Retailers Forum Magazine - August 2018

etailers
CLOSING
VOL. 38 NO. 4
AUGUST 2018
End of Summer
Issue

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Wireless Bluetooth Remote
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Mini Projector 3500ANSI LM LED
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 3

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Page 4 AUGUST 2018 | RETAILERS FORUM MAGAZINE
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This is a Buying Guide for
RETAIL STORE OWNERS
Presented within the pages are the latest offerings from the country’s
leading merchandise wholesalers. The advertisers herein sell strictly
wholesale and require that you purchase with the intent of reselling
through retail channels.
HOW TO USE THIS DIRECTORY
☛ Locate the products that interest you.
See our product directory located on
pages 6 & 7.
☛ Make direct contact with advertiser.
Most will have catalogs and price lists
for you.
☛ Order your merchandise, which will be
shipped directly to your store.
CLICK ON BANNERS
IN SELECT ADS
Want More Info? Circle #09 on page 11 • www.Vendor411.com
TO GET FREE CATALOGS/PRICING
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 5

Sell to over 60,000
stores through Forum
631/754-5000
DRESS UP FOR
PROFITS!
Every Day’s A Treat!
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!
WHOLESALE
Costume Club
www.USACostumers.com
See our ad on page 66
LIGHT UP WITHOUT
LIGHTING UP!
Full Service Wholesaler • We Ship Worldwide
LIGHT • Disposables • Kits E CIG
• E-Liquids
• Atomizers
see our ad on page 27
More Money
the Second
Time Around!
Recycled Clothes
www.Lightecig.com
see pg 56 & 57
H2 E-Cig Round
Mouth Atomizer
$1.85
CREDIT CARD
PROCESSING
www.EXScredit.com
BLING IT ON!
HipWholesale.com
Page 73
100’S IN STOCK
All Occassions
Fast Same Day Shipping
Flat Rate Delivery
Electronic
Cigarettes
5mL Bottle
E- Liquid E-Juice
for E-Cig $1.30
• E-Cig Batteries
E-Case w/2
Cigarettes + 1 USB
Charger $10.50
E-Cig kit Includes 1 cig,
10cartridges, Wa l, USB,
Car Chargers $6.50
Round Mouth E-Cig
3.5ml Atomizer Set
w/Coil Heads $3.83
• E-Cig Accessories
SHISHA Zero
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We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE
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Page 19
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ADVERTISERS INDEX
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
AUGUST 2018
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
ADVERTISING
FORUM AD RATES . . . . . . . . . .09
APPAREL
1 STOP WHOLESALE . . . . 56/57
BLANK TEES. . . . . . . . . . . . . . . .68
BOUTIQUE CLOSEOUTS. . . . . .67
CLOTHINGWARE . . . . . . . . . . .51
FASHIONABLE SALES. . . . . . . .71
FLIRTY WHOLESALE . . . . . . . .42
HEAVENLY SUITS . . . . . . . . . . .18
KARMA CIRCLE. . . . . . . . . . . . .26
SCARF WAREHOUSE . . . . . . . .73
STYLE IN FASHION . . . . . . . . . .18
STYLISH PLUS . . . . . . . . . . . . . .45
UIN DEALS . . . . . . . . . . . . . . . . .69
UNIVERSE WHOLESALE. . . . . .43
USACOSTUMERS.COM . . . . . .48
ASSORTED ITEMS
AUCTION FINDER . . . . . . . . . . .78
B STOCK SOLUTIONS . . . . . . . .02
BEAN WHOLESALERS . . . . . . .32
DIRECT LIQUIDATION . . . . . . .18
DOBA DROPSHIP . . . . . . . . . . .63
EVERYTHING CLOSEOUTS . . .34
EZ DROPSHIP. . . . . . . . . . . . . . .26
GET THAT WHOLESALE . . . . . .81
MEGA UBID . . . . . . . . . . . . . . . . 58
RAMSONS IMPORTS . . . . . . . 19
REMY WAREHOUSE . . . . . . . . . 30
SMARTEST BARGAIN . . . . . . . . 75
TOP TEN WHOLESALE . . . . . . . 83
WESTERN EXPRESS . . . . . . . . . 37
BOOKS
BUYERS CONTACTS . . . . . . . . . 91
HIDDEN WEALTH . . . . . . . . . . . 90
TRADE BOOKS. . . . . . . . . 92-100
CANDY
SWEET WHOLESALERS . . . . . . 29
CELLULAR
CELLCITY.BIZ . . . . . . . . . . . . . . 25
WHOLE-CELL . . . . . . . . . . . . . . 61
COMPUTERS
REFURB SHOPS . . . . . . . . . . . . . 28
CONSUMER ELECT.
FIND IT CHINA . . . . . . . . . . . . . . 31
CREDIT CARD
PROCESSING
EXP MERCHANT . . . . . . . . . . . . 64

#1
BUYING GUIDE
FOR RETAIL STORES!
DISPLAY/SUPPLIES
& SERVICES
AVVO . . . . . . . . . . . . . . . . . . . . .76
CC WAREHOUSE . . . . . . . . . . . .85
FOOTWEAR
79 SOUTH CHINA . . . . . . . . . . .17
SNEAKER CLEARANCE BACK CVR
UNIVERSE WHOLESALE. . . . . .43
GREETING CARDS
POPULAR GREETINGS . . . . . . .22
LIGHTERS
EAST WEST TRADING . . . . 20/21
NOVELTIES
BEST VALUE PRODUCTS . . . . .24
COOL GLOWING . . . . . . . . . . . .35
R/C & TOYS
Advertise in
See Page 9
2.7¢ Long
Distance!
FORUM123.COM
E-STORE BUILDERS . . . . . . . . .50
E STORE SIGNS . . . . . . . . . . . . .47
E-STORE SITES . . . . . . . . . . . . .86
FB CAMPAIGNS . . . . . . . . . . . . .80
FIND IT ASIA. . . . . . . . . . . . . . . .79
FORUM ADVISORS . . . . . . . . . .66
FORUM PRINTERS . . . . . . . . . .84
FUNDING OFFICES . . . . . . . . . .46
KWIK INC . . . . . . . . . . . . . . . . . .82
PAYROLL HELPERS . . . . . . . . .88
PROMOTIONAL REWARDS. . .44
HANDBAGS
BAG CLOSEOUTS . . . . . . . . . . .49
BAG VENDORS . . . . . . . . . . . . .72
HEALTH
VITAMIN VAPE . . . . . . . . . . . . .23
HOME & HOUSEWARE
DAKOTA STEEL ART . . . . . . . . .15
RUG PROFITS. . . . . . . . . . . . . . .77
RC VARIETY . . . . . . . . . . . . . . . .65
SOARING RC . . . . . . . . . . . . . . .34
SPECIAL FEATURES
FORUM ADVERTISERS PICS . .16
FORUM WORKSHOP . . . . . . . .38
READER RESPONSE . . . . . . . . .11
RETAILING NEWS . . . . . . . . . . .14
WHAT’S HOT . . . . . . . . . . . . . . .12
Accept Credit Cards
At Your Business.
EXP Merchant
See Page 42
Looking Thru Rose
Colored Sunglasses
Sunny
Trading
See Page 15
DROPSHIP TO PROFITS!
PROTECTION PLANS . . . . . . . .60
RETAILERS BANK . . . . . . . . . . .70
SALES GROUP BAGS. . . . . . . . .52
SETON SIGNAGE . . . . . . . . . . . .89
VACATION PROMOS . . . . . . . .54
WHOLESALESOURCES.COM 101
DROPSHIPPERS
DOBADROPSHIP.COM . . . . . .63
EZ DROPSHIP. . . . . . . . . . . . . . .26
E-CIGARETTES &
SMOKE SHOP ITEMS
HEAVENLY . . . . . . . . . . . . . . . . .62
LIGHT E CIG . . . . . . . . . . . . . . . .41
INCENSE/OILS
DD BULK . . . . . . . . . . . . . . . . . . .28
MYSTICAL MOMENTS . . . . . . .40
JEWELRY/
ACCESSORIES
BLING WHOLESALER . . . . . . . .03
BODY CANDY HQ . . . . . . . . . . .27
BUND JEWELRY. . . . . . . . . . . . .53
CLOSEOUTS FOR SALE. . . . . . .39
HIPWHOLESALE.COM . . . . . . .55
JEWEL CLEARANCE . . . . . . . . .30
JEWELRY MINERS. . . . . . . . . . .87
SUNGLASSES
SUNNY TRADING . . . . . . . . . . .04
TRADE SHOWS
ASD VEGAS SHOW . . . . . . . . . .36
VIDEOS & DVD’S
DVD BUNDLE . . . . . . . . . . . . . . .74
WATCHES & CLOCKS
TIME WHOLESALERS . . . . . . . .59
1000’s of Items
See our ad on page 51
WHOLESALERS:
Increase Your Sales
By Advertising Here!
631-754-5000
HOWDIE PARTNER!
Thar’s Money
in Western
Accessories
WESTERN EXPRESS
See Our Ad on Pg. 23
VISIT FORUM ON
THE INTERNET
View our latest books at
www.bizbooks.org
WE HAVE BUYERS
PG 92
LOGIC WHOLESALE . . . . . . . . .33
SHAKE WHOLESALE. . . . . . . . .24
WATCH DEALERS . . . . . . . . . . .32
Databases for ALL Industries
www.BuyersCcontacts.com

ADVERTISING INFORMATION
www.retailersforum.com
VOL 28 NO. 2
JUNE 2008
MARKETING TIPS!
MERCHANDISE SOURCES
RETAILING TIPS
SELL LIKE AN
EGYPTIAN!
Reach Active Buyers with our Print Readership
Plus over 265,000+ Page Views Monthly Online
✔ Apparel and Accessory Stores
✔ Card and Gift Stores
✔ Discount and Dollar Stores
✔ Distributors and Jobbers
✔ General Merchandise Stores
✔ Internet On Line Stores
✔ Mail Order Catalog Sales
✔ Novelty and Toy Stores
✔ On Line Stores
✔ Resort and Souvenir Stores
✔ Sporting Goods Stores
✔ Variety Merchandise Stores
✔ Wholesalers
ESTABLISHED IN 1981 as a buying source for store
owners and wholesalers, Retailers Forum offers advertisers
a large national circulation to showcase their products
and services. Many of our readers are located in rural
areas where access to merchandise is difficult, making our
magazine indispensable to their buyers.
Through our unique direct mail and trade show
circulation we constantly rotate our mailing lists, adding
new stores monthly enabling us to deliver new, fresh
buyers each and every month you advertise with us.
In addition to your print ad, your company will be
featured in our digital on line monthly version at
www.RFmagazine.com. Our online magazine produces
over 265,000+ page views monthly for our advertisers,
which is in addition to our print and mail distribution.
Your online ad will link to your website and email
address and we provide unlimited transfers from our
readers into your website 24/7.
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
Page 8 AUGUST 2018 | RETAILERS FORUM MAGAZINE

etailers
ADVERTISING RATES
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES
› Page $400 $300 $275 $250
¼ Page $525 $425 $400 $350
½ Page $625 $525 $500 $450
Full Page $850 $750 $700 $650
2 Pages $1,350 $1,250 $1,150 $1,050
Prices shown per month, above rates include full color printing
ADVERTISING SPECS
› Page: 2¼" high x 3¼" wide
¼ Page: 4‚" high x 3¼" wide
½ Page:
Full Page:
4‚" high x 7" wide or
9½" high x 3¼" wide
9½" high x 7" wide
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred
PDF format in CMYK color, 300 dpi resolution only
FULL MARKETING PROGRAM INCLUDED >>
✔ Monthly print and mail magazine
✔ Online magazine and search marketing
✔ Distribution at top trade shows
Printed Magazine
• Your ad is featured in our
printed magazine circulated
to buyers across the USA.
Includes distribution at
industry’s top trade shows.
Complete Digital Magazine
• Your ad runs on-line at
www.RFmagazine.com
• Over 265,000+ monthly
page views
• Active link to your website
Phone APP
• Your company included in our
free iPhone and Android APP.
Imagine YOUR company right
on the buyers phones!
Reader Response
• Generates leads from buyers
interested in your products
through a code placed in
your ad and on-line at
www.vendor411.com. Free for
all half and full-page ads.
Search Marketing
• Your company included in
the industry’s leading search
engine: www.supplier411.com
TOP INDUSTRY
TRADE SHOWS 2018
JANUARY
Biloxi Wholesale Show
Philadelphia Gift & Variety Show
Seattle Gift Show
St. Louis Gift Show
FEBRUARY
Louisville Gift Show
Off Price Specialist Show
Charlotte Gift Show
California Marketplace
MARCH
ASD Marketweek Las Vegas Show
Norton’s Gift & Variety Show
Oklahoma City Wholesale Show
APRIL
Hawaii Merchandise Expo
Minneapolis Gift & Variety Show
Portland Gift Show
Charlotte Gift Show
MAY
Off Price Show NY
JUNE
Charlotte Gift & Variety Show
Dallas Gift & Variety Show
Norton’s Gift & Variety Show
JULY
California Marketplace
Oklahoma City Wholesale Show
Philadelphia Gift & Variety Show
AUGUST
ASD Marketweek Las Vegas Show
Biloxi Wholesale Show
Louisville Gift Show
Asia America Wholesale Show
Miami Wholesale Show
Off Price Specialist Show
Seattle Gift Show
St. Louis Gift Show
SEPTEMBER
Charlotte Gift & Variety Show
Hawaii Gift Show
Las Vegas Gift & Resort Show
Norton’s Gift & Variety Show
OCTOBER
Minneapolis Gift & Variety Show
Additional Shows TBD
NOVEMBER
Gatlinburg Gift Show
Hawaii Merchandise Expo
Pigeon Forge Show
Norton’s Gift & Variety Show
Smoky Mountain Variety
DECEMBER
Charlotte Gift & Variety
Grand Strand Gift & Variety Show
Our Large Holiday Issue Hits The Mails
Before
Thanksgiving to Maximize Advertisers
Results!
* Show schedules are subject to change without
notice.

FROM THE PUBLISHER
There are
many exciting things happening
during the month of August.
We are in the midst of back—to—school season
as well as the height of summer show season.
MANY retailers have
reported slower than usual
back-to-school sales and we
feature details on it on our
Retail News page in this issue.
The numbers are expected to
be higher than usual, but sales
are running later than usual.
WHILE for shoppers it feels
like the summer has just
started, for us retailers we
need to kick off the flip flops, dust the
sand from our toes and start preparing for
the next season that leads us quickly into
the holiday frenzy.
FIRST and foremost we all need to
capitalize on back-to-school sales. This
year there’s been a late buying start,
so we all have plenty of time to make
money at our businesses. Everything
from apparel to accessories and school
supplies are needed. Many students who
will be attending colleges will be looking
for household and houseware items to
set up their dorms or apartments. This
represents billions of dollars of revenue.
MAKE sure your selling space has items
that take advantage of each selling season.
If you sell apparel, play up the merchandise
is “Great for “back-to-school” or add signs
in your housewares section that these
plates are “Grear for dorm kitchens!”
>> ON-LINE SOURCING
Sometimes shoppers need a
little incentive and you need to
clue them in that your items
are exactly what they need.
YOUR sales space needs to
be bright and cheerful and
reflect the season to attract
shoppers. We have a very
small window for each season
and we need to make each day
count.
THIS month is also a great time to start
preparing for the holiday season. If your
business is slow in the summer, now is
the time to ramp up and plan for the
big sales season to come. Review your
Halloween plans, Christmas plans and
start putting orders together. Spend your
downtime refreshing and decorating your
sales space as well as planning any special
promotions for the months ahead.
DO your planning when it is quiet and you
are not stressed out and overwhelmed.
OVER the next months some of the
country’s best trade shows operate and
you should attend as many as possible.
As sponsors of ASD Marketweek we
encourage you to visit the show and
pick up a free bonus Show Guide we’re
publishing exclusively for ASD! We have 2
issues of Forum published this month!
The entire issue of
Retailers Forum Magazine
is posted on-line at
www.RetailersForum.com
Includes: Website Links *
E-Mail Links * Printable PDF’s
ACCESS OUR MAGAZINE
FROM ANYWHERE 24/7
RETAILERS
FORUM
SALES & MARKETING
Gregory Brown
Tom Richards
Scott Savitt
Martin Stevens
OFFICE MANAGER
Leah C.
PRODUCTION
Lisa Maresca-Smith
CREDIT DEPARTMENT
Kristine Hines
CIRCULATION
Discount Reading Svc.
LITERARY STAFF
Patricia Luebke
Jason Meyers
Rachel Spearman
COLOR PRODUCTION
Anchor Imaging
PRINTING
Composing Room
ART DIRECTION
Gregory Stevens
Martin Stevens
OVERSEAS OFFICE
Trade Channel
N.W. Guineastr 30
2022 PA Haarlem
Netherlands
+31-23-531-90-22
Published Monthly by:
Forum Publishing Co.
383 East Main Street
Centerport, NY 11721
Tel: 631/754-5000
Fax: 631/754-0630
forumpublishing@gmail.com
www.retailersforum.com
37 Years
1981-2018
RETAILERS FORUM is published monthly at
$50/year USA, $75/year foreign.
Entire contents copyright ©2018 by
Forum Publishing. Publisher assumes no
responsibility for contents herein. First and
third class postage paid at Centerport, NY.
Bulk mail paid at NY, Brookfield, WI and
Hooksett, NH under private mail indicia via
publication mailing.

etailers
Reader Response
FREE PRODUCT INFORMATION FROM OUR ADVERTISERS
Have our advertisers contact you directly! Simply select the advertisements that
interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.com
APPAREL
❒ All Advertisers in APPAREL
❒ 01. 1 Stop Wholesale
❒ 13. Karma Circle
❒ 28. Style in Fashion
CREDIT CARD PROCESSING
❒ All Advertisers in CREDIT CARD PROCESSING
❒ 38. EXS Credit
❒ 68. NOAMB.com
FOOTWEAR
❒ All Advertisers in FOOTWEAR
❒ 37. 79 South China
GENERAL & VARIETY
❒ All Advertisers in GENERAL & VARIETY
❒ 08. B Stock Solutions
❒ 10. Daddy D Pro
❒ 15. Direct Liquidation
❒ 03. East West Trading
❒ 07. Ramsons
GREETING CARDS
❒ All Advertisers in GREETING CARDS
❒ 06. Popular Greetings
HOME & HOUSE
❒ All Advertisers in HOME & HOUSE
❒ 23. Dakota Steel Art
❒ 14. SJT Enterprises
INCENSE
❒ All Advertisers in INCENSE
❒ 41. Mystical Moments
NOVELTIES/TOYS
❒ All Advertisers in NOVELTIES/TOYS
❒ 05. Best Value Products
SUNGLASSES
❒ All Advertisers in SUNGLASSES
❒ 32. Sunny Trading
WESTERN ACCESSORIES
❒ All Advertisers in WESTERN ACCESSORIES
❒ 48. Western Express
For Quick Response:
Fax: 631-754-0630 • On-Line: www.Vendor411.com
Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721
Your Name _____________________________________________ Type of Business ____________________________________
Company Name _____________________________________________________________________________________________
Address ____________________________________________________________________________________________________
City ____________________________________________________State _____________________ Zip ______________________
E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:
www.StyleInFashion.com
1-213-624-9728
andy@styleinfashion.com
Sample Pack
$
300 00
For more information, contact:
www.SoaringRC.com
4WD 50Km/h Electric
Off-Road Vehicle RTR
RC Car
RETAILS
$199.99
CLOSEOUT $ 65.99
STYLISH & PROFITABLE
ONE of Forum’s long-time advertisers, Style In Fashion in Los Angeles
has consistently produced one of the most fashionable and fast selling
women’s clothing lines in the industry for many years.
AS a direct importer from Thailand, India and China they are able to
source the most beautiful garments that are unique to the marketplace
while offering them at the most incredible prices allowing your business
to run an excellent mark-up.
IN addition to a large line of dresses, skirts, pants suits and tops, many
styles are available in the popular Dashiki Print for both women and men
as well. They carry both regular and plus sizes so your customers of all
sizes and shapes will be satisfied.
THIS month’s special is a complete sample pack to test and resell for
just $300.00.
SUMMER TIME FUN = SALES
THE summer is still going strong and recreation merchandise has
proven itself to be one of the hottest items of the season. With an
increase in buying power from the millennial generation comes a big
interest in RC and drone merchandise.
SOARING RC is one of the country’s largest providers of everything
RC and their selection and prices do not disappoint! With a constant
influx of new products, astute retailers and online sellers regularly check
out their weekly clearance specials and pick up goods for 50-75% off,
and can buy as little as one piece.
THIS month’s special is the 4WD Off Road RC car that retails regularly
for $199.00 on sale while they last at $65.99.
For more information, contact:
www.WholesaleSources.com
1-631-754-5000
Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654
Page 12 AUGUST 2018 | RETAILERS FORUM MAGAZINE
ULTIMATE WHOLESALE SITE
WE here at Forum Publishing have been in the industry for 37 years
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Stay Informed
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www.retailersforum.com
retailers
HOW DOES
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VOL. 29 NO. 9
JANUARY 2010
retailers
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Industry News
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1 Year (12 Issues).....$50 CALL TOLL FREE: 800-635-7654 • Fax 631-754-0630
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 13

Back-To-School Shopping Gets Slower Start
BY this time of the season the typical back-to-school parent is almost finished with their shopping.
However, this year it appears that while more parents started earlier this year than last, there is still plenty of
shopping to do as they prepare their children for the new school season.
AS of our press time, a recent survey indicated that the average family with children in grades K-12 had
completed only 45% of their shopping thus far. That is down from last year’s numbers.
PARENTS this year have been taking longer to finish buying the supplies and clothing that their kids will
need for school.
MANY surveyed still need to buy basic supplies like pencils and paper, up from 77 percent last year,
followed by 75 percent who needed to buy apparel and shoes for their kids.
THE common thread of all the slower shoppers is that they are leveraging in-store promotions, watching
for newspaper inserts and special discount deals to encourage them to finish up their shopping. Over 43% of
those surveyed were influenced by coupons and specials.
SIMILAR to years past, many big ticket items are being required on supply lists of needed items. This
includes computers and laptops so many shoppers are waiting for the best pricing and deals on those items.
WHEN it comes to back-to-college purchasers 41% of shoppers said they will be buying online, with the
balance shopping at department and discount stores. Almost half of the buyers said they were waiting for
discounts and coupons as well as in-store promotions to save the money money.
What Trade War?
WE are or are not in a trade war depending on who you speak to or what news network you watch. If we
do end up in a trade war the loser will probably be the American family who will be caught in the middle. As
trade tensions between the US and rest of the world escalate, expect to take a hit at the cash register.
IN latest news the tariffs will continue on flat screens, solar panels, household appliances. What is going
to happen is that the retaliation will effect consumers around the world, including here in the United States.
WHILE in the long run straightening out the unfair trade practices of the past will hopefully make sense and
pay off, the short term will bring some pain for both businesses and that pain will trickle down to consumers.
COMPANIES in the US who are dependent on imported aluminum and steel, for cars, appliamces, canned
food or beverages, will have to absorb the higher costs. What this typically comes down to is that companies
will lay off workers or have price hikes on the effected products.
ON the flip side, if other countries decide to purchase fewer products from the US, like orange juice for
example, because of the higher costs as a result of the tariffs, that may mean mor einventory and slower
sales for farmers and producers here, which will cost jobs in the long run as well as create a possibility of
higher pricing to compensate for that.
AT a time when wage growth has been somewhat limited, every dollar counts and price inflation means
fewer dollars consumers will have to spend somewhere else. This price inflation takes a toll on consumer
confidence at a time when Americans have been increasingly optimistic about their financial prospects as
opposed to past years.
For Late-Breaking Industry News Visit: www.RetailersForum.com
If It Affects Retailing We Report On It!
Page 14 AUGUST 2018 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #32 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 15

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at ASD Marketweek
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Page 16 AUGUST 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 17

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Page 18
AUGUST 2018 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #05 on page 11 • www.Vendor411.com

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 19

Premium Smoking Accessories • Lighters • Hookahs • Cigarette Cases • Ashtrays • RYO/MYO Machines
Page 20
Glow in
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AUGUST 2018 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 21

STYLE IN FASHION INC.
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321 Olympic Blvd. Los Angeles, CA 90015
Tel: (213) 624-9728 - (213) 488-1896
Fax: (213) 624-2115 - (213) 488-3398 Quantity
email: Andy@StyleInFashion.com
Discounts
View Our Catalog Online or Call for Catalog
Available
We Carry Winter
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at Moderate
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MANY STYLES AVAILABLE IN
DASHIKI PRINT
for Men & Women
We Import Ladies
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Full Collection of Designer Top Quality
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Page 22 AUGUST 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 23

Want More Info? Circle #10 on page 11 • www.Vendor411.com
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circle
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Page 24 AUGUST 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 25

FAST SELLING
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Turnkey website also available
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Page 26 AUGUST 2018 | RETAILERS FORUM MAGAZINE

ELECTRONIC
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 27

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* Products shown are trademarked by each brand. Generic Perfumes sells replica scents and has no affiliation to original brands.
Page 28 AUGUST 2018 | RETAILERS FORUM MAGAZINE

www.SneakerClearance.net
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Page 30 AUGUST 2018 | RETAILERS FORUM MAGAZINE

TOPS • DRESSES • LINGERIE • SKIRTS • SHORTS • JEANS • SWIMSUITS
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ANIMAL PRINT HIGH-LOW
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Reg. Price: $37.95
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EMBELLISHED
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DIVA CONVERTIBLE
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PINK STRIPE TOP
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TRENDY SHRUG DRESS
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TOPS • DRESSES • LINGERIE • SKIRTS • SHORTS • JEANS • SWIMSUITS
RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 31

JEWELCLEARANCE.COM
Y O U R FINE JEWELRY WHOLESALER
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599
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Page 32 AUGUST 2018 | RETAILERS FORUM MAGAZINE

The Ultimate Jewelry Collection
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 33

Luxury Watch Wholesalers
AUTHENTIC WATCHES • SINCE 1979 • CALIFORNIA LOCATION
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 37

FORUM WORKSHOP
continued from last issue ...
Lesson 3:
A Primer on News Releases
To help you with your self-marketing,
this is a sample news release:
forumworkshop
MARKETING
Making Your Name Knowing
SECRETS
with Self-Marketing
M A R K E T I N G
Making Your Name Known with Self-Marketing
SECRETS
PLEASED TO MEET YOU MEDIA
9 Lessons on Becoming the Quoted Expert
Pleased to Meet You Media • 9 Lessons on Becoming the Quoted Expert
The heading information should include the
day, month, and year it is being given to the
media. If the material should be held for release
until a certain time, clearly note this on the first
page. This is sometimes used for news releases
about speeches, like commencement addresses,
and major announcements.
Contact: Henry J. DeVries (000) 000–0000
or Diane Gage (000) 000–0000
08/1/18
NEWS FROM SELF-MARKETING SECRETS
PUBLICITY WRITING TIPS
GIVEN AT SAN DIEGO WORKSHOP
San Diego – Basic guidelines for writing and
sending out news releases were suggested
today at a publicity-writing workshop by
Henry DeVries and Diane Gage, authors of
Self-Marketing Secrets.
“A key to getting your news releases used by
the media is to follow journalistic style.” De-
Vries said. “News releases should be types,
double spaced on 8 1/2” x 11” paper. Each
paragraph should be indented 5 spaces and
consist of 35 to 45 words,” he said.
SELF-MARKETING SECRET, ADD ONE
According to newspaper great Joseph Pulitzer,
the 3 most important elements of journalistic
writing are accuracy, accuracy, and accuracy.
Carefully check the spelling of first and last
names, addresses, figures, and grammar.
Have at least two people proofread all news releases
before you distribute them. Use the same
major references as the media, which are an Associated
Press Style Book, the telephone white
pages, and Webster’s Collegiate Dictionary.
Write in what is called the inverted pyramid
style. The most important information should
be at the beginning and proceed in descending
order of importance. A good news release
should be written so that if space is tight, it can
be cut from the bottom up and still make sense.
“Including the name and telephone number of
whom the media can contact for more information
is a must,” said Gage. “Also use the heading
‘News From...’ so the media will easily
know the source of the information.”
Page 38
AUGUST 2018 | RETAILERS FORUM MAGAZINE
Keep it short. Never use more than 2 pages unless
you have to, and rarely use more than 3
pages. If you have more to say, attach a narrative
fact sheet that journalists refer to as a
“backgrounder.”
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 39

The writing should be factual and not promotional.
Avoid excessive adjectives that try to
hype you or the organization. Be sure to translate
jargon into lay language.
SELF-MARKETING SECRET, ADD TWO
“Editors like wide margins at the top and along
the sides so they can write in changes,” said De-
Vries. “Others rules of thumb include don’t
split paragraphs between pages and put
‘(more)‘ at the bottom center of all but the last
page.”
Place a heading flush left in all capital letters at
the start of each new page. On the line under
the heading, put ADD ONE for the 2nd page,
ADD TWO for the 3rd page and so on. At the
end, put 3 number signs centered, like this:
###
forumworkshop
FORUM WORKSHOP
Lesson 4: For Every Media Topic
There Is A Season
You do not need psychic powers to predict the
news. Certain stories appear with regularity.
Sex, money, and health are the 3 topics that are
always in style. If you can provide new information
on these subjects, the media will welcome
your input.
Other topics come in and
out of style. Just like there
are fashions in clothes and
cars, there are fashions in
news. To be a quoted authority,
think not only news
topic but also what is in
style for this news season.
continued...
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Page 40 AUGUST 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 41

Here is a month-by-month list of news
topics. Newspapers, magazines, television,
and radio are looking for fresh spins
on these ageless news pegs.
forumworkshop
FORUM WORKSHOP
January: fitness, predictions, Super Bowl
February: romance
March: Spring training
April: baseball
May: moms
June: weddings, graduations, dads
July: vacations, 4th of July
August: hot weather
September: back-to-school, football
October: World Series, Halloween
November: elections, Thanksgiving
December: holidays, year-end wrap-ups,
New Year resolutions
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Another predictable aspect of media coverage
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repeat itself, so does the news. Barry Gurley, a
district manager with the Independent Order
of Foresters, received extensive coverage in
1989 when he organized a disaster relief team
to help victims of Hurricane Hugo. One year
later he was still in the news. continued...
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Page 42 AUGUST 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 43

Despite its being 200 miles inland, Hurricane
Hugo pounded the town with 135 mile-perhour
winds. Gurley’s volunteers removed
damaged trees threatening the homes of the
elderly, disabled, and poor. His month-long
campaign helped more than 800 families and
attracted more than 1,000 volunteers from
around the country. The local television stations,
radio programs, and daily newspaper all
interviewed Gurley on the hurricane’s anniversary.
A quick scan of the following
list will help you see what other
anniversaries will be making
news. Check the list and brainstorm
how you could tie-in with
these anniversaries and others.
forumworkshop
FORUM WORKSHOP
April 4, 1993: 25th anniv. of
Martin Luther King’s assassination
Nov. 22, 1993: 30th anniv. of
John F. Kennedy’s assassination
June 6, 1994: 50th anniv. of D-Day Invasion
july 20, 1994: 25th anniv. of 1st moon landing
Aug 6, 1995: 50th anniv. of Hiroshima bomb
Dec. 31, 1995: 25th anniv. of Beatle’s break-up
Lesson 5: Be An Industry Expert
“Always avoid being self-serving” is a message
we can’t stress enough. You are there to promote
your organization or cause, but the stories
you will be interviewed for will not be on this.
The reporters will want to interview you about
a subject that pertains to your industry or area
of expertise. The payoff is the mention of your
name and organization.
continued...
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FORUM WORKSHOP
forumworkshop
To promote his public relations agency, Henry
circulated his telephone index card to the local
media. Some of the subjects he was interviewed
on included:
• public relations ramifications of
the Exxon Valdez oil spill in Alaska
• marketing trends to watch for
in the 2000’s as the baby boomers age
• how small business
should attract Hispanic customers
• time management tips for busy executives
In each instance Henry was not directly promoting
his business. He was providing industry-wide
information. In his favorite interview,
he was asked what public relations advice he
would give Ivana Trump after her split with
Donald. The reporter was looking for fun
quotes, not a serious dissertation. Henry recommended
that Ivana stay in the spotlight.
“There are a number of different things Ivana
could give of herself to improve her image. She
could give out information. She could share
what she knows, maybe give a seminar on how
to get by on a budget. She could give of her
time by helping over-privileged children. She
could give of her talent by teaching a smallbusiness
seminar through her chamber of commerce.
I don’t recommend that she give money,
because she has to watch her pennies now.”
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 47

forumworkshop
FORUM WORKSHOP
Lesson 6: The 3 P’s of Media Interviews
Many of these techniques will help you get interviewed
once; to keep the media coming back
to you as a valued source, you will have to give
great interviews.
To help you be “oh so quotable,” we believe in
the 3 P’s formula: prepare, promote, and perform.
Prepare what you are going to say in advance.
Promote your cause. And perform so
your message gets through. Use the following
checklist before any interview, from one minute
on the local news to a full hour with Barbara
Walters. This checklist was derived from the
teachings of media interview specialist Joe
Feurey, a former television news producer and
currently president of Professional Communications
Services of New York City.
PREPARE
1. Determine what 3 points you want to make
2. Always rehearse and
say only what you plan to say
3. Make your message really simple
4. Repeat it over and over
PROMOTE
1. Remember that you are there
to promote your cause
2. Don’t think of this as a search for the truth
3. Say only what you plan to say
4. Work in the name of your
organization or cause frequently
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 49

forumworkshop
FORUM WORKSHOP
PROMOTE
1. Realize that radio & TV
are performance media.
2. Keep in mind that the more prepared you
are, the more trustworthy you look.
3. Smile & project lots of energy.
4. Build performance skills through rehearsal.
5. Pretend you aren’t afraid &
that you enjoy the experience.
1. Rank the reporter number one.
• When you get calls from reporters, assume
they are on deadline. If you’re in a meeting or
out of town, have a designated person contact
them immediately.
Lesson 7: Nine Surefire Ways
To Give Good Media Interviews
What else does it take
to give great interviews?
Here are some
excerpted tips we really
like that were compiled
by Gallen Associates:
2. Establish ground rules.
• Offer the writer a bio with the correct spelling
of your name, your title, and a clear description
of your responsibilities.
• Assume everything that you say will be in
print. Some input is better than not having any
input at all.
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forumworkshop
FORUM WORKSHOP
3. Get to know the reporter,
the publication, & the topic.
• Review a recent issue of the publication
before the interview.
• Try to determine how familiar
the reporter is with the topic.
• Ask the writer the objective
of the story before you start.
• Use the fax machine to provide
follow-up information, especially for
potentially confusing information.
4. Talk to the reader. Avoid technical jargon
but don’t be afraid to be educational.
• Use examples that create word pictures to
make points easy to understand.
5. Keep your promises.
• Get follow-up information
to reporters on time,
before the deadline.
• If you are going to follow up with visuals,
ask the reporter the preferred format.
6. Don’t just give answers,
give good answers.
• Don’t jump to respond.
• If you can’t back up a fact, don’t use it.
7. Use “journalism etiquette.”
• Never say “thank you.”
A good reporter who produces a
balanced story is doing his or her job.
• However, it is appropriate to acknowledge
a “job well done” and to send
a note to that effect.
• You can ask the reporter to restate
what you have said. Don’t demand.
• Don’t ask for an advance copy of the article.
• If you want to take a reporter to lunch or to
underwrite the reporter’s transportation, be
sensitive to company policy. continued...
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forumworkshop
FORUM WORKSHOP
8. Be a resource – not just a source.
• If you want to build a relationship with the
reporter, prove you are a good source. Think of
other articles or books that may help the reporter
with the article.
• If the reporter is on the wrong track or has
wrong information, don’t be afraid to point it
out gingerly.
9. Minimize distractions.
• Dedicate time to the interview and not to putting
out fires.
• Don’t interrupt the “flow” of the interview to
take phone calls.
Lesson 8: Handling A Crisis
One day it’s going to happen. It might be a lawsuit.
Maybe an accident at your place of business.
Or perhaps a labor dispute. Want it or not,
a crisis will bring
the media to you
and thrust you into
the spotlight.
Often the first reaction
is to say “no
comment.” This is
the worst thing you
could ever say,
short of a full admission
of wrongdoing.
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Page 54 AUGUST 2018 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 57

FORUM WORKSHOP
forumworkshop
If you are ever asked to comment before you
are ready, say this: “it would be premature to
speculate at this time.” This is a phrase often
used by a public relations executive for one of
America’s biggest railroads whenever he is dispatched
to a train wreck. His goal is to express
concern – not blame or shame – and the intent
to find out the cause of the wreck. Tell the
media that you are greatly concerned about the
issue, it has assumed top priority, and all resources
are being used to assess the situation.
Many reporters will admit privately that you
will be treated much better by the media if you
use this approach. We all have bosses to report
to, and so do journalists. Media bosses put
pressure on reporters to get interviews. Even if
all you can say is that it’s premature to speculate,
you are helping them out.
Remember that you need to
make the best of a bad situation.
If handled right, you can
turn it into millions of dollars
worth of publicity. That’s what Robert Vicino
did when his pet project, reuniting King Kong
and the Empire State Building, went bananas.
In honor of the 50th anniversary of the premiere
of the film King Kong, Empire State Building
owner Harry Helmsley financed Vicino’s
efforts to have a giant, inflatable Kong scale this
New York landmark in April 1983. This 8-storyhigh
ape was the latest creation of Vicino’s,
who invented the advertising medium of cold
air giant inflatables. Previously concentrating
on 20-foot-high beverage cans, Vicino hoped
the stunt would cause other advertisers to go
ape over his inflatables.
continued...
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RETAILERS FORUM MAGAZINE | AUGUST 2018 $5.44Page
59

FORUM WORKSHOP
forumworkshop
Vicino planned to surprise the Monday morning
New York commuters, but all was not well
with the gorilla of his dreams. A building bolt
tore an 18-inch gash in Kong’s vinyl as inflation
began in the predawn hours. What then would
have been an interesting promotion turned into
a week-long international media event as Vicino’s
workers valiantly tried to turn a sagging
piece of plastic into the menacing ape of movie
lore.
In countless interviews they said that they
knew the kids of New York City were counting
on seeing King Kong on top of the Empire State
Building, and they would not quit until they
came through for the kids. Kong was fully inflated
in time for a crush of photo-snapping
tourists that Saturday and Sunday. Vicino and
Helmsley wanted Kong to remain for another
week, but the police and mayor couldn’t take
another day of gridlock. Kong was moved to
the great lawn of Central Park, a historic first
for a commercial venture.
If the situation is ugly, get
professional public relations
help. You are about
to be tried in the court of
public opinion. Abraham
Lincoln said that the man
who defended himself in
court had a fool for a
client. You wouldn’t go to
court without legal counsel.
Don’t go into the
court of public opinion
without competent counsel
as well. continued...
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Page 60 AUGUST 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 61

FORUM WORKSHOP
forumworkshop
Lesson 9: Dealing with
The Media During a Crisis
Roni Hicks, a public relations agency president
with over 20 years of experience in the field, offers
the following advice to her clients. In dealing
with the media during a crisis, here are
some specific steps to follow:
1. Provide media access to top executives.
A senior executive must
represent the company
during a crisis. The words
of a senior officer, someone
who sets corporate
policy, carry more weight
than the same statements
made by someone else.
2. Be open and candid.
Withholding information
or evading questions
is almost sure to
backfire. Journalists will
learn the full story in
one way or another.
Overall media coverage
will generally be fair if
the agency sets forth
company policies and
procedures in their
fullest form. Avoid at all costs the inclination to
withhold information. The media will treat you
worse after having obtained it through roundabout
methods. This appears to the public as
though the company is deliberately covering
up some incompetence, or worse, malfeasance.
continued...
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Page 62 AUGUST 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 63

FORUM WORKSHOP
forumworkshop
3. Present information from the viewpoint of
the public interest, rather than from the company’s
interest.
This is self-explanatory but important not to
overlook, since we are accustomed to thinking
in terms of company needs. Report news in the
context of public interest, especially when it impacts
public safety. Tell the whole story at once,
if possible, rather than keeping it alive in the
media while additional facts are announced or
uncovered.
4. Respond to all
media inquiries.
Again, it is essential
that the organization
avoid the appearance
of dodging media
requests.
Page 64 AUGUST 2018 | RETAILERS FORUM MAGAZINE
If at all possible, maintain a log of media inquiries.
This ensures that all requests for information
are honored and provides a valuable
record for later evaluation of and monitoring of
the event’s effects.
5. Never speculate.
Guesswork can mistakenly be reported as fact,
leading to misconceptions that are difficult to
counter. Remember, too, that what you say may
create expectations for which you will be accountable
in the future. Make promises you
know you can keep.
6. Remember past performance
when developing responses.
The organization’s past record of performance
will serve well in a crisis. Stress the positive
where appropriate.
continued...
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 65

forumworkshop
FORUM WORKSHOP
7. When you read a prepared statement, tell
the truth without being too expansive – then
be quiet.
Wait for the press to ask questions before going
into unnecessary detail. The reporters may not
be interested which will abbreviate the soon-tobe-published/aired
sad tale.
8. Relax.
When being interviewed, try not to view the reporter
as an adversary. Mentally block out cameras
and notebooks and concentrate on the
message. Try to think of it as merely a dialogue
between two people.
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3. Send a short note with the cards to appropriate
newspaper, magazine, radio, & TV people.
4. Don’t wait for media to call you. When you
see a breaking story that you can comment on,
call them so you will be the quoted authority.
5. Use news releases to obtain small articles that
keep you or your organization’s name in front
of the public.
continued...
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 67

FORUM WORKSHOP
forumworkshop
6. Figure out ways you can comment on predictable
seasonal and anniversary stories that
are certain to be covered by the media.
There’s No Free Brunch
Do’s & Don’ts of Media Bread Breaking
7. Avoid being self-serving when you are a resource
to the media. Always be willing to help
in any fashion, even if you and your organization
are not the focus of the attention.
8. Learn how to give great interviews so the
media will keep coming back for more.
9. If you don’t know what to say during a crisis
to the media, at least say that it would be premature
to speculate. Never, ever say “no comment.”
“Don’t call us, we’ll call you.” No one will ever
feed you that line as often as the media – that is,
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You call a radio producer and ask him if he got
that news release you sent. He says he doesn’t
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You ask the business editor if
she plans to run your story in
the Sunday newspaper. She
says it’s not likely; you’ll
know if you see it.
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Page 68 AUGUST 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 69

FORUM WORKSHOP
forumworkshop
You telephone the assignment editor at a TV
news station to see if a crew will be covering
your event. You get the perfunctory, “What was
that again?” and who, what, when, and where
questions, but no one shows up.
How do those savvy in media relations break
down the barricade of “no thanks” and noncomittal
responses that stream endlessly from
the media? They treat them like colleagues and
professionals and get to know them as people.
They look, watch, and listen to learn who’s
doing what. They become genuinely interested
in the stories covered, as well as their media
contacts’ career tracks. And, when timing is
right, they invite them for lunch or for coffee
and, as they break bread, they banter about
story ideas – some self-serving, many not.
It’s not what you
know, but who you
know that counts
when it comes to
media relations. Count
it a privilege whenever
you get the opportunity
to get to know a
reporter, producer, editor,
news director, or
program manager on a
personal basis. Display
integrity, a nose for
news, and a commitment
to stories that
will interest their readers, viewers, or listeners.
Your chances of getting coverage increase once
a media rep can match a name with a face.
continued...
Page 70
AUGUST 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 71

FORUM WORKSHOP
forumworkshop
Dorothy and Robert DeBolt, parents of 20 children
– 14 adopted and multihandicapped –
have risen to international prominence as a top
husband-wife speaking team, humanitarians,
miracle workers, and pioneers in their fields of
endeavor. They’ve received commendations
from 3 presidents, and Dorothy is one of the
few women to have received the nation’s highest
speaking award from the National Speakers
Association. Millions have seen their Academy
Award-winning film, Who Are the Debolts? or
read their book, 19 Steps up the Mountain – The
Story of the DeBolt Family. Their notoriety all
began because Dorothy made media friends.
When she and her first husband, Ted Atwood,
adopted 2 Korean-Caucasian orphans in the
50s, it was the first such happening in their
small town of Placerville, California. Taking full
advantage of press and media interest in their
human-interest story, Dorothy welcomed all interviews
and furnished some of her own stories
and letters to editors.
Later, when Dorothy
formed her growing
family into the Atwood
Family Singers, she
used her media contacts
to help find fame
through regular appearances
on local television
and even a
national appearance on
the “Tennessee Ernie
Ford Show.” From her small foothills town, she
fed items to San Francisco’s esteemed columnist,
Herb Caen.
continued...
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 73

FORUM WORKSHOP
forumworkshop
“I don’t know whether Herb felt I had a certain
ability with news ‘hooks,’ or whether he simply
appreciated my audacity in submitting my
items, but he used them,” says Dorothy. “And
the more he used them, the more our fame
grew.”
One of the most famous Caen quips came in the
early 60s when Dorothy, a widow with 7 children,
booked her brood to sing at a local church.
She fed an innocent remark by one of her sons
to the columnist and the following appeared in
the paper: “Dorothy Atwood, the spunky Oakland
widow who has organized her 7 children
into the Atwood Family Singers, took them to a
party where an unknowing guest asked 12-
year-old Marty: “Where’s your father?’ ‘We
don’t have one,’ replied Marty. ‘All we have is
an unwed mother.’“
Through his column,
Caen continued to
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her marriage
to Bob DeBolt, their
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movie, and their
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greatest roles in any successes we have had in
our careers.”
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 75

FORUM WORKSHOP
forumworkshop
Angles & Integrity Sell Stories
Even the strongest personal relationship with a
columnist or reporter can’t override an ill-conceived
idea. Fresh angles and exclusives are
what editors look for – even when they do
know you by name. Don’t wear out your welcome
by pitching borderline ideas.
As a former newspaper reporter,
Evans says that it’s easy to sense
when someone is throwing out
an idea that he or she doesn’t
necessarily believe in just to try
to get an organization's name in
print. “Sincerity is important,”
he says. “Provide a commodity
that a reporter needs.”
When he worked on the other side of the editor’s
desk, Evans says that those who were able
to break through to him were those who called
in ideas first and followed up with a personal
letter. “Reporters receive hundreds of news releases
a day, and they become worthless after
awhile,” he says. “I’d rather
get a phone call with a
great idea, followed up
with a handwritten note or
personally drafted letter.”
One warning: Know your reporters’ and editors’
deadlines. Don’t call up late in the afternoon
when a morning newspaper is jamming
to close an issue. And forget trying to get
through to TV news at 4:00pm when they’re
going crazy preparing for the 5:00pm newscast.
Your Business Needs
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Page 76 AUGUST 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 77

forumworkshop
FORUM WORKSHOP
Evans says he paid attention to those who had
done their homework and had read what he’d
been writing. “They had studied what I was
covering and could speak intelligently about it,
making references to stories I had done in the
past,” he says. “Yes there are egos involved and
you have to appeal to them. But be sincere, not
artificial.”
Wooing Locals at a Brown-Bag Affair
Bill the event as an informal gathering of members
of your company who would like a chance
to get to know the reporter and his or her needs
better at a time convenient to the reporter. Host
the deli-sandwich affair in your conference
room and give the reporter a chance to describe
his or her beat as well as those of associates,
what is being looked for in stories, what has
been done ad nauseum, and the type of stories
that pique interest.
Don’t wait until you have a story that deserves
coverage to meet your local media. One of the
best ways to get to know local reporters who
cover your community or your news beat (political,
social, business, lifestyle) is to call them
up and invite them to your place for a brownbag
lunch.
Take copious notes and refer
to these how-to’s the next
time you are ready to write
and send a query. Streamlining
the information in exactly
the right format for
that specific media person
will expedite an answer.
continued...
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 79

FORUM WORKSHOP
forumworkshop
And while you are writing down business
points, don’t forget personal details like the reporter’s
alma mater, spouse’s name, favorite
sports, type of pet, vacation plans, and other interests.
These can be icebreakers in conversation
or reasons to communicate with the
reporter on a more social basis. When you see a
story on Switzerland in a magazine, clip it and
send it to the reporter who is planning a vacation
there next summer. Form media linkages
like you would any other type of business connection.
Most people treat the media differently
from other businesspeople. Surprise! They’re
human, too!
Henry’s former company, Roni Hicks & Associates,
makes brown-bag lunches a monthly
event. Regardless of how pressing it is to get a
particular editor’s interest in a story, one motto
stands firm at Hicks: “No pitching on the first
date.” In other words, this is a nonpressured
time for reporters. They don’t have to worry
about how to let account executives down easily
when their story idea doesn’t quite hit the
mark. It is a time to get to know the idiosyncrasies
of a particular radio or TV show or
newspaper section. But more important, it is an
opportunity to get to know a reporter as a real
person with interests,
passions, hobbies,
friends, and
family. And it gives
the reporter a
chance to meet the
public relations staff
and get to know
them personally.
continued...
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Page 80 AUGUST 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 81

FORUM WORKSHOP
forumworkshop
Then when it is business as usual and the account
exec makes the pitch call, it can be done
on another level. Instead of immediately diving
into describing the news angle, the exec can ask
about the reporter’s recent vacation or talk
about the upcoming ball game. But the feeling
of camaraderie always has to be genuine;
there’s nothing worse than a phony friend.
Diane and several other
agency principals, all
members of their professional
association,
Public Relations Society
of America, take
their show on the road.
Every month or so, one
member of the team
arranges a meeting
with a media representative. That person faxes
the confirmation and meeting details to the others
and the 6 public relations practitioners meet
for breakfast, lunch, or an afternoon coffee for
a roundtable discussion with the reporter, editor,
or producer.
Even though you could consider these public
relations professionals as competitors, they
know that one good story doesn’t preclude coverage
of another. You can do the same with colleagues
in your field. Sometimes there’s
strength in numbers. Joining forces to meet the
media may encourage more coverage of your
field and may encourage the idea of an industry
round-up story in which several of you are
quoted. Even more important, the industry itself
gets a major recognition boost.
continued...
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FORUM WORKSHOP
forumworkshop
Taking Your Story National
Editors of national magazines, trade journals,
and newspapers can’t come to a brown-bag affair
at your office, but you can certainly go to
them. Face-to-face meetings are invaluable
when you hit the big time.
Page 84 AUGUST 2018 | RETAILERS FORUM MAGAZINE
If you’ve got a business meeting or conference
to attend in a publication’s headquarter’s city,
write ahead to the editor. Whenever possible, a
month to 6 weeks lead time is preferable. State
the week you will be in town and ask if you can
drop by for 10 minutes to present some story
ideas. Then follow up with a phone call 3 or
more weeks before you leave to set a meeting
time. If you’re down to the wire when you decide
to pay an editor a visit, call instead of writing
Writing, however, is preferable because if
you call the editor at a busy time, you are less
likely to be put off if you are following up on a
letter.
Having ideas for national
media is essential. While
information-gathering
meetings are the ticket to
local media relations, on a
national level editors simply
don’t have the time. This is the one time
when it’s okay to put on the moves immediately.
Show up at your meeting with a number
of ideas honed specifically to that magazine or
newspaper. Write them out in query letter form
so that the editor doesn’t have to take notes and
has an outline of your idea to pass along to
other decision makers.
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FORUM WORKSHOP
forumworkshop
Before you leave, give the editor your telephone
index card that has a subject heading
(e.g., Stockbroker, Jeweler, Dietician) so that
you can be found when your name has faded
from memory but your subject area is remembered.
Succeeding in Planned
Media Interviews
We have described how to write a news release,
but here are a few more tips that will keep those
precious relationships with your media contacts
intact.
Once you are in the editor’s office, chances are
you’ll have an opportunity to discuss other
ideas that you haven’t fleshed out. Running
these by the editor will give you an inkling as
to whether the idea has merit for a national
story and if it is something you should pursue
once you’re back in the office.
1. Don’t send out mass mailings unless you
have breaking news. Offering exclusives is a
good way to build relationships with editors
and reporters. Don’t send the same idea to
morning and evening papers if they are archrivals.
Instead, choose one. If you really feel
pressed, give them a deadline, “I’m offering
this to you exclusively through ‘X’ date (a week
is long enough) and will not propose it to another
publication before then.”
continued...
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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 85

FORUM WORKSHOP
forumworkshop
Patricia Dibsie, a reporter, says never give an
idea to more then one paper, or they will see
you as a traitor. “You owe it to yourself and the
media to read newspapers and get a handle on
various writers, so you can talk intelligently to
the reporter and propose a just-right idea for
him or her,” she says. “Once you know the reporter’s
beat and style, call on the telephone to
go over the idea before you send the release to
see if there is interest or (to see) how you can
streamline the idea. But if the reporter is on
deadline, be thick-skinned enough to call back.
Exclusivity also goes for interview-format
shows. They don’t
want to air topics that another
has done or is planning to do.
It’s better to have one major
piece of coverage than none. If
you’re sending out a press kit filled with a variety
of fact sheets, bios, and backgrounders, be
sure to send different news releases with different
angles to competing media.
Rarely should you use the cookie-cutter approach
for news releases. Streamline them to
the reporter or producer. For newspaper exclusives,
a query letter is probably the best bet.
This letter talks directly to the reporter, immediately
seems personal, and whispers exclusive.
For television or radio, your query or
release might read as though a TV audience
was listening for 30 seconds.
Read more about
“Taking Your Story National”
in our next article.
continued in next issue ...
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(1 Yr) $499 FORUM Order #PI8C: MAGAZINE
Directory/CD Combo $1299
Mass
Merchandisers
& Off-Price
Apparel Buyers
Directory ®
Target leads by
title, product
or geographic
location. Increase
sales through
telemarketing or
direct mail campaigns. Profiling over 7,900
buyers at more than 3,400 companies in
categories such as discount and department
store chains, drugstore chains, supermarkets
and convenience stores and wholesale
jobbers. Listings include contact names, parent
companies/divisions, address, phone and
fax numbers, Web site address, and type of
merchandise bought.
Order #MM8: Directory $359
Order #MM8C: Online Database Access (1 Yr) $499
appaRel iNDustRy
RN & WPL
Encyclopedia
A comprehensive
listing of every
Registered Number
and Wool Product
Label ever issued
by the Federal
Trade Commission
to identify all soft
goods imported,
manufactured and/or
sold in the U.S. Over 126,500 records including
contact information for more than 31,500
manufacturers, importers and wholesalers of
apparel and textile goods. Listings include where
available: RN or WPL number, contact names &
titles, street addresses, phone & fax numbers,
Web site & e-mail addresses, type of business
and product information.
Order #RN8: Directory $285
Order #RN8C: Directory/CD Combo $475

CORPORATIONS and Associations continue to spend
millions of dollars in premium products, travel and
services. The Salesman’s Guide series makes it easy to
connect with the decision makers by giving you all contact
information to sell your services and products directly.
MeetiNG & eveNt plaNNeRs
Corporate
Meeting &
Event Planners
Directory ®
Over 14,400
meeting and event
planners in the
U.S. and Canada
are listed. Listings
include contact
names and titles,
street and P.O. Box
addresses, phone and fax numbers, Web site
and general corporate e-mail addresses and
type of business. Details include: the event
planner, number of meetings held, months held
and number of days, average meeting length,
number of attendees, type of facility used,
national and international meeting locations
and any speakers or entertainers hired.
Order #CME8: Directory $497
Order #CME8C: Directory/CD $1299
MeetiNG & eveNt plaNNeRs
Medical
Meeting &
Event Planners
Directory ®
Profiles more than
10,600 firms, and the
listings contain the
contact information
for over 10,600
executives and
planners responsible
for the selection of event sites and overall event
planning. Listings include key company name,
addresses, phone and fax numbers, Web site
addresses, general e-mail addresses, type of
business, number of meetings held annually,
and the number of persons attending meetings.
Indices allows you to search for a specific
firm by name or firms who use speakers and
entertainers for meetings and events.
Order #MME8: Directory $650
Order #MME8C: Directory/CD Combo $1299
Association
Meeting &
Event Planners
Directory ®
Provides precious
resources putting
you on the
inside track to
successful business
relationships. Each
of the more than
17,700 national association listings contains
association name, address, phone and fax
numbers, Web site address, general e-mail
address and contact names and titles. Details
include the type of meetings, locations, number
of meetings, length of meetings, number of
attendees, and the number of years booked in
advance.
Order #AME8: Directory $650
Order #AME8C: Directory/CD Combo $1299
Experimental
Event Planners ®
Consists of over
10,000 meeting and
event planners that
plan and organize
“experiential events”.
These events include
trade shows, product
launches, mobile
marketing events,
festivals, and other
events which require services such as event
staffing, props, equipment rental, catering, a/v
rental, event marketers, special event facilities,
etc. Listings include company name, street and
mailing addresses, phone numbers, company
participation, equipment the company usually
purchases for events, services, and locations
of events. The index allows you to search for a
specific firm by name for easy reference.
Order #EEP8: Directory $350
Order #EEP8C: Directory/CD Combo $780
Religious
Meeting &
Event Planners
Directory ®
Reach more than
3,700 religious
leaders who plan offsite
retreats, events
and conferences for
religious gatherings.
Profile listings
contain the contact
information for planners responsible for the
selection of event sites, travel arrangement,
speakers, entertainers, caterers and event
planning. Entries include organization name,
addresses, telephone and fax numbers, Web
site addresses, e-mail addresses, type of
organization, number of meetings held annually,
and the number of attendees.
Order #RME8: Directory $350
Order #RME8C: Directory/CD Combo $995
hospital coNtacts
The Hospital
Phone Book ®
The number one
reference source!
Contains profiles for
over 7,800 hospitals
in the U.S. and
Canada. Listings
include the hospital
name, management
company, street
address, phone and fax numbers, Web site
address, facility type, ownership, number of
beds, administrator, HR manager and facility
manager. Find listings for state hospital and
medical associations and state departments of
public health. Hotlines and help lines listings
cover issues from AIDS to drug abuse to
nutrition. Index shows the exact city and state
location of each hospital.
Order #HPB: Directory $195
Order #HPBC: Directory/CD Combo $389
On-Line: www.BuyersContacts.com
Phone: 1-800-635-7654
Mail:
Forum Publishing Co.
383 E. Main St.
Centerport, NY 11721
RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 95

This MonTh’s
Book Specials
New Titles Just Arrived in our Warehouse ~ Limited Quantities
Streetwise Business Series
SMALL BUSINESS
SUCCESS KIT
Book & CD gives
insider secrets and
strategies to start a
successful business.
includes forms,
legal advice and
schedules.
order no. 1-58062-
367-9 ... $24.95
BUSINESS
MANAGEMENT
Lay your foundation,
build your team and
manage your money
with this 350-page
business guide.
Covers every aspect
of management.
order no. 1-58062-
540-1 $19.95
BUSINESS
VALUATION
Proven methods to
easily determine the
true value of your
business or one
you are wishing to
buy! simple ways to
value AnY business.
order no. 1-58062-
952-0 $19.95
Internet
11 LAWS OF INTERNET
BRANDING
Be fast, be first to be
successful online. how
to build your company,
product or service into a hot,
profitable brand online!
order no. 0-06-019621-1
$21.00
MAKING MILLIONS ON THE
INTERNET
Complete idiot’s Guide
makes it easy and fun to
make REAL money on the
internet. includes tips and
tricks in simple language.
order no. 0-7897-2298-4
$18.95
FRANCHISE BIBLE
how to Buy one, or Franchise Your own business. over
300 pages written by a specialist that will save you
$1000’s in legal and research fee.
order no. 1-55571-367-X $24.95
SOLVE ALL YOUR MONEY PROBLEMS FOREVER
Achieve financial freedom with this life-changing
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order no. 0-399-52378-2 $14.95
HOW TO ACHIEVE TOTAL SUCCESS
Master your mind to achieve everything
you desire. Win consistently with this
practical self-improvement book.
order no. 0-940398-19-2 $11.00
THE COPYRIGHT GUIDE
A friendly guide to
protecting and profiting
from copyrights. This
is a definitive guide to avoid
costly mistakes.
order no. 1-880559-43-9
$18.95
Closeout of the Month
SMALL BUSINESS LEGAL KIT AND DISK
over 400 pages of practical legal info, forms and agreements
for all size businesses. We bought closeout of these books
(c) 1995, but still loaded with relevant info. Disk is 3.5 floppy,
pages are slightly yellowed. Use just onE form and pay for
the book 3x over! Published at 19.95.
order no. 1-55850-701-9 $10.00
sPECiAL: Buy any other book on this page and take this one
for $5.00! LiMiT 5 CoPiEs to single buyer.
Page 96

Trade
MaGaZINeS
This exciting monthly magazine
connects flea market vendors with
wholesalers across the United
States who specialize in supplying
merchandise and services to
flea marketers and swap meeters.
It provides excellent resources for
merchandise and each issue contains
a bonus Directory of Flea
Markets throughout the United
States, listed by state order and
includes full addresses, days of operation,
and details of each market.
Order No. SM-S ...Swap Sample ...$7.50
Order No. SM-SUB ...Swap 1 Year ...$50.00
Closeout News/
Wholesale
Merchandise
Swap Meet
ADVERTISING SPACE
AVAILABLE
The Leading
Monthly Source
for Closeouts
and Surplus
Merchandise!
Retailers Forum
“I Can Get
It For You
Wholesale”
Retailers Forum was established
out of the need for product
sources among small retail
merchandisers. Each month,
Forum’s advertising pages feature
merchandise offerings
from the country’s !eading
wholesalers, manufacturers,
and jobbers.
Don’t confuse this
magazine with some
of the “opportunitytype”
publications offering
products that are outdated
and way over-priced.
These are real rock-bottom
wholesalers offering prices like
Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.
Buy where the retailing giants buy! The advertisers are professionals in
their fields, offering you variety, service, monthly specials, closeout specials,
and the lowest prices available. Best of all, they will ship UPS no
matter where in the United States your business is located. Minimum
orders are as low as $50.00 with many wholesalers. Many advertisers
offer further reduced rates for bulk buying at enormous savings to you.
Order No. RF-S - Sample Copy ...$7.50
Order No. RF-SUB-1 YR (12 issues) ...$50.00
ADVERTISING SPACE AVAIL ABLE
A long-time leader in the
closeout industry, this
monthly newspaper brings
you the BEST closeouts
and overruns on the market.
By using this powerful
buying tool, every month,
you will gain access to hundreds of new suppliers
who offer the finest selection of closeout (below wholesale) merchandise
available anywhere!
Find Apparel, HBA and Cosmetics, Electronics, Home and
Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,
Videos and DVDs, and more. For larger discounts, many dealers
sell pallet truckloads that will make you even more profits.
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00
Trade Magazines
ADVERTISING SPACE AVAILABLE
SoloMayoreo
Monthly
Newspaper
for Hispanic
Retailers
Written in Spanish,
this big monthly
newspaper is the
best thing to happen
to Hispanic retailers!
Sources abound for
variety merchandise of all
kinds to fill store shelves
and flea market booths.
No. SOLO-S ...(Sample Copy) ...$7.50
No. SOLO-SUB..(12 Issues) ...$60.00
ADVERTISING SPACE AVAILABLE
www.bizbooks.org
Page 97
RETAILERS
97
FORUM MAGAZINE | AUGUST 2018 Page 97

USA Closeout Directory
Now, more than ever, it is essential for the success of your merchandising business to buy
goods at the lowest prices possible. Our best-selling
USA Closeout Directo-ry shows you how and most
importantly, WHERE. Hundreds of closeout dealers
specializing in selling goods often priced as
low as 10¢ on the dollar are listed. Re-tailers, flea
marketers, home party plan sellers ...anyone who
sells merchandise needs this directory! Clothing
• Elec tronics • Jewelry • Toys • Watches • More!
Order No. 4 -
Closeout Directory - $29.95
Dollar Store
Merchandise Guide
The most complete directory of
wholesalers and manufacturers
in the USA specializing in dollar
store merchandise. Hundreds
of companies are listed with
complete contact information,
including the type of products
they sell. If you have a dollar
store, or are planning to open
one, this new directory is a must!
Order No. DSM • Dollar Store
$29.95
Toy Importers & Wholesalers
This is the definitive guide for
finding toy suppliers. Features
over 156 pages of listings of both
importers and manufacturers.
Included are names, addresses,
phone and fax numbers as well as
company websites and e-mail
addresses and descriptions of
lines carried.
Order No. TOY
$29.95
Directory of Smoke Shops
Our EXCEL Directory contains over 7,000 Smoke
Shops/Head Shops in the U.S. It includes key buyer’s
names, personal e-mails and phone numbers. This
directory is emailed to you in Excel format
and is updated regularly.
DIRECTORY INCLUDES:
• 7,000 Smoke Shops/Head Shops
• Phone Numbers
• Over 60% Have Personal E-Mails
• U.S and Canada
• Company Addresses
Order No. SSDB (Excel)
$399.00
Independent Sales Rep. Directory
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent
sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to
connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,
territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,
key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a
rep/contact index. Available in printed book format or Excel.
Order No. SGREP-B Printed Book $359.00
Order No. SGREP-E Excel emailed to you $499.00
1-800-635-7654
Page 98
Page 98 AUGUST 2018 | RETAILERS FORUM MAGAZINE
Business Directories

Imagine
a book
putting
1000’s of
wholesalers
at your
fingertips!
This is the
most accurate
and useful resource guide you’ll ever
own and refer to daily!
• Apparel • Electronics • Fragrances • General
goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses
• Watches • Toys and more!
No. W1 Wholesale Sources $29.95
Auction Directory
Wholesale Sources
Jam-packed
with 1000’s
of wholesale
sources across
the USA
This is THE definitive guide to auctions!
It not only tells you WHERE
all the auctions are (all 50 states) but
also HOW to participate in the auction
process. Cash in on all government
auctions, housing auctions, jewelry,
cars, boats and more. Up-to-date
information gives you names, addresses
and phone numbers! And, unlike other
auction websites or programs that require
you to purchase updates or subscribe
to monthly or weekly pay-per-listing services, once you have
this book - You need to buy nothing else! It’s an incredible book you
can use minutes after you receive it. Change your life today. Buy a
home, car, or indulge in jewelry.
Order No. AUC- Auction Directory - $39.95
How to Find,
Sell and Broker
Surplus and
Liquidated
Goods
Hidden Wealth
With this authoritive Directory, you will
learn to turn pennies into dollars and get
goods dirt cheap ...even free! Written by a
retired liquidator, the author shares his well
protected secrets and workings of this extremely profitable industry.
Learn why those in the business have kept it confidential. You can now
have a piece of it.
Discover the proven techniques and see why there is no better
information anywhere at any price. Everything you need to succeed in
this high profit business is right here. Work full/part time from home!
Order No. 1-88422-24-2 Hidden Wealth $39.95
Jewelry Wholesalers
& Manufacturers
This exquisite directory will bring the
world’s finest jewelers directly to you! Featuring
fine jewelry of all types including:
• Beads • Diamonds • Gemstones • Gold
• Silver • Much More! The suppliers list
their names, addresses, websites and specialties.
All feature high-end quality jewelry that is
sold wholesale for resale. You would have to travel the world over to
view the thousands of suppliers listed in this brand new directory. If
you are in the jewelry business and looking for new, high quality suppliers,
you must order this directory!
Order No. FJ $29.95
Business Directories
Hobby & Craft
Suppliers Guide
The crafts industry is one of the hottest-growing
segments in the marketplace
today. Scrap-booking, painting,
needle-crafts and sewing are hobbies
that are sweeping the nation. We have
compiled the ultimate directory of
wholesale suppliers furnishing materials
for this huge industry.
• Art Materials • Baskets • Beads/
Trim • Ceramics • Dolls • Fabrics •
Floral • Holiday • Paint • More!
Order No. AC $29.95
Page 99
Holiday Merchandise
Wholesalers
& Manufacturers
Introducing our newest directory that puts
the country’s largest suppliers of holiday
merchandise at your fingertips. Seasonal
merchandise is a mainstay of the industry,
but up until now it was hard to locate the
thousands of suppliers scattered across the country. We have ended
your searching with one directory which includes all types of wholesale
merchandise: • Bows • Candles • Cards • Costumes • More
Order No. HM $29.95
www.bizbooks.org

Wholesale Gift Guide
A Great resource to locate higher end
decorative merchandise. This gigantic
400 page guide is the definitive resource
guide to finding suppliers for gift products.
Listed by category, over 4,000
leading wholesalers and manufacturers
servicing the gift industry are included.
• Accessories
• Collectibles
• Floral
• Gifts
• Home/House
You’ll refer to this on a daily basis to
find new suppliers for products.
Order No. GG Gift Guide $39.95
Annual Guide to the
Licensing World
Here is an incredible Directory that
guides you through the world of Licensed
prod-uct merchandising. Need to know
who owns a license? Who to contact to
distrib-ute a licensed product? This book
has all the answers and covers the entire
world! Licensors: Listing of companies
that are the agents and license holders.
These are the sources that you would
apply to if you wish to obtain a license to
manufacture
merchandise. Licensees listed here you will find the companies who
distribute licensed merchandise. Full listings include categories of
merchandise each company handles. Contact these companies to buy
the licensed merchandise that they have manufactured. The licensed
merchandising industry moves billions of dollars of products every
year and is one of the fastest growing segments of retailing.
Order No. 321 $249.00
USA Mail Order Catalogs
New for this year is a compilation of BOTH
consumer mail order catalogs in addition to
business-to-business catalogs in one huge
volume! Part one of this incredible collection
of mail order catalogs provides the
most comprehensive look at the consumer
catalog in the industry available anywhere.
Over 7,000 consumer catalog companies
are listed under 44 various product chapters
from Animals to Toys and Games.
Catalog size, number of catalogs mailed,
sales volume and key executive names are provided for ease in marketing
your products to these catalogs.
The second part of this directory provides details on suppliers
of everything from computers to laboratory supplies; office products
to office design; marketing resources to safety equipment. Just about
every kind of product or service that a business needs to operate is
covered.
Order No. 159237-156-6 1,900 pages $450.00
BUCKS FOR BLING
Sourcing For Jewelry
Makers Directory
Up-to-date and easy-to-use directory
solving your jewelry materials sourcing,
production and contracting needs.
If you are considering your own line
of jewelry items this is a must-have
in locating materials and factories to
produce it.
Accessories
Sourcing Directory
The comprehensive directory provides
you with direct sources for the designing
and manufacturing of bags, belts,
hats, shoes, gloves. You will find the top
companies to help you produce your merchandise
directly at their factories.
Order No. 121 $150.00
Order No. 122 $100.00
1-800-635-7654 Business Directories
Page 100
Page 100 AUGUST 2018 | RETAILERS FORUM MAGAZINE

APPAREL
BUSINESS DIRECTORIES
Fabrics, Services, Trims
This up-to-date directory solves your
production sourcing and contracting
needs in the Americas. The sourcebook
includes: sewing, cut-n-sew, and finishing
contractors and apparel production
services from within the U.S., Canada
and South and Central America. All
factories are sorted by clothing classification
and by U.S. state or by country.
This directory will help you put your
own designs into production.
Order No. 0971486743 $125.00
A complete and updated guide listing
over 2,600 nationwide suppliers of all
types of domestic and imported fabrics,
trims and notions, plus forecast
services, swatch design studios and
more for the apparel and design industries.
Listings include sales manager’s
name, price points, minimums,
etc. Fabric and trim manufacturers,
converters, jobbers and reps are
listed. This sourcebook provides you
with MATERIALS and sources to
make your own goods.
Order No. 0971486735 $135.00
Apparel Contractors (USA Edition)
1-800-635-7654 Page 101
Directory of Brand Name Apparel
Manufacturers
Updated and easy-to-use directory
listing brand-name label manufacturers
and importers in the women’s,
men’s, children’s and accessory markets.
Developed and targeted for store
and catalog buyers to shop the apparel
and accessory markets easily, there are
over 2,800 brand name labels listed,
broken down by types of apparel classifications.
If you are looking for the
SOURCES for brand name goods,
this directory is for you.
Order No. 0971486751 $135.00
RN & WPL Encyclopedia
A comprehensive listing of every Registered
Number and Wool Product Label
ever issued by the Federal Trade Commission
to identify all sorts of goods imported,
manufactured and/ or sold in the U.S. Over
126,500 records including contact information
for more than 31,500 manufacturers,
importers and wholesalers of apparel
and textile goods. Listings include where
available: RN or WPL number, contact
names & titles, street addresses, phone &
fax numbers, website & e-mail addresses,
type of business and product information.
Order No. RN8. Directory $285
Order No. RN8C Directory/CD Combo $475
The Small Design Company's Guide to
Wholesale Fabrics & Trims
Upj-to-date guide created specifically for the smaller design houses and home sewing
businesses. Directory lists fabric and trim companies that will sell to businesses that
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock
fabric suppliers and all their contact information.
Order No. A-106 $65.00
Apparel Business Directories
RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 101

Buy Direct From
HonG KonG!
Why pay more when you can buy directly from the source! These Directories are Importers
Guides that will show you, in full color, who the sources are, what products they sell and how
to collect them. Discover the tremendous profits you can make by eliminating the middleman
and buying directly from Hong Kong manufacturers who will sell to you at factory prices —and
increase your bottom line! Importing is easy! There are no expensive courses needed, no association
or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start
buying directly. All you need to do is mail or fax your catalog and price list request.
Leather Goods
• Belts • Hats • Gloves
• Shoes • Handbags •
Suitcases • Briefcases •
Sportbags • Cosmetic
bags • Wallets
Order No. 109... $29.95
Household
• Appliances • Furniture
• Craft Items • Lamps
• Fans • Kitchenware •
Cookware • Hardware
• Alarms • Timers
• Luggage • Bar
Accessories • Bathroom
Items • Gardening
Order No. 110...$29.95
Packaging
This directory is a
resource guide of all types
of boxes for watches,
jewelry, glasses, toys,
pen sets and more. Also
includes shopping and
custom made displays
and boxes.
Order No. 121...$29.95
Fabrics &
Accessories
• Piece Goods •
Textiles • Haberdashery
• Design/Styling
• Equipment •
Packaging/Labeling.
Order No. 122...$29.95
Watches & Clocks
• Mechanical Watches
• Children’s • Electronic
• Quartz • Clocks •
Premium • Watchbands
Order No. 108...$29.95
Optical
• Spectacles • Sunglasses
• Goggles • Lenses
• Mountings •
Accessories • Optometric
Instruments • Glass
Cases • Holders
Order No. 116...$29.95
Electronic
Components & Parts
Features manufacturers
of circuit boards,
computer components,
micro chips, switches,
keypads, transformers,
sensors, wiring, semi
conductors, all types of
parts used in the making
of electronic equipment.
Order
No.120...$29.95
Toys
B/O toys, diecast metal,
educational, puzzles, plastic
toys, wooden toys, board
games, ride-on toys, dolls,
electronic, models, stuffed
dolls, inflatables, and
remote control.
Order No. 114...$29.95
Leading Trade
Directories
Now Available
to American
Retailers
Apparel
•Designer Labels/
collections Coordinates
• Suits • Jackets •
Silkwear • Casual Wear
• Furs • Leathers •
Embroideries
Order No. 117...$29.95
Gifts, Premiums & Stationery
• Consumer Electronics •
Watches • Clocks • Toys
• Games • Travel Goods
• Handbags • Sporting
Goods • Stationery •
Gifts • Novelties
Order No. 112...$29.95
Jewelry
• Diamond •Gold
•Platinum • Pearls
• Antique • Jade •
Silverware • Gemstones •
Precious Stones • Objects
d'art
• Designer Collections
Order No. 111...$29.95
Footwear
• Casual Shoes • Dress
Shoes • Work Boots •
Sneakers • Fabric Shoes
• Sandals • Mens
• Womens • Kids
Order No. 169...$29.95
Avg. 160 Pages
Electronics
• Computers
• Appliances • Watches
• Toys • Games
• TV's • Fax Machines
•Radios • Karaoke • CD
Players • Consumer
Electronics
Order No. 115...$$29.95
1-800-635-7654
Page 102 AUGUST 2018 | RETAILERS FORUM MAGAZINE Page 102
Overseas & International

LEGAL
DEPARTMENT
How To Save Money on Legal Fees
A poorly chosen lawyer can be the start of an
expensive disaster. This book gives you information
on: finding the right lawyer, how to save
money, saving your lawyer’s time, making use
of free and low-cost legal services, bartering to
your advantage, keeping accurate records, and
understanding lawyers and the legal system.
Order No. 2598 240 pages $12.95
Protect Yourself From
Business Lawsuits
This groundbreaking book offers novela and
inexpensive advice on how companies and
their employees can use commonsense business
tactics to avoid potentially devastating
litigation. Learn to avoid the 8 major mistakes
that often result in litigation. This book
is a must for everyone—from the CEO to the
average employee seeking to protect their career.
Order No. 0-68485267-5
223 pages (Hdcvr) $23.95
“A blockbuster
book that
tells you almost
more than you
ought to know”
How to Protect
Your Business
From Fraud,
Scams & Crime
Incorporate Yourself
Incorporating your business is simple and can
be done without an attorney…saving you hundreds
of dollars. This valuable guide is written
to de-mystify the mind boggling details and
clarifies all strategies involved in your success
and the success of your business.
Order No. 176 Hdcvr $24.95
The Partnership Book
The best way going into
business with a friend is
to have a solid partnership
agreement. This book shows
how to write an agreement
covering evaluation of partner
assets, disputes, buy-outs, expansion,
and death of a partner. Problems of getting started
and partnership taxation laws are examined.
Order No. 0-87337-141-0 $39.95
The Law (in Plain English)
for Small Businesses
This latest edition provides access to the most
current legal information to keep track of new
legal developments and to efficiently handle
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Order No. -880559-95-1 245 pages $19.95
Handbook of Successful Franchising
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Page
RETAILERS
103
FORUM MAGAZINE | AUGUST 2018 Page 103

The Retailers
Source Guide
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ORDER NO. W-1 $29.95 + $7.00 Shipping = $36.95 * NYS Residents must add 8.75% sales tax
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Page 104 AUGUST 2018 | RETAILERS FORUM MAGAZINE
Page 104

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RETAILERS FORUM MAGAZINE | AUGUST 2018 Page 105

AUGUST 2018
FORUM PUBLISHING COMPANY
383 East Main St., Centerport, NY 11721
YOU’VE NEVER SEEN DOG ART LIKE THIS!
These wood plaques feature the beautiful, funky artwork of Dean Russo!
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JULY 29-AUG. 1