Dazzle Issue 5: Growth
We’re excited to present Ideaworks Marketing’s latest issue of Dazzle, our award-winning agency magazine. We sincerely hope that you enjoy this issue, as we’ve worked hard to showcase the growth and success of our agency over the past 20 years with the hope that it inspires fresh ideas for your own personal and professional growth. A few articles that might be of particular interest to you include: “20 years of Passion and Perseverance,” an infographic look at the past two decades in business, along with a note from our team (pg. 6) “From My Perspective: Growing as a Women-Owned Business,” an insightful message from Ideaworks owner Judy Steve (pg. 9) “Sowing Seeds of Success,” our feature article that highlights new initiatives and our continuously evolving portfolio (pg. 10) “Life@197,” which includes snapshots of what’s new and exciting with our team (pg. 16)
We’re excited to present Ideaworks Marketing’s latest issue of Dazzle, our award-winning agency magazine. We sincerely hope that you enjoy this issue, as we’ve worked hard to showcase the growth and success of our agency over the past 20 years with the hope that it inspires fresh ideas for your own personal and professional growth.
A few articles that might be of particular interest to you include:
“20 years of Passion and Perseverance,” an infographic look at the past two decades in business, along with a note from our team (pg. 6)
“From My Perspective: Growing as a Women-Owned Business,” an insightful message from Ideaworks owner Judy Steve (pg. 9)
“Sowing Seeds of Success,” our feature article that highlights new initiatives and our continuously evolving portfolio (pg. 10)
“Life@197,” which includes snapshots of what’s new and exciting with our team (pg. 16)
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How Ideaworks Continues<br />
to Evolve Its Portfolio After<br />
20 Years in Business<br />
written by: ALYSSA ELLSWORTH<br />
cultivation<br />
Achievement<br />
progress<br />
focus<br />
When a child is learning how plants grow, a teacher<br />
or parent often places a few items in front of him or her: a pot, soil,<br />
seeds, water. Whomever is doing the instruction goes on to explain<br />
the process. First, take your seed and push it into the soil. Cover it. Pour<br />
a little water on – not too much. Set your pot in the sunshine. Water it<br />
each day. Wait patiently. The desired outcome, of course, is to show<br />
the child that with some work – the right conditions for growth and<br />
a little tenacity – seedlings become full-fledged plants. As a child<br />
matures, one might hope that this becomes an analogy for his or<br />
her work ethic.<br />
As business professionals, this analogy, though simple, is one that<br />
shouldn’t be lost just because we might have learned it when<br />
we couldn’t comprehend its deeper implications. In marketing,<br />
especially for business owners and operators, it is crucial to<br />
continue “watering” your business. Without embracing current<br />
technological innovations, exploring new avenues for expansion<br />
and learning about clients’ most pressing challenges in order to<br />
offer actionable solutions, we become stagnant. We are no longer<br />
valuable, no longer the kind of lush, green plants that once bore<br />
fruit. If a business turns stagnant, clients and prospects will, quite<br />
simply, take their business elsewhere.<br />
We are proud to say that the growth analogy<br />
has not been lost on us at Ideaworks, even<br />
as we proudly celebrated our 20th year<br />
in business this past July. As marketing<br />
professionals, we’ve continued “watering.”<br />
We’ve continued examining the right<br />
conditions for growth, much like a child<br />
places a pot in the sunlight, filled with hope.<br />
We’ve continued to exert that tenacity so<br />
we can sow the seeds of success through<br />
two new initiatives: gemworx and GPS<br />
Marketing small business packages.<br />
10<br />
DAZZLE: ISSUE FOUR 11<br />
10 DAZZLE: ISSUE FIVE DAZZLE: ISSUE FIVE 11
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