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NEWS<br />
Adina Watches Polocrosse timekeeper<br />
Visitors at the International <strong>Jeweller</strong>y Fair<br />
were treated to some horsing around when<br />
Adina Watches invited two special guests<br />
to the Sydney ICC.<br />
The Queensland-based watch company<br />
invited retailers to pose with two<br />
polocrosse horses to announce its<br />
partnership with the Polocrosse World<br />
Cup 2019.<br />
Dubbing its role as the official timekeeper<br />
of the event, Adina Watches general<br />
manager Grant Menzies said the horses’<br />
presence created quite a spectacle.<br />
“The announcement was a few weeks ago<br />
to the national media, but we kept it under<br />
wraps in the trade as much as we could<br />
with the view to make an impact at this<br />
year’s International <strong>Jeweller</strong>y Fair. The hope<br />
was to create a bit of novel excitement and<br />
some theatre at the Fair. I feel we certainly<br />
achieved that,” he said.<br />
The company had originally been<br />
in negotiations focused around the<br />
Polocrosse organisation purchasing<br />
custom-made watches for the event. But<br />
Menzies said as the deal unfolded it was “a<br />
perfect fit” and “to secure the naming rights<br />
THE ADINA WATCHES TEAM AT IJF <strong>2018</strong><br />
of a World Championships is a real coup<br />
for Adina.”<br />
“Watch manufacturers have always been<br />
heavily involved in sport, as is so often the<br />
case the difference between winning and<br />
losing can come down to a hundredth of a<br />
second. It is having the ability to time these<br />
events where the real prestige lies,” he said.<br />
“For us the prestige is not only having<br />
the ability to time an event, but to find a<br />
sport that is solid fit for our brand and one<br />
which adds real value to who we are. The<br />
Polocrosse World Cup does exactly this on<br />
a number of levels.”<br />
‘Unprecedented’ diamond yield in WA<br />
A single drill hole has yielded more<br />
than 1,100 diamonds just 50km north of<br />
Ellendale Mine in Western Australia.<br />
Lucapa Diamond Company unearthed<br />
the diamonds in a 187kg sample of drill<br />
core during its operation at Brooking<br />
Mine, 1,800km north of Perth. Chairman<br />
Miles Kennedy told ABC News the<br />
“unprecedented” find was the company’s<br />
second significant discovery since it began<br />
drilling for lamproite at Little Spring<br />
Creek last year.<br />
“It is three times as good as the<br />
first sensational find, so these two<br />
results together basically confirm that<br />
we certainly have one diamondiferous<br />
lamproite,” he said.<br />
“It’s early days, but it looks as if we have<br />
found Australia’s next diamond field and if<br />
that is the case, this is the beginning of a<br />
very long and happy developing story.”<br />
Kennedy established Ellendale Mine almost<br />
25 years ago and said advancements in<br />
technology have assisted in the mining<br />
company’s operations. Since Kimberley<br />
Diamond Company was placed under<br />
administration at Ellendale mine in<br />
2015, Kennedy and the team at Lucapa<br />
have closed in on surrounding areas by<br />
conducting geophysical mapping surveys.<br />
“We were able to find and mine diamonds<br />
at Ellendale, we also explored the Brooking<br />
Little Spring area [but] we didn’t have<br />
the great geological tools like we have<br />
today,” he said.<br />
“As it turned out, we missed these targets<br />
by a kilometre [and] the new tools seem<br />
to be indicating that this is in fact a whole<br />
new discovery.”<br />
The company used helicopter driven<br />
technology to survey the Brooking Mine<br />
project that assisted in identifying 11<br />
additional drilling targets within a 10km<br />
radius of Little Spring Creek.<br />
+ MORE BREAKING NEWS<br />
JEWELLERMAGAZINE.COM<br />
14 <strong>Jeweller</strong> <strong>October</strong> <strong>2018</strong>