Wisconsin PHC Contractor Fall 2018

LICENSING IS CRITICAL TO HEALTH AND SAFETY 

ECONOMY PROJECTED TO CONTINUE EXPANSION 

VOLUME 13, NUMBER 3 

FALL 2018 

Aging in Place 

Not Just 

For Boomers 

Master Plumbers/Heating & Cooling 

Contractors of Wisconsin 

THE OFFICIAL PUBLICATION OF THE PHCC WISCONSIN ASSOCIATION AND MASTER PLUMBERS/HEATING & COOLING CONTRACTORS OF WISCONSIN

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REPORTS 

6 President’s Letter 

To Give or Not to Give 

8 Executive Director’s Report 

Licensing Is Critical to Health and Safety 

10 From the Capitol 

Updates from the State and National Capitols 

INSIDE 

12 Economy Projected to Continue Expansion 

14 Aging in Place Not Just for Boomers 

18 Industry News 

DSG Hires Paul Kennedy as New CEO 

First Supply Appoints New Chief Operating Officer 

Laura Tofte Top 40 Under 40 in Distribution 

Bradford White CEO Retires; New CEO Appointed 

DSG’s Karl Wrobel Named to Top 40 Under 40 List 

DSPS Office has Moved 

Congratulations On Your Retirement Jim Murray! 

Mid-State Supply Hosts Condensing Boiler Training 

Water-Right Hosts 2018 Convention in Myrtle Beach 

Monroe Equipment Opens 4th Wisconsin Branch 

New Refrigerant Set to Debut 

OSHA/NSC 

By the Numbers 

Quotable 

30 HVAC Seminar – Gas Furnace Diagnostics 

32 Apprenticeship Statistics 

34 Plumbing Seminars 

36, 38 PHCC Auxiliary Scholarships 

40 Member Benefits 

40 Advertiser Index 

40 Calendar of Events 

41 Wisconsin Plumbing Code Book & POWTS 

42 Membership Application 


2017/18 BOARD OF DIRECTORS PHCC 

WISCONSIN ASSOCIATION 



PHCC Wisconsin Association 

P.O. Box 833 • Germantown, WI 53022 

888-782-6815 • Fax: 888-287-4116 

mail@phcc-wi.org 

President/Treasurer: Carol De Young, Countryside Plumbing & 

Heating, Inc., 321 Wisconsin Drive, New Richmond, WI 54017-2614, 

715-246-2660, carol@countrysideph.com 

Vice President/Secretary: Fred Gardner, Badger State, Inc., 

2507 Fortune Drive, Eau Claire, WI 54703-3898, 715-874-7777, 

fred@badgerstateinc.com 

Directors: Tyler Arndt, Arndt & Son Plumbing, P.O. Box 70, 

Brooklyn, WI 53521, 608-455-6392, arndtplumbing@frontier.com 

Matt Bub, Dave Jones Inc., 2225 Kilgust Road, Madison, WI 53713, 

608-268-7531, mbub@davejonesinc.com 

John Buresh, Tweet/Garot Mechanical, 2545 Larsen Road, 

P.O. Box 11767, Green Bay, WI 54307-1767, 920-498-0400, 

john.buresh@tweetgarot.com 

Dan Callies, Oak Creek Plumbing, 640 E. Ryan Road, Oak Creek, WI 

53154, 414-762-4060, danc@oakcreekplumbing.com 

Bernie Friedenfels, Bernie’s Well & Water, LLC, PO Box 547, Baileys 

Harbor, WI 54202, 920-559-6652, berniesww@gmail.com 

Jeffrey Kuhn, S&K Pump & Plumbing, Inc., 20880 W. Enterprise Avenue, 

Brookfield, WI 53045, 262-782-7190, jeff@snkpump.com 

Cal Watters, Watters Plumbing, 1303 Midway Road, P.O. Box 118, 

Menasha, WI 54952, 920-733-8125, cwatters@wattersplumbing.net 

Industry Partner Reps: Howie Heier, Hydro-Flo Products, 3655 N. 

124th Street, Brookfield, WI 53005, 920-428-2001, hheier@hydro-flo.com 

Jon Hirsch, Auer Steel & Heating Supply, 2935 W. Silver Spring Drive, 

Milwaukee, WI 53209, 414-349-0019, jon.hirsch@auersteel.com 



Rob Spence, Rundle-Spence, 2800 Industrial Drive, Madison, WI 53713, 

608-222-0636, robs@rundle-spence.com 

PHCC National Director (Zone 3): Jeff Berndt, Best Plumbing 

and Best Bath, 5080 8th Avenue, Marion, IA 52302, 319-393-0255, 

jeffb@bestbathplumbing.com 

Executive Director: Jeff Beiriger, P.O. Box 833, Germantown, WI 53022, 

888-782-6815 • Fax: 888-287-4116, jeff@assocmgmtservices.com 

Cover Photo from iStockphoto.com 

12 

14 

The Wisconsin PHC Contractor is published four times a year for 

the Wisconsin Association of Plumbing-Heating-Cooling Contractors 

Senior Editor - Jeff Beiriger 

Advertising and Editorial Office: 

Ron Sonntag Public Relations 

9406 N. 107th Street Milwaukee, WI 53224 

p | 800.969.0200 f | 414.354.5317 | www.rspr.com 

Advertising Inquiries: Patty Johnson, Ron Sonntag Public 

Relations, 800-969-0200, ext. 103, E-mail: patty@rspr.com. 

Editorial Submissions: Cynthia Marsh, Ron Sonntag Public 

Relations, 800-969-0200, ext. 104, E-mail: cynthia@rspr.com. 



4 The Wisconsin PHC Contractor FALL 2018

BY CAROL DE YOUNG 

TO GIVE OR NOT TO GIVE 

CAROL DE YOUNG 

President, Countryside 

Plumbing & Heating 

She can be reached at 

715-246-2660 or 

carol@countrysideph.com 

Please allow me to vent 

for a while—how do you 

choose what charitable 

causes your company 

supports? It seems to me that 

everyone in town labels the 

local plumbing and HVAC 

business as a great place for 

a handout. Not that a lot of 

the causes aren’t valid and 

vital, but how do you choose 

who to contribute to and 

who to say NO to? 

Unlike some industries, 

my checkbook does not 

allow me an endless supply 

of cash, but I also try to be 

compassionate to those less 

fortunate than me. 

I recognize the future of our community is being built in 

our local school district, so I try to support them with ads 

in their athletic programs and 

sponsoring their fund raisers. 

I know our local churches are a huge part of my customer 

base, so I like to contribute to their causes and needs. When 

a local family experiences a tragedy like a major illness, 

home fire, or loss of a child, my heart goes out to them and I 

recognize how blessed I am to not go through something like 

that. Our military, law enforcement, fire and EMS neighbors 

have given so much for our freedoms and protection – how 

can we ever completely repay that debt? Children with 

special needs will always tug at my heartstrings. These are 

all good causes that I try my best to contribute to, but where 

do we draw the line? 

If little Betty Lou has set her life goal to be the next Junior 

Miss Wisconsin, should I write a check to help her achieve 

that dream? If every one of the local golf courses (and we 

have a lot around here) calls me to sponsor an ad in their golf 

guide or a sign near their tee box, should I write a check for 

$400 because the salesman thinks I can recoup that cost on 

just one service call!?!? Just because I won the low bid on a 

major local commercial job after leaving every extra dime 

of profit on the drafting table in order to come in low and be 


I don’t think a day goes by 

without someone stopping in 

my office or calling me with an 

“opportunity” to contribute to a 

cause or to market my business. 

proud to work in our own hometown, do I need to contribute 

to their employee appreciation picnic? The local radio 

station wants me to support a public service announcement 

recognizing our local veterans, but the check goes out to the 

radio station and not a dime goes to our local veterans. Is 

that a good cause? It’s national FFA Week and the newspaper 

wants to print a tribute page to them, but once again, not a 

dime goes to our future agriculture leaders!! 

I don’t think a day goes by without someone stopping in 

my office or calling me with an “opportunity” to contribute 

to a cause or to market my business. But when is enough just 

too much? There are no easy answers and each of us has 

to measure our level of compassion with a different tape 

measure. I feel bad to say NO to something that someone 

else is so passionate about, but sooner or later my charitable 

budget gets stretched to the max! I would love to hear from 

any of you reading this article about how you address this 

challenge in your business. 

FALL BRINGS FUN AND CONNECT 

It’s been an amazing summer that arrived on the heels of 

a long, seemingly endless winter, and now the colors of fall 

will surround us very soon. My grandkids are preparing 

for a new school year, and my schedule is filling with all the 

fall sports like football and volleyball, and later there will be 

hockey and basketball. It is such an exciting time and I am 

looking forward to every moment and every detail. Along 

with the various activities of all my “Grands,” we are also 

excited at our house for a fresh new NFL season following the 

Green Bay Packers! 

In early October, I am preparing to pack my bags and head 

to Albuquerque for the National PHCC Convention/Connect 

2018! The national events are always a great experience but 

to be in Albuquerque at the same time as the Hot Air Balloon 

Festival should be an extra special treat. My husband and 

I have extended our plans a few extra days to be able to 

see the balloons and experience this amazing event. Stay 

tuned for the next PHC Contractor magazine to hear more 

about my experiences and all the new things I hope to learn 

about in the world of plumbing and HVAC! If you ever have 

the opportunity to attend a national convention, I highly 

recommend it. Everyone who attends will learn something 

new that can make your job, or your business, stronger and 

more successful. 


The Wisconsin PHC Contractor 

7

Executive Director's 

REPORT 

BY JEFF BEIRIGER 

LICENSING IS CRITICAL TO HEALTH AND SAFETY 

We’ve reported previously in this 

magazine that the Department of 

Safety & Professional Services was 

charged with the responsibility 

of producing a report regarding 

occupational licensing. That report 

must be submitted to the Governor 

and the Chief Clerks of the State 

JEFF BEIRIGER Assembly and State Senate no later 

than December 31st of this year. 

To be sure, the fate of these reports will depend on the 

outcome of the elections this November, but that doesn’t 

mean that this is a purely binary outcome. Republicans 

won’t necessarily act on every recommendation of the 

DSPS just as Democrats won’t ignore the recommendations. 

Nationally, the early discussions about occupational licensing 

were happening during the last year or two of the Obama 

administration, so the issue is one that would seem to 

transcend party lines. 

The legislation that required the study (2017 Wisconsin 

Act 59, the State Budget) asked the Department to report its 

recommendations based on the following: 

(a) an evaluation of whether the unregulated practice of 

the profession, occupation, or trade can clearly harm or 

endanger the health, safety, or welfare of the public, and 

whether the potential for the harm is recognizable and 

not remote or speculative; 

(b) an evaluation of whether the public reasonably benefits 

from the occupational license requirement; 

(c) an evaluation of whether the public can be effectively 

protected by any means other than requiring an 

occupational license; 

(d) an analysis of whether licensure requirements for the 

regulated profession, occupation, or trade exist in other 

states; 

(e) an estimate of the number of individuals or entities that 

are affected by the occupational license requirement; 

(f) an estimate of the total financial burden imposed on 

individuals or entities as a result of the occupational 

licensure requirement, including education or training 

costs, examination fees, private credential fees, 

occupational license fees imposed by the state, and other 

costs individuals or entities incur in order to obtain the 

required occupational license; 

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(g) any statement or analysis provided by the agency or 

board administering the occupational license; and 

(h) an evaluation of the tangible or intangible barriers 

people may face in obtaining an occupational license. 

It’s not very difficult to make an 

argument that the unregulated 

practice of plumbing would 

harm or endanger the health, 

safety, or welfare of the public. 

We don’t have to speculate; we 

just have to look at a history 

book or visit a developing 

nation. 

Keeping in mind that the DSPS has oversight over hundreds 

of licenses it issues, Act 59 requires the DSPS to look at all of 

the occupational licenses in the state, including those issued 

by other agencies. It’s a tall order to go through this 8-point 

analysis for so many licenses, but the DSPS is diligently 

working toward the completion of its report, enlisting the 

input of their staff and that of other agencies who have 

oversight for the licensing programs. 

It’s not very difficult to make an argument that the 

unregulated practice of plumbing would harm or endanger 

the health, safety, or welfare of the public. We don’t have to 

speculate; we just have to look at a history book or visit a 

developing nation. We know there is a causal link between 

public health and the quality of water that we drink. 

Handling waste properly not only prevents the spread of 

disease, it also has a positive effect on the environment. 

To our way of thinking, plumbing licensing does benefit the 

public and there really is no other way to accomplish this 

end. While the public may be deceived into thinking that 

plumbing is nothing more than plastic and glue, the reality 

is that it’s years of studying the codes. Plumbers, possibly 

more than any other trade, need to know the “why” behind 

their installation and that requires years of training, not a 

weekend workshop at the home improvement center. 

Clearly, licensing laws exist in other states, including all of 

our neighboring jurisdictions and the nearly 10,000 license 

holders in Wisconsin are responsible, through the fees they 

pay, for financially supporting the agency that regulates it. 

Licensing wasn’t imposed on the industry. Rather, it was the 

industry that asked to be licensed and we put our money 

where our mouth is. The industry entered into a partnership 

with the state government – for the good of the public – and 

asked government to do those things that private industry 

couldn’t, like developing a code, creating a licensing process, 

reviewing products and project plans, inspecting work, and 

enforcing the statutes when necessary. 

Are there barriers to getting a license? No more so than 

any other trade or profession that requires some coursework 

and a demonstration of competency, but many of the licensed 

professions prevent people from practicing until they are 

fully licensed. In our case, we have opportunities right now 

for those who are willing to become a part of the industry 

and we can put them to work today as a pre-apprenticeship 

and, ultimately, apprentice. There, they can learn the trade 

and earn higher wages as their time in the classroom and 

in the field progresses. With the need for plumbers ever 

increasing – both to accommodate growth in the industry 

and to replace an aging workforce – the barriers to entry 

have seldom been lower. 

Edwin Chadwick, in 1842, wrote a report that would 

begin a slow transformation in London and in doing so, he is 

considered by many the father of sanitation. In a document 

simply titled “Sanitary Report,’ Chadwick offers this solution 

to what ailed London: 

“The primary and most important measures, and at the 

same time the most practicable, and within the recognized 

province of public administration, are drainage, the removal 

of all refuse of habitations, streets, and roads; and the 

improvement of the supplies of water.” 

Now 175 years later, we shouldn’t be rehashing a discussion 

about the need for licensed plumbers. When nobody gets 

sick, it’s not because what we do isn’t necessary. Rather, it’s 

precisely because what we do is so important and because 

we’re very good at what we do! 

Out of sight is no reason to be out of mind. Behind the walls 

and under the ground, our industry continues to protect the 

health and safety of Wisconsin, the United States, and the 

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From the 

CAPITOL 

UPDATES FROM THE NATIONAL AND STATE CAPITOLS 

DOL TASK FORCE ON 

APPRENTICESHIP SUBMITS 

FINAL REPORT TO THE 

ADMINISTRATION 

The U.S. Department of Labor’s 

Task Force on Apprenticeship 

Expansion (created by President 

Trump’s Executive Order in June 

2017) submitted its long-awaited 

for Task Force Final Report, 

providing a strategy for creating 

more apprenticeships in the U.S. 

through an “Industry-Recognized 

Apprenticeship” model. 

U.S. Labor Secretary Acosta 

said, “Apprenticeships give 

students proven and meaningful 

ways to gain skills and kick-start 

fulfilling careers.” U.S. Commerce 

Secretary Ross added, “The 

current half a million apprentices are simply not enough to 

fill the more than six million unfilled jobs at U.S. companies in 

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Nationally, PHCC is interacting with the Task Force and the 

White House on matters related to apprenticeship and skilled 

trades training. 

PHCC HOLDS ANNUAL LEGISLATIVE CONFERENCE 

PHCC National held its annual Legislative Conference 

May 22-23 in Washington, D.C. The group delivered a unified 

message to members of Congress about ongoing challenges 

that will have a long-term impact on the p-h-c industry and 

the country. 

PHCC members advocated for increased water system 

infrastructure spending, workforce development, and 

career and technical education, while thanking congressional 

members for recently passed tax reform. PHCC members 

expressed key support for workforce development 

through the Promoting Real Opportunity Success and 

Prosperity through Education Reform (PROSPER) Act and the 

reauthorization of the Water Infrastructure Finance and 

Innovation Act (WIFIA). 

PHCC National President Laurie Crigler set the tone for 

the event prior to meetings on Capitol Hill. “Politics is NOT a 

spectator sport and your involvement is key to successful 

advocacy at all the levels ... local, state and national. None of 

this works without you,” she said. 

Reid Wilson, National Correspondent for The Hill, shared his 

insight into the 2018 midterm elections, the current political 

climate, and political trends. Reid pointed out that Americans 

have moved beyond dividing themselves along the typical 

ideological lines. “Now, we’re dividing ourselves culturally, 

generationally and geographically, too. It’s a worrying trend 

that future politicians are going to have to contend with for 

years to come…[and] repairing this rift is going to take work.” 

The next PHCC Legislative Conference is scheduled May 7-8, 

2019, on Capitol Hill. 


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ECONOMY PROJECTED TO 

According to Dr. Elliot Eisenberg (Graphs and Laughs), an 

expert on economics and public policy: 

From an economic standpoint, says Eisenberg, the next 

12 months look good, despite the current political climate in 

Washington. The United States is currently in the midst of the 

second most protracted economic recovery in our history, 

and the chances of sliding into a recession remain low, at close 

to 10 percent. The global economy is strong with even Greece 

and Portugal coming out of their respective recessions, and 

the U.S. dollar has stabilized and is no longer weakening. 

Though inflation is rising, it’s doing so slowly, allowing the 

Fed time to adjust rates at a slower pace and avoid curtailing 

current economic growth. In fact, this is the best economic 

growth we’ve seen since the beginning of the recession back 

in 2008. 

Eisenberg cautions, “The one wildcard in all this is trade.” 

Should the president suspend or terminate the North 

American Free Trade Agreement (NAFTA), one likely result 

is a trade war with China, which would inevitably weaken 

growth, at least in the short-term. The cumulative effects are 

the more significant concern. 

A CONFIDENCE BOOST 

Consumer confidence is strong 

as American households are 

taking control of their personal 

debt. Small business confidence 

has seen a boost as President 

Trump has followed through 

on his campaign promises of 

small business deregulation, tax 

reform and an increase in deficit 

spending. 

Part of the boom in the economy 

is from December’s $1 trillion-plus 

in net tax cuts and the $400 billion in spending increases that 

were passed in February. These two factors should raise 

near-term GDP by half a point. With the jump in GDP, the Fed 

is likely to raise rates four times this year – each time by 

one-quarter point – rather than three times, as is the norm. 

This approach keeps the economy stable and enables the Fed 

to hit its target annual inflation rate of two percent. 

INFRASTRUCTURE SPENDING 

There has been much discussion in Washington regarding 

infrastructure spending, but, as yet, there is no legislation in 

place or pending. Current speculation indicates infrastructure 

negotiations are unlikely before Congress convenes in 

January 2019, and even that is uncertain. At issue is the onefor-five 

federal financial matching proposal and the strong 

push for user fees, something not economically feasible in 

many cases. Both face stiff opposition from Democrats and 

rural state representatives. 

LABOR SHORTAGE 

One of the most significant issues plaguing the economy is 

the current labor shortage. Labor force growth peaked in 

2014 at three million but has steadily declined to 2.1 million, 

where it stands now. Roughly 82 percent of builders report 

a shortage of workers, compared to just 13 percent in 2011. 

With the current national unemployment rate at just 

under 4 percent, it is difficult to bring new workers into 

the workforce. Additionally, both population growth and 

immigration numbers have slowed, further contributing 

to the labor shortage. Wage growth has been steadily 

improving but is hovering at 2.6 percent. By 2020, a higher 

deficit, interest rates, and inflation, coupled with the slow 

labor force growth, likely will force the Fed to intervene to 

address these inflationary pressures. 

Eisenberg notes, “This is an ideal time to invest in laborsaving 

technology to boost output. Fortunately, due to the 

recent tax reform, tax treatment of purchases of plant and 

equipment are more favorable today than at any time in 

recent memory.” 

CONSTRUCTION ACTIVITY 

Public spending on infrastructure such as roads, airports, 

sewers and such has remained 

static for the past several years 

and is unlikely to see significant 

growth in the near future. 

National construction activity is 

robust overall, with the current 

NRCI Reading for the second 

quarter of 2018 sitting at 62.2, up 

from 60.4. 

The housing market, however, 

is struggling. Contributing factors 

including the labor shortage, 

staggeringly high input and 

regulatory costs, and rising land 

costs. Together, these factors make 

it likely that single-family housing starts will rise by no more 

than 5 percent over the next 12 months, while multifamily 

activity likely will remain stagnant. 

On the other hand, remodeling activity looks to grow by up 

to 7.5 percent over the next 12-18 months. Fewer affordable 

new homes are being built, resulting in low inventory. Home 

prices are consistently trending upward, boosting home 

equity, so many homeowners are choosing to remodel rather 

than move. 

Nonresidential construction activity will likely be slow 

for the rest of 2018. First quarter starts dropped 15 percent. 

Overall, activity has been trending upward for the past 

six or seven years, though momentum has been slowing 

since 2012. The most active sectors are commercial and 

lodging, followed by office and educational construction, 

which, despite an occasional dip, have remained strong. 

Warehouses, in particular, are in high demand as Americans 

increasingly choose to shop online. Following a decadelong 

trend, both healthcare construction and spending on 

religious buildings have steadily declined, and this is unlikely 

to change, particularly for healthcare construction due to 

the uncertainty surrounding the debate over the Affordable 

Healthcare Act. 


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13

Aging in Place 

Not Just 

For Boomers 

Bathroom adaptability and 

accessibility continue to 

be a growing trend among 

homeowners who envision 

staying in their homes as 

long as possible. 

By 2030, 71.5 million individuals or 20 percent of 

our population will be age 65 or older and 80 

percent of them are looking to age-in-place. 

In response to North America’s diversifying 

demographic, Duravit is predicting a heightened 

demand for aging-in-place features within the 

bathroom scene. Consumers are embracing wallhung 

toilets, bidets and bidet seats more than ever 

before. Generational demographics may also be 

driving this shift - as millennials’ focus on wellness 

could motivate the push towards bidets for their 

health benefits, while baby boomers may opt for this 

European standard as a retirement-friendly perk. 

A taller toilet, from 17 to 19 inches off the floor, like 

Mansfield’s SmartHeight, Kohler’s Comfort Height or DXV 

Right Height is a more comfortable height for everyone. 

Ease of use also is enhanced by flushing with just a wave 

of the hand or a push of a button, available from several 

manufacturers. 

Ronn Jefferson, Geberit product marketing manager, noted 

that Geberit continually researches aging-in-place trends 

and other demographics. “Our participation in such studies 

enables us to educate designers, architects, and others 

on these trends,” he said. “For example, we were asked to 

present at the latest KBIS Educator’s Forum earlier this 

year, which is a forum for educators of designers. 

Our topic was “The Bathroom Design Puzzle.” We 

discussed how Geberit educates designers 

and architects about universal design and 

the role of in-wall systems. One of the main 

points that caught the designers’ attention 

was that the toilet is off the floor, which 

opens up the entire floor for easy 

cleaning. A damp mop takes care of it all. 

This is a great benefit for the aging-inplace 

population, with more and more 

people wanting to stay in their own 

homes as they age.” 

Photo courtesy of Kohler 

The idea is that the 

home can be lived 

Photo courtesy of Grohe 

in comfortably by 

all members of the 

house and manufacturers are turning out products that do 

not look institutional. 

RE-IMAGINING THE SHOWER 

According to a 4th quarter 2017 survey by the American 

Institute of Architects (AIA), homeowners are more and more 

embracing design elements meant to aid aging-in-place, 

including larger walk-in showers, doorless/no threshold 

showers and stall showers without tubs. 

For those who aren’t comfortable standing in a 

shower, the ADA recommends a bench on the opposite 

wall of the showerhead and a 60-inch hose that enables 

fixed showerhead and handheld use. An enlarged 

walk-in shower with a bench seat and recessed 

niches meets the needs of all generations. 

Handheld showers with a slider bar can 

accommodate both those who need to 

sit in the shower as well as those who 

can stand. Moen’s Annex Shower Rail 

System works with any shower 

Photo 

courtesy of 

Delta Faucet 

valve, shower arm, showerhead 

or handshower. It features a built- 


in, two-function diverter to switch from showerhead to 

handshower. 

Furthering ease of use, manufacturers continue to 

develop showerheads that can be controlled by voice 

or touchscreens. American Standard offers the Spectra+ 

eTouch showerhead, which includes a remote control 

to mount on any shower surface, providing a stylish, 

ergonomically-designed solution for users who have 

difficulty reaching the showerhead due to age, height or 

mobility restrictions. 

Thermostatic or anti-scald controls can protect both 

adults and children. GROHE SmartControl is also equipped 

with GROHE TurboStat ® technology, a metal thermostat 

handle that delivers preferred water temperature 

to the user within fractions of a second and keeps the 

temperature consistent for the duration of the shower. 

A SafeStop button prevents users from inadvertently 

raising the water temperature to more than 100 

degrees Fahrenheit and GROHE CoolTouch ® technology 

removes the risk of scalding by preventing the exposed 

metal surfaces from heating up. 

While master bath remodels still continue to be 

dominated by vast shower spaces, walk-in tubs can 

provide a soothing, healing experience. To that end, 

Kohler offers the Elevance Rising Wall bath and American 

Standard offers walk-in air baths, walk-in whirlpools, 

and combo massage tubs. 

Grab bars – of course – around toilets and tubs, are not 

only functional but beautiful, too. Manufacturers such as 

Jaclo, Rohl, Moen and Kohler offer grab bars in a variety 

of finishes and styles. 

Photo courtesy of American Standard 

T&S IS HERE 

Contractors know how important it is to have 

the right resources in place — and so does T&S. 

That’s why we offer a vast selection of high-quality 

plumbing products for a wide range of markets 

and applications, delivering world-class innovation 

and reliability when it matters most. 

Learn more at tsbrass.com/markets. 

EDUCATION HEALTHCARE PUBLIC VENUES COMMERCIAL OFFICES 

T&S plumbing products represented in Wisconsin by: (Eastern) Process & Mechanical Systems Inc. - 262-691-9991 

(Western) Hamel Associates Inc. - 952-835-5570 

TSB_3050 2018 PHCC 7.675x5.indd 7 



8/13/18 11:03 AM 

15

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Industry 

NEWS 

DSG HIRES PAUL KENNEDY AS NEW CEO 

DSG has added Paul Kennedy as its Chief Executive Officer (CEO). Starting June 11, Kennedy 

will lead DSG’s management efforts and oversee the company’s business operations. He 

will be based out of DSG’s Plymouth, Minnesota, office but will also spend considerable 

time at DSG’s 33 locations throughout Minnesota, Montana, North Dakota, South Dakota and 

Wisconsin. 

Before joining DSG, most recently Kennedy served as President and COO of Midwestbased 

First Supply. Prior to that, he spent 20 years in progressively senior management 

roles with Westburne Supply, Ferguson Enterprises and Woseley in Canada. Tracing his 

roots, Kennedy’s career began as a Navy Intelligence Officer, then shifted to management 

of a plumbing and HVAC contractor in upper Minnesota. He’s been part of the trade 

industries ever since. 

“This is an exciting time for DSG,” said Tom Ferree, chairman of DSG’s board of directors. 

“Paul is not only a strategic visionary, he is also very effective at putting those ideas into 

action. This is exactly what our customers and our employee owners require.” 

DSG is one of the Midwest’s leading distributors of innovative products and services 

serving the plumbing, HVAC/R, electrical, utility, communications, waterworks and automation trades. Headquartered in 

Fargo, North Dakota, DSG is an employee-owned company with nearly 700 employee owners. 

-Garage Catch Basins 

-Grease Interceptors 

Standard and Custom 

-Custom Drainage 

Structures 

405 S Arch St. 

Janesville, WI 53548 

608-752-6507 

sales@dalmaray.com 

FIRST SUPPLY APPOINTS NEW CHIEF 

OPERATING OFFICER 

First Supply is pleased to announce 

the appointment of Mike Meiresonne 

to the role of chief operating officer of 

its distribution company. 

After joining First Supply, 

Meiresonne has been on a steady 

progression through the regional and 

corporate ranks, including branch 

management, sales management, 

general management and director of 

sales and marketing, 

“I am extremely excited and 

honored to accept the position of COO – 

Distribution at First Supply,” Meiresonne said. “The company has a 

firm foundation and a prestigious legacy of over 120 years to build 

upon. Spending my entire professional career in this industry 

has allowed me to recognize and embrace the ever-changing 

landscape in distribution and I will not be hesitant in trying new 

and innovative ways of enhancing the customer experience.” 

Meiresonne will be based out of the distribution headquarters 

in Madison, Wisconsin, and will report directly to the chairman 

and CEO, Joe Poehling. 

“First Supply is very fortunate to have had Mike on the team,” 

Poehling said. “Being able to appoint a COO of distribution from 

within is incredibly valuable including having a smooth transition 

to Mike’s leadership who already has a solid understanding of 

how First Supply operates. Along with Katie Poehling-Seymour 

and Todd Restel, the 5th generation of Poehling family company 

leadership, this team brings a young, energetic and potentially 

long and very bright future for the company. 


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19

Industry 

NEWS 

LAURA TOFTE TOP 40 UNDER 40 IN DISTRIBUTION 

Distribution Center magazine listed the Top 40 Under 40 in 

the distributing industry for HVAC and plumbing supplies. 

Included in the list was Laura Tofte, director of marketing for 

Auer Steel & Heating Supply Co. 

She previously held positions with Auer Steel as marketing 

manager of parts and supplies and sales manager of the 

Twin Cities territory. 

To Tofte, HVACR distribution is all about customer service. 

“Do what you are going to do when you say you are going to 

do it and you will succeed because 

the vast majority of the people you 

are competing with will not,” she 

said. “Learn your products, know 

them inside out and backwards, 

become passionate about what 

those products do and how they 

will help to solve problems, and, 

again, the sales will come.” 

BRADFORD WHITE CEO RETIRES; NEW CEO APPOINTED 

After a 40-year career with Bradford White Corporation, 

Nicholas J. Giuffre, CEO has retired effective July 31. Succeeding 

him is R. Bruce Carnevale, who also serves as president of 

Bradford White. 

“Bruce has been a proven leader throughout his 22-year 

career at Bradford White, and he has assembled a talented 

and dedicated team across our corporation that will assure 

the success of our company and customers well into the 

future,” Giuffre said. 

Carnevale will have overall 

responsibility for Bradford White 

Water Heaters, Laars Heating 

Systems, Niles Steel Tank and 

Bradford White Canada. 

Carnevale began his career 

with Bradford White in 1996, 

serving as the product manager 

of international sales. Since June 

of 2017, he has been serving as Nicholas J. Giuffre 

president and COO. He is a member 

of the corporation’s board of 

directors, a trustee of the company’s 

Employee Stock Ownership Plan 

(ESOP), and actively serves on 

several committees and boards in 

support of the plumbing and HVAC 

industries. 

Giuffre joined Bradford White 

in 1978 following his graduation 

from Bloomsburg University. His R. Bruce Carnevale 

impressive career exemplified a 

true “from the bottom up” success story as Giuffre worked his 

way up from an entry-level telephone representative to his 

role as the leader of Bradford White Corporation. 

Giuffre’s accolades include the prestigious Golden 

Eagle Award from AIM/R – Association of Independent 

Manufacturers’ Representatives, given to those who are most 

supportive of the role of manufacturer’s representatives in 

the plumbing/HVAC industry. In 2011, he was honored by the 

American Supply Association (ASA) as recipient of the Fred 

V. Keenan Lifetime Achievement Award, in recognition of his 

contributions and achievements in support of the industry’s 

wholesale community. Most recently, he served as chairman 

of the Karl E. Neupert Education Foundation Endowment 

Investment Committee of the ASA and as an executive board 

member of the Air-Conditioning, Heating, and Refrigeration 

Institute (AHRI). 


Avoid "Boiling Point Moments" 

Gregory “Jack” Daniels, left, and Howard Endres, right. 

Service Before, During, and After the Sale. 

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9 p.m., or on the weekend, Hot Water Products is there for 

you. Our knowledgeable team is available for troubleshooting, 

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Check out our Boiling Point Moments video at HotWaterProducts.com.

Industry 

NEWS 

DSG’S KARL WROBEL NAMED TO TOP 40 UNDER 40 LIST 

DSG’s Karl Wrobel, branch manager of the company’s 

La Crosse, Wisconsin, office, was recently acknowledged 

as one of the “Top 40 Under 40” in the HVAC/R industry by 

The News, a weekly industrial periodical. This list includes 

40 individuals (who are under 40 years of age) who have 

exhibited outstanding leadership in driving the HVAC/R 

industry into the future. 

Wrobel got his start in the HVAC/R industry working with 

an HVAC and plumbing contractor before starting his own 

Texas-based HVAC contracting business in 2001. He then 

joined DSG (known as W.A. Roosevelt at the time) as a sales 

manager in 2008, and became branch manager of the La 

Crosse location in 2014, where he still serves today. Wrobel 

has been a member of the advisory board at Wisconsin 

Technical College and is an advocate for the HVAC/R industry 

through the American Society of Heating, Refrigerating and 

Air Conditioning Engineers, Inc. (ASHRAE) and through his 

support of various contractor 

training and development 

programs. In addition, he was 

named one of The Electrical 

Distributor magazine’s “30 Under 

35: Rising Stars of the Electrical 

Industry” in 2014. 

“I’m honored to receive this 

recognition,” Wrobel said. “I am 

extremely passionate about all of the industries that DSG 

serves, but HVAC/R always holds a special place for me. From 

my time as an independent contractor to my current position 

as a manager and an employee-owner of DSG, my goal has 

always been the shared success of everyone involved. That’s 

why we focus so much on training, resources and solutions. 

When HVAC/R contractors are able to grow and profit, it 

benefits us all.” 

DSPS OFFICE HAS MOVED 

The DSPS Madison office has relocated to the Hill Farms State Office Building, 4822 Madison Yards Way, Madison, WI 53705. 

The agency’s reception area is located on the 2nd floor. All walk-in counters have resumed operation at the new location and 

the phone number remains the same. 

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CONGRATULATIONS ON YOUR RETIREMENT JIM MURRAY! 

Industry 

NEWS 

There was a celebration at Homestead Hollow Park in Germantown as friends, relatives and business associates came together 

to send Jim Murray off on his next great adventure! At the event, Jim was presented with a “Golden Pump” commemorating 

his 40-plus years in the business. 

ADVANCE TABCO 

V A L V E 

A Watts Industries, Co. 

TM 

A WATTS Brand 

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23

Industry 

NEWS 

MID-STATE SUPPLY HOSTS CONDENSING BOILER TRAINING 

Mid-State Supply, along with manufacturer representative, Midwest Sales and Marketing, hosted condensing boiler 

training. Renowned U.S. Boiler trainer, Ron Beck, presented boiler sizing, venting, maximizing efficiency, primary and 

secondary piping, control setup, annual maintenance and troubleshooting. The U.S. Boiler condensing display van was on-site, 

so over 40 attendees were able to use the knowledge Ron was presenting firsthand. 

WATER-RIGHT HOSTS 2018 CONVENTION IN 

MYRTLE BEACH 

Water-Right, an independent original equipment manufacturer in the 

water treatment industry, held its dealer convention June 20-22 at the 

Kingston Plantation in Myrtle Beach. The event is held every two years as an 

opportunity to award leaders within its Clear Choice Water Group network, 

educate them on industry shifts and show the company’s appreciation to its 

customers. 

“The growth and positivity we see within this group is amazing,” said Erik 

Koglin, field manager for the Clear Choice Water Group. “This year’s theme 

was ‘Partners In Progress’ because we truly feel that we are only successful 

by working together with our dealers.” 

Sessions available to attendees included an in-depth look at the millennial 

generation presented by keynote speaker, Matt Beaudreau from the Center 

for Generational Kinetics. He provided insight on how water treatment 

dealers can better reach millennial consumers, as well as key factors to 

consider when hiring them on their staff. 

Additional breakout sessions featured dealers sharing their success in 

advertising through social media platforms, future plans Water-Right has 

for their branded websites, as well as learning about the latest technological 

innovations coming to the WaterCare and Evolve product lines. 

“This is the fourth dealer convention we have hosted since starting the 

Clear Choice Water Group network, and they just keep getting better,” said 

Kurt Gruett, president of Water-Right, Inc. “It really gives us a chance to give 

back to our dealers in a fun and valuable way.” 

To learn more about Water-Right’s Clear Choice Water Group, call Erik 

Koglin at 800-777-1426 or visit www.water-rightgroup.com/dealer-inquiry. 


Plumbing Is Primary at Able K | B | S 

Kitchen & Bath Showplace 

We’re not just product specialists. We’re a team of 

plumbing experts ready to help you find the perfect 

solution for your project. 

Experience our 7,000-square-foot showroom for an 

uncommon selection of fixtures and faucets, and where 

great design is around every corner. 

We offer brands other showrooms don’t have 

(including but not limited to): 

Blanco • Brizo • Delta • Gessi • Graff • Kohler • Kallista • 

Madeli • Rohl • Stone Forest • Wetstyle 

Check out our 15 plumbed kitchen faucets, 24-foot wet shower display, 

a fully functioning Kohler DTV Shower, and more! 

Visit us soon to see why our staff and products make us the preferred 

showroom for plumbing professionals in southeastern Wisconsin. 

www.ablekbs.com 

262-312-9038 

1650 S. 108th Street • West Allis

Industry 

NEWS 

MONROE EQUIPMENT OPENS 4TH 

WISCONSIN BRANCH 

Monroe Equipment announces that they have signed a 

lease on a property for its 4th branch in Wisconsin Rapids, 

Wisconsin, opening on Aug. 1. This joins a recently opened 

branch at 441 27th St. in Caledonia, Wisconsin. 

NEW REFRIGERANT SET TO DEBUT 

Honeywell has announced a new refrigerant, R-466A to 

contend as a replacement for R-410A. The new refrigerant 

has projected benefits of being lower GWP, non-ozone 

depleting, and has a preliminary ASHRAE rating of A1 (nonflammable). 

Early testing indicates that switching to the new 

product would require minimal changes to equipment and 

no additional training for installation and repair technicians. 

PHCC will keep members informed of the implementation of 

R-466A as it progresses. Additional information is available 

from Honeywell. 

OSHA/NSC 

Fatigue is a growing problem affecting the workforce. 

Research shows 13 percent of workplace injuries can be 

attributed to fatigue, a dangerous byproduct of a society 

that operates 24 hours a day. A National Safety Council 

(NSC) survey of workers reports that: 

• 90 percent of employers want to understand root 

causes of employees’ fatigue, but only 55 percent say 

they will adjust schedules or tasks 

• 74 percent underestimate the prevalence of fatigue 

in the workforce 

• 73 percent do not communicate to employees about 

fatigue 

• 61 percent do not believe employees are comfortable 

telling them if they were too tired to perform their 

job safely 

• 51 percent assign a night shift to an employee 

immediately before or after a day shift 

• 60 percent lack a designated area for employees to 

rest 

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IS PROUD TO 

INTRODUCE 

AS THE NEW RINNAI 

REPRESENTATIVE 

IN THE WISCONSIN 

MARKET 

©2018 Rinnai America Corporation. All Rights Reserved. | rinnai.us 

Our Wisconsin representative, Process & Mechanical Systems, is pleased to offer The 

Rinnai Dojo, a new state-of-the-art training facility at PMSI’s Pewaukee location. 

HVAC contractors, engineers and wholesalers can experience comprehensive Level 

1 through Level 3 hands-on technical training sessions with live fire units. The Rinnai 

Dojo can accommodate up to 30 contractors in each session. 

Contact PMSI to learn more about Rinnai training. 

PMSI also offers continuing education credits for contractors: 

(2) CEU credits for Level 2 tankless water heater 

(2) CEU credits for commercial tankless water heaters 

(3) NATE certification credits for boilers and hydronic systems 

1343 East WI Ave, Suite 114 

Pewaukee, WI 53072 | 262-691-9991 

www.rinnai.us | 1-800-621-9419 

©2018 Rinnai America Corporation. All Rights Reserved. | rinnai.us

Industry 

NEWS 

BY THE NUMBERS 

95,000 

$170,000,000,000 

1 IN 4 

> 50 PERCENT 

19:100 

25:100 

42:100 

The number of plumbing and HVAC contractors in the U.S. 

The combined annual revenue of these businesses. 

The number of jobs being filled relative to the number of jobs vacated. 

By the end of 2020, more than 50 percent of businesses entering the construction industry 

will be minority- or female-owned. 

In 1980, the ratio of adults over 65, typically retirees, relative to the number between 18 

and 64, the typical working years. 

In 2017, the ratio of adults over 65 relative to the number between 18 and 64. 

The expected ratio of retirees to workers by the year 2060. 

Plumbing Industry 

Smart Water Solutions 

Water tight StructureS 

Storm Water Quality Vaults 

Retention Chambers 

Waste Water Tanks 

Large Septic Tanks 

Grease Interceptors 

Electric Vaults 

Valve Vaults 

The Proficient H2O line of water treatment products was inspired 

by the best brains in the plumbing industry – yours. Produced by 

Hellenbrand – a leader in water treatment for over 50 years – the 

Proficient H2O line is specially tailored to meet a wide range of 

needs for today’s demanding homeowners. From water softener 

systems to drinking water systems to water filtration systems, 

they’re durable, efficient and effective protection against the many 

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Visit proficientH2O.com, or call us at 608-849-3459. 

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651-767-9962 

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31

OUR WISCONSIN LINE 

Zoeller Pump Company 

Blanco 

Mansfield Plumbing Products 

AK Industries 

Magic Plastics 

Prier Products 

Lenox Tools 

Irwin Tool 

Wisconsin Bureau Of Apprenticeship Standards 

State Plumbing Apprenticeship 

Advisory Committee 

Report Period: 2018* and Previous 10 years 

Contact Hart, Travers to arrange a meeting 

with one of our knowledgeable product and 

service-oriented reps. Call (630) 261-1166 or 

email info@htareps.com. 

(630) 261-1166 • htareps.com 


CELEBRATING 60 YEARS 

IN PUMPING! 

Since 1958, Jim Murray, Inc. has been providing exceptional service to the sump 

and wastewater pump industry - providing pumps, controls, basins, and complete 

pump packages. 

Our 60 years of being a premier supplier to the industry began when the late Jim 

Murray Sr. and his wife, Angela, designed and built sump pumps out of a garage in 

Colgate, Wisconsin. As their reputation for quality spread, sales grew and within a few years, 

the company moved to a facility in Mequon, adding more employees. 

After their retirement in 1983, Jim Murray Jr. and Joe Murray furthered the company’s growth, eventually 

expanding into the current facility in Germantown. With an extensive product line and expertise, they soon 

became known by their slogan, Your Partners in 

Pumping. 

Today, Jim Murray, Inc. is a specialized supplier 

of not only sump and wastewater pumps 

and package systems, but also known for 

prefabricated lift stations, a large basin stock, 

trench drains, pump alarms, battery back-up 

systems and pressure boosters. 

We want to take this occasion to honor our 

founders and Jim Murray Jr., who marked his 

official retirement in the company’s 60th year. 

We are proud of our heritage, and under new 

owner Mike Blum, we’ll continue providing 

“No Problem” service to plumbers, mechanical 

contractors, and engineers. Thank you for 

trusting in us and our service of your pumping 

needs for over 60 years! 

www.jimmurrayinc.com 

1-800-234-5490 • N116 W18455 Morse Drive • Germantown, WI 53022



SIGN UP TODAY! 

Plumbing Code Seminar Including Best Practices For Direct and Indirect Fixture Connections, 

Catch Basins and Interceptors, and Cleanouts 

CE Credits = 6 for Journeyman and Master Plumber 

TIME PROGRAM SCHEDULE CREDIT* 

7:30 - 8:30 a.m. 

8:30 - 9:30 a.m. 

9:30 - 10:00 a.m. 

10:00 - 11:30 a.m. 

11:30 - 12:15 p.m. 

12:15 - 1:45 p.m. 

1:45 - 2:00 p.m. 

2:00 - 3:00 p.m. 

3:00 - 3:15 p.m. 

Registration/Product Displays 

Product Showcase 

Break/Product Displays 

Code – Part I 

Lunch/Product Displays 

Code – Part II 

Break 

Industry Update 

Wrap-Up 

1.0 CE Credit 

1.0 CE Credit 

3.0 CE Credits 

1.0 CE Credit 

Don’t miss this great program and great chance to earn CE credits*! 

About The Program/Instructors 

Code is the foundation of everything we do in the plumbing industry. This year, PHCC-Wisconsin is continuing a 

series of code-related programs designed to get back to the basics of our trade. For this session, we will be focusing 

on Best Practices for Direct and Indirect Fixture Connections, Catch Basins and Interceptors, and Cleanouts. Leading 

the discussion is Jim Davis, a Master Plumber and an experienced plumbing instructor. Jim has taught apprentices 

for 20+ years and has experience teaching continuing education programs for groups such as the Water Quality 

Association and the Madison Plumbing Inspectors. The program also features time to interact with vendors, our 

vendor showcase, a brief safety presentation by Federated Insurance, and industry updates from Jeff Beiriger, 

Executive Director of PHCC-Wisconsin. 

*Continuing Education Credits 

Please note that the number of hours of approved continuing education may vary depending upon the credential 

you hold. MP and JP will receive 6.0 hours of credit for attending the entire day of program. For other credentials, 

contact the PHCC & MP/HC at (888) 782-6815 or mail@phcc-wi.org. 


September 21, 2018 

October 5, 2018 

October 26, 2018 

November 9, 2018 

Liberty Hall Banquet 

Sleep Inn & Suites 

Holiday Inn 

Stoney Creek Hotel & 

and Conference Center 

Conference Center 

625 W Rolling Meadows 

Conference Center 

800 Eisenhower Drive 

5872 33rd Avenue 

Drive 

1100 Imperial Avenue 

Kimberly, WI 

Eau Claire, WI 

Fond du Lac, WI 

Rothschild, WI 

ATTENDEE REGISTRATION 

Registration Fee: 

$69.00 per person for Member Companies & Employees. 

$99.00 per person for Non-Member Companies & Employees. 

Includes full day of programs and meals 

Location: 

Kimberly Eau Claire Fond du Lac Rothschild 

Name__________________________________________________________________________________________ 

Name_______________________________________________________________________________________ 

Company __________________________________________________________________________________________ 

Address ____________________________________________________________________________________________ 

City, State, Zip ______________________________________________________________________________________ 

Phone, Fax __________________________________________________________________________________________ 

Email _______________________________________________________________________________________________ 

Check enclosed payable to PHCC-WI for $ __________ 

Pay by Visa or MasterCard by completing the information below. 

Card Number ____________________________________________________Exp. Date___________________________ 

Cardholder’s Name______________________________________________CVC #_______________________________ 

Cardholder’s Signature_______________________________________________________________________________ 

Billing Address______________________________________________________________________________________ 

___________________________________________________________________________________________________ 

Mail your registration form with payment to: 

PHCC & MP/HC – Wisconsin Association 

P.O. Box 833 

Germantown, WI 53022 

Fax your registration form with credit card information to: (888) 287-4116 

Email your registration form with credit card information to: jane@assocmgmtservices.com 

Questions? Contact PHCC & MP/HC-Wisconsin Association at (888) 782-6815. 

Please note that registration confirmations will NOT be sent. 



35

PHCC-WI Auxiliary Scholarship 

APPLICATION 

Sponsored by the Auxiliary of the 

Plumbing-Heating-Cooling Contractors - Wisconsin Association 

Master Plumbers/Heating & Cooling Contractors of Wisconsin 

2018 



•• 

The applicant must be enrolled or planning to enroll in a P-H-C related apprenticeship 

program or technical college program, or be attending a school of higher education 

seeking a degree in a P-H-C related field such as engineering, business, etc. 

•• 

Scholarship funds will be used to partially cover schooling fees (registration, tuition and 

books, etc.), preferably at an accredited technical school or college/university. 

•• 

The award will be based on quality of the application. 

•• 

The award will be distributed (by check) in Fall 2018. Winners will be recognized at a 

nearby PHCC Wisconsin event during the year. Participation in the recognition event is 

highly encouraged. 

•• 

The applicant must enclose a reference letter written by the sponsoring PHCC-WI/ 

MPHCCA contractor member signing his/her application. 

•• 

If the applicant is unable to continue in school, the award check shall be returned to the 

PHCC-WI Auxiliary Scholarship Fund. 

•• 

The Scholarship Committee will have the final decision in awarding scholarships. 

•• 

NO APPLICATION WILL BE ACCEPTED AFTER FRIDAY, OCTOBER 26, 2018. 

•• 

The applicant must use the application form on page 42. Applicants can also request a 

scholarship application by calling PHCC-WI/MPHCCA at (888) 782-6815 or contacting the 

office (Jane Wucherer) at jane@assocmgmtservices.com. 

•• 

The amount of this scholarship is limited to a maximum of $500.00 per award. Applicants 

may reapply each year for consideration. 

ALL APPLICATIONS SHOULD BE MAILED/E-MAILED TO: 

PHCC/MPHCCA of Wisconsin 

P.O. Box 833 

Germantown, WI 53022 

E-Mail: mail@phcc-wi.org 


PHCC-WI Auxiliary Scholarship 

APPLICATION 


INSTRUCTIONS FOR APPLYING FOR SCHOLARSHIP 

a. Read scholarship rules. 

b. Fill out application completely. Incomplete applications 

will not be accepted. 

c. Send one (1) copy of each of the following: 

- The scholarship application, 

- Transcripts for last two years of study, 

d. An essay regarding your career plans and your interest 

in the P-H-C industry, 

- A reference letter from your sponsoring PHCC-WI/ 

MPHCCA member, 

- Verification of attendance/acceptance by the school 

you will be attending in 2019. 

e. Deadline for scholarship applications is Friday, October 

26, 2018. 

APPLICANT INFORMATION 



Name: _______________________________________________________________________________ 

Address: _____________________________________________________________________________ 

City: _______________________________________ State & Zip Code:___________________________ 

Telephone Number: ( ) _________________ E-Mail:_______________________________________ 

Name of school you are attending (will attend) and major/course of study: 

_____________________________________________________________________________________ 

_____________________________________________________________________________________ 

High School(s)/college(s) attended and years of graduation/anticipated graduation: 

_____________________________________________________________________________________ 

_____________________________________________________________________________________ 

I hereby certify that the above information is true and accurate. 

Applicant Signature:_________________________________________ 

Date:__________________ 

PHCC-WI/MPHCCA Sponsoring Member:___________________________________________________ 

Sponsor Signature:__________________________________________ 

Date:__________________ 

Mail/E-Mail to: PHCC/MPHCCA of Wisconsin, P.O. Box 833, Germantown, WI 53022 

E-Mail: mail@phcc-wi.org 


WHAT IS AN HOUR OF LABOR 

WORTH TO YOU? 

• NO mudding! 

• NO digging pits around the drain! 

• NO bracing from the ceiling! 

• Just simply put it in the pocket, level it, screw it in, and on to the next project. 

Model WR 6030 

WR 6030 Features: 

• 64” x 33.5” x 77.5” - 60” x 30” Inside Dimension 

• ADA compliant Roll-in shower 

• 3/4” Front outside threshold 

• Textured Floor which meets and exceeds ASTM 

F-462 slip resistance standard 

• Smooth Walls for easy grab bar positioning 

and fold-up seat installation 

• Wood reinforced for curtain rod brackets 

• Center drain location 

• Boot Print Balsa wood base 

www.warmrain.com 


MINNEAPOLIS (612) 588-7811 

ST. PAUL (651) 489-8831 

DULUTH (218) 727-6670 

DETROIT LAKES (218) 847-9211 

ST. CLOUD (320) 259-6086 

BRAINERD (218) 828-4242 

ROCHESTER (507) 529-1284 

FARGO (701) 298-3210 

SIOUX FALLS (605) 332-3444 

OMAHA (402) 331-6813 

EAU CLAIRE (715) 830-1800 

WAUSAU (715) 675-2513 

MADISON (608) 663-0331 

MILWAUKEE (262) 781-1770 

GREEN BAY (920) 884-9494 

WarmRain dealer, Learn more by visiting us at www.goodinco.com 


39

Member 

BENEFITS 

• Company Listing on www.phcc-wi.org 

• Coupons Offering Discounts on Products & Services 

• Legislative & Regulatory Representation 

• Representation on Code and Licensing Councils 

• Newsletter 

• Discounts on Plumbing Code Books and POWTS 

Manuals 

• Discounts on NFPA 13D Manuals and Plumbing Design 

Manuals 

• Discounts on Technical Education Programs 

(Continuing Education) 

• Discounts on Business Education Programs 

PHCC/MP/HC - Wisconsin Association 

• Savings on Grandy & Associates Programs for 

Business Owners/Managers 

• Networking with Other Contractors 

• Networking with Wholesaler and Manufacturer Reps 

• Networking with Business Partners Including Legal, 

Banking, and Accounting Professionals 

• Access to Federated Insurance Member Programs 

(Liability, WC, Health, etc.) 

• Retirement Planning Services 

• Scholarship Programs with Preferences for 

Member-Sponsored Applicants 

Advertiser 

INDEX 

25 Able KBS 

www.ablekbs.com 

8 

43 

28 

20 

6 

21 

Auer Steel 

www.auersteel.com 

Bradford White 

www.bradfordwhite.com 

Crest Precast Inc. 

www.crestprecastconcrete.com 

Dalmaray Precast Concrete 

Products • www.dalmaray.com 

DSG 

www.dakotasupplygroup.com 

FastEst, Inc. 

www.fastest-inc.com 

Summer 2018 Advertiser Index 

33 

10 

29 

2 

26 

37 

23, 

27 

28 

Jim Murray Inc 

www.jimmurrayinc.com 

Kolbi Pipe Marker Co. 

www.kolbipipemarkers.com 

Liberty Pumps 

www.libertypumps.com/nighteye 

Metropolitan Industries 

www.metropolitanind.com 

Mid-State Supply 

www.mssupply.com 

Plumbing Creations Company 

262-349-0744 

Process & Mechanical Systems Inc. 

www.pmsireps.com 

Proficient H2O 

www.proficientH20.com 

Calendar of Events 


SEPT. 20 

SEPT. 21 

OCT. 5 

Gas Furnace Diagnostics 

Kimberly 

Plumbing Code Class 

Kimberly 


Eau Claire 

OCT. 8-14 CONNECT 2018 

Albuquerque, New Mexico 

OCT. 26 

NOV. 9 


Fond du Lac 


Wausau 

Dates/Locations Subject to Change 

22 

Federated Insurance 

www.federatedinsurance.com 

19 

Rheem 

www.rheem.com/TanklessInnovation 

5 

Ferguson 

www.ferguson.com 

3 

Rundle-Spence 

www.rundle-spence.com 

44 

First Supply 

www.1supply.com 

9 

Soderholm & Associates 

www.soderholmrep.com 

11 

Goodin Company 

www.goodinco.com 

15 

T&S Brass 

www.tsbrass.com/markets 

32 Hart, Travers, and Associates 

www.htareps.com 

21 

Hot Water Products 

www.HotWaterProducts.com 

16, 

17 

39 

Taco Comfort Solutions 

www.TacoComfort.com 

Warm Rain 

www.warmrain.com 

13 

Hydro-Flo Products, Inc. 

www.hydro-flo.com 

7 Water-Right 

www.water-right.com 


Recent Updates Have Been 

Made To The State Code! 

Is Your Code Book 

Up-To-Date? 

Order A New Book Today! 

CODE BOOK contains: 



POWTS Component Manuals contain: 

• over 350 pages of statutes & rules complete • all 9 POWTS component manuals 

• three ring binder • three ring binder 

• full 8.5” x 11” pages • full 8.5” x 11” pages 

• tabbed sections for easy reference. • tabbed sections for easy reference. 

Wisconsin Plumbing 

CODE BOOK & POWTS 

Component Manuals 

Plumbing Manual 

Sponsored by: PHCC-Wisconsin Association & Master Plumbers/Heating & Cooling Contractors Association. 

Call (888) 782-6815 for details regarding the code book or answers to your code book questions. 

PRICES include Shipping & Handling: 

_____MEMBER CODE BOOK ONLY $65.00 EACH ____________ 

_____MEMBER CODE BOOK WITH 1 YEAR UPDATE SERVICE $95.00 EACH ____________ 

_____MEMBER 1 YEAR UPDATE SERVICE $40.00 EACH ____________ 

_____MEMBER POWTS COMPONENT MANUALS $60.00 EACH ____________ 

_____MEMBER NFPA 13D FIRE PROTECTION CODE $65.00 EACH ____________ 

_____MEMBER DESIGN MANUAL $120.00 EACH ____________ 

_____NON-MEMBER CODE BOOK ONLY $95.00 EACH ____________ 

_____NON-MEMBER CODE BOOK WITH 1 YEAR UPDATE SERVICE $140.00 EACH ____________ 

_____NON-MEMBER 1 YEAR UPDATE SERVICE $65.00 EACH ____________ 

_____NON-MEMBER POWTS COMPONENT MANUALS $75.00 EACH ____________ 

_____NON-MEMBER NFPA 13D FIRE PROTECTION CODE $75.00 EACH ____________ 

_____NON-MEMBER DESIGN MANUAL $140.00 EACH ____________ 

SUBTOTAL ____________ 

5.6% Sales Tax ____________ 

TOTAL ____________ 

NAME_____________________________________________________________________________________________________ 

COMPANY NAME ___________________________________________________________________________________________ 

ADDRESS ___________________________________________________________________________________________________ 

CITY / STATE / ZIP ______________________________________________________________________________________________ 

PHONE _____________________________________________ EMAIL __________________________________________________ 

Check enclosed in the amount of $___________________ Payable to “PHCC-Wisconsin” 

Charge: _________ MasterCard _________ Visa _________ American Express _________ Discover 

Credit Card # _______________________________________Expiration Date ___________ CVC# _________ 

Name on Card ______________________________________Signature ______________________________________________ 

Call in your order to (888) 782-6815 ~ Fax to (888) 287-4116 

Mail your order to PHCC-Wisconsin 

P.O. Box 833 - Germantown, WI 53022-0833 



41

Membership 

APPLICATION 

PHCC/MP/HC - Wisconsin Association 

Contractor (check one): 

Master Plumbers/Heating Cooling Contractors Association 

(State Only) - $335.00 

PHCC-Wisconsin/National Associations (State & National) 

$597.00 - 1st Year National Members 

$727.00 - 2nd Year National Members 

$858.00 - 3rd Year and Thereafter 

Associate Member (Product/Service Provider): 

PHCC-WI & Master Plumbers/Heating Cooling 

Contractors Association (State Only) - $335.00 

Method of Payment: 

Check for $___________ enclosed 

(payable to PHCC-Wisconsin Association) 

MasterCard Visa American Express Discover 

Name ________________________________________________________ 



Card Number _________________________________________________ 

Expiration Date __________ / __________ CVC#_____________________ 

Signature ____________________________________________________ 

Dues payments are not deductible as a charitable contribution, but may be deductible as a business 

expense. PHCC-WI*MP/HC Contractors Association estimates that $50.00 of your state dues is not 

deductible as a business expense due to lobbying activities on behalf of PHCC-WI*MP/HC members. PHCC- 

NA estimates that 5 percent of your national dues is not deductible as a business expense due to lobbying 

activities on behalf of PHCC-NA members. Consult your tax advisor. 

CONTACT INFORMATION 

Company____________________________________________________________________________________________ 

Address_____________________________________________________________________________________________ 

City, State, Zip_______________________________________________________________________________________ 

Phone______________________________________Fax___________________________________________________ 

MP#________________________________________HVAC#_____________________________________________________ 

Contact Person______________________________________________________________________________________ 

Email*_______________________________________________________________________________________________ 

Website_____________________________________________________________________________________________ 

* If you would like additional contacts to receive email communication from PHCC/MP/HC, please let us know: 

Name_______________________________________________________________________________________________ 

Email _______________________________________________________________________________________________ 

Name_______________________________________________________________________________________________ 

Email________________________________________________________________________________________________ 

Return this form and payments to: PHCC-Wisconsin Association, P.O. Box 833, Germantown, WI 53022-0833 

Toll Free: 888-782-6815 • Toll Free Fax: 888-287-4116 • www.phcc-wi.org 


Built 

Built 

to be 

Built to the 

be the Best 

Best Best TM 

TM 

TM 

©2017, Bradford White Corporation. All rights reserved. 

©2017, Bradford White Corporation. All rights reserved.

Press Your Business with 

First Supply in 2018! 

Purchase select Milwaukee M12 or M18 Press Tool Kits by September 30, 2018 and earn the entire value of 

the tool back based on your APOLLOPRESS copper & Apollo POWERPRESS carbon fittings purchases with 

First Supply BETWEEN JULY 1 & DECEMBER 31, 2018 

M12 FORCE LOGIC 

Press Tool Kit with Jaws 

2473-22 

M18 FORCE LOGIC 

Press Tool Kit with ½” – 2” Jaws 

2773-22 

M12 Press 

Tool Kit 

PRESS FITTING 

Purchases 

TOOL PRICE 

$1,800 

Tier 1 $1,000 $450 CREDIT 

Tier 2 $3,500 $900 CREDIT 

Tier 3 $7,000 $1,350 CREDIT 

Tier 4 $10,000 $1,800 CREDIT 

M18 Press 

Tool Kit 

PRESS FITTING 

Purchases 

TOOL PRICE 

$3,000 

Tier 1 $1,500 $750 CREDIT 

Tier 2 $5,000 $1,500 CREDIT 

Tier 3 $10,000 $2,250 CREDIT 

Tier 4 $15,000 $3,000 CREDIT 

FORCE LOGIC 

Press Ring 2 1/2" - 4" Kit 

49-16-2690 

Black Iron Press 1/2" - 2" Kit 

49-16-2697 

M18 21/2"-4" 

LD Jaw 

PRESS FITTING 

Purchases 

TOOL PRICE 

$2,400 

Tier 1 $1,250 $600 CREDIT 

Tier 2 $4,250 $1,200 CREDIT 

Tier 3 $8,500 $1,800 CREDIT 

Tier 4 $12,500 $2,400 CREDIT 

M18 1/2"-2" 

Carbon Jaw 

PRESS FITTING 

Purchases 

TOOL PRICE 

$2,700 

Tier 1 $1,400 $700 CREDIT 

Tier 2 $4,500 $1,400 CREDIT 

Tier 3 $9,000 $2,100 CREDIT 

Tier 4 $13,500 $2,700 CREDIT 

Contact First Supply for complete details on this program and to purchase Apollo and Milwaukee products. 

ALL APOLLO PRESS FITTINGS "COPPER & CARBON ONLY" 

1supply.com/pvf

Wisconsin PHC Contractor Fall 2018

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