03.10.2018 Views

Waikato Business News September/October 2018

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

26 WAIKATO BUSINESS NEWS <strong>September</strong>/<strong>October</strong> <strong>2018</strong><br />

BREAST CANCER AWARENESS<br />

<strong>Waikato</strong> woman helping breast cancer<br />

survivors with cosmetic tattooing<br />

A <strong>Waikato</strong> woman who has overcome two<br />

types of cancer is giving back by helping<br />

other women who’ve battled breast cancer.<br />

As the founder of Lady<br />

Ink Cosmetic Tattooing,<br />

Debbie Casson<br />

helps women who have been<br />

through breast reconstruction<br />

surgery for breast cancer, by<br />

performing cosmetic nipple<br />

tattooing – something she says<br />

helps give women their self-esteem<br />

and confidence back after<br />

a tough journey.<br />

Around 2800 New Zea-<br />

MISS LOU HAYES<br />

MB ChB FRCS<br />

Oncoplastic Breast Surgeon<br />

• Breast reconstruction<br />

• Breast cancer surgery & management<br />

• Benign breast disease<br />

Penny Breast Care Ltd<br />

Anglesea Imaging Centre<br />

Gate 2, Thackeray St, Hamilton<br />

pennybreastcare@hamrad.co.nz<br />

Ph: 07 838 9599 | Fax: 07 838 0352<br />

Penny Breast Care Ltd<br />

S9425C<br />

land women and 20 men are<br />

diagnosed with breast cancer<br />

every year.<br />

One in nine women will get<br />

breast cancer in their lifetime<br />

and, as a cancer survivor, Debbie<br />

wants to help raise awareness<br />

this <strong>October</strong> for breast<br />

cancer awareness month.<br />

“Making those women feel<br />

whole again, and their reaction<br />

when they first look at themselves<br />

in the mirror, it really is<br />

the cherry on top,” Debbie said.<br />

She was diagnosed with two<br />

forms of cancer in the space of<br />

a week in 2012, with a rare type<br />

of sinus cancer and just days<br />

later she was diagnosed with<br />

breast cancer after she'd been<br />

for a routine mammogram.<br />

As a survivor, she understands<br />

the emotions of what cosmetic<br />

nipple tattooing can mean<br />

to a woman after undergoing<br />

breast reconstruction, along with<br />

chemotherapy and radiation.<br />

After being diagnosed,<br />

Debbie, a former nail technician,<br />

joined Shocking Pink a<br />

nationwide charity that is for<br />

women diagnosed with cancer,<br />

aged 45 years and younger.<br />

The charity group has a<br />

huge impact on the women<br />

involved through an online<br />

support system, as well as<br />

grants and every year they<br />

host a retreat in both the North<br />

Island and South Island for<br />

women to attend, meet each<br />

other and form friendships.<br />

She now helps run the charity<br />

as one of the three trustees,<br />

however, being a part of<br />

Shocking Pink is what led her<br />

to train in cosmetic tattooing.<br />

Talking to the women within<br />

the group, she realised how<br />

financially out-of-reach it was<br />

to get areola tattooing done<br />

after they’d had breast cancer.<br />

As part of her training she<br />

also learnt to do eyebrows, eyeliner<br />

and lips, as chemotherapy<br />

can often result in loss of eyebrows<br />

and hair.<br />

“There is sometimes a need<br />

for cosmetic eyebrow tattooing<br />

after treatment as they don’t<br />

always grow back. Women<br />

then think about lips and eye<br />

liners as their treat afterwards<br />

as well,” Debbie said.<br />

Another field Debbie specialises<br />

in is scar camouflage to<br />

help with scarring after surgeries<br />

or other skin issues.<br />

The nipple repigmentation<br />

and 3D nipple cosmetic<br />

tattooing service that Debbie<br />

offers, helps post-mastectomy<br />

patients by creating the appearance<br />

of an areola after nipple<br />

reconstruction, or a 3D nipple<br />

can be created by shading with<br />

pigments giving the 3D effect.<br />

“It gives me so much joy<br />

seeing the difference it makes<br />

in women’s lives and it encourages<br />

me to carry on doing what<br />

I’m doing,” Debbie said.<br />

For her clients, knowing that<br />

Debbie is a survivor and has been<br />

where they are, helps them feel<br />

more relaxed when they come in<br />

and tell their story to her.<br />

Shocking Pink woman and<br />

breast cancer survivor Emerald<br />

Reid said Debbie has changed<br />

her life in a huge way with such<br />

a small procedure.<br />

“It has had an unbelievable<br />

impact on my confidence, my<br />

outlook on life, and feeling like<br />

a true survivor now. After five<br />

years of surgery and chemo, I<br />

feel like I’ve finally got to the<br />

end of a cancer journey and<br />

I was able to end it on a high<br />

note,” Emerald said.<br />

“I knew it would make a<br />

difference getting it done but I<br />

underestimated just how much<br />

and how emotional it would<br />

be in my first glance. I was<br />

blown away with how realistic<br />

they look and how much more<br />

complete I felt as a woman. My<br />

partner can’t believe how great<br />

they look and has commented<br />

on how much happier I am<br />

every day - I feel like I’m now<br />

just a normal 35-year-old girl<br />

living her best life.”<br />

Last year a contract between<br />

the <strong>Waikato</strong> DHB, Tristram<br />

Clinic and Debbie was established<br />

to help fund this service<br />

Debbie Casson<br />

for more breast cancer survivors.<br />

The contract is a huge<br />

step forward as some DHBs<br />

still don’t fund the procedure.<br />

“I’d love to be in a position<br />

where I could see everyone get<br />

this service,” Debbie said.<br />

“My ultimate goal would<br />

be to travel up and down the<br />

country doing areola work to<br />

help everybody.”<br />

Initially, Debbie’s cosmetic<br />

tattooing training was done in<br />

New Zealand, however, she<br />

has continued further training<br />

overseas, including more<br />

recently a self-funded trip to<br />

England where she trained<br />

with some of the best in the<br />

world in areola.<br />

“I want to keep extending<br />

my training so that I am<br />

the best at what I do in New<br />

Zealand and continue to grow<br />

myself and my skills, so that I<br />

can do better and be better for<br />

these deserving ladies.”<br />

To inquire about Debbie’s<br />

services at Lady Ink, contact<br />

your specialist as you will need<br />

a referral. Insurance will also<br />

cover the procedure. To find<br />

out more information about<br />

Shocking Pink visit shockingpink.org.nz<br />

or for Lady Ink<br />

visit www.ladyink.co.nz<br />

ENTER<br />

NOW!<br />

BUTTONRUN.CO.NZ<br />

ENTER<br />

THURSDAY 25TH OCTOBER <strong>2018</strong>, HAMILTON LAKE – INNES COMMON<br />

NOW!<br />

REGISTRATION OPEN FROM 4.30PM – 6.00PM | 8KM RUN – 6.00PM | 4KM RUN – 6.01PM | 4KM WALK – 6.02PM<br />

BUTTON RUN<br />

BREAST FRIENDS<br />

BUTTONRUN.CO.NZ<br />

NM Media is proud to support<br />

WBCRT waikatobreastcancerresearchtrust<br />

www.brightasabutt n.co.nz<br />

<strong>Waikato</strong><br />

GOOD BETTER<br />

Breast<br />

BEST, NEVER LET IT REST,<br />

Cancer<br />

UNTIL GOOD GETS BETTER<br />

Research<br />

AND BETTER GETS BEST<br />

Trust<br />

EVIDENCE-BASED BREAST CANCER RESEARCH<br />

THURSDAY 25TH OCTOBER <strong>2018</strong>, HAMILTON LAKE – INNES COMMON<br />

REGISTRATION OPEN FROM 4.30PM – 6.00PM | 8KM RUN – 6.00PM | 4KM RUN – 6.01PM | 4KM WALK – 6.02PM<br />

BUTTON RUN<br />

BREAST FRIENDS<br />

WBCRT<br />

waikatobreastcancerresearchtrust<br />

www.brightasabutt n.co.nz<br />

GOOD BETTER BEST, NEVER LET IT REST, UNTIL GOOD GETS BETTER AND BETTER GETS BEST<br />

EVIDENCE-BASED BREAST CANCER RESEARCH

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!