Home Textile September 2018

6
HTE
It’s a small
world indeed!
What a crazy run we have been experiencing in last 30 days
or so. We have recently covered very important shows of the
home textile industry starting with CIFF in Shanghai, Maison &
Objet in Paris, and ended up with MoOD in Brussels. We are
now running to Moscow for Heimtextil Russia and will be local
with Sleep Well Expo Istanbul and Home&Tex Istanbul with this
issue of September 2018.
Heimtextil Russia is the one and the only specialized trade
fair in Russia for home and interior textile and it is the largest
business platform of the Russian textile industry. It is a trend
barometer for the world textile trends, central business platform
or the textile industry and, of course, the best collections
of textile for home, hotels, restaurants, offices and other
premises.
Getting localized right after Heimtextil Russia we will make a
heavy distribution of this issue of the magazine at our own
show SLEEP WELL EXPO and HOME&TEX which will concurrently
be held in Istanbul, 26-29 September 2018.
Home&Tex HOME&TEX will bring together the contract textiles,
home textiles, and decoration world for the 6th time. Over 590
high-end brands will present their latest collections in contract
textiles, fabrics, upholstery, home furnishing, home textile,
floor and wallcovering, decorative items, houseware and lightings
to the visitors in an elegant and refined atmosphere.
Group Chairman
Publisher
General Manager
Editor
Responsible
Editor
Advisory Board
Editorial Consultants
Advertising Manager
Advertising Coordinator
Correspondents
Art Director
Design&Graphics
Chief Accountant
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Ayça Sarıoğlu
Yusuf OKÇU
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Prof. Dr. Ismail KAYA
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Emir Omer OCAL
(emir.ocal@img.com.tr)
Omer Faruk GORUN
(fgorun@ihlas.net.tr)
Elke ARORA
Tolga Çakmaklı
(tolga.cakmakli@img.com.tr))
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Mustafa AKTAS
(mustafa.aktas@img.com.tr)
Our next stop after all above will be Kiev, Ukraine for Design
Living Tendency with our forthcoming October issue. Last year
over 500 world’s brands participated in the exhibition. The
business program of the exhibitions offered around 40 workshops,
seminars, presentations, forums and conferences. 16,
600 visitors came to the exhibitions. As we do every year, we
will be right there to distribute free copies of HTE magazine and
to cover the event with our following issue.
Subscription
HEAD OFFICE
Güneşli Evren Mah. Bahar
Cad. Polat İş Mrk. B Blok No:3
34197 ISTANBUL/TURKEY
Tel:+90. 212 604 50 50
Fax: +90. 212 604 50 51
www.hometextile.com.tr
İsmail OZCELIK
(ismail.ozcelik@img.com.tr)
BURSA
KONYA
LIAISON OFFICE:
Buttim Plaza A. Blok Kat:4 No:1038
Tel: +90. 224 211 44 50-51
Fax: +90. 224 211 44 81
H. Ulusahin IS Mrkz.
C. Blok Kat:6 No:603-604-605
Tel: +90. 332 238 10 71
Fax: +90 332 238 01 74
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
PRINTED BY
IHLAS GAZETECILIK A.Ş.
Merkez Mah. 29 Ekim Cad.
İhlas Plaza No:11 A/41 Yenibosna
Bahçelievler/ISTANBUL
Tel: 0212 454 30 00
September 2018

12
PROFILE
HTE
Ipeker, an innovative
home textile
producer
Ipeker: “We
have documented
that there are
no animal
ingredients or
proteins in the
146 different
types of fabric
we produce. In
our production
process, we
provide continuity
without harming
nature and life.”
As one of the oldest textile companies dating back
to the end of the 1800’s, Ipeker started in silkworm
business. The first steps for further development
was taken by establishing a silk processing facility
during the republican era in 1920 and a weaving loom
in 1930. The printing facilities has been operational in
the years 1940 to 1950. All were the largest integrated
silk factory in Europe and in the Middle East in those
years. Depending on its deep-rooted past, the company
keeps innovating and now produces vegan Cupra
fabrics for the needs of home textile producers. Ipeker
has become the world’s first producer of vegan fabric.
After completing an approval process in Switzerland
and Germany, the company’s fabric was granted the
‘V-Label’ from the European Vegetarian Union (EVU).
September 2018

13
The company’s global brand will be sold on market
with a certificate code starting with ‘TR.’
Emphasizing on human health and environment,
vegan fabrics accounts the largest share in the
production. We talked with Ihsan Ipeker, general
manager of the company about their
vegan cupra sleep sets that they will exhibit
them in SleepWell Expo.
How was your transfer into
home textile market?
We have a specific and technically
perfect fabrics that we
produce in our factory. We do
not want to limit the use of
this fabrics only in clothing
industry. After our research
that our teams
have carried out in
the market, we saw
a good window of
opportunity in
home
textile
markets. Our
products are
technically
over

14
HTE
PROFILE
Ihsan Ipeker, General Manager
qualified for the needs of the market. So, we decided to
offer them to mattress manufacturers. Because, people
spend their lives most in sleep, so they need the highest
comfort. Vegan Cupra fabrics is the most natural product
produced for the need of human skin.
What products are in your sleep set?
Ipeker Home is a fabric supplier. We can also supply products
for contract-based projects. We have special pillow
covers in our sleep set. 7 to 8 hours on the average our
skin touches fabrics of pillows, that should be highly qualified.
Our product prevents drying of skin and keeps it moistened,
thus reduces the aging symptoms. It is anti-static so
prevent the fluffing of hair in the morning. With its climatic
properties, it maintains the temperature on the skin in all
weather and seasons.
September 2018

15
What are the concepts of the products that you will
display in Sleep Well Expo?
We will be exhibiting all sleep products in every concept related with
sleep in Sleep Well Expo, besides our special vegan Cupra alezes.
We will have a separate space for kids and babies. As you know,
the skins of babies are prune to every hazards and chemicals. We
also produce special technical fabrics for the delicate needs of the
babies and the environment. We combined them with sleep sets
targeting to newborns and kids.
Would you mention about the production capacity and
the technology you utilize?
Our monthly production capacity is 1.2 million meters. A large part
of it composed of biodegradable products. Integrated production
facility starts with yarn, to dyeing, printing and finishing, covers all
stages of the process under one roof.
Do you have any message that you want to deliver to the
industry?
In line with the deep root of our company we have been focused on
one line. Vegan products that we offer are the result of our sensitivity
to the people and environment. Though we are new in home
textile business, we trust our innovative products to be successful
in this segment as well.

18 HTE
Numbers speak
louder than
words!
I had the pleasure of attending a conference and a panel addressing
to home textile business people and to the press
members titled “Latest Trends in World Markets & Exports”.
Speeches were delivered and the panel discussion took place.
The most striking parts of the idea were the highlight of playing
the game with the rules and being more active in world markets.
It was also stressed that Turkey had been performing very well
on becoming a global brand and power.
The presentation also revealed some figures of the Turkish
home textile industry and its proven success. Despite the political
bottlenecks with some countries such as the USA and Israel
and hot war going on at the south of Turkey in Syria and some
other territories, Turkey’s home textile export volume has been
USD 2.8 billion in 2016, 3 billion in 2017 and is expected to
be 3.3 billion at the end of this year. There has been furniture
exports almost at the same values as home textiles.
Ayça Sarıoğlu | Editor
ayca.sarioglu@img.com.tr
Prof. Dr. Emre Alkin said in his presentation on the Turkish economy
that political rather than economic decisions had shaped
Turkey’s position, adding, “Therefore, how we are perceived
abroad comes to the forefront. No matter how we promote
ourselves, ultimately there is an existing perception of Turkey.
For this reason, we need to initiate long-term public diplomacy.
The place where this public diplomacy begins is the exhibitions
since they are the places where we spend the most time with
the buyers. In this sense, we can say that the businesspeople sit
right in the center of public diplomacy.”
The Turkish clothing and textile industry targets 60 billion
dollars by 2023 and the home textile industry has a share of 10
billion dollars in this total target volume. We will see what the
numbers have to say in the coming 4 and a half years.

22
PROFILE
HTE
“Our aim is to increase our
dominance at international markets
by maintaining our leadership”
Will you inform us about your production facility?
Toplu Textile is one of the leading producers of narrow
band textiles in Turkey.
The company aims to improve its position in the market.
We talked to Orhan Yildizcan, Chairman of Toplu Textile,
about the textile industry.
Would you brief about your firm?
Our factory is based on an area of 1750 sqm and exports
its products that are sold to exporters who export them to
several countries in Europe and in America. With both our
machinery park and our technical staff we meet the needs
of our customers without any complaints and ready to help
them in their R&D efforts. As a customer oriented company
our aim is to meet all demand for special products and deliver
them as scheduled.
Our firm was established in 1978 and started to produce
narrow band in 1997. By the year 2005, our firm
had been producing different types of narrow band and
became more powerful when a partnership had been
established in 2006 to produce band for draperies.
What kinds of products do you have in your
product line and how large is your capacity?
Among our products and services are other accessories
used in home textiles production including curtain shim
accessories, curtain tarlatans, rollers and narrow textiles.
We can produce narrow bands from 1 mm. to 210
mm wide. For curtains we have more than 600 varieties
of products. Total monthly production capacity of our
firm is about 12 million meters.
September 2018

23
Would you give us information about
your markets and target markets?
As a popular brand in the industry, Toplu Textile
exports product to several countries including
the countries of Russian Federation, and countries
in Europe, Asia and Africa and delivers
our products to their large sales network in the
country.
Orhan Yildizhan, Chairman of Toplu Textile
How is your customer satisfaction
policy?
As Toplu Textile our quality policy is to work in
discipline to answer the demands of customers,
to produce innovative solutions, and producing
quality both in our products, and production
process from the first stage up to the delivery
to customers. In order to be a leading firm in
quality, we keep renovating of machinery and
processes.
Do you participate in international
fairs? How important is to visit the fairs
in the sector?
By now we only visited fairs. But in the near
future we consider exhibiting in international
fairs.

24
EVENTS
Home&Tex is the only
address for home textile and
decoration!
HTE
Home&Tex show organized by CNR Holding company Istanbul
Trade Fairs in collaboration with TETSIAD (Turkish Home Textiles
Industrialists and Businessmen Association) will once again host a
massive organization bringing home textiles and decoration worlds
together, 26-29 September.
HOME&TEX will take place 26 - 29 September 2018
at CNR EXPO Center with an exhibition area of
80,000 sqm. The fair is organized in cooperation
with TETSIAD (Turkish Home Textile Manufacturers
and Businessmen Association), the only association in
Turkey for all the entrepreneurs and operators of the home
textiles.
HOME&TEX will bring together the contract textiles, home
textiles, and decoration world for the 6th time. Over 590
high-end brands will present their latest collections in contract
textiles, fabrics, upholstery, home furnishing, home
textile, floor and wallcovering, decorative items, houseware
and lightings to the visitors in an elegant and refined atmosphere.
Home&Tex, which quickly became an internationally recognized
exhibition, will bring together a wide range of products
from several industries such as home textile and decoration,
floor and wall coverings, bed and bed technologies.
The exhibition will be held on a 150 thousand sqm area.
HOME&TEX is expecting furniture manufacturers, wholesalers,
chain stores, distributors, importers, contractors, archi-
September 2018

25
TETSİAD President Ali Sami Aydın (l.) with
Mehmet Soztutan, General Manager of
Istanbul Magazine Group.
tects, interior designers, and hotels mainly from the Middle
East, the Arabic Gulf, Turkic Republics, Africa, and Eastern
Europe to explore recent collections of global brands.
With its modern urban living and historical architecture,
Istanbul offers the perfect atmosphere for the sole contract
textile and home fashion fair of Eurasia.
CNR Holding Chairman of the Executive Board Ali Bulut said
that with over 50 exhibitions organized each year, they had
been serving the industries, the Turkish economy, and the
exporters. Adding that 18 holding companies had brought
195 thousand international buyers in 2015, 202 thousand
in 2016, and 278 thousand in 2017, from 160 countries to
the exhibitions they organized, Bulut said, “We will continue
our success in the coming years.”
Reminding that EVTEKS Istanbul International Home Textiles
Exhibition, which they had been organizing together with
the representatives of the home textiles industry, would be
launched for the 25th time next year, Bulut said, “We initiated
our EVTEKS Exhibition on an area of 10 thousand square
meters, and today we are pushing 150 thousand square
meters hosting more than 1000 exhibitors. There is a long
waiting list for the exhibition visited by more than ten thousand
international professional buyers. Now Home&Tex
Home Textiles and Decoration Exhibition is organized as a
sister exhibition to EVTEKS. Home&Tex will write new success
stories.”
Turkish Home Textiles Industrialists and Businessmen
Association (TETSİAD) President Ali Sami Aydın said that the
industry had a significant place in the world. Aydın emphasized
that many countries, mainly the USA and the Far East,
preferred the Turkish products and stated that the exhibitions
organized by CNR had a tremendous contribution to
this achievement. Declaring that as the home textiles industry
they aimed to increase last year’s export volume of
3 billion dollars to 3.3 billion dollars this year, Aydın said,
“We have achieved great success with EVTEKS Exhibition.
We will continue this success with many novelties at Home
& Tex Exhibition in September. Given the latest increase in
foreign exchange rates indicating the possibility of a shrinking
domestic market, we once again see how crucial exporting
is. Home&Tex will be a huge opportunity for increasing
exports.”

26
NEWS
HTE
Furniture sector closed
down the first half of the
year with a 5.8% reduction
According to the statement
released by TÜIK (Turkish
Statistical Institute); furniture
sector has declined by 5.8% in
the first six months of 2018.
The chairman of Turkish Furniture Manufacturers
Association (MOSDER), Mr. Nuri Öztaşkın, in a statement
that he gave to evaluate the first half of the year; said:
“When we look at the first half of 2018, we can see a decline
by about 5.8%. While there has been growth in many
of the sectors, this downsizing of the furniture sector, which
is one of the leading sectors of our economy, worries us.
Among the main reasons for this reduction are the end of
the VAT discounts and the consecutive raw material price
hikes. Together with the new management staff, we are now
in a new era in which we can respond faster. The elimination
of uncertainties means a profitable second half for the
business world. With this new system, We believe that we
will move forward more quickly and effectively in many different
areas. We also think that another VAT discount in the
agenda for this period will have a positive effect. The VAT
discount, which was implemented in 2017 and lasted for
about 8 months, provided a significant growth by increasing
the trade in the furniture sector by 40%. We think that this
decline in the furniture sector can be avoided if another VAT
discount is put on the agenda.”
Employment rates in furniture sector is on a
decline too
Öztaşkın stated that the companies started to decrease the
number of workers they employ in line with the regression
in the furniture sector; said the following: “With the VAT
Mr. Nuri Öztaşkın
The chairman of Turkish Furniture
Manufacturers Association (MOSDER)
reduction in the past year, the increased demand created
additional employment opportunities in the sector. By this
means, about 100 thousand new employees were hired.
Looking at the first six months of 2018, we see that the
number of employees in the furniture sector has gone down.
Firms that have been losing their turnover rates, are trying
to survive by resisting to reflect the raw material price hikes
to their customers”. Öztaşkın, who stated that it is possible
to improve the current status of the sector by setting a fixed
8% VAT rate, also underlined that they will be closely following
the related developments.
September 2018

28
HTE
PROFILE
Italian
chicness
on the
walls
with
“Sirpi”
HannaHome which takes the road with its slogan
“First address in decoration” brings together to
Italian chicness with its brand Sirpi on wallpapers.
You can open the doors of mysterious yard with
the Italian Secret Wallpaper collection of the Sirpi
brand.
September 2018

EVTEKS - CNR
Hall 1 F 13
Organize Sanayi Bölgesi
Denizli / Turkey
Tel : +90 258 269 17 84
Fax : +90 258 269 17 87
www.oguzlartekstil.com.tr
info@oguzlartekstil.com.tr

30
HTE
PROFILE
Is chicness attained with combination of colors and
designs or with their contrast? Which one is chic, being
original or following trends closely? Even tough the
mystery of chicness hasn’t been solved yet, the Sirpi
brand which is representative of HannaHome will reflect
mystery of Italian chicness on your walls with its
Italian Secret wallpaper collection.
Italian Secret wallpaper collection that usually includes
floral patterns in its designs will gain a hot and sophistical
atmosphere for your home with its plain, straight,
geometric and floral designs and options of digital panel.
When it comes to the most important feature of
collection it is opposite color combinations and floral
designs that have embroidering effects.
The wallpaper has a lot of technicality like easily purification
and durability the sun rays. The “Italian Secret”
wallpaper doesn’t host any hazardous materials for
human health as is the case at all of its all collections.
September 2018

32
FOCUS
HTE
Turkish
fabric
industry
offers
the best
alternatives
The Turkish fabric industry satisfies its customers
by meeting all their needs with the quality of its
products together with its strong service ability of
quick response and on-time delivery
September 2018

33
Turkey has some major advantages. Textiles and clothing is a long established sector, and the
workforce is experienced and skilled. This means that it could prosper by concentrating on
producing high quality, branded design, and quit the production of items that can be produced
cheaper in Pakistan, China, and India. Production of commodity items could be outsourced
to the CIS countries, with Turkish producers focusing on final processes and in-house design. It is
generally the case that the big profits in textiles and clothing do not go countries with cheap labor and
abundant cotton, but those with direct access to designs, brands, and retailing operations in growing
markets.

34
HTE
FOCUS
Having the largest share in
Turkish industrial production,
the textile industry is one of the
first established industries in
Turkey. The fabric industry has
improved significantly in recent
years, since the Turkish clothing
and home textile industries
have had a significant role in the
world’s clothing and home textile
markets in the last two decades.
The Turkish fabric finishing sector
has a level of processing
all the capacity of grey fabric.
This sector is equivalent to the
European Union in terms of processing
capacity, modern technology,
qualified workforce, and
especially product quality.
September 2018

36
HTE
FOCUS
Today, the Turkish fabric industry has competitive advantages
in international markets, particularly in terms of its
technology, extensive product range and the quality, design
and creativity of its products. In addition to its well-developed
structure, it employs a highly skilled labor force. Also,
the Turkish fabric industry has great flexibility and ability to
modernize its production, and adapt itself to new
technologies. This ability allows the industry to
reduce its reaction time to changes in consumer
demand in international markets. Thus, the
Turkish fabric industry satisfies its customers
by meeting all their needs with the quality of its
products together with its strong service ability
of quick response and on-time delivery. All these
features have enabled Turkish fabric manufacturers and exporters
to earn a good reputation in international markets.
The Turkish fabric industry, which produces almost all kinds
of fabrics for apparel, home textiles, upholstery and technical
applications, has a well-developed structure, especially
in production based on cotton, wool and man-made raw
materials.
September 2018

38
HTE
FOCUS
A large amount of fabric production is based on cotton.
The fabric industry based on cotton consists of two segments.
One is composed of large scale companies which
have production facilities integrated vertically in all stages
of fabric production, from fiber processing, spinning
and weaving to dying, printing and finishing. Many of
them also have manufacturing facilities for ready-made
goods such as clothing or home textiles. The other one
is composed mainly of non-integrated companies on a
small scale. These companies cooperate with the Turkish
finishing industry, which is one of the vital sub-sectors of
the Turkish textile industry.
The sector meets its raw material needs mostly from domestic
sources. As an important world cotton grower,
Turkey ranked seventh in the world production of cotton
with around 738 thousand tons in 2015/16 term.
Although Turkey is among main cotton growers in the
world, domestic cotton does not meet the production
demand of the country. Therefore, Turkey is the fourth
largest cotton importer after Bangladesh, Vietnam and
China.
September 2018

40
HTE
FOCUS
As well as the cotton textile industry,
the Turkish man-made
textile sector is also a well- developed
industry. Having large
capacity of synthetics in the
world, Turkey has a large production
potential for synthetic
fabrics based especially on
100% polyester and polyester
blends with cotton, viscose,
nylon, polyamide, wool, linen
and/or multi-blends of them.
Being the third largest mohair
producer in the world, Turkey
also has a strong wool industry.
The majority of wool products
meet the demand of clothing
producers and exporters.
September 2018

www.sleepwellexpo.com | 0212 604 50 50
The Mattress industry meets at the giants Sleepwell Expo.
Good Morning!
Mattress industry professionals
will wake up in Istanbul on
September 26, 2018!
9-10. Hall | Visiting Hours: 9:30 - 18:00
“THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB IN
ACCORDANCE WITH THE LAW NO.5174”

42
HTE
FOCUS
The fabric mills are mainly concentrated in Istanbul,
Bursa, Adana, Denizli, Kahramanmaras, Izmir, Gaziantep,
Tekirdag, Kayseri and Usak. Many of the integrated mills
are located in Istanbul, Bursa, Kahramanmaras, Adana
and Gaziantep.
Major Export Markets in Fabrics (USD 1,000)
Today, Turkish fabric manufacturers are aware of the increasing
trend in international markets for healthier and
more environment-friendly products, and have adapted
themselves to these developments. Many Turkish fabric
manufacturers have ecological labels for their products.
Many of them have best known eco-labels like Oeko-Tex
Standard 100, Organic Exchange, GOTS, etc.
Turkish fabric manufacturers are aware of the importance
of quality, and many have national and international quality
certificates.
The total value of fabrics exported in 2015 was about
USD 5 billion. The main products exported in 2015 were
knitted fabrics, woven synthetic fabrics and woven cotton
fabrics.
Source: Ministry of Economy
European countries, including Italy (9,25%), Russia
(7,46%), Germany (5,10%), Romania (4,84%) and Bulgaria
(4,63%) are the most important markets for Turkey’s fabric
exports.
September 2018

44
EVENTS
HTE
Promotion of young talent at
Heimtextil: fresh ideas for textile
interiors
Young companies as well
as prospective product
and textile designers
will be presenting
refreshing inspirations
and innovative textile
developments at the
international trade fair
for home and contract
textiles from 8-11 January
2019. With a wideranging
talent promotion
program and a new
competition, Heimtextil is
placing newcomers in the
spotlight.
New talent initiative at Heimtextil: with the NEW & NEXT
university competition, Messe Frankfurt is promoting young
talent in the industry and giving textile designers of the future
their first international platform. ‘The competition offers
university graduates the opportunity to present their final dissertations
to an international trade audience at Heimtextil and
establish contacts with representatives from the industry’, says
Olaf Schmidt, Vice President Textiles & Textile Technologies at
Messe Frankfurt.
With the NEW & NEXT university competition, Heimtextil is targeting
national and international universities that specialize in
textile design and related courses of study. The winners of the
September 2018

2018-2019

46
HTE
EVENTS
competition will have a stand at the NEW & NEXT exhibition in the “Textile Design” product
area in Hall 3.0. University representatives will be able to register for the competition
free of charge at www.heimtextil-newandnext.com from mid-September onwards. The
deadline for submission is 30 September.
NEW & NEXT: Start-ups showcase young design
NEW & NEXT has been synonymous with the promotion of newcomers at Heimtextil for
many years now. Under this title, Heimtextil presents young labels that have been active
on the market for a maximum of five years. Recently, around 50 newcomers to the market
presented fresh design ideas to the international trade fair audience. In the “Textile
Design” product segment (new to hall 3.0) in particular, young studios inspire with exciting
designs. NEW & NEXT participants will also be offering creative design concepts for
bathrooms, beds and tables in halls 9.0 and 12.0.
September 2018

48
HTE
EVENTS
“House of Textile”: living rooms in 2025
With “House of Textile”, the Association of the German
Home Textile Industry (Heimtex), working in cooperation
with Heimtextil and various universities and colleges, has
launched a competition for students of architecture, interior
design and textile design. The aim is to get an idea of
what role home textiles will play in the areas of living, working
and travel in 2025. The ten best ideas for a virtual room
will be implemented and put on display at Heimtextil 2019
in hall 9.0. The five best textile designs (from students on
textile design courses) will also be exhibited here.
Talent Lab Lectures: insights into architecture
and the hotel industry
As part of the program for the target group of architects,
interior designers and hotel furnishers, Heimtextil is offering
a series of lectures aimed especially at up-and-coming
professionals. Students of architecture and interior design
in particular are invited to attend the “Interior.Architecture.
Hospitality Lectures” on Friday, 11 January 2019 to enable
them to gain an insight into the furnishing of commercial
properties with textiles through lectures and a discussion
panel in hall 4.2.
September 2018

50 HTE ZVR Junior Day: program for young interior
designers
EVENTS
For vocational school classes, master classes, PLW competition
participants and the ZVR Junior Circle, which will be
reorganized this November, Heimtextil is working with the
Zentralverband Raum und Ausstattung (ZVR) to develop its
own program to attract young talent to the world’s leading
trade fair. ‘Heimtextil is a must for all young interior designers.
This is why ZVR is looking forward to being represented
at the trade fair alongside its juniors again in the coming
year’, says Heike Fritsche, looking ahead.
Young master meet at DecoTeam
Up-and-coming interior designers are invited to the DecoTeam
stand on Thursday 10 January 2019 at 5 p.m. in hall 8.0.
The young masters will also design a showcase while with
DecoTeam. ‘At the world’s leading trade fair, prospective furnishers
will gain an optimum insight into which trends will
be in vogue next season. We look forward to enjoying discussions
with the new generation and are looking forward to
their product presentation while they are with DecoTeam’,
says Ottmar Ihling, DecoTeam spokesperson.
September 2018

56
HTE
EVENTS
20 th jubilee
edition of
Heimtextil Russia
– international
trade fair for
home textiles,
floor coverings
and interior
furnishings
Led by UTIB (Uludag Textile
Exporters Association), leading
Turkish home and contract
textile exhibitors will display a
wide range of products.
September 2018

57
International Trade Fair for Home Textiles, Floor
Coverings and Interior Furnishings Heimtextil
Russia 2018 will take place in Moscow on
September 18-20, 2018 and celebrate its 20th
anniversary. During this time Heimtextil Russia
has gained the reputation of the leading business
platform for the professionals of textile industry in
Russia and the CIS countries. This trade fair gives
you a unique chance to see in one place collections
of home and interior textile from different
countries, conduct direct negotiations with manufacturers
and suppliers of textile products from
over 20 countries and find new partners for further
business development.
This year exposition of Heimtextil Russia will occupy
two halls of Pavilion 1 in IEC Crocus Expo
and present on its grounds more than 200 international
companies. National pavilions of
Germany, Turkey, China, Pakistan will take part
in the show, as well as individual participants
from Italy, France, Poland, Portugal, India, UAE,
Uzbekistan, Kazakhstan etc. Such companies as
Arya (Turkey), Caramella (Poland), G.M Syntex
(India), KT Exclusive (Germany), Orsha Linen Mill
(Republic of Belarus), Safeco (France), SUPERtextil
(Turkey) will participate among foreign exhibitors.
The Russian exposition will demonstrate textile
products of Decor City, Gerd Billerbeck, KARIGUZ,
TDL Textile, Treartex, Unico Interiors Decoration.

58
HTE
EVENTS
Buyers, distributors, importers, representatives
of retail chains and contract business will find
at Heimtextil Russia 2018 home and interior
textile in 12 product groups: bedroom textile,
bathroom textile, kitchen textile, window decoration,
interior fabrics, furniture fabrics, textile
for children, etc. Some product groups will be
highlighted within the framework of special expositions:
exposition for carpets and textile flooring
CarpetLab, Digital print on textile, exposition of
textile prints Design Laboratory, Wallpaper Bar.
The leading business platform for
professionals of textile business in
Russia
This year Heimtextil Russia offers an extended
fringe programme. In the Conference area
the first day will be fully devoted to the theme
of retail business: International forum «Sales
2018/2019» with Retail Purchasing CenterTM will
take place in the Conference area. Top managers
of the federal retails chains, representatives of
profiled associations and research agencies will
share comprehensive information about rotation
of assortment in retails chains, consumers demand,
development of retail formats and categories
in 2018-2019. Retail Purchasing Center in
September 2018

Heimtextil Russia is the
main trade fair for home
and interior textiles in
Russia. This year it will
take place on IEC Crocus
Expo in Moscow, 18-
20 September. Heimtextil
Russia is a trend barometer
for the world textile trends,
central business platform or
the textile industry and, of
course, the best collections
of textile for home, hotels,
restaurants, offices and
other premises.
59

60
HTE
EVENTS
the format of b2b negotiations of suppliers with retail chains,
wholesale and distributor representatives within the framework
of the forum.
The second day of the fringe programme will be fully devoted
to contract textiles: it will include workshops and round tables
with discussions on textile equipment of hotels and restaurants,
topical guided tours along the exposition with industry
experts, lectures on interior design for hotels and restaurants.
The third day will feature Interactive programme on the specialties
of doing business online. Business practitioners will
introduce the audience to the worldwide trends in digital technologies,
present cases of digital development and growth
strategies and make an overview of the marketing instruments
and tools.
September 2018

61
Heimtextil Russia
Design Academy: the
main meeting point
for designers and
decorators
Heimtextil Russia Design Academy
is the most creative part of the fair,
which is the real attraction point
for designers and decorators. It includes
several events:

62
HTE
EVENTS
• Trend Area will feature
lectures of on textile design
and interior decoration.
Visitors will have a
chance to learn about the
famous Frankfurt trends
Heimtextil 2018/2019
from their author – Dutch
designer Anne Marie
Commandeur. The invited
speaker – French designer
Olivier Delomme,
creator of FR-One collection
of fire-resistant
fabrics, will share his tips
on the topical trends of
modern hotel decoration.
Representatives of textile
industry will discuss in
the format of the Round
table the theme of textile
print development in
Russia. Heimtextil Russia
Design Awards ceremony
will also take place in the
Trend area. Author of the
best collection of textile
prints will be awarded
with the main prize –
participation with a free
stand at Heimtextil 2019
in Frankfurt.
September 2018

64
HTE
EVENTS
• Design Laboratory exposition
will present designers and design
studios, which develop textile
prints. Here you can also see the
best works of Design Awards finalists.
In Design Education area visitors
will have a chance to take part in
the practical textile workshops on
the booths of the leading Russian
design schools. Lectures of the
schools’ teachers and graduates
will be available in the Trend area
on the third day of the fair.
September 2018

74
TRENDS
HTE
Furniture and
decorative
fabrics:
Heimtextil
Frankfurt
expands its
offer
With over 400 international
manufacturers, the product
range of upholstery and
decorative fabrics as well as
upholstery and artificial leather
at Heimtextil is wider than
ever before. The world’s leading
trade fair for home and
contract textiles (8-11 January
2019) in Frankfurt am Main
is now further expanding its
spectrum across a total of six
hall levels.
September 2018

75

76
HTE
TRENDS
September 2018

77
‘The upholstery and decorative fabrics segment
has been growing very successfully
for several years now. In 2019, all the relevant
European suppliers of upholstery and
decorative fabrics, upholstery and artificial
leather will be presenting themselves across
the three levels of hall 4 for the first time’,
says Olaf Schmidt, Vice President Textiles &
Textile Technologies at Messe Frankfurt. The
most important manufacturers of upholstery
fabrics from Asia that also have export experience
will also be represented in halls 1 and
5. All in all, Heimtextil combines the world’s
largest and most international range in this
segment, thus creating the best order options
for buyers from the furniture and home
textile industries as well as textiles editors.
Sustainable, weatherproof and suitable
for commercial properties
Healthy living and working remains one of
the top themes in the interior textiles sector.
Furniture and decorative fabrics also make
a contribution: they are able to optimize
rooms climatically and acoustically and decisively
improve the feel-good factor. In this
respect, the on-trend fabrics are certified organic,
waterproof and/or flame-retardant. At
the same time, the textiles – despite all their
high-tech – have a very natural appearance.
This also applies to outdoor fabrics in linen,
flannel or woven looks. When it comes to
soft feel-good textiles for indoors, high quality
wool is exploited to the full. Also on the
rise are denim fabrics that sometimes give
the interior a casual touch. On the morning
of the first day of the fair (8 January 2019),
a design dialogue will take place with the
Heimtextil trend managers about the latest
design trends in upholstery and decorative
fabrics. The trend researchers will invite representatives
from the upholstery industry to
the lecture area in hall 4.2 to exchange views
on current topics.

78
HTE
TRENDS
Top European producers
strongly represented
In hall 4, numerous big names from
Europe will be present, such as Gruppo
Mastrotto, Manifattura Tessile Di Nole,
Martinelli Ginetto, MCA, Prosetex and
Sirio Tendaggi from Italy, Boelert &
Moens, De Poortere Frères, Symphony
Mills and Tessutica (with the Beaulieu
brand) from Belgium and Albatros,
Bernard Reyn, Pintail and Reynaldo
from the Netherlands. Other top players
come from Spain: Manuel Revert,
Santa Amalia Alta Decoracion (with
the brand SATI) and Textiles Vilber.
In addition, Dina Vanelli Tekstil and
Güleser Tekstil from Turkey will also
be present. From Germany, Gebrüder
Munzert, Konrad Hornschuch, Leder
Schreyeck, Textum and Vowalon
Beschichtungen will be represented.
September 2018

High-quality products for commercial textile
furnishing
79
In addition, hall 4.2 will also focus on a further target
group: at the “Interior. Architecture. Hospitality Expo”,
architects, interior designers and hotel furnishers will
find high-quality products for commercial textile furnishing,
such as textiles with an acoustic function or
with special abrasion-resistant properties. Crypton from
the USA and Anavil Europe from France will be exhibiting
for the first time at Heimtextil and will be presenting
fabrics specifically for contract furnishing. Another
highlight in hall 4.2 will be a large-scale presentation
by Trevira. ‘We will further expand the concept of the
Trevira CS joint stand in 2019. This means that we will
be represented at Heimtextil with a larger number of
customers and thus also the highly flame-retardant
Trevira CS collections. Trevira will also be presenting
a trend area especially for the contract market, where
visitors – in particular interior designers, designers
and furnishers – can find out about innovative textiles
and color trends’, says Dr. Isabell Lammel, Manager
Communications at Trevira. The German manufacturer
of high-tech polyester fibres and filaments will be presenting
its new products alongside its well-known partners,
such as Getzner Textil from Austria, Engelbert E.
Stieger from Switzerland, Hoftex from Germany, Johan
van den Acker from the Netherlands and Tessitura
Mario Ghioldi from Italy.

80
HTE
TRENDS
Largest range of manufacturers
from Asia
In halls 1.0, 1.1 and 5.1, Asian manufacturers
experienced in exports
will present a wide range of furnishing
and upholstery fabrics on a total
of three levels. This is where foreign
traders and wholesalers focusing on
volume-oriented orders can meet
manufacturers with whom orders can
be placed in medium and high quantities
and supplied in a timely manner.
In addition, the exhibitors will also be
offering a varied range of products
manufactured especially for retailers
and bearing their own brand name. D
Decor, G.M Syntex and SVG Fashion
from India will be among those represented
in hall 5.1.
September 2018

81
Fibers and yarns: from natural materials to high-tech
In addition to the joint presentation by Trevira in hall 4.2, numerous
manufacturers of fibers and yarns will be exhibiting at Heimtextil, spread
across various product segments. The range extends from traditional
materials and eco-certified yarns to high-tech fibers for use in highly
specialized areas. Among the 20 producers are pioneering companies
such as Dralon from Germany (hall 4.1, foyer), Lenzing from Austria (hall
11.0), Reliance from India (hall 4.0, foyer) and Torcitura Lei Tsu from
Italy (hall 4.2).

82
PROFILE
HTE
“Cottonbox”
makes the children’s
dreams come true this
season too
Cottonbox
combinate100% cotton
products with joyful
designs. Cottonbox receives
appreciation of parent with
its 2018-2019 Autumn &
Winter Collection in addition
to making the children’s
dreams come true.
All dreams of kids in Junior Collection of
Cottonbox
Cottonbox which emphasizes on quality and health in
all its product group uses 100% especially the cotton
on child group. Colorful figures designed for a children
don’t include insanitary food additive. The brand cares
for the psychological development of children as much
as it cares for their physical development. Cottonbox
which contributes to the emotional development of children,
includes cute figures on bedlinen groups. While
boys are running up to adventure to adventure with
“Skate Blue” bedlinen fashion winds blow in girl’s room
with “Superstar” bedlinen series.
September 2018

83
Healthy sleep on clouds with
‘Cottonbox’
Cottonbox accompanies the sleep of
kids with ‘Baby’ Bedlinen. Preferred by
parents the brand assertive with its baby
group made of 100% cotton on 2018-
2019 Autumn & Winter Collection.
Cottonbox continues to encolor the
dreams of kids with its penguin, giraffe
and Unicorn designs.
Healthy designs, wakeless sleep
Cottonbox which designs to products
for a quality sleep provides with soft
texture baby group in its 2018-2019
Autumn & Winter Collection. Made of
sewing cotton bedlinens form a basis a
healthy and quality sleep with breathe
structure.

86
HTE
EVENTS
Heimtextil
smart on
bedding
as well
The sleep
products
segment moves
from Hall 8
to Hall 11
to be close to
Hall 12 where
bed linen
displays will
take place
The new trade fair concept from 2019 onwards includes
a new hall structure with the addition of the new Hall 12
and without Hall 6, which is currently undergoing renovation.
The functional spectrum of bedding from Hall 8.0 is
moving to Hall 11.0. There, under the title ‘Smart Bedding’,
you will find innovative products from the bedding, duvets,
mattresses, pillows, bedding systems and textile-machinery
product segments, as well as the new forum on ‘The Future
of Sleep’. After nutrition and fitness, sleep is set to be the
next key lifestyle subject. And this is the starting point for
Heimtextil, which presents the restructured product segment
as a potent, future-oriented theme.
Top themes:
* Smart bedding
* The future of sleep
September 2018

87
Smart bedding
Within the framework of the new concept, Heimtextil has
taken up ‘sleep’ as a major lifestyle and well-being theme.
Under the title ‘Smart Bedding’, there will be a center of expertise
for sleep – aimed especially at specialist bed retailers,
who will benefit from shorter walking distances – thus
maintaining the link to the bed-linen product segment in
Hall 12.
‘The layout planned by Messe Frankfurt is logical and easily
implemented. And this is how our customers’ buyers see
it, too”, says Stefan Sickenberger, Sales Manager of f.a.n.
Frankenstolz. ‘We are confident of a yet another good response
from our visitors in 2019 – albeit in Hall 11.0 – and
are already looking forward to the fair.”
The future of sleep
‘After nutrition and fitness, sleep is set to be the next major
lifestyle theme”, reported the FAZ newspaper*. In our new
knowledge forum, visitors and exhibitors will be able to find
out more about this fascinating subject and hold discussions
with experts. Under the heading ‘The Future of Sleep’,
there will be four thematic blocks: ‘Smart & Sustainability’,
‘Smart & Hospitality’, ‘Smart & Sport’ and ‘Smart & Digital’.
In other words, you can look forward to numerous informative
expert lectures and discussions with time for an interactive
exchange of ideas and information.
Heimtextil is the biggest international trade fair for home
and contract textiles, and will next be held in Frankfurt am
Main from 8 to 11 January 2019. The first trade fair of the
year for its sector, it is a climate and trend barometer for the
new business year.

90
HTE
PROFILE
LUXXU Home
presents timeless
fall trends for
2018!
Trends in the interior design world, like in fashion,
go through renovation at this time of the year,
however there are those classics that will never go
out of style and are considered timeless. LUXXU
Home has the pleasure to present 4 suggestions of
classic trends that will make any interior
design project stand out due to its timeless
aesthetic.
Fall reminds us of leafs falling, nights by the fireplace, cozy sweaters and
most of all cozy interiors. Trends in the interior design world, like in fashion,
go through renovation at this time of the year, however there are those classics
that will never go out of style and are considered timeless.
LUXXU HOME, a new concept where daring designs are developed with one eye set in
the traditional craftsmanship and another in contemporary and bold design. Noble materials
come to the spotlight and customization blossoms as brand capital. All creations
exceed expectations, bringing together the rare expertise of the craftsmen that produce
excellent quality furniture, and the passion for design.
LUXXU Home presents 4 suggestions of these classic trends that will make any interior
design project stand out due to its timeless aesthetic. From soft color fabrics, to luxury
marbles and bold finishes, the luxury brand brings a cozy and luxurious atmosphere to
the interior design world.
September 2018

91
Velvet brings the most timeless and cozy vibe into any
interior setting. Stools, such as the Noir and armchairs
as the Saboteur will bring a touch of comfort that only
velvet has. Customizable in 26 different velvets, these
upholstery items are the perfect item for fall season.
LUXXU’s Empire is shaping its future by setting trends
with timeless pieces and refined elegance. Lighting was
the start of a luxury journey stating itself as classic with
a modern twist.
Today, a new epoch unveils at LUXXU. Daring designs
are symphonies developed not only with one key object.
Ambiences are an everlasting aesthetic language
shared by every element.
LUXXU now gives you the opportunity to discover those ambiences.
LUXXU uncovers a crucial Imperial complement,
a new collection. Offering resembling noble materials and
finishing’s where customization blossoms as brand capital

92
HTE
PROFILE
Soft colors and gold fit
perfectly together for Fall.
The vibrant colors of summer
give place to creams,
taupe, and browns bringing
softness into a luxury
world already plated in
gold.
September 2018

While lighter marbles are
the perfect choice for
summer, darker marbles
as the black & white Nero
Maquina or the brown with
golden touches Emperor
are great choices for the
fall time. The Apotheosis
side table is a hymn to
sophistication, portraying
the use of dark marbles
like no other item.
93

94
HTE
PROFILE
When speaking of timeless, the
most classic and effortless chic
color of the spectrum could not
be left out. Black furniture items
or interiors are both bold and
classic and still have a cozy vibe
that has to be present during the
crispiest months of the year.
September 2018

96
PROFILE
HTE
Romanticism
time in
bedrooms
Adelina bedlinen
set which combines
with floral designs
that reflect a
minimal elegance,
soft colors Adel
Bedclothes Set which
comes forefront
with elegance
details, carry
timeless elegance to
bedrooms. Yatas
Bedding which
draws attention
with its rich home
textile portfolio,
offers elegance
bedlinen sets and
bedclothes that blow
romance winds in
bedroom.
September 2018

97
For a healthy and quality sleep the bedlinen sets you
use are important in addition to mattress, furniture and
accessories. Yataş Bedding bedlinens which pull attention
with their unique designs, weaving quality and rich color
palette leave a positive impact and converts into a completely
different soul.
Maximum elegance, maximum chicness
Taking part in the rich product range of Yataş Bedding,
Adelina Bedlinen is carrying romantic touch of spring to
bedrooms with its soft powder color shades. Outstanding
its floral and elegant designs Adelina Bedlinen has got satin
fabric and 100% cotton. Remarking with its jacquard fabric
and design details Adel Bedlinen Set makes visual feasts
with options of petrol, stone and dusty rose colors.

98
PROFILE
HTE
“
Elegance in
bathrooms with
Valerone
Valeron which highlights their original
style home textile brand, is combining chic
details with Bathroom Family Set Collection.
The soft and unmatched textures of bamboo
and cotton, the wonders of the nature, enliven
at Valeron’s exclusive bath sets.
Valeron, which reinterprets luxury with its
quality and chick, defines chickness at bathrooms
with family sets designed differently
for men and women.
Comprised of bathrobes, towels and towel
slippers the collection reflects the rich ecru
elegance on towels with the most special
way. Blended with strictly embroidered lace
details the family sets provide bamboo and
cotton texture comfortable use.
September 2018