Archer

elizabeth.peterson

A Typeface Designed by

Archer

Tobias Frere-Jones & Jonathan Hoefler



“Sweet but not saccharine, earnest but

not grave, Archer is designed to hit

just the right notes of forthrightness,


credibility, and charm.”

History

Slab serifs have been evolving for two hundred

years, yet the category continues to be

dominated by two basic styles: Antiques and

Geometrics. To make the typeface frank —

direct, but not brusque — we introduced subtle

cues from the world of typewriter faces,

which combine the ordinariness of Antiques

with the modern practicality of Geometrics.

We restored the vanished ‘ball terminals’ to

the lowercase, and uncharacteristically applied

these gestures to the capitals as well, in order

to yield a font that’s friendly without being silly,

and attractive without being flashy. The result

is a typeface that’s well-mannered, easy to work

with, and inviting to read.


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Crossbar

c

upper level

terminal

Stem

Finial

r

Archer Bold

Archer Bold Italic

Archer Book

Archer Book Italic

Archer Hairline

Archer Hairline Italic

Archer Light Italic

Structure

Archer is unique for combining the geometric structure

of twentieth-century European slab-serifs but

imbuing the face with a domestic, less strident tone

of voice. Balls were added to the upper terminals on

letters such as C and G to increase its charm.Italics

are true italic designs, with flourishes influenced by

calligraphy, an unusual feature for geometric slab serif

designs. As with many Hoefler & Frere-Jones designs,

it was released in a wide range of weights from hairline

to bold, reflecting its design goal as a typeface for

complex magazines.


Established 2001

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