ICPW brand standards

VERSION JUNE 22, 2016 

Brand Standards Guide 2016

BRANDING - AND WHY IT MATTERS 

The importance of a strong brand identity cannot be 

understated. The visual representation of a brand is a reflection 

of a company’s personality and core values. 

The Ironclad® Graphic Standards Manual is the 

foundation for creating clear and consistent brand 

perception, while meeting diverse communication needs. 

Consistent treatment and usage of the brand identity set 

forth in these guidelines will help achieve our goal of raising 

awareness and building greater brand equity. 

These standards are divided into sections. Each 

section contains important information on how to 

implement the visual identity in a way that is consistent and 

appropriate to each application. 

Adhering to these standards when devising all 

communications will help Ironclad® reach its goal of greater 

brand recognition and consistency.

Table of Contents 

.............................................. 

THE CORPORATE SIGNATURE .......... 4 CORPORATE STATIONERY 

................ 19 

Introduction to Signature 

Signature Variations 

.................. 

........................ 

Improper Use of Corporate Signature .... 

Proper Use of Corporate Signature ....... 

Signature Clear Zone ....................... 

Measurement Basis ......................... 

4 

5 

6 

7 

8 

9 

The Company Business card 

The Company Letterhead 

The Company Envelopes 

The Company Fax Coversheet 

............... 

.................. 

................... 

............. 

20 

22 

23 

24 

The Company Email Signature ............ 25 

The Company PowerPoint .................. 26 

THE CORPORATE LOGOMARK .......... 10 

Introduction to Logomark .................. 10 

Logomark Variations ........................ 11 

Improper Use of Corporate Logomark .... 12 

Proper Use of Corporate Logomark ....... 13 

Logomark Clear Zone ....................... 14 

Measurement Basis ......................... 15 

TYPOGRAPHY STANDARDS .............. 16 

Typographic Hierarchy ...................... 16 

Typfaces ...................................... 17 

PHOTOGRAPHY ................................ 27 

ADVERTISING CAMPAIGNS 

Social Media 

Email 

SOCIAL MEDIA 

#IroncladGrit 

#IroncladHeritage 

.............. 28 

................................. 

......................................... 

#IroncladOnLocation 

#IroncladTriumph 

................................. 31 

................................ 

.......................... 

....................... 

........................... 

29 

30 

32 

33 

34 

35 

CORPORATE COLOR PALETTE 

.......... 18 

3 

www.ironclad.com

The Corporate Signature 

............................................................. 

........................................................................................................................................... 

INTRODUCTION TO SIGNATURE 

The full corporate signature is comprised of two components: 

1 

1. Ironclad®, which is never to be altered. 

2. Performance Wear 

2 

The corporate signature may be used without the anchor logo 

(Performance Wear), but the full version is always preferred. 

4

Signature Variations 

..................................................... 

The consistent arrangement of the logo signature is fundamental to 

effective communication and should never be compromised. The standard 

versions include two-color, one-color and reversed options. 

Yellow Plate (HEX# FFF100) w/ Black Fill (HEX# 2B2B2B) 

& Black Anchor Logo 

Black Plate (HEX# 2B2B2B) w/ Yellow Fill (HEX# FFF100) 


Black Plate (HEX# 2B2B2B) w/ 

Transparent Fill & Black Anchor Logo 

Gray Plate (HEX# 686868) w/ 

Transparent Fill & Gray Anchor Logo 

Light Gray Plate (HEX# 9FA0A1) w/ 


Yellow Plate (HEX# FFF100) w/ 

Transparent Fill & White Anchor Logo 


Transparent Fill & Yellow Anchor Logo 

Gray Plate (HEX# 9FA0A1) w/ 


White Plate (HEX#FFFFFF) w/ 



& White Anchor Logo 

















Black Plate (HEX# 2B2B2B) w/ Yellow Fill (HEX# FFF100) 








Gray Plate (HEX# 585B60) w/ 


5 

www.ironclad.com

Improper Use of Corporate Signature 

.......................................................................................... 

DO NOT alter or distort the Ironclad® typography logo in any 

way. 

........................................................................................................................................... 

DO NOT print the Ironclad® logotype in 

unauthorized colors. 

........................................................................................................................................... 

DO NOT deploy inadequate contrast between the Ironclad® 

logotype and it’s background. 

........................................................................................................................................... 

DO NOT add borders to the Ironclad® logotype. 

........................................................................................................................................... 

DO NOT change the position of elements in the Ironclad® 

logotype. 

........................................................................................................................................... 

DO NOT add embellishments like drop shadows, embossing, 

etc. to the Ironclad® logotype. 

........................................................................................................................................... 

6

Proper Use of Corporate Signature 

.................................................................................... 

DO use only one of the two approved signature configurations. 

(Full configuration preferred.) 

............................................................................................................................................ 

DO keep the original proportions. 

............................................................................................................................................ 

DO safeguard all electronic art. 

Replace as needed. 

............................................................................................................................................ 

ALWAYS include the registered symbol. 

............................................................................................................................................ 

DO make the logo at least 0.65in. x .20in. 

(16.51mm x 5.14mm) in size 

7 

www.ironclad.com

Signature Clear Zone 

...................................................... 

MINIMUM SPACE AROUND LOGO 

When applying the Ironclad® signature, a reasonable amount of open space should be maintained around the signature at all times. This open 

space is referred to as the “clear zone” and is determined by “X.” “X” is the width of the shield before the word “ironclad.” This area must always 

remain clear of other imagery, including typography, photographs, design elements, page trifolds. Please note, this area is only a minimum distance 

and a more generous use of clear space surrounding the signature is always preferred. 

X 

X 

MINIMUM DISTANCE BETWEEN LOGOS OR TEXT 

The Ironclad® logo should appear alone in a signature area. Other logos and symbols must be positioned a minimum 

of 3 “X’ (where X = the width of the “shield” in Ironclad®) distance from the logo. Text may be positioned per the 

minimum clear space (see Figure 1) as long as it does not visually overpower the company logo. 

X 

X 

8

Measurement Basis 

................................................... 

All measurements comprising the formulas shown throughout these standards are based upon the Ironclad® 

Corporate Signature. Those measurements – x, y and z – are called out below. 

X 

Z 

Y 

........................................................................................................................................... 

MINIMUM LOGO SIZE 

Full Logo 

Minimum Size: 0.65in. x .20in. 

(16.51mm x 5.14mm) 

30 mm 20 mm 16.51 mm 

9 

www.ironclad.com

The Corporate Logomark 

.............................................................. 

........................................................................................................................................... 

INTRODUCTION TO LOGOMARK 

The logomark, also known as the shield, may be used as a secondary 

element once the complete logo has been clearly identified 

on the document or material. 

10

Logomark Variations 

...................................................... 

The corporate logomark comes in a variety of color options 

and background applications. Examples are indicated below. 

Yellow Plate (HEX# FFF100) 

w/ Black Fill (HEX# 2B2B2B) 

Black Plate (HEX# 2B2B2B) 

w/ Yellow Fill (HEX# FFF100) 


w/ Transparent Fill 

Gray Plate (HEX# 686868) 


Gray Plate (HEX# 9FA0A1) 




Gray Plate (HEX# 9FA0A1) 


Gray Plate (HEX# CECECD) 


White Plate (HEX# FFFFFF) 





















w/ Yellow Fill (HEX# FFF100) 







Gray Plate (HEX# 585B60) 


11 

www.ironclad.com

Improper Use of Corporate Logomark 

.......................................................................................... 

DO NOT alter or distort the Ironclad® logomark in any way. 

........................................................................................................................................... 

DO NOT print the Ironclad® logomark in unauthorized colors. 

........................................................................................................................................... 

DO NOT change the position of elements in the Ironclad® 

logomark. 

........................................................................................................................................... 

DO NOT add borders to the Ironclad® logomark. 

........................................................................................................................................... 

DO NOT deploy inadequate contrast between the Ironclad® 

logomark and it’s background. 

........................................................................................................................................... 

DO NOT add embelishments like drop shadows, embossing, 

etc. to the Ironclad® logomark. 

........................................................................................................................................... 

12

Proper Use of Corporate Logomark 

..................................................................................... 

DO only print the Ironclad® logomark in authorized colors. 

........................................................................................................................................... 

DO keep the original proportions. 

........................................................................................................................................... 

DO safeguard all electronic art. 

Replace as needed. 

........................................................................................................................................... 

DO make the logomark at least 0.2165 in. x .1902 in. 

(5.5 mm x 4.83 mm) 

........................................................................................................................................... 

DO ensure adequate contrast between the registered trademark 

symbol and the background. 

........................................................................................................................................... 

13 

www.ironclad.com

Logomark Clear Zone 

....................................................... 

MINIMUM SPACE AROUND LOGO 

X 

When applying the Ironclad® signature, a reasonable amount of open space 

should be maintained around the signature at all times. This open space is 

referred to as the “clear zone” and is determined by “X.” “X” is the width of 

the shield before the word “ironclad.” This area must always remain clear 

of other imagery, including typography, photographs, design elements, 

page trifolds. Please note, this area is only a minimum distance and a more 

generous use of clear space surrounding the signature is always preferred. 

X 

MINIMUM DISTANCE BETWEEN LOGOS OR TEXT 

The Ironclad® logo should appear alone in a signature area. Other logos and symbols must be positioned a minimum 

of 3 “X’ (where X = the width of the “shield” in Ironclad®) distance from the logo. Text may be positioned per the 

minimum clear space (see Figure 1) as long as it does not visually overpower the company logo. 

X 

X 

14

Measurement Basis 

.................................................... 

All measurements comprising the formulas shown throughout these standards are based upon the Ironclad® 

Logomark. Those measurements – x and y – are called out below. 

X 

Y 

........................................................................................................................................... 

MINIMUM LOGOMARK SIZE 

Full Logo 

Minimum Size: 0.2165 in. x .1902 in. 

(5.5 mm x 4.83 mm) 

15 mm 10 mm 5.5 mm 

15 

www.ironclad.com

Typography Standards 

......................................................... 

Typography is a great brand asset. It can project and communicate clarity, consistency and unity. We have 

selected Strait and PT Sans as the primary and secondary corporate typefaces. Tahoma is the preferred 

choice when PT Sans and/or Strait are unavailable. These typefaces are versatile and available in a variety of 

weights to help you create clear typographic hierarchies. 

CONTEXT TEXT 

& INNER HEADLINES 

.................................... 

HEADLINES AND 

TYPOBREAKS 

Line Break 

Caption Text 

Copy Text 

Headlines 

Copytext 

Subline 

Sections 

- 

TEKO Light 

12 pt Type / 160 Tracking 

Header 

- 

PT Sans Regular 

6 pt Type 

Header 

- 

Pt Sans Regular 

9-10 pt Type 

HEADER 

- 

PT Sans 

9.5 pt Type / -60 Tracking 

HEADER 3 

- 

PT Sans Bold 

14pt Type / -60 pt Tracking 

................................................................................... 

Big Headlines 

and Title 

....................................................................... 

................................................................................... 

................................................................................... 

................................................................................... 

................................................................................... 

HEADER 2 

- 

PT Sans Bold 

-40 pt Tracking 

................................................................................... 

Sequencer 

and Title for 

Marketing 

The Header 

- 

Strait 

-40 pt Tracking 

16

17 

www.ironclad.com 

.......................................................... 

Tahoma 

Regular 

Aa 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz 

0123456789 

Bold 

Aa 



0123456789 

Strait 

PT Sans 

Aa 



0123456789 

Regular 

Aa 



0123456789 

Narrow 

Aa 



0123456789 

Italic 

Aa 



0123456789 

Narrow 

Bold 

Aa 



0123456789 

Bold 

Aa 



0123456789 

Serif 

Aa 



0123456789 

Serif 

Bold 

Aa 



0123456789 

Bold 

Italic 

Aa 



0123456789 

Serif 

Italic 

Aa 



0123456789 

Serif 

Bold 

Italic 

Aa 



0123456789 

Typography Standards 

........................................................................................................................... 

........................................................................................................................... 

...........................................................................................................................

Corporate Color Palette 

............................................................ 

Color plays an important role in the Ironclad® corporate identity program. Below is the Ironclad® color 

palette. Consistent use of these colors will contribute to the cohesive and harmonious look of the Ironclad’s 

brand identity across all relevant media. 

............................................................................................................................................ 

..................................................................................................... 

C 

M 

Y 

K 

0 

0 

100 

0 

R 

G 

B 

255 

245 

0 

PANTONE P 

PROCESS YEL- 

LOW C 

HEX# 

FFF100 

..................................................................................................... 

C 

M 

Y 

K 

C 

M 

Y 

K 

C 

M 

Y 

K 

C 

M 

Y 

K 

C 

M 

Y 

K 

70 

64 

63 

65 

65 

56 

50 

25 

59 

51 

50 

19 

40 

32 

32 

0 

18 

14 

15 

0 

............................................................................................................................................ 

R 

G 

B 

R 

G 

B 

R 

G 

B 

R 

G 

B 

R 

G 

B 

43 

43 

43 

88 

91 

96 

104 

104 

104 

160 

161 

163 

206 

206 

205 

............................................................................................................................................ 

PANTONE NATU- 

RAL BLACK C 

PANTONE 425 C 

PANTONE 

COOL GRAY 10 C 

PANTONE 422 C 

PANTONE 

COOL GRAY 2 C 

HEX# 

2B2B2B 

..................................................................................................... 

HEX# 

585B60 

..................................................................................................... 

............................................................................................................................................ 

HEX# 

686868 

..................................................................................................... 

HEX# 

9FA0A1 

..................................................................................................... 

HEX# 

CECECD 

..................................................................................................... 

............................................................................................................................................ 

18

Corporate Stationery 

...................................................... 

Corporate business cards, letterheads and envelopes share Ironclad® signatures and formats. Adapt these 

graphic standards logically and consistently to other items that are not noted in these pages. 

July 9, 2015 

[Recipient] 

[Title] 

[Company] 

[Address 1] 

[Address 2] 

Dear [Recipient]: 

Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut 

luctus, ju posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. 

Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae 

enim adipiscing. Duis sit amet odio nec lorem ornare gravida.. 

Aliquam rhoncus volutpat mauris. id mattis porttitor, tellus nisl consectetuer turpis, ut auctor enim justo 

euismod nulla. Fusce eget diam vulputate massa tempor tempor at adipiscing. Yae amet odio nec lorem ornare 

gravida. Suspendisse ante nulla, gravida quis, eleifend sit amet, placerat. 

In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros 

magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit 

amet e et sem accumsan imperdiet. Aenean fringilla, eros tincidunt gravida elementum, justo eros pharetra 

felis, in rhoncus rcu lectus non enim. olutpat mauris. Sed auctor. Donec tincidunt velit et tellus. Donec sed 

augue eget lacus placerat adipiscing. Ut.. Duis sit amet odio nec lorem ornare gravida. Suspendisse ante nulla, 

gravida nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus. 

Sincerely, 

[Name] 

[Your Title] 

19 

www.ironclad.com


...................................................... 

THE COMPANY 

BUSINESS CARD 

These instructions are for use by persons with 

responsibility for business card programs. 

Individuals should not create cards; they should 

request cards through established channels. 

1 

Offset Press Layout 

ELEMENTS 

BUSINESS CARD 

1. Corporate Identification - Use full solid black (HEX# 

2B2B2B) logo configuration. 

2 

2. Card Holder Identification - Typeset person’s name/ 

title to a maximum 

of 2 lines. 

3 

4 

5 

Offset Press Layout 

3. Cardholders Direct Contact Information Corporate 

Information - Set phone numbers, direct email 

address and corporate websites. 

4. Corporate Address 

5. Corporate Footer with All Ironclad® 

Family Logos 

PARAMETERS 

OFFSET PRESS LAYOUT 

Dimensions 

3.5” x 2” - Image shown is reduced 

Recommended Paper 

Cougar Uncoated 130lb. 

(16pt. cardstock - 98 brightness) 

Logo Signature - Back of Card 

Full configuration, 1-color black (HEX# 

2B2B2B) at 1.52” width measurement 

Background 

2-Color; Yellow (HEX# FFF100) 

with black (HEX# 2B2B2B) vertical stripe 

0.0454” in width, aligned left 

Logo Signature - Front of Card 

Full configuration, 2-color at 

1.1997” width measurement 

Name Line 

11.62 point Strait, all caps, aligned left 

Print color HEX# 2B2B2B 

Title Line 

8.72 point Strait, aligned left 

Print color HEX# 686868 

P, F, M, E 



Email & Websites 



Address Line 



Footer 

Black (HEX# 2B2B2B) with yellow (HEX# 

FFF100) vertical stripe 0.0454” in width, aligned 

left; Horizontal logo family color HEX# 9FA0A1 

20


...................................................... 

PRINTING 

BUSINESS CARDS 

Certain perameters should be taken when printing 

on an offset press or a digital press. Follow the 

guidelines provided to ensure accuracy when 

printing. 

Digital Press Layout 

Digital Press Layout 

PARAMETERS 

DIGITAL PRESS LAYOUT 

Dimensions 

3.5” x 2” - Image shown is reduced 


Cougar Uncoated 130lb. 

(16pt. cardstock - 98 brightness) 

Logo Signature - Back of Card 

Full configuration, 1-color black (HEX# 

2B2B2B) at 1.52” width measurement 

Background 

2-Color; Yellow (HEX# FFF100) 

with black (HEX# 2B2B2B) vertical stripe 

0.0908” in width, aligned left 

Logo Signature - Front of Card 

Full configuration, 2-color at 

1.1997” width measurement 

Name Line 

11.62 point Strait, all caps, aligned left 


Title Line 



P, F, M, E 



Email & Websites 



Address Line 



Footer 

Black (HEX# 2B2B2B) with yellow (HEX# 

FFF100) vertical stripe 0.0908” in width, aligned 

left; Horizontal logo family color HEX# 9FA0A1 

21 

www.ironclad.com


...................................................... 

THE COMPANY 

LETTERHEAD 

July 9, 2015 

[Recipient] 

[Title] 

[Company] 

[Address 1] 

[Address 2] 

This shows the approved layout with the primary 

elements of the Ironclad® stationery system. 

Usage: 

The letterhead will be used for all official 

communication going out of Ironclad®. 

Dear [Recipient]: 

Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut 

luctus, ju posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. 

Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae 

enim adipiscing. Duis sit amet odio nec lorem ornare gravida.. 

Aliquam rhoncus volutpat mauris. id mattis porttitor, tellus nisl consectetuer turpis, ut auctor enim justo 

euismod nulla. Fusce eget diam vulputate massa tempor tempor at adipiscing. Yae amet odio nec lorem ornare 

gravida. Suspendisse ante nulla, gravida quis, eleifend sit amet, placerat. 

In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros 

magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit 

amet e et sem accumsan imperdiet. Aenean fringilla, eros tincidunt gravida elementum, justo eros pharetra 

felis, in rhoncus rcu lectus non enim. olutpat mauris. Sed auctor. Donec tincidunt velit et tellus. Donec sed 

augue eget lacus placerat adipiscing. Ut.. Duis sit amet odio nec lorem ornare gravida. Suspendisse ante nulla, 

gravida nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus. 

Sincerely, 

[Name] 

[Your Title] 

PARAMETERS 

PRINTED LETTERHEAD 

*This letterhead is pre-printed on custom 

paper and is available upon request. 

Dimensions 

8.5” x 11” 

Body Text 

9.5 point, PT Sans Regular 

Alternative Font to PT Sans Regular 

9.5 pt, Tahoma 

Line Spacing 

1.5 

Paper Weight 

400g/m Uncoated white 

PARAMETERS 

ELECTRONIC LETTERHEAD 

(MICROSOFT WORD) 

Dimensions 

8.5” x 11” 


24 lb. Uncoated white 

22


...................................................... 

THE COMPANY 

ENVELOPES 

These pre-printed envelopes will be used 

in conjunction with all Ironclad-branded 

communication materials. 

PARAMETERS 

#10 STANDARD ENVELOPE 

Dimensions 

9.5” x 4.125” 

Logo Signature 

Full configuration at 1.52” width measurement 

Address Line 

Back of Envelope, 8 point Strait, White 

PARAMETERS 

CATALOG ENVELOPE 

Dimensions 

9” x 12” 

Logo Signature 

Full configuration at 1.52” width measurement 

Address Line 

Back of Envelope, 8 point Strait, White 

23 

www.ironclad.com


...................................................... 

THE COMPANY 

FAX COVERSHEET 

To: 

Fax: 

Phone: 

Re: 

From: 

Pages: 

Date: 

CC: 

This document is available in Microsoft Word format 

to allow you the flexibility of inserting your specific 

phone and fax numbers. 

A PDF version is also available. 

Urgent For Review Please Comment Please Reply For Your Information 

NOTES / COMMENTS 

PARAMETERS 

ELECTRONIC COVERSHEET 

(MICROSOFT WORD) 

Dimensions 

8.5” x 11” 

All Information 

10 point, Tahoma Regular 

Header & Footer 

Grayscale version of letterhead 

Full Logo, 1-color (HEX# 2B2B2B) 

24


..................................................... 

Subject: (none) 

From: Date: Your.Name@ironclad.com 

Friday, July 10, 2015 at 10:23:07 AM Central Friday, Daylight July 10, Time 2015 at 10:23:25 AM Central Daylight Time 

Sent: Thursday, July 09, 2015 4:56 PM 

To: 

From: 

Recipient.Name@ironclad.com 

Ginger Hill 

Subject: (none) Sample Ironclad Email Signature 

Date: Friday, July 10, 2015 at 10:23:07 AM Central Daylight Time 

From: From: Your.Name@ironclad.com 

Ginger Hill 

Sent: Thursday, July 09, 2015 4:56 PM 

To To: Whom Recipient.Name@ironclad.com 

this May Concern, 

Subject: Sample Ironclad Email Signature 

From: Nullam Your.Name@ironclad.com 

congue arcu in leo vulputate viverra. Aenean pulvinar laoreet metus eget elementum. Etiam purus felis, 

Sent: venenatis Thursday, ut ligula July in, 09, gravida 2015 4:56 vehicula PM lorem. Praesent rhoncus semper mauris, id ultrices nisi mattis ornare. 

To: 

Vestibulum 

Recipient.Name@ironclad.com 

egestas lacinia sapien nec pharetra. Sed non finibus mauris. Etiam vitae tortor at tellus condimentum 

viverra vel in tortor. Phasellus sagittis massa eu sapien commodo, volutpat sollicitudin ex molestie. Integer 

Subject: 

sollicitudin 

Sample 

auctor 

Ironclad 

ipsum in 

Email 

mattis. 

Signature 

To Whom this May Concern, 

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos 

himenaeos. 

Morbi Nullam vulputate congue sapien arcu in at leo accumsan vulputate suscipit. viverra. Cras Aenean urna risus, pulvinar malesuada laoreet metus sit amet eget scelerisque elementum. at, commodo Etiam purus a elit. felis, 

Proin venenatis sed pharetra ut ligula sapien. in, gravida Suspendisse vehicula posuere lorem. egestas Praesent eleifend. rhoncus Aliquam semper a aliquam mauris, mi. id Sed ultrices finibus nisi urna mattis et luctus ornare. 

To porttitor. Vestibulum 

Whom Morbi this May 

egestas a lectus Concern, 

lacinia feugiat, sapien ornare nec diam pharetra. id, porttitor Sed non augue. finibus Sed mauris. porttitor Etiam condimentum vitae tortor at velit, tellus eget condimentum vehicula 

nulla viverra fermentum vel in vitae. tortor. Sed Phasellus id lacus sagittis non odio massa tincidunt eu posuere. sapien commodo, volutpat sollicitudin ex molestie. Integer 

sollicitudin auctor ipsum in mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos 

Nullam congue arcu in leo vulputate viverra. Aenean pulvinar laoreet metus eget elementum. Etiam purus felis, 

venenatis Regards, himenaeos. 

ut ligula in, gravida vehicula lorem. Praesent rhoncus semper mauris, id ultrices nisi mattis ornare. 

Vestibulum egestas lacinia sapien nec pharetra. Sed non finibus mauris. Etiam vitae tortor at tellus condimentum 

viverra Name Morbi vulputate sapien at accumsan suscipit. Cras urna risus, malesuada sit amet scelerisque at, commodo a elit. 

Proin vel sed in pharetra tortor. sapien. Phasellus Suspendisse sagittis massa posuere eu egestas sapien eleifend. commodo, Aliquam volutpat a aliquam sollicitudin mi. Sed ex finibus molestie. urna Integer et luctus 

sollicitudin porttitor. auctor Morbi ipsum a lectus in feugiat, mattis. Class ornare aptent diam taciti id, porttitor sociosqu augue. ad litora Sed torquent porttitor per condimentum conubia nostra, velit, per eget inceptos vehicula 

himenaeos. nulla fermentum vitae. Sed id lacus non odio tincidunt posuere. 

Morbi Regards, vulputate sapien Your at accumsan Name Here suscipit. Cras urna risus, malesuada sit amet scelerisque at, commodo a elit. 

Proin sed pharetra sapien. Suspendisse posuere egestas eleifend. Aliquam a aliquam mi. Sed finibus urna et luctus 

Your Title Here 

porttitor. Name Morbi a lectus feugiat, ornare diam id, porttitor augue. Sed porttitor condimentum velit, eget vehicula 

Ironclad Performance Wear Corp. 

nulla fermentum vitae. Sed id lacus non odio tincidunt posuere. 

Regards, 

Name 

p: 972-996-5664 ext.103 f: 469-341-7213 

Your Name Here 

a: 1920 Hutton Court #300, Farmers Branch, TX 75234, USA 


w: www.ironclad.com | www.konggloves.com | www.ironcladexo.com 


p: 972-996-5664 ext.103 f: 469-341-7213 


w: www.ironclad.com | www.konggloves.com | www.ironcladexo.com 

Friday, July 10, 2015 at 10:23:25 AM Central Daylight Time 

Subject: (none) 

Date: Friday, July 10, 2015 at 10:23:07 AM Central Daylight Time 

From: Ginger Hill 

Friday, July 10, 2015 at 10:23:25 AM Central Daylight Time 

p: 972-996-5664 ext.103 f: 469-341-7213 


w: Your www.ironclad.com Name Here | www.konggloves.com | www.ironcladexo.com 



Page 1 of 1 

THE COMPANY 

EMAIL SIGNATURE 

The custom email signature will be used on all 

official email communication that is going out of 

Ironclad®. 

A custom email signature will be provided to you. 

Please do not make your own. 

PARAMETERS 

EMAIL SIGNATURE 

*This is the only instance Arial typeface will be used. 

Box with Full-Color Logo 

120px x 120px 

Horizontal Line Break 

2px, solid yellow (HEX# FFF100) 

1st Line - Name 

14 point, Arial 

2nd Line - Title 

11 point, Arial Bold 

Page 1 of 1 

Page 1 of 1 

3rd Line - Ironclad Performance Wear Corp. 


4th Line - Contact Numbers 


Office phone with personal extension 

Mobile (optional; mostly for sales persons) 

Fax number 

5th Line - Company Address 


6th Line - Company Email Addresses 


7th Line - Linked Social Media Icons 

20px X 20px, (HEX# CECECD) 

25 

www.ironclad.com


..................................................... 

THE COMPANY 

POWERPOINT 

Using a corporate PowerPoint template provides 

employees with a tool to employ the Ironclad® brand 

elements and guidelines into all presentations, 

which helps extend our brand identity. 

PARAMETERS 

POWERPOINT 

Box with Full-Color Logo 

120px x 120px 

1st Line - Name 


2nd Line - Title 

11 point, Arial Bold 

26

Branding In Use 

........................................... 

BOX HANDLER® 

............................................................. 

INDUSTRIAL GRIP 

U.S. PATENT #D568003 

BOX HANDLER® 

A favorite among package delivery professionals around the world, this industrial grip glove features our patented 

Diamondclad® silicone fused palm for maximum grip. 

................................................................................................. 

Patented Diamondclad® Silicone 

TPR Cuff Puller 

Fused Palm 

Get your glove in the proper position faster. 

For ultimate grip. 

Duraclad® Reinforcements 

Reinforced saddle, palm, thumb and 

fingers for ultimate durability. 

Neoprene Knuckle Protection 

Offers protection and flexibility. 

Hybrid Cuff System 

Secure fit with built in quick release 

safety feature. 

Terry Cloth Sweat Wipe 

Conveniently located on the back of 

the thumb. 

ADDITIONAL FEATURES 

2-way, high-stretch material top. 

3131 

BEST USES 

Industrial Package Handling & Delivery, Auto Repair, Glass, Metal, Ceramic Handling, Hand & Power Tool Operation 

BHG-02-S BHG-03-M BHG-04-L BHG-05-XL BHG-06-XXL 

IRONCLAD PERFORMANCE WEAR • 1920 Hutton Court #300 • Farmers Branch, TX 75234 • www.ironclad.com 

Sellsheet 

Advertising 

Advertising 

BOOTH #PV3114 

OUTDOOR RETAILER 

WINTER SPECIAL 

Promotion is for orders submitted BEFORE September 1 st • FOB: Valencia, California • Net 60 Terms 

$1 beanies up to 100 units • For every 48 gloves ordered / 12 beanies “free of charge” 

SUMMIT REFLECTIVE 

MSRP $21.99 

Show Special $8.44 

62% Margin 

COLD CONDITION ® 

MSRP $33.99 


70% Margin 


WATERPROOF 

MSRP $42.99 


66% Margin 

TUNDRA ® 

MSRP $64.99 


64% Margin 

IRONCLAD 2016 

WINTER SPECIALS 

Style Description SIZE Price 

MSRP Retailer Margin Quantity 

SMB2-01-XS Summit Reflective XS $8.44 

SMB2-02-S Summit Reflective S $8.44 

SMB2-03-M Summit Reflective M $8.44 

SMB2-04-L Summit Reflective L $8.44 

SMB2-05-XL Summit Reflective XL $8.44 

SMB2-06-XXL Summit Reflective XXL $8.44 

$21.99 62% 

$21.99 62% 

$21.99 62% 

$21.99 62% 

$21.99 62% 

$21.99 62% 

CCG2-01-XS Cold Condition XS $10.30 

CCG2-02-S Cold Condition S $10.30 

CCG2-03-M Cold Condition M $10.30 

CCG2-04-L Cold Condition L $10.30 

CCG2-05-XL Cold Condition XL $10.30 

CCG2-06-XXL Cold Condition XXL $10.30 

$33.99 70% 

$33.99 70% 

$33.99 70% 

$33.99 70% 

$33.99 70% 

$33.99 70% 

SUMMIT REFLECTIVE 

MSRP $25.00 

Winter Promo $13.50 

TUFF CHIX ® FLEECE 

MSRP $25.00 



MSRP $35.00 


CCW2-02-S Cold Condition Waterproof S $14.43 

CCW2-03-M Cold Condition Waterproof M $14.43 

CCW2-04-L Cold Condition Waterproof L $14.43 

$42.99 66% 

$42.99 66% 

$42.99 66% 

CCW2-05-XL Cold Condition Waterproof XL $14.43 

CCW2-06-XXL Cold Condition Waterproof XXL $14.43 

$42.99 66% 

$42.99 66% 

CCT2-01-XS Cold Condition Tundra XS $23.30 

CCT2-02-S Cold Condition Tundra S $23.30 

CCT2-03-M Cold Condition Tundra M $23.30 

CCT2-04-L Cold Condition Tundra L $23.30 

CCT2-05-XL Cold Condition Tundra XL $23.30 

CCT2-06-XXL Cold Condition Tundra XXL $23.30 

$64.99 64% 

$64.99 64% 

$64.99 64% 

$64.99 64% 

$64.99 64% 

$64.99 64% 

STORE NAME 

ADDRESS 

CONTACT 

PHONE # 


WATERPROOF 

MSRP $45.00 


TUNDRA ® 

MSRP $65.00 


IRONCLAD BEANIE 

MSRP $10.00 

Winter Promo $1 

CITY STATE ZIP 

EMAIL 

*up to 100 units max / 12 free on minimum of 48 gloves 

Fax orders to (469)-341-7213 or Email orders to customerservice@ironclad.com • Toll Free: (844) 200-5664 



Tradeshow Flyer 

Tradeshow Order Form 

Sales Flyers 

27 

www.ironclad.com

Catalogs & Look Books 

.......................................................... 

IRONCLAD ® INDUSTRIAL IMPACT 

Feature Imagery 

Highlights main glove features 

Sellsheet 

Glove corresponds with 

feature imagery (left) 

Feature Callout 

Describes feature image shown 

28


.......................................................... 

IRONCLAD EXO ® 

Section Category 

Hero Image 

Divides glove category sections 

Glove Category 

& Description 

Category Icon 

Glove Name & 

Description 

Featured Glove 

Main image of 

glove featured 

Feature Imagery 

Highlights main 

glove features 

Feature Callout 

Describes feature 

image shown 

29 

www.ironclad.com


.......................................................... 

IRONCLAD EXO ® TACTICAL 

Ut maximus sed massa at vestibulum. Integer vulputate turpis nec sapien maximus, sit amet aliquam nisi 

iaculis. Ut imperdiet nibh sit amet lacus placerat ornare. 

Section Category 

Hero Image 

Divides glove category sections 

Sellsheet 

Corresponds to 

section category 

Category Name 

American Captain typeface 

Sellsheet 



Sellsheet 



30

Photography 

.................................... 

GLOVE PHOTOGRAPHY 

Consistency in product photos convey an organization 

that’s helpful to both internal staff and customers. 

PARAMETERS 

ACHIEVING FINAL GLOVE IMAGE 

Photography 

Gloves should be placed on mannequin hands and placed 

in the proper position (shown left) for photography. 

Final Glove Angles 

Glove back of hand should be turned -165°. For 

the palm shots one should be taken straight on 

and then be slightly rotated for a side view. 

Back of Hand Angle View 

Straight Palm View 

Side Palm View 

Color Correction 

All specs, dust, and unwanted debris should 

be photoshopped out for a clean image. 

Shadow 

Standard shadow will be added to glove claw and palm. 

Optional two 

hand View 

Lighting 

Before shooting, gloves must be placed in bright enough 

light to where no major shadows appear on the glove. 

Back of Hand Side Palm 

BASIC GLOVE FEATURE SHOTS 

Photographs are taken of at six different angles to 

show detail of the different features the glove has to 

offer. 

PARAMETERS 

ACHIEVING FINAL GLOVE IMAGE 

Photography 

Gloves should be placed on mannequin hands and placed 

in the proper position (shown left) for photography. 

Final Glove Angles 

Gloves should be photographed at these 6 different 

angles (shown left) to show detail of all features 

Color Correction 

All specs, dust, and unwanted debris should 

be photoshopped out for a clean image. 

Glove Specific Feature(s) 3/4 Close-Up Cuff Puller/Wrist Enclosure 

Lighting 

Before shooting, gloves must be placed in bright enough 

light to where no major shadows appear on the glove. 

31 

www.ironclad.com

Website Platform 

.............................................. 

LEGACY WEBSITES 

Ironclad has had a website presence since 2010 using standard 

HTML. Eventually, an e-commerce platform was implemented 

using a 3rd party cart and payment gateway. 

2010 

2011 

32 

2012 

2013-2014


.............................................. 

CURRENT WEBSITE 

Ironclad has since moved over to a fully responsive CMS 

(Wordpress) website using a Warp 5 Framework, Javascript 

and CSS styling for the housing of the site while utilizing 

and embedding Shopify in order to process and facilitate all 

e-commerce activity. 

A stong focus has been placed on large imagery, clean 

presentation and easier navigation with category breakdowns 

in the main menu set up for end-users. 

Each page has been optimized to allow for easy product 

purchase for end-users while also offering a resource are 

for resellers to download sell sheets, images and branding 

guidelines. 

Visitors can easily contact Ironclad via the online form and 

customers can easily submit their retirement gloves or fill out 

a return/exchange form with no hassle. 

This platform is very felxible and scalable allowing for future 

growth for many years. 

33


.............................................. 

RESOURCE CENTER 

While the site is first and foremost a marketing vehicle, it 

also serves as an educational and knowledge-based resource 

center for resellers and the internal sales team. 

PRODUCT CATEGORY PAGE 

DEDICATED PRODUCT PAGE 

RESOURCES PAGE 

GLOVE RETIREMENT PAGE 

34


.............................................. 

DEDICATED COLLECTIONS 

Collections such as EXO and KONG reside on the main site but are placed in their own 

section to express unique visual. Each section has a dedicated homepage fullscreen 

rotating feature graphic. 

EXO SECTION 

KONG SECTION 

INVESTOR WEBSITE 

The investor website is a platform with the sole purpose of informing shareholders of the financial market state that Ironclad is standing at. A real-time stock price 

chart shows the stock price and shareholders can easily view/download financial statements and SEC documentation. 

35

Advertising Campaigns 

........................................................... 

Advertising campaigns are highly visual and often incorporate custom graphic elements. Consistent visual 

messages, fonts, and logos seen across multiple marketing channels will reinforce the memory of your brand 

in someone’s eye. 

36


........................................................... 

EMAIL CAMPAIGNS 

Email marketing is an opportunity to create oneon-one 

bonds with consumers. When designing an 

email it is extremely important to stay on brand so 

consumers recall your brand and know you are a 

trusted source. 

PARAMETERS 

EMAIL CAMPAIGNS 

Max email width = 700px 

Max height = (subject to the amount of content) 

Use as much HTML text as possible for spam clearance and 

keep imagery to a minimum. 

37 

www.ironclad.com


........................................................... 

Hero Lifestyle Image 

Shield Icon 

Facebook 

SOCIAL MEDIA 

Ironclad’s social media strategy is to target specific 

audiences with captivating imagery and detailed 

product descriptions to garner visibility and website 

traffic for the Ironclad ® brand. 

PARAMETERS 

SOCIAL MEDIA GRAPHIC 

Profile Photo 

- Shield Icon 

Cover Photo 

- Hero Lifestyle Image 

Twitter 

Hero Lifestyle Image 

Shield Icon 

38

Social Media Content Syndication 

.................................................................................. 

GLOVE FEATURE COLLAGE 

Collage highlighting six main features of a specific glove. 

PARAMETERS 

SOCIAL MEDIA COLLAGE GRAPHIC 

Dimensions 

1936 x 1936px 

3+ Images 

Apply Vignette 

Apply Text/Logo 

Ironclad Logo 

Yellow plate 

Transparent fill 

w/ white anchor 

Glove Name 

55 point, Strait, yellow 

(HEX# FFF100) 

Glove Subtext 

36 point, Strait, white 

39 

www.ironclad.com


.................................................................................. 

RETIREMENT HOME SUBMISSIONS 

Feature image displaying Ironclad ® Glove Retirement Home submissions. 

Photograph gloves on top of submission letter (if included) highlighting areas 

of significant wear on gloves. 

PARAMETERS 

SOCIAL MEDIA RETIREMENT HOME 

SUBMISSION GRAPHIC 

Dimensions 

1936 x 1936px 

Use Topaz Filter to Enhance Details 



Glove Name 


(HEX# FFF100) 

Ironclad Logo 

Yellow plate 

black fill 


Date of Received Letter 


40


.................................................................................. 

#IRONCLAD 

Syndicated content campaigns are theme-focused hash-tagged messages/images/videos that are to be deployed every week. Depending 

on reception of these campaigns we may deploy popular campaigns more than once a week but no more than twice a week. Times and days 

assigned to a campaign may vary depending on promotions, tradeshows and momentum of social trends, etc. 

41 

www.ironclad.com


.................................................................................. 

#IRONCLADGRIT 

Feature image displaying Ironclad Glove Retirement Home submissions. 

PARAMETERS 

#IRONCLADGRIT 

Dimensions 

1936px x 1936px 

Photograph Gloves and Letter Together 


Apply Pattern Overlay 



Ironclad Logo 

White plate 



80% opacity 

Hashtag Subject 

70.97 point, PT Sans Bold 

Name of Glove Retirement 

Home Submissionee 


(HEX# FFF100) 

Date of Received Letter 


42


.................................................................................. 

#IRONCLADHERITAGE 

Heritage Campaign (#ironcladheritage) – A look back on what made Ironclad’s 

rich lineage so established with a brief summary & date. #ironcladtbt #tbt 

#throwbackthursday 

• DEPLOYED ON THURSDAY 

All #IRONCLADHERITAGE imagery will have the hashtag, ironclad watermark, 

heritage title and date of moment. We also place the hashtags and other 

information in the description of the post. 

PARAMETERS 

#IRONCLADHERITAGE 

Dimensions 

1936px x 1936px 

Grayscale Image 







Ironclad Logo 

Yellow plate 



80% opacity 

Image Subject Title 


(HEX# FFF100) 

Date of Image Subject 


43 

www.ironclad.com


.................................................................................. 

#IRONCLADONLOCATION 

On Location Campaign (#ironcladonlocation) Messaging/images/videos that show 

our activity regarding tradeshows, events, and specialty assignments such as oil rig 

visits. #”category of location” #”city/state/country” #activity 

• DEPLOYED ON FRIDAY 

All #IRONCLADONLOCATION imagery will have the hashtag, ironclad watermark, 

what/where the event, tradeshow or activity takes place and date of moment. We 

will also place the hashtags and other information in the description of the post. 

PARAMETERS 

#IRONCLADONLOCATION 

Dimensions 

1936px x 1936px 







Ironclad Logo 

Yellow plate 



80% opacity 

Image Subject 


(HEX# FFF100) 

Image Location 


44


.................................................................................. 

#IRONCLADTRIUMPH 

Triumph Campaign (#ironcladtriumph) – Epic polished “Hero Shots” with logged 

numerical moment and an inspiring proclamation. #inspire #drive #”category of 

hero shot” 

• DEPLOYED ON MONDAY 

All #IRONCLADTRIUMPH imagery will have the hashtag, assigned number, ironclad 

watermark and an inspirational proclamation that will resonate with specific 

groups/categories of people. We will also place the hashtags and statement in the 

description of the post. 

PARAMETERS 

#IRONCLADTRIUMPH 

Dimensions 

1936px x 1936px 





Image Quote 

65 point, PT Sans, white 



Ironclad Logo 

White plate 



80% opacity 

45 

www.ironclad.com

Packaging 

.............................. 

Header Card Weight Information 

This header card chart is 

given to all factories that we 

do business with. 

46

Packaging - Ironclad ® 

....................................................... 

IRONCLAD HANGTAGS 

There are 2 types of Ironclad ® hangtag styles – 

standard and g-style. 

Standard 

G-Style 

47 

www.ironclad.com

Ironclad ® Packaging Specs 

................................................................. 

48

Ironclad ® Packaging Specs - Standard 

........................................................................................... 

49 

www.ironclad.com

Ironclad ® Packaging Specs - G-Style 

..................................................................................... 

50

Ironclad ® Hangtags 

.................................................. 

PRIMARY COLOR: ORANGE 

The orange color represents the general core line of 

Ironclad gloves. 

PARAMETERS 

PRIMARY COLOR: ORANGE 

PANTONE 1235C 

51 

www.ironclad.com


.................................................. 

PRIMARY COLOR: GRAY 

The gray color representst the package handling 

and box carrying gloves. 

PARAMETERS 

PRIMARY COLOR: GRAY 

PANTONE COOL GRAY 1 C 

52


.................................................. 

PRIMARY COLOR: BLUE 

The blue is assigned to the cold climate gloves 

collection. 

PARAMETERS 

PRIMARY COLOR: BLUE 

PANTONE MEDIUM BLUE C 

53 

www.ironclad.com


.................................................. 

PRIMARY COLOR: YELLOW 

Yellow is for our hazard and hi-viz glove collection. 

PARAMETERS 

PRIMARY COLOR: YELLOW 

PANTONE P PROCESS YELLOW C 

54


.................................................. 

PRIMARY COLOR: MEDIUM 

GRAY 

The Automotive collection is assigned the medium 

gray color. 

PARAMETERS 

PRIMARY COLOR: MEDIUM GRAY 

PANTONE COOL GRAY 6 C 

55 

www.ironclad.com


.................................................. 

PRIMARY COLOR: RED 

Red is assigned to our metal work and heat resistant 

gloves. 

PARAMETERS 

PRIMARY COLOR: RED 

PANTONE 185 C 

56

Packaging - Ironclad EXO ® 

................................................................. 

IRONCLAD EXO ® HANGTAGS 

There are 2 types of Ironclad EXO ® hangtag styles 

–standard and g-style. 

Standard 

G-Style 

57 

www.ironclad.com

Ironclad EXO ® Packaging - Standard 

...................................................................................... 

FRONT 

BACK 

58

Ironclad EXO ® Packaging Specs - Standard 

.................................................................................................... 

HANGTAG DIMENSIONS 

59 

www.ironclad.com

Ironclad EXO ® Packaging - G-Style 

................................................................................... 

There are two versions of EXO® G-Style hangtags: One version has features and benefits listed on the back, 

the other has only the logo. 

FRONT 

BACK 

G-STYLE (F&B’S) 

- FEATURES & BENEFITS 

This hangtag style lists features 

and benefits of the glove on back 

of hangtag. 

FRONT 

BACK 

G-STYLE (NO F&B’S) 

-SANS FEATURES & BENEFITS 

This hangtag style has only the 

Ironclad EXO ® logo on back of 

hangtag. 

60

Ironclad EXO ® Packaging Specs - G-Style 

................................................................................................ 

While both Ironclad EXO ® G-Style hangtags have the same size label placement, there are two type of glove 

attachment install holes that may be used –zip tie and swift tack. 

G-STYLE 

ZIP TIE 

G-STYLE 

SWIFT TACK 

61 

www.ironclad.com

Packaging - Ironclad EXO ® Tactical 

................................................................................... 

IRONCLAD EXO ® TACTICAL 

HANGTAGS 

There are 2 types of Ironclad EXO ® Tactical hangtag 

styles –standard and g-style. 

Standard 

62 

G-Style

Ironclad EXO ® Tactical Packaging - Standard 

......................................................................................................... 

FRONT 

BACK 

63 

www.ironclad.com

Ironclad EXO ® Packaging Specs - Standard 

.................................................................................................... 

HANGTAG DIMENSIONS 

64

Ironclad EXO ® Packaging - G-Style 

................................................................................... 

FRONT 

BACK 

65 

www.ironclad.com

Ironclad EXO ® Packaging Specs - G-Style 

................................................................................................ 

66

Bag Labels 

............................... 

BAG LABELS 

There are 3 types of bag labels: Ironclad, Ironclad 

Industrial Impact and KONG. 

Ironclad ® 

ack 

4” 

Ironclad ® Industrial Impact 

3” 

KONG ® 

67 

www.ironclad.com

IRONCLAD APPAREL 

.................................................. 

Ironclad ® Team Shirts 

Ironclad ® Sales Team 

Polo Shirts 

Ironclad ® Team 

Polo Shirts 

68

TRADE SHOW PRESENCE 

............................................................ 

Table Covers 

Suspendisse libero risus, ultrices 

et bibendum feugiat, lobortis non 

quamlobortis non quam 

USB Flash Drives 

Loaded with content such as as catalogs, 

sellsheets and other marketing materials 

Retractable Pop-up Banners 

Suspendisse libero risus, ultrices et 

bibendum feugiat, lobortis non quam 

Actual Trade Show Booth Setups 

69 

www.ironclad.com

POP DISPLAY OPTIONS 

....................................................... 

Ironclad EXO® 

Freestanding Display 


Powerwing Display 

Ironclad EXO® Double 

Slatwall Display 


Single Slatwall Display 

Ironclad EXO® Tactical 

Freestanding Display 

Ironclad EXO® Tactical 

Tabletop Display 

Ironclad® Dump Bin 

70

Identity Toolkit 

......................................... 

le Color Black 

In this toolkit are all the elements necessary for the visual identity of the 

brand and the guidelines to follow to keep the consistency of the brand. 

Below is a quick reference guide. 

........................................................................................................................................... 

Primary Signature 

Logomark 

4” 

........................................................................................................................................... 

3” 

Typefaces 

Colors 

71 

www.ironclad.com

ICPW brand standards

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