Green Austria
Green Austria
Green Austria
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PRESSE- UND INFORMATIONSDIENST DER STADT WIEN BURGENLAND TOURISMUS<br />
NÖ-WERBUNG/LAMMERHUBER<br />
The Vienna Region encompasses<br />
the Provinces of Vienna, Lower<br />
<strong>Austria</strong> and Burgenland and is<br />
the geographic and economic<br />
centre of an expanded Europe.<br />
The region demonstrates that the<br />
intelligent stimulation of a<br />
location can be successful in a<br />
globalized economy.<br />
Vienna Region: Booming<br />
Location at the Centre of Europe<br />
The Vienna Region encompasses three Provinces, Vienna, Lower <strong>Austria</strong> and Burgenland,<br />
and forms a dynamic and forward-looking economic region in the heart of Europe.<br />
The location provides optimal conditions for a range of sectors at the centre of a booming,<br />
cross-border market that includes the new EU member states.<br />
Nokia, eTel, Siemens, Baxter, Henkel<br />
CEE, Italian insurance firm Generali,<br />
McDonalds, Novartis and pharmaceutical<br />
giant Eli Lilly; the list of multinational<br />
corporations and enterprises which have located<br />
in the Vienna region continues ad infinitum.<br />
Some 300 international firms have<br />
relocated their Eastern European headquarters<br />
to the region which provides access to the<br />
growth markets in Central and Eastern Europe<br />
from a top business location. There are<br />
strong reasons behind these decisions, as the<br />
list of renowned companies suggests. The<br />
Vienna Region combines one of the most productive<br />
economic regions in the world with<br />
the chances and opportunities provided by<br />
bordering growth regions, due to the region's<br />
geographical location and historical ties to the<br />
booming markets in Central and Eastern<br />
Europe. Often cited, and still continuing unabated,<br />
is the important role played by <strong>Austria</strong>n<br />
businesses in Eastern Europe, especially<br />
domestic banking institutes, business consultants<br />
and insurance firms which provide<br />
international corporations from a wide range<br />
of sectors with immense advantages in the<br />
race for access to the Eastern markets from<br />
locations in <strong>Austria</strong>.<br />
Excellent Quality of Life<br />
The Vienna Region gets top marks for its<br />
quality of life, with a pristine natural environment,<br />
numerous top destinations for excursions<br />
and a variety of sport and leisure<br />
34 LOCATIONAUSTRIA 02/2006