Fall 2018



Moving in the Right Direction



This Newsletter is Published by Horizon Transportation Services, Inc - Fall 2018 #31

Why is


Thinking so


There’s a reason watching a

sports game is................pg 2

A Year-Round

Fresh Fruit



In the last two years

Horizon has been...........pg4

If one bit

of bad


manages to

get in the

system, it

will destroy

the whole

process of


perfection in

our industry.

For Horizon to continue

to improve the quality

of its service, it must

get every team that is

involved in our process

of delivering fresh

produce to become

aligned with our vision.

These are the teams

involved in our process:

On Horizon’s side, they

include the account

manager, the floor

assistant, the dispatcher,

and the truck driver. On

the client’s side, they

are the client’s contact,

the shipper, and the

receiving facility.

Logistics is a business process based on

communication, and communication is based on

information. If one bit of bad information manages

to get in the system, it will destroy the whole process

of reaching perfection in our industry. We must

remember that we have a very ambitious vision

and a very challenging product to transport—fresh

produce. And we carry these commodities across the

continent, which means we are with them on average

for three days. Also remember that a five-degree

change in the temperature in the reefer is enough to

destroy most of the loads we carry.

For all the reasons above, our challenge of getting

loads of fresh produce across the country depends

on how aligned and synchronized we are as a team—

not only Horizon’s team, but those of multiple

companies: the client, the shipper, and Horizon.

That is the main reason Horizon has positioned

Team Alignment Is

Horizon’s Next Big


itself as a fresh produce

management company.

The challenge is not in

transporting the product,

but in managing these

three parties so that

everyone involved is

on the same page. In

other words, we must

act as if we were ONE

team by using the best

tool at hand—great


What we have learned

from experience is that

in this industry, we must

work with a hyperfocused

state of mind

bordering on obsession

concentrating on data

and information, always focused on perfecting the

process with care and devotion for the load—without

ever forgetting Murphy’s law: “Whatever can go

wrong, will go wrong.”

That brings me to the ELD, which has brought a

new restriction to what was already hard. Now if

the shipper takes too long to load, the driver will not

be able to get to his destination on time, not only

because he is already late, but because he has to stop

after 11 hours to rest. If the shipper is not reliable,

then we have to get a team to run the load, and of

course the price will increase.

This alignment program has been defined as one

of our main goals for 2018. As such, it should be

implemented as soon as possible so that everyone

involved in our logistics efforts can help us reach our

vision of being a quality fresh produce management

company focused on our clients’ needs.


answers and

tailored resumes

aren’t going to

tell an employer

if a candidate

truly has what

it takes to align


with the job


The 4 Levels of



There’s a reason why watching a sports game is much

like watching a choreographed performance -- every

movement and play has a purpose that each player

knows inside and out. The same goes for employers

and their employees.

To achieve a completely aligned workforce that plays

as a team and knocks each ball out of the park, here

are the four levels of organizational alignment every

company needs to build and maintain:

1. Employee-role alignment

The first level of organizational alignment requires

finding the right fit for the position at hand. After

all, an aligned workforce begins with employees who

are aligned with their job functions. The wrong hire

can burn a pretty big hole in the company’s pocket

-- a $50,000 hole, according to a 2013 CareerBuilder

study of more than 6,000 HR professionals.

How to achieve it: To avoid making a costly bad hire,

employers need to identify job fit during the hiring

process. Rehearsed answers and tailored resumes

aren’t going to tell an employer if a candidate truly

has what it takes to align themselves with the job


The best way to evaluate candidates for job fit is to

test their skills beforehand. Whether it’s through

an assessment test, mock assignment or trial

employment, give job candidates some way to show

off the skills listed on their resumes.

2. Employee-goal alignment

It’s only natural for goals to drive us. What’s not

natural, however, is for employees to be able to

Moving in the Right Direction

accurately set and regulate specific, relevant work goals

that are aligned with those of the organization on their

own. To set goals that line up with the company’s,

employees can use a little help from management.

How to achieve it: To achieve employee-goal

alignment, employers need to make setting goals a

collaborative process. Rather than leaving employees to

their own devices, when it comes to setting objectives,

work with them during quarterly performance checkins

to ensure that employee goals remain SMART

(specific, measurable, attainable, relevant, timely) and

that they align with the overall company vision.

3. Employee-team alignment

Once employees are aligned with their respective

roles and work goals, it’s time to align employees

with their teams. Does the employee understand the

expectations of their supervisors, objectives and how

they contribute to team success?

How to achieve it: Each employee should have goals

that directly support team objectives. To properly align

the goals of the individual with the goals of the team,

employees need to have a clear “line of sight” when it

comes to the team’s short-term and long-term goals.

4. Employee-organization alignment

The final level of organizational alignment falls on the

shoulders of the company’s leadership: the alignment

between employees and the company as a whole. This

requires employees to see beyond their individual

and team work goals. This is where they embrace the

company mission and vision as their own.

How to achieve it: Employees need to be able to see

the big picture to understand how their work goals

contribute to the overall company vision. Setting

company-wide goals that employees will readily

embrace and work toward is the first step. Goals

should be inspiring for all and relate back to what the

individual employee does best.

Source: Entrepreneur - Andre Lavoie



is quite


with thinking




and pursuing

less popular



Critical thinking is the ability to think clearly and

rationally about what to do or what to believe. It

includes the ability to engage in reflective and

independent thinking. Someone with critical thinking

skills is able to do the following :

- understand the logical connections between


- identify, construct and evaluate arguments

- detect inconsistencies and common mistakes

in reasoning

- solve problems systematically

- identify the relevance and importance of


- reflect on the

justification of

one’s own beliefs

and values

Critical thinking is not a

matter of accumulating

information. A person

with a good memory

and who knows a lot of

facts is not necessarily

good at critical thinking.

A critical thinker is able

to deduce consequences

from what he knows, and

he knows how to make

use of information to

solve problems, and to

seek relevant sources of

information to inform himself.

Critical thinking should not be confused with being

argumentative or being critical of other people.

Although critical thinking skills can be used in

exposing fallacies and bad reasoning, critical thinking

can also play an important role in cooperative

reasoning and constructive tasks. Critical thinking can

help us acquire knowledge, improve our theories, and

strengthen arguments. We can use critical thinking

to enhance work processes and improve social


Some people believe that critical thinking hinders

creativity because it requires following the rules of

logic and rationality, but creativity might require


Why is Critical Thinking so Important?

breaking rules. This is a misconception. Critical

thinking is quite compatible with thinking “out-ofthe-box”,

challenging consensus and pursuing less

popular approaches. If anything, critical thinking is

an essential part of creativity because we need critical

thinking to evaluate and improve our creative ideas.

The importance of critical thinking

Critical thinking is a domain-general thinking skill.

The ability to think clearly and rationally is important

whatever we choose to do. If you work in education,

research, finance, management or the legal profession,

then critical thinking is obviously important. But

critical thinking skills are not restricted to a particular

subject area. Being able to think well and solve

problems systematically is an asset for any career.

Critical thinking is very important in the new

knowledge economy. The

global knowledge economy

is driven by information

and technology. One

has to be able to deal

with changes quickly

and effectively. The

new economy places

increasing demands

on flexible intellectual

skills, and the ability to

analyze information and

integrate diverse sources

of knowledge in solving

problems. Good critical

thinking promotes such

thinking skills, and is very

important in the fastchanging


Critical thinking enhances language and presentation

skills. Thinking clearly and systematically can improve

the way we express our ideas. In learning how to

analyze the logical structure of texts, critical thinking

also improves comprehension abilities.

Critical thinking promotes creativity. To come up

with a creative solution to a problem involves not just

having new ideas. It must also be the case that the

new ideas being generated are useful and relevant to

the task at hand. Critical thinking plays a crucial role

in evaluating new ideas, selecting the best ones and

modifying them if necessary.

Source: Dr Joe Lau & Jonathan Chan

HorizonNews is published by Horizon Transportation issued every quarter to improve communication in the Produce Industry.

Publisher: Thomas Leal Design: Business Spring Communications - www.b-spring.com, tel (559) 801 2090

A Year-Round Fresh Fruit

Program Provider


In the last two years, Horizon has been gradually consolidating its long

plan vision of being a Fresh Fruit Program Supplier to the retail and

food service industry- mainly for Grapes, Citrus, Stone fruit and Berries.

Horizon has reached this objective by enforcing that everyone of their

partners and suppliers apply the concept of continuous improvement to

the process of fresh fruit management and logistics.

This process has resulted in the accomplishment of three main


1 - The creation of a group of partners that are willing to

participate and evolve continuously within Horizon program and vision.

2 - The development of a team of managers trained and

focused on the client wants and needs.

3 - The implementation of food safety standards, and best

practices to everyone involved in our process: from farmers and

handlers to shippers and logistics.

Fresh Seedless Grapes for Schools


Horizon most successful program, so

far, has been Sweet Bunches - a fresh

portioned seedless grapes, designed

for schools around the country: a

snack for children with an average of

twelve berries each, that still carries the freshness of the farms. Sweet

Bunches success is due to a rigid quality control on food safety and

best practices that each one of Horizon’s partners must obey to be part

of such program.

Fresh Portioned Seedless Grapes


The school year has just begun, and food-service companies and

schools have realized the depth of Horizon program, and are asking

for Sweet Bunches for their students. Horizon has been doing its best

to fulfill their needs, though we are limited by the supplier’s capacity.

If you would like to learn more about Horizon Programs and find out

how you can benefit from our fresh fruit supply chain, call (559) 636

0429 or link to horizonproduce.com. Be part of this team where

everyone is united by a quality process—a process of getting

fresh fruit to your table all year-round.

A Fresh Fruit Supplier

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