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FOCUS OREGON - V1 Issue 3

Oregon Professional Photographers Association quarterly magazine

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VOLUME 1 | ISSUE 3<br />

FALL 2018<br />

Wendy Seagren, M.Photog., AFP-OR<br />

<strong>OREGON</strong> PROFESSIONAL PHOTOGRAPHERS ASSOCIATION<br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 1


Connie Mintz<br />

CONTENTS<br />

3 Presidents Message<br />

4 The Need for Website Speed<br />

Part 1<br />

8 Image Competition<br />

9 QBID<br />

10 Free Money!<br />

14 Favorite Photography Apps<br />

15 The Difference Between<br />

Marketing & Branding<br />

20 In Memory Of Wendy Seagren<br />

23 What’s In My Bag?<br />

2018 OPPA BOARD<br />

President - Lisa Dillon<br />

M.Photog.Cr., CPP, FP-OR,<br />

PPA Councilor 2013-2021<br />

Vice President - Sam Tarrel<br />

M.Photog.Cr., CPP, FP-OR, CPP Liaison<br />

Immediate Past President - Aaron Hockley<br />

Cr.Photog., FP-OR<br />

Secretary - Bryan Welsh<br />

M.Photog.Cr., CPP, API, FP-OR,<br />

PPA Councilor, 2016-2021, CPP Liaison<br />

Treasurer - Aaron Hockley<br />

Cr.Photog., FP-OR<br />

Bylaws, Rules, & Ethics - Bryan Welsh<br />

M.Photog.Cr., CPP, API, FP-OR,<br />

PPA Councilor, 2016-2021, CPP Liaison<br />

Competition - Rekha Varghese<br />

Education - Raj Sarda<br />

AFP-OR<br />

Marketing & Communications - Julie Countryman<br />

Member Value - Nancy Steele<br />

CPP<br />

Director at Large - Alexis Dowdle<br />

<strong>FOCUS</strong> <strong>OREGON</strong><br />

VOLUME 1 ISSUE 3—FALL 2018<br />

Published by the<br />

Oregon Professional Photographers Association<br />

14925 SW Barrows Rd.<br />

Ste. 109 #501<br />

Beaverton, OR 97007<br />

Send editorial queries to:<br />

Lisa Dillon<br />

president@oregonppa.org<br />

Magazine Designer: Julie Countryman<br />

Editors: Julie Countryman, Lisa Dillon, Alexis Dowdle<br />

Contributors: Lisa Dillon, Alexis Dowdle, Julia<br />

Fitzgerald, Mark Fitzgerald, Kim Kuhlman, Rekha<br />

Varghese and Bryan Welsh<br />

Fellow OPPA Members—Greetings!<br />

Our year is rapidly coming to a close—Luminate is right<br />

around the corner and then our OPPA banquet is just a<br />

month after that. Before you know it, 2018 will be in the<br />

books and it will be the start of a new year! How will you<br />

look back at your year? Will it be the year you learned<br />

a new skill and put it into practice in your business?<br />

Will it be the year you threw yourself into competition<br />

and came away with great insights and experiences<br />

and maybe some awards? Will it be the year you took<br />

on a student and found out that in being a mentor to<br />

someone else, you were also a mentor to yourself?<br />

There’s still time to shape how you remember 2018.<br />

Lisa Dillon, President<br />

I was recently touched by an article in Professional<br />

Photographer magazine by PPA President Stephen Thetford about the three professional<br />

relationships you should cultivate in your life. One should be a mentor—we should all<br />

have someone in our lives who teaches us, guides us and helps propel us on our way<br />

to greatness. The second relationship should be a companion—someone who is in the<br />

same place and going the same direction as we are. Someone who can share your<br />

successes and help you learn from your failures. Someone who knows what you are<br />

going through because they are going through it too. The third relationship should be<br />

an apprentice—someone we can share our years of collected wisdom with, someone we<br />

can cheer for and teach and motivate. I’ve always believed that these were important<br />

relationships to cultivate and Stephen’s article validated my thoughts. As I pondered<br />

this more, it seemed to represent three time periods as well—past, present and future.<br />

We need to be cognizant of what has gone before us and learn from it so we can be<br />

effective in the present. And when we are effective in the present, we can help shape<br />

the future.<br />

If you are lacking in one or more of these relationships, OPPA can help you connect<br />

with people in all of these stages—you can find a mentor, a companion and a student.<br />

It’s your one-stop shopping spot! I’ve found all three through OPPA which is why OPPA<br />

is so important to me. It’s not about the classes (but those are great!) and it’s not about<br />

the competitions (even though I love them!) and it’s not about the awards (though I love<br />

going home with a trophy or two). For me, OPPA is about one thing—the people. Some<br />

of my very best friends are right here and I’m so glad to have a vehicle like OPPA to<br />

provide opportunities to meet new friends and stay connected with my current friends.<br />

Even if I never learned another thing from OPPA, it would be worth staying around,<br />

for me, just so I can continue to cultivate the relationships that are so important in a<br />

business where much of your time is spent alone.<br />

OPPA is that lifeline to the outside, real, physical world. Sure, there are friends online<br />

and classes online and YouTube videos online—but there aren’t many places in the<br />

three-dimensional world where you can connect with people directly and establish<br />

those important relationships. Let OPPA be that for you—we’re here and waiting for you!<br />

@oregonppa<br />

2 • <strong>FOCUS</strong> <strong>OREGON</strong> FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 3


The Need for<br />

Website Speed<br />

By Kim Kuhlman, PhD, M.Photog.Cr, CPP<br />

We photographers are mostly “do-it-yourselfers.” I think sometimes it’s because most<br />

of us are really curious, but I think that it’s most often because of our budgets. When<br />

it comes to your website — your storefront in the digital age — most of us realize that it’s<br />

vitally important, but it’s a lot to wrap your head around and can be a horrible time sink.<br />

When you hear the term, “Technical SEO,” I’m sure that most of you are ready for me to<br />

“geek out.” Well, I’m going to try to de-geek it a bit for you so that you can get a better<br />

handle on how to make Google work for you rather than against you.<br />

In this series, I’m going to introduce you to Technical SEO, show you how to test your website,<br />

and finally I’ll give you a few things you can do to improve its technical performance. I work<br />

exclusively with WordPress, so your mileage may vary if you use another platform. However,<br />

the tools I will be talking about can tell you what you need to discuss with your website<br />

provider to help you on the technical side.<br />

What the heck is “Technical SEO?”<br />

Hopefully you know what “SEO” is. “Search Engine Optimization” has become quite a<br />

buzzword. Just in case you don’t know what it means, SEO is the process of optimizing your<br />

website and it’s content so that search engines like Google will rank your website/webpage<br />

higher in the search results for your ideal clients. There are three types of SEO:<br />

1. Technical SEO - The equivalent of a foundation for your website. The goal is<br />

to make it as easy as possible for the search engines to crawl, understand and<br />

index your content. A major component of modern technical SEO is “page<br />

loading speed.”<br />

2. On-Page SEO - Keyword research and content optimization. That is, making<br />

sure your text, images and video are optimized so that the search engines can<br />

tell what they are about and in what context.<br />

3. Off-Page SEO – Mostly comprised of building quality backlinks from high<br />

authority websites in your field or niche. It also includes good old fashioned<br />

non-digital marketing.<br />

4 • <strong>FOCUS</strong> <strong>OREGON</strong><br />

In this article, I’m only going to focus on technical SEO because it really is the foundation of<br />

your website. Everything else rides on it. The search engines use over 200 factors in their<br />

algorithms. You need to remember that “user experience” (often called “UX”) is the only thing<br />

the search engines care about. If their users (including your potential clients) can’t quickly find<br />

what they need, they will simply go somewhere else to find that information. On the other<br />

hand, some people point out that Google stated (on April 9, 2010), “While site speed is a new<br />

signal, it doesn’t carry as much weight as the relevance of a page.” Things have sure changed<br />

since then, but don’t do it for your SEO, do it for your users, and Google will reward you.<br />

Being a geek myself, I have to show you some data that demonstrates what I’m talking about.<br />

In the process, I’m going to share with you the tools that Google and others provide to use<br />

on your own website(s). Using these tools may just give you an advantage when it comes to<br />

ranking and save you some time in the process. Mind you, “technical SEO” is definitely not<br />

a cure-all, but practicing it will give your website a solid foundation on which to build your<br />

content.<br />

The Data<br />

So, what data can I show you? I could obviously cherry pick the websites of various well-known<br />

photographers, but being a geek, I know that is not terribly valid way of doing things. To get<br />

an “unbiased” data set, I decided to look at the websites of the members of the PPA Board<br />

of Directors. (Sorry, Board Members. Please consider this a complimentary technical SEO<br />

audit. I have kept identifying information to myself.) There is one thing all these successful<br />

photographers have in common. They all HAVE a website. If you don’t have a website, you<br />

know what you need to do. There are a couple of caveats that I need to mention here:<br />

Caveat #1: This is a small sample set, but these are all well-respected and<br />

accomplished members of our community. I had to satisfy my curiosity with a<br />

“random” group of websites. That’s not to say that this little exercise is by any<br />

means scientific. It is not, but the results are really fascinating nonetheless.<br />

Caveat #2: The measurements of various performance metrics is affected by<br />

many variables like server load, distance from the server to the user’s computer,<br />

Internet traffic load,<br />

SEO<br />

routing to get around traffic loads, connection speed,<br />

device type, number of tabs open in the browser, etc. When collecting this<br />

data, I attempted to keep as many of these variables constant and run multiple<br />

tests when available. If you were to run exactly the same tests, you would likely<br />

get different results, albeit slight. I ran the test again after about six weeks, and<br />

got similar results.<br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 5


The Need for<br />

Website Speed<br />

The Need for Speed<br />

Perhaps the most important of the ranking factors is your “page loading speed.” If your<br />

site doesn’t load and become interactive within about 2 seconds, your potential clients will<br />

simply move on to the next website - of your competitor. No one really knows how those<br />

200+ factors I mentioned are weighted but there are two very specific reasons that the search<br />

engines have “a need for speed.”<br />

The first reason is our ever-decreasing attention span. There are many studies such as those<br />

listed in Google’s article at https://blueskydigit.al/performance that have demonstrated that<br />

a website that loads slowly will lose potential visitors. We are all simply too impatient to wait.<br />

The second reason driving the need for speed is that mobile is quickly overtaking desktop<br />

in usage (actually, it already has) and the users in developing markets are simply skipping<br />

desktops altogether to access the Internet. Data is still relatively expensive, especially in<br />

developing markets, so Google is stressing “mobile first indexing” to encourage a faster<br />

Internet. Now, you may think that doesn’t apply to your potential clients, but they are using<br />

smartphones, too. If your site takes longer to load, they will move on. So will Google in<br />

ranking your site.<br />

Visitor Loss vs. Load Time<br />

Despite everything you have probably heard about Google, the Googlers do everything in<br />

their considerable power to help you out. They provide a lot of tools to help diagnose potential<br />

problems with our websites (so does Bing). The first one gives you an estimate of visitor loss<br />

based on your site’s loading time. The first set of data I’m going to show you (Fig. 1) was<br />

obtained using Google’s https://testmysite.<br />

thinkwithgoogle.com, which is powered<br />

by webpagetest.org. Webpagetest.org is<br />

an open source project that is supported<br />

by Google. The TestMySite tool measures<br />

several things, but for now we’ll just be<br />

looking at the “estimated visitor loss” as<br />

a function of loading time on a 3G mobile<br />

network.<br />

Figure 1. Estimated visitor loss as function of<br />

page loading time for the homepages of the<br />

2018 PPA Board Members’ websites as measured<br />

with https://testmysite.thinkwithgoogle.com.<br />

The first thing you notice about this data is that the visitor loss is not linear at first. You get a<br />

HUGE advantage by having a loading time of less than 5 seconds. Only one board member’s<br />

site loaded in 4 seconds. As with everything Internet, there is a caveat here. Google’s own<br />

tool, TestMySite, measures Google’s own homepage, https://google.com, as loading in 3<br />

seconds over a 3G connection. The estimated visitor loss is “Low,” instead of a percentage.<br />

If you look at Google’s homepage using https://webpagetest.org over a cable connection<br />

(1.5Mbps), we usually get a load time of around 3.4 seconds. However, if we run the same test<br />

using an emulated 3GSlow connection (400 Kbps), Google’s homepage takes just under 15<br />

seconds to load! If we change to the 4G emulator, Google’s homepage loads in just under 4<br />

seconds. Yes, 5G service is coming, but the gist of all this is that your site needs to load fast,<br />

period.<br />

Google is constantly doing research on the conversion rates of landing pages. I highly<br />

recommend that you review their article on mobile benchmarks at https://blueskydigit.al/<br />

mobilebenchmarks for more information. Another good article from Google on 2018’s “Speed<br />

Update” can be found at https://blueskydigit.al/2018SpeedUpdate.<br />

How Can We Measure<br />

Website Performance?<br />

SEO<br />

In coming issues, I’ll fill you in on some of my favorite free tools for measuring the technical<br />

performance of your website(s). These tools give you plenty of great suggestions on how to<br />

improve the performance of your site. Then I’ll also give you some actionable steps you can<br />

take to make your website faster and boost your rankings. If you’re running on WordPress,<br />

I’ll give you my very favorite plugin for compressing your beautiful images without degrading<br />

their quality. I’ll also tell you my favorite WordPress caching plugin.<br />

If you have any questions, don’t hesitate to drop me an email at kim@blueskydigitalstrategy.<br />

com and put “PPA Technical SEO Question” in the subject line. You can also check out my<br />

blog at https://www.blueskydigitalstrategy.com. We also have a fledgling private Facebook<br />

Group, Blue Sky Digital Strategy (https://www.facebook.com/groups/blueskydigitalstrategy),<br />

where you can ask for help and find lots of good information on all aspects of SEO and Social<br />

Media. And, if you made it this far, I’ll give you a complimentary website audit. Just mention<br />

that you saw it here. PPA members and one site only, please.<br />

Kim Kuhlman, PhD, M.Photog.Cr, CPP is a professional photographer and owner of Kim Kuhlman Photography and<br />

Chile Dog Photography. She earned her PhD in Engineering Physics and worked for the Jet Propulsion Laboratory<br />

and the Planetary Science Institute. Imaging of one form or another, most recently at the nano-scale, has been<br />

involved in her scientific endeavors. She brings a knowledge of physics to her photography that gives her a<br />

unique perspective on creating an award-winning image.<br />

Kim is also the owner of Blue Sky Digital Strategy, LLC, a digital agency that helps small businesses with WordPress<br />

website design and security, search engine optimization (SEO), content and email marketing, and social media<br />

management. Blue Sky Digital Strategy also provides WordPress coaching, security and website maintenance<br />

services.<br />

6 • <strong>FOCUS</strong> <strong>OREGON</strong><br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 7


Image<br />

Competition<br />

How it Helps You Become a Better Photographer<br />

By Rekha Varghese<br />

Most of us who pursue photography have taken it up because creating beautiful images and<br />

capturing special moments stirs a passion in us that satisfies a deep creative urge. In the age<br />

of increasingly capable smartphones, the tools to create or document images have become<br />

easily accessible to many people. However, what distinguishes a professional, merit-worthy<br />

image from the regular snapshot are the finer details that go into making that image.<br />

A powerful image is created with careful choices made by the photographer—the quality<br />

of light, the composition, the balance of colors, tones, posing, expression—and bringing<br />

all these elements together to convey an impactful story. Twelve such elements have been<br />

identified as the components of a merit-worthy image for competitions sponsored by PPA<br />

affiliates.<br />

The notion of ‘competition’ can seem intimidating to some. However,<br />

with PPA-style image competitions, rather than being judged against<br />

other photographers, your work is carefully critiqued for the technical<br />

merits and fundamental principles of artistic composition based on the<br />

Twelve Elements of a Merit Image. So it really is a constructive learning<br />

environment for photographers.<br />

“Don’t<br />

be<br />

scared.<br />

Just<br />

enter.”<br />

Serving as the Competition Director for OPPA has forced me (that’s<br />

right, I said ‘forced’, because there are a hundred excuses I could<br />

come up with to not be able to attend competition judging) to attend<br />

8 competitions in the past two years. I was also more committed to<br />

entering competitions than I used to previously. And I can say with<br />

conviction that just attending the judging has helped train my eye to<br />

look for these types of details in an image—things that I would not have necessarily noticed<br />

earlier. This awareness is the first step towards becoming a better photographer and artist.<br />

Taking this awareness and applying it to your image-making is where the transformation<br />

happens. This is a gradual process that takes time and consistent effort. Image Competition<br />

is a journey. As OPPA member Beth Brinston CPP said, “You can certainly take classes about<br />

lens choice, technical settings, processing techniques, but nothing helps you learn to apply<br />

all of it to your work quicker than print competition.” Being open to learning and constructive<br />

criticism is an essential part of this learning. A great piece of advice Beth has held onto came<br />

from Michelle Parsley (M.Photog, M. Artist, Cr. CPP) “What you need to hear helps you move<br />

forward. What you want to hear helps you stay right where you are at”.<br />

My journey and learning experience through<br />

competitions has made me a strong advocate<br />

of the value of entering image competitions<br />

sponsored by OPPA and PPA. There is learning<br />

at every stage of the process, from attending and<br />

listening to the judges’ critiques at competitions,<br />

looking for those essential elements in your<br />

images, to selecting and preparing your own<br />

image for entering, and applying the feedback<br />

from critiques to improve your work. You win just<br />

by entering because you learn so much in the<br />

process. And eventually, it translates into your<br />

client work, making you stand out and serve your<br />

clients better!<br />

Entering competitions is also a great way to<br />

validate the quality of your professional work.<br />

It is a great confidence booster when a peer<br />

appreciates your work as seasoned competitor<br />

and accomplished photographer Mark Fitzgerald,<br />

M. Photog., Cr. came up to me and said about<br />

one of my images “That is a great image! That<br />

is the kind of image that makes me wish I had<br />

made it”. I also had the honor of having one of<br />

my images accepted into PPA’s prestigious Loan<br />

Collection last year. This only makes me want to<br />

work harder to maintain those standards in my<br />

work.<br />

To share the value of entering image competitions,<br />

OPPA recently started a series of interviews<br />

with seasoned competitors, called “Nuggets of<br />

Competition Wisdom” on our Facebook page.<br />

The one unanimous thought conveyed by each of<br />

them is how much entering image competitions<br />

has impacted their professional work and growth<br />

as an image maker. Make sure you follow these<br />

interviews for some great nuggets of advice!<br />

I love this quote shared by Pete Rezac, M.Photog.<br />

Cr., CPP : “Don’t be afraid of failure and remember<br />

it’s what you LEARN from the process rather than<br />

the awards you EARN from it. The EDUCATION<br />

will stay with you for a lifetime.”<br />

We often find excuses about not having the time<br />

to enter competitions. Aaron Hockley, Cr.Photog.,<br />

FP-OR, explains that entering competitions is<br />

a long-term venture that you need to make<br />

the time for, “the same way I make time to do<br />

marketing, or watch TV, or learn about gear. Your<br />

first images probably won’t merit. That’s okay.<br />

Learn from the judges’ feedback and keep the 12<br />

elements in your mind as you prepare future work<br />

for competition. Those folks who you see winning<br />

OPPA awards, or earning their PPA Masters<br />

degrees, or receiving a PPA Grand Imaging<br />

Award? Their first images probably didn’t merit<br />

either. But they kept going.”<br />

Let me leave you with my favorite nugget of<br />

advice, from Sam Tarrel, M.Photog. Cr., CPP,<br />

FP-OR: “Don’t be scared. Just enter. Be sure you<br />

get critiques, and then LISTEN. You’ll be amazed<br />

how far you will go.”<br />

If you haven’t tapped this great educational<br />

opportunity yet, it’s time to begin your<br />

competition journey and elevate your growth as<br />

an image maker with the OPPA’s Annual Open<br />

Image Competition coming up in November!<br />

Rekha Varghese is an award-winning family and<br />

children’s photographer from Portland, Oregon.<br />

Her passion for art has followed her through a<br />

Masters degree in Art History and Art Criticism<br />

and she now finds her creative outlet in photography.<br />

Inspired by life’s simple, but poignant<br />

moments, she seeks to create beautiful images<br />

that capture genuine emotion. Rekha has been<br />

serving on the OPPA Board of Directors as the<br />

Competition Director for the past two years.<br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 9


QBID<br />

FREE MONEY!<br />

Qualified Business Income Deduction – What does this mean to Photographers?<br />

By Julia Fitzgerald, CPA, Cr.Photog.<br />

The Qualified Business Income Deduction (QBID) is a new deduction on the newly formatted 2018<br />

individual income tax return (form 1040).<br />

For taxable years beginning after December 31, 2017, taxpayers other than C-Corporations may<br />

be entitled to a deduction of up to 20 percent of their qualified business income from a qualified<br />

trade or business under the Tax Cuts and Jobs Act.<br />

So what does that mean for the Photographer businesses?<br />

• New deduction of 20% times Total business profit (net income after all expenses)<br />

• New line #9 QBID on the newly formatted 2018 1040 tax form<br />

• Reduction of taxable income on your tax return<br />

D id you know that OPPA offers multiple scholarships to members who have been with us<br />

for at least 2 years? If you’ve been a member for 2+ years (must be two full years), you<br />

can go to the website and download the application and apply for one of our scholarships<br />

to attend any professional or artistic photography or business training. Thinking about going<br />

to IUSA this year but not feeling like you have the extra cash to make it happen? Or maybe<br />

WPPI is more your kind of thing. Or you’d like to visit our neighbors to the north and attend<br />

their conference this spring. Or go to a special workshop or Texas School? There are dozens—<br />

probably hundreds—of educational opportunities waiting for you and OPPA can help get you<br />

there.<br />

Last year, Brian Pasko won a $250 scholarship which he used to attend<br />

IUSA last January. “As a small business owner, it’s sometimes difficult to<br />

justify the cost of in-person photographic education. OPPA’s scholarship<br />

provided the incentive I needed to gain additional skills that are helping<br />

me to grow my business, “ says Pasko about how he used his scholarship.<br />

• With a $50,000 profit (income after all expenses) on your schedule C, the QBID<br />

tax deduction would be $10,000 (50,000 X 20% = 10,000)<br />

• Phases out if Taxable income exceeds $157,500 if single or $315,000 if married<br />

filing joint return<br />

What types of businesses qualify?<br />

• Sole Proprietorships<br />

Julie Countryman also won a $250 scholarship. She also chose to use<br />

her scholarship to attend IUSA. “As a first year member of PPA, I already<br />

had a ticket to attend IUSA for free, winning the scholarship made my<br />

decision easy, I had to attend IUSA. The knowledge that I gained at<br />

IUSA was amazing and motivational.”<br />

• Partnerships<br />

• S-Corporations<br />

If you have questions on this or other tax related<br />

questions I’m always available for Lunch.<br />

Applications for scholarships are available on our website: oregonppa.org/Scholarship.<br />

All judging is blind—the scholarship committee does not know who the applicants are to<br />

make it more equitable. Applications are due November 15th by 5pm.<br />

did you know?<br />

10 • <strong>FOCUS</strong> <strong>OREGON</strong><br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 11


Landscape<br />

Photography<br />

November 7, 2018 - 9AM<br />

ProPhoto Supply Event Center<br />

Visit oregonppa.org<br />

to register.<br />

The Craft & Technique and The Art & Vision<br />

Doug Bennett, M.Photog.Cr, of Colorado Springs, Colorado, has learned that Landscape Photography must<br />

demonstrate not only mastery of craft and technique but also a mastery of vision and expression.<br />

On November 7th, Doug will first share elements of photographic craft and technique essential to landscape<br />

photography and to making high quality large landscape prints for high-end sales and for PPA Competition<br />

entries. In sharing these techniques, Doug will also discuss the underlying “whys”.<br />

Then Doug will move to the heart of landscape photography . . . the goal of communicating your emotions<br />

and artistic vision in an image. Ansel Adams had it right when he said, “Photograph not only what you see, but<br />

also what you feel.” Great photography is about making images that connect with viewers making them feel<br />

something about the subject. Doug will share techniques to make your imagery communicate more, as well as<br />

explore the unconscious psychological factors that make for appealing landscape photography.<br />

Doug’s love for landscape photography traces back to his childhood and family sightseeing vacations touring<br />

the western U.S. and Canada by car. These early experiences were further fueled by his father’s subscription to<br />

“Arizona Highways” magazine always leaving him in awe with its beautiful scenic images, particularly those of<br />

Josef and David Muench.<br />

Doug, a PPA member since 2011, earned his Master’s Degree from PPA in 2014, his Craftsman’s Degree in 2015<br />

and the Imaging Excellence Award in 2015. Doug was also named a PPA Platinum Photographer of the Year<br />

in 2013 and PPA Diamond Photographer of the Year in 2014, 2015 and 2017. Lastly Doug is a two-time Grand<br />

Imaging Award Finalist in the Landscape Category finishing 2nd in 2015 and 1st in 2017.<br />

Doug’s Awards:<br />

• PPA “Diamond Photographer of the Year” – 2014, 2015, 2017<br />

• PPA “Platinum Photographer of the Year” – 2013<br />

• PPA Imaging Excellence Award – 2015<br />

• Grand Imaging Award 1st Place in Landscape Category - 2017<br />

• Grand Imaging Award 2nd Place in Landscape Category - 2015<br />

• Professional Photographers of Colorado “Photographer of the Year” for 2011, 2012, 2013, 2014 & 2016<br />

• Professional Photographers of Colorado Annual Print Competition “Best of Show” 2011, 2012 & 2016<br />

• “Best of Show” - Louisville Art Association National Juried Photography Show in 2011 & 2012<br />

• “Best of Show” and “1st Place” - Lone Tree Photography Show, Lone Tree, Co in 2010 &1st Place in 2012<br />

• “Best of Show” - Tri-Lakes Art Center’s “Visions of Light” Photography Show, Palmer Lake, Co, in 2010 & 2012<br />

Laura Bennett, M.Photog.Cr, of Colorado Springs, Colorado has photographed the landscape since 2003 and even photographed<br />

weddings for three years. In her photography, Laura has focused on creating images that stir and communicate feelings and emotions.<br />

This led to her success in selling her images commercially for over 13 years and to significant success in PPA Print Competition.<br />

Laura received her PPA Master of Photography degree in 2015 and her Photographic Craftsman Degree in 2017.<br />

Laura’s Awards:<br />

• PPA 1st Place Grand Imaging Awards Illustrative Category in 2013<br />

• PPA Diamond Photographer of the Year in 2014 and 2016<br />

• PPA Platinum Photographer of the Year in 2017<br />

• PPA Gold Photographer of the Year in 2015<br />

• PPA Imaging Excellence Award to be awarded Jan 2018<br />

• “Best of Show” Lone Tree Photography Show 2011 and 2012<br />

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12 • <strong>FOCUS</strong> <strong>OREGON</strong><br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 13


FAVORITE<br />

PHOTOGRAPHY APPS<br />

The Difference Between<br />

Branding and Marketing<br />

”I primarily use it to white balance my images because the iPhone does a<br />

terrible job. Occasionally I will use it to adjust shadows and highlights.”<br />

-Julie Countryman<br />

“I would go crazy without Sprout Studio. It’s an all-in-one business<br />

platform for photographers. Sprout keeps me organized and efficient.<br />

I’m able to automate emails and stick to my workflow. It has helped me<br />

to keep the busy work to a minimum so I can focus on what’s importantbuilding<br />

relationships with my clients!”<br />

-Kolu Westcott<br />

“Snapseed is a powerful editor with a lot of great tools to adjust an<br />

image either globally or using its Selective feature to intelligently<br />

apply an effect only to a part of an image. If you follow my Instagram<br />

account you know I have a style there. Snapseed is where I make<br />

the level adjustments and perform my black and white conversions.”<br />

-Aaron Hockley<br />

“I like Camera+2 for IOS. I’ve been a fan for a while and use it on almost<br />

every mobile image I take. The ease of use and tools make it my choice<br />

for mobile photo apps.”<br />

-Bryan Welsh<br />

“UNUM is a visual planning app that works hand in hand with Instagram.<br />

It allows you to control your content, see what photos look good next<br />

to one another, and tracks follower engagement (likes and comments)<br />

on a graph. It’s helpful to plan what you want to share in advance.”<br />

-Alexis Dowdle<br />

By Lisa Dillon, M.Photog.Cr., CPP, FP-OR<br />

Branding is the hot buzz<br />

word of the moment—<br />

there are articles galore on<br />

the importance of branding,<br />

personal branding, what makes<br />

a brand, what constitutes<br />

a strong brand—the list is<br />

endless. But there are fewer<br />

articles out there to help us<br />

understand the difference<br />

between branding and<br />

marketing. Both are important<br />

for business success but how<br />

do they differ and where<br />

should we, as solopreneurs,<br />

be spending our time and<br />

dollars?<br />

Let’s start with some basics. Branding is the<br />

feeling people have after your business is<br />

conducted. It’s how people think about you<br />

when you’re not around. It’s your reputation—<br />

and sometimes it precedes you. But always, it<br />

should linger after you. Branding is what gives<br />

personality to your business. It tells potential<br />

customers what they can expect from you.<br />

Straight up, your brand is your bond. It’s a<br />

promise to deliver. And hopefully it’s a promise<br />

fulfilled. A brand should evoke an emotional<br />

response. If you are using your brand<br />

effectively, it can tell a story where your client<br />

is the hero of the day and you are the trusted<br />

guide who helps them solve their problem and<br />

defeat their villains. A strong brand will attract<br />

your ideal customer and possibly even repel<br />

your non-ideal customer.<br />

Take, for example, the latest Nike<br />

“Dream Crazy” campaign featuring Colin<br />

Kaepernick. Nike has long leveraged other<br />

people’s stories to tell their own. Michael<br />

Jordan’s stories of working hard and failing<br />

over and over until he didn’t fail was a<br />

beacon for the Nike Air Jordan brand<br />

telling customers “you can do it—just<br />

keep trying.” You can be “like Mike,” and<br />

we’re here to help you. Nike wants to sell<br />

athletic wear to athletes and they make a<br />

point of telling everyone that if you have<br />

a body, you’re an athlete. But in this new<br />

campaign, they are pushing the envelope<br />

even further, polarizing their customers<br />

and actually repelling some who disagree<br />

with Kaepernick’s kneeling protest. The<br />

buzz around this campaign has been<br />

tremendous and the brand message could<br />

not be stronger—we’ll be here to support<br />

you no matter how crazy your dream is. The<br />

question is, is your dream crazy enough?<br />

14 • <strong>FOCUS</strong> <strong>OREGON</strong><br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 15


The Difference Between<br />

Branding and Marketing<br />

What are the elements of a brand? Well<br />

surely things such as logo, typography,<br />

colors and style factor into it, but a logo<br />

is not a brand. Your photography—both<br />

the images you take and the images you<br />

present of yourself are part of your brand.<br />

Your signature style, if you have one, is part<br />

of your brand. Your core values—or your<br />

business’s core values if you communicate<br />

them—are also part of your brand. Your<br />

tagline is part of your brand as well—it<br />

should lay out the promise that you intend<br />

to deliver on. Some things are more subtle<br />

parts of your brand such as the tone of voice<br />

you use to communicate, in person, on the<br />

phone, in emails, on your website, pretty<br />

much anywhere. To have a strong brand,<br />

your customers need to have consistency<br />

from you in both communication and in their<br />

personal experience with you through all<br />

the client touch-points (in-person meetings,<br />

website, content marketing, blog, social<br />

media, customer service, and so on).<br />

Your brand is your bond.<br />

So what is marketing? If branding is<br />

strategic, marketing is where the execution<br />

of that strategy takes place. Marketing<br />

is your outreach—it’s how you capture<br />

the attention of your potential or current<br />

clients. Marketing is how you present your<br />

brand. And marketing itself is *part* of your<br />

brand. Long after the flurry of the marketing<br />

campaign is over, what flavor will be left<br />

behind? The flurry is marketing, the flavor<br />

is branding.<br />

Marketing isn’t about how people feel<br />

about your business. It’s trying to get them<br />

in the door, metaphorically speaking. If your<br />

brand is on point, they will feel favorably<br />

about your business and all marketing<br />

needs to do is open the door for them<br />

to flood in. Marketing is about one thing,<br />

primarily: COMMUNICATION! Marketing<br />

communicates your brand to potential<br />

clients and gets them interested in you and<br />

your offerings. But you have to have the<br />

brand message to start with. You<br />

can’t market effectively without<br />

a brand structure in place—<br />

otherwise you’re constantly<br />

re-inventing the wheel<br />

and trying to stab in the<br />

dark at what you think<br />

your clients might like<br />

instead of confidently<br />

putting your brand<br />

forward and letting<br />

customers self-select.<br />

Your marketing is communication.<br />

So which is more important? Well, you have to start with your brand so you have<br />

something worthwhile to market. Can you market without an effective brand?<br />

Sure, but it’s not the kind of marketing that is long lasting. And did you know that<br />

in the absence of a you-driven brandstory, clients will create their own brandstory<br />

about you. Wouldn’t you prefer to control the narrative and tell clients who you<br />

are, what you stand for (and sometimes what you stand against—sometimes<br />

equally as important as what you stand for), what your values are and who should<br />

care about all of this rather than leaving them to figure it out (and maybe get it<br />

wrong)?<br />

Another intersection between branding and marketing can be seen in the new<br />

Diet Coke campaign. Amid health concerns about the safety of diet soda, Coca-<br />

Cola sticks out its tongue to the naysayers and tells them “If you’re in the mood<br />

for Diet Coke, have a Diet Coke.” Young, attractive, moderately-famous actors<br />

tell you to “do you” and drink your Diet Coke “because you can.” This marketing<br />

campaign comes along with a rebranding of the product in taller, slimmer cans<br />

that appeal to a more youth-oriented market (and those who want to feel<br />

youthful) and a collection of new flavors in addition to the classic Diet Coke. (I’ve<br />

tried them—I think a few of them are pretty tasty!) They are seeking to position<br />

themselves as a youthful, rebel indulgence and you’re a grown-up now so you can<br />

do what you want. And if you want to drink a Diet Coke, drink one. It’s the perfect<br />

intersection of rebranding and marketing.<br />

Define your brand—write it out (yes—write it down. on paper.) and include all the<br />

elements I discussed above—logo, colors, typography, iconography, photography,<br />

core values, tone of voice, personality, your “why”. Decide who your customers<br />

are, what their needs are and how you will fulfill their needs. That’s your brand<br />

and your brand strategy. Now you’ve got a framework for your marketing. You’ve<br />

got promises to communicate and you’ve got strategy to execute on (how you<br />

will meet your clients’ needs). Now find the right avenues to spread that message<br />

based on who your ideal customers are—email, blog content, newsletters, ads,<br />

social media, billboards, car decals, promotional items, and so on. Once you’ve<br />

defined your brand (which includes identifying your ideal customers), you’ll be<br />

able to find the right ways to communicate with them. And while your marketing<br />

plans will come and go, your brand will endure.<br />

Lisa Dillon is a Master Craftsman Photographer and CPP from Portland<br />

Oregon. She has also earned the Fellow of Photography degree from<br />

OPPA. She is in her 14th year of business and specializes in high school<br />

senior, business and family photography. She is a past president of the<br />

Professional Photographers of Oregon (PPO) and currently serves as<br />

President of OPPA. Lisa is an approved juror for the OPPA and has served<br />

as a PPA Councilor representing Oregon since 2013.<br />

16 • <strong>FOCUS</strong> <strong>OREGON</strong><br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 17


Your Luminate Judges<br />

Introducing Rob Behm, one of our Luminate judges who hails from Spokane, Washington. A third generation<br />

small business owner, Rob has been the owner and photographer at Valley Studio in Spokane Valley, Washington<br />

for 33 years. Working in photography since college graduation, Rob has an Applied Science degree in<br />

photography and a degree from Eastern Washington University as a photographic educator. A PPA member<br />

since 1991, Rob has also been a member of the Professional Photographers of Washington<br />

since 1982.<br />

Rob is a Certified Professional Photographer, Master-Craftsman Photographer and was the<br />

recipient of the PPA National Award in 2006. A PPA councilor since 2003, Rob has also<br />

served as Chair of the PPA International Committee. A serious photographer since the age<br />

of 16, Rob began his professional career after college, working as first assistant to a top<br />

fashion photographer in Seattle.<br />

In 1985 he opened “Valley Studio” in his home town, and has provided quality portrait<br />

services to a long list of returning clients. The studio specializes in Senior Portraits, Business<br />

head shots and family portraits. His photography has been recognized in the PPA Print Salon for over 20 years,<br />

been displayed at Disney’s Epcot center, and has won numerous state and regional awards, for over 4 decades.<br />

Elected to the PPA Board of Directors in 2011, Rob is currently serving as the PPA Chairman of the Board. “<br />

I love that moment right when I snap the shutter, and know I have just captured something beautiful that will<br />

stand the test of time”<br />

Meet Adilfa Ford, one of our November Luminate judges and owner/president of Don Polo Photography Inc.,<br />

a fine art portrait and wedding photography studio in Utah. Don Polo Photography has been in business for<br />

over 25 years. Adilfa’s exciting and dynamic personality have made Don Polo Photography one of Utah’s leading<br />

portrait studios. Adilfa is a past president of the Intermountain Professional Photographer’s Association (IPPA)<br />

and represents the state of Utah on the PPA (Professional Photographers of America) National Council. She also<br />

serves as the Vice-Chair of the International Committee of PPA. She also serves on the Heart Gallery committee<br />

to promote adoption through professional photography and believes very strongly in business giving back to<br />

the community through service and charity events.<br />

Adilfa was born on a farm in La Luz, Venezuela without electricity or running water. She was<br />

raised by her grandparents and named her business for her grandfather who taught her<br />

about integrity and honesty in life and in business. He could not read or write but people<br />

said that when he gave his hand to seal a deal that was better than any contract. The only<br />

photographs that Adilfa has of her mother and grandparents, now deceased are the ones<br />

she took after becoming a professional photographer. One of the reasons that she became<br />

a professional photographer was to educate her community on the value of professional<br />

portraits.<br />

Adilfa has won many awards for her work and been featured in several national photography<br />

magazines. She has been an IPC medalist in print competition for the past 5 years earning Gold, Silver, and<br />

Bronze medals. Adilfa speaks fluent Spanish and has taught photography seminars to photographers all over the<br />

world. Adilfa is a PPA Certified Professional Photographers and has been awarded the Photographic Craftsman<br />

and Master of Photography degree. Adilfa is also a recipient of the coveted PPA National Award given for<br />

exceptional dedication and service to the photographic industry.<br />

18 • <strong>FOCUS</strong> <strong>OREGON</strong><br />

Register: oregonppa.org<br />

Meet Doug Bennett: Dabbling with photography back in the ‘70s, Doug didn’t really begin to Doupursue<br />

photography until 2003 when he bought a disposable film camera to photograph his tulips. With a rekindling of<br />

his passion for photography, he began a pursuit to learn how to capture images of the landscape.<br />

His love for landscape photography traces back to his childhood and family sightseeing<br />

vacations touring the western U.S. and Canada by car. These early experiences were further<br />

fueled by his father’s magazine subscription to “Arizona Highways” which always left him<br />

in awe with its beautiful scenic images, particularly those of Josef and David Muench.<br />

In his landscape photography, Doug learned that nature often makes her own expression<br />

and statement in ways that are unique to the scene and the moment. In many cases, this<br />

takes the form of unique lighting when nature is putting on her best show. From there,<br />

Doug works the image to put his own vision and expression into the scene with a goal of<br />

portraying his own emotional response to nature’s show.<br />

Meet Bob Coates: “I Specialize in not Specializing”, “It’s all about being and staying creative”, “I hate being<br />

bored”, “I make people, places, and products look better than good.” Would you want to learn from someone<br />

who said these things? I certainly do! Come to LUMINATE and you’ll be lucky enough to learn from Bob Coates<br />

of Bob Coates Photography. According to his Instagram, Bob is a commercial photographer, Lens Based artist,<br />

and Photo Educator that comes with 20 plus years in the business. He said, “I came to photography because I<br />

would take a business to a certain level and the challenge would be gone. I hate being bored.” Well if you take<br />

a look at his work online or go to his Instagram page @bob_coates, his images are anything but boring. I was<br />

immediately struck by bright vibrant colors, beautiful people and places, and unique perspective. He states, “I<br />

am constantly pushing the envelope to get more depth and dimension into my imagery.” The headshot on the<br />

about page of his website depicts Bob against a black background with the top of his head open as if connected<br />

to a hinge. Inside we see a brain and coming out of his head is a light bulb, fish, neon signs, a mathematical<br />

formula, as well as various other images. After reading this statement and taking in this extremely<br />

creative headshot, I thought, “Looks like an envelope pusher to me.” For Bob, this<br />

“envelope pushing” entails “testing the limits of new camera technology or pushing software<br />

beyond the uses for which it was designed.” It’s like he said, “It’s all about being and<br />

staying creative.” As creative entrepreneurs, I think many of us struggle with the “staying<br />

creative” bit. We have all experienced burnout, photographers block, or even boredom. I<br />

think we could all use a dose of Bob Coates who can inspire us to look and think outside<br />

and beyond the box as creatives. Bob says, “You only have a moment to capture attention in<br />

this image-laden world…” So, come to LUMINATE and learn from Bob about how to create<br />

work that does just that.<br />

Meet Tracy Page: It is a true gift to be able to take a headshot that makes people feel something<br />

or that captures the essence of who a person is. Tracy Page has this gift. Upon visiting<br />

her website you can’t help but be captivated by her subjects, whose headshots appear in a<br />

slideshow on the main page. The first subject is an older gentleman wearing a fur hat and<br />

coat. He has a white beard and kind eyes that makes you wonder if he is Father Christmas<br />

himself. The next subject is another older gentleman who has piercing eyes that remind me<br />

of Clint Eastwood and wrinkles that are not hidden but celebrated in this image. There are<br />

more subjects that appear, young and old, male and female, each that make an individual<br />

impression. After seeing these striking black and white images, you will not be surprised to<br />

hear that Tracy Page studied Fine Art (among other things) at the University of Georgia, but<br />

more specifically, she is a classically trained painter. In an interview with Backstage magazine, she said that her<br />

background as a painter has informed her photography. “I can use the chiaroscuro technique and Rembrandt<br />

lighting in such a way that brings out some depth in the image that most headshot photographers don’t have<br />

the leeway to do.” Tracy is a headshot photographer who “specializes in working with actors, both children and<br />

adults.” Chambers Stevens, an L.A. based acting coach, has recognized her as “one of the top headshot photographers<br />

for kids and adults in Atlanta.” According to her bio on the PPA website, “She currently has clients<br />

on most major networks, in theaters and on broadway. Her clients are repped coast to coast.” Do you watch The<br />

Walking Dead? “Carl” (Chandler Riggs) is one of her clients! So why is this information pertinent to you? You<br />

have the opportunity to learn from her! She is going to be speaking and educating us at our LUMINATE event<br />

this year! If you want to learn from a Craftsman Photographer, a Certified Professional Photographer, an award<br />

winning photographer, about the art of headshot photography-LUMINATE is the place to be.<br />

November 10-11th<br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 19


In Memory of<br />

Wendy Seagren<br />

By Mark Fitzgerald, M.Photog., Cr., FP-OR<br />

few weeks ago OPPA lost one of its<br />

A founding members and a past board<br />

member, Wendy Seagren. For those who<br />

knew Wendy her passing was a truly sad<br />

event because she was a unique individual<br />

who brought so much joy to those around<br />

her. Wendy was a photographer who worked<br />

tirelessly to improve her craft and creative<br />

vision so she could explore new ways of<br />

photographing places that were important<br />

to her.<br />

I met Wendy when she was a student in<br />

one of my classes at Newspace Center for<br />

Photography. Her thirst for knowledge made<br />

her stand out amongst her<br />

fellow students. Over time<br />

Wendy attended several of<br />

my classes and soaked up<br />

as much information as she<br />

could. Eventually she asked<br />

me to begin doing private<br />

training with her so she could go deeper into<br />

the specific things she wanted to learn.<br />

Over the course of the next few years, Wendy<br />

and I met many times to discuss photography<br />

and how she could use tools like Lightroom<br />

and Photoshop to refine her creative vision.<br />

One of the things that impressed me most<br />

about Wendy was how she worked hard<br />

to learn and expand on what she learned.<br />

It was quite common for her to call or text<br />

first thing in the morning to ask a question<br />

about something she didn’t understand that<br />

she had worked on late into the night. Due<br />

to this kind of dedication she soon began to<br />

“Imagery is my life,<br />

and life is something<br />

beautiful.”<br />

master the tools and techniques and make<br />

them her own.<br />

I invited Wendy to join Portland Metropolitan<br />

Photographers Association and encouraged<br />

her to enter our competitions. (PMPA was one<br />

of the precursor organizations that eventually<br />

became OPPA.) Wendy was quickly bitten by<br />

the competition-bug and entered nearly all<br />

of our competitions, as well as PPA district<br />

and international competitions. She worked<br />

hard on creating competition images and<br />

eventually earned the OPPA Fellow of<br />

Photography Degree and the PPA Master of<br />

Photography Degree. Wendy asked me to<br />

be her sponsor at the 2016<br />

PPA awards ceremony in<br />

Atlanta when she received<br />

her Master’s degree. Going<br />

up on the stage with her and<br />

placing the ribbon around<br />

her neck was one of my<br />

proudest moments as a teacher and mentor.<br />

I realized then how much I had enjoyed<br />

watching her journey over the years.<br />

– Wendy Seagren<br />

Wendy’s passion was landscape photography.<br />

And the place she loved most was Yosemite<br />

National Park. As a child she visited the place<br />

nearly every year. As an adult she continued<br />

to visit as often as she could. She began<br />

capturing the spirit of the place with her<br />

camera and created many beautiful images.<br />

Seven of her IPC merits were from images<br />

made in Yosemite. Her Yosemite photos also<br />

received recognition in other competitions,<br />

such as the United States Landscape<br />

her health was failing and working on her<br />

photography was more demanding. But she<br />

never gave up.<br />

It was an honor to know Wendy, to work with<br />

her, and to become her friend. She was always<br />

happy and upbeat no matter what was going<br />

on in her life. I will miss sitting with her and<br />

discussing photography and her work. (I will<br />

also miss her sweet dog, Harley, who would<br />

often sleep in my lap while we talked.) The<br />

last image she and I talked about is one that<br />

went loan this year and is on the cover of this<br />

A memorial service celebrating Wendy’s life is<br />

being held Saturday October 6 at 10:45am at<br />

Camas Meadows Golf Club. OPPA members<br />

are welcome to attend.<br />

If you would like to see more of Wendy’s<br />

photography, you can visit her website at<br />

thruthelensephotography.com.<br />

Photographer of the Year, where she was a<br />

finalist. Whenever I think of Yosemite, I will<br />

always remember Wendy and her love for<br />

the place.<br />

Wendy continued to travel and photograph<br />

the places that were special to her. She<br />

also continued to enter OPPA and PPA<br />

competitions. In 2017 she received a silver<br />

medal at IPC and this year she received<br />

a gold medal. In my view this was one of<br />

her biggest accomplishments because<br />

magazine. I remember we were talking about<br />

potential titles and she came up with “Into<br />

the Light”. The title really struck me because<br />

I knew there was a possibility Wendy would<br />

soon be making her own journey into the<br />

light. Of the countless images I have seen<br />

over the years, this is one I will never forget.<br />

Though she’s gone, we can still enjoy the<br />

remarkable images Wendy left behind and<br />

remember the person she was who brought<br />

joy to so many.<br />

20 • <strong>FOCUS</strong> <strong>OREGON</strong><br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 21


NOVEMBER 10TH AND 11TH<br />

Bryan Welsh<br />

M. Photog., Cr., CPP, API, FP-OR<br />

COMPETITION!<br />

EDUCATION!<br />

FOOD!<br />

NW CUP!<br />

PARTY!<br />

Having the right tools for the job at hand is always important to a working professional<br />

photographer. It’s true the gear doesn’t create the images but having gear you love<br />

does aid in the process of creating the images you see in your mind. Here is a look<br />

inside my tool kits and some of my favorite tools.<br />

Nikon Camera Gear “Nikon equipment has been my only choice as a professional. The grip,<br />

dials, menus and quality all feel like and extension of my vision and what I expect in my PRO<br />

gear.”<br />

• Nikon D810 with battery grip<br />

• Nikon 70-200mm f4<br />

• Nikon 85mm f1.8<br />

• Nikon 50mm f1.8<br />

• Nikon 50mm f1.8<br />

• Nikon 35mm f1.8<br />

• Nikon 20mm f1.8<br />

Profoto Lighting Gear “With lots of choices in lighting equipment I choose the gear that would<br />

never hold me back with inconstant performance. Profoto gear is always there for me and is<br />

ready for any demands I can send its way.”<br />

• Profoto B1 + Batteries (2)<br />

• Profoto B2 Location Kit + Batteries (2)<br />

• Profoto A1 + Batteries (2)<br />

• Profoto OCF Beauty Dish (White)<br />

• Profoto OCF 2’ Octa<br />

• Profoto OCF Magnum reflector<br />

• Profoto OCF Grid Kit (2)<br />

• Profoto OCF Gel Kit<br />

PPA/MEMBER PRICE<br />

$99 *<br />

FRIENDS!<br />

*SAVE $20<br />

WHEN YOU REGISTER BEFORE<br />

OCTOBER 10TH!<br />

Tether Tools Gear “Shooting tethered allows me to see my work in real time for the good or<br />

the bad. This critical feedback is necessary when you are creating images that your reputation is<br />

built on.”<br />

• Aero Table – MacBook pro 15” – Black<br />

• Case Air Wireless system<br />

• JerkStopper camera & cable support<br />

• USB 3.0 Core Controller Tether Boost<br />

• USB 3.0 Cable(s)<br />

- 6’ & 15’ high-visibility orange cables<br />

- 16’ Active high-visibilty<br />

orange extension cable<br />

Think Tank Bags “After buying my first Think Tank bag I knew it would be the brand I can trust<br />

to carry my gear in any condition”<br />

• Think Tank Airport International Roller Bag<br />

• Think Tank Airport Commuter Backpack<br />

• Think Tank Airport Essentials Backpack<br />

• Think Tank Retrospective 20 Should Bag<br />

• Think Tank Retrospective 7 Should Bag<br />

• Think Tank Turn-style 20 Sling Bag<br />

Lumix Camera Gear “A kit that is perfect for the weekend away and trips that require a small<br />

foot print. My Lumix gear screams take me and lets go explore.”<br />

• GX8 Mirrorless 4/3<br />

• 35-100mm f2.8 (70-200mm)<br />

• 42.5 mm f1.7 (85mm)<br />

• 25mm f1.7 (50mm)<br />

• 15mm f1.7 (30mm)<br />

Additional Gear: “The bits and pieces that help a professional do their job can never be<br />

forgotten. Here is a small sample of items that assist me on every assignment.”<br />

REGISTER TODAY: WWW.<strong>OREGON</strong>PPA.ORG<br />

• Photek Softlighter Umbrella with<br />

diffusion - 36”, 46” & 60”<br />

• Fotodiox Pro Octa(s) - 36”, 48” & 60”<br />

• Sweet Light Systems 9x24 Strip Softbox<br />

• Westcott reflector and scrim kit<br />

• Sekonic Light meter<br />

• Zoom H6 Field recorder<br />

• Rode VideoMic Pro Plus<br />

22 • <strong>FOCUS</strong> <strong>OREGON</strong><br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 23


OUR SPONSORS<br />

Many thanks to our sponsors for their support of OPPA<br />

Into The Light<br />

While vacationing in Palm Springs, Wendy and her husband Lynn took a day trip to San Diego.<br />

Wendy wanted to photograph Scripps Pier, next to Scripps Institute of Oceanography. At<br />

first the light wasn’t very interesting, but Wendy continued to shoot. When sunset arrived,<br />

Wendy was treated to this colorful display. She felt fortunate to have visited at just the right<br />

time.<br />

Please visit:<br />

oregonppa.org/Sponsor-Offers<br />

to see our exclusive members only offers.<br />

Not a member? JOIN TODAY!<br />

This was one of images Wendy added to her 2018 IPC case. It was one of the final landscape<br />

photos she made on her last road trip. Wendy needed two more merits to qualify for a<br />

medal at IPC. (Two images had already sealed at districts.) Into the Light not only merited,<br />

it went loan and Wendy ended up with a Gold Medal for her last IPC. Wendy passed away<br />

September 1. It made her really happy and proud to know she was going out on a high note<br />

with her photography.<br />

Wendy Seagren, M.Photog., AFP-OR<br />

thruthelensephotography.com<br />

24 • <strong>FOCUS</strong> <strong>OREGON</strong><br />

FALL 2018 <strong>FOCUS</strong> <strong>OREGON</strong> • 25


2ND THURSDAY<br />

FREE MONTHLY<br />

MEETING:<br />

NIGHT WITH<br />

THE PROS<br />

The Fine Art of Printing<br />

OCT<br />

7<br />

OCT<br />

27<br />

Inside the Competition<br />

Workflow<br />

Landscape Photography<br />

With Doug & Laura Bennett<br />

NOV<br />

7<br />

NOV<br />

9<br />

Think Like a Competition Judge<br />

With Lisa Dillon & Bryan Welsh<br />

LUMINATE<br />

Annual Open Image Competition<br />

NOV<br />

10<br />

NOV<br />

11<br />

LUMINATE<br />

Classes by Tracy Page &<br />

Bob Coates<br />

OPPA Annual Banquet<br />

DEC<br />

12<br />

FEB<br />

23<br />

Newborns & Babies: Safety,<br />

Soothing & Sustainability<br />

With Amy West<br />

oregonppa.org<br />

26 • <strong>FOCUS</strong> <strong>OREGON</strong>

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