SCFC Sarcoma Cancer Awareness Week NewsRelease – DRAFT June 16, 2018 FOR IMMEDIATE RELEASE NEW RESEARCH PROVIDES A GLIMPSE INTO WHAT CANADIANS KNOW ABOUT SARCOMA CANCERS… AND WHAT THEY DON’T! Ground-breaking Research Project Announced During Annual Awareness Week SURVEY HIGHLIGHTS • Even among Canadians with direct experience with cancer, one quarter (25%) have never heard of sarcoma cancer. For those without direct experience with cancer, this increased to 43%. • When presented among other cancers, sarcomas are perceived to receive the least amount of funding for research (3%). Breast, lung, and prostate cancer perceived to receive the most. • Of those who have at least heard of sarcoma cancer, 50% did not know who was most at risk of diagnosis. Of the same subset, 47% did not know where the next research innovation for sarcoma would be. TORONTO, ON, June 18, 2018 – According to new research conducted by the Sarcoma Cancer Foundation of Canada (SCFC), Canadians still don’t have a full grasp on a disease that doesn’t differentiate between age, gender, and lifestyle. The bottom line is that those without a direct connection to sarcoma still don’t know enough when it comes to who is at risk, where it strikes in the body or what innovation looks like for this rare type of cancer. During the annual awareness week (June 18 – 22), the foundation wants to spotlight sarcoma cancers, improve understanding, and announce a new funding project that could change the way the medical community looks at testing. It is not all bad news when it comes to how much Canadians know about sarcomas. In contrast to survey data collected by the foundation in 2014, 34 per cent of Canadians currently have zero knowledge of the disease, compared to 56 per cent just four years ago. Good news - it is sinking in and more Canadians are armed with the facts and better prepared to respond. Although there has been progress, it is not good enough and there is still work to be done. “Awareness and improved understanding is key and our recent survey truly validates that,” says Diana Arajs, President of the Sarcoma Cancer Foundation of Canada. “The foundation applauds all of the sarcoma champions across Canada who are driving important conversations and raising money for much needed research. Funds go directly into initiatives that can be game-changers for the disease and we are excited to announce SCFC’s newest research project.” Screening and testing innovations are pushing the boundaries of discovery each and every day. This along with important targeted and immunotherapy treatments, the sarcoma story is getting better. The majority of Canadians (47 per cent) are uncertain about the next major research innovation, according to the survey, so SCFC’s research announcement is well timed.