4

FAST FOOD CULTURE
IN MALAYSIA

C O N T E N T
01
02
03
04
05

HISTORICAL TIMELINE
INTRODUCTION
SOCIAL IMPACT
MENU ITEMS
WHY PEOPLE LOVE IT?

H I S T O R I C A L
T I M E L I N E

1921
The first fast food restaurant was White
Castle in U.S.
1963
First ever fast food restaurant, A&W was
opened in Malaysia, located at Jalan Tuanku
Abdul Rahman.
1982
McDonald’s opened
its first outlet in Jalan Bukit Bintang.
1948
McDonalds was redesigned and opened by the
McDonald brothers. Soon after, other fast food
chains that exist today opened too.
1973
KFC’s first outlet
located on Jalan Tunku Abdul Rahman was
opened.
1990s
Other fast food restaurants started franchising
in Malaysia. It is when fast food started to become
popular.

I N T R O D U C T I O N
Fast Food Culture can be categorized as :
- A culture where people consume fast food as their major option.
- A culture where people just love to hangout at fast food restaurant.

This culture is practiced by mostly teenagers & young adults,
fast food restaurants are the places they often hangout.

In Malaysia, KFC and McDonald’s are two of the most popular fast food restaurants.
There are currently 271 McDonald’s outlets and over 600 KFC outlets in Malaysia.
In the past, a visit to fast food restaurant was reserved for special occasions like
birthday celebration and good exam grades.
Today, fast food is viewed in a different way and many people see it as casual dining.

A&W was the first fast food introduced to Malaysians
However, it is starting to be forgotten as other fast food chains becomes
popular.
This is the signature
A&W root beer float that
everyone loves.

IS IT GOOD OR BAD?
Eating too much fast food can
lead to cardiovascular diseases
and obesity.
Statistics shows that obesity
rate in Malaysia has increased
over the years and one of the
biggest factor is food consumption.
However, this culture is unique
in its own way.

People do not only go to fast food restaurant for their food, free wifi
with the best Internet connection might also be one of the reason.

Fast food restaurants are also a popular studying
spot for students as it is a place that opens 24
hours and has food.
It is also a perfect place to socialize with family and friends.

Drive-thru makes ordering process
easier.
At some places, you can see long
queues at drive-thru on weekend
nights.

Mc Café was launched in 2012,
serving coffee, beverages and
cakes.
This attracts more people to come to
McDonalds and encouraging fast
food culture.

To make ordering and
payment process
easier, there are self
service kiosks.

The convenience
they provide for
customers makes
them keep coming
back.

M E N U
I T E M S

Medium coke 220kcal
Medium fries
340kcal
McDeluxe 500kcal
Ayam Goreng
270kcal
Sundae Cone 170kcal

Fried chicken
242kcal per piece
Cheezy Wedges 310kcal

Coleslaw 170kcal
Mashed potato
120kcal
Crispy Tender
80kcal

W H Y P E O P L E
L O V E I T ?

Advertisements play an important role in creating fast food culture.
It is the way fast food companies reach out to the public.
IT ‘S EVERYWHERE
Everywhere we go,
we can see fast food
advertisements,
even on social media

To promote their food as well as fast
food culture, these fast food restaurants
uses various methods such as
giving free food & toys .

McDonald’s Happy Meal toys are one of the
reason people eat fast food.
Image from Mcd Malaysia
Image from says.com
Minions Madness that happened at every
McDonald’s outlet in Malaysia on July 2013.

The McDonald’s sundae cone is also
one of the popular item on the menu.
People are willing to queue up
to buy desserts at McDonald’s.

A survey has shown that most Malaysians eat fast
food because it is tasty and suits their taste buds.

FAST FOOD CULTURE UNITES US
It is a culture practiced by Malaysians regardless of race and
religion. In fast food restaurants, we get to see Malaysians
share their love for food together, learn and get to know each
other.

REFERENCES
https://says.com/my/lifestyle/despicable-me-2-minions-in-malaysia-craze
http://shinnleng.blogspot.com/2013/07/crazy-malaysian-queued-for-minion-toys.html
https://www.marketing-interactive.com/mcdonalds-my-marketer-new-nasi-lemak-burger-adjustedto-fit-local-tastebuds/
https://www.researchgate.net/figure/Influential-factors-of-purchasing-fast-food-on-the-basis-ofraces_fig2_277076342
https://www.chowhound.com/post/kuala-lumpur-aw-fast-food-brand-malaysia-863612

MADELEINE KONG HUI XUAN l 0335182 l FNBEMar2018