LinkedIn Trainings - 4 Part Series
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CONTENT CALENDAR - PROS/CONS<br />
PROS of having a Content Calendar<br />
▶ Plan and organize upcoming content<br />
▶ Never miss important dates that matter to your business<br />
▶ Saves time<br />
▶ Allocate resources<br />
▶ Provides a constant schedule that will be followed.<br />
◦ Decide how many posts will be published each week/mth<br />
CONS of not having a Content Calendar<br />
▶ Business appears unorganized<br />
◦ Inconsistent; from the outside looking in will seem like<br />
randomly posting<br />
▶ Too much time between posts<br />
▶ Not seen seriously<br />
▶ Takes more time<br />
3rd <strong>LinkedIn</strong> Training<br />
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