Web_Designer_UK__May_2018

ANGELIC AIRPLANES
Red Collar Creative Director
Denis Lomov offers an insight
into a standout feature that says
something broader about why
the project was successful.
“The main thing is an idea. The
company has high humanistic
goals and an innovative
approach to startups searching.
The site should clearly reflect
the company’s activity and
arouse real emotions.”
and the frames don’t just follow each
other. We used TweenMax to achieve the
most realistic effect and to create our
own easing, so at the beginning frames
nicely speed up to slow down in the end
for better vividness. It’s this sense of
“THE SERVER AUTOMATICALLY GENERATES, INSTALLS
AND RENEWS SSL CERTIFICATES FROM LETSENCRYPT.ORG
AND WORKS ON THE HTTP2 PROTOCOL”
BELOW: The hands
animation is the work
of many frames
smoothness that we believe delivers a
more realistic perception.” As far as the
nuts and bolts underneath goes, the
important back-end base and backbone
of the site is in the platform where it’s
located. The server automatically
generates, installs and renews SSL
certificates from letsencrypt.org and
works on the http2 protocol, ensuring
parallel, fast and secure loading of
content. This also has implications for
the general adaptiveness achieved,
something that has already garnered the
site SOTD, WOTD and Mobile Site of the
Week accolades by Awwwards and
indeed Google.
PLANE SAILING
When it comes down to talking about
the site’s launch after just a two-month
development time, the team are keen to
remember what the project was always
about. Gauging any reflective notion of
‘success’ on that basis then comes from
how well it communicates the original
message at its heart. “First of all this
project is a story about inspiration and
searching for the right ideas. It’s about
people who want to change the life of
the whole world for the better, and that’s
what both investors and startups want.
The client promotes the most
humanistic ideas and doesn’t care about
gender, skin colour or confession of a
person, but only about the quality of
their idea.” A great and admirable
philosophy always, so what about the
idea at the site’s heart? How effective do
the people behind it think that has
proved to be now it’s out there live?
30 _________________________________________design diary