The Advantage August 2018

THE FUTURE IS HERE... WE’RE READY <strong>The</strong> visit to Germany also included a day of attending AgriTechnica in Hanover Germany. AgriTechnica is the world’s biggest agricultural show, used by many of the largest agriculture manufacturers to showcase their newest equipment. Seeing what the future of the world of agriculture has to offer gave Avenue Machinery further insight into Fendt’s leading edge. We will continue to invest in being there, with them. <strong>The</strong> trip wasn’t all work; the Avenue Machinery team was able to visit Berlin and Munich. A nice break offering a chance to take in the many sites each of those cities have to offer. <strong>The</strong> wheel assembly station of the Fendt factory With land at a premium cost the importance of maximizing yield will only continue to grow. Technologies out of Europe are making an even larger impact than ever before here in British Columbia. Avenue Machinery is taking steps to be on the forefront of technological changes in the agricultural industry. Our partnership with Fendt is strategic as we know that Fendt is at least 10 years ahead of the game. <strong>The</strong>ir technological advantages are important to the producer that wants to stay in the game. Fendt has brought us the future, giving us machines, allowing the ability to farm with unmatched precision. <strong>The</strong> cab of a Vario feels like the cockpit of an advanced jet fighter. Don’t let the advanced controls intimidate, it’s all been designed to make life easier. In cooperation with Fendt, Avenue Machinery sent our technicians to Marktoberdorf, Germany to receive factory training and certification. Avenue Machinery decided that the Heavy Duty mechanics in our shops, could benefit from enhanced training, on the very technically advanced Fendt tractor line up. Though our technical staff attend regular product training schools here in North America Avenue Machinery decided to invest in advanced training that would bring our technicians to a higher level of competency with the Fendt product. <strong>The</strong> cost of this comprehensive 5 day training in Europe was significant, however we are already seeing the benefits of that investment. Much of the training centered around the advanced computer systems and the Fendt Vario transmission hydrostaticmechanical power split drive. Connor Wood took part in the advanced training and had this to say, “<strong>The</strong> training was second to none! <strong>The</strong> knowledgeable trainers answered questions in great detail. We learned things at a depth general training could never teach. I’m now more than prepared to confidently work on any Fendt”. While our technicians attended training at the Fendt Factory our sales staff guided 12 of our valued customers on a tour. <strong>The</strong> impressive facility is as state of the art as their tractors. It can produce up to 80 machines a day. Those assembling the tractors are in good spirits and obviously take pride in their work. Fendt Factory certified technician Chris Shutte “ We learned things at a depth general training could never teach. Connor Wood Avenue Machinery Technician Everyone is home now, ready to give you the Avenue <strong>Advantage</strong>! Connor Wood works on a Vario transmission <strong>The</strong> displays at AgriTechnica fill over 20 halls AgriTechnica was visited by 458,000 visitors “ 4 5