Corridor Native Fall 2018

Homegrown Businesses in the Corridor Fall 2018 

INNOVATIVE 

Kinze Manufacturing steers 

ahead of the curve 

TINY BUT MIGHTY 

Shellsburg popcorn company 

bursts on national scene 

BORN OF NECESSITY 

BeraTek creates own products, 

molds other entrepreneurs 

GIFT BLISS 

Online wedding registry 

offers local experiences 

WINNING FORMULA 

Engineer finds success in swine 

confinement industry

FROM THE EDITOR 

Fall 2018 

Chief Executive Officer & Publisher 

John F. Lohman 

Vice President 

Aspen N. Lohman 

Chief Operating Officer & 

Associate Publisher 

Andrea Rhoades 

Magazine & Special Projects Editor 

Angela Holmes 

Writers 

Steve Gravelle 

Angela Holmes 

Jennie Morton 

Emery Styron 

Photographers 

Brian Draeger 

Angela Holmes 

Emery Styron 

Graphic Design Manager 

Becky Lyons 

Graphic Designer 

Julia Druckmiller 

Magazine Media Consultant 

Judith Cobb 

CBJ Editor 

Adam Moore 

CBJ Media Consultants 

Lauren Fletcher 

Kelly Meyer 

It only takes a spark 

Whether it’s a manufacturer distributing products around the globe or 

a small startup still finding its footing, all companies begin with an 

entrepreneur’s idea. And often that idea is initially developed in a basement, 

garage or small shop. 

Kinze Manufacturing in Williamsburg – one 

of the largest privately held agricultural equipment 

manufacturers in North America – is no 

different in its humble beginnings. At age 21, 

Jon Kinzenbaw had an idea to make farming 

easier and started a welding company in 1965 

in Ladora. 

His ideas kept coming and within a decade, 

he moved his operations to a highly visible 

location just off Interstate 80, where Kinze remains 

headquartered on a 30-acre site. While 

he remains Kinze’s CEO and chairman of the board, his daughter, Susanne 

Veatch, runs the day-to-day operations as the company’s president, 

carrying on his values and innovation. 

Gerald Beranek also had ideas on how to make life – especially parenting 

– easier. When his wife, Randi, was expecting their first child in 

2014, he came up with a gadget to safely place a baby monitor near 

the infant’s crib. 

He created VueSee with equipment in his garage and took the product 

to market. Sparked by its success, Beranek left his stable engineering 

job and went without a paycheck for three years while building up BeraTek 

Industries, which focuses on product and contract development. 

Since starting BeraTek in 2014, Beranek has been named CBJ’s Entrepreneur 

of the Year in 2016 and a Forty Under 40 recipient in 2017. 

This type of entrepreneurial spirit is alive and well in the Corridor. 

Check out these and other inspiring stories on the pages that follow. 

Who knows – maybe you will have the next great idea. 

Event & Social Media Marketing Manager 

Ashley Levitt 

Events Assistant 

Tracey Godon 

Event Media Consultant 

Rhonda Roskos 

Marketing & Distribution Manager 

Jean Suckow 

Contents are registered to Corridor Media Group. 

Reproductions or other use, in whole or in part, of 

the contents of the publication without permission 

is strictly prohibited. 

2345 Landon Rd., Ste. 100 

North Liberty, IA 52317 

(319) 665-NEWS (6397) 

www.corridorbusiness.com 

Angela Holmes, Editor 

HOMEGROWN 

in the Corridor 

Corridor Native features 

businesses in the 7-county 

Corridor region 

Benton, Linn, Jones, 

Iowa, Johnson, Cedar 

and Washington 

ON THE COVER 

Susanne Veatch, 

Kinze Manufacturing 

president and chief 

marketing officer, is the 

second generation of 

the Kinzenbaw family to 

lead the company her 

father, Jon Kinzenbaw, 

started in 1965. 

2 CORRIDOR NATIVE FALL 2018

CONTENTS 

INNOVATIVE 

FAMILY 

Kinze Manufacturing steers 

ahead of the curve 

14 

20 GIFT 

BLISS 

5 

TINY 

BUT 

MIGHTY 

10 

BORN OF 

NECESSITY 

24 

WINNING 

FORMULA 

CORRIDOR NATIVE FALL 2018 3

TALENT 

ENRICHMENT 

MARKETING 

DIGITAL 

IMAGING 

TECHNOLOGY 

SERVICES 

What’s 

cool about 

Leverage? 

Tim Guenther 

Founder/CEO 

Clickstop & Leverage 

This year, for the sixth time, Clickstop 

has made the list of top “Coolest Places 

to Work” in the Corridor, and for the 

second time, taken the prize of “Coolest 

of the Cool” overall. And because 

Leverage is comprised of the same 

entrepreneurial employees that power 

the brands of Clickstop, this award 

belongs to Leverage too. But the award 

isn’t what makes Leverage so cool. 

What’s cool is the fact that Leverage 

wasn’t formed in hopes of finding 

success, rather, it was formed because 

of success. We are here to share 

Clickstop’s recipe for results with the 

Corridor and beyond. 

Specifically, Leverage helps create 

meaningful strategies to drive employee 

and customer engagement through 

marketing, talent enrichment, digital 

imaging, and technology services. We 

provide the tools, resources, expertise, 

and elbow grease to bring those 

strategies to life. 

As your partner, we want nothing more 

than to see you succeed. And we are 

willing to say and do the hard things in 

order to get the right results. Your wins 

are our wins. 

We empower growth by implementing 

and executing best practices learned 

through our own real-life experiences. 

This includes being named a Fastest 

Growing Company for 9 of the last 10 

years and a Coolest Place to Work for 

the last 6 years. 

We want to know “what does 

success look like for you?” Together 

we’ll craft your roadmap to sustained 

prosperity. We drive the bus, you sit 

shotgun, and together we’ll navigate the 

road to measurable results. 

When you partner with Leverage, 

we become an extension of your 

business; and your business becomes 

an extension of Clickstop. And that’s a 

pretty cool opportunity for all. 

Feel that spark? We feel 

it too. Let’s get started on 

something great together. 

LeverageGrowth.com 4 CORRIDOR NATIVE FALL •800.838.3450 

2018

Shellsburg 

popcorn 

company 

explodes 

on national 

scene 

STORY AND PHOTOS 

BY ANGELA HOLMES 


Gene Mealhow is the “guy who likes 

to do things first.” When he ventured 

into organic farming in the 1980s, the 

seldom-used concept resulted in Mealhow’s 

unofficial title as the “Weed 

Farmer of Benton County.” 

Now, as consumers grow more 

health-conscious and curious about the origins 

of their food, Mealhow’s methods are paying off. 

His Shellsburg-based company, Tiny But Mighty 

Popcorn, has become a staple in natural grocery 

stores nationwide. 

Tiny But Mighty Popcorn’s heirloom popcorn 

is available in bags of popped corn, microwavable 

pouches and the mainstay – unpopped kernels. 

The products are on the shelves of area Hy-Vee 

and Fareway stores, Natural Grocers in Cedar Rapids 

and New Pioneer Food Co-op stores in Iowa 

City, Coralville and Cedar Rapids. The company’s 

biggest client is Whole Foods, which stocks the 

popcorn in all of its stores across the nation. 

“We have now hired a sales team to work with 

corporate to do the deals,” said Mealhow, more 

commonly known as “Farmer Gene.” 

That’s quite a feat for a centuries-old seed that 

was once moments away from being popped 

into extinction. 

HISTORY OF THE HEIRLOOM SEED 

The unique pointy popcorn seed that grows irregularly 

on tiny ears was discovered in Iowa by 

Samuel Kelty in the 1800s. It is unclear whether 

he found the seed in the wild or traded it with 

Native Americans. 

Fast-forward three generations when Samuel’s 

great-great-great-grandson, Richard Kelty, returned 

home to Benton County from the Army. Just as 

his mother was about to pop the last of the kernels, 

Richard grabbed the small jar and eventually 

planted them. 

With the crop, he started K&K Popcorn (Kelty 

and Kramer), a modest, yet respectable, business 

in Urbana. 

PAGE 5: Gene and Lynn Mealhow stand by the 

headquarters of Tiny But Mighty Popcorn in an 

old farrowing barn on their Shellsburg farm. 

TOP: The heirloom popcorn grows on tiny, 

three-inch cobs and is distinctive by its pointy 

kernels and irregular rows. 

ABOVE: Gene Mealhow adjusts the settings on 

his digital corn sorter. 

I have the best popcorn 

in the world. 

Farmer Gene (Gene Mealhow), Tiny But Mighty Popcorn 


Gene Mealhow 

checks the crop 

of his unique 

heirloom popcorn 

at his Shellsburg 

farm where he also 

grows squash and 

tomatoes that are 

sold to Corridor 

restaurants. 

Meanwhile, Mealhow was honing his rockstar 

skills as a drummer in a band in the early 

1980s. He also worked on the family farm 

near Shellsburg, taking care of the hogs in the 

farrowing barn, or as he calls it, the “maternity 

ward.” When his dad got out of farming in 

1989, he bought 33 acres and began his foray 

into organic farming. 

PRACTICING WHAT HE PREACHED 

In the early 1990s Mealhow was using biological 

farming techniques he learned from Midwestern 

BioAg, a Wisconsin-based company 

with an office in Monticello. He joined the 

company as a consultant to “spread the word.” 

Richard Kelty became one of his clients at 

the urging of Kelty’s son, Brett, who told Mealhow 

his dad was “having a hard time with his 

popcorn crop.” 

After conducting a soil test, Mealhow implemented 

a program cutting nitrogen in half and 

increasing calcium and other nutrients. Under the 

program, Kelty’s crop went from 400 pounds per 

acre in the early 1990s to 1,000 pounds by 1994. 

When Kelty was ready to retire in the late 

1990s, Mealhow and his wife, Lynn, bought 

K&K Popcorn, securing the rights to the seed. 

The Mealhows planted the seed at their Shellsburg 

farm and converted their farrowing barn 

into the business’ office and processing facility. 

They grow and test the seeds, while they contract 

farmers to grow the product. 

“You need a certain kind of grower; it’s a 

food product, not just grain,” Mealhow said. 

“A lot more work goes into it; everything has 

to be meticulous.” 

They start growers with 30-50 acres and increase 

their load as they feel more comfortable 

with them. Currently, their two growers, from 

Cascade and Quasqueton, grow about 100-200 

acres each. 

The corn is stored in large grain bins on the 

Mealhows’ farm until it is ready to be sent to 

Rural Route 1 Popcorn in Livingston, Wisconsin, 

where it is processed and packaged. 

Early this August, 800,000 pounds of corn 

was stored in the bins, and Mealhow expected another 

200,000 pounds to come in the fall harvest. 

FOOT IN THE DOOR 

After changing the company’s name to Tiny But 

Mighty, the Mealhows wanted to expand their 

customer base. While they enjoyed a steady 

business of sending out products from Shellsburg 

and selling popcorn in area grocery stores, 

their big break came a few years ago when they 

entered the Whole Foods market. 

Mealhow first tried to get into Whole Foods 

by sending samples to eight of the company’s 11 

regions. After that impersonal approach didn’t 

work, he called stores, ready to tell his story to 

anybody who picked up the phone. 


When he reached a manager at a Chicago 

store, he said, “I have the best popcorn in the 

world.” The intrigued manager told Mealhow to 

send him three cases. If they sold, he would order 

more; if they didn’t, Mealhow would have to buy 

them back. 

Within 10 days, the manager called Mealhow 

back, requesting more popcorn because it had 

sold out. Mealhow delivered the cases himself 

and offered to do presentations in the store – a 

personal touch that paid off. 

“Customers couldn’t believe the farmer was in 

the store selling the product,” he said. 

Eventually, Mealhow scored a meeting with 

Whole Foods’ representatives, and now Tiny But 

Mighty products are available in all 11 regions 

nationwide. 

Even with this success, the Mealhows haven’t 

let their guard down. 

“It’s a constant thing to keep it out there,” 

Farmer Gene said. CN 

Tiny But Mighty Popcorn 

3282 62nd St. 

Shellsburg, IA 52332 

tinybutmightyfoods.com 

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Venture and Equity Funds in Iowa 

(Listed alphabetically) 

RANK 

Company 

Address Contact Person Contact Information Intended projects 

1 

AAVIN Equity Partners 

1245 First Ave. SE 

Cedar Rapids, IA 52402 

James Thorp 

(319) 247-1072; fax (319) 363-9519 

jthorp@aavin.com 

www.aavin.com 

Growth financing, ownership changes, buy-outs and recapitalizations 

2 

Ag Ventures Alliance 

2009 Fourth St. SW, Ste. 1 

Mason City, IA 50401 

- - 

(641) 494-2368 or (866) 260-5775; fax 

(641) 423-2642 

jconway@agventuresalliance.com 

www.agventuresalliance.com 

Value-added agricultural ventures with at least partial farmer ownership 

3 

Ames Seed Capital LLC 

304 Main St. 

Ames, IA 50010 

Ron Hallenbeck 

(515) 232-2310 

ron@ameschamber.com 

http://amesseedcapital.com/ 

Focus on Story County early-stage startups with business and proof of 

concept determined 

4 

CMA Ventures 

2600 Grand Ave. Ste. 300 

Des Moines, IA 50312 

- - 

(515) 309-3018 

info@cipco.net 

www.cmaventures.net 

Invest in seed, early-stage and growth-stage business that require funding 

to develop product or to accelerate growth 

5 

Corridor Angel Investors 

415 12th Ave. SE 


Aaron Horn 

(319) 382-5128 

aaron@newbo.co 

https://newbo.co 

Early-stage, Iowa-connected companies 

6 

FIN Capital 

8345 University Blvd., Ste. F 

Clive, IA 50325 

Megan Milligan 

(515) 282-0940 

mmilligan@theiowacenter.org 

http://the iowacenter.org/get-started/fincapital/ 

A network of professional women committed to investing in companies with 

strong leadership, unique solutions, scalability and a clear exit strategy 

7 

Iowa Corn Opportunities LLC 

5505 NW 88th St., Ste. 100 

Johnston, IA 50131 

- - 

(515) 225-9242 ; fax (515) 225-0781 

bjones@iowacornopportunities.com 

www.iowacornopportunities.com 

Investment is available in seed and growth stage opportunities, particularly 

those related to Midwest agriculture broadly and the corn industry 

specifically 

8 

Iowa Seed Fund II LLC 

230 Second St. SE, Ste. 212 


Curt Nelson 

(319) 369-4955; fax (319) 832-1481 

cnelson@edcinc.org 

www.edcinc.org 

Invests in early-stage scalable interstate commerce businesses 

headquartered in Iowa 

9 

Next Level Ventures 

666 Walnut St., Ste. 1280 


Craig Ibsen 

(515) 369-2600 

info@nextlevelvc.com 

www.nextlevelvc.com 

Iowa businesses that can scale rapidly and operate in the advanced 

manufacturing, biosciences and information technology sectors 

10 

Plains Angels 

700 Locust St., Ste. 100 


Mike Colwell 

(515) 259-0380 

mike@plainsangels.com 

www.plainsangels.com 

Invests in early-stage businesses that have a large market opportunity, 

market traction and ability to scale 

11 

Red Cedar 

200 State St., Ste. 202A 

Cedar Falls, IA 50613 

Danny Laudick 

(319) 553-6921 

https://redcedarcv.com/ 

Early-stage companies and technology startups from around the Cedar 

Valley 

12 

Rural Vitality Funds II 

5400 University Ave. 

West Des Moines, IA 50266 

Adam Koppes 

(800) 254-9670; fax (515) 225-5577 

akoppes@insidefb.com 

www.renewruraliowa.com 

Biotechnology, advanced manufacturing, agricultural tech and software 

companies in early or growth stages in rural Iowa 

13 

Wellmark Venture Capital Funds - UNI 

Business & Community Services, Ste. 128 

Cedar Falls, IA 50614 

Randy 

Pilkington 

(319) 273-5732; fax (319) 273-5733 

jpec@uni.edu 

www.jpec.org 

Iowa-based, for-profit corporation engaged in IT, educational technology, 

advanced manufacturing, technology-related industries, medical or surgical 

advancements and more 

14 

Wellmark Venture Capital Funds-NIACC 

500 College Drive 

Mason City, IA 50401 

Tim Putnam 

(641) 422-4111; fax (641) 422-4129 

tim.putnam@niacc.edu 

www.niacc.edu/pappajohn 

All growth types except for retail and professional 

15 

Wellmark Venture Capital Funds-UI 

108 Pappajohn Business Building., Ste. 

160 

Iowa City, IA 52242 

Paul Heath 

(319) 335-3742; fax (319) 353-2445 

paul-heath@uiowa.edu 

www.iowajpec.org 

Source: Staff research. Some funds were not included because they did not respond to requests for information. 

Note: Entries may be edited for length and clarity. 

All types other than retail and professional services 


BORN of NECESSITY 

“It’s a lot easier 

now just to get it online 

and start selling stuff.” 

Gerald Beranek 

BeraTek, founder and CEO

BeraTek creates own products, 

molds other entrepreneurs 

BY STEVE GRAVELLE 

PHOTOS BRIAN DRAEGER 

Gerald Beranek picks up a 

simple plastic box from 

the table in BeraTek Industries’ 

conference room. 

When affixed to the wall 

with a peel-and-stick adhesive, the simple 

plastic box holds colored markers 

and erasers for the room’s whiteboards. 

“It came from our need,” explained 

Beranek, BeraTek’s founder and CEO. 

“We needed some holders in here, so 

we designed one. In 10 minutes, we designed 

one and 3-D printed these. We 

were selling them on Amazon to prove it 

out, and people were buying 10 or 20 at 

a time. We thought, ‘Holy cow, we can’t 

keep doing this with 3-D printing.’ We 

started to make a mold and now it’s all 

[injection] molded.” 

That’s a typical development cycle for 

products created in BeraTek Industries’ 

nondescript brick building on a light-industrial 

backstreet in southeast Cedar Rapids. 

The approach has fueled the growth of 

the company, which now has 12 employees, 

and helped develop a profitable niche 

in bringing others’ ideas to market. 

“Our contract [product development] 

side last year grew 400 percent, and the 

product side grew 150 percent,” Beranek 

said. “Last year was just about keeping up. 

This year, it might have slowed up a little 

bit. We’re getting our feet back under us.” 

BABY CHANGES EVERYTHING 

Beranek, 33, launched BeraTek in 2014, 

four years out of the University of Iowa 

with a bachelor’s degree in mechanical 

engineering. While working at CIVCO 

in Coralville and Schneider Electric in 

Cedar Rapids, Beranek bought his own 

3-D printer and computer numerical 

control (CNC) milling machine, and installed 

them in the garage at his North 

Liberty home. 

BeraTek’s first big success came as Beranek 

and his wife, Randi, prepared for 

their first child, born in 2014. 

PAGE 10: Gerald Beranek works 

on a project at BeraTek Industries 

in southeast Cedar Rapids. 

RIGHT: A shelf holding 

whiteboard markers and erasers 

attached to the wall with peeland-stick 

adhesive is one of 

BeraTek’s inventions. 


“I just hopped on the computer, 

and 10 minutes later I had a design. 


BeraTek, Founder 

and CEO 

“We were trying to put the baby monitor somewhere, and the 

best place to put it was right on the crib,” he recalled. 

But Google searches turned up accounts of infants strangled by 

loose monitor cords. Beranek thought a simple plastic holder could 

securely hold a camera while keeping its cord safely out of reach. 

“I just hopped on the computer, and 10 minutes later I had a 

design,” he said. 

The result, VuSee, mounts with peel-and-stick adhesive to a wall 

or other surface. The camera cord winds around the base of the 

mount. Beranek took some of first VueSees to a consumer product 

trade show shortly after it was developed. 

“It was my first time ever trying to sell a product, and it was funny,” 

he said. “The new parents didn’t understand it: ‘Why do I need 

that?’ The parents who were on their second child were jumping for 

joy: ‘I’m tired of stacking books behind this thing to get that view.’” 

VuSee found a ready market via Amazon, where it still enjoys 

healthy sales. It’s also sold through stores in the Buybuy Baby 

chain, although “usually we don’t push into stores, because retail’s 

tough,” Beranek said. “It’s a lot easier now just to get it online and 

start selling stuff.” 

JUMP TO INJECTION MOLDING 

Applying computer-assisted design (CAD) and CNC machining, 

Beranek made early VuSee models on the 3-D printer, with e-commerce 

revenues funding the jump to injected-molded plastic. Injection 

molding, done in-house, is cheaper to produce but requires a 

substantial initial investment in mold design and tooling. 

Other BeraTek products followed a similar pattern. There’s a 

holder to securely mount Amazon’s Echo Dot digital assistant, and 

another that holds a Scrub Daddy kitchen-sink sponge. The Café 

Wall Caddy organizes instant-brew coffee cups, and another device 

holds yogurt cups inside a refrigerator. 

“These products aren’t life-changing,” Beranek said. “But they’re 

just 10 minutes with the CAD.” 

VuSee, a self-adhesive shelf 

for baby monitors, is one 

of BeraTek’s top-selling 

products. The plastic holder 

can securely hold a camera 

while keeping its cord out of 

reach from the baby. 

BERATEK ON PAGE 30 

12

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How can we help? 

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Vanna Lu Van packages 

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Cedar Rapids, IA 

www.beratekindustries.com 


INNOVATIVE 

Kinze 

Manufacturing 

steers ahead 

of the curve 

BY ANGELA HOLMES 


Susanne Veatch, Kinze Manufacturing 

president and chief marketing officer, 

carries on the values her father, Jon 

Kinzenbaw, set when he started the 

company in 1965. 

Although much has changed in the agriculture 

and manufacturing industries since 

1965 when Jon Kinzenbaw opened a small 

welding shop, the core values of his business 

remain the same. 

The welding shop evolved into Kinze 

Manufacturing, one of the largest privately 

held agricultural equipment manufacturers 

in North America. Based in Williamsburg, 

Kinze continues to innovate based on the 

needs of its primary customer base – farmers. 

“We still rub shoulders with farmers and 

dealers; that doesn’t change with technology,” 

said Kinzenbaw’s daughter, Susanne 

Veatch, who has served as Kinze Manufacturing’s 

president and chief marketing officer 

since 2016. “He founded the company on 

five core values [integrity, customer focus, 

excellence, innovation and mutual respect] 

and that’s how we define our culture.” 

KEEPING AHEAD OF THE TIMES 

Ever since Kinzenbaw built the first auger-unloading 

grain wagon in 1967, innovation 

has always been a trademark of Kinze’s 

business model. He has been named inventor 

on 19 issued patents, including his most 

well-known product – the rear-fold planter 

introduced in 1975. 

“Dad created solutions for farmers,” 

Veatch said. “We all bring different things 

to the table.” 

Kinzenbaw isn’t the only one who comes 

up with ideas, however. The company encourages 

ideas from employees, dealers and 

farmers, and even has a “Submit Your Idea” 

section on its website. 


“Kinze’s goal is to 

have the most userfriendly 

electronics 

in the industry 

that are easy to 

operate.” 


2172 M Ave. 

Williamsburg, IA 52361 

www.kinze.com 

Susanne Veatch 

President and 

Chief Marketing Officer 


The stacked grain cart display 

at Kinze Manufacturing in 

Williamsburg is quite a sight 

for drivers on Interstate 80. 


When Jon Kinzenbaw 

started Kinze Welding 

in Ladora in 1965 

at age 21, he likely 

didn’t realize how 

influential his company 

and innovations 

would become 

in the agriculture 

and manufacturing 

industries. 

The finishing touches 

are put on a 1051 

single auger grain 

cart at the Kinze 

Manufacturing plant 

in Williamsburg. 



While competitors like John Deere manufacture a wide variety 

of products such for agriculture, lawn and garden, construction 

and forestry, Kinze focuses on planters, tillage equipment 

and grain carts. 

“Our goal isn’t to be an all-solutions provider,” Veatch said. 

“We are always looking for opportunities that make sense.” 

In 2014, the company opened Kinze Electronics in North 

Liberty to develop easy-to-use displays, as well as hardware, 

software and user interfaces for planter electronics. The first two 

products, the Blue Vantage planter display and the Blue Drive 

electric drive, will be available for the 2019 planting season on 

certain configurations of the Kinze 3660 and 4900 planters. 

Other row-mapping devices exist, but Kinze’s goal is to 

have the most user-friendly electronics in the industry. 

The staff in North Liberty is a mixture of professionals with 

an agriculture background and from other industries such as 

aviation and HVAC, providing an outside-the-box 

perspective, Veatch said. 

“Technology is the future,” she said. “Planters 

are no longer just a mechanical piece of equipment. 

They need simple-to-use technology in a 

complex environment.” 

In the current lull of the ag industry, Kinze has 

also had to innovate in the way it runs its business. 

The new Mach Till hybrid-horizontal tillage equipment 

that shreds residue in the fall and prepares 

the seedbed in spring at higher speeds is a result of 

that innovation. 

“A year-and-a-half ago the tillage line came out 

of meeting on how to adjust to the market,” Veatch 

said. “Farmers need to want to put a Kinze planter 

and Mach Till behind their tractor to make them 

most successful.” 

“We created a five-year strategy and when we 

added tillage, we focused on the segment of the tillage 

market that is growing,” she added, noting the 

product expansion was requested by Kinze dealers 

to better serve their customers. 

DRAWING TALENT IN TOUGH MARKET 

Even though the cyclical agriculture industry is currently 

in a down cycle, it is still a challenge to find 

skilled employees. 

Most of Kinze’s 550 employees live in nearby 

Williamsburg and Marengo, but some travel from 

up to 60 miles away. The company attracts employees 

from engineering schools at University of Iowa, 

Iowa State University, University of Colorado and 

South Dakota State. 

“We need to have an environment with contagious 

energy where people want to work in this 

tight job market,” Veatch said. “Once we get them 

here to experience Kinze, they are sold.” 

As it continues to be difficult to attract employees 

into manufacturing, Kinze works with 

area educational institutions to expose youth to 

the industry. 

The Williamsburg School District partners with 

the local Kirkwood Community College center to 

offer more technology-based courses. 

KINZE ON PAGE 31 


PAGE 18: The 

workbench from 

Jon Kinzenbaw’s 

garage in Ladora on 

display at the Kinze 

Innovation Center on 

the main campus in 

Williamsburg. 

RIGHT: Chris Riley 

powder coats a piece 

of equipment in the 

painting booth. The 

majority of Kinze’s 

equipment is 

painted its signature 

shade of blue. 

Jon Kinzenbaw has 

been named inventor 

on 19 issued patents, 

including his most 

well-known product – 

the rear-fold planter 

introduced in 1975. 


Gift 

Bliss 


Tallis Strub (left) 

and Kaitlin 

Byers created 

MarryMyCity, an 

online gift registry 

that offers local 

experiences, as 

an alternative to 

registries at bigbox 

stores. 

Online wedding registry 

aims to draw couples closer 

BY JENNIE MORTON 


Tired of buying impersonal wedding gifts like wood 

bowls and shower curtains, two Corridor women 

have created a more meaningful shopping option 

for wedding guests. MarryMyCity, an online gift 

registry that offers local experiences, is the brainchild 

of Kaitlin Byers and Tallis Strub. 

The women formed a friendship as ImpactCR board members. 

While commiserating about attending 62 weddings over 

a two-year stretch, the pair wondered if there was an alternative 

to registries at big-box stores. 

“Statistically, the majority of couples are marrying in their 

late 20s rather than right out of college. They are also more 

likely to be living together, which means they already have basic 

household items,” Byers explained. “Wedding guests want 

to purchase something that will help the couple build their 

relationship in a way an avocado slicer or spatulas can’t.” 

MarryMyCity, with its emphasis on bonding experiences 

rather than consumer goods, complements to a traditional 

registry. The platform organizes gifts into four categories: food 

and drink, arts and culture, health and wellness and active adventures. 

Now guests have the option to purchase pans or theater 

tickets with equal ease. 

“This is not just a millennial trend,” Strub clarified. “Some 

of our most successful registries come from second marriages. 

These couples already have established careers and homes. 

Even if they would prefer no gifts, they know their guests are 

going to insist. The experience packages on MarryMyCity are a 

great alternative.” 

AGILE MINDSET 

Byers, who serves as CEO, and Strub, who functions as COO, 

attended Venture School through the University of Iowa’s John 

Pappajohn Entrepreneurial Center. After fine-tuning the viability 

of their business model, they adopted an agile mindset. 


They secured funding from the Proof of Commercial Relevance 

program through Iowa Economic Development to hire 

a website developer. In 2016, they anonymously launched the 

online registry at Byers’ own wedding. The options sold out 

quickly and other couples began reaching out to start their 

own registry. 

Byers and Strub vet all vendor applications to ensure they 

have a pool of diverse gift options. They currently partner with 

80 small businesses. Packages for beer and wine, art and cooking 

classes and show tickets are some of the most popular. 

“We offer vendors an open-ended contract rather than a 

subscription. We also won’t remove their package if it hasn’t 

sold within a certain period. We provide a simple 80/20 split 

and minimal credit card fees. Once their information is on our 

site, the vendor simply enjoys the free exposure until they need 

to ship a gift,” Strub explained. 

CORRIDOR AND BEYOND 

MarryMyCity currently serves three communities: Cedar Rapids, 

Iowa City and Des Moines. Byers and Strub have found 

success in connecting with vendors by attending events like 

One Million Cups, soliciting referrals from wedding couples 

and working with chambers of commerce. 

“Iowans have some of the largest weddings in the country 

with an average of over 200 guests, yet many small companies 

have been pushed out of the gifting market. MarryMyCity can 

introduce them to local guests as well as those who are traveling 

from out of the area or another state,” Byers said. 

Des Moines is MarryMyCity’s testing grounds for expansion. 

The online registry is scalable, so the pair is fine-tuning 

the right mechanisms to build vendor relationships in new locations 

and create brand awareness outside of the Corridor. 

Strub’s recent move to Des Moines has been instrumental in 

adding 20 vendors to MarryMyCity’s options. 

“We are also excited to be expanding to Madison and Kansas 

City in the coming months. We are even testing a wedding 

in Austin, Texas. But there is plenty of room to grow right here 

in Iowa and we have many towns on our radar,” Strub said. 

PLANNING THE FUTURE 

MarryMyCity is also looking into the possibility of combination 

packages that include options from multiple vendors, 

such as a restaurant and a brewery from the same neighborhood. 

A feature where couples can build their own experience 

packages is forthcoming as well. 

More than two years in, Bryers and Strub are energized by 

the potential to develop a national footprint yet remain focused 

on the Iowa roots that helped their idea blossom. 

“You have to get comfortable being uncomfortable with a 

startup. You have to be OK with not knowing how to do something 

but then figuring it out,” Byers explained. “You also have 

to remain focused and committed because not every idea or 

decision is going to work out. It’s all about setting goals and 

always working toward them.” CN 

Wedding guests want to 

purchase something that 

will help the couple build 

their relationship in a 

way an avocado slicer or 

spatulas can’t.” 

Kaitlin Byers, CEO, MarryMyCity 


Kaitlin Byers and Tallis 

Strub are testing the 

Des Moines market for 

their online wedding 

registry, MarryMyCity. 

Marry My City 

https://marrymycity.com 

1606 Greens Way Ct NE 

Cedar Rapids IA 52402 

319-362-3200 

kim@kimwilkerson.com 

www.kimwilkerson.com 

Kim Wilkerson is known as a realtime, 

high impact consultant and 

coach who creates both dramatic 

organizational progress and profound 

individual growth. Her clients, who 

engage her as a trusted advisor and 

partner, consistently achieve tangible, 

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to “get from here to there.” She is 

recognized for achieving mission 

critical, high stakes results. 

Consulting & Coaching 

Trusted Advisor 

Workshops & Facilitation 

Speaking 

Healthcare Programs 


WINNING FORMULA 

Engineer finds success in 

swine confinement industry 

STORY AND PHOTOS BY EMERY STYRON 


It’s much easier to keep an 

existing customer happy than to 

go find a new customer. 

Chris Harmsen, Owner, Precisions Structures Inc. 


We offer a wide range of services to our 

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IOWA CITY (319) 358-0520 CEDAR RAPIDS (319) 366-2163 

SMALL BUSINESS 

RESOURCES 

Cedar Rapids MICRO Loan Program 

www.ecicog.org/micro.html 

Kirkwood Small Business 

Development Center 

3375 Armar Drive, Marion, IA 52302 

(319) 377-8256 

www.kirkwood.edu/ktos/sbdc 

University of Iowa Small Business 

Development Center 

IOWA Centers for Enterprise 

W140 BioVentures Center, Coralville, IA 52241 

(319) 335-3742 

http://iowasbdc.org/regional-center/ 

iowa-city-coralville 

“Ag is so volatile. Within a year, 

you can be doing half of what 

you were doing – and in another 

year, one-sixth,” said Precision 

Structures Inc. owner Chris 

Harmsen, who manages to keep 

a serene outlook despite the ever-changing 

market forces that 

whipsaw the swine industry. 

It’s not just because of the view of peaceful, green farm 

fields outside his office window at the edge of Wellman. 

The business model Harmsen has honed in 20 years of 

building swine confinements across an eight-state Midwest 

territory also lets him sleep at night. 

PSI puts up about 100 buildings a year and on any given 

week, has several hundred people at work at 30 job sites 

in the region. The vast majority of those are not PSI employees, 

but subcontractors doing the concrete, electrical, 

carpentry and insulation work on the buildings. That arrangement 

allows Harmsen to expand or contract his business 

as demand fluctuates. It also leaves him free to focus 

on building a strong staff to handle sales, estimating, project 

management, warehousing, service and installation of 

feed and water systems. 

HIRING THE RIGHT PEOPLE 

The staff now numbers 70 but the 6-foot-8-inch Clinton-area 

native and former North Dakota State University 

basketball player was employee No. 4 when he went to 

work for PSI founder Claude Greiner in 1998. He used his 

engineering and operations skills to help grow the business 

and jumped at the opportunity to buy it in 2010. 

“Our people are what makes it click.,” Harmsen said. 

“We work hard to take care of them. They work hard to 

take care of our customers and subcontractors.” 

It’s been “a real interesting process,” to manage the 

challenges of growing a small company, he said. He likes 

an analogy in the book “Good to Great” that compares a 

company to a school bus. 

“The first thing you have to do is get the right people on 

the bus. Once you figure out who should be on the bus, 

then you determine what seat they should be in,” he said. 

“If we can hire capable, motivated people, we try to find a 

place in the business that’s the best fit for them.” 


PAGE 24: Chris Harmsen explains a watering system installed 

in a hog confinement near Wellman. 

TOP LEFT: A cornfield is visible beyond the blades of a 

ventilation fan in a hog confinement under construction by PSI. 

“The first thing you 

have to do is get the 

right people on the 

bus. Once you figure 

out who should be 

on the bus, then you 

determine what seat 

they should be in.” 

Chris Harmsen 

Owner, Precisions Structures Inc. 

TOP RIGHT AND LOWER LEFT: Most building materials 

for PSI projects are delivered directly from suppliers to the 

construction sites, but PSI does stock and warehouse PCV 

pipe, electric motors and other components for water and feed 

systems it installs in the structures. 


Precision Structures 

Incorporated, of 

Wellman, built 

this modern pig 

production unit at 

Delta Gilt Farm in 

southeast Missouri. 

PHOTO / PSI 

Nicole and Chris 

Harmsen provide a 

family atmosphere 

at PSI. 

Ag’s volatility provides an opportunity to 

shift people around to find that best fit. 

“A market that’s hot now may be cool in six 

months and something else may be hot. That 

offers a lot of opportunity for cross-training,” 

he said. 

NURTURING RELATIONSHIPS 

Looking at the bigger picture, he sees PSI’s 

role as “basically helping family farms grow 

and be profitable.” 

“Families still in farming have had to become 

larger and more business-like units. They are 

selling products at the same price they’ve been 

at for many decades. The only way to have more 

money is through volume and efficiency. They 

need to rely on support companies like ours to 

be the professional option they need to become 

more professional themselves.” 

Having grown up on a family farm, Harmsen 

enjoys the multi-generational relationships that 

are the heart of PSI’s business. Nurturing those 

relationships has powered PSI’s growth. 

“It’s key that we take care of them and make 

them happy. It’s much easier to keep an existing 

customer happy than to go find a new customer,” 

he said. 

Keeping customers happy includes service 

after the sale. With 2,000-3,000 existing facilities, 

“things break,” so service employees are on 

call seven days a week. 

“If a feed system or a watering system goes out, 

it’s urgent that it gets up and running,” he said. 

A GROWING ‘FAMILY’ 

Harmsen and his wife, Nicole, lived for eightand-a-half 

years in the house where the Greiners 

started the business in 1983. They have 

three children, 16, 14 and 12, who all work at 

PSI around school activities. 

“It’s like the way I grew up on the farm. I 

wanted the kids to be involved in some way,” 

Chris said. 

Five years ago, the family moved to the south 

edge of Wellman, freeing the house up for office 

space. Existing buildings were connected to 

the house and the former two-bay garage was 

remodeled into a conference room that seats 14, 

but the kitchen where Nicole prepared family 

meals remained intact. She now uses it to fix 

lunch for the whole staff on Fridays. 

Nicole also works in the office, where Chris 

notes, “She has a way of making sure everyone’s 

happy and taken care of, sort of mothering the 

people around here that we care about.” 

In 2015, the Harmsens purchased Keith’s 

Parts & Service, a grain storage and handling 

equipment company, to broaden PSI’s 

base. PSI leases the Keith facility south of 

Ainsworth. The grain business is on a smaller 

scale, covering an area within an hour or two 

from Wellman. 

“We hope to grow it,” Harmsen said. 

Those aren’t words he takes lightly. 

“When we say we’re going to do something, 

we do it. It sounds like a simple thing, but it’s 

something we live by.” CN 

Precision Structures Inc. 

1204 First Ave. N. 

Wellman, IA 52356 

www.precisionstructures-inc.com 


Veronica Tessler, Owner, Yotopia Frozen Yogurt 

I needed a bank that believed in me 

and my business plan. 

“ 

A lot of banks simply said no, but MidWestOne took the time to listen and understand 

why I was so excited about the potential of Yotopia Frozen Yogurt. Opening Iowa City’s 

first self-serve frozen yogurt shop was a big deal to me – and I could not have done it 

without MidWestOne. 

” 

MidWestOne.com | 800.247.4418 

Member FDIC 


“Our contract side last year grew 400 percent, 

and the product side grew 150 percent. 


BeraTek, founder 

and CEO 

Sokreth Luongvan 

and Nink Baccam 

work on the injection 

molding machine at 

BeraTek Industries. 

BERATEK 

FROM PAGE 13 

MOLDING NEW ENTREPRENEURS 

Soon after the company launched, a wouldbe 

entrepreneur brought in his idea for what 

became the repour Winesaver, a bottle stopper 

that blocks oxygen to preserve the aroma 

and flavor of an unfinished bottle of wine. 

“He had a very crude prototype,” Beranek 

recalled. “We actually designed his entire 

product specifically for manufacturing at 

high volume. He’s truly gone from nothing 

and now we’re running 100,000 units a 

month. He’s one of our bigger customers.” 

To encourage clients to manufacture their 

products at BeraTek, the firm offers a million-piece 

guarantee. 

“They own the molds, they can take them 

wherever they want,” Beranek said. “We’ll 

actually make sure that mold is in top running 

shape for the first million parts. But as 

soon as they take it out of here, there’s no 

more warranty.” 

Beranek said BeraTek’s production costs are 

competitive with cheap offshore competition. 

“We’ve looked at, ‘Let’s see what these 

would cost. Let’s ship the molds to China 

and see their per-unit costs,’” he said. “And 

they can’t even touch what we can do. It was 

40 to 50 percent more than what we can do 

– without tariffs.” 

DEVOTED TO COMPANY 

FROM START 

Beranek’s priorities for the next year or so 

are to establish BeraTek’s consumer products 

under the new Storage Theory brand 

while boosting awareness of the company’s 

contract development, production and marketing 

services. 

“BeraTek, that’s our contract side,” he 

said. “Storage Theory will be our product 

brand, the consumer-facing side.” 

Marketing might seem a stretch for a company 

built on product design, planning and 

development, but it’s really just another case 

of applied experience. 

“We already do the marketing for our own 

products, so it’s a natural for us to do it for 

our customers,” Beranek said. “We haven’t 

had too many people do it, because if you’re 

an inventor or an entrepreneur, it’s hard 

to justify spending money on marketing. 

Whereas we know we have to spend to make 

money and marketing’s tough when you’re 

new in the business.” 

Beranek said he went without a paycheck 

for three years after starting BeraTek. 

“I knew I wouldn’t do it if I had a backup,” 

he said. “Because my backup as an engineer 

was alright.” 

But applying his engineering knowledge 

helped BeraTek find its unique niche. 

“I knew I liked to design things and solve 

problems,” Beranek said. CN 

30

MANUFACTURING IN IOWA 

Employs 13.3% 

of the workforce 

210,600 

manufacturing 

employees (2016) 

$68,080 average 

annual compensation 

Accounts for 18.3% 

of total state output 

$10.34 billion in 

manufactured goods 

exports 

$32.65 billion in 

total manufacturing 

output (2016) 

Sources: U.S. Bureau of Economic Analysis and the U.S. Census Bureau 

KINZE 

FROM PAGE 18 

“We then bring various classes to 

Kinze for tours so they can realize there 

are careers in manufacturing that enable 

people to earn a great living,” Veatch said. 

An internship program gives college 

students an entire year to hone their 

skills, benefiting both the student and 

the company. 

STILL FAMILY-OWNED 

AND OPERATED 

When Jon Kinzenbaw started Kinze 

Welding in Ladora at age 21, he likely 

didn’t realize how influential his company 

and innovations would become in the 

agriculture and manufacturing industries. 

The operation moved to Williamsburg 

in 1975 when Kinze introduced 

the rear-fold planter, skyrocketing the 

company’s growth trajectory. The corporate 

headquarters and production 

plants remain in the high-profile location 

along Interstate 80, as well as an innovation 

center which opened in 2013. 

Kinze Europe UAB is located in Vilnius, 

Lithuania, and Kinze Electronics in 

North Liberty. 

Kinze remains privately-owned by 

the Kinzenbaw family, a strategy that 

allows the company to quickly make decisions 

without going through layers of 

leaders and stockholders. 

“At the end of the day, we want to 

make the final decisions; nobody else 

has to weigh in,” Veatch said. 

Neither Veatch or her brother, Jonathan, 

were pressured to join the family 

business while they were growing up. 

While Jonathan wasn’t interested in 

joining Kinze and works for Pioneer in 

Des Moines, Veatch always had a soft 

spot for the big blue machinery. 

“I loved the business growing up,” 

she said. “In the summer, I loved coming 

out here and watching my dad work. 

It’s all I’ve ever known. I’m very passionate 

about it.” 

Kinzenbaw welcomed his daughter 

into the business, but he wanted her to 

work at another organization first. So, after 

she graduated from Iowa State University 

with a degree in business, she worked 

for Caterpillar as a systems analyst for 

four years before joining Kinze in 2005. 

“Working for a very large company 

gave me a greater appreciation of a 

smaller, privately held business,” she 

said. “Ideas can come from anywhere; 

we’re a flat company. We, as owners, 

love what we do.” CN 

Kinze Manufacturing’s 

corporate office facility built 

in 2010 is part of a 30-acre 

campus that includes the 

Kinze Innovation Center 

and manufacturing facilities 

just off Interstate 80 near 

Williamsburg. 


Corridor Business Journal 

2345 Landon Road, Ste. 100 

North Liberty, IA 52317 

325 East Washington Street Iowa City, IA 52240 319-337-9637 www.iowacityarea.com 

Affiliated with the National Association of Home Builders & Home Builders Association of Iowa 

Iowa Va ley Habitat for Humanity 

2017 GIVING GUIDE 

egional Philanthropic Opportunities 

“The best way to find 

yourself is to lose yourself in 

the service of others.” 

Mahatma Gandhi 

PRESENTING SPONSOR 

THE GREATER IOWA CITY AREA HOME BUILDERS ASSOCIATION I www.iowacityhomes.com 

Student Built House 

Groundbreaking 

Tell Your Story 

A Passion for Growth 

Celebrating Our New Office 

Vocational Training Council Chair, Aaron McGlynn with Cabinet Works, welcomes everyone to the groundbreaking. 

A ceremonial groundbreaking was held Thursday, June 

28, 2018 at 3:00 pm a the site of a future home of Reach 

AUGUST 2018 

Check the Calendar of Events 

at www.iowacityhomes.com 

for more information! 

2018 

Remodelers Council 

Board Meeting 

AUGUST 7TH NOON - 1:00 PM 

IC HBA Conference Room 

Women’s Council Build Day 

AUGUST 30TH 


Katie Lammers Women Build 

924 N Governor St, Iowa City 

IC/CR Fall Mixer 

AUGUST 30TH 6:00 - 8:00 PM 

The Hotel Kirkwood 

7725 Kirkwood Blvd SW 


Membership Committee 

Membership Drive 

SEPTEMBER 6TH NOON - 2:00 PM 


for Your Potential clients. The home is being built at 

1881 Dickenson Lane in Iowa City by local students. 

IC Area HBA Build Day 

SEPTEMBER 7TH 

lifestyle 

munity 

business 

chnology 

425 E. Oakdale Blvd. - Suite 101 - Coralville - 319.338.4100 

www.WattsGroup.com 

The groundbreaking is the beginning of a new project 

put on by our Vocational Training Council. The 

council organizes workforce development projects in 

the greater Iowa City area. Students participating in 

the program learn an important skill set, earn college 

credit, and help give back to the community. 

Partner with the Corridor Business Journal to design your own custom magazine. 

North 

Liberty 

NORTH LIBERTY 

We were excited to have Governor Kim Reynolds at 

the groundbreaking as well as many other elected 

officials and members of the IC Area HBA, Vocational 

Training Council, the student and their parents. 

The project includes 13 students of all different ages 

building a home for a local non-profit organization 

called Reach for Your Potential. RFYP supplies 

housing for adults with disabilities. This project 

also partners with Kirkwood Community College, 

allowing each student working on the house to 

receive two hours of construction credits. Members 

of the Homebuilders Association are paying for the 

college credits, and students will also complete their 

10 hours of OSHA certification. 

STUDENT BUILD PAGE 4 

Dr. Mick Starcevich, 

outgoing President of 

Kirkwood Community 

College, talks about 

the valuable skills the 

students are learning. 

Governor Kim Reynolds 

talks about everything 

we are doing right 

for students and 

homeowners in Iowa City. 



September Membership 

Meeting 

SEPTEMBER 13TH 6:00 - 8:00 PM 

Hawkeye Ready Mix 

3375 Klein Rd, Iowa City 

Remodelers Social 

SEPTEMBER 18TH 6:00 - 8:00 PM 

Water Concepts 

214 Southgate Ave, Iowa City 

Board of Directors Meeting 

SEPTEMBER 20TH NOON - 1:00 PM 


2012 - 2013 PROGRESS REPORT 

GREATER IOWA CITY AREA HBA 

Remodelers Council 

Build Day 

OCTOBER 25TH 




MEMBERSHIP 

on advancing 

WOMEN’S 

DIRECTORY 

LEADERSHIP 

PO BOX 3396 11 S. GILBERT ST. IOWA CITY, IA 52244-3396 PHONE: 319-351-5333 FAX: 319-358-2443 WWW.IOWACITYHOMES.COM 

exhilaration. 

inspiration. 

momentum. 

results. 

CORALVILLE 

Official 2015 Cedar Rapids Area Activities Guide 

MARION 

MT. VERNON 

LINN COUNTY 

HIAWATHA 

IOWA CITY 

Visit www.corridorbusiness.com/custom-publications 

to view the most recently published magazines. 

For more information contact Andrea Rhoades at 

andrea@corridorbusiness.com or 319.665.6397 x304 

A City on the Rise

Corridor Native Fall 2018

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