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In print•online•everywhere!<br />

€7.50 SEPTEMBER/OCTOBER 2018<br />

Unleash the<br />

BOLD


CREATE BOLDLY,<br />

LIVE BOLDLY<br />

REVLON HAS BEEN REVOLUTIONISING GLAMOUR AND BEAUTY SINCE THE 1930S. NOW IT’S TIME<br />

FOR YOU TO UNLEASH THE BOLDNESS IN YOUR CLIENTS WITH REVLON PROFESSIONAL<br />

FOR MORE THAN eight decades Revlon has been at the<br />

forefront of beauty, inspiring generations of women. From its<br />

boundary-breaking representation of independent, charismatic<br />

women of the ’70s to the electrifying supermodels of the ’90s<br />

and the celebration of the diverse community of empowered<br />

women today, Revlon champions strong, real women. Revlon<br />

Professional, as part of this revolution, brings innovative products<br />

to professionals to help them unleash the bold in their clients.<br />

Bold is an attitude, it’s style that turns heads, a force inside<br />

every woman. Today, revealing beauty means looking at any<br />

woman and seeing the best in her. It’s about knowing exactly<br />

how to make them shine with a style that’s entirely their own.<br />

Revlon Professional is the choice for stylists who understand that<br />

every client is unique. Go ahead, unleash the boldness in every<br />

woman – and in you.<br />

CREATE BOLDLY, LIVE BOLDLY<br />

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CREATIVE <strong>HEAD</strong> ADVERTORIAL


SPOTLIGHT ON:<br />

REVLONISSIMO<br />

CREATE BOLD, BEAUTIFUL COLOUR AND LET YOUR CLIENT’S PERSONALITY SHINE THROUGH<br />

CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />

Help clients to live boldly with Revlonissimo, a full<br />

range of professional, permanent hair colour, formulated<br />

with or without ammonia. So what can you expect<br />

when you use Revlonissimo? Vibrant colour and care<br />

with Revlon Professional’s colour expertise and advanced<br />

cosmetic ingredients for hair.<br />

• Revlonissimo<br />

Colorsmetique<br />

professional hair<br />

colour is formulated<br />

to perform like a<br />

hair mask. The<br />

result is beautiful,<br />

reliable, long-lasting<br />

shades, stunning<br />

shine and up to 100<br />

per cent coverage.<br />

• Revlonissimo<br />

Colorsmetique<br />

Intense Blonde<br />

lifts up to fi ve levels<br />

with superior toning<br />

power. Powerful<br />

but gentle, it results<br />

in brighter, toned,<br />

strong blondes.<br />

• Revlonissimo<br />

Cromatics gives<br />

show-stopping<br />

vibrant colours<br />

and stunning<br />

fantasy effects.<br />

• Color Sublime<br />

by Revlonissimo<br />

is so much more<br />

than an ammoniafree<br />

colour – it<br />

creates a sensorial<br />

colour experience<br />

with a selection<br />

of fragrances and<br />

provides naturallooking<br />

results.<br />

• Clients can<br />

enjoy 100 per<br />

cent coverage<br />

and double the<br />

shine with High<br />

CoverAge. Infused<br />

with age-restorative<br />

ingredients to restore<br />

the protective lipidic<br />

layer, nine out of<br />

10 women felt their<br />

hair was fuller with<br />

more body.<br />

• Express your<br />

creativity with Pure<br />

Colors. Beautiful,<br />

reliable shades<br />

for intensifying,<br />

achieving deep,<br />

vibrant, cool<br />

colours. Pure<br />

Colour enables you<br />

to personalise every<br />

colour service to<br />

make your clients<br />

feel unique.


SPOTLIGHT ON:<br />

STYLEMASTERS<br />

HAIR STYLING IN THE HANDS OF A PROFESSIONAL BECOMES ART. SHOW THEM WHAT<br />

YOU CAN DO WITH REVLON PROFESSIONAL’S STYLE MASTERS<br />

IT’S TIME TO express your creativity in the best possible<br />

way – through hair! But to do this, you need a product range<br />

you know can not only keep up with you, but surpasses all<br />

expectations. Style Masters is what you’re looking for.<br />

Each line in the range allows you to explore and reinvent<br />

how you’ve always styled hair. Whether your clients are<br />

looking for curl definition, volume or smooth locks, there's<br />

something for everyone. Style Masters helps you bring out<br />

the uniqueness in every one of your clients.<br />

While styling is its aim, Style Masters also helps preserve<br />

hair colour as it now comes with<br />

added colour protection and<br />

cares for the most creative<br />

looks, thanks to the specialist<br />

formulas that help you achieve<br />

styles you never thought<br />

possible. Be unconventional,<br />

be passionate and use your<br />

cutting-edge tools to create a<br />

style like no other.


CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />

HAIR HERO!<br />

Curls are in, frizz is out<br />

so you need a curl defining<br />

cream like no other. The<br />

Style Masters Orbital flexible<br />

curl activator is it. It’s time to<br />

experience the creative freedom<br />

of a product that will give you<br />

outstanding styling as well<br />

as exceptional care.


SPOTLIGHT ON:<br />

EKSPERIENCE<br />

REVLON PROFESSIONAL HAS HARNESSED THE POWER OF NATURE WITH THE PRECISION<br />

OF SCIENCE TO CREATE A NEW THALASSOTHERAPY HAIR RANGE<br />

NOWADAYS, IT FEELS like everyone is obsessed with<br />

all things natural. No harmful chemicals and no plastic,<br />

just effective products that deliver. EKSperience is Revlon<br />

Professional’s first thalassotherapy hair range developed<br />

for professionals that offers a highly effective combination<br />

of science and nature, while delivering outstanding<br />

performance. Every formula contains nutrient-rich algae<br />

and pure seawater from the area around Noirmoutier island<br />

in France, rich in elements that are a precious resource for<br />

hair health and wellness. The brand also uses FSC-certified<br />

paper that comes from sustainable, ethically managed<br />

forests and recyclable plastic and glass for the bottles.<br />

Covering everything from thinning hair and scalp care to<br />

anti-frizz, colour care and sebum control, you can be sure<br />

there is something for every client.<br />

IN-SALON SERVICES<br />

Inspired by the sea, science and the senses, EKSperience<br />

is your opportunity to create fresh, tailor-made treatments<br />

that will enhance any salon service, resolving hair and scalp<br />

issues while providing a unique sensory experience.<br />

SCIENCE<br />

Intensive research, development and experimentation with<br />

innovative ingredients.<br />

SENSES<br />

Beauty rituals that bring added value to the ordinary daily<br />

gestures used by the hair EKSperts at the salon.<br />

THE TREATMENTS<br />

Talassotherapy is an exclusive range of in-salon<br />

treatments that tackle sensitive scalp, excess sebum, hair<br />

loss and dandruff.<br />

Reconstruct is an exclusive range of in-salon products<br />

formulated with keratin for reconstructing dry, damaged<br />

and brittle hair.<br />

Boost are versatile products for use in the salon or at<br />

home that can be used on their own or in combination<br />

with other EKSperience products.<br />

SEA<br />

Formulations made from precious elements that come<br />

from the sea. EKSperience contains Aquamaris complex,<br />

an exclusive mix of pure seawater and marine ingredients.


CREATIVE <strong>HEAD</strong> ADVERTORIAL


TAKE CONTROL<br />

SOLUTIONS FOR HAIRCARE AND SCALP ISSUES THAT YOU CAN USE AT THE BACKWASH AND CLIENTS<br />

CAN ENJOY IN THE COMFORT OF THEIR OWN HOME FOR A PERSONAL HAIR EKSPERIENCE<br />

The Purity range is formulated to cleanse<br />

with maximum effi cacy.<br />

The Sebum Control range helps control<br />

excess sebum and leaves the hair soft, light<br />

and hydrated.<br />

The EKSperience Hydro Nutritive treatment<br />

provides nourishment with a re-mineralising<br />

and hydrating action.<br />

EKSperience Anti Hair Loss range<br />

strengthens hair fi bre and has a<br />

re-mineralising and astringent scalp action.<br />

EKSperience Densi Pro returns vigour and<br />

vitality to hair that has become thin and dry<br />

due to ageing.<br />

Scalp Comfort is formulated to soothe and<br />

moisturise while gently cleansing.<br />

For coloured and treated hair, EKSperience<br />

Color Protection creates a protective barrier<br />

to maintain colour for at least fi ve washes.<br />

EKSperience Wave Remedy controls hair<br />

that is diffi cult to manage, providing hydration,<br />

frizz control and humidity protection.<br />

BRING OUT THE BEST IN YOUR CLIENTS WITH REVLON PROFESSIONAL. TO FIND OUT MORE, CALL 020 7391 7440 (UK),<br />

01 886 9300 (IRELAND) OR VISIT REVLONPROFESSIONAL.COM. FOLLOW ON SOCIAL MEDIA @REVLONPROFESSIONALUK


CREATIVE<strong>HEAD</strong>MAG.COM<br />

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE <strong>HEAD</strong> STORE COMPETITIONS<br />

They came, they partied, they OWNED the night! Catch up with all things<br />

MWIT18 and meet our new Most Wanted champions<br />

Catch our new Guest PAINTERS this<br />

season – Zoë Irwin (pictured), Robert<br />

Eaton and Clayde Baumann!<br />

See what happened when we got colour<br />

giants Larisa Love and Sophia Hilton<br />

together for the first time to chat...<br />

Inspired by ’20s photographer<br />

Man Ray, Emily Sweetman crafts a<br />

collection that is stark in its softness<br />

creativeheadmag.com<br />

creativeheadmagofficial<br />

@creativeheadmag


S T R I V E<br />

T O B E<br />

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Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators.<br />

Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a<br />

Great Lengths certified stylist.<br />

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST


Editor’s letter<br />

34<br />

58<br />

The power of the hairdressing industry is such that it never<br />

stays still for long. In recent years one of the biggest changes<br />

has been the rise of barbering, with male grooming routines<br />

becoming the norm and barber shops popping up on every high<br />

street – and the modern man wants so much more than just a short<br />

back and sides. We look at the grooming boom on page 30 and discuss<br />

what this means for established barbers. The ever-changing world of hair<br />

also means new trends and techniques are constantly being developed<br />

and, with clients more informed than ever, it’s up to you to get educated.<br />

Flip to page 26 and find <strong>Creative</strong> <strong>HEAD</strong>’s picks of the latest courses<br />

that sharpen your skills and ignite your imagination. But of course<br />

it’s not all work and no play – we hosted the <strong>Creative</strong> <strong>HEAD</strong> Most<br />

Wanted Grand Final in London, celebrating the brightest lights<br />

of Irish and British hairdressing. Find all the gossip on page 58,<br />

and congratulations to Dylan Bradshaw and Lloyds Hair, our<br />

fabulous winners!<br />

18<br />

Anna Samson<br />

Editor<br />

anna@alfol.co.uk<br />

creativeheadmag.com<br />

creativeheadmagofficial<br />

@creativeheadmag<br />

06<br />

CREATIVE <strong>HEAD</strong> IRELAND


001 RM_Cover_GW11.indd 1 01/08/2018 15:10<br />

September/October<br />

WHAT’S INSIDE<br />

In print•online•everywhere!<br />

€7.50 SEPTEMBER/OCTOBER 2018<br />

SEPTEMBER/OCTOBER 2018<br />

30<br />

ON<br />

THE EVOLUTION OF MAN<br />

Male grooming s booming, so what does the modern<br />

barber look like and how can you join in the gold rush?<br />

CREATIVE<strong>HEAD</strong>MAG.COM<br />

Unleash the<br />

BOLD<br />

THE COVER<br />

Hair by Revlon<br />

Professional<br />

THE<br />

Outliers<br />

Issue #01 2018<br />

50<br />

Free inside<br />

The Outliers<br />

The innovators and salons<br />

disrupting the status quo<br />

FASHION<br />

The Wella Professionals Style Council’s<br />

new collection is dappled in sunlight<br />

26<br />

SHARPEN<br />

YOUR SKILLS<br />

We pick out the key courses<br />

for your salon this autumn<br />

EDITOR<br />

ANNA SAMSON<br />

EDITOR IN CHIEF<br />

AMANDA NOTTAGE<br />

ART DIRECTOR<br />

NICK JABBAL<br />

DIGITAL DESIGNER<br />

EVA VESTMANN<br />

CHIEF SUB EDITOR<br />

ADAM WOOD<br />

CONTRIBUTOR<br />

BETH DAVIE<br />

DIGITAL ASSISTANT<br />

KELSEY DRING<br />

ONLINE AND<br />

DIGITAL EDITOR<br />

ALISON ROWLEY<br />

ADVERTISING<br />

LAURA TUCKER<br />

CLASSIFIED EXECUTIVE<br />

DAVID HAMMOND<br />

SPECIAL PROJECTS MANAGER<br />

JENNY BROOKS<br />

SPECIAL PROJECTS DIRECTOR<br />

JOANNA ANDERSEN<br />

PUBLISHER<br />

CATHERINE HANDCOCK<br />

<strong>Creative</strong> <strong>HEAD</strong> is printed on<br />

paper certifi ed as being from<br />

sustainable sources using only<br />

vegetable-based inks. Printed<br />

by Buxton Press, Environmental<br />

Printer of the Year and Printing<br />

Company of the Year.<br />

WRITE TO US AT:<br />

<strong>Creative</strong> <strong>HEAD</strong> Ireland<br />

21 The Timberyard,<br />

Drysdale Street,<br />

London, N1 6ND<br />

+44 20 7324 7540<br />

anna@alfol.co.uk<br />

<strong>Creative</strong> <strong>HEAD</strong> Ireland is published<br />

6 times a year by Alfol Ltd.<br />

<strong>Creative</strong> <strong>HEAD</strong> is a registered<br />

trademark. No part of this magazine<br />

may be reproduced without prior<br />

permission of the publisher. All<br />

information correct at time of going<br />

to press. Printing by Buxton Press.<br />

creativeheadmag.com<br />

creativeheadmagofficial<br />

@creativeheadmag<br />

08<br />

CREATIVE <strong>HEAD</strong> IRELAND


The edit<br />

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY<br />

Dylan Bradshaw<br />

APPRENTICESHIP<br />

CONSULTATIONS<br />

TAKE PLACE<br />

ACROSS THE<br />

COUNTRY<br />

FOLLOWING THE ANNOUNCEMENT<br />

of an Irish apprenticeship in professional<br />

hairdressing for the first time last year,<br />

a series of consultation workshops have<br />

been held around Ireland.<br />

Entitled ‘Shaping the Future’,<br />

these events were an opportunity for<br />

hairdressing experts to unite and discuss<br />

the new apprenticeship.<br />

The events took place in Carleville in<br />

Cork, Naas in Kildare and Carrick-on-<br />

Shannon in Leitrim.<br />

Attendees were given the opportunity<br />

to meet those developing this new<br />

apprenticeship and hear how it will affect<br />

the industry and drive standards forward.<br />

Participants were also encouraged to<br />

propose modules and course content, and<br />

the data collected from these workshops<br />

will now be analysed to help create the<br />

apprenticeship programme, ensuring it<br />

covers everything needed for youngsters<br />

to thrive in a modern salon.<br />

Bridget Haren, president of the<br />

Hairdressing Council of Ireland and<br />

owner of Bridget Haren Hair & Beauty,<br />

said: “This is going to be fantastic for<br />

hairdressing in Ireland. It will most<br />

certainly create opportunities and<br />

attract young people into careers in<br />

hairdressing.<br />

“It will also provide them with<br />

recognised qualifications, which<br />

they can use to further progress their<br />

career or indeed have the paperwork<br />

to travel internationally.”<br />

Future briefings will be published at<br />

hairdressingapprenticeship.ie.<br />

Lloyds Hair<br />

DYLAN HAT-TRICK<br />

IS EXCEPTIONAL!<br />

DYLAN BRADSHAW HAS scooped the Exceptional Stylist title at the <strong>Creative</strong><br />

<strong>HEAD</strong> Most Wanted Awards at the Natural History Museum in London, his<br />

third consecutive win. This means that in 2019 he will be crowned a Most<br />

Wanted Legend! The prestigious title is awarded to those who have won the<br />

same category three times, proving their incredible expertise in the field. The<br />

Exceptional Stylist trophy is for a hairdresser who has displays remarkable<br />

artistic skill. Joining Dylan in flying the flag for Ireland was Lloyds Hair from<br />

Waterford, who picked up the trophy for Most Wanted Supreme Team for the<br />

second year running, thanks to their incredible teamwork and passion. Want all<br />

the news from the night? Head to page 58 for the lowdown!<br />

People tend to overuse the word ‘innovation’, but when we say<br />

Wella Professionals’ Koleston Perfect with ME+ is the brand’s most<br />

revolutionary colour innovation in more than a century, we mean<br />

it. This is because Koleston Perfect with ME+ features breakthrough<br />

technologies, Pure<br />

Balance Technology and ME+,<br />

proven to deliver rich results with<br />

less damage, colour after colour.<br />

It also reduces the risk of developing<br />

a new allergy to hair colour.<br />

Katherine Ryan<br />

10<br />

CREATIVE <strong>HEAD</strong> IRELAND


#CHedit<br />

A ROSE IS A ROSE<br />

FOR SEAN TAAFFE TEAM<br />

FOR THE THIRD year, Sean Taaffe salon group partnered with the Rose of Tralee festival to<br />

be the official hair and makeup sponsor. Preparations for the day began three months before<br />

the event, and the team put together a lookbook before meeting the Roses ahead of the big<br />

day. “This year our lookbook showcased a lot of soft, textured styles, simple hair worn down.<br />

Make-up was dewy and all about the lips, showcasing lots of bright and bold colours,” explains<br />

Kara McDonagh, general manager at Sean Taaffe group. “We set up in the Festival Dome and<br />

start working on the Roses – it’s manic but so much fun! Hair is prepped in one area and then<br />

sent to styling, and we broadcast live to our clients, bringing them behind the scenes.”<br />

MOVERS AND SHAKERS<br />

At Wella Professionals, Robert Eaton, from<br />

Russell Eaton salons, has been made UK and<br />

Ireland technical director and will work with the<br />

Wella Colour <strong>Creative</strong>s and deliver a selection of<br />

Master Colour courses. The New York-based stylist<br />

Richard Mannah joins Joico as international guest<br />

artistic director. Callum Marks is the new brand<br />

ambassador for The Bluebeards Revenge, Callum<br />

is manager of Luka’s Barbers in Plymouth, UK.<br />

Antony Strianese has been announced as the new<br />

managing director of ghd for the UK and Ireland.<br />

SHOW YOUR<br />

FANTASTIC SKILLS<br />

The ALFAPARF Milano Fantastic Hairdresser<br />

Awards will take place at the Royal Dublin Society<br />

on the 11 November. There six creative, one<br />

photographic and three business categories, along<br />

with creations from Paul Stafford and the ALFAPARF<br />

Milano Nexxt Generation Style Ambassador<br />

<strong>Creative</strong> Team. Visit xpertpro.ie for closing dates<br />

and information on entry requirements.<br />

WELLA SCOUTS<br />

YOUNG TALENT<br />

WELLA PROFESSIONALS has named its<br />

eighth Generation Now Team, and it includes<br />

Roisin Hynes (pictured, below left) from Sarah<br />

Mason Professional.<br />

The hand-picked hairdressers on the team<br />

will undertake an 18-month programme<br />

designed to help them make their mark on<br />

the industry. Their experience begins with<br />

an intensive boot camp where they will be<br />

mentored by industry stars. They will also<br />

learn about presentation work, media relations<br />

and products, before embarking on a schedule<br />

of events including the Wella Professionals<br />

TrendVision Award UK & Ireland final.<br />

MY months<br />

A<strong>HEAD</strong><br />

What September<br />

and October<br />

have in store for...<br />

MICHELLE CHRISTLE<br />

CHRISTLE HAIR<br />

COMPANY<br />

I have been selected<br />

for ALFAPARF Milano’s<br />

Panel of Style Experts.<br />

I’ll see the latest<br />

innovative products and<br />

educate stylists and clients on<br />

how to use them! I’ve recently<br />

filmed three videos using the<br />

Style Stories range which will<br />

be released soon. I’m also<br />

starting an education video<br />

blog aimed at clients and their<br />

everyday hair problems...<br />

exciting times ahead!<br />

HOLLY O’KEEFFE<br />

PETER MARK<br />

I oversee and manage<br />

the delivery of the<br />

training courses, along<br />

with actively teaching<br />

students on a daily<br />

basis, and we’ve a<br />

busy schedule! A key focus<br />

will be our apprenticeships,<br />

which entail induction for<br />

first years to the Peter Mark<br />

brand, foundation colour<br />

courses and cutting courses.<br />

We will also be running<br />

training for senior stylists and<br />

starting to think about next<br />

year’s courses.<br />

MARIA CALLAGHAN<br />

TONI&GUY<br />

Our new collection<br />

will be launched in<br />

October, straight<br />

after London Fashion<br />

Week, which we have<br />

always been heavily<br />

involved with. Once launched<br />

we provide workshops<br />

across all our salons to teach<br />

the newest techniques in<br />

both colour and cut that form<br />

the foundation of the latest<br />

creative and inspirational<br />

looks for 2018/2019.<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

11


American Crew Beard<br />

Cleanser refreshes, cleanses<br />

and conditions beards,<br />

removing dirt and product<br />

build-up to leave them feeling<br />

fresh and healthy.<br />

RRP €15.40<br />

01 8869300<br />

americancrew.com<br />

Superstar colourist Guy Tang has launched an amazing<br />

45 new #mydentity shades – there’s everything from<br />

gorgeous nudes to deep blues, so you can let your<br />

creativity run wild in the salon.<br />

IN-SALON SERVICE<br />

1890 253402<br />

salon-services.com<br />

Banish brassy tones with the<br />

new milk_shake Silver Shine<br />

Conditioner. Full of milk<br />

proteins and organic fruit<br />

extracts, you can maintain<br />

an ideal moisture balance,<br />

while neutralising any<br />

unwanted yellow tones.<br />

RRP FROM €14.69<br />

+44 1392 365177<br />

milkshakehaircare.co.uk<br />

Wetbrush keeps knocking<br />

it out of the park with its<br />

seasonal updates. We love its<br />

gemstone-inspired, soothing<br />

shades, but if you prefer<br />

to add a little spice to your<br />

life, opt for vivid colour<br />

with the bold and beautiful<br />

Moroccan collection.<br />

RRP €15.99<br />

+44 800 0988040<br />

prowetbrush.com<br />

The blonde trend isn’t going anywhere, so the<br />

lightweight JOICO Blonde Life Brilliant<br />

Glow Brightening Oil is an essential for<br />

light-haired clients. Perfectly clear, it<br />

doesn’t turn yellow like some oils and<br />

it provides incredible shine. Thanks to<br />

its de-frizzing abilities, hair is smooth<br />

and silky, and colour is brightened and<br />

left looking amazing. And, there is 87 per<br />

cent less breakage on treated hair – so<br />

blonde hair looks better for longer. Then<br />

there’s the JOICO Blonde Life Brilliant<br />

Tone Violet Smoothing Foam, which<br />

neutralises brassiness and polishes<br />

strands. Apply before styling and<br />

enjoy soft, touchable hair.<br />

JOICO BLONDE LIFE BRILLIANT<br />

GLOW BRIGHTENING OIL RRP €25,<br />

JOICO BLONDE LIFE BRILLIANT<br />

TONE VIOLET SMOOTHING FOAM<br />

RRP €22<br />

045 856487<br />

xpertpro.ie<br />

BLONDE<br />

CARE<br />

Color Gels Lacquers by<br />

Redken is a permanent<br />

liquid colour that offers the<br />

saturation of a gel and the<br />

mirror-shine of a lacquer –<br />

it’s really that good. And it’s<br />

designed to work perfectly<br />

with Redken’s Shades EQ.<br />

IN-SALON SERVICE<br />

+44 845 6600815<br />

redken.co.uk<br />

Pureology has<br />

launched its first<br />

styling range with<br />

built-in colour<br />

care. Style +<br />

Protect System<br />

includes Beach<br />

Waves Sugar<br />

Spray for<br />

effortless styling,<br />

and Shine Bright<br />

Taming Serum to<br />

tame flyaways.<br />

RRP €26 EACH<br />

+44 845 6000 815<br />

pureology.co.uk<br />

The new moisture plus range from milk_shake<br />

is infused with organic papaya extract;<br />

the shampoo, conditioner and whipped<br />

cream are an indulgent yet effective<br />

way to give hair a hit of hydration.<br />

RRP FROM €15.99<br />

+44 1392 365177<br />

milkshakehaircare.co.uk<br />

Clients with dry hair are in<br />

luck as L’Oréal Professionnel<br />

has added Nourishing<br />

Shampoo to its Source<br />

Essentielle range. It includes<br />

jasmine flowers and sesame<br />

oil and 96 per cent naturalorigin<br />

ingredients.<br />

RRP €20<br />

01 6045918<br />

lorealprofessionnel.co.uk<br />

12<br />

CREATIVE <strong>HEAD</strong> IRELAND


#CHedit<br />

STOCK<br />

OPTIONS<br />

OUR PICK OF THE LAUNCHES TO<br />

STACK ON SHELVES, ADD TO MENUS<br />

AND SHARE WITH YOUR STYLISTS<br />

LAUNCH OF<br />

THE MONTH<br />

What if you could predict your<br />

client’s hair needs before they could?<br />

That’s what ghd is offering with its<br />

new platinum+, the world’s first<br />

predictive heated styler that adapts<br />

to your client’s personal hair needs.<br />

Developed by the clever bods at<br />

the ghd labs over a period of five<br />

years, new ultra-zone with predictive<br />

technology is the latest breakthrough<br />

in heat styling and guarantees<br />

consistent heat across the whole<br />

straightener plate. This means the<br />

straighteners are able to recognise the<br />

thickness of the hair, the section size<br />

and the speed at which you’re styling,<br />

and adjust as your working to<br />

maintain the optimum styling<br />

temperature. Long live good hair<br />

days with ghd platinum+.<br />

RRP €225<br />

+44 845 3300 1133<br />

ghdhair.com<br />

IT’S ALL ABOUT... BOLD COLOUR<br />

Schwarzkopf Professional<br />

colour director, Rossa<br />

Jurenas, and hair artist Linh<br />

Phan, co-create deep and<br />

seductive midnight colours<br />

in the brand’s third and final<br />

IGORA #RoyalTakeover.<br />

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Whatever the occasion, give your<br />

clients a flash of colour with<br />

#COLORFULHAIR Flash Pro Hair<br />

Make-Up by L’Oréal Professionnel.<br />

Just like applying eyeshadow, it<br />

coats hair in pigmented colour that<br />

washes out in one shampoo and is<br />

visible on all hair bases.<br />

IN-SALON SERVICE<br />

01 6045918<br />

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CREATIVE <strong>HEAD</strong> IRELAND<br />

13


BOOST YOUR<br />

BUSINESS WITH<br />

ZEBA HAIRDRESSING GROUP IN DUBLIN (@ZEBAHAIRDRESSING) HAS MADE THOUSANDS SINCE THE LAUNCH OF SMARTBOND, THE<br />

REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE SALON GROUP HAS FOUND SMARTBOND INCREDIBLY EASY<br />

TO SELL AND IT’S NEVER NEEDED A HARD PUSH AS CLIENTS GENERALLY WANT TO HAVE STRONG AND SHINY HAIR AFTER A COLOUR<br />

SERVICE. FOR ZEBA HAIRDRESSING GROUP, SMARTBOND HAS CHANGED EVERYTHING, WITHOUT CHANGING ANYTHING. SALON DIRECTOR,<br />

RICHARD DROMGOOLE, SHARES HIS TOP TIPS ON HOW TO MAKE THE MOST OF SMARTBOND IN THE SALON…<br />

1 Create a language to ensure that all staff can talk to clients about Smartbond in the same way.<br />

2 Ensure a little extra time is given to the whole colour appointment when using Smartbond.<br />

3 Don’t forget that Smartbond can be used as a standalone service. It really helps even out the porosity in naturally grey hair,<br />

leaving the hair looking smoother and more manageable.<br />

THE FIX<br />

This stunning look was created by Melo Yelo<br />

colourist, Kayleigh Bullman, with the Hugh Campbell<br />

Hair Group (@hughcampbellhairgroup) using<br />

L’Oréal Professionnel Botanēa.<br />

Step 1: Shampoo with Source Essentielle Daily.<br />

Step 2: Mix and apply the Medium Brown recipe<br />

as a base colour. Develop for 60 minutes.<br />

Step 3: Mix 90g of Henna + 10g of Indigo with<br />

300 ml of water at 50˚C and apply to the lengths<br />

and ends.<br />

Step 4: Rinse and care using the Source<br />

Essentielle range.<br />

Share your transformations using @lorealpro<br />

#botanea #empoweredbynature #lorealproire<br />

RETAIL REHAB<br />

Complement Botanēa with Source<br />

Essentielle’s Daily Shampoo<br />

by L’Oréal Professionnel. This<br />

lightweight shampoo<br />

is suitable for fine to<br />

normal hair.<br />

With at least<br />

80 per cent of<br />

ingredients of<br />

natural origin,<br />

it is a perfect<br />

everyday<br />

product.<br />

14<br />

CREATIVE <strong>HEAD</strong> IRELAND


Be a<br />

COLOUR<br />

ADDICT<br />

EMBRACE THE TREND FOR<br />

ALL THINGS NATURAL<br />

CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />

Have you noticed how increasingly aware your clients<br />

are becoming about what they use, what they eat<br />

and what they do? With the natural hair market growing<br />

more than twice as fast as the professional market,*<br />

Botanēa by L’Oréal Professionnel is your opportunity to<br />

gain a new kind of colour client.<br />

This 100 per cent herbal colour benefits from<br />

the expertise of L’Oréal Research and offers a true<br />

professional result for clients keen to try colour but have<br />

perhaps previously been put off by the use of chemicals.<br />

It’s the perfect opportunity to recruit new clients to your<br />

salon or lapsed colour clients that need to be drawn<br />

back. You can’t afford not to invest in Botanēa.<br />

*Source – Natural haircare: Natural Personal Care: UK. Market<br />

Analysis and Opportunities, Kline, 2016. Source – Professional<br />

market: Salon Hair Care: United Kingdom Market Analysis<br />

and Opportunities, Kline, 2017<br />

BOTANĒA<br />

Hugh Campbell, owner of Hugh Campbell Hair Group,<br />

says: “Having Botanēa in the salon means we can now offer<br />

a 100 per cent natural, professional colour service. With<br />

lifestyle trends impacting salon demands, more clients have<br />

been asking for natural chemical free products to be used.<br />

“Botanēa is a sensorial experience – it smells like green<br />

tea – and the clients are part of the service, seeing it all<br />

mixed in front of them. It gives incredible condition and<br />

shine to hair and means we can now cater for all clients,<br />

including vegans and those concerned about chemicals.”<br />

DO THIS NOW<br />

1)Identify your potential Botanēa clients. They might be<br />

new or might not have coloured in some time.<br />

2)Explain how Botanēa is different from existing colour.<br />

Use the Botanēa digital diagnostic tool to choose the<br />

perfect shade.<br />

3)Create a unique salon experience. Engage your clients<br />

by mixing the herbal ingredients in front of them.<br />

4)Spread the word – promote #Botanea on your social<br />

media channels and get up-to-speed on all things Botanēa<br />

at lorealaccess.com<br />

Get further addicted to colour with L’Oréal Professionnel – call 0800 030 4034 or visit lorealprofessionnel.co.uk<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

15


#CHedit<br />

LIFE<br />

LESSONS<br />

KATHERINE<br />

SWEENEY<br />

FOUNDER, PREEN<br />

My team is everything.<br />

Without my team I can’t<br />

provide our customers<br />

with first class service and<br />

hairdressing expertise, so<br />

my team is as important as<br />

our customers. I always look<br />

for ways to reward staff for<br />

their hard work and loyalty.<br />

Happy hairdressers equals<br />

happy clients!<br />

The anti-hierarchy policy.<br />

I have an open door policy and<br />

my team know they can speak<br />

to me about any issue within<br />

the salon no matter how big<br />

or small.<br />

Work ‘on’ the business not<br />

just ‘in’ the business. I’m<br />

learning that for me to get<br />

PREEN to the next level that<br />

I need to dedicate more time<br />

to working ‘on’ the business.<br />

Enjoy the journey! Success<br />

is a journey not a destination,<br />

and I try to enjoy all the small<br />

victories along the way – that<br />

could be a new monthly<br />

target smashed, an assistant<br />

finally nailing a haircut or<br />

just appreciating the amazing<br />

salon atmosphere we have<br />

created at PREEN.<br />

WHY DID YOU WANT TO BE A<br />

HAIRDRESSER?<br />

I’ve been around hairdressing<br />

all my life, with my mum<br />

being a hairdresser. I always<br />

used to be in the salon and<br />

was always watching colours<br />

and creative cuts being done.<br />

I remember when L’Oréal<br />

Professionnel brought<br />

out Hair Chalk, I was<br />

9 or 10 at the time<br />

and absolutely<br />

amazed you<br />

could put these<br />

vibrant, fluorescent<br />

colours through your<br />

hair! Constantly seeing<br />

inspiring hair work had<br />

a real influence on me.<br />

CALLUM O’DONOVAN<br />

AGE: 16. SALON: THE EDGE HAIR DESIGN CORK<br />

WHAT ARE YOUR HIGHLIGHTS SO FAR?<br />

My biggest highlight so far was definitely<br />

winning the L’Oréal Colour Trophy Star<br />

Award this year. I remember going to all the<br />

competition photoshoots for the Edge Hair<br />

Design when I was younger and even then<br />

I knew I wanted to win one! I entered L’Oréal<br />

Colour Trophy just for the experience so<br />

to get through to the semi-final was a huge<br />

shock – I was ecstatic! I will never forget<br />

being so nervous going into the Star Award<br />

interview, getting the final I felt like I had<br />

already won. I can still hear Headmasters’<br />

Siobhan Jones calling out my name and me<br />

just freezing in my exact position!<br />

WHERE DO YOU SEE YOURSELF IN 10 YEARS TIME?<br />

I would love to be inspiring the next<br />

generation, in the way I am influenced by<br />

Adam Reed, Siobhan Jones, Frédéric Pavard<br />

and Eileen McGrath. To inspire someone<br />

would be incredible. I’d also love to win a<br />

L’Oréal Colour Trophy – who wouldn’t!<br />

WHAT IS YOUR DREAM HAIRDRESSING GIG?<br />

My dream gig would be to create my own<br />

L’Oréal Colour Trophy show – I feel that’s<br />

when you know you’ve made it! I would also<br />

definitely love to work backstage at London<br />

Fashion Week.<br />

16<br />

CREATIVE <strong>HEAD</strong> IRELAND


products that will leave your hair looking<br />

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DISCOVER MORE AT MILKSHAKEHAIRCARE.IE<br />

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#CHedit<br />

Inside<br />

story<br />

INTERNATIONAL<br />

INSPIRATION<br />

HERSEHSONS LONDON<br />

London institution Hershesons sets the bar for salons all over the world,<br />

and the new fl agship in Soho looks, feels and behaves like nothing you’ve<br />

ever seen before. The space combines hair salon with beauty services<br />

as well as a café, work and social space. “The old salon model is dead,”<br />

says creative director Luke Hersheson, who worked with an architect for<br />

12 months on the concept. “It’s a space that is built around our customer.<br />

It’s all about her and fi tting in with her life.” There are numerous details that<br />

break with the norm – mirrors are retractable so clients don’t have to keep<br />

staring at themselves during long processes, and they can choose where<br />

they sit for comfort. “By mixing things up and putting things in unexpected<br />

places, it completely changes the client experience. It removes the<br />

intimidation factor.” And staff love the new Hershesons, too – “They love<br />

that every chair has a full set of equipment so they can work anywhere and<br />

everywhere, and it’s all on one fl oor.” Job done.<br />

HOT BUYS<br />

SMALL AND MIGHTY<br />

Slightly over a metre<br />

in depth, the Compact<br />

shampoo unit from<br />

Salon Ambience delivers<br />

on comfort and optimises<br />

on space. It’s also available<br />

in four colours.<br />

€799<br />

0862427187<br />

capitalhairandbeauty.ie<br />

SEE MORE from Salon Ambience in the free<br />

brochure with this issue of <strong>Creative</strong> <strong>HEAD</strong> Ireland!<br />

THE A-LIST<br />

The Welonda Alpha 1000 is a smart choice for a<br />

barber, with its modern shapes and sophisticated<br />

finish along with everything you need from a chair.<br />

€2,300 (+VAT)<br />

045856487<br />

xpertpro.ie<br />

18 CREATIVE <strong>HEAD</strong> IRELAND


TRAIN FOR<br />

EXCELLENCE<br />

THE ROBERT CHAMBERS HAIRDRESSING ACADEMY IS THE<br />

FIRST ESTABLISHED AND LONGEST RUNNING HAIRDRESSING<br />

SCHOOL IN IRELAND. THIS YEAR THE ACADEMY CELEBRATES<br />

36 YEARS IN EDUCATION AND THE LEARNING GOES ON,<br />

HERE’S A SELECTION OF WHAT’S ON OFFER FOR 2018/2019.<br />

6 Month Fast Track Course<br />

If you are a third or fourth year Trainee Hairdresser and want to finish your training<br />

and qualify as a Graduate Stylist, this course is tailor-made and specifically designed<br />

for YOU.<br />

COURSE CONTENT: All aspects of modern, commercial hairdressing.<br />

AWARDS: Robert Chambers Certificate of Qualification, Wella Certificate in<br />

Foundation & Correction Colour.<br />

DURATION: 6 months full-time or 10 months part-time. 9.30 - 5.30. Clients provided.<br />

START DATES: October / January / March / June<br />

REQUIREMENTS: Assessment and interview<br />

COST: €4,999 - €500 discount for first 10 applicants before end of September, 2018.<br />

Limited places available.<br />

Advanced Diploma Hairdressing Course<br />

The advanced diploma in Hairdressing is an intensive beginners course which<br />

will qualify you to Graduate Stylist, in all aspects of hairdressing, in 16 Months.<br />

Limited places available.<br />

COURSE CONTENT: Theory, blow-drying, dressing hair, up-styling, heat styling,<br />

perming, advanced colour and colour techniques, advanced cutting, salon<br />

etiquette, customer services and communication.<br />

AWARDS: Robert Chambers Advanced Diploma accreditation,<br />

Qualified Advanced Graduate Stylist, Wella Certificates in<br />

Foundation, Advanced and Corrective Colour,<br />

Wella Certificate in Perming & System Professional.<br />

DURATION: 16 months, full-time. Monday - Friday 9.30 - 5.30<br />

START DATES: October / March<br />

REQUIREMENTS: No former experience needed<br />

COST: Leaving Cert Special for first 10 applicants<br />

before end of September, 2018.<br />

STAR PUPILS!<br />

ROBERT CHAMBERS CAN HELP YOU CARVE<br />

OUT AN INCREDIBLE CAREER – BUT DON’T<br />

JUST TAKE OUR WORD FOR IT...<br />

JOHANNA PITKANEN<br />

TECHNICAL EDUCATOR FOR TIGI SOUTH WEST UK<br />

“I loved my time at The Robert Chambers School of<br />

Hairdressing. The teachers were amazing!<br />

I learned so much and have gone on<br />

to do amazing things. I am currently<br />

Technical Educator for Tigi covering<br />

the South West UK and work along<br />

side the International <strong>Creative</strong> Team in<br />

London. I worked at Lunatic Fringe Dublin<br />

after my training and managed a salon in Melbourne<br />

Australia. I am so happy I chose to go to The Robert<br />

Chambers School of Hairdressing. It gave me the skills<br />

and confidence to take my career anywhere!!”<br />

FERGAL DOYLE<br />

FIELD EDUCATOR AT WELLA PROFESSIONALS IRELAND<br />

“I completed the course with Distinction and went<br />

on to become a stylist in Lunatic<br />

Fringe, Dublin, Trevor Sorbie<br />

and Hob Salons in the UK. I am<br />

now a Field Educator for Wella<br />

Professionals Ireland. My career<br />

couldn’t have reached the glamorous<br />

heights that it has without the education and solid<br />

foundations I received as a student at the Robert<br />

Chambers Academy.”<br />

If you would like to fast track your hairdressing career with Robert Chambers, renowned all over the country and abroad for his<br />

reputation and status as an icon of Irish hairdressing and education, then call 01 677 1323 or email academy@robertchambers.ie<br />

for an interview or tour of the academy or to secure a place on one of the courses.


THE SECRET TO…<br />

A SUCCESSFUL INTRODUCTORY OFFER<br />

THE BUSINESS EDIT<br />

CAN ALTRUISM<br />

HELP YOUR SALON<br />

FLOURISH?<br />

It’s back to school this month,<br />

which means clients are in the<br />

mood to change up their routines<br />

and start afresh, creating a great<br />

opportunity for hair salons to attract<br />

new customers, be it with fresh<br />

highlights or a clean cut.<br />

To cater to this group, you’ll want<br />

to be prepared with an attractive,<br />

easy-to-implement introductory<br />

off er – so make sure your off er has<br />

the following features:<br />

A DISCOUNTED, MULTI-APPOINTMENT<br />

PACKAGE: Bring clients in at a<br />

discounted price with the intent<br />

of creating an optimal experience<br />

that will help them see the value of<br />

returning at full price. Off er more<br />

than one appointment and include<br />

a frequency recommendation. Clear<br />

expiration dates also drive a sense<br />

of urgency to book.<br />

THE RIGHT PRICE: Remove the<br />

pricing barrier that may have kept<br />

potential clients from visiting your<br />

salon. However, the goal is to retain<br />

new clients, so you need to ensure<br />

the entry price isn’t too low. Don’t<br />

price so cheaply that it undervalues<br />

what you off er.<br />

EASY IMPLEMENTATION: Keep it<br />

simple for you and your staff to<br />

manage and sell, as well as easy for<br />

clients to purchase. Make sure salon<br />

software can facilitate new offers and<br />

track the ones that are working.<br />

IN ASSOCIATION WITH<br />

For more salon-savvy secrets by MINDBODY,<br />

visit uk.mindbodyonline.com<br />

FOR ONE DAY every year, Lloyds Hair in<br />

Waterford opens up from 11am until 4pm,<br />

and the staff work for free – instead of filling<br />

the tills, they donate their fees to a local<br />

breast cancer charity.<br />

It doesn’t sound like a great decision<br />

in terms of your cash takings, but owner<br />

Danielle Kennedy believes that this yearly<br />

event is actually a powerful tool for her<br />

business profile.<br />

“Our biggest charitable event every year<br />

is our Annual Breast Cancer Fundraiser,”<br />

explains Danielle, whose team at Lloyds<br />

Hair won the Supreme Team title at both the<br />

2017 and 2018 Most Wanted Awards. “We do<br />

free blow-drying and up-styling in return for<br />

donations. The lead up to, and the day itself,<br />

is full of excitement and it creates a huge<br />

positive energy around the salon. To date<br />

we’ve raised nearly €15,000 for a local breast<br />

cancer charity and it’s something we, as a<br />

team, are proud of.”<br />

Lloyds Hair also runs collections for<br />

homeless charities throughout the year, and<br />

has recently run a collection for a salon built<br />

by Munster Chernobyl Aid.<br />

“From a team perspective, giving back<br />

to the community around us improves<br />

morale and increases job satisfaction,” says<br />

Danielle. “We have quite a large budget<br />

for donations of spot prizes (about €5,000 a<br />

year) but still received requests we couldn’t<br />

honour, so in 2016 we changed our protocol<br />

and now we only sponsor prizes for events<br />

our clients are involved with.<br />

“Clients are never refused a donation and<br />

this helps us to strengthen our relationship<br />

– giving back to our clients is a powerful<br />

marketing tool.<br />

She continues: “I think anyone in the<br />

hair industry is naturally altruistic, as it’s<br />

ingrained in us to want to make people<br />

feel fantastic and to make people happy.<br />

Hold a team meeting and pick a charity or<br />

charitable activity together – if it’s part of<br />

your salon’s culture then everyone should<br />

have a part in it.”<br />

It’s this same philosophy that made<br />

Siobhan Laffan, a stylist at Peter Mark Naas,<br />

make contact with the UK-based charity –<br />

and 2018 Most Wanted Award of Innovation<br />

winner – Haircuts4Homeless and help set<br />

up a project in Capuchin Day Centre in<br />

Dublin. “We’re basically a group of skilled<br />

hairstylists and barbers who give up<br />

our time once a month to cut homeless<br />

people’s hair free of charge,” she explains.<br />

“We’ve now set up a second project in<br />

Limerick and our plan is to branch out all<br />

across the country.”<br />

While it might seem to be a small thing<br />

to offer a haircut to homeless person for<br />

free, the charity Haircuts4Homeless has<br />

found that spending time with someone on<br />

the street and giving them the chance to<br />

smarten up their appearance works wonders<br />

for their mental wellbeing.<br />

And by giving a boost to those in need,<br />

your team will also feel invigorated. “It’s<br />

great to get everyone in the salon involved,<br />

whether it’s bringing them along to cut hair<br />

or help with fundraising – it creates a good<br />

buzz in the salon,” adds Siobhan.<br />

Aidan Fitzgerald, owner of Aidan<br />

Fitzgerald in Blackrock, Dublin, also<br />

understands the positive links between<br />

altruism and business. “We specialise in<br />

wigs for cancer patients, as fashion wigs are<br />

not always suitable,” he explains. “When<br />

you lose a key part of your appearance, you<br />

lose part of your identity – you might be<br />

in and out of hospital dealing with doctors<br />

and nurses, but nobody deals with your<br />

hair. We realised this and saw that helping<br />

these patients could add another side to our<br />

business and open up another avenue.”<br />

20<br />

CREATIVE <strong>HEAD</strong> IRELAND


BY<br />

FOR URBAN MEN WITH A DISTINCT TASTE<br />

PROFESSIONAL PRODUCTS FOR ALL BARBERING AND GROOMING NEEDS;<br />

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FULL RANGE AVAILABLE IN STORE AND ONLINE NOW!<br />

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Stay inspired!


LONG LIVE<br />

THE QUEENS<br />

ALL HAIL PLATINUM+<br />

The world’s 1st SMART styler<br />

that predicts your hair’s needs.<br />

#longlivethequeens<br />

#ghdbreakthrough<br />

For more information and to become a stockist,<br />

contact your ghd account manager or call +44 (0) 1924 423400.


#longlivethequeens<br />

CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />

A ERA<br />

newMeet the fi rst smart styler: the ghd platinum+.<br />

This ground-breaking gadget is what your kitbag<br />

has been waiting for: with predictive technology,<br />

it can calculate exactly what the hair needs, for<br />

smarter styling and perfect results every time<br />

*Versus a styler working at 230˚C. **Versus naturally dried hair.<br />

THE TECHNOLOGY<br />

A team of scientists and engineers worked for five years, accumulating 760,000<br />

hours of testing, to create the breakthrough technology that makes the ghd<br />

platinum+ so special.<br />

Predictive technology – ghd platinum+ recognises the thickness of your hair, the<br />

size of section and styling speed, adjusting the temperature to consistently style<br />

at 185°C, for ultimate results on all hair types.<br />

Infinity sensors – heat is measured 250 times a second, to ensure that the<br />

optimum, safer-for-hair styling temperature is maintained.<br />

Ultra-zone monitoring – heat is monitored and controlled over every millimetre of<br />

the styler plates, for consistent results.<br />

The results – 70 per cent healthier hair* with 20 per cent more shine** and twotimes<br />

more colour integrity; so you can be sure clients’ hair looks and feels better.<br />

WHAT THE EXPERTS SAY…<br />

“We’ve taken sensing and heating technology to<br />

the physical maximum with platinum+. This styler can<br />

ensure definitive styling longevity and shine, without<br />

the damage. It is the ultimate hair styling tool”<br />

Dr Tim Moore, ghd vice-president of smart devices<br />

“ghd has just made the best styler even better! What<br />

I love most about the ghd platinum+ is that it features<br />

the most incredible SMART technology that adapts<br />

to every individual’s hair needs and this has made<br />

styling so easy for me. I know I will get a consistent<br />

result and a beautifully smooth finish across every<br />

hair type”<br />

Adam Reed, salon owner, session stylist<br />

and ghd global ambassador<br />

To discover the smartest styler ever, contact your ghd account manager or call +44 (0)1924 423400<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

23


HERE COME<br />

THE GELS<br />

PERMANENT HAIR COLOUR WITH LOW AMMONIA, INTENSE SATURATION AND<br />

SHINE? REDKEN’S NEW COLOR GELS LACQUERS OFFER LONG-LASTING COLOUR<br />

AND 100 PER CENT GREY COVERAGE. ARE YOU READY?<br />

24<br />

CREATIVE <strong>HEAD</strong> IRELAND


– attracting new clients to your salon at each<br />

end of the age spectrum.<br />

But perhaps the most exciting reason<br />

that Color Gels Lacquers stand out from the<br />

permanent hair colour crowd is the unique<br />

pairing system. Colourists everywhere love<br />

Shades EQ Demi Permanent Hair Gloss for its<br />

ability to tone, colour-correct and add shine to<br />

all hair types, and Color Gels Lacquers were<br />

created to pair perfectly with Shades EQ gloss<br />

shades. This means that when you touch up<br />

roots with permanent colour, you can refresh<br />

the rest of the hair with a Shades EQ gloss<br />

shade that matches the root colour exactly.<br />

What’s more, because of this perfect liquid<br />

colour pairing, you can create your favourite<br />

hair colour trends using both colour lines.<br />

Think rich, transitional sombré with a deep<br />

root and lighter ends, or a subtle balayage<br />

– where there’s a desire for rich, saturated<br />

colour, there’s a need for Color Gels Lacquers.<br />

CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />

EXCITING PACKAGING Inspired<br />

by unique gel viscosity and trending<br />

Instagram slimers!<br />

IT’S THE FIRST PERMANENT liquid colour<br />

to offer the saturation of a gel and the mirrorshine<br />

of a lacquer. It’s got a new-generation<br />

gel base that makes it ideal for technique<br />

work, with super-fast, high-precision<br />

application from a bottle or a bowl. It’s new<br />

Redken Color Gels Lacquers – and if you’re<br />

already using Shades EQ in your salon, your<br />

colour services are about to explode!<br />

New Redken Color Gels Lacquers is an<br />

exciting opportunity to drive new colour<br />

business to your salon. For a start, this is<br />

a high-performing colour range that’s fast<br />

and easy to use, delivering rich, long-lasting<br />

results, including – thanks to advanced red<br />

dye technology – longer-lasting reds. Your<br />

regular colour clients are going to love the<br />

finish they get with Color Gels, too – a superb,<br />

high-gloss mirror shine exactly like a polish.<br />

Color Gels Lacquers also mean 100 per cent<br />

reliable grey coverage and accessible pricing<br />

PACKAGING SEGMENTED ACCORDING TO COLOUR FAMILY<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

25


L’Oréal Academy<br />

Sharpen<br />

your skills<br />

Welcome to <strong>Creative</strong> <strong>HEAD</strong> Ireland’s<br />

pick of the best hairdressing courses<br />

this autumn…<br />

HAIRDRESSING<br />

LIVE<br />

INSPIRED COLOUR<br />

PLACEMENTS WITH<br />

CAROLYN NEWMAN<br />

Take an hour to update your<br />

skills with Hairdressing<br />

LIVE no matter where you<br />

are – all you need is access<br />

to the internet. This course,<br />

led by renowned colourist<br />

Carolyn Newman, takes<br />

inspiration from artist Mark<br />

Rothko and helps you learn<br />

how to create a bespoke look<br />

for your clients.<br />

Date: 24 September<br />

Cost: €20<br />

Duration: One hour<br />

Location: Online<br />

Contact: hairdressinglive.com<br />

ALFAPARF MILANO<br />

METALLIC ILLUSION<br />

COLLECTION 2018<br />

The trend for metallic<br />

hair colour is still shining<br />

bright, so it’s essential that<br />

you can offer gold, silver<br />

and bronze tones in the<br />

salon this autumn/winter<br />

season. This course will<br />

take you right through the<br />

process, including colour<br />

demonstrations and even<br />

cutting techniques that<br />

will enhance these<br />

glittering shades.<br />

Date: 1 October<br />

Cost: €200<br />

Duration: One day<br />

Location: Accademia, Dublin<br />

Contact: xpertpro.ie<br />

WELLA<br />

PROFESSIONALS<br />

COLOUR MASTERCLASS<br />

Darren Lacken, founder of<br />

Crow Street Collective and<br />

winner of the International<br />

Color Vision Platinum Award<br />

in 2016, takes his colouring<br />

expertise to the Wella<br />

Studio in Dublin. Expect<br />

techniques, trends and<br />

plenty of inspiration from<br />

one of the best colourists<br />

that Ireland has to offer.<br />

Date: 8 October<br />

Cost: €300<br />

Duration: One day<br />

Location: Wella Studio<br />

Dublin<br />

Contact: 01 416 0900<br />

education.wella.com<br />

SALON SERVICES<br />

ESSENTIAL COLOUR<br />

SKILLS REFRESHER<br />

COURSE<br />

Take your colour skills to<br />

the next level or simply<br />

rejuvenate your existing<br />

abilities, with this course<br />

that’s indispensable for<br />

colourists at all levels.<br />

It covers colour theory,<br />

application methods and<br />

aftercare advice, so you can<br />

offer the best possible colour<br />

service in your salon.<br />

Date: 10 October<br />

Cost: €93 +VAT<br />

Duration: One day<br />

Location: Dublin HBW<br />

Contact: 1890 253405<br />

salon-services.com/training<br />

26 CREATIVE <strong>HEAD</strong> IRELAND


#Education<br />

Gainfort Academy<br />

L’ORÉAL<br />

PROFESSIONNEL<br />

INTERMEDIATE MEN’S<br />

CUTTING<br />

The male grooming industry<br />

is growing at an impressive<br />

rate, so if you want to gain<br />

experience with mens’ hair<br />

then this is the course for<br />

you. It takes you through<br />

an overview of the latest<br />

trends, a step-by-step of<br />

how to create them and a<br />

masterclass in product use.<br />

Date: 16 October<br />

Cost: €120<br />

Duration: One day<br />

Location: L’Oréal Academy<br />

Dublin<br />

Contact: 01 6045900<br />

lorealaccess.com/ie<br />

AFFINAGE<br />

COLOUR TECHNIQUES<br />

WITH ROCKIN REDZ<br />

Rich hues are always a<br />

popular option for clients<br />

as the weather turns and<br />

autumn nights draw in,<br />

so this red-themed colour<br />

training day is ready to get<br />

you right on-trend. Your<br />

Affinage educator will run a<br />

demonstration and then it’s<br />

time to try out the rust and<br />

ruby tones yourself.<br />

Date: 16 October<br />

Cost: €85<br />

Duration: One day<br />

Location: Gainfort Academy,<br />

Wexford<br />

Contact: 053 9123681<br />

gainfort.com<br />

SCHWARZKOPF<br />

PROFESSIONAL<br />

CREATIVE CUTTING<br />

Say goodbye to your comfort<br />

zone, and invigorate your<br />

creative side, with this<br />

one-day course led by a<br />

Schwarzkopf Professional<br />

guest artist and designed to<br />

challenge your professional<br />

skills. You’ll learn hints and<br />

tips that will help you bring<br />

styles up to date and give a<br />

new twist to the classics.<br />

Date: 22 October<br />

Cost: €280<br />

Duration: One day<br />

Location: Hennessy Hair &<br />

Beauty, Cork<br />

Contact: 01 4046424<br />

skpevents.co.uk/askeducation<br />

ROBERT<br />

CHAMBERS<br />

CONTEMPORARY<br />

CLASSIC CUTTING<br />

Designed for qualified<br />

hairdressers who wish to<br />

boost their cutting skills and<br />

take on a new challenge,<br />

this course teaches a<br />

combination of classic and<br />

fashion-forward techniques.<br />

Tutors work closely to ensure<br />

students not only master the<br />

looks, but also how to adapt<br />

them to individual clients.<br />

Date: Various<br />

Cost: €600<br />

Duration: Five days<br />

Location: Robert Chambers<br />

Contact: 01 6771323<br />

academy@robertchambers.ie<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

27


CENTRE OF<br />

EXCELLENCE<br />

TAKE A LOOK AT THE NEW ACCADEMIA IN DUBLIN,<br />

WHERE EDUCATION MEETS EXCELLENCE<br />

XPERT PROFESSIONAL HAS OPENED<br />

Accademia, a 16,000 square foot education<br />

centre of excellence in Dublin that offers<br />

more than 500 courses a year from hair and<br />

beauty experts in a state-of-the-art facility.<br />

This standalone building was custom<br />

designed for the Irish hair and beauty<br />

distributor of luxury brands – including<br />

ALFAPARF Milano, JOICO, Kemon and<br />

Moroccanoil – by the award-winning Cooney<br />

Architects of Dublin. Set out across four<br />

floors, the minimalist, modern interiors<br />

incorporate clean lines and exposed pipework<br />

for a modern, industrial feel. And the building<br />

is fitted with the latest environmentallyfriendly<br />

technology, including an ecoconscious<br />

heating and cooling design, water<br />

filtration system and use of natural light.<br />

Accademia is truly a hub of learning,<br />

offering an environment that enables and<br />

encourages professional development in the<br />

pursuit of excellence.<br />

For hairdressing professionals and trainees,<br />

there are three salons with 12 styling stations<br />

each, perfect for learning the latest precision<br />

cuts and colour techniques. There are two<br />

lecture theatres where business, marketing,<br />

retail and customer service courses take place<br />

and, for smaller breakout groups, there is the<br />

boardroom. There is also a fully equipped<br />

make-up and skincare room for professionals<br />

in those sectors.<br />

With top guest artists and international<br />

artistic teams regularly visiting Accademia,<br />

trainees and professionals are guaranteed to<br />

be inspired.<br />

28<br />

CREATIVE <strong>HEAD</strong> IRELAND


CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />

MEET THE GUEST ARTISTS<br />

PAUL STAFFORD<br />

Award-winning ALFAPARF<br />

Milano global ambassador<br />

Paul juggles TV appearances<br />

and magazine shoots with<br />

educational seminars,<br />

platform presentations and<br />

an oversubscribed column.<br />

MOD ROME<br />

Rome-based Oni Quadrino<br />

and Emanuele Vona of MOD<br />

have collaborated with<br />

Prada, Burberry, Vogue and<br />

Vanity Fair. MOD courses are<br />

designed to explore technical<br />

and cultural knowledge.<br />

RAMIRO MATA<br />

Leading Spanish stylist<br />

Ramiro shares his experience<br />

and unique interpretation<br />

of beauty, and encourages<br />

participants to develop their<br />

own flexibility and creativity<br />

to bring success.<br />

RICHARD ASHFORTH<br />

Richard has a wealth of<br />

knowledge and experience<br />

from decades at the top of<br />

the hairdressing profession<br />

and his position as creative<br />

director of international salon<br />

and academy group SACO.<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

29


Davey Davey<br />

30<br />

CREATIVE <strong>HEAD</strong> IRELAND


#MaleGrooming<br />

w<br />

Evolution<br />

y Man<br />

Male grooming is booming – so what does the barber of today look like?<br />

CAST YOUR MIND back 10 years; the male grooming<br />

experience was very different indeed. Men generally had two<br />

choices; either a cheap and cheerful cut picked from range of<br />

standard styles in a nondescript walk-in barber shop, or an<br />

expedition into a traditional salon, where hairdressers weren’t<br />

necessarily equipped to deal with men’s hair.<br />

Fast forward to today, and the barbering landscape is very<br />

different. Barber shops are springing up all over Ireland,<br />

offering new trends and services. According to Jobs.ie, the<br />

number of openings for haircare professionals in Ireland has<br />

increased by 84 per cent since 2012, and this expansion is<br />

fuelled by the boom in male grooming.<br />

“The metrosexual is dead. Male grooming is simply the<br />

new normal,” says Mark O’Keeffe, owner of the Sugar Culture<br />

salon group that includes Sugar Daddy barber shop. He has<br />

seen first-hand the explosion of wellbeing services for men<br />

in Ireland: “New barber shops are offering far more skilled,<br />

technical haircuts, which are now as important to men as they<br />

have been to women for centuries,” he adds.<br />

Paul Davey, owner of Davey Davey salons, credits this surge<br />

in popularity to the wellbeing trend. “The industry has taken<br />

off because there is an increase in the trend for wellness<br />

and this not only relates to health, but also looking good and<br />

feeling good,” he explains. “It has become common practice<br />

for men to look for specialised grooming services to create<br />

the looks they want. New trends in male grooming are more<br />

accessible, and the internet provides the vocabulary so they<br />

can ask for the styles they want to achieve.”<br />

Cíaran O’Sullivan, 2017 Irish winner of the American<br />

Crew All Star Challenge and a barber at Wayne Lloyd<br />

Hairdressing in Cork, agrees: “I started to see more and more<br />

men looking after themselves, from wearing skinny jeans to<br />

actually using a hairdryer to style their hair. People want to<br />

look their best.”<br />

And with the advances in technology, barbers can improve<br />

their standards and access new trends quicker than ever<br />

before. “The knock-on effect of social media is that young<br />

barbers can interact easily with some of the best barbers in<br />

the world and learn from them,” explains Frank Hackett,<br />

owner of Retro Barbershop and Academy in Limerick.<br />

“It raises their standards and pushes them to educate<br />

themselves more.”<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

31


American Crew<br />

But in an industry experiencing this speed of growth, how<br />

can you ensure your business stands out on the high street?<br />

“We don’t follow any other barber shop in Ireland or copy<br />

them,” says Sean Bryan, owner of Cut & Sew group. “I make<br />

it my job to stay on-trend and keep up with what’s happening<br />

in art, film and fashion. We have a clothing line, we listen to<br />

loud music in the shop and we also made a documentary last<br />

year called Not Just a Barbershop – the list<br />

goes on!”<br />

It’s also important to offer more, as<br />

men’s haircuts are becoming increasingly<br />

intricate, requiring a higher level of<br />

skill. “Our gent’s hair specialist, Alan<br />

Adderley, uses layering and point cutting<br />

techniques to give soft texturising to<br />

styles and keeps up to date with trends by<br />

attending specialist courses throughout<br />

the year,” says Paul Davey.<br />

And extra touches will keep clients<br />

hungry for more. “We respect<br />

the heritage of barbering and<br />

we aim to bring a premium<br />

experience to our clients,” says<br />

Mark O’Keeffe. “We have<br />

added frills with Prizefight<br />

Whiskey cocktails and Five Lamps Beer on offer, and we pride<br />

ourselves on our Sugar Culture experience.”<br />

Cíaran O’Sullivan agrees maintaining a high quality will<br />

ensure men keep coming back. “I’m a perfectionist, so every<br />

cut I do is always to the best of my ability. I always look at my<br />

clients as a walking billboard – it’s the best advertising.”<br />

However, there is a downside to the barbering boom, in the<br />

shape of rogue barbers promising quick results without the<br />

right training. “Barber shops have popped up everywhere,”<br />

says Frank Hackett. “There is a<br />

perception that you can qualify<br />

as a barber in six or 12 weeks<br />

and it simply is not true. Like<br />

any other trade, it takes years<br />

and after that you are still<br />

always learning.”<br />

Mark O’Keeffe agrees. “While<br />

the trend is growing, it still needs<br />

lots of nurturing,” he explains.<br />

“Barbers are fast-tracking training<br />

and many think they’re skilled<br />

enough to occupy a seat in these<br />

new barber shops, when in fact it’s more<br />

training and attention to detail they need.<br />

Becoming a talented barber is no easy feat.”<br />

32


#MaleGrooming<br />

Toysxthe boys<br />

Stock your shelves and tap<br />

into the growing male market<br />

American Crew’s new Beard<br />

Balm promises to tame<br />

grizzly beards. Infused with<br />

sweet almond oil and shea<br />

butter, the dual formula<br />

both conditions and styles<br />

and there’s absolutely no<br />

heaviness.<br />

RRP €15.40<br />

americancrew.com<br />

The limited edition Cordless<br />

Magic Clip by Wahl is<br />

designed to add luxury to<br />

a wet shave. Create the<br />

smoothest cuts ever with<br />

this lightweight piece of<br />

technology, which creates<br />

impeccable fades and blends.<br />

RRP €117.99 +VAT<br />

wahl.co.uk<br />

L’Oréal Professionnel Homme<br />

Poker Paste combines<br />

powerful hold with a<br />

reworkable texture. The matte<br />

fi nish is long lasting and can<br />

be shaped and re-shaped<br />

throughout the day – perfect<br />

for guys on the go.<br />

RRP €16<br />

lorealprofessionnel.co.uk<br />

Redken Brews off ers a range<br />

of four shampoos, including<br />

Daily Shampoo for everyday<br />

cleansing, Mint to invigorate<br />

the scalp and Three-in-<br />

One with conditioner and<br />

bodywash. We love the Silver<br />

shampoo to tone grey hair.<br />

RRP €15<br />

redken.co.uk<br />

Kemon Hair Manya for him<br />

is a stylish line wrapped in<br />

monochrome packaging.<br />

Divided into Washing, Shaving<br />

and Finishing for ease of use,<br />

it takes men through their<br />

entire grooming routine.<br />

RRP FROM €10.75<br />

xpert.com<br />

Men are getting more creative<br />

with their hair than ever – so<br />

add thickness or length with<br />

the Great Lengths classic<br />

bonded hair extensions.<br />

They’re discreet and secure<br />

but also easy to look after.<br />

IN-SALON SERVICE<br />

greatlengthshair.co.uk<br />

With more men choosing<br />

pompadour styles, the best<br />

hairdryers are essential.<br />

The Dyson Supersonic hair<br />

dryer Professional Edition<br />

offers strength, precision and<br />

limitless possibilities.<br />

PRICE ON APPLICATION<br />

dyson.co.uk<br />

The System Professional Man<br />

line is a bespoke routine for<br />

your client – all they have to<br />

do is answer a few questions<br />

in-salon for you to off er them<br />

the right products, such as<br />

the SP Sculpting Paste.<br />

IN-SALON SERVICE<br />

systemprofessional.com<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

33


BOHO<br />

WHEN IT COMES TO UNSTUDIED EFFORTLESSNESS, IS THERE<br />

ANY ERA THAT BEATS THE SUPER-NATURAL '70S? DYSON<br />

AMBASSADORS DYLAN BRADSHAW AND LARRY KING PROVE<br />

THE POWER AND BEAUTY OF FREE-SPIRITED STYLING<br />

DYLAN<br />

THE STRAIGHT-TALKING DUBLIN SALON OWNER IS AT<br />

THE FOREFRONT OF INNOVATIVE HAIRCARE – PERFECT<br />

CREDENTIALS FOR A DYSON AMBASSADOR!<br />

34 CREATIVE <strong>HEAD</strong> IRELAND


BOOM<br />

CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

LARRY<br />

LARRY’S SALON IN SOUTH KENSINGTON<br />

WAS ONE OF THE FIRST IN THE WORLD TO<br />

BE EQUIPPED WITH THE DYSON SUPERSONIC<br />

HAIR DRYER PROFESSIONAL EDITION. “DYSON<br />

IS SUCH AN INCREDIBLE INNOVATOR AND<br />

WORKING WITH THEM IS AN HONOUR”<br />

#dysonprohair<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

35


36 CREATIVE <strong>HEAD</strong> IRELAND


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

A SPRITZ OF TEXTURISING SPRAY<br />

AND THE INTELLIGENT DRYING<br />

POWER OF THE NEW DYSON<br />

SUPERSONIC PROFESSIONAL<br />

EDITION – IT TOOK LITTLE MORE<br />

TO CREATE A STUNNING SET OF<br />

LAID-BACK LOOKS, EXCLUSIVELY<br />

FOR CREATIVE <strong>HEAD</strong><br />

Industry icons Dylan and Larry have put the new<br />

Dyson Supersonic hair dryer Professional edition<br />

through its paces – and not only are the results<br />

glowing (see overleaf), the stylist testimonials are, too.<br />

“This dryer is so different and so much better than<br />

anything else on the market,” says Larry. “From the<br />

speed of the airflow to the precision engineering of<br />

the attachments, everything has been so carefully<br />

designed to help us hair professionals create the most<br />

incredible blow-drys. It’s so compact, too – I like how<br />

you can flip it and switch it around so easily to get<br />

exactly the result you’re after.”<br />

“Dyson has reinvented the wheel,” says Dylan,<br />

“and it’s great to see them making such a difference<br />

in terms of promoting hair health. I have such belief<br />

in this brand and their dryer. To all stylists I would say,<br />

use a Supersonic for a couple of weeks and you’ll be<br />

converted, just like I was. It helps, of course, that it’s<br />

such a lovely-looking piece of kit!”<br />

REPORTAGE PHOTOGRAPHY<br />

Hikaru Funnell<br />

#dysonprohair<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

37


PHOTOGRAPHY<br />

Alexander Jordan<br />

HAIR<br />

Dylan Bradshaw and<br />

Larry King for Dyson<br />

MAKE-UP<br />

Tricia Woolston<br />

FASHION<br />

Sasha Barrie<br />

38 CREATIVE <strong>HEAD</strong> IRELAND


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

EASY DOES IT<br />

LOSE YOURSELF IN EASY, BREEZY ʼ70S STYLING<br />

#dysonprohair<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

39


MAN UP<br />

“It’s great to blow-dry men’s hair<br />

again,” says Dylan, who used the<br />

re-designed Concentrator – now<br />

with a wider and thinner nozzle<br />

that gives precision like no other –<br />

to shape John’s hair into the<br />

perfect ’70s flick and curled<br />

sides. “This is hair that’s<br />

believable – not too perfect, and<br />

definitely not over-cooked!”<br />

40 CREATIVE <strong>HEAD</strong> IRELAND


AU NATUREL<br />

If ever there was a hashtag that so<br />

perfectly encapsulates the ̓70s trend,<br />

it’s #wokeuplikethis – gorgeous,<br />

healthy, apparently untouched hair<br />

that’s actually had quite a bit of a<br />

helping hand. “Working with the<br />

Dyson Supersonic hair dryer<br />

Professional edition is the equivalent<br />

of putting hair through an Instagram<br />

filter,” says Dylan. “Its Intelligent<br />

Heat Control keeps hair strong and<br />

healthy, with incredible shine.”<br />

Dylan used the re-engineered<br />

Smoothing Nozzle to blow-dry<br />

with a gentle touch, creating<br />

softly tumbling, nonchalant<br />

waves that aren’t too polished –<br />

yet still perfect.<br />

CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

CURL POWER<br />

With texture and curls so on-trend right now,<br />

you’ll love the new Diffuser – simulating<br />

natural drying, it helps to reduce frizz and<br />

deliver gorgeously defined curls. Just like all<br />

the Dyson Supersonic hair dryer Professional<br />

edition attachments, it is secured to the<br />

Supersonic by a powerful magnetic force,<br />

giving a secure 360-degree hold that you<br />

can rely on.<br />

#dysonprohair<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

41


“This is a clean, natural look<br />

with lots of shine. I used the<br />

Dyson Supersonic hair dryer<br />

Professional edition to create<br />

direction and shape, taking her<br />

hair away from her face and<br />

creating lots of volume around<br />

the hairline”<br />

LARRY<br />

42 CREATIVE <strong>HEAD</strong> IRELAND


GROOVY<br />

KIND OF<br />

LOVE<br />

The Spring/Summer 2019<br />

menswear shows might have<br />

elicited a groovy sense of déjà vu,<br />

as ’70s-inspired looks for men<br />

dominated, to decidedly cool effect.<br />

Side-parted shags at Salvatore<br />

Ferragamo, rumpled waves in<br />

Milan, and Gucci creative director<br />

Alessandro Michele’s signature<br />

lengths were heightened with a<br />

smattering of necklaces and a devilmay-care<br />

attitude. All hail the 1970s!<br />

CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

SMOOTH MOVES<br />

Be your salon’s smoothest operator. Use the Dyson<br />

Supersonic hair dryer Professional edition Smoothing<br />

Nozzle to quickly remove excess water from your<br />

client’s hair, and blow-dry smooth with a gentle touch.<br />

Meanwhile, at 3.3 metres, the new longer cable<br />

allows you to move freely around clients as you work.<br />

And with the powerful motor acoustically tuned to<br />

produce one inaudible frequency, you can blow-dry<br />

your client’s hair and continue your conversation at<br />

the same time!<br />

#dysonprohair<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

43


REBEL, REBEL<br />

Hair grew out of control in the ’70s<br />

– an act of rebellion against the<br />

‘squares’ and ‘norms’, which for<br />

most people meant their parents.<br />

Here, Larry recreates the classic rock<br />

& roll look – hair high on the crown,<br />

sides blow-dried straight and smooth<br />

with those little flicks nodding at a<br />

refusal to be tamed…<br />

44 CREATIVE <strong>HEAD</strong> IRELAND


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

SHINE ON<br />

To avoid heat damage, hair should be dried<br />

quickly and gently, using the right combination<br />

of heat and airflow. The Dyson Supersonic hair<br />

dryer Professional edition delivers Intelligent Heat<br />

Control, measuring air temperature 20 times per<br />

second in order to control its patented, doublestacked<br />

heating element and avoid extreme<br />

heat. The result of all this incredible technology?<br />

Fabulously conditioned hair that reflects light<br />

evenly with dazzling shine.<br />

“Loose, unloaded,<br />

shiny hair with light,<br />

aerated texture<br />

throughout – this is<br />

stripped-back ’70s<br />

at its best”<br />

DYLAN<br />

#dysonprohair<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

45


EASY BREEZY<br />

Using the new Dyson Supersonic<br />

hair dryer Professional edition, this<br />

blow-dry looks effortlessly natural,<br />

yet completely aspirational. Larry<br />

says: “There’s a real sense of ease to<br />

the glamour of this look, which sums<br />

up perfectly the ethos of this ’70s<br />

trend: low-key, low-maintenance but<br />

still glamorous.” Tip from the shoot:<br />

accent your blow-drys with curved<br />

side partings or windswept volume<br />

around the face to create a finish<br />

that’s beautifully manicured.<br />

READY FOR LIFT-OFF<br />

The Dyson Supersonic hair dryer Professional<br />

edition’s impressive Air Multiplier technology<br />

produces a high-pressure, high-velocity jet<br />

of air that’s angled at 20 degrees to deliver<br />

controlled, precise drying and styling. And if that<br />

wasn’t already enough, use the re- engineered<br />

Concentrator – now wider and thinner and with<br />

cool grip edges – to direct airflow where you<br />

need it. So you get to create lift, volume, flicks,<br />

curls and smoothness – exactly where you want<br />

them. A stylist’s dream!<br />

46 CREATIVE <strong>HEAD</strong> IRELAND


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

“I’d originally blow-dried John’s<br />

hair in a smoothed-down look<br />

[see page 74], but the fi nish I get<br />

with the Dyson Supersonic hair<br />

dryer Professional edition allows<br />

me to run my hands through<br />

afterwards and re-style easily”<br />

LARRY<br />

#dysonprohair<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

47


DYSON<br />

IF YOU REFUSE TO COMPROMISE ON THE CONDITION OF<br />

YOUR CLIENT’S HAIR AS WELL AS THE STYLES YOU CREATE,<br />

THE NEW DYSON SUPERSONIC HAIR DRYER PROFESSIONAL<br />

EDITION IS FOR YOU. THIS IMPECCABLY DESIGNED DRYER<br />

IS NOT ONLY BEAUTIFUL TO LOOK AT AND EASY TO USE,<br />

IT’S POWERED BY DYSON’S FAMOUS ENGINEERING<br />

EXPERTISE TO DELIVER THE SMOOTHEST, SHINIEST, MOST<br />

PRECISE BLOW-DRYS YOU EVER CREATED – WHILE ACTUALLY<br />

IMPROVING HAIR HEALTH. WITH ITS LONGER CORD, MORE<br />

POWERFUL MAGNETIC ATTACHMENTS, A WIDER AND<br />

THINNER NOZZLE AND AN IMPROVED FILTER BUILT<br />

ESPECIALLY FOR THE DEMANDS OF A BUSY SALON, THIS<br />

NEWLY RE-ENGINEERED DYSON SUPERSONIC HAIR<br />

DRYER PROFESSIONAL EDITION IS A PREMIUM DRYER<br />

THAT MEETS YOUR NEEDS, DAY IN AND DAY OUT.<br />

48 CREATIVE <strong>HEAD</strong> IRELAND


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

Interviews, videos<br />

and more exclusive<br />

content – online now at<br />

creativeheadmag.com<br />

The Dyson Supersonic hair dryer Professional edition is available now. For an exclusive<br />

stylist price, call 01 4757109 or find out more at dyson.co.uk/professionalhaircare<br />

#dysonprohair<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

49


ALAN KEVILLE<br />

50<br />

CREATIVE <strong>HEAD</strong> IRELAND


THE GREAT<br />

OUTDOORS<br />

THE LATEST COLLECTION BY THE WELLA PROFESSIONALS<br />

STYLE COUNCIL IS AIRY AND MODERN, WITH ORGANIC SHAPES<br />

AND RICH COLOURS REFLECTING DAPPLED SUNLIGHT<br />

PHOTOGRAPHY BY BARRY MCCALL<br />

JOANNE O'NEILL<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

51


HOUSE OF COLOUR<br />

52<br />

CREATIVE <strong>HEAD</strong> IRELAND


SARAH MASON PROFESSIONAL<br />

HAIR The Wella Professionals Style Council and Leonardo Rizzo, international creative director of Sanrizz.<br />

MAKE-UP Leonard Daly. STYLING Alison Conneely.<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

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CREATIVE <strong>HEAD</strong> IRELAND


Glowing<br />

embers<br />

The Bridget Haren Artistic Team fuses a dark power with exquisite<br />

craftsmanship in the new collection Phoenix, Arise from the Ashes<br />

PHOTOGRAPHY BY KEST<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

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CREATIVE <strong>HEAD</strong> IRELAND


HAIR Bridget Haren Artistic Team. MAKE-UP Linda Laffery. MODELS Unite Model Management.<br />

CREATIVE <strong>HEAD</strong> IRELAND<br />

57


Scene<br />

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!<br />

Danielle Kennedy of Lloyds Hair<br />

Dylan Bradshaw<br />

We own<br />

THE NIGHT<br />

<strong>Creative</strong> <strong>HEAD</strong> Ireland<br />

publisher, Catherine Handcock<br />

The Most Wanted and It List Awards 2018 electrified London’s Natural History<br />

Museum with the coolest, brightest, and most highly-anticipated celebration<br />

of hair talent and teamwork that the industry has ever seen. Canadian comedy<br />

queen Katherine Ryan hosted for a second consecutive year and brought the<br />

house down with her biting wit, as our guests helped to deliver a show-stopping<br />

spectacular; complete with banging beatboxing from Mr Fox, a sumptuous menu,<br />

and legendary surroundings. But forget the fossils (sorry Hope the blue whale),<br />

a new timeline of greatness emerged. Flying the flag for the Republic of Ireland<br />

was Dylan Bradshaw (who won the title of Exceptional Stylist for the third year in<br />

a row) and Lloyds Hair Waterford, who took home the Supreme Team trophy for<br />

the second year running. Hairdressers from the UK and Ireland were celebrated<br />

under the Most Wanted spotlight in recognition of their terrific teamwork,<br />

inspirational innovations, enviable career progression, mesmerising creativity,<br />

business brilliance and superb levels of service. We’ll raise a glass to that!<br />

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CREATIVE <strong>HEAD</strong> IRELAND


Sophia Hilton, Not Another Salon<br />

Percy & Reed<br />

Mr Fox<br />

CREATIVE <strong>HEAD</strong> IRELAND 59


The finalists<br />

IN THE<br />

limelight<br />

The Intercontinental Hotel in Ballsbridge Dublin threw its doors open for the<br />

Wella Professionals TrendVision Irish heat. The show opened with a look at<br />

the models in each of the three categories. Then Sanrizz showed a futuristic<br />

collection, and Charlie Taylor presented pastel styles full of texture. Former<br />

global TrendVision platinum winner, Darren Lacken of Crow Street Collective,<br />

talked through his two models that made bad taste from the ’90s look fresh<br />

and cool. Next the Wella Style Council presented Parklife, a beautifully<br />

choreographed story inspired by open urban places and youth tribes – see more<br />

on page 50. And then it was the moment everyone had been waiting for – the<br />

big reveal of this year’s finalists, who will be jetting off to London in October to<br />

compete for a place at the International Final in Lisbon this November.<br />

Sanrizz<br />

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CREATIVE <strong>HEAD</strong> IRELAND


Style Council<br />

Charlie Taylor<br />

Crow Street Collective<br />

Crow Street Collective<br />

Charlie Taylor<br />

Style Council<br />

And the finalists are…<br />

Color Vision<br />

Stephen Aiken, Conroy Hair<br />

Sara Gondek, Pazam Hair Studio<br />

Jonathan Healy, Bellissimo<br />

Vicky Hernon, House of Colour<br />

Roisin Hynes, Sarah Mason Professional<br />

Leandro Santana Santos, Decode Hair<br />

<strong>Creative</strong> Vision<br />

Steven Anthony, Easilocks<br />

Marco Dias, The Studio<br />

Aileen Hannan, Bellissimo<br />

Stephanie Higgins, Sarah Mason Professional<br />

Zara McIntyre, House of Colour<br />

Kerry Moody, DKY Hair Company<br />

Male Grooming<br />

Danielle Ritchie, Cut & Sew<br />

CREATIVE <strong>HEAD</strong> IRELAND 61


Party<br />

TIME<br />

CREATIVE <strong>HEAD</strong> TEAMED UP with Schwarzkopf<br />

Professional to hold the Big Hair Do event – the<br />

biggest and best hair party ever. Over one evening,<br />

hairdressers all over Ireland and the UK spruced<br />

up their stations and threw open their doors for a<br />

unique evening, designed to show the public just<br />

how amazing our salons and the talented staff who<br />

run them are. Guests indulged in glasses of prosecco<br />

and sweet treats and got to know their local hair<br />

experts, who demonstrated styling tool techniques<br />

and showed off Schwarzkopf Professional products<br />

and services. One-to-one hair consultations took<br />

place, with stylists dispensing hair hacks, discussing<br />

the latest trends and solving hair dilemmas. And<br />

it was a win-win situation, as salons raised funds<br />

for charity, reinforced their connection to the local<br />

community and, of course, shared expert knowledge.<br />

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CREATIVE <strong>HEAD</strong> IRELAND


JOIN THE REVOLUTION<br />

IN COLOUR CREATIVITY!<br />

HAIR BY PAUL STAFFORD HAIR<br />

VIBRANT AND INTENSE COLOURS FOR BOLD, PERSONALISED LOOKS.<br />

WWW.ALFAPARFMILANO.COM


Paul Mitchell<br />

co-founder John<br />

Paul DeJoria<br />

Angus Mitchell<br />

Robert Cromeans<br />

We are<br />

FAMILY<br />

Take 3,000 hairstylists from around the globe. Mix in 4,540 mannequin heads,<br />

a 167-foot screen, hundreds of models and dancers, and bake in the Las Vegas<br />

desert until they are bubbling with excitement! This summer, Paul Mitchell’s<br />

The Gathering returned to the shimmering Aria Resort & Casino for three days<br />

of inspiration, education and celebration. Featuring workshops led by business<br />

brains, hands-on colour classes with the brand’s top creatives and spectacular<br />

shows helmed by cat-in-the-hat Robert Cromeans, Angus Mitchell and Colin<br />

Caruso, the hairdressing extravaganza cemented the Paul Mitchell values of<br />

peace, love and happiness and outlined what the group has in store for the<br />

next 12 months. Alongside new charity partnerships focused on environmental<br />

sustainability, the big news was the introduction of MVRCK, a barbering product<br />

division under the Mitch brand that is soon to reach British shores. And as<br />

if that wasn’t enough, the PR team managed to land tickets to The Strip’s<br />

sell-out show, Magic Mike Live. Aside from saying it was an experience to<br />

remember, our lips are sealed. After all, what happens in Vegas…<br />

Colin Caruso<br />

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CREATIVE <strong>HEAD</strong> IRELAND 65


Had a ball with this bunch!<br />

@the-hive-salon is such<br />

a great team<br />

Top of the Rock<br />

#NYC<br />

Big colour correction that<br />

wouldn’t have been possible<br />

without #wellaplex<br />

Soft balayage through<br />

natural hair, with some layers<br />

to encourage movement<br />

In the<br />

frame<br />

Dean Monks of The Hive Salon,<br />

Dublin (@dean_monks.hair)<br />

snaps away<br />

The wind sure is helping<br />

with these messy waves<br />

#testshoot<br />

SHOOT AND SEND Want to give us<br />

a snapshot of your world? Tweet<br />

us at @creativeheadmag now!<br />

The Hive on Dame Lane –<br />

excited to be working here<br />

Saturday transformation,<br />

toned with @wellahair<br />

This wedding party of 13 was a<br />

crazy morning #bridal<br />

I love styling BIG HAIR!<br />

@the-hive-salon<br />

#dublinsalon<br />

#hairdresser #ireland<br />

66<br />

CREATIVE <strong>HEAD</strong> IRELAND

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