Discover El Paso

A full-color, photography book showcasing El Paso, Texas, paired with the histories of companies, institutions, and organizations that have made the city great.

A full-color, photography book showcasing El Paso, Texas, paired with the histories of companies, institutions, and organizations that have made the city great.


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EL PASO<br />

A publication of the City of <strong>El</strong> <strong>Paso</strong><br />

and Destination <strong>El</strong> <strong>Paso</strong>

Thank you for your interest in this HPNbooks publication. For more information about other<br />

HPNbooks publications, or information about producing your own book with us, please visit www.hpnbooks.com.

discover el paso<br />

photography by Heriberto ibarra<br />

Narrative by Maggie asfahani<br />

a publication of the<br />

city of el paso and destination el paso<br />

HpNbooks<br />

a division of lammert incorporated<br />

san antonio, Texas

For over thirty-five years, VIVA <strong>El</strong> <strong>Paso</strong>! has been<br />

delighting audiences with a song and dance filled<br />

retelling of <strong>El</strong> <strong>Paso</strong>’s dynamic history.<br />

First Edition<br />

Copyright © 2015 HPNbooks<br />

All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, without permission in writing from<br />

the publisher. All inquiries should be addressed to HPNbooks, 11535 Galm Road, Suite 101, San Antonio, Texas, 78254, (800) 749-9790, www.hpnbooks.com.<br />

ISBN: 9781939300959<br />

Library of Congress Card Catalog Number: 2015955700<br />

D I S C O V E R E L P A S O<br />

2<br />

<strong>Discover</strong> <strong>El</strong> <strong>Paso</strong><br />

photographer: Heriberto Ibarra<br />

author: Maggie Asfahani<br />

designer: Glenda Tarazon Krouse<br />

contributing writers for <strong>El</strong> <strong>Paso</strong> partners: Maggie Asfahani, Garnette Bane, Joe Goodpasture<br />

HPNbooks<br />

president: Ron Lammert<br />

project manager: Curtis Courtney<br />

administration: Donna M. Mata, Melissa G. Quinn<br />

book sales: Dee Steidle<br />

production: Colin Hart, Evelyn Hart, Tim Lippard,<br />

Christopher D. Sturdevant, Tony Quinn

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coNTeNTs<br />

legacy sponsors<br />

Foreword<br />

introduction<br />

discover our Heritage<br />

discover our economy<br />

discover our places<br />

discover our lifestyles<br />

el paso partners<br />

sponsors<br />

about the photographer<br />

about the author<br />

C O N T E N T S<br />


Legacy<br />

Sponsors<br />

These companies have made a major contribution to the book as part of our Legacy Program.<br />

This book would not have been possible without their leadership and participation.<br />

These are our top contributors and we thank them for their support.<br />

Cattleman’s Steakhouse at Indian Cliffs Ranch<br />

3450 South Fabens Cutoff Road<br />

P. O. Box 1056, Fabens, Texas 79838-1056<br />

915-544-3200<br />

www.cattlemanssteakhouse.com<br />

<strong>El</strong> <strong>Paso</strong> Community College<br />

P. O. Box 20500<br />

<strong>El</strong> <strong>Paso</strong>, Texas 79998-0500<br />

915-831-2000<br />

www.epcc.edu<br />

Esperanto Developments<br />

211 North Florence, Suite 203<br />

<strong>El</strong> <strong>Paso</strong>, Texas, 79901<br />

915-842-9535<br />

www.esperantodevelopments.com<br />

Freeport-McMoRan • <strong>El</strong> <strong>Paso</strong> Operations<br />

897 Hawkins Boulevard<br />

<strong>El</strong> <strong>Paso</strong>, Texas 79915<br />

915-782-7301<br />

www.fcx.com<br />

D I S C O V E R E L P A S O<br />


dmDickason Personnel Services<br />

4900 North Mesa<br />

<strong>El</strong> <strong>Paso</strong>, Texas 79912<br />

915-532-9400<br />

www.dmDickason.com<br />

Clowe & Cowan of <strong>El</strong> <strong>Paso</strong>, LLC<br />

11221 Rojas Drive<br />

<strong>El</strong> <strong>Paso</strong>, Texas 79935<br />

915-593-8833<br />

www.ccelp.com<br />

EL <strong>Paso</strong> International Airport<br />

6701 Convair Road<br />

<strong>El</strong> <strong>Paso</strong>, Texas 79925<br />

915-780-4749<br />

www.flyelpaso.com<br />

Butterfield Trail Golf Club<br />

1858 Cottonwoods<br />

<strong>El</strong> <strong>Paso</strong>, Texas 79906<br />

915-772-1031<br />

www.butterfieldtrailgolf.com<br />

L E G A C Y S P O N S O R S<br />



<br />

Bryan Crowe.<br />

<strong>El</strong> <strong>Paso</strong> is one of a handful of American cities that has stayed true to itself<br />

and our unique attributes are a source of great pride to locals. Located on<br />

the westernmost tip of Texas where three states and two countries meet,<br />

<strong>El</strong> <strong>Paso</strong>’s history dates back more than four centuries. In fact, the First<br />

Thanksgiving in the Southwest was celebrated here on the banks of the<br />

Rio Grande in 1598.<br />

Today, <strong>El</strong> <strong>Paso</strong> is the 6th largest city in the state of Texas; 19th largest in<br />

the country; and has been named Safest City in the United States, by CQ Press<br />

for four consecutive years. With a metroplex of more than 2.5 million people,<br />

<strong>El</strong> <strong>Paso</strong> is the largest binational metropolitan area in the western hemisphere<br />

and is composed of a variety of nationalities, with cultural influences ranging<br />

from Native American to Spanish and Mexican.<br />

Since our rich history dates back more than 400 years, we are especially lucky to have the<br />

unique opportunity to explore a variety of heritage sites, from pristine churches dating back<br />

to the 1600s along the <strong>El</strong> <strong>Paso</strong> Mission Trail to the beautiful home of <strong>El</strong> <strong>Paso</strong>’s “First Family,”<br />

The Magoffin Home State Historic Site. We can even visit the grave sites of some of the most<br />

famous gunslingers and outlaws of the wild west at Concordia Cemetery and tour architectural<br />

gems designed by famed architect, Henry C. Trost and view art and artifacts at a variety of worldclass<br />

museums.<br />

We are also the birthplace of the margarita and with dozens of bootmakers and manufacturers<br />

based in <strong>El</strong> <strong>Paso</strong>, we can also call ourselves the “Boot Capital of the World.” Some of the most<br />

delicious Mexican food in the United States can also be found here, thanks to generations of<br />

handed-down, authentic recipes that can be sampled in restaurants that have been featured on<br />

national television outlets.<br />

D I S C O V E R E L P A S O<br />


With an annual average of more than 300 days of sunny weather, <strong>El</strong> <strong>Paso</strong> attracts visitors yearround.<br />

Outdoor lovers can hike, bike, run and climb in the Franklin Mountains, which happens<br />

to be the largest urban state park in the country. We are also internationally renowned for<br />

rock climbing at Hueco Tanks State Park and Historic Site. Individuals who aren’t into extreme<br />

adventure can take in the sunshine at hundreds of outdoor concerts, festivals and events such<br />

as an <strong>El</strong> <strong>Paso</strong> Chihuahuas baseball game, Chalk the Block, <strong>El</strong> <strong>Paso</strong> Downtown Street Fest or our<br />

annual Hyundai Sun Bowl; the second oldest collegiate bowl game in the nation.<br />

As we continue to celebrate our existing strengths and accomplishments, we are also in the<br />

midst of unprecedented growth and change largely in part to a $473 million quality of life bond<br />

initiative. Projects include DIGIE, the first and only interactive digital history wall in the U.S.<br />

(one of only two in the world); a children’s museum; Hispanic Cultural Center; and a stateof-the-art<br />

Multipurpose Cultural and Performing Arts Facility. Additionally, the bond will fund<br />

trailheads, city-wide park expansions, competition-style aquatic centers, a myriad of colorful<br />

public art projects, and an impressive $50 million zoo expansion. The bond has also spurred the<br />

private sector to step up and make investments to supplement the municipal projects.<br />

While there is so much to document and showcase in the Sun City, <strong>Discover</strong> <strong>El</strong> <strong>Paso</strong>, will give<br />

you a snapshot of our heritage, faces, lifestyle and some of our biggest economic drivers. If you are<br />

reading this book out of town or in <strong>El</strong> <strong>Paso</strong>, I genuinely hope you’ll enjoy it and will be inspired to<br />

either plan a trip or rediscover our incredible history, culture, and exciting new developments! You<br />

can plan your own adventure on visitelpaso.com or by downloading the Official Visit <strong>El</strong> <strong>Paso</strong> App.<br />

Bryan Crowe<br />

Quality of Life Managing Director<br />

for the City of <strong>El</strong> <strong>Paso</strong><br />

F O R E W O R D<br />



<strong>El</strong> <strong>Paso</strong> is a city on the move. Diverse and dynamic, the Sun City has always been a melting pot<br />

of culture and tradition. Between the foothills of the majestic Franklin Mountains and the banks of the<br />

Rio Grande, <strong>El</strong> <strong>Paso</strong> has, from its early days, always been home to travelers, traders, explorers and those<br />

looking for a better way of life.<br />

<strong>El</strong> <strong>Paso</strong> has become increasingly competitive in the global marketplace, bolstered by the city’s unique<br />

geographic location and bicultural workforce. The University of Texas at <strong>El</strong> <strong>Paso</strong>, along with the Texas<br />

Tech University Health Sciences Paul L. Foster School of Medicine, provide the region with top-notch<br />

educational facilities that train doctors, engineers and other professionals, who will all contribute to the<br />

future growth of the area.<br />

DISCOVER OUR HERITAGE reflects on <strong>El</strong> <strong>Paso</strong>’s truly unique makeup, and the foundational<br />

elements that have given us strength and continue to form our identity. DISCOVER OUR ECONOMY<br />

provides a look into the business of what makes <strong>El</strong> <strong>Paso</strong> hum—from our education sector, to the<br />

positive effect Fort Bliss and the military have on our community. DISCOVER OUR PLACES sheds light<br />

on all of our city’s exciting spaces, from the cultural gems of the Plaza Theatre and The Chamizal<br />

National Memorial to the breathtaking flora and fauna of the Desert. DISCOVER OUR LIFESTYLE takes<br />

you on a journey of some of <strong>El</strong> <strong>Paso</strong>’s most iconic events, and DISCOVER OUR FACES is a behind-thescenes<br />

glimpse of the cultures and traditions that make <strong>El</strong> <strong>Paso</strong> a city like no other.<br />

D I S C O V E R E L P A S O<br />


I N T R O D U C T I O N<br />


discover<br />

our<br />

HeriTage<br />

Nestled on the border of Texas, New Mexico and Mexico,<br />

el paso is a unique metropolis that is not only proud of its<br />

rich heritage, but celebrates it with an insurmountable spirit.<br />

From the Native americans that first called the area home<br />

and the spanish settlers that followed after, to the arrival of<br />

the railroads and the gunslingers of the Wild West, el paso<br />

has always been a city on the rise. over 400 years of history<br />

have intertwined differing cultures and customs into a<br />

vibrant, thriving community that looks toward the future<br />

while leaning upon the foundations laid by the past.<br />

D I S C O V E R E L P A S O<br />


Above: Buffalo Soldier located at the Buffalo Soldier Gate at Fort Bliss. This statue serves as a monument to the African-American regiments raised during<br />

the Civil War as part of the Union Army. Originally members of the U.S. Cavalry’s 10th Regiment, these troops were given the nickname “Buffalo Soldiers”<br />

by Native Americans. Several of these regiments were garrisoned at Fort Bliss, and were known for their fierce bravery and loyalty.<br />

Tom Lea<br />

Pass of the North, mural, 1938<br />

Oil on canvas, 11’ x 54’<br />

Historic Federal Courthouse, <strong>El</strong> <strong>Paso</strong>, Texas<br />

Image courtesy of the Tom Lea Institute<br />

C H A P T E R 1<br />

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Right: Ruidoso, New Mexico, just a<br />

two-hour drive from <strong>El</strong> <strong>Paso</strong>, is a welcome<br />

respite for those seeking an escape from<br />

the bustle of city life. Hiking, fishing, skiing<br />

and a casino are sure to please<br />

every holidaymaker.<br />

Below: <strong>El</strong> <strong>Paso</strong> parades celebrate the unique<br />

culture of our binational community.<br />

Opposite: The Tigua Tribe, who founded<br />

the Ysleta Mission in 1682, are the only<br />

Puebloan Tribe still in Texas.<br />

D I S C O V E R E L P A S O<br />


C H A P T E R 1<br />

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Above: A mural with a Native American influence<br />

is painted on an exterior wall of the <strong>El</strong> Segundo<br />

Barrio complex.<br />

Opposite: Matachines, or sword dancers, trace<br />

the heritage of their art to late-1400s Spain.<br />

The dances are meant to hold religious significance,<br />

and often celebrate Christ or the Virgin Mary.<br />

Inhabited first by Native-American groups including the Janos, Sumas, Tiguas and<br />

Apache, <strong>El</strong> <strong>Paso</strong> was settled by the Spanish in the sixteenth century. Fertile valleys and<br />

majestic mountains lured these explorers to the area they christened <strong>El</strong> <strong>Paso</strong> del<br />

Norte, The Pass of the North—even then, as now, an international crossroads. <strong>El</strong> <strong>Paso</strong><br />

flourished, a hub of commerce, farming and trade on an important trade route.<br />

<strong>El</strong> <strong>Paso</strong> only continued to grow and diversify, melding Spanish and Native American<br />

influences and absorbing a new population of immigrants keen to make a better life.<br />

D I S C O V E R E L P A S O<br />


C H A P T E R 1<br />

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D I S C O V E R E L P A S O<br />


Opposite: The Aztec Calendar, located in downtown<br />

<strong>El</strong> <strong>Paso</strong>, is one of three replicas of the original Aztec<br />

Calendar of ancient Tenochtitlan. Located in Aztec<br />

Calendar Park, the sculpture, made from a cast from<br />

the original calendar housed at National Anthropology<br />

Museum in Mexico City, has been a significant part<br />

of <strong>El</strong> <strong>Paso</strong>’s downtown for over fifty years.<br />

Left: Located in Downtown’s Pioneer Plaza,<br />

The Fray Garcia Monument, a fourteen-foot bronze<br />

sculpture created by John Houser, honors the priest<br />

who founded the area’s first mission. The statue,<br />

weighing one and a half tons, is one of the tallest<br />

monuments in Texas.<br />

Below: <strong>El</strong> <strong>Paso</strong>’s culture is a melding of Mexican<br />

and Native American influences.<br />

C H A P T E R 1<br />

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Chapel La Misión de Corpus Christi de San Antonio de la Ysleta del Sur<br />

was established by Antonio de Otermín and Fray Francisco de Ayetain in 1680.<br />

The Ysleta Mission is recognized as the oldest continuously operating parish in Texas.<br />

The unique culture of the area is reflected in the Ysleta Mission’s chapel,<br />

which celebrates both Native American and Christian traditions.<br />

D I S C O V E R E L P A S O<br />


The simple austerity of The Ysleta Mission<br />

chapel encourages quiet reflection.<br />

C H A P T E R 1<br />

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Above: The interior of Presidio Chapel at San <strong>El</strong>izario. The exterior of the chapel is shown at the top of the following page.<br />

Below: Sacred Heart Church or Sagrado Corazón, located in <strong>El</strong> <strong>Paso</strong>’s Segundo Barrio, was built in 1892 by Padre Carlos Pinto.<br />

Padre Pinto established two churches with schools: Sacred Heart for Spanish-speaking Catholics and Immaculate Conception for the<br />

Catholics that spoke English. The church continues to be a thriving part of its downtown neighborhood.<br />

The <strong>El</strong> <strong>Paso</strong> Mission Trail, located in the<br />

city’s lower valley, features two missions, The<br />

Ysleta Mission and the Socorro Mission, as<br />

well as the San <strong>El</strong>izario Chapel. The Ysleta<br />

Mission dates back to the late 1600s, and is<br />

the first and oldest mission established in<br />

the state of Texas and the second-oldest parish<br />

in the United States. Concordia Cemetery,<br />

founded in the 1800s, is the final resting<br />

place of many illustrious <strong>El</strong> <strong>Paso</strong> residents,<br />

including the notorious outlaw John Wesley<br />

Hardin, and is also home to the Chinese<br />

Cemetery, a reminder of the influence the<br />

Chinese community had on <strong>El</strong> <strong>Paso</strong>’s past.<br />

The Buffalo Soldiers, six African-American<br />

regiments of the U.S. Army that served on<br />

the western frontier from 1866-1901, are also<br />

memorialized at the cemetery, their selfless<br />

contributions echoing through time.<br />

D I S C O V E R E L P A S O<br />


Above: The Presidio Chapel of San <strong>El</strong>izario was founded in 1789 by the Spanish, who established the garrison as a way to defend<br />

against foreign power and Indian raids, as well as to protect trade routes. Located on <strong>El</strong> <strong>Paso</strong>’s Historic Mission Trail, the Presidio<br />

Chapel of San <strong>El</strong>izario was built in 1877, after a flood destroyed the original building in 1829.<br />

Below: The Socorro Mission, part of <strong>El</strong> <strong>Paso</strong>’s Historic Mission Trail, is the second-oldest mission in Texas. Finished in 1691,<br />

the church was rebuilt after floods in 1740 and 1829.<br />

C H A P T E R 1<br />

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Lincoln Park, billed as “<strong>El</strong> Corazón de <strong>El</strong> <strong>Paso</strong>”<br />

(The Heart of <strong>El</strong> <strong>Paso</strong>), is the hub of <strong>El</strong> <strong>Paso</strong>’s vibrant<br />

Chicano community. The park (below) features a<br />

variety of events, including car shows and sports<br />

matches, surrounded by breathtaking murals.<br />

D I S C O V E R E L P A S O<br />


Beautifully restored buildings and homes, historical churches, missions<br />

and cemeteries are monuments to <strong>El</strong> <strong>Paso</strong>’s history. The Magoffin Home,<br />

a Texas Historical Commission property and testament to a pioneering,<br />

multicultural local family committed to service to their country, stands as<br />

a reminder of the multifaceted landscape of the city. <strong>El</strong> <strong>Paso</strong> High school,<br />

an architectural gem contributing to <strong>El</strong> <strong>Paso</strong>’s beauty and cultural legacy,<br />

is one of the many examples of the mark left on the city by influential<br />

architect Henry C. Trost. Segundo Barrio and Lincoln Park, along with the<br />

city’s downtown area, have always been a hub of culture, heritage and art.<br />

C H A P T E R 1<br />

2 3

Above: The Buffalo Soldier Memorial at Concordia Cemetery pays tribute<br />

to African-American Soldiers who proudly served and bravely fought<br />

during the Civil War.<br />

Right: Douglass <strong>El</strong>ementary School, formerly known as Douglass Grammar<br />

and High School, was the first school designated for African-American<br />

students. Named for abolitionist, Frederick Douglass, the school was<br />

opened in 1891 and remained segregated until 1920. Today, the school<br />

serves a predominantly Hispanic population and in April 2015,<br />

received a Texas Historical Commission Marker.<br />

Below: The McCall Neighborhood Center is<br />

the only community center in <strong>El</strong> <strong>Paso</strong>, for the<br />

African-American Community. Established in<br />

the former home of Olalee and Marshall McCall<br />

in 1983, the center has a historical Buffalo Soldiers<br />

exhibition, a room dedicated to Douglass School,<br />

and a variety of displays chronicling the history<br />

of African-Americans in <strong>El</strong> <strong>Paso</strong>.<br />

D I S C O V E R E L P A S O<br />


Colorful murals celebrating <strong>El</strong> <strong>Paso</strong>’s strong Hispanic roots can be found throughout the city.<br />

C H A P T E R 1<br />

2 5

Above: McKelligon Canyon, located on the southeastern side of the Franklin Mountains, is part of the Franklin Mountains State Park.<br />

Visitors can hike, bike or rock climb, or enjoy a live concert or even a movie in the canyon’s 1,500-seat amphitheatre, carved directly<br />

into the canyon’s walls.<br />

Below: The Franklin Mountains are a familiar part of the <strong>El</strong> <strong>Paso</strong> landscape, dividing the city geographically and providing a backdrop<br />

to endless hours of fresh-air activity.<br />

Opposite, top: Spanning three to five miles in width and towering over 3,000 feet above sea level, the Franklin Mountains are home to<br />

an array of Chihuahuan Desert plants such as creosote, acacia and yucca. Wildlife, including jackrabbits, roadrunners, and even<br />

mountain lions, grace the mountains’s rolling slopes.<br />

Opposite, bottom: The Franklin Mountains State Park is the largest urban national park in the United States, covering over 24,000 acres.<br />

D I S C O V E R E L P A S O<br />


C H A P T E R 1<br />

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<strong>El</strong> <strong>Paso</strong> offers a wide range of amenities for those<br />

seeking to conduct business or have a little fun.<br />

D I S C O V E R E L P A S O<br />


C H A P T E R 1<br />

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Below: The wide expanse of the city’s beautiful desert landscape.<br />

Opposite: The Organ Mountains, located in southern New Mexico,<br />

are a stunning feature of the local landscape.<br />

D I S C O V E R E L P A S O<br />


C H A P T E R 1<br />

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Margarita After a long day hitting the trails, what could be more quenching than a frosty drink?<br />

Every year, restaurants and bars vie for the tile of “Best Margarita,”<br />

ensuring that options abound around every corner.<br />

D I S C O V E R E L P A S O<br />


Pan dulce, or “sweet bread,” may be traditional<br />

Mexican delicacies, but many <strong>El</strong> <strong>Paso</strong>ans<br />

cannot imagine starting their day<br />

without a cup of strong coffee<br />

and a bite (or more) of<br />

these treats.<br />

C H A P T E R 1<br />

3 3

<strong>Discover</strong><br />

our<br />

economy<br />

el <strong>Paso</strong> may be known for its warm people and<br />

sunny climate, but as the largest metro area<br />

along the 2,000-mile Texas-mexico border and<br />

home to over seventy Fortune 500 companies,<br />

the sun city is an economic powerhouse as well.<br />

D I S C O V E R E L P A S O<br />


Top: The star (opposite, top left corner) on the mountain, built in 1940 by <strong>El</strong> <strong>Paso</strong> <strong>El</strong>ectric, is 459 feet<br />

long and 278 feet wide, and can be seen from 100 miles in the air and 30 miles on the ground.<br />

Above: Located only six miles east of downtown, the <strong>El</strong> <strong>Paso</strong> International Airport serves close to three<br />

million passengers a year. The airport features two air carrier runways and one general aviation runway.<br />

C H A P T E R 2<br />

3 5

D I S C O V E R E L P A S O<br />


<strong>El</strong> <strong>Paso</strong> is the bootmaking capital of world, and is home to several worldrenowned<br />

brands, including Lucchese and Tony Lama. Other, smaller operations, such as<br />

Rocketbuster Boots, have created custom-crafted wares for celebrities and world leaders alike.<br />

<br />

The city’s dynamic economy is directed by the largest volume of<br />

international trade in the world. In 2014 trade flowing through the<br />

<strong>El</strong> <strong>Paso</strong> port of entry reached nearly $80 billion. The development of<br />

an integrated international trade region with Ciudad Juárez has been<br />

critical in achieving continued growth, increasing levels of trade while<br />

removing barriers sometimes associated with foreign markets and<br />

leading to a boost in overall prosperity.<br />

The maquiladora program, established by the Mexican government<br />

in an effort to provide jobs along the U.S.-Mexico border, is another<br />

significant source of economic expansion. In <strong>El</strong> <strong>Paso</strong>’s sister city Ciudad<br />

Juárez, nearly 350 companies employ over 300,000 people, some of<br />

them from <strong>El</strong> <strong>Paso</strong>, in plants manufacturing a variety of goods, including<br />

appliances, electronics, automotive parts and medical supplies.<br />

As the sixth-largest city in Texas and the nineteenth largest in the<br />

U.S., <strong>El</strong> <strong>Paso</strong> is a major entry point into the United States and features<br />

a globally competitive, bilingual and bicultural workforce. <strong>El</strong> <strong>Paso</strong> is<br />

a top twenty percent U.S. performing economy, with a projected growth<br />

of nearly $30 billion in coming years. In addition, according to a recent<br />

ranking from the Milken Institute, <strong>El</strong> <strong>Paso</strong> ranks in the top twenty<br />

of America’s Best Performing Cities for growth in jobs, income and<br />

high-tech GDP—among the 200 largest metros. The Brookings<br />

Institution named <strong>El</strong> <strong>Paso</strong> the 175th best-performing metro area in the<br />

world in 2014.<br />

With a population of more than 850,000 living in <strong>El</strong> <strong>Paso</strong> County<br />

and 2.5 million residing in the greater <strong>El</strong> <strong>Paso</strong> region, the city has<br />

positioned itself as a leader in various sectors. Our economy is driven<br />

by government agencies and the military, as well as by the education,<br />

healthcare and service sectors.<br />

C H A P T E R 2<br />

3 7

Above and opposite: Fort Bliss, which<br />

began as a Cavalry post in 1848, is a<br />

major contributor to the <strong>El</strong> <strong>Paso</strong> economy.<br />

Fort Bliss covers 1,700 square miles over<br />

1.12 million acres of land.<br />

Fort Bliss, the second largest military<br />

installation of the U.S. Army and an integral<br />

part of <strong>El</strong> <strong>Paso</strong> since 1848, employs nearly<br />

62,000 civilian and military personnel and<br />

creates $4 billion in labor income. Since<br />

2005, the Department of Defense has invested<br />

more than $6 billion in the expansion of the<br />

base, including the modernization of Army<br />

training facilities and ranges, new lifestyle<br />

amenities such as green housing communities<br />

and an open-air shopping center, as well as<br />

$1 billion in upgrades to William Beaumont<br />

Army Medical Center. White Sands Missile<br />

Range and Holloman Air Force Base, although<br />

regional, provide further economic support to<br />

the area.<br />

In addition to the strong military presence<br />

in the city, <strong>El</strong> <strong>Paso</strong> also serves as a base of<br />

operations to many federal government agencies,<br />

including U.S. Customs and Border<br />

Protection, the Drug Enforcement Agency and<br />

the Immigration and Naturalization Service,<br />

providing a significant area of employment<br />

and job growth in the region.<br />

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Opposite, top: Interstate 10, one of <strong>El</strong> <strong>Paso</strong>’s main arteries, stretches from Jacksonville, Florida, to Los Angeles, California.<br />

Opposite, bottom: In 2014, over 19 million people crossed the international bridges between <strong>El</strong> <strong>Paso</strong> and Juárez.<br />

Sun Metro Brio’s sixty-foot articulated buses feature Wi-Fi and bike racks, making commuting across town a breeze.<br />

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The economic growth of the region is supported by train operations, which interchange<br />

with Mexican railways and connect the east and west coasts of the United States.<br />

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<strong>El</strong> <strong>Paso</strong> neighbor Juárez, Mexico, is a vital player<br />

in the Borderland’s economic development.<br />

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The education sector in <strong>El</strong> <strong>Paso</strong> is also strong.<br />

Recent reports show that The University of Texas<br />

at <strong>El</strong> <strong>Paso</strong> has contributed $1.4 billion to the local<br />

economy, and provides more than 6,500 jobs.<br />

The three school districts in the region, <strong>El</strong> <strong>Paso</strong><br />

Independent School District, Ysleta Independent<br />

School District and Socorro Independent School<br />

District, are some of the largest employers in the<br />

area, providing jobs for nearly 20,000 people.<br />

<strong>El</strong> <strong>Paso</strong> is also home to the first four-year<br />

medical school on the U.S.-Mexico border.<br />

Texas Tech University Health Sciences Center<br />

Paul L. Foster School of Medicine is not only<br />

providing <strong>El</strong> <strong>Paso</strong>ans high quality healthcare—<br />

the facility will also be at the forefront of<br />

research addressing problems endemic to the<br />

border region, which will create a national<br />

impact. In addition, the school is expected to<br />

improve the <strong>El</strong> <strong>Paso</strong> economy by more that $1.3<br />

billion. The Paul L. Foster School of Medicine<br />

not only provides jobs to the community,<br />

but will be educating generations of doctors,<br />

positively impacting society for years to come.<br />

<br />

The University of Texas at <strong>El</strong> <strong>Paso</strong>, formerly the Texas State<br />

School of Mines and Metallurgy, has been a vital part of the<br />

<strong>El</strong> <strong>Paso</strong> community since 1914. Ranked in 2014 as one of<br />

Washington Monthly magazine’s top ten universities in the<br />

nation, UTEP provides a top-notch education to one of the<br />

world’s largest binational communities.<br />

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Above: The University of Texas at <strong>El</strong> <strong>Paso</strong>’s Centennial Plaza, a project that was<br />

two-years-in-the-making, is the crown jewel of the University’s 100th Anniversary<br />

Celebration in 2014.<br />

Right: The hand-carved and hand-painted lhakhang is a centennial celebration gift<br />

from the people of Bhutan to UTEP. First assembled at the Smithsonian Folklife<br />

Festival in 2008, it is now the focal point of the university’s Centennial Plaza.<br />

Below: The University of Texas at <strong>El</strong> <strong>Paso</strong>’s campus is composed of beautiful<br />

Bhutanese Architecture.<br />

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The 93,000 square foot Texas Tech University Health Sciences Center Paul L. Foster School of Medicine campus opened its doors in<br />

January of 2006. This particular campus is focused on and dedicated to better understanding Hispanic and border health issues.<br />

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Below: Texas Tech University Health Sciences Center Paul L. Foster School of Medicine.<br />

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<strong>Discover</strong><br />

our<br />

places<br />

el paso has always been a place where diverse communities<br />

come to celebrate the area’s unrivaled culture. locals and<br />

visitors alike enjoy a range of landmarks and sites, all providing<br />

a variety of options for entertainment, education and leisure.<br />

Whatever the activity, it is sure to take place against the scenic<br />

and rugged beauty of chiseled mountains and the abundant<br />

allure emanating from the ocotillos, creosote and golden<br />

eagles of the chihuahuan Desert and the call of the bullfrogs<br />

of the rio Bosque Wetlands.<br />

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The Guadalupe Mountains stretch from Guadalupe Peak,<br />

the highest point in Texas, into New Mexico.<br />

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Opposite page: The Chihuahuan Desert is the largest desert in North America, it straddles the<br />

U.S.-Mexico border.<br />

Above: The National Border Patrol Museum takes visitors on a journey of the U.S. Border Patrol.<br />

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Beauty of the<br />

Chihuahuan Desert<br />

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A river blesses the<br />

Chihuahuan Desert<br />

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Left: The Rio Grande, known as the Rio Bravo in Mexico, delineates a natural<br />

border between the U.S. and its southern neighbor.<br />

The Rio Grande River is a major touchstone for the<br />

community, marking the international boundary with<br />

Mexico and playing an important role in the economy<br />

and history of the area. The Chamizal National Memorial,<br />

built to commemorate the peaceful resolution of a border<br />

dispute with Mexico after flooding altered the natural<br />

border, is a monument to diplomacy. The memorial also<br />

houses only one of two theatres under the National Park<br />

Service, and is home to the Siglo de Oro Drama Festival,<br />

a world-renowned international drama festival.<br />

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Tom Lea Park, at the top of Scenic Drive,<br />

provides a panoramic view of <strong>El</strong> <strong>Paso</strong>.<br />

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Below: The Plaza Hotel, completed in 1930,<br />

was originally a Hilton. <strong>El</strong>izabeth Taylor is<br />

reported to have stayed in a rooftop penthouse<br />

there during her brief marriage to Nicky Hilton.<br />

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Opposite, top and above: The first suburban community in <strong>El</strong> <strong>Paso</strong>,<br />

Kern Place is one of <strong>El</strong> <strong>Paso</strong>’s oldest and most historic neighborhoods.<br />

Right: Trost & Trost Architects, active in the early 1900s, left their<br />

distinctive mark on many of <strong>El</strong> <strong>Paso</strong>’s most treasured buildings.<br />

<strong>El</strong> <strong>Paso</strong> boasts an ever growing downtown, marked by an<br />

impressive skyline and a multicultural mix unique to the city.<br />

This is where the old and new rub shoulders as comfortable<br />

old friends, rather than jostle for dominance. In 2012, <strong>El</strong> <strong>Paso</strong><br />

voters approved half a billion dollars in quality of life bond<br />

projects, which include colorful pedestrian pathways, major<br />

improvements to parks, libraries, and museums as well as the<br />

only TouchCity Digital History Wall in the United States.<br />

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Above and right: The Plaza Theatre, located in downtown, was completed in 1930. The theatre, built in the Spanish Colonial Revival Style, closed<br />

in 1974, but was brought back to life with the help of the <strong>El</strong> <strong>Paso</strong> Community Foundation in 2006. The theatre features a night sky, complete with stars.<br />

Below: The Abraham Chavez Theatre is named after Maestro Abraham Chavez, former music director and conductor of the <strong>El</strong> <strong>Paso</strong> Symphony<br />

Orchestra. The 2,500-seat theatre showcases events from stage productions and dance performances to well-known acts such as The Killers and Hozier.<br />

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The <strong>El</strong> <strong>Paso</strong> Symphony Orchestra draws large crowds<br />

and enjoys popular support in the community.<br />

Theatres, arenas and outdoor spaces make up a large part of <strong>El</strong> <strong>Paso</strong>’s identity. Hiking, biking and other<br />

outdoor pursuits take place in the foothills of the Franklin Mountains, and the Abraham Chavez Theatre<br />

provides an intimate space for concerts and performances. The Plaza Theatre, a recently refurbished Spanish<br />

Colonial revival-style theatre, has been restored to its original splendor and now hosts Broadway shows and<br />

a yearly classic film festival. For those content to enjoy the city’s mild evenings in a more open setting,<br />

McKelligon Canyon’s outdoor amphitheater is a welcome spot to catch a show, and UTEP’s Sun Bowl<br />

Stadium is home to not only collegiate football, but impressive, large-scale concerts, monster trucks and<br />

other sporting events. The <strong>El</strong> <strong>Paso</strong> Zoo and Butterfield Trail Golf Club also provide a welcoming place to<br />

relax and reconnect with friends and family while taking advantage of one of <strong>El</strong> <strong>Paso</strong>’s many cloudless days.<br />

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The <strong>El</strong> <strong>Paso</strong> Museum of Art.<br />

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The Last Conquistador, by sculptor John Houser,<br />

welcomes travelers to <strong>El</strong> <strong>Paso</strong> International Airport.<br />

The twelve-foot tall statue of Spanish explorer<br />

Juan de Oñate is the largest bronze equestrian<br />

statue in the world.<br />

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Below: Downtown <strong>El</strong> <strong>Paso</strong>, now going through major<br />

revitalization, is the hub of a thriving and dynamic city.<br />

Opposite, top: Pride Square Entertainment District,<br />

located downtown, is the hub of <strong>El</strong> <strong>Paso</strong>’s gay community.<br />

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This page: The award-winning Southwest University Park, home of The <strong>El</strong> <strong>Paso</strong> Chihuahuas, is only one of the<br />

many places <strong>El</strong> <strong>Paso</strong>ans and visitors alike can enjoy the city’s outstanding amenities. Southwest University Park<br />

not only features America’s favorite pastime—it is a wonderful place to spend the day with the family.<br />

D I S C O V E R E L P A S O<br />


Above: University of Texas at <strong>El</strong> <strong>Paso</strong>—Sun Bowl Stadium.<br />

Left: The Wyler Aerial Tramway takes visitors to Ranger Peak,<br />

5,632 feet above sea level.<br />

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Opposite page: <strong>El</strong> <strong>Paso</strong>’s valleys are bursting with<br />

crops such as corn, cotton, tomatoes and chiles.<br />

Above: West Texas cotton, which accounts for<br />

almost a third of the world’s cotton production,<br />

thrives in <strong>El</strong> <strong>Paso</strong>’s valleys.<br />

Right and below: Zin Valle Vineyards, <strong>El</strong> <strong>Paso</strong>’s<br />

only winery, offers different varietals from their<br />

estate, and often features festivals, events and<br />

tastings at their grounds.<br />

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Pecans are a major crop in the area.<br />

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Above: Highway 28, which connects <strong>El</strong> <strong>Paso</strong> to Las Cruces, is a favored route into New Mexico. Leafy pecans provide a welcome shade on the journey.<br />

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Butterfield Trail Golf Club, a premium golf course designed<br />

by the world-renowned Tom Fazio, is the perfect place to spend<br />

a leisurely day. The historic Butterfield Trail dates back to 1858,<br />

when the Butterfield Overland Mail Company used it as a route.<br />

The original trail still runs through the golf course.<br />

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other area attractions include the<br />

majestic underground wonders of carlsbad caverns, winter skiing<br />

in ruidoso, and sand surfing at White sands Missile range,<br />

all a short jaunt into New Mexico.<br />

<br />

Above and opposite: Carlsbad Caverns National Park, located in southeastern New Mexico, is nestled in the desert landscape<br />

of the Guadalupe Mountains. Over 400,000 visitors a year trek to the caves to enjoy the awe-inspiring underground formations,<br />

and during summer evenings, to witness the sight of thousands of Brazilian free-tailed bats exiting the cave in search of food.<br />

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Above: The village of Mesilla, New Mexico, at the doorway of Las Cruces,<br />

is a popular day trip from <strong>El</strong> <strong>Paso</strong>.<br />

Right: The Basilica of San Albino, located in Old Mesilla’s plaza, was<br />

established by order of the Mexican government in 1851.<br />

Below: Billy the Kid was once jailed in Mesilla. The jail is now a gift shop.<br />

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This page: The white gypsum dunes of White Sands National Monument stretch over 275 square miles of the New Mexico<br />

Desert, only an hour and a half away from <strong>El</strong> <strong>Paso</strong>. Visitors enjoy full moon nights and can even sled on the sand.<br />

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This page: Only ninety miles from <strong>El</strong> <strong>Paso</strong>, Cloudcroft, New Mexico,<br />

is a quaint, quiet paradise that offers a spectacular natural setting.<br />

D I S C O V E R E L P A S O<br />


Above and below: Ruidoso, New Mexico, only a two-hour<br />

drive away from <strong>El</strong> <strong>Paso</strong>, offers picturesque views and a<br />

variety of outdoor activities, including skiing and fishing.<br />

Left: Ruidoso is home to the Mescalero Tribe.<br />

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<strong>Discover</strong><br />

our<br />

lifestyles<br />

Have you ever watched a movie in an outdoor amphitheater, or<br />

enjoyed a concert while lying on a blanket under a starry night sky?<br />

in el <strong>Paso</strong>, you can do all that and more.<br />

<br />

Opposite, top: Although <strong>El</strong> <strong>Paso</strong> is a dynamic city on the move, culture and tradition hold a sacred place in the community’s heart.<br />

Opposite, bottom: <strong>El</strong> <strong>Paso</strong>’s lively Oktoberfest celebrations trace their roots back to the German Air Force’s presence in the city.<br />

The German Air Force Command for the United States and Canada was housed at Fort Bliss from 1956 until 2013, when a<br />

reorganization of the German military moved operations to Holloman Air Force Base in New Mexico. <strong>El</strong> <strong>Paso</strong> is also<br />

home to a thriving German population, which keeps Bavarian traditions alive.<br />

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there is never a dull moment in the sun city!<br />

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Above: Part of Chalk the Block 2015, Maximo Gonzales’<br />

colorful installation Walk Among Worlds featured hundreds<br />

of inflatable balls that took over Arts Festival Plaza.<br />

Left: Chalk the Block gives young and old visitors alike an<br />

opportunity to make their mark.<br />

D I S C O V E R E L P A S O<br />


Left: This little guy takes the opportunity to cool<br />

off during one of <strong>El</strong> <strong>Paso</strong>’s 300 days of sunshine.<br />

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<strong>El</strong> <strong>Paso</strong>ans and visitors alike enjoy the diverse range of activities and recreational<br />

opportunities the city has to offer, from sports, arts and music to cultural events and<br />

museums. No matter the season, the calendar is brimming with Broadway shows,<br />

concerts, festivals and celebrations of all kinds.<br />

The arts flourish in the Sun City.<br />

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VIVA! <strong>El</strong> <strong>Paso</strong> showcases <strong>El</strong> <strong>Paso</strong>’s rich history through song<br />

and dance. The popular summer event has been performed<br />

in McKelligon Canyon Amphitheatre for nearly forty years.<br />

D I S C O V E R E L P A S O<br />


Looking to enjoy the area’s perfect weather without too much exertion?<br />

A variety of festivals and events are sure to lure those who are looking for a relaxing way to<br />

pass the time. McKelligon Canyon, which is cut deep into the flank of the mountainside, is a<br />

destination on its own. With summer evening concerts, like Cool Canyon Nights, and Movies in<br />

the Canyon, there is something for everyone to enjoy. The canyon is also home to VIVA! <strong>El</strong> <strong>Paso</strong>,<br />

a dance and musical extravaganza that tells the story of the region’s history. Wine festivals, beer<br />

fests, farmer’s markets and more round out the fun. Neon Desert, the region’s premiere music<br />

festival; Alfresco! Fridays and Music Under the Stars serve up multi-genre musical entertainment;<br />

and Chalk the Block and Downtown Kidspalooza captivate the entire family.<br />

<br />

The Chamizal National Memorial, part of the National Park Service, was built to commemorate the peaceful settlement of a<br />

100-year border dispute between the United States and Mexico. The Chamizal National Memorial is home to such events as<br />

Music Under the Stars and the internationally acclaimed Siglo de Oro Drama Festival.<br />

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Left: <strong>El</strong> <strong>Paso</strong>ans come together for Chalk the Block,<br />

an annual downtown arts festival which features<br />

interactive exhibits, temporary sidewalk murals<br />

and art installations.<br />

Opposite, top: Over the course of a weekend,<br />

tens of thousands of visitors of all ages enjoy<br />

Chalk the Block’s festivities.<br />

Below and opposite bottom: Bazaar amusement<br />

rides glow in the dark.<br />

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D I S C O V E R E L P A S O<br />


Opposite, top: Neon Desert Music Festival is <strong>El</strong> <strong>Paso</strong>’s premiere music event dedicated to indie rock, hip-hop, rock en español and more.<br />

Opposite, bottom: Named one of the top music festivals to go too before you die, Sun City Music Festival attracts world-renowned electronic<br />

dance music artists, and draws in fans from around the globe.<br />

Above: Alfresco! Fridays is one of <strong>El</strong> <strong>Paso</strong>’s premiere summer events, showcasing a variety of local bands and kicking off the weekends with<br />

a fun, high-spirited yet casual vibe.<br />

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Above: The KLAQ Balloonfest, a three-day festival spanning Memorial<br />

Day Weekend, features live shows and endless entertainment.<br />

Opposite, clockwise starting from the top:<br />

Visitors take an opportunity to feed the giraffes at the <strong>El</strong> <strong>Paso</strong> Zoo. The<br />

Zoo offers educational events and animal interactions throughout the year.<br />

The <strong>El</strong> <strong>Paso</strong> Zoo offers many exciting programs, including live animal<br />

encounters, behind the scenes tours and even sleepovers at the zoo.<br />

The <strong>El</strong> <strong>Paso</strong> Zoo, situated on thirty-five acres of green space, is not only<br />

a home to exotic animals such as the Sumatran orangutan and ocelot,<br />

but features a wide array of educational activities for the whole family.<br />

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This page: The <strong>El</strong> <strong>Paso</strong> Puzzler Mountain Bike Race is a fifty-mile endurance race over rocky<br />

Chihuahuan Desert terrain. Hundreds of participants brave three courses during the race.<br />

D I S C O V E R E L P A S O<br />


Above: <strong>El</strong> <strong>Paso</strong> Critical Mass is a monthly event meant to increase the visibility of bicyclists.<br />

Cyclists meet to reclaim the streets in a fun, spontaneous ride.<br />

All the action is not just taking place in the city’s arenas and stadiums—<br />

<strong>El</strong> <strong>Paso</strong>’s average of almost 300 sunny days a year means ample opportunities<br />

for outdoor adventures. Hike trails dense with desert vegetation, or look out for<br />

the delicate whirling wings of the hummingbirds. Hueco Tanks State Park and<br />

Historic Site offers world-class rock climbing, as well as the chance to see over<br />

3,000 ancient paintings etched into the niches and shelters of the boulders.<br />

The Michelob Ultra <strong>El</strong> <strong>Paso</strong> Marathon, a qualifier for the Boston Marathon,<br />

takes place in <strong>El</strong> <strong>Paso</strong>, as does the Mighty Mujer Triathlon, an all-female race.<br />

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<strong>El</strong> <strong>Paso</strong>’s binational culture strongly influences local cuisine.<br />

<strong>El</strong> <strong>Paso</strong> has become a thriving melting pot, with an explosion of<br />

area restaurants showcasing menus from around the globe.<br />

D I S C O V E R E L P A S O<br />


Left: Roasted jalapeños and tomatoes are<br />

the fundamental building blocks of salsa,<br />

<strong>El</strong> <strong>Paso</strong>ans’ favorite condiment.<br />

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The sports scene in <strong>El</strong> <strong>Paso</strong> is thriving, prompted by the enthusiasm and<br />

support of the city’s fans. Southwest University Park, winner of Ballpark of the<br />

Year, hosts the Triple-A <strong>El</strong> <strong>Paso</strong> Chihuahuas in front of sell-out crowds, and the<br />

championship <strong>El</strong> <strong>Paso</strong> Rhinos raise the roof when they take the ice at the <strong>El</strong> <strong>Paso</strong><br />

County Coliseum. The University of Texas at <strong>El</strong> <strong>Paso</strong>, home of the Division I<br />

NCAA Miners, brings in football fans to Sun Bowl Stadium, and to the Don<br />

Haskins Center for basketball. <strong>El</strong> <strong>Paso</strong> is also host to the Hyundai Sun Bowl,<br />

the second oldest college bowl game in the country.<br />

<br />

Left: <strong>El</strong> <strong>Paso</strong> is proud to have the only NCAA Men’s Basketball Championship Trophy in the state of Texas.<br />


Below: UTEP’s Don Haskins Center is home to the Miners’ Basketball teams and also plays host to concerts,<br />

comedy shows and other popular events such as Cirque du Soleil.<br />


D I S C O V E R E L P A S O<br />


High school football is a West Texas mainstay,<br />

and <strong>El</strong> <strong>Paso</strong> is no exception. Football season finds fans<br />

all over the city cheering on their favorite teams.<br />

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For those content to enjoy the city’s mild evenings in a more open setting,<br />

Cohen Stadium is a welcome spot to catch a show, and impressive large-scale<br />

concerts, monster trucks and other sporting events.<br />

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D I S C O V E R E L P A S O<br />


Above: The Plaza Theatre was brought back to life with the help of the <strong>El</strong> <strong>Paso</strong> Community Foundation in 2006.<br />

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Museums, including the <strong>El</strong> <strong>Paso</strong> Museum of Art,<br />

Tigua Indian Cultural Center and War Eagles Museum,<br />

are some of the area’s best-kept treasures, giving insight<br />

into a unique, multicultural and vibrant city.<br />

<br />

Left: The beautiful Scottish Rite Temple, home of the<br />

Freemasons, has been a downtown fixture since 1923.<br />

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Above: The <strong>El</strong> <strong>Paso</strong> Museum of Art, situated in the heart of downtown <strong>El</strong> <strong>Paso</strong>, houses<br />

a permanent collection of over 6,000 works of art. The <strong>El</strong> <strong>Paso</strong> Museum of Art or EPMA also<br />

features a rotating roster of visiting films, exhibitions, lectures, concerts and other programs.<br />

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Right: Residents outdo<br />

themselves with brightly lit<br />

Christmas displays, underlining<br />

the festivity of the season.<br />

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Left: Snow may fall rarely in <strong>El</strong> <strong>Paso</strong>,<br />

but the Borderland still welcomes<br />

Santa with open arms.<br />

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P r o f i l e s o f b u s i n e s s e s , o r g a n i z a t i o n s , a n d f a m i l i e s<br />

t h a t h a v e c o n t r i b u t e d t o t h e d e v e l o p m e n t a n d<br />

e c o n o m i c b a s e o f E l P a s o<br />

<br />

In the spring, the Franklin Mountains are set aglow by the sunny yellow of the Mexican poppy.<br />

The annual Poppies Fest celebrates the flower and draws attention to the area’s conservation efforts.<br />

D I S C O V E R E L P A S O<br />


<strong>El</strong> <strong>Paso</strong> Partners<br />

Quality of Life ............................115<br />

The Marketplace .......................137<br />

Building a Greater <strong>El</strong> <strong>Paso</strong>.....173<br />

E L P A S O P A R T N E R S<br />

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D I S C O V E R E L P A S O<br />


Quality of Life<br />

Healthcare providers, school districts, universities and other<br />

institutions that contribute to the quality of life in <strong>El</strong> <strong>Paso</strong><br />

Providence Memorial Hospital ........................................................1 1 6<br />

Texas Tech University Health Sciences Center <strong>El</strong> <strong>Paso</strong>........................1 2 0<br />

<strong>El</strong> <strong>Paso</strong> Symphony Orchestra ..........................................................1 2 2<br />

<strong>El</strong> <strong>Paso</strong> Children’s Hospital............................................................1 2 4<br />

<strong>El</strong> <strong>Paso</strong> Community College ...........................................................1 2 6<br />

<strong>El</strong> <strong>Paso</strong> Cosmetic Surgery ..............................................................1 2 8<br />

<strong>El</strong> <strong>Paso</strong> International Airport .........................................................1 3 0<br />

Butterfield Trail Golf Club ............................................................1 3 1<br />

Ysleta Lutheran Mission Human Care ..............................................1 3 2<br />

Humane Society of <strong>El</strong> <strong>Paso</strong> ............................................................1 3 3<br />

Tom Lea Institute .........................................................................1 3 4<br />

Destination <strong>El</strong> <strong>Paso</strong> ......................................................................1 3 5<br />

E L P A S O P A R T N E R S<br />

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On August 19, 2015, the Sierra Providence<br />

Health Network became the Hospitals of<br />

Providence; the most comprehensive healthcare<br />

network in <strong>El</strong> <strong>Paso</strong>, Texas. Our network<br />

includes the region’s most trusted hospitals—<br />

Providence Memorial Hospital (now Memorial<br />

Campus), Sierra Medical Center (now Sierra<br />

Campus), Sierra Providence East Medical<br />

Center (now East Campus) and Providence<br />

Children’s Hospital.<br />

For more than a hundred years, the<br />

Hospitals of Providence has built a distinguished<br />

legacy of trust, integrity and innovation.<br />

Its diverse services are designed to<br />

provide compassionate and skillful healthcare<br />

to people of all ages.<br />

The Hospitals of Providence is rich in history.<br />

In 1902 prominent <strong>El</strong> <strong>Paso</strong> physician<br />

Dr. Michael Philip Schuster spearheaded the<br />

D I S C O V E R E L P A S O<br />


formation of the original Providence Hospital,<br />

located at 617 North Santa Fe Street, near the<br />

current Scottish Rite Temple in Downtown<br />

<strong>El</strong> <strong>Paso</strong>.<br />

In 1945 a corporate charter was granted<br />

for a modern new hospital to serve <strong>El</strong> <strong>Paso</strong>.<br />

Plans called for raising $1.8 million for a<br />

185-bed facility. In 1952 the present-day<br />

Memorial Campus opened. In 1975 the<br />

Sierra Campus was built. In 1995 then Sierra<br />

Medical Center and Providence Memorial<br />

Hospital joined to form the Sierra Providence<br />

Health Network, becoming one of the largest<br />

mergers in <strong>El</strong> <strong>Paso</strong>’s healthcare history. As<br />

a result of the sale of then Providence<br />

Memorial Hospital to Tenet, the <strong>Paso</strong> Del<br />

Norte Health Foundation (PdNHF) was<br />

formed in 1995. The PdNHF serves those<br />

within the community who are most in need<br />

and is one of the largest private foundations<br />

in the U.S./Mexico border. In May 2008 our<br />

East Campus opened its doors to serve the<br />

needs of East <strong>El</strong> <strong>Paso</strong>’s growing community.<br />

As healthcare continues to evolve, so does<br />

the hospital network. In 2013, Hospitals<br />

of Providence announced plans to invest<br />

$120 million in the Memorial Campus,<br />

Providence Children’s Hospital and Sierra<br />

Campus to enhance the patient experience<br />

and improve coordination of services for<br />

the region’s growing population. Already<br />

underway, this multiphase project includes<br />

service line expansions, technological<br />

enhancements and aesthetic remodeling.<br />

Construction is expected to be complete by<br />

early 2017.<br />

E L P A S O P A R T N E R S<br />

1 1 7

Additionally, East Campus completed a $67<br />

million expansion in the summer of 2014. The<br />

hospital added a four-story patient tower and<br />

made service line improvements to the original<br />

tower. This includes an expanded emergency<br />

department that opened in February 2014.<br />

In January 2014, Hospitals of Providence<br />

brought access to quality emergency medical<br />

care for residents in Northeast <strong>El</strong> <strong>Paso</strong> with<br />

the grand opening of a new fully equipped<br />

and staffed emergency room that treats<br />

emergencies 24/7/365.<br />

D I S C O V E R E L P A S O<br />


The Hospitals of Providence is committed<br />

to providing access to world-class healthcare<br />

to the <strong>El</strong> <strong>Paso</strong> region. As part of this commitment,<br />

August 2014 marked the beginning of<br />

the construction for a new multimillion dollar,<br />

140-bed teaching hospital in Northwest<br />

<strong>El</strong> <strong>Paso</strong>. This new venture, which is a partnership<br />

with Texas Tech University Health<br />

Sciences Center (TTUHSC) <strong>El</strong> <strong>Paso</strong>, will serve<br />

as a teaching hospital for medical students,<br />

nursing students, resident physicians and<br />

faculty from TTUHSC <strong>El</strong> <strong>Paso</strong>.<br />

In addition to the <strong>El</strong> <strong>Paso</strong> region, Hospitals<br />

of Providence strives to provide world-class<br />

healthcare, which extends beyond the <strong>El</strong> <strong>Paso</strong><br />

region onto international and secondary<br />

markets. The Hospitals of Providence provides<br />

pioneering and superior medical services<br />

to patients who travel from the north of<br />

Mexico, New Mexico, Arizona and other<br />

Southwest regions.<br />

The Hospitals of Providence continues to<br />

move health forward with four existing<br />

hospitals: Memorial Campus, Providence<br />

Children’s Hospital, Sierra Campus and East<br />

Campus. The Hospitals of Providence also<br />

offers a wide range of outpatient services<br />

including 7 imaging centers, 2 MedPost<br />

Urgent Care Centers, a pediatric MedPost<br />

Urgent Care Center, wound care centers,<br />

Trawood and Northeast emergency rooms<br />

and one teen and women’s center. Over<br />

3,500 dedicated professionals work diligently<br />

network-wide to provide the highest quality<br />

of patient care in the region. This is what<br />

makes the Hospitals of Providence the<br />

provider of choice.<br />

E L P A S O P A R T N E R S<br />

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Above: Texas Tech University Health<br />

Sciences Center <strong>El</strong> <strong>Paso</strong> Founding President<br />

and Dean of the Paul L. Foster School of<br />

Medicine Richard Lange, M.D., M.B.A.<br />

Below: The Gayle Greve Hunt School<br />

of Nursing.<br />

In 2014, Texas Governor Rick Perry signed<br />

S. B. 120, making Texas Tech University<br />

Health Sciences Center (TTUHSC) <strong>El</strong> <strong>Paso</strong> the<br />

fourth university under the TTU System<br />

and <strong>El</strong> <strong>Paso</strong>’s second university. After more<br />

than 40 years of providing physicians<br />

and healthcare to far West Texas, TTUHSC<br />

<strong>El</strong> <strong>Paso</strong> has evolved from a regional campus<br />

into the Paul L. Foster School of Medicine<br />

(PLFSOM), Gayle Greve Hunt School of<br />

Nursing (GGHSON), Graduate School of<br />

Biomedical Sciences (GSBS), and Texas Tech<br />

Physicians (TTP) of <strong>El</strong> <strong>Paso</strong>, a network of<br />

outpatient clinics.<br />

Educating the future’s healthcare<br />

professionals demands a unique curriculum<br />

involving the use of high-tech patient<br />

simulators along with engagement in the<br />

culture and lives of our patients. As the<br />

only medical school along the U.S.-Mexico<br />

border, students at the Paul L. Foster School<br />

of Medicine are learning Spanish—the<br />

language heard in our waiting rooms and<br />

supermarkets. Understanding behaviors and<br />

diseases beyond textbook descriptions<br />

provides our students a greater understanding<br />

of medicine in a real world setting; not just<br />

within the confines of an exam room. Our<br />

immersive and one-of-a-kind curriculum has<br />

inspired medical schools around the country<br />

to learn from our interactive, team-based<br />

education centered on patient symptoms<br />

rather than the traditional style of learning<br />

through lectures.<br />

The Gayle Greve Hunt School of Nursing,<br />

the newest building on the TTUHSC <strong>El</strong> <strong>Paso</strong><br />

campus, opened in February 2015. The<br />

school offers two programs: the accelerated<br />

Bachelor of Science in Nursing (BSN) and<br />

a new RN to BSN degree plan. The 34,000<br />

square foot facility includes a high-tech<br />

environment for faculty and students; 12,000<br />

square foot simulation lab; four classrooms;<br />

and collaborative learning spaces. The<br />

nursing school was established as a response<br />

to a long-term shortage of nurses unable to<br />

provide care to <strong>El</strong> <strong>Paso</strong> and its medically<br />

underserved region. University leadership<br />

focused its sights on delivering knowledge<br />

and skills in an interdisciplinary environment<br />

vital for meeting the challenges of today’s<br />

complex healthcare.<br />

The Graduate School of Biomedical<br />

Sciences helps prepare students for<br />

biomedical research careers in academia and<br />

industry. The two-year program in biomedical<br />

sciences offers graduates who have already<br />

obtained a bachelor’s degree a Master of<br />

Science (MS). Studies here will also prepare<br />

D I S C O V E R E L P A S O<br />


students for more advanced studies at the<br />

doctoral level. Our scientists are focused<br />

on exploring the dynamics of cancer<br />

endocrinology, cancer cell biology, natural<br />

product-based therapeutic discovery, HIV,<br />

West Nile Virus, Influenza, nanomedicine,<br />

movement disorders, population genetics<br />

of psychiatric disorders, and degenerative<br />

neurological conditions.<br />

In order to find solutions to today’s most<br />

urgent health concerns, four programmatic<br />

Centers of Emphasis in Cancer, Diabetes and<br />

Metabolic Disorders, Infectious Diseases, and<br />

Neurosciences, as well as four state-of-the-art<br />

core laboratories in histopathology, cytometry,<br />

genomics, and proteomics currently support<br />

the work of multiple scientists.<br />

Studying key biomedical research issues<br />

through a distinctive demographic lens and<br />

focusing on the underpinnings of disease in a<br />

specific population can have a major impact<br />

on the health and well-being of our nation<br />

as a whole. Diseases impacting residents<br />

along the border often span northward,<br />

placing <strong>El</strong> <strong>Paso</strong> in a strategic position for<br />

the study and treatment of these diseases.<br />

By developing preventative measures, early<br />

diagnostic tests and novel treatments,<br />

TTUHSC <strong>El</strong> <strong>Paso</strong> plans to also address the<br />

unique healthcare needs of the largest<br />

minority in the United States, which will<br />

play a role in stabilizing the entire nation’s<br />

healthcare system.<br />

It is through the clinical infrastructure of<br />

Texas Tech Physicians (TTP) of <strong>El</strong> <strong>Paso</strong> that<br />

our physicians have provided medical care<br />

to more than 1.5 million patients for<br />

more than forty years. Our network of<br />

providers includes primary care physicians,<br />

as well as the area’s largest number of adult<br />

and pediatric care specialists within the<br />

region under one umbrella. Specialty areas<br />

include hematology/oncology, gastroenterology,<br />

nephrology, endocrinology, cardiology, and<br />

urogynecology. Each patient care location<br />

is also responsible for educating future<br />

physicians and enhancing research. As a<br />

result, our patients are seen by physicians who<br />

are up-to-date on the latest healthcare trends,<br />

current medical breakthroughs and interactive<br />

skills—tools to provide excellent care.<br />

Come and explore all that TTUHSC <strong>El</strong> <strong>Paso</strong><br />

has to offer. We believe the future of medicine<br />

is now. We go Beyond Borders!<br />

<br />

Above: The Graduate School of<br />

Biomedical Sciences.<br />

Below: The Paul L. Foster School<br />

of Medicine.<br />

E L P A S O P A R T N E R S<br />

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EL PASO<br />



D I S C O V E R E L P A S O<br />

122<br />

The soul of a community may be found<br />

in its support for the arts. As the oldest<br />

performing arts organization in <strong>El</strong> <strong>Paso</strong> and<br />

the longest continuously running symphony<br />

orchestra in Texas, the <strong>El</strong> <strong>Paso</strong> Symphony<br />

Orchestra has spearheaded cultural activities<br />

in <strong>El</strong> <strong>Paso</strong> for eighty-five years.<br />

With its world-class artists and memorable<br />

performances, the <strong>El</strong> <strong>Paso</strong> Symphony attracts<br />

90,000 people annually to its programs. The<br />

Symphony touches more than 40,000 students<br />

each year through its outreach programs.<br />

Although the Symphony will celebrate its<br />

eighty-fifth anniversary this coming season,<br />

the organization’s rich history actually traces<br />

from a performance in December 1893, when<br />

the soft sounds of violins competed for<br />

the first time with the raucous sounds of a<br />

raw frontier town. There were at least eight<br />

other attempts to bring symphonic music to<br />

<strong>El</strong> <strong>Paso</strong> before an orchestra was officially<br />

established in 1931. In the initial performance<br />

on January 26, 1931, H. Arthur Brown<br />

conducted his first concert with the <strong>El</strong> <strong>Paso</strong><br />

Symphony at the Scottish Rite Auditorium.<br />

Brown remained as conductor until 1951.<br />

A number of prominent citizens were<br />

involved in early efforts to establish the<br />

orchestra and keep it on course. The first<br />

president of the Symphony Association was<br />

Dorrance Roderick, publisher of the <strong>El</strong> <strong>Paso</strong><br />

Times and a pioneer in radio and television<br />

broadcasting. He held the post for thirtyseven<br />

years. Perhaps it was no coincidence<br />

that Roderick’s station, KDBC, broadcast the<br />

symphony’s second concert in 1931. Another<br />

person who had enormous influence on<br />

the orchestra’s history was Biaglo Casciano,<br />

whose efforts to promote the symphony kept<br />

the organization alive in its formative years.<br />

In 1936, KTSM radio commemorated<br />

Texas’ 100 years of independence by broadcasting<br />

an EPSO concert at the Plaza Theatre<br />

for a national audience through the NBC<br />

radio network.<br />

The new orchestra, which brought the<br />

sounds of revered classical composers to<br />

<strong>El</strong> <strong>Paso</strong>, quickly became a popular attraction<br />

and attending Symphony concerts became a<br />

fashionable thing to do. In the early 1930s,<br />

several auxiliary committees—social, artistic,<br />

and membership—appeared, all designed to<br />

improve the orchestra’s image. In November<br />

1933 the <strong>El</strong> <strong>Paso</strong> Symphony presented its first<br />

nationally known guest artist, pianist Marcus<br />

Gordon, and the orchestra’s long association<br />

with the Sun Carnival began in 1935.<br />

Brown, who had conducted the orchestra<br />

from its inception, left in 1951 for a conducting<br />

job in Oklahoma. He was succeeded<br />

by young Italian violinist and conductor<br />

Orlando Barera, who conducted for twenty<br />

years. Other conductors over the years<br />

have included William Kirschke, Abraham<br />

Chavez, Jr., Gürer Aykal, Sarah Ioannides,<br />

and Bohuslav Rattay, who has served as music<br />

director since 2013.

The <strong>El</strong> <strong>Paso</strong> Symphony moved its performances<br />

to the Civic Center Theatre, now known<br />

as the Abraham Chavez Theatre, in 1975.<br />

Concerts were moved to the Plaza Theatre<br />

after its $38 million restoration in 2006.<br />

In March 1996 the <strong>El</strong> <strong>Paso</strong> Symphony<br />

undertook its first European tour, performing<br />

to sold-out houses in Germany. In 2000 the<br />

orchestra completed a successful tour of Turkey,<br />

the native country of conductor Gürer Aykal.<br />

Efforts to help students better appreciate<br />

fine music has always been a major goal of<br />

the Symphony. Since 1939 the <strong>El</strong> <strong>Paso</strong> <strong>El</strong>ectric<br />

Young People’s concerts have introduced more<br />

than 750,000 fifth grade students to live<br />

classical music in an environment that is fun<br />

and energetic. In 2011, EPSO partnered with<br />

Carnegie Hall’s Weill Music Institute to bring<br />

the innovative Link Up program to <strong>El</strong> <strong>Paso</strong>.<br />

This acclaimed program provides <strong>El</strong> <strong>Paso</strong> school<br />

districts with exceptional repertoire-based<br />

curriculum that aligns with national standards.<br />

The largest component of EPSO’s educational<br />

mission is the <strong>El</strong> <strong>Paso</strong> Symphony<br />

Youth Orchestras (EPSYOs). Organized in<br />

2005, EPSYOs is open to all orchestral<br />

musicians, ages of seven to twenty-three,<br />

and serves more than 350 students annually.<br />

EPSYOs students participate in weekly<br />

rehearsals and four concerts. Their relationship<br />

with EPSO allows its members access to<br />

EPSO musicians through coaching, rehearsals<br />

and the annual Side-by-Side concert. EPSYOs<br />

also provides additional components that<br />

serve its members musical interests: Concerto<br />

Competition, the Conductor Apprentice<br />

Program, Young Artist Piano Competition,<br />

and a week long Summer Camp.<br />

EPSO’s first after-school program, the<br />

Tocando Music Project, began in 2013 at<br />

Hart <strong>El</strong>ementary School in the Segundo<br />

Barrio. Fashioned after the highly acclaimed<br />

<strong>El</strong> Sistema program in Venezuela, Tocando<br />

provides free instruments, four-day-a-week<br />

musical instruction, and performance opportunities<br />

throughout the school year. Tocando<br />

helps students build self-confidence and leadership<br />

as they use music classes to achieve higher<br />

goals and improve scholastic performance.<br />

The orchestra is involved in a number of<br />

community activities, in addition to its regular<br />

series of concerts. On the Fourth of July each<br />

year, the <strong>El</strong> <strong>Paso</strong> Symphony Orchestra presents<br />

Pop Goes the Fort, a free patriotic concert<br />

at Fort Bliss. In recent years, EPSO has<br />

programmed concerts with a rock twist like<br />

The Music of the Queen and the The Music of<br />

Led Zeppelin.<br />

A symphony orchestra is considered a cornerstone<br />

of the arts in all communities. The<br />

<strong>El</strong> <strong>Paso</strong> Symphony Orchestra contributes<br />

greatly to the cultural image and quality of life<br />

in <strong>El</strong> <strong>Paso</strong>, an important factor in attracting<br />

potential business to the city.<br />

For more information about the <strong>El</strong> <strong>Paso</strong><br />

Symphony Orchestra, including a schedule of<br />

upcoming performances, check the website at<br />

www.epso.org.<br />

E L P A S O P A R T N E R S<br />

1 2 3


The <strong>El</strong> <strong>Paso</strong> Children’s Hospital (EPCH) is<br />

a unique place designed to promote a healing<br />

environment full of abundant light, soothing<br />

colors, vibrant artwork, and panoramic views<br />

of the Franklin Mountains and the Rio Grande<br />

River. These aesthetics were intended to make<br />

young patients feel more at home and less<br />

confined in what can be an intimidating and<br />

often scary grown-up medical facility.<br />

After much debate over the need for a<br />

children’s hospital in the area, the community<br />

voted in support of a dedicated pediatric<br />

hospital. EPCH was constructed near the<br />

United States/Mexico border. It is the first<br />

and only separately licensed, independent<br />

501(c) (3) not-for-profit children’s hospital in<br />

the <strong>El</strong> <strong>Paso</strong> region, and the only pediatric<br />

hospital within a 250 mile radius of <strong>El</strong> <strong>Paso</strong>.<br />

The modern structure opened its doors on<br />

February 14, 2012. EPCH has been accredited<br />

by the Joint Commission, the College of<br />

American Pathologists, and the American<br />

College of Radiology for magnetic resonance<br />

imaging (MRI). EPCH has also been recognized<br />

as a Quality Respiratory Care Institution by<br />

the American Association for Respiratory Care.<br />

EPCH is at the forefront in fighting childhood<br />

cancer in the <strong>El</strong> <strong>Paso</strong> area. In its first<br />

three years, it achieved Children’s Oncology<br />

Group Certification, a distinction in pediatric<br />

healthcare that no other institution in the<br />

City or County of <strong>El</strong> <strong>Paso</strong> has received. EPCH<br />

is making history in the border region and<br />

now has access to national protocols and<br />

cutting-edge treatments for childhood cancer.<br />

Its patients now have access to excellent<br />

pediatric healthcare and the same treatment<br />

plans as patients being treated at St. Jude’s<br />

Children’s Research Hospital. EPCH is thrilled<br />

to provide world-class pediatric healthcare to<br />

all children, all the time.<br />

Having a children’s hospital in the City<br />

of <strong>El</strong> <strong>Paso</strong> elevates the quality and scope of<br />

medical care in the region by providing<br />

unmatched excellence in specialized pediatric<br />

patient care as well as research and education<br />

opportunities. EPCH is advancing pediatric<br />

healthcare through education affiliations with<br />

(among others) the Paul L. Foster School of<br />

Medicine at Texas Tech University Health<br />

Sciences Center <strong>El</strong> <strong>Paso</strong>, University Medical<br />

Center of <strong>El</strong> <strong>Paso</strong>, University of Texas at<br />

<strong>El</strong> <strong>Paso</strong>, William Beaumont Army Medical<br />

Center, Columbia University, University of<br />

South Alabama, and <strong>El</strong> <strong>Paso</strong> Community<br />

College. It is also an anchor facility of the<br />

Medical Center of the Americas campus.<br />

These affiliations enable EPCH to recruit<br />

and employ the best physicians, nurses, and<br />

ancillary staff with skills suited to a child’s<br />

needs. These are trained pediatric professionals<br />

who know how to communicate with a child<br />

to exude confidence while building trust and<br />

eliminating fear.<br />

D I S C O V E R E L P A S O<br />


A 225,000 square foot space dedicated<br />

exclusively for pediatric healthcare, EPCH<br />

features 122 beds, state-of-the-art equipment<br />

and technology, a “treatment free” playroom<br />

for kids, family friendly spaces with kitchenettes<br />

that include washers and dryers, and<br />

the Junior League of <strong>El</strong> <strong>Paso</strong>, Inc’s. Family<br />

Resource Center. There are over 70 private<br />

patient rooms in the hospital with 22 in<br />

the pediatric intensive care unit, 26 in the<br />

general pediatric unit, 24 in the hematology/<br />

oncology unit, and 50 bassinettes in the<br />

neonatal intensive care unit (NICU) for<br />

newborns. Each room, outside of the NICU,<br />

has a kid-sized bed and a sofa bed allowing<br />

parents or a designated loved one to stay<br />

with a child at all times while hospitalized. In<br />

addition, EPCH provides free Wi-Fi, Skylight<br />

Entertainment systems in private patient rooms,<br />

and the Enchanted Forest playground located<br />

in the main level where siblings can play.<br />

Families and guests can also utilize the Shop<br />

Around the Corner Gift Shop, Meditation<br />

Room, and the Java Stop featuring Starbucks<br />

Coffee while their loved one is hospitalized.<br />

Like a full-service medical/surgical hospital<br />

for adults, EPCH has state-of-the-art technology<br />

designed exclusively for children. That equipment<br />

includes portable Vecta Distraction<br />

Stations, NicView webcams in the NICU,<br />

digital portable x-ray machines, magnetic<br />

resonance imaging goggles (to allay fear<br />

during procedures), and advanced ultrasound<br />

technology to assist with diagnosis without<br />

exposing children to excessive radiation. It<br />

is vital that EPCH have the latest medical<br />

equipment to treat its young patients.<br />

The hospital is home to over forty pediatric<br />

subspecialists and more than 200 credentialed<br />

pediatricians. Among the subspecialties are<br />

emergency medicine, rehabilitation, imaging,<br />

radiology, general surgery, neonatology, perinatology,<br />

cardiology, endocrinology, respiratory<br />

therapy, neurodiagnostics, cardiac services,<br />

child/adolescent psychiatry, nephrology, anesthesiology,<br />

neurosurgery, orthopedic surgery,<br />

intensive care, gastroenterology, ophthalmology,<br />

maxillofacial surgery, pathology, hematology<br />

and oncology.<br />

EPCH is one of only eight children’s hospitals<br />

in the state and is a member of the Children’s<br />

Hospital Association of Texas. In addition, it<br />

is a member of the Children’s Hospital<br />

Association, and the designated hospital in<br />

<strong>El</strong> <strong>Paso</strong> County for the Children’s Miracle<br />

Network. It was named Best Non-Profit<br />

in 2012 and 2013 in the City Magazine’s<br />

Best of <strong>El</strong> <strong>Paso</strong> Edition. For information on<br />

<strong>El</strong> <strong>Paso</strong> Children’s Hospital please visit<br />

www.elpasochildrens.org or call (915)298-5444.<br />

E L P A S O P A R T N E R S<br />

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EL PASO<br />



D I S C O V E R E L P A S O<br />

126<br />

<strong>El</strong> <strong>Paso</strong> Community College (EPCC) is<br />

a nationally recognized public two-year<br />

institution with a long history of cultivating<br />

success and economic growth in the <strong>Paso</strong> Del<br />

Norte region. As a top employer in <strong>El</strong> <strong>Paso</strong>,<br />

with more than 3,000 employees, EPCC is<br />

involved in all aspects of the community.<br />

From training the workforce to preparing<br />

students for transfer to four-year schools to<br />

leading the way in student achievement and<br />

graduation rates, the work being done at<br />

EPCC has a dynamic community impact. As a<br />

progressive leader in high-quality, innovative<br />

educational opportunities, in 2015, EPCC<br />

was named as one of the Top 10 Community<br />

Colleges in the nation by the Aspen Institute.<br />

“The college fills a vital role, one that offers<br />

access to both high quality and affordable<br />

academic opportunities, which in turn<br />

contributes to the vibrancy of our border<br />

community,” EPCC Board of Trustees Chair<br />

Art Fierro said. “With its unwavering focus<br />

on success for all students, EPCC prepares<br />

individuals to achieve their current academic<br />

goals, meet tomorrow’s challenges and be<br />

competitive in local and global job markets.”<br />

Established in 1969, EPCC is the largest twoyear<br />

post-secondary institution in West Texas<br />

and Southern New Mexico, providing education<br />

to more than 35,000 students in academic,<br />

workforce training and continuing education<br />

programs. Whether enrolled in a degree or<br />

certificate program, in continuing education or<br />

professional development, access to education<br />

not only provides career advancement, but is<br />

also a pathway for students to achieve<br />

their dreams.<br />

Currently there are five campuses located<br />

throughout <strong>El</strong> <strong>Paso</strong> County and plans for a<br />

sixth campus and educational complex at Fort<br />

Bliss are currently underway. This complex will<br />

be a collaboration between EPCC and the<br />

Army. The campus will include a presence by<br />

The University of Texas at <strong>El</strong> <strong>Paso</strong> (UTEP),<br />

New Mexico State University, Park University,<br />

Webster University and Troy University in<br />

order to facilitate successful transfer. This<br />

complex will be the first of its kind at one of<br />

the largest military installations in the nation.<br />

As a progressive leader, EPCC has a vested<br />

interest in <strong>El</strong> <strong>Paso</strong> and is committed to creating<br />

access to education and the support services<br />

necessary to increase the number of college<br />

graduates. By providing education and training<br />

focused on the needs of existing and emerging<br />

business and industry, EPCC effectively<br />

contributes to a prepared workforce. Faculty<br />

and staff are leaders in their respective fields<br />

who are engaging in their work with students<br />

and the community. As a result, students<br />

and graduates are prepared to excel in the<br />

job market. “Because of the support and<br />

possibilities I found at EPCC, I was able to<br />

graduate with an Associate’s Degree, transfer to<br />

UTEP and now am working in <strong>El</strong> <strong>Paso</strong>,” said<br />

EPCC graduate Alejandra Martinez.<br />

EPCC continues to build community<br />

partnerships with local K-12 school districts as<br />

evidenced by eight early-college high schools<br />

and a growing dual credit enrollment program<br />

that provides educational opportunities to high<br />

school students throughout <strong>El</strong> <strong>Paso</strong> County.<br />

In addition, the <strong>El</strong> <strong>Paso</strong> Area Collaborative<br />

for College Readiness consortium works with<br />

area school districts, Region 19, the University<br />

of Texas at <strong>El</strong> <strong>Paso</strong>, the <strong>El</strong> <strong>Paso</strong> Chamber of<br />

Commerce and ADP to increase student<br />

participation in higher education. Because of<br />

these and many other partnerships students<br />

are better prepared for college, know that a<br />

Bachelor’s Degree is in reach and more students<br />

are successfully completing their degrees.<br />

Another way EPCC is committed to creating<br />

a better future is demonstrated by the<br />

community engagement of faculty, staff and<br />

students. Examples include the <strong>El</strong>ectrical

Journeyman’s Program where students learn<br />

their trade by volunteering for actual<br />

community projects, and the Dental Assistance<br />

Program where students provide quality dental<br />

care to the public at low-cost dental clinics.<br />

Through EPCC’s Quality Enhancement<br />

Program (QEP) initiative, “Learning About the<br />

Community as a Community,” students are<br />

active in community participation and/or<br />

volunteers in projects that enhance student<br />

learning of course objectives while making<br />

a positive impact on the community. The<br />

Service Learning Program encourages civic<br />

responsibility among students through<br />

community service at area nonprofit agencies<br />

where more than 900 students contribute<br />

more than 22,000 hours of community<br />

service annually.<br />

Nationally, EPCC is consistently rated<br />

number one among nearly 1,200 community<br />

colleges in awarding Associate Degrees to<br />

Hispanic students by Community College<br />

Week, and 17th overall among all colleges and<br />

universities. Recently, EPCC was recognized<br />

with a Military Friendly Schools ® distinction,<br />

which identifies colleges, universities and<br />

trade schools that are doing the most to<br />

enhance the success of America’s military<br />

service members, veterans and spouses on<br />

campus. The college has also been awarded the<br />

Higher Education Excellence in Diversity<br />

(HEED) Award by INSIGHT Into Diversity<br />

Magazine. Additionally, EPCC has also been<br />

recognized nationally as an Achieving the<br />

Dream Leader College; previously awarded<br />

the Leah Meyer Austin Institutional Student<br />

Success Leadership Award for outstanding<br />

institutional achievement in equity and has<br />

been recognized by Excelencia in Education<br />

with the “Examples of Excelencia” Award for<br />

the Early College High School Program.<br />

The college will continue its steadfast<br />

commitment to students and their success.<br />

“In recent years EPCC has been focusing<br />

on engaging students, growing community<br />

partnerships and fostering a culture of<br />

excellence with measurable success,” said<br />

President Dr. William Serrata. “By creating a<br />

college-going culture and innovative student<br />

success initiatives, EPCC is opening the<br />

pathway to higher education and a better<br />

prepared workforce in our region.”<br />

Visit www.EPCC.edu to begin your studies<br />

or learn more about EPCC.<br />

E L P A S O P A R T N E R S<br />

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EL PASO<br />



Right, Dr. S. Ozan Sozer, M.D.<br />

D I S C O V E R E L P A S O<br />

128<br />

Highly advanced state-of-the-art cosmetic<br />

surgery, normally found only in locations<br />

like Beverly Hills or Scottsdale, is available<br />

to patients in <strong>El</strong> <strong>Paso</strong>, Mexico, and the<br />

Southwest at <strong>El</strong> <strong>Paso</strong> Cosmetic Surgery.<br />

The center was founded by S. Ozan Sozer,<br />

M.D., a Board Certified Plastic Surgeon who is<br />

internationally renowned for his contributions<br />

to surgical medicine and for pioneering<br />

innovative body contouring procedures.<br />

Dr. Sozer cares about his patients and is<br />

grateful for the opportunity to use his skills<br />

to enrich the lives of others. Dr. Sozer wants<br />

everyone who comes through the doors of<br />

<strong>El</strong> <strong>Paso</strong> Cosmetic Surgery to have a great<br />

experience from the moment they arrive and<br />

through every step, from consultation to<br />

surgery, to post-operative care.<br />

With warm and compassionate care, support<br />

and individual attention, Dr. Sozer and<br />

the entire caring team at <strong>El</strong> <strong>Paso</strong> Cosmetic<br />

Surgery are committed to helping patients<br />

on their journey to a safe, satisfying and<br />

empowering experience as they achieve a<br />

more youthful and natural appearance.<br />

Dr. Sozer, a renowned plastic surgeon with<br />

more than seventeen years of experience,<br />

founded <strong>El</strong> <strong>Paso</strong> Cosmetic Surgery in 2001.<br />

The original facility was located at 1600<br />

Medical Center Drive and employed only six<br />

people. However, Dr. Sozer had a vision of<br />

expanding and broke ground in December<br />

2007 in a new 12,500 square foot freestanding<br />

building at 651 Mesa Hills Drive.<br />

The ribbon cutting for the new building,<br />

which included a private surgical center,<br />

was held in February 2009. As the practice<br />

continued to grow, an additional consult<br />

room, two additional treatment rooms and<br />

three offices were added in 2011. The building<br />

now totals more than 14,000 square feet.<br />

Meanwhile, the staff has continued to grow to<br />

more than twenty-four employees. The client<br />

base is composed of more than 20,000 active<br />

and non-active patients.<br />

In the fall of 2015, <strong>El</strong> <strong>Paso</strong> Cosmetic<br />

Surgery will be opening its second location<br />

at 1626 Lee Trevino, Suite C, on the east side<br />

of town to better serve its patients.<br />

The clinic maintains the highest standards<br />

of cleanliness and patient care, as well as<br />

advanced technology at its facility. The center<br />

has been accredited by the American<br />

Association for Accreditation of Ambulatory<br />

Surgery Facilities (AAASF), meaning patients<br />

receive safe, effective, comprehensive treatment<br />

from the initial consultation to surgery<br />

and anesthesia.<br />

<strong>El</strong> <strong>Paso</strong> Cosmetic Surgery provides a wide<br />

range of services, including facial rejuvenation,

ody contouring, breast procedures, and<br />

cosmetic surgery for men. Dr. Sozer has a deep<br />

devotion to plastic surgery and continually<br />

refines and perfects his surgical techniques to<br />

achieve his primary goal of providing each<br />

patient with a natural and youthful appearance.<br />

Dr. Sozer’s excellence as a surgeon has led<br />

to membership in the most highly respected<br />

plastic surgery organizations, including the<br />

American Society of Plastic Surgeons, the<br />

American Society for Aesthetic Plastic Surgeons,<br />

Fellow of the American College of Surgeons<br />

and the International Association of Aesthetic<br />

Plastic Surgeons, where he was recently<br />

appointed co-chairman of the Americas.<br />

Dr. Sozer is known worldwide for<br />

procedures he has invented and perfected.<br />

This has led to many interviews on radio and<br />

television and numerous magazine articles.<br />

He has also written articles for The Aesthetic<br />

Plastic Surgery Journal, done book reviews<br />

for The American Society of Plastic Surgeons/<br />

The Art of Gluteal Sculpting and provided<br />

commentaries on the Atlas of Body Contouring<br />

After Weight Loss or Buttock Lift and Autologous<br />

Gluteal Augmentation.<br />

Patients of <strong>El</strong> <strong>Paso</strong> Cosmetic Surgery can<br />

expect a warm and informative experience.<br />

From the first call and throughout each step<br />

of the procedure, patients experience the<br />

<strong>El</strong> <strong>Paso</strong> Cosmetic Surgery difference. Dr. Sozer<br />

supports his patients throughout the recovery<br />

period and afterwards through the services of<br />

the Med Spa, specially created for patient care<br />

and comfort. At the Med Spa, patients receive<br />

therapeutic massage to relax and soothe the<br />

body or enjoy the many skin treatments and<br />

products available to help rejuvenate the skin.<br />

With its outpatient plastic surgery center,<br />

<strong>El</strong> <strong>Paso</strong> Cosmetic Surgery can perform most<br />

cosmetic procedures without the patient<br />

needing to visit a hospital. The surgical center<br />

helps simplify the entire surgery procedure<br />

for a quicker procedure.<br />

<strong>El</strong> <strong>Paso</strong> Cosmetic Surgery stays abreast of all<br />

the latest advances in surgical and non-surgical<br />

cosmetic enhancements. This means patients<br />

receive the highest quality care with the<br />

latest procedures available. The most recent<br />

additions include butt augmentation and lift,<br />

hair transplants, and moderate weight loss<br />

surgery. The latest and most promising technology<br />

has been integrated into the practice<br />

so that <strong>El</strong> <strong>Paso</strong> Cosmetic Surgery can continue<br />

to offer the most cutting-edge and effective<br />

cosmetic procedures. From CO2 Fraxel,<br />

Ultherapy facial rejuvenation treatments,<br />

Coolsculpting, miraDry, Trinity tattoo removal<br />

to Blu-U Light acne therapy, the clinic’s technology<br />

provides its patients with the latest<br />

tools to repair aged and damaged skin and<br />

help prepare them for surgery.<br />

<strong>El</strong> <strong>Paso</strong> Cosmetic Surgery currently ranks<br />

among the top fifty accounts in the nation<br />

among more than 20,000 accounts with Allergan<br />

products such as implants and injectables<br />

such as Botox, Juvéderm and Voluma.<br />

Dr. Sozer and the staff at <strong>El</strong> <strong>Paso</strong> Cosmetic<br />

Surgery believe in giving people the opportunity<br />

to enhance their appearance and their lives<br />

through plastic surgery. The center is devoted<br />

to giving patients the treatment and results<br />

they are searching for. Whether you want to<br />

rejuvenate your facial features or accentuate<br />

the curves of your body, <strong>El</strong> <strong>Paso</strong> Cosmetic<br />

Surgery can help.<br />

E L P A S O P A R T N E R S<br />

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EL PASO<br />



<strong>El</strong> <strong>Paso</strong> has been a major transportation<br />

center throughout its history and when air<br />

transportation became a reality in the 1920s,<br />

the city became one of the first to see the<br />

tremendous benefits of a local airport.<br />

Creation of the airport was inspired in 1927<br />

by famed aviator Charles A. Lindbergh, who<br />

visited <strong>El</strong> <strong>Paso</strong> shortly after his first solo nonstop<br />

flight across the Atlantic. A year later—in<br />

September 1928—a crowd of 10,000 attended<br />

the dedication of the first Municipal Airport,<br />

located at Fred Wilson and Railroad Drive.<br />

The original airport served the region well<br />

in the early days of aviation but by the end<br />

of the 1930s, civic leaders realized the need<br />

for a larger, more modern facility. In 1941<br />

the City of <strong>El</strong> <strong>Paso</strong> obtained 640 acres<br />

from American Airlines, which became the<br />

location for the present-day airport. A major<br />

renovation and expansion project modernized<br />

the airport in 1971 and the present<br />

day design debuted in 1998 with its copper<br />

roofs and granite accents reflecting local and<br />

regional resources.<br />

In addition to serving the city’s aviation<br />

needs, the airport is a pioneer in nonaeronautical<br />

land development, with 7,100<br />

acres supporting more than 200 commercial<br />

businesses and industrial operations.<br />

Butterfield Industrial Park and the Southern<br />

Industrial Park offer light manufacturing and<br />

warehousing, as well as distribution and<br />

transportation operations. The Butterfield<br />

Trail Air Cargo Facility facilitates border<br />

trade and associated economic development.<br />

Foreign Trade Zone No. 68 is an integral part<br />

of border trade, helping companies improve<br />

their competitive position in the global market<br />

economy, allowing U.S.-based companies<br />

to defer, reduce or even eliminate customs<br />

duties on products admitted to the zone.<br />

Other airport properties support retail<br />

shops, restaurants and hotels as well as two<br />

public golf courses, Butterfield Trail Golf Club<br />

and Lone Star Golf Club. The airport is also<br />

home to NASA’s Training Center for Shuttle<br />

Astronauts and during the space shuttle<br />

program, astronauts trained in <strong>El</strong> <strong>Paso</strong> on<br />

shuttle training aircraft, which simulated<br />

shuttle landings. The airport is also the home<br />

of NASA’s Super Guppy, the only airworthy<br />

Boeing 337 in existence.<br />

Located only six miles east of downtown<br />

<strong>El</strong> <strong>Paso</strong> and 1.7 miles north of Interstate 10,<br />

<strong>El</strong> <strong>Paso</strong> International Airport is the gateway<br />

to West Texas, Southern New Mexico and<br />

Northern Mexico, providing the region with<br />

airline passenger services as well as cargo and<br />

general aviation services.<br />

For more information about <strong>El</strong> <strong>Paso</strong><br />

International Airport, check the website at<br />

www.flyelpaso.com.<br />

D I S C O V E R E L P A S O<br />




CLUB<br />

The history of the old west merges with<br />

plans for the future of <strong>El</strong> <strong>Paso</strong> at the beautiful<br />

Butterfield Trail Golf Club. Owned by <strong>El</strong> <strong>Paso</strong><br />

International Airport and designed by famed golf<br />

course architect Tom Fazio, Butterfield Trail has<br />

received numerous accolades including being<br />

named the #3 municipal course in America by<br />

Golfweek magazine 2009-2015.<br />

Butterfield Trail Golf Club was established in<br />

the summer of 2007 by city leaders who were<br />

determined to create more than an award-winning,<br />

world-class golf course. Their ambition was<br />

to make the course into a special place for the<br />

<strong>El</strong> <strong>Paso</strong> community, open to all for life’s special<br />

moments and occasions. In addition to such<br />

events as the Conference USA Women’s Golf<br />

Championship, the club also hosts such non-golf<br />

events as weddings, Quinceañeras and beer and<br />

wine dinners, which bring several generations of<br />

families together. These events have grown over<br />

the years and the facility has become a gathering<br />

place for <strong>El</strong> <strong>Paso</strong>ans celebrating their greatest<br />

moments in life, including weddings, anniversaries<br />

and award banquets.<br />

Located only a long iron shot from the <strong>El</strong><br />

<strong>Paso</strong> International Airport, near a programmed<br />

150 acre industrial park and several partner<br />

hotels, Butterfield Trail offers an exciting golf<br />

adventure in a convenient setting not too far off<br />

the beaten path.<br />

The par 72 daily fee golf course is highlighted<br />

by natural sand dunes and native flora and fauna.<br />

Butterfield Trail features more than fifty-five feet<br />

of elevation changes and the drama of vertical<br />

transitions, making each hole a ‘signature hole.’<br />

The 18-hole design emphasizes natural topographical<br />

features to keep the golfer’s ball in<br />

play and manages <strong>El</strong> <strong>Paso</strong>’s formidable wind<br />

with ‘uphill holes, downhill holes, and carvings<br />

into the ground.’<br />

While playing the course, golfers may still<br />

view remnants of the original Butterfield Trail<br />

adjacent to the #8 hole. The colorful history of<br />

Butterfield Trail dates from 1858 when the<br />

Butterfield Overland Mail Company operated for<br />

three years, carrying mail and passengers across<br />

the country from Missouri to San Francisco.<br />

Butterfield Trail Golf Course is owned by<br />

<strong>El</strong> <strong>Paso</strong> International Airport and the facility<br />

is managed by KemperSports Management,<br />

headquartered in Northbrook, Illinois.<br />

KemperSports employs more than 4,000 people<br />

across the U.S. and in Puerto Rico and operates<br />

more than 100 properties.<br />

Butterfield Trail hosts numerous charity golf<br />

tournaments, raising thousands of dollars<br />

for organizations that benefit many local and<br />

national causes. For more than five years,<br />

the course has hosted several ‘Tournament 101’<br />

seminars to train charities in ways of increasing<br />

or improving golf tournaments to raise awareness<br />

and raise more funds.<br />

Butterfield Trail is an affiliate site for The First<br />

Tee of Greater <strong>El</strong> <strong>Paso</strong>, a life skill training<br />

program for the city’s youth. The First Tee and<br />

Butterfield Trail Golf Club have partnered to<br />

teach tomorrow’s leaders valuable life skills<br />

through golf programs.<br />

For more information about Butterfield Trail<br />

Golf Course or to reserve a tee time, please visit<br />

www.butterfieldtrailgolf.com.<br />

Owned by<br />

<strong>El</strong> <strong>Paso</strong> International Airport<br />

E L P A S O P A R T N E R S<br />

1 3 1

YSLETA<br />




Right: Reverend Dr. Karl Heimer, Marisela<br />

Gonzalez, Reverend Stephen Heimer and<br />

Aylin Bonilla.<br />

D I S C O V E R E L P A S O<br />

132<br />

The history of Ysleta Lutheran Mission<br />

Human Care (YLM) began a little over thirty<br />

years ago under the name “Centro Cristano<br />

San Pablo” when members of Lutheran<br />

churches in <strong>El</strong> <strong>Paso</strong> mobilized to provide<br />

greater assistance to people living in impoverished<br />

conditions. Their Christian faith led<br />

them to purchase an historic 4.2 acre campus<br />

in the Ysleta community of <strong>El</strong> <strong>Paso</strong> that<br />

had been a U.S. Army Calvary outpost in the<br />

early 1900s. The old adobe buildings were<br />

restored and repurposed to provide physical,<br />

educational, social, and spiritual care for the<br />

<strong>El</strong> <strong>Paso</strong>/Juarez region.<br />

The Reverend Dr. Karl Heimer, YLM’s president<br />

and CEO, was called to Centro Cristiano<br />

San Pablo in 1982 to be its original missionary<br />

pastor. San Pablo Lutheran Church was<br />

soon established, which still meets in the<br />

historic chapel building on YLM’s campus. In<br />

2005 the growing numbers of volunteers<br />

and increasing opportunities to deliver help<br />

to the community warranted the incorporation<br />

of YLM as a separate 501c3 nonprofit<br />

organization. Dr. Heimer’s favorite saying,<br />

“People don’t care what you know until they<br />

know that you care,” has encouraged staff and<br />

volunteers to treat people with dignity as they<br />

carry out YLM’s mission of “Changing lives<br />

everyday through simple acts of kindness.”<br />

In the three years prior to February of<br />

2015, YLM distributed more than 14,000<br />

food baskets to families, served more than<br />

50,000 hot meals, and gave 100 pallets of<br />

food to orphanages, missions, and government<br />

agencies. Emergency food, seed corn,<br />

and livestock for sustainable food sources was<br />

sent to Tarahumara Indian villages whose crops<br />

were lost due to drought. More than 4,500<br />

Christmas toys, 3,000 hygiene kits, and 3,500<br />

items of winter clothing were provided to<br />

children on both sides of the border. Needbased<br />

educational scholarships were awarded<br />

each year to keep youth in school, and 3,600<br />

children and youth received backpacks and<br />

school supplies. Music classes helped youth<br />

develop discipline and skills to enhance family,<br />

community, and church life. YLM’s signature<br />

music ensemble, Mariachi San Pablo, performs<br />

locally and has visited more than 100 cities<br />

throughout the U.S. and Mexico.<br />

Since its beginning in 1982, YLM has hosted<br />

groups of volunteers from throughout the<br />

U.S. and Canada called “servant events.”<br />

From 2012 to 2015, seventy groups built<br />

homes, served food, and taught children.<br />

Over the years, these groups have<br />

also helped improve YLM’s campus<br />

and helped build and maintain<br />

churches in Mexico, which provide<br />

spiritual care but also deliver YLM’s<br />

other assistance to the community<br />

with love and integrity. In Mexico,<br />

during the great economic and social<br />

distress in Juarez between 2008 and<br />

2012, YLM brought unwavering help<br />

and encouragement to as many as<br />

500 children and 450 adults every<br />

week through its churches, missions,<br />

and servant event groups.

For many, pets are not only companions—<br />

they are family. The Humane Society of <strong>El</strong> <strong>Paso</strong><br />

understands this, and helps animal-loving<br />

individuals who want to open their homes<br />

and their hearts to a furry friend.<br />

The largest and oldest animal shelter in<br />

the city and county of <strong>El</strong> <strong>Paso</strong>, the Humane<br />

Society of <strong>El</strong> <strong>Paso</strong> works tirelessly to provide<br />

animals with the care and love they deserve.<br />

Their mission is to prevent suffering, neglect,<br />

abuse and cruelty to animals, as well as to<br />

provide information, raise public awareness<br />

of animal issues and promote responsible<br />

pet guardianship and kindness toward all<br />

living things.<br />

Founded in December of 1947 by a group<br />

of concerned <strong>El</strong> <strong>Paso</strong> citizens who saw a need<br />

to prevent cruelty to animals, the Humane<br />

Society’s primary function is to provide housing<br />

and shelter for pets that are patiently<br />

waiting for a forever, loving home. The society<br />

facilitates nearly 4,000 pet adoptions annually.<br />

In addition, the agency offers humane<br />

euthanasia services and it houses the only pet<br />

crematorium in the city and county of <strong>El</strong> <strong>Paso</strong>.<br />

Since their inception, the Humane Society<br />

has grown by leaps and bounds. In the<br />

early 2000s, the Humane Society of <strong>El</strong> <strong>Paso</strong><br />

embarked on a strategic capitol campaign<br />

with the goal of building a new, state-of-theart<br />

animal shelter. That dream became a<br />

reality in 2008, when the organization broke<br />

ground on a new facility. The Humane<br />

Society of <strong>El</strong> <strong>Paso</strong> continues to revitalize and<br />

upgrade their facility in order to maximize<br />

the care provided to their animal residents.<br />

The Society’s Pet Foster Program helps animals<br />

that are having difficulty adjusting to the<br />

shelter or environment, or that may need specialized<br />

care, including bottle-feeding puppies<br />

and kittens, pregnant and nursing dogs and cats<br />

as well as pets recovering from minor surgeries.<br />

The Volunteer Program allows animal lovers<br />

the opportunity to help in a variety of ways<br />

that assist the mission of the Humane Society.<br />

Volunteers are instrumental in the daily operations<br />

of the facility, whether walking the<br />

dogs, playing with the cats, assisting with<br />

fundraising events, greeting potential adopters<br />

or helping with of-site adoption events.<br />

The Humane Society of <strong>El</strong> <strong>Paso</strong> has a staff<br />

of twenty-four full and part time employees,<br />

all dedicated to the well being of the animals<br />

they serve. The facility is only closed on Easter,<br />

Thanksgiving and Christmas. The organization<br />

is not affiliated with any national group, and<br />

is completely dependent on adoption service<br />

fees, fundraising activities and donations<br />

from the community, as well as grants for all<br />

of their operating expenses.<br />

For additional information to include<br />

but not limited to adoptions, donations,<br />

finding a local event or volunteering, visit<br />

www.hselpaso.org.<br />

HUMANE<br />


EL PASO<br />

E L P A S O P A R T N E R S<br />

1 3 3

TOM LEA<br />


Right: Coxswain – Argentia Bay, 1941<br />

Oil on canvas, 30 x 16 inch<br />

LIFE Collection of Art WWII, U.S. Army<br />

Center of Military History, Fort Belvoir,<br />

Virginia.<br />

Bottom, left: <strong>El</strong> Domador Sánchez, 1967<br />

Watercolor on art board 39½ x 14½ inch<br />

Collection of the <strong>El</strong> <strong>Paso</strong> Museum of Art, gift<br />

from Henry and Pat Taylor © James D. Lea.<br />

Below: Great River of the North, 1982<br />

Oil on canvas, 58 x 45 inch<br />

Collection of WestStar Bank, <strong>El</strong> <strong>Paso</strong> ©<br />

James D. Lea.<br />

D I S C O V E R E L P A S O<br />

134<br />

The Tom Lea Institute is dedicated to<br />

preserving and enlivening the legacy of famed<br />

<strong>El</strong> <strong>Paso</strong> artist Tom Lea, considered a genius<br />

among twentieth century artists. Lea possessed<br />

extraordinary gifts as a muralist, illustrator, war<br />

correspondent, portraitist, landscapist, novelist<br />

and historian. Much of his art was inspired by<br />

the mountains, unique desert light and colorful<br />

individuals of his hometown.<br />

Thomas Calloway Lea, III was born in <strong>El</strong> <strong>Paso</strong><br />

in 1907, the son of frontier lawyer Tom Lea and<br />

his wife, Zola Utt Lea. The elder Lea served as<br />

mayor of <strong>El</strong> <strong>Paso</strong> from 1915-1917 during the<br />

turbulent period of the Mexican revolution. Tom<br />

III graduated from <strong>El</strong> <strong>Paso</strong> public schools in<br />

1924, and then attended the Art Institute of<br />

Chicago, where he studied under noted muralist<br />

John Warner Norton. He later studied in Europe<br />

under such masters as Eugene Delacroix and,<br />

for a time, lived in Santa Fe, New Mexico, and<br />

returned to his hometown in 1936. Except for a<br />

period during World War II, when he served as<br />

a war artist-correspondent for LIFE Magazine,<br />

Lea lived the remainder of his life in <strong>El</strong> <strong>Paso</strong>.<br />

The bulk of Lea’s art and literary works were<br />

about Texas, north central Mexico, and his war<br />

experiences in the South Pacific and Asia. Two<br />

of his most popular novels, The Brave Bulls and<br />

The Wonderful Country, are considered to be<br />

classics of southeastern American literature and<br />

later were adapted as films.<br />

Lea died in 2001 and the Institute honoring<br />

his memory and work was established in 2009<br />

under the direction of Adair Margo, who served<br />

as chairman of the President’s Committee on the<br />

Arts and Humanities during the presidency of<br />

George W. Bush.<br />

The Institute grew out of a life-long friendship<br />

between Lea and Margo, who exhibited much of<br />

his artwork in her <strong>El</strong> <strong>Paso</strong> gallery. Margo’s<br />

appreciation for Lea’s work deepened in 1993<br />

when she was selected to record Lea’s oral history<br />

and learned more about his life while discovering<br />

a true Renaissance man. It was Margo’s vision<br />

that led to the establishment of an institute<br />

committed to enriching the lives of others<br />

through Lea’s art, literature and example.<br />

Since 2009 the Tom Lea Institute increased<br />

its staff from two persons to five, created a<br />

growing membership, and reached audiences<br />

nationwide. Its annual sponsorship of Tom<br />

Lea Month has inspired the creation of<br />

educational programming for children,<br />

students and adults and has established<br />

strong partnerships with other institutions.<br />

In 2013 the Institute launched the Tom Lea<br />

Trail, the first artist trail in the state, connecting<br />

the regional history of eleven Texas cities<br />

through the presence of Lea’s art and writing.<br />

The Tom Lea Institute is committed to<br />

developing new audiences and strengthening<br />

existing relationships with art, education history<br />

and literature constituencies through its efforts to<br />

honor the memory of <strong>El</strong> <strong>Paso</strong>’s famous native son.<br />

For more information about the Tom Lea<br />

Institute, please visit www.tomlea.com.


EL PASO<br />

Known as the <strong>El</strong> <strong>Paso</strong> Convention and<br />

Visitors Bureau/<strong>El</strong> <strong>Paso</strong> Convention and<br />

Performing Arts Centers for more than thirty<br />

years, the organization rebranded itself in<br />

2013 and is now called Destination <strong>El</strong> <strong>Paso</strong>.<br />

Comprised of two operating divisions, Visit<br />

<strong>El</strong> <strong>Paso</strong> and <strong>El</strong> <strong>Paso</strong> Live, Destination <strong>El</strong> <strong>Paso</strong>’s<br />

mission is to provide convention, tourism,<br />

venue and event management services to<br />

visitors, clients, and the greater <strong>El</strong> <strong>Paso</strong><br />

community so they can enjoy a pleasurable<br />

experience that enhances quality of life and<br />

generates economic growth.<br />

Visit <strong>El</strong> <strong>Paso</strong> is the destination marketing<br />

arm for the City of <strong>El</strong> <strong>Paso</strong> and its responsibilities<br />

include Convention Development,<br />

Tourism Development, Advertising and<br />

Communications, Social Media and Website,<br />

and the <strong>El</strong> <strong>Paso</strong> Film Commission. <strong>El</strong> <strong>Paso</strong><br />

Live is responsible for event booking and<br />

management of several City of <strong>El</strong> <strong>Paso</strong><br />

venues to include the <strong>El</strong> <strong>Paso</strong> Convention<br />

Center, Plaza Theatre Performing Arts Centre,<br />

Abraham Chavez Theatre, McKelligon Canyon<br />

Amphitheatre & Pavilion and Cohen Stadium.<br />

Destination <strong>El</strong> <strong>Paso</strong> has worked tirelessly<br />

to improve overall perceptions of <strong>El</strong> <strong>Paso</strong> and<br />

the modern rebranding of the organization<br />

combined with a series of new public and<br />

private-sector developments have helped<br />

the organization, and the city at large, garner<br />

positive attention.<br />

With the passage of a $473 million quality<br />

of life bond initiative which includes an extensive<br />

list of exciting citywide improvement<br />

projects and beautification efforts are currently<br />

underway. Projects include DIGIE, the first<br />

and only interactive digital history wall in<br />

the U.S. (one of only two in the world); a<br />

children’s museum; Hispanic Cultural Center;<br />

and a state-of-the-art Multipurpose Cultural<br />

and Performing Arts Facility. Additionally,<br />

the bond will fund trailheads, city-wide park<br />

expansions, competition-style aquatic centers,<br />

a myriad of colorful public art projects, and<br />

an impressive $50 million zoo expansion. The<br />

bond has also spurred the private sector to<br />

step up and make investments to supplement<br />

the municipal projects and this tremendous<br />

momentum is helping <strong>El</strong> <strong>Paso</strong> become the<br />

Southwest’s next great leisure and business<br />

travel destination.<br />

As an organization, Destination <strong>El</strong> <strong>Paso</strong> is<br />

dedicated and committed to leading the charge<br />

in changing any negative perceptions and has<br />

found that once people are here, they are genuinely<br />

impressed with the unique experiences<br />

and the warm hospitality that <strong>El</strong> <strong>Paso</strong> offers<br />

and will return home with adventurous tales<br />

to share with their friends and families.<br />

Destination <strong>El</strong> <strong>Paso</strong> takes great pride in its<br />

efforts to market <strong>El</strong> <strong>Paso</strong> as a viable destination<br />

as well as its ability to improve quality of life<br />

opportunities for our citizens by hosting a<br />

number of popular touring acts and free community<br />

events. Visit <strong>El</strong> <strong>Paso</strong> and <strong>El</strong> <strong>Paso</strong> Live<br />

are equally proud of the strong relationships<br />

they have cultivated with numerous tourism<br />

partners and concert promotors and look forward<br />

to the great opportunities that lie ahead.<br />

<br />

Above: <strong>El</strong> <strong>Paso</strong> skyline.<br />


Below: <strong>El</strong> <strong>Paso</strong> Convention Center Campus.<br />

E L P A S O P A R T N E R S<br />

1 3 5

The <strong>El</strong> <strong>Paso</strong> County Coliseum, seating over 5,000 people,<br />

features concerts, events, and <strong>El</strong> <strong>Paso</strong>’s own hockey team, The Rhinos.<br />

D I S C O V E R E L P A S O<br />


The Marketplace<br />

<strong>El</strong> <strong>Paso</strong>’s retail and commercial establishments<br />

offer an impressive variety of choices<br />

GECU ........................................................................................1 3 8<br />

Stallion Boots & Leather Goods ......................................................1 4 1<br />

Cattleman’s Steakhouse at Indian Cliffs Ranch ..................................1 4 2<br />

Esperanto Developments ................................................................1 4 6<br />

Susan Eisen Fine Jewelry Watches Art & Appraiser ...........................1 5 0<br />

Workforce Solutions Borderplex ......................................................1 5 2<br />

Barnett Harley-Davidson ...............................................................1 5 4<br />

Crown Wealth Strategies ...............................................................1 5 6<br />

EPCOM ......................................................................................1 5 8<br />

Big Boy Concessions, Inc. ..............................................................1 6 0<br />

dmDickason Personnel Services ......................................................1 6 2<br />

Sun Bowl Association ....................................................................1 6 4<br />

Sarabia’s Portable Jons & Blue Sanitation ........................................1 6 6<br />

LegalShield Associates ..................................................................1 6 7<br />

AJ’s Uniforms ..............................................................................1 6 8<br />

Nickes Medical Supply, LLC ...........................................................1 6 9<br />

Johnson Jewelers ..........................................................................1 7 0<br />

Heriberto Ibarra Photography ........................................................1 7 1<br />

E L P A S O P A R T N E R S<br />

1 3 7

GECU<br />

Above: Opening new accounts in the 1970s.<br />

Below: GECU employees stand ready to<br />

provide helpful, friendly service at a new<br />

neighborhood branch.<br />

D I S C O V E R E L P A S O<br />

138<br />

The story of GECU is a story of hope and<br />

strength. It is a story about people helping<br />

people, and planting the seeds for success<br />

in times of great uncertainty and during<br />

economic prosperity. GECU was founded on<br />

the philosophy of “people helping people,”<br />

putting the needs of members first and<br />

foremost in all things.<br />

GECU was founded in the basement of the<br />

<strong>El</strong> <strong>Paso</strong> Federal Courthouse in 1932. In the<br />

depths of the Great Depression, eleven men<br />

pooled fifty-five dollars to form Federal<br />

Employees Credit Union, later GECU. From<br />

that humble beginning, GECU has grown<br />

into <strong>El</strong> <strong>Paso</strong>’s largest locally-owned financial<br />

institution, with twenty branches and over<br />

330,000 members and $2 billion in assets<br />

and growing.<br />

In the beginning, GECU’s membership was<br />

limited to government employees. Recognizing<br />

a great need in the community<br />

for local decision-making and<br />

timely answers, GECU’s member<br />

eligibility was expanded to<br />

anyone who lives or works in<br />

<strong>El</strong> <strong>Paso</strong> or Hudspeth Counties<br />

and not more than twentyfive<br />

miles from GECU’s Resler<br />

branch. Today, an estimated<br />

one out of three residents of<br />

<strong>El</strong> <strong>Paso</strong> County are GECU<br />

members. It is the largest locallyowned<br />

financial institution in<br />

the region and membership at GECU comes<br />

with many benefits. Establishing membership<br />

is simple; one share (twenty dollars) must be<br />

deposited and maintained in an individual or<br />

joint savings account.<br />

The people helping people philosophy<br />

remains at the heart of everything GECU<br />

does. Products and services are built around<br />

members’ lifestyles. It is this commitment to<br />

the community that gives GECU its strength.<br />

For eighty-three years, GECU has served<br />

the <strong>El</strong> <strong>Paso</strong> community with one goal in<br />

mind: to provide members with convenient,<br />

superior financial products and services that<br />

pave the way for financial freedom. Money<br />

deposited at GECU stays in <strong>El</strong> <strong>Paso</strong>, where<br />

it can be used to help the community grow.<br />

As a member-owned institution, decisions<br />

at GECU are made locally.<br />

Members can rely on GECU to provide<br />

for a variety of financial needs with a<br />

wide range of financial goods and services.<br />

For everyday purchases members can<br />

choose from a variety of GECU debit card<br />

designs including the official debit card<br />

of the <strong>El</strong> <strong>Paso</strong> Chihuahuas for only five<br />

dollars. With their debit card, members can<br />

enjoy access to over 32,000 surcharge-free<br />

ATMs nationwide and use real-time deposit<br />

taking ATMs city-wide. GECU also offers<br />

a Platinum MasterCard ® accepted all over<br />

the world.<br />

GECU is a local leader in auto and mortgage<br />

lending, and began making business<br />

loans in 2008. From buying your first car<br />

to using your home equity for renovations,<br />

GECU has a product for every stage of a<br />

member’s life.

GECU is certified as a Community<br />

Development Financial Institution (CDFI) by<br />

the United States Department of Treasury.<br />

Thanks to a grant from the U.S. Department<br />

of Treasury, GECU began offering Fast Cash<br />

in 2014. GECU Fast Cash is a loan product,<br />

which helps members meet basic financial<br />

needs and provides an alternative to predatory<br />

lending. When a member receives a GECU<br />

Fast Cash loan, they also receive information<br />

about building a budget and ways to<br />

improve their credit score. Timely payments<br />

get reported to the credit bureau to help<br />

members build their credit score to successfully<br />

get out of the predatory lending cycle.<br />

GECU’s ability to serve its members is<br />

possible because decisions are made locally,<br />

and members have come to appreciate the<br />

fast, personal service GECU provides. In<br />

addition to competitive and affordable<br />

loans, GECU offers a variety of instruments<br />

for savings. Money Market accounts, CDs,<br />

IRAs and regular savings offer members the<br />

ability to put their money towards their<br />

goals. All products and services are backed<br />

by friendly and expert GECU employees<br />

who are able to connect members to the<br />

best solution to their financial questions.<br />

By putting people over profit, GECU is able<br />

to serve the <strong>El</strong> <strong>Paso</strong> community and help it<br />

grow, offering affordable, convenient financial<br />

services to an expanding membership.<br />

From the early days when members could<br />

transact business by mail, with neighbors or<br />

at staff member’s homes, to today’s mobile<br />

and online banking, GECU has led the way<br />

in providing personal, convenient service.<br />

Building around members’ lifestyles, GECU<br />

has expanded to every part of the <strong>El</strong> <strong>Paso</strong> area<br />

with twenty branches and counting. By<br />

adopting new technologies like Personal<br />

Tellers that allow members to video conference<br />

with a teller, or real-time deposit taking<br />

ATMs, GECU is able to serve members’ needs<br />

in more areas of the city and with expanded<br />

hours—until 8 p.m. Monday through Friday<br />

and 4:00 p.m. on Saturdays, than ever<br />

before. Mobile and online banking puts<br />

loan applications, deposits, and transfers at<br />

members’ needs 24/7. GECU gives members<br />

the access they need; anytime, anywhere.<br />

GECU remains committed to its ideal of<br />

“people helping people” by offering friendly,<br />

expert service at branches, on the phone or<br />

via Personal Tellers. It is not unusual to see<br />

generations of members come to GECU to<br />

talk with the same teller or loan officer, or to<br />

drive all the way across town to do business at<br />

a favorite branch. GECU is not just a place to<br />

keep money; it is a part of the neighborhoods<br />

and lives of the membership. Members are<br />

not just customers; they own a share of the<br />

credit union and elect its officials. GECU<br />

belongs to its members, and exists to provide<br />

<br />

Above: GECU’s Operations Center.<br />

Below: The unveiling of the official<br />

<strong>El</strong> <strong>Paso</strong> Chihuahuas debit card design.<br />

E L P A S O P A R T N E R S<br />

1 3 9

Above: Cheerleaders performing at the<br />

grand opening of a new branch.<br />

Below: GECU and UTEP partnered to<br />

celebrate the university’s centennial with a<br />

variety of events.<br />

them the service, products, and education<br />

they need to achieve financial independence.<br />

It is not all checking, saving and loans<br />

though. GECU shows its commitment to <strong>El</strong><br />

<strong>Paso</strong> by sponsoring community events and<br />

raising money for a score of local charities.<br />

GECU regularly raises funds for the United<br />

Way and the Susan G. Komen Race for the<br />

Cure. Regular financial education seminars<br />

are held for members who wish to learn about<br />

topics such as budgeting, home buying or getting<br />

out of debt. Online videos offer members<br />

free, convenient access to financial education<br />

via the GECU website. Prosperus is a recent<br />

initiative from GECU, providing free financial<br />

education, tax preparation, and home purchase<br />

assistance to the <strong>El</strong> <strong>Paso</strong> community.<br />

Through the GECU Foundation, GECU<br />

offers the R. C. Morgan Scholarship Endowment<br />

Fund providing scholarships to outstanding<br />

<strong>El</strong> <strong>Paso</strong> students who attend UTEP and major<br />

in business administration. 2014 marked<br />

UTEP’s 100th anniversary. GECU and UTEP<br />

partnered to celebrate the university’s centennial<br />

with a variety of events including the<br />

Glory Road Glow Run, a nighttime 5k run<br />

awash in neon lights. GECU has also collaborated<br />

with the local Triple-A baseball team<br />

to become the Official Credit Union of the<br />

<strong>El</strong> <strong>Paso</strong> Chihuahuas to be the official financial<br />

institution of the Triple-A baseball team.<br />

GECU has also sponsored activities like the<br />

Chalk The Block art festival and Neon Desert<br />

Music Festival in Downtown <strong>El</strong> <strong>Paso</strong>. GECU<br />

has taken an active role in supporting <strong>El</strong> <strong>Paso</strong><br />

at work and play; fostering education and<br />

the arts, offering assistance and goodwill as<br />

a continuation of the founder’s mission to be<br />

“people helping people.”<br />

As <strong>El</strong> <strong>Paso</strong>’s largest locally owned financial<br />

institution, GECU is a financial cooperative<br />

owned by members, for the service of the<br />

members. Over the last eighty-three years,<br />

many things have changed. Services have<br />

expanded from making modest loans in<br />

a rented basement office. A growing city<br />

needs a strong financial institution. GECU<br />

has met this challenge by continuously<br />

expanding the products and services it<br />

offers members, building itself around their<br />

lifestyles. From 11 members and $55 dollars<br />

to 330,000 plus members and $2 billion<br />

in assets, GECU remains committed to<br />

providing members convenient, superior<br />

financial products and services that pave<br />

the way for financial freedom.<br />

D I S C O V E R E L P A S O<br />




When Bob Dylan sings his classic Man,<br />

I Love Your Boots, he is not singing about<br />

department store boots. He could be singing<br />

about his custom-made handcrafted Stallion<br />

boots. Madonna and Sylvester Stallone are<br />

among other celebrity owners.<br />

While Stallion Boots was begun in 1980<br />

by designer and entrepreneur Pedro Muñoz,<br />

he was just five years old when inspiration<br />

came to him. His passion for designer<br />

boots came to him in Northern Mexico in<br />

Zaragoza while traveling to his family<br />

ranch in the Sierra Madre Mountains. While<br />

his family stopped in at a general store to<br />

buy gas, he saw his first pair of boots.<br />

While attending college at UTEP in 1974<br />

he designed his first pair, working with<br />

Mr. Martinez, a bootmaker in Juárez, Mexico.<br />

Through collaboration they made what<br />

would be his first designed pair of boots.<br />

He then met Jose Gallegos and Plutarco<br />

Rodriguez five years later, and through a<br />

combination of their boot making<br />

skills he was able to start Stallion Boot<br />

& Belt Company, along with Annette<br />

Lawrence (Muñoz), vice president of<br />

Stallion, who helps to run all day-to-day<br />

operations management.<br />

Stallion Boots have an extraordinary<br />

sense of style as each pair are made by<br />

hand, with hours of skill craftsmanship<br />

devoted to each and every pair. The company<br />

fashions each pair after making a<br />

mold (last) in the shape of a foot. The<br />

craftsmen work wet leather, pulling it<br />

over the last for a perfect fit. The bootmakers<br />

work the pliable leather to gain<br />

the right fit and look. All stitching is<br />

done by hand. The “X-Toes” are done<br />

with vegetable tanned leather, trimmed,<br />

and formed by the experienced craftsmen.<br />

A steel shank is used to support<br />

the arch, making the boot unique. Rows<br />

of lemon tree wooden pegs are handset,<br />

helping to reinforce the area of the<br />

shank. Finally, the boots are polished<br />

and shined, given a final quality check, and<br />

carefully wrapped in boxes for shipping. In<br />

all, more than 140 steps go into creating<br />

a basic handcrafted boot.<br />

Stallion has more than 200 intricate patterns,<br />

inlays, and materials. Stallion Boots<br />

was built on excellent craftsmanship and<br />

custom designs using exotic skins, welltanned<br />

hides, prized metals, and precious<br />

and semi-precious stones such as turquoise<br />

and diamonds (special order.) Boots are<br />

made from exotic leathers such as alligator,<br />

crocodile, lizard, ostrich, caiman, and snake;<br />

or smooth leathers like calf, kangaroo, and<br />

kid. In addition, the company uses fossilized<br />

walrus and mammoth ivory upon request.<br />

Stallion Boots of <strong>El</strong> <strong>Paso</strong>, Texas, is an<br />

American icon and definite fashion statement<br />

of the more sophisticated customer who<br />

values high quality, attention to detail, and<br />

impeccable styling. According to Muñoz,<br />

“They’re pure luxury!”<br />

E L P A S O P A R T N E R S<br />

1 4 1





Right: A vintage photograph of a cowboy<br />

looking in the direction of Fabens, Texas,<br />

with the Indian Cliffs Ranch in the<br />

foreground.<br />

Below: Welcome to Cattleman’s Steakhouse.<br />

D I S C O V E R E L P A S O<br />

142<br />

“How could anybody start a restaurant<br />

out in the middle of nowhere and expect to<br />

succeed?’’ Located 35 miles from downtown<br />

<strong>El</strong> <strong>Paso</strong> and approximately 6 miles north of<br />

the small town of Fabens, the question was<br />

asked 45 years ago quite often and is even<br />

asked today time and again.<br />

It all started when Dieter Gerzymisch,<br />

who had immigrated from Germany in 1967<br />

wanted to give a friend from Fabens, whom<br />

he had gone with on quite a lot of outings to<br />

look for Indian artifacts, a badly needed job.<br />

So he purchased a livery stable in Hueco<br />

Tanks with some 25 or so livery horses and<br />

had his friend manage the business. Hueco<br />

Tanks in those days was still owned by the<br />

County of <strong>El</strong> <strong>Paso</strong> and had beautiful scenery,<br />

numerous Indian pictographs and drawings,<br />

pottery shards, and other Indian artifacts.<br />

The Tigua Indians considered it sacred<br />

grounds and José Sierra, the Tigua Indian,<br />

lived there with his family in those years,<br />

too. A 10% rent of sales from the riding business<br />

was paid every month to the Tigua<br />

Indian <strong>El</strong>der.<br />

In the fall of 1968, the <strong>El</strong> <strong>Paso</strong> County<br />

Government donated Hueco Tanks to the<br />

State of Texas as a historic site and it became<br />

a State Park. The livery stable and horses had<br />

to be moved. After a careful search for a<br />

scenic and undisturbed riding area, a new<br />

location was found below the “Indian Bluffs”<br />

about 6 miles north of the Fabens-Carlsbad<br />

Cut-off Road. There were no other houses<br />

or buildings around as far as the eye could<br />

see. To store the horse tack, a white wooden<br />

container was brought on site and some<br />

temporary horse corrals were built. Permanent<br />

corrals and the “Cantina” building were started<br />

on April 2, 1969, which is also considered<br />

the founding date of Indian Cliffs Ranch.<br />

The horse rental business grew by leaps<br />

and bounds and some 125 horses were under<br />

saddle after only a few years. Old fashioned<br />

hayrides with Belgian Team Horses were<br />

added and during the 1970s, these horses<br />

even pulled the Queen’s Carriage during the<br />

annual Sun Carnival Parade.<br />

It became a necessity to provide a small<br />

restaurant for the customers, since it was<br />

just too far out in the middle of nowhere. A<br />

restaurant building was started in 1972 and<br />

the Cattleman’s Steakhouse opened in May of

1973 with 50 seats in the Ranch Room and a<br />

bar in the Saddle Room. The operation of the<br />

restaurant was leased out for the first year and<br />

a half but then management was taken back<br />

on January 1, 1975.<br />

The November 1973 issue of the <strong>El</strong> <strong>Paso</strong><br />

Kaleidoscope magazine with Paul J. Strelzin<br />

as director of publications and well-known<br />

writer Wayne McClintock stated that the<br />

2-pound “Cowboy” T-Bone steak without<br />

tail and no gristle sold for $7 and a Chivas<br />

Regal sold for $1. To rent a horse cost $2<br />

for the first hour and $1.50 for each hour<br />

thereafter. Unfortunately, the horse rental<br />

business had to be discontinued in 1982 due<br />

to liability problems.<br />

In the summer of 1978, the Garden Room<br />

and the Greenhouse, including 180 seats,<br />

were added on because waiting lines had just<br />

become too long. The addition was completed<br />

in exactly four weeks.<br />

Today, the Cattleman’s Steakhouse at<br />

Indian Cliffs Ranch has over 600 seats and<br />

customers come not only from all over the<br />

United States, but also from all over the<br />

world, as is evident from the guest book.<br />

Cattleman’s Steakhouse has been voted<br />

“Best Steak” by the readers of the <strong>El</strong> <strong>Paso</strong> Times<br />

and the readers of What’s Up every single year.<br />

The Travel Channel in “Steak Paradise,” which<br />

aired first in 2008, listed Cattleman’s as one of<br />

the best steakhouses in the entire country.<br />

Men’s Health magazine asked its readers in<br />

2012 to vote for the “Manliest Steakhouse in<br />

America.” Their readers from all over the<br />

country named Cattleman’s as the “Manliest<br />

Steakhouse”. The steakhouse has received<br />

favorable mention or praise from many other<br />

sources over the years, too numerous to<br />

mention. To avoid any confusion there are<br />

many, many Cattleman’s Steakhouses all<br />

over the country, often spelled differently<br />

by just one letter. However, this steakhouse<br />

is not affiliated with any other Cattleman’s<br />

or Cattlemen’s.<br />

Guests can tour the ranch grounds before<br />

or after dinner. A small zoo has rabbits, goats,<br />

prairie dogs, llamas, longhorns, buffalo and<br />

deer. An old fashioned playground, “Fort<br />

Apache”, and an Indian Maze are favorites of<br />

the younger ones. On Sundays, the steakhouse<br />

guests can take a 45-minute hayride to<br />

the “Pioneer House” and the movie set from<br />

“Courage Under Fire” free of charge. To learn<br />

more about the movies filmed at the ranch<br />

visit www.CattlemansSteakhouse.com.<br />

The atmosphere in the steakhouse is “casual<br />

western”. You’ll find Remington bronzes,<br />

western saddles and tack, Indian pottery and<br />

rugs, and a wide assortment of western memorabilia.<br />

There are also two large walls full of<br />

posters and photos of actors and scenes of<br />

<br />

Above: Our award-winning and nationally<br />

recognized menu offerings.<br />

Left: A great meal is just the tip of the<br />

iceberg. Give yourself plenty of time to<br />

explore Indian Cliffs Ranch.<br />

E L P A S O P A R T N E R S<br />

1 4 3

Right: A typically breathtaking sunset at<br />

Cattleman’s Steakhouse.<br />

Below: Sunday guests can take a free 45-<br />

minute hayride and visit the movie set of<br />

“Courage Under Fire” that starred Denzel<br />

Washington and includes the helicopter that<br />

Meg Ryan “flew” in.<br />

movies filmed on the ranch over the past<br />

35 years. Right next to the main entrance of<br />

the restaurant is a small museum of two<br />

horse-drawn caissons, an extremely rare<br />

horse-drawn tool-wagon and a large cannon<br />

from General Pershing’s pursuit of Pancho<br />

Villa just after the turn of the last century.<br />

On some evenings you may even see<br />

several wild coyotes come up to the windows<br />

of the Garden Room in the steakhouse to feed<br />

on the scraps which the meat cutters have left<br />

for them.<br />

Don’t forget your camera and take a journey<br />

back in time to see the beautiful Southwest<br />

as it really was. There is a large collection of<br />

antique horse-drawn wagons all over the<br />

ranch grounds just below the restaurant. Many<br />

guests spend a few hours on the unique, historic<br />

Mission Trail nearby and its beautiful old<br />

churches. Then they take the 20-minute drive<br />

to the Cattleman’s for a memorable meal. By<br />

the way, the sunsets are really breathtaking.<br />

The ranch grounds are also home to five<br />

special events facilities for weddings, banquets,<br />

company picnics, seminars, you name<br />

it, with capacities from 25 to 4,000+ guests.<br />

Some years ago, Arnold Schwarzenegger<br />

and his family came to attend the wedding<br />

of their nanny at the Cantina. The nanny came<br />

from the <strong>El</strong> <strong>Paso</strong>-Juárez area and wanted<br />

her wedding at the Cantina facility with<br />

steaks catered from the Cattleman’s. Arnold<br />

Schwarzenegger flew into <strong>El</strong> <strong>Paso</strong> with his wife<br />

and children, rented an SUV and drove his<br />

family out to the Cattleman’s.<br />

D I S C O V E R E L P A S O<br />


As the name says, Cattleman’s Steakhouse<br />

is located at Indian Cliffs Ranch. Just like the<br />

restaurant, the ranch started with a humble<br />

5 acres in the fall of 1968. Today, Indian<br />

Cliffs Ranch has about 55 square miles under<br />

fence and raises Brangus Cattle. Contrary to<br />

popular belief, the ranch does not provide<br />

the beef for the restaurant. The steakhouse<br />

beef originates mostly out of Nebraska and<br />

is then prepared for restaurant use by their<br />

own meat cutters on the premises.<br />

Indian Cliffs Ranch has a lot of history, too.<br />

The San Antonio Stagecoach route crosses the<br />

ranch just a mile south of the restaurant and<br />

there was an old stagecoach station built out<br />

of adobe brick at San Felipe County Park,<br />

many years back.<br />

The Butterfield Overland Mail also used<br />

the San Antonio Stagecoach route for a few<br />

months in 1858. This route was known as<br />

the “Southern Route” and the stagecoaches<br />

carried mail and passengers across the rugged<br />

terrain of mountains and desert.<br />

Two years ago, Indian Cliffs Ranch purchased<br />

the remaining acreage of the legendary<br />

Slaughterville Ranch to the east. This history<br />

rich tract also contains the main Slaughterville<br />

Headquarters from around 1900.<br />

The Cattleman’s Steakhouse and Indian<br />

Cliffs Ranch today have about 140 employees<br />

which carry out the company motto: “Good<br />

Food! At a profit, if we can, at a loss, if we<br />

must! But always good food!”<br />

For more information about Cattleman’s<br />

Steakhouse and Indian Cliffs Ranch, please<br />

visit www.CattlemansSteakhouse.com.<br />

<br />

Above: Our managers (from left to right):<br />

Ranch Foreman José Vega has been with the<br />

company since 1972; Vice President Marc<br />

Gerzymisch has been with the company<br />

since 2001; Kitchen Manager Ben Sanchez,<br />

has been with the company since 1985;<br />

and Production and Purchasing Manager<br />

Javier Enriquez has been with the company<br />

since 1976.<br />

Left: José Vega tending to Brangus cattle on<br />

the Indian Cliffs Ranch with the restaurant<br />

in the background.<br />

E L P A S O P A R T N E R S<br />

1 4 5



The award-winning team at Esperanto<br />

Developments in <strong>El</strong> <strong>Paso</strong> provides professional<br />

hospitality management services. Esperanto’s<br />

properties and clients are located in eight<br />

cities and two states, with additional projects<br />

expected to come online soon.<br />

Feeling that time is life’s richest currency,<br />

the experts at Esperanto Developments<br />

provide services designed to help clients<br />

bridge the gap between risk and reward,<br />

bring far-fetched opportunities closer to arm’s<br />

reach, and provide the tools and confidence<br />

to help grasp bigger and bolder projects.<br />

Intrigued by the firm’s unusual name,<br />

many ask what “Esperanto” means.<br />

According to company President Madhi Nair,<br />

Esperanto is a unique language that was<br />

designed to be easy to learn and was<br />

developed with the noble intention of<br />

connecting people from all walks of life. In<br />

this language, Esperanto means “hopeful<br />

one.” This is why the company and its<br />

employees like to think of themselves<br />

as “Esperantos.”<br />

The growing team at Esperanto<br />

Developments provides cross-functional<br />

support, with full service hospitality experience<br />

in a variety of markets. The Esperanto team<br />

now encompasses a burgeoning group of<br />

talented professionals and this strength and<br />

diversity is available to support its cohorts in<br />

the hospitality industry.<br />

Esperanto’s centralized accounting and<br />

financial services include assistance with<br />

D I S C O V E R E L P A S O<br />


udgets, accounts payable, accounts receivable,<br />

daily revenue reporting, general ledger<br />

reporting, and preparation of financial statements<br />

and bank reconciliation.<br />

Food and beverage services include creating<br />

F&B profits in an area that has historically<br />

sustained losses; help with marketing and<br />

events, cost control and analysis, and creation<br />

of partnerships with local F&B market leaders.<br />

Clients benefit from such sales and<br />

marketing skills as Esperanto’s “Pound the<br />

Pavement” campaign, where relationships are<br />

built outside—in the community—not in the<br />

sales office. Other sales and marketing tools<br />

provided by Esperanto include competitive<br />

analysis, creative marketing and regional<br />

on-site support.<br />

The human resources services provided by<br />

Esperanto include recruiting, screening and<br />

hiring, training and employment development<br />

programs and benefits, risk management, and<br />

insurance administration.<br />

Esperanto is also involved in hotel<br />

development, offering general contracting,<br />

interior design, PIP consultants, budget and<br />

cost analysis renovations and repositioning.<br />

Esperanto Developments current portfolio<br />

includes: Best Western Plus Airport, Comfort<br />

Inn Airport, and Motel 6 in <strong>El</strong> <strong>Paso</strong>, Texas;<br />

Candlewood Suites in Monahans, Texas; Best<br />

Western Inn and Holiday Inn Express in<br />

Snyder, Texas; Holiday Inn Apex in Vail,<br />

Colorado; Holiday Inn Express, Candlewood<br />

Suites, and La Quinta in Abilene, Texas;<br />

Baymont Inn in Snyder, Texas, and Staybridge<br />

Suites in Plano, Texas.<br />

E L P A S O P A R T N E R S<br />

1 4 7

Esperanto was founded in 2013 by Nair.<br />

Esperanto’s vision stretched extensively in<br />

2013 when the company acquired over six<br />

properties within the IHG, Wyndham,<br />

Choice and La Quinta brands. Now in 2015,<br />

they celebrate another new property in Plano,<br />

Texas—the Staybridge Suites.<br />

Esperanto is led by a group of talented and<br />

experienced executives including President<br />

and CEO Nair and Chief Development<br />

Officer Bharat D. Bhakta.<br />

Often regarded as the go-to person for<br />

complex operational takeovers and transitions,<br />

Nair has pioneered sustainable growth for<br />

many companies from their infancy stage<br />

through assistance in making complex business<br />

decisions, improving the work ethic and<br />

helping establish impeccable accounting<br />

procedures. Nair empowers his team with the<br />

efficacious philosophy of leading by example<br />

and is committed to the philosophy that<br />

“a happy team is a productive team.” He<br />

invests in a wide range of life enrichment<br />

programs such as fitness, counseling, financial<br />

incentives and community outreach.<br />

Bhakta is an inspiring and unrelenting<br />

entrepreneur who has constructed several<br />

multimillion dollar companies since arriving<br />

in the U.S. in 1969. Bharat’s long track record<br />

of picking undervalued assets and turning<br />

them around is bolstered by strong leadership<br />

and mentoring skills, which motivate a growing<br />

team of talented professionals.<br />

Other key members of the Esperanto<br />

team include: Vice President of Operations<br />

D I S C O V E R E L P A S O<br />


Hotel Revenue Manager Sanjiv Shah handles<br />

contracting and hotel revenue projects; Area<br />

Manager, West Texas Region Manish Kanji<br />

is responsible for three hotel major brands<br />

offering his continuous support at each<br />

property on a daily basis.<br />

The team at Esperanto Developments feels<br />

the success of their projects comes from the<br />

conceptual design of each of its properties.<br />

Esperanto focuses on every single detail to<br />

make sure the team embraces Esperanto<br />

Developments working philosophy.<br />

Vicki Castellanos superintends the companies<br />

entire operations conduits; Regional<br />

Director of Operations-West Texas Robin Pence<br />

oversees five major brand hotels in the West<br />

Texas region by providing on-site support<br />

to the hotels day-to-day operations; Director<br />

of Human Resources Martha Aragon-Garcia<br />

is responsible of all HR facets, to include:<br />

benefits, hiring, training and payroll; Brand<br />

Manager Mauro Pina-Romero takes the lead<br />

in social media monitoring, reputation<br />

management, brand standards and internal<br />

communications; Corporate Controller Teresa<br />

Sandoval oversees the centralized accounting<br />

division handling all accounting and financial<br />

phases; Regional Director of Sales Rene Baz<br />

is actively involved with each property<br />

overseeing their sales strategies and the<br />

execution of aggressive sales goals; Area<br />

E L P A S O P A R T N E R S<br />

1 4 9





<br />

Above: Clients enjoying the opening of a<br />

regional art exhibit in the Gallery at<br />

Susan Eisen.<br />

Below: Susan Eisen is located in the Century<br />

Plaza, a convenient west side strip center<br />

with parking in front. Her store includes<br />

an art gallery, an accredited gemological<br />

laboratory and a full service workshop for<br />

manufacturing and designing fine jewelry.<br />

D I S C O V E R E L P A S O<br />

150<br />

Susan Eisen, at age five, put her talent to the<br />

test by learning to watercolor instead of playing<br />

in the sandbox or making mud pies like many<br />

children her age. Her parents realized her<br />

potential early, encouraging her to pursue her<br />

dream of art. She has done just that and more!<br />

Born and raised in <strong>El</strong> <strong>Paso</strong>, she knew from<br />

the time she picked up a crayon that she<br />

dreamed of being an artist. Not only has she<br />

accomplished that dream, but has ventured<br />

into business ownership as an artist, author,<br />

goldsmith, and jewelry designer—without<br />

financial assistance. Today, she is widely<br />

acclaimed for her work in those fields.<br />

As a young woman entering a career that,<br />

previously she had only dreamed about,<br />

she entered The University of Texas-<strong>El</strong> <strong>Paso</strong><br />

(UTEP) as a Bachelor of Fine Arts student<br />

where she polished her skills and expanded<br />

her horizon when she found a love for design,<br />

soldering, and cutting metal, and forming<br />

sheets and gemstones into one-of-a-kind<br />

jewelry. Susan fell in love with jewelry-making<br />

when professors, Wiltz Harrison and Rachelle<br />

Thiewes, taught her what they knew about<br />

working with metals.<br />

While in her senior year, she ventured into<br />

the world of jewelry design with very little<br />

business experience; and, only her hands<br />

(combined with quality metals and gemstones)<br />

to guide her. She took over one year old Tiara<br />

Jewelry and Gallery, her first retail jewelry<br />

store/art gallery in May 1980. It was a small,<br />

1920s office-turned-shop in <strong>El</strong> <strong>Paso</strong>’s Art<br />

Museum District. Susan says, “I spent days<br />

alone in the store, dreaming, designing, and<br />

fabricating my own pieces in gold and silver,<br />

and the next few years learning the trade,<br />

working with customers, exhibiting art shows,<br />

and finding out what I needed to learn about<br />

the jewelry industry, in general.” She adds,<br />

“Most jewelry stores are run by families who<br />

have inherited the business from their parents<br />

and grandparents and already know the<br />

business operations.” She, though, needed<br />

to learn and become a proficient businesswoman.<br />

“It definitely was a labor of love and<br />

still is today,” she adds, “my labor is my love;<br />

and the hours spent at the store feel like an<br />

artist creating in his/her studio.”<br />

She knew right away she treasured jewelry<br />

design and wanted to become more<br />

knowledgeable in gemology, the study of<br />

gemstones. That is when she enrolled in classes<br />

at the Gemological Institute of America (GIA) in<br />

California. Just walking though the Institutes’<br />

buildings helped her realize that she was in<br />

the place in her life where she would remain<br />

forever, learning about beautiful gemstones and<br />

their properties. Just learning about her passion<br />

only whetted her appetite for more. After receiving<br />

her graduate gemologist diploma, she found

herself building a love for the colors and shapes<br />

found in gemstones. “I continue to learn<br />

something new about gemstones and design<br />

every day,” she says. “It is imperative to keep<br />

up-to-date with industry trends with reference<br />

to fashion, design, preferred metals, and<br />

gemstones.” In the meantime, she has become<br />

more astute through attendance at conferences<br />

and seminars at running a successful business<br />

while gaining more industry knowledge.<br />

During her career, she has applied for, and<br />

received eleven trademarks and one design<br />

patent for her creations, and has pursued their<br />

manufacture and marketing. She has branched<br />

out to carry well-known brands other than her<br />

own. She now carries jewelry by top designers,<br />

as well as top name brand watches.<br />

She spends many hours with day-to-day<br />

operations, hiring and training personnel,<br />

handling finances, ordering products, and<br />

meeting customer needs. While that sometimes<br />

takes precedence over jewelry design, she still<br />

finds time to read industry magazines and<br />

journals. It was while reading one that she<br />

came up with the idea of writing a book about<br />

jewelry. She published Crazy about Jewelry—<br />

The Expert Guide to Buying, Selling, and Caring<br />

For Your Jewelry in 2007 and The Myth of The<br />

Million Dollar Dishrag-An Effective and Powerful<br />

Plan to Avoid a Family Inheritance Battle After<br />

You Die in 2011. That is when she realized her<br />

love of creating was not going to take a back<br />

seat to running the jewelry business.<br />

For over thirty-five years, Susan Eisen Fine<br />

Jewelry & Watches has grown from a small,<br />

one-person jewelry and art gallery to a major<br />

player in the industry. She has been named<br />

“Woman Retailer of the Year” by the Women’s<br />

Jewelry Association, “Top 19 America’s Best<br />

Jewelers” by National Jeweler Magazine, and<br />

“Best of the Best Jeweler in <strong>El</strong> <strong>Paso</strong>” for eleven<br />

years in a row.<br />

She further added to those accolades when<br />

her custom-designed diamond ear climbers<br />

were shown and worn at the August 2014<br />

Emmy Awards by Lauren Parsekian, wife of<br />

Emmy Award winner Aaron Paul for his role in<br />

Breakin’ Bad and on stage at the 2015 Screen<br />

Actor’s Guild Awards by Julie Lake winner of<br />

the award for her role in Orange is the New<br />

Black. Other stars wore her diamond creations<br />

on the red carpet at the 2015 Academy Awards<br />

and she plans to continue styling for the stars.<br />

Susan Eisen Fine Jewelry, Watches, Art, &<br />

Appraiser is located in <strong>El</strong> <strong>Paso</strong> at 5857<br />

North Mesa, Suite 19, and her work can be<br />

seen at www.susaneisen.com, www.lifetag.com,<br />

and www.susaneisencouturejewelry.com or by<br />

calling 915-584-0022.<br />

<br />

Above: Susan Eisen posing behind the<br />

beautiful things she sells...vintage sterling,<br />

her books about jewelry, handcrafted<br />

jewelry by American artists and fine<br />

Swiss watches.<br />

Below: As one of the ways she gives back to<br />

the community, Susan advises upcoming<br />

UTEP art metal graduates on how to be<br />

successful in the art jewelry business.<br />

Lower left is Rachelle Thiewes, one of<br />

her colleagues and previous professors in<br />

art metals.<br />

E L P A S O P A R T N E R S<br />

1 5 1


Workforce Solutions Borderplex is a<br />

regional nonprofit that provides workforce<br />

services to job seekers and businesses in a<br />

six-county region along the U.S.-Mexico border<br />

from <strong>El</strong> <strong>Paso</strong> to east of Presidio County.<br />

As one of twenty-eight workforce boards<br />

in Texas, Workforce Solutions Borderplex’s<br />

mission is to provide skilled workers to<br />

employers by advancing education, employment,<br />

entrepreneurship and economic development<br />

opportunities in support of global<br />

competitiveness and regional prosperity.<br />

Since its inception in 1998, Workforce<br />

Solutions Borderplex has gone through many<br />

stages in its development, including several<br />

name changes. One-Stop career centers such<br />

as Workforce began in the late 1990s when<br />

then-President Clinton signed the Workforce<br />

Investment Act (WIA) into law. This helped<br />

reform the previous federal job training<br />

program into a new, comprehensive system.<br />

The organization, which currently encompasses<br />

nine locations and was previously<br />

known as Private Industry Council, Upper<br />

Rio Grande at Work and Workforce Solutions<br />

Upper Rio Grande, has kept its founding<br />

principles constant—a strong vision of service<br />

to the community coupled with a focus on<br />

social and economic development.<br />

The organization provides a level of assistance<br />

not available elsewhere in the region,<br />

primarily because the services are available at<br />

absolutely no cost to the user. Those seeking<br />

employment can benefit from job search and<br />

placement assistance, career counseling and<br />

training, along with other job preparation<br />

activities. Free access to computers, Internet,<br />

phones and faxes are made available, ensuring<br />

that job seekers have all the tools necessary<br />

for a successful job search. Friendly and<br />

qualified staff is always on hand to provide<br />

assistance with job referrals, résumé preparation,<br />

transportation assistance and more.<br />

WorkinTexas.com is the job bank used to help<br />

qualified jobseekers find jobs.<br />

For those in transition, including workers<br />

who have been laid off or displaced, support<br />

services such as counseling to assess financial<br />

aid eligibility is available. Workforce Solutions<br />

Borderplex also assists qualifying families who<br />

require childcare in order to work or attend<br />

school or training by providing childcare<br />

subsidies. Workforce Solutions Borderplex<br />

Child Care Services (CCS) are available to<br />

qualifying families residing in Brewster,<br />

Culberson, <strong>El</strong> <strong>Paso</strong>, Hudspeth, Jeff Davis, and<br />

Presidio Counties.<br />

For employers, Workforce Solutions<br />

Borderplex is uniquely positioned to understand<br />

the challenges of doing business in the<br />

tri-state, bi-national region. The organization<br />

is able to assist with an array of business<br />

services, including testing, recruitment, and<br />

aiding in the organization of special job fairs.<br />

Business owners can also benefit from job<br />

postings, recruitment screening and testing,<br />

as well as aid in applying for grants with the<br />

D I S C O V E R E L P A S O<br />


Texas Workforce Commission in order to help<br />

their current employees upgrade their skills.<br />

In addition, Workforce Solutions Borderplex<br />

can make available work experience funds,<br />

which will allow employees in a trainee<br />

status to be paid for up to six months while<br />

becoming acclimated with their environment.<br />

Workforce Solutions Borderplex offers several<br />

initiatives to increase outreach to the<br />

community. Quarterly industry-driven hiring<br />

fairs, tailored around hiring seasons, help to<br />

connect job seekers and employers in healthcare,<br />

information, government, agricultural,<br />

retail, manufacturing and other sectors. In<br />

addition, these events will incorporate a<br />

new program called “Ticket to Success,” which<br />

ensures job seekers are prepared in advance of<br />

fairs by providing such tools as interview<br />

skills development and resources such as<br />

business attire and grooming vouchers.<br />

Workforce also provides support to veterans,<br />

including Red White and You (RWY),<br />

a statewide coordinated hiring event targeted<br />

to assist veterans transitioning into the<br />

workforce. In addition, specialized job fairs<br />

and job postings geared toward veterans<br />

and their families shows Workforce Solution<br />

Borderplex’s commitment to those who have<br />

served their country and are fully prepared<br />

to move on to new chapters in their lives.<br />

Workforce does not only help job seekers<br />

and employers, however. The nonprofit also<br />

spearheads programs geared toward future<br />

members of the workforce. Breaking Barriers<br />

is a youth-based program specifically focused<br />

on the empowerment of young people with<br />

disabilities. In 2015, Workforce provided<br />

work experience to fifty-eight Breaking<br />

Barriers participants. Workforce also has<br />

participated in creating the STEM Fiesta and<br />

STEM challenge. These events, geared toward<br />

middle and high school students in the<br />

region, highlighted opportunities in the science,<br />

technology, engineering and mathematics<br />

fields. In addition, the Future Workforce<br />

Pipleline provides “real work” opportunities<br />

for qualified college students in order to<br />

build a better-prepared and skilled workforce<br />

within their degree fields.<br />

Large companies such as Western Refining<br />

and Prudential as well as small, locally owned<br />

businesses have sought help from Workforce<br />

in order to find the best-suited candidates for<br />

open positions. The organization aims to raise<br />

awareness of Workforce Solutions Borderplex<br />

and the resources they provide, letting the<br />

public know that Workforce is not just a<br />

system for persons on social services or those<br />

experiencing unemployment.<br />

Workforce Solutions Borderplex has been<br />

recognized by the Texas Workforce Commission<br />

for its outstanding commitment to the community<br />

and has earned awards for its innovative<br />

approaches with job seekers and employers.<br />

E L P A S O P A R T N E R S<br />

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D I S C O V E R E L P A S O<br />

154<br />

Sherman Barnett’s journey from a childhood<br />

of picking cotton in the fields of Missouri to<br />

owning the largest Harley-Davidson dealership<br />

in the world is a movie-worthy tale of grit,<br />

determination and hard work, as well as a testament<br />

to the idea that sometimes the biggest<br />

rewards come from the greatest risks.<br />

From the age of nine, Barnett’s father<br />

allowed him to work on cars, which<br />

ignited a lifelong passion. After graduating<br />

high school in 1954, Barnett headed<br />

to Flint, Michigan, working at a body<br />

shop while attending GM Tech. Here, he<br />

quickly learned that automotive assembly<br />

was not the part of the business in<br />

which he most wanted to be involved.<br />

Around this time, Barnett was called<br />

into the Army, went through basic<br />

training with <strong>El</strong>vis Presley and landed<br />

what he thought was a prime post in the<br />

communications platoon. After just one<br />

day of cleaning flashlights, Barnett, with<br />

a hint of the daring that would mark<br />

his later endeavors, cornered the first<br />

sergeant and asked for a job that was<br />

more worthy of his talents.<br />

“Soldier, can you type?” the sergeant<br />

asked, slightly taken aback.<br />

“The best you’ve ever seen,” came<br />

Barnett’s reply.<br />

The sergeant asked him to come back the<br />

next day for a typing test. Barnett immediately<br />

rented a typewriter, practiced all night and<br />

passed the test, eventually serving two years<br />

far away from the flashlights.<br />

After his stint in the military, Barnett moved<br />

to St. Louis to try his hand at selling cars. He<br />

had learned a great deal in the military, and<br />

his passion for cars still burned bright. Barnett<br />

began a stint at a large dealership working for a<br />

management company that specialized in reorganizing<br />

failing car lots. After being transferred<br />

to several lots, Barnett found himself in Denver,<br />

and finally, in <strong>El</strong> <strong>Paso</strong> in the fall of 1961.<br />

He was not impressed. <strong>El</strong> <strong>Paso</strong> seemed<br />

poised at the end of the world, a barren desert<br />

outpost that made Barnett miss the greener<br />

climes of Colorado and Missouri. He immediately<br />

called his boss and threatened to quit if<br />

the company could not offer a transfer. The<br />

boss promised that as soon as a replacement<br />

was found, Barnett could leave the city. A week<br />

later, Barnett had changed his mind, saying,<br />

“I love these people. They’re the best people on<br />

earth. I want to spend the rest of my life here.”<br />

For the next six years, Barnett worked at a<br />

car lot owned by Bob Goldberg. Goldberg was<br />

so impressed with Barnett’s work ethic that he<br />

gifted him the <strong>El</strong> <strong>Paso</strong> Auction car lot, which<br />

Barnett then owned for seventeen years,<br />

before selling the business.<br />

In 1972 a Yamaha franchise became available,<br />

and Barnett applied for it, opening an<br />

8,000 square foot store, which was then<br />

the largest dealership in the U.S. Five years<br />

later, Barnett’s friend Al Jones offered him the<br />

Harley-Davidson dealership, signing over the<br />

business. At the time, Harley-Davidson was<br />

struggling, producing a low-quality product,<br />

and Jones was tired of fielding customer complaints.<br />

Barnett himself was a fan of Japanese<br />

bikes, racing his Yamahas every weekend.<br />

He did not even sit on a Harley for the first<br />

three years of owning the business.<br />

Barnett’s first Harley shop was located on<br />

Montana and only sold a few motorcycles<br />

a month, but Barnett sensed the business<br />

held great promise. He sold all his other<br />

businesses—the car lots, two Yamaha shops,<br />

and a bicycle store—to give his full attention<br />

to the Harley-Davidson dealership.

Barnett ran that store for seven<br />

years, meeting his wife Christy in<br />

the process. In 1996, one of Barnett’s<br />

friends tried to convince him to<br />

move to a location off of the freeway,<br />

but the Harley-Davidson factory<br />

was so concerned about how large<br />

the space was, they made Barnett<br />

sign a letter taking all responsibility<br />

should the business fail.<br />

Barnett Harley-Davidson did not<br />

fail—it thrived. What started out as<br />

a shop with five employees now has<br />

grown to be the highest volume<br />

Harley-Davidson store in the world.<br />

The business employs 120 people,<br />

and features tens of thousands of<br />

square feet of retail space selling everything<br />

from hundreds of new and used bikes, parts,<br />

clothing and Harley-Davidson merchandise.<br />

Barnett also owns two car lots, stores in<br />

Las Cruces and at the <strong>El</strong> <strong>Paso</strong> International<br />

Airport as well as two other motorcycle<br />

shops and Barnett’s Magazine, a resource for<br />

fans of Harley-Davidson.<br />

Barnett, now in his eighties, is still passionate<br />

about cars and motorcycles, racing<br />

700-horsepower cars in his spare time. His<br />

son Mark runs day-to-day operations, but<br />

Sherman still takes care of customers when<br />

he can. Not only an astute businessman,<br />

Barnett has also been active in the community<br />

as a fifty-two year member of a Rotary<br />

Club, which has gifted over a half million<br />

dollars to various charities in recent years.<br />

E L P A S O P A R T N E R S<br />

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<br />

<strong>El</strong>izabeth Dipp Metzger, CFP (center) for<br />

Crown Wealth Strategies.<br />

D I S C O V E R E L P A S O<br />

156<br />

<strong>El</strong>izabeth Metzger, owner of Crown Wealth<br />

Strategies, a wealth-management firm providing<br />

high-net-worth clients with investment<br />

and insurance strategies, may manage over a<br />

quarter of a billion dollars in client assets, but<br />

that is not the aspect of her business that<br />

gives her the most satisfaction.<br />

Nationally recognized in her field, Metzger<br />

is driven by the positive impact she has on<br />

the community and on the lives of future<br />

generations. Crown Wealth Strategies offers<br />

planning in retirement, education, business,<br />

estate and charitable giving. The business<br />

specializes in giving independent working<br />

professionals, business owners and physicians<br />

personalized, holistic approaches to their<br />

financial planning needs.<br />

“What I dislike about advisors that don’t<br />

look at their clients comprehensively is that<br />

they act as though somehow everyone is<br />

going to save for twenty years, and at the end<br />

of twenty years, they are going to retire with<br />

no health problems. They’re going to live<br />

another twenty years, and then they’re going<br />

to magically die the day that everything was<br />

all supposed to happen. And life doesn’t work<br />

like that,” Metzger says.<br />

“That’s the problem with any of these plans:<br />

it’s that is people don’t see the overall viewpoint.<br />

My value is to say, let’s look at tax contingencies,<br />

let’s look at the risk, let’s look at the<br />

distribution—let’s look at it all together and<br />

try to make life easier for the transitions, and<br />

make any risks that are out there acceptable.”<br />

As an advisor, Metzger and her dedicated<br />

team provide clients with an integrated<br />

investment and insurance strategy focused on<br />

the best solution for each client throughout<br />

the course of his or her lifetime. Metzger<br />

achieves this by building long-term relationships<br />

and conducting every client interaction<br />

with honesty, integrity and the clients’ best<br />

interests at heart.<br />

Metzger’s quick trajectory to the top of her<br />

field has been astounding. In 2008, Metzger,<br />

then pregnant with her third child, would<br />

often stop in to visit her husband, who had<br />

recently begun working at the local New York<br />

Life branch. She was at the offices so often,<br />

helping him with a variety of tasks, when she<br />

was eventually offered a job.<br />

That was only the beginning. In 2010,<br />

Metzger started her own firm, and began<br />

collecting the accolades. She is proud to be<br />

an agent of New York Life, a company with a<br />

solid and longstanding reputation of financial<br />

strength. Additionally, she is a Registered<br />

Investment Advisor with Eagle Strategies LLC,<br />

which allows her to take advantage of<br />

additional planning approaches to best help<br />

her clients reach their goals. Metzger also<br />

is a member agent of the Nautilus Group ® ,

an exclusive resource for a select group of<br />

approximately 230 insurance professionals<br />

that helps to design advanced estate conservation<br />

and business continuation strategies. The<br />

Nautilus Group ® provides innovative financial<br />

ideas and approaches for clients of member<br />

agents as well as the clients’ advisors.<br />

Metzger is ranked in the top 100 of New<br />

York Life’s 14,000 financial advisors, and<br />

is their highest producing Latina agent of<br />

all time. In addition, in 2011 and 2012, she<br />

was recognized as New York Life chairman’s<br />

council agent, which is a measure of her<br />

achievement as one of the highest-producing<br />

agents at New York Life.<br />

Metzger received the National Association<br />

of Insurance and Financial Advisors (NAIFA)<br />

“Four Under Forty” Award as Outstanding<br />

Advisor in 2013. Not only is she the first<br />

<strong>El</strong> <strong>Paso</strong>an to receive this prestigious national<br />

recognition, she is one of only two Texans to<br />

ever receive the award, and the first female<br />

in Texas to receive it.<br />

Metzger’s primary goal with Crown Wealth<br />

Strategies is to create a positive difference in<br />

her clients’ lives. Before becoming a financial<br />

advisor, Metzger was involved in real estate<br />

development, running her own company as<br />

well as family businesses, and has extensive<br />

knowledge in estate distribution. Her expertise<br />

in the business world allows her to see how<br />

strategic solutions work in a real-world setting,<br />

giving her a distinct advantage over her<br />

peers. She understands the importance of setting<br />

long-term goals to help others live their<br />

best lives now, while preparing for the future.<br />

Metzger is a board certified financial<br />

planner (CFP) and has obtained a Master<br />

of Science in financial services from The<br />

American College. In addition, she holds<br />

an Accredited Estate Planner Tax and Estate<br />

Planning Certificate (AEP) from The American<br />

College. Metzger is also active in the community,<br />

and serves on the boards of United Way,<br />

Young President’s Organization and <strong>Paso</strong> del<br />

Norte Children’s Development Center.<br />

E L P A S O P A R T N E R S<br />

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EPCOM<br />

D I S C O V E R E L P A S O<br />

158<br />

By the late 1970s, a huge demand for<br />

American-made technology equipment<br />

appeared in Mexico. During that time,<br />

doing business with American vendors was<br />

not easy for Mexican companies as Mexican<br />

customs required specialized invoices and<br />

requirements that no vendor would provide.<br />

<strong>El</strong> <strong>Paso</strong> Communication Systems, Inc.,<br />

(EPCOM) owner, Jorge A. Saad, an electronic<br />

engineer and radio amateur, saw an emerging<br />

market for the growing communications<br />

technology field that was hovering on the<br />

horizon, he took advantage of this great<br />

opportunity by exporting the equipment and,<br />

in 1984, <strong>El</strong> <strong>Paso</strong> Communication Systems,<br />

Inc., doing business as “EPCOM” was<br />

established at Paisano Drive to fulfill those<br />

needs. Company sales rocketed during the<br />

first years of operation.<br />

He incorporated the business on 1987.<br />

Initially, EPCOM shared a strong business<br />

relationship with Uniden, a two-way radio<br />

manufacturer in Dallas; Maxrad, an antenna<br />

manufacturer in Chicago; and RFI, a coaxial<br />

cable-and-connectors manufacturer in<br />

San Diego, among others. With those<br />

relationships, it was not long until EPCOM<br />

was selling to customers in northern Mexico<br />

and, eventually, throughout Mexico. EPCOM<br />

quickly learned about exporting, filing the<br />

correct forms/paper work, and helping clients<br />

to import to Mexico. These clients were<br />

mainly two way radio dealers and integrators,<br />

who used to resell the equipment to end<br />

users, like government, construction companies,<br />

hotels, police corporations, schools, etc.<br />

On the Mexican side, he founded Syscom,<br />

a Mexican company, with headquarters in<br />

Chihuahua City, and later ten branches in the<br />

rest of the country.<br />

Motorola (Schaumburg, Illinois) offered its<br />

radios to be commercialized through EPCOM to<br />

Mexico. Motorola was soon the leading brand in<br />

Mexico. Later, dealers in South America began<br />

purchasing the brand from EPCOM.<br />

EPCOM, by 1996, was the major Motorola<br />

two-way radio distributor for South America,<br />

Central America and Mexico; however, in<br />

November that manufacturer canceled the<br />

distribution agreement with no explanation.<br />

While the company suffered financial loss the<br />

following years, EPCOM sought other income<br />

sources, and began doing business with<br />

Kenwood Radios of Atlanta. Kenwood is a<br />

manufacturer that has a reliable reputation for<br />

audio gear; but, was unknown in the two-way<br />

radio industry (at least in the Americas market.)<br />

The company also signed a distribution<br />

agreement with Icom Radios in Seattle.<br />

Following that, the company experienced<br />

four to five years of revenue loss, but<br />

remained optimistic because of EPCOM’s previous<br />

clients. Those clients were instrumental<br />

in pushing EPCOM’s products to end-users.<br />

The company was able to convince the<br />

radio dealers to switch to Kenwood and<br />

Icom when it opened a 2,000 square foot<br />

warehouse in Miami near the airport. That<br />

facilitated easier freight and export to Latin<br />

America, which has been a lucrative market.<br />

In addition, EPCOM opened an independent<br />

branch in Santiago de Chile, but sold to a<br />

Chilean partner in 2008, realizing that it was<br />

not as profitable as initially evaluated. They<br />

found that end-users prefer to do business<br />

through distributors and integrators in their<br />

own country.

The twenty-first century began a new<br />

growth era for EPCOM. Sales increased with<br />

newer technology. EPCOM informed their<br />

vendors what the industry needed and what<br />

clients preferred in Latin America.<br />

EPCOM has been a major exhibitor at<br />

International Wireless Communication Expo<br />

(IWCE) in Las Vegas, Nevada since 1994. The<br />

company’s presence has positioned it in the<br />

worldwide market for two-way radios and<br />

other technology equipment. In fact, the show<br />

has enabled EPCOM to reach countries like<br />

Kazakhstan, Russia, Mongolia, and South<br />

Africa with the radios, although it focused its<br />

marketing in South America, Central America<br />

and the Caribbean.<br />

By 2005 the company was recognized as<br />

the largest two-way radio distributor and<br />

exporter to Latin America; and has since<br />

diversified to include other products required<br />

by its direct clients, high tech integrators,<br />

dealers, and installers, located mainly in<br />

foreign countries. Among these products<br />

are professional surveillance cameras and<br />

recorders, wireless computer networks,<br />

emergency police systems, access control<br />

systems, as well as other high tech products<br />

and accessories. EPCOM branded cameras,<br />

DVRs, and many other high tech communication<br />

equipment is made in China, Korea<br />

and Taiwan by the very best manufacturers<br />

in the world.<br />

In the U.S. domestic market, throughout<br />

the years, EPCOM has developed a successful<br />

supply chain with two kinds of resellers:<br />

domestic dealers, which are dealers who sell<br />

only to U.S. end-users; and export dealers,<br />

who are small resellers located at the border<br />

on the U.S. side, as well as being located in<br />

other traditional export cities such as New<br />

York, Houston, San Diego, and Miami. The<br />

latter have signed an export agreement with<br />

EPCOM and sell to other countries.<br />

EPCOM’s headquarters are located at 1630<br />

East Paisano Drive in <strong>El</strong> <strong>Paso</strong>, with a 29,000<br />

square foot building, and also with a 40,000<br />

square foot branch in Doral, Florida, near<br />

the Miami International Airport, and one in<br />

San Diego, convenient for customers that<br />

prefer the west coast for supplying purposes<br />

to the California and Nevada markets.<br />

EPCOM’s success is not a secret. It is the<br />

result of many years of hard work always<br />

focused in customers’ total satisfaction proven<br />

by years of excellent personalized service and<br />

high quality products. Training its clients on<br />

the newest technologies is its best investment.<br />

Today, EPCOM employs ninety talented<br />

professionals that are continuously receiving<br />

training with every employee recognizing that<br />

the key to continuing in this business is<br />

providing extraordinary customer service.<br />

E L P A S O P A R T N E R S<br />

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BIG BOY<br />


INC.<br />

D I S C O V E R E L P A S O<br />

160<br />

Big Boy Ice Cream and Fruitiki, Inc. have<br />

become legendary in <strong>El</strong> <strong>Paso</strong> and their fame<br />

is spreading throughout Texas, Arizona, and<br />

New Mexico. The supercharged entrepreneur<br />

behind the success of the popular products<br />

is Daniel Morales, who began learning the<br />

business as a child. His children are now<br />

helping carry on the family tradition.<br />

Big Boy Ice Cream was started in 1955<br />

by Daniel’s father, Cristino Morales. The<br />

youngest of Cristino and Victoria’s eleven<br />

children, Daniel was a go-getter practically<br />

from birth. He loved to ride along with his<br />

father, learning the vending business from<br />

the ground up and helping his father sell<br />

from a pushcart.<br />

At age fifteen, Daniel was selling ice cream<br />

from a Cushman motor scooter at Fort Bliss,<br />

outselling two of his brothers combined.<br />

He got his own ice cream truck when he was<br />

sixteen and spent his teenage years working<br />

with his father and learning the business<br />

by helping in the warehouse or working on<br />

a vending route. Cristino sold fruit on his ice<br />

cream routes in the winter and Daniel was<br />

always along to help.<br />

Daniel married the love of his life, Rosa, in<br />

1973 and his father co-signed a loan to help<br />

him open his own Big Boy Ice Cream business<br />

in Las Cruces. Before long, Daniel had a<br />

fleet of ice cream trucks serving southern<br />

New Mexico.<br />

Daniel sold his Las Cruces business in<br />

1979 and moved home to <strong>El</strong> <strong>Paso</strong>. When his<br />

father passed away, Daniel bought out the<br />

company and took over operations. He also<br />

decided to help others by selling concession<br />

stand products and renting carts to those<br />

wanting to own their own businesses.<br />

Daniel and Rosa’s children: Daniel, Jr.,<br />

Lorena, Norma, and Victor (from oldest to<br />

youngest) were raised in the business and<br />

all are involved in the company today. Norma<br />

Tena is vice president of Big Boy Concessions<br />

in <strong>El</strong> <strong>Paso</strong>; Victor Morales is vice president of<br />

Fruitiki, Inc., which makes and sells millions<br />

of fruit bars each year; Daniel Morales Jr.,<br />

operates and owns his own branch<br />

in Phoenix and Tucson, distributing<br />

in all of Arizona; and Lorena Gonzalez<br />

has a branch in Albuquerque. Both<br />

Arizona and New Mexico operate as<br />

Big Boy Ice Cream, the company’s<br />

original name.<br />

Big Boy Concessions, which operates<br />

from a 10,000 square foot<br />

building at 2309 Bassett Avenue in<br />

Central <strong>El</strong> <strong>Paso</strong>, supplies more than<br />

a thousand ice cream and food<br />

trucks, mom-and-pop stores and<br />

school fundraising groups with<br />

snacks and ice cream.<br />

Big Boy Concessions sells to vendors<br />

and consumers from its distribution<br />

center and store on Bassett Street and in its<br />

modern, 25,000 square foot facility at 11445<br />

Rojas Street. The company will soon open<br />

branches in Lubbock and Odessa.<br />

Big Boy is a Wells Blue Bunny Ice Cream<br />

distributor for West Texas, New Mexico,<br />

and Arizona for the vending and DSD channel.<br />

It distributes well-known brands such as

Coca-Cola, Barcel, Frito-Lay, Reddy Ice and its<br />

own Big Boy brand of chicharrines, popcorn,<br />

cotton candy and other snacks.<br />

The company’s 13,000 square foot Fruitiki<br />

factory at 2211 Texas Avenue produces more<br />

than 4 million Mexican-style paletas—or fruit<br />

bars—annually. The frozen treats, in twenty<br />

flavors with chunks of fruit, are sold in<br />

convenience stores, small grocery stores<br />

and Walgreen’s stores in nine states and will<br />

be sold in 400 Walmart stores throughout<br />

Texas starting in 2016.<br />

In recognition of the firm’s many years of<br />

success, Big Boy was named the “Regional<br />

and Family-Owned Business of the Year”<br />

by the <strong>El</strong> <strong>Paso</strong> Hispanic Chamber of<br />

Commerce in 2014. The company has also<br />

earned many other awards, including the<br />

McDonald’s Hispanic Trunfador Award and<br />

the Manufacturer of the Year Award<br />

from the <strong>El</strong> <strong>Paso</strong> Hispanic Chamber<br />

of Commerce.<br />

Daniel believes in giving back<br />

to the community he loves and<br />

provides nonprofit organizations<br />

such as churches, schools and<br />

league teams with customized<br />

fundraising programs. Big Boy<br />

Concessions works for the community<br />

by providing support, information,<br />

and training to anyone who<br />

is seeking an opportunity to open<br />

their own vending business, raise funds, or<br />

is just looking for a sweet treat to cool off on<br />

a hot summer day.<br />

Daniel knows that the secret of his success<br />

is hard work, team work, honesty, positive<br />

thinking, and always being on the front lines<br />

to help others. Family has played a large part<br />

in the growth and success of Big Boy.<br />

Daniel has no plans to retire and believes<br />

that if you love what you do, you never work<br />

a day in your life. It excites him that Big Boy<br />

brings smiles to children and takes adults<br />

back to their childhood.<br />

He expects his children will eventually<br />

take over operations. With nine grandchildren,<br />

he also has a fourth generation of<br />

entrepreneurs waiting in the wings. Daniel,<br />

and his father before him, have created a<br />

fantastic legacy to pass on to his children<br />

and grandchildren.<br />

E L P A S O P A R T N E R S<br />

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dmDICKASON<br />



Above: Chief Executive Officer<br />

Don Dickason.<br />

Below: President Martha Olguin-Dickason.<br />

D I S C O V E R E L P A S O<br />

162<br />

dmDickason Personnel Services is one of the<br />

largest and most well-established full-service<br />

staffing and human resources company in the<br />

Southwestern United States. Locally owned and<br />

operated, dmDickason has been dedicated to<br />

placing the area’s best job candidates with<br />

leading companies for over fifty years.<br />

As business owners and long-time <strong>El</strong> <strong>Paso</strong><br />

residents, Don and Martha Dickason are fully<br />

committed to the success of every person they<br />

meet. They realize that their individual success<br />

depends solely on the business relationship<br />

they develop with each of their corporate<br />

clients, as well as the success and welfare of<br />

every one of their more than five thousand<br />

worksite employees.<br />

“We strive every day to provide that added<br />

personal touch that is so often lacking with<br />

larger national staffing companies; where<br />

decisions that are supposed to be good for our<br />

clients, are actually being made by people<br />

who don’t even know them,” comments Don.<br />

“We offer a large system infrastructure utilizing<br />

state-of-the-art industry related software and<br />

technology, a proven operating system backed<br />

by over five decades of experience, as well as a<br />

passionate local entrepreneurial spirit and<br />

personal hands-on dedication that absolutely<br />

guarantees our clients the complete satisfaction<br />

they desire—each and every time they use our<br />

services,” adds Martha.<br />

The company was first established in 1965<br />

as a franchise of Snelling and Snelling Personnel<br />

Services, the world’s largest personnel staffing<br />

company at that time. Don Dickason (the “d” in<br />

“dm”Dickason) joined the company soon after<br />

graduating from New Mexico State University<br />

in 1974. Although he was one of the youngest<br />

branch managers in the Snelling and Snelling<br />

organization, his <strong>El</strong> <strong>Paso</strong> branch quickly<br />

became one of the most productive offices in<br />

the worldwide system.<br />

In 1984, Dickason bought out his partner<br />

and became the exclusive local franchise owner.<br />

Shortly thereafter, he was elected by his peers<br />

to represent other franchisees around the<br />

country as president of the National Executive<br />

Council, the advisory board for the<br />

International Corporate offices of Snelling and<br />

Snelling. As the owner/operator of a top<br />

producing Snelling and Snelling franchise for<br />

twenty-six years, Don was nationally<br />

recognized within the staffing industry as a<br />

whole; as a leading trainer, a top producing<br />

executive recruiting manager, and an expert in<br />

guiding large and successful staffing operations.<br />

In 2000, Don and his wife, Martha, bought<br />

out the national franchise and changed the<br />

company name to dmDickason Personnel<br />

Services. Don now has more than forty-three<br />

years’ experience in personnel staffing,<br />

recruiting and human resource outsourcing. He<br />

is double certified in employment law and has<br />

extensive experience and knowledge in all facets<br />

of the personnel/human resources services<br />

industry. He is the author of numerous articles<br />

for many industry publications and is a frequent<br />

speaker and trainer on employment law, staffing<br />

and human resource issues.<br />

In order to provide the firm’s many loyal<br />

corporate clients with the same high quality<br />

temporary, temp-to-hire and contract employees<br />

they receive from the career placement/<br />

executive recruiting division, Martha Olguin-<br />

Dickason (the “m” in “dm”Dickason) founded

dmDickason Temporaries in 1992. Martha was<br />

named president and majority stockholder of<br />

the new minority women owned, MBE/HUB<br />

certified company.<br />

Martha is also an NMSU alumni, is certified<br />

in employment law, a nationally recognized<br />

production leader, speaker, and trainer in the<br />

temporary staffing industry, and was named<br />

“Business Woman of the Year” by the Texas<br />

Hispanic Chamber of Commerce. She served<br />

as chairperson of the <strong>El</strong> <strong>Paso</strong> Hispanic Chamber<br />

of Commerce, and her temporary staffing<br />

company has been recognized as one of the top<br />

250 largest Hispanic-owned businesses in<br />

America for the last ten straight years. The firm<br />

is one of the fifteen fastest growing companies<br />

in <strong>El</strong> <strong>Paso</strong> and has been voted “Best Staffing<br />

Company” by the Las Cruces Sun News. In<br />

addition to running a highly successful<br />

business, Martha has also served as a board<br />

member on the Board of Directors for Wells<br />

Fargo and the Federal Reserve Bank.<br />

In 2002, dmDickason added a licensed<br />

Employee Leasing Division to the company.<br />

Nationally known as a PEO (Professional<br />

Employer Organization), this division assists<br />

businesses that need help in managing<br />

increasingly complex employee matters such as<br />

workers compensation, risk management,<br />

payroll and unemployment tax and labor law<br />

compliance. Since most small- and mediumsized<br />

businesses lack the necessary training and<br />

resources to handle these matters, a PEO makes<br />

it possible for busy employers to economically<br />

outsource the routine, non-productive duties<br />

of human resources compliance, payrolling,<br />

payroll tax deposits, risk and safety<br />

management, and unemployment claims<br />

administration to dmDickason. This allows their<br />

key management to have more time to grow<br />

their companies and increase their profitability<br />

by focusing on what they know best—their<br />

core business.<br />

After graduating from Southern Methodist<br />

University (SMU) in Dallas, and after a couple of<br />

years working as a business banker, daughter<br />

Kelly joined the Staff Leasing Division and is<br />

now working in the company’s Human Resource<br />

Department as the compliance officer under<br />

Senior Vice President Carol Salcedo, a twentyyear<br />

dmDickason employee.<br />

dmDickason is headquartered in its own<br />

modern, corporate-owned 14,000-square-foot<br />

office building at 4900 North Mesa in West<br />

<strong>El</strong> <strong>Paso</strong>, where it provides complete human<br />

resources (PEO/ASO)/payrolling outsourcing,<br />

Executive Recruiting and customized staffing<br />

services designed to fit each client’s specific<br />

needs. “We continue to be privately owned and<br />

are proud that a large percent of the revenue<br />

from our $50 million business stays right here<br />

in <strong>El</strong> <strong>Paso</strong>, growing other local businesses and<br />

our local economy,” says Don.<br />

For over five decades, dmDickason Personnel<br />

Services has been dedicated to finding the best<br />

job candidates for leading companies in <strong>El</strong> <strong>Paso</strong><br />

and Las Cruces, and also for Fortune 500<br />

companies across the United States, Canada<br />

and the U.S./Mexican border region. The<br />

dmDickason organization is a unique leader<br />

in the staffing industry; over the last 15 years,<br />

the company has placed over 100,000 job<br />

candidates in new jobs—right here in <strong>El</strong> <strong>Paso</strong><br />

and Las Cruces—one at a time!<br />

For more information about dmDickason,<br />

please visit www.dmDickason.com.<br />

<br />

Above: dmDickason’s Corporate Offices at<br />

4900 North Mesa, with additional branch<br />

offices located at 10441 Brian Mooney on<br />

<strong>El</strong> <strong>Paso</strong>’s eastside and the Las Cruces,<br />

New Mexico, office located at 518 North<br />

Telshor Boulevard, Suite A. dmDickason is<br />

certified/ licensed in Arizona, New Mexico<br />

and Texas.<br />

Below: Senior members of our Services<br />

Delivery Team visiting with one of our<br />

clients. From left to right: Client GCX<br />

Mounting Solutions Plant Manager Edgar<br />

Simsuangco; dmDickason’s Senior Vice<br />

President of Human Resources Carol<br />

Salcedo; Human Resource Compliance<br />

Officer Kelly Dickason-Valdez; Safety/<br />

Risk Manager Dan Tovar; and<br />

CFO Dick Langone.<br />

E L P A S O P A R T N E R S<br />

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SUN BOWL<br />


The national spotlight shines brightly on<br />

<strong>El</strong> <strong>Paso</strong> each holiday season when more than<br />

fifty thousand exuberant fans jam Sun Bowl<br />

Stadium for the second oldest college football<br />

bowl game in the nation. In addition to promotion<br />

and management of the game, the<br />

Sun Bowl Association organizes festive events<br />

for the entire community throughout the<br />

year, including the annual Thanksgiving Day<br />

Parade, the Sun Bowl Basketball Invitational,<br />

the College All-America Golf Classic, and the<br />

Sun Bowl International Soccer Tournament.<br />

The bowl game that features two of the<br />

nation’s outstanding college football teams<br />

actually began in 1935 as a high school game<br />

between an <strong>El</strong> <strong>Paso</strong> High School All-Star team<br />

and Ranger High School, the runner-up for the<br />

Texas state championship.<br />

Plans for the event began in October 1935<br />

at a meeting of the <strong>El</strong> <strong>Paso</strong> Kiwanis Club when<br />

Dr. Brice Schuller suggested that the club<br />

sponsor a high school football game to benefit<br />

underprivileged children and finance improvements<br />

to the <strong>El</strong> <strong>Paso</strong> High School Stadium.<br />

The Kiwanians asked the public to submit<br />

names for the game and ‘Sun Bowl’ was submitted<br />

by Dr. C. M. Hendricks, who became<br />

the first Sun Bowl Association president.<br />

The first Sun Bowl game between college<br />

teams was played in 1936 between New<br />

Mexico State and Hardin-Simmons University,<br />

a game that ended in a 14-14 tie. A weeklong<br />

schedule of events was added to the Sun Bowl<br />

festivities the following year and four other<br />

local service clubs—Rotary, Lions, Optimist<br />

and Active 20-30—joined the Kiwanis Club in<br />

coordinating a full ‘Sun Carnival’ calendar.<br />

In 1938, games were moved from the<br />

<strong>El</strong> <strong>Paso</strong> High School stadium to Kidd Field,<br />

a 13,000 seat stadium on the UTEP campus.<br />

The Sun Bowl was well established by<br />

the war years of the 1940s and in 1943, all<br />

profits were donated to World War II charities.<br />

The Sun Bowl became the first and only bowl<br />

game to have a team from another country<br />

compete in 1945 when the association selected<br />

Mexico’s National Champion, the Pumas of<br />

the University of Mexico, to play Southwestern<br />

University. Southwestern rolled to a 35-0<br />

victory. Each team was paid $6,511 for<br />

participating in the game.<br />

With the Sun Bowl game becoming more<br />

popular each year, <strong>El</strong> <strong>Paso</strong> voters approved a<br />

$1.75 million bond issue in 1959 to finance<br />

construction of a 30,000 seat Sun Bowl Stadium<br />

adjacent to Kidd Field. The first game was played<br />

D I S C O V E R E L P A S O<br />


in the new stadium in 1963 when Oregon beat<br />

SMU 21-14 in front of 18,646 fans. The first<br />

sellout at Sun Bowl Stadium came in 1967.<br />

As sports on television grew in popularity,<br />

the first national telecast of a Sun Bowl<br />

game—Georgia vs. Texas Tech was carried on<br />

NBC in 1964. CBS took over the telecast in<br />

1968 and the Sun Bowl has been seen<br />

nationally on CBS ever since.<br />

The Sun Bowl Stadium was expanded to<br />

51,000 seats in 1982, the first year the game<br />

was played on Christmas Day. It was also<br />

the first time it ever snowed during a Sun<br />

Bowl game.<br />

In 1986 the Sun Bowl became the first<br />

postseason bowl game with a commercial<br />

sponsor when John Hancock Financial Services<br />

entered into a five year agreement. Several<br />

other sponsors have followed in recent years<br />

and the game is now known as the Hyundai<br />

Sun Bowl. Without doubt, the Sun Bowl game<br />

is the single annual event with the greatest<br />

economic impact on the City of <strong>El</strong> <strong>Paso</strong>.<br />

The Sun Bowl Association does much more<br />

than organize a once-a-year football extravaganza.<br />

After seven decades, the FirstLight<br />

Federal Credit Union Sun Bowl Parade has<br />

grown to become the region’s highest attended<br />

event, with more than 300,000 spectators<br />

each Thanksgiving Day. The parade was given<br />

a tremendous boost in the mid-1960s when<br />

the popular Walt Disney cartoon characters<br />

appeared for the first time.<br />

The WestStar Bank Don Haskins Sun Bowl<br />

Invitational is the nation’s oldest collegiate holiday<br />

basketball tournament. This year marks<br />

the fifty-fourth edition of the event that began<br />

in 1961 when legendary Coach Don Haskins<br />

was in his first year as head coach at UTEP.<br />

The Sun Bowl Western Refining College<br />

All-America Golf Classic is one of the premier<br />

college golf tournaments in the country. Some<br />

of golf’s brightest stars have traveled to <strong>El</strong> <strong>Paso</strong><br />

to compete in the tournament since its<br />

inaugural year in 1976. Jerry Pate, Tiger<br />

Woods, Phil Mickelson, Davis Love III, Ricky<br />

Barnes, Dustin Johnson, Jordan Spieth, and<br />

Ricky Fowler are just a handful of past<br />

participants who went on to have successful<br />

PGA careers.<br />

The Academy Sports + Outdoors<br />

Sun Bowl International Soccer<br />

tournament is host to more than<br />

150 teams from the Southwest<br />

and Mexico, making it one of the<br />

largest youth soccer tournaments<br />

in the nation.<br />

In addition, the Sun Bowl<br />

Association sponsors an art<br />

exhibit, the Price’s Give ‘Em Five<br />

Cheer Camp, the Price’s Give ‘Em<br />

Five NFL Punt, Pass & Kick<br />

competition, and the Helen of<br />

Troy Charm Camp. The association<br />

has six full-time employees and<br />

an army of 400 to 600 volunteers<br />

who help produce the many<br />

events the organization has become<br />

famous for.<br />

The 2015 Hyundai Sun Bowl<br />

game features teams from the<br />

ACC and Pac-12 conferences<br />

and will be played Saturday,<br />

December 26, at Sun Bowl<br />

Stadium. It will mark the eightysecond<br />

anniversary of the Sun<br />

Bowl game and the forty-eighth<br />

consecutive broadcast by CBS.<br />

E L P A S O P A R T N E R S<br />

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Sarabia’s Portable Jons, <strong>El</strong> <strong>Paso</strong>’s premiere<br />

provider of portable sanitation services, was<br />

founded in 1979 by Tim Sarabia. In August of<br />

2001, local entrepreneur Lorraine Wardy purchased<br />

the family-owned business. Wardy, who<br />

had recently retired from the highly competitive<br />

fashion industry, found a great opportunity in<br />

the service industry, and, despite a lack of previous<br />

knowledge, built her expertise by immersing<br />

herself in the field.<br />

Under Wardy’s leadership, the company<br />

began to thrive. In 2009, Sarabia’s had outgrown<br />

their previous 33,000-square-foot property and<br />

moved into a brand new facility, built to suit the<br />

needs of a sophisticated, growing operation.<br />

Wardy introduced the concept of Blue<br />

Sanitation to serve the growing special events<br />

market with units specifically set aside for that<br />

demanding niche, modifying the name to<br />

Sarabia’s Portable Jons & Blue Sanitation. At this<br />

time, Wardy, paving the way for retirement,<br />

began to contemplate a succession plan, therefore<br />

turning the company into an Employee<br />

Stock Owner Plan. Many of the staff had been<br />

with Sarabia’s for many years, and it was important<br />

to Wardy that the employees were provided<br />

with a solid foundation for their futures.<br />

Already operating under an ESOP, which<br />

allowed the staff and technicians a way to<br />

acquire ownership of the stock, majority shares<br />

were acquired by Monica Brown, Wardy’s sister.<br />

Brown, who relocated to <strong>El</strong> <strong>Paso</strong> from Mexico<br />

City, left a busy fashion career to learn the business.<br />

Under Wardy’s direction Brown continued<br />

to grow the company, and when the time came<br />

for the ESOP to find new leadership, Brown was<br />

a natural choice for the position.<br />

Today, Brown’s tenure has banked on what<br />

Wardy and Sarabia created before her, streamlining<br />

the operation with the help of<br />

her now employee partners into a very<br />

efficient, high-quality venture that features<br />

constant improvement of products<br />

and services. To that end, Brown<br />

has taken the luxury trailer concept,<br />

once used mainly for special events,<br />

and carried it over to the construction<br />

division. These units, equipped with<br />

flushable toilets and running water,<br />

are quickly becoming the option of<br />

choice for construction sites and<br />

remodeling projects by providing a<br />

more comfortable and sanitary environment<br />

for workers and site visitors.<br />

Sarabia’s not only provides sanitation services<br />

to businesses and for special events—they<br />

also have been able to respond quickly and<br />

effectively in times of natural disasters, when<br />

access to sanitation, showers and fresh water<br />

has been limited. Sarabia’s has been able to<br />

alleviate the need for these resources for families<br />

with elderly members and small children.<br />

In addition, many smaller communities within<br />

<strong>El</strong> <strong>Paso</strong> County are not connected to the city<br />

water system, and when emergencies occur,<br />

these areas are hit the hardest. The sanitation<br />

services provided by Sarabia’s is critical in<br />

these areas.<br />

The company now employs twenty-seven<br />

full-time employees and services in as-need<br />

radius, which includes Southern New Mexico<br />

and West Texas.<br />

D I S C O V E R E L P A S O<br />


Andy and Cecy Pacheco were hoping to<br />

start a business venture and found it in the<br />

legal field. After much research and thought,<br />

they joined Pre-Paid Legal, which became<br />

LegalShield in 2011. (The new corporate name<br />

for the forty year old company was part of rebranding<br />

following the acquisition of Pre-Paid<br />

Legal Services, Inc., by MidOcean Partners.)<br />

Pre-Paid Legal was founded by Harland C.<br />

Stonecipher, an insurance salesman involved<br />

in a wreck in 1969. His insurance paid for his<br />

car, but he was sued by the other party and<br />

had no money for legal fees.<br />

The lawsuit was settled, however, he had<br />

difficulty getting enough money to pay his legal<br />

fees. That is when he started Pre-Paid Legal<br />

Services, Inc., the forerunner of LegalShield.<br />

The firm was aimed at attracting customers not<br />

poor enough for government-subsidized legal<br />

aid, yet, not wealthy enough to retain a lawyer.<br />

LegalShield is focused on the middle-income,<br />

hard-working Americans who are left out.<br />

LegalShield creates a world where everyone<br />

can access legal protection at affordable costs.<br />

Unexpected legal questions arise every day<br />

and LegalShield gives them access to highquality<br />

law assistance for as little as twenty<br />

dollars a month. The company deals with<br />

everything from real estate to document review,<br />

speeding tickets to will preparation, and<br />

more. Its attorneys provide advice for any legal<br />

matter, no matter how trivial or traumatic.<br />

LegalShield’s mission statement is: To help<br />

people improve their lives by teaching lifetransforming<br />

skills and to deliver exceptional<br />

products and services that promote peace-ofmind<br />

and confidence in a world that is often<br />

uncaring and selfish.<br />

The Pachecos are regional managers of West<br />

Texas, LegalShield Independent Associates, in<br />

<strong>El</strong> <strong>Paso</strong>. Cecy is a graduate of Park University<br />

and Webster University. Andy is retired from the<br />

U. S. Marine Corps and the U. S. Postal Service.<br />

They are members of Greater <strong>El</strong> <strong>Paso</strong><br />

Chamber of Commerce, <strong>El</strong> <strong>Paso</strong> Independent<br />

Automobile Dealers Association, and Better<br />

Business Bureau. Cecy belongs to the National<br />

Association of Professional Women, and<br />

Femfessionals of <strong>El</strong> <strong>Paso</strong>; while Andy is a<br />

lifetime member of DAV and the networking<br />

group, “Breakfast with Friends,” which sponsors<br />

a Christmas party for children at Ciudad Juárez<br />

orphanage in Chihuahua, Mexico. Along with<br />

other business owners, the Pacheco’s sponsor<br />

the annual “Run and Walk” for the Lee and<br />

Beulah Moor Children’s Home, raising $40,000<br />

to provide meals for residents.<br />

The Legal Services Association, an American<br />

Bar Association affiliate, estimates that 122<br />

million Americans were covered by group<br />

legal plans of all kinds in 2011, up from 34<br />

million in 2004.<br />

Andy says, “LegalShield provides a costeffective<br />

advantage for many who prefer to<br />

pay a monthly premium, just in case they<br />

need it. Customers have access to one provider<br />

(attorney group) in a state.”<br />

<br />



Andy and Cecy Pacheco.<br />

E L P A S O P A R T N E R S<br />

1 6 7


D I S C O V E R E L P A S O<br />

168<br />

For some, uniforms may seem an afterthought—utilitarian,<br />

standard pieces of clothing<br />

devoid of personality. The friendly and<br />

accommodating staff at AJ’s Uniforms, however,<br />

understands that for people that spend their<br />

careers in them, uniforms are an important part<br />

of how they perceive themselves as individuals,<br />

as well as how they present themselves to<br />

the world.<br />

Owner David Rajme bought the business<br />

in 1999, when it was a struggling, stagnant<br />

shop in need of new energy and direction.<br />

Although he came from a non-retail business<br />

background, Rajme had the vision and<br />

commitment to his employees, vendors, and<br />

most of all, his valued customers to help the<br />

business thrive.<br />

A key component in AJ’s Uniforms’ success<br />

was Rajme’s decision to bring his wife, <strong>El</strong>ena on<br />

board. Her move from a construction-related<br />

business to a retail environment was not an easy<br />

one; yet her hard work and dedication has made<br />

AJ’s an <strong>El</strong> <strong>Paso</strong> fixture, supplying work wear to<br />

thousands of customers in varying fields. AJ’s<br />

Uniforms offers the most diverse selection in the<br />

industry, along with the best quality products at<br />

competitive prices. The business caters to a<br />

broad scope of needs and wants, from the<br />

hardworking housekeeping staff member, the<br />

new trainee chef and established physicians to<br />

once-starving students who have climbed the<br />

ladder to positions as department directors at<br />

local hospitals and clinics.<br />

The retail operation offers uniforms and<br />

accessories geared toward a variety of fields,<br />

including medical, restaurant, and professional<br />

industries. Scrubs, lab coats, footwear, dress<br />

shirts, kitchen wear, compression hosiery,<br />

embroidery, name badges, and gifts are only<br />

some of the items available. AJ’s Uniforms has<br />

advised hospitals on how to outfit professional<br />

staff and have coordinated fashion shows<br />

on occasion.<br />

AJ’s Uniforms has also served the community<br />

in somewhat unusual ways, having outfitted<br />

their share of cast members for several theater<br />

and movie productions along with many bloody<br />

doctors and sexy nurses during Halloween.<br />

Their model is a simple one—clean, modern<br />

and accessible facilities and a drive to make<br />

customer satisfaction a top priority. Although<br />

AJ’s Uniforms is proud of the selection<br />

and quality of their products, their greatest<br />

joy and accomplishment lies in creating value<br />

that will bring customers back, through not<br />

only offering the latest styles and colors in<br />

uniforms, but crafting tailored solutions for<br />

every client’s needs.<br />

The Rajmes thank God for His many<br />

blessings and the opportunity to serve their<br />

community. They also thank their family for<br />

their never-ending patience as well as the many<br />

wonderful associates who have teamed up for<br />

the cause of service. The Rajmes give special<br />

thanks to their most valued customers, who<br />

continue to give AJ’s Uniforms the opportunity<br />

to serve all their professional needs.

People start businesses for all sorts of different<br />

reasons, but the real heart of any business<br />

venture is in the idea that begins it all.<br />

For N. K. Austin-<strong>El</strong>eje, the reason was simple;<br />

to help people get the medical equipment<br />

they need. The idea for the business came in<br />

the form of a friend, urging Austin-<strong>El</strong>eje to<br />

open up shop in her new desert home.<br />

“My friend told me that I could do this<br />

business…that I would be helping people,<br />

and that I would truly make a difference in<br />

their lives.” Austin-<strong>El</strong>eje says of that long-ago<br />

conversation, “and she was right!”<br />

Taking her friend’s advice, Austin-<strong>El</strong>eje<br />

opened her own medical supply business,<br />

Nickes Medical Supply, LLC, and has not<br />

looked back since.<br />

“I have found it to be extremely challenging,”<br />

she says of her venture into the medical<br />

supply business. “When I started I only had<br />

one staff person and we did it all, from<br />

answering the phones to billing for services<br />

and delivery. It’s been difficult, but it has also<br />

been very satisfying, with the many thanks we<br />

receive from the patients and their families;<br />

and we have laughed a lot together, even<br />

though it was hard sometimes.”<br />

The company’s mission statement is “to<br />

provide high quality and compassionate service<br />

that meets the medical equipment needs of<br />

our home-based clients.” In the nine short<br />

years the company has been in operation,<br />

Nickes’ staff has grown to fifteen employees,<br />

most of whom are bilingual and can provide<br />

instruction in the use and proper care of the<br />

equipment for non-English speaking clients.<br />

Nickes accepts most private<br />

and commercial health plans,<br />

Medicare and Medicaid, as well<br />

as self-pay. The company offers a<br />

wide array of medical products<br />

for its clients including braces,<br />

walkers, wheelchairs and scooters,<br />

and prescribed nutritional<br />

supplements. It also supplies<br />

pulmonary therapy products<br />

from nebulizers to Continuous<br />

Positive Airway Pressure (CPAP)<br />

machines for those with sleep<br />

apnea. In addition, the company<br />

offers portable oxygen concentrators<br />

for pulmonary patients to use when<br />

they are not at home, as well as oxygen cylinders<br />

in various sizes (some with compatible<br />

rolling carts for ease of mobility) for at home<br />

use. The company also provides for clients<br />

with incontinence, supplying portable commodes<br />

and personal products for their use.<br />

As to larger items, Nickes carries hospitaltype<br />

beds (with or without rails, motorized,<br />

and adjustable) for patients who have been<br />

temporarily or foreseeably immobilized.<br />

“I couldn’t have picked a better business<br />

to get into,” Austin-<strong>El</strong>eje says, “and I think<br />

we have a bright future. People are living<br />

longer and require assistance with their daily<br />

lives, and I hope we’re the ones who can give<br />

them that help.”<br />

Nickes Medical Supply, LLC is located at<br />

2820 North Stanton Street in <strong>El</strong> <strong>Paso</strong>.<br />



<br />

Top: Nickes Medical Supply, LLC will<br />

provide high quality and compassionate<br />

service that meets the medical equipment<br />

needs of our clients.<br />

Above: N. K. Austin-<strong>El</strong>eje.<br />

E L P A S O P A R T N E R S<br />

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After eighteen years’ working for someone<br />

else, Randy Johnson returned from vacation<br />

to the jewelry store he was working for, only<br />

to find the door locked and the store closed.<br />

While very surprised and shocked, he realized<br />

he had no other option but to go into business<br />

for himself. So, in 1996, he did just that!<br />

Randy opened Johnson Jewelers on the tenth<br />

floor of the Coronado Towers on North Mesa<br />

in <strong>El</strong> <strong>Paso</strong>, Texas. It was a small 270 square<br />

foot store with no showcases, furniture, or<br />

inventory. Randy knew he would make it.<br />

them to know and understand the culture of<br />

my business. I never gave up and never quit<br />

working hard every day. Johnson Jewelers has<br />

grown into one of the largest, independent<br />

retail jewelers in the area,” he says.<br />

“We specialize in fine jewelry for every<br />

budget. <strong>El</strong> <strong>Paso</strong> has supported me from the<br />

beginning and I feel sure it (the community<br />

and customers) will be there in the future.” He<br />

projects that the business will triple over the<br />

next decade, and continue to be profitable.<br />

D I S C O V E R E L P A S O<br />

170<br />

Two years later, a good friend offered to<br />

invest $50,000 to help him move the business<br />

to street level. The new location was a 1,000<br />

square foot space in a strip mall a few blocks<br />

down the same street.<br />

He married his wife, Cynthia in 2002. She<br />

stood by him through some difficult times.<br />

“Our business has grown every year. I made<br />

some mistakes along the way, though, and I<br />

learned from them. I attribute the company’s<br />

success to always staying focused and hard<br />

work. I hire the best people I can and train<br />

Located at 5860 North Mesa, the 4,800<br />

square foot location boasts fifteen employees<br />

today and has a 48,000 customer base.<br />

Johnson is involved with more than fifty<br />

community/civic organizations, and he encourages<br />

his employees to also be involved in<br />

community activities. In addition, he is a member<br />

of the <strong>El</strong> <strong>Paso</strong> Chamber of Commerce,<br />

Continental Buying Group (CBG), Jewelers of<br />

America, Leading Jewelers Guild and Preferred<br />

Jewelers International.<br />

Additional information is available on the<br />

Internet at www.johnsonjewelers.net.


Heriberto Ibarra is a native of <strong>El</strong> <strong>Paso</strong>, and<br />

one of the top commercial photographers in<br />

the region. A hypermodernist artist who loves<br />

to express character, life, and the passing of<br />

time, Ibarra has worked in the film industry,<br />

and been published in books, newspapers,<br />

and online magazines. He has shown at galleries<br />

nationally and internationally including<br />

RAW in Las Vegas, Nevada, the Museum of<br />

Art in <strong>El</strong> <strong>Paso</strong> and the Museum of INBA<br />

in Ciudad Juárez, and taught photography<br />

composition for the past five years at The<br />

University of Texas at <strong>El</strong> <strong>Paso</strong> and the<br />

Museum of History in <strong>El</strong> <strong>Paso</strong>, Texas. For<br />

more information call 915-252-7071 or visit<br />

his website at www.heribertoibarra.com.<br />

<br />

Above: Heriberto Ibarra.<br />

E L P A S O P A R T N E R S<br />

1 7 1

Western Refining, headquartered in <strong>El</strong> <strong>Paso</strong>, owns and<br />

operates two refineries producing approximately 151,000<br />

barrels per day of high-value light products such as gasoline,<br />

diesel, and jet fuel. The refinery operates mainly in the<br />

western and southwestern areas of the United States.<br />

D I S C O V E R E L P A S O<br />


BuildingaGreaterelpaso<br />

<strong>El</strong> <strong>Paso</strong>’s real estate developers, construction companies, heavy industries,<br />

and manufacturers provide the economic foundation of the region<br />

W. Silver Recycling, Inc ................................................................1 7 4<br />

B&M Machinery Co. .....................................................................1 7 7<br />

Textape Incorporated ....................................................................1 7 8<br />

Advanced Pools ............................................................................1 8 1<br />

Land-Mark Professional Surveying, Inc. ...........................................1 8 2<br />

Rescue Ministries of Mexico ...........................................................1 8 4<br />

Tovar Printing, Inc. ......................................................................1 8 5<br />

MNK Architects ...........................................................................1 8 6<br />

Clowe & Cowan of <strong>El</strong> <strong>Paso</strong>, LLC .....................................................1 8 8<br />

Century 21 APD Associates............................................................1 9 0<br />

ECM International, Inc. ................................................................1 9 2<br />

American Packaging and Supply, Inc. ..............................................1 9 4<br />

Wyler Industrial Works, Inc. ..........................................................1 9 6<br />

Bella Vista Custom Homes, Inc. ......................................................1 9 8<br />

Cesar-Scott, Inc. ..........................................................................2 0 0<br />

Danny Sander Construction, Inc. ....................................................2 0 2<br />

CEMEX ......................................................................................2 0 4<br />

DA Defense Logistics HQ ...............................................................2 0 6<br />

<strong>El</strong> <strong>Paso</strong> Paper Box, Inc. ................................................................2 0 8<br />

Freeport-McMoRan .......................................................................2 1 0<br />

Facilities Connection, Inc. ............................................................2 1 2<br />

Global Containers & Custom Packaging, Inc. ....................................2 1 4<br />

Durable Metal Products/DMP CryoSystems .......................................2 1 5<br />

Smith-Johnston’s Casa Plumbing .....................................................2 1 6<br />

Special<br />

ThankS To<br />

Brokers Logistics, Ltd.<br />

E L P A S O P A R T N E R S<br />

1 7 3

W. SILVER<br />


D I S C O V E R E L P A S O<br />

174<br />

The Silver family of <strong>El</strong> <strong>Paso</strong> knew the<br />

importance of recycling long before it became<br />

a household word. The owners of W. Silver<br />

Recycling, begun in 1920s, understood the<br />

need for re-purposing used materials. They<br />

concluded what one person no longer wanted,<br />

another could use.<br />

It began with William Silver, greatgrandfather<br />

of the current CEO Lane Gaddy.<br />

William emigrated from Poland and settled in<br />

nearby Bisbee, Arizona, at a time when Bisbee<br />

was a booming mining town. William, along<br />

with his wife, Lena, started selling Army and<br />

Navy surplus to the miners. The business<br />

flourished and quickly grew to two stores in<br />

Bisbee. As the mines declined, William sold<br />

his interests in the stores to his partner,<br />

Sam Wilner, and moved to <strong>El</strong> <strong>Paso</strong>.<br />

The Silver family actually started the business<br />

in <strong>El</strong> <strong>Paso</strong> as a junk yard that held<br />

metals, rags, and resale materials. Its original<br />

site was located on Santa Fe Street circa 1935.<br />

Later it was relocated to its current site at<br />

1720 Magoffin, formerly the home of<br />

American Furniture Warehouse.<br />

Along with handling locally-sourced<br />

metals and materials, the company continued<br />

to deal with military surplus, recycling ferrous<br />

and nonferrous metals, such as search lights,<br />

bridges, personnel carriers and many other<br />

remnants from the war. There was a great<br />

demand for many of the items that were used<br />

in WWII, the Korean conflict, and elsewhere.<br />

Through the years, metal recycling has<br />

changed dramatically from the lowly junkyard<br />

made famous in the television sitcom Sanford<br />

and Son. The industry grew from passively<br />

collecting materials, to actively gathering,<br />

sorting, and generating product. Among other<br />

things, starting in the 1960s, crews from W.<br />

Silver tore down the original courthouse in<br />

downtown <strong>El</strong> <strong>Paso</strong>, dismantled steel bridges<br />

that were declared unsafe, and demolished<br />

obsolete manufacturing plants and refineries.<br />

That is when W. Silver truly got into sorting,<br />

recycling, and processing different materials<br />

like copper, steel, brass, and aluminum. Part<br />

of the evolution of the business was finding<br />

universal categories for metals and alloys.<br />

Today, the company, known as W. Silver<br />

Recycling, Inc., focuses primarily on the<br />

recycling of ferrous and nonferrous metals.<br />

Bernie Fenenbock married Jeannette Silver,<br />

the youngest child of William and Lena.<br />

Bernie took over from William and ran the<br />

business from the mid-1970s. Lane joined the<br />

company in 2005. Lane took over from Bernie<br />

and is now the company CEO. Lane is the<br />

oldest child of Bernie and Jeannette’s daughter<br />

Glenna Fenenbock Gaddy. Bernie passed<br />

away in 2012. Jeannette continues to be active<br />

in the company as a member of the board<br />

of directors.

W. Silver Recycling ranks as one of the<br />

leading recyclers in the United States and<br />

Mexico of ferrous (industrial grades, borings,<br />

turnings, machinery, racking) and nonferrous<br />

metals (aluminum, copper, zinc, brass, bronze,<br />

insulated wire and harness, and stainless steel),<br />

precious metals, industrial trash, electronic<br />

waste and personal computer boards,<br />

cardboard and paper, alkaline batteries,<br />

plastics, such as PVC, mixed resins and packaging<br />

materials, and waste byproducts that<br />

provide innovative recycling techniques and<br />

by-product management solutions to industry,<br />

utilities, and small business, as well as<br />

individuals. Additionally, the plant processes<br />

incoming material such as copper, brass,<br />

aluminum, insulated wire stainless steel,<br />

plastics, steel and other waste materials. Its<br />

<strong>El</strong> <strong>Paso</strong> facility houses hydraulic balers,<br />

shredders, magnetic sorting tables, wire<br />

chopping lines, cranes, shears, and forklifts.<br />

In order to properly dispose of almost any<br />

materials, the full service recycler uses wire<br />

chopping, plastic grinding and processing,<br />

pallet processing and industrial trash hauling,<br />

on-site rail access, 24/7 security, licensed and<br />

bonded scales and spectra-analysis.<br />

All materials received by W. Silver<br />

Recycling are processed and destroyed<br />

in an environmentally safe manner according<br />

to the Environmental Protection Agency<br />

(EPA) regulations. Additionally, the company<br />

is deeply involved in community unity<br />

and revitalization, and strives to support<br />

and advance its triple bottom line<br />

operating philosophy.<br />

E L P A S O P A R T N E R S<br />

1 7 5

The recycling industry is based on<br />

environmental services and environmental<br />

protection. We respect the green origin of<br />

industry and are dedicated to complete compliance.<br />

With every decision made at W. Silver<br />

Recycling, we are confident that we are able to<br />

open and close every day with the knowledge<br />

the world is a better place due to our efforts.<br />

W. Silver assists manufacturers in maintaining<br />

a green status and avoiding landfill refuse.<br />

Its personnel is committed to the recycling<br />

of commingled polymers, cross-lined, and<br />

thermoset plastics; handling all generated<br />

materials including pallets and industrial trash;<br />

U.S.-based EPA-monitored product destruction<br />

in lieu of unchecked overseas shipments; fluid<br />

retention pads, storm water policy and regular<br />

checking, unique environmental insurance<br />

policies, knowledge of Leadership in Energy<br />

and Environmental Design (LEEDS) program<br />

and services offered for contractors; and<br />

notarized recycling and destruction certificates.<br />

For instance, many manufacturers are accustomed<br />

to metals recycling companies that do<br />

little more than leaving checks for their generated<br />

materials and byproducts. W. Silver takes a<br />

unique approach by providing manufacturers<br />

with strategic partnerships that empower competitive<br />

advantages. In fact, partnerships are the<br />

core of W. Silver’s business. This company has<br />

been strategically allied with manufacturers<br />

since the early 1970s when inexpensive labor<br />

brought companies to the U.S./Mexico border.<br />

The enterprise has given W. Silver more experience<br />

than any other recycler in providing the<br />

needs of varied byproduct mixes. Among those<br />

successfully utilized services are:<br />

• W. Silver is the premier recycler for manufacturers<br />

in the southwest United States<br />

and northern Mexico.<br />

• W. Silver’s headquarters, located in <strong>El</strong> <strong>Paso</strong>,<br />

has additional branches in Amarillo and<br />

Donna, Texas; Albuquerque and Santa<br />

Teresa, New Mexico; and Monterey, Mexico.<br />

The company employs 5 people in Amarillo,<br />

14 in Albuquerque, 20 in Donna, 5 in<br />

Monterey, and 110 in <strong>El</strong> <strong>Paso</strong>. The company<br />

also has over forty employees at customer<br />

locations. The current president of W. Silver<br />

Recycling is Cade Thornton and the current<br />

CEO is Lane Gaddy.<br />

D I S C O V E R E L P A S O<br />


B&M<br />


B&M Machinery Co. was founded in 1945<br />

as a small electrical repair shop on Wyoming<br />

Street by two <strong>El</strong> <strong>Paso</strong>ans named Brown and<br />

McCain. While Brown did not stick around<br />

much more than a month, McCain did<br />

stay for several years. But the name of the<br />

company endured long after Brown and<br />

McCain, and ever since. <strong>El</strong>mer Musshorn<br />

came on board in 1973 as vice president<br />

and operations manager. B&M Machinery<br />

has experienced tremendous growth. The<br />

Musshorn family and some key employees<br />

who have been with the company for many<br />

years have guided B&M as a highly successful<br />

industrial specialist in electrical and<br />

mechanical service and supplies.<br />

The company moved to 7200 Alameda<br />

Street in 1981, but the most significant growth<br />

occurred after 1985 when B&M set on a<br />

deliberate course of diversification. A gentleman<br />

from Connecticut, a licensed master<br />

electrician with a background in maintenance<br />

engineering and plant management and a<br />

hardworking individual with an easygoing<br />

personality, Musshorn purchased the assets of<br />

B&M Machinery in 1986. He is president of the<br />

company, and oversees all aspects of the family<br />

business. Daughter Karen Bickel has been an<br />

administrative assistant since 1986 and the<br />

office manager and controller since 2000.<br />

In 1984 the company had spun off into<br />

an international operation, Advanced Coil<br />

Technologies, which manufactures<br />

form coils. Ninety-five percent of<br />

the coil business goes outside<br />

<strong>El</strong> <strong>Paso</strong> including Mexico, Canada,<br />

the Philippines, and the entire<br />

United States. The company sends<br />

a can of jalapeños with every set<br />

of coils, an advertising effort that<br />

has been very well received. Ed<br />

Musshorn, <strong>El</strong>mer’s son who has<br />

been in the business since 1981, is<br />

general manager of Advanced Coil<br />

Technologies, is an officer of the<br />

corporation, and also heads up the Machine<br />

Shop Division. There are five divisions of<br />

the company now headquartered in a 34,000<br />

square foot building, plus a 2,400 square feet<br />

warehouse, which the company built in 1992<br />

and moved into the following year.<br />

With over eighty-five employees, B&M is<br />

centered in the industrial market of <strong>El</strong> <strong>Paso</strong><br />

at 7170 Copperqueen Drive. In addition to<br />

the Coil Department, the company features a<br />

Motor Repair Shop. This division is managed<br />

by Gary Sales, who has forty-three years with<br />

B&M and also serves as an officer of the company.<br />

Tommy Valdez, a licensed journeyman<br />

electrician with forty-five years’ experience,<br />

supervises the <strong>El</strong>ectrical Services Division and<br />

is also an officer of the company. This division<br />

specializes in industrial and heavy commercial<br />

electrical work, including hi-tech variable<br />

drives and programmable controls.<br />

The Industrial Sales Division is a distributor<br />

for name brand products such as Siemans<br />

Motors and Controls, ABB/Baldor Motors and<br />

Drives, Eaton <strong>El</strong>ectric Controls, Harrington<br />

Cranes, Cone Drive, and several other lines.<br />

B&M gained international recognition in<br />

1991 during the Gulf War when the machine<br />

shop was selected as the motor repair station<br />

for the Patriot Missile’s auxiliary system.<br />

This honor, along with the trademark can of<br />

jalapeños, surely symbolizes a hot future for<br />

B&M Machinery Company.<br />

E L P A S O P A R T N E R S<br />

1 7 7



When Van Scott organized Textape<br />

Incorporated in 1987, his goal was for Textape<br />

to become the premier supplier of pressuresensitive<br />

tapes and allied materials to the<br />

Maquiladora Industry in Mexico. That<br />

objective was accomplished in less than seven<br />

years. Today, <strong>El</strong> <strong>Paso</strong> remains Textape’s<br />

headquarters for their eight subsidiaries;<br />

located in Texas and Mexico. They have<br />

become the undisputed industry leader for<br />

tapes, labels, custom die-cuts, “Fast Lane”<br />

seals, packaging materials and much more, in<br />

the Southwestern United States and in Mexico.<br />

Van had the unique experience of spending<br />

five years of his childhood in Japan during<br />

the occupation. His father was an Editor for<br />

the Army newspaper Stars and Stripes; later his<br />

father became a Judge, attached to the Judge<br />

Advocate General’s Corps of Eighth Army. After<br />

returning to the United States in 1951, Van<br />

attended high school in Marshall, Missouri.<br />

Immediately after graduating from Missouri<br />

Valley College, he was drafted by the Army,<br />

attended artillery OCS and after receiving a<br />

commission, was based at Fort Bliss, where<br />

he gained a diploma qualifying him as a<br />

“Hawk” Air Defense Officer. Then following<br />

“jump school” at Fort Benning, Georgia, he was<br />

assigned to an air defense battery in Germany.<br />

After being discharged in 1967, he saw an<br />

ad in the San Francisco Chronicle that read in<br />

bold letters: “Junior Military Officers With<br />

College Degrees.” Answering that ad resulted<br />

in his gaining a sales job with Permacel,<br />

which was the tape division of Johnson and<br />

Johnson. Van stayed with Permacel for fifteen<br />

years as a Regional Sales Manager for the<br />

Central U.S. Then he was offered an<br />

opportunity to become a part owner of<br />

Cortape in Ohio. “I was really happy with<br />

my job at Permacel, but I considered the<br />

opportunity to become the V.P., become an<br />

owner and to learn the tape converter trade;<br />

an opportunity too good to pass up.”<br />

During a sales trip to <strong>El</strong> <strong>Paso</strong> in 1987, Van<br />

was impressed with the dramatic growth that<br />

had occurred in <strong>El</strong> <strong>Paso</strong> (both in population<br />

and in infrastructure) since 1965 when he was<br />

stationed at Fort Bliss. He strongly suggested<br />

that his partner support the idea of opening<br />

a branch of Cortape in <strong>El</strong> <strong>Paso</strong>. His partner<br />

preferred that Van become president of<br />

Cortape in Ohio and that he forget about<br />

starting a branch in <strong>El</strong> <strong>Paso</strong>. Since they came to<br />

an impasse on this subject, Van sold his stock<br />

in Cortape, purchased a trailer, filled it with<br />

personal items and business related materials<br />

(mostly supplier manuals) and drove 1,700<br />

miles to <strong>El</strong> <strong>Paso</strong> to start Textape.<br />

Textape’s initial location was at 945<br />

Pendale Road in a new 5,000 square foot<br />

building. Van bought a folding table at Sam’s,<br />

which served as his desk. For the first three<br />

months he was “burning the candle at both<br />

ends” for seven days a week. After five years<br />

in the original building, Textape purchased<br />

two acres of land and built a 20,000 square<br />

foot building that, a few years later, was<br />

increased to 50,000 square feet.<br />

After three months in business, Van hired an<br />

inside coordinator, then within several more<br />

months, eight more were on the payroll. Once<br />

D I S C O V E R E L P A S O<br />


customers got used to receiving excellent<br />

quality, competitive pricing, accurate invoicing<br />

and on-time deliveries for their tape<br />

requirements; they began to call and ask that<br />

Textape handle additional products, such as<br />

tubing, sleeving, anaerobic adhesives, cable<br />

seals, etc. So Van would find a quality line not<br />

represented in this market and promote that<br />

line exclusively. That is not the case with tape;<br />

Textape has direct access to virtually any line<br />

of tape manufactured anywhere in the world.<br />

In addition to buying tape products from<br />

most of the domestic sources, Textape receives<br />

container shipments from around the world;<br />

they arrive at Textape/<strong>El</strong> <strong>Paso</strong> via the port<br />

at Long Beach, California, and at Mextape/<br />

San Luis Potosí via the port at Colima, Mexico.<br />

The success that Textape enjoyed in its<br />

early years was simply because most of the<br />

competition was—for whatever reason—giving<br />

their customers excuses for their almost<br />

constant failures to deliver; so when Textape<br />

“just did it,” the buyers began to prefer to work<br />

with Textape. Textape/<strong>El</strong> <strong>Paso</strong>, sells—to one<br />

degree or another—most of the maquilas in<br />

Juárez and they now have fully equipped<br />

branches (known as Mextape) in Tijuana,<br />

Mexicali, Juárez, Chihuahua, San Luis Potosí<br />

and Querétaro.<br />

In addition, Textape also has “Flexcraft”,<br />

a subsidiary that is a certified Minority<br />

Business Enterprise. Luis Gonzalez is the<br />

president of Flexcraft.<br />

Textape is now a second-generation family<br />

owned and operated business. Van’s son,<br />

Doug, established the company’s branch<br />

facility in McAllen, Texas following his<br />

graduation from Stephen F. Austin University.<br />

Doug now serves Textape as its president.<br />

Doug and his wife Shannon, have two<br />

children, Rylie six and Ryan twelve; providing<br />

hope for Van that Textape someday will<br />

become a third-generation business.<br />

After spending seven years in McAllen,<br />

developing that Textape facility, Doug returned<br />

to <strong>El</strong> <strong>Paso</strong>. He noticed that while Textape had<br />

grown dramatically, that growth had created<br />

some internal disconnect. “I realized that<br />

we had become too departmentalized and<br />

had outgrown the “PICK” System computer<br />

software that we were using.” After examining<br />

several software system providers, Doug<br />

decided that “Execontrol” offered the best<br />

system for Textape and its subsidiaries.<br />

Execontrol would not only improve Textape’s<br />

<strong>El</strong> <strong>Paso</strong> operation, but it would also bring the<br />

eight Textape subsidiaries a lot closer to<br />

headquarters, by allowing them direct access to<br />

information in “real time.” “Better connectivity<br />

E L P A S O P A R T N E R S<br />

1 7 9

with our branches has greatly improved our<br />

productivity at every location.”<br />

Four members of Textape’s staff have over<br />

100 years (combined) of service to Textape.<br />

They are: Production Manager Raul Puebla<br />

(28 years); Vice President Luis Gonzalez (27<br />

years); Shipping/Receiving Supervisor Eduardo<br />

Escandon (26 years) and Inventory Control<br />

Rene Ramirez (24 years). Textape relies on<br />

every discipline pulling their own weight; they<br />

have a “team dedicated to doing things right<br />

the first time.” They believe in both attention<br />

to detail and in having a sense of urgency. Most<br />

of their customer’s specifications are detailed;<br />

those specifications are followed to the letter.<br />

In addition to having seasoned personnel,<br />

Textape possesses many types of converting<br />

equipment, such as: single and dual mandrel<br />

slitters, loggers, rewind slitters, multi-station<br />

printers, die-cut presses and laminators. As<br />

a direct result of having $4 million available<br />

in raw material inventory, Textape’s salesmen<br />

can request and receive samples, for their<br />

customers, within a few hours.<br />

Textape has a flexographic division that<br />

was substantially enhanced with their purchase<br />

of “IPL” (Industrial Print and Label) in 2011.<br />

That acquisition increased their flexographic<br />

capabilities dramatically. Today they produce<br />

eight color labels and supply die-cuts, as wide as<br />

twenty-four inches. Not to mention that several<br />

former IPL employees have joined Textape and<br />

that former IPL customers have added Textape<br />

to their lists of qualified suppliers.<br />

Van also points to a unique element that<br />

has helped the company immeasurably over<br />

the years. He started amassing a wealth of<br />

information about the industry, when he started<br />

as a salesman with Permacel, forty-seven years<br />

ago. This collection of data is priceless and now<br />

fills “the library.” It is used throughout the day to<br />

find alternative products in order to provide<br />

customers with the best solutions available for<br />

their more demanding applications.<br />

Textape, and its employees, actively support<br />

many charitable and community organizations.<br />

Among these are the “Kids Excel” programs<br />

at Douglass <strong>El</strong>ementary School and Lundy<br />

<strong>El</strong>ementary School; KTEP Radio; KCOS TV;<br />

the Greater <strong>El</strong> <strong>Paso</strong> Chamber of Commerce<br />

and two orphanages in Juárez, Mexico.<br />

After building Textape into one of the<br />

largest firms in the industry, Van and Doug<br />

believe that faster growth can be achieved by<br />

franchising Textape. “Doug and I attended a<br />

course given at “UTEP” (University of Texas at<br />

<strong>El</strong> <strong>Paso</strong>) on franchising; we have been studying<br />

that approach for a couple of years and plan<br />

to implement the concept during 2016.”<br />

For more detailed information about Textape,<br />

check their website at: www.textape.com.<br />

D I S C O V E R E L P A S O<br />



POOLS<br />

Pete Harmonson’s love of the water<br />

prompted him to found Advanced Pools in<br />

1988. His vision was to build moderate-tohigh-end<br />

concrete swimming pools in <strong>El</strong> <strong>Paso</strong><br />

and Southern New Mexico. Since then, he<br />

has expanded to include commercial fiberglass,<br />

as well.<br />

Advanced Pools has a dedicated showroom<br />

where prospective clients can learn about, and<br />

see first-hand, the various types and styles of<br />

swimming pools the company can build. In<br />

2001 the company was nominated and selected<br />

as a member of The Master Pools Guild, the<br />

elite group of pool members worldwide with<br />

only 106 members. “Becoming a member of<br />

this group ascertains that support the ethics<br />

set forth by that organization. Maintaining<br />

the standards set by that group assures our<br />

customers of the quality they expect, deserve,<br />

and will receive from us,” says Harmonson,<br />

president. “The Master Pools Guild has honored<br />

us with numerous awards.”<br />

Commercial clients comprise the largest<br />

and most creatively-designed concrete pool<br />

requests. For example, a hotel may want a pool<br />

that is artistically designed to showcase its<br />

surroundings and provide a luxury feel to its<br />

guests. Homeowners may have an unusual<br />

space in mind for the pools. Advanced Pools<br />

will study the proposed location and, using<br />

computer assisted design (CAD) techniques,<br />

develop several different designs that would<br />

fit the locale. “That gives the homeowner or<br />

commercial client a variety of styles from<br />

which to choose,” says Harmonson. “Our<br />

showroom lets our clients know exactly what<br />

we build. We can show them how we can<br />

design their pool with three-dimension. They<br />

can select the type of material they want<br />

from tile-to-plaster. They can feel the samples<br />

to see which will work best for their needs.<br />

They can bring their plot plans or yard<br />

measurements from which we can work; or,<br />

we can set up an on-site consultation to take<br />

measurements and look at the area where they<br />

want their pool located,” he adds.<br />

By 2002 the company had grown to<br />

the point it added an award-winning designer<br />

and sales/marketing expert to pursue new<br />

industry trends, and superintendents of<br />

construction to oversee all pool installations<br />

for enhanced customer service and<br />

satisfaction. Advanced Pools is the most<br />

awarded pool company in the area, even<br />

appearing in three national publications.<br />

Harmonson says that, through the years,<br />

“Advanced has expanded to include IGUI<br />

fiberglass pools for its cost-conscious customers.<br />

In addition, as more people enjoy entertaining<br />

out-of-doors, the company now designs and<br />

builds extended living spaces with outdoor<br />

kitchens, grills, fire pits, pergolas, and more.”<br />

Advanced Pools is located at 3950<br />

Doniphan Drive in <strong>El</strong> <strong>Paso</strong> and on the Internet<br />

at www.advanced-pool.com.<br />

E L P A S O P A R T N E R S<br />

1 8 1




INC.<br />

D I S C O V E R E L P A S O<br />

182<br />

Land surveying, in one form or another,<br />

has existed since the beginning of recorded<br />

history. In fact, basic surveying has occurred<br />

since humans built the first large structures,<br />

quite possibly as early as 2500 BC. The<br />

prehistoric monument at Stonehenge, for<br />

instance, was probably surveyed with peg and<br />

rope geometry—not the special equipment<br />

that has made a surveyor’s work easier today.<br />

Surveying has seen many methods used<br />

since then, including the Egyptians’ use of<br />

a rope stretcher and simple geometry to<br />

re-establish boundaries after the floods of<br />

the Nile River. The Romans, however, were<br />

the first to recognize land surveyors as a<br />

profession, establishing the basic measurements<br />

under which the Roman Empire<br />

was divided, working from a tax register of<br />

conquered lands.<br />

Today, Land-Mark Professional Surveying,<br />

Inc. of <strong>El</strong> <strong>Paso</strong>, a minority-owned business,<br />

uses sophisticated electronic and computerized<br />

equipment to determine the terrestrial<br />

(or three-dimensional position of points and<br />

the distances and angles between them.)<br />

These points are on the surface of the<br />

Earth and are often used to establish land<br />

maps and boundaries for ownership, locations<br />

like building corners or the surface<br />

location of subsurface features, or other<br />

purposes required by government or civil<br />

law, especially in property sales.<br />

Land-Mark, founded in 1991, is one of the<br />

Southwest’s most dependable and financially<br />

equitable land surveying firms licensed in<br />

Texas, New Mexico, and Arizona. Providing<br />

excellent service and professional management,<br />

Land-Mark is one of the largest land<br />

surveying firms in the <strong>El</strong> <strong>Paso</strong> area.<br />

Like other land surveyors, Land-Mark’s<br />

eighteen employees work with elements of<br />

mathematics (geometry and trigonometry),<br />

physics, engineering, and the law. The<br />

company uses equipment like total stations,<br />

robotic total stations, global positioning<br />

systems (GPS) receivers, prisms, 3-D scanners,<br />

radios, handheld tablets, digital levels,<br />

and special surveying software. In fact, the<br />

technology age has enhanced the surveyor’s<br />

work, making it easier than it was with the<br />

peg and rope geometry.<br />

Larry L. Drewes is a Registered Professional<br />

Land Surveyor (RPLS) and, as such, provides<br />

liaison and coordination for private and government<br />

surveying contracts. As vice president<br />

of Land-Mark, he has a strong understanding<br />

of civil engineering principles, and more than<br />

thirty-four years of experience in all disciplines<br />

of land surveying and expertise with<br />

computer-aided drafting software (CAD). He<br />

is a past president and present director of<br />

Texas Society of professional Surveyors<br />

(TSPS) <strong>Paso</strong> del Norte Chapter.<br />

Kenneth (Bob) Kindle is another long-time<br />

employee with thirty-two years of experience<br />

under his belt in all phases of land surveying<br />

disciplines. He is a Registered Professional<br />

Land Surveyor in the state of Texas. Kindle is<br />

a member of TSPS <strong>Paso</strong> del Norte Chapter.<br />

Serving under the anchor of Land-Mark’s<br />

Registered Professional Land Surveyors are<br />

seven fully-equipped survey crews, of which<br />

three can be devoted to any new governmental<br />

or private surveying project. Land-Mark is fully<br />

automated; and each team member proposed<br />

for surveying contracts has worked on similar<br />

project; and, is highly qualified in delivering a<br />

sound product on time and within budget.<br />

Land-Mark team members have vast<br />

knowledge and experience in surveying<br />

projects that range from thousands to multimillion<br />

dollar constructions throughout the<br />

Southwest Region; and employ the highest<br />

standards of surveying principles according<br />

to Texas, New Mexico, and Arizona while<br />

maintaining timely delivery of jobs requested.<br />

The Land-Mark staff is relied upon for accuracy<br />

and its clients have total confidence in all<br />

completed work.<br />

Among the surveys Land-Mark performs<br />

are American Land Title Association (ALTA)<br />

surveys, which refer to land survey standards.<br />

It is a boundary survey prepared to a set of<br />

minimum standards that have been jointly<br />

prepared and adopted by the ALTA and<br />

the American Congress on Surveying and<br />

Mapping (ADSM), which includes topographic<br />

surveys. Together, they show improvements,<br />

easements, encumbrances, rights-of-way, and<br />

other items affecting the property in question.<br />

It is a valuable tool when purchasing or<br />

refinancing real estate. The ALTA survey is

frequently prepared for commercial properties<br />

and provides information to the title company<br />

to assist in insuring title to the land and<br />

improvements that have been made. It<br />

also provides the purchaser with valuable<br />

information that may assist with future plans<br />

for the property.<br />

Other Land-Mark surveys include boundary,<br />

topographic, state land surveys, improvement<br />

surveys, and aboveground and underground<br />

mining surveys; rights-of-way maps; metes<br />

and bounds descriptions; elevation certificates<br />

and construction staking. The company<br />

also works with subcontractors to perform<br />

aerial mapping, civil engineering design, and<br />

sub-surface utility engineering.<br />

Company qualifications include Registered<br />

Professional Land Surveyors in Texas,<br />

Licensed State Land Surveyors in Texas,<br />

Professional Land Surveyors in New Mexico<br />

and Arizona, pre-qualified with the Texas<br />

Department of Transportation, the <strong>El</strong> <strong>Paso</strong><br />

Water Utilities, and the City of <strong>El</strong> <strong>Paso</strong>.<br />

The staff is badged and has clearance with<br />

the General Services Administration (GSA),<br />

Fort Bliss, the <strong>El</strong> <strong>Paso</strong> International Airport,<br />

Western Refining, and Phelps Dodge.<br />

Land-Mark Professional Surveying maintains<br />

its integrity by keeping up-to-date with<br />

the latest equipment that enables the surveyors<br />

to work more efficiently with greater<br />

accuracy. In fact, it uses Trimble Global<br />

Position Systems (GPS), Leica Virtual GPS,<br />

robotic total stations, automatic levels,<br />

DL-102 Digital <strong>El</strong>ectronic Levels, Husky<br />

Data Collectors, two-way radios, and more.<br />

The up-to-date software systems include<br />

AutoCAD 2012, Micro Station, GEOPAK,<br />

SDMS, CAICE, EAGLE Point, and PACSOFT.<br />

Land-Mark’s humble beginnings in the<br />

garage of Larry and Sara Drewes, owners and<br />

founders, required innumerable hours of<br />

hard work, dedication, and sacrifice and<br />

many sleepless nights planning for a dream<br />

that, only by God’s grace, would one day<br />

became a reality. The couple is forever<br />

grateful to God, to their family, to their<br />

employees and clients for giving them the<br />

support needed to see this dream become<br />

a reality.<br />

E L P A S O P A R T N E R S<br />

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RESCUE<br />



D I S C O V E R E L P A S O<br />

184<br />

Rescue Ministries of Mexico is a 501 (c) 3<br />

not-for-profit organization whose mission is<br />

helping the less fortunate make better lives<br />

for themselves.<br />

Rescue Ministries of Mexico was founded in<br />

1988 by Pastor Guadalupe Varela de Páez as<br />

a Christian organization whose purpose is<br />

to provide shelter, food, clothing, education,<br />

and love to children, adolescents, adults and<br />

seniors who, otherwise, would have no place<br />

to call home. Rescue Ministries of Mexico is<br />

located in key cities of Northern Mexico; and<br />

has a sister organization—Vino, Trigo y Aceite.<br />

The organization’s mission is: To serve God<br />

and our community: The children, youth and<br />

adults who find themselves without God,<br />

home and family. Its vision is to provide a safe<br />

home for children, youth, adults, and the<br />

elderly; and its target is to strengthen the<br />

institution of the family; while its objective is<br />

to provide food, shelter, clothing, education,<br />

and basic medical assistance to people in<br />

need, and most of all, to announce the good<br />

news of our Lord Jesus Christ.<br />

In providing these necessities of life that<br />

are so often taken for granted by others,<br />

the Rescue Ministry provides an orphanage<br />

mostly for indigenous children in Madera,<br />

Chihuahua, men’s rescue with rehabilitation<br />

for alcohol and/or drugs, a home for the<br />

elderly in the beautiful mountains of Madera<br />

where they can receive medical, physical and<br />

spiritual support. A Teen Boys<br />

Shelter is a part of their daily<br />

challenge as well as an orphanage<br />

in Ciudad Juárez, Mexico.<br />

There are special educational<br />

and extra curricula activities for<br />

children that provides lessons in<br />

music, cooking, baking, English,<br />

animal husbandry, and farming,<br />

as well as computer training.<br />

Although the past few years<br />

have been turbulent for Mexico,<br />

God has provided and protected<br />

beyond what we could have imagined. “Fear<br />

not, for I am with you. Be not dismayed, for<br />

I am your God. I will strengthen you, I will<br />

uphold you with My righteous right hand.”<br />

(Isaiah 41:10)<br />

“As long as there is a need, we will keep<br />

striving to help those individuals around<br />

us,” says Larry Drewes, chairman, “know that<br />

those at Rescue Ministries of Mexico are<br />

being helped with food, shelter, medical care,<br />

and the training and spiritual care they want<br />

and need.<br />

“Through the generosity of people, we<br />

have been able to grow and expand the aid we<br />

provide. The calling closest to our hearts is<br />

helping children who find themselves without<br />

a family, as well as those who are at high risk.”<br />

“Donations and volunteerism make a difference—one<br />

that we can see—individual by<br />

individual,” adds Executive Directory Aurelio<br />

Páez. For additional information or find out<br />

how you can donate to Rescue Ministries of <strong>El</strong><br />

<strong>Paso</strong>, visit www.rescueministriesofmexico.org.

TOVAR<br />


In October 2008, the United States saw the<br />

failure of major financial institutions, driving the<br />

country into an economic crisis. That was no<br />

match for husband and wife team of fourteen<br />

years, David and Noemi Tovar. The couple had<br />

just embarked on the launch of Tovar Printing,<br />

Inc., a start-up company rooted in a sixty-plus<br />

year family tradition of printing.<br />

David’s grandfather, Jose Ruiz, and Jose’s<br />

brother, Jesus, started Ruiz Brothers Printing Co.<br />

in 1947 on Alameda Avenue. The name later<br />

changed to Jose Ruiz Printing, where Jose and<br />

his daughters, Alicia, Rosario, and <strong>El</strong>ena, ran the<br />

company until Jose’s passing in 1985. Rosario<br />

and husband, Don, have also owned Correll<br />

Printing, Inc. on Airway Boulevard since 1984.<br />

<strong>El</strong>ena manages Correll’s books, as she has for<br />

Tovar Printing since its inception. She is also<br />

the first friendly face you will see when you<br />

visit Tovar Printing.<br />

David grew up in his grandfather’s shop,<br />

becoming his apprentice when he was just a<br />

little boy of eight, and eventually spent a<br />

combined twenty-three years in the printing<br />

business in <strong>El</strong> <strong>Paso</strong>.<br />

Noemi, who had familiarized herself with the<br />

printing industry during a stint at a print shop<br />

while in college, took a more indirect turn in<br />

helping to build the foundation of her family’s<br />

dream. After earning a bachelor of business<br />

administration with a major in computer<br />

information systems from UTEP, Noemi worked<br />

in information technology and pharmaceutical<br />

sales. Her experience was a beneficial asset in<br />

starting and running a business.<br />

After the U.S. economic crisis, banks were<br />

not eager to lend money, but the tenacious<br />

couple, including a very pregnant Noemi,<br />

would not take “no” for an answer. Ten months<br />

and nine banks later, the couple got their loan.<br />

They left the security of their respective jobs,<br />

and the two opened the doors to Tovar Printing,<br />

Inc., in a rented warehouse on Wallenberg Drive<br />

on <strong>El</strong> <strong>Paso</strong>’s West side.<br />

With a then seven year old and four month<br />

old in tow, the family spent many nights at<br />

the shop. The kitchen played triple-duty as<br />

nursery, playroom, and breakroom. The staff<br />

of four (David and Noemi included) was kind<br />

enough to take their lunch after the baby<br />

woke from her nap.<br />

Only five years after starting their<br />

company, the Tovars, with their now staff of<br />

nine, moved to their very own building at<br />

1230 Texas Avenue, just blocks from where<br />

Jose’s shop once stood. They continue a family<br />

tradition in high-quality printing coupled<br />

with personalized solutions and excellent<br />

customer service.<br />

Tovar Printing, Inc., is a full-service,<br />

commercial printer, offering offset and digital<br />

printed media.<br />

<br />

Above: Current location of Tovar Printing,<br />

Inc., 1230 Texas Avenue.<br />

Below: Original location of Jose Ruiz<br />

Printing Co., 3409 Alameda Avenue.<br />

E L P A S O P A R T N E R S<br />

1 8 5

MNK<br />


D I S C O V E R E L P A S O<br />

186<br />

MNK Architects, Inc., well-respected, locally<br />

owned full service architectural firm founded<br />

in 1985 by Mervin Moore, has thrived by<br />

continuously providing exceptional professional<br />

services and design through proven strategies<br />

and techniques developed over thirty years.<br />

Their repeat clients are a testament to their<br />

excellent customer service.<br />

Mervin, a visionary architect and savvy<br />

business man, attracted highly talented and<br />

skillful people. In 1992 the firm changed its<br />

name to Moore Nordell Kroeger Architects, Inc.<br />

to reflect the addition of the two new principals,<br />

Leonard Nordell and Rodney Kroeger. Nordell’s<br />

prime focus would be on construction<br />

administration and Kroeger on design and<br />

business development. Mervin proved his<br />

acumen once again by recruiting Renee Jimenez<br />

in 2005. She dedicated a significant amount of<br />

her time to furthering the green building<br />

movement in <strong>El</strong> <strong>Paso</strong> and spearheading the<br />

creation of <strong>El</strong> <strong>Paso</strong>’s U.S. Green Building Council<br />

Chapter, the Chihuahuan Desert Chapter.<br />

In 2009, Jimenez became a principal and in<br />

2012 was elected president. Jennifer Matthews<br />

joined MNK shortly thereafter and serves as first<br />

vice president. She brings a different perspective<br />

through her work as a former facilities manager<br />

and owner’s representative for several local<br />

governmental agencies.<br />

In 2013 the firm changed its name to MNK<br />

Architects, Inc. to reflect the current corporate<br />

structure and leadership. MNK, a womenowned<br />

small business and HUB certified firm, is<br />

making new strides and is responsible for many<br />

new and exciting projects that are helping to<br />

revitalize this community. Miguel Hernandez<br />

was elevated to the position of Associate<br />

Principal in 2014, after being with the firm for<br />

almost ten years. In the same year, Jimenez and<br />

Matthews, along with a third partner, purchased<br />

a new building on Eubank Court, which they<br />

designed as MNK’s new collaborative office<br />

space, moving in December 2014.<br />

Over the years, each principal of MNK has<br />

been an active supporter of community and<br />

charitable organizations. A partial list of these<br />

organizations include the <strong>El</strong> <strong>Paso</strong> Community<br />

College Foundation, Greater <strong>El</strong> <strong>Paso</strong> Chamber<br />

of Commerce, World Trade Center <strong>El</strong> <strong>Paso</strong>/<br />

Juárez, Leadership <strong>El</strong> <strong>Paso</strong>, the Rotary Club of<br />

<strong>El</strong> <strong>Paso</strong>, Ronald McDonald Charities, and the<br />

Boys & Girls Clubs of <strong>El</strong> <strong>Paso</strong>. Members of<br />

the firm have also been active in the AIA <strong>El</strong> <strong>Paso</strong><br />

Chapter, Texas Society of Architects and the<br />

American Institute of Architects.<br />

From the beginning, MNK’s noteworthy<br />

projects have served as landmarks, and<br />

brightened the landscape throughout the<br />

region. Clients have looked to MNK for creative<br />

design solutions that are elegant, and practical.<br />

One of the first examples is the Sergeants Major<br />

Academy, which implemented sustainable<br />

design. Continuing to be at the forefront of<br />

sustainability, MNK has achieved three LEED<br />

certified projects with the <strong>Paso</strong> del Norte Port of<br />

Entry paving the way as the first LEED certified<br />

project in the region.<br />

The firm’s diverse portfolio includes projects<br />

in healthcare, education, recreation, religious,<br />

industrial, commercial and military fields. The<br />

services provided by MNK are as diverse and<br />

complex as the individual project requires. In<br />

addition to basic architectural services, MNK<br />

provides such specialized services such as<br />

pre-design, facility assessments and feasibility

studies, urban planning, renovations and<br />

alterations, space planning and interior design,<br />

construction administration, and LEED<br />

consulting services. Throughout the development<br />

of each project, MNK works diligently in<br />

guiding their clients. Each project is delivered<br />

with the latest technology, and team familiar<br />

with implementing it. MNK remains in the<br />

forefront of technology following Mervin’s lead<br />

of being the first firm in <strong>El</strong> <strong>Paso</strong> to create<br />

Construction Documents using computer<br />

aided design. Now the firm is committed to the<br />

use of Revit, the leading software that provides<br />

Building Information Management (BIM) in<br />

the production of construction documents.<br />

As soon as you arrive in <strong>El</strong> <strong>Paso</strong> you are in<br />

MNK's Architecture, an architecture that was<br />

created by Kroeger starting in 1991, where the<br />

current principals continue to work to this day.<br />

In the last several years, MNK has designed<br />

some of the first facilities of their types to<br />

be seen in the area. Memorable designs and<br />

experiences have been created, hitting a home<br />

run with the design of the City of <strong>El</strong> <strong>Paso</strong>’s<br />

AAA Baseball Stadium. Their design is a venue<br />

of exploration at the City of <strong>El</strong> <strong>Paso</strong> Museum of<br />

History Digital Wall. MNK’s work is a fortress<br />

of comfort at the <strong>El</strong> <strong>Paso</strong> Children’s Hospital and<br />

University Medical Center of <strong>El</strong> <strong>Paso</strong>.<br />

MNK’s proven process for delivering successfully<br />

completed projects includes planning,<br />

managing the project team, developing project<br />

parameters and project execution, which results<br />

in a building that is completed on time and<br />

on budget. MNK is proud of its history and<br />

continues to grow and develop new talents. The<br />

primary focus of MNK’s work is in the <strong>El</strong> <strong>Paso</strong><br />

southwest area and is licensed to practice<br />

throughout Texas, New Mexico and Arizona.<br />

Jiménez, Matthews, Hernandez, and their<br />

team of experienced professionals are committed<br />

to continuing the firm’s reputation of serving<br />

its clients with distinction. Their motto is:<br />

“Your Vision, Delivered.”<br />

E L P A S O P A R T N E R S<br />

1 8 7



<br />

Above: Left to right, Richard and Lawrence<br />

De La Torre and Jose Manuel Canizales.<br />

Below: Clowe & Cowan co-founder<br />

Frank Clowe, 1922.<br />

Bottom: Clowe & Cowan co-founder<br />

John Cowan, 1922.<br />

D I S C O V E R E L P A S O<br />

188<br />

Clowe & Cowan of <strong>El</strong> <strong>Paso</strong>, LLC, serves<br />

industrial and municipal markets in southwest<br />

Texas, New Mexico, and the Republic of<br />

Mexico. It represents several leading manufacturers<br />

of municipal water, wastewater<br />

and industrial technologies. The company is<br />

a manufacturers’ representative and stocking<br />

distributor of quality products for industrial,<br />

mining, municipal and construction markets.<br />

These products include pumps (of various<br />

sizes and needs), filtration, flow meters, piping<br />

and valves for flow control.<br />

The company was founded in 1922 in<br />

Amarillo, Texas, by two men of true pioneer<br />

character, Frank Clowe and John Cowan.<br />

These men had a driving ambition to succeed<br />

and were committed to the welfare of their<br />

employees, customers, friends and the community<br />

in which they resided.<br />

The company began as a stocking distributor<br />

of industrial supplies related to water<br />

and wastewater equipment. As the company<br />

grew, other lines were added, to include pipe,<br />

valves, fittings, hand power tools and pumps<br />

for the targeted industries. Clowe and Cowan<br />

expanded its growth and distribution center<br />

from Amarillo, Texas, to Lubbock in 1923.<br />

The following years saw expansion to<br />

Roswell, New Mexico in 1940, <strong>El</strong> <strong>Paso</strong>, Texas<br />

in 1967, and Las Cruces, New Mexico in<br />

1982. It went international in 1993 to<br />

Chihuahua, Mexico. In its early days, the<br />

company provided basic and efficient services<br />

by providing wholesale value-added<br />

goods, along with service to all types of<br />

industries involved in the municipal water<br />

and wastewater markets.<br />

The opening of the Clowe & Cowan<br />

branch in <strong>El</strong> <strong>Paso</strong> in 1967 was followed six<br />

years later by the incorporation of Clowe &<br />

Cowan of <strong>El</strong> <strong>Paso</strong>, Inc., in 1973. The year<br />

1982 brought the establishment of a<br />

subsidiary in Las Cruces, New Mexico. The<br />

Las Cruces store was sold in 1993. In 1973,<br />

Joe Merriman, a native of Amarillo, relocated<br />

his family to <strong>El</strong> <strong>Paso</strong>. Prior to moving,<br />

Merriman was a successful businessman with<br />

a career at Rexnord Power Transmissions.<br />

He brought to Clowe & Cowan a strong<br />

work ethic, a positive strength of character<br />

(anchored in his keeping in touch with his<br />

faith) that provided the ability to manage a<br />

growing business. Stockholder and President<br />

Merriman died in 1988.<br />

By purchasing majority shares in the<br />

company, Art De La Torre became principal<br />

stockholder at Clowe & Cowan and acquired<br />

the title of president. He was born and raised<br />

in <strong>El</strong> <strong>Paso</strong>, Texas. His professional career<br />

began with the locally owned and operated<br />

company of C. L. North. While at C. L. North,<br />

he learned about the industry, which he<br />

brought with him to Clowe & Cowan when<br />

he joined the company under Merriman’s<br />

tenure. With the industrial knowledge he had<br />

acquired, Art began his direct, no-nonsense<br />

approach to the steerage of the company.<br />

In 1997 the stockholders approved minority<br />

stock purchases by the employees of<br />

proven service and longevity. In accordance<br />

with this program, sons Richard and Lawrence<br />

De La Torre were able to purchase significant<br />

interest in the company. The year 2010<br />

brought Art’s decision to retire. The eldest<br />

son Rick, successfully put into motion the<br />

lucrative purchase of Clowe & Cowan by the<br />

holding company of Montage Capital Partners<br />

of Scottsdale, Arizona. This purchase enabled

a financially solid retirement for<br />

Art to enjoy for many years with<br />

his wife, Nena.<br />

Rick and Larry, along with<br />

devoted/invested employees, continue<br />

to operate and grow Clowe &<br />

Cowan of <strong>El</strong> <strong>Paso</strong>. Utilizing the<br />

original principles put into place<br />

by its founders that incorporated a<br />

simple, yet sincere tenacity to succeed<br />

for the welfare of their many<br />

loyal employees, customers, family<br />

and friends. Clowe and Cowan<br />

(1993) opened its first international<br />

office in the Republic of Mexico,<br />

Grupo C y C de Mexico, S.A. de<br />

C. V. in Chihuahua, followed by<br />

a second office in Ciudad Juárez.<br />

In 2007, Clowe & Cowan acquired<br />

a small service company, EPAC,<br />

which was renamed <strong>Paso</strong>-Tex.<br />

General Manager Leo Effenberger<br />

and his son-in-law Greg Fogel<br />

operate this company, which provides<br />

custom fabricated products<br />

and integration of specialty valves.<br />

Along with actuators for flow<br />

control for pipelines serving the<br />

petroleum, mining, municipal and<br />

refining sectors in the industry.<br />

In December 2012, North Star<br />

Capital of Minnesota, invested in<br />

the growth of Clowe & Cowan,<br />

with the objective to provide valueadded<br />

growth, enabling further<br />

expansion of company resources.<br />

Clowe & Cowan of <strong>El</strong> <strong>Paso</strong> is located at<br />

11221 Rojas Drive. There is an average of twenty-seven<br />

full time employees. Prior to 2010,<br />

employee tenure was approximately twentyeight<br />

years. Subsequent retirements and the<br />

addition of young professional talent has lowered<br />

this figure, but employee turnover remains<br />

minimal for a company of this size. The company<br />

and its employees support the following<br />

community organizations: The Boys and Girls<br />

Club of <strong>El</strong> <strong>Paso</strong>, Life Ministries, USA-Mexico<br />

joint venture orphanage and is a contributor to<br />

the University of Texas at <strong>El</strong> <strong>Paso</strong>. Internships<br />

are now being made available to students in the<br />

Engineering Department at UTEP.<br />

Clowe & Cowan continues to maintain<br />

a customer base in the United States and<br />

Mexico. These customers are composed<br />

of municipal water and wastewater, industrial,<br />

mining, contractors and commercial<br />

entities. The company’s area of influence<br />

includes Texas, New Mexico, Arizona, the<br />

Republic of Mexico and select clients in<br />

Central America.<br />

Our founders—Frank Clowe and John<br />

Cowan—would be proud of the fact that<br />

2015 brings in ninety-three years of operation<br />

for the company they started with<br />

dreams and determination. To all who have<br />

contributed, we thank you.<br />

<br />

Top: Clowe & Cowan of <strong>El</strong> <strong>Paso</strong>, LLC<br />

office staff.<br />

Above: Clowe & Cowan of <strong>El</strong> <strong>Paso</strong>, LLC<br />

service division.<br />

E L P A S O P A R T N E R S<br />

1 8 9

CENTURY 21<br />


<br />

Above: Left to right, Randy and<br />

Allard Driggers.<br />

D I S C O V E R E L P A S O<br />

190<br />

When Allard “Al” P. Driggers founded his<br />

company in 1974, he knew he wanted the<br />

business to succeed; but, he probably would<br />

not have been prepared for the success it has<br />

claimed some forty years later. He was an<br />

astute and capable man who believed in<br />

honesty in every aspect of his business.<br />

“Don’t lie, don’t cheat, don’t steal, and don’t put<br />

up with those who do,” he was known to say.<br />

While the man who had the idea and laid<br />

the groundwork for the full-service realty<br />

company died in 2006, his family has carried<br />

on his legacy to make the company, now<br />

known as Century 21 APD Associates, a<br />

nationally-recognized real estate agency.<br />

Much of that acclaim can be attributed to<br />

the firm’s mission statement: We provide<br />

honest, trustworthy real estate advice to serve<br />

<strong>El</strong> <strong>Paso</strong> and the surrounding communities.<br />

When Al formed the company, he invited<br />

personal friends, and some with whom he<br />

served in the Army, to join him. By December<br />

the following year, the agency had grown to<br />

twenty agents. He served as president and<br />

CEO until 1984. His wife, Trella, joined the<br />

company in 1975; and his son, A. R. “Randy”<br />

Driggers joined it three years later as a<br />

licensed salesperson.<br />

Al’s goal of providing the best possible<br />

customer service prompted him to buy<br />

the first Century 21 franchise in <strong>El</strong> <strong>Paso</strong> in<br />

1976. It is a local company, still owned and<br />

operated by an <strong>El</strong> <strong>Paso</strong> family with deep roots<br />

in the community it serves. The combined<br />

experience of its ten staff members and sixty<br />

REALTORS ® totals more than 130 years.<br />

Randy bought the company from his<br />

father in 1984, and replaced him as president<br />

and CEO, expanding the company three<br />

times since its first location at 6207 Montana<br />

Avenue. He, along with his highly capable<br />

management team, has continued to lead<br />

the company since then. The company<br />

has grown in agent population, staff, and<br />

company services. In addition, to residential<br />

new homes and resale buying and selling,<br />

other services include property management<br />

(with approximately 800 rental properties<br />

including homes and apartments), a relocation<br />

department, land department, and a<br />

commercial sales department.<br />

For more than forty years, Century 21 APD<br />

Associates, has served the City of <strong>El</strong> <strong>Paso</strong> and<br />

surrounding area, helping first-time home<br />

buyers realize their dream of home ownership,<br />

and providing investors the opportunity<br />

to buy and sell real estate to achieve their<br />

financial goals. In fact, the company offers<br />

classes for first-time home buyers, and<br />

encourages them at time of sale, to schedule a<br />

time for a class.<br />

Being a local company from the beginning<br />

has enabled the agency to have firsthand<br />

knowledge of the area, as well as the<br />

residential and commercial changes that have<br />

taken place within the area’s population and<br />

corporate growth. They are familiar with<br />

the school districts and can offer advice to<br />

parents when relocating or renting. Agents<br />

also have a clear take on the sites available<br />

within a potential-owner’s price or financing<br />

range. This all adds up to Al’s original idea<br />

of the importance of longevity within the<br />

community. Century 21 APD also participates

in the Easter Seal campaign in cooperation<br />

with the corporate Century 21.<br />

Century 21 APD is a turn-key real estate<br />

brokerage firm where its staff assists buyers,<br />

sellers, renters, and landlords<br />

with all their commercial and/<br />

or residential real estate needs.<br />

It has sold over $1.5 billion<br />

worth of real estate in the <strong>El</strong> <strong>Paso</strong><br />

marketplace and closed over<br />

14,000 transactions since the<br />

shingle was hung on the door.<br />

Throughout its history,<br />

Century 21 APD has been recognized<br />

by Century 21 Corporate<br />

for multiple awards. Among<br />

them is the top company in closings<br />

in the Southwest Region<br />

multiple times. In 2006, it was<br />

ranked the third company in the<br />

United States by closings. In addition,<br />

it has earned over forty<br />

Centurion Awards for providing<br />

outstanding customer service to<br />

clients. In 2014, it received the<br />

Torch Award for having an A-plus<br />

rating with the Better Business<br />

Bureau for forty consecutive<br />

years. The growing agency increased its space<br />

by moving into headquarters at 6601 Montana<br />

Avenue. Additional information is available at<br />

www.century21apd.com.<br />

E L P A S O P A R T N E R S<br />

1 9 1

Above: Georgia Pacific Building, Vesta,<br />

Toluca Mini Park.<br />

Below : The Sun Metro Transit Operations<br />

Center (TOC).<br />


When ECM International CEO Tomas<br />

Cardenas, P. E. founded the <strong>El</strong> <strong>Paso</strong>-based<br />

company in 1983, his vision was to establish<br />

a construction consultation company that<br />

put the interest of its clients before its own.<br />

This selfless philosophy has certainly worked<br />

to the benefit of ECM, which has grown<br />

to become one of the largest engineering<br />

consulting firms on the U.S.-Mexican border.<br />

ECM provides a full range of project<br />

delivery services for many types of projects<br />

and clients. From industrial, commercial, and<br />

institutional buildings, to land development<br />

and infrastructure projects, ECM’s proven<br />

management methodologies and experience<br />

help deliver construction projects faster,<br />

better and more cost effectively by facilitating<br />

communication and solving problems before<br />

they impact the job.<br />

ECM caters to a broad range of companies<br />

in the private and public sectors with the<br />

aspiration of assisting in setting up highquality,<br />

cost-efficient and well-functioning<br />

operations. The company excels on sophisticated<br />

and high-profile industrial projects,<br />

such as those for the automotive, aerospace,<br />

electronics, food and beverage manufacturing,<br />

and pharmaceutical industries. Over the past<br />

thirty years, the company has continually<br />

expanded its client base to offer specialized<br />

services to the city, county and federal<br />

governments as well as education, healthcare<br />

and private clientele.<br />

ECM has completed more than 80 million<br />

square feet of facilities, valued in excess of<br />

$10 billion (U.S.). It has demonstrated its<br />

expertise on a variety of projects throughout<br />

the southwestern United States, as well as<br />

in Mexico, Central America, Canada and the<br />

United Kingdom.<br />

According to Cardenas, the key attribute that<br />

sets ECM apart from others is its capability to<br />

take a project from conception to completion.<br />

“We’re known as a project delivery company,”<br />

he asserts. The firm employs registered<br />

architects and civil, electrical and mechanical<br />

engineers, as well as estimators, inspectors<br />

and field project management personnel.<br />

In addition, its management team has close<br />

to 500 years of experience, collectively.<br />

ECM’s largest projects to date is the $4.5<br />

billion expansion of Fort Bliss in Texas, now<br />

the fastest-growing U.S. Army installation in<br />

the nation. Fort Bliss and the nearby White<br />

Sands Missile Range in New Mexico will be<br />

the center of the Army’s most significant<br />

modernization program, Future Combat<br />

System. This combat unit is commissioned to<br />

evaluate and test cutting-edge technology.<br />

D I S C O V E R E L P A S O<br />


To accommodate the vast increase in<br />

troops, which were expected to be as many<br />

as 24,000—a number of construction projects<br />

were completed, including new barracks,<br />

dining facilities, headquarters buildings,<br />

vehicle maintenance shops, ammunition<br />

storage facilities and equipment parking<br />

areas. “We, along with our management<br />

teams, were responsible for getting those<br />

projects bid and built,” Cardenas says.<br />

Meanwhile, ECM’s Mexico division is<br />

booming. “The Mexican market is going to<br />

continue to develop and grow the automotive,<br />

aerospace, and consumer electronics<br />

markets in Mexico.” Cardenas notes. “In the<br />

late 1980s, there was still a lot of assembly<br />

being done in Mexico and the assembled<br />

products were delivered back to the parent<br />

company. Since the North American Free<br />

Trade Agreement (NAFTA) ended, Mexico<br />

has become much more of a manufacturing<br />

country, and the building projects have gone<br />

from a warehouse type of assembly to really<br />

sophisticated manufacturing facilities.<br />

“Expanding its presence in the Mexican<br />

construction market will be an ongoing<br />

endeavor for ECM, as it has established and<br />

nurtured relationships with International<br />

clients since the company’s inception,”<br />

Cardenas says. One of ECM’s major clients<br />

is Mexican developer Vesta, which selected<br />

ECM to serve as construction manager of<br />

Mexico’s first aerospace park. The 200 acre<br />

park in Querétaro, Mexico, is being developed<br />

primarily for Canadian manufacturer<br />

Bombardier, for the manufacture and assembly<br />

of the Lear 85 jet.<br />

In 2013, ECM opened a new office in<br />

San Marcos, Texas, to accommodate the<br />

central Texas market. “We’re looking at this<br />

as a growth opportunity and an opportunity<br />

to serve a new customer base,” Cardenas<br />

remarks. “We feel that’s where a lot of the<br />

near-term growth is going to be.”<br />

Much of ECM’s success is founded on its<br />

mission statement: “ECM will be a benchmark<br />

of excellence in the fields of program,<br />

project, and construction management. This<br />

excellence is achieved by thoroughly understanding<br />

our clients, and what our clients<br />

want; professionally communicating the<br />

needs of our clients to all those involved<br />

in the process; and equitably managing a<br />

process and team that delivers a product<br />

that exceeds our client’s expectations. We are<br />

your advocate.”<br />

Currently, ECM has thirty-six employees<br />

and contractors in its three market sectors—<br />

<strong>El</strong> <strong>Paso</strong>, San Marcos, and Mexico. The<br />

company’s main office is at 404 Executive<br />

Center Boulevard in <strong>El</strong> <strong>Paso</strong> and a branch<br />

office is located in San Marcos, Texas.<br />

Cardenas feels an unwavering commitment<br />

to customer service has been one of the keys<br />

to ECM’s success. “We really do focus on<br />

client satisfaction,” he maintains. “We have<br />

had opportunities to grow in certain areas<br />

in the past and decided not to because we felt<br />

it might diminish the quality of the services<br />

we deliver to our clients. Our principals<br />

are involved in all our projects. In order to<br />

do that and maintain the quality control<br />

and value that we provide, we have made a<br />

concerted effort to grow prudently.”<br />

<br />

Above: The <strong>El</strong> <strong>Paso</strong> International Airport<br />

Consolidated Rental Car Agency Complex<br />

(ConRAC).<br />

Below: The Cardwell Collaborative of the<br />

Medical Center of the Americas Foundation.<br />

E L P A S O P A R T N E R S<br />

1 9 3


solutions that solved their problems, one of<br />

his many success stories through the years.<br />

Fernando modeled to Nicole that with<br />

hard work and determination, the sky is the<br />

limit; and, as a six year old, she glimpsed<br />

entrepreneurism selling fashion jewelry for<br />

her grandmother earning a commission of<br />

candy or her favorite Mexican food—two<br />

things she loved. A few years later, she went<br />

on to become a top ten Girl Scout cookie<br />

seller in <strong>El</strong> <strong>Paso</strong>.<br />

Growing up, she admired her mother and<br />

father’s work ethics and listened to her father<br />

talk about his daily challenges in the<br />

packaging business. She shared his work<br />

ethic and entrepreneurial spirit; and, often<br />

talked about starting a business together<br />

when she was older. Drawing upon his<br />

experience and her double major in<br />

marketing and management from the<br />

University of Texas at <strong>El</strong> <strong>Paso</strong>, they did just<br />

that! With a leap of faith, they founded<br />

American Packaging and Supply, Inc. on<br />

November 1, 2001, shortly after the terrorist<br />

attacks on 9/11.<br />

<br />

Above: Fernando R. Grado, founder, with<br />

daughter Nicole M. Grado, featured in a<br />

story in the <strong>El</strong> <strong>Paso</strong> Times after being<br />

named as the 2005 “Regional Minority<br />

Supplier/Distributor of the Year” by the U.S.<br />

Department of Commerce and the MBDA.<br />


Right: Nicole M. Grado, president of<br />

American Packaging and Supply, Inc., with<br />

a wide variety of custom and commodity<br />

packaging products.<br />

D I S C O V E R E L P A S O<br />

194<br />

A special father-daughter bond between<br />

Fernando Grado and his only child, Nicole,<br />

prompted the idea of starting a business<br />

together. Fernando had thirty-four successful<br />

years of experience in the packaging industry<br />

where he was in sales and management, so it<br />

made sense to capitalize on his expertise.<br />

Fernando began his career by selling fine<br />

papers in the paper industry. He started in<br />

the office by taking orders over the phone<br />

and quickly worked his way into outside<br />

sales, moving up the corporate ladder and<br />

later into management. Being a natural<br />

problem-solver, he gained experience by<br />

creating and designing many packaging<br />

solutions for customers with issues of<br />

damaged products, due to insufficient<br />

packaging concepts. He developed fourteen<br />

special packaging solutions for Mary Kay<br />

Cosmetics, where their cream-based products<br />

were turning dark without a known reason.<br />

He quickly discovered the issue and sat down<br />

with Mrs. Kay to redesign proper packaging<br />

Nicole, now president of the minority,<br />

woman-owned business, says, “Our plans for<br />

American Packaging and Supply, Inc. were<br />

extensive, but there were many hardships in<br />

the early days. At one time, we contemplated<br />

closing our doors,” she said. “Anyone going<br />

into business can expect normal hardships<br />

of starting a business, but ours was<br />

compounded with the tremendous economic<br />

impact our country faced after the tragic<br />

events of 9/11.” She tells how at one point,<br />

they owed $85,000 and only had $1,700 in<br />

the bank. “However, giving up was not an

option and with God’s provision, we pushed<br />

through the hardships and the business<br />

began to flourish. Our business is now<br />

considered a leader in the packaging industry<br />

with expertise in custom packaging concepts,<br />

design, distribution, warehousing, and<br />

assembly,” she adds.<br />

American Packaging and Supply, Inc.<br />

specializes in wholesale, custom and<br />

commodity packaging products and offers<br />

competitive pricing with excellent customer<br />

service. It provides solutions for hard-tosolve<br />

packaging problems with emphasis on a<br />

wide variety of storing, moving, and shipping<br />

supplies such as corrugated boxes, die-cut<br />

foam, plastic bags, bubble wrap, tape and<br />

pallets, to handle even the most complex<br />

requirements. They form an alliance with<br />

customers to help eliminate the need to<br />

assemble or warehouse packaging items,<br />

which leaves more time and room for<br />

customers to focus on growing their business.<br />

The company’s mission is “To be the premier<br />

packaging supplier in the Southwest by<br />

partnering with our customers to deliver the<br />

highest quality products through a commitment<br />

to excellence, superior customer service,<br />

competitive pricing, and on-time delivery.”<br />

Today, American Packaging and Supply,<br />

Inc. is a multimillion dollar company with<br />

a combined longevity of more than sixty<br />

years in the packaging industry, serving a<br />

broad range of customers that include the<br />

automotive, construction, food, government,<br />

manufacturing, maquiladora, and medical<br />

industries. Its unique customer-oriented<br />

philosophy has allowed them to enjoy steady<br />

growth in a highly competitive industry.<br />

Nicole says the company looks forward to<br />

continued growth as it has expanded into a<br />

25,000 square foot facility that will provide<br />

new business opportunities, allowing it to<br />

add new products, stock additional inventory,<br />

and venture into the manufacturing of its<br />

own products. “Customer service and the<br />

development of strong, consistent relationships<br />

is our main goal. Our philosophy is that our<br />

customers are family, and we will go the extra<br />

mile to make sure they receive special care.<br />

We consider the company a ‘one-stop-shop’<br />

so that customers eliminate the headaches of<br />

dealing with multiple suppliers.” The company<br />

provides Just-in-Time (JIT) warehousing of<br />

products for customers with no handling fees,<br />

free test samples, and volume discounts with<br />

no minimums.<br />

American Packaging and Supply, Inc. has<br />

received many accolades through the years to<br />

include being named the 2005 “Regional<br />

Minority Supplier/Distributor of the Year”<br />

by the U.S. Department of Commerce<br />

and Minority Business Development Agency;<br />

2012 Best of <strong>El</strong> <strong>Paso</strong> Award; 2012<br />

Entrepreneurial Spirit Award by the <strong>El</strong> <strong>Paso</strong><br />

Hispanic Chamber of Commerce; 2013<br />

Excellence Award featured in Package Printing<br />

magazine; 2013 and 2014 <strong>El</strong> <strong>Paso</strong> Times<br />

Honor Roll of Leading Firms; 2012 and 2013<br />

Top 500 Hispanic Businesses; and was<br />

recognized as one of the 2014 Top 100<br />

Fastest Growing Hispanic Businesses in the<br />

country by Hispanic Business magazine.<br />

Located at 3324 Durazno Avenue in <strong>El</strong><br />

<strong>Paso</strong>, additional company information can be<br />

found at www.americanpackagingusa.com or<br />

by calling 915-771-8052.<br />

<br />

American Packaging and Supply, Inc.<br />

located at 3324 Durazno Avenue in<br />

<strong>El</strong> <strong>Paso</strong>, Texas.<br />

E L P A S O P A R T N E R S<br />

1 9 5

WYLER<br />


WORKS, INC.<br />

When industrial repair services are needed<br />

quickly, businesses in West Texas and Southern<br />

New Mexico know they can rely on<br />

Wyler Industrial Works, Inc. Wyler is in the<br />

business of helping companies through<br />

almost any emergency, from start to finish,<br />

and almost every local commercial entity is<br />

a potential customer.<br />

Wyler Industrial Works provides industrial<br />

repair and custom fabrication to keep industry<br />

moving with a minimum of down time.<br />

With boiler, welding, machine, line boring,<br />

commercial gas line and pressure piping<br />

divisions—plus a backflow certification<br />

division—Wyler is ready to help its customers<br />

through almost any emergency.<br />

Wyler also has an ‘R’ stamp issued by<br />

the National Board of Boiler and Pressure<br />

Vessel Inspectors and a ‘PP’ Certificate of<br />

Authorization issued by the American Society<br />

of Mechanical Engineers for the fabrication<br />

and assembly of pressure piping.<br />

The roots of this unique company go<br />

deep, all the way back to the 1880s and a<br />

machinist named Oliver Dutton, who owned<br />

a bicycle shop in what is now South <strong>El</strong> <strong>Paso</strong>.<br />

Dutton had been attracted to the area by<br />

the expansion of the railroads and—in<br />

1881—he converted his bicycle shop to the<br />

<strong>El</strong>ectric and Machine Company to supply<br />

the railroad industry’s need for spare parts.<br />

The company, located at San Antonio and<br />

East Overland Streets, was renamed <strong>El</strong> <strong>Paso</strong><br />

Novelty Company in 1900.<br />

In August of 1906, Oliver Dutton, J. C.<br />

House and T. C. Link formed a new company<br />

named Union Iron and Brass Works. Then, in<br />

January 1907, the red brick building, which<br />

stands today on the corner of South Virginia<br />

and Sixth Street, was erected and Union Iron<br />

and Brass was moved to this location.<br />

In 1911, J. F. Baumgarten, a bookkeeper<br />

who had worked together with John O.<br />

Wyler at <strong>El</strong> <strong>Paso</strong> Foundry and Machine<br />

(the forerunner of Darbyshire Steel) joined<br />

Union Iron and Brass. The two men gained<br />

control of Union Iron and Brass and renamed<br />

the firm Baumgarten and Wyler in 1913.<br />

They conducted a large and prosperous business<br />

in the manufacture of brass specialties<br />

and general repair and foundry work. In<br />

1923, John purchased Baumgarten’s interest<br />

and formed a partnership with Otto J. Wyler<br />

and Harvey Wilson. The company name was<br />

changed to Wyler Industrial Works, a name<br />

that has been retained through the years.<br />

Wilson took control of the company<br />

after John’s death, and owned it until 1953.<br />

The company was then sold to a Wyler<br />

employee, L. Paul Berry and his wife,<br />

Patricia. Under a general reorganization in<br />

1968, the company was incorporated as<br />

Wyler Industrial Works, Inc.<br />

Paul was a native of <strong>El</strong> <strong>Paso</strong> and graduated<br />

from Austin High School in 1941. World War<br />

D I S C O V E R E L P A S O<br />


II was beginning in 1942 and, after a year<br />

at Texas College of Mines (now the University<br />

of Texas at <strong>El</strong> <strong>Paso</strong>), Paul enlisted in the U.S.<br />

Marines and served with the 4th Marine<br />

Division, which fought in the Pacific. Paul<br />

was wounded during the capture of Saipan<br />

and Tinian, then helped overcome the enemy<br />

on Iwo Jima, where he was again wounded.<br />

After his discharge from service, Paul returned<br />

to <strong>El</strong> <strong>Paso</strong> and joined Wyler Industrial Works<br />

as head bookkeeper and supervisor.<br />

Paul and June Patricia Tilton were married<br />

in 1949 and had five children. Their youngest<br />

son, Curtis M. Berry, later became president<br />

of Wyler Industrial Works, Inc.; a position<br />

now held by Fred A. Duvall, III since 2001.<br />

The company is located at 711 South Saint<br />

Vrain Street.<br />

Wyler Industrial now employs about thirtyfive<br />

people and averages $3.5 million in<br />

sales per year. The company’s customer base<br />

includes manufacturing entities in <strong>El</strong> <strong>Paso</strong>,<br />

West Texas and Southern New Mexico, and<br />

includes hospitals, schools, universities, public<br />

utilities, laundries, restaurants, churches,<br />

banks, and builders, as well as federal, state<br />

and local governments.<br />

Business has changed enormously since<br />

Wyler Industrial first began doing business<br />

nearly 125 years ago, but the company continues<br />

to deliver leading customer support<br />

and quality workmanship in industrial<br />

service and repair.<br />

Through its various divisions and specialties,<br />

the experts at Wyler Industrial are prepared to<br />

provide industrial repair services fast—often<br />

within the hour. Wyler’s certified welders can<br />

handle any welding need. Wyler repairs boilers<br />

and just about anything in the pressure<br />

vessel category. In addition, Wyler works on<br />

combustion controls, industrial ovens, and<br />

furnaces. For the machine shop at Wyler,<br />

repairing or duplicating a broken part,<br />

making alternations to existing equipment,<br />

removing shafts in a 200,000 pound press or<br />

line boring are all daily operations.<br />

On-site or in the shop, with all these<br />

service capabilities, Wyler Industrial Works<br />

is prepared to help new companies move<br />

to <strong>El</strong> <strong>Paso</strong> and get set up, and keep existing<br />

industry going.<br />

To learn more about the services of Wyler<br />

Industrial Works, check their website at<br />

www.wylerindustrial.com.<br />

E L P A S O P A R T N E R S<br />

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INC.<br />

D I S C O V E R E L P A S O<br />

198<br />

Bella Vista Custom Homes has worked<br />

tirelessly to construct homes of uncompromising<br />

quality since it was founded by Edgar<br />

Garcia in 2001. “Our goal is to build a house<br />

we would be proud to call our own,” says<br />

Edgar. “We want to satisfy clients in a way that<br />

has them returning again with a friend or<br />

family member.”<br />

Edgar’s interest in construction began at<br />

the age of ten when he and his brother helped<br />

his father build rental homes. However,<br />

Edgar, an <strong>El</strong> <strong>Paso</strong> native, worked with his<br />

father on a family farm before realizing his<br />

ambition of owning his own construction<br />

company, and retired as a member of the <strong>El</strong><br />

<strong>Paso</strong> Fire Department after twenty years of<br />

service. The construction business, which<br />

specialized in remodeling homes, began as a<br />

part-time effort with his brother. After they<br />

built their first complete home from scratch,<br />

Edgar decided to make homebuilding his<br />

full-time career and Bella Vista Custom<br />

Homes, Inc., was founded in July 2001. In the<br />

early days, Edgar did fifty percent of the<br />

actual construction himself.<br />

The company goal from day one was to<br />

build quality custom homes. As the demand<br />

for his homes increased, Edgar decided to<br />

concentrate on more upscale homes.<br />

Edgar recalls that a major breakthrough<br />

for the company came in 2007 when he<br />

decided to build a house for display<br />

during the <strong>El</strong> <strong>Paso</strong> Parade of Homes. “The<br />

homebuilding business was in a recession at<br />

the time and a lot of builders were having<br />

a hard time,” Edgar recalls. “The market was<br />

at its lowest and not a lot of builders were up<br />

to building expensive homes for the Parade.<br />

We went ahead and built a beautiful house<br />

and our business began to take off. We just<br />

happened to be in the right place at the<br />

right time.”<br />

Edgar’s wife, Maribel Garcia, is active in the<br />

business; working with customers and helping<br />

them select a custom floor plan for their home.<br />

Maribel provides input and feedback during<br />

the design phase and is experienced with floor<br />

plan layouts for functionality, as well as color<br />

selection of wall coverings. In the company’s<br />

early years, Maribel was busy keeping up with<br />

their three children.<br />

Edgar has partnered with <strong>El</strong> <strong>Paso</strong> native<br />

Realtor ® Grisel Ortega in a real estate firm that<br />

handles the sales and marketing of Bella Vista<br />

Custom Homes. Grisel has been active in real<br />

estate since 2007 and is committed to the<br />

highest standards of representation for her<br />

clients, as well as being a multimillion dollar<br />

top producer. Prior to joining Bella Vista<br />

Custom Homes, she was the owner of a gallery<br />

as an interior designer. Grisel’s interior design<br />

experience has brought Bella Vista Custom<br />

Homes to a higher standard of luxury. Her<br />

down-to-earth approachability, confidence,<br />

and style give Grisel an instant familiarity

that draws people to her. The success of her<br />

interior designing has lead to another venture;<br />

opening a company called 8-Designs (home<br />

furnishings and accessories), which assists<br />

clients with the interior design of their home<br />

being built by Bella Vista Custom Homes.<br />

The company, which has been honored by<br />

the <strong>El</strong> <strong>Paso</strong> Hispanic Chamber of Commerce as<br />

a “Future 15 Growing with <strong>El</strong> <strong>Paso</strong>” company,<br />

now has seven employees in the office and five<br />

in the field. The company also works with a<br />

number of highly skilled subcontractors.<br />

Bella Vista Custom Homes specializes<br />

in Mediterranean-style homes as well as<br />

traditional homes that blend traditional and<br />

modern features. The company builds around<br />

thirty to thirty-five homes each year in the<br />

$250,000 and up price range. Square footage<br />

of the homes starts at 2,200. Each home is<br />

individually designed and only the finest<br />

grade materials and accessories are used in<br />

their construction. Features of Bella Vista<br />

Custom Homes include upscale ceilings and<br />

moldings, and elaborate kitchens and baths.<br />

Edgar is active in the <strong>El</strong> <strong>Paso</strong> Hispanic<br />

Chamber of Commerce and has served as a<br />

member of the board of the Better Business<br />

Bureau. The company is an enthusiastic<br />

supporter of all Parades of Homes and<br />

Festivals of Homes. Edgar also coaches youth<br />

baseball and he and Maribel are active at their<br />

local church. The firm also supports local high<br />

schools and youth sports activities.<br />

“The goal of Bella Vista Custom Homes is to<br />

design and construct distinguished custom<br />

homes that satisfy our customer’s lifestyles and<br />

expectations of the best craftsmanship and<br />

construction experience possible,” says Edgar.<br />

“I, along with Maribel, Grisel, and the entire<br />

staff, care deeply about each customer’s satisfaction<br />

throughout the entire planning and<br />

building process, even after the home<br />

is completed. We listen carefully to each<br />

customer’s needs and desires, then strive to<br />

build a home that will exceed their satisfactions<br />

for functionality, beauty, and lifestyle. You<br />

deserve a home you can be proud of, one that<br />

meets your standards, tastes and needs. We<br />

share your passion for life and focus that passion<br />

into building outstanding custom homes.<br />

“At Bella Vista Custom Homes, we offer<br />

unparalleled quality and client satisfaction,”<br />

he adds.<br />

For more information about Bella Vista<br />

Custom Homes, please visit their website at<br />

www.bellavistacustomhomes.com.<br />

E L P A S O P A R T N E R S<br />

1 9 9


INC.<br />

D I S C O V E R E L P A S O<br />

200<br />

Products produced by Cesar-Scott, Inc., a<br />

leading manufacturer of wire harnesses and<br />

cable assemblies, electro-mechanical assemblies,<br />

electronic gas igniters and switch harness<br />

assemblies, are used in the appliance,<br />

automotive, custom and electronic markets.<br />

Cesar-Scott also distributes cable management<br />

products for contract manufacturers, original<br />

equipment manufacturers, and original<br />

design manufacturers.<br />

Cesar-Scott was founded in Minneapolis in<br />

1988 by Cesar Gustavo Farell and Scott<br />

Schmidt, who had been fraternity brothers<br />

while attending the University of Minnesota.<br />

Schmidt had been working as a financial<br />

planner at IDS and took over the sales<br />

responsibility for the new company. Farell,<br />

who had worked as a project engineer for<br />

Honeywell took on the responsibility<br />

for product innovation and the processes for<br />

their manufacture.<br />

After a couple of years, Farell wanted<br />

Schmidt to move to <strong>El</strong> <strong>Paso</strong> to solidify the<br />

company’s growth but Schmidt declined and left<br />

the company, although the two men remain<br />

friends today. At this time, Farell met Francisco<br />

Armendariz, who was working as a quality<br />

engineer at the company that was manufacturing<br />

for Farell in Ciudad Juárez. Business was slow<br />

and Farell was considering pulling back the<br />

operation to <strong>El</strong> <strong>Paso</strong> and building the products<br />

himself when Armendariz offered to do the<br />

manufacturing from his garage in Ciudad<br />

Juárez. He now serves as general manager of the<br />

Ciudad Juárez, Mexico manufacturing facility.<br />

In 1992, Cesar-Scott entered into a joint<br />

venture with Taiwanese manufacturer of silicon<br />

rubber keypads. This was the first of this type<br />

of manufacture to move to Mexico and Cesar-<br />

Scott acted as the sales and administrative<br />

agent. The company, Jefferson Rubber/<br />

Tecnologia Rubber, was eventually sold to a<br />

European concern.<br />

In 1993, Cesar-Scott entered into a joint<br />

venture with several partners, one of which<br />

was Ing. Oscar Miramontes, in the innovation<br />

and development of multilingual closed<br />

captioning software for encoding videos for<br />

television. Unfortunately due to lack of<br />

funding, Teknova Multilingual Captions had to<br />

close its doors. Farell and Miramontes continue<br />

their friendship while working together on<br />

different business opportunities to this day.<br />

In 1995, Cesar-Scott won a contract to<br />

supply television harnesses for Toshiba. This<br />

resulted in a five year relationship that aided<br />

the company’s growth. Other contracts soon<br />

followed, including a ‘switch harness’ contract<br />

for gas stoves produced by Harper-Wyman<br />

(now Burner Systems International) and a<br />

contract for automotive speaker cables for<br />

Oxford (now Harman International).<br />

In 1995, Cesar-Scott invested its first dollars<br />

in the City of <strong>El</strong> <strong>Paso</strong> by moving its<br />

administrative offices and opening Sojourns<br />

Coffeehouse atop the old San Francisco Grill.<br />

Paula Farell, Farell’s sister, believed it would be<br />

a good way to integrate the Cesar-Scott<br />

business into downtown <strong>El</strong> <strong>Paso</strong>. The coffeehouse<br />

lasted only five years and with all of the<br />

changes taking place, this leased second floor<br />

space and building was taken over by the city<br />

soon after Sojourns moved out in June 2000.<br />

While the city was at the beginning of its<br />

redevelopment plans, Sojourns was a little<br />

ahead of its time.<br />

In 1997, Nova Marketing, a Texas-based<br />

electronics rep firm, asked Cesar-Scott to<br />

represent their semi-conductor principals in<br />

the territories of <strong>El</strong> <strong>Paso</strong>, Ciudad Juárez<br />

and Guadalajara.<br />

In 2000, Cesar-Scott opened sales offices in<br />

Guadalajara to better service the Guadalajara<br />

<strong>El</strong>ectronic Contract Manufacturing which was<br />

booming at the time. Ingrid Flores, Cesar-<br />

Scott’s most senior employee, moved to<br />

Guadalajara to run the office. Within five years<br />

the rep industry changed so drastically that<br />

Cesar-Scott had to close its Guadalajara office.

During this period, and after closing the<br />

coffeehouse, Cesar-Scott moved its offices and<br />

warehouse in June 2000 to a 6,000 square foot<br />

leased space at 4731 Ripley Drive, Suite B,<br />

in <strong>El</strong> <strong>Paso</strong>.<br />

The ups and downs of operating a successful<br />

business did not stop when Cesar-Scott’s<br />

largest customer—and no less than seventy<br />

percent of Cesar-Scott’s sales—went Chapter 11<br />

and then Chapter 7 bankrupt in April 2004.<br />

Farell, resilient throughout a twenty-five<br />

year career, was a firm believer that<br />

persistence, good management, and a little<br />

bit of faith would keep the company afloat.<br />

It did.<br />

In April 2004, Cesar-Scott won a Hummer<br />

H3 lighting harness contract. At the same time,<br />

one of their vendors referred Cesar-Scott to<br />

their now largest appliance customer and this<br />

has taken their wire harness business to<br />

new levels.<br />

The world economic recession of 2008-09<br />

brought Cesar-Scott and many other<br />

companies almost to a halt, or worse, but with<br />

continued good management, the company<br />

was again able to prevail, even with this apparent<br />

insurmountable, uncontrollable setback.<br />

By July 2013, Cesar-Scott was ranked<br />

among the 500 largest Hispanic-owned<br />

businesses in the United States by Hispanic<br />

magazine. The company celebrated its twentyfifth<br />

anniversary in 2013 by introducing a new<br />

advertising and sales promotion tag line: wire<br />

harnesses and cable management products.<br />

Cesar-Scott, after acquiring and learning<br />

the processes to build electronic gas igniters,<br />

introduced its first OEM products in 2014,<br />

NXT ignition modules for gas stoves.<br />

At this time, Cesar-Scott moved into a new<br />

development and growth phase that would see<br />

annual sales grow from $2.2 million in 2010 to<br />

more than $4.5 million in 2014.<br />

Cesar-Scott employs eighty persons in its <strong>El</strong><br />

<strong>Paso</strong> headquarters and manufacturing facility<br />

in Ciudad Juárez. A number of employees have<br />

played key roles in the growth of the company,<br />

including Francisco Armendariz, Paula Farell,<br />

Laura Mendoza, Miguel Barrera, Bertha Ramos,<br />

Myriam Robles, Ingrid Flores, Ricardo Aguirre,<br />

Velia Fernandez, Fernando Moreno and<br />

Claudia Carrillo.<br />

Although not employees of Cesar-Scott, the<br />

firm is indebted to the contributions of Don<br />

Trenda, Oscar Miramontes, Bob Sherwood,<br />

Matt Welch, Juan Bezanilla, Max Frederick<br />

(may he rest in peace), Fran Sippel, Jim Faflik,<br />

Al Ryan, Allen Cou, Tom Brest, Dave<br />

Maslowski, Emilio Rivera, Dan Lezotte, Henry<br />

Castillo, Stuart Roberts, and Tom Walsh.<br />

Cesar-Scott moved in 2015 to 1731 Myrtle<br />

Avenue, an 18,000 square foot corporate,<br />

sales, administrative, warehousing and valued<br />

added-cable management products facility,<br />

within the <strong>El</strong> <strong>Paso</strong> Downtown Empowerment<br />

Zone (EZ) area. The company chose to<br />

move its U.S. operations here to again show its<br />

commitment to the city while bringing it<br />

closer to its manufacturing facility in<br />

Ciudad Juárez.<br />

Cesar-Scott’s involvement with local<br />

organizations has been vital since its foundation.<br />

The firm has teamed with a local engineering<br />

design company and developed strong local<br />

customers. Cesar-Scott has participated in local<br />

trade shows, supply chain business events,<br />

minority business programs and local career<br />

fairs. Many of the Cesar-Scott employees are<br />

graduates of The University of Texas at <strong>El</strong> <strong>Paso</strong><br />

and the company has developed products with<br />

the assistance of UTEP College of Engineering<br />

and received assistance from Texas<br />

Manufacturing Assistance Center (TMAC) in<br />

obtaining ISO9001 and ISO14001 certifications.<br />

Cesar-Scott is active in the Greater <strong>El</strong> <strong>Paso</strong><br />

Chamber of Commerce, <strong>El</strong> <strong>Paso</strong> Hispanic<br />

Chamber of Commerce and <strong>El</strong> <strong>Paso</strong> Better<br />

Business Bureau.<br />

E L P A S O P A R T N E R S<br />

2 0 1



INC.<br />

<br />

Above: From left to right, Project Manager<br />

Eric Lara; Sherry Sander, who passed away<br />

in early 2015; Shawn Sander; and<br />

Danny Sander, Jr.<br />

Below: Kathie and Danny Sander.<br />

D I S C O V E R E L P A S O<br />

202<br />

Danny Sander Construction, Inc., got its<br />

start nearly forty years ago when Danny<br />

and Kathie Sander decided to go into the<br />

earthmoving business, which in those early<br />

days meant loading and delivering top soil<br />

to customers in <strong>El</strong> <strong>Paso</strong>. The company has<br />

grown tremendously over the years and is<br />

now one of the largest and most respected<br />

construction companies in the area.<br />

Danny and Kathie were the founders<br />

as well as the brawn and brains of the<br />

entire organization. At first, they ran the<br />

business out of their home and stored<br />

equipment—which consisted of a dump truck<br />

and Bobcat excavator—in their small back<br />

yard. After beginning by moving dirt, and<br />

loading and delivering top soil, they expanded<br />

into landscaping and site development, and<br />

then into finish grading and utility work.<br />

Starting their own construction company<br />

was a logical move since Danny grew up<br />

around construction equipment. Both his<br />

father and father-in-law were in the industry<br />

and he had worked with equipment since he<br />

was old enough to reach the pedals. Kathie<br />

also had a construction background and<br />

understood the other half of running a business.<br />

Danny Sander Construction (DSCI) does<br />

commercial work only, primarily dealing with<br />

municipalities. Services provided by DSCI<br />

include sewer, water and storm water work;<br />

paving; HMAC and concrete; horizontal bores<br />

twelve inch and up; dirt work, ponding,<br />

concrete work; sidewalks, curbs and gutters;<br />

wheel chair ramps and inlets.<br />

Danny and Kathie added additional<br />

employees as business began to grow and<br />

worked hard to earn and maintain a good<br />

reputation for quality and dependability. A key<br />

employee was family friend, Sherry Sander,<br />

who worked for the company more than<br />

twenty years as bookkeeper and office<br />

manager. Sadly, she lost a five year battle with<br />

cancer in January 2015. She was a trustworthy<br />

and dedicated employee and continued to<br />

work in the office until the very end.<br />

Danny and Kathie incorporated their<br />

company in 1987 and became Danny Sander<br />

Construction, Inc. (DSCI), specializing<br />

in utility work and all work related to<br />

installation, such as paving, underground<br />

storm drainage systems and boring.<br />

The company took a major step forward<br />

in the early 1990s when it was awarded the<br />

contract for the first phase of the Central<br />

Business District (CBD) project that began<br />

the rehabilitation of downtown <strong>El</strong> <strong>Paso</strong>. DSCI<br />

has also played a major role in the expansion<br />

and rehabilitation of <strong>El</strong> <strong>Paso</strong>’s water, sewer<br />

and storm sewer infrastructure. DSCI also<br />

installed the foundations for some of the first<br />

cell phone towers on the Franklin Mountains<br />

in the late 1980s.<br />

Currently, DSCI is installing the sewer<br />

infrastructure for the new William Beaumont<br />

Army Medical Center.<br />

In 2004, Danny turned over the daily operation<br />

of the company to his sons, Danny, Jr.,<br />

and Shawn and they began to oversee the<br />

running of DSCI. Danny, Jr., is the general<br />

superintendent and oversees all projects.

Shawn handles all the bidding/estimating and<br />

oversees project management for all projects.<br />

The current officers of the company are:<br />

President Kathie Sander; Vice President Danny<br />

Sander, Jr.; Vice President Shawn Sander; and<br />

Secretary/Treasurer Danny Sander.<br />

The company that started with only<br />

one truck and one piece of construction<br />

equipment now owns more than fifty pieces<br />

of equipment and trucks. Employment has<br />

risen to thirty-six people, in addition<br />

to a number of subcontractors. Of the firm’s<br />

36 current employees, 13 have worked for<br />

the company for more than 10 years and<br />

9 others have been with the company for<br />

more than 25 years.<br />

When they started business forty years ago,<br />

Danny and Kathie worked on whatever jobs<br />

they could find, some for only a few hundred<br />

dollars. The company now earns from hundreds<br />

of thousands to millions of dollars per contract.<br />

By 2003 the business had grown to annual<br />

gross revenues of around $4 million. Since<br />

they took the reins eleven years ago, Danny, Jr.,<br />

and Shawn have grown the business to average<br />

gross revenues of $6.2 million per year. The<br />

firm’s largest contract to date—in 2007—was<br />

for $8.5 million.<br />

DSCI has built its outstanding reputation<br />

on quality and dependability. Engineers have<br />

called on the company many times to serve as<br />

a consultant to review plans, or by a customer<br />

to complete an emergency job they have no<br />

time to bid out.<br />

In February 2016, Danny Sander<br />

Construction, Inc., will celebrate forty years in<br />

business. The company hopes to maintain its<br />

current strong financial status and continue to<br />

maintain its impeccable reputation. Company<br />

leaders intend to remain prosperous and<br />

relative for generations to come.<br />

For more information about DSCI, see<br />

their website at www.dannysander.com.<br />

<br />

Above: Danny Sander.<br />

Below: An aerial view of the WBAMC<br />

Sewer Project.<br />

E L P A S O P A R T N E R S<br />

2 0 3

CEMEX<br />

CEMEX, which maintains its West Texas<br />

and New Mexico regional office in <strong>El</strong> <strong>Paso</strong>, is<br />

one of the region’s largest and most important<br />

businesses. The CEMEX <strong>El</strong> <strong>Paso</strong> operation is<br />

part of a global building materials company<br />

that provides high quality products and<br />

reliable service in more than fifty countries<br />

throughout the world, and maintains trade<br />

relationships in more than a hundred nations.<br />

The firm’s philosophy is well stated in<br />

its mission statement, which reads: “To create<br />

sustainable value by providing industryleading<br />

products and solutions to satisfy<br />

the construction needs of customers around<br />

the world.”<br />

For more than a century, CEMEX has grown<br />

from a small firm in Northern Mexico to<br />

become one of the top global companies in its<br />

industry. CEMEX has the people, the culture,<br />

and the opportunities to continue addressing<br />

society’s growing needs for the highest quality<br />

products and innovative solutions.<br />

The long history of CEMEX began in 1906<br />

with the opening of the Cementos Hidalgo plant<br />

in Mexico. In only three years, the company<br />

doubled its annual production capacity at<br />

the original plant to 66,000 tons.<br />

The Mexican revolution of 1912 forced<br />

CEMEX to halt production at the Cementos<br />

Hidalgo plant because a lack of available<br />

energy, communication channels and human<br />

resources prevented the company from<br />

distributing cement profitably.<br />

Despite the difficult political and economic<br />

environment, CEMEX resumed partial<br />

production at the Cementos Hidalgo plant<br />

in 1919. A year later, Cementos Portland<br />

Monterrey began operation with an annual<br />

production capacity of 20,000 tons. The new<br />

plants first kiln used the most modern technology<br />

of its time, a long single-step dry<br />

process. This plant marketed Cementos<br />

Portland Monterrey branded cement to meet<br />

the customer demand in northeastern Mexico.<br />

Full production resumed at the<br />

Cementos Hidalgo plant in 1920<br />

and, with the installation of a<br />

second kiln, CEMEX expanded<br />

the production capacity of its<br />

Monterrey plant 100 percent.<br />

The Cementos Hidalgo and<br />

Cementos Portland Monterrey<br />

operations were merged in 1931 to<br />

form Cementos Mexicanos S.A.<br />

By the time CEMEX celebrated<br />

its fiftieth anniversary in 1956, the<br />

firm has become one of the most<br />

important in Mexico’s construction<br />

industry. With another expansion<br />

of the Monterey plant, CEMEX sold<br />

more than 230,000 tons of gray<br />

cement and nearly 15,000 tons of<br />

white cement annually.<br />

D I S C O V E R E L P A S O<br />


CEMEX continued to grow<br />

during the 1960s and 1970s<br />

through plant expansion and<br />

several strategic acquisitions. In<br />

1976, CEMEX was listed on the<br />

Mexican stock exchange and<br />

became Mexico’s market leader<br />

with the acquisition of Cementos<br />

Guadalajara. In 1985, CEMEX’s<br />

annual sales exceeded 6.7 million<br />

tons of cement and clinker<br />

and the annual sales of three<br />

plants—Monterrey, Guadalajara<br />

and Torreón—each surpassed<br />

one million tons.<br />

With the acquisition of Cementos Tolteca<br />

in 1989, CEMEX became the second largest<br />

cement producer in Mexico and one of the ten<br />

largest cement companies in the world.<br />

CEMEX expanded its operations into the<br />

United States in 1994 by acquiring Balcones,<br />

a cement plant in New Braunfels, Texas. That<br />

same year, CEMEX launched its alternative<br />

fuels strategy and began converting its plants<br />

to the use of petroleum coke. Also established<br />

in 1994 was the firm’s eco-efficiency program,<br />

which has become a cornerstone of CEMEX’s<br />

sustainable development strategy.<br />

CEMEX was listed on the New York Stock<br />

Exchange in 1999 under the ticker symbol<br />

“CX”. In 2000, CEMEX became North<br />

America’s largest cement producer with the<br />

acquisition of U.S. based Southdown.<br />

In 2005, CEMEX acquired a British company,<br />

RMC Group, which had operations in<br />

Europe and the U.S., including Jobe Concrete<br />

Products in West Texas and New Mexico.<br />

The acquisition of RMC was completed in<br />

March 2005 and CEMEX began its operations<br />

in <strong>El</strong> <strong>Paso</strong>.<br />

When CEMEX celebrated the company’s<br />

100th anniversary in 2006, the company<br />

employed more than 50,000 people worldwide.<br />

The impact of CEMEX on <strong>El</strong> <strong>Paso</strong> has<br />

been huge, with approximately 300 people<br />

employed in the area. Locally, CEMEX<br />

operates 5 aggregate quarries, 4 Ready-Mix<br />

Concrete sites, 4 building material centers,<br />

3 asphalt plants, a cement and fly ash<br />

terminal and a large fleet of cement, aggregates<br />

and asphalt transport vehicles.<br />

CEMEX is actively involved in the <strong>El</strong> <strong>Paso</strong><br />

community. For the past three years, CEMEX<br />

has hosted tours for the children of<br />

Bill Childress <strong>El</strong>ementary School to learn<br />

more about mining operations and the<br />

raw materials sourced for concrete. CEMEX<br />

has been a proud sponsor and participant<br />

of the Texas Commission on Environmental<br />

Quality and the City of <strong>El</strong> <strong>Paso</strong> Environmental<br />

Summit for several years and is also the<br />

recipient of the National Sand, Stone and<br />

Gravel Association’s prestigious Community<br />

Excellence Award.<br />

After more than a century, the employees<br />

of CEMEX worldwide continue to work hard<br />

to develop and deliver the best solutions<br />

in cement, ready-mix, aggregates, asphalt<br />

and other construction materials…so we can<br />

continue to transform ideas into reality.<br />

E L P A S O P A R T N E R S<br />

2 0 5



Above: Co-founder David Granado.<br />

D I S C O V E R E L P A S O<br />

206<br />

DA Defense Logistics HQ, based in <strong>El</strong> <strong>Paso</strong>,<br />

is a diverse corporation engaged in logistic<br />

operations worldwide. The firm provides<br />

maintenance operations, supply services<br />

and transportation services and is a GSA<br />

Approved Vendor for fleet management. The<br />

management teams’ extensive background<br />

ensures delivery of superior, quality service<br />

to Federal Department of Defense, state, city,<br />

commercial and not-for-profit clients, while<br />

exceeding today’s best business practices.<br />

DA Defense Logistics HQ was co-founded<br />

in 2009 by David Granado. David, who<br />

earned a Bachelor’s degree in Administration<br />

and a Master’s in Business from the University<br />

of Phoenix-<strong>El</strong> <strong>Paso</strong>, spent more than twentyone<br />

years as an Army Logistician, developing<br />

logistical programs in support of Department<br />

of Defense (DoD) worldwide. During this<br />

period, he worked with many small and<br />

large businesses in developing and implementing<br />

these programs. Ensuring compliance<br />

and cost controls were an integral part of<br />

every program.<br />

Serving as a senior government official<br />

and Contracting Officer Representative, David<br />

worked on projects ranging from identifying<br />

and validating the government’s needs,<br />

developing programs along with its control<br />

measures, working through the contract<br />

direct, sole or solicitation process, procuring<br />

government funding, performing the role of<br />

senior proposal board evaluator, government<br />

negotiator, and ultimately managing the<br />

performance for the life of the contract. David<br />

also has extensive experience in capture<br />

management, proposal writing, and pricing<br />

win strategies, and to date holds a plus<br />

ninety percent average win rate.<br />

The company was founded initially to<br />

satisfy requirements of ‘technical consulting’<br />

in areas of federal contract management/<br />

compliance, technical proposal writing,<br />

and overall requirements interpretation to<br />

small and large firms doing business with<br />

the federal government. The firm got off to a<br />

fast start, receiving three consulting contracts<br />

within its first ninety days, and becoming<br />

a consultant as a third party to specific<br />

government contracting offices.<br />

In DA Defense Logistics HQ’s initial startup<br />

as a consulting firm, it helped five local small<br />

businesses increase revenues more than 100<br />

percent annually within the first year.<br />

DA Defense Logistics HQ now has more<br />

than eighteen clients across the United States<br />

with which it consults, including the three<br />

original clients.<br />

In support of DoD and state, DA Defense<br />

Logistics HQ now operates in Texas,<br />

New Mexico, California, Tennessee, Kentucky,<br />

Georgia, Virginia and South Carolina<br />

supporting the U.S. Army, U.S. Marines,<br />

U.S. Air Force, National Guard, U.S. Customs<br />

and Border Protection, Health and Human<br />

Service, and various commercial companies<br />

with interest CONUS and OCONUS.<br />

The business philosophy that guides DA<br />

Defense Logistics HQ is summed up well in<br />

the firm’s Vision and Value Statements and its<br />

Service Pledge:<br />

Our vision: DA Defense Logistics HQ’s<br />

vision is to lead the industry in providing<br />

quality, flexible logistical support in the form<br />

of a complete turnkey operation. We will earn<br />

the industry and client’s support through<br />

continued improvement driven by the integrity,<br />

teamwork, and innovation of our employee’s<br />

values. We have visions of exceeding<br />

customer’s expectations in accountability,<br />

compliance, exceeding requirements, and<br />

quality control, while simultaneously achieving<br />

our customer’s goals.

Our value: We work hard to incorporate<br />

corporate, organized labor and our customers<br />

into one team. Our corporate structure is<br />

aligned to support a myriad of Operational<br />

and Management Logistic requirements. Our<br />

robust Quality Management System (QMS)<br />

drills down and effectively enforces contract<br />

compliance, cost control measures, safety,<br />

and accountability. We bring ISO 9001-2008<br />

compliant procedures and processes.<br />

Our service pledge: Our commitment to<br />

ethics, values, professional competence and<br />

service excellence sets us apart from the competition’s<br />

standards for exceeding customer’s<br />

expectations in accountability and compliance,<br />

meeting requirements and quality control, while<br />

simultaneously achieving customer’s objectives<br />

and reducing cost. This is accomplished through<br />

continuous ‘owner involvement’ and a direct<br />

line of communication.<br />

The growth of DA Defense Logistics HQ in<br />

the six years since it was founded has been<br />

little short of phenomenal. The firm has<br />

averaged a 600 percent growth rate over the<br />

past four years. The firm provided nearly sixty<br />

local full-time positions within its first year<br />

and now employs more than 416 full-time<br />

employees, of which 34 percent of the<br />

employees are US Veterans.<br />

The contract value of DA Defense Logistics<br />

HQ now totals $96.3 million. Primary<br />

customers include the U.S. Army, U.S. Marines,<br />

U.S. Customs and Border Protection, Original<br />

Equipment Manufacturers (OEM) of medium<br />

and heavy military tactical vehicles, and large<br />

industries and businesses across the nation.<br />

DA Defense Logistics HQ is headquartered<br />

at 1506 Montana Avenue in <strong>El</strong> <strong>Paso</strong>. The<br />

company and its employees are active in a<br />

number of community activities, including<br />

the Chamber of Commerce and the Hispanic<br />

Chamber of Commerce. The firm is also a<br />

member of 8a and Government Contractor’s<br />

Association and David serves as a member of<br />

the organization’s Board of Directors.<br />

DA Defense Logistics HQ is currently working<br />

on staying on its Business Plan growth<br />

schedule and every indication shows that it<br />

will exceed the estimated growth in employee<br />

positions as well as revenue by over 100<br />

percent in 2016 and 2017. The company has<br />

already locked in negotiations and been<br />

awarded, providing the firm the security it<br />

needs to exceed it growth plan schedule.<br />

The goal of DA Defense Logistics HQ is<br />

to become a well-diversified business, able<br />

to meet the requirements of performing<br />

a multitude of tasks associated with developing,<br />

operating, maintaining and sustaining comprehensive<br />

logistical programs, worldwide.<br />

E L P A S O P A R T N E R S<br />

2 0 7

EL PASO<br />


D I S C O V E R E L P A S O<br />

208<br />

Paul Malooly, like his grandfather Esau, was<br />

passionate about the career he would choose.<br />

Esau immigrated to America from the<br />

Assyrian region of the Middle East to teach<br />

economics at the former Texas Western<br />

College—now the University of Texas at<br />

<strong>El</strong> <strong>Paso</strong> (UTEP). His vision, generosity, and<br />

work ethic were instrumental not only in the<br />

growth of the University, but the community.<br />

He was later honored for both with a plaque<br />

on the campus of UTEP.<br />

Today, Paul emulates the same determined<br />

work ethic; however, unlike Esau’s vocation in<br />

education, Paul wanted to own a business.<br />

After selling the family evaporative cooler<br />

business in the early 1990s, Paul invested in<br />

a commercial printer servicing the booming<br />

textile industry. When textiles moved<br />

offshore, he looked into retail packaging, a<br />

market that was underserved. It gave him and<br />

his management team the chance to move<br />

into a business they could “grow” quickly<br />

with little competition. He founded <strong>El</strong> <strong>Paso</strong><br />

Paper Box, Inc. (EPPB) in December 1995.<br />

His decision proved to be a wise one as<br />

the Maquiladora (twin-plant) business in<br />

neighboring Juárez, Mexico, boomed in the<br />

twenty-first century. As an independent, EPPB<br />

had a “leg up” on the competition, and larger<br />

multinational packaging companies for the<br />

most part vacated the area.<br />

Paul started the business in a 14,000<br />

square foot facility at 7B Zane Grey; and was<br />

joined by Carlos Espinoza, vice president, in<br />

1999. The small business had no breakroom,<br />

so employees (founder included) took brown<br />

bag lunches outside to eat sitting on a bench<br />

near the front entrance. Soon realizing that<br />

additional space was needed, Paul relocated<br />

EPPB to a 55,000 square foot location at<br />

222 North Concepcion a year later. Again,<br />

EPPB outgrew the facility, moving to 24 Zane<br />

Grey, its current location, increasing production<br />

and office areas to 105,000 square feet.<br />

<strong>El</strong> <strong>Paso</strong> Paper Box, Inc., manufactures folding<br />

cartons, clamshell inserts, and other printed<br />

media. All aspects of the business are handled<br />

in-house from die-making, print plate<br />

processing, printing, cutting, and gluing. The<br />

one-stop-shop handles all facets of the folding<br />

carton marketplace. It also designs prototypes<br />

to accommodate customers’ customized<br />

needs. From structural design, sheet-fed offset<br />

printing with Expanded Color Gamut, aqueous<br />

and UV coating, embossing and debossing,<br />

windowing and label application, and various<br />

finishing capabilities, it is a completely turnkey<br />

operation. Its customer base includes<br />

medical, food, industrial, and consumer<br />

product groups, many of them Fortune 500<br />

companies in the consumer products,<br />

entertainment, electronic, health and beauty<br />

aids, tobacco, and liquor industries.<br />

<strong>El</strong> <strong>Paso</strong> Paper Box joined the Independent<br />

Carton Group (ICG) in 2001. The membership<br />

of twenty similar companies shares a common<br />

bond in the folding carton market.<br />

Membership allows EPPB to offer customers<br />

exceptional products, pricing, and service via<br />

collective purchasing initiatives. Additionally,

members are able to achieve costs on par<br />

with large integrated competitors and offers<br />

significant long-term price protections.<br />

Another benefit of membership is continuity<br />

assurance, educational programs and networking,<br />

which are passed on to customers.<br />

As a group, the ICG affiliates represent almost<br />

$1 billion in annual sales and over 1,400 years<br />

of packaging history.<br />

The company’s mission is: To develop<br />

long-term relationships, which allow it to<br />

meet customers’ expectations in all areas,<br />

including quality, service and value; to do<br />

what we say, to create integrity by eliminating<br />

the gap between what we promise and what<br />

we do; and to maintain our environmental<br />

commitment. Our goal is to deliver products<br />

and quality while minimizing potential negative<br />

impact to the environment. In addition, it<br />

assures clients that <strong>El</strong> <strong>Paso</strong> Paper Box is meeting<br />

or exceeding all regulatory, environmental,<br />

and other standards set by organizations,<br />

governments, customers, and the communities<br />

in which it operates.<br />

<strong>El</strong> <strong>Paso</strong> Paper Box’s main location has<br />

approximately 150 employees; and maintains<br />

regional distribution facilities for strategic customers<br />

in various North American locations.<br />

Playing major roles in the company’s<br />

success are Jim Burkett, an invaluable<br />

resource and key leader of its engineering and<br />

maintenance crew; Manny Corral, print<br />

production manager, who has<br />

been with the company since<br />

its inception; Blanca Duarte,<br />

plant manager; Jo Ann Rincon,<br />

customer service manager; and<br />

Melissa Atilano, customer service.<br />

With its successful twenty<br />

year history, <strong>El</strong> <strong>Paso</strong> Paper Box<br />

invests heavily in its future.<br />

Capital expenditures are at an alltime<br />

high, with several $1 million<br />

plus purchases having been<br />

completed. The acquisitions will<br />

propel EPPB to greater efficiencies,<br />

reduced waste, increased productivity,<br />

and reduced lead-times to<br />

customers. “We hope to continue<br />

as the regional leader among<br />

folding carton companies, through<br />

long-term relationships with our customers<br />

based on service, quality, unmatched value,<br />

and technological advances,” says Paul. “Plans<br />

are underway for a Greenfield venture to<br />

expand our reach and service to our clients.”<br />

The Malooly family is a fourth generation<br />

<strong>El</strong> <strong>Paso</strong> family with strong ties to the city and<br />

the university. Paul inherited his grandfather’s<br />

community spirit and work ethic. “Whether<br />

it’s teaching at the university or running a<br />

business, it is important to play a major role<br />

within the community. I believe everyone has<br />

an obligation to give back to the community<br />

that has welcomed and served us as well as<br />

<strong>El</strong> <strong>Paso</strong> has.”<br />

E L P A S O P A R T N E R S<br />

2 0 9



D I S C O V E R E L P A S O<br />

210<br />

The Freeport-McMoRan (FCX) copper<br />

refinery and rod plant has been a driving<br />

force for <strong>El</strong> <strong>Paso</strong>’s economy for eighty-five<br />

years. The facility may be better known<br />

by long-time <strong>El</strong> <strong>Paso</strong> residents as Phelps<br />

Dodge Corporation, or even as Nichols<br />

Copper Company.<br />

The original copper refinery in <strong>El</strong> <strong>Paso</strong> was<br />

built by Nichols Copper Company.<br />

Groundbreaking for the massive facility took<br />

place in 1929 on a large expanse of sand and<br />

sage so far out of town that employees without<br />

cars had to walk three miles from the end of<br />

the nearest streetcar line. When it opened in<br />

1930 the Nichols Copper Company facility<br />

included twenty buildings, built on 580 acres.<br />

From the beginning, the $4 million <strong>El</strong> <strong>Paso</strong><br />

plant was one of the most modern copper<br />

refineries in the world, with an initial annual<br />

capacity of 100,000 tons per year.<br />

The initial construction included six<br />

adobe brick residences for site management.<br />

These houses have been remodeled over<br />

the years and are still occupied by FCX<br />

employees today.<br />

The first refined copper was cast in March<br />

1930 and a shipment of wirebars left the <strong>El</strong><br />

<strong>Paso</strong> plant six days later. At the time, copper<br />

was selling for nineteen cents a pound and<br />

cost eleven cents to produce.<br />

The facility has kept pace with new<br />

technology over the years. There were two<br />

expansions of the <strong>El</strong>ectrolytic Refinery, one in<br />

1944 and another in the late 1960s. In addition,<br />

upgrades were installed to achieve the facility’s<br />

current production capacity of more than<br />

500,000 tons of cathode copper per year.<br />

Other modifications have included<br />

construction of a precious metals facility,<br />

copper sulphate plant, electrical co-generation<br />

plant, nickel sulfate plant, nickel carbonate<br />

plant, anode casting facility and a water<br />

treatment facility.<br />

The Nichol’s Copper Company had been<br />

founded in 1870 by William Henry Nichols, a<br />

chemist who discovered an inexpensive and<br />

profitable method of producing sulfuric acid<br />

from copper pyrites. However, the Nichols<br />

name was associated with the <strong>El</strong> <strong>Paso</strong> facility<br />

for only a short time. The Phelps Dodge<br />

Corporation was one of three firms that helped<br />

finance the <strong>El</strong> <strong>Paso</strong> operation and quickly<br />

became Nichols’ most important customer.<br />

Phelps Dodge acquired Nichols Copper<br />

Company in 1930 and operated the <strong>El</strong> <strong>Paso</strong><br />

facility for seventy-seven years until it was<br />

purchased in 2007 by Freeport-McMoRan<br />

Copper & Gold.<br />

Phelps Dodge Corporation was founded as<br />

an import-export firm in 1834. As the nation’s<br />

western frontier expanded, Phelps Dodge<br />

acquired mines and mining companies,<br />

including the huge Copper Queen mine, the<br />

most productive in Arizona. By the late nineteenth<br />

century, Phelps Dodge was known as a<br />

mining company.

As the industrial revolution transformed<br />

the nation, Phelps Dodge focused largely on<br />

providing copper wire and cables to industry.<br />

As the company diversified, it began investing<br />

in new railroads and used its own lines to<br />

transport products to and from its markets on<br />

the east coast.<br />

The <strong>El</strong> <strong>Paso</strong> refinery prospered under<br />

the direction of Phelps Dodge. Its original<br />

capacity of 100,000 tons of cathode more than<br />

doubled by 1944 to 240,000 tons, which<br />

made it the largest copper refinery in<br />

the world. A continuous cast rod mill was<br />

opened in 1981 and Phelps Dodge became the<br />

world’s largest producer of copper rod by<br />

the late 1980s.<br />

In 1982, Phelps Dodge opened a precious<br />

metals recovery plant at the <strong>El</strong> <strong>Paso</strong> facility<br />

and a precious metals refinery opened<br />

in 1991. In the early 1990s, the tank house<br />

was extensively modernized by converting<br />

from the traditional Baltimore groove system<br />

to a Walker-style ‘dog bone’ electrical connection<br />

system. Polymer concrete cells<br />

replaced the lead-lined Portland cement cells<br />

and the very labor-intensive ‘hand stripping’<br />

of starting sheets was replaced with automated<br />

sheet stripping equipment.<br />

Headquartered in Phoenix, Arizona, FCX<br />

has a dynamic portfolio of operating,<br />

expansion and growth projects in the copper<br />

industry. FCX is the world’s largest publically<br />

traded copper producer, the world’s largest<br />

producer of molybdenum and a significant<br />

gold, oil and natural gas producer.<br />

In addition to converting anode copper to a<br />

more pure cathode copper for the rod mill and<br />

other cathode purchasing customers, the <strong>El</strong><br />

<strong>Paso</strong> Refinery manufactures fifteen pound<br />

pure copper starting sheets that are used in<br />

FCX mines in New Mexico and Arizona as well<br />

as the starting sheet for cathode production at<br />

electro winning tank houses in the solvent<br />

extraction/electro winning process.<br />

As one of the world’s largest rod mills (2.7<br />

million pound per day capacity), the <strong>El</strong> <strong>Paso</strong><br />

Rod Mill is able to blend a variety of cathode<br />

brands to produce a high quality 5/16<br />

inch diameter copper rod. This rod has a<br />

reputation within the wire drawing industry<br />

of being one of the highest quality copper<br />

rods available. Customers come from many<br />

market segments including the automotive,<br />

power cable, magnet wire, and Datacom and<br />

telecom industries.<br />

FCX’s copper refinery and copper<br />

rod plant in <strong>El</strong> <strong>Paso</strong> employs approximately<br />

375 people and is a highly significant<br />

factor in the local economy. In 2014, FCX<br />

generated an estimated $194.2 million in<br />

economic benefits for <strong>El</strong> <strong>Paso</strong> County and<br />

approximately $610.2 million for Texas from<br />

mining related operations.<br />

FCX believes strongly in partnering<br />

with communities in and near its operations.<br />

The company supports mini-grants for<br />

education, STEM innovation grants, general<br />

social investment grants, women’s development<br />

grants programs, matching gift programs,<br />

an employee volunteer fund and the United<br />

Way campaign.<br />

For more information on Freeport McMoRan,<br />

visit their website at www.fcx.com.<br />

E L P A S O P A R T N E R S<br />

2 1 1



INC.<br />

<br />

Above: Patricia Holland Branch.<br />

D I S C O V E R E L P A S O<br />

212<br />

Since it was founded in 1987, Facilities<br />

Connection, Inc., has developed an<br />

international reputation as a market leader<br />

and the “Go-To source for simplified space,”<br />

technology and comprehensive contract<br />

furniture management services.<br />

In its twenty-nine year history, Facilities<br />

Connection has grown from an interior design<br />

firm to the premier authority in workplace<br />

design, aligning sustainable modular products<br />

and architectural walls with technology and<br />

space utilization to maximize the return on<br />

the client’s investment.<br />

The company founder, Patricia Holland<br />

Branch, feels that the success of Facilities<br />

Connection over the years is best explained<br />

in the company’s Mission Statement: “Our<br />

success is built on the people who make up<br />

the team we work with, individual ownership<br />

of each project and respect for what we do<br />

together as a company is what makes each<br />

grow stronger. From top to bottom, we share<br />

in the responsibility that gives our company<br />

the value that we offer to each of our clients.”<br />

In its early years, PZH Contract, as it was<br />

known then, was focused on interior design<br />

but quickly developed into a full-service<br />

office furniture dealership. The customer base<br />

expanded quickly with the burgeoning<br />

manufacturing industries in Mexico, where in<br />

addition to the <strong>El</strong> <strong>Paso</strong> office, the company<br />

maintained an office and showroom.<br />

As communication and technology<br />

improved, it became more efficient to base<br />

the company’s operations in <strong>El</strong> <strong>Paso</strong> and<br />

Facilities Connection relocated both the<br />

<strong>El</strong> <strong>Paso</strong> and Juarez offices to their current<br />

location, 240 East Sunset Road. In 2013 the<br />

company shifted its territory focus from<br />

Mexico to expanding their U.S. markets.<br />

Facilities Connection provides products<br />

and services for healthcare environments,<br />

government agencies and military<br />

installations, higher education facilities, as<br />

well as commercial and industrial projects.<br />

The company’s comprehensive interior design<br />

services include space planning, furniture<br />

specification, furniture, modular architectural<br />

walls, raised access floors, specific selection,<br />

economic solutions, collaborative technology<br />

tool solutions and logistical asset management<br />

and planning. Facilities Connection strives<br />

to provide the complete element of design<br />

and specification, order management and<br />

professional installation, along with the ‘Best<br />

of Class’ sales and support for its customers.<br />

Through a global network of strategic alliance<br />

partners, Facilities Connection can manage<br />

the logistics and installation for any size<br />

project. For the last twenty-eight years they<br />

have been a dealer for Haworth, Inc. Haworth<br />

was the first in the contract furniture industry<br />

to embrace the SBA 8(a) Mentor/Protégé<br />

agreement with Facilities Connection, Inc.<br />

Their support, collaboration and innovation<br />

have been a large and important part of<br />

Facilities Connection business history.<br />

Haworth, founded in 1948, remains familyowned<br />

and privately-held and serves markets<br />

in more than 120 countries.<br />

The scope of Facilities Connection<br />

services has evolved over time to incorporate<br />

not only the physical elements of modular<br />

design, but the integral components of<br />

logistics, qualifying certifications and the<br />

many ancillary services required to be the<br />

best suited extension of its customer’s<br />

needs. The firm’s proven value is its ability<br />

to best utilize its services and performance.<br />

Facilities Connection provides a complete<br />

range of support services related to the<br />

interiors it designs and the products it<br />

sells. These services include furniture<br />

installation, warehousing, storage, move

services, reconfiguration and liquidation of<br />

existing furniture.<br />

Recognizing the value of certifications,<br />

Facilities Connection is a graduate of the<br />

SBA 8(a) as well as certified through WBENC<br />

(Women’s Business Enterprise Certification),<br />

WOSB (Federal Women Owned Small<br />

Business Certification) and certified as a<br />

Texas HUB (Historically Underutilized<br />

Small Business). Through a certification<br />

program through the Southwest Minority<br />

Supplier Development Council, many other<br />

opportunities have also been realized.<br />

Facilities Connection has also grown by<br />

encouraging innovation, creativity, passion,<br />

integrity and great service. The company<br />

encourages and funds all employees to obtain<br />

certifications and to continually train in their<br />

professional and technical skills. Facilities<br />

Connection is a member of USGBC and its<br />

local (Chihuahuan Desert) Chapter.<br />

Facilities Connection has attracted a core<br />

group of over eighteen to twenty long-term<br />

and new associates and an abundant source of<br />

strategic alliance partners who may be called<br />

upon when required for special projects.<br />

The Facilities Connection team is<br />

committed to the growth and well-being of<br />

the community through direct involvement<br />

in organizations such as the Boy’s & Girl’s<br />

Clubs, Center Against Family Violence,<br />

YWCA, YMCA, Boy Scouts and Girl Scouts,<br />

<strong>El</strong> <strong>Paso</strong>ans Fighting Hunger Food Bank and<br />

many others.<br />

Patricia currently serves on the Boards<br />

of Directors for the Borderplex Regional<br />

Alliance, <strong>El</strong> <strong>Paso</strong> <strong>El</strong>ectric Company, Advisory<br />

Board for Texas Tech University’s Gayle Greve<br />

Hunt School of Nursing and Hospitals of<br />

Providence Women’s Advisory Group, and<br />

serves as an advisory board member of the<br />

<strong>El</strong> <strong>Paso</strong> Community College Interior Design<br />

Technology Department. Patricia is also a<br />

former Board member of <strong>El</strong> <strong>Paso</strong> Hispanic<br />

Chamber of Commerce Foundation Board<br />

and of the <strong>El</strong> <strong>Paso</strong> Branch of the 12th District<br />

Federal Reserve Bank of Dallas, and is<br />

Past Chairman of the Board for the Greater<br />

<strong>El</strong> <strong>Paso</strong> Chamber of Commerce. Patricia<br />

was appointed by Governor George W. Bush<br />

to serve a four year term on the governing<br />

board of the Texas Department of Economic<br />

Development, was inducted to the <strong>El</strong> <strong>Paso</strong><br />

Business Hall of Fame in 2011 and<br />

McDonalds’ Hispanos Triunfadores in 2008.<br />

Within Facilities Connection other officers<br />

have held positions in the community<br />

as well.<br />

President and CFO Amy Halloul serves on<br />

the Board of Directors for the Haworth High<br />

Performing Dealer Alliance. She and Vice<br />

President Sergio Aragon, serve as officers<br />

of (ASPE) American Society of Professional<br />

Estimators Rio Grande Chamber 40.<br />

Sergio is also a board member of the Yucca<br />

Council for Boy Scouts of America. Former<br />

President Dave Branch (retired) was a key<br />

driver in the successful promotion of the<br />

company to the Northern Mexico maquiladoras<br />

(manufacturing plants). During the past ten<br />

years, he was instrumental in identifying<br />

opportunities for Facilities Connection with<br />

various federal agencies and government<br />

contractors. He also provided guidance to many<br />

8A companies both locally and nationally.<br />

Much has changed in the nearly three<br />

decades since Facilities Connection<br />

opened their doors. In this industry of<br />

constantly evolving technology that<br />

combines environmental awareness and<br />

sustainability, more projects will need to<br />

turn to the solutions and expertise provided<br />

by Facilities Connection, a proven leader<br />

and the “Go-To source for simplified space.”<br />

E L P A S O P A R T N E R S<br />

2 1 3

GLOBAL<br />


CUSTOM<br />


D I S C O V E R E L P A S O<br />

214<br />

Global Containers & Custom Packaging,<br />

Inc. create highly creative, flexible and reliable<br />

diversified packaging and operational solution<br />

services. This results in a positive impact on<br />

customer’s operations by eliminating operational<br />

stress, which enhances operational<br />

growth, efficiency, and profit.<br />

Our sister company, Global Containers de<br />

Mexico SA de CV, Global provides professional<br />

and affordable protective packaging solutions<br />

for any type of industry, including automotive,<br />

medical, electronics, mobile, computers and<br />

food. A division of inspection, rework, and logistics<br />

in the U.S. and Mexico currently provides<br />

service to a sister company of Toyota that manufactures<br />

interior automotive fabrics for Corolla<br />

and Camry models; we perform this service in<br />

Cd. Juárez, Mexico and Cd. Matamoros, Mexico,<br />

eventually in Cd. Torreón, Mexico.<br />

The company was founded by three partners—Jose<br />

Ochoa, Luis Galvan and Jesus<br />

Andujo—in Ciudad Juárez Chihuahua in<br />

2008. The partners, all experienced in the<br />

industry, soon realized that in order to be a key<br />

player in an aggressive market an operation<br />

was needed in <strong>El</strong> <strong>Paso</strong>.<br />

The year 2008 was very challenging for the<br />

company because of economic conditions in the<br />

U.S. and Mexico. As a new company, it was<br />

important to find new customers who demanded<br />

the best quality and price. Global exceeded<br />

customer’s expectations by providing reliability,<br />

trust-ability, innovative solutions, real expertise<br />

and business flexibility.<br />

A key event occurred when a computer<br />

company from Taiwan, with operations in<br />

Cuidad Juárez, decided to give Global the<br />

opportunity to handle their packaging business.<br />

Seven years later, it is one of Global’s<br />

strongest business relationships.<br />

As a new corporation, it was difficult for<br />

Global to obtain adequate financing in the<br />

early years but a local <strong>El</strong> <strong>Paso</strong> banking institution,<br />

Bank of the West (now WestarBank) trusted<br />

the company, believed in the partner’s<br />

dreams and provided the backing needed for<br />

the company to grow.<br />

Global’s main strength is its customer service<br />

philosophy and the great team of individuals<br />

who run the operations on a daily basis. The<br />

company’s leaders are committed to finding<br />

ways of improving and innovating in its market,<br />

and are always looking for new business opportunities<br />

in order to diversify. Year after year,<br />

Global Containers & Custom Packaging, Inc.,<br />

has achieved an exponential and stronger<br />

growth in terms of business, presence, reputation<br />

and revenue.<br />

Based on Global’s current business development<br />

initiatives to become a diversified solutions<br />

company, the company growth plan is to<br />

double the size of the company by the end of<br />

2018. The company is building bridges to<br />

achieve this goal by being active in the Helenic<br />

Hispanic Chamber of Commerce in Greece and<br />

Spain and establishing commercial relationships<br />

with business people in the Middle East and Asia<br />

through the Borderplex alliance organization.<br />

Our goal as entrepreneurs is to evolve<br />

Global Containers & Custom Packaging, Inc.<br />

as a company that will pass thru generations<br />

based on solid foundations, ethics, systems and<br />

business innovations.

Durable Metal Products was founded in<br />

1994 by Ray Wells and his sons—Bob and<br />

Jim—who manufactured replacement parts for<br />

waste recycling equipment. Together, they took<br />

several generations of foundry experience and<br />

applied it to swing hammers used in “tub<br />

grinders.” The result was a cast steel swing<br />

hammer that processed 100 percent more<br />

material per life cycle, 25 percent more<br />

material per production hour, was easier to<br />

install and reduced the wear on the rest of the<br />

machine. Over the next couple years, other<br />

designs were developed in order to maximize<br />

productivity and reduce waste. These premium<br />

hammers were soon sold throughout the<br />

United States and worldwide.<br />

A friend who worked for a large jeans<br />

manufacturer asked Bob if a knife blade<br />

used to cut the cloth that was being<br />

consumed at the rate of about a thousand<br />

blades a day could be improved. The family<br />

discussed the topic and decided to send<br />

sample blades put through a “Deep Cryogenic<br />

Process,” which was said to increase the<br />

edge life of steel cutting tools. The samples<br />

were tested, and performed beyond<br />

expectations. However, bulk quantity process<br />

results were inconsistent.<br />

Research into the equipment exposed a lack<br />

of temperature control and uniformity. This<br />

was when the family decided to manufacture<br />

an improved cryogenic freezer. Believing that<br />

the process should be an extension of standard<br />

heat treat practices, an upper limit of 1200°F<br />

was established and the “CryoFurnace”<br />

was created. The first one was sold to a gun<br />

barrel manufacturer on the U.S. Government’s<br />

preferred vendor list. Over the last two<br />

decades the “CryoFurnace” has evolved into<br />

the most versatile piece of equipment<br />

of its kind; it is the first and only cryogenic<br />

processor available with a temperature range<br />

of -300°F to +1200°F.<br />

The CryoTemper (-300°F to 550°F) was<br />

introduced to satisfy a market that did not<br />

require the upper temperature extreme. Two<br />

CryoTempers were used to thermal cycle the<br />

mirrors during production for the James Webb<br />

Space Telescope.<br />

In 1996, DMP introduced the CryoSwitch,<br />

the first automatic liquid cylinder-switching<br />

device. Originally an accessory to the equipment,<br />

the CryoSwitch provides an uninterrupted<br />

liquid nitrogen supply. The CryoSwitch has<br />

become a standalone device used by a wide<br />

range of industries; from manufacturers to pharmaceutical<br />

and biological research companies.<br />

In 2001, Durable Metal Products entered<br />

into a strategic partnership with a major<br />

manufacturer of liquid nitrogen storage and<br />

delivery systems, which has allowed them<br />

to offer complete turnkey systems to its<br />

customers. DMP became DMP CryoSystems to<br />

reflect the larger business capability.<br />

DMP CryoSystems has sold more than<br />

150 of its unique machines worldwide to<br />

customers in aerospace, gear and bearing<br />

manufacturing, automotive and commercial<br />

industries. The company is constantly improving<br />

its equipment and works closely with<br />

customers to customize the machine to best<br />

suit their needs. DMP leads the industry in<br />

product innovation and service.<br />

Over the years, DMP CryoSystems has<br />

proudly supported local groups like AmVets,<br />

Al Meida Shrine and UTEP, as well as<br />

Wounded Warriors, St. Jude’s Bike-A-Thon,<br />

and Children’s Make A Wish Foundation.<br />



E L P A S O P A R T N E R S<br />

2 1 5

SMITH-<br />



<br />

Below: Hyman Levy, grandfather of the<br />

Zimmerman boys, was an independent<br />

plumber in <strong>El</strong> <strong>Paso</strong> in the early part of the<br />

twentieth century.<br />

Bottom: Lee Zimmerman, grandson of<br />

Hyman Levy, and owner of Smith-Johnston's<br />

Casa Plumbing at the wheel of a presentday<br />

plumbing truck.<br />

D I S C O V E R E L P A S O<br />

216<br />

For more than ninety years, Smith-<br />

Johnston’s Casa Plumbing has provided<br />

customers with the highest quality residential<br />

and light commercial plumbing and air<br />

conditioning service.<br />

The company began as Smith Plumbing<br />

Co., established in 1924 by Mr.<br />

C. Smith, who hung out his shingle and<br />

began offering plumbing services to<br />

customers in the <strong>El</strong> <strong>Paso</strong> area. Smith<br />

operated the business successfully until the<br />

1950s, when it was purchased by the<br />

Applebe family.<br />

Robert Johnston acquired ownership in<br />

1962 and added his name, operating as<br />

Smith-Johnston Plumbing Company.<br />

Johnston ran the business until his death<br />

in 2002.<br />

Meanwhile, Emanuel “Manny” Zimmerman,<br />

who had worked in the plumbing and air<br />

conditioning fields for many years, had<br />

started a business of his own called Casa<br />

Plumbing in 1972. Manny taught the trade<br />

to his sons, Mark and Lee. In spite of illness,<br />

Manny remained active in the operation<br />

until his death in 2002. At that time, a third<br />

son, Jay, joined his brothers to purchase<br />

Smith-Johnston Plumbing.<br />

They proceeded to merge the two highly<br />

respected companies. In order to preserve<br />

the rich heritages and loyal client bases, the<br />

name Smith-Johnston’s Casa Plumbing<br />

was adopted.<br />

From the old six-digit phone numbers to<br />

today’s website, and adjusting to advances in<br />

materials and techniques over the nine<br />

decades, Smith-Johnston’s Casa Plumbing<br />

continues to grow. Some of the relics of the<br />

early years are carefully preserved and<br />

displayed at the company office at 1120 East<br />

Yandell Drive.<br />

Under the leadership of Jay, Mark and<br />

Lee, Smith-Johnston’s Casa Plumbing has<br />

expanded into the fields of plumbing<br />

remodeling and renovations, as well as<br />

refrigeration services. Also offered by Smith-<br />

Johnston’s Casa Plumbing is back-flow<br />

prevention, pumps, toilets, disposals, water<br />

and sewer lines, wall heaters, furnaces, gas<br />

lines, and conversions from evaporative<br />

cooling to refrigerated air.<br />

The company is open on Saturday and<br />

offers a ten percent labor discount to senior<br />

citizens and members of the military.<br />

The Zimmerman’s attribute much of the<br />

success of the business to the dedication of<br />

key employees, whose commitment to quality<br />

remains steadfast. The company employs a<br />

total of seventeen people.<br />

In 2008, Smith-Johnston’s Casa Plumbing<br />

received the Torch Award from the Better<br />

Business Bureau <strong>Paso</strong> del Norte.<br />

Smith-Johnston’s Casa Plumbing contributes<br />

services and resources to numerous<br />

charities, with a particular emphasis on<br />

organizations that benefit children.<br />

To learn more about what Smith-Johnston<br />

Casa Plumbing can do for you, please visit<br />


Sponsors<br />

Advanced Pools.................................................................................1 8 1<br />

AJ’s Uniforms ...................................................................................1 6 8<br />

American Packaging and Supply, Inc. ...................................................1 9 4<br />

B&M Machinery Co. ..........................................................................1 7 7<br />

Barnett Harley-Davidson ...................................................................1 5 4<br />

Bella Vista Custom Homes, Inc. ...........................................................1 9 8<br />

Big Boy Concessions, Inc. ...................................................................1 6 0<br />

Butterfield Trail Golf Club .................................................................1 3 1<br />

Cattleman’s Steakhouse at Indian Cliffs Ranch .......................................1 4 2<br />

CEMEX ...........................................................................................2 0 4<br />

Century 21 APD Associates ................................................................1 9 0<br />

Cesar-Scott, Inc. ...............................................................................2 0 0<br />

Clowe & Cowan of <strong>El</strong> <strong>Paso</strong>, LLC ..........................................................1 8 8<br />

Crown Wealth Strategies ....................................................................1 5 6<br />

DA Defense Logistics HQ ...................................................................2 0 6<br />

Danny Sander Construction, Inc. .........................................................2 0 2<br />

Destination <strong>El</strong> <strong>Paso</strong> ...........................................................................1 3 5<br />

dmDickason Personnel Services ...........................................................1 6 2<br />

Durable Metal Products/DMP CryoSystems............................................2 1 5<br />

ECM International, Inc. .....................................................................1 9 2<br />

<strong>El</strong> <strong>Paso</strong> Children’s Hospital ................................................................1 2 4<br />

<strong>El</strong> <strong>Paso</strong> Community College ................................................................1 2 6<br />

<strong>El</strong> <strong>Paso</strong> Cosmetic Surgery ...................................................................1 2 8<br />

<strong>El</strong> <strong>Paso</strong> International Airport .............................................................1 3 0<br />

<strong>El</strong> <strong>Paso</strong> Paper Box, Inc. .....................................................................2 0 8<br />

<strong>El</strong> <strong>Paso</strong> Symphony Orchestra...............................................................1 2 2<br />

EPCOM ...........................................................................................1 5 8<br />

Esperanto Developments.....................................................................1 4 6<br />

Facilities Connection, Inc. .................................................................2 1 2<br />

Freeport-McMoRan ............................................................................2 1 0<br />

GECU .............................................................................................1 3 8<br />

Global Containers & Custom Packaging, Inc..........................................2 1 4<br />

Heriberto Ibarra Photography .............................................................1 7 1<br />

Humane Society of <strong>El</strong> <strong>Paso</strong> .................................................................1 3 3<br />

Johnson Jewelers ...............................................................................1 7 0<br />

Land-Mark Professional Surveying, Inc.................................................1 8 2<br />

LegalShield Associates .......................................................................1 6 7<br />

MNK Architects ................................................................................1 8 6<br />

Nickes Medical Supply, LLC ................................................................1 6 9<br />

Providence Memorial Hospital .............................................................1 1 6<br />

Rescue Ministries of Mexico ................................................................1 8 4<br />

Sarabia’s Portable Jons & Blue Sanitation .............................................1 6 6<br />

Susan Eisen Fine Jewelry Watches Art & Appraiser ................................1 5 0<br />

Smith-Johnston’s Casa Plumbing ..........................................................2 1 6<br />

Stallion Boots & Leather Goods ...........................................................1 4 1<br />

Sun Bowl Association .........................................................................1 6 4<br />

Texas Tech University Health Sciences Center <strong>El</strong> <strong>Paso</strong> ............................1 2 0<br />

Textape Incorporated .........................................................................1 7 8<br />

Tom Lea Institute ..............................................................................1 3 4<br />

Tovar Printing, Inc. ..........................................................................1 8 5<br />

W. Silver Recycling, Inc .....................................................................1 7 4<br />

Workforce Solutions Borderplex ...........................................................1 5 2<br />

Wyler Industrial Works, Inc. ..............................................................1 9 6<br />

Ysleta Lutheran Mission Human Care ...................................................1 3 2<br />

S P O N S O R S<br />

2 1 7

aBouT The phoToGr apher<br />

H E R I B E R T O<br />

I B A R R A<br />

Heriberto Ibarra is a native of <strong>El</strong> <strong>Paso</strong>, and one of the top commercial photographers<br />

in the region. A hypermodernist artist who loves to express character, life,<br />

and the passing of time, Ibarra has worked in the film industry, and been published<br />

in books, newspapers, and online magazines. He has shown at galleries nationally and<br />

internationally including RAW in Las Vegas, Nevada, the Museum of Art in <strong>El</strong> <strong>Paso</strong><br />

and the Museum of INBA in Ciudad Juárez, and taught photography composition for<br />

the past five years at The University of Texas at <strong>El</strong> <strong>Paso</strong> and the Museum of History<br />

in <strong>El</strong> <strong>Paso</strong>, Texas. For more information call 915-252-7071 or visit his website at<br />

www.heribertoibarra.com.<br />

D I S C O V E R E L P A S O<br />


aBouT The auThor<br />

M A G G I E<br />

A S F A H A N I<br />

Maggie Asfahani is a lifelong resident of <strong>El</strong> <strong>Paso</strong>, a freelance writer and former editor of What’s Up,<br />

a weekly arts, entertainment and culture publication. She received a B.A. in Political Science and<br />

an M.A. in Communication from the University of Texas at <strong>El</strong> <strong>Paso</strong>, where her research focused<br />

on relational dialectics. Asfahani has worked as a freelance writer for various local and national<br />

publications, businesses and community organizations. She is the proud parent of twin daughters,<br />

is a certified mediator, and loves cooking and traveling around the world. Her interests include<br />

intercultural communication and conflict resolution.<br />


A B O U T T H E A U T H O R<br />

2 1 9

For more information about the following publications or about publishing your own book,<br />

please call HPNbooks at 800-749-9790 or visit www.hpnbooks.com.<br />

Albemarle & Charlottesville:<br />

An Illustrated History of the First 150 Years<br />

Black Gold: The Story of Texas Oil & Gas<br />

Care By the Sea: A History of<br />

Medicine in Nueces County<br />

Carter County, Oklahoma: Then and Now<br />

Coastal Visions: Images of Galveston County<br />

Dallas County: A 21st Century Mosaic<br />

King Cotton to Space Capital:<br />

The Huntsville-Madison County Story<br />

Garland: A Contemporary History<br />

Historic Abilene: An Illustrated History<br />

Historic Alamance County:<br />

An Illustrated History<br />

Historic Albany: City & County<br />

Historic Albuquerque: An Illustrated History<br />

Historic Alexandria: An Illustrated History<br />

Historic Amarillo: An Illustrated History<br />

Historic Anchorage: An Illustrated History<br />

Historic Austin: An Illustrated History<br />

Historic Baldwin County:<br />

A Bicentennial History<br />

Historic Baton Rouge: An Illustrated History<br />

Historic Beaufort County: An Illustrated History<br />

Historic Beaumont: An Illustrated History<br />

Historic Bexar County: An Illustrated History<br />

Historic Birmingham: An Illustrated History<br />

Historic Brazoria County: An Illustrated History<br />

Historic Brownsville: An Illustrated History<br />

Historic Charlotte:<br />

An Illustrated History of Charlotte and<br />

Mecklenburg County<br />

Historic Chautauqua County:<br />

An Illustrated History<br />

Historic Cheyenne: A History of the Magic City<br />

Historic Clayton County: An Illustrated History<br />

Historic Comal County: An Illustrated History<br />

Historic Corpus Christi: An Illustrated History<br />

Historic DeKalb County: An Illustrated History<br />

Historic Denton County: An Illustrated History<br />

Historic Edmond: An Illustrated History<br />

Historic <strong>El</strong> <strong>Paso</strong>: An Illustrated History<br />

Historic Erie County: An Illustrated History<br />

Historic Fayette County: An Illustrated History<br />

Historic Fairbanks: An Illustrated History<br />

Historic Gainesville & Hall County:<br />

An Illustrated History<br />

Historic Gregg County: An Illustrated History<br />

Historic Hampton Roads: Where America Began<br />

D I S C O V E R E L P A S O<br />

220<br />

Historic Hancock County:<br />

An Illustrated History<br />

Historic Henry County: An Illustrated History<br />

Historic Hood County: An Illustrated History<br />

Historic Houston: An Illustrated History<br />

Historic Hunt County: An Illustrated History<br />

Historic Illinois: An Illustrated History<br />

Historic Katy: An Illustrated History<br />

Historic Kern County:<br />

An Illustrated History of Bakersfield<br />

and Kern County<br />

Historic Lafayette:<br />

An Illustrated History of Lafayette &<br />

Lafayette Parish<br />

Historic Laredo:<br />

An Illustrated History of Laredo &<br />

Webb County<br />

Historic Lee County:<br />

The Story of Fort Myers & Lee County<br />

Historic Louisiana: An Illustrated History<br />

Historic Mansfield: A Bicentennial History<br />

Historic Midland: An Illustrated History<br />

Historic Mobile:<br />

An Illustrated History of the Mobile Bay Region<br />

Historic Montgomery County:<br />

An Illustrated History of<br />

Montgomery County, Texas<br />

Historic Ocala: The Story of Ocala &<br />

Marion County<br />

Historic Oklahoma: An Illustrated History<br />

Historic Oklahoma County:<br />

An Illustrated History<br />

Historic Omaha:<br />

An Illustrated History of Omaha and<br />

Douglas County<br />

Historic Orange County: An Illustrated History<br />

Historic Osceola County: An Illustrated History<br />

Historic Ouachita Parish: An Illustrated History<br />

Historic Paris and Lamar County:<br />

An Illustrated History<br />

Historic Pasadena: An Illustrated History<br />

Historic Passaic County: An Illustrated History<br />

Historic Pennsylvania An Illustrated History<br />

Historic Philadelphia: An Illustrated History<br />

Historic Prescott:<br />

An Illustrated History of Prescott &<br />

Yavapai County<br />

Historic Richardson: An Illustrated History<br />

Historic Rio Grande Valley:<br />

An Illustrated History<br />

Historic Rogers County: An Illustrated History<br />

Historic San Marcos: An Illustrated History<br />

Historic Santa Barbara: An Illustrated History<br />

Historic Scottsdale: A Life from the Land<br />

Historic Shawnee: A History of Shawnee &<br />

Pottawatomie County<br />

Historic Shelby County: An Illustrated History<br />

Historic Shreveport-Bossier: An Illustrated<br />

History of Shreveport & Bossier City<br />

Historic South Carolina: An Illustrated History<br />

Historic Smith County: An Illustrated History<br />

Historic St. Louis: 250 Years Exploring<br />

New Frontiers<br />

Historic Temple: An Illustrated History<br />

Historic Texarkana: An Illustrated History<br />

Historic Texas: An Illustrated History<br />

Historic Victoria: An Illustrated History<br />

Historic Tulsa: An Illustrated History<br />

Historic Wake County: An Illustrated History<br />

Historic Warren County: An Illustrated History<br />

Historic Williamson County:<br />

An Illustrated History<br />

Historic Wilmington & The Lower Cape Fear:<br />

An Illustrated History<br />

Historic York County: An Illustrated History<br />

Iron, Wood & Water:<br />

An Illustrated History of Lake Oswego<br />

Jefferson Parish:<br />

Rich Heritage, Promising Future<br />

Louisiana: The Energy State<br />

Making San Antonio:<br />

The Story of San Antonio Manufacturing<br />

Miami’s Historic Neighborhoods:<br />

A History of Community<br />

Mile Marker 103: The History of<br />

Edmond, Oklahoma<br />

More Than a River: Decatur-Morgan County<br />

The New Frontier:<br />

A Contemporary History of Fort Worth &<br />

Tarrant County<br />

Old Orange County Courthouse:<br />

A Centennial History<br />

Plano: An Illustrated Chronicle<br />

Prospects to Prosperity<br />

Rich With Opportunity: Images of Beaumont<br />

and Jefferson County<br />

Salt Lake City: Livability in the 21st Century<br />

San Antonio, City Exceptional<br />

The San Gabriel Valley: A 21st Century Portrait<br />

Southwest Louisiana: A Treasure Revealed<br />

The Spirit of Collin County<br />

Valley Places, Valley Faces<br />

Water, Rails & Oil: Historic Mid & South<br />

Jefferson County

ISBN: 978-1-939300-95-9<br />


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