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Oracle Magazine - September/October 2007 - Marcelo Machado

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The speed and unpredictability of business cycles<br />

have pushed the limits of information technology (IT)<br />

infrastructures at many enterprises. Organizations need to<br />

become more adaptable, but often their information systems<br />

are slow to respond. At the same time, these enterprises<br />

want to gain greater efficiency and effectiveness from their<br />

IT systems, lower the cost of computing, and optimize their<br />

business outcomes.<br />

HP has a tradition of helping customers profit from new IT<br />

innovations. As enterprises all over the world discover that<br />

they need new levels of availability and integration—in real<br />

time—they are turning to HP. HP Integrity, HP ProLiant, and<br />

HP BladeSystem servers offer the highest levels of service<br />

of any platform in their class. HP storage systems scale to<br />

meet the most demanding customer workloads. HP software<br />

provides a leading management platform for the data center,<br />

plus tools such as HP LoadRunner and Quality Center<br />

software, to help customers optimize their environments. In<br />

other words, HP provides all of the components of an agile,<br />

high-performance, highly available data center, thus helping<br />

customers achieve better business outcomes.<br />

HP also has a long history of working with <strong>Oracle</strong>. And<br />

<strong>Oracle</strong> Database 11g will be an integral part of HP’s customer<br />

solutions.<br />

“<strong>Oracle</strong> Database 11g, with its low-cost maximum availability<br />

architecture, combined with HP’s software, servers,<br />

and storage, provides an opportunity for customers to take<br />

advantage of this next level of IT innovation and, in turn, achieve<br />

better business outcomes,” says Ron Eller, vice president and<br />

general manager, enterprise solution alliances, at HP.<br />

A TOTAL SOLUTION<br />

HP and <strong>Oracle</strong> share more than 100,000 customers, from<br />

small and medium businesses to large enterprises. The<br />

breadth and depth of this joint solution stack—including HP/<br />

<strong>Oracle</strong> reference architectures, applications, and operating<br />

systems—allow these two partners to provide customers<br />

Special Advertising Section<br />

HP<br />

HP and <strong>Oracle</strong>: Improving Business Outcomes<br />

FOR MORE INFORMATION VISIT | www.hp.com/go/oracle<br />

with a total solution. “For customers who want to optimize<br />

their business outcomes, HP and <strong>Oracle</strong> together offer the<br />

products, services, and experience to accelerate business<br />

growth, mitigate risks, and lower costs, providing a solid<br />

return on IT investments,” explains Eller.<br />

The companies have invested heavily in their joint<br />

solutions. In fact, HP and <strong>Oracle</strong> manage 13 competency<br />

centers across the globe that provide proofs of concept;<br />

design, configuration, and benchmarking assistance; thought<br />

leadership; and training.<br />

HP has been involved in the <strong>Oracle</strong> Database 11g beta<br />

program for more than a year. As an <strong>Oracle</strong> database<br />

customer, HP gained insight into how the new release would<br />

help the company improve its business. At the same time, as<br />

an <strong>Oracle</strong> partner participating in the beta program, HP lent<br />

its perspective and expertise to <strong>Oracle</strong>’s development team<br />

to make the new database release even better.<br />

For example, HP worked with <strong>Oracle</strong> to incorporate HP’s<br />

industry-leading network-attached storage solution directly<br />

into the <strong>Oracle</strong> Direct network file system (<strong>Oracle</strong> Direct<br />

NFS) The result? With <strong>Oracle</strong> Database 11g, customers<br />

can realize scalable and available I/O performance on<br />

network-attached storage that was not previously possible.<br />

In addition, this combination of <strong>Oracle</strong> and HP technology<br />

can leverage existing storage area networks, providing<br />

customers with investment protection while allowing<br />

flexibility for growth with mitigated risk.<br />

“We’re excited that <strong>Oracle</strong> has developed its [<strong>Oracle</strong>]<br />

Direct NFS feature in <strong>Oracle</strong> Database 11g on HP Storage<br />

products so that customers can choose simple, inexpensive<br />

storage connectivity and provisioning for grid deployment,”<br />

says Eller. “It’s just another example of the way <strong>Oracle</strong><br />

and HP work together to provide customers with better<br />

overall answers.”<br />

HP and <strong>Oracle</strong> share a common goal of improving their<br />

customers’ business outcomes through IT. Because IT isn’t a<br />

separate piece of the business—IT helps drive the business.

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