Trendguide London Presentation 2012
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TRENDGUIDE LONDON<br />
FACTS & INFORMATION<br />
THE FANCLUB<br />
Social media platforms such as Facebook and Twitter allow every TRENDGUIDE to address its<br />
personal fans on the Internet and provide them with information.<br />
Social media is turning into a fundamental communication medium between companies and their<br />
customers. Especially cult products such as TRENDGUIDE – the free noble premium magazine in a<br />
unique pocket format – have experienced increasing popularity.<br />
Facebook and Twitter are the ultimate tools to address an individual target group and construct a<br />
dialogue. All TRENDGUIDE partners are encouraged to establish their own community on facebook.<br />
de and twitter.com to “collect” fans.