BOB MEDIA KIT 2018

BoB is an online multiplatform brand servicing the
untapped Aussie lads market, with content that
ranges from action sports and streetwear to girls,
gadgets and ganja. They boast a creative team of
innovators from across the globe to curate
on-trend, quality daily content.
BoB’s easily-digestible content is in touch with
today’s over-stimulated youth – who would sooner
share a 30 second comedy video than an 800 word
political op- ed. While still in its infancy, the website
numbers and social engagement figures speak for
themselves – with the BoB Facebook Page seeing over
5m engagements, 12m video views and 15m reach in
JULY alone. The website, which averaged 100
THOUSAND + monthly users in the last 18 months, has
featured interviews with the likes of Snoop Dogg,
Robbie Madison, Meek Mill and Neal Armstrong
This is a unique opportunity to align your brand with
a team and product that resonates with an elusive
market, the majority of which largely ignore the
mainsteam youth outlets such as Pedestrian, Junkee
and Buzzfeed.