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Optimize For Mobile<br />
With Google rolling out the mobile first index, the website needs <str<strong>on</strong>g>to</str<strong>on</strong>g> pass the mobilefriendly<br />
test. The web giant company stated that their crawling, indexing, and ranking systems have<br />
typically used the desk<str<strong>on</strong>g>to</str<strong>on</strong>g>p versi<strong>on</strong> of a page’s c<strong>on</strong>tent.<br />
In order <str<strong>on</strong>g>to</str<strong>on</strong>g> avoid a mobile ranking meltdown, business owners should double down <strong>on</strong><br />
mobile tasks and performance.<br />
Optimize For Speed<br />
Business owners should c<strong>on</strong>tinuously m<strong>on</strong>i<str<strong>on</strong>g>to</str<strong>on</strong>g>r the speed for both mobile or desk<str<strong>on</strong>g>to</str<strong>on</strong>g>p and<br />
keep improving it. They can use Google PageSpeed <str<strong>on</strong>g>to</str<strong>on</strong>g>ol <str<strong>on</strong>g>to</str<strong>on</strong>g> benchmark performance.<br />
• Image File Size<br />
Before uploading, merchants can further optimize their image by using an image<br />
compressi<strong>on</strong> and optimizing <str<strong>on</strong>g>to</str<strong>on</strong>g>ol. Lastly, they should always c<strong>on</strong>firm that the dimensi<strong>on</strong>s of<br />
the image fit in<str<strong>on</strong>g>to</str<strong>on</strong>g> the reserved image space <str<strong>on</strong>g>to</str<strong>on</strong>g> retain a clean, structured look <strong>on</strong> their live<br />
page.<br />
• Browser Caching<br />
A number of resources are loaded when a web browser loads a page. Browser caching<br />
s<str<strong>on</strong>g>to</str<strong>on</strong>g>res these resources files locally <strong>on</strong> the user’s computer. Thus, those resources need not<br />
be loaded again, when the user navigates <str<strong>on</strong>g>to</str<strong>on</strong>g> a new page. For most sites, the best way <str<strong>on</strong>g>to</str<strong>on</strong>g><br />
enable browser caching is by adding code <str<strong>on</strong>g>to</str<strong>on</strong>g> the web server .htaccess file and for<br />
WordPress, there are plugins available <str<strong>on</strong>g>to</str<strong>on</strong>g> accomplish this.<br />
Follow Persistent Tag Structure<br />
<str<strong>on</strong>g>Magen<str<strong>on</strong>g>to</str<strong>on</strong>g></str<strong>on</strong>g> web s<str<strong>on</strong>g>to</str<strong>on</strong>g>re owner should focus <strong>on</strong> creating a persistent tag structure for each of<br />
their product page. They can use H1 tags for Catalogue name and H3 tags for the products<br />
names under their product catalog pages. This will help them <str<strong>on</strong>g>to</str<strong>on</strong>g> get higher visibility <strong>on</strong><br />
search engine platforms. These two tags will help search bots <str<strong>on</strong>g>to</str<strong>on</strong>g> know about the<br />
importance of their c<strong>on</strong>tent <strong>on</strong> each product page.<br />
Also Read : Top 5 ECommerce Trends You Should Know in 2018<br />
On Page Optimizati<strong>on</strong><br />
Google has produced a Search Engine Optimizati<strong>on</strong> starter guide meant for any<strong>on</strong>e<br />
interested in promoting <strong>on</strong>line c<strong>on</strong>tent via Google search. Just doing the basics right as<br />
with website architecture, will put the businesses head and shoulders above many of the<br />
competi<str<strong>on</strong>g>to</str<strong>on</strong>g>rs.<br />
Final Thoughts
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