Boys & Girls Clubs of Skagit County Strategic Plan


Board-approved goals & metrics for Boys & Girls Clubs of Skagit County to be achieved by 2021

The journey to the final development of OPPORTUNITY 2021 began in August 2017 with a task force created

by the Board of Directors. In initial meetings, it became clear that the importance of a new Strategic

Plan and timing in the organizational development of the Boys & Girls Clubs of Skagit County meant that

nothing was to be rushed. Instead, the Strategic Plan Task Force set out methodically in creating a concept,

framework for collecting data and information, and development of metrics that would correspond

to goals and objectives.

The first determination was whether or not to align with the recently released GREAT FUTURES

2025 framework from Boys & Girls Clubs of America. As an independent Club organization, locally

governed, there is no requirement to adopt into a plan set forth by Boys & Girls Clubs of America.

However, in a more in-depth review of that plan, three of the four priorities resonated strongly with

leadership, and form the basis of OPPORTUNITY 2021: Reach More Youth, Increase Program Quality,

and Strengthen the Organization.

Focus groups were convened consisting of community leaders, all facilitated by Greg Reed of Greg Reed

Consulting who provided his services pro bono in support of the Boys & Girls Club. From these, themes

emerged that identified areas of growth within the initially targeted considerations. At a joint Board and

Club staff retreat, hours were spent in small and large groups

discussing what objectives could be adopted to reach those

goals, and over subsequent months, metrics created

that allow for regular review and reflection in

support of achieving



Providing a Great Future for Skagit County Youth

PURPOSE: To inspire and empower kids and teens in Skagit County to achieve success, and champion opportunities

for all Club members


• Reach More Youth

• Increase Program Quality

• Strengthen the Organization

GOAL: To transform the operational ability of the organization to be best responsive to the evolving needs of

youth ages 6-18 throughout Skagit County.

Priority 1: Reach More Youth


• Increase Square Feet of Dedicated Club Space by 50%

• Expand Outreach through Purposeful Program Integration

At any time point in the year for the past three, at least one community Clubhouse has found it necessary to

implement a membership waiting list system due to lack of space capacity. Increases in dedicated Club space

may mean capital expansion, opening new sites in existing mixed-use facilities, or entering into new shared-space

agreements that result in more area for youth development.

In recognition of the significant costs related to any expansion into additional space, another avenue of engagement

focuses on building new partner relationships and serving youth in non-traditional ways that do not impact

daily facility capacity.

In meeting these objectives, total Club square footage would increase to 21,500 sq ft in Skagit County, and 500

new unduplicated youth served annually.

Opportunity 2021

Priority 2: Increase Program Quality


• Increase Opportunity to Youth

• Fully Implement Youth Program Quality Initiative

As a result of a takeaway from an executive development program, Board and Staff journeyed through exercises to isolate

an organizational “question zero”; primarily, with all activities and services considered within the context of the mission of

Clubs, what single word best represented what is hoped Club members receive. That word was Opportunity.

In relation to the objective listed, youth reflect about the life-changing result of different engagements, tours, and

experiences that occur during Club membership. Additionally, the needs of our kids and teens are increasing in

depth and breadth, with more requiring case management and referrals.

Beginning in 2014, our Clubs were pilots for efforts in Washington to adopt the Youth Program Quality Initiative

(YPQI), from the Weikart Center for Youth Program Quality. In seeing benefits from the creation of a Continuous Program

Quality Improvement Cycle, it has become clear that fully implementing YPQI will increase program quality for

Club members, with a secondary benefit of positively impacting staff retention through more profound professional

development and engagement.

Annual benchmark metrics are set that will impact the number of unique opportunities, the percentage of youth

receiving referrals and case management services, the percentage of program staff trained in YPQI Basic and YPQI

Methods, as well as the number of assessments conducted per site annually.

Priority 3: Strengthen The Organization


• Grow Internally

• Increase Community Engagement

With any business, you are stronger the more institutional knowledge remains through better staff retention. This is

also true with the Boys & Girls Clubs of Skagit County, though perhaps even more critical. The basis for success

with a Club member resides in the trusting, supportive relationship one builds with a staff member. In setting out

to increase staff retention rates, the organization grows stronger as both a business and social service agency. To

support this, we will provide better recognition of staff and volunteers and increase the number of staff receiving

advanced professional development opportunities.

Heard time and again, while many support the mission of the Clubs and know it is available to youth during the

critical out-of-school hours, each time someone tours a Club for the first time, the same statement is offered: “I

had no idea all that you did.” We know that by merely increasing the number of people touring our programs, a

more profound connection will be made to our essential mission. Additional strategies to improve donor retention,

already much higher than national benchmarks, will produce more significant resources which directly impacts all

facets of OPPORTUNITY 2021 and allows for the successful execution of this strategic plan.

When the objectives are fully realized, retention rates will improve both staff and donor/investors engagement, increased

allocation of financial resources toward recognition primarily of part-time, hourly staff will set Clubs above others as an

employer of choice, and more than 500 unique individuals will have toured a Club program for the first time.

Opportunity 2021

Thank You For Building Opportunity 2021!


Josh Axthelm, Architect, Fisher Construction Group

Wayne Barrett, Superintendent, Concrete School District

Kate Bennett, Executive Director, Leadership Skagit

Laurel Browning, Superintendent, Burlington-Edison School District

Anne Clark, VP of College Advancement, Skagit Valley College

Mike Crawford, Retired

Laurie Gere, Mayor, City of Anacortes

Bryan Harrison, City Administrator, City of Burlington

Carol Hawk, Program Director - CHOP, United General District #304

Lynne Jordan, Non-Profit Consultant

Sue Krienen, Community Advocate

Debra Lancaster, Executive Director, United Way of Skagit County

Rob Martin, Executive Director, Chinook Enterprises

Mike Matheson, Retired

Mary McGoffin, Executive Director, Skagit Community Foundation

Maggie Potter, Land Use Consultant, Community Relations Services

David Riddle, Principal, Mount Vernon School District

Danielle Baird Russell, Realtor, John L. Scott - Skagit

Rebecca Schlaht, Executive Director, Helping Hands Food Bank

Brad Tuininga, Director of Philanthropy, Skagit Valley College Foundation

Sarah Ward, Executive Director, Burlington Public Library

Karin Wigens, Volunteer, Boys & Girls Clubs of Skagit County

Levon Yangoyan, Fire Chief, City of Burlington


Tina Asp, Image360

Josh Axthelm, Fisher Construction Group

Pat Barrett, Barrett Financial, LTD

Annette Booth, Allstate Insurance

*Dr. Carl Bruner, Mount Vernon School Dist.

*Raymond Goda, DreamChasersRV

Mike Gubrud, Farmers Insurance

Eric Johnson, Stiles Law

Brenden Jones, SaviBank

*Rob Martin, Chinook Enterprises

Mark Nilson, Retired

*Bill Overby, Skagit Valley College

Ross Roberts, Shell Puget Sound Refinery

Holly Shannon, Carson Law Group

Brian Soneda, Retired

Becky Taft, Skagit Bank

Kelly Codlin, Andeavor Corporation

Carrie Wallace, Skagit Bank

*Denotes Strategic Plan Task Force member


Nathan Allen, Director of STEM Initiatives

Sarah Arquitt, Director of Administration

Jayne Branch, AIM Program Coor.

Shane Collins, Club Director

Patrick Dougher, Teen Director

Ian Faley, Associate Executive Director

Andrew Flores, Program Director

Desni Fonoimoana, OJP Mentoring Coor.

Tammy Findlay, Director of Marketing

Angela Freeberg, Area Director

Brian Gustafson, Site Director

Elizabeth Hanna, Program Director

Zac Hunter, Club Director

Ron McHenry, CEO

Erik Pineda, Site Director

Manny Smith, Director of Operations

Evan Wright, Development Coordinator

Opportunity 2021

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