Creative HEAD IrelandSeptember2018
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In print•online•everywhere!<br />
€7.50 SEPTEMBER/OCTOBER 2018<br />
Unleash the<br />
BOLD
CREATE BOLDLY,<br />
LIVE BOLDLY<br />
REVLON HAS BEEN REVOLUTIONISING GLAMOUR AND BEAUTY SINCE THE 1930S. NOW IT’S TIME<br />
FOR YOU TO UNLEASH THE BOLDNESS IN YOUR CLIENTS WITH REVLON PROFESSIONAL<br />
FOR MORE THAN eight decades Revlon has been at the<br />
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women today, Revlon champions strong, real women. Revlon<br />
Professional, as part of this revolution, brings innovative products<br />
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Bold is an attitude, it’s style that turns heads, a force inside<br />
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Revlon Professional is the choice for stylists who understand that<br />
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SPOTLIGHT ON:<br />
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CREATE BOLD, BEAUTIFUL COLOUR AND LET YOUR CLIENT’S PERSONALITY SHINE THROUGH<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
Help clients to live boldly with Revlonissimo, a full<br />
range of professional, permanent hair colour, formulated<br />
with or without ammonia. So what can you expect<br />
when you use Revlonissimo? Vibrant colour and care<br />
with Revlon Professional’s colour expertise and advanced<br />
cosmetic ingredients for hair.<br />
• Revlonissimo<br />
Colorsmetique<br />
professional hair<br />
colour is formulated<br />
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• Revlonissimo<br />
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• Revlonissimo<br />
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• Color Sublime<br />
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• Clients can<br />
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• Express your<br />
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SPOTLIGHT ON:<br />
STYLEMASTERS<br />
HAIR STYLING IN THE HANDS OF A PROFESSIONAL BECOMES ART. SHOW THEM WHAT<br />
YOU CAN DO WITH REVLON PROFESSIONAL’S STYLE MASTERS<br />
IT’S TIME TO express your creativity in the best possible<br />
way – through hair! But to do this, you need a product range<br />
you know can not only keep up with you, but surpasses all<br />
expectations. Style Masters is what you’re looking for.<br />
Each line in the range allows you to explore and reinvent<br />
how you’ve always styled hair. Whether your clients are<br />
looking for curl definition, volume or smooth locks, there's<br />
something for everyone. Style Masters helps you bring out<br />
the uniqueness in every one of your clients.<br />
While styling is its aim, Style Masters also helps preserve<br />
hair colour as it now comes with<br />
added colour protection and<br />
cares for the most creative<br />
looks, thanks to the specialist<br />
formulas that help you achieve<br />
styles you never thought<br />
possible. Be unconventional,<br />
be passionate and use your<br />
cutting-edge tools to create a<br />
style like no other.
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
HAIR HERO!<br />
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SPOTLIGHT ON:<br />
EKSPERIENCE<br />
REVLON PROFESSIONAL HAS HARNESSED THE POWER OF NATURE WITH THE PRECISION<br />
OF SCIENCE TO CREATE A NEW THALASSOTHERAPY HAIR RANGE<br />
NOWADAYS, IT FEELS like everyone is obsessed with<br />
all things natural. No harmful chemicals and no plastic,<br />
just effective products that deliver. EKSperience is Revlon<br />
Professional’s first thalassotherapy hair range developed<br />
for professionals that offers a highly effective combination<br />
of science and nature, while delivering outstanding<br />
performance. Every formula contains nutrient-rich algae<br />
and pure seawater from the area around Noirmoutier island<br />
in France, rich in elements that are a precious resource for<br />
hair health and wellness. The brand also uses FSC-certified<br />
paper that comes from sustainable, ethically managed<br />
forests and recyclable plastic and glass for the bottles.<br />
Covering everything from thinning hair and scalp care to<br />
anti-frizz, colour care and sebum control, you can be sure<br />
there is something for every client.<br />
IN-SALON SERVICES<br />
Inspired by the sea, science and the senses, EKSperience<br />
is your opportunity to create fresh, tailor-made treatments<br />
that will enhance any salon service, resolving hair and scalp<br />
issues while providing a unique sensory experience.<br />
SCIENCE<br />
Intensive research, development and experimentation with<br />
innovative ingredients.<br />
SENSES<br />
Beauty rituals that bring added value to the ordinary daily<br />
gestures used by the hair EKSperts at the salon.<br />
THE TREATMENTS<br />
Talassotherapy is an exclusive range of in-salon<br />
treatments that tackle sensitive scalp, excess sebum, hair<br />
loss and dandruff.<br />
Reconstruct is an exclusive range of in-salon products<br />
formulated with keratin for reconstructing dry, damaged<br />
and brittle hair.<br />
Boost are versatile products for use in the salon or at<br />
home that can be used on their own or in combination<br />
with other EKSperience products.<br />
SEA<br />
Formulations made from precious elements that come<br />
from the sea. EKSperience contains Aquamaris complex,<br />
an exclusive mix of pure seawater and marine ingredients.
CREATIVE <strong>HEAD</strong> ADVERTORIAL
TAKE CONTROL<br />
SOLUTIONS FOR HAIRCARE AND SCALP ISSUES THAT YOU CAN USE AT THE BACKWASH AND CLIENTS<br />
CAN ENJOY IN THE COMFORT OF THEIR OWN HOME FOR A PERSONAL HAIR EKSPERIENCE<br />
The Purity range is formulated to cleanse<br />
with maximum effi cacy.<br />
The Sebum Control range helps control<br />
excess sebum and leaves the hair soft, light<br />
and hydrated.<br />
The EKSperience Hydro Nutritive treatment<br />
provides nourishment with a re-mineralising<br />
and hydrating action.<br />
EKSperience Anti Hair Loss range<br />
strengthens hair fi bre and has a<br />
re-mineralising and astringent scalp action.<br />
EKSperience Densi Pro returns vigour and<br />
vitality to hair that has become thin and dry<br />
due to ageing.<br />
Scalp Comfort is formulated to soothe and<br />
moisturise while gently cleansing.<br />
For coloured and treated hair, EKSperience<br />
Color Protection creates a protective barrier<br />
to maintain colour for at least fi ve washes.<br />
EKSperience Wave Remedy controls hair<br />
that is diffi cult to manage, providing hydration,<br />
frizz control and humidity protection.<br />
BRING OUT THE BEST IN YOUR CLIENTS WITH REVLON PROFESSIONAL. TO FIND OUT MORE, CALL 020 7391 7440 (UK),<br />
01 886 9300 (IRELAND) OR VISIT REVLONPROFESSIONAL.COM. FOLLOW ON SOCIAL MEDIA @REVLONPROFESSIONALUK
CREATIVE<strong>HEAD</strong>MAG.COM<br />
MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE <strong>HEAD</strong> STORE COMPETITIONS<br />
They came, they partied, they OWNED the night! Catch up with all things<br />
MWIT18 and meet our new Most Wanted champions<br />
Catch our new Guest PAINTERS this<br />
season – Zoë Irwin (pictured), Robert<br />
Eaton and Clayde Baumann!<br />
See what happened when we got colour<br />
giants Larisa Love and Sophia Hilton<br />
together for the first time to chat...<br />
Inspired by ’20s photographer<br />
Man Ray, Emily Sweetman crafts a<br />
collection that is stark in its softness<br />
creativeheadmag.com<br />
creativeheadmagofficial<br />
@creativeheadmag
S T R I V E<br />
T O B E<br />
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Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a<br />
Great Lengths certified stylist.<br />
GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST
Editor’s letter<br />
34<br />
58<br />
The power of the hairdressing industry is such that it never<br />
stays still for long. In recent years one of the biggest changes<br />
has been the rise of barbering, with male grooming routines<br />
becoming the norm and barber shops popping up on every high<br />
street – and the modern man wants so much more than just a short<br />
back and sides. We look at the grooming boom on page 30 and discuss<br />
what this means for established barbers. The ever-changing world of hair<br />
also means new trends and techniques are constantly being developed<br />
and, with clients more informed than ever, it’s up to you to get educated.<br />
Flip to page 26 and find <strong>Creative</strong> <strong>HEAD</strong>’s picks of the latest courses<br />
that sharpen your skills and ignite your imagination. But of course<br />
it’s not all work and no play – we hosted the <strong>Creative</strong> <strong>HEAD</strong> Most<br />
Wanted Grand Final in London, celebrating the brightest lights<br />
of Irish and British hairdressing. Find all the gossip on page 58,<br />
and congratulations to Dylan Bradshaw and Lloyds Hair, our<br />
fabulous winners!<br />
18<br />
Anna Samson<br />
Editor<br />
anna@alfol.co.uk<br />
creativeheadmag.com<br />
creativeheadmagofficial<br />
@creativeheadmag<br />
06<br />
CREATIVE <strong>HEAD</strong> IRELAND
001 RM_Cover_GW11.indd 1 01/08/2018 15:10<br />
September/October<br />
WHAT’S INSIDE<br />
In print•online•everywhere!<br />
€7.50 SEPTEMBER/OCTOBER 2018<br />
SEPTEMBER/OCTOBER 2018<br />
30<br />
ON<br />
THE EVOLUTION OF MAN<br />
Male grooming s booming, so what does the modern<br />
barber look like and how can you join in the gold rush?<br />
CREATIVE<strong>HEAD</strong>MAG.COM<br />
Unleash the<br />
BOLD<br />
THE COVER<br />
Hair by Revlon<br />
Professional<br />
THE<br />
Outliers<br />
Issue #01 2018<br />
50<br />
Free inside<br />
The Outliers<br />
The innovators and salons<br />
disrupting the status quo<br />
FASHION<br />
The Wella Professionals Style Council’s<br />
new collection is dappled in sunlight<br />
26<br />
SHARPEN<br />
YOUR SKILLS<br />
We pick out the key courses<br />
for your salon this autumn<br />
EDITOR<br />
ANNA SAMSON<br />
EDITOR IN CHIEF<br />
AMANDA NOTTAGE<br />
ART DIRECTOR<br />
NICK JABBAL<br />
DIGITAL DESIGNER<br />
EVA VESTMANN<br />
CHIEF SUB EDITOR<br />
ADAM WOOD<br />
CONTRIBUTOR<br />
BETH DAVIE<br />
DIGITAL ASSISTANT<br />
KELSEY DRING<br />
ONLINE AND<br />
DIGITAL EDITOR<br />
ALISON ROWLEY<br />
ADVERTISING<br />
LAURA TUCKER<br />
CLASSIFIED EXECUTIVE<br />
DAVID HAMMOND<br />
SPECIAL PROJECTS MANAGER<br />
JENNY BROOKS<br />
SPECIAL PROJECTS DIRECTOR<br />
JOANNA ANDERSEN<br />
PUBLISHER<br />
CATHERINE HANDCOCK<br />
<strong>Creative</strong> <strong>HEAD</strong> is printed on<br />
paper certifi ed as being from<br />
sustainable sources using only<br />
vegetable-based inks. Printed<br />
by Buxton Press, Environmental<br />
Printer of the Year and Printing<br />
Company of the Year.<br />
WRITE TO US AT:<br />
<strong>Creative</strong> <strong>HEAD</strong> Ireland<br />
21 The Timberyard,<br />
Drysdale Street,<br />
London, N1 6ND<br />
+44 20 7324 7540<br />
anna@alfol.co.uk<br />
<strong>Creative</strong> <strong>HEAD</strong> Ireland is published<br />
6 times a year by Alfol Ltd.<br />
<strong>Creative</strong> <strong>HEAD</strong> is a registered<br />
trademark. No part of this magazine<br />
may be reproduced without prior<br />
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information correct at time of going<br />
to press. Printing by Buxton Press.<br />
creativeheadmag.com<br />
creativeheadmagofficial<br />
@creativeheadmag<br />
08<br />
CREATIVE <strong>HEAD</strong> IRELAND
The edit<br />
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY<br />
Dylan Bradshaw<br />
APPRENTICESHIP<br />
CONSULTATIONS<br />
TAKE PLACE<br />
ACROSS THE<br />
COUNTRY<br />
FOLLOWING THE ANNOUNCEMENT<br />
of an Irish apprenticeship in professional<br />
hairdressing for the first time last year,<br />
a series of consultation workshops have<br />
been held around Ireland.<br />
Entitled ‘Shaping the Future’,<br />
these events were an opportunity for<br />
hairdressing experts to unite and discuss<br />
the new apprenticeship.<br />
The events took place in Carleville in<br />
Cork, Naas in Kildare and Carrick-on-<br />
Shannon in Leitrim.<br />
Attendees were given the opportunity<br />
to meet those developing this new<br />
apprenticeship and hear how it will affect<br />
the industry and drive standards forward.<br />
Participants were also encouraged to<br />
propose modules and course content, and<br />
the data collected from these workshops<br />
will now be analysed to help create the<br />
apprenticeship programme, ensuring it<br />
covers everything needed for youngsters<br />
to thrive in a modern salon.<br />
Bridget Haren, president of the<br />
Hairdressing Council of Ireland and<br />
owner of Bridget Haren Hair & Beauty,<br />
said: “This is going to be fantastic for<br />
hairdressing in Ireland. It will most<br />
certainly create opportunities and<br />
attract young people into careers in<br />
hairdressing.<br />
“It will also provide them with<br />
recognised qualifications, which<br />
they can use to further progress their<br />
career or indeed have the paperwork<br />
to travel internationally.”<br />
Future briefings will be published at<br />
hairdressingapprenticeship.ie.<br />
Lloyds Hair<br />
DYLAN HAT-TRICK<br />
IS EXCEPTIONAL!<br />
DYLAN BRADSHAW HAS scooped the Exceptional Stylist title at the <strong>Creative</strong><br />
<strong>HEAD</strong> Most Wanted Awards at the Natural History Museum in London, his<br />
third consecutive win. This means that in 2019 he will be crowned a Most<br />
Wanted Legend! The prestigious title is awarded to those who have won the<br />
same category three times, proving their incredible expertise in the field. The<br />
Exceptional Stylist trophy is for a hairdresser who has displays remarkable<br />
artistic skill. Joining Dylan in flying the flag for Ireland was Lloyds Hair from<br />
Waterford, who picked up the trophy for Most Wanted Supreme Team for the<br />
second year running, thanks to their incredible teamwork and passion. Want all<br />
the news from the night? Head to page 58 for the lowdown!<br />
People tend to overuse the word ‘innovation’, but when we say<br />
Wella Professionals’ Koleston Perfect with ME+ is the brand’s most<br />
revolutionary colour innovation in more than a century, we mean<br />
it. This is because Koleston Perfect with ME+ features breakthrough<br />
technologies, Pure<br />
Balance Technology and ME+,<br />
proven to deliver rich results with<br />
less damage, colour after colour.<br />
It also reduces the risk of developing<br />
a new allergy to hair colour.<br />
Katherine Ryan<br />
10<br />
CREATIVE <strong>HEAD</strong> IRELAND
#CHedit<br />
A ROSE IS A ROSE<br />
FOR SEAN TAAFFE TEAM<br />
FOR THE THIRD year, Sean Taaffe salon group partnered with the Rose of Tralee festival to<br />
be the official hair and makeup sponsor. Preparations for the day began three months before<br />
the event, and the team put together a lookbook before meeting the Roses ahead of the big<br />
day. “This year our lookbook showcased a lot of soft, textured styles, simple hair worn down.<br />
Make-up was dewy and all about the lips, showcasing lots of bright and bold colours,” explains<br />
Kara McDonagh, general manager at Sean Taaffe group. “We set up in the Festival Dome and<br />
start working on the Roses – it’s manic but so much fun! Hair is prepped in one area and then<br />
sent to styling, and we broadcast live to our clients, bringing them behind the scenes.”<br />
MOVERS AND SHAKERS<br />
At Wella Professionals, Robert Eaton, from<br />
Russell Eaton salons, has been made UK and<br />
Ireland technical director and will work with the<br />
Wella Colour <strong>Creative</strong>s and deliver a selection of<br />
Master Colour courses. The New York-based stylist<br />
Richard Mannah joins Joico as international guest<br />
artistic director. Callum Marks is the new brand<br />
ambassador for The Bluebeards Revenge, Callum<br />
is manager of Luka’s Barbers in Plymouth, UK.<br />
Antony Strianese has been announced as the new<br />
managing director of ghd for the UK and Ireland.<br />
SHOW YOUR<br />
FANTASTIC SKILLS<br />
The ALFAPARF Milano Fantastic Hairdresser<br />
Awards will take place at the Royal Dublin Society<br />
on the 11 November. There six creative, one<br />
photographic and three business categories, along<br />
with creations from Paul Stafford and the ALFAPARF<br />
Milano Nexxt Generation Style Ambassador<br />
<strong>Creative</strong> Team. Visit xpertpro.ie for closing dates<br />
and information on entry requirements.<br />
WELLA SCOUTS<br />
YOUNG TALENT<br />
WELLA PROFESSIONALS has named its<br />
eighth Generation Now Team, and it includes<br />
Roisin Hynes (pictured, below left) from Sarah<br />
Mason Professional.<br />
The hand-picked hairdressers on the team<br />
will undertake an 18-month programme<br />
designed to help them make their mark on<br />
the industry. Their experience begins with<br />
an intensive boot camp where they will be<br />
mentored by industry stars. They will also<br />
learn about presentation work, media relations<br />
and products, before embarking on a schedule<br />
of events including the Wella Professionals<br />
TrendVision Award UK & Ireland final.<br />
MY months<br />
A<strong>HEAD</strong><br />
What September<br />
and October<br />
have in store for...<br />
MICHELLE CHRISTLE<br />
CHRISTLE HAIR<br />
COMPANY<br />
I have been selected<br />
for ALFAPARF Milano’s<br />
Panel of Style Experts.<br />
I’ll see the latest<br />
innovative products and<br />
educate stylists and clients on<br />
how to use them! I’ve recently<br />
filmed three videos using the<br />
Style Stories range which will<br />
be released soon. I’m also<br />
starting an education video<br />
blog aimed at clients and their<br />
everyday hair problems...<br />
exciting times ahead!<br />
HOLLY O’KEEFFE<br />
PETER MARK<br />
I oversee and manage<br />
the delivery of the<br />
training courses, along<br />
with actively teaching<br />
students on a daily<br />
basis, and we’ve a<br />
busy schedule! A key focus<br />
will be our apprenticeships,<br />
which entail induction for<br />
first years to the Peter Mark<br />
brand, foundation colour<br />
courses and cutting courses.<br />
We will also be running<br />
training for senior stylists and<br />
starting to think about next<br />
year’s courses.<br />
MARIA CALLAGHAN<br />
TONI&GUY<br />
Our new collection<br />
will be launched in<br />
October, straight<br />
after London Fashion<br />
Week, which we have<br />
always been heavily<br />
involved with. Once launched<br />
we provide workshops<br />
across all our salons to teach<br />
the newest techniques in<br />
both colour and cut that form<br />
the foundation of the latest<br />
creative and inspirational<br />
looks for 2018/2019.<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
11
American Crew Beard<br />
Cleanser refreshes, cleanses<br />
and conditions beards,<br />
removing dirt and product<br />
build-up to leave them feeling<br />
fresh and healthy.<br />
RRP €15.40<br />
01 8869300<br />
americancrew.com<br />
Superstar colourist Guy Tang has launched an amazing<br />
45 new #mydentity shades – there’s everything from<br />
gorgeous nudes to deep blues, so you can let your<br />
creativity run wild in the salon.<br />
IN-SALON SERVICE<br />
1890 253402<br />
salon-services.com<br />
Banish brassy tones with the<br />
new milk_shake Silver Shine<br />
Conditioner. Full of milk<br />
proteins and organic fruit<br />
extracts, you can maintain<br />
an ideal moisture balance,<br />
while neutralising any<br />
unwanted yellow tones.<br />
RRP FROM €14.69<br />
+44 1392 365177<br />
milkshakehaircare.co.uk<br />
Wetbrush keeps knocking<br />
it out of the park with its<br />
seasonal updates. We love its<br />
gemstone-inspired, soothing<br />
shades, but if you prefer<br />
to add a little spice to your<br />
life, opt for vivid colour<br />
with the bold and beautiful<br />
Moroccan collection.<br />
RRP €15.99<br />
+44 800 0988040<br />
prowetbrush.com<br />
The blonde trend isn’t going anywhere, so the<br />
lightweight JOICO Blonde Life Brilliant<br />
Glow Brightening Oil is an essential for<br />
light-haired clients. Perfectly clear, it<br />
doesn’t turn yellow like some oils and<br />
it provides incredible shine. Thanks to<br />
its de-frizzing abilities, hair is smooth<br />
and silky, and colour is brightened and<br />
left looking amazing. And, there is 87 per<br />
cent less breakage on treated hair – so<br />
blonde hair looks better for longer. Then<br />
there’s the JOICO Blonde Life Brilliant<br />
Tone Violet Smoothing Foam, which<br />
neutralises brassiness and polishes<br />
strands. Apply before styling and<br />
enjoy soft, touchable hair.<br />
JOICO BLONDE LIFE BRILLIANT<br />
GLOW BRIGHTENING OIL RRP €25,<br />
JOICO BLONDE LIFE BRILLIANT<br />
TONE VIOLET SMOOTHING FOAM<br />
RRP €22<br />
045 856487<br />
xpertpro.ie<br />
BLONDE<br />
CARE<br />
Color Gels Lacquers by<br />
Redken is a permanent<br />
liquid colour that offers the<br />
saturation of a gel and the<br />
mirror-shine of a lacquer –<br />
it’s really that good. And it’s<br />
designed to work perfectly<br />
with Redken’s Shades EQ.<br />
IN-SALON SERVICE<br />
+44 845 6600815<br />
redken.co.uk<br />
Pureology has<br />
launched its first<br />
styling range with<br />
built-in colour<br />
care. Style +<br />
Protect System<br />
includes Beach<br />
Waves Sugar<br />
Spray for<br />
effortless styling,<br />
and Shine Bright<br />
Taming Serum to<br />
tame flyaways.<br />
RRP €26 EACH<br />
+44 845 6000 815<br />
pureology.co.uk<br />
The new moisture plus range from milk_shake<br />
is infused with organic papaya extract;<br />
the shampoo, conditioner and whipped<br />
cream are an indulgent yet effective<br />
way to give hair a hit of hydration.<br />
RRP FROM €15.99<br />
+44 1392 365177<br />
milkshakehaircare.co.uk<br />
Clients with dry hair are in<br />
luck as L’Oréal Professionnel<br />
has added Nourishing<br />
Shampoo to its Source<br />
Essentielle range. It includes<br />
jasmine flowers and sesame<br />
oil and 96 per cent naturalorigin<br />
ingredients.<br />
RRP €20<br />
01 6045918<br />
lorealprofessionnel.co.uk<br />
12<br />
CREATIVE <strong>HEAD</strong> IRELAND
#CHedit<br />
STOCK<br />
OPTIONS<br />
OUR PICK OF THE LAUNCHES TO<br />
STACK ON SHELVES, ADD TO MENUS<br />
AND SHARE WITH YOUR STYLISTS<br />
LAUNCH OF<br />
THE MONTH<br />
What if you could predict your<br />
client’s hair needs before they could?<br />
That’s what ghd is offering with its<br />
new platinum+, the world’s first<br />
predictive heated styler that adapts<br />
to your client’s personal hair needs.<br />
Developed by the clever bods at<br />
the ghd labs over a period of five<br />
years, new ultra-zone with predictive<br />
technology is the latest breakthrough<br />
in heat styling and guarantees<br />
consistent heat across the whole<br />
straightener plate. This means the<br />
straighteners are able to recognise the<br />
thickness of the hair, the section size<br />
and the speed at which you’re styling,<br />
and adjust as your working to<br />
maintain the optimum styling<br />
temperature. Long live good hair<br />
days with ghd platinum+.<br />
RRP €225<br />
+44 845 3300 1133<br />
ghdhair.com<br />
IT’S ALL ABOUT... BOLD COLOUR<br />
Schwarzkopf Professional<br />
colour director, Rossa<br />
Jurenas, and hair artist Linh<br />
Phan, co-create deep and<br />
seductive midnight colours<br />
in the brand’s third and final<br />
IGORA #RoyalTakeover.<br />
IN-SALON SERVICE<br />
0800 526741<br />
schwarzkopf-professional.<br />
co.uk<br />
Whatever the occasion, give your<br />
clients a flash of colour with<br />
#COLORFULHAIR Flash Pro Hair<br />
Make-Up by L’Oréal Professionnel.<br />
Just like applying eyeshadow, it<br />
coats hair in pigmented colour that<br />
washes out in one shampoo and is<br />
visible on all hair bases.<br />
IN-SALON SERVICE<br />
01 6045918<br />
lorealprofessionnel.co.uk<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
13
BOOST YOUR<br />
BUSINESS WITH<br />
ZEBA HAIRDRESSING GROUP IN DUBLIN (@ZEBAHAIRDRESSING) HAS MADE THOUSANDS SINCE THE LAUNCH OF SMARTBOND, THE<br />
REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE SALON GROUP HAS FOUND SMARTBOND INCREDIBLY EASY<br />
TO SELL AND IT’S NEVER NEEDED A HARD PUSH AS CLIENTS GENERALLY WANT TO HAVE STRONG AND SHINY HAIR AFTER A COLOUR<br />
SERVICE. FOR ZEBA HAIRDRESSING GROUP, SMARTBOND HAS CHANGED EVERYTHING, WITHOUT CHANGING ANYTHING. SALON DIRECTOR,<br />
RICHARD DROMGOOLE, SHARES HIS TOP TIPS ON HOW TO MAKE THE MOST OF SMARTBOND IN THE SALON…<br />
1 Create a language to ensure that all staff can talk to clients about Smartbond in the same way.<br />
2 Ensure a little extra time is given to the whole colour appointment when using Smartbond.<br />
3 Don’t forget that Smartbond can be used as a standalone service. It really helps even out the porosity in naturally grey hair,<br />
leaving the hair looking smoother and more manageable.<br />
THE FIX<br />
This stunning look was created by Melo Yelo<br />
colourist, Kayleigh Bullman, with the Hugh Campbell<br />
Hair Group (@hughcampbellhairgroup) using<br />
L’Oréal Professionnel Botanēa.<br />
Step 1: Shampoo with Source Essentielle Daily.<br />
Step 2: Mix and apply the Medium Brown recipe<br />
as a base colour. Develop for 60 minutes.<br />
Step 3: Mix 90g of Henna + 10g of Indigo with<br />
300 ml of water at 50˚C and apply to the lengths<br />
and ends.<br />
Step 4: Rinse and care using the Source<br />
Essentielle range.<br />
Share your transformations using @lorealpro<br />
#botanea #empoweredbynature #lorealproire<br />
RETAIL REHAB<br />
Complement Botanēa with Source<br />
Essentielle’s Daily Shampoo<br />
by L’Oréal Professionnel. This<br />
lightweight shampoo<br />
is suitable for fine to<br />
normal hair.<br />
With at least<br />
80 per cent of<br />
ingredients of<br />
natural origin,<br />
it is a perfect<br />
everyday<br />
product.<br />
14<br />
CREATIVE <strong>HEAD</strong> IRELAND
Be a<br />
COLOUR<br />
ADDICT<br />
EMBRACE THE TREND FOR<br />
ALL THINGS NATURAL<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
Have you noticed how increasingly aware your clients<br />
are becoming about what they use, what they eat<br />
and what they do? With the natural hair market growing<br />
more than twice as fast as the professional market,*<br />
Botanēa by L’Oréal Professionnel is your opportunity to<br />
gain a new kind of colour client.<br />
This 100 per cent herbal colour benefits from<br />
the expertise of L’Oréal Research and offers a true<br />
professional result for clients keen to try colour but have<br />
perhaps previously been put off by the use of chemicals.<br />
It’s the perfect opportunity to recruit new clients to your<br />
salon or lapsed colour clients that need to be drawn<br />
back. You can’t afford not to invest in Botanēa.<br />
*Source – Natural haircare: Natural Personal Care: UK. Market<br />
Analysis and Opportunities, Kline, 2016. Source – Professional<br />
market: Salon Hair Care: United Kingdom Market Analysis<br />
and Opportunities, Kline, 2017<br />
BOTANĒA<br />
Hugh Campbell, owner of Hugh Campbell Hair Group,<br />
says: “Having Botanēa in the salon means we can now offer<br />
a 100 per cent natural, professional colour service. With<br />
lifestyle trends impacting salon demands, more clients have<br />
been asking for natural chemical free products to be used.<br />
“Botanēa is a sensorial experience – it smells like green<br />
tea – and the clients are part of the service, seeing it all<br />
mixed in front of them. It gives incredible condition and<br />
shine to hair and means we can now cater for all clients,<br />
including vegans and those concerned about chemicals.”<br />
DO THIS NOW<br />
1)Identify your potential Botanēa clients. They might be<br />
new or might not have coloured in some time.<br />
2)Explain how Botanēa is different from existing colour.<br />
Use the Botanēa digital diagnostic tool to choose the<br />
perfect shade.<br />
3)Create a unique salon experience. Engage your clients<br />
by mixing the herbal ingredients in front of them.<br />
4)Spread the word – promote #Botanea on your social<br />
media channels and get up-to-speed on all things Botanēa<br />
at lorealaccess.com<br />
Get further addicted to colour with L’Oréal Professionnel – call 0800 030 4034 or visit lorealprofessionnel.co.uk<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
15
#CHedit<br />
LIFE<br />
LESSONS<br />
KATHERINE<br />
SWEENEY<br />
FOUNDER, PREEN<br />
My team is everything.<br />
Without my team I can’t<br />
provide our customers<br />
with first class service and<br />
hairdressing expertise, so<br />
my team is as important as<br />
our customers. I always look<br />
for ways to reward staff for<br />
their hard work and loyalty.<br />
Happy hairdressers equals<br />
happy clients!<br />
The anti-hierarchy policy.<br />
I have an open door policy and<br />
my team know they can speak<br />
to me about any issue within<br />
the salon no matter how big<br />
or small.<br />
Work ‘on’ the business not<br />
just ‘in’ the business. I’m<br />
learning that for me to get<br />
PREEN to the next level that<br />
I need to dedicate more time<br />
to working ‘on’ the business.<br />
Enjoy the journey! Success<br />
is a journey not a destination,<br />
and I try to enjoy all the small<br />
victories along the way – that<br />
could be a new monthly<br />
target smashed, an assistant<br />
finally nailing a haircut or<br />
just appreciating the amazing<br />
salon atmosphere we have<br />
created at PREEN.<br />
WHY DID YOU WANT TO BE A<br />
HAIRDRESSER?<br />
I’ve been around hairdressing<br />
all my life, with my mum<br />
being a hairdresser. I always<br />
used to be in the salon and<br />
was always watching colours<br />
and creative cuts being done.<br />
I remember when L’Oréal<br />
Professionnel brought<br />
out Hair Chalk, I was<br />
9 or 10 at the time<br />
and absolutely<br />
amazed you<br />
could put these<br />
vibrant, fluorescent<br />
colours through your<br />
hair! Constantly seeing<br />
inspiring hair work had<br />
a real influence on me.<br />
CALLUM O’DONOVAN<br />
AGE: 16. SALON: THE EDGE HAIR DESIGN CORK<br />
WHAT ARE YOUR HIGHLIGHTS SO FAR?<br />
My biggest highlight so far was definitely<br />
winning the L’Oréal Colour Trophy Star<br />
Award this year. I remember going to all the<br />
competition photoshoots for the Edge Hair<br />
Design when I was younger and even then<br />
I knew I wanted to win one! I entered L’Oréal<br />
Colour Trophy just for the experience so<br />
to get through to the semi-final was a huge<br />
shock – I was ecstatic! I will never forget<br />
being so nervous going into the Star Award<br />
interview, getting the final I felt like I had<br />
already won. I can still hear Headmasters’<br />
Siobhan Jones calling out my name and me<br />
just freezing in my exact position!<br />
WHERE DO YOU SEE YOURSELF IN 10 YEARS TIME?<br />
I would love to be inspiring the next<br />
generation, in the way I am influenced by<br />
Adam Reed, Siobhan Jones, Frédéric Pavard<br />
and Eileen McGrath. To inspire someone<br />
would be incredible. I’d also love to win a<br />
L’Oréal Colour Trophy – who wouldn’t!<br />
WHAT IS YOUR DREAM HAIRDRESSING GIG?<br />
My dream gig would be to create my own<br />
L’Oréal Colour Trophy show – I feel that’s<br />
when you know you’ve made it! I would also<br />
definitely love to work backstage at London<br />
Fashion Week.<br />
16<br />
CREATIVE <strong>HEAD</strong> IRELAND
products that will leave your hair looking<br />
gorgeous and smelling divine<br />
DISCOVER MORE AT MILKSHAKEHAIRCARE.IE<br />
milkshakehairireland<br />
0044 1392 365177
#CHedit<br />
Inside<br />
story<br />
INTERNATIONAL<br />
INSPIRATION<br />
HERSEHSONS LONDON<br />
London institution Hershesons sets the bar for salons all over the world,<br />
and the new fl agship in Soho looks, feels and behaves like nothing you’ve<br />
ever seen before. The space combines hair salon with beauty services<br />
as well as a café, work and social space. “The old salon model is dead,”<br />
says creative director Luke Hersheson, who worked with an architect for<br />
12 months on the concept. “It’s a space that is built around our customer.<br />
It’s all about her and fi tting in with her life.” There are numerous details that<br />
break with the norm – mirrors are retractable so clients don’t have to keep<br />
staring at themselves during long processes, and they can choose where<br />
they sit for comfort. “By mixing things up and putting things in unexpected<br />
places, it completely changes the client experience. It removes the<br />
intimidation factor.” And staff love the new Hershesons, too – “They love<br />
that every chair has a full set of equipment so they can work anywhere and<br />
everywhere, and it’s all on one fl oor.” Job done.<br />
HOT BUYS<br />
SMALL AND MIGHTY<br />
Slightly over a metre<br />
in depth, the Compact<br />
shampoo unit from<br />
Salon Ambience delivers<br />
on comfort and optimises<br />
on space. It’s also available<br />
in four colours.<br />
€799<br />
0862427187<br />
capitalhairandbeauty.ie<br />
SEE MORE from Salon Ambience in the free<br />
brochure with this issue of <strong>Creative</strong> <strong>HEAD</strong> Ireland!<br />
THE A-LIST<br />
The Welonda Alpha 1000 is a smart choice for a<br />
barber, with its modern shapes and sophisticated<br />
finish along with everything you need from a chair.<br />
€2,300 (+VAT)<br />
045856487<br />
xpertpro.ie<br />
18 CREATIVE <strong>HEAD</strong> IRELAND
TRAIN FOR<br />
EXCELLENCE<br />
THE ROBERT CHAMBERS HAIRDRESSING ACADEMY IS THE<br />
FIRST ESTABLISHED AND LONGEST RUNNING HAIRDRESSING<br />
SCHOOL IN IRELAND. THIS YEAR THE ACADEMY CELEBRATES<br />
36 YEARS IN EDUCATION AND THE LEARNING GOES ON,<br />
HERE’S A SELECTION OF WHAT’S ON OFFER FOR 2018/2019.<br />
6 Month Fast Track Course<br />
If you are a third or fourth year Trainee Hairdresser and want to finish your training<br />
and qualify as a Graduate Stylist, this course is tailor-made and specifically designed<br />
for YOU.<br />
COURSE CONTENT: All aspects of modern, commercial hairdressing.<br />
AWARDS: Robert Chambers Certificate of Qualification, Wella Certificate in<br />
Foundation & Correction Colour.<br />
DURATION: 6 months full-time or 10 months part-time. 9.30 - 5.30. Clients provided.<br />
START DATES: October / January / March / June<br />
REQUIREMENTS: Assessment and interview<br />
COST: €4,999 - €500 discount for first 10 applicants before end of September, 2018.<br />
Limited places available.<br />
Advanced Diploma Hairdressing Course<br />
The advanced diploma in Hairdressing is an intensive beginners course which<br />
will qualify you to Graduate Stylist, in all aspects of hairdressing, in 16 Months.<br />
Limited places available.<br />
COURSE CONTENT: Theory, blow-drying, dressing hair, up-styling, heat styling,<br />
perming, advanced colour and colour techniques, advanced cutting, salon<br />
etiquette, customer services and communication.<br />
AWARDS: Robert Chambers Advanced Diploma accreditation,<br />
Qualified Advanced Graduate Stylist, Wella Certificates in<br />
Foundation, Advanced and Corrective Colour,<br />
Wella Certificate in Perming & System Professional.<br />
DURATION: 16 months, full-time. Monday - Friday 9.30 - 5.30<br />
START DATES: October / March<br />
REQUIREMENTS: No former experience needed<br />
COST: Leaving Cert Special for first 10 applicants<br />
before end of September, 2018.<br />
STAR PUPILS!<br />
ROBERT CHAMBERS CAN HELP YOU CARVE<br />
OUT AN INCREDIBLE CAREER – BUT DON’T<br />
JUST TAKE OUR WORD FOR IT...<br />
JOHANNA PITKANEN<br />
TECHNICAL EDUCATOR FOR TIGI SOUTH WEST UK<br />
“I loved my time at The Robert Chambers School of<br />
Hairdressing. The teachers were amazing!<br />
I learned so much and have gone on<br />
to do amazing things. I am currently<br />
Technical Educator for Tigi covering<br />
the South West UK and work along<br />
side the International <strong>Creative</strong> Team in<br />
London. I worked at Lunatic Fringe Dublin<br />
after my training and managed a salon in Melbourne<br />
Australia. I am so happy I chose to go to The Robert<br />
Chambers School of Hairdressing. It gave me the skills<br />
and confidence to take my career anywhere!!”<br />
FERGAL DOYLE<br />
FIELD EDUCATOR AT WELLA PROFESSIONALS IRELAND<br />
“I completed the course with Distinction and went<br />
on to become a stylist in Lunatic<br />
Fringe, Dublin, Trevor Sorbie<br />
and Hob Salons in the UK. I am<br />
now a Field Educator for Wella<br />
Professionals Ireland. My career<br />
couldn’t have reached the glamorous<br />
heights that it has without the education and solid<br />
foundations I received as a student at the Robert<br />
Chambers Academy.”<br />
If you would like to fast track your hairdressing career with Robert Chambers, renowned all over the country and abroad for his<br />
reputation and status as an icon of Irish hairdressing and education, then call 01 677 1323 or email academy@robertchambers.ie<br />
for an interview or tour of the academy or to secure a place on one of the courses.
THE SECRET TO…<br />
A SUCCESSFUL INTRODUCTORY OFFER<br />
THE BUSINESS EDIT<br />
CAN ALTRUISM<br />
HELP YOUR SALON<br />
FLOURISH?<br />
It’s back to school this month,<br />
which means clients are in the<br />
mood to change up their routines<br />
and start afresh, creating a great<br />
opportunity for hair salons to attract<br />
new customers, be it with fresh<br />
highlights or a clean cut.<br />
To cater to this group, you’ll want<br />
to be prepared with an attractive,<br />
easy-to-implement introductory<br />
off er – so make sure your off er has<br />
the following features:<br />
A DISCOUNTED, MULTI-APPOINTMENT<br />
PACKAGE: Bring clients in at a<br />
discounted price with the intent<br />
of creating an optimal experience<br />
that will help them see the value of<br />
returning at full price. Off er more<br />
than one appointment and include<br />
a frequency recommendation. Clear<br />
expiration dates also drive a sense<br />
of urgency to book.<br />
THE RIGHT PRICE: Remove the<br />
pricing barrier that may have kept<br />
potential clients from visiting your<br />
salon. However, the goal is to retain<br />
new clients, so you need to ensure<br />
the entry price isn’t too low. Don’t<br />
price so cheaply that it undervalues<br />
what you off er.<br />
EASY IMPLEMENTATION: Keep it<br />
simple for you and your staff to<br />
manage and sell, as well as easy for<br />
clients to purchase. Make sure salon<br />
software can facilitate new offers and<br />
track the ones that are working.<br />
IN ASSOCIATION WITH<br />
For more salon-savvy secrets by MINDBODY,<br />
visit uk.mindbodyonline.com<br />
FOR ONE DAY every year, Lloyds Hair in<br />
Waterford opens up from 11am until 4pm,<br />
and the staff work for free – instead of filling<br />
the tills, they donate their fees to a local<br />
breast cancer charity.<br />
It doesn’t sound like a great decision<br />
in terms of your cash takings, but owner<br />
Danielle Kennedy believes that this yearly<br />
event is actually a powerful tool for her<br />
business profile.<br />
“Our biggest charitable event every year<br />
is our Annual Breast Cancer Fundraiser,”<br />
explains Danielle, whose team at Lloyds<br />
Hair won the Supreme Team title at both the<br />
2017 and 2018 Most Wanted Awards. “We do<br />
free blow-drying and up-styling in return for<br />
donations. The lead up to, and the day itself,<br />
is full of excitement and it creates a huge<br />
positive energy around the salon. To date<br />
we’ve raised nearly €15,000 for a local breast<br />
cancer charity and it’s something we, as a<br />
team, are proud of.”<br />
Lloyds Hair also runs collections for<br />
homeless charities throughout the year, and<br />
has recently run a collection for a salon built<br />
by Munster Chernobyl Aid.<br />
“From a team perspective, giving back<br />
to the community around us improves<br />
morale and increases job satisfaction,” says<br />
Danielle. “We have quite a large budget<br />
for donations of spot prizes (about €5,000 a<br />
year) but still received requests we couldn’t<br />
honour, so in 2016 we changed our protocol<br />
and now we only sponsor prizes for events<br />
our clients are involved with.<br />
“Clients are never refused a donation and<br />
this helps us to strengthen our relationship<br />
– giving back to our clients is a powerful<br />
marketing tool.<br />
She continues: “I think anyone in the<br />
hair industry is naturally altruistic, as it’s<br />
ingrained in us to want to make people<br />
feel fantastic and to make people happy.<br />
Hold a team meeting and pick a charity or<br />
charitable activity together – if it’s part of<br />
your salon’s culture then everyone should<br />
have a part in it.”<br />
It’s this same philosophy that made<br />
Siobhan Laffan, a stylist at Peter Mark Naas,<br />
make contact with the UK-based charity –<br />
and 2018 Most Wanted Award of Innovation<br />
winner – Haircuts4Homeless and help set<br />
up a project in Capuchin Day Centre in<br />
Dublin. “We’re basically a group of skilled<br />
hairstylists and barbers who give up<br />
our time once a month to cut homeless<br />
people’s hair free of charge,” she explains.<br />
“We’ve now set up a second project in<br />
Limerick and our plan is to branch out all<br />
across the country.”<br />
While it might seem to be a small thing<br />
to offer a haircut to homeless person for<br />
free, the charity Haircuts4Homeless has<br />
found that spending time with someone on<br />
the street and giving them the chance to<br />
smarten up their appearance works wonders<br />
for their mental wellbeing.<br />
And by giving a boost to those in need,<br />
your team will also feel invigorated. “It’s<br />
great to get everyone in the salon involved,<br />
whether it’s bringing them along to cut hair<br />
or help with fundraising – it creates a good<br />
buzz in the salon,” adds Siobhan.<br />
Aidan Fitzgerald, owner of Aidan<br />
Fitzgerald in Blackrock, Dublin, also<br />
understands the positive links between<br />
altruism and business. “We specialise in<br />
wigs for cancer patients, as fashion wigs are<br />
not always suitable,” he explains. “When<br />
you lose a key part of your appearance, you<br />
lose part of your identity – you might be<br />
in and out of hospital dealing with doctors<br />
and nurses, but nobody deals with your<br />
hair. We realised this and saw that helping<br />
these patients could add another side to our<br />
business and open up another avenue.”<br />
20<br />
CREATIVE <strong>HEAD</strong> IRELAND
BY<br />
FOR URBAN MEN WITH A DISTINCT TASTE<br />
PROFESSIONAL PRODUCTS FOR ALL BARBERING AND GROOMING NEEDS;<br />
HAIR CARE, HAIR STYLING, FACE CARE & BEARD CARE<br />
FULL RANGE AVAILABLE IN STORE AND ONLINE NOW!<br />
salon-services.com/barbering-supplies 1890 253 402 In store<br />
Stay inspired!
LONG LIVE<br />
THE QUEENS<br />
ALL HAIL PLATINUM+<br />
The world’s 1st SMART styler<br />
that predicts your hair’s needs.<br />
#longlivethequeens<br />
#ghdbreakthrough<br />
For more information and to become a stockist,<br />
contact your ghd account manager or call +44 (0) 1924 423400.
#longlivethequeens<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
A ERA<br />
newMeet the fi rst smart styler: the ghd platinum+.<br />
This ground-breaking gadget is what your kitbag<br />
has been waiting for: with predictive technology,<br />
it can calculate exactly what the hair needs, for<br />
smarter styling and perfect results every time<br />
*Versus a styler working at 230˚C. **Versus naturally dried hair.<br />
THE TECHNOLOGY<br />
A team of scientists and engineers worked for five years, accumulating 760,000<br />
hours of testing, to create the breakthrough technology that makes the ghd<br />
platinum+ so special.<br />
Predictive technology – ghd platinum+ recognises the thickness of your hair, the<br />
size of section and styling speed, adjusting the temperature to consistently style<br />
at 185°C, for ultimate results on all hair types.<br />
Infinity sensors – heat is measured 250 times a second, to ensure that the<br />
optimum, safer-for-hair styling temperature is maintained.<br />
Ultra-zone monitoring – heat is monitored and controlled over every millimetre of<br />
the styler plates, for consistent results.<br />
The results – 70 per cent healthier hair* with 20 per cent more shine** and twotimes<br />
more colour integrity; so you can be sure clients’ hair looks and feels better.<br />
WHAT THE EXPERTS SAY…<br />
“We’ve taken sensing and heating technology to<br />
the physical maximum with platinum+. This styler can<br />
ensure definitive styling longevity and shine, without<br />
the damage. It is the ultimate hair styling tool”<br />
Dr Tim Moore, ghd vice-president of smart devices<br />
“ghd has just made the best styler even better! What<br />
I love most about the ghd platinum+ is that it features<br />
the most incredible SMART technology that adapts<br />
to every individual’s hair needs and this has made<br />
styling so easy for me. I know I will get a consistent<br />
result and a beautifully smooth finish across every<br />
hair type”<br />
Adam Reed, salon owner, session stylist<br />
and ghd global ambassador<br />
To discover the smartest styler ever, contact your ghd account manager or call +44 (0)1924 423400<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
23
HERE COME<br />
THE GELS<br />
PERMANENT HAIR COLOUR WITH LOW AMMONIA, INTENSE SATURATION AND<br />
SHINE? REDKEN’S NEW COLOR GELS LACQUERS OFFER LONG-LASTING COLOUR<br />
AND 100 PER CENT GREY COVERAGE. ARE YOU READY?<br />
24<br />
CREATIVE <strong>HEAD</strong> IRELAND
– attracting new clients to your salon at each<br />
end of the age spectrum.<br />
But perhaps the most exciting reason<br />
that Color Gels Lacquers stand out from the<br />
permanent hair colour crowd is the unique<br />
pairing system. Colourists everywhere love<br />
Shades EQ Demi Permanent Hair Gloss for its<br />
ability to tone, colour-correct and add shine to<br />
all hair types, and Color Gels Lacquers were<br />
created to pair perfectly with Shades EQ gloss<br />
shades. This means that when you touch up<br />
roots with permanent colour, you can refresh<br />
the rest of the hair with a Shades EQ gloss<br />
shade that matches the root colour exactly.<br />
What’s more, because of this perfect liquid<br />
colour pairing, you can create your favourite<br />
hair colour trends using both colour lines.<br />
Think rich, transitional sombré with a deep<br />
root and lighter ends, or a subtle balayage<br />
– where there’s a desire for rich, saturated<br />
colour, there’s a need for Color Gels Lacquers.<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
EXCITING PACKAGING Inspired<br />
by unique gel viscosity and trending<br />
Instagram slimers!<br />
IT’S THE FIRST PERMANENT liquid colour<br />
to offer the saturation of a gel and the mirrorshine<br />
of a lacquer. It’s got a new-generation<br />
gel base that makes it ideal for technique<br />
work, with super-fast, high-precision<br />
application from a bottle or a bowl. It’s new<br />
Redken Color Gels Lacquers – and if you’re<br />
already using Shades EQ in your salon, your<br />
colour services are about to explode!<br />
New Redken Color Gels Lacquers is an<br />
exciting opportunity to drive new colour<br />
business to your salon. For a start, this is<br />
a high-performing colour range that’s fast<br />
and easy to use, delivering rich, long-lasting<br />
results, including – thanks to advanced red<br />
dye technology – longer-lasting reds. Your<br />
regular colour clients are going to love the<br />
finish they get with Color Gels, too – a superb,<br />
high-gloss mirror shine exactly like a polish.<br />
Color Gels Lacquers also mean 100 per cent<br />
reliable grey coverage and accessible pricing<br />
PACKAGING SEGMENTED ACCORDING TO COLOUR FAMILY<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
25
L’Oréal Academy<br />
Sharpen<br />
your skills<br />
Welcome to <strong>Creative</strong> <strong>HEAD</strong> Ireland’s<br />
pick of the best hairdressing courses<br />
this autumn…<br />
HAIRDRESSING<br />
LIVE<br />
INSPIRED COLOUR<br />
PLACEMENTS WITH<br />
CAROLYN NEWMAN<br />
Take an hour to update your<br />
skills with Hairdressing<br />
LIVE no matter where you<br />
are – all you need is access<br />
to the internet. This course,<br />
led by renowned colourist<br />
Carolyn Newman, takes<br />
inspiration from artist Mark<br />
Rothko and helps you learn<br />
how to create a bespoke look<br />
for your clients.<br />
Date: 24 September<br />
Cost: €20<br />
Duration: One hour<br />
Location: Online<br />
Contact: hairdressinglive.com<br />
ALFAPARF MILANO<br />
METALLIC ILLUSION<br />
COLLECTION 2018<br />
The trend for metallic<br />
hair colour is still shining<br />
bright, so it’s essential that<br />
you can offer gold, silver<br />
and bronze tones in the<br />
salon this autumn/winter<br />
season. This course will<br />
take you right through the<br />
process, including colour<br />
demonstrations and even<br />
cutting techniques that<br />
will enhance these<br />
glittering shades.<br />
Date: 1 October<br />
Cost: €200<br />
Duration: One day<br />
Location: Accademia, Dublin<br />
Contact: xpertpro.ie<br />
WELLA<br />
PROFESSIONALS<br />
COLOUR MASTERCLASS<br />
Darren Lacken, founder of<br />
Crow Street Collective and<br />
winner of the International<br />
Color Vision Platinum Award<br />
in 2016, takes his colouring<br />
expertise to the Wella<br />
Studio in Dublin. Expect<br />
techniques, trends and<br />
plenty of inspiration from<br />
one of the best colourists<br />
that Ireland has to offer.<br />
Date: 8 October<br />
Cost: €300<br />
Duration: One day<br />
Location: Wella Studio<br />
Dublin<br />
Contact: 01 416 0900<br />
education.wella.com<br />
SALON SERVICES<br />
ESSENTIAL COLOUR<br />
SKILLS REFRESHER<br />
COURSE<br />
Take your colour skills to<br />
the next level or simply<br />
rejuvenate your existing<br />
abilities, with this course<br />
that’s indispensable for<br />
colourists at all levels.<br />
It covers colour theory,<br />
application methods and<br />
aftercare advice, so you can<br />
offer the best possible colour<br />
service in your salon.<br />
Date: 10 October<br />
Cost: €93 +VAT<br />
Duration: One day<br />
Location: Dublin HBW<br />
Contact: 1890 253405<br />
salon-services.com/training<br />
26 CREATIVE <strong>HEAD</strong> IRELAND
#Education<br />
Gainfort Academy<br />
L’ORÉAL<br />
PROFESSIONNEL<br />
INTERMEDIATE MEN’S<br />
CUTTING<br />
The male grooming industry<br />
is growing at an impressive<br />
rate, so if you want to gain<br />
experience with mens’ hair<br />
then this is the course for<br />
you. It takes you through<br />
an overview of the latest<br />
trends, a step-by-step of<br />
how to create them and a<br />
masterclass in product use.<br />
Date: 16 October<br />
Cost: €120<br />
Duration: One day<br />
Location: L’Oréal Academy<br />
Dublin<br />
Contact: 01 6045900<br />
lorealaccess.com/ie<br />
AFFINAGE<br />
COLOUR TECHNIQUES<br />
WITH ROCKIN REDZ<br />
Rich hues are always a<br />
popular option for clients<br />
as the weather turns and<br />
autumn nights draw in,<br />
so this red-themed colour<br />
training day is ready to get<br />
you right on-trend. Your<br />
Affinage educator will run a<br />
demonstration and then it’s<br />
time to try out the rust and<br />
ruby tones yourself.<br />
Date: 16 October<br />
Cost: €85<br />
Duration: One day<br />
Location: Gainfort Academy,<br />
Wexford<br />
Contact: 053 9123681<br />
gainfort.com<br />
SCHWARZKOPF<br />
PROFESSIONAL<br />
CREATIVE CUTTING<br />
Say goodbye to your comfort<br />
zone, and invigorate your<br />
creative side, with this<br />
one-day course led by a<br />
Schwarzkopf Professional<br />
guest artist and designed to<br />
challenge your professional<br />
skills. You’ll learn hints and<br />
tips that will help you bring<br />
styles up to date and give a<br />
new twist to the classics.<br />
Date: 22 October<br />
Cost: €280<br />
Duration: One day<br />
Location: Hennessy Hair &<br />
Beauty, Cork<br />
Contact: 01 4046424<br />
skpevents.co.uk/askeducation<br />
ROBERT<br />
CHAMBERS<br />
CONTEMPORARY<br />
CLASSIC CUTTING<br />
Designed for qualified<br />
hairdressers who wish to<br />
boost their cutting skills and<br />
take on a new challenge,<br />
this course teaches a<br />
combination of classic and<br />
fashion-forward techniques.<br />
Tutors work closely to ensure<br />
students not only master the<br />
looks, but also how to adapt<br />
them to individual clients.<br />
Date: Various<br />
Cost: €600<br />
Duration: Five days<br />
Location: Robert Chambers<br />
Contact: 01 6771323<br />
academy@robertchambers.ie<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
27
CENTRE OF<br />
EXCELLENCE<br />
TAKE A LOOK AT THE NEW ACCADEMIA IN DUBLIN,<br />
WHERE EDUCATION MEETS EXCELLENCE<br />
XPERT PROFESSIONAL HAS OPENED<br />
Accademia, a 16,000 square foot education<br />
centre of excellence in Dublin that offers<br />
more than 500 courses a year from hair and<br />
beauty experts in a state-of-the-art facility.<br />
This standalone building was custom<br />
designed for the Irish hair and beauty<br />
distributor of luxury brands – including<br />
ALFAPARF Milano, JOICO, Kemon and<br />
Moroccanoil – by the award-winning Cooney<br />
Architects of Dublin. Set out across four<br />
floors, the minimalist, modern interiors<br />
incorporate clean lines and exposed pipework<br />
for a modern, industrial feel. And the building<br />
is fitted with the latest environmentallyfriendly<br />
technology, including an ecoconscious<br />
heating and cooling design, water<br />
filtration system and use of natural light.<br />
Accademia is truly a hub of learning,<br />
offering an environment that enables and<br />
encourages professional development in the<br />
pursuit of excellence.<br />
For hairdressing professionals and trainees,<br />
there are three salons with 12 styling stations<br />
each, perfect for learning the latest precision<br />
cuts and colour techniques. There are two<br />
lecture theatres where business, marketing,<br />
retail and customer service courses take place<br />
and, for smaller breakout groups, there is the<br />
boardroom. There is also a fully equipped<br />
make-up and skincare room for professionals<br />
in those sectors.<br />
With top guest artists and international<br />
artistic teams regularly visiting Accademia,<br />
trainees and professionals are guaranteed to<br />
be inspired.<br />
28<br />
CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
MEET THE GUEST ARTISTS<br />
PAUL STAFFORD<br />
Award-winning ALFAPARF<br />
Milano global ambassador<br />
Paul juggles TV appearances<br />
and magazine shoots with<br />
educational seminars,<br />
platform presentations and<br />
an oversubscribed column.<br />
MOD ROME<br />
Rome-based Oni Quadrino<br />
and Emanuele Vona of MOD<br />
have collaborated with<br />
Prada, Burberry, Vogue and<br />
Vanity Fair. MOD courses are<br />
designed to explore technical<br />
and cultural knowledge.<br />
RAMIRO MATA<br />
Leading Spanish stylist<br />
Ramiro shares his experience<br />
and unique interpretation<br />
of beauty, and encourages<br />
participants to develop their<br />
own flexibility and creativity<br />
to bring success.<br />
RICHARD ASHFORTH<br />
Richard has a wealth of<br />
knowledge and experience<br />
from decades at the top of<br />
the hairdressing profession<br />
and his position as creative<br />
director of international salon<br />
and academy group SACO.<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
29
Davey Davey<br />
30<br />
CREATIVE <strong>HEAD</strong> IRELAND
#MaleGrooming<br />
w<br />
Evolution<br />
y Man<br />
Male grooming is booming – so what does the barber of today look like?<br />
CAST YOUR MIND back 10 years; the male grooming<br />
experience was very different indeed. Men generally had two<br />
choices; either a cheap and cheerful cut picked from range of<br />
standard styles in a nondescript walk-in barber shop, or an<br />
expedition into a traditional salon, where hairdressers weren’t<br />
necessarily equipped to deal with men’s hair.<br />
Fast forward to today, and the barbering landscape is very<br />
different. Barber shops are springing up all over Ireland,<br />
offering new trends and services. According to Jobs.ie, the<br />
number of openings for haircare professionals in Ireland has<br />
increased by 84 per cent since 2012, and this expansion is<br />
fuelled by the boom in male grooming.<br />
“The metrosexual is dead. Male grooming is simply the<br />
new normal,” says Mark O’Keeffe, owner of the Sugar Culture<br />
salon group that includes Sugar Daddy barber shop. He has<br />
seen first-hand the explosion of wellbeing services for men<br />
in Ireland: “New barber shops are offering far more skilled,<br />
technical haircuts, which are now as important to men as they<br />
have been to women for centuries,” he adds.<br />
Paul Davey, owner of Davey Davey salons, credits this surge<br />
in popularity to the wellbeing trend. “The industry has taken<br />
off because there is an increase in the trend for wellness<br />
and this not only relates to health, but also looking good and<br />
feeling good,” he explains. “It has become common practice<br />
for men to look for specialised grooming services to create<br />
the looks they want. New trends in male grooming are more<br />
accessible, and the internet provides the vocabulary so they<br />
can ask for the styles they want to achieve.”<br />
Cíaran O’Sullivan, 2017 Irish winner of the American<br />
Crew All Star Challenge and a barber at Wayne Lloyd<br />
Hairdressing in Cork, agrees: “I started to see more and more<br />
men looking after themselves, from wearing skinny jeans to<br />
actually using a hairdryer to style their hair. People want to<br />
look their best.”<br />
And with the advances in technology, barbers can improve<br />
their standards and access new trends quicker than ever<br />
before. “The knock-on effect of social media is that young<br />
barbers can interact easily with some of the best barbers in<br />
the world and learn from them,” explains Frank Hackett,<br />
owner of Retro Barbershop and Academy in Limerick.<br />
“It raises their standards and pushes them to educate<br />
themselves more.”<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
31
American Crew<br />
But in an industry experiencing this speed of growth, how<br />
can you ensure your business stands out on the high street?<br />
“We don’t follow any other barber shop in Ireland or copy<br />
them,” says Sean Bryan, owner of Cut & Sew group. “I make<br />
it my job to stay on-trend and keep up with what’s happening<br />
in art, film and fashion. We have a clothing line, we listen to<br />
loud music in the shop and we also made a documentary last<br />
year called Not Just a Barbershop – the list<br />
goes on!”<br />
It’s also important to offer more, as<br />
men’s haircuts are becoming increasingly<br />
intricate, requiring a higher level of<br />
skill. “Our gent’s hair specialist, Alan<br />
Adderley, uses layering and point cutting<br />
techniques to give soft texturising to<br />
styles and keeps up to date with trends by<br />
attending specialist courses throughout<br />
the year,” says Paul Davey.<br />
And extra touches will keep clients<br />
hungry for more. “We respect<br />
the heritage of barbering and<br />
we aim to bring a premium<br />
experience to our clients,” says<br />
Mark O’Keeffe. “We have<br />
added frills with Prizefight<br />
Whiskey cocktails and Five Lamps Beer on offer, and we pride<br />
ourselves on our Sugar Culture experience.”<br />
Cíaran O’Sullivan agrees maintaining a high quality will<br />
ensure men keep coming back. “I’m a perfectionist, so every<br />
cut I do is always to the best of my ability. I always look at my<br />
clients as a walking billboard – it’s the best advertising.”<br />
However, there is a downside to the barbering boom, in the<br />
shape of rogue barbers promising quick results without the<br />
right training. “Barber shops have popped up everywhere,”<br />
says Frank Hackett. “There is a<br />
perception that you can qualify<br />
as a barber in six or 12 weeks<br />
and it simply is not true. Like<br />
any other trade, it takes years<br />
and after that you are still<br />
always learning.”<br />
Mark O’Keeffe agrees. “While<br />
the trend is growing, it still needs<br />
lots of nurturing,” he explains.<br />
“Barbers are fast-tracking training<br />
and many think they’re skilled<br />
enough to occupy a seat in these<br />
new barber shops, when in fact it’s more<br />
training and attention to detail they need.<br />
Becoming a talented barber is no easy feat.”<br />
32
#MaleGrooming<br />
Toysxthe boys<br />
Stock your shelves and tap<br />
into the growing male market<br />
American Crew’s new Beard<br />
Balm promises to tame<br />
grizzly beards. Infused with<br />
sweet almond oil and shea<br />
butter, the dual formula<br />
both conditions and styles<br />
and there’s absolutely no<br />
heaviness.<br />
RRP €15.40<br />
americancrew.com<br />
The limited edition Cordless<br />
Magic Clip by Wahl is<br />
designed to add luxury to<br />
a wet shave. Create the<br />
smoothest cuts ever with<br />
this lightweight piece of<br />
technology, which creates<br />
impeccable fades and blends.<br />
RRP €117.99 +VAT<br />
wahl.co.uk<br />
L’Oréal Professionnel Homme<br />
Poker Paste combines<br />
powerful hold with a<br />
reworkable texture. The matte<br />
fi nish is long lasting and can<br />
be shaped and re-shaped<br />
throughout the day – perfect<br />
for guys on the go.<br />
RRP €16<br />
lorealprofessionnel.co.uk<br />
Redken Brews off ers a range<br />
of four shampoos, including<br />
Daily Shampoo for everyday<br />
cleansing, Mint to invigorate<br />
the scalp and Three-in-<br />
One with conditioner and<br />
bodywash. We love the Silver<br />
shampoo to tone grey hair.<br />
RRP €15<br />
redken.co.uk<br />
Kemon Hair Manya for him<br />
is a stylish line wrapped in<br />
monochrome packaging.<br />
Divided into Washing, Shaving<br />
and Finishing for ease of use,<br />
it takes men through their<br />
entire grooming routine.<br />
RRP FROM €10.75<br />
xpert.com<br />
Men are getting more creative<br />
with their hair than ever – so<br />
add thickness or length with<br />
the Great Lengths classic<br />
bonded hair extensions.<br />
They’re discreet and secure<br />
but also easy to look after.<br />
IN-SALON SERVICE<br />
greatlengthshair.co.uk<br />
With more men choosing<br />
pompadour styles, the best<br />
hairdryers are essential.<br />
The Dyson Supersonic hair<br />
dryer Professional Edition<br />
offers strength, precision and<br />
limitless possibilities.<br />
PRICE ON APPLICATION<br />
dyson.co.uk<br />
The System Professional Man<br />
line is a bespoke routine for<br />
your client – all they have to<br />
do is answer a few questions<br />
in-salon for you to off er them<br />
the right products, such as<br />
the SP Sculpting Paste.<br />
IN-SALON SERVICE<br />
systemprofessional.com<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
33
BOHO<br />
WHEN IT COMES TO UNSTUDIED EFFORTLESSNESS, IS THERE<br />
ANY ERA THAT BEATS THE SUPER-NATURAL '70S? DYSON<br />
AMBASSADORS DYLAN BRADSHAW AND LARRY KING PROVE<br />
THE POWER AND BEAUTY OF FREE-SPIRITED STYLING<br />
DYLAN<br />
THE STRAIGHT-TALKING DUBLIN SALON OWNER IS AT<br />
THE FOREFRONT OF INNOVATIVE HAIRCARE – PERFECT<br />
CREDENTIALS FOR A DYSON AMBASSADOR!<br />
34 CREATIVE <strong>HEAD</strong> IRELAND
BOOM<br />
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
LARRY<br />
LARRY’S SALON IN SOUTH KENSINGTON<br />
WAS ONE OF THE FIRST IN THE WORLD TO<br />
BE EQUIPPED WITH THE DYSON SUPERSONIC<br />
HAIR DRYER PROFESSIONAL EDITION. “DYSON<br />
IS SUCH AN INCREDIBLE INNOVATOR AND<br />
WORKING WITH THEM IS AN HONOUR”<br />
#dysonprohair<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
35
36 CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
A SPRITZ OF TEXTURISING SPRAY<br />
AND THE INTELLIGENT DRYING<br />
POWER OF THE NEW DYSON<br />
SUPERSONIC PROFESSIONAL<br />
EDITION – IT TOOK LITTLE MORE<br />
TO CREATE A STUNNING SET OF<br />
LAID-BACK LOOKS, EXCLUSIVELY<br />
FOR CREATIVE <strong>HEAD</strong><br />
Industry icons Dylan and Larry have put the new<br />
Dyson Supersonic hair dryer Professional edition<br />
through its paces – and not only are the results<br />
glowing (see overleaf), the stylist testimonials are, too.<br />
“This dryer is so different and so much better than<br />
anything else on the market,” says Larry. “From the<br />
speed of the airflow to the precision engineering of<br />
the attachments, everything has been so carefully<br />
designed to help us hair professionals create the most<br />
incredible blow-drys. It’s so compact, too – I like how<br />
you can flip it and switch it around so easily to get<br />
exactly the result you’re after.”<br />
“Dyson has reinvented the wheel,” says Dylan,<br />
“and it’s great to see them making such a difference<br />
in terms of promoting hair health. I have such belief<br />
in this brand and their dryer. To all stylists I would say,<br />
use a Supersonic for a couple of weeks and you’ll be<br />
converted, just like I was. It helps, of course, that it’s<br />
such a lovely-looking piece of kit!”<br />
REPORTAGE PHOTOGRAPHY<br />
Hikaru Funnell<br />
#dysonprohair<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
37
PHOTOGRAPHY<br />
Alexander Jordan<br />
HAIR<br />
Dylan Bradshaw and<br />
Larry King for Dyson<br />
MAKE-UP<br />
Tricia Woolston<br />
FASHION<br />
Sasha Barrie<br />
38 CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
EASY DOES IT<br />
LOSE YOURSELF IN EASY, BREEZY ʼ70S STYLING<br />
#dysonprohair<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
39
MAN UP<br />
“It’s great to blow-dry men’s hair<br />
again,” says Dylan, who used the<br />
re-designed Concentrator – now<br />
with a wider and thinner nozzle<br />
that gives precision like no other –<br />
to shape John’s hair into the<br />
perfect ’70s flick and curled<br />
sides. “This is hair that’s<br />
believable – not too perfect, and<br />
definitely not over-cooked!”<br />
40 CREATIVE <strong>HEAD</strong> IRELAND
AU NATUREL<br />
If ever there was a hashtag that so<br />
perfectly encapsulates the ̓70s trend,<br />
it’s #wokeuplikethis – gorgeous,<br />
healthy, apparently untouched hair<br />
that’s actually had quite a bit of a<br />
helping hand. “Working with the<br />
Dyson Supersonic hair dryer<br />
Professional edition is the equivalent<br />
of putting hair through an Instagram<br />
filter,” says Dylan. “Its Intelligent<br />
Heat Control keeps hair strong and<br />
healthy, with incredible shine.”<br />
Dylan used the re-engineered<br />
Smoothing Nozzle to blow-dry<br />
with a gentle touch, creating<br />
softly tumbling, nonchalant<br />
waves that aren’t too polished –<br />
yet still perfect.<br />
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
CURL POWER<br />
With texture and curls so on-trend right now,<br />
you’ll love the new Diffuser – simulating<br />
natural drying, it helps to reduce frizz and<br />
deliver gorgeously defined curls. Just like all<br />
the Dyson Supersonic hair dryer Professional<br />
edition attachments, it is secured to the<br />
Supersonic by a powerful magnetic force,<br />
giving a secure 360-degree hold that you<br />
can rely on.<br />
#dysonprohair<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
41
“This is a clean, natural look<br />
with lots of shine. I used the<br />
Dyson Supersonic hair dryer<br />
Professional edition to create<br />
direction and shape, taking her<br />
hair away from her face and<br />
creating lots of volume around<br />
the hairline”<br />
LARRY<br />
42 CREATIVE <strong>HEAD</strong> IRELAND
GROOVY<br />
KIND OF<br />
LOVE<br />
The Spring/Summer 2019<br />
menswear shows might have<br />
elicited a groovy sense of déjà vu,<br />
as ’70s-inspired looks for men<br />
dominated, to decidedly cool effect.<br />
Side-parted shags at Salvatore<br />
Ferragamo, rumpled waves in<br />
Milan, and Gucci creative director<br />
Alessandro Michele’s signature<br />
lengths were heightened with a<br />
smattering of necklaces and a devilmay-care<br />
attitude. All hail the 1970s!<br />
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
SMOOTH MOVES<br />
Be your salon’s smoothest operator. Use the Dyson<br />
Supersonic hair dryer Professional edition Smoothing<br />
Nozzle to quickly remove excess water from your<br />
client’s hair, and blow-dry smooth with a gentle touch.<br />
Meanwhile, at 3.3 metres, the new longer cable<br />
allows you to move freely around clients as you work.<br />
And with the powerful motor acoustically tuned to<br />
produce one inaudible frequency, you can blow-dry<br />
your client’s hair and continue your conversation at<br />
the same time!<br />
#dysonprohair<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
43
REBEL, REBEL<br />
Hair grew out of control in the ’70s<br />
– an act of rebellion against the<br />
‘squares’ and ‘norms’, which for<br />
most people meant their parents.<br />
Here, Larry recreates the classic rock<br />
& roll look – hair high on the crown,<br />
sides blow-dried straight and smooth<br />
with those little flicks nodding at a<br />
refusal to be tamed…<br />
44 CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
SHINE ON<br />
To avoid heat damage, hair should be dried<br />
quickly and gently, using the right combination<br />
of heat and airflow. The Dyson Supersonic hair<br />
dryer Professional edition delivers Intelligent Heat<br />
Control, measuring air temperature 20 times per<br />
second in order to control its patented, doublestacked<br />
heating element and avoid extreme<br />
heat. The result of all this incredible technology?<br />
Fabulously conditioned hair that reflects light<br />
evenly with dazzling shine.<br />
“Loose, unloaded,<br />
shiny hair with light,<br />
aerated texture<br />
throughout – this is<br />
stripped-back ’70s<br />
at its best”<br />
DYLAN<br />
#dysonprohair<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
45
EASY BREEZY<br />
Using the new Dyson Supersonic<br />
hair dryer Professional edition, this<br />
blow-dry looks effortlessly natural,<br />
yet completely aspirational. Larry<br />
says: “There’s a real sense of ease to<br />
the glamour of this look, which sums<br />
up perfectly the ethos of this ’70s<br />
trend: low-key, low-maintenance but<br />
still glamorous.” Tip from the shoot:<br />
accent your blow-drys with curved<br />
side partings or windswept volume<br />
around the face to create a finish<br />
that’s beautifully manicured.<br />
READY FOR LIFT-OFF<br />
The Dyson Supersonic hair dryer Professional<br />
edition’s impressive Air Multiplier technology<br />
produces a high-pressure, high-velocity jet<br />
of air that’s angled at 20 degrees to deliver<br />
controlled, precise drying and styling. And if that<br />
wasn’t already enough, use the re- engineered<br />
Concentrator – now wider and thinner and with<br />
cool grip edges – to direct airflow where you<br />
need it. So you get to create lift, volume, flicks,<br />
curls and smoothness – exactly where you want<br />
them. A stylist’s dream!<br />
46 CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
“I’d originally blow-dried John’s<br />
hair in a smoothed-down look<br />
[see page 74], but the fi nish I get<br />
with the Dyson Supersonic hair<br />
dryer Professional edition allows<br />
me to run my hands through<br />
afterwards and re-style easily”<br />
LARRY<br />
#dysonprohair<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
47
DYSON<br />
IF YOU REFUSE TO COMPROMISE ON THE CONDITION OF<br />
YOUR CLIENT’S HAIR AS WELL AS THE STYLES YOU CREATE,<br />
THE NEW DYSON SUPERSONIC HAIR DRYER PROFESSIONAL<br />
EDITION IS FOR YOU. THIS IMPECCABLY DESIGNED DRYER<br />
IS NOT ONLY BEAUTIFUL TO LOOK AT AND EASY TO USE,<br />
IT’S POWERED BY DYSON’S FAMOUS ENGINEERING<br />
EXPERTISE TO DELIVER THE SMOOTHEST, SHINIEST, MOST<br />
PRECISE BLOW-DRYS YOU EVER CREATED – WHILE ACTUALLY<br />
IMPROVING HAIR HEALTH. WITH ITS LONGER CORD, MORE<br />
POWERFUL MAGNETIC ATTACHMENTS, A WIDER AND<br />
THINNER NOZZLE AND AN IMPROVED FILTER BUILT<br />
ESPECIALLY FOR THE DEMANDS OF A BUSY SALON, THIS<br />
NEWLY RE-ENGINEERED DYSON SUPERSONIC HAIR<br />
DRYER PROFESSIONAL EDITION IS A PREMIUM DRYER<br />
THAT MEETS YOUR NEEDS, DAY IN AND DAY OUT.<br />
48 CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
Interviews, videos<br />
and more exclusive<br />
content – online now at<br />
creativeheadmag.com<br />
The Dyson Supersonic hair dryer Professional edition is available now. For an exclusive<br />
stylist price, call 01 4757109 or find out more at dyson.co.uk/professionalhaircare<br />
#dysonprohair<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
49
ALAN KEVILLE<br />
50<br />
CREATIVE <strong>HEAD</strong> IRELAND
THE GREAT<br />
OUTDOORS<br />
THE LATEST COLLECTION BY THE WELLA PROFESSIONALS<br />
STYLE COUNCIL IS AIRY AND MODERN, WITH ORGANIC SHAPES<br />
AND RICH COLOURS REFLECTING DAPPLED SUNLIGHT<br />
PHOTOGRAPHY BY BARRY MCCALL<br />
JOANNE O'NEILL<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
51
HOUSE OF COLOUR<br />
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CREATIVE <strong>HEAD</strong> IRELAND
SARAH MASON PROFESSIONAL<br />
HAIR The Wella Professionals Style Council and Leonardo Rizzo, international creative director of Sanrizz.<br />
MAKE-UP Leonard Daly. STYLING Alison Conneely.<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
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CREATIVE <strong>HEAD</strong> IRELAND
Glowing<br />
embers<br />
The Bridget Haren Artistic Team fuses a dark power with exquisite<br />
craftsmanship in the new collection Phoenix, Arise from the Ashes<br />
PHOTOGRAPHY BY KEST<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
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CREATIVE <strong>HEAD</strong> IRELAND
HAIR Bridget Haren Artistic Team. MAKE-UP Linda Laffery. MODELS Unite Model Management.<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
57
Scene<br />
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!<br />
Danielle Kennedy of Lloyds Hair<br />
Dylan Bradshaw<br />
We own<br />
THE NIGHT<br />
<strong>Creative</strong> <strong>HEAD</strong> Ireland<br />
publisher, Catherine Handcock<br />
The Most Wanted and It List Awards 2018 electrified London’s Natural History<br />
Museum with the coolest, brightest, and most highly-anticipated celebration<br />
of hair talent and teamwork that the industry has ever seen. Canadian comedy<br />
queen Katherine Ryan hosted for a second consecutive year and brought the<br />
house down with her biting wit, as our guests helped to deliver a show-stopping<br />
spectacular; complete with banging beatboxing from Mr Fox, a sumptuous menu,<br />
and legendary surroundings. But forget the fossils (sorry Hope the blue whale),<br />
a new timeline of greatness emerged. Flying the flag for the Republic of Ireland<br />
was Dylan Bradshaw (who won the title of Exceptional Stylist for the third year in<br />
a row) and Lloyds Hair Waterford, who took home the Supreme Team trophy for<br />
the second year running. Hairdressers from the UK and Ireland were celebrated<br />
under the Most Wanted spotlight in recognition of their terrific teamwork,<br />
inspirational innovations, enviable career progression, mesmerising creativity,<br />
business brilliance and superb levels of service. We’ll raise a glass to that!<br />
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CREATIVE <strong>HEAD</strong> IRELAND
Sophia Hilton, Not Another Salon<br />
Percy & Reed<br />
Mr Fox<br />
CREATIVE <strong>HEAD</strong> IRELAND 59
The finalists<br />
IN THE<br />
limelight<br />
The Intercontinental Hotel in Ballsbridge Dublin threw its doors open for the<br />
Wella Professionals TrendVision Irish heat. The show opened with a look at<br />
the models in each of the three categories. Then Sanrizz showed a futuristic<br />
collection, and Charlie Taylor presented pastel styles full of texture. Former<br />
global TrendVision platinum winner, Darren Lacken of Crow Street Collective,<br />
talked through his two models that made bad taste from the ’90s look fresh<br />
and cool. Next the Wella Style Council presented Parklife, a beautifully<br />
choreographed story inspired by open urban places and youth tribes – see more<br />
on page 50. And then it was the moment everyone had been waiting for – the<br />
big reveal of this year’s finalists, who will be jetting off to London in October to<br />
compete for a place at the International Final in Lisbon this November.<br />
Sanrizz<br />
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CREATIVE <strong>HEAD</strong> IRELAND
Style Council<br />
Charlie Taylor<br />
Crow Street Collective<br />
Crow Street Collective<br />
Charlie Taylor<br />
Style Council<br />
And the finalists are…<br />
Color Vision<br />
Stephen Aiken, Conroy Hair<br />
Sara Gondek, Pazam Hair Studio<br />
Jonathan Healy, Bellissimo<br />
Vicky Hernon, House of Colour<br />
Roisin Hynes, Sarah Mason Professional<br />
Leandro Santana Santos, Decode Hair<br />
<strong>Creative</strong> Vision<br />
Steven Anthony, Easilocks<br />
Marco Dias, The Studio<br />
Aileen Hannan, Bellissimo<br />
Stephanie Higgins, Sarah Mason Professional<br />
Zara McIntyre, House of Colour<br />
Kerry Moody, DKY Hair Company<br />
Male Grooming<br />
Danielle Ritchie, Cut & Sew<br />
CREATIVE <strong>HEAD</strong> IRELAND 61
Party<br />
TIME<br />
CREATIVE <strong>HEAD</strong> TEAMED UP with Schwarzkopf<br />
Professional to hold the Big Hair Do event – the<br />
biggest and best hair party ever. Over one evening,<br />
hairdressers all over Ireland and the UK spruced<br />
up their stations and threw open their doors for a<br />
unique evening, designed to show the public just<br />
how amazing our salons and the talented staff who<br />
run them are. Guests indulged in glasses of prosecco<br />
and sweet treats and got to know their local hair<br />
experts, who demonstrated styling tool techniques<br />
and showed off Schwarzkopf Professional products<br />
and services. One-to-one hair consultations took<br />
place, with stylists dispensing hair hacks, discussing<br />
the latest trends and solving hair dilemmas. And<br />
it was a win-win situation, as salons raised funds<br />
for charity, reinforced their connection to the local<br />
community and, of course, shared expert knowledge.<br />
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CREATIVE <strong>HEAD</strong> IRELAND
JOIN THE REVOLUTION<br />
IN COLOUR CREATIVITY!<br />
HAIR BY PAUL STAFFORD HAIR<br />
VIBRANT AND INTENSE COLOURS FOR BOLD, PERSONALISED LOOKS.<br />
WWW.ALFAPARFMILANO.COM
Paul Mitchell<br />
co-founder John<br />
Paul DeJoria<br />
Angus Mitchell<br />
Robert Cromeans<br />
We are<br />
FAMILY<br />
Take 3,000 hairstylists from around the globe. Mix in 4,540 mannequin heads,<br />
a 167-foot screen, hundreds of models and dancers, and bake in the Las Vegas<br />
desert until they are bubbling with excitement! This summer, Paul Mitchell’s<br />
The Gathering returned to the shimmering Aria Resort & Casino for three days<br />
of inspiration, education and celebration. Featuring workshops led by business<br />
brains, hands-on colour classes with the brand’s top creatives and spectacular<br />
shows helmed by cat-in-the-hat Robert Cromeans, Angus Mitchell and Colin<br />
Caruso, the hairdressing extravaganza cemented the Paul Mitchell values of<br />
peace, love and happiness and outlined what the group has in store for the<br />
next 12 months. Alongside new charity partnerships focused on environmental<br />
sustainability, the big news was the introduction of MVRCK, a barbering product<br />
division under the Mitch brand that is soon to reach British shores. And as<br />
if that wasn’t enough, the PR team managed to land tickets to The Strip’s<br />
sell-out show, Magic Mike Live. Aside from saying it was an experience to<br />
remember, our lips are sealed. After all, what happens in Vegas…<br />
Colin Caruso<br />
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CREATIVE <strong>HEAD</strong> IRELAND 65
Had a ball with this bunch!<br />
@the-hive-salon is such<br />
a great team<br />
Top of the Rock<br />
#NYC<br />
Big colour correction that<br />
wouldn’t have been possible<br />
without #wellaplex<br />
Soft balayage through<br />
natural hair, with some layers<br />
to encourage movement<br />
In the<br />
frame<br />
Dean Monks of The Hive Salon,<br />
Dublin (@dean_monks.hair)<br />
snaps away<br />
The wind sure is helping<br />
with these messy waves<br />
#testshoot<br />
SHOOT AND SEND Want to give us<br />
a snapshot of your world? Tweet<br />
us at @creativeheadmag now!<br />
The Hive on Dame Lane –<br />
excited to be working here<br />
Saturday transformation,<br />
toned with @wellahair<br />
This wedding party of 13 was a<br />
crazy morning #bridal<br />
I love styling BIG HAIR!<br />
@the-hive-salon<br />
#dublinsalon<br />
#hairdresser #ireland<br />
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