Join the most ambitious campaign in our history:
To conserve more land, connect more Canadians to nature
and inspire the next generation of conservation leaders
Canada is like no other place on Earth. That is
why the Nature Conservancy of Canada (NCC),
along with our passionate donors, has spent
more than 55 years protecting our unique
natural spaces and the life they sustain.
I’ve been volunteering for the Nature
Conservancy of Canada for 20 years
now, and the more I learn and see
about its work, the more enthused
My parents instilled in me
a respect and admiration for nature.
Growing up, recreation time equalled
outdoors time, often in the nearby
ravines of Toronto. I’ve been passionate
about nature ever since.
My wife, Karen, and I are proud to support NCC’s Landmark
Campaign. There is no better nature conservation charity for
showing results for dollars. Here are three reasons why we give:
IT’S A CANADIAN CAUSE
NCC was created by Canadians and invests your dollars in
Canadian projects that are chosen and managed by Canadians.
Our natural areas have global importance, and this is our gift
to the world.
Nature Conservancy of Canada
Leave your landmark
The Landmark Campaign aims to conserve,
connect and inspire Canadians in conservation
Your gift in action
10 large-scale signature land and water conservation
projects where your gift will be invested
Every bit counts
Three ways you can donate and leave your landmark
OUR DOLLARS ARE SPENT WITH IMPACT
NCC protects lands that provide habitat for more than 200
different species at risk. Charity Intelligence and MoneySense
repeatedly rank NCC as one of the top environmental charities
for efficient use of donor dollars.
THE GIFT OF CONSERVATION IS PERMANENT
We support many worthy charities, but NCC is the only one
we know where our donation will make such a lasting impact.
Decades from now, NCC donors and staff will be stewarding
the land we protect today.
Volunteers who recognized that important habitats were
disappearing created NCC in the 1960s. Now, it is the potent
force of volunteers, donors and staff who make us successful.
There is much more land to protect. Thank you for being
a fellow donor and supporter and for helping us complete our
Chair of the NCC Board of Directors
Nature Conservancy of Canada
245 Eglinton Ave. East, Suite 410
Toronto, Ontario, Canada M4P 3J1
The Nature Conservancy of Canada (NCC) is the nation’s leading land conservation
organization, working to protect our most important natural areas and the species
they sustain. Since 1962, NCC and its partners have helped to protect 2.8 million acres
(more than 1.1 million hectares), coast to coast.
The Nature Conservancy of Canada Magazine is distributed to donors and supporters of NCC.
Trademarks owned by the Nature Conservancy of Canada.
Printed on Cocoon Silk paper, which is a coated recycled paper manufactured using
a totally chlorine-free process and certified as FSC® 100% recycled. Printed in Canada
with vegetable-based inks by Warrens Waterless Printing. This publication saved
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saving resources by choosing this paper.
LEADERS IN LAND
Since 1962, we have helped to protect 2.8 million acres (more than 1.1 million hectares), thanks to your support.
Together, let’s build on our past success, through the Landmark Campaign.
More than $200M
More than $500M
Raised to date: $542M
Fundraising goal: $750M
COVER: NEIL EVER OSBORNE: THIS PAGE: GORDON MACPHERSON. ILLUSTRATIONS: CHELSEA PETERS.
blueprints for all of
Largest conservation project:
Old Man on His Back Prairie and
Heritage Conservation Area, SK
Land stewardship highlight:
Established our Stewardship
Endowment Fund, which now
sits at $116.3M
Largest conservation project:
Close to 30 Nature Destinations
you can visit across Canada, and
more added every year
Largest conservation projects:
Will conserve 10 large-scale
projects across Canada
FALL 2018 3
The Nature Conservancy of Canada invites you to join the
Landmark Campaign to conserve more land faster, connect
more Canadians to nature and inspire the next generation
of conservation leaders
BY Leslie Garrett, journalist and writer
4 FALL 2018 natureconservancy.ca
On a small lake in central Ontario on a summer
day already eliciting heat alerts at 8 a.m., John Lounds
lifts a canoe from the roof of his dark grey car and slips
it into the water with the help of a friend. A family of
mallards remains undistracted near the cattails. Lounds often turns to
his canoe to escape the hustle and bustle of the city, and to reflect on
his connections to nature.
I ask Lounds about his more adventurous canoe trips, and his gaze
fixes on something in the distance. His eyes light up as he recalls previous
voyages exploring Canada’s waterways. There was that backcountry
canoe trip along the Ashuapmushuan River in Quebec, whose name
in Innu means “place where one lies in wait for moose.” It was on
a different trip, though, along the Missinaibi River in northern Ontario,
where his group spotted two moose. And, he adds, his voice reverent,
“Paddling into the wind with the sun behind us, we had the treat of
getting very close to a wolf onshore.”
FALL 2018 5
It’s clear that Canada’s wild places mean
something to Lounds; something more than
pretty scenery. “It’s who we are,” he says. “It’s
woven into the fabric of our nation. Indigenous
Peoples in Canada, who cared for this land
long before European settlers arrived, are
deeply connected to nature. They believe the
natural world is sacred. We have much to learn.”
Lounds dips his paddle into the glassy
water and propels the canoe forward. When
not navigating the water in a canoe, Lounds
is at the helm of the Nature Conservancy of
Canada (NCC), an organization that conserves
what symbolizes Canada the world over: our
natural places and wildlife. “We have the
opportunity, perhaps more than any other
nation on the planet, to make conservation
count,” he reflects.
Although today’s paddle is a short one,
there will be more adventurous canoe trips
for Lounds. For now, looming large on his
agenda is NCC’s most ambitious undertaking
to date. Lounds and his colleagues are
inviting Canadians to join the Landmark
Campaign, with its goals to conserve more
land faster, connect more Canadians to
nature and inspire the next generation
of conservation leaders.
We have the opportunity, perhaps
more than any other nation on the
planet, to make conservation count.
JOHN LOUNDS, PRESIDENT AND CEO, NATURE CONSERVANCY OF CANADA
Conserving land faster
These are staggering goals: the Landmark
Campaign aims to raise $750 million and conserve
3.2 million acres (1.3 million hectares).
This will help secure at least 500 new land
conservation projects and 10 large-scale
signature projects (see p. 8).
Lounds leads from the conviction that
thinking big is the first step toward achieving
big results. Ask him if he’s daunted by this
latest shoot-for-the-moon campaign, and he
responds with characteristically quiet conviction
about what NCC can achieve, but only
with the help of its supporters.
“It’s our supporters who encouraged us
to set the most ambitious goals in our history.
Their passion for nature — their belief in
what we do — gives us confidence that we
can reach those goals,” reflects Lounds.
He points to the over $540 million already
raised since the start of the campaign. The
Landmark Campaign will effectively double
the amount of land protected in NCC’s 56-
year history. And, he notes, urgency drives
the mission. “Canada’s natural landscapes
are still under threat from habitat loss
and fragmentation, invasive species and,
of course, climate change,” he says.
“We may never get a better chance to
conserve our country’s natural legacy.”
NCC is building upon decades of sciencebased
conservation planning, ensuring it is
well-positioned to move swiftly when opportunities
arise. Take, for instance, the recent
Birch River project in northeast Alberta.
NCC partnered with the Tallcree Tribal Government,
provincial and federal governments,
Syncrude and The Schad Foundation to remove
the timber quotas on 3,300 km 2 of boreal
forest so this area can be designated a provincial
park. When added to Wood Buffalo
National Park and other contiguous conserved
areas, this is now the largest stretch of protected
boreal forest on the planet.
Landmark achievements such as the Birch
River project have been possible because of
NCC’s unique ability to create partnerships
with other groups. Creating partnerships across
the spectrum has long been a priority for
Lounds. “It’s not about us,” he says. “We’re in
...continued on page 11
L TO R: MIKE FORD. THOMAS FRICKE.
6 FALL 2018 natureconservancy.ca
“Nature fuels my spirit and helps make me feel
connected. Having wild spaces for people to enjoy
in their own way, hiking, swimming, relaxing and
taking in the views, helps to fuel their spirit. What
would we be left with if we didn’t have these spaces?
This is why we support NCC. Through our company
Basic Spirit, Bonnie and I support NCC in their efforts
to keep wild spaces for now and into the future.”
JOHN CARABERIS AND BONNIE BOND
THIS IS OUR LANDMARK
FALL 2018 7
Your gift in
The Landmark Campaign is accelerating conservation across Canada. With your help, we
are investing in these 10 large-scale signature projects, protecting and connecting habitat.
We expect more of these opportunities to arise throughout the campaign, meaning your
gift will go even further for nature and for Canadians.
L TO R: NCC. JOHN E. MARRIOTT. COSTAL PRODUCTIONS. INATURALIST.
8 FALL 2018 natureconservancy.ca
L TO R: KYLE MARQUARDT. ISTOCK. CAROLINE HENRI.
HEART OF GOLD GRASSLANDS
Build on our existing lands to protect
grasslands, shrub lands and Canada’s only
desert habitats. Nestled between BC’s
Coastal and Rocky mountain ranges, BC’s
dry interior harbours an extraordinary
richness of rare wildlife.
Expand the remarkable legacy of the
136,000-acre (55,000-hectare) Darkwoods
Conservation Area by protecting and
restoring critically important habitats for
grizzly bear and other large mammals.
JIM PRENTICE WILDLIFE
Create and connect a 3,950-acre (1,600-
hectare) corridor in the Crowsnest Pass.
Once completed, it will allow critical wildlife
movement between numerous protected
areas along the Eastern Slopes of the Rockies
in Canada and the United States. NCC is
working to complete the corridor to recognize
the public service of the late Honourable Jim
Prentice, former Premier of Alberta, and to
create a legacy that honours his passion for
conservation across Canada.
Purchase and extinguish a significant timber
permit to secure the protection of more than
822,860 acres (333,000 hectares) adjacent
to Wood Buffalo National Park. Conserve
habitat for threatened wood bison and
woodland caribou and, when combined with
existing nearby protected spaces, establish
the largest contiguous area of protected
boreal forest in the world.
Help NCC acquire 70,000 acres (28,000
hectares) of grasslands — among the most
endangered ecosystems on the planet — and
ensure at least another 200,000 acres (81,000
hectares) on public lands are protected for
nature and sustainable ranching.
THE LAST GREAT LAKES
Conserve more than 15,000 acres (6,300
hectares) of coasts and islands along the
north shore of Lake Superior, the world’s
largest freshwater lake, and our last chance
to protect large and intact coastal landscapes
on the Great Lakes.
CANADA’S HOT SPOT FOR
Enable the acquisition and restoration of
habitats in three high-priority areas along
the shores of Lake Erie, protecting species
at risk and their habitats and improving
the health of the Lake Erie watershed. The
northern shore of Lake Erie is an oasis of
biodiversity in the agricultural and industrial
heartland of Ontario.
KENAUK WILDLIFE CORRIDOR
Build on NCC’s existing 14,500-acre (5,900-
hectare) Kenauk property by protecting the
region’s forests, wetlands and lakes. This is a
critical strategy in maintaining a major wildlife
corridor that stretches north from the Ottawa
River to the Laurentian Mountains.
HALIFAX WILDERNESS PARK
Create a one-of-a-kind, 379-acre (153-
hectare) wilderness park just minutes from
downtown Halifax. NCC’s vision for the
Halifax Wilderness Park is to protect a place
for both wildlife and people. This $8-million
project is currently NCC’s largest fundraising
campaign in Atlantic Canada and will
conserve rare Jack pine and broom crowberry
barrens. This unique partnership project
between NCC, the Halifax Regional Municipality
and the Shaw Group will #KeepHalifaxWild
even as the city grows and evolves.
Support the establishment of a National
Marine Conservation Area by securing more
than 2.1 million acres (860,000 hectares) of
offshore exploratory permits and releasing
them back to the Government of Canada.
Long known for its richness of marine
mammals and birds, this conservation area
will protect habitat for iconic Arctic species,
including polar bear, narwhal, beluga
whale and walrus.
FALL 2018 9
“I think when the
kids get old enough,
eventually we’ll let
them know that we
have a charitable
we really believe in:
‘They protect lands
that we hope you’ll
get to see one day
and that your
will get to see
WHY WE SUPPORT NCC
10 FALL 2018
More than 80 per cent of Canadians live within
100 kilometres of an NCC property. A key to
inspiring Canadians to protect wild spaces is
meeting them in the places they love.
NCC. COURTESY OF TD BANK GROUP.
Students on a field trip to Pasqua Lake, Saskatchewan, as part of the Learning the Land program. The
program is a partnership between NCC and Treaty 4 Education Alliance, which teaches conservation by
merging western science and traditional Indigenous knowledge. Funding for the program is provided
by Environment and Climate Change Canada’s Aboriginal Fund for Species at Risk, the Province of
Saskatchewan, Saskpower and TD Friends of the Environment.
the business of creating conditions for nature
to thrive. It’s about all that work.”
Crucial to these partnerships, of course,
are NCC’s donors. “Often what we’re doing is
facilitating other people’s dreams,” he says.
“When someone gives a dollar to the Nature
Conservancy of Canada, that’s a precious
decision they have made.” The Landmark
Campaign is built upon the desire of donors
to “leave a landmark,” something that will
continue to connect Canadians to the natural
world and inspire new generations.
“This campaign is an unparalleled opportunity
to make an impact — to protect and care for
Canada’s lands and waters and all the species
they sustain, including people,” says Lounds.
Canadians to nature
But support of the Landmark Campaign will
do more. It will provide additional opportunities
for Canadians to get outdoors and appreciate
nature first-hand, so that they may be
inspired to protect it.
Lounds and his team are concerned that
Canadians are more disconnected from nature
than ever before. We spend about 90 per cent
of our time indoors. More than 82 per cent
of us live in an urban setting. There is increasing
evidence that being disconnected from
nature negatively impacts our health and
Connecting more Canadians with natural
spaces and wildlife will build the foundation
for ongoing conservation success.
Through this campaign, Canadians will be
able to access events that will enrich their experience
in nature. This includes joining NCC
field staff at Conservation Volunteers days
or joining conversations about conservation
through the NatureTalks national speakers’
series, as well as youth engagement, education
and skills-building days and employee
Local engagement is critical to NCC’s work.
Just as Lounds himself recharges by taking to
rivers and lakes in a canoe, a key part of inspiring
Canadians to protect wild spaces is
meeting them in the places they love. Indeed,
more than 80 per cent of Canadians live within
100 kilometres of an NCC property.
The Nature Destinations program, launched
in summer 2017, invites people of all ages to
explore forests, grasslands, mountains, lake
BUILDING A SUSTAINABLE
VICE PRESIDENT OF GLOBAL CORPORATE
CITIZENSHIP, TD BANK GROUP
“At TD, we believe that we have an important
role to play in building a more inclusive
and sustainable tomorrow. This requires
collaboration to help drive change in our
communities and abroad, by bringing
together individuals and organizations with
different skills and perspectives to spark
innovative, holistic solutions.
Through our corporate citizenship platform,
The Ready Commitment, TD aspires to link
business, philanthropy, and human capital
to elevate the quality of the environment so
that people and economies can thrive.
TD and NCC have worked together in a number
of ways over the years, and in the process
we have created mutually beneficial results.
Through the TD Forests program, we have
helped protect over 60,000 acres (24,280
hectares) of forest habitat in North America.
Together, we also measured the benefits
natural spaces provide to society. This year
we are thrilled to continue TD’s support of
the NatureTalks speakers series.
Our collaborations have led to solutions we
feel will help address many of the environmental
challenges we face today and in the
years to come. That shared impact is one of
the many reasons we are proud to support
NCC’s Landmark Campaign.”
FALL 2018 11
areas — some of Canada’s best examples of
these remaining spaces. “It’s often when
people see a potential change in a natural area
that they’ve grown to love that they get working
to make sure it’s conserved,” says Lounds.
Lounds believes that by connecting Canadians
to conserved places, NCC creates
champions for nature. Supporters of the
Landmark Campaign will provide additional
opportunities for more Canadians to spend
time in nature, so that they may appreciate
its value first-hand and be inspired to support
Inspiring the next
Another goal of the Landmark Campaign is
to inspire future generations to build on our
legacy and lead more conservation efforts
in communities across the country. The campaign
aims to invest in the next generation
of conservation professionals, including more
than doubling the size of its Conservation
“Protecting Canada’s natural spaces and
wildlife needs the collective effort of all of
us — young and old,” notes Lounds.
It’s a mission he urges the young people
recruited into NCC’s ranks to take to heart,
including the close to 75 interns hired this
summer (with 100 slated to be hired next
year). Conservation Intern Megan McGlynn
is the daughter of ranchers near Pincher
Creek, Alberta. She’s working to monitor the
use of land purchased by NCC. She has seen
first-hand how conversations can lead to collaborations
that literally change the landscape.
“Being a local rancher, I really appreciate how
NCC works so closely with other local ranchers
and helps maintain working landscapes,”
she says. “I don’t think people know what
a good land steward NCC is.”
Cassia Foley is a summer conservation planning
intern with plans to study climate change
as a master’s student at McGill University. She
traces her love of the natural world to her childhood
home beside a lake, and the changes she
watched as land was swallowed up to development.
She appreciates the speed at which NCC
responds to threats. “The work here is very
fast and effective and actually conserving land.
NCC takes the science of what we know is
happening and does something about it.”
The energy, commitment and skill sets
of NCC’s younger recruits inspire Lounds.
“Looking at how many young people work at
the Nature Conservancy of Canada and how
terrific they are; enthusiastic, smart, capable.
It just makes me feel good about the future,
having those young folks ready to lead the
charge.” Supporting the campaign will support
the leaders of tomorrow. NCC’s donors and
supporters can help ignite the passion of
Canada’s youth in carrying on NCC’s work.
Back at the lake, Lounds allows himself
the occasional rest or gentle paddle on this
sweltering day. Yes, the Landmark Campaign
— the largest single private investment ever
in Canadian conservation — is an ambitious
undertaking. “It’s up to all of us,” says Lounds.
“At the Nature Conservancy of Canada, we’re
ready to do our part, but we need the support
of Canadians from coast to coast to make our
goals a reality.”
Lounds turns his bow across the lake,
a gentle wind at his back propelling him forward.
Dipping his paddle into the water, he’s reminded
of one of his favourite aphorisms: “If
you want to travel fast, go alone. If you want
to travel far, go together.” It’s a saying that
Lounds has turned to several times over the
years, and it seems just as fitting today, as he
heads into the next phase of NCC’s journey.1
L TO R: MIKE FORD. KYLE MARQUARDT.
12 FALL 2018 natureconservancy.ca
“Our fondest childhood memories
are outdoors. Autumn
leaves crunching underfoot.
Diving into a warm summer
lake wearing nothing but
a cloak of stars. Your foggy
breath before you as you
ski a forest trail. The first
scent of life in spring. And
through it all there you are,
with those you love, living in
nature. Thriving in it. Loving
it on some elemental level
you can’t quite put to words.
And maybe it’s better if we
don’t put it to words. Actions
speak louder. Our family will
plant and nourish our legacy
with the Nature Conservancy
of Canada. We shall watch
it grow, grateful for the
knowledge that future folk
may craft the same outdoor
memories as we did.”
THE BAREK FAMILY
INVESTING IN CANADA
FALL 2018 13
Every donation, big or small, counts toward helping the
Nature Conservancy of Canada achieve the protection
of more than 500 new land conservation projects across
Canada through its Landmark Campaign
The Nature Conservancy of Canada’s (NCC’s) Landmark Campaign
offers Canadians an unparalleled opportunity to protect and care for our country’s
lands and waters, and the species they sustain. The Landmark Campaign will
double the amount of land and water protected by NCC, helping to restore rare
habitats, support species at risk and improve the quality of our air and water.
Mark Rittinger, vice-president of marketing and development at NCC,
believes every bit counts toward helping NCC achieve the protection of more
than 500 new land conservation projects across Canada. “I’ve come to have a
greater feeling of responsibility to our future, and that this feeling of responsibility
perhaps comes with being Canadian,” says Rittinger. “We need to do more, faster.
And we can’t do it without our donors and supporters. NCC offers a number of
options for Canadians everywhere to contribute to our campaign — whether
through a monthly gift, an annual contribution or a gift in their Will.”
14 FALL 2018 natureconservancy.ca
PHOTO: PAUL ZIZKA. ILLUSTRATIONS: CHELSEA PETERS.
It’s hard to imagine running out of something
that seems as boundless as nature. But if
we don’t act today to protect our important
natural landscapes, they might not be here
for our children and grandchildren. Your
monthly gift can help us ensure that the
special natural places you enjoy with your
family today will still be here tomorrow.
“We have an obligation to this tiny blue
(and green!) planet to respect its natural
elements and to learn how to co-exist with
nature. Not in a distributive fashion, where
there are winners and losers, but in an integrated
fashion, where the goal is a mutually
beneficial outcome,” says Rittinger.
Monthly giving is easy, flexible and convenient.
When you spread your donation out
during the year, we can invest in long-term
projects to protect and restore wildlife habitat,
every single day. You choose the amount
you would like to automatically donate each
month via credit card or bank direct deposit,
and receive one consolidated tax receipt per
year. And you can change, increase or stop
your donation at any time. Call or email us
today to sign up to be a monthly donor.
Imagine a way to ensure that the values and
passions you hold strong today will continue
to have an influence tomorrow. If you are
passionate about nature, you can include it
in your charitable, estate and financial plans.
The gift you plan today is an investment
that will yield the highest returns for nature
and for future generations.
“Canadians are fortunate to be stewards
of such an immense portion of the planet’s
natural spaces, and the impact that these
spaces have not only on our country, but on
the globe, are immense,” explains Rittinger.
There are several ways to leave a meaningful
gift to conservation: you can leave a gift
in your Will, make a gift of publicly traded
securities or of RRSP/RRIF, a gift of life insurance
or a gift of land.
Legacy gifts are important to NCC’s longterm
conservation planning. They also ensure
NCC can continue to manage all existing
lands under our care. We are happy to talk
with you and your advisors to ensure your
planned gift fits your charitable intent and
your personal and financial objectives. By
leaving a legacy gift to NCC, you will make an
impact as lasting and enduring as the lands
we love and protect.
Leaders in Conservation
Much of NCC’s work is in southern Canada,
where nature is under the greatest threat
and where most Canadians live. These spaces
are key to our quality of life. With habitat
loss and fragmentation, invasive species and
climate change threatening the existence of
these natural spaces, we need to do more to
protect them — and fast.
The Leaders in Conservation program
provides unique opportunities and benefits to
individuals who make an annual contribution
of $1,000 or more in support of NCC's work.
You can help lead our efforts to conserve
Canada’s great places.
Since our Leaders provide undesignated
gifts, we’re able to use these funds where
they are needed most urgently.
If you’re interested in making a donation
of $1,000 or more to NCC and becoming a
Leader in Conservation, call or donate today.1
MAKING THE LARGEST IMPACT
NCC staff are here to help you decide the best ways you can contribute to
the Landmark Campaign. Whether you choose to give monthly, leave
a legacy or join our growing group of Leaders in Conservation, we
will ensure your donation will have the largest impact on nature
now and that our shared vision of a future natural Canada will be fulfilled.
To learn more or to make a donation to NCC, call 1.800.465.8005
or visit natureconservancy.ca/donate.
FALL 2018 15
Join Canadians across the country in achieving the
largest private conservation campaign in Canada’s history.
Your gift to the Landmark Campaign will help conserve more
land faster, connect more Canadians to nature and inspire the
next generation of conservation leaders. But none of this will be
possible without you!
Donate today and protect nature’s tomorrow.