FBR Issue 3 - 2018

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FBR SPECIAL REPORT FBR’s Top Franchise Leaders of 2018 The Visionaries Behind Today’s Most Successful Franchises As the inimitable Dale Carnegie once said, “You can close more business in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie had a deep and unique appreciation of the qualities that make a great leader. He understood that social and communication skills distinguish a leader—not just technical expertise. At Franchise Business Review, we analyze franchisee performance by asking franchise owners 33 questions in eight critical areas, including financial opportunity and system operations. But, we also ask the franchise owners to rate their satisfaction with the leadership and the core values, culture, and community that is fostered across the franchise system—in other words, the more intangible aspects that can make or break the franchise experience. “Most of the franchisees we talk to are investing in a business to make a profit, certainly,” says Michelle Rowan, president & COO of Franchise Business Review. “But they also want to feel that the executive team cares about their personal success and communicates openly and transparently. That’s how you develop relationships built on trust and respect—and that’s what makes a great leader.” We studied results from over 27,000 franchisee surveys across more than 300 brands to identify 50 of the top leaders in the franchise industry, based exclusively on feedback from their franchisees. We asked a few of them to tell us what inspires them, and how they’ve created a winning culture within their franchise system. Read what they had to say on the following pages… Safer Senior Living. Your Goal, Our Mission. 20 | For more information on this report, visit: www.FranchiseBusinessReview.com
FBR SPECIAL REPORT >> Visit FranchiseBusinessReview.com for full interviews and to see the complete list of this year’s Top 50 Franchise Leaders. For more information on this report, visit: www.FranchiseBusinessReview.com | 21
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FBR Issue 3 - 2018

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