Improving Mobile Conversions Through Call Tracking

When you count a mobile conversion, it means that a person who visited your website
becomes a qualified lead. This happens when he or she responds in some manner to ads
placed on your website. It explains the term mobile conversion, but the action that
causes the conversion will vary depending on your parameters. Common examples
include requesting a demonstration, purchasing a product, or scheduling an
appointment.
Different Types of Mobile Conversions
Customer phone calls and form registrations represent the two most common
conversion types. With a call, a prospective customer contacts your company through a
mobile ad or website. A form registration is something that he or she fills out online to
request that someone from your company follow up.
To convert the first type, it’s essential to have an effective layout for your mobile
website as well as ads and copy. However, that doesn’t mean you should overlook the
importance of registration forms. Both are part of the first impression that a potential
customer makes of your business.
How to Effectively Measure Mobile Conversions
After planning and implementing a mobile strategy, the next step is to measure your
conversions. It’s also important to compare mobile conversions with those that come in
though your desktop website. The metrics that determine the effectiveness of your
conversions include:
Phone calls received
Products purchased
Time spent on your company website