Hopulist Issue Six

What is the thing that worries you
most about the future of craft?
“Poor quality beer putting new
drinkers off is an issue. In-fighting
as the market share is squeezed
when we should be introducing new
drinkers rather than scrabbling over
the same ones will get tired. It’s going
to be interesting to see what Inbev
et al’s next moves will be as well. As
long as the duty relief doesn’t deviate
much from where it is, the small guys
will always be able to compete.”
What is the thing that excites you
most about the future of craft?
“The Saison revolution is coming
and we’ll be manning the barricades!
Seriously though, I think we’re going to
move back towards more regionality
and freshness as breweries start to
focus more on direct sales to the
public and more breweries invest in
mixed ferm and wild projects.”