WBS Magazine - Issue 6

womensbusinesssociety

Welcome to the magazine that supports & promotes women in business.

This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up.

WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars.

WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsors Bento Kids & Bookit Bookkeeping, and to every one of you who have supported the Women's Business Society.

I S S U E 6 | 2 0 1 8

W B S M A G A Z I N E

In this

THE KEY TO SUSTAINABLE

CONSISTENCY

COLABORA

ISSUE

Get your payroll right every time!

BOOKIT

BOOKKEEPING

BONUS

Podcast Library

Book Review

Recipe

FEATURED: ZIGGY CLEMENTS

ARTZ COLLECTIVE

PODCAST

Industry VS Business

Skills

FAIL PROOF

COPYWRITING FORMULA

TYPE A

COPYWRITING

TIME TO SHOP!

W B S O C I E T Y . C O M

Photo: ELEANOR CONDUIT PHOTOGRAPHY


I S S U E 6 | W B S M A G A Z I N E

NOTE

FROM

CAZZ

Welcome to the magazine that supports &

promotes women in business.

This issue is jam-packed with articles and tips

from an array of female entrepreneurs on topics

that are interesting, fun and will help you grow -

whether you are an experienced business owner

or just thinking about starting up.

WBS is focused on not only just promoting &

supporting your business - we want to help you

grow your business by empowering you with

knowledge. Information is so important, and

with this magazine, our podcast, our events and

our website, we constantly pushing forwards to

give our members the tools to reach the stars.

WBS would like to thank all our members for

contributing to this magazine. It wouldn't be

possible without all of you. A special thank you

to our major sponsors, Bookit Bookkeeping &

Bento Kids, as well as to every one of you who

has supported the Women's Business Society.

WBS FOUNDER Cazzandra Bell

EDITORS The Upright Man & Cazzandra Bell

CONTRIBUTORS Karen Kennedy, Alicia Kacar,

Frances Lourey, Carolyn King, Leanne Vandeligt,

Beatriz Guevara, Kim Carter, Velda Taylor-Chan

& Carmel Bond

WBS PHOTOGRAPHERS

Eleanor Conduit

Dewinta Dandot Photography

Pitter Patter Photograpy

Inspired Portraits

Karm Photography

Eye Deal Photography

Katinka Kernutt - Visual Content and Branding

CLICK TO SUBSCRIBE!


| Y O U T U B E V I D E O S | L I N K S

IN THIS ISSUE

1 THE FAILPROOF FORMULA

2

3 2

B U S I N E S S

STAY ORGANISED AND REMOVE CLUTTER

Cover story 16

2 7

THE KEY TO SUSTAINABLE CONSISTENCY IN

2 1

3 0

BUSINESS

YOUR PAYROLL RIGHT EVERY TIME

GET

TIPS FROM SMALL BUSINESS

BUSINESS

OWNERS

Social Pages 64

USING ESSENTIAL OILS FOR YOUR FOOD

4 9

PREPARATION

4 2

4 7

TIPS TO WAKE UP YOUR BRAIN EACH AND

EVERY MORNING.

LEARNED FROM MY CLIENTS

14 THINGS I'VE

SUCCESSES

LOSS WEIGHT

H E A L T H & W E L L B E I N G

4 8

CREAMY MACADAMIA PROTEIN BALLS

R E C I P E

Contributors 4

7 8

6 9

NOTICEBOARD

M E M B E R S A R E A

BUSINESS WOMAN OF THE MONTH

Time to Shop 36

5 5

0 8

0 7

1 0

1 1

THE WBS PODCAST

I N E V E R Y I S S U E

QUOTE OF THE MONTH

BECOME A WBS MEMBER

RECOMMENDED READING

BOOK REVIEW

BONUS: THIS MAGAZINE CONTAINS

P O D C A S T S


CONTRIBUTERS

BOOKIT BOOKKEEPING //

KAREN KENNEDY

Since starting in 2009, Bookit Bookkeeping has

grown from one bookkeeper to a team, ready to

help businesses big and small. We take care of

everything from straightforward data entry to BAS

preparation and lodgement, and everything in

between.

We are qualified, experienced bookkeepers with BAS

Agent registration who care about your business

goals and can help you reach them through best

practice bookkeeping.

TYPE A COPYWRITING //

ALICIA KACAR

I’m a Melbourne-based freelance copywriter and

communications queen. I’m also the brains behind

Type A Copywriting.

When you choose me as your freelance writer, you

get more than a wordsmith. You get the benefit

of over 15 years of experience in marketing, PR

and communications management. That means

more bang for your buck – and better results for

your biz.

THE CONSCIENTIOUS COOK //

FRANCES LOUREY

I'm Frances Lourey the founder of The Conscientious

Cook. I am passionate about improving health

through lifestyle change in particular food as

medicine. I am a Nutrition Consultant and Essential

Oil Educator.


W O M E N I N B U S I N E S S

EMPOWERKIN KINESIOLOGY //

CAROLYN KING

Carolyn is a Kinesiologist and business owner of

EmpowerKin Kinesiology, speaker and workshop

facilitator and author of Empowered Happiness -

Discovering Bliss Beyond Depression. She has studied a

variety of different Kinesiology techniques including

Professional Kinesiology Practitioner, Brain Gym, LEAP

and Primitive Reflexes and continues to study different

modalities. She is a student of life and is continues to

read and learn about new things.

UPLIFT HEALTH & FITNESS

COACHING // LEANNE VANDELIGT

I help women over 40, 50's plus to get more

energy, feel their best health, losing weight,

toned muscle and reduce overwhelm. Fit for her

age is about feeling best you can with your best

efforts, step by step, making health easy and

doable. Feeling happy within your self, living

lighter, with ease, less struggle..

COLABORA // BEATRIZ GUEVARA

I am Collaboration Expert & Business Mentor,

Mastermind Facilitator and the founder of

COLABORA – Collaboration for Success.

I help female start-ups including those going through

a transformation and finding themselves in start-up

mode again, incorporate COLLABORATION as a

mindset tool and free marketing strategy so they can

grow their business SUSTAINABLY, CONSISTENTLY

and in alignment with their values and their own

Want to

be a contributor?

You need to be a WBS

Member : wbsociety.com

email

info@wbsociety.com

definition of success.


Joy is a business that does just that!...... SPARK

Spark

You know the feeling you get when everything has

JOY.

place and there is a place for everything. I work with

a

to unlock that feeling by using mindfulness to

people

your current space and assist you to let go of what

view

longer serves you:

no

Find space for the things that you love

-

Organise your space to allow ‘flow’ to happen

-

Create a space just for you to be you

-

A home that you want to come home to.

-

is the owner of the online shop called Almond

Velda

Designs, which specialises in wall art and gifts.

Tree

grew up in New Zealand, spent some time living in

She

and then moved to Melbourne with her

London,

and two boys. Velda was a chartered

husband

in a past life.

accountant

Almond Tree Designs, Velda designs and makes a

At

range of personalised and handcrafted paper art

huge

and inspirational prints. She also has a small

frames

of stationery and homewares that is gradually

range

an award-winning Executive Assistant and

I’m

expert with over 15 years’ experience. I

administration

making life easier for busy professionals, and

love

businesses perform at their best.

helping

helped some of Melbourne’s leading companies

I’ve

entrepreneurs manage a mountain of

and

tasks, and now I’ve gone virtual. Hire me

administrative

your virtual assistant (VA) and let me sweat the

as

stuff, so you can get back to doing what you do

small

best.

B E C O M E A C O N T R I B U T O R !

SPARK JOY // KIM CARTER

ALMOND TREE DESIGNS // VELDA

expanding.

MELBOURNE EA GROUP //

CARMEL BOND

Want to

be a contributor?

You need to be a WBS

Member: wbsociety.com

email

info@wbsociety.com


THE NETWORK FOR

WOMEN IN BUSINESS

wbsociety.com


"

01

of the Month

Q U O T E


" [ M Y M O T H E R ]

T O L D M E T H A T

F E A R W A S N O T

A N O P T I O N . I

W A S A L W A Y S

T O L D T H A T

W O M E N A R E

S T R O N G E R , S O I

B E L I E V E D I T . ”

DIANE VON FURSTENBERG


Check out more of the WBS Business Library

RECOMMENDED

READING

TOP

3 TOP


to get your Paperback or Kindle

Click

Edition

Just having a great product & customer

success.

isn't enough to be successful.

service

first thing many of your customers will see,

The

why they buy from you, is your marketing, so

and

Title: #HOOKED

Publisher: PEARSON

WHY CUTE SELLS...

Print Length: 191 pages

By: Patrick Fagan

AND OTHER MARKETING

MAGIC THAT WE JUST

REVIEW

CAN'T RESIST

"A must-read for anyone wishing to

#hooked

understand the science behind persuasive

messages".

As business owners, we have read our fair share of

marketing books. It can be very frustrating

sometimes because they sound like clones of

each other. What I found different about this book

it is up to date and an honest reveal of marketing

today.

Marketing is something you must get right in

business - it's the key that unlocks business

it's extremely important to get it right.

#Hooked gives the marketing secrets and the

psychology behind to what your customers will

respond to.

Learn how to hook your customers and keep then

intrigued by your business.

WBS highly recommends #Hooked.

P A G E 1 1 | B O O K R E V I E W


TYPEACOPYWRITING

THE

FAILPROOF

FORMULA

YOU CAN WRITE

COPY THAT

SELLS TO HELP

YOU SELL MORE,

STRESS LESS,

AND SAVE TIME

WRITING COPY.

By Alicia Kacar

12

WBSOCIETY.COM ISSUE 06


"Sell more, stress

less, and save time

writing copy"

• Do you struggle with writing words that

sell?

• Do your sales pages and emails fail to

covert?

• Do you wonder why prospects aren’t

purchasing, even though your product is

AWESOME?

It could be your copy. Every day I speak to

clients who feel scared, confused and

completely overwhelmed by the thought of

writing sales copy. Here’s what they usually

say:

• I don’t like writing about myself

• I don’t want to sound too ‘salesy’

• I’m not a confident writer

• I’m not a good writer

• I don’t have time to write copy

• I don’t know how to write copy

• All of the above

Does this sound familiar? If you’re not a

professional writer or a professional

salesperson, writing sales copy can be

hard. But here’s a home truth you need to

hear: Being modest is bad for business.

Your copy is what connects you with your

ideal customers. Whether it’s through your

website, social media or a sales page,

copy is often the first interaction you have

with a prospect – and it can make or

break the deal.

Great copy fills prospective customers

with confidence. It pinpoints people’s

problems and fears. It makes readers

WANT to whip out their credit cards and

give you ALL their money right now,

because your service sounds so good.

Until your copy does this, you’re missing

out on sales.

Best case scenario, you’ll lose customers.

Worst case scenario, you’ll leave a bad

impression of your business. Either way,

the blood, sweat and tears you spent

writing copy will be a total waste of time.

Fortunately, there’s a failproof

copywriting formula that will work for

you, whether you’re a seasoned writer or a

complete novice. The formula is called

PAS. It stands for Problem, Agitation,

Solution – and it works for all kinds of

copy. Here’s how PAS works.


COPYWRITING FORMULA

1. Problem

Always start with the problem first. If you

want an emotional response from your

reader, you need to understand the

problems they face. More than that, you

need to SHOW them you understand –

fast. Use your headline and first paragraph

to highlight the pain point, so your reader

resonates straight away.

2. Agitation

Once you’ve clearly laid out the problem,

don’t sugar coat it. Poke at your reader’s

pain point until it gets uncomfortable.

The perfect reaction from your reader

would be ‘Yes, this is EXACTLY how I feel

– and I’m bloody sick of it!’ Make your

reader hungry for a solution.


3. Solution

Now you get to be the hero. Present your

reader with the answer they’ve been

looking for – your amazing product or

service.

I love PAS because it helps me hone in on

customer’s pain points, dig into the

emotions around them and, most

importantly, show empathy. The PAS

formula has been around for decades, and

it continues to deliver proven results.

PAS Formula

in action

Want to see the PAS formula in action? Go

back and re-read this article. You’ll see

PAS in play.

I hope I’ve sold you on the PAS formula. I’d

love to see you using PAS to create a clear

structure for your sales copy. Try it and let

me know how you go.

You can contact me via email at

alicia@typeacopywriting.com.au, find me

on Facebook Type A Copywriting or visit

www.typeacopywriting.com.au.


i g g y i s t h e f o u n d e r o f A r t z

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Z

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s

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c c o m p l i s h m e n t s .

a

i g g y r e c o m m e n d s y o u r e a d -

Z

h e O N E T h i n g : T h e S u r p r i s i n g l y

T

i m p l e T r u t h B e h i n d

S

x t r a o r d i n a r y R e s u l t s

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O V E R S T O R Y

C

f e a t u r i n g Z I G G Y C L E M E N T S

Photo: Eleanor Conduit Photography

F E A T U R I N G B U S I N E S S W O M A N O F T H E M O N T H

Z I G G Y C L E M E N T S F R O M A R T Z C O L L E C T I V E

“Dig deep to find out why you are doing

what you do, cement those values you

hold fast too & cannot run a business

without, & that’s what your point of

difference is.”.


How does she do

it?

Why and when did you start your own

business?

The Artz Collective was formed in 2000,

however as a professional performer, I would

say I’ve been running my business as my

personal brand and a professional performing

arts contractor since I was 13yrs old, really. (It

sounds strange but that’s when I started

getting paid for dance, acting and singing

jobs).

What does being a business owner mean to

you?

It’s about helping others to reach their goals

whilst you work toward your own. I think of it

as a way to give back & pursue my creative

passion of the performing arts & passing on

my performing and teaching heritage, I guess

it’s a legacy I can leave behind, and it means I

can design my life a little easier than with

someone else telling me where and when I

have to work to a point – however, that’s not

always the case.

"I’ve had a pretty long career in

the performing arts, first as a

dancer, then a musical theatre

artist and now a singer".

W I T H Z I G G Y C L E M E N T S

What or who has been your greatest

influence in business and why?

I have had so many great mentors over the

years but I follow a few performing arts

school operators in the United States, they

are great examples, such as The Edge in LA

or NYC’s Broadway Dance Centre, but my

greatest current influence has been a lady

on the team of my marketing & strategy

mentors, Alexandra Cownie.

What would you say is your greatest

professional accomplishment to date?

I’ve had a pretty long career in the

performing arts, first as a dancer, then a

musical theatre artist and now a singer, and

there’s my time with the Artz Collective.

There I get a chance to pass on my

heritage, both of teaching & also of my

performance experience.

I have had so many wonderful experiences,

it doesn’t have much to do with size of the

production – I loved being on a big

national tour like the 10th Anniversary

national tour of Les Miserables, yet I loved

playing the scary Queen Ursula in Disney’s

Singalong Tours in South East Asia – which

was a little like giant rock concerts for 3-

7yr olds! I did totally love a national tour I

did for a couple of years of a four woman

comedy musical, titled “Motherhood the

Musical” as I created the role of “Brooke”

for the first time, and you have so much

input into the show when you create a role,

which is always special.

P A G E 1 7 | W B S O C I E T Y . C O M


Interview

W I T H Z I G G Y C L E M E N T S

What’s the best advice you have

received in business that you

wish to pass on to our readers?

"Giant heart and a

mammoth dose of “stickability”

and flexibility."

That not everyone is for you.

Dig deep to find out why you

are doing what you do, cement

those values you hold fast too

& cannot run a business

without, & that’s what your

point of difference is.

More than likely it might be so

natural to you that you can’t

even see what it is until you

run it past someone, so you

may not even be promoting it,

because you don’t really, have

it clearly defined in your head,

let alone in copy/words.

Are there any resources or tools

you’d like to share with other

small business owners that

have helped you run your

business?

I think Meet Edgar is a

terrifically helpful app to save

time in posting on social media.

The One Thing – A new app to

help you “get the big stuff

done”

What would you say are the top

three skills needed to be a

successful woman in business?

A really thick skin combined

with a giant heart and a

mammoth dose of “stick-ability”

and flexibility.

What has been the most

effective marketing initiatives or

programs you have used to

promote your business?

Now, I find that word of mouth

is our primary driver for new

clients & my mantra is to really

work so hard on delivering

amazing value to back up our

teachers in their class delivery

& educational curriculum so

that our value is outstanding.

We started a while back, and

initially, school newsletters

were great, but reaching people

has now come so far since then.

You need to look at your market

and think about where they read

about things, and pop your

business right there, into their

life!

What I have learned about

myself, is that I like to give our

families a terrific experience,

and let them do the talking, I

find it hard to talk about myself

or what I’ve done & how great

we are etc, so for me it’s more

authentic to let the families

share their experiences with

others, and to give them an

opportunity to do that and bring

their friends along.

What book has inspired you the

most?

The 7 Habits of Highly Effective

People: Powerful Lessons in

Personal Change - Steven Covey

What is one thing have you

learned as a small business

owner that has served you well

over the years?

I read “The Creative Power of

Frustration” quite early on, and it

was really helpful at that time –

now I would recommend

different books, and now the

biggest takeaway I have is that

being in business can be isolating

– but don’t make the mistake of

going it alone, it’s awfully

difficult, I know because I’ve

done it. Find a businesswoman

friend who gets you & sticks to

her & your “ business girl-gang”

like glue!

Especially in the world of

performing arts studio ownership,

you can really feel like there’s

no-one else in your boat who

understands at all. Get yourself

into a community and groups

where you feel safe and

supported and get out and talk to

people in the business. The new

book I love is called, “The One

Thing”.

The ONE Thing: The Surprisingly

Simple Truth Behind

Extraordinary Results

P A G E 1 8 | C O V E R S T O R Y


What or who has been your greatest

influence in business and why?

I have had so many great mentors over the

years but I follow a few performing arts

school operators in the United States, they

are great examples, such as The Edge in LA

or NYC’s Broadway Dance Centre, but my

greatest current influence has been a lady

on the team of my marketing & strategy

mentors, Alexandra Cownie.

What would you say is your greatest

professional accomplishment to date?

I’ve had a pretty long career in the

performing arts, first as a dancer, then a

musical theatre artist and now a singer, and

there’s my time with the Artz Collective.

There I get a chance to pass on my

heritage, both of teaching & also of my

performance experience.

I have had so many wonderful experiences,

it doesn’t have much to do with size of the

production – I loved being on a big

national tour like the 10th Anniversary

national tour of Les Miserables, yet I loved

playing the scary Queen Ursula in Disney’s

Singalong Tours in South East Asia – which

was a little like giant rock concerts for 3-

7yr olds! I did totally love a national tour I

did for a couple of years of a four woman

comedy musical, titled “Motherhood the

Musical” as I created the role of “Brooke”

for the first time, and you have so much

input into the show when you create a role,

which is always special.

Why and when did you start your own

business?

The Artz Collective was formed in 2000,

however as a professional performer, I would

say I’ve been running my business as my

personal brand and a professional performing

arts contractor since I was 13yrs old, really. (It

sounds strange but that’s when I started

getting paid for dance, acting and singing

jobs).

What does being a business owner mean to

you?

It’s about helping others to reach their goals

whilst you work toward your own. I think of it

as a way to give back & pursue my creative

passion of the performing arts & passing on

my performing and teaching heritage, I guess

it’s a legacy I can leave behind, and it means I

can design my life a little easier than with

someone else telling me where and when I

have to work to a point – however, that’s not

always the case.

"

I’ve had a pretty long career in

the performing arts, first as a

dancer, then a musical theatre

artist and now a singer".

P A G E 1 9 | W B S O C I E T Y . C O M


LISTEN HERE!

INTERVIEW WITH EMMA MURNANE FROM ATWHOLESALE2U

Click to listen!

VISIT ARTZ COLLECTIVE HERE

WWW.ARTZCOLLECTIVE.COM.AU


GET YOUR

PAYROLL RIGHT

EVERY TIME

BY KAREN KENNEDY, DIRECTOR

OF BOOKIT BOOKKEEPING

Payroll seems pretty straightforward: you have

staff, they work, you pay them what they’re owed,

and you pay them on time. It’s how I run my

business.

And yet, there are so many stories in the media

about businesses being pulled up for getting it

wrong. This year alone, there have been countless

reports about hospitality staff being underpaid by

their employers, with headlines like:

• Don't offer staff free lunch: Underpayment claims

at Melbourne cafe Barry prompt legal warning for

SMEs

• George Calombaris' restaurant's underpaid staff

$2.6 million.

• Former cafe manager fined $27,000 for

underpayments after the court found he was seeing

what he could "get away" with.

But it’s not just the hospitality industry. Payroll

issues happen in every industry:

• Australian franchise operators warned after

swimming school admits to $1.4 million in staff

underpayments

• Shark Tank-backed Her Fashion Box to face court

over allegations of staff underpayments, unpaid

internships

As an issue that impacts whether or not someone

can pay their bills, why do employers get it wrong?


As you can see from one of those news

stories, some business owners shouldn’t

have a business if they’re not prepared

to pay staff correctly. But most

employers simply believe that they

haven’t done anything wrong, like

trading food for pay. In fact, they think

they’re doing the best they can for their

employees.

But their best isn’t what’s legal.

The legislation behind employment and

payroll is massively complex, and most

business owners don’t have the time to

sit down and interpret all the conditions

in an employee’s award. It only takes

one error to create a cascading list of

payroll problems, including

underpayments. It takes far longer to fix

it.

The hospitality industry has the most

challenges when it comes to payroll

because they have some of the most

complicated employment needs:

employment types, industry awards,

penalty rates, and not to mention staff

that work outside of normal business

hours. It’s not surprising that so many

cafes and restaurants end up with

underpayment issues.

Whether intentional or not, the

consequences of a payroll mistake can

be far-reaching and devastating for your

business. You could be subject to an

investigation, which could lead to a

number of possible outcomes, including

paying the money owing, paying a heavy

fine, going to court, and even ongoing

financial audits to ensure you stay

compliant. Not every business comes

back from such scrutiny.

So instead of hoping you’re getting it

right, here are ways you can make sure

it’s never wrong.

"THEIR BEST ISN’T

WHAT’S LEGAL."

2 2 | P A Y R O L L


KNOW YOUR OBLIGATION

The best place to go is the FairWork website. It covers everything from hiring

employees to pay and leave. They have resources and guides, and just

launched their Small Business site, which contains short courses to help you

understand your obligations.

GET BOOKKEEPING

SOFTWARE

No more notes on paper. Put away the spreadsheets. The easiest and most

simple way to make sure your staff are paid correctly (wages, super, tax) is

by using bookkeeping software (we like Xero). Set this up correctly and

you’ll never worry about underpayments again.

2 3 | W B S O C I E T Y . C O M


HAND IT

OVER

What do you do when you don’t know how to

do something? You either spend a lot of time

learning how to do it, or you find someone who

does.

Bookkeepers like us are your best friends when

it comes to payroll. While you focus on your

business, we keep on top of all the rules,

legislation and changes around employment

and payroll, keeping your business fully

compliant. (Hot tip: make sure your bookkeeper

is a registered Tax Agent. Otherwise, you could

be looking at a whole different sort of trouble.)

As an employer, you need to be across your

obligations around payroll and employees.

Doing it the right way from the start will save

you from becoming another news story in the

pile. If you want to really do it properly and

never worry once whether it’s right, get a

bookkeeper.

BY KAREN KENNEDY

www.bookit.net.au


podcast

INTERVIEW WITH BY KAREN KENNEDY

BOOKIT BOOKKEEPING

Click to Listen

Teaming

up

for

success

Visit

www.bookit.net.au


“We must

develop a thick

skin. With an

unshakeable

sense of self –

and a

commitment to

being

compassionate –

nothing will faze

you.”

- M A R I S M I T H , S O C I A L M E D I A M A R K E T E R

K N O W N A S T H E “ F A C E B O O K Q U E E N . ”


THE KEY TO SUSTAINABLE

CONSISTENCY IN BUSINESS

W I T H O U R B E A T R I Z G U E V A R A F R O M C O L A B O R A

- C O L L A B O R A T I O N F O R S U C C E S S

What is sustainable

consistency?

I think is fair to start by clarifying what I

mean by SUSTAINABLE CONSISTENCY. To

me, it is all the actions, behaviours, habits,

practices, strategies you adopt or apply in

your business. These are ALIGNED with who

you are, your values and your own reality. In

other words, it is the key to steady progress

and solid business foundations because

CONSISTENCY drives progress and

SUSTAINABILITY makes steady progress

possible.

Interestingly, in my experience as

mastermind facilitator and been a business

owner myself, consistency is one of the most

common challenges we face when we work

as solopreneurs. That is not really a surprise

when you try to implement all of the

mismatched, unaligned advice and endless

list of SHOULDs and SHOULDN’Ts from some

business guru you follow on social media.

How can you be consistent when what you

are doing doesn’t even sit right with you?

PAGE 27 | CONSISTENCY IN BUSINESS


A L I G N Y O U R S U C C E S S

F O R M U L A W I T H Y O U R R E A L I T Y ,

V A L U E S , V I S I O N & D E F I N I T I O N

O F S U C C E S S

The trust is that it is really hard to stay

consistent when you follow someone else's

success formula that doesn’t really align with

your reality, your values, your vision and your

own definition of success. We are all

different, our circumstances are different, our

priorities are different, our businesses are

different, our why is different.

Success

Formula

in action

A S U C C E S S F O R M U L A T H A T I S

U N I Q U E T O E A C H I N D I V I D U A L

A N D B U S I N E S S

To me, that means there is no such thing as a

universal success formula. Instead, there is a

success formula that is unique to each

individual and business. In fact, I call that

formula YOUR WAY because it is the one that

works for you, your own reality, your particular

circumstances, your values and your own

definition of success.

Understanding the power of YOUR WAY as your

own success formula is really the first step to

achieve SUSTAINABLE CONSISTENCY in

business.

N O M A D I C | 2 4


Why?

Because when you are pushed

instead of pulled to do something,

the changes you implement and the

actions that you take are very

difficult to sustain overtime.

Because when you identify business

practices and strategies that really

align with who you are, your values,

your business vision], you don’t

need to push or hustle, everything

just FLOWS more easily.

In other words, creating and

embracing your own success

formula

YOUR WAY – helps you identify the

SUSTAINABLE practices and take the

CONSISTENT action you need to

make the steady progress in your

business.

04


B U S I N E S S T I P S F O R T H E

M A L L B U S I N E S S O W N E R

S

Artz Collective

Action & Consistency build

consistent results. Take Consistent

action toward your goals. No

matter how small, each day take a

step #MelRobbins book / audio

book The 5 Second Rule is really

handy here to beat overwhelm.

Style Identity

Free yourself from the overwhelm

of not knowing what to wear by

simply getting rid of the clothes

you don't wear. It will give you

more freedom and open your

senses to what else exists in your

wardrobe. Try it .

The Social Secret

Social Media: focussing on the

solution you provide, rather than

the products or service you sell is a

great way of engaging your

audience!

P A G E 3 0 | B U S I N E S S T I P S


. . . A N D M O R E

* S e t t h e i n t e n t i o n

* T a k e a c t i o n

* R e f l e c t

Elysian Creative

I n v o i c e s t r a i g h t a w a y . D o n ' t w a i t

u n t i l e n d o f t h e w e e k o r m o n t h -

s e n d i t a s s o o n a s t h e j o b i s d o n e .

A n d 1 4 d a y p a y m e n t t e r m i s i d e a l

Ethical Direct Selling

I n s t a g r a m - u s e h a s h t a g s t h a t a r e

r e l e v a n t t o y o u r i n d u s t r y , t o a t t r a c t

y o u r i d e a l c l i e n t , t h a t a r e f u n a n d

c o u l d a t t r a c t m o r e f o l l o w e r s .

Empower Beyond

2 s i m p l e q u e s t i o n s t o a s k y o u r s e l f

d a i l y t o i n c r e a s e y o u r p r o d u c t i v i t y ;

1 . W h a t o u t c o m e d o I w a n t t o d a y ?

2 . W h a t w i l l a c h i e v i n g t h i s m e a n ?

A s k t h e s e q u e s t i o n s d a i l y t o :

P A G E 3 1 | W B S O C I E T Y . C O M


Stay

organised

and

remove

clutter.

Written by Carmel Bond

Personal and Executive Assistants

(well…any assistant really) knows too

well that to do lists and notes are

either on the notepad or post-it-note

in front of them scattered all over the

desk. It gets messy, cluttered and

although the ultimate goal is to be

organised, its actually very

unorganised.

Keeping up with technology, you make

the decision to go online with your

notes and tasks. But which software is

best for you? If you Google ‘to do list’,

for example, you’ll be inundated with

apps that can help solve the problem.

But when here are so many, which one

do you choose?

P A G E 3 2 | C A R M E L B O N D


19

Here’s a quick run down of my top 3 tools

to help you stay organised.

Asana is the easiest way for teams to

plan, organize, and track their work.

Working with teams can be difficult if

you’re relying on others to get back to you

with updates. Using Asana, you can add a

task, make someone accountable for it

and get instant updates when the task is

done. With the ability to create projects

and teams, you can set due dates, request

updates and get real time alerts. Asana

makes working with a team very simple

and productive.

Asana is my top pick for anyone looking to

move their To Do List from desk to device.

I Done This helps track your own progress,

understand what your team is working on

and stay in sync.

If you work for someone who is constantly

travelling or hard to catch, or in a team

with members in different locations,

IDoneThis is a great tool to keep everyone

updated. At the end of your day, you

simply add what you completed or what

you’ve been working on and the

recipient(s) will be updated with your

progress.

IDoneThis is my top pick for summarising

my progress of work to my team per day.

P A G E 3 3 | W B S O C I E T Y . C O M


Microsoft OneNote captures your thoughts, discoveries, and ideas

and simplify overwhelming planning moments in your life with your

very own digital notebook.

For anyone who uses a notebook, MS OneNote is exactly that, only

online. You can share it with your team or just use it for yourself.

Whichever you prefer its great for keeping all your notes in the one

place. You can create books for different workplaces or projects and

then create pages within the books. Some companies use it to house

their workplace passwords (of course doing this you must secure the

page) and others use it for the different people they work for.

MS OneNote is my top pick for keeping your notes in the one place

and sharing if need be.

So there you have it. Those are my top picks. What are yours?

C A R M E L B O N D

M E L B O U R N E E A G R O U P


Enjoying this

Magazine?

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health

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By

of Empowered

author

8

TO WAKE UP YOUR

TIPS

EACH AND EVERY

BRAIN

MORNING.

1. REMEMBER TO

WRITE DOWN YOUR

DREAMS

Happiness

Carolyn is a Kinesiologist, and owner and

founder of EmpowerKin Kinesiology.

Carolyn King is on a mission to help people find

real and lasting happiness and is especially

passionate about helping those that have hit

their rock bottom.

If this has been an issue for you, begin by

setting the intention that you want to

remember your dreams at night and then

before you get out of bed in the morning,

spend a few minutes waking up. Our dreams

can often offer us insights into something we

are working on or inspiration for a new

project.

P A G E 4 2 | W A K E U P Y O U R B R A I N


2 . M A K E Y O U R B E D

Making your bed, is a great way to start the day. Firstly you get to start the day with

a win (if you do it correctly) and secondly you get to sleep in a nicely made bed when

you go to sleep at night! Who doesn’t want that!

3 . B R U S H Y O U R T E E T H W I T H Y O U R

O P P O S I T E H A N D

OK, so you may be asking why? It’s because anything we do that is outside our

normal habits helps to create new pathways in our brain increasing our ability to

think more creatively and productively.


4 . D R I N K A B I G

G L A S S O F W A T E R

We sweat quite a bit at night and can

become dehydrated. Having a glass of

water helps kick-start our whole body, not

to mention our brains.

5 . E X E R C I S E

Get out of bed and move. Movement

increases the blood flow to our whole

body and especially to our brains. If you

don’t have any exercise equipment at

home, just walk up and down the hallway

for about 10 minutes. You can add in

other things like walking lunges or

skipping. The biggest thing here is to

actually move!

6 . H A V E A C O L D

S H O W E R

OK, so that sounds a bit arghhhhhhh, but

a cold burst of water in the morning helps

to not only wake up every cell but also

helps to decrease any inflammation which

is the cause of most diseases.


7 . H A V E A

N U T R I T I O U S

B R E A K F A S T

Ensure that you feed your brain in the

morning. A cup of coffee is not brain

food. While it may “wake you up” it does

not offer any real nutrients to your body

or your brain. Try a green smoothie with

protein instead.

8 . M E D I T A T E O R

M I N D F U L N E S S

Spend at least 5 minutes just breathing

and preparing yourself for the day. It

could be a quick 5 minute meditation or

just listening to your breath. Whatever it

is, that 5 minutes will help prepare you to

“respond” during the day instead of

“reacting”.

So there are my 8 tips to wake up your brain

each and every day! Give them a go and see

how your creativity and productivity

increases as well as your ability to respond

to what life is giving you.


podcast

I n t e r v i e w w i t h C a r o l y n K i n g

Stress

Relieving

Techniques

Using

Kinesiology

www.empoweredhappiness.com


1 4 T H I N G S I ' V E L E A R N E D F R O M M Y

C L I E N T S W E I G H T L O S S S U C C E S S E S

1. Focus only on healthy habits, weight

loss will come from that.

2. Don't rely on motivation to start.

3. Scales are not the best way to measure

weight loss.

4. Do use clothing and measurements to

see cm's lost.

5. You will enjoy the right exercise,

choose what suits.

6. Don't need to smash your body to get a

result.

RULES

MUST FIT INTO YOUR LIFE

MUST BE EASY

MUST NOT CAUSE MORE

STRESS ON YOUR BODY OR

MINDSET

7. Do reduce calories to lose weight, with

balance food types.

8. Short quick interval workouts work the

best.

9. Must get quality sleep and less stress

to lose weight.

10. You can lose weight with diet change

alone, but its quicker with exercise.

11. Don't underestimate walking,

beneficial for all aspects.

12. There's always a work around fix for

everything.

13. All or nothing doesn't work,

consistency is king.

14. You will worry less about your body if

your happy.

BY UPLIFT HEALTH & FITNESS

COACHING


RECEIVED FROM

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Take time out of your day for a

cuppa and a yummy protein ball.

Grab your best cup or mug & fill it

with your favourite blend. Sit in a

place that brings you joy, then sip

and much away while letting the

stresses of life melt away.

I N G R E D I E N T S

C O O K I N G W I T H

K I M C A R T E R

C L U T T E R C O A C H &

W E L L N E S S

A D V O C A T E

CREAMY

MACADAMIA

PROTEIN

BALLS

• 1/2 cup Vanilla Protein Powder

• 1/2 cup unsweetened desiccated

coconut

• 1 cup (250g) almond butter

• 1/2 cup (55g) crushed up raw

macadamia nuts

• 1 tsp. vanilla essence

• 3/4 tsp natvia

• 2 tbsp. water

D I R E C T I O N S

Combine protein powder,

desiccated coconut, crushed

Macadamia nuts and Natvia. Mix

well.

Add almond butter and vanilla

essence combining well.

Add a tablespoon of water per

time to get the mixture to the

right sticky consistency.

Roll mixture into 20 balls.

Refrigerate for 1/2 an hour before

enjoying.


What are Essential Oils?

USING ESSENTIAL

OILS FOR YOUR

FOOD

PREPARATION!

Essential oils are

naturally occurring,

volatile aromatic

compounds that are found

in the seeds, bark, stems,

roots, flowers, fruit, resin

and other parts of plants.

Some plants will produce

no essential oils, whilst

others such as coriander

will provide essential oil

from both the leaves and

the root, both containing

different constituents

and therefore provide

different tastes, smell and

health benefits.

Essential Oils can be both

beautifully and powerfully

fragrant.

They are what gives the

plants their distinctive

smells. But much more

than that it is their

essential oils that protect

the plant and plays a role

in plant pollination.

It is this beauty of the

fragrance, the sublime

flavour and their

protective ability that has

led to their use in

perfume and beauty

treatments, for food

preparation, and for

supporting wellness.

BY FRANCES LOUREY

WRITTEN

CONSCIENTIOUS COOK

THE

of "beauty

the

fragrance"


a WOW Add

to your factor

There are many ways that you can use

your essential oils. I’m a bit unusual as

the first way that I used my doTERRA

essential oils was in food preparation. I

food!

love to try the ingestible ones in all

sorts of recipes as they really have the

most magnificent flavour.

Many people believe that using

essential oils in cooking is a relatively

new idea. In fact, there are thousands of

food products that use essential oils for

aroma and flavour, and when you are

using lemon rind in your cooking it is

the flavour of the essential oil that you

are using. So, you are ingesting tiny

amounts of essential oils all the time.

When using the highest quality essential

oils in food not only do you get the

beautiful flavour, you also obtain the

healthful benefits from that plant.

Keep in mind, however, that not all

essential oils are created equally - if an

oil is not specifically marked as safe for

consumption - don't use it. Ensure that

you use the best, most pure ingredients

at all times!

Within the brand that I partner with,

doTERRA, there is a long list of

essential oils for gastronomic

experimentation.

P A G E 5 0 | E S S E N T I A L O I L S


The Mint

The Citrus

This includes Peppermint and

Spearmint. I like to use

Family

peppermint

in drinks and desserts. I make a

very popular Cacao Peppermint

Bliss Ball, and I have also added it

in the salad dressing for Zucchini

Salad and a sauce for Lamb.

Lemon, Lime, Wild Orange,

Bergamot, Grapefruit,

Family

Tangerine

are in this family. The ways to use

citrus in food and beverage feels

like it is endless. The easiest and a

really beautiful way to use them is

simply adding a drop to a glass of

water or a water bottle. Use them

in desserts; my Jaffa Bliss balls

are always a hit. Add it to hommus

or use it in a simple dressing.

Citrus essential oil can be used in

any recipe that requires citrus zest

or juice. Citrus Essential Oil is

probably the best place to start for

food preparation, as they are not

one of the strong oils.


The Spice

Family

Who doesn’t like a good spice in

your food? The problem with spice

from the supermarket, is that

you purchase them pop them in

your pantry and the potency and

flavour diminishes over time - it is

likely to be several months old by

the time you purchase it. Essential

oil spices hold their potency for

years. This family includes Black

Pepper, Cassia, Cinnamon, Clove,

Coriander, Ginger, &

Fennel.

I love using these in food. The

inclusion of Coriander makes a

beautiful Asian dressing or add

it with ginger to a Dahl at the end

of cooking and stir through. Add

cinnamon when making raw

chocolate.

So many possibilities!

Herb The

Family

Included in this family is Basil,

Coriander (Cilantro), Marjoram,

Oregano, Rosemary, Thyme and

just like the spices they hold their

flavour and potency way longer

than the dried form.

Use them in any recipe that calls

for the dry or fresh herbs. Basil

and Oregano in Italian dishes,

Coriander in Asian

inspired dishes. Rosemary in your

baked potatoes or meat marinade.

And of course, add them for a

flavourful punch to soups.


The Floral

Family

Yes it’s true - you can add

Lavender essential oil to your

food!

It’s divine in Lavender Panna

Cotta or add it to cream with a

little honey.


The Way to

Start

Start with substituting dried herbs

for essential oils in recipes that

call for dried herbs, spices, fruit

juices or zest.

The most important thing you need

to remember is that doTERRA

essential oils are undiluted and

Potency

purely extracted, as such they are

extremely potent; they are far

stronger than any other ingredient

you’ve ever used in the kitchen

before.

Simply replace these ingredients

with the equivalent

essential oil (and add some water

if the recipe requires juice) to

ensure the right consistency.

One drop may be enough to

adequately flavour a big pot or

bowl of your favourite recipe,

particularly in strong oils such as

Cassia, Cinnamon, Clove, Cumin,

Thyme, and Oregano. These oils

are quite potent - a little goes a

long way!

I recommend

you start your essential oil food

preparation journey with a less

potent essential oil such as one of

the citruses.

Top Tips

Always, start off using a single

drop, so as to not waste your

essential oil and spoil the dish.

You can

always add another drop if

needed, but you can’t take it out.

Essential oils are best not heated

so add the essential oil right

before serving to ensure you gain

the

most health benefits.

Would you like to know more about

adding some Wow to your food and

receiving some healthful

benefits at the same time?

There’s lots more that I’d l love to

tell you, and help you start your

Essential Oil Journey.

Frances Lourey

The Conscientious Cook

FrancesLourey.com

https://www.facebook.com/Frances

TheConscientiousCook/


PODCAST

LIBRARY

use to break through to the

can

level in your personal &

next

FULL EPISOSDES INSIDE

18

INSIDE

WBS is dedicated to promoting and

supporting women in business. The

WBS podcast is here to provide you

with invaluable information that you

business goals

P A G E 5 5 | P O D C A S T L I B R A R Y


EPISODE 1

LISTEN HERE

IN THIS EPISODE, TINA OKEY FROM WP LAUNCH ME DOES A

DEEP DIVE ON HOW TO INCREASE LEADS TO YOUR WEBSITE

JUST BY MAKING 5 SMALL CHANGES.

SPECIAL BONUS

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FREE EBOOK WHICH IS FOCUSSED ON INCREASING TRAFFIC

TO YOUR WEBSITE. TO DOWNLOAD YOUR FREE EBOOK ON

THIS SUBJECT GO TO HTTPS://WPLAUNCHME.COM/WBS/

EPISODE 2

IN THIS NOT TO BE MISSED EPISODE, SAMANTHA JANSEN

FROM PLATFORM 4 SUCCESS GIVES EXPERT-LEVEL TIPS TO

GROW AND MANAGE YOUR SOCIAL MEDIA, AS WELL AS GIVING

EXTREMELY VALUABLE INSIGHTS INTO BUSINESS

STRATEGIES TO SUPERCHARGE YOUR BUSINESS.

WE ALSO DIVE INTO THE WORLD OF SELF-PUBLISHING, AND

HOW TO AVOID COMMON PITFALLS AND ENSURE A ROI.

EPISODE 3

IN THIS EPISODE, WE INTERVIEW FAY CHAN FROM

BUDGETING123 WHO SHARES SOME INVALUABLE METHODS

TO TAKE CONTROL OF YOUR FINANCES AND STEER YOU

TOWARDS THE PATH OF FINANCIAL FREEDOM.

FREE DOWNLOAD: AS AN ADDED BONUS TO KICKSTART YOU

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EPISODE 4

LISTEN HERE

IN THIS EPISODE, WE INTERVIEW KAREN KENNEDY FROM

BOOKIT WHO TALKS ABOUT WHEN YOU SHOULD CONSIDER

USING EXTERNAL COMPANIES TO HELP FREE YOU FROM

YOUR NON-CORE BUSINESS, ENABLING YOU TO BENEFIT

FROM THE EXPERTISE OF INDUSTRY SPECIALISTS AND

ALLOWING YOU TO FOCUS ON YOUR BUSINESSES CORE

FUNCTIONS – AND THEREFORE MAKE MORE MONEY.

EPISODE 5

IN THIS EPISODE, WE INTERVIEW TRACEY HALL FROM

EXCELLING IN DIRECT SALES WHO TALKS ABOUT THE

IMPORTANCE OF FOLLOWING UP & CONNECTING WITH YOUR

EXISTING CUSTOMERS TO HELP MAKE YOUR BUSINESS

STAND OUT FROM THE REST. THIS IS PROBABLY THE SINGLE

MOST IMPORTANT, YET FORGOTTEN, ACTIVITY THAT YOU

CAN DO TO INCREASE YOUR REPEAT BUSINESS AND GAIN A

LOYAL GROUP OF NET PROMOTERS.

GET A FREE COPY OF 10 MISTAKES MADE IN DIRECT SELLING

EPISODE 6

BRANDING IS ONE OF THE MOST IMPORTANT ACTIVITIES IN

BUSINESS, YET MANY SME’S GET IT WRONG OR MISS CRUCIAL

POINTS. LIZ, DRAWING ON HER VAST EXPERIENCE WORKING

WITH NATIONAL AND GLOBAL BRANDS, TALKS ABOUT THE 7

WAYS TO BUILD A BETTER BRAND. NO MATTER WHAT SIZE

YOUR BUSINESS IS, LIZ’S TIPS ARE AN INVALUABLE GUIDE.


EPISODE 7

LISTEN HERE

THIS WEEK CAROLYN FROM EMPOWERKIN KINESIOLOGY

SHARES HER STRESS RELIEVING TECHNIQUES USING

KINESIOLOGY.

KINESIOLOGY IS THE SCIENCE OF ENERGY BALANCING AND IS

GROUNDED IN THE STUDY OF ANATOMY AND PHYSIOLOGY.

CAROLYN IS THE AUTHOR OF EMPOWERED HAPPINESS

EPISODE 8

IN EPISODE 8, OBU FROM SMART MONEY SOLUTIONS

SHARES INVALUABLE TIPS AND INSIGHTS THAT WILL HELP

YOU WITH STRATEGIES TO REACH YOUR FINANCIAL GOALS.

OBU HAS A VERY INTERESTING BACKGROUND AND HAS AN

INSIGHTFUL, DIRECT APPROACH TO MONEY MANAGEMENT

FOR WOMEN.

EPISODE 9

IN ONE OF OUR BEST EPISODES YET, EMMA BORG FROM

UNIQUE PHOENIX DIVES DEEP INTO ONE OF THE MOST

CRUCIAL PARTS OF BUSINESS – EMOTIONAL HEALTH.

UNIQUE PHOENIX SPECIALISES IN EMOTIONAL HEALTH AND

RELATIONSHIP COMMUNICATION.


LISTEN HERE

EPISODE 10

IN THIS EPISODE, WE INTERVIEW EMMA MURNANE FROM

ATWHOLESALE2U. EMMA DISCUSSES THE IMPACT OF

PROMOTIONAL PRODUCTS AND SHE PASSES ON SOME OF

HER VALUABLE INDUSTRY EXPERIENCE.

EPISODE 11

WE TALK TO PSYCHOLOGIST JESSICA CLEARY, DIRECTOR &

PRINCIPAL PSYCHOLOGIST OF HOPSCOTCH & HARMONY

ABOUT MINDFUL PARENTING FOR MUMS IN BUSINESS.

JESSICA IS THE FOUNDER OF CALMER PARENT REVOLUTION,

WHICH IS A POWERFUL PROGRAM FOR PARENTS WHO WANT

TO RAISE RESILIENT CHILDREN, WITHOUT RAISING THEIR

VOICES.

BONUS CONTENT! GO TO JESSICACLEARY.COM.AU FOR A

FREE, PRINTABLE FRIDGE TIP-SHEET WITH 10 WAYS TO KEEP

CALM AMID THE CHAOS!

EPISODE 12

SHERRY’S STORY IS AMAZING – I WON’T PARAPHRASE OR SAY

MORE – YOU JUST NEED TO HEAR IT. IT’S THIS OVERCOMING

OF ADVERSITY THAT MAKES SHERRY SUCH A GOOD ORATOR

AND SOMEONE WHO HAS A WEALTH OF EXPERIENCE TO

SHARE. MOST OF US DO NOT HAVE A POSITIVE MINDSET

ABOUT MONEY, AND SHERRY HELPS YOU UNDERSTAND HOW

TO START CHANGING THAT.


LISTEN HERE

EPISODE 13

IN OUR MOST JAM-PACKED EPISODE EVER, WE SPEAK TO

ANDROULLA SAKKAS FROM EMPOWER BEYOND ABOUT WAYS

TO BUILD MOMENTUM & INCREASE CASH FLOW IN YOUR

BUSINESS.

EPISODE 14

ALICIA IMPARTS 7 KEY TIPS ON HOW TO CREATE HIGH-

QUALITY COPY FOR ANY PURPOSE, REGARDLESS OF

WHETHER ITS ONLINE OR PRINT MEDIA. UNLESS YOU HAVE

DECADES OF EXPERIENCE IN WRITING BEST PRACTICE COPY,

THEN YOU’LL BENEFIT FROM ALICIA’S ADVICE.

EPISODE 15

MAREE SORTINO FROM THE SOCIAL SECRET, TAKES US

THROUGH 10 STEPS TO CREATE A STRONG CONTENT

STRATEGY FOR SOCIAL MEDIA.

IT’S SOMETHING THAT MOST ENTREPRENEURS STRUGGLE

WITH – LET’S FACE IT, ITS HARD TO CREATE THE NECESSARY

VOLUME OF INTERESTING, ORIGINAL CONTENT, WEEK IN,

WEEK OUT. MAREE IS AN EXPERT IN HER FIELD AND THIS

INTERVIEW GIVES YOU A MUCH DEEPER INSIGHT INTO

CREATING A WINNING STRATEGY.


EPISODE 16

LISTEN HERE

IN THIS EPISODE, KRISTIE DUTSON FROM INSPIRED

PORTRAITS DIVES INTO THE WORLD OF PROFESSIONAL

PHOTOGRAPHY AND UNCOVER THE SECRETS TO CREATING A

PROFESSIONAL PHOTOGRAPH.

KRISTIE IS ACCREDITED BY THE AUSTRALIAN INSTITUTE OF

PROFESSIONAL PHOTOGRAPHERS.

EPISODE 17

IN THIS EPISODE, WE TALK TO ZIGGY CLEMENTS, OWNER OF

ARTZ COLLECTIVE, ABOUT HER EXPERIENCE IN STARTING,

RUNNING AND MAKING ARTZ COLLECTIVE A SUCCESS.

ZIGGY HAS WORKED IN PERFORMING ARTS SINCE BEING A

CHILD AND HAS WORKED WITH SOME OF THE BIGGEST

NAMES – SUCH AS RHONDA BIRCHMORE – ON SOME OF

AUSTRALIA’S MOST WELL-KNOWN THEATRE AND TV SHOWS.

EPISODE 18

OUR GUEST FOR EPISODE 18 IS KATARINA NAVE OF SGP

CONSULTING. KATARINA’S BACKGROUND IS AS A SENIOR

EXECUTIVE, AND NOW SHE HELPS BUSINESSES REACH THEIR

POTENTIAL VIA HER COMPANY SGP CONSULTING

(SUSTAINABLE GROWTH & PROFIT). KATARINA GIVES WBS

PODCAST LISTENERS SOME NOT-TO-BE-MISSED TIPS FOR

SUCCESS.


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Okey is Co-Founder

Tina

Pixel Perfectionist

and

and web

(graphic

at WP Launch

designer)

She has worked as a

Me.

graphic and

corporate

designer for more

web

10 years, but

than

loves working

ultimately

world-changers,

with

yourself, to help

like

their online

make

our interview with

Read

Tina.

is passionate

Karen

providing

about

to people

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how they can use

on

that don’t

products

the harmful

contain

found in most

toxins

marketed

mass

simply switching

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they can access

stores,

that are better

products

them and their

for

our interview with

Read

Karen

is an entrepreneur

Anna

currently is the

who

of 3 businesses –

director

Fitness Australia,

Citrus

Australian Health

The

Wellness Co. and

and

Q Corpin

Anna

International.

is a heart-centred

She

fitness and

health,

professional

medical

is on a mission to

who

women on

educate

Fitness,

Health,

Mindset,

Nutrition,

and Fierce Self

Lifestyle

our Interview with

Read

Q Corpin

Anna

WINNERS 2017

13

January

Tina Okey

February

Karen Buttery

March

Anna Q Corpin

WP Launch Me Perpetual Health Citrus Fitness

household brands.

presence shine.

families.

Love.


from one

grown

to a team,

bookkeeper

to help businesses

ready

and small.

big

take care of

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from straight

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data entry to

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preparation,

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in

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Karen.

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the distance with

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them

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to buy a home or

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our interview with

Read

Tresna.

and we do this

integrity

our online

with

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programs

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program.

in the direct

people

industry, including

sales

plan, MLM &

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Network

our interview

Read

Tracey.

with

April

Karen Kennedy

May

Tresna McNally

June

Tracey Hall

Bookit

Bookkeeping

Tresna McNally

Aussie Home

Loans

Tracey Hall

Excelling in

Direct Sales

13

starting in 2009,

Since

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Bookit

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Tresna

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save

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deciding that

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Atwholesale2u was

at

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Atwholesale2u

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off

became a power seller

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products

100+. The options are

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using sublimation

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Emma

is the Director

Jessica

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of

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Hopscotch

practice in

psychology

Hopscotch &

Werribee.

has skilled

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health

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Jessica

parents who seek

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to

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parents.

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communicate

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children

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minimises

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Read

Jessica

is a

Carolyn

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Kinesiologist

owner of

business

EmpowerKin

speaker

Kinesiology,

workshop

and

and author of

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Happiness

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Depression.

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Kinesiology

Professional

including

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Carolyn

july

Emma Murnane

august

Jessica Cleary

September

Carolyn King

AtWholesale2U

Hopscotch &

Harmony

EmpowerKin

Kinesiology

born 2010.

different modalities.

printing.


Sortino is

Maree

about

passionate

small business

helping

navigate the big

owners

world of social

bad

without needing

media

constantly pay for

to

advertising!

has a strong

Maree

and

marketing

communications

and has

background

the last few years

spent

training roles.

in

she’s been

Specifically,

new business

assisting

build the

owners

and skills

knowledge

they require to run

that

businesses

their

Those that

effectively.

Maree will tell you

meet

super organised,

she’s

patient,

passionate,

personable

extremely

easy to work with.

and

our interview with

Read

Maree

is the co-founder of

Fay

Budgeting123.

is financial

Fay

coach, mum

readiness

an avid writer. She

and

passionate about

is

personal

everyday,

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Budgeting123

household

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budgets

& savings

spending

Empowering you

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live & live well within

to

top 3 three skills

Fays

believes makes you

she

Resilience

Persistence

our interview with

Read

Chan Fay

Vaina, Social

Kara

Brand Marketing

Media

Collaboration

and

takes you on

Specialist

journey to build,

a

and

communicate

an effective

execute

Marketing

Brand

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Strategy

business on your

your

is also her

Collaboration

and speciality

passion

built her own

having

My Mindful

business,

purely through

Year

From the

collaborating.

of that, Kara

success

offers mentoring

now

small business

to

as well as

owners

for Creative

workshops

to

Collaboration

your brand

maximise

THINK BIG

awareness.

our interview with

Read

Kara.

october

Maree Sortino

November

Fay Chan

december

Kara Vaina

The Social Secret Budgeting123 Kara Vaina

Social Media platforms.

your means.

successful.

Consistency


is an experienced,

Ingrid

and award

published

photographer,

winning

is passionate about

who

timeless

creating

for all women.

images

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Karm

photographer for

our

WBS Berwick

the

chapter

our interview with

Read

Ingrid

Artz Collective was

The

in 2000,

formed

as a

however

performer, I

professional

say I’ve been

would

my business as

running

personal brand and

my

professional

a

arts

performing

since I was

contractor

old, really. It

13yrs

strange but

sounds

when I started

that’s

paid for dance,

getting

our interview

Read

Ziggy

with

owns an online

Velda

- Almond Tree

shop

which

Designs,

in wall art and

specialises

Almond Tree

gifts.

set of her prints

Designs

included in the

were

TV Week Logie

2014

Gift Bags.

Awards

Tree Designs

Almond

have their products

often

in publications

featured

Home Beautiful and

like

Out.

Inside

our interview

Read

Velda

with

January

Ingrid Karm

February

Ziggy Clements

March

Kara Vaina

Karm

Photography

Artz Collective

Almond Tree

Desgins

acting and singing jobs

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