In print•online•everywhere!
€7.50 SEPTEMBER/OCTOBER 2018
Unleash the
BOLD
CREATE BOLDLY,
LIVE BOLDLY
REVLON HAS BEEN REVOLUTIONISING GLAMOUR AND BEAUTY SINCE THE 1930S. NOW IT’S TIME
FOR YOU TO UNLEASH THE BOLDNESS IN YOUR CLIENTS WITH REVLON PROFESSIONAL
FOR MORE THAN eight decades Revlon has been at the
forefront of beauty, inspiring generations of women. From its
boundary-breaking representation of independent, charismatic
women of the ’70s to the electrifying supermodels of the ’90s
and the celebration of the diverse community of empowered
women today, Revlon champions strong, real women. Revlon
Professional, as part of this revolution, brings innovative products
to professionals to help them unleash the bold in their clients.
Bold is an attitude, it’s style that turns heads, a force inside
every woman. Today, revealing beauty means looking at any
woman and seeing the best in her. It’s about knowing exactly
how to make them shine with a style that’s entirely their own.
Revlon Professional is the choice for stylists who understand that
every client is unique. Go ahead, unleash the boldness in every
woman – and in you.
CREATE BOLDLY, LIVE BOLDLY
SEE IT!
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LIVE BOLDLY
CAMPAIGN
LAUNCHES
14 JUNE
CREATIVE HEAD ADVERTORIAL
SPOTLIGHT ON:
REVLONISSIMO
CREATE BOLD, BEAUTIFUL COLOUR AND LET YOUR CLIENT’S PERSONALITY SHINE THROUGH
CREATIVE HEAD ADVERTORIAL
Help clients to live boldly with Revlonissimo, a full
range of professional, permanent hair colour, formulated
with or without ammonia. So what can you expect
when you use Revlonissimo? Vibrant colour and care
with Revlon Professional’s colour expertise and advanced
cosmetic ingredients for hair.
• Revlonissimo
Colorsmetique
professional hair
colour is formulated
to perform like a
hair mask. The
result is beautiful,
reliable, long-lasting
shades, stunning
shine and up to 100
per cent coverage.
• Revlonissimo
Colorsmetique
Intense Blonde
lifts up to fi ve levels
with superior toning
power. Powerful
but gentle, it results
in brighter, toned,
strong blondes.
• Revlonissimo
Cromatics gives
show-stopping
vibrant colours
and stunning
fantasy effects.
• Color Sublime
by Revlonissimo
is so much more
than an ammoniafree
colour – it
creates a sensorial
colour experience
with a selection
of fragrances and
provides naturallooking
results.
• Clients can
enjoy 100 per
cent coverage
and double the
shine with High
CoverAge. Infused
with age-restorative
ingredients to restore
the protective lipidic
layer, nine out of
10 women felt their
hair was fuller with
more body.
• Express your
creativity with Pure
Colors. Beautiful,
reliable shades
for intensifying,
achieving deep,
vibrant, cool
colours. Pure
Colour enables you
to personalise every
colour service to
make your clients
feel unique.
SPOTLIGHT ON:
STYLEMASTERS
HAIR STYLING IN THE HANDS OF A PROFESSIONAL BECOMES ART. SHOW THEM WHAT
YOU CAN DO WITH REVLON PROFESSIONAL’S STYLE MASTERS
IT’S TIME TO express your creativity in the best possible
way – through hair! But to do this, you need a product range
you know can not only keep up with you, but surpasses all
expectations. Style Masters is what you’re looking for.
Each line in the range allows you to explore and reinvent
how you’ve always styled hair. Whether your clients are
looking for curl definition, volume or smooth locks, there's
something for everyone. Style Masters helps you bring out
the uniqueness in every one of your clients.
While styling is its aim, Style Masters also helps preserve
hair colour as it now comes with
added colour protection and
cares for the most creative
looks, thanks to the specialist
formulas that help you achieve
styles you never thought
possible. Be unconventional,
be passionate and use your
cutting-edge tools to create a
style like no other.
CREATIVE HEAD ADVERTORIAL
HAIR HERO!
Curls are in, frizz is out
so you need a curl defining
cream like no other. The
Style Masters Orbital flexible
curl activator is it. It’s time to
experience the creative freedom
of a product that will give you
outstanding styling as well
as exceptional care.
SPOTLIGHT ON:
EKSPERIENCE
REVLON PROFESSIONAL HAS HARNESSED THE POWER OF NATURE WITH THE PRECISION
OF SCIENCE TO CREATE A NEW THALASSOTHERAPY HAIR RANGE
NOWADAYS, IT FEELS like everyone is obsessed with
all things natural. No harmful chemicals and no plastic,
just effective products that deliver. EKSperience is Revlon
Professional’s first thalassotherapy hair range developed
for professionals that offers a highly effective combination
of science and nature, while delivering outstanding
performance. Every formula contains nutrient-rich algae
and pure seawater from the area around Noirmoutier island
in France, rich in elements that are a precious resource for
hair health and wellness. The brand also uses FSC-certified
paper that comes from sustainable, ethically managed
forests and recyclable plastic and glass for the bottles.
Covering everything from thinning hair and scalp care to
anti-frizz, colour care and sebum control, you can be sure
there is something for every client.
IN-SALON SERVICES
Inspired by the sea, science and the senses, EKSperience
is your opportunity to create fresh, tailor-made treatments
that will enhance any salon service, resolving hair and scalp
issues while providing a unique sensory experience.
SCIENCE
Intensive research, development and experimentation with
innovative ingredients.
SENSES
Beauty rituals that bring added value to the ordinary daily
gestures used by the hair EKSperts at the salon.
THE TREATMENTS
Talassotherapy is an exclusive range of in-salon
treatments that tackle sensitive scalp, excess sebum, hair
loss and dandruff.
Reconstruct is an exclusive range of in-salon products
formulated with keratin for reconstructing dry, damaged
and brittle hair.
Boost are versatile products for use in the salon or at
home that can be used on their own or in combination
with other EKSperience products.
SEA
Formulations made from precious elements that come
from the sea. EKSperience contains Aquamaris complex,
an exclusive mix of pure seawater and marine ingredients.
CREATIVE HEAD ADVERTORIAL
TAKE CONTROL
SOLUTIONS FOR HAIRCARE AND SCALP ISSUES THAT YOU CAN USE AT THE BACKWASH AND CLIENTS
CAN ENJOY IN THE COMFORT OF THEIR OWN HOME FOR A PERSONAL HAIR EKSPERIENCE
The Purity range is formulated to cleanse
with maximum effi cacy.
The Sebum Control range helps control
excess sebum and leaves the hair soft, light
and hydrated.
The EKSperience Hydro Nutritive treatment
provides nourishment with a re-mineralising
and hydrating action.
EKSperience Anti Hair Loss range
strengthens hair fi bre and has a
re-mineralising and astringent scalp action.
EKSperience Densi Pro returns vigour and
vitality to hair that has become thin and dry
due to ageing.
Scalp Comfort is formulated to soothe and
moisturise while gently cleansing.
For coloured and treated hair, EKSperience
Color Protection creates a protective barrier
to maintain colour for at least fi ve washes.
EKSperience Wave Remedy controls hair
that is diffi cult to manage, providing hydration,
frizz control and humidity protection.
BRING OUT THE BEST IN YOUR CLIENTS WITH REVLON PROFESSIONAL. TO FIND OUT MORE, CALL 020 7391 7440 (UK),
01 886 9300 (IRELAND) OR VISIT REVLONPROFESSIONAL.COM. FOLLOW ON SOCIAL MEDIA @REVLONPROFESSIONALUK
CREATIVEHEADMAG.COM
MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS
They came, they partied, they OWNED the night! Catch up with all things
MWIT18 and meet our new Most Wanted champions
Catch our new Guest PAINTERS this
season – Zoë Irwin (pictured), Robert
Eaton and Clayde Baumann!
See what happened when we got colour
giants Larisa Love and Sophia Hilton
together for the first time to chat...
Inspired by ’20s photographer
Man Ray, Emily Sweetman crafts a
collection that is stark in its softness
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
S T R I V E
T O B E
UNRIVALLED
TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS
EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES.
Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators.
Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a
Great Lengths certified stylist.
GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST
Editor’s letter
34
58
The power of the hairdressing industry is such that it never
stays still for long. In recent years one of the biggest changes
has been the rise of barbering, with male grooming routines
becoming the norm and barber shops popping up on every high
street – and the modern man wants so much more than just a short
back and sides. We look at the grooming boom on page 30 and discuss
what this means for established barbers. The ever-changing world of hair
also means new trends and techniques are constantly being developed
and, with clients more informed than ever, it’s up to you to get educated.
Flip to page 26 and find Creative HEAD’s picks of the latest courses
that sharpen your skills and ignite your imagination. But of course
it’s not all work and no play – we hosted the Creative HEAD Most
Wanted Grand Final in London, celebrating the brightest lights
of Irish and British hairdressing. Find all the gossip on page 58,
and congratulations to Dylan Bradshaw and Lloyds Hair, our
fabulous winners!
18
Anna Samson
Editor
anna@alfol.co.uk
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
06
CREATIVE HEAD IRELAND
001 RM_Cover_GW11.indd 1 01/08/2018 15:10
September/October
WHAT’S INSIDE
In print•online•everywhere!
€7.50 SEPTEMBER/OCTOBER 2018
SEPTEMBER/OCTOBER 2018
30
ON
THE EVOLUTION OF MAN
Male grooming s booming, so what does the modern
barber look like and how can you join in the gold rush?
CREATIVEHEADMAG.COM
Unleash the
BOLD
THE COVER
Hair by Revlon
Professional
THE
Outliers
Issue #01 2018
50
Free inside
The Outliers
The innovators and salons
disrupting the status quo
FASHION
The Wella Professionals Style Council’s
new collection is dappled in sunlight
26
SHARPEN
YOUR SKILLS
We pick out the key courses
for your salon this autumn
EDITOR
ANNA SAMSON
EDITOR IN CHIEF
AMANDA NOTTAGE
ART DIRECTOR
NICK JABBAL
DIGITAL DESIGNER
EVA VESTMANN
CHIEF SUB EDITOR
ADAM WOOD
CONTRIBUTOR
BETH DAVIE
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
ADVERTISING
LAURA TUCKER
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD Ireland
21 The Timberyard,
Drysdale Street,
London, N1 6ND
+44 20 7324 7540
anna@alfol.co.uk
Creative HEAD Ireland is published
6 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this magazine
may be reproduced without prior
permission of the publisher. All
information correct at time of going
to press. Printing by Buxton Press.
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
08
CREATIVE HEAD IRELAND
The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
Dylan Bradshaw
APPRENTICESHIP
CONSULTATIONS
TAKE PLACE
ACROSS THE
COUNTRY
FOLLOWING THE ANNOUNCEMENT
of an Irish apprenticeship in professional
hairdressing for the first time last year,
a series of consultation workshops have
been held around Ireland.
Entitled ‘Shaping the Future’,
these events were an opportunity for
hairdressing experts to unite and discuss
the new apprenticeship.
The events took place in Carleville in
Cork, Naas in Kildare and Carrick-on-
Shannon in Leitrim.
Attendees were given the opportunity
to meet those developing this new
apprenticeship and hear how it will affect
the industry and drive standards forward.
Participants were also encouraged to
propose modules and course content, and
the data collected from these workshops
will now be analysed to help create the
apprenticeship programme, ensuring it
covers everything needed for youngsters
to thrive in a modern salon.
Bridget Haren, president of the
Hairdressing Council of Ireland and
owner of Bridget Haren Hair & Beauty,
said: “This is going to be fantastic for
hairdressing in Ireland. It will most
certainly create opportunities and
attract young people into careers in
hairdressing.
“It will also provide them with
recognised qualifications, which
they can use to further progress their
career or indeed have the paperwork
to travel internationally.”
Future briefings will be published at
hairdressingapprenticeship.ie.
Lloyds Hair
DYLAN HAT-TRICK
IS EXCEPTIONAL!
DYLAN BRADSHAW HAS scooped the Exceptional Stylist title at the Creative
HEAD Most Wanted Awards at the Natural History Museum in London, his
third consecutive win. This means that in 2019 he will be crowned a Most
Wanted Legend! The prestigious title is awarded to those who have won the
same category three times, proving their incredible expertise in the field. The
Exceptional Stylist trophy is for a hairdresser who has displays remarkable
artistic skill. Joining Dylan in flying the flag for Ireland was Lloyds Hair from
Waterford, who picked up the trophy for Most Wanted Supreme Team for the
second year running, thanks to their incredible teamwork and passion. Want all
the news from the night? Head to page 58 for the lowdown!
People tend to overuse the word ‘innovation’, but when we say
Wella Professionals’ Koleston Perfect with ME+ is the brand’s most
revolutionary colour innovation in more than a century, we mean
it. This is because Koleston Perfect with ME+ features breakthrough
technologies, Pure
Balance Technology and ME+,
proven to deliver rich results with
less damage, colour after colour.
It also reduces the risk of developing
a new allergy to hair colour.
Katherine Ryan
10
CREATIVE HEAD IRELAND
#CHedit
A ROSE IS A ROSE
FOR SEAN TAAFFE TEAM
FOR THE THIRD year, Sean Taaffe salon group partnered with the Rose of Tralee festival to
be the official hair and makeup sponsor. Preparations for the day began three months before
the event, and the team put together a lookbook before meeting the Roses ahead of the big
day. “This year our lookbook showcased a lot of soft, textured styles, simple hair worn down.
Make-up was dewy and all about the lips, showcasing lots of bright and bold colours,” explains
Kara McDonagh, general manager at Sean Taaffe group. “We set up in the Festival Dome and
start working on the Roses – it’s manic but so much fun! Hair is prepped in one area and then
sent to styling, and we broadcast live to our clients, bringing them behind the scenes.”
MOVERS AND SHAKERS
At Wella Professionals, Robert Eaton, from
Russell Eaton salons, has been made UK and
Ireland technical director and will work with the
Wella Colour Creatives and deliver a selection of
Master Colour courses. The New York-based stylist
Richard Mannah joins Joico as international guest
artistic director. Callum Marks is the new brand
ambassador for The Bluebeards Revenge, Callum
is manager of Luka’s Barbers in Plymouth, UK.
Antony Strianese has been announced as the new
managing director of ghd for the UK and Ireland.
SHOW YOUR
FANTASTIC SKILLS
The ALFAPARF Milano Fantastic Hairdresser
Awards will take place at the Royal Dublin Society
on the 11 November. There six creative, one
photographic and three business categories, along
with creations from Paul Stafford and the ALFAPARF
Milano Nexxt Generation Style Ambassador
Creative Team. Visit xpertpro.ie for closing dates
and information on entry requirements.
WELLA SCOUTS
YOUNG TALENT
WELLA PROFESSIONALS has named its
eighth Generation Now Team, and it includes
Roisin Hynes (pictured, below left) from Sarah
Mason Professional.
The hand-picked hairdressers on the team
will undertake an 18-month programme
designed to help them make their mark on
the industry. Their experience begins with
an intensive boot camp where they will be
mentored by industry stars. They will also
learn about presentation work, media relations
and products, before embarking on a schedule
of events including the Wella Professionals
TrendVision Award UK & Ireland final.
MY months
AHEAD
What September
and October
have in store for...
MICHELLE CHRISTLE
CHRISTLE HAIR
COMPANY
I have been selected
for ALFAPARF Milano’s
Panel of Style Experts.
I’ll see the latest
innovative products and
educate stylists and clients on
how to use them! I’ve recently
filmed three videos using the
Style Stories range which will
be released soon. I’m also
starting an education video
blog aimed at clients and their
everyday hair problems...
exciting times ahead!
HOLLY O’KEEFFE
PETER MARK
I oversee and manage
the delivery of the
training courses, along
with actively teaching
students on a daily
basis, and we’ve a
busy schedule! A key focus
will be our apprenticeships,
which entail induction for
first years to the Peter Mark
brand, foundation colour
courses and cutting courses.
We will also be running
training for senior stylists and
starting to think about next
year’s courses.
MARIA CALLAGHAN
TONI&GUY
Our new collection
will be launched in
October, straight
after London Fashion
Week, which we have
always been heavily
involved with. Once launched
we provide workshops
across all our salons to teach
the newest techniques in
both colour and cut that form
the foundation of the latest
creative and inspirational
looks for 2018/2019.
CREATIVE HEAD IRELAND
11
American Crew Beard
Cleanser refreshes, cleanses
and conditions beards,
removing dirt and product
build-up to leave them feeling
fresh and healthy.
RRP €15.40
01 8869300
americancrew.com
Superstar colourist Guy Tang has launched an amazing
45 new #mydentity shades – there’s everything from
gorgeous nudes to deep blues, so you can let your
creativity run wild in the salon.
IN-SALON SERVICE
1890 253402
salon-services.com
Banish brassy tones with the
new milk_shake Silver Shine
Conditioner. Full of milk
proteins and organic fruit
extracts, you can maintain
an ideal moisture balance,
while neutralising any
unwanted yellow tones.
RRP FROM €14.69
+44 1392 365177
milkshakehaircare.co.uk
Wetbrush keeps knocking
it out of the park with its
seasonal updates. We love its
gemstone-inspired, soothing
shades, but if you prefer
to add a little spice to your
life, opt for vivid colour
with the bold and beautiful
Moroccan collection.
RRP €15.99
+44 800 0988040
prowetbrush.com
The blonde trend isn’t going anywhere, so the
lightweight JOICO Blonde Life Brilliant
Glow Brightening Oil is an essential for
light-haired clients. Perfectly clear, it
doesn’t turn yellow like some oils and
it provides incredible shine. Thanks to
its de-frizzing abilities, hair is smooth
and silky, and colour is brightened and
left looking amazing. And, there is 87 per
cent less breakage on treated hair – so
blonde hair looks better for longer. Then
there’s the JOICO Blonde Life Brilliant
Tone Violet Smoothing Foam, which
neutralises brassiness and polishes
strands. Apply before styling and
enjoy soft, touchable hair.
JOICO BLONDE LIFE BRILLIANT
GLOW BRIGHTENING OIL RRP €25,
JOICO BLONDE LIFE BRILLIANT
TONE VIOLET SMOOTHING FOAM
RRP €22
045 856487
xpertpro.ie
BLONDE
CARE
Color Gels Lacquers by
Redken is a permanent
liquid colour that offers the
saturation of a gel and the
mirror-shine of a lacquer –
it’s really that good. And it’s
designed to work perfectly
with Redken’s Shades EQ.
IN-SALON SERVICE
+44 845 6600815
redken.co.uk
Pureology has
launched its first
styling range with
built-in colour
care. Style +
Protect System
includes Beach
Waves Sugar
Spray for
effortless styling,
and Shine Bright
Taming Serum to
tame flyaways.
RRP €26 EACH
+44 845 6000 815
pureology.co.uk
The new moisture plus range from milk_shake
is infused with organic papaya extract;
the shampoo, conditioner and whipped
cream are an indulgent yet effective
way to give hair a hit of hydration.
RRP FROM €15.99
+44 1392 365177
milkshakehaircare.co.uk
Clients with dry hair are in
luck as L’Oréal Professionnel
has added Nourishing
Shampoo to its Source
Essentielle range. It includes
jasmine flowers and sesame
oil and 96 per cent naturalorigin
ingredients.
RRP €20
01 6045918
lorealprofessionnel.co.uk
12
CREATIVE HEAD IRELAND
#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
LAUNCH OF
THE MONTH
What if you could predict your
client’s hair needs before they could?
That’s what ghd is offering with its
new platinum+, the world’s first
predictive heated styler that adapts
to your client’s personal hair needs.
Developed by the clever bods at
the ghd labs over a period of five
years, new ultra-zone with predictive
technology is the latest breakthrough
in heat styling and guarantees
consistent heat across the whole
straightener plate. This means the
straighteners are able to recognise the
thickness of the hair, the section size
and the speed at which you’re styling,
and adjust as your working to
maintain the optimum styling
temperature. Long live good hair
days with ghd platinum+.
RRP €225
+44 845 3300 1133
ghdhair.com
IT’S ALL ABOUT... BOLD COLOUR
Schwarzkopf Professional
colour director, Rossa
Jurenas, and hair artist Linh
Phan, co-create deep and
seductive midnight colours
in the brand’s third and final
IGORA #RoyalTakeover.
IN-SALON SERVICE
0800 526741
schwarzkopf-professional.
co.uk
Whatever the occasion, give your
clients a flash of colour with
#COLORFULHAIR Flash Pro Hair
Make-Up by L’Oréal Professionnel.
Just like applying eyeshadow, it
coats hair in pigmented colour that
washes out in one shampoo and is
visible on all hair bases.
IN-SALON SERVICE
01 6045918
lorealprofessionnel.co.uk
CREATIVE HEAD IRELAND
13
BOOST YOUR
BUSINESS WITH
ZEBA HAIRDRESSING GROUP IN DUBLIN (@ZEBAHAIRDRESSING) HAS MADE THOUSANDS SINCE THE LAUNCH OF SMARTBOND, THE
REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE SALON GROUP HAS FOUND SMARTBOND INCREDIBLY EASY
TO SELL AND IT’S NEVER NEEDED A HARD PUSH AS CLIENTS GENERALLY WANT TO HAVE STRONG AND SHINY HAIR AFTER A COLOUR
SERVICE. FOR ZEBA HAIRDRESSING GROUP, SMARTBOND HAS CHANGED EVERYTHING, WITHOUT CHANGING ANYTHING. SALON DIRECTOR,
RICHARD DROMGOOLE, SHARES HIS TOP TIPS ON HOW TO MAKE THE MOST OF SMARTBOND IN THE SALON…
1 Create a language to ensure that all staff can talk to clients about Smartbond in the same way.
2 Ensure a little extra time is given to the whole colour appointment when using Smartbond.
3 Don’t forget that Smartbond can be used as a standalone service. It really helps even out the porosity in naturally grey hair,
leaving the hair looking smoother and more manageable.
THE FIX
This stunning look was created by Melo Yelo
colourist, Kayleigh Bullman, with the Hugh Campbell
Hair Group (@hughcampbellhairgroup) using
L’Oréal Professionnel Botanēa.
Step 1: Shampoo with Source Essentielle Daily.
Step 2: Mix and apply the Medium Brown recipe
as a base colour. Develop for 60 minutes.
Step 3: Mix 90g of Henna + 10g of Indigo with
300 ml of water at 50˚C and apply to the lengths
and ends.
Step 4: Rinse and care using the Source
Essentielle range.
Share your transformations using @lorealpro
#botanea #empoweredbynature #lorealproire
RETAIL REHAB
Complement Botanēa with Source
Essentielle’s Daily Shampoo
by L’Oréal Professionnel. This
lightweight shampoo
is suitable for fine to
normal hair.
With at least
80 per cent of
ingredients of
natural origin,
it is a perfect
everyday
product.
14
CREATIVE HEAD IRELAND
Be a
COLOUR
ADDICT
EMBRACE THE TREND FOR
ALL THINGS NATURAL
CREATIVE HEAD ADVERTORIAL
Have you noticed how increasingly aware your clients
are becoming about what they use, what they eat
and what they do? With the natural hair market growing
more than twice as fast as the professional market,*
Botanēa by L’Oréal Professionnel is your opportunity to
gain a new kind of colour client.
This 100 per cent herbal colour benefits from
the expertise of L’Oréal Research and offers a true
professional result for clients keen to try colour but have
perhaps previously been put off by the use of chemicals.
It’s the perfect opportunity to recruit new clients to your
salon or lapsed colour clients that need to be drawn
back. You can’t afford not to invest in Botanēa.
*Source – Natural haircare: Natural Personal Care: UK. Market
Analysis and Opportunities, Kline, 2016. Source – Professional
market: Salon Hair Care: United Kingdom Market Analysis
and Opportunities, Kline, 2017
BOTANĒA
Hugh Campbell, owner of Hugh Campbell Hair Group,
says: “Having Botanēa in the salon means we can now offer
a 100 per cent natural, professional colour service. With
lifestyle trends impacting salon demands, more clients have
been asking for natural chemical free products to be used.
“Botanēa is a sensorial experience – it smells like green
tea – and the clients are part of the service, seeing it all
mixed in front of them. It gives incredible condition and
shine to hair and means we can now cater for all clients,
including vegans and those concerned about chemicals.”
DO THIS NOW
1)Identify your potential Botanēa clients. They might be
new or might not have coloured in some time.
2)Explain how Botanēa is different from existing colour.
Use the Botanēa digital diagnostic tool to choose the
perfect shade.
3)Create a unique salon experience. Engage your clients
by mixing the herbal ingredients in front of them.
4)Spread the word – promote #Botanea on your social
media channels and get up-to-speed on all things Botanēa
at lorealaccess.com
Get further addicted to colour with L’Oréal Professionnel – call 0800 030 4034 or visit lorealprofessionnel.co.uk
CREATIVE HEAD IRELAND
15
#CHedit
LIFE
LESSONS
KATHERINE
SWEENEY
FOUNDER, PREEN
My team is everything.
Without my team I can’t
provide our customers
with first class service and
hairdressing expertise, so
my team is as important as
our customers. I always look
for ways to reward staff for
their hard work and loyalty.
Happy hairdressers equals
happy clients!
The anti-hierarchy policy.
I have an open door policy and
my team know they can speak
to me about any issue within
the salon no matter how big
or small.
Work ‘on’ the business not
just ‘in’ the business. I’m
learning that for me to get
PREEN to the next level that
I need to dedicate more time
to working ‘on’ the business.
Enjoy the journey! Success
is a journey not a destination,
and I try to enjoy all the small
victories along the way – that
could be a new monthly
target smashed, an assistant
finally nailing a haircut or
just appreciating the amazing
salon atmosphere we have
created at PREEN.
WHY DID YOU WANT TO BE A
HAIRDRESSER?
I’ve been around hairdressing
all my life, with my mum
being a hairdresser. I always
used to be in the salon and
was always watching colours
and creative cuts being done.
I remember when L’Oréal
Professionnel brought
out Hair Chalk, I was
9 or 10 at the time
and absolutely
amazed you
could put these
vibrant, fluorescent
colours through your
hair! Constantly seeing
inspiring hair work had
a real influence on me.
CALLUM O’DONOVAN
AGE: 16. SALON: THE EDGE HAIR DESIGN CORK
WHAT ARE YOUR HIGHLIGHTS SO FAR?
My biggest highlight so far was definitely
winning the L’Oréal Colour Trophy Star
Award this year. I remember going to all the
competition photoshoots for the Edge Hair
Design when I was younger and even then
I knew I wanted to win one! I entered L’Oréal
Colour Trophy just for the experience so
to get through to the semi-final was a huge
shock – I was ecstatic! I will never forget
being so nervous going into the Star Award
interview, getting the final I felt like I had
already won. I can still hear Headmasters’
Siobhan Jones calling out my name and me
just freezing in my exact position!
WHERE DO YOU SEE YOURSELF IN 10 YEARS TIME?
I would love to be inspiring the next
generation, in the way I am influenced by
Adam Reed, Siobhan Jones, Frédéric Pavard
and Eileen McGrath. To inspire someone
would be incredible. I’d also love to win a
L’Oréal Colour Trophy – who wouldn’t!
WHAT IS YOUR DREAM HAIRDRESSING GIG?
My dream gig would be to create my own
L’Oréal Colour Trophy show – I feel that’s
when you know you’ve made it! I would also
definitely love to work backstage at London
Fashion Week.
16
CREATIVE HEAD IRELAND
products that will leave your hair looking
gorgeous and smelling divine
DISCOVER MORE AT MILKSHAKEHAIRCARE.IE
milkshakehairireland
0044 1392 365177
#CHedit
Inside
story
INTERNATIONAL
INSPIRATION
HERSEHSONS LONDON
London institution Hershesons sets the bar for salons all over the world,
and the new fl agship in Soho looks, feels and behaves like nothing you’ve
ever seen before. The space combines hair salon with beauty services
as well as a café, work and social space. “The old salon model is dead,”
says creative director Luke Hersheson, who worked with an architect for
12 months on the concept. “It’s a space that is built around our customer.
It’s all about her and fi tting in with her life.” There are numerous details that
break with the norm – mirrors are retractable so clients don’t have to keep
staring at themselves during long processes, and they can choose where
they sit for comfort. “By mixing things up and putting things in unexpected
places, it completely changes the client experience. It removes the
intimidation factor.” And staff love the new Hershesons, too – “They love
that every chair has a full set of equipment so they can work anywhere and
everywhere, and it’s all on one fl oor.” Job done.
HOT BUYS
SMALL AND MIGHTY
Slightly over a metre
in depth, the Compact
shampoo unit from
Salon Ambience delivers
on comfort and optimises
on space. It’s also available
in four colours.
€799
0862427187
capitalhairandbeauty.ie
SEE MORE from Salon Ambience in the free
brochure with this issue of Creative HEAD Ireland!
THE A-LIST
The Welonda Alpha 1000 is a smart choice for a
barber, with its modern shapes and sophisticated
finish along with everything you need from a chair.
€2,300 (+VAT)
045856487
xpertpro.ie
18 CREATIVE HEAD IRELAND
TRAIN FOR
EXCELLENCE
THE ROBERT CHAMBERS HAIRDRESSING ACADEMY IS THE
FIRST ESTABLISHED AND LONGEST RUNNING HAIRDRESSING
SCHOOL IN IRELAND. THIS YEAR THE ACADEMY CELEBRATES
36 YEARS IN EDUCATION AND THE LEARNING GOES ON,
HERE’S A SELECTION OF WHAT’S ON OFFER FOR 2018/2019.
6 Month Fast Track Course
If you are a third or fourth year Trainee Hairdresser and want to finish your training
and qualify as a Graduate Stylist, this course is tailor-made and specifically designed
for YOU.
COURSE CONTENT: All aspects of modern, commercial hairdressing.
AWARDS: Robert Chambers Certificate of Qualification, Wella Certificate in
Foundation & Correction Colour.
DURATION: 6 months full-time or 10 months part-time. 9.30 - 5.30. Clients provided.
START DATES: October / January / March / June
REQUIREMENTS: Assessment and interview
COST: €4,999 - €500 discount for first 10 applicants before end of September, 2018.
Limited places available.
Advanced Diploma Hairdressing Course
The advanced diploma in Hairdressing is an intensive beginners course which
will qualify you to Graduate Stylist, in all aspects of hairdressing, in 16 Months.
Limited places available.
COURSE CONTENT: Theory, blow-drying, dressing hair, up-styling, heat styling,
perming, advanced colour and colour techniques, advanced cutting, salon
etiquette, customer services and communication.
AWARDS: Robert Chambers Advanced Diploma accreditation,
Qualified Advanced Graduate Stylist, Wella Certificates in
Foundation, Advanced and Corrective Colour,
Wella Certificate in Perming & System Professional.
DURATION: 16 months, full-time. Monday - Friday 9.30 - 5.30
START DATES: October / March
REQUIREMENTS: No former experience needed
COST: Leaving Cert Special for first 10 applicants
before end of September, 2018.
STAR PUPILS!
ROBERT CHAMBERS CAN HELP YOU CARVE
OUT AN INCREDIBLE CAREER – BUT DON’T
JUST TAKE OUR WORD FOR IT...
JOHANNA PITKANEN
TECHNICAL EDUCATOR FOR TIGI SOUTH WEST UK
“I loved my time at The Robert Chambers School of
Hairdressing. The teachers were amazing!
I learned so much and have gone on
to do amazing things. I am currently
Technical Educator for Tigi covering
the South West UK and work along
side the International Creative Team in
London. I worked at Lunatic Fringe Dublin
after my training and managed a salon in Melbourne
Australia. I am so happy I chose to go to The Robert
Chambers School of Hairdressing. It gave me the skills
and confidence to take my career anywhere!!”
FERGAL DOYLE
FIELD EDUCATOR AT WELLA PROFESSIONALS IRELAND
“I completed the course with Distinction and went
on to become a stylist in Lunatic
Fringe, Dublin, Trevor Sorbie
and Hob Salons in the UK. I am
now a Field Educator for Wella
Professionals Ireland. My career
couldn’t have reached the glamorous
heights that it has without the education and solid
foundations I received as a student at the Robert
Chambers Academy.”
If you would like to fast track your hairdressing career with Robert Chambers, renowned all over the country and abroad for his
reputation and status as an icon of Irish hairdressing and education, then call 01 677 1323 or email academy@robertchambers.ie
for an interview or tour of the academy or to secure a place on one of the courses.
THE SECRET TO…
A SUCCESSFUL INTRODUCTORY OFFER
THE BUSINESS EDIT
CAN ALTRUISM
HELP YOUR SALON
FLOURISH?
It’s back to school this month,
which means clients are in the
mood to change up their routines
and start afresh, creating a great
opportunity for hair salons to attract
new customers, be it with fresh
highlights or a clean cut.
To cater to this group, you’ll want
to be prepared with an attractive,
easy-to-implement introductory
off er – so make sure your off er has
the following features:
A DISCOUNTED, MULTI-APPOINTMENT
PACKAGE: Bring clients in at a
discounted price with the intent
of creating an optimal experience
that will help them see the value of
returning at full price. Off er more
than one appointment and include
a frequency recommendation. Clear
expiration dates also drive a sense
of urgency to book.
THE RIGHT PRICE: Remove the
pricing barrier that may have kept
potential clients from visiting your
salon. However, the goal is to retain
new clients, so you need to ensure
the entry price isn’t too low. Don’t
price so cheaply that it undervalues
what you off er.
EASY IMPLEMENTATION: Keep it
simple for you and your staff to
manage and sell, as well as easy for
clients to purchase. Make sure salon
software can facilitate new offers and
track the ones that are working.
IN ASSOCIATION WITH
For more salon-savvy secrets by MINDBODY,
visit uk.mindbodyonline.com
FOR ONE DAY every year, Lloyds Hair in
Waterford opens up from 11am until 4pm,
and the staff work for free – instead of filling
the tills, they donate their fees to a local
breast cancer charity.
It doesn’t sound like a great decision
in terms of your cash takings, but owner
Danielle Kennedy believes that this yearly
event is actually a powerful tool for her
business profile.
“Our biggest charitable event every year
is our Annual Breast Cancer Fundraiser,”
explains Danielle, whose team at Lloyds
Hair won the Supreme Team title at both the
2017 and 2018 Most Wanted Awards. “We do
free blow-drying and up-styling in return for
donations. The lead up to, and the day itself,
is full of excitement and it creates a huge
positive energy around the salon. To date
we’ve raised nearly €15,000 for a local breast
cancer charity and it’s something we, as a
team, are proud of.”
Lloyds Hair also runs collections for
homeless charities throughout the year, and
has recently run a collection for a salon built
by Munster Chernobyl Aid.
“From a team perspective, giving back
to the community around us improves
morale and increases job satisfaction,” says
Danielle. “We have quite a large budget
for donations of spot prizes (about €5,000 a
year) but still received requests we couldn’t
honour, so in 2016 we changed our protocol
and now we only sponsor prizes for events
our clients are involved with.
“Clients are never refused a donation and
this helps us to strengthen our relationship
– giving back to our clients is a powerful
marketing tool.
She continues: “I think anyone in the
hair industry is naturally altruistic, as it’s
ingrained in us to want to make people
feel fantastic and to make people happy.
Hold a team meeting and pick a charity or
charitable activity together – if it’s part of
your salon’s culture then everyone should
have a part in it.”
It’s this same philosophy that made
Siobhan Laffan, a stylist at Peter Mark Naas,
make contact with the UK-based charity –
and 2018 Most Wanted Award of Innovation
winner – Haircuts4Homeless and help set
up a project in Capuchin Day Centre in
Dublin. “We’re basically a group of skilled
hairstylists and barbers who give up
our time once a month to cut homeless
people’s hair free of charge,” she explains.
“We’ve now set up a second project in
Limerick and our plan is to branch out all
across the country.”
While it might seem to be a small thing
to offer a haircut to homeless person for
free, the charity Haircuts4Homeless has
found that spending time with someone on
the street and giving them the chance to
smarten up their appearance works wonders
for their mental wellbeing.
And by giving a boost to those in need,
your team will also feel invigorated. “It’s
great to get everyone in the salon involved,
whether it’s bringing them along to cut hair
or help with fundraising – it creates a good
buzz in the salon,” adds Siobhan.
Aidan Fitzgerald, owner of Aidan
Fitzgerald in Blackrock, Dublin, also
understands the positive links between
altruism and business. “We specialise in
wigs for cancer patients, as fashion wigs are
not always suitable,” he explains. “When
you lose a key part of your appearance, you
lose part of your identity – you might be
in and out of hospital dealing with doctors
and nurses, but nobody deals with your
hair. We realised this and saw that helping
these patients could add another side to our
business and open up another avenue.”
20
CREATIVE HEAD IRELAND
BY
FOR URBAN MEN WITH A DISTINCT TASTE
PROFESSIONAL PRODUCTS FOR ALL BARBERING AND GROOMING NEEDS;
HAIR CARE, HAIR STYLING, FACE CARE & BEARD CARE
FULL RANGE AVAILABLE IN STORE AND ONLINE NOW!
salon-services.com/barbering-supplies 1890 253 402 In store
Stay inspired!
LONG LIVE
THE QUEENS
ALL HAIL PLATINUM+
The world’s 1st SMART styler
that predicts your hair’s needs.
#longlivethequeens
#ghdbreakthrough
For more information and to become a stockist,
contact your ghd account manager or call +44 (0) 1924 423400.
#longlivethequeens
CREATIVE HEAD ADVERTORIAL
A ERA
newMeet the fi rst smart styler: the ghd platinum+.
This ground-breaking gadget is what your kitbag
has been waiting for: with predictive technology,
it can calculate exactly what the hair needs, for
smarter styling and perfect results every time
*Versus a styler working at 230˚C. **Versus naturally dried hair.
THE TECHNOLOGY
A team of scientists and engineers worked for five years, accumulating 760,000
hours of testing, to create the breakthrough technology that makes the ghd
platinum+ so special.
Predictive technology – ghd platinum+ recognises the thickness of your hair, the
size of section and styling speed, adjusting the temperature to consistently style
at 185°C, for ultimate results on all hair types.
Infinity sensors – heat is measured 250 times a second, to ensure that the
optimum, safer-for-hair styling temperature is maintained.
Ultra-zone monitoring – heat is monitored and controlled over every millimetre of
the styler plates, for consistent results.
The results – 70 per cent healthier hair* with 20 per cent more shine** and twotimes
more colour integrity; so you can be sure clients’ hair looks and feels better.
WHAT THE EXPERTS SAY…
“We’ve taken sensing and heating technology to
the physical maximum with platinum+. This styler can
ensure definitive styling longevity and shine, without
the damage. It is the ultimate hair styling tool”
Dr Tim Moore, ghd vice-president of smart devices
“ghd has just made the best styler even better! What
I love most about the ghd platinum+ is that it features
the most incredible SMART technology that adapts
to every individual’s hair needs and this has made
styling so easy for me. I know I will get a consistent
result and a beautifully smooth finish across every
hair type”
Adam Reed, salon owner, session stylist
and ghd global ambassador
To discover the smartest styler ever, contact your ghd account manager or call +44 (0)1924 423400
CREATIVE HEAD IRELAND
23
HERE COME
THE GELS
PERMANENT HAIR COLOUR WITH LOW AMMONIA, INTENSE SATURATION AND
SHINE? REDKEN’S NEW COLOR GELS LACQUERS OFFER LONG-LASTING COLOUR
AND 100 PER CENT GREY COVERAGE. ARE YOU READY?
24
CREATIVE HEAD IRELAND
– attracting new clients to your salon at each
end of the age spectrum.
But perhaps the most exciting reason
that Color Gels Lacquers stand out from the
permanent hair colour crowd is the unique
pairing system. Colourists everywhere love
Shades EQ Demi Permanent Hair Gloss for its
ability to tone, colour-correct and add shine to
all hair types, and Color Gels Lacquers were
created to pair perfectly with Shades EQ gloss
shades. This means that when you touch up
roots with permanent colour, you can refresh
the rest of the hair with a Shades EQ gloss
shade that matches the root colour exactly.
What’s more, because of this perfect liquid
colour pairing, you can create your favourite
hair colour trends using both colour lines.
Think rich, transitional sombré with a deep
root and lighter ends, or a subtle balayage
– where there’s a desire for rich, saturated
colour, there’s a need for Color Gels Lacquers.
CREATIVE HEAD ADVERTORIAL
EXCITING PACKAGING Inspired
by unique gel viscosity and trending
Instagram slimers!
IT’S THE FIRST PERMANENT liquid colour
to offer the saturation of a gel and the mirrorshine
of a lacquer. It’s got a new-generation
gel base that makes it ideal for technique
work, with super-fast, high-precision
application from a bottle or a bowl. It’s new
Redken Color Gels Lacquers – and if you’re
already using Shades EQ in your salon, your
colour services are about to explode!
New Redken Color Gels Lacquers is an
exciting opportunity to drive new colour
business to your salon. For a start, this is
a high-performing colour range that’s fast
and easy to use, delivering rich, long-lasting
results, including – thanks to advanced red
dye technology – longer-lasting reds. Your
regular colour clients are going to love the
finish they get with Color Gels, too – a superb,
high-gloss mirror shine exactly like a polish.
Color Gels Lacquers also mean 100 per cent
reliable grey coverage and accessible pricing
PACKAGING SEGMENTED ACCORDING TO COLOUR FAMILY
CREATIVE HEAD IRELAND
25
L’Oréal Academy
Sharpen
your skills
Welcome to Creative HEAD Ireland’s
pick of the best hairdressing courses
this autumn…
HAIRDRESSING
LIVE
INSPIRED COLOUR
PLACEMENTS WITH
CAROLYN NEWMAN
Take an hour to update your
skills with Hairdressing
LIVE no matter where you
are – all you need is access
to the internet. This course,
led by renowned colourist
Carolyn Newman, takes
inspiration from artist Mark
Rothko and helps you learn
how to create a bespoke look
for your clients.
Date: 24 September
Cost: €20
Duration: One hour
Location: Online
Contact: hairdressinglive.com
ALFAPARF MILANO
METALLIC ILLUSION
COLLECTION 2018
The trend for metallic
hair colour is still shining
bright, so it’s essential that
you can offer gold, silver
and bronze tones in the
salon this autumn/winter
season. This course will
take you right through the
process, including colour
demonstrations and even
cutting techniques that
will enhance these
glittering shades.
Date: 1 October
Cost: €200
Duration: One day
Location: Accademia, Dublin
Contact: xpertpro.ie
WELLA
PROFESSIONALS
COLOUR MASTERCLASS
Darren Lacken, founder of
Crow Street Collective and
winner of the International
Color Vision Platinum Award
in 2016, takes his colouring
expertise to the Wella
Studio in Dublin. Expect
techniques, trends and
plenty of inspiration from
one of the best colourists
that Ireland has to offer.
Date: 8 October
Cost: €300
Duration: One day
Location: Wella Studio
Dublin
Contact: 01 416 0900
education.wella.com
SALON SERVICES
ESSENTIAL COLOUR
SKILLS REFRESHER
COURSE
Take your colour skills to
the next level or simply
rejuvenate your existing
abilities, with this course
that’s indispensable for
colourists at all levels.
It covers colour theory,
application methods and
aftercare advice, so you can
offer the best possible colour
service in your salon.
Date: 10 October
Cost: €93 +VAT
Duration: One day
Location: Dublin HBW
Contact: 1890 253405
salon-services.com/training
26 CREATIVE HEAD IRELAND
#Education
Gainfort Academy
L’ORÉAL
PROFESSIONNEL
INTERMEDIATE MEN’S
CUTTING
The male grooming industry
is growing at an impressive
rate, so if you want to gain
experience with mens’ hair
then this is the course for
you. It takes you through
an overview of the latest
trends, a step-by-step of
how to create them and a
masterclass in product use.
Date: 16 October
Cost: €120
Duration: One day
Location: L’Oréal Academy
Dublin
Contact: 01 6045900
lorealaccess.com/ie
AFFINAGE
COLOUR TECHNIQUES
WITH ROCKIN REDZ
Rich hues are always a
popular option for clients
as the weather turns and
autumn nights draw in,
so this red-themed colour
training day is ready to get
you right on-trend. Your
Affinage educator will run a
demonstration and then it’s
time to try out the rust and
ruby tones yourself.
Date: 16 October
Cost: €85
Duration: One day
Location: Gainfort Academy,
Wexford
Contact: 053 9123681
gainfort.com
SCHWARZKOPF
PROFESSIONAL
CREATIVE CUTTING
Say goodbye to your comfort
zone, and invigorate your
creative side, with this
one-day course led by a
Schwarzkopf Professional
guest artist and designed to
challenge your professional
skills. You’ll learn hints and
tips that will help you bring
styles up to date and give a
new twist to the classics.
Date: 22 October
Cost: €280
Duration: One day
Location: Hennessy Hair &
Beauty, Cork
Contact: 01 4046424
skpevents.co.uk/askeducation
ROBERT
CHAMBERS
CONTEMPORARY
CLASSIC CUTTING
Designed for qualified
hairdressers who wish to
boost their cutting skills and
take on a new challenge,
this course teaches a
combination of classic and
fashion-forward techniques.
Tutors work closely to ensure
students not only master the
looks, but also how to adapt
them to individual clients.
Date: Various
Cost: €600
Duration: Five days
Location: Robert Chambers
Contact: 01 6771323
academy@robertchambers.ie
CREATIVE HEAD IRELAND
27
CENTRE OF
EXCELLENCE
TAKE A LOOK AT THE NEW ACCADEMIA IN DUBLIN,
WHERE EDUCATION MEETS EXCELLENCE
XPERT PROFESSIONAL HAS OPENED
Accademia, a 16,000 square foot education
centre of excellence in Dublin that offers
more than 500 courses a year from hair and
beauty experts in a state-of-the-art facility.
This standalone building was custom
designed for the Irish hair and beauty
distributor of luxury brands – including
ALFAPARF Milano, JOICO, Kemon and
Moroccanoil – by the award-winning Cooney
Architects of Dublin. Set out across four
floors, the minimalist, modern interiors
incorporate clean lines and exposed pipework
for a modern, industrial feel. And the building
is fitted with the latest environmentallyfriendly
technology, including an ecoconscious
heating and cooling design, water
filtration system and use of natural light.
Accademia is truly a hub of learning,
offering an environment that enables and
encourages professional development in the
pursuit of excellence.
For hairdressing professionals and trainees,
there are three salons with 12 styling stations
each, perfect for learning the latest precision
cuts and colour techniques. There are two
lecture theatres where business, marketing,
retail and customer service courses take place
and, for smaller breakout groups, there is the
boardroom. There is also a fully equipped
make-up and skincare room for professionals
in those sectors.
With top guest artists and international
artistic teams regularly visiting Accademia,
trainees and professionals are guaranteed to
be inspired.
28
CREATIVE HEAD IRELAND
CREATIVE HEAD ADVERTORIAL
MEET THE GUEST ARTISTS
PAUL STAFFORD
Award-winning ALFAPARF
Milano global ambassador
Paul juggles TV appearances
and magazine shoots with
educational seminars,
platform presentations and
an oversubscribed column.
MOD ROME
Rome-based Oni Quadrino
and Emanuele Vona of MOD
have collaborated with
Prada, Burberry, Vogue and
Vanity Fair. MOD courses are
designed to explore technical
and cultural knowledge.
RAMIRO MATA
Leading Spanish stylist
Ramiro shares his experience
and unique interpretation
of beauty, and encourages
participants to develop their
own flexibility and creativity
to bring success.
RICHARD ASHFORTH
Richard has a wealth of
knowledge and experience
from decades at the top of
the hairdressing profession
and his position as creative
director of international salon
and academy group SACO.
CREATIVE HEAD IRELAND
29
Davey Davey
30
CREATIVE HEAD IRELAND
#MaleGrooming
w
Evolution
y Man
Male grooming is booming – so what does the barber of today look like?
CAST YOUR MIND back 10 years; the male grooming
experience was very different indeed. Men generally had two
choices; either a cheap and cheerful cut picked from range of
standard styles in a nondescript walk-in barber shop, or an
expedition into a traditional salon, where hairdressers weren’t
necessarily equipped to deal with men’s hair.
Fast forward to today, and the barbering landscape is very
different. Barber shops are springing up all over Ireland,
offering new trends and services. According to Jobs.ie, the
number of openings for haircare professionals in Ireland has
increased by 84 per cent since 2012, and this expansion is
fuelled by the boom in male grooming.
“The metrosexual is dead. Male grooming is simply the
new normal,” says Mark O’Keeffe, owner of the Sugar Culture
salon group that includes Sugar Daddy barber shop. He has
seen first-hand the explosion of wellbeing services for men
in Ireland: “New barber shops are offering far more skilled,
technical haircuts, which are now as important to men as they
have been to women for centuries,” he adds.
Paul Davey, owner of Davey Davey salons, credits this surge
in popularity to the wellbeing trend. “The industry has taken
off because there is an increase in the trend for wellness
and this not only relates to health, but also looking good and
feeling good,” he explains. “It has become common practice
for men to look for specialised grooming services to create
the looks they want. New trends in male grooming are more
accessible, and the internet provides the vocabulary so they
can ask for the styles they want to achieve.”
Cíaran O’Sullivan, 2017 Irish winner of the American
Crew All Star Challenge and a barber at Wayne Lloyd
Hairdressing in Cork, agrees: “I started to see more and more
men looking after themselves, from wearing skinny jeans to
actually using a hairdryer to style their hair. People want to
look their best.”
And with the advances in technology, barbers can improve
their standards and access new trends quicker than ever
before. “The knock-on effect of social media is that young
barbers can interact easily with some of the best barbers in
the world and learn from them,” explains Frank Hackett,
owner of Retro Barbershop and Academy in Limerick.
“It raises their standards and pushes them to educate
themselves more.”
CREATIVE HEAD IRELAND
31
American Crew
But in an industry experiencing this speed of growth, how
can you ensure your business stands out on the high street?
“We don’t follow any other barber shop in Ireland or copy
them,” says Sean Bryan, owner of Cut & Sew group. “I make
it my job to stay on-trend and keep up with what’s happening
in art, film and fashion. We have a clothing line, we listen to
loud music in the shop and we also made a documentary last
year called Not Just a Barbershop – the list
goes on!”
It’s also important to offer more, as
men’s haircuts are becoming increasingly
intricate, requiring a higher level of
skill. “Our gent’s hair specialist, Alan
Adderley, uses layering and point cutting
techniques to give soft texturising to
styles and keeps up to date with trends by
attending specialist courses throughout
the year,” says Paul Davey.
And extra touches will keep clients
hungry for more. “We respect
the heritage of barbering and
we aim to bring a premium
experience to our clients,” says
Mark O’Keeffe. “We have
added frills with Prizefight
Whiskey cocktails and Five Lamps Beer on offer, and we pride
ourselves on our Sugar Culture experience.”
Cíaran O’Sullivan agrees maintaining a high quality will
ensure men keep coming back. “I’m a perfectionist, so every
cut I do is always to the best of my ability. I always look at my
clients as a walking billboard – it’s the best advertising.”
However, there is a downside to the barbering boom, in the
shape of rogue barbers promising quick results without the
right training. “Barber shops have popped up everywhere,”
says Frank Hackett. “There is a
perception that you can qualify
as a barber in six or 12 weeks
and it simply is not true. Like
any other trade, it takes years
and after that you are still
always learning.”
Mark O’Keeffe agrees. “While
the trend is growing, it still needs
lots of nurturing,” he explains.
“Barbers are fast-tracking training
and many think they’re skilled
enough to occupy a seat in these
new barber shops, when in fact it’s more
training and attention to detail they need.
Becoming a talented barber is no easy feat.”
32
#MaleGrooming
Toysxthe boys
Stock your shelves and tap
into the growing male market
American Crew’s new Beard
Balm promises to tame
grizzly beards. Infused with
sweet almond oil and shea
butter, the dual formula
both conditions and styles
and there’s absolutely no
heaviness.
RRP €15.40
americancrew.com
The limited edition Cordless
Magic Clip by Wahl is
designed to add luxury to
a wet shave. Create the
smoothest cuts ever with
this lightweight piece of
technology, which creates
impeccable fades and blends.
RRP €117.99 +VAT
wahl.co.uk
L’Oréal Professionnel Homme
Poker Paste combines
powerful hold with a
reworkable texture. The matte
fi nish is long lasting and can
be shaped and re-shaped
throughout the day – perfect
for guys on the go.
RRP €16
lorealprofessionnel.co.uk
Redken Brews off ers a range
of four shampoos, including
Daily Shampoo for everyday
cleansing, Mint to invigorate
the scalp and Three-in-
One with conditioner and
bodywash. We love the Silver
shampoo to tone grey hair.
RRP €15
redken.co.uk
Kemon Hair Manya for him
is a stylish line wrapped in
monochrome packaging.
Divided into Washing, Shaving
and Finishing for ease of use,
it takes men through their
entire grooming routine.
RRP FROM €10.75
xpert.com
Men are getting more creative
with their hair than ever – so
add thickness or length with
the Great Lengths classic
bonded hair extensions.
They’re discreet and secure
but also easy to look after.
IN-SALON SERVICE
greatlengthshair.co.uk
With more men choosing
pompadour styles, the best
hairdryers are essential.
The Dyson Supersonic hair
dryer Professional Edition
offers strength, precision and
limitless possibilities.
PRICE ON APPLICATION
dyson.co.uk
The System Professional Man
line is a bespoke routine for
your client – all they have to
do is answer a few questions
in-salon for you to off er them
the right products, such as
the SP Sculpting Paste.
IN-SALON SERVICE
systemprofessional.com
CREATIVE HEAD IRELAND
33
BOHO
WHEN IT COMES TO UNSTUDIED EFFORTLESSNESS, IS THERE
ANY ERA THAT BEATS THE SUPER-NATURAL '70S? DYSON
AMBASSADORS DYLAN BRADSHAW AND LARRY KING PROVE
THE POWER AND BEAUTY OF FREE-SPIRITED STYLING
DYLAN
THE STRAIGHT-TALKING DUBLIN SALON OWNER IS AT
THE FOREFRONT OF INNOVATIVE HAIRCARE – PERFECT
CREDENTIALS FOR A DYSON AMBASSADOR!
34 CREATIVE HEAD IRELAND
BOOM
CREATIVE HEAD PARTNERSHIP
LARRY
LARRY’S SALON IN SOUTH KENSINGTON
WAS ONE OF THE FIRST IN THE WORLD TO
BE EQUIPPED WITH THE DYSON SUPERSONIC
HAIR DRYER PROFESSIONAL EDITION. “DYSON
IS SUCH AN INCREDIBLE INNOVATOR AND
WORKING WITH THEM IS AN HONOUR”
#dysonprohair
CREATIVE HEAD IRELAND
35
36 CREATIVE HEAD IRELAND
CREATIVE HEAD PARTNERSHIP
A SPRITZ OF TEXTURISING SPRAY
AND THE INTELLIGENT DRYING
POWER OF THE NEW DYSON
SUPERSONIC PROFESSIONAL
EDITION – IT TOOK LITTLE MORE
TO CREATE A STUNNING SET OF
LAID-BACK LOOKS, EXCLUSIVELY
FOR CREATIVE HEAD
Industry icons Dylan and Larry have put the new
Dyson Supersonic hair dryer Professional edition
through its paces – and not only are the results
glowing (see overleaf), the stylist testimonials are, too.
“This dryer is so different and so much better than
anything else on the market,” says Larry. “From the
speed of the airflow to the precision engineering of
the attachments, everything has been so carefully
designed to help us hair professionals create the most
incredible blow-drys. It’s so compact, too – I like how
you can flip it and switch it around so easily to get
exactly the result you’re after.”
“Dyson has reinvented the wheel,” says Dylan,
“and it’s great to see them making such a difference
in terms of promoting hair health. I have such belief
in this brand and their dryer. To all stylists I would say,
use a Supersonic for a couple of weeks and you’ll be
converted, just like I was. It helps, of course, that it’s
such a lovely-looking piece of kit!”
REPORTAGE PHOTOGRAPHY
Hikaru Funnell
#dysonprohair
CREATIVE HEAD IRELAND
37
PHOTOGRAPHY
Alexander Jordan
HAIR
Dylan Bradshaw and
Larry King for Dyson
MAKE-UP
Tricia Woolston
FASHION
Sasha Barrie
38 CREATIVE HEAD IRELAND
CREATIVE HEAD PARTNERSHIP
EASY DOES IT
LOSE YOURSELF IN EASY, BREEZY ʼ70S STYLING
#dysonprohair
CREATIVE HEAD IRELAND
39
MAN UP
“It’s great to blow-dry men’s hair
again,” says Dylan, who used the
re-designed Concentrator – now
with a wider and thinner nozzle
that gives precision like no other –
to shape John’s hair into the
perfect ’70s flick and curled
sides. “This is hair that’s
believable – not too perfect, and
definitely not over-cooked!”
40 CREATIVE HEAD IRELAND
AU NATUREL
If ever there was a hashtag that so
perfectly encapsulates the ̓70s trend,
it’s #wokeuplikethis – gorgeous,
healthy, apparently untouched hair
that’s actually had quite a bit of a
helping hand. “Working with the
Dyson Supersonic hair dryer
Professional edition is the equivalent
of putting hair through an Instagram
filter,” says Dylan. “Its Intelligent
Heat Control keeps hair strong and
healthy, with incredible shine.”
Dylan used the re-engineered
Smoothing Nozzle to blow-dry
with a gentle touch, creating
softly tumbling, nonchalant
waves that aren’t too polished –
yet still perfect.
CREATIVE HEAD PARTNERSHIP
CURL POWER
With texture and curls so on-trend right now,
you’ll love the new Diffuser – simulating
natural drying, it helps to reduce frizz and
deliver gorgeously defined curls. Just like all
the Dyson Supersonic hair dryer Professional
edition attachments, it is secured to the
Supersonic by a powerful magnetic force,
giving a secure 360-degree hold that you
can rely on.
#dysonprohair
CREATIVE HEAD IRELAND
41
“This is a clean, natural look
with lots of shine. I used the
Dyson Supersonic hair dryer
Professional edition to create
direction and shape, taking her
hair away from her face and
creating lots of volume around
the hairline”
LARRY
42 CREATIVE HEAD IRELAND
GROOVY
KIND OF
LOVE
The Spring/Summer 2019
menswear shows might have
elicited a groovy sense of déjà vu,
as ’70s-inspired looks for men
dominated, to decidedly cool effect.
Side-parted shags at Salvatore
Ferragamo, rumpled waves in
Milan, and Gucci creative director
Alessandro Michele’s signature
lengths were heightened with a
smattering of necklaces and a devilmay-care
attitude. All hail the 1970s!
CREATIVE HEAD PARTNERSHIP
SMOOTH MOVES
Be your salon’s smoothest operator. Use the Dyson
Supersonic hair dryer Professional edition Smoothing
Nozzle to quickly remove excess water from your
client’s hair, and blow-dry smooth with a gentle touch.
Meanwhile, at 3.3 metres, the new longer cable
allows you to move freely around clients as you work.
And with the powerful motor acoustically tuned to
produce one inaudible frequency, you can blow-dry
your client’s hair and continue your conversation at
the same time!
#dysonprohair
CREATIVE HEAD IRELAND
43
REBEL, REBEL
Hair grew out of control in the ’70s
– an act of rebellion against the
‘squares’ and ‘norms’, which for
most people meant their parents.
Here, Larry recreates the classic rock
& roll look – hair high on the crown,
sides blow-dried straight and smooth
with those little flicks nodding at a
refusal to be tamed…
44 CREATIVE HEAD IRELAND
CREATIVE HEAD PARTNERSHIP
SHINE ON
To avoid heat damage, hair should be dried
quickly and gently, using the right combination
of heat and airflow. The Dyson Supersonic hair
dryer Professional edition delivers Intelligent Heat
Control, measuring air temperature 20 times per
second in order to control its patented, doublestacked
heating element and avoid extreme
heat. The result of all this incredible technology?
Fabulously conditioned hair that reflects light
evenly with dazzling shine.
“Loose, unloaded,
shiny hair with light,
aerated texture
throughout – this is
stripped-back ’70s
at its best”
DYLAN
#dysonprohair
CREATIVE HEAD IRELAND
45
EASY BREEZY
Using the new Dyson Supersonic
hair dryer Professional edition, this
blow-dry looks effortlessly natural,
yet completely aspirational. Larry
says: “There’s a real sense of ease to
the glamour of this look, which sums
up perfectly the ethos of this ’70s
trend: low-key, low-maintenance but
still glamorous.” Tip from the shoot:
accent your blow-drys with curved
side partings or windswept volume
around the face to create a finish
that’s beautifully manicured.
READY FOR LIFT-OFF
The Dyson Supersonic hair dryer Professional
edition’s impressive Air Multiplier technology
produces a high-pressure, high-velocity jet
of air that’s angled at 20 degrees to deliver
controlled, precise drying and styling. And if that
wasn’t already enough, use the re- engineered
Concentrator – now wider and thinner and with
cool grip edges – to direct airflow where you
need it. So you get to create lift, volume, flicks,
curls and smoothness – exactly where you want
them. A stylist’s dream!
46 CREATIVE HEAD IRELAND
CREATIVE HEAD PARTNERSHIP
“I’d originally blow-dried John’s
hair in a smoothed-down look
[see page 74], but the fi nish I get
with the Dyson Supersonic hair
dryer Professional edition allows
me to run my hands through
afterwards and re-style easily”
LARRY
#dysonprohair
CREATIVE HEAD IRELAND
47
DYSON
IF YOU REFUSE TO COMPROMISE ON THE CONDITION OF
YOUR CLIENT’S HAIR AS WELL AS THE STYLES YOU CREATE,
THE NEW DYSON SUPERSONIC HAIR DRYER PROFESSIONAL
EDITION IS FOR YOU. THIS IMPECCABLY DESIGNED DRYER
IS NOT ONLY BEAUTIFUL TO LOOK AT AND EASY TO USE,
IT’S POWERED BY DYSON’S FAMOUS ENGINEERING
EXPERTISE TO DELIVER THE SMOOTHEST, SHINIEST, MOST
PRECISE BLOW-DRYS YOU EVER CREATED – WHILE ACTUALLY
IMPROVING HAIR HEALTH. WITH ITS LONGER CORD, MORE
POWERFUL MAGNETIC ATTACHMENTS, A WIDER AND
THINNER NOZZLE AND AN IMPROVED FILTER BUILT
ESPECIALLY FOR THE DEMANDS OF A BUSY SALON, THIS
NEWLY RE-ENGINEERED DYSON SUPERSONIC HAIR
DRYER PROFESSIONAL EDITION IS A PREMIUM DRYER
THAT MEETS YOUR NEEDS, DAY IN AND DAY OUT.
48 CREATIVE HEAD IRELAND
CREATIVE HEAD PARTNERSHIP
Interviews, videos
and more exclusive
content – online now at
creativeheadmag.com
The Dyson Supersonic hair dryer Professional edition is available now. For an exclusive
stylist price, call 01 4757109 or find out more at dyson.co.uk/professionalhaircare
#dysonprohair
CREATIVE HEAD IRELAND
49
ALAN KEVILLE
50
CREATIVE HEAD IRELAND
THE GREAT
OUTDOORS
THE LATEST COLLECTION BY THE WELLA PROFESSIONALS
STYLE COUNCIL IS AIRY AND MODERN, WITH ORGANIC SHAPES
AND RICH COLOURS REFLECTING DAPPLED SUNLIGHT
PHOTOGRAPHY BY BARRY MCCALL
JOANNE O'NEILL
CREATIVE HEAD IRELAND
51
HOUSE OF COLOUR
52
CREATIVE HEAD IRELAND
SARAH MASON PROFESSIONAL
HAIR The Wella Professionals Style Council and Leonardo Rizzo, international creative director of Sanrizz.
MAKE-UP Leonard Daly. STYLING Alison Conneely.
CREATIVE HEAD IRELAND
53
54
CREATIVE HEAD IRELAND
Glowing
embers
The Bridget Haren Artistic Team fuses a dark power with exquisite
craftsmanship in the new collection Phoenix, Arise from the Ashes
PHOTOGRAPHY BY KEST
CREATIVE HEAD IRELAND
55
56
CREATIVE HEAD IRELAND
HAIR Bridget Haren Artistic Team. MAKE-UP Linda Laffery. MODELS Unite Model Management.
CREATIVE HEAD IRELAND
57
Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Danielle Kennedy of Lloyds Hair
Dylan Bradshaw
We own
THE NIGHT
Creative HEAD Ireland
publisher, Catherine Handcock
The Most Wanted and It List Awards 2018 electrified London’s Natural History
Museum with the coolest, brightest, and most highly-anticipated celebration
of hair talent and teamwork that the industry has ever seen. Canadian comedy
queen Katherine Ryan hosted for a second consecutive year and brought the
house down with her biting wit, as our guests helped to deliver a show-stopping
spectacular; complete with banging beatboxing from Mr Fox, a sumptuous menu,
and legendary surroundings. But forget the fossils (sorry Hope the blue whale),
a new timeline of greatness emerged. Flying the flag for the Republic of Ireland
was Dylan Bradshaw (who won the title of Exceptional Stylist for the third year in
a row) and Lloyds Hair Waterford, who took home the Supreme Team trophy for
the second year running. Hairdressers from the UK and Ireland were celebrated
under the Most Wanted spotlight in recognition of their terrific teamwork,
inspirational innovations, enviable career progression, mesmerising creativity,
business brilliance and superb levels of service. We’ll raise a glass to that!
58
CREATIVE HEAD IRELAND
Sophia Hilton, Not Another Salon
Percy & Reed
Mr Fox
CREATIVE HEAD IRELAND 59
The finalists
IN THE
limelight
The Intercontinental Hotel in Ballsbridge Dublin threw its doors open for the
Wella Professionals TrendVision Irish heat. The show opened with a look at
the models in each of the three categories. Then Sanrizz showed a futuristic
collection, and Charlie Taylor presented pastel styles full of texture. Former
global TrendVision platinum winner, Darren Lacken of Crow Street Collective,
talked through his two models that made bad taste from the ’90s look fresh
and cool. Next the Wella Style Council presented Parklife, a beautifully
choreographed story inspired by open urban places and youth tribes – see more
on page 50. And then it was the moment everyone had been waiting for – the
big reveal of this year’s finalists, who will be jetting off to London in October to
compete for a place at the International Final in Lisbon this November.
Sanrizz
60
CREATIVE HEAD IRELAND
Style Council
Charlie Taylor
Crow Street Collective
Crow Street Collective
Charlie Taylor
Style Council
And the finalists are…
Color Vision
Stephen Aiken, Conroy Hair
Sara Gondek, Pazam Hair Studio
Jonathan Healy, Bellissimo
Vicky Hernon, House of Colour
Roisin Hynes, Sarah Mason Professional
Leandro Santana Santos, Decode Hair
Creative Vision
Steven Anthony, Easilocks
Marco Dias, The Studio
Aileen Hannan, Bellissimo
Stephanie Higgins, Sarah Mason Professional
Zara McIntyre, House of Colour
Kerry Moody, DKY Hair Company
Male Grooming
Danielle Ritchie, Cut & Sew
CREATIVE HEAD IRELAND 61
Party
TIME
CREATIVE HEAD TEAMED UP with Schwarzkopf
Professional to hold the Big Hair Do event – the
biggest and best hair party ever. Over one evening,
hairdressers all over Ireland and the UK spruced
up their stations and threw open their doors for a
unique evening, designed to show the public just
how amazing our salons and the talented staff who
run them are. Guests indulged in glasses of prosecco
and sweet treats and got to know their local hair
experts, who demonstrated styling tool techniques
and showed off Schwarzkopf Professional products
and services. One-to-one hair consultations took
place, with stylists dispensing hair hacks, discussing
the latest trends and solving hair dilemmas. And
it was a win-win situation, as salons raised funds
for charity, reinforced their connection to the local
community and, of course, shared expert knowledge.
62
CREATIVE HEAD IRELAND
JOIN THE REVOLUTION
IN COLOUR CREATIVITY!
HAIR BY PAUL STAFFORD HAIR
VIBRANT AND INTENSE COLOURS FOR BOLD, PERSONALISED LOOKS.
WWW.ALFAPARFMILANO.COM
Paul Mitchell
co-founder John
Paul DeJoria
Angus Mitchell
Robert Cromeans
We are
FAMILY
Take 3,000 hairstylists from around the globe. Mix in 4,540 mannequin heads,
a 167-foot screen, hundreds of models and dancers, and bake in the Las Vegas
desert until they are bubbling with excitement! This summer, Paul Mitchell’s
The Gathering returned to the shimmering Aria Resort & Casino for three days
of inspiration, education and celebration. Featuring workshops led by business
brains, hands-on colour classes with the brand’s top creatives and spectacular
shows helmed by cat-in-the-hat Robert Cromeans, Angus Mitchell and Colin
Caruso, the hairdressing extravaganza cemented the Paul Mitchell values of
peace, love and happiness and outlined what the group has in store for the
next 12 months. Alongside new charity partnerships focused on environmental
sustainability, the big news was the introduction of MVRCK, a barbering product
division under the Mitch brand that is soon to reach British shores. And as
if that wasn’t enough, the PR team managed to land tickets to The Strip’s
sell-out show, Magic Mike Live. Aside from saying it was an experience to
remember, our lips are sealed. After all, what happens in Vegas…
Colin Caruso
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CREATIVE HEAD IRELAND
CREATIVE HEAD IRELAND 65
Had a ball with this bunch!
@the-hive-salon is such
a great team
Top of the Rock
#NYC
Big colour correction that
wouldn’t have been possible
without #wellaplex
Soft balayage through
natural hair, with some layers
to encourage movement
In the
frame
Dean Monks of The Hive Salon,
Dublin (@dean_monks.hair)
snaps away
The wind sure is helping
with these messy waves
#testshoot
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
The Hive on Dame Lane –
excited to be working here
Saturday transformation,
toned with @wellahair
This wedding party of 13 was a
crazy morning #bridal
I love styling BIG HAIR!
@the-hive-salon
#dublinsalon
#hairdresser #ireland
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CREATIVE HEAD IRELAND
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