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electronica 2018 // 10 steps for guaranteed success at trade fairs

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BUDGET CALCULATION<br />

1 0 2 0 30 40 5 0 60 70 8 0 9 0 <strong>10</strong>0<br />

OVERVIEW <strong>10</strong> STEPS<br />

%<br />

A realistic budget calcul<strong>at</strong>ion will enable you to cre<strong>at</strong>e a solid basis <strong>for</strong> your particip<strong>at</strong>ion<br />

in a <strong>trade</strong> fair. Rough estim<strong>at</strong>es, rule-of-thumb calcul<strong>at</strong>ions or the much-sought-after „ballpark<br />

figures“ always lead to compro mise solutions th<strong>at</strong> jeopardise the objectives of the <strong>trade</strong> fair.<br />

There<strong>for</strong>e it is important th<strong>at</strong> from the outset you have a reliable overview of the costs th<strong>at</strong> will<br />

be incurred due to the <strong>trade</strong> fair.<br />

KEY QUESTIONS<br />

Plan your budget early!!!<br />

Consider all items: stand space, fees, c<strong>at</strong>ering (electricity,<br />

w<strong>at</strong>er, etc.), <strong>trade</strong> fair stand design, <strong>trade</strong> fair stand construction,<br />

marketing measures, staff, travel costs etc.<br />

Ensure th<strong>at</strong> your budget is based on facts, not rough estim<strong>at</strong>es.<br />

Check th<strong>at</strong> the budget is adhered to by means of a subsequent<br />

calcul<strong>at</strong>ion after the <strong>trade</strong> fair.<br />

Which cost items should be included in my budget calcul<strong>at</strong>ion?<br />

The TradeFairBenefitCheck from AUMA (www.auma.de) not only gives you an overview of <strong>trade</strong><br />

fair objectives, but also of the cost structure.<br />

How do I obtain a realistic calcul<strong>at</strong>ion?<br />

The Trade Fair Budgetplanner makes it possible <strong>for</strong> you to calcul<strong>at</strong>e your <strong>trade</strong> fair<br />

budget <strong>for</strong> the most important <strong>trade</strong> fair-specific costs. You can find this online tool <strong>at</strong><br />

www.autom<strong>at</strong>ica-budgetplaner.de.<br />

You should also use calcul<strong>at</strong>ions made after previous <strong>trade</strong> fair appearances and use<br />

these as a basis.<br />

How do I make my appearance <strong>at</strong> a <strong>trade</strong> fair more efficient<br />

in order to reduce costs?<br />

Anyone who plans early saves cash. Nothing causes more costs than subsequent changes or last<br />

minute orders. Check <strong>at</strong> all times how and where you can make use of existing m<strong>at</strong>erial. In order to<br />

stick to the budget make sure th<strong>at</strong> you have regular feedback meetings with your team.<br />

PRACTICAL TIP<br />

www.<strong>electronica</strong>-budgetplanner.com<br />

www.auma.de<br />

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