CHUK October 2018

alfolltd

In print•online•everywhere!

£4.50 OCTOBER 2018

CREATIV E HEAD

WORD

ON THE

STREET

ST YLE STARTS HERE


THE

STREETS

T HE ORIGINAL FASHION HOUSE

CREATIVE HEAD’S ONGOING CRUSADE FOR

KEEPING IT REAL HAS SEEN MANY STUNNING

SHOOTS SPILL-OUT ACROSS ITS PAGES, BUT

NEVER BEFORE HAVE WE OBSERVED SUCH

REALNESS AS WE DO HERE AND NOW.

IN A HAIR FASHION STORY THAT

KICKS COUTURE TO THE KERB, THREE

EXCEPTIONALLY TALENTED HAIR STYLISTS

DELIVER SIX RAW AND READY LOOKS THAT

ARE UNIQUE, EFFORTLESS AND FIT FOR

GENERATION NOW.

THIS IS EVERYDAY WEAR AND HAIR THAT COOL

KIDS WANT. THE STREET’S WHERE IT’S AT…

PHOTOGRAPHY Jon Baker

HAIR Joshua Goodwin, Paula

McCash and Richard Phillipart

for BaByliss PRO

FASHION Mekel Bailey

MAKE-UP Cat Partnell


CREATIVE HEAD PARTNERSHIP


“STREET STYLE

IS NOT ABOUT A

CERTAIN LOOK,

IT’S ABOUT HAVING

A PURPOSE AND

PERSONALITY”

RICHARD

PHILLIPART

JACKET Markus Lupfer. DRESS Koché. EARRINGS Vickisarge


JACKET Berthold. TOP Boo Pala (seen here) SKIRT 3.1 Phillip Lim at LAYERS LONDON. SHOES G-Star RAW. BAG Katie Ann McGuigan (seen later)

“I LOVE THAT

PEOPLE ARE

WEARING

WHATEVER

THEY WANT

AND FEEL

COMFORTABLE

IN THEIR

OWN SKIN”

JOSHUA

GOODWIN

CREATIVE HEAD PARTNERSHIP


“PEOPLE ARE

ACCEPTING

THE NATURAL

TEXTURE OF

THEIR HAIR AND

EMBRACING IT

TO THE FULLEST”

PAULA MCCASH


JUMPER DB Berdan. SKIRT Amy Lynn. BAG Melissa (seen here) SHOES Melissa. SOCKS Falke (seen later)

CREATIVE HEAD PARTNERSHIP


JACKET Paul & Joe Sister. TOP Sample-cm (seen here) JEANS MM6 by Maison Margiela at LAYERS LONDON. SHOES G-Star RAW (seen later)

“I REALLY LOVE

THE FREEDOM

PEOPLE ARE

HAVING, AND

THE RETURN OF

THE GRUNGY

ECCENTRIC”

JOSHUA

GOODWIN


“EVERYTHING

IS MORE

DISHEVELLED

AND DIY. ON

THE STREET

ANYTHING

GOES”

PAULA

MCCASH

CREATIVE HEAD PARTNERSHIP

JACKET DB Berdan. SHIRT Paul & Joe Sister. TROUSERS Berthold (seen here) SHOES Adidas (seen later)


DRESS Boo Pala. SCARF Berthold. SHOES Melissa (seen here) EARRINGS Vickisarge (seen later)


CREATIVE HEAD PARTNERSHIP

“I WANT MY

IMAGES TO

ENCOMPASS

THE FEELING

OF HAVING

SOMETHING

TO SAY”

RICHARD

PHILLIPART


HAI R STO RY ONE

UNDONE, NATURAL AND GRUNGY

THIS STYLE MAY LOOK LAZY, BUT IT’S ACTUALLY HIGHLY DEFINED AND TEXTURED

AND ENHANCES THE MODEL’S NATURAL HAIR WITH LOTS MORE VOLUME

“I LOVE THE MARRIAGE BETWEEN

SPORTSWEAR AND HIGH-END FASHION

– WOMEN SEEM TO GET OUT OF BED, PUT

ON THEIR FAVOURITE JEANS, THEIR MOST

COMFORTABLE RUNNERS, A T-SHIRT,

A NICE COAT AND THEN GARNISH THE

LOOK WITH A CHANEL HANDBAG”

KIT


BaByliss PRO Rapido Dryer


BaByliss PRO Diffuser


BaByliss PRO Titanium Expression 38mm Curling Tong


Bumble and bumble Prep


Bumble and bumble Surf Spray


TIGI Bed Head Superstar Queen For A Day Thickening Spray

N B: “To create a natural, dry texture, I used

a combination of prep products and then

diffuse-dried hair upside down. To add a wave,

I wrapped sections of hair around my BaByliss

PRO 38mm tong – alternating in direction for a

more authentic result. If you are working with

very thick or straight hair, you may want to use

a smaller tong and more product”


“EVERYTHING IS

EITHER OVERSIZED,

CLASHES WITH

PATTERNS OR

SHOULDN’T WORK,

BUT DOES”

CREATIVE HEAD PARTNERSHIP

KIT


BaByliss PRO Rapido Dryer


Mason Pearson Hairbrush

HAI R STO RY T WO

MODERN, SIMPLISTIC AND CHIC

A QUICK CHANGE FROM DAY TO EVENING – HAIR’S SLEEKER BUT STILL EASY.

THE SYD PIN GIVES IT A TOUCH OF ELEGANCE


Syd Pin Rose Gold

N B: “To create a smooth

hairline, I used my

hairdryer all around the

head, focusing the air in

direction of the crown”

THE ARTIST: JOSHUA GOODWIN

Josh began his career in 2005 at Daniel Galvin in London. With an ambition to work more in fashion he

moved to Windle & Moodie in Covent Garden to conclude his training and gained masses of session

experience, working alongside Neil Moodie. Now Josh has worked more than 25 Fashion Week seasons

at high profile shows for major labels including Sibling, Julien Macdonald, Burberry and Pringle of

Scotland. He has received hair credits in magazines such as Glass, Noctis, Notion, Wonderland and

Cosmopolitan, while the likes of Ellie Goulding, Suki Waterhouse and Carey Mulligan are listed on his

celebrity CV. Currently, Josh divides his time working in Syd Hayes’s core session team and at TINT

salon in Leeds.


“PEOPLE ARE WORKING

THE SAME HAIRSTYLE

FROM THE GYM TO THE

OFFICE AND THEN

ONTO THE CLUB”

HAI R STO RY THREE

DISHEVELLED, BED HEAD, NATURAL

CONTRASTING WAVY AND STRAIGHT TEXTURES

N B: “When curling you need

a strong foundation – it’s all

about prep! I dried thickening

mousse into the hair using a

diffuser, lifting at the roots to

create volume and texture”

KIT


BaByliss PRO Italia Brava Dryer


BaByliss PRO Titanium Expression 16mm Curling Tong


BaByliss PRO Titanium Expression 13mm Curling Tong


TIGI Bed Head Superstar Queen For A Day Thickening Spray


Kiehl’s Creme with Silk Groom


KIT


Mason Pearson brush


Hair band


Grips

CREATIVE HEAD PARTNERSHIP

N B: “I already had a good texture

and foundation to work with – so I

brushed out the curl and pulled hair

into a low ponytail, before twisting

two sections into a knot and

fastening at the top of the pony”

“THIS KIND OF

LOOK IS

EVERYWHERE

ON THE STREET

RIGHT NOW”

HAI R STO RY FOU R

SIMPLE, EFFORTLESS, RELAXED

AN EASY, DIY TWIST-UP TEXTURED KNOT USING PREVIOUSLY

CREATED TEXTURE AS A FOUNDATION

THE ARTIST: PAULA MCCASH

Paula began her career at McIntyres in Scotland while she was still at school. Flourishing as a colourist,

she went on to become the salon’s creative director. Her next move was to Alan Edwards, where she

joined the artistic team and scooped the L'Oréal Colour Trophy. But London was beckoning, and with a

passion for session work Paula was soon earning top spots assisting Sam McKnight and Anthony Turner

and she's now Syd Hayes’ long-standing first assistant on the Fashion Week circuit. As such she has

worked with high profile clients – think supermodels Kate Moss, Adriana Lima, Kendall Jenner and the

Hadid sisters; photographers including Mert & Marcus and David Simms; and labels such as Schiaparelli,

Vivienne Westwood and JW Anderson. Her work has been published in magazines like Flaunt, Love and

Vogue. Paula is currently working as a senior stylist and technician at Salon 64 in London.


“I WANT TO EMBODY THE CURRENT

POLITICAL AWAKENING THAT

YOUNG PEOPLE HAVE HAD IN

THE PAST FEW YEARS, LOOKING

AT ELEMENTS LIKE GENDER

NEUTRALITY, TRANS VISIBILITY,

FEMALE EMPOWERMENT AND

ACTIVISM AND THE EFFECTS THESE

HAVE HAD ON STREET STYLE”

HAI R STO RY FIVE

COOL, URBAN AND NON-BINARY

PLAYING WITH ESSENCES OF MASCULINE

AND FEMININE HAIR AND ATTITUDE

KIT


BaByliss PRO Rapido dryer


Session Kit Super Single Curl Clip Pins


Session Kit Japanese Hair Grips


L’Oréal Professionnel Tecni.ART Full Volume Extra Mousse


Capilo Brillant Diamant


Supremo Magic Move wax

N B: “To create a strong foundation,

I saturated hair with volumising mousse

and massaged it in, then used a diffuser

to ensure it was completely dry. After

randomly accessorising with Japanese

grips, I finished with lots of shine spray

to create the final damp-looking texture”


HAI R STO RY SIX

ECCENTRIC, BOHEMIAN AND EMPOWERED

ECHOES OF ’60S PROTEST MOVEMENTS, CLASHING

WITH THE VIBE OF A MODERN, GLOBAL WOMAN

“I WANT MY IMAGES TO CONVEY HOW

FASHION AND PERSONAL STYLE IS A

MEDIUM THROUGH WHICH TO EXPRESS

HOW YOU WISH THE WORLD TO BE”

CREATIVE HEAD PARTNERSHIP

KIT


BaByliss PRO Rapido dryer


BaByliss PRO Ceramic Crimping Iron


BaByliss PRO Titanium Expression Deep Waver


L’Oréal Professionnel Infinium Extra Strong Hairspray


Sam McKnight Cool Girl Barely There Texture Mist

N B: “To get this full, frizzy texture, I tightly

backcombed the hair then used my

BaByliss PRO Crimping Iron over the top.

After brushing out, I used my Deep Waver

(over the same backcombed sections),

making sure each section lined up. I used

my hands to stretch out and loosen the

waves, releasing the frizz and movement”

THE ARTIST: RICHARD PHILLIPART

Richard was 13 when he first took a Saturday job at his local salon. He produced his own artisan hair

show aged just 16, and six years later opened The Boutique Atelier in Ellesmere Port. Now managing a

staff of 25, Richard's business is hugely successful, while he – a passionate and sought-after educator

and award-winning stylist in his own right – still manages to travel the world, working backstage and

on set. In recent years he’s frequented Fashion Weeks in New York, London, Milan and Paris on the hair

teams for Chanel, Balenciaga, Dior and Kenzo. His work has been featured in magazines such as iD and

Vogue, and some of Richard’s major big-brand jobs include commercial campaigns for NARS, Balmain

Paris, BaByliss PRO and Erdem.


EXCLUSIVE VIDEOS

HAIR HOW-TOS

ONLINE NOW!

GO TO

creativeheadmag.com/education

For more information about BaByliss PRO products, visit babylisspro.co.uk


002-8pp_SS_Promo_Paint_GW2.indd 1-2 13/09/2018 15:36

CLUB

creativeheadmag.com/club

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£10

YOU’LL GET:

• 10 issues of Creative

HEAD magazine – and

supplements including

Runway, PAINT and

Power Book – delivered

to your door

• Exclusive competitions

and prizes

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brands

A/W18

PROCESS

SIGN UP NOW

AND RECEIVE A BOX OF VIVISCAL

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Supplements, worth £180!

Already a Creative HEAD Club member? We’ve got something special for

you, too! Club members have the chance to win a three-month supply of

Viviscal Professional Hair Growth Supplements – the award-winning hair

health supplements that nourish from within for healthier hair. To be in

with a chance of winning, simply keep an eye on your inbox for your

exclusive link to the competition entry form – all Creative

HEAD members will receive an email on 1 October!

FOR

CREATIVE

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MEMBERS

ONLY

*For the fi rst 25 new members to sign up between 1 October and 31 October 2018.

Subject to availability and no cash equivalent will be offered.


BaByliss PRO’s Titanium Expression range has been

designed to help you create any look, whether it’s high-fashion

session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK


COLOUR IT. STYLE IT. OWN IT.


STYLE WITH

CONFIDENCE

Introducing our new high

performance styling range.

A professional collection of products designed to give you the

tools you need to create with confidence. From essential prep

products to finishing creams and sprays, each product has

been developed to protect and care for the hair, whilst giving

you performance you can rely on. Whether it’s hold, definition

or texture, we’ve got the product for you.

@Rusk_UK

Stay Stay inspired!


THE ULTIMATE

CUSTOMISED

TREATMENTS

NEW TIGI COPYRIGHT CARE BOOSTERS

PERFECT YOUR CLIENTS’ HAIR

REPAIR. SHINE. SMOOTH

For further information on TIGI Copyright Care

please contact TIGI on: 0344 844 0944

or email: eu.customerservice@tigi.com

www.tigicopyright.com

@tigicopyright


Editor’s letter

26

18

86

This issue celebrates a rather punk attitude, the people and the

brands who rip it up and start again. They are the Disruptors, and

they are the ones generating the excitement, the noise, and arguably

the customer loyalty that builds incredibly successful businesses. It’s

an approach that’s helped iconic photographer Rankin make his name

when breaking through in the ’90s – see how he captured our audience in an

exclusive shoot event with long-time collaborator Nick Irwin (page 52). And we

also shine a spotlight on the salons and creatives that go out of their way to be

different – the winners of this year’s It List and Most Wanted Awards made it a

night to remember under Hope the blue whale at the Natural History Museum.

If you didn’t manage to grab a ticket (they sold out in fewer than five minutes!),

then pour out your tipple of choice and settle in to enjoy our 72-page souvenir

special, free with this issue. Yes, it might disrupt your usual routine, but that’s

no bad thing. What are YOU going to do to disrupt the norm…?

Amanda Nottage

Editor

JOIN US!

Most Wanted and The It List

has wrapped for another year,

but you can relive it all in our

special magazine with this

issue! Meet our winners,

see our secret shoot (it

took place among the

dinosaurs) and peruse all

the party pictures – you

owned it! Extra copies are

available in our web store.

This month, The Coterie is

Scotland-bound – mark

29 October in the diary

and see page 51 for more.

Coming next month… prepare

to enter the world of Johanna

Cree Brown at our next Featured

Artist LIVE event in London on

19 November. Turn to page

31 and snap up a ticket

now. Event info and tickets at

creativeheadmag.com/events

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


002-8pp_SS_Promo_Paint_GW2.indd 1-2 13/09/2018 15:36

October

WHAT’S INSIDE

82

FASHION

Adam Reed, Paul Percival,

Ellenora Dean and the Percy

& Reed Art Team get playful

70

INNOVATORS

Most Wanted Award for Innovation winner

Haircuts4Homeless on helping troubled lives

FREE WITH THIS ISSUE

ON THE COVER

Hair by Joshua Goodwin,

Paula McCash and

Richard Phillipart

for BaByliss PRO.

Fashion by Mekel Bailey.

Make-up by Cat Partnell.

Photography by Jon Baker

62

DISRUPTORS

Interrupting the

status quo can

win you loyalty

PORTRAIT OF A

A/W18

PROCESS

MW

IT

SOUVENIR

HEAD’S MOST WANTED AND

THE IT LIST AWARDS 2018, ALL WRAPPED UP!

18CREATIVE

EDITOR

AMANDA NOTTAGE

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

CONTRIBUTOR

DEBORAH MURTHA

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

MAKING

HISTORY

FROM DINNER BENEATH Hope the blue

whale to partying in Fossil Way, London’s

Natural History Museum was the ideal

location for hairdressers to raise trophies and

make history at the 2018 Most Wanted and

The It List Grand Final. It was a family affair

for Sophia Hilton (who took home the Colour

Expert and Business Thinker Most Wanted

Awards) as her husband joined her onstage

and her cousin, Grace Dalgleish, won the

It List It Girl and Visionary titles. Jas Hair was

crowned Best Local Salon Legend thanks to

its three previous wins. Fashion Week regular

Syd Hayes picked up the Session Stylist

trophy and Eugene

Souleiman was

announced as

2018’s Hair Icon.

Of course, we had a

whale of a time!

See all the action

from the night in

the Most Wanted

Souvenir supplement,

free with this issue

MW

IT

SOUVENIR

HEAD’S MOST WANTED AND

THE IT LIST AWARDS 2018, ALL WRAPPED UP!

18CREATIVE

From left: Sophia Hilton,

Grace Dalgleish and Katherine Ryan

Preen

Mary Katrantzou

Alexa Chung

Preen

The LFW lowdown

THE FASHION WEEK circus resumed in London for S/S19, and Creative

HEAD was there to see the trends as they were born. Most Wanted Hair Icon

Eugene Souleiman for ghd and Wella Professionals styled a soft cobweb texture

of beautiful imperfection at Preen by Thornton Bregazzi, while Most Wanted

Session Stylist Syd Hayes created a ‘fresh out of the pool’ style at House of

Holland with BaByliss PRO. Alexa Chung’s LFW debut saw Bleach’s Alex

Brownsell for L’Oréal Professionnel drying cowlicks and dents into models’

fuzzy hair with a Dyson, as if they had napped in the departure lounge.

Modern-day nomads at JW Anderson wore hair loose and wavy, topped off with

headbands courtesy of Anthony Turner for Dyson hair. Ben Muller led the

Headmasters team at Emilia Wickstead, creating prim and proper ponytails

topped off with a bow. A rare treat at LFW, Guido slicked it back with Redken at

Victoria Beckham’s first London show, while James Pecis used KMS at Simone

Rocha to create ‘Sunday best’ hair with a tomboy edge. Maria Kovacs for TIGI

inflated hair at Mark Fast to create a massive silhouette worthy of a desert

goddess. And to celebrate a decade of Mary Katrantzou prints, John Vial for

Revlon Professional created multi-textured hair on 40 models.

Schwarzkopf Professional has

launched its first ever pigmented

dry shampoo. OSiS+ Boho Rebel is

perfect for refreshing styles and adding

extra guts to up-dos, without white residue.

Available in three colours, it comes in a full size

and travel size, for styling on the go.

RRP £13.15

House of Holland

Victoria Beckham

Fashion Week images courtesy of BaByliss PRO, ghd, L’Oréal

Professionnel, Redken, Revlon Professional, Wella Professionals

18

CREATIVE HEAD


#CHedit

MY month

AHEAD

What October

has in store for...

WELLA SCOUTS YOUNG TALENT

Meet the eighth Wella Generation Now Team – five rising stars gearing up to make their mark on the

industry. The hand-picked hairdressers are, pictured above from left, Roisin Hynes from Sarah Mason

Professional, Rita Tuska from Joseph Ferraro, Richard Potts from Rage, Elizabeth Williams from KH Hair

and Natasha Cameron from McIntyres. The team will undertake an 18-month programme beginning with

an intensive boot camp, where they’ll be mentored by industry greats, learn about presentation work,

media relations and products, before embarking on a schedule of events including the Wella TrendVision

Award UK & Ireland final this month at London’s Roundhouse.

£19,000The record amount raised

by Shaping Futures

this year, Schwarzkopf

Professional’s initiative

to help young people in

Party time

CREATIVE HEAD HOSTED its second ever

Fash Bash, sponsored by BaByliss PRO, at

Graphic in London’s Soho. Session stylists

such as Syd Hayes, Richard Phillipart

and Johanna Cree Brown (pictured) came

to enjoy a cocktail or two during London

Fashion Week. We’ll raise a glass to that!

developing countries.

ROYAL RECOGNITION

FOR ANDREW COLLINGE

GRADUATE TRAINING

ANDREW COLLINGE GRADUATES

Hairdressing has been commended by

the 2018 Princess Royal Training Awards.

The awards are delivered by the City &

Guilds group and given to businesses

who provide outstanding training and

development programmes that result in

commercial success. Salon owner Andrew

Collinge, said: “More than 30 years ago

my parents gave newly qualified stylists a

standalone salon to further develop their

skills before returning back to their original

salon. Since then hundreds of our young

employees have benefitted from working

in the Graduates salons and are now our

managers, stylists and tutors.”

MALCOLM MURPHY

MALCOLM MURPHY HAIR

Our senior stylist Darren

will be completing a Great

Lengths course which means

we’ll have another qualified

hair extensions stylist in

our salon. We also have Ky

Wilson coming to teach us

tricks of the

trade. And

artistic director

Natalia is

joining Adam

Reed’s team on

The X Factor.

HEFFY WHEELER

HX HAIR

October at HX Hair will be a

month dedicated to training

and sharing. Colour is our

main focus and we want to

keep evolving and improving

our techniques to keep up

with trends. We will share our

work and our skills with the

community,

as we want to

keep building

our profile and

get in contact

with other

experts.

MOVERS AND SHAKERS

Antony Strianese has been

announced as the new managing

director for ghd in the UK and

Ireland. Meanwhile, Kao Salon

Division has promoted

Mark Giannandrea to the

role of vice-president of

salon commercial for Europe,

the Middle East and Africa.

Brands in the portfolio include

Goldwell, KMS and Oribe. At

milk_shake, Andrew Smith of

Andrew Smith salon group has

been announced as a brand

ambassador, and Zoë Irwin has

been named brand ambassador

for the Manta brush.

CREATIVE HEAD

19


Clever product

alert! Hold.ME

Three Ways allows

you to choose your

desired level of hold.

Select light, medium

or strong control,

simply by twisting

the dial. Genius!

SALON PRICE £8.99

0330 1231907

salon-services.com

The new Redken

Color Extend

Graydiant shampoo

and conditioner is

here to neutralise

those unwanted

yellow

undertones to

give clients a

sumptuous

silver payoff

and stronger,

brighter hair,

whether it’s

for mums or

millennials.

RRP FROM £15.50

0800 0854956

redken.co.uk

Let’s get personal with BC Fibre Clinix from Schwarzkopf

Professional. Prep hair with the Tribond shampoo and

treatment for improved resilience, then choose from a selection

of boosters for skincare-inspired customisation.

IN-SALON TREATMENT

01442 278000

schwarzkopf-professional.com

Irresistible products consumers will want

to snap up, selected by the Layered team

The Structure range by JOICO is relaunching and

boy, are we excited! This collection is all about embracing

clients’ individual looks and making them into the best

version of themselves. It’s unisex too, so no matter what

haircut they have, they can use JOICO Structure products

to celebrate who they are. The new packaging is bright

and sleek, housing products that multi-task and can

be reworked all day to keep styles looking fresh. This

collection truly pushes the limits of styling possibilities.

RRP FROM £14.90

0845 0712326

structurebyjoico.com

There’s so much

new to coo over

from RUSK –

check out the

Lusteriser for a

shiny finish that

will dazzle to

the max.

SALON PRICE £7.49

0330 1231907

salon-services.com

The Aveda Cherry Almond

Softening shampoo and

conditioner are 98

per cent naturally

derived, siliconefree

and vegan

formulas which

leave hair supersoft,

bouncy and

smelling so good.

RRP FROM

£15.50

0800 054 2979

aveda.co.uk

Showcased at

London Fashion

Week by session

star Anthony

Turner, L’Oréal

Professionnel’s

hypoallergenic

Infinium Pure has

been formulated

without fragrance

or masking

scents. Sweet!

RRP £11.65

0800 0304034

lorealprofessionnel.co.uk

Say hello to two new

launches in the Kérastase

Aura Botanica range – the

waterless balm for hair and

body Baume Miracle, and

Masque Fondamental Riche

for dry, sensitive hair.

RRP FROM £34

0845 6000122

kerastase.co.uk

Wet Brush has stepped

up its Epic Professional

range’s game with three

new tools. We love the

spiralling design of the Helix

Graphite collection.

RRP FROM £39.99

0800 0988040

prowetbrush.com

Dare to dairy

– milk_shake’s

Active Milk Mask

and Active

Yoghurt

Mask have

been shaken

up with new

ingredients

such as

avocado, rice oil,

honey and vitamin E

to condition the hair

shaft. Delicious!

RRP FROM £17.99

01392 365177

milkshakehaircare.co.uk

20

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

LAUNCH OF

THE MONTH

Loaded with Instagramworthy

imagery, packaging,

ingredients and attitude,

the sassy makeover of

Brooklyn-born Amika is

social perfection. Available

exclusively from Alan Howard,

the line-up is impressively

wide (give us haute mess

texture gloss STAT!), but

it’s the messaging that we

think clients will tap into,

especially your millennial

audience. Amika is for

‘experimentation over

perfection’, ‘individuality

over conformity’ and

‘hair before clothes’.

This is all about editorial

and runway hair, yes,

but with a decidedly fun

and wearable approach.

Style-savvy clients

will want to join the

#hairrebellion, too.

RRP FROM £14

0845 345 8535

alanhoward.co.uk

IT’S ALL ABOUT... CHRISTMAS GIFT SETS

Trust ghd to offer the perfect

gift collection with an array

of luxe sets, including a

limited edition Glacial Blue

collection, inspired by NYC

Fashion Week trends.

RRP

FROM £99

01924 423400

ghdhair.com

Frankincense and myrrh are all

well and good, but give us the gift

of rose gold any day.

These new limited

edition gift sets from

Cloud Nine are suitably

shiny and covetable.

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CREATIVE HEAD

21


BOOST YOUR

BUSINESS WITH

KENNADYS (INGATESTONE, ESSEX) LAUNCHED SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL,

IN AUGUST 2016 AND HAS SINCE CARRIED OUT OVER 1,500 APPLICATIONS! HAVING SMARTBOND IN THE SALON HAS ENABLED THE

TEAM TO PERFORM COLOUR SERVICES THAT IN THE PAST WOULD NOT HAVE BEEN POSSIBLE. “BEFORE SMARTBOND, IF WE BELIEVED

A SERVICE WOULD CAUSE DAMAGE TO A CLIENT’S HAIR, WE WOULD STRONGLY ADVISE AGAINST IT,” SAYS KEN EASTWOOD, OWNER OF

KENNADYS. HE SHARES HIS TOP TIPS ON HOW TO MAKE THE MOST OF SMARTBOND IN THE SALON…

1 Describe to your client what Smartbond can do for them, that it will protect the hair. Clients care about condition, and hearing about how

potential damage from a chemical process can be avoided is always the best way to sell Smartbond.

2 Introduce Smartbond to your clients early on. When a client fi rst books their appointment and you provide a quote, explain to them the cost

with and without a Smartbond treatment, and begin to discuss the benefi ts. This will require your reception team to be well versed in what

Smartbond is and what it can do. Mentioning the product early on means that a client is less likely to feel blindsided in the consultation.

3 Class Smartbond as a service and use it as an income incentive for your team. With services having a higher rate of commission than

retail, stylists are able to make more per sale. This further motivates the team to recommend Smartbond as much as possible to clients.

THE FIX

Check out this cool colour transformation

from @zarajane1985 at Umberto Giannini

(@umbertogiannini) in Worcester, using Instant

Highlights from L’Oréal Professionnel. To recreate

the result in the salon, simply follow these steps:

STEP 1: Section the hair from the crown to behind the

ear. Take diagonal sections and lighten with up to

15 meches using new Instant Highlights

STEP 2: Rinse and tone alternating between DIA Light

7.12 and 9.12 with 9Vol

STEP 3: Use Smartbond throughout

Don’t forget to share your own transformations

using @lorealpro #instanthighlights

#Smartbond #lorealprouk

RETAIL REHAB

Keep it cool with L’Oréal

Professionnel Serie Expert

Blondifier – a bespoke

colour care solution to

revive blonde hair.

Enriched with acai

polyphenols, an

antioxidant found in

the acai berry extract,

Serie Expert Blondifier

is perfect for any blonde

who wants fresh colour,

shine and radiance.

22

CREATIVE HEAD


Be a

COLOUR

ADDICT

EMBRACE THE

COOL LOOK

CREATIVE HEAD ADVERTORIAL

IT’S OFFICIAL: summer is over. As we move away from

the warmer months into autumn, clients will be looking

for cooler colour results. Not only are consumers

actively searching online for cooler ash blonde hair, but

cooler colours work well with both warm and cooler skin

tones. So now is the perfect opportunity to keep it cool.

There are two different clients who are just the fit for

these cool colour services:

•The Blonde – she’s already a platinum blonde but she

wants to keep it cool.

• The Caramel Highlighter – she wants to tone it down

for a cooler, tonal blend.

And this is where the new shades in Majirel and DIA

Light from L’Oréal Professionnel come in. The new

Majirel range has a high resist technology for a truer-totone

result to combat any brassiness. And, the three new

DIA Light Milkshake shades are great additions to the

ever growing toning palette.

And don’t forget the signature ‘Colour Me French’

technique – the perfect way to achieve the cool multitonal

blend you need.

The technique combines two complementary shades

to give extra depth and dimension to the hair – a great

match for every complexion.

KEEP IT COOL

• Keep your colour cupboards fully stocked with the

complete cool palette of shades and offer a cool colour

service package to your clients to help create the buzz.

• Sign up to L’Oréal Professionnel’s Access education

platform (lorealaccess.com/uk) for how-to videos on

using the unique Colour Me French technique for the

ultimate cool colour results.

• Consultation is key – choose the right shade and

technique to best suit your client’s complexion.

Get further addicted to colour with L’Oréal Professionnel – call 0800 0304034 or visit lorealprofessionnel.co.uk

CREATIVE HEAD

23


WHY DID YOU WANT TO BE A HAIRDRESSER?

To emphasise my creative abilities; I felt

this was the perfect job to truly show my

artistic flair. I also love to socialise and it’s an

incredible industry to network in, there are

lots of open-minded people.

ISAAC VERRALL

AGE: 23

SALON: PERCY & REED

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

I have experienced many amazing things on my journey

so far, including assisting Adam Reed on shoots and

shows, being a part of the ghd style squad working

with Zoë Irwin, working on ITV’s This Morning with

Paul Percival, and being on The X Factor and Britain’s Got

Talent with the Percy & Reed team. But my latest highlight

was finalising for The It List Rising Star Award.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I would like to see my achievements stack up to

running my own shows, assisting some of my

muses in the industry, such as Duffy, Eugene

Souleiman and Sam McKnight. I want to be

someone people look to for inspiration and I’ll

do all in my power to help raise new stars.

WHAT WOULD BE YOUR DREAM

HAIRDRESSING GIG?

If I’m really honest I would

love to travel around the

world styling some of my

favourite musicians, such

as Jamiroquai and the

Arctic Monkeys! Wherever

life takes me, as long as

I’m learning, inspiring and

creating beautiful hair, then

I’m already living my dream!

I’m lucky to be where I am at

this stage of my career, and

I feel pumped and ready to

embrace my future.

24


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You have

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...a healthy head of hair

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60% of women in the UK experience hair

growth disruptions leading to thin and

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supplement developed to help support the

normal healthy hair growth.

AVAILABLE AT:


#CHedit

Inside

story

TREVOR SORBIE BRISTOL

As you saunter through Bristol’s Clifton Triangle, you may not initially

realise the building housing Trevor Sorbie Bristol is a hair salon. With its

clean, contemporary and welcoming entrance and a fully functioning bar,

complete with stools set at the front of the salon, you could easily mistake

it for a super-chic bar. But look beyond the Scandi-inspired furniture, living

plant wall and fl oods of natural light, and you spot the styling stations and

backwashes. The design of the salon pays homage to the city’s past as

an economic hub, using reclaimed wood, brick work and raw materials.

In order to really embrace and become a part of the local community, the

salon is also collaborating with local businesses. The walls of the courtyard

have been left white in preparation for local artists to decorate them with

their own artwork, and the bar serves gin from a local micro-distillery. The

vibe is celebrating personal artistry both in and out of the salon – we’ll raise

a gin and tonic to that!

HOT BUYS

ON SONG

Look around some of the more

esoteric new salons on the UK’s

high streets, and you’ll spot

furniture that helps clients feel

like they’re relaxing in a home

from home. Take a look at Melody

Maison for inspiration – we adore

its mix of shabby chic and elegant

mirrors for a different reflection.

01303 741000

melodymaison.co.uk

now open

BULLER & RICE LONDON

Anita Rice, the co-founder of Ralph & Rice,

has unveiled a new salon using sustainable

materials including Smile Plastic, which is

made from recycled yoghurt pots.

26 CREATIVE HEAD


THE BUSINESS EDIT

HOW CAN SALONS

OFFER MENTAL

HEALTH SUPPORT?

ACCORDING TO RESEARCH from mental

health charity Mind, one in four people

in the UK will experience a mental health

problem this year. This means a significant

number of people walking through your

doors will be dealing with a mental health

issue. And hairdressing professionals are

in a unique position to help with this; a

survey commissioned by the Lions Barber

Collective and The Bluebeards Revenge

revealed that more than half of the men

in Britain now feel more comfortable

discussing sensitive issues with their

hairdresser than they do with a doctor.

Because of this, more salons than ever are

taking the time to learn about mental health

and provide a better experience for clients.

Lions Barber Collective founder Tom

Chapman is focused on turning barber

shops into safe spaces for men, using the

opportunity of a regular haircut to start

conversations about mental health. The

group is having an enormous impact with

men who traditional mental health services

struggle to reach. “The aim is not to turn

barbers into counsellors – rather we hope to

give them the confidence to become a bridge

between people and organisations,” he says.

Q Hair and Beauty is the first firm in

Chichester to become registered as a

dementia-friendly business. “Every member

CREATIVE HEAD

of Team Q is conscious of how important

it is to be caring towards others, both

colleagues and guests,” says director

Dawn Lawrence.

Vincent Bell Hairdressing in Edinburgh

has embarked on a mental health campaign

called In It Together. There are quiet areas

for appointments that need to be taken at

the client’s own pace, and the salon has been

working with a life coach to learn how best

to speak to clients that struggle with mental

health concerns.

At Headmasters, a Mental Health First

Aid initiative has been launched to support

staff. “If people feel healthy and positive

at work they will naturally be happier and

more productive,” explains Headmasters

chief executive, Raju Raymond. “We have

trained our managers to identify and support

individual team members so they don’t feel

isolated and alone.”

Janet Maitland, owner of Janet Maitland

Hair Excellence salons in County Durham,

provides training to promote wellbeing

in the salon, and there’s access to a free

telephone counselling service. “We have

great levels of staff retention and I like to

think it’s because they feel supported with

initiatives like this.”

It’s a simple idea – look after your team

and they’ll look after your business.

I have started an initiative in the salon called

#cutoutthestigma. It started with me qualifying

as a Mental Health First Aider and using new techniques to

train our team in awareness and advanced listening skills.

I’m working closely with one of our town councillors to

promote this locally. We recently held an event for people

in the hair and beauty industries to teach them how to

understand mental health issues, deal with difficult situations and support staff and

colleagues. We believe it could help to start a real change in the hair industry.

THE SECRET TO…

THE FRONT DESK

Running a salon is so important.

Every day you’re tasked with

helping people look and feel their

best. Which is why MINDBODY

suggests starting with the fi rst point

of contact, the place you work to

perfect every day – the front desk.

Here are the salon software expert’s

top tips for a clean and functional

front desk.

THE RIGHT POINT OF SALE (POS)

SYSTEM: Payments are the crux of

your business. But it can be made

diffi cult if you’re reaching between

multiple devices – to swipe a card,

take payment for a tip and print

a receipt, all the while giving the

client a smile and a fond farewell.

It’s worth considering an all-in-one

solution such as the Poynt Smart

Terminal. The dual screen gives the

customer their own interface and

accepts chip and magstripe cards,

and scans barcodes at checkout

as well as reducing clutter at the

reception desk. Poynt even prints

receipts – phew!

A CALMING RETAIL AREA: Transitioning

in and out of a salon can be jarring.

The best way to invite clients to

unwind is by offering a drink, a

place to sit and relax with a fully

stocked retail area.

A WARM MEET AND GREET: However,

none of the above matters if

the person greeting them isn’t a

refl ection of the best version of

your brand. The better they are, the

more likely clients will come back…

and maybe even tell their friends!

IN ASSOCIATION WITH

For more salon-savvy secrets by MINDBODY,

visit uk.mindbodyonline.com

27


#BusinessEdit

LIFE

LESSONS

DAVID HYDE

DAVID ANTONY

HAIRDRESSING

Life is short, go for it!

People put stuff off, waiting

until they are at the right

point in their life, but you

never know when your time

is up – so go for it, NOW!

Set goals. I wanted my own

salon by the age of 21 and

achieved it with two months

to spare. I certainly didn’t

know it all, it wasn’t the

ideal time and I was far from

comfortable but to move on

in life we have to come out of

our comfort zone sometimes.

Trust people… until they

show you that you can’t

trust them! We are often

let down by the most trusted

people and loved by the most

unexpected ones!

‘Don’t die before you are

dead’. I love quotes and my

family laugh about them

but there’s always a quote

to mull over and help you

through the day. ‘Never

sacrifice your family, your

heart or your dignity.’

‘Collect moments, not

things.’ My current favourite?

‘There are two things that

always speak the truth –

children and cheap leggings!’

KEN’S CLINIC

GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

KEN’S DIAGNOSIS

The first thing to understand is

whether you have a job or a business.

If you have a job then you spend all of your

time cutting hair and putting money into

the till. You probably generate the most

money in the salon but often pay yourself

less than you pay your team. If you have a

business then that should produce money

for you when you are not cutting hair and

this is when you can work on the business

and not in the business.

There is rarely a time when you switch

from job to business overnight, but

understanding you will never achieve

success without management skills is

vital. Salons rarely fail because of poor

hairdressing, but many fail because of poor

management. The next thing to understand

is there are three clear management

functions. Administration, business

development and team development. All

three are vital. Most salon owners spend too

much time on the admin of their business

because they don’t have the correct systems

in place. The ‘paperwork’ of a salon should

be reasonably simple and consume very

little time. A computerised bookkeeping

system, updated weekly, should take no

more than an hour or so and will save time

for you and your accountants in the long

run. It is likely that HMRC will make this

mandatory eventually so get on board early.

How do we deal

with splitting our

time between clients

and management?”

JENNIFER LINTON AND

JOANNA MACDONALD, LINTON & MAC

Many salon owners believe an hour spent

cutting hair is more important than an hour

spent promoting their business. This is

short-term thinking and unless you spend

time developing ideas and opportunities,

others will take them and you will miss out.

And finally, failing to focus on team

development and creating a career path

with long-term opportunities, is the major

reason why salons lose team members. This

should be a key priority of management.

Regular one-to-ones where performance

is reviewed, aims, ambitions and longterm

goals are established and set, should

be diarised and prioritised over anything

else. Often these are overlooked or moved

in the misguided belief that the needs

of a customer for a haircut are more

important. Nothing is more important

than your team. Without them you

won’t be able to serve clients anyway!

Early in the life of a salon all of this

can seem overwhelming but, as

you grow, self-discipline, time

management and prioritising

what is best for business

is vital. Slowly move from

‘working in’ to ‘working

on’ and then cutting hair

becomes a choice not a

necessity, a pleasure

not a chore!

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag

28

CREATIVE HEAD


#BusinessEdit

BUSINESS BUILDER TEACH

Party season is almost upon us –

can you believe it? While your top

priority should be giving your clients

a sparkling service, don’t forget to

maximise on the retail opportunities.

Start thinking about stocking up on

gift sets and seasonal add-ons now...

Recommend

the products

you’ve used on

a client’s hair or

those designed to

maintain their style

after a treatment, as

well as items they

can give as presents like the Design.

ME Volume Set (£15 exc. VAT).

ME!

Looking to review and

update your colouring

techniques for the

new season? Sally

Salon Services’

Essential Colour

Skills Refresher

course (£76 exc.

VAT) will give you

full understanding

of foundation and

core colouring

principles and the

skills required to

relate these to your

practical work.

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

Jo Martin, marketing

director at Sally Europe

*Offer excludes mix-and-match between brands

THE SERVICE STATION

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

Throughout October, Salon Services

customers — both online and in store —

will receive a free Krups coffee machine

when they spend £150 on one of a

number of brands,* including: L’Oréal

Professionnel, Wella Professionals,

MyDentity, Kenra Professional, Proxelli,

Schwarzkopf Professional, XP and Maria

Nila. We think you’ll get a buzz from that…

WELL-GROOMED

BUYS FOR THE BOYS AT

Clients should feel supported and comfortable

throughout their visit, allowing

them to relax while in your

stylist’s expert hands.

Featuring hydraulic

height adjustment,

a reclining backrest

and rising foot and

leg supports, Salon

Services’ Hampstead

Barber’s Chair (£499

exc. VAT) is perfect

for any

barber

shop.

Q: How can I stay

on top of fluctuating

trends, and what’s hot

for A/W18?

A: Trends appear

and disappear more

quickly than ever, so

it’s important to stay

on top of the new skills

and techniques in the

industry and offer trendconscious

customers the

latest looks. An easy way

to do this is by investing

in training courses for

your staff; after all,

comprehensive education

is essential for delivering

the variety of styles

today’s customer expects.

At Salon Services, we

love the yellow hair trend

for A/W18 and expect it to

gather a greater following

over the coming months,

especially with influential

celebrities like Kim

Kardashian sporting

neon yellow lengths.

Pink hair is also more

popular than ever among

all ages and we don’t

expect this to change

any time soon!

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

CREATIVE HEAD

29


n target

Your targeted toolbox to help build your

salon business bigger and better, in association

with Salon iQ and the Creative HEAD Reader Panel

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons

employing four or more staff and spread geographically across the UK

OUTSIDE OF THE BOX

For British consumers, there’s signifi cantly

more interest in hair colour than dramatic cuts

right now, much of which is thanks to the

constant stream of transformations seen on

Instagram – from celebrities, from salons’ own

feeds and from consumers’ friends and family.

“Celebrity is a bigger infl uence than catwalk

for my clients. Let’s face it, whatever Kim

Kardashian does, we all do!” says Anne Pileggi

at Hairworks. At The Retreat, Beverley Bates

uses catwalk images for inspiration, guiding

clients through the trends, “taking elements

and tailoring a design bespoke to them”.

The opportunity here, whatever the infl uence,

is to use colour to deliver a personal service

and fi nish that no box colour can provide.

83%

OF SALONS OFFER A BONDING TREATMENT

94%

OF SALON OWNERS BELIEVE CELEBRITY TRENDS

HAVE A BIGGER IMPACT THAN CATWALK TRENDS

ARE COLOUR CLIENTS MORE LIKELY TO HAVE

BACKWASH TREATMENTS?

59% YES

AVERAGE RETAIL TURNOVER

7%

AVERAGE CLIENT SPEND (EX. VAT)

£47.72

NEW CLIENTS ACCOUNT FOR

16% OF VISITS

(August 2018)

“For fi rst-time colour clients

a bonding treatment is

optional, but once they

have it, they want it every

time. We encourage

everyone to have one,

especially for big colour

changes, it’s a must!”

IZAAK BRADING, MOD SALONS

ARE YOU

ON TARGET?

Business in August compared

with July?

STABLE

50%

DECLINING

8%

Business in August compared

with August last year?

DECLINING

16%

STABLE

17%

GROWING

42%

GROWING

67%

SNAPSHOT

LET’S LOOK AT COLOUR BUSINESS...

*SaloniQ fi gures for August 2018

The highest average of

clients having colour

alongside a cut is

51%

46%

The average amount of

salon business attributed

to colour work

29%

Average number of colour

clients who also

opt for a treatment

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL 01892 280123 OR VISIT SALONIQ.COM

30

CREATIVE HEAD


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#BusinessEdit

PROTECT CLIENTS

FROM ‘HAIR SALON

STROKE SYNDROME’

ALTHOUGH EXTREMELY RARE, salons

should protect their clients against ‘hair

salon stroke syndrome’ (also known as

beauty parlour syndrome), says Hilary Hall,

NHF chief executive. Hair salon stroke

syndrome can occur when the head is tilted

too far back during hair washing restricting

blood to the brain.

“Because it’s difficult to know who may be

most at risk, it’s best practice to take steps

to protect all your clients as far as possible,”

says Hilary.

Don’t take too long over backwashing and

avoid too many repeat washes. Use a cushion

or neck pad and offer front-facing washing

if it’s more comfortable for your client.

“If you suspect your client may be

suffering a stroke dial 999 immediately,”

advises Hilary. “And check your insurance

covers you in the unlikely event of a claim.”

One in 12 missing

leave entitlement

MORE THAN TWO MILLION UK workers are

missing out on their annual leave entitlement,

according to research by the Trades Union

Congress (TUC), with more than a million workers

not getting any paid leave at all.

“It’s vital for salons to understand employment

law,” says NHF chief executive, Hilary Hall. “This

includes annual leave regulations which say most

employees are entitled to 5.6 weeks of paid leave.”

Because salon teams often work irregular

and part-time hours, it can be tricky to calculate

annual leave accurately. Hilary adds: “This

is reflected in the fact that the NHF receives

hundreds of calls a year from members who

need expert help to work out their employees’

annual entitlement.”

OUTCRY AS APPRENTICE

FUNDING IS CUT

THE SURPRISE ANNOUNCEMENT that apprenticeship funding is to be cut

by more than 20 per cent from £9,000 to £7,000 has caused outcry in the industry.

The Institute for Apprenticeships rejected recommendations from the

trailblazer steering group for an increase in funding to cover the additional costs

of delivering the new qualification. The reduction is now likely to be confirmed

by the Secretary of State for Education as a formality. There will then be two

months’ notice before it takes effect for new starters.

“I am totally shocked by this decision,” said Wendy Cummins, chair of the

hair professional steering group and owner of Quiffys in Eastleigh, Hampshire.

“The government’s aim was to have a flagship apprenticeship programme which

cannot be achieved if there is insufficient funding.

“The hair professional standards took two years for employers to develop, with

constant policy changes that were both frustrating and time-consuming. Just as

the industry is adopting the new style standards, this blow falls.”

MORE EVIDENCE NEEDED

“The hair professional standard was only approved for delivery in May 2017,”

said Trevor Luker, Association of Employment and Learning Providers sector

lead, training provider and steering group member.

“We are only 13 months into the new standard and the end point assessment

(EPA) outcomes for learners are as yet untested. The hair professional standard

was approved for three years and should be left as it is in terms of the structure/

delivery costs until there is more empirical evidence to support a review based

on costs and outcomes, including first-time pass rates for the EPA.”

NHF reveals Business Awards finalists

THE 2018 NHF Business Awards finalists have now been revealed online at nhf.info/

nhfbusinessawards. Competition for a place in the final was fierce with judges having

to choose between UK-wide entries of an extremely high calibre. The overall winners in

eight separate categories will be announced at a glamorous awards event to be held in

November at the Hilton Manchester Deansgate. The NHF Awards have quickly become

a key industry event celebrating and rewarding the best in the business.

32 CREATIVE HEAD


BACK TO BASICS

ARE YOU THINKING OF OPENING YOUR OWN SALON? IN ALL THE EXCITEMENT

AND BUZZ, DON’T FORGET THE BASICS, ADVISES THE NHF

THE DEVIL IS in the detail and this couldn’t

be more true for a salon hoping to become

a successful business. You know you can do

great hair, but to truly make your salon great,

you’ve got to know the basics. “There’s a lot

to think about,” says NHF chief executive,

Hilary Hall. “From finding premises and

financing your start-up to registering with

HMRC and dealing with tax and insurance.”

YOUR BUSINESS PLAN

“Your business plan should set out your

goals and how you intend to achieve them,

including how you will overcome potential

problems,” advises Hilary. “You must include,

for example, how your start-up and ongoing

costs will be covered, how you will attract

regular clients, where you’ll be based, your

pricing strategy and how you will cope with

the competition,” says Hilary.

CASH FLOW CONFIDENCE

Don’t ignore the ‘boring bits’. “Controlling

cash flow is the most important issue for any

business,” says Hilary, who advises visiting

nhf.info/cashflow for more information.

BECOMING AN EMPLOYER

As your business starts to grow, you may

want to take on an employee or apprentice.

“It’s vital to understand and comply with

employment law,” says Hilary. “For example,

you must pay the National Minimum Wage

or correct apprenticeship rate and ensure the

health and safety of your staff.”

The NHF provides free employment

contracts and apprenticeship agreements,

in-depth guides, a free 24/7 helpline for

employment issues and comprehensive

health and safety packs. Find out more at

nhf.info/benefits.

GROW YOUR BUSINESS

“Marketing is key to growing your business,

so take time out to develop a strong social

media presence,” says Hilary. “Facebook,

Twitter and Instagram are good places to

start, and YouTube can be great to showcase

your business.” Visit nhf.info/social-media for

more ideas and advice.

SELF-EMPLOYED OPTION

If you want to run your own business but

aren’t yet ready to open your own salon, chair

renting could be for you. “There are pros

and cons,” says Hilary. “Being your own boss

may suit you, but make sure you understand

everything that’s involved. For example,

you will have to sort out your own tax and

insurance and will not get holiday pay or sick

pay.” NHF Members can download free chair

renting agreements at nhf.info/agreements.

To find out more, call 01234 831965 or visit nhf.info

SUPPORT FOR YOUR

NEW BUSINESS

Download the NHF’s free

guide to starting a business at

nhf.info/business-startup-guide.

The NHF can help you every

step of the way with a range

of business support services.

For less than 75p a day,

member benefits include:

• Free 24/7 legal helpline.

• Membership helpline for

everyday business advice.

• Free employment and chair

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JOIN THE NHF

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CREATIVE HEAD

33


34

CREATIVE HEAD


THE BIG IDEA

GREAT HAIR DAYS &

HOW TO HAVE THEM

BY LUKE HERSHESON

Luke Hersheson

“My life in hair can be divided into two distinct eras: BH and

AH – Before Hershesons and After Hershesons…” That’s one

heck of an introduction from adored beauty editor Sali Hughes

to Luke Hersheson’s new book, Great Hair Days & How to Have

Them, but she has a valid point. There has been something

defiantly modern, fresh and utterly wearable about the hair that

the Hersheons brand creates, and it makes total sense that Luke

has been trusted to deliver a hair handbook for today’s stylish

woman. “There’s so much information out there, that it felt like

the right time to distil it down to something tangible. And books

are feeling special again now,” Luke explains. “We know that

hair can really make your day or ruin it, that’s the power of hair.

There are loads of tutorials on YouTube, but there’s very little

out there about hair that talks to the fashion-conscious woman…

“It’s also about empowering women to feel that they can

handle their hair better,” he continues. “I get quite annoyed that

a lot of product companies make women’s lives harder, with all

the jargon and spin about products, over-promising and underdelivering.

Let’s cut the crap, you don’t need a million products.

If a hairdresser is confused, what about clients?”

But with this book to hand, women will have the answers to

what they need, such as nailing cool occasion hair or how to find

the right hair colour (and colourist). And that’s all set against a

backdrop of fresh, diverse and beautiful hair photography with

a pinch of attitude that won’t be out-of-date in six months. It’s

all housed in a satisfyingly chunky, but not unwieldy, hardback

book that will make a perfect stocking filler, too.

Oh, and there’s a forward from one Victoria Beckham,

recalling the “differences of opinion” her and Luke have enjoyed

along the years – but that’s also what’s so refreshing about their

dynamic. “Through each process, I have learned a little bit

more about what I do and don’t like for my hair,” she writes.

It beautifully sums up the lesson Luke hopes that hairdressers

will take from the book – to have (and share) an opinion on your

client’s hair when they’re in your chair. “I’m very closed about

people I work with, I’m not one of these stylists who’s

got to get a selfie,” he explains. “But this foreword

an amazing moment, totally out of the blue.

She was the cherry on top.”

Great Hair Days & How to Have Them is

published by Ebury Press, RRP £20

SEE

MORE FROM

LUKE HERSHESON

EXCLUSIVELY AT

salon smart 2019!

CREATIVEHEADMAG.COM/

SALONSMART

CREATIVE HEAD 35


36

CREATIVE HEAD


WHAT

CREATIVE HEAD ADVERTORIAL

ABOUT ?

TIME TO GET SELFISH. THE NEW KOLESTON PERFECT WITH ME+ BY WELLA PROFESSIONALS

LETS YOU CREATE THE COLOUR THAT YOU WANT – WITHOUT THE USUAL NEGATIVES

WEIGHING UP THE potential for colour against the

potential for damage is a daily problem for many stylists –

not to mention the risk of allergic reactions. It’s an accepted

scenario… but what if it didn’t have to be? New Koleston

Perfect with ME+ contains an innovative formula that shakes

up the conventions of hair colourants. The combination of

two patented technological breakthroughs allows for vibrant,

rich colour with less damage occurring use-on-use, as well as

reducing the risk of developing new allergies to hair colour –

perfect for sensitive souls.

When hair colouring is such a balancing act, it’s nice to

know that you have a formula that will help to stabilise the

process as much as possible. Pure Balance Technology by

Wella Professionals works to deactivate the impurities present

in hair, minimising the formation of free radicals. With less of

these getting in the way during the colour development, you

can expect less hair damage and purer colour results, with

great depth and shine.

The revolution doesn’t end there. The ME+ Technology

is a breakthrough in colour formulations and is designed

to replace the PPD and PTD in traditional colourants that

cause the majority of allergic reactions to hair colour. Without

sacrificing quality in colour or formulation, ME+ makes it

60-times LESS likely for your client to develop a new allergy

to hair colour by removing these two nasties.

With more than seven years of colour science research,

3,000 test formulations and 20 patents between them,

Pure Balance Technology and ME+ have revolutionised

Koleston Perfect – an already much-loved formula. The new

formula offers a significantly more even and balanced tone,

as well as control of depth across a full spectrum of colours.

If you were a fan of the original then don’t fret – you can

expect the same mixing ratio, same development time and

same grey coverage, all enhanced for easier mixing and a

more precise application.

Andreas Kurkowitz, Wella Professionals’ global colour

ambassador, can’t believe the difference these additions have

made to a familiar favourite. “It creates a more luxurious

experience for the client, and the colour professional can

easily recognise the superior colour,” he says. “Results are

significantly more even, balanced and true to tone from root

to tip. This is major step-up in hair colour technology.”

Be part of one of the biggest colour breakthroughs with Koleston Perfect and ME+ by Wella Professionals.

To find out more, call 01256 320202 or visit wella.co.uk

WellaUK WellaHairUK #AskForWella

CREATIVE HEAD 37


38

CREATIVE HEAD


A touch of

GOLD

CREATIVE HEAD ADVERTORIAL

WHO DOESN’T LOVE ROSE GOLD? AND WHO DOESN’T WANT GORGEOUS HAIR, NOT

JUST AT CHRISTMAS, BUT ALL-YEAR ROUND? CLIENTS CAN GIVE THEIR LOVED ONES

BOTH, WITH CLOUD NINE’S GIFT OF GOLD LIMITED EDITION GIFT SETS

GLORIOUS GIFTS

THAT shine with rose

gold and tools that

promise to protect the

hair from heat and

leave locks glossy

and gorgeous – Cloud

Nine has created the

perfect alchemy with its

limited-edition gift sets.

Whether clients

want to create smooth,

wavy or curly hair, the

limited edition Gift

of Gold gift sets will

appeal to all clients.

And the gifts just

keep on giving as all the

sets include: irons in a

rose gold finish, silicone

heat guard, limited

edition black and rose

gold style case and a

luxury texture comb.

CLOUD NINE ORIGINAL IRON GIFT SET

For the woman who’s not content with the

ordinary, this limited-edition Original Iron

has been given a festive makeover with rose

gold features and finish. Suitable for all hair

types, this hair straightener creates sleek and

curly styles that hold through all party season

eventualities. Developed with innovative

temperature control and Cloud Nine’s

signature mineral-infused plates, hair stays

healthy and styles last longer.

CLOUD NINE WIDE IRON GIFT SET

The award-winning Wide Iron is what those

with long, thick hair have been looking for.

The gift set comes with limited edition rose

gold touches. Developed with innovative

temperature control and the brand’s

signature mineral-infused plates, you can be

sure they will lock in moisture, delivering

lasting style and glossy, party perfect locks.

CLOUD NINE TOUCH IRON GIFT SET

Help clients achieve flawlessly smooth hair

with the Touch Iron, available in a limited

edition rose gold finish this Christmas.

Developed with automatic heat technology

and touch temperature control, it helps create

stunning styles fast.

Give the gift of gold this Christmas with Cloud Nine. To find out more

call 0845 2003563, email stylists@cloudninehair.com or visit cloudninehair.com

CREATIVE HEAD

39


THE GIFT OF GOLD

THE ALCHEMY COLLECTION

LIMITED EDITION

#PROJECTALCHEMY

Our award winning straighteners, now in a Limited

Edition Rose Gold gift set. Featuring exclusive Kinder

Heat Technology, our irons give you the CONFIDENCE to

experiment and the POWER to TRANSFORM. Without

compromising hair’s STRENGTH, softness or SHINE.

Professional enquiries: STYLISTS@CLOUDNINEHAIR.COM or 0845 200 35 63

WWW.CLOUDNINEHAIR.COM


Treat

them

right

Get your clients smiling this season with better-than-ever hair,

treat them to some extra TLC with L’Oréal Professionnel

IT WAS A LONG,

HOT SUMMER,

AND NOW PARTY

SEASON IS

AROUND THE

CORNER. HAS

YOUR CLIENT’S

HAIR RECOVERED

FROM ALL THAT

SUN AND FUN, OR

DOES SHE NEED

HELP TO CAPTURE

THAT SHINE AND

SPARKLE SHE

NEEDS FOR THE

SEASON AHEAD?

WITH L’ORÉAL

PROFESSIONNEL,

YOU CAN OFFER

YOUR CLIENTS

A WIDE RANGE

OF TREATMENT

SERVICES,

WHATEVER THEIR

HAIR NEEDS

BEFORE

REACH YOUR CLIENTS’ HAIR GOALS WITH SMARTBOND

Are you looking for new ways to excite your clients about their colour services? And we

bet lots of them are concerned about the condition of their hair, too. Then tell them about

Smartbond, the clever ingredient from L’Oréal Professionnel that’s added to colour to

minimise potential damage and protect hair. The two-step in-salon service is designed to

protect and strengthen the bonds deep within the hair during the colouring and lightening

process, leaving hair stronger, touchably softer and shinier.

But that’s not all. Your clients can enjoy Smartbond in between colour appointments

to help restore hair health. For best results, prescribe Smartbond Step 3, a three-minute

conditioner to use at home, designed to prolong salon results and strengthen the hair fibre.

You know it’s the smart move…

AFTER

42 CREATIVE HEAD


GIVE CLIENTS A BOOST WITH POWERMIX

Consumers look for products that can be customised to their needs and L’Oréal Professionnel Serie Expert has a solution for

everyone with Powermix, its first in-salon bespoke treatment that’s rich in concentrated active ingredients. Simply mix and

apply it at the backwash in front of your client. Hair is instantly magnified by a flash of shine and incredible softness as well

as delivering what the hair really needs. Which super power will your client pick?

CREATIVE HEAD ADVERTORIAL

COLOR

A:OX-enriched for

colour radiance

and shine

LISS

Pro keratin-enriched

for smoothing

and control

REPAIR

Lipidium-enriched

to resurface and

hydrate

FORCE

Biotin-enriched for

strengthening, antibreakage

power

NUTRI

Glycerol-enriched

for hydration

and shine

BETTER BLONDES, EVERY TIME

It’s a common concern – blonde clients worry about

dullness and losing colour radiance. Now you have

what you need to #empoweryourblonde clients and

protect their colour – new Serie Expert Blondifier.

A bespoke colour care solution for all blondes,

Blondifier provides in-salon solutions for photoready

blondes to help clients keep their light shade

looking lustrous all year long.

For cool, light blondes, use the Cool Blonde

Perfector, with purple pigments to neutralise any

unwanted brassy tones. For warmer blondes, reach

for Sun-Kissed Blonde Perfector, containing blue

pigments to neutralise any copper undertones.

Mix the pigment booster of choice with

Blondifier Masque to create a silky smooth cream

that is applied onto your client’s hair for three to

five minutes.

You can power up their blonde service with a

personalised treatment using Powermix Colour for

an instant boost of radiance, or Powermix Repair to

help restore damaged hair.

TO FIND OUT MORE CALL 0800 030 4034 OR VISIT LOREALPROFESSIONNEL.CO.UK.

KEEP UP-TO-DATE ON SOCIAL MEDIA @LOREALPRO #LOREALPROUK

CREATIVE HEAD

43


MORE

MORE

MORE!

FROM CAREFUL CLEANSING TO FUN COLOUR LIKE NO OTHER, THE REVAMPED RUSK

LINE-UP WANTS TO GIVE YOU AND YOUR CLIENTS ALL YOU NEED… AND MORE!

44 CREATIVE HEAD


HOLDING OUT

FOR A HERO

KATIE MULCAHY KNOWS A SUPERHERO WHEN SHE SEES ONE. THE RUSK BRAND AMBASSADOR

SHARES HER SUPERS AND THEIR HEROIC POWERS. X-RAY VISION NOT INCLUDED...

CREATIVE HEAD ADVERTORIAL

ADVANCED KERATIN DEEP TREATMENT

“My favourite thing to do with this is

to treat it more as a ‘facial’ for clients’

hair. It’s perfect for over-processed

hair that has seen better days”

BLOFOAM ROOT BOOST MOUSSE

“I like this for major root lift, volume

and texture. I can keep the lengths

and ends product-free and simply

apply this where needed”

LUSTERISER

“Adding thickness and body strand

by strand, Lusteriser makes any

head of hair look fuller. It’s healthy

hair in a bottle!”

MATTE CLAY

“This is a truly universal product,

perfect for creating defi nition and

an extra reworkable matte style

for all kinds of cuts”

CREATIVE HEAD

45


46


COLOUR

WITHOUT

COMMITMENT

YOUR CLIENTS WANT A QUICK STYLE CHANGE BUT THEY DON’T

ALWAYS WANT TO MAKE A LONG-TERM COMMITMENT. SAY

HELLO TO THE RUSK COLOUR MOUSSE COLLECTION AND OFFER

TEMPORARY COLOUR LOOKS THAT WILL WOW... THEN WASH OUT!

CREATIVE HEAD ADVERTORIAL

COLOUR MOUSSE

Available in pink, purple, blue and teal, using this mousse is

simple – apply to wet hair as you would normally, blow-dry

and style – no rinsing required. Not only does it create a

colour statement, but because it is a styling mousse it also

adds body, hold and volume to the hair. And a few washes

later the colour’s gone. A great colour refresher or toner.

“There’s a constant demand for

flawless vibrant shades and RUSK

Colour Mousses are just what you

need. These mousses are versatile

and easy to use, so clients can

have fun and experiment”

KATIE MULCAHY, COLOUR AMBASSADOR FOR RUSK UK

RUSK is available exclusively from Salon Services – to find your local store or to order online

visit salon-services.com or call 0330 1231907. Follow RUSK UK

CREATIVE HEAD

47


COPYRIGHT

YOUR SALON

THE LAUNCH OF TIGI COPYRIGHT CARE EDUCATION IS YOUR TICKET TO GETTING AHEAD FOR 2019,

GIVING YOU THE PRODUCTS AND THE TOOLS NECESSARY TO GROW YOUR BUSINESS

48

CREATIVE HEAD


EDUCATION IS CONSTANTLY evolving –

something Anthony Mascolo has always

believed in. It’s fundamental to a salon’s

success, which is why through TIGI

Education, he and the TIGI Creative Team

share everything they develop, adding new

ideas into courses throughout the year. This

ethos not only inspires and informs other

hairdressers, but also pushes Anthony and

the team to progress their own work.

The launch of the TIGI Copyright Care

range inspired the brand’s Education Team

to look at new ways to not only share the

latest cutting and colouring concepts, but

also provide new ideas to help salons

customise the services offered to clients.

New courses launching for 2019 will run

in-salon and at the TIGI Academy.

You can look forward to courses on:

• Product knowledge and service support

• Creative demonstrations and workshops

on how to Copyright your client’s style

• Business development with a focus on

‘upselling’ to increase potential profit,

with insights into goal setting and how

to attain targets

BOOK IT!

For the latest TIGI

course information

email uk.education

@tigi.com

CREATIVE HEAD ADVERTORIAL

While a creative element will definitely be

there in the new courses, it is also vital salons

are profitable, with healthy client growth

and client loyalty, and a happy, focused and

ambitious team. This is why the new TIGI

Copyright Education is providing an overall

programme to ensure salons are equipped to

grow their businesses artistically, creatively

and commercially.

COLOUR AND CARE FOR YOUR CLIENTS

TIGI copyright©olour and care drives technical and artistic

expertise while providing a fantastic range of treatments. It

gives hairdressers the opportunity to provide the ultimate salon

experience, with bespoke colours and treatments that will impress

clients on a personalised service and experience level and,

importantly, will enable them to achieve their own hair goals.

TO FIND OUT HOW TIGI COPYRIGHT©OLOUR AND CARE CAN BOOST YOUR BUSINESS,

EMAIL EU.CUSTOMERSERVICE@TIGI.COM OR CALL 0344 844 0944.

STAY UP-TO-DATE ON INSTAGRAM AT @TIGICOPYRIGHT

CREATIVE HEAD

49


BUSINESS NETWORKING FOR SALON OWNERS AND MANAGERS

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24 & 25 March 2019

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HOW TO CREATE SUCCESS WITHIN YOUR BUSINESS – NOW AND IN THE FUTURE

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sprays, with riveted leather loops for clips. 2

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Dozens of new products from a huge range of brands including:


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won’t tangle, split or break hairs.

TAKARA BELMONT APOLLO 2

One of the world’s most iconic barber chairs…

• 360º (lockable) rotation

• Synchronised reclining back rest and raising

foot rest

• Recline lever on both sides

• Spring-loaded seat cushion

• Adjustable and removable head rest

• Japanese heat-pressed or stitch-sewn

upholstery

• Cast-iron metalwork

• Upholstered padded arm rests

• Integrated gown rail

• Belmont-branded foot rest with stopper.

From £1,849

PERFECT FOR

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3 sizes: 8 Row, 12 Row or 12 Row XL.

£3.89 each / £10.50 set of 3

WAHL 5-STAR CORDLESS SENIOR

Powerful American barber’s classic with lithium

ion technology and a thin profile blade that can

be zero overlapped via the taper lever for close

cutting and precision fades.

Run time: 70 mins

Charge time: 70 mins

Cutting length: 1–3.5 mm

Supplied with 10 of Wahl’s super-tough premium

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KOBE BARBER WAX APRON

2 large waist pockets take clippers and water

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3 colours: Sand, Chocolate or Maroon.

£39.95 each

YS PARK 365

Gradual narrowing of teeth pitch for

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White, Carbon Black.

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THE UK’S LEADING TOOLS SUPPLIER

2018/19 CATALOGUES

KOBE GALAXY

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like a bit more power in their cut.

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finger-adjustable tension screw for ultimate

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The Kobe Galaxy comes with Kobe’s lifetime

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Available in 6.5 or 7.0 inches.

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Reserve your salon catalogue or our first exclusive Barber’s catalogue now


THE FACES, THE PLACES, THE NEWS, THE VIEWS

Mr. Q

welcomes you…

Well hello there – I don’t mind telling you, we have one

heck of an issue for you this quarter. The reveal of the

2018 Most Wanted Male Grooming Specialist? Yup,

turn to page 8. A shoot and interview with barbering

icon Kevin Luchmun and the 2017 Most Wanted Male

Grooming Specialist, Jonathan Andrew, exclusively for

yours truly? Oh yes, on page 10 – and with a sneaky little

tease on the cover! Do dive in…

YOU NEED

TO MEET…

CHRISTIAN WILES

Christian Wiles Hairdressing,

Northampton

GET SMART

WHAT ALL BARBERS SHOULD DO THIS QUARTER

1.

Roundhouse in London.

See… who scoops the Men’s

Grooming title at this year’s

UK and Irish final of the Wella

Trend Vision Award at the iconic

Follow @creativeheadmag on

Instagram on 8 October for

all the updates

2.

creativeheadmag.com/education

3.

Watch… Ross Charles get to

grips with rollers and a razor

for a feather-finish long gents’

cut – see the steps on Creative

HEAD Education!

Learn… to be a Master of

Men’s Grooming with American

Crew’s Shear course, covering

core barbering and hairdressing

concepts with precision.

16 October, Leeds,

americancrew.com

Describe yourself in five words

Unassuming, genuine, loyal,

passionate, commercially-minded.

What’s exciting you about

British barbering right now?

There is a surge in men’s

hairdressing. Barriers are coming

down and we’re beginning to bridge

the gap between hairdressers

and barbers. Suddenly this shared

knowledge, energy and enthusiasm

between the two worlds is

amalgamating and it’s incredibly

exciting. In the past, the two

industries have isolated themselves,

but no longer.

Everything changed for me when…

I went on school work experience

to a hairdresser. I was 15 years

old and at that time my focus was

on art. I walked into a salon and

experienced an electric energy

– I enjoyed the social aspects of

working in the salon environment

and witnessed and recognised

creative hairdressing for the first

time. Watching the guys creating

beautiful shapes drew me in. Seeing

clients leaving happy and energised

convinced me hairdressing was the

career path I wanted to follow.

If I could change one thing…

Historically, barbering is an art form.

We need to refine it, keep it on a

more professional level and develop

it making it more gentlemanly.

This will encourage longevity.

The hairdresser that most

inspired me is…

Eugene Souleiman is on another

level, he’s one of the most creative

people on the planet alongside Mark

Hayes, who is the most elegant,

charming, articulate and aweinspiring

hairdresser.

Say hello to me…

@chrisitanwilesmen

ON THE COVER

Hair by Kevin Luchmun and Jonathan Andrew, assisted by Hayden

Cassidy. Styling by Vix Adams. Photography by Kevin Luchmun

04 Mister Quarterly


NEW GROOM ROOM

HOB Man, Brent Cross

FULL MARKS

Say hello to Callum Marks, the manager at Luka’s Barbers

in Plymouth – he’s the new member of The Bluebeards

Revenge team, joining as a brand ambassador. In his new

role, Callum will be involved with product development and

testing, platform work, photoshoots and video tutorials for

the brand’s YouTube channel.

HOB Man, the male grooming brand from HOB Salons, has unveiled a makeover of

its Brent Cross shopping centre venue. Originally opened in 2012, the salon enjoys an

incredibly high footfall rate and serves more than 400 clients a week. Innovare design

company and Bridley Interiors shopfi tters were enlisted to modernise the space, which

now features eight barber stations, two backwash units, built-in retail and reception space

and large illuminated visuals showcasing HOB’s men’s hair collections. Alongside the refurb,

the HOB team has relaunched its services menu and has launched its very own range of

men’s haircare and styling products, available exclusively on-site.

MICHAEL VAN CLARKE

UNVEILS BARBERING SERVICE

Marylebone salon Michael Van Clarke has

introduced a new bespoke barbering service.

Claudio Pizzo, previously at Gentlemen’s Tonic

in Mayfair, will bring a range of high-end male

barbering services alongside traditional haircutting.

Claudio will also join the salon’s Bridal Team,

offering the full barber service to grooms and

their party on location.

£106.6m

PRIME NUMBERS supported by

THAT’S THE VALUE of the male skincare market, according to retail bible The Grocer, an

increase of 6.5 per cent. It’s proof there’s a world of opportunity for barber shops and

grooming salons, if you take the time to boost your team’s retail skills to up the client’s bill with

skincare products to take home. Retailing the products you use on your clients on a daily basis

can add thousands of pounds to the bottom line. To improve your retailing capabilities invest in

a display unit and ensure it’s located in a prominent area. Importantly, you need to talk to your

customers about the products while you’re using them, explaining the benefits and USPs.

Want to be part of The Bluebeards Revenge crew? Visit bluebeards-revenge.co.uk

Mister Quarterly 05


ON THE SHELF

BOYS’ TOYS

THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP

Fuss-free and

high performance, the

new men’s line from RUSK

has the essentials every

guy needs, including Fibre

Paste, with web-like fibres

to create mouldable hold.

£7.49+VAT

0330 1231907

salon-services.

com

Baxter’s

Beard

Oil contains

squalene, avocado

oil and vitamin E

to leave skin supple

and hair hydrated.

£20

baxterofcalifornia.com

Want full-on

boldness? Grab

the Andis Nation

special edition

Cordless USPro

Fade Li clipper, which

comes with nine

comb attachments.

£93

01635 279 824

andis.com

The

new Stop

& Grow range

from Hairdreams

can help to re-boot

sluggish follicles, and

in turn boost hair growth

by up to 30 per cent. Perfect for

clients worried about hair loss.

In-salon service

stopandgrow.com

The Dark Stag DS1 Black & Gold stainless

steel scissors are pure barber tools, with one

micro serrated blade ensuring a perfect,

trustworthy cut right to the tip.

£38+VAT

0330 123 1907

salon-services.com

Wahl

Super

Taper is

a barbering

essential, turning

30 years old this

year. Celebrate with

this limited edition Union

Jack design.

£89.99+VAT

01227 740066

wahl.co.uk

American Crew has unveiled

ACUMEN, a regime-focused

line including Shower,

Shave, Care and Style.

From £18

020 7391 7440

americancrew.

com

Ever evolving, the

iconic Apollo 2 grooming

chair now offers an optional

heel rest.

From £2,036 for chair;

heel rest £275

020 7515 0333

takarahairdressing.co.uk

Stimulate your client’s scalp and

refresh their hair with The

Bluebeards Revenge range

of hair tonics, in Classic

and Cuban scents.

£9.99

bluebeardsrevenge.

co.uk

06 Mister Quarterly


TAKE

CONTROL

Create thicker, fuller looking styles that won’t flop with

new Bed Head For Men style builders.

Introducing Dense Up Style Building Shampoo, with

styling power for easy style creation and retention.

Shape and create with Press Up Styling Foam for 24

hour fuller looking hair, and Thick-Up Line Grooming

Cream for long-lasting texture without the weight.

Take control of your men’s business.

Email: eu.customerservice@tigi.com

or phone 0344 844 0944

www.tigi.com

BEDHEHADBYTIGI #cutstylegroom


#TRENDING

2018

JODY TAYLOR

Most Wanted Male

Grooming Specialist 2018

When his name was revealed on the stage at the 2018

Most Wanted Awards in the Natural History Museum, the

crowd erupted in celebration. To say Jody Taylor is a popular

winner of the Male Grooming Specialist trophy would be an

understatement. Self-effacing, laser-focused on his work and

supportive of others in the industry, Jody has, in the few

years since he left Toni&Guy and gone out on his own,

cultivated a dedicated following – there’s no ego, just talent.

Signed to Premier Hair & Make-Up, Jody has worked with

brands such as Dior, Louis Vuitton, Hackett London and Pretty

Green, and has editorial cuttings in his portfolio of the likes of V,

GQ and Interview. Now, for those who want a touch of that chilled

Jody vibe, there’s product range Taylored London, a collection of

three stylers that capture his aesthetic. But don’t mistake

his laid-back demeanour for a lack of passion. “In my

experience, you’re more respected if you trust

your own opinions,” he says. “You won’t

be remembered if all you do is

say yes.”

08 Mister Quarterly


ESSENTIAL

Say hello to American Crew ACUMEN, the new skincare and

grooming four-step regime-focused brand. It covers all a man

could want from Shower, Shave, Care through to Style,

and this assembly of awesomeness was created to

inspire excellence in men. It’s more than a regime; the

hope is to instil a ritual among men to help elevate their

look and impart a little self-assurance.

Anchored by a professional heritage,

American Crew

ACUMEN is a prestige

line formulated

exclusively for men

and their needs.

Prices start at £18

MR. Q DOES THE HARD WORK FOR

YOU, DELIVERING WHAT YOU NEED

TO KNOW, IN ASSOCIATION WITH

There are some moments

captured that just

distil every little aspect

perfectly… and this is a

brilliant example. Step

forward Chris O’Riordan

from ST4Men, part

of Irish salon group

Sean Taaffe – the Irish

American Crew All Star

Challenge winner. Want

a little of Mr O’Riordan’s

style? Apply American

Crew Boost Powder to

roots to add texture and

volume, layering in Fiber

Cream for hold and shine.

#MrQCrewCloseUp

ONE FOR THE ROAD…

Get your motor running… did you spot American Crew founder David

Raccuglia on his tour of the UK? His visit kick-started the Harley Davidson

and American Crew #stylefortheroad campaign. Bikes and barbers

gathered in London, Leeds and Glasgow with a roadshow that embraced

beautiful bikes, live model catwalks and interviews with David by American

Crew Elite members Alan Beak and Colin Petrie. As revealed in our last

issue, American Crew has teamed up with Harley-Davidson Motorcycles to

craft unique experiences and events for consumers worldwide. David, also

an editorial photographer, shot the upcoming advertising campaign, Style

for the Road, in Marfa, Texas. The images will now appear in advertising in

salons and barber shops around the world. “This collaboration with Harley-

Davidson is a milestone in the life of American Crew, which is very close to

its 25th anniversary,” said David. “We’re looking forward to connecting the

brands through our shared values of freedom and self-expression.”

Want to know more about how American Crew can boost your barbering? Call 020 7391 7440 or visit americancrew.com

AmericanCrewUK

Mister Quarterly 09


LET’S BE HONEST, THERE’S A

LITTLE TENSION BETWEEN

THE WORLD OF THE BARBER,

AND THAT OF THE MALE

GROOMER. THAT’S WHY

FORMER MOST WANTED

MALE GROOMING SPECIALIST

JONATHAN ANDREW WAS

KEEN TO COLLABORATE

WITH ADORED BARBER KEVIN

LUCHMUN TO ILLUSTRATE

THAT BOTH APPROACHES

CAN WORK IN HARMONY.

WITH AN EXCLUSIVE SHOOT

FOR MR Q, THE DUO SHOW

US WHAT THEY’RE MADE

OF… AND TALK ABOUT THEIR

APPROACH TO MODERN

MEN’S HAIR

PHOTOGRAPHY BY KEVIN LUCHMUN

10 Mister Quarterly


Mr Q: Why did you want to work on a shoot together?

Kevin Luchmun: I’ve known Jonathan for many years

and we’ve always admired each other’s work. We really wanted

to collaborate together and make art. There was no real

guideline; we wanted to create something cool and bounce ideas

off each other.

Jonathan Andrew: I’ve always been a big fan of Kevin’s work

and it was last year, when we were both up against each other

in the Most Wanted Awards, that I really thought about it.

Something you never really see is hairdressers or barbers just

getting together and sharing their respective skills. With this

shoot I wanted to work alongside Kevin doing what I do and, in

turn, get to see how he works and collaborate together to come up

with something fun and different.

Mr Q: What have you learned from working together?

JA: It’s always great to see someone so passionate about their

craft and to soak up all their energy. I learned so much about

photography and getting the image outside of a studio, which

was great. Also that we can come together in a crisis! Everything

that could have gone wrong with this shoot did, and we pulled it

all together.

Mister Quarterly 11


HAIR Kevin Luchmun and Jonathan Andrew. ASSISTANT Hayden Cassidy. STYLIST Vix Adams

KL: We work well together, and we’re pretty chilled. We loved

sharing our ideas, even though we had a bit of a ’mare in the runup!

But with everything that happens in life, it’s always subject

to change and we pulled it off with work that we both can be

proud of. We also had a helping hand from Hayden Cassidy, who

is an amazing barber and helped us with the prep.”

Mr Q: What would you like our audience to take away

from this collaboration?

KL: Work together and share ideas. You shouldn’t be in

competition against people, only yourself. It’s about creating cool

work and content that you can learn and share ideas from.

JA: Talk to someone you admire in the industry and see what

happens. I’m so grateful and fortunate that Kevin saw what

I saw and wanted to do something. It speaks volumes about

his character. I hope we inspire people to push themselves,

but, ultimately, it’s just to see people get away from the

‘competition’ label and collaborate. We all have so much to

share – I always want to keep learning and for me this is an

incredible way to do it.

12 Mister Quarterly


PROMO

LOSING IT

LOTS OF MEN LOSE SLEEP WORRYING ABOUT HAIR LOSS.

OFFER THEM HOPE WITH STOP & GROW BY HAIRDREAMS

Your male clients don’t want to live with hair loss, but the

stats show they’re highly likely to have to. According to

research, 40 per cent of men will have noticeable hair loss by

the age of 35, rising to 65 per cent by the age of 60, and 80 per

cent by the age of 80 – and to give you an idea of what it will

mean to them, 60 per cent say they would rather have more

hair than money or friends.

Well, there’s good news for your male hair loss sufferers:

Hairdreams has made giant strides towards finding an answer

for their troubles.

The Stop & Grow anti-hair loss system is formulated with

PHT-Complex, a scientifically proven active ingredient made

from plant-based phytohormones and Tetra G-Collagen.

It is an astonishing seven-times more effective at combatting

hair loss than the current world’s best-selling ingredient.

Stop & Grow is more than just a product – it’s a full system

capable of increasing the productivity of hair roots by up

to 23 per cent over 90 days; that’s the equivalent of 14,000

additional hairs.

Here’s how it works. As a Stop

& Grow salon, you use your

Hairdreams Microscanner to

analyse your client’s hair loss

situation and prescribe the best

treatment to counter it. There

are three different products and

treatments in the system for three

different kinds of hair loss:

Stop & Grow

offers hope to men

suffering from hair loss.

Make your clients’ dreams

come true by becoming

a Stop & Grow salon

stockist now.

PHT ELIXIR

The most powerful treatment with the

highest concentration of PHT Complex.

It reactivates roots and provides nutrients

the follicle needs to generate new hair.

PHT CONCENTRATE

The ‘little brother’ of the Elixir,

it contains 50 per cent of the PHT

Complex, making it perfect as a followup

treatment to the Elixir.

PHT TONIC

This tonic is perfect for helping to

prevent genetic hair loss, it also

helps maintain the results of the Elixir

and Concentrate.

To find out more, call +43 664 8485979 or visit stopandgrow.com

Mister Quarterly 13


SHOP TALK

POLE POSITION

RUFFIANS

A SHARP ATTENTION TO DETAIL HAS HELPED PUT

RUFFIANS AT THE FOREFRONT OF THE GROOMING WAVE

Ruffians Liberty

Ruffians may sound like it houses a scary

bunch, but rest assured it’s actually home

to an artistic and client-focused gang of

barbers and groomers. With a strategy to

create a true men’s lifestyle destination, the

attention to detail is what sets these shops

apart from your everyday barbers.

Under the sharp guiding eye of creative

director Denis Robinson, the group has

seen its quality cuts and services achieve

huge acclaim. Launched in Edinburgh back

in 2012, Ruffians now has five locations

(including one in Liberty London) and

a veritable trophy cabinet of awards,

including Most Wanted Best Salon Team

and Best Salon Experience.

Co-founder Andrew Cannon’s attention

to detail stems from his background in

branding, and has created an environment

that elevates a simple cut to the next level.

Barbers are allocated extra time to make

sure they give a proper consultation, and the

stores have an integrated vacuum system to

whisk away those pesky stray hairs.

Bit parky outside? Clients need not

worry, as coat warmers are nestled inside

the shops’ lockers. And its Scottish heritage

comes through loud and proud in its whisky

bars and Scottish oak cutting desks (not to

mention the Tunnock’s tea cakes available).

“I entered the world of hairdressing as

a customer, rather than as a hairdresser,”

says Andrew. “I was incredibly frustrated

with the lack of barber shops offering truly

exceptional levels of service. So, from day

one, the greatest driver behind everything

we do has always been our customers.”

And of those little touches that illustrate

the brand’s attention to detail, its the

Ruffians Pale Ale created by an Edinburghbased

craft brewery that Andrew has

the softest spot for. “We wanted to create

something completely bespoke to us from

taste to design. It’s very popular, too!”

Ruffians Covent Garden

14 Mister Quarterly


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

WAVE HELLO TO ROSS CHARLES AND HIS ROLLERS AS HE SHARES THIS MEN’S

LONG HAIR TECHNIQUE, EXCLUSIVELY ON CREATIVE HEAD EDUCATION

Book your tickets now

for Salon Smart 2019!

Think ink as Tom Chapman styles up a

storm with The Bluebeards Revenge

Watch the action from the Most Wanted

Awards 2018 in our exclusive video

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


CORDLESS DETAILER

Introducing the NEW Cordless Detailer as part of the Wahl 5 Star Series - the specialist

range of powerful, dynamic clippers and trimmers created to bring state of the art technology

right to your barbershop or salon.

EXTENDED WIDE

RANGE DETAILING

UNIQUE ADJUSTABLE TAPER LEVER ENABLES TRIMMING, BLENDING AND

TAPERING OF THE HAIRLINE

EXTRA WIDE

T-SHAPED BLADES

PRODUCE FASTER CUTTING RESULTS THAN STANDARD TRIMMER BLADES

ENABLING SUPER CLOSE TRIMMING, OUTLINES AND ACCURATE DETAIL WORK

CORDLESS

TO PROVIDE FLEXIBILITY AND FREEDOM OF USE WHEREVER YOU ARE


THE

COLLABORATORS

JOIN CREATIVE HEAD FOR AN EVENING OF CONVERSATION AND

INSPIRATION AS THE COTERIE RETURNS TO SCOTLAND

JENNIFER LINTON AND JOANNA MACDONALD

A contemporary image, a killer Instagram feed and a cool mix

of modern salon concepts – we talk to the co-creators of

Aberdeen salon Linton & Mac about mastering their market

PAUL PERCIVAL

Meet the music man! Frequently booked to work with pop

royalty including Rita Ora, Ellie Goulding and best mate Will

Young, Paul is also co-founder of London’s Percy & Reed salons

MONDAY 29 OCTOBER 2018

7PM UNTIL 10PM, EDINBURGH

£15 EARLY BIRD TICKET (LIMITED NUMBER AVAILABLE – BOOK BEFORE 15 OCTOBER)

BUY TICKETS AT CREATIVEHEADMAG.COM/STORE OR CALL 01434 610416

SINGLE TICKET £25 / TICKET BUNDLE (FIVE) £100

Price includes canapés on arrival, drinks all evening and a gift from BaByliss PRO


OUR FRIENDS

DALE HOLLINSHEAD, HAZEL & HAYDN

CHRISTIAN WILES, CHRISTIAN WILES HAIRDRESSING

52

CREATIVE HEAD


E L E C T R I C

AT AN EXCLUSIVE EVENT IN COLLABORATION WITH LEGENDARY PHOTOGRAPHER RANKIN AND ICONIC

SESSION STYLIST NICK IRWIN AND SPONSORED BY BABYLISS PRO, CREATIVE HEAD CELEBRATED ITS

INCREDIBLE AUDIENCE BY RANDOMLY SELECTING A FEW LUCKY READERS TO HAVE THEIR PORTRAITS

TAKEN, DURING AN ELECTRIC NIGHT AT RANKIN’S STUDIO. HERE’S SOME OF THE ACTION…

PHOTOGRAPHY BY RANKIN

KERI J HUNT, CATO HAIR SALON

CREATIVE HEAD

53


EMMA SIMMONDS, SALON 54

MITCHELL WILSON, LAUNDRY

54

CREATIVE HEAD


TOM FREAR, SPIRIT HAIR DESIGN

PHOTOGRAPHY RANKIN. HAIR NICK IRWIN, ASSISTED BY ELLIE BOND, PADDY MCDOUGALL,

PETER MELLON AND KATIE PRESCOTT USING BABYLISS PRO. MAKE-UP MARCO ANTONIO

TO SEE more coverage from the night,

visit creativeheadmag.com/events

CREATIVE HEAD

55


COOL

AS ICE

NEW YORK FASHION WEEK HAS SPOKEN AND BLUE

RULES THIS A/W18 – SO RELAX, YOUR CLIENTS’

CHRISTMAS SHOPPING IS SORTED, THANKS TO THE

GLISTENING GHD GLACIAL BLUE COLLECTION

TAKE INSPIRATION FROM the Jeremy Scott A/W18 show from New

York Fashion Week and go bold and blue this winter! Embrace icy hues

with the limited edition ghd glacial blue collection, featuring the new

ghd platinum+ styler, iconic ghd gold styler and ghd air hairdryer, all

dusted in a frosty hue straight from the catwalk. With this sparkling

capsule collection, your clients (and who they’re shopping for!) can

create a multitude of styles and enjoy healthier* and shinier** hair.

Because good hair days are for life with ghd, not just for Christmas.

Jeremy Scott A/W18

“The aim was to get the

hair to look as glossy

and shiny as possible,

so the ghd gold styler

created that intense

smoothness and shine.

The bold colour and

sharp finish created

hyper-real perfection that

was almost space-age”

EUGENE SOULEIMAN,

GHD FASHION WEEK AMBASSADOR

56 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

*Reduced breakage and two-times less colour fade versus a styler working at 230°C. **Versus naturally dried hair.

GHD PLATINUM+ STYLER

GLACIAL BLUE COLLECTION

Sparkling with a glistening blue makeover, the new ghd platinum+ styler is the world’s

first smart styler that predicts hair’s needs and adapts accordingly to maintain the optimum

styling temperature on all hair types. By recognising the thickness of hair and the speed at

which you’re styling, this styler delivers unbeatable results faster than ever before…

and personalised each and every time!

70% STRONGER HAIR*

20% MORE SHINE**

TWO-TIMES MORE COLOUR INTEGRITY*

FASTEST EVER HEAT UP TIME

GHD GOLD STYLER

GLACIAL BLUE COLLECTION

The best-selling ghd gold styler features

dual-zone technology for premium

performance, a modernised design for

smooth, snag-free styling, and delivers

unparalleled results. No wonder one is

sold every four minutes! With the frosty

blue makeover, it’s cooler than ever.

GHD AIR HAIRDRYER

GLACIAL BLUE

COLLECTION

The ghd air hairdryer

prides itself on precision,

and this limited edition

dryer is accented in

the coolest shade of

the season. With its

professional-strength

motor and advanced ionic

technology, ghd air delivers

exceptionally fast drying

and styling, while

reducing frizz, leaving

hair soft and silky.

Give Christmas added sparkle with the ghd glacial blue collection, the coolest way to fill those stockings. For more

information and to become a stockist, contact your ghd account manager or call 01924 423400 #ghdglacialblue

CREATIVE HEAD

57


FIT FOR

A QUEEN

HELP YOUR CLIENTS REIGN SUPREME THIS CHRISTMAS WITH

A SELECTION OF LUXURIOUS GHD GIFT SETS

58 CREATIVE HEAD


GHD LUXURY GIFT SETS

CREATIVE HEAD ADVERTORIAL

Perfect for... the girl who wants it all

DRY & STYLE GIFT SET

The perfect double act for party season or a surprise under

the tree, this features the classic ghd gold styler with dual-zone

technology and a ghd air hairdryer, as well as a heat mat.

Perfect for... the girl whose hair is her crowning glory

HEALTHIER STYLING GIFT SET

The world’s first smart styler, ghd platinum+ features

predictive technology that adapts to hair needs. Oh, and you

also get a paddle brush, clips and a heat-resistant roll bag.

GHD CLASSIC GIFT SETS

Perfect for... the girl who craves perfection

SMOOTH STYLING GIFT SET

Achieve sleeker, smoother and healthier hair thanks to the

ghd gold styler, which comes with a paddle brush, sectioning

clips and a heat-resistant bag. Santa, you spoil us…

Perfect for... the curl queen

LONG-LASTING CURL GIFT SETS

For curls that last as long as you do, choose the ghd creative

curl wand or the ghd soft curl tong gift set, each with an oval

dressing brush, sectioning clips, styling glove and heat mat.

GHD STOCKING FILLERS

Perfect for… the girl who’s always on the move

TRAVEL BRUSH & COMB GIFT SET

This style duo of ghd paddle brush and tail comb

are handbag essentials.

Perfect for... the ultimate jet-setter

FLIGHT TRAVEL HAIRDRYER GIFT SET

Does the queen of travelling frequent your salon?

Look no further than the ghd flight travel hairdryer.

For more information and to become a stockist,

contact your ghd account manager or call 01924 423400 #ghdunderthetree

CREATIVE HEAD

59


REIGN

SUPREME THIS

CHRISTMAS


#longlivethequeens #ghdglacialblue


DISRUPTORS

Do

Adjust

your

sets

We interrupt your regular programming

to bring you inspiration from businesses

that are anything but average

62

CREATIVE HEAD


In association with

REMEMBER LIFE BEFORE AMAZON? BEFORE

NETFLIX, ASOS, AIRBNB AND UBER? OF COURSE

YOU CAN – IT WASN’T THAT LONG AGO – BUT

COULD YOU IMAGINE GOING BACK?

THESE BRANDS ARE

DISRUPTORS – of the

norm, of the expected,

of the status quo.

They have managed

to circumnavigate the

customer’s expectations

to produce something that

you can’t believe you ever

lived without. The beauty

space has seen a lot of

brands change how people

shop, seemingly forever.

We’re looking at you

Birchbox, with your trybefore-you-buy

appeal; at

Deciem, for going straight

to source; at Glossier for

building a brand out of an

editorial audience, rather

than trying to attract one.

Here’s how to interrupt

the normal…

OF COURSE, YOU’VE GOT TO GET SOCIAL

Having a touch of social savvy about your salon is crucial. Capitalising on new media methods

and messaging can make all the difference when shouting about your brand. Breakout beauty

brand Glossier’s showroom in NYC is designed as much for selfies as it is sales, but the

numbers don’t lie – up to 70 per cent of Glossier’s sales come from peer referrals, driven hugely

by those Insta-worthy images. A level of retail entertainment, or ‘retailment’, is imperative

when setting yourself apart from other salons. Think about what aspects of online shopping

consistently disappoint – clunky interfaces, a lack of space for questions and answers.

A genuine human element in retail will always beat a digital void. There is no space, or excuse,

for a ‘one-size-fits-all’ approach in our modern consumer landscape anymore.

Glossier showroom

NOT QUITE A DISRUPTOR? MAYBE YOU’RE A CHALLENGER

It’s understandable that having this almost punk attitude

might just be a bit too strong for many businesses, and

that’s okay, you can still find inspiration and perhaps be

a Challenger brand. They have a strong story, ingredient

or message, and aren’t afraid to champion them. They’re

working faster and smarter but still function, produce or

retail in the same sort of way as traditional brands, albeit with

clever marketing, strong branding or media.

Think Christophe Robin, and his in-the-know experience

feeding directly into their formulations, or evo and its

new show-stopping ‘Don’t Buy It’ campaign, encouraging

consumers NOT to consume and purchase products

unnecessarily, or to buy in to marketing guff. Challenger

brands keep things interesting, pushing forward.

True disruptors, on the other hand, are busy forging new

ground. It’s often hard to compare them to other brands,

because they’re playing by different rules to everyone else.

They’re often tech-led, with a focus on product development

rather than marketing. Take Tangle Teezer, which stripped

down a hairbrush and created something new. Whether you’re

a challenger or a disruptor at heart, thinking outside the box

is the best way to stand out.

CREATIVE HEAD

63


BLOWN

AWAY…

DISRUPTORS CREATE FOR THE SAKE OF LIFE-CHANGING INNOVATION. THAT’S WHY DYSON

CREATED THE NEW SUPERSONIC HAIR DRYER PROFESSIONAL EDITION – A DRYER THAT’S

TRULY SUPERB FOR YOU, YOUR CLIENTS AND FOR THE HAIR HEALTH OF THE NATION

DISRUPTORS CHANGE THE game and play

by new rules – they enter a marketplace and

set heads spinning. Dyson is the perfect

example of this – having transformed UK

homes and offices with bagless cleaners,

bladeless fans and efficient hand dryers, it has

now performed the same miracle on your most

essential piece of kit – the hair dryer.

Before Dyson, most hair dryers were – in the

eyes of leading engineers – dumb things: noisy,

heavy, non-ergonomic and delivering blasts

of excessive heat damage to hair. The team at

Dyson was convinced there was a better, more

intelligent way. The company spent £56 million

building specialist hair labs at its Cotswolds

HQ and four years conducting painstaking

research to look at everything from air flow

dynamics to hair’s cellular structure.

It took 582 prototypes before those Dyson

perfectionists were satisfied. The Dyson

Supersonic hair dryer Professional edition is

version number 583. And it’s worth the wait:

a premium hair dryer that’s been engineered

exactly to your needs – and delivering a whole

new blow-dry experience.

We know that you pride yourself on

offering exceptional client service every time

someone sits in your chair. Now let your Dyson

Supersonic hair dryer Professional edition

make you a game-changer all over again.

“Dyson engineers have

created the perfect tool

for a professional stylist.

Hair health is really

important to me and I

love knowing that I can

trust this dryer to protect

my clients’ natural shine.

It never leaves my side!”

LARRY KING,

LARRY KING SALON, LONDON

“My clients deserve the

best, so it’s important we

set the standard and give

proper thought to the hair

they wear every day. Take

a Dyson Supersonic hair

dryer Professional edition

for two weeks and you’ll

be converted”

DYLAN BRADSHAW,

DYLAN BRADSHAW SALON, DUBLIN

MOST WANTED EXCEPTIONAL STYLIST

2016, 2017 AND 2018

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CREATIVE HEAD


Intelligent Heat Control measures the temperature 20 times a second,

intelligently controlling the heating element to avoid extreme heat.

Hair is left shinier and less susceptible to damage and breakage.

Patented Air Multiplier

Technology amplifies

the volume of air

drawn into the motor

by three to produce

a high-pressure,

high-velocity jet of

air that’s angled at

20 degrees for

perfectly controlled

precision styling.

CREATIVE HEAD ADVERTORIAL

Three precise speed

settings (Fast,

Regular and Styling)

and four precise heat

settings, ranging from

28˚C constant cold to

100˚C mean you can

deliver a personalised

blow-dry every time.

Three rotating, super-strong magnetic

attachments control the airflow and

help you keep frizz and flyaways at bay:

The Styling concentrator with its wide,

thin nozzle; the Smoothing nozzle that

quickly removes excess water and dries

hair smooth with a gentle touch; and the

Diffuser, which simulates natural air-drying

to produce gorgeously defined curls.

A Quiet Mark means you can

actually enjoy a conversation

with your client and you won’t

battle against a wall of noise

every hour of your working day.

The digital V9 motor is sixtimes

faster than other hair

dryer motors and it’s hidden

in the handle to provide better

balance when you’re working.

The Supersonic filter can

handle all the super-hold

hairspray you and your

colleagues can muster, and

it’s removable and washable

to extend the life of your dryer.

A little light tells you when it’s

time for a clean.

ARE YOU READY TO GO SUPERSONIC? FOR AN EXCLUSIVE STYLIST PRICE CALL DYSON ON 0800 3457788.

TO FIND OUT MORE, VISIT DYSON.CO.UK/PROFESSIONALHAIRCARE #DYSONPROHAIR

CREATIVE HEAD

65


#Disruptors

bebop salon

Rip it up and

start again

what What are you waiting for?

YOU’D BE WRONG to think that it’s only

millennials who are interested in Disruptor

brands. Consumers can be grouped into

five categories, according to analysts

ResearchLive. The image-conscious Too

Cool For School group are the trendwatchers

likely to cause a buzz. Then there

are the Go-getters, who are outgoing and

always keen for something new, while the

Nonchalants enjoy investing in brands that

really fit with their lifestyle. In each of these

disruptor-receptive groups, a fifth of them

are aged 55+. Many millennials actually

fall in the Mainstreamers group, clustered

around averages for value and convenience,

or the cautious Tried & Tested group.

To tease away customer loyalty from rival

brands, Disruptors have to amplify the

competition, innovate with purpose and

meet a real need.

A REBELLIOUS HEART

“A new generation of entrepreneurs and stylists are coming through that

doesn’t accept that the hierarchy of salons is set in stone,” says PELO

Hairdressing’s Denise McLean. At bebop salon, it’s challenged traditional

salon concepts by embracing gender neutral pricing and cruelty-free and

vegan products, opting for R+Co. “In an age of brand saturation, we wanted to

update and change the idea of what a salon is,” explains co-owner Pont Smith.

“It took a while for guys to come into the salon as some were intimidated by

the price, but when we explained our concept, a lot of them gave us a go.”

Indeed, you have to keep pace with the team and your clients, and often

that means reassessing your business model and your partnerships. Take

Hairstory as an example – not only disrupting the very concept of how salons

and clients cleanse hair with its New Wash single solution strategy, it also sells

its capsule collection online but rewards its salons 25 per cent for each sale, so

that they’re not losing out to beauty etailers elsewhere.

From Sophia Hilton’s revolutionary Not Another Salon (and its emerging

sub-brands) to multi-concept salon spaces (looking at you Radio, Laundry,

TINT…), today’s hairdresser needs to challenge the idea of ‘salon’ and the

services they offer to win customer loyalty on a high street packed with rivals,

all vying for the same audience and the same pound. It’s time to think again…

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SKYLER LONDON

The colour salon causing a stir…

In the hair industry it’s colour that’s causing most of the disruption right now. With

colour-only salon Skyler London, Skyler McDonald is pioneering the next generation

of salon services, reacting to that gap in the market when she noticed consumer

interest was more focused on colouring hair than a cut. “I’ve seen a huge shift in how

clients think about their hair,” she says. “Many people want their colour done more

frequently than a cut. So I spent the last two years talking to as many people as I

could about what would make the perfect colour salon – the result is Skyler London.”

It features The Kaleidoscope Club payment option, offering guests colour services

as often as they need through fixed monthly payments, the Self-Dry Zone for blowdrying

and the Blast Zone, which features powerful wall dryers, perfect for anyone in

a rush. There’s also the 360-degree Reveal Zone, a mirrored room with the ability to

change the light and see your colour from every angle. She admits that, along with

colour director Lloyd Court, she has taken a risk, but that the concept and execution

has become “a real game changer”. And we didn’t even mention the salon’s slide…

DYSON

Blowing away boring

The launch of Dyson’s Supersonic hair dryer sent

shockwaves throughout the beauty industry. Over four

years, a team of 103 engineers, stylists and scientists

covered everything from airflow dynamics to hair’s

cellular structure – running tests on nearly 1,625km

of hair. Loved by many, the brand could have sat back

and relaxed. might have launched limited editions

and called it a day. But Dyson wasn’t satisfied. Taking

feedback from hair stylists across the world, including

Larry King, Most Wanted Exceptional Stylist Dylan

Bradshaw and Instagram legend Jen Atkin, Dyson’s

engineers headed straight back to the lab. The result?

The Dyson Supersonic hair dryer Professional edition.

After countless prototypes the engineers settled on a

balanced weight that feels natural and light in hand, and

an even more powerful motor that doesn’t drown out

conversation. Most importantly, the detachable, washable

filter was re-designed to better handle the

daily challenges of the salon. Tom Crawford,

global research and development director of

personal care for Dyson, says: “To design a

hair dryer for professionals, our engineers

first had to understand the working habits

and environments of hair stylists globally.”

And with the Dyson Supersonic hair dryer

Professional edition, they got it just right.

From left: Larry King, David

Gandy, James Dyson and

(inset) Dylan Bradshaw

CREATIVE HEAD

67


Re-engineered

for professionals.

The new Professional edition


Pulse-width modulation

Enables precise control

of heating element.

Air Multiplier technology

The volume of the air drawn

in is amplified by three times,

producing a high-pressure,

high-velocity jet of air.

LED indicators

Clearly shows selected

settings, and filter

cleaning prompt.

Protects hair from

extreme heat damage

Intelligent heat control

measures air temperature

20 times a second.

Precise settings

3 speed settings

and 4 heat settings,

including cool shot.

Annular element construction

Annular double-stack heating element

allows a compact barrel without

compromising heat generation.

Negative ions

Charged particles

in the air reduce

static in the hair.

Re-engineered

Professional

concentrator

Wider and thinner

for precision styling,

with cool grip edges.

Increased

magnetic strength

2x stronger magnetic

attachments,

for secure 360° hold. 1

1

Compared to consumer model.

Airflow exit

Aperture design reduces

air rush noise.

Constructed from liquid

crystal polymer to ensure

thermal stability.

Acoustically tuned

One inaudible frequency.

Quiet Mark accredited.

Light in the hand

The 27mm diameter motor

is uniquely positioned in the

handle, for balance.

Fast drying

Dyson digital motor V9

spins at up to 110,000rpm.

Vibration sound reduction mount

A rubber isolation mount prevents the

motor from vibrating against the inside

of the handle, reducing the transfer of

noise between the motor and the case.

Improved filter,

built for salons

Magnetic, removable

and washable, with

filter cleaning brush.

Longer cable

3.3 metres, for

freer movement.

Only at

dyson.co.uk/professionalhaircare

#dysonprohair


#MWIT18

HELPING

HANDS

MOST WANTED AWARD FOR INNOVATION 2018 WINNER STEWART ROBERTS AND HIS

TEAM THOROUGHLY IMPRESSED THE JUDGES WITH THEIR MISSION TO DELIVER WHAT

COULD BE A LIFE-CHANGING SERVICE, HAIRCUTS4HOMELESS

A TRUE TESTAMENT to the power of the ripple effect,

Haircuts4Homeless’s inauspicious beginnings have grown

into a multi-national organisation. With more than 40 projects

in the UK and Ireland now in operation, hairdresser Stewart

Roberts, owner of Stewart Roberts in Stanford-le-Hope in

Essex, had a humble dream to support vulnerable people

that has now influenced thousands of lives. With the help

of 300 volunteers, the Haircuts4Homeless team members

have given more than 35,000 haircuts to those affected by

homelessness – a worthy winner of the 2018 Most Wanted

Award for Innovation.

Started almost three years ago following his volunteer

work with addicts, Stewart’s inspiration came from a fellow

hairdresser in the US who was offering haircuts on the

streets. Stewart teamed up with The Salvation Army, donating

his time and tools to give haircuts to the drug and alcohol

dependent. From a simple Facebook group word soon spread,

and before he knew it they were popping up in three or

four locations across the south-east, with the help of fellow

hairdressers. While there have been other stylists offering

their skills, Stewart’s Haircuts4Homeless team is trying to

unite everyone into a reputable, safe service, working with

shelters up and down the country.

The number of rough sleepers across England has

more than doubled since 2010 – and beyond that there are

thousands more in statutory or ‘hidden’ homelessness. By

trying to promote awareness and intervention at the earliest

possible stage, Haircuts4Homeless is attempting to turn the

tide on these rising trends.

While it may seem small, the simple message that a haircut

can change a life clearly resonated with Most Wanted judges.

The charity is looking to reignite a flame that has gone out in

clients with a simple haircut, a catalyst to unleash a person’s

potential and empower them to change their circumstances.

Whether it’s smartening up for a job interview, bolstering

self-esteem or easing the crushing loneliness and isolation that

many feel as forgotten members of society, Haircuts4Homeless

volunteers create a noticeable difference in the attitudes of

their patrons – both in themselves and from others.

It’s not just hairdressers who are volunteering their time

and effort, the consistency and welcoming attitude of the

volunteers has helped to build up a level of trust which has

been lacking in the lives of homeless people. Stewart Roberts’

team provide a friendly ear and a comforting voice to the

problems of this marginalised group.

Stewart sought to grow his project by reaching out to

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CREATIVE HEAD


2018

homelessness services in Romford, Ilford, Leeds, Portsmouth

and Clacton-on-Sea, urging an integrated approach with

their own initiatives. The blend of these beneficial services

has helped the enterprise expand across the country, with

more locations expected to launch in the

coming year.

“I’ve been hairdressing for 40 years,

and to be frank about five years ago,

as a salon owner I’d fallen out of love

with the industry, I was beat,” says

Stewart. “Four years ago I did my first

haircut in a homeless shelter. It’s been

a personal journey as much for me as

for the people whose hair I’m cutting

and it’s made me fall back in love with

hairdressing. There’s something so

pure about doing something for someone

else for no reward. They have lives you can’t

imagine. This is only the beginning...”

What this initiative has achieved is exemplary,

and it’s great to see it recognised for its efforts –

although we know an award pales in comparison with

the visible lift its clients get.

CREATIVE HEAD

71


TO CELEBRATE TALENT

ACROSS THE AVEDA

SALON NETWORK, THE

BRAND IS RUNNING A

SERIES OF #AVEDAARTIST

COMPETITIONS, WHERE

STYLISTS ENTER CREATIVE

IMAGES ON SOCIAL MEDIA

WITH A CHANCE TO WIN

A SHOOT DAY MENTORED

BY ONE OF THE AVEDA

ARTISTIC TEAM. WINNERS

EMMA ENGLISH FROM

JOSHUA TREE AVEDA

CONCEPT SALON & SPA;

MIA MOYERS FROM HAIR

AT 58; AND BECKY TZ OF

BUTCHERS SALON WERE

INVITED TO DIRECT THEIR

OWN SHOOT AT AVEDA

IN CENTRAL LONDON.

AND TO MAKE IT EVEN

MORE FUN, THE THEME

WAS THE ’70S AND A

CHANCE TO RECOGNISE

AND CELEBRATE THE

40TH BIRTHDAY OF AVEDA

ITSELF. WHAT WOULD THE

AVEDA ARTISTS CREATE?

I FEEL

72


CREATIVE HEAD ADVERTORIAL

LOVE

PHOTOGRAPHY BY DANIEL SIMS

73


"I ENJOYED MY FIRST #AVEDAARTIST

EXPERIENCE SO MUCH THAT I ENTERED

AGAIN… BUT NEVER EXPECTED TO WIN!

I LOVE BEING BACK ON SET AND THE

CREATIVE FREEDOM OF TAKING A LOOK

FROM INSPIRATION TO FINISHED SHOT”

EMMA ENGLISH,

JOSHUA TREE AVEDA CONCEPT SALON & SPA

@EMMAENGLISHHAIR @AVEDAJOSHUATREE

“WE WENT WITH BIG, HIPPY

HAIR REFERENCES. NATURAL

TEXTURE, TEASED OUT CURLS

AND BRUSHED-THROUGH AIRY

VOLUME, ALL HELD IN PLACE WITH

AVEDA AIR CONTROL HAIRSPRAY.

THIS IS MY FIRST SHOOT AND I WAS

SO NERVOUS! IT’S BEEN BRILLIANT

THOUGH, IT’S REALLY ALLOWED ME

TO BE CREATIVE IN A DIFFERENT WAY

OUTSIDE THE SALON AND I CAN’T

WAIT TO DO MORE. MY WHOLE SALON

IS EXCITED ABOUT ME BEING HERE –

THEY’RE ALL SHARING IT ON INSTAGRAM!”

MIA MOYERS,

HAIR AT 58

@MIAMOYERS_HAIR @HAIRAT58


“RATHER THAN THE TYPICAL FARRAH

FAWCETT FLICKS, I WANTED TO GO FOR

SOMETHING MORE CURRENT.

I USED A LOT OF AVEDA PURE

ABUNDANCE ON THE ROOTS AND

DRIED IN BEFORE ADDING PLENTY

OF DRY SHAMPOO. THIS IS MY FIRST

SHOOT EXPERIENCE SO I WAS A BIT

APPREHENSIVE, BUT I'VE ABSOLUTELY

LOVED IT – IT’S SO EXCITING”

HAIR: EMMA ENGLISH, JOSHUA TREE AVEDA CONCEPT SALON & SPA; MIA MOYERS, HAIR AT 58; AND BECKY TZ, BUTCHERS SALON.

AVEDA CREATIVE DIRECTION: JACK CUNNINGHAM-ROSE (@MISTERHAIRCOLOUR) AND LUKE CASTILLO (@LUKECCASTILLO).

MAKE-UP BY LUCY BROGGIO (@LUCY.BROGGIO_MUA). PHOTOGRAPHY BY DANIEL SIMS (@SIMSNOTEBOOK)

CREATIVE HEAD ADVERTORIAL

BECKY TZ,

BUTCHERS SALON

@HOLOGLAMHAIR @BUTCHERSSALON

GO ONLINE to see all the competition

entries, search #avedaartist on

Instagram, or visit @AvedaUK

75


THE UK’S THE LEADING UK’S LEADING TOOLS TOOLS SUPPLIER SUPPLIER

2018/19 CATALOGUES

COMING SOON SOON

Reserve your Reserve salon catalogue your salon or catalogue our first or exclusive our first Barber’s exclusive catalogue Barber’s now catalogue now

by emailing by sales@coolblades.co.uk emailing sales@coolblades.co.uk with your name with your and address. name and address.

*

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NEXT DAY DELIVERY NEXT DAY DELIVERY

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FREE UK DELIVERY FREE UK DELIVERY

OVER 7,500 OVER PRODUCTS 7,500 PRODUCTS

01253 893 01253 091893 091

COOLBLADES.CO.UK

* ORDER BEFORE 2PM. TERMS * AND ORDER CONDITIONS BEFORE 2PM. APPLY, TERMS SEE WEBSITE AND CONDITIONS FOR DETAILS. APPLY, ** SEE ON WEBSITE ORDERS OVER FOR DETAILS. £50, EXCLUDES ** ON ORDERS FURNITURE. OVER £50, EXCLUDES FURNITURE. All information and prices are All correct information time and of printing prices are and correct subject at to time change of printing without and notice. subject to change without notice.

Dozens of new Dozens products of from new a products huge range from of a brands huge range including: of brands including:


TAKARA BELMONT TAKARA APOLLO BELMONT 2 APOLLO 2

2 large waist pockets 2 large take waist clippers pockets and water take clippers and water

One of the world’s One most of iconic the world’s barber most chairs… iconic barber chairs…

sprays, with riveted sprays, leather with loops riveted for clips. leather 2 loops for clips. 2

chest pockets are chest ideal for pockets combs are and ideal scissors. for combs and scissors.

• 360º (lockable) rotation • 360º (lockable) rotation

• Synchronised reclining • Synchronised back rest reclining and raising back rest and raising

Adjustable leather Adjustable straps with leather straps with

foot rest foot rest

bronzed, heavy duty bronzed, studs, heavy duty

COOLBLADES

studs,

COOLBLADES

• Recline lever on • both Recline sides lever on both sides

rivets and buckles. rivets and buckles.

EXCLUSIVE EXCLUSIVE

• Spring-loaded seat • Spring-loaded cushion seat cushion

• Adjustable and removable • Adjustable head and rest removable head rest

3 colours: Sand, Chocolate 3 colours: or Sand, Maroon. Chocolate or Maroon.

• Japanese heat-pressed • Japanese or stitch-sewn heat-pressed or stitch-sewn

WAHL 5-STAR WAHL CORDLESS 5-STAR SENIOR CORDLESS SENIOR

upholstery upholstery

£39.95 each £39.95 each

• Cast-iron metalwork • Cast-iron metalwork

Powerful American Powerful barber’s American classic with barber’s lithium classic with lithium

• Upholstered padded • Upholstered arm restspadded arm rests

ion technology and ion a thin technology profile blade and a that thin can profile blade that can

• Integrated gown • rail Integrated gown rail

be zero overlapped be via zero the overlapped taper lever via for the close taper lever for close

• Belmont-branded • Belmont-branded foot rest with stopper. foot rest with stopper.

cutting and precision cutting fades. and precision fades.

From £1,849

From £1,849

PERFECT FOR

BARBERING

CRICKET RPMCRICKET RPM

Precision designed Precision to shape designed to shape

the perfect finish with the perfect double-return finish with double-return

bristles with reinforced bristles ball with tips reinforced that ball tips that

won’t tangle, split won’t or break tangle, hairs. split or break hairs.

3 sizes: 8 Row, 123 Row sizes: or 812 Row, 12 XL. Row or 12 Row XL.

£3.89 each / £10.50 £3.89 set each of 3/ £10.50 set of 3

Run time: 70 minsRun time: 70 mins

Charge time: 70 mins Charge time: 70 mins

Cutting length: 1–3.5 Cutting mmlength: 1–3.5 mm

PERFECT FOR

BARBERING

Supplied with 10 of Supplied Wahl’s super-tough with 10 of Wahl’s premium super-tough premium

cutting guides (#1-8, cutting #½ & guides #1½)(#1-8, and a flat #½ top & #1½) and a flat top

comb.

comb.

£123.99

£123.99

BEST

SELLER

KOBE BARBER KOBE WAX BARBER APRON WAX APRON

BEST

SELLER

YS PARK 365 YS PARK 365

Gradual narrowing Gradual of teeth narrowing pitch for of teeth pitch for

control. Oval-shaped control. teeth Oval-shaped for more teeth for more

effective colouring. effective colouring.

White, Carbon Black. White, Carbon Black.

KOBE GALAXYKOBE GALAXY

The newest addition The to newest the addition to the

Professional range, Professional the Kobe Galaxy range, is the a long, Kobe Galaxy is ALYON a long,

black scissor with black sword scissor blades with for those sword who blades for those who

like a bit more power like in a bit their more cut. power in their cut. Lightweight and

powerful with a

Lightweight and

powerful with a

Razor sharp, convex Razor blades sharp, are convex handmade blades from are handmade built-in from silencer and built-in silencer and

the highest quality the Japanese highest 440C quality high Japanese carbon 440C high carbon “Air Ionizer Tech” ionic “Air Ionizer Tech” ionic

steel and feature ergonomic steel and feature offset ergonomic handles and offset handles technology. and technology.

finger-adjustable tension finger-adjustable screw for tension ultimate screw for ultimate

control and comfort. control and comfort.

• Motor: 2250 watts • Motor: 2250 watts

• Airflow: 84 m3/hr • Airflow: 84 m3/hr

The Kobe Galaxy comes The Kobe with Galaxy Kobe’s comes lifetime with Kobe’s lifetime • Soft switches • Soft switches

manufacturing warranty manufacturing and free warranty servicing and for free servicing • 2 speeds for / 4 heat • settings 2 speeds / 4 heat settings

two years. two years.

• Cold shot button• Cold shot button

• Colours: Matt Black, • Colours: Matt Graphite, Matt Black, Matt Graphite,

Available in 6.5 or Available 7.0 inches.

6.5 or 7.0 inches. Bronze and Blue. Bronze and Blue.

£149

£149

PARLUX

£108

PARLUX

ALYON

£108

180 mm.

£10.99

MORGANS

CLASSIC

POMADE

Intensely moisturising Intensely made moisturising with almond made oil and with almond oil and

shea butter and fragranced shea butter with and coconut fragranced and with coconut and

sandalwood. sandalwood.

100 g £4.55

180 mm.

£10.99

MORGANS

CLASSIC

POMADE

100 g £4.55


78

CREATIVE HEAD


Tie me up,

tie me down

DESIGNERS SUCH AS TOM FORD, ASHISH AND SIMONE ROCHA EMBELLISHED AND ADORNED HAIR TO

STUNNING EFFECT ON THE CATWALKS THIS SEASON. SO TO CELEBRATE THE LAUNCH OF THE NEW TAYLOR

TAYLOR LONDON SALON AT LIBERTY, LEAD CREATIVE STYLIST AND COLOUR DIRECTOR ZOË IRWIN – THE

NEW 2018 MOST WANTED CREATIVE TALENT – HAS UNVEILED A CHIC COLLECTION OF DISTINCTIVE LOOKS

THAT WEAVE IN ICONIC LIBERTY PRINTS AND SCARVES. TOTALLY PRINTS CHARMING…

PHOTOGRAPHY BY LIBERTY PHOTOGRAPHY TEAM

CREATIVE HEAD 79


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CREATIVE HEAD


HAIR CREATIVE DIRECTION Zoë Irwin, Taylor Taylor London. STYLING Jenny Persson and Chie Sato.

MAKE-UP Eoin Whelan. CLOTHES STYLING Octavia Coates using pieces from the current Liberty collection.

MODELS Zoë from Named Models, Weini Haile, Annoushka Reger-Claremont, Jasmine Cleo, Sophie Ellen-Young

2018

CREATIVE HEAD 81


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THE GIRLS

YOUTHFUL AND FRESH, GIRL BY ADAM REED, PAUL PERCIVAL, ELLENORA DEAN AND THE

PERCY & REED ART TEAM GETS PLAYFUL WITH COLOUR, PRECISION CUTTING AND RAZOR WORK

PHOTOGRAPHY BY CAMERON MCNEE

CREATIVE HEAD 83


84

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CREATIVE HEAD 85

HAIR Adam Reed, Paul Percival, Ellenora Dean and the Percy & Reed Art Team. MAKE-UP Katie Moore


86

CREATIVE HEAD


L E A R N I N G

C U R V E

A STORY OF REPETITIVE PATTERNS AND FORMS INSPIRED BY SYMBIOSIS

FOUND IN NATURE, FRACTALS BY SWEDEN’S ANNIE ANKERVIK IS A

CELEBRATION OF BRAIDING ALONGSIDE SCISSOR-OVER-COMB WORK

PHOTOGRAPHY BY LINDA ANDERSSON

CREATIVE HEAD 87


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CREATIVE HEAD 89

HAIR Annie Ankervik. MAKE-UP Lina Hasselgren. STYLING Sandra Ekenstam


Like a fine wine! Here’s to

hoping we mature as well as

this #gentleman has!

It List The Entrepreneur 2018! Can I put

this next to my under-9s player of

the year trophy? #winner #MWIT18

Outside the Natural History

Museum for #MWIT18

Celebrating inside

the Airstream

#MWIT18

In the

frame

Phil Benton, founder of douce

(@douceuk) and winner of The It List

Entrepreneur 2018, snaps away

With Most Wanted Best New

Salon winner, @kycutwilson

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Waves of envy

about these locks

On ITV News talking about

douce and The It List!

The #ProudParents

Meet the ultimate mobile

hair salon #douce

With brilliant barber

@kevinluchmun

90

CREATIVE HEAD

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