Creative HEAD IrelandSeptember2018

In print•online•everywhere! 

€7.50 SEPTEMBER/OCTOBER 2018 

Unleash the 

BOLD

CREATE BOLDLY, 

LIVE BOLDLY 

REVLON HAS BEEN REVOLUTIONISING GLAMOUR AND BEAUTY SINCE THE 1930S. NOW IT’S TIME 

FOR YOU TO UNLEASH THE BOLDNESS IN YOUR CLIENTS WITH REVLON PROFESSIONAL 

FOR MORE THAN eight decades Revlon has been at the 

forefront of beauty, inspiring generations of women. From its 

boundary-breaking representation of independent, charismatic 

women of the ’70s to the electrifying supermodels of the ’90s 

and the celebration of the diverse community of empowered 

women today, Revlon champions strong, real women. Revlon 

Professional, as part of this revolution, brings innovative products 

to professionals to help them unleash the bold in their clients. 

Bold is an attitude, it’s style that turns heads, a force inside 

every woman. Today, revealing beauty means looking at any 

woman and seeing the best in her. It’s about knowing exactly 

how to make them shine with a style that’s entirely their own. 

Revlon Professional is the choice for stylists who understand that 

every client is unique. Go ahead, unleash the boldness in every 

woman – and in you. 

CREATE BOLDLY, LIVE BOLDLY 

SEE IT! 

CREATE BOLDLY, 

LIVE BOLDLY 

CAMPAIGN 

LAUNCHES 

14 JUNE

CREATIVE HEAD ADVERTORIAL

SPOTLIGHT ON: 

REVLONISSIMO 

CREATE BOLD, BEAUTIFUL COLOUR AND LET YOUR CLIENT’S PERSONALITY SHINE THROUGH 

CREATIVE HEAD ADVERTORIAL 

Help clients to live boldly with Revlonissimo, a full 

range of professional, permanent hair colour, formulated 

with or without ammonia. So what can you expect 

when you use Revlonissimo? Vibrant colour and care 

with Revlon Professional’s colour expertise and advanced 

cosmetic ingredients for hair. 

• Revlonissimo 

Colorsmetique 

professional hair 

colour is formulated 

to perform like a 

hair mask. The 

result is beautiful, 

reliable, long-lasting 

shades, stunning 

shine and up to 100 

per cent coverage. 


Colorsmetique 

Intense Blonde 

lifts up to fi ve levels 

with superior toning 

power. Powerful 

but gentle, it results 

in brighter, toned, 

strong blondes. 


Cromatics gives 

show-stopping 

vibrant colours 

and stunning 

fantasy effects. 

• Color Sublime 

by Revlonissimo 

is so much more 

than an ammoniafree 

colour – it 

creates a sensorial 

colour experience 

with a selection 

of fragrances and 

provides naturallooking 

results. 

• Clients can 

enjoy 100 per 

cent coverage 

and double the 

shine with High 

CoverAge. Infused 

with age-restorative 

ingredients to restore 

the protective lipidic 

layer, nine out of 

10 women felt their 

hair was fuller with 

more body. 

• Express your 

creativity with Pure 

Colors. Beautiful, 

reliable shades 

for intensifying, 

achieving deep, 

vibrant, cool 

colours. Pure 

Colour enables you 

to personalise every 

colour service to 

make your clients 

feel unique.

SPOTLIGHT ON: 

STYLEMASTERS 

HAIR STYLING IN THE HANDS OF A PROFESSIONAL BECOMES ART. SHOW THEM WHAT 

YOU CAN DO WITH REVLON PROFESSIONAL’S STYLE MASTERS 

IT’S TIME TO express your creativity in the best possible 

way – through hair! But to do this, you need a product range 

you know can not only keep up with you, but surpasses all 

expectations. Style Masters is what you’re looking for. 

Each line in the range allows you to explore and reinvent 

how you’ve always styled hair. Whether your clients are 

looking for curl definition, volume or smooth locks, there's 

something for everyone. Style Masters helps you bring out 

the uniqueness in every one of your clients. 

While styling is its aim, Style Masters also helps preserve 

hair colour as it now comes with 

added colour protection and 

cares for the most creative 

looks, thanks to the specialist 

formulas that help you achieve 

styles you never thought 

possible. Be unconventional, 

be passionate and use your 

cutting-edge tools to create a 

style like no other.


HAIR HERO! 

Curls are in, frizz is out 

so you need a curl defining 

cream like no other. The 

Style Masters Orbital flexible 

curl activator is it. It’s time to 

experience the creative freedom 

of a product that will give you 

outstanding styling as well 

as exceptional care.

SPOTLIGHT ON: 

EKSPERIENCE 

REVLON PROFESSIONAL HAS HARNESSED THE POWER OF NATURE WITH THE PRECISION 

OF SCIENCE TO CREATE A NEW THALASSOTHERAPY HAIR RANGE 

NOWADAYS, IT FEELS like everyone is obsessed with 

all things natural. No harmful chemicals and no plastic, 

just effective products that deliver. EKSperience is Revlon 

Professional’s first thalassotherapy hair range developed 

for professionals that offers a highly effective combination 

of science and nature, while delivering outstanding 

performance. Every formula contains nutrient-rich algae 

and pure seawater from the area around Noirmoutier island 

in France, rich in elements that are a precious resource for 

hair health and wellness. The brand also uses FSC-certified 

paper that comes from sustainable, ethically managed 

forests and recyclable plastic and glass for the bottles. 

Covering everything from thinning hair and scalp care to 

anti-frizz, colour care and sebum control, you can be sure 

there is something for every client. 

IN-SALON SERVICES 

Inspired by the sea, science and the senses, EKSperience 

is your opportunity to create fresh, tailor-made treatments 

that will enhance any salon service, resolving hair and scalp 

issues while providing a unique sensory experience. 

SCIENCE 

Intensive research, development and experimentation with 

innovative ingredients. 

SENSES 

Beauty rituals that bring added value to the ordinary daily 

gestures used by the hair EKSperts at the salon. 

THE TREATMENTS 

Talassotherapy is an exclusive range of in-salon 

treatments that tackle sensitive scalp, excess sebum, hair 

loss and dandruff. 

Reconstruct is an exclusive range of in-salon products 

formulated with keratin for reconstructing dry, damaged 

and brittle hair. 

Boost are versatile products for use in the salon or at 

home that can be used on their own or in combination 

with other EKSperience products. 

SEA 

Formulations made from precious elements that come 

from the sea. EKSperience contains Aquamaris complex, 

an exclusive mix of pure seawater and marine ingredients.

CREATIVE HEAD ADVERTORIAL

TAKE CONTROL 

SOLUTIONS FOR HAIRCARE AND SCALP ISSUES THAT YOU CAN USE AT THE BACKWASH AND CLIENTS 

CAN ENJOY IN THE COMFORT OF THEIR OWN HOME FOR A PERSONAL HAIR EKSPERIENCE 

The Purity range is formulated to cleanse 

with maximum effi cacy. 

The Sebum Control range helps control 

excess sebum and leaves the hair soft, light 

and hydrated. 

The EKSperience Hydro Nutritive treatment 

provides nourishment with a re-mineralising 

and hydrating action. 

EKSperience Anti Hair Loss range 

strengthens hair fi bre and has a 

re-mineralising and astringent scalp action. 

EKSperience Densi Pro returns vigour and 

vitality to hair that has become thin and dry 

due to ageing. 

Scalp Comfort is formulated to soothe and 

moisturise while gently cleansing. 

For coloured and treated hair, EKSperience 

Color Protection creates a protective barrier 

to maintain colour for at least fi ve washes. 

EKSperience Wave Remedy controls hair 

that is diffi cult to manage, providing hydration, 

frizz control and humidity protection. 

BRING OUT THE BEST IN YOUR CLIENTS WITH REVLON PROFESSIONAL. TO FIND OUT MORE, CALL 020 7391 7440 (UK), 

01 886 9300 (IRELAND) OR VISIT REVLONPROFESSIONAL.COM. FOLLOW ON SOCIAL MEDIA @REVLONPROFESSIONALUK

CREATIVEHEADMAG.COM 

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS 

They came, they partied, they OWNED the night! Catch up with all things 

MWIT18 and meet our new Most Wanted champions 

Catch our new Guest PAINTERS this 

season – Zoë Irwin (pictured), Robert 

Eaton and Clayde Baumann! 

See what happened when we got colour 

giants Larisa Love and Sophia Hilton 

together for the first time to chat... 

Inspired by ’20s photographer 

Man Ray, Emily Sweetman crafts a 

collection that is stark in its softness 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

S T R I V E 

T O B E 

UNRIVALLED 

TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS 

EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES. 

Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators. 

Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a 

Great Lengths certified stylist. 

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

Editor’s letter 

34 

58 

The power of the hairdressing industry is such that it never 

stays still for long. In recent years one of the biggest changes 

has been the rise of barbering, with male grooming routines 

becoming the norm and barber shops popping up on every high 

street – and the modern man wants so much more than just a short 

back and sides. We look at the grooming boom on page 30 and discuss 

what this means for established barbers. The ever-changing world of hair 

also means new trends and techniques are constantly being developed 

and, with clients more informed than ever, it’s up to you to get educated. 

Flip to page 26 and find Creative HEAD’s picks of the latest courses 

that sharpen your skills and ignite your imagination. But of course 

it’s not all work and no play – we hosted the Creative HEAD Most 

Wanted Grand Final in London, celebrating the brightest lights 

of Irish and British hairdressing. Find all the gossip on page 58, 

and congratulations to Dylan Bradshaw and Lloyds Hair, our 

fabulous winners! 

18 

Anna Samson 

Editor 

anna@alfol.co.uk 



@creativeheadmag 

06 

CREATIVE HEAD IRELAND

001 RM_Cover_GW11.indd 1 01/08/2018 15:10 

September/October 

WHAT’S INSIDE 

In print•online•everywhere! 

€7.50 SEPTEMBER/OCTOBER 2018 

SEPTEMBER/OCTOBER 2018 

30 

ON 

THE EVOLUTION OF MAN 

Male grooming s booming, so what does the modern 

barber look like and how can you join in the gold rush? 

CREATIVEHEADMAG.COM 

Unleash the 

BOLD 

THE COVER 

Hair by Revlon 

Professional 

THE 

Outliers 

Issue #01 2018 

50 

Free inside 

The Outliers 

The innovators and salons 

disrupting the status quo 

FASHION 

The Wella Professionals Style Council’s 

new collection is dappled in sunlight 

26 

SHARPEN 

YOUR SKILLS 

We pick out the key courses 

for your salon this autumn 

EDITOR 

ANNA SAMSON 

EDITOR IN CHIEF 

AMANDA NOTTAGE 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

CONTRIBUTOR 

BETH DAVIE 

DIGITAL ASSISTANT 

KELSEY DRING 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

SPECIAL PROJECTS MANAGER 

JENNY BROOKS 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD Ireland 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

+44 20 7324 7540 

anna@alfol.co.uk 

Creative HEAD Ireland is published 

6 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this magazine 

may be reproduced without prior 

permission of the publisher. All 

information correct at time of going 

to press. Printing by Buxton Press. 



@creativeheadmag 

08 


The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

Dylan Bradshaw 

APPRENTICESHIP 

CONSULTATIONS 

TAKE PLACE 

ACROSS THE 

COUNTRY 

FOLLOWING THE ANNOUNCEMENT 

of an Irish apprenticeship in professional 

hairdressing for the first time last year, 

a series of consultation workshops have 

been held around Ireland. 

Entitled ‘Shaping the Future’, 

these events were an opportunity for 

hairdressing experts to unite and discuss 

the new apprenticeship. 

The events took place in Carleville in 

Cork, Naas in Kildare and Carrick-on- 

Shannon in Leitrim. 

Attendees were given the opportunity 

to meet those developing this new 

apprenticeship and hear how it will affect 

the industry and drive standards forward. 

Participants were also encouraged to 

propose modules and course content, and 

the data collected from these workshops 

will now be analysed to help create the 

apprenticeship programme, ensuring it 

covers everything needed for youngsters 

to thrive in a modern salon. 

Bridget Haren, president of the 

Hairdressing Council of Ireland and 

owner of Bridget Haren Hair & Beauty, 

said: “This is going to be fantastic for 

hairdressing in Ireland. It will most 

certainly create opportunities and 

attract young people into careers in 

hairdressing. 

“It will also provide them with 

recognised qualifications, which 

they can use to further progress their 

career or indeed have the paperwork 

to travel internationally.” 

Future briefings will be published at 

hairdressingapprenticeship.ie. 

Lloyds Hair 

DYLAN HAT-TRICK 

IS EXCEPTIONAL! 

DYLAN BRADSHAW HAS scooped the Exceptional Stylist title at the Creative 

HEAD Most Wanted Awards at the Natural History Museum in London, his 

third consecutive win. This means that in 2019 he will be crowned a Most 

Wanted Legend! The prestigious title is awarded to those who have won the 

same category three times, proving their incredible expertise in the field. The 

Exceptional Stylist trophy is for a hairdresser who has displays remarkable 

artistic skill. Joining Dylan in flying the flag for Ireland was Lloyds Hair from 

Waterford, who picked up the trophy for Most Wanted Supreme Team for the 

second year running, thanks to their incredible teamwork and passion. Want all 

the news from the night? Head to page 58 for the lowdown! 

People tend to overuse the word ‘innovation’, but when we say 

Wella Professionals’ Koleston Perfect with ME+ is the brand’s most 

revolutionary colour innovation in more than a century, we mean 

it. This is because Koleston Perfect with ME+ features breakthrough 

technologies, Pure 

Balance Technology and ME+, 

proven to deliver rich results with 

less damage, colour after colour. 

It also reduces the risk of developing 

a new allergy to hair colour. 

Katherine Ryan 

10 


#CHedit 

A ROSE IS A ROSE 

FOR SEAN TAAFFE TEAM 

FOR THE THIRD year, Sean Taaffe salon group partnered with the Rose of Tralee festival to 

be the official hair and makeup sponsor. Preparations for the day began three months before 

the event, and the team put together a lookbook before meeting the Roses ahead of the big 

day. “This year our lookbook showcased a lot of soft, textured styles, simple hair worn down. 

Make-up was dewy and all about the lips, showcasing lots of bright and bold colours,” explains 

Kara McDonagh, general manager at Sean Taaffe group. “We set up in the Festival Dome and 

start working on the Roses – it’s manic but so much fun! Hair is prepped in one area and then 

sent to styling, and we broadcast live to our clients, bringing them behind the scenes.” 

MOVERS AND SHAKERS 

At Wella Professionals, Robert Eaton, from 

Russell Eaton salons, has been made UK and 

Ireland technical director and will work with the 

Wella Colour Creatives and deliver a selection of 

Master Colour courses. The New York-based stylist 

Richard Mannah joins Joico as international guest 

artistic director. Callum Marks is the new brand 

ambassador for The Bluebeards Revenge, Callum 

is manager of Luka’s Barbers in Plymouth, UK. 

Antony Strianese has been announced as the new 

managing director of ghd for the UK and Ireland. 

SHOW YOUR 

FANTASTIC SKILLS 

The ALFAPARF Milano Fantastic Hairdresser 

Awards will take place at the Royal Dublin Society 

on the 11 November. There six creative, one 

photographic and three business categories, along 

with creations from Paul Stafford and the ALFAPARF 

Milano Nexxt Generation Style Ambassador 

Creative Team. Visit xpertpro.ie for closing dates 

and information on entry requirements. 

WELLA SCOUTS 

YOUNG TALENT 

WELLA PROFESSIONALS has named its 

eighth Generation Now Team, and it includes 

Roisin Hynes (pictured, below left) from Sarah 

Mason Professional. 

The hand-picked hairdressers on the team 

will undertake an 18-month programme 

designed to help them make their mark on 

the industry. Their experience begins with 

an intensive boot camp where they will be 

mentored by industry stars. They will also 

learn about presentation work, media relations 

and products, before embarking on a schedule 

of events including the Wella Professionals 

TrendVision Award UK & Ireland final. 

MY months 

AHEAD 

What September 

and October 

have in store for... 

MICHELLE CHRISTLE 

CHRISTLE HAIR 

COMPANY 

I have been selected 

for ALFAPARF Milano’s 

Panel of Style Experts. 

I’ll see the latest 

innovative products and 

educate stylists and clients on 

how to use them! I’ve recently 

filmed three videos using the 

Style Stories range which will 

be released soon. I’m also 

starting an education video 

blog aimed at clients and their 

everyday hair problems... 

exciting times ahead! 

HOLLY O’KEEFFE 

PETER MARK 

I oversee and manage 

the delivery of the 

training courses, along 

with actively teaching 

students on a daily 

basis, and we’ve a 

busy schedule! A key focus 

will be our apprenticeships, 

which entail induction for 

first years to the Peter Mark 

brand, foundation colour 

courses and cutting courses. 

We will also be running 

training for senior stylists and 

starting to think about next 

year’s courses. 

MARIA CALLAGHAN 

TONI&GUY 

Our new collection 

will be launched in 

October, straight 

after London Fashion 

Week, which we have 

always been heavily 

involved with. Once launched 

we provide workshops 

across all our salons to teach 

the newest techniques in 

both colour and cut that form 

the foundation of the latest 

creative and inspirational 

looks for 2018/2019. 

CREATIVE HEAD IRELAND 

11

American Crew Beard 

Cleanser refreshes, cleanses 

and conditions beards, 

removing dirt and product 

build-up to leave them feeling 

fresh and healthy. 

RRP €15.40 

01 8869300 

americancrew.com 

Superstar colourist Guy Tang has launched an amazing 

45 new #mydentity shades – there’s everything from 

gorgeous nudes to deep blues, so you can let your 

creativity run wild in the salon. 

IN-SALON SERVICE 

1890 253402 

salon-services.com 

Banish brassy tones with the 

new milk_shake Silver Shine 

Conditioner. Full of milk 

proteins and organic fruit 

extracts, you can maintain 

an ideal moisture balance, 

while neutralising any 

unwanted yellow tones. 

RRP FROM €14.69 

+44 1392 365177 

milkshakehaircare.co.uk 

Wetbrush keeps knocking 

it out of the park with its 

seasonal updates. We love its 

gemstone-inspired, soothing 

shades, but if you prefer 

to add a little spice to your 

life, opt for vivid colour 

with the bold and beautiful 

Moroccan collection. 

RRP €15.99 

+44 800 0988040 

prowetbrush.com 

The blonde trend isn’t going anywhere, so the 

lightweight JOICO Blonde Life Brilliant 

Glow Brightening Oil is an essential for 

light-haired clients. Perfectly clear, it 

doesn’t turn yellow like some oils and 

it provides incredible shine. Thanks to 

its de-frizzing abilities, hair is smooth 

and silky, and colour is brightened and 

left looking amazing. And, there is 87 per 

cent less breakage on treated hair – so 

blonde hair looks better for longer. Then 

there’s the JOICO Blonde Life Brilliant 

Tone Violet Smoothing Foam, which 

neutralises brassiness and polishes 

strands. Apply before styling and 

enjoy soft, touchable hair. 

JOICO BLONDE LIFE BRILLIANT 

GLOW BRIGHTENING OIL RRP €25, 

JOICO BLONDE LIFE BRILLIANT 

TONE VIOLET SMOOTHING FOAM 

RRP €22 

045 856487 

xpertpro.ie 

BLONDE 

CARE 

Color Gels Lacquers by 

Redken is a permanent 

liquid colour that offers the 

saturation of a gel and the 

mirror-shine of a lacquer – 

it’s really that good. And it’s 

designed to work perfectly 

with Redken’s Shades EQ. 


+44 845 6600815 

redken.co.uk 

Pureology has 

launched its first 

styling range with 

built-in colour 

care. Style + 

Protect System 

includes Beach 

Waves Sugar 

Spray for 

effortless styling, 

and Shine Bright 

Taming Serum to 

tame flyaways. 

RRP €26 EACH 

+44 845 6000 815 

pureology.co.uk 

The new moisture plus range from milk_shake 

is infused with organic papaya extract; 

the shampoo, conditioner and whipped 

cream are an indulgent yet effective 

way to give hair a hit of hydration. 


+44 1392 365177 

milkshakehaircare.co.uk 

Clients with dry hair are in 

luck as L’Oréal Professionnel 

has added Nourishing 

Shampoo to its Source 

Essentielle range. It includes 

jasmine flowers and sesame 

oil and 96 per cent naturalorigin 

ingredients. 

RRP €20 

01 6045918 

lorealprofessionnel.co.uk 

12 


#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

LAUNCH OF 

THE MONTH 

What if you could predict your 

client’s hair needs before they could? 

That’s what ghd is offering with its 

new platinum+, the world’s first 

predictive heated styler that adapts 

to your client’s personal hair needs. 

Developed by the clever bods at 

the ghd labs over a period of five 

years, new ultra-zone with predictive 

technology is the latest breakthrough 

in heat styling and guarantees 

consistent heat across the whole 

straightener plate. This means the 

straighteners are able to recognise the 

thickness of the hair, the section size 

and the speed at which you’re styling, 

and adjust as your working to 

maintain the optimum styling 

temperature. Long live good hair 

days with ghd platinum+. 

RRP €225 

+44 845 3300 1133 

ghdhair.com 

IT’S ALL ABOUT... BOLD COLOUR 

Schwarzkopf Professional 

colour director, Rossa 

Jurenas, and hair artist Linh 

Phan, co-create deep and 

seductive midnight colours 

in the brand’s third and final 

IGORA #RoyalTakeover. 


0800 526741 

schwarzkopf-professional. 

co.uk 

Whatever the occasion, give your 

clients a flash of colour with 

#COLORFULHAIR Flash Pro Hair 

Make-Up by L’Oréal Professionnel. 

Just like applying eyeshadow, it 

coats hair in pigmented colour that 

washes out in one shampoo and is 

visible on all hair bases. 


01 6045918 



13

BOOST YOUR 

BUSINESS WITH 

ZEBA HAIRDRESSING GROUP IN DUBLIN (@ZEBAHAIRDRESSING) HAS MADE THOUSANDS SINCE THE LAUNCH OF SMARTBOND, THE 

REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE SALON GROUP HAS FOUND SMARTBOND INCREDIBLY EASY 

TO SELL AND IT’S NEVER NEEDED A HARD PUSH AS CLIENTS GENERALLY WANT TO HAVE STRONG AND SHINY HAIR AFTER A COLOUR 

SERVICE. FOR ZEBA HAIRDRESSING GROUP, SMARTBOND HAS CHANGED EVERYTHING, WITHOUT CHANGING ANYTHING. SALON DIRECTOR, 

RICHARD DROMGOOLE, SHARES HIS TOP TIPS ON HOW TO MAKE THE MOST OF SMARTBOND IN THE SALON… 

1 Create a language to ensure that all staff can talk to clients about Smartbond in the same way. 

2 Ensure a little extra time is given to the whole colour appointment when using Smartbond. 

3 Don’t forget that Smartbond can be used as a standalone service. It really helps even out the porosity in naturally grey hair, 

leaving the hair looking smoother and more manageable. 

THE FIX 

This stunning look was created by Melo Yelo 

colourist, Kayleigh Bullman, with the Hugh Campbell 

Hair Group (@hughcampbellhairgroup) using 

L’Oréal Professionnel Botanēa. 

Step 1: Shampoo with Source Essentielle Daily. 

Step 2: Mix and apply the Medium Brown recipe 

as a base colour. Develop for 60 minutes. 

Step 3: Mix 90g of Henna + 10g of Indigo with 

300 ml of water at 50˚C and apply to the lengths 

and ends. 

Step 4: Rinse and care using the Source 

Essentielle range. 

Share your transformations using @lorealpro 

#botanea #empoweredbynature #lorealproire 

RETAIL REHAB 

Complement Botanēa with Source 

Essentielle’s Daily Shampoo 

by L’Oréal Professionnel. This 

lightweight shampoo 

is suitable for fine to 

normal hair. 

With at least 

80 per cent of 

ingredients of 

natural origin, 

it is a perfect 

everyday 

product. 

14 


Be a 

COLOUR 

ADDICT 

EMBRACE THE TREND FOR 

ALL THINGS NATURAL 


Have you noticed how increasingly aware your clients 

are becoming about what they use, what they eat 

and what they do? With the natural hair market growing 

more than twice as fast as the professional market,* 

Botanēa by L’Oréal Professionnel is your opportunity to 

gain a new kind of colour client. 

This 100 per cent herbal colour benefits from 

the expertise of L’Oréal Research and offers a true 

professional result for clients keen to try colour but have 

perhaps previously been put off by the use of chemicals. 

It’s the perfect opportunity to recruit new clients to your 

salon or lapsed colour clients that need to be drawn 

back. You can’t afford not to invest in Botanēa. 

*Source – Natural haircare: Natural Personal Care: UK. Market 

Analysis and Opportunities, Kline, 2016. Source – Professional 

market: Salon Hair Care: United Kingdom Market Analysis 

and Opportunities, Kline, 2017 

BOTANĒA 

Hugh Campbell, owner of Hugh Campbell Hair Group, 

says: “Having Botanēa in the salon means we can now offer 

a 100 per cent natural, professional colour service. With 

lifestyle trends impacting salon demands, more clients have 

been asking for natural chemical free products to be used. 

“Botanēa is a sensorial experience – it smells like green 

tea – and the clients are part of the service, seeing it all 

mixed in front of them. It gives incredible condition and 

shine to hair and means we can now cater for all clients, 

including vegans and those concerned about chemicals.” 

DO THIS NOW 

1)Identify your potential Botanēa clients. They might be 

new or might not have coloured in some time. 

2)Explain how Botanēa is different from existing colour. 

Use the Botanēa digital diagnostic tool to choose the 

perfect shade. 

3)Create a unique salon experience. Engage your clients 

by mixing the herbal ingredients in front of them. 

4)Spread the word – promote #Botanea on your social 

media channels and get up-to-speed on all things Botanēa 

at lorealaccess.com 

Get further addicted to colour with L’Oréal Professionnel – call 0800 030 4034 or visit lorealprofessionnel.co.uk 


15

#CHedit 

LIFE 

LESSONS 

KATHERINE 

SWEENEY 

FOUNDER, PREEN 

My team is everything. 

Without my team I can’t 

provide our customers 

with first class service and 

hairdressing expertise, so 

my team is as important as 

our customers. I always look 

for ways to reward staff for 

their hard work and loyalty. 

Happy hairdressers equals 

happy clients! 

The anti-hierarchy policy. 

I have an open door policy and 

my team know they can speak 

to me about any issue within 

the salon no matter how big 

or small. 

Work ‘on’ the business not 

just ‘in’ the business. I’m 

learning that for me to get 

PREEN to the next level that 

I need to dedicate more time 

to working ‘on’ the business. 

Enjoy the journey! Success 

is a journey not a destination, 

and I try to enjoy all the small 

victories along the way – that 

could be a new monthly 

target smashed, an assistant 

finally nailing a haircut or 

just appreciating the amazing 

salon atmosphere we have 

created at PREEN. 

WHY DID YOU WANT TO BE A 

HAIRDRESSER? 

I’ve been around hairdressing 

all my life, with my mum 

being a hairdresser. I always 

used to be in the salon and 

was always watching colours 

and creative cuts being done. 

I remember when L’Oréal 

Professionnel brought 

out Hair Chalk, I was 

9 or 10 at the time 

and absolutely 

amazed you 

could put these 

vibrant, fluorescent 

colours through your 

hair! Constantly seeing 

inspiring hair work had 

a real influence on me. 

CALLUM O’DONOVAN 

AGE: 16. SALON: THE EDGE HAIR DESIGN CORK 

WHAT ARE YOUR HIGHLIGHTS SO FAR? 

My biggest highlight so far was definitely 

winning the L’Oréal Colour Trophy Star 

Award this year. I remember going to all the 

competition photoshoots for the Edge Hair 

Design when I was younger and even then 

I knew I wanted to win one! I entered L’Oréal 

Colour Trophy just for the experience so 

to get through to the semi-final was a huge 

shock – I was ecstatic! I will never forget 

being so nervous going into the Star Award 

interview, getting the final I felt like I had 

already won. I can still hear Headmasters’ 

Siobhan Jones calling out my name and me 

just freezing in my exact position! 

WHERE DO YOU SEE YOURSELF IN 10 YEARS TIME? 

I would love to be inspiring the next 

generation, in the way I am influenced by 

Adam Reed, Siobhan Jones, Frédéric Pavard 

and Eileen McGrath. To inspire someone 

would be incredible. I’d also love to win a 

L’Oréal Colour Trophy – who wouldn’t! 

WHAT IS YOUR DREAM HAIRDRESSING GIG? 

My dream gig would be to create my own 

L’Oréal Colour Trophy show – I feel that’s 

when you know you’ve made it! I would also 

definitely love to work backstage at London 

Fashion Week. 

16 


products that will leave your hair looking 

gorgeous and smelling divine 

DISCOVER MORE AT MILKSHAKEHAIRCARE.IE 

milkshakehairireland 

0044 1392 365177

#CHedit 

Inside 

story 

INTERNATIONAL 

INSPIRATION 

HERSEHSONS LONDON 

London institution Hershesons sets the bar for salons all over the world, 

and the new fl agship in Soho looks, feels and behaves like nothing you’ve 

ever seen before. The space combines hair salon with beauty services 

as well as a café, work and social space. “The old salon model is dead,” 

says creative director Luke Hersheson, who worked with an architect for 

12 months on the concept. “It’s a space that is built around our customer. 

It’s all about her and fi tting in with her life.” There are numerous details that 

break with the norm – mirrors are retractable so clients don’t have to keep 

staring at themselves during long processes, and they can choose where 

they sit for comfort. “By mixing things up and putting things in unexpected 

places, it completely changes the client experience. It removes the 

intimidation factor.” And staff love the new Hershesons, too – “They love 

that every chair has a full set of equipment so they can work anywhere and 

everywhere, and it’s all on one fl oor.” Job done. 

HOT BUYS 

SMALL AND MIGHTY 

Slightly over a metre 

in depth, the Compact 

shampoo unit from 

Salon Ambience delivers 

on comfort and optimises 

on space. It’s also available 

in four colours. 

€799 

0862427187 

capitalhairandbeauty.ie 

SEE MORE from Salon Ambience in the free 

brochure with this issue of Creative HEAD Ireland! 

THE A-LIST 

The Welonda Alpha 1000 is a smart choice for a 

barber, with its modern shapes and sophisticated 

finish along with everything you need from a chair. 

€2,300 (+VAT) 

045856487 

xpertpro.ie 

18 CREATIVE HEAD IRELAND

TRAIN FOR 

EXCELLENCE 

THE ROBERT CHAMBERS HAIRDRESSING ACADEMY IS THE 

FIRST ESTABLISHED AND LONGEST RUNNING HAIRDRESSING 

SCHOOL IN IRELAND. THIS YEAR THE ACADEMY CELEBRATES 

36 YEARS IN EDUCATION AND THE LEARNING GOES ON, 

HERE’S A SELECTION OF WHAT’S ON OFFER FOR 2018/2019. 

6 Month Fast Track Course 

If you are a third or fourth year Trainee Hairdresser and want to finish your training 

and qualify as a Graduate Stylist, this course is tailor-made and specifically designed 

for YOU. 

COURSE CONTENT: All aspects of modern, commercial hairdressing. 

AWARDS: Robert Chambers Certificate of Qualification, Wella Certificate in 

Foundation & Correction Colour. 

DURATION: 6 months full-time or 10 months part-time. 9.30 - 5.30. Clients provided. 

START DATES: October / January / March / June 

REQUIREMENTS: Assessment and interview 

COST: €4,999 - €500 discount for first 10 applicants before end of September, 2018. 

Limited places available. 

Advanced Diploma Hairdressing Course 

The advanced diploma in Hairdressing is an intensive beginners course which 

will qualify you to Graduate Stylist, in all aspects of hairdressing, in 16 Months. 

Limited places available. 

COURSE CONTENT: Theory, blow-drying, dressing hair, up-styling, heat styling, 

perming, advanced colour and colour techniques, advanced cutting, salon 

etiquette, customer services and communication. 

AWARDS: Robert Chambers Advanced Diploma accreditation, 

Qualified Advanced Graduate Stylist, Wella Certificates in 

Foundation, Advanced and Corrective Colour, 

Wella Certificate in Perming & System Professional. 

DURATION: 16 months, full-time. Monday - Friday 9.30 - 5.30 

START DATES: October / March 

REQUIREMENTS: No former experience needed 

COST: Leaving Cert Special for first 10 applicants 

before end of September, 2018. 

STAR PUPILS! 

ROBERT CHAMBERS CAN HELP YOU CARVE 

OUT AN INCREDIBLE CAREER – BUT DON’T 

JUST TAKE OUR WORD FOR IT... 

JOHANNA PITKANEN 

TECHNICAL EDUCATOR FOR TIGI SOUTH WEST UK 

“I loved my time at The Robert Chambers School of 

Hairdressing. The teachers were amazing! 

I learned so much and have gone on 

to do amazing things. I am currently 

Technical Educator for Tigi covering 

the South West UK and work along 

side the International Creative Team in 

London. I worked at Lunatic Fringe Dublin 

after my training and managed a salon in Melbourne 

Australia. I am so happy I chose to go to The Robert 

Chambers School of Hairdressing. It gave me the skills 

and confidence to take my career anywhere!!” 

FERGAL DOYLE 

FIELD EDUCATOR AT WELLA PROFESSIONALS IRELAND 

“I completed the course with Distinction and went 

on to become a stylist in Lunatic 

Fringe, Dublin, Trevor Sorbie 

and Hob Salons in the UK. I am 

now a Field Educator for Wella 

Professionals Ireland. My career 

couldn’t have reached the glamorous 

heights that it has without the education and solid 

foundations I received as a student at the Robert 

Chambers Academy.” 

If you would like to fast track your hairdressing career with Robert Chambers, renowned all over the country and abroad for his 

reputation and status as an icon of Irish hairdressing and education, then call 01 677 1323 or email academy@robertchambers.ie 

for an interview or tour of the academy or to secure a place on one of the courses.

THE SECRET TO… 

A SUCCESSFUL INTRODUCTORY OFFER 

THE BUSINESS EDIT 

CAN ALTRUISM 

HELP YOUR SALON 

FLOURISH? 

It’s back to school this month, 

which means clients are in the 

mood to change up their routines 

and start afresh, creating a great 

opportunity for hair salons to attract 

new customers, be it with fresh 

highlights or a clean cut. 

To cater to this group, you’ll want 

to be prepared with an attractive, 

easy-to-implement introductory 

off er – so make sure your off er has 

the following features: 

A DISCOUNTED, MULTI-APPOINTMENT 

PACKAGE: Bring clients in at a 

discounted price with the intent 

of creating an optimal experience 

that will help them see the value of 

returning at full price. Off er more 

than one appointment and include 

a frequency recommendation. Clear 

expiration dates also drive a sense 

of urgency to book. 

THE RIGHT PRICE: Remove the 

pricing barrier that may have kept 

potential clients from visiting your 

salon. However, the goal is to retain 

new clients, so you need to ensure 

the entry price isn’t too low. Don’t 

price so cheaply that it undervalues 

what you off er. 

EASY IMPLEMENTATION: Keep it 

simple for you and your staff to 

manage and sell, as well as easy for 

clients to purchase. Make sure salon 

software can facilitate new offers and 

track the ones that are working. 

IN ASSOCIATION WITH 

For more salon-savvy secrets by MINDBODY, 

visit uk.mindbodyonline.com 

FOR ONE DAY every year, Lloyds Hair in 

Waterford opens up from 11am until 4pm, 

and the staff work for free – instead of filling 

the tills, they donate their fees to a local 

breast cancer charity. 

It doesn’t sound like a great decision 

in terms of your cash takings, but owner 

Danielle Kennedy believes that this yearly 

event is actually a powerful tool for her 

business profile. 

“Our biggest charitable event every year 

is our Annual Breast Cancer Fundraiser,” 

explains Danielle, whose team at Lloyds 

Hair won the Supreme Team title at both the 

2017 and 2018 Most Wanted Awards. “We do 

free blow-drying and up-styling in return for 

donations. The lead up to, and the day itself, 

is full of excitement and it creates a huge 

positive energy around the salon. To date 

we’ve raised nearly €15,000 for a local breast 

cancer charity and it’s something we, as a 

team, are proud of.” 

Lloyds Hair also runs collections for 

homeless charities throughout the year, and 

has recently run a collection for a salon built 

by Munster Chernobyl Aid. 

“From a team perspective, giving back 

to the community around us improves 

morale and increases job satisfaction,” says 

Danielle. “We have quite a large budget 

for donations of spot prizes (about €5,000 a 

year) but still received requests we couldn’t 

honour, so in 2016 we changed our protocol 

and now we only sponsor prizes for events 

our clients are involved with. 

“Clients are never refused a donation and 

this helps us to strengthen our relationship 

– giving back to our clients is a powerful 

marketing tool. 

She continues: “I think anyone in the 

hair industry is naturally altruistic, as it’s 

ingrained in us to want to make people 

feel fantastic and to make people happy. 

Hold a team meeting and pick a charity or 

charitable activity together – if it’s part of 

your salon’s culture then everyone should 

have a part in it.” 

It’s this same philosophy that made 

Siobhan Laffan, a stylist at Peter Mark Naas, 

make contact with the UK-based charity – 

and 2018 Most Wanted Award of Innovation 

winner – Haircuts4Homeless and help set 

up a project in Capuchin Day Centre in 

Dublin. “We’re basically a group of skilled 

hairstylists and barbers who give up 

our time once a month to cut homeless 

people’s hair free of charge,” she explains. 

“We’ve now set up a second project in 

Limerick and our plan is to branch out all 

across the country.” 

While it might seem to be a small thing 

to offer a haircut to homeless person for 

free, the charity Haircuts4Homeless has 

found that spending time with someone on 

the street and giving them the chance to 

smarten up their appearance works wonders 

for their mental wellbeing. 

And by giving a boost to those in need, 

your team will also feel invigorated. “It’s 

great to get everyone in the salon involved, 

whether it’s bringing them along to cut hair 

or help with fundraising – it creates a good 

buzz in the salon,” adds Siobhan. 

Aidan Fitzgerald, owner of Aidan 

Fitzgerald in Blackrock, Dublin, also 

understands the positive links between 

altruism and business. “We specialise in 

wigs for cancer patients, as fashion wigs are 

not always suitable,” he explains. “When 

you lose a key part of your appearance, you 

lose part of your identity – you might be 

in and out of hospital dealing with doctors 

and nurses, but nobody deals with your 

hair. We realised this and saw that helping 

these patients could add another side to our 

business and open up another avenue.” 

20 


BY 

FOR URBAN MEN WITH A DISTINCT TASTE 

PROFESSIONAL PRODUCTS FOR ALL BARBERING AND GROOMING NEEDS; 

HAIR CARE, HAIR STYLING, FACE CARE & BEARD CARE 

FULL RANGE AVAILABLE IN STORE AND ONLINE NOW! 

salon-services.com/barbering-supplies 1890 253 402 In store 

Stay inspired!

LONG LIVE 

THE QUEENS 

ALL HAIL PLATINUM+ 

The world’s 1st SMART styler 

that predicts your hair’s needs. 

#longlivethequeens 

#ghdbreakthrough 

For more information and to become a stockist, 

contact your ghd account manager or call +44 (0) 1924 423400.

#longlivethequeens 


A ERA 

newMeet the fi rst smart styler: the ghd platinum+. 

This ground-breaking gadget is what your kitbag 

has been waiting for: with predictive technology, 

it can calculate exactly what the hair needs, for 

smarter styling and perfect results every time 

*Versus a styler working at 230˚C. **Versus naturally dried hair. 

THE TECHNOLOGY 

A team of scientists and engineers worked for five years, accumulating 760,000 

hours of testing, to create the breakthrough technology that makes the ghd 

platinum+ so special. 

Predictive technology – ghd platinum+ recognises the thickness of your hair, the 

size of section and styling speed, adjusting the temperature to consistently style 

at 185°C, for ultimate results on all hair types. 

Infinity sensors – heat is measured 250 times a second, to ensure that the 

optimum, safer-for-hair styling temperature is maintained. 

Ultra-zone monitoring – heat is monitored and controlled over every millimetre of 

the styler plates, for consistent results. 

The results – 70 per cent healthier hair* with 20 per cent more shine** and twotimes 

more colour integrity; so you can be sure clients’ hair looks and feels better. 

WHAT THE EXPERTS SAY… 

“We’ve taken sensing and heating technology to 

the physical maximum with platinum+. This styler can 

ensure definitive styling longevity and shine, without 

the damage. It is the ultimate hair styling tool” 

Dr Tim Moore, ghd vice-president of smart devices 

“ghd has just made the best styler even better! What 

I love most about the ghd platinum+ is that it features 

the most incredible SMART technology that adapts 

to every individual’s hair needs and this has made 

styling so easy for me. I know I will get a consistent 

result and a beautifully smooth finish across every 

hair type” 

Adam Reed, salon owner, session stylist 

and ghd global ambassador 

To discover the smartest styler ever, contact your ghd account manager or call +44 (0)1924 423400 


23

HERE COME 

THE GELS 

PERMANENT HAIR COLOUR WITH LOW AMMONIA, INTENSE SATURATION AND 

SHINE? REDKEN’S NEW COLOR GELS LACQUERS OFFER LONG-LASTING COLOUR 

AND 100 PER CENT GREY COVERAGE. ARE YOU READY? 

24 


– attracting new clients to your salon at each 

end of the age spectrum. 

But perhaps the most exciting reason 

that Color Gels Lacquers stand out from the 

permanent hair colour crowd is the unique 

pairing system. Colourists everywhere love 

Shades EQ Demi Permanent Hair Gloss for its 

ability to tone, colour-correct and add shine to 

all hair types, and Color Gels Lacquers were 

created to pair perfectly with Shades EQ gloss 

shades. This means that when you touch up 

roots with permanent colour, you can refresh 

the rest of the hair with a Shades EQ gloss 

shade that matches the root colour exactly. 

What’s more, because of this perfect liquid 

colour pairing, you can create your favourite 

hair colour trends using both colour lines. 

Think rich, transitional sombré with a deep 

root and lighter ends, or a subtle balayage 

– where there’s a desire for rich, saturated 

colour, there’s a need for Color Gels Lacquers. 


EXCITING PACKAGING Inspired 

by unique gel viscosity and trending 

Instagram slimers! 

IT’S THE FIRST PERMANENT liquid colour 

to offer the saturation of a gel and the mirrorshine 

of a lacquer. It’s got a new-generation 

gel base that makes it ideal for technique 

work, with super-fast, high-precision 

application from a bottle or a bowl. It’s new 

Redken Color Gels Lacquers – and if you’re 

already using Shades EQ in your salon, your 

colour services are about to explode! 

New Redken Color Gels Lacquers is an 

exciting opportunity to drive new colour 

business to your salon. For a start, this is 

a high-performing colour range that’s fast 

and easy to use, delivering rich, long-lasting 

results, including – thanks to advanced red 

dye technology – longer-lasting reds. Your 

regular colour clients are going to love the 

finish they get with Color Gels, too – a superb, 

high-gloss mirror shine exactly like a polish. 

Color Gels Lacquers also mean 100 per cent 

reliable grey coverage and accessible pricing 

PACKAGING SEGMENTED ACCORDING TO COLOUR FAMILY 


25

L’Oréal Academy 

Sharpen 

your skills 

Welcome to Creative HEAD Ireland’s 

pick of the best hairdressing courses 

this autumn… 

HAIRDRESSING 

LIVE 

INSPIRED COLOUR 

PLACEMENTS WITH 

CAROLYN NEWMAN 

Take an hour to update your 

skills with Hairdressing 

LIVE no matter where you 

are – all you need is access 

to the internet. This course, 

led by renowned colourist 

Carolyn Newman, takes 

inspiration from artist Mark 

Rothko and helps you learn 

how to create a bespoke look 

for your clients. 

Date: 24 September 

Cost: €20 

Duration: One hour 

Location: Online 

Contact: hairdressinglive.com 

ALFAPARF MILANO 

METALLIC ILLUSION 

COLLECTION 2018 

The trend for metallic 

hair colour is still shining 

bright, so it’s essential that 

you can offer gold, silver 

and bronze tones in the 

salon this autumn/winter 

season. This course will 

take you right through the 

process, including colour 

demonstrations and even 

cutting techniques that 

will enhance these 

glittering shades. 

Date: 1 October 

Cost: €200 

Duration: One day 

Location: Accademia, Dublin 

Contact: xpertpro.ie 

WELLA 

PROFESSIONALS 

COLOUR MASTERCLASS 

Darren Lacken, founder of 

Crow Street Collective and 

winner of the International 

Color Vision Platinum Award 

in 2016, takes his colouring 

expertise to the Wella 

Studio in Dublin. Expect 

techniques, trends and 

plenty of inspiration from 

one of the best colourists 

that Ireland has to offer. 


Cost: €300 


Location: Wella Studio 

Dublin 

Contact: 01 416 0900 

education.wella.com 

SALON SERVICES 

ESSENTIAL COLOUR 

SKILLS REFRESHER 

COURSE 

Take your colour skills to 

the next level or simply 

rejuvenate your existing 

abilities, with this course 

that’s indispensable for 

colourists at all levels. 

It covers colour theory, 

application methods and 

aftercare advice, so you can 

offer the best possible colour 

service in your salon. 


Cost: €93 +VAT 


Location: Dublin HBW 

Contact: 1890 253405 

salon-services.com/training 


#Education 

Gainfort Academy 

L’ORÉAL 

PROFESSIONNEL 

INTERMEDIATE MEN’S 

CUTTING 

The male grooming industry 

is growing at an impressive 

rate, so if you want to gain 

experience with mens’ hair 

then this is the course for 

you. It takes you through 

an overview of the latest 

trends, a step-by-step of 

how to create them and a 

masterclass in product use. 


Cost: €120 


Location: L’Oréal Academy 

Dublin 

Contact: 01 6045900 

lorealaccess.com/ie 

AFFINAGE 

COLOUR TECHNIQUES 

WITH ROCKIN REDZ 

Rich hues are always a 

popular option for clients 

as the weather turns and 

autumn nights draw in, 

so this red-themed colour 

training day is ready to get 

you right on-trend. Your 

Affinage educator will run a 

demonstration and then it’s 

time to try out the rust and 

ruby tones yourself. 


Cost: €85 


Location: Gainfort Academy, 

Wexford 

Contact: 053 9123681 

gainfort.com 

SCHWARZKOPF 

PROFESSIONAL 

CREATIVE CUTTING 

Say goodbye to your comfort 

zone, and invigorate your 

creative side, with this 

one-day course led by a 

Schwarzkopf Professional 

guest artist and designed to 

challenge your professional 

skills. You’ll learn hints and 

tips that will help you bring 

styles up to date and give a 

new twist to the classics. 


Cost: €280 


Location: Hennessy Hair & 

Beauty, Cork 

Contact: 01 4046424 

skpevents.co.uk/askeducation 

ROBERT 

CHAMBERS 

CONTEMPORARY 

CLASSIC CUTTING 

Designed for qualified 

hairdressers who wish to 

boost their cutting skills and 

take on a new challenge, 

this course teaches a 

combination of classic and 

fashion-forward techniques. 

Tutors work closely to ensure 

students not only master the 

looks, but also how to adapt 

them to individual clients. 

Date: Various 

Cost: €600 

Duration: Five days 

Location: Robert Chambers 

Contact: 01 6771323 

academy@robertchambers.ie 


27

CENTRE OF 

EXCELLENCE 

TAKE A LOOK AT THE NEW ACCADEMIA IN DUBLIN, 

WHERE EDUCATION MEETS EXCELLENCE 

XPERT PROFESSIONAL HAS OPENED 

Accademia, a 16,000 square foot education 

centre of excellence in Dublin that offers 

more than 500 courses a year from hair and 

beauty experts in a state-of-the-art facility. 

This standalone building was custom 

designed for the Irish hair and beauty 

distributor of luxury brands – including 

ALFAPARF Milano, JOICO, Kemon and 

Moroccanoil – by the award-winning Cooney 

Architects of Dublin. Set out across four 

floors, the minimalist, modern interiors 

incorporate clean lines and exposed pipework 

for a modern, industrial feel. And the building 

is fitted with the latest environmentallyfriendly 

technology, including an ecoconscious 

heating and cooling design, water 

filtration system and use of natural light. 

Accademia is truly a hub of learning, 

offering an environment that enables and 

encourages professional development in the 

pursuit of excellence. 

For hairdressing professionals and trainees, 

there are three salons with 12 styling stations 

each, perfect for learning the latest precision 

cuts and colour techniques. There are two 

lecture theatres where business, marketing, 

retail and customer service courses take place 

and, for smaller breakout groups, there is the 

boardroom. There is also a fully equipped 

make-up and skincare room for professionals 

in those sectors. 

With top guest artists and international 

artistic teams regularly visiting Accademia, 

trainees and professionals are guaranteed to 

be inspired. 

28 



MEET THE GUEST ARTISTS 

PAUL STAFFORD 

Award-winning ALFAPARF 

Milano global ambassador 

Paul juggles TV appearances 

and magazine shoots with 

educational seminars, 

platform presentations and 

an oversubscribed column. 

MOD ROME 

Rome-based Oni Quadrino 

and Emanuele Vona of MOD 

have collaborated with 

Prada, Burberry, Vogue and 

Vanity Fair. MOD courses are 

designed to explore technical 

and cultural knowledge. 

RAMIRO MATA 

Leading Spanish stylist 

Ramiro shares his experience 

and unique interpretation 

of beauty, and encourages 

participants to develop their 

own flexibility and creativity 

to bring success. 

RICHARD ASHFORTH 

Richard has a wealth of 

knowledge and experience 

from decades at the top of 

the hairdressing profession 

and his position as creative 

director of international salon 

and academy group SACO. 


29

Davey Davey 

30 


#MaleGrooming 

w 

Evolution 

y Man 

Male grooming is booming – so what does the barber of today look like? 

CAST YOUR MIND back 10 years; the male grooming 

experience was very different indeed. Men generally had two 

choices; either a cheap and cheerful cut picked from range of 

standard styles in a nondescript walk-in barber shop, or an 

expedition into a traditional salon, where hairdressers weren’t 

necessarily equipped to deal with men’s hair. 

Fast forward to today, and the barbering landscape is very 

different. Barber shops are springing up all over Ireland, 

offering new trends and services. According to Jobs.ie, the 

number of openings for haircare professionals in Ireland has 

increased by 84 per cent since 2012, and this expansion is 

fuelled by the boom in male grooming. 

“The metrosexual is dead. Male grooming is simply the 

new normal,” says Mark O’Keeffe, owner of the Sugar Culture 

salon group that includes Sugar Daddy barber shop. He has 

seen first-hand the explosion of wellbeing services for men 

in Ireland: “New barber shops are offering far more skilled, 

technical haircuts, which are now as important to men as they 

have been to women for centuries,” he adds. 

Paul Davey, owner of Davey Davey salons, credits this surge 

in popularity to the wellbeing trend. “The industry has taken 

off because there is an increase in the trend for wellness 

and this not only relates to health, but also looking good and 

feeling good,” he explains. “It has become common practice 

for men to look for specialised grooming services to create 

the looks they want. New trends in male grooming are more 

accessible, and the internet provides the vocabulary so they 

can ask for the styles they want to achieve.” 

Cíaran O’Sullivan, 2017 Irish winner of the American 

Crew All Star Challenge and a barber at Wayne Lloyd 

Hairdressing in Cork, agrees: “I started to see more and more 

men looking after themselves, from wearing skinny jeans to 

actually using a hairdryer to style their hair. People want to 

look their best.” 

And with the advances in technology, barbers can improve 

their standards and access new trends quicker than ever 

before. “The knock-on effect of social media is that young 

barbers can interact easily with some of the best barbers in 

the world and learn from them,” explains Frank Hackett, 

owner of Retro Barbershop and Academy in Limerick. 

“It raises their standards and pushes them to educate 

themselves more.” 


31

American Crew 

But in an industry experiencing this speed of growth, how 

can you ensure your business stands out on the high street? 

“We don’t follow any other barber shop in Ireland or copy 

them,” says Sean Bryan, owner of Cut & Sew group. “I make 

it my job to stay on-trend and keep up with what’s happening 

in art, film and fashion. We have a clothing line, we listen to 

loud music in the shop and we also made a documentary last 

year called Not Just a Barbershop – the list 

goes on!” 

It’s also important to offer more, as 

men’s haircuts are becoming increasingly 

intricate, requiring a higher level of 

skill. “Our gent’s hair specialist, Alan 

Adderley, uses layering and point cutting 

techniques to give soft texturising to 

styles and keeps up to date with trends by 

attending specialist courses throughout 

the year,” says Paul Davey. 

And extra touches will keep clients 

hungry for more. “We respect 

the heritage of barbering and 

we aim to bring a premium 

experience to our clients,” says 

Mark O’Keeffe. “We have 

added frills with Prizefight 

Whiskey cocktails and Five Lamps Beer on offer, and we pride 

ourselves on our Sugar Culture experience.” 

Cíaran O’Sullivan agrees maintaining a high quality will 

ensure men keep coming back. “I’m a perfectionist, so every 

cut I do is always to the best of my ability. I always look at my 

clients as a walking billboard – it’s the best advertising.” 

However, there is a downside to the barbering boom, in the 

shape of rogue barbers promising quick results without the 

right training. “Barber shops have popped up everywhere,” 

says Frank Hackett. “There is a 

perception that you can qualify 

as a barber in six or 12 weeks 

and it simply is not true. Like 

any other trade, it takes years 

and after that you are still 

always learning.” 

Mark O’Keeffe agrees. “While 

the trend is growing, it still needs 

lots of nurturing,” he explains. 

“Barbers are fast-tracking training 

and many think they’re skilled 

enough to occupy a seat in these 

new barber shops, when in fact it’s more 

training and attention to detail they need. 

Becoming a talented barber is no easy feat.” 

32

#MaleGrooming 

Toysxthe boys 

Stock your shelves and tap 

into the growing male market 

American Crew’s new Beard 

Balm promises to tame 

grizzly beards. Infused with 

sweet almond oil and shea 

butter, the dual formula 

both conditions and styles 

and there’s absolutely no 

heaviness. 

RRP €15.40 

americancrew.com 

The limited edition Cordless 

Magic Clip by Wahl is 

designed to add luxury to 

a wet shave. Create the 

smoothest cuts ever with 

this lightweight piece of 

technology, which creates 

impeccable fades and blends. 

RRP €117.99 +VAT 

wahl.co.uk 

L’Oréal Professionnel Homme 

Poker Paste combines 

powerful hold with a 

reworkable texture. The matte 

fi nish is long lasting and can 

be shaped and re-shaped 

throughout the day – perfect 

for guys on the go. 

RRP €16 


Redken Brews off ers a range 

of four shampoos, including 

Daily Shampoo for everyday 

cleansing, Mint to invigorate 

the scalp and Three-in- 

One with conditioner and 

bodywash. We love the Silver 

shampoo to tone grey hair. 

RRP €15 

redken.co.uk 

Kemon Hair Manya for him 

is a stylish line wrapped in 

monochrome packaging. 

Divided into Washing, Shaving 

and Finishing for ease of use, 

it takes men through their 

entire grooming routine. 


xpert.com 

Men are getting more creative 

with their hair than ever – so 

add thickness or length with 

the Great Lengths classic 

bonded hair extensions. 

They’re discreet and secure 

but also easy to look after. 


greatlengthshair.co.uk 

With more men choosing 

pompadour styles, the best 

hairdryers are essential. 

The Dyson Supersonic hair 

dryer Professional Edition 

offers strength, precision and 

limitless possibilities. 

PRICE ON APPLICATION 

dyson.co.uk 

The System Professional Man 

line is a bespoke routine for 

your client – all they have to 

do is answer a few questions 

in-salon for you to off er them 

the right products, such as 

the SP Sculpting Paste. 


systemprofessional.com 


33

BOHO 

WHEN IT COMES TO UNSTUDIED EFFORTLESSNESS, IS THERE 

ANY ERA THAT BEATS THE SUPER-NATURAL '70S? DYSON 

AMBASSADORS DYLAN BRADSHAW AND LARRY KING PROVE 

THE POWER AND BEAUTY OF FREE-SPIRITED STYLING 

DYLAN 

THE STRAIGHT-TALKING DUBLIN SALON OWNER IS AT 

THE FOREFRONT OF INNOVATIVE HAIRCARE – PERFECT 

CREDENTIALS FOR A DYSON AMBASSADOR! 


BOOM 

CREATIVE HEAD PARTNERSHIP 

LARRY 

LARRY’S SALON IN SOUTH KENSINGTON 

WAS ONE OF THE FIRST IN THE WORLD TO 

BE EQUIPPED WITH THE DYSON SUPERSONIC 

HAIR DRYER PROFESSIONAL EDITION. “DYSON 

IS SUCH AN INCREDIBLE INNOVATOR AND 

WORKING WITH THEM IS AN HONOUR” 

#dysonprohair 


35



A SPRITZ OF TEXTURISING SPRAY 

AND THE INTELLIGENT DRYING 

POWER OF THE NEW DYSON 

SUPERSONIC PROFESSIONAL 

EDITION – IT TOOK LITTLE MORE 

TO CREATE A STUNNING SET OF 

LAID-BACK LOOKS, EXCLUSIVELY 

FOR CREATIVE HEAD 

Industry icons Dylan and Larry have put the new 

Dyson Supersonic hair dryer Professional edition 

through its paces – and not only are the results 

glowing (see overleaf), the stylist testimonials are, too. 

“This dryer is so different and so much better than 

anything else on the market,” says Larry. “From the 

speed of the airflow to the precision engineering of 

the attachments, everything has been so carefully 

designed to help us hair professionals create the most 

incredible blow-drys. It’s so compact, too – I like how 

you can flip it and switch it around so easily to get 

exactly the result you’re after.” 

“Dyson has reinvented the wheel,” says Dylan, 

“and it’s great to see them making such a difference 

in terms of promoting hair health. I have such belief 

in this brand and their dryer. To all stylists I would say, 

use a Supersonic for a couple of weeks and you’ll be 

converted, just like I was. It helps, of course, that it’s 

such a lovely-looking piece of kit!” 

REPORTAGE PHOTOGRAPHY 

Hikaru Funnell 

#dysonprohair 


37

PHOTOGRAPHY 

Alexander Jordan 

HAIR 

Dylan Bradshaw and 

Larry King for Dyson 

MAKE-UP 

Tricia Woolston 

FASHION 

Sasha Barrie 



EASY DOES IT 

LOSE YOURSELF IN EASY, BREEZY ʼ70S STYLING 

#dysonprohair 


39

MAN UP 

“It’s great to blow-dry men’s hair 

again,” says Dylan, who used the 

re-designed Concentrator – now 

with a wider and thinner nozzle 

that gives precision like no other – 

to shape John’s hair into the 

perfect ’70s flick and curled 

sides. “This is hair that’s 

believable – not too perfect, and 

definitely not over-cooked!” 


AU NATUREL 

If ever there was a hashtag that so 

perfectly encapsulates the ̓70s trend, 

it’s #wokeuplikethis – gorgeous, 

healthy, apparently untouched hair 

that’s actually had quite a bit of a 

helping hand. “Working with the 

Dyson Supersonic hair dryer 

Professional edition is the equivalent 

of putting hair through an Instagram 

filter,” says Dylan. “Its Intelligent 

Heat Control keeps hair strong and 

healthy, with incredible shine.” 

Dylan used the re-engineered 

Smoothing Nozzle to blow-dry 

with a gentle touch, creating 

softly tumbling, nonchalant 

waves that aren’t too polished – 

yet still perfect. 


CURL POWER 

With texture and curls so on-trend right now, 

you’ll love the new Diffuser – simulating 

natural drying, it helps to reduce frizz and 

deliver gorgeously defined curls. Just like all 

the Dyson Supersonic hair dryer Professional 

edition attachments, it is secured to the 

Supersonic by a powerful magnetic force, 

giving a secure 360-degree hold that you 

can rely on. 

#dysonprohair 


41

“This is a clean, natural look 

with lots of shine. I used the 

Dyson Supersonic hair dryer 

Professional edition to create 

direction and shape, taking her 

hair away from her face and 

creating lots of volume around 

the hairline” 

LARRY 


GROOVY 

KIND OF 

LOVE 

The Spring/Summer 2019 

menswear shows might have 

elicited a groovy sense of déjà vu, 

as ’70s-inspired looks for men 

dominated, to decidedly cool effect. 

Side-parted shags at Salvatore 

Ferragamo, rumpled waves in 

Milan, and Gucci creative director 

Alessandro Michele’s signature 

lengths were heightened with a 

smattering of necklaces and a devilmay-care 

attitude. All hail the 1970s! 


SMOOTH MOVES 

Be your salon’s smoothest operator. Use the Dyson 

Supersonic hair dryer Professional edition Smoothing 

Nozzle to quickly remove excess water from your 

client’s hair, and blow-dry smooth with a gentle touch. 

Meanwhile, at 3.3 metres, the new longer cable 

allows you to move freely around clients as you work. 

And with the powerful motor acoustically tuned to 

produce one inaudible frequency, you can blow-dry 

your client’s hair and continue your conversation at 

the same time! 

#dysonprohair 


43

REBEL, REBEL 

Hair grew out of control in the ’70s 

– an act of rebellion against the 

‘squares’ and ‘norms’, which for 

most people meant their parents. 

Here, Larry recreates the classic rock 

& roll look – hair high on the crown, 

sides blow-dried straight and smooth 

with those little flicks nodding at a 

refusal to be tamed… 



SHINE ON 

To avoid heat damage, hair should be dried 

quickly and gently, using the right combination 

of heat and airflow. The Dyson Supersonic hair 

dryer Professional edition delivers Intelligent Heat 

Control, measuring air temperature 20 times per 

second in order to control its patented, doublestacked 

heating element and avoid extreme 

heat. The result of all this incredible technology? 

Fabulously conditioned hair that reflects light 

evenly with dazzling shine. 

“Loose, unloaded, 

shiny hair with light, 

aerated texture 

throughout – this is 

stripped-back ’70s 

at its best” 

DYLAN 

#dysonprohair 


45

EASY BREEZY 

Using the new Dyson Supersonic 

hair dryer Professional edition, this 

blow-dry looks effortlessly natural, 

yet completely aspirational. Larry 

says: “There’s a real sense of ease to 

the glamour of this look, which sums 

up perfectly the ethos of this ’70s 

trend: low-key, low-maintenance but 

still glamorous.” Tip from the shoot: 

accent your blow-drys with curved 

side partings or windswept volume 

around the face to create a finish 

that’s beautifully manicured. 

READY FOR LIFT-OFF 

The Dyson Supersonic hair dryer Professional 

edition’s impressive Air Multiplier technology 

produces a high-pressure, high-velocity jet 

of air that’s angled at 20 degrees to deliver 

controlled, precise drying and styling. And if that 

wasn’t already enough, use the re- engineered 

Concentrator – now wider and thinner and with 

cool grip edges – to direct airflow where you 

need it. So you get to create lift, volume, flicks, 

curls and smoothness – exactly where you want 

them. A stylist’s dream! 



“I’d originally blow-dried John’s 

hair in a smoothed-down look 

[see page 74], but the fi nish I get 

with the Dyson Supersonic hair 

dryer Professional edition allows 

me to run my hands through 

afterwards and re-style easily” 

LARRY 

#dysonprohair 


47

DYSON 

IF YOU REFUSE TO COMPROMISE ON THE CONDITION OF 

YOUR CLIENT’S HAIR AS WELL AS THE STYLES YOU CREATE, 

THE NEW DYSON SUPERSONIC HAIR DRYER PROFESSIONAL 

EDITION IS FOR YOU. THIS IMPECCABLY DESIGNED DRYER 

IS NOT ONLY BEAUTIFUL TO LOOK AT AND EASY TO USE, 

IT’S POWERED BY DYSON’S FAMOUS ENGINEERING 

EXPERTISE TO DELIVER THE SMOOTHEST, SHINIEST, MOST 

PRECISE BLOW-DRYS YOU EVER CREATED – WHILE ACTUALLY 

IMPROVING HAIR HEALTH. WITH ITS LONGER CORD, MORE 

POWERFUL MAGNETIC ATTACHMENTS, A WIDER AND 

THINNER NOZZLE AND AN IMPROVED FILTER BUILT 

ESPECIALLY FOR THE DEMANDS OF A BUSY SALON, THIS 

NEWLY RE-ENGINEERED DYSON SUPERSONIC HAIR 

DRYER PROFESSIONAL EDITION IS A PREMIUM DRYER 

THAT MEETS YOUR NEEDS, DAY IN AND DAY OUT. 



Interviews, videos 

and more exclusive 

content – online now at 


The Dyson Supersonic hair dryer Professional edition is available now. For an exclusive 

stylist price, call 01 4757109 or find out more at dyson.co.uk/professionalhaircare 

#dysonprohair 


49

ALAN KEVILLE 

50 


THE GREAT 

OUTDOORS 

THE LATEST COLLECTION BY THE WELLA PROFESSIONALS 

STYLE COUNCIL IS AIRY AND MODERN, WITH ORGANIC SHAPES 

AND RICH COLOURS REFLECTING DAPPLED SUNLIGHT 

PHOTOGRAPHY BY BARRY MCCALL 

JOANNE O'NEILL 


51

HOUSE OF COLOUR 

52 


SARAH MASON PROFESSIONAL 

HAIR The Wella Professionals Style Council and Leonardo Rizzo, international creative director of Sanrizz. 

MAKE-UP Leonard Daly. STYLING Alison Conneely. 


53

54 


Glowing 

embers 

The Bridget Haren Artistic Team fuses a dark power with exquisite 

craftsmanship in the new collection Phoenix, Arise from the Ashes 

PHOTOGRAPHY BY KEST 


55

56 


HAIR Bridget Haren Artistic Team. MAKE-UP Linda Laffery. MODELS Unite Model Management. 


57

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

Danielle Kennedy of Lloyds Hair 

Dylan Bradshaw 

We own 

THE NIGHT 

Creative HEAD Ireland 

publisher, Catherine Handcock 

The Most Wanted and It List Awards 2018 electrified London’s Natural History 

Museum with the coolest, brightest, and most highly-anticipated celebration 

of hair talent and teamwork that the industry has ever seen. Canadian comedy 

queen Katherine Ryan hosted for a second consecutive year and brought the 

house down with her biting wit, as our guests helped to deliver a show-stopping 

spectacular; complete with banging beatboxing from Mr Fox, a sumptuous menu, 

and legendary surroundings. But forget the fossils (sorry Hope the blue whale), 

a new timeline of greatness emerged. Flying the flag for the Republic of Ireland 

was Dylan Bradshaw (who won the title of Exceptional Stylist for the third year in 

a row) and Lloyds Hair Waterford, who took home the Supreme Team trophy for 

the second year running. Hairdressers from the UK and Ireland were celebrated 

under the Most Wanted spotlight in recognition of their terrific teamwork, 

inspirational innovations, enviable career progression, mesmerising creativity, 

business brilliance and superb levels of service. We’ll raise a glass to that! 

58 


Sophia Hilton, Not Another Salon 

Percy & Reed 

Mr Fox 

CREATIVE HEAD IRELAND 59

The finalists 

IN THE 

limelight 

The Intercontinental Hotel in Ballsbridge Dublin threw its doors open for the 

Wella Professionals TrendVision Irish heat. The show opened with a look at 

the models in each of the three categories. Then Sanrizz showed a futuristic 

collection, and Charlie Taylor presented pastel styles full of texture. Former 

global TrendVision platinum winner, Darren Lacken of Crow Street Collective, 

talked through his two models that made bad taste from the ’90s look fresh 

and cool. Next the Wella Style Council presented Parklife, a beautifully 

choreographed story inspired by open urban places and youth tribes – see more 

on page 50. And then it was the moment everyone had been waiting for – the 

big reveal of this year’s finalists, who will be jetting off to London in October to 

compete for a place at the International Final in Lisbon this November. 

Sanrizz 

60 


Style Council 

Charlie Taylor 

Crow Street Collective 

Crow Street Collective 

Charlie Taylor 

Style Council 

And the finalists are… 

Color Vision 

Stephen Aiken, Conroy Hair 

Sara Gondek, Pazam Hair Studio 

Jonathan Healy, Bellissimo 

Vicky Hernon, House of Colour 

Roisin Hynes, Sarah Mason Professional 

Leandro Santana Santos, Decode Hair 

Creative Vision 

Steven Anthony, Easilocks 

Marco Dias, The Studio 

Aileen Hannan, Bellissimo 

Stephanie Higgins, Sarah Mason Professional 

Zara McIntyre, House of Colour 

Kerry Moody, DKY Hair Company 

Male Grooming 

Danielle Ritchie, Cut & Sew 


Party 

TIME 

CREATIVE HEAD TEAMED UP with Schwarzkopf 

Professional to hold the Big Hair Do event – the 

biggest and best hair party ever. Over one evening, 

hairdressers all over Ireland and the UK spruced 

up their stations and threw open their doors for a 

unique evening, designed to show the public just 

how amazing our salons and the talented staff who 

run them are. Guests indulged in glasses of prosecco 

and sweet treats and got to know their local hair 

experts, who demonstrated styling tool techniques 

and showed off Schwarzkopf Professional products 

and services. One-to-one hair consultations took 

place, with stylists dispensing hair hacks, discussing 

the latest trends and solving hair dilemmas. And 

it was a win-win situation, as salons raised funds 

for charity, reinforced their connection to the local 

community and, of course, shared expert knowledge. 

62 


JOIN THE REVOLUTION 

IN COLOUR CREATIVITY! 

HAIR BY PAUL STAFFORD HAIR 

VIBRANT AND INTENSE COLOURS FOR BOLD, PERSONALISED LOOKS. 

WWW.ALFAPARFMILANO.COM

Paul Mitchell 

co-founder John 

Paul DeJoria 

Angus Mitchell 

Robert Cromeans 

We are 

FAMILY 

Take 3,000 hairstylists from around the globe. Mix in 4,540 mannequin heads, 

a 167-foot screen, hundreds of models and dancers, and bake in the Las Vegas 

desert until they are bubbling with excitement! This summer, Paul Mitchell’s 

The Gathering returned to the shimmering Aria Resort & Casino for three days 

of inspiration, education and celebration. Featuring workshops led by business 

brains, hands-on colour classes with the brand’s top creatives and spectacular 

shows helmed by cat-in-the-hat Robert Cromeans, Angus Mitchell and Colin 

Caruso, the hairdressing extravaganza cemented the Paul Mitchell values of 

peace, love and happiness and outlined what the group has in store for the 

next 12 months. Alongside new charity partnerships focused on environmental 

sustainability, the big news was the introduction of MVRCK, a barbering product 

division under the Mitch brand that is soon to reach British shores. And as 

if that wasn’t enough, the PR team managed to land tickets to The Strip’s 

sell-out show, Magic Mike Live. Aside from saying it was an experience to 

remember, our lips are sealed. After all, what happens in Vegas… 

Colin Caruso 

64 



Had a ball with this bunch! 

@the-hive-salon is such 

a great team 

Top of the Rock 

#NYC 

Big colour correction that 

wouldn’t have been possible 

without #wellaplex 

Soft balayage through 

natural hair, with some layers 

to encourage movement 

In the 

frame 

Dean Monks of The Hive Salon, 

Dublin (@dean_monks.hair) 

snaps away 

The wind sure is helping 

with these messy waves 

#testshoot 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

The Hive on Dame Lane – 

excited to be working here 

Saturday transformation, 

toned with @wellahair 

This wedding party of 13 was a 

crazy morning #bridal 

I love styling BIG HAIR! 

@the-hive-salon 

#dublinsalon 

#hairdresser #ireland 

66

Creative HEAD IrelandSeptember2018

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