Boxoffice - June 2018

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>> With the summer movie season
now in full swing, I can’t help
recall the sweltering summers I
spent in Miami as a teenager—
hiding out from the heat in the
comfort of an air-conditioned
movie theater. The summer of
1998 was my first back in the U.S. after living throughout
Latin America with my family; arriving in July
(weeks before my first day of school) and having neither
friends nor plans, I spent most of my time reading
Entertainment Weekly and going to as many movies as
I possibly could. I still can’t believe, all these years later,
and thanks to my current position at Boxoffice, that I
can look back at that summer and tell my parents, “I
told you it was a better investment of my time than
going to science camp!”
That summer also introduced me to a new part of
the moviegoing experience: the pre-show. Watching
two or three movies a day, I often found myself having
some free time between screenings. The trivia games
and soundtrack selections that made up that pre-show
experience have significantly evolved over the years. In
this month’s issue we look at some of the latest innovations
coming from cinema advertising companies in
the United States. Coming off a year that saw a slight
decline in domestic box office, we surveyed some of
the sector’s biggest players to discover the current
state of the pre-show—and what new technology,
such as augmented reality (AR), can offer for the future.
Also in this issue, you can read the first position
papers from the Global Cinema Federation, detailing
the year-old organization’s stance on the numerous
issues that concern exhibitors around the world. We
completed this month’s issue while at CineEurope in
Barcelona, a week that once again served as evidence
of the increasing collaboration and shared priorities
of exhibitors in the U.S. and abroad. As this industry
continues to take a global dimension, Boxoffice will
uphold its commitment to bringing you news and
features highlighting the latest developments from the
industry’s global players.
As always, please feel free to reach out with any
comments on our current coverage or suggestions for
future stories.
Daniel Loria
Vice-President Content Strategy
Boxoffice Media
BOXOFFICE MEDIA
CEO
Julien Marcel
VP CREATIVE SERVICES
Kenneth James Bacon
VP CONTENT STRATEGY
Daniel Loria
BOXOFFICE ®
EDITORIAL DIRECTOR
Daniel Loria
MANAGING EDITOR
Laura Silver
CONTRIBUTORS
Sam Andrews
Alex Edghill
John Fithian
Merrill Jarvis
Lisa McKendry
Bruce Proctor
Jesse Rifkin
Shawn Robbins
Robert Rinderman
PRODUCTION ASSISTANT
Ally Bacon
BOXOFFICEPRO.COM
CHIEF ANALYST
Shawn Robbins
ANALYSTS
Alex Edghill
Chris Eggertsen
Jesse Rifkin
DATABASE MANAGEMENT
Diogo Busato
ADVERTISING
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BOXOFFICE ® (ISSN 0006-8527), Volume 154, Number
6, June 2018. BOXOFFICE ® is published monthly by
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JUNE 2018 BOXOFFICE ® 3