FoodTurkey-September-October-2018
SIAL Paris
is a big
challenge!
Easy to say but takes painstaking efforts through tens of years to
realize such a success! It is not a regular show nor a normal success…
7200 exhibitors come from 105 countries to meet with
around 164,000 visitors from 194 countries. It is an unaccustomed
and extraordinary event. It is legendary SIAL Paris 2018!
Group Chairman
Publisher
Managing Editor
Editor
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Ayça SARIOĞLU
(ayca.sarioglu@img.com.tr)
In SIAL 2018, Turkey will be represented by over 300 exporters,
a number which is bigger than total exhibitor numbers of more
than half of world fairs.
Turkey is a good food exporting country with a wide variety of
products. It is outstanding in quality and competitive in price. It
is a country which adds value in many industries and the food
industry is no exception.
The young and growing population provides opportunities for
growth and new product introductions in Turkey which has a
well-developed food processing sector that is producing good
quality food items for the Turkish market and for exports. The
share of household expenditure allocated to food, beverages,
and tobacco will remain high by western standards. It was 23.5
percent of household spending in 2017.
In addition to local production, products from European countries
are also important. EU has a customs union with Turkey
where many European processed food items have low or no
customs tariffs to Turkey. Furthermore, proximity is a major benefit
for lower freight and shorter deliver times from Europe.
Trucks are often used for transportation between Europe and
Turkey. European Free Trade Association (EFTA) countries
which are Switzerland, Norway, Iceland, and Liechtenstein also
have a joint FTA with Turkey, giving them preferential customs
advantages as well. In addition, Turkey has FTAs with 19 other
countries with many including preferential tariff rates on food
and agriculture products.
The competitive Turkish presence will be in Dubai for Gulfood
Manufacturing and Food Turkey magazine will be hand-delivered
from its stand for free. We wish lucrative business for all involved.
Responsible
Editor-in-Chief:
Advertisement Manager
Correspondent
Communications Manager
Art Director
Finance Manager
Accounting Manager
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4 FOOD TURKEY September/October 2018
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CONTENTS
8
Chinese investment
potential continues to
focus on agribusiness
sector in Turkey
10
Global halal food
market prospers
more than ever
16
Turkey’s organic
agricultural products
diversified
20
Turkey to dodge the
brunt of global trade
wars
22 48
Turkey’s poultry
production on rise
26
Factory investment
worth of TL 400
million in Kadirli by
Senpiliç
30
Erpiliç wings and flies to
success
36
Tu
Akanlar
Chocolate&Drink
on the way be a
preferred and leading
world brand
52
Candied Chestnut
sweetens the world
58
Turkey offers significant
investment
opportunities in agribusiness
subsectors
66
Visitor flow to
WorldFood Istanbul
in its 26th year
70
Feel the change with
the new image of 26th
edition of ANFAS Food
Product!
74
SIAL Paris opens for
new records
82
Aegean fruits and
vegetable exporters
raised targets
92
Turkey ready to
be a key halal food
exporter
6 FOOD TURKEY September/October 2018
Chinese investment
potential continues to focus
on agribusiness sector in
Turkey
China is keen to
import fruits and
vegetables from
Turkey. Cherry
imports from Turkey
and the Shanghai
Food port can be
entry points for
Turkish cherries to the
Chinese market.
As one of the first and largest direct
investors, China’s interest in Turkey is
increasing while the potential for cooperation
grows.
A delegation of Turkish business people
led by the International Cooperation
Platform (UİP) held meetings in
Shanghai. The organization recently
established an office in Shanghai and
solidified the investment bridge between
Turkey and China.
Moreover, Turkish and Chinese investors
who plan to carry out investments
in Turkey and China came
together at a meeting in
Istanbul organized by the
UİP. Executives from SHMY
HealthDigit and
Shanghai
Le Wei
Info-Tech
and China’s Agricultural
Education
Development Center Director
Zhimin Yan participated
in the meeting. The organizations
reportedly expressed the will to
evaluate investment opportunities
in mining, agriculture, health
and fishing sectors. The executives
of SHMY HealthDigit and Shanghai
Le Wei Info-Tech told that they are
interested in cooperating with Turkish
investors in the electric bus, health,
greenhouse cultivation and solar power
areas and they are keen to import
fruits and vegetables from Turkey. They
said that cherry imports from Turkey
and the Shanghai Food port can be
entry points for Turkish cherries to
the Chinese market. “We want to position
Turkey as a hub and sell Chinese
products to European, Near Eastern
and Middle Eastern markets.
The Belt and Road project that was
launched by Chinese President Xi
Jinping in 2013 has enabled access to
reach Chinese investors and gave a
boost to Chinese investments in Turkey.
UİP Chairman Cengiz Özgencil emphasized
that Turkey is an attractive
country for foreign investors and noted
that UİP works to bring together
Turkish and Chinese investors and expand
their ties.
The bilateral trade between Turkey
and China was recorded at $28 billion
in 2017 and Turkey’s imports from the
country totaled to nearly $26 billion.
Chinese firms that have been operating
in Turkey’s logistics, electronics, energy,
tourism, finance and real estate
sectors are expanding their businesses
in the country. With the entry of Bank
of China and Industrial Commercial
Bank of China (ICBC), the flow of
Chinese companies into Turkey has
accelerated and also expanded into
the e-commerce sector in the recent
period. The number of Chinese firms
operating in Turkey had neared 1,000
by April, according to data from the
Economy Ministry.
10 FOOD TURKEY September/October 2018
Global halal food
market prospers more
than ever
The halal food market has grown quickly over the past
decade, and is now worth an estimated $632 billion
annually on a global scale
According to a recent global market
research, Muslims represent an
estimated 25% of the world’s population,
with around 1.6 billion consumers.
This large consumer market
presents several opportunities for
halal food products. Not only is the
Muslim population growing, but Muslim
consumers are increasingly better
educated, with higher household incomes,
paving the way for a worldwide
demand for mainstream products
and services that conform to
Islamic values. Halal food is prepared
following a set of Islamic dietary laws
and regulations that determine what
is permissible, lawful and clean.
The halal food market has grown
quickly over the past decade, and is
now worth an estimated $632 billion
annually. As such, it represents close
to 17% of the entire global food industry.
In order to conform to Islamic
standards; all Muslims must ensure
that they are only consuming halal
approved food, drink and medicine.
The large population of Muslims
adhering to halal requirements has
fuelled increased global demand for
halal products.
The global halal food market was not
significantly affected by the global financial
recession. Major growth in
Asia has been driven by changing lifestyles
that allow for higher incomes.
The largest contributors to the halal
market in Asia are Indonesia, China,
India, Malaysia and the Gulf Cooperation
Council (GCC) members,
including the United Arab Emirates,
Bahrain, Saudi Arabia, Oman, Qatar
and Kuwait. These countries have all
seen substantial growth in the halal
12 FOOD TURKEY September/October 2018
food industry that is unlikely to be
curbed in the near future.
There is also strong potential for halal
certified products in non-majority
Muslim markets, where consumers
are looking for safe and ethical products.
The increasing popularity of the
halal market in Europe is driven by
Russia, France and the United Kingdom.
The halal market in these countries
has continued growing since
2004, albeit at a slower pace than
Asian markets. A major opportunity
can be found in the Australia/Oceania
region, where the halal food market
saw growth of 33.3% in recent
years.
The most promising halal markets
span over a range of different
countries. As the largest populations
of Muslim’s are located in the
Asia-Pacific region, both majority and
non-majority Muslim countries in this
region would have high demand for
halal products. However, markets in
North Africa and the Middle East are
particularly lucrative markets, as several
countries have majority-Muslim
populations.
The halal food industry is also growing
in countries that have smaller
populations of Muslims, but that have
food quality and safety concerns,
such as Australia, the United States
and European countries.
Key halal markets include Indonesia,
United Arab Emirates, Algeria, Saudi
Arabia, Iraq, Morocco, Iran, Malaysia,
Egypt, Turkey, Tunisia, Kuwait, Jordan,
Lebanon, Yemen, Qatar, Bahrain, Syria,
Oman and Pakistan. Emerging halal
markets with relatively large Muslim
populations include India (177
million Muslims), China (23 million),
Russia (16 million), the Philippines (5
million), France (5 million), Germany
(4 million) and the United Kingdom
(3 million).
To sum up:
- 25% of the world’s population is
Muslim, nearly 1.6 billion people.
- Food products prepared following
a set of Islamic dietary laws and
regulations, which determine what is
permissible, lawful and clean, are classified
as halal.
- The halal food market has grown
quickly over the past decade, and is
now worth an estimated $632 billion
annually on a global scale.
- Strong economic growth and rising
per capita incomes have fuelled demand
for diversified halal products,
enabling higher consumption levels
and more opportunities for halal
food producers.
- Halal consumption is not limited
only to the Muslim population; other
consumer goods are seeking halal
food due to halal food’s excellent
reputation for healthy and safe food
products, and the humane treatment
of animals.
14 FOOD TURKEY September/October 2018
Turkish exporters urge
for building stronger food
brands in Japan
“Turkish bulgur
may replace rice in
Japan.”
Turkish exporters are determined
to strengthen their brand perception
in Japan, said Chairman of the
Mediterranean Exporters’ Association.
“Our aim is to be chosen for our
quality, not for our cheap price. So
we want to strengthen the image of
Turkish goods,” Ali Can Yamanyilmaz
told during the Turkish Food Festival
held in the Japanese capital Tokyo.
Yamanyilmaz said tough markets
such as Japan are an important opportunity
for Turkish food brands to
improve themselves.
“The packaging and presentation
of products is as important as the
product itself in Japanese markets,
which have tight controls and standards,”
he said.
Stating that no country consumes
more rice than Japan, Yamanyilmaz
added: “Turkish bulgur may replace
rice in Japan.”
Yamanyilmaz noted that among Turkey’s
most-exported food products
to Japan are fishery and aquaculture
products, cereals, fresh fruits and
Ali Can Yamanyılmaz,
Chairman of the Mediterranean Exporters’ Association
vegetables, olive oil, juice, and sugar
products. Underlining that foreign
trade between the two countries
is not balanced, he stated that the
ratio of Turkey’s exports to imports
from Japan should be increased to
25 percent from its current figure of
around 10 percent.
In 2017, Turkey’s exports to Japan
stood at $411.5 million, versus imports
from Japan at $4.3 billion, according
to the Turkish Statistical Institute
(TurkStat).
During Turkish Food Festival, some
27 members of the Mediterranean
Exporters’ Association met with
Japanese caterers and supermarket
representatives. More than 300
B2B meetings were held during the
festival, which hosted 44 prominent
Japanese food importers.
16 FOOD TURKEY September/October 2018
Turkey’s organic
agricultural products
diversified
Due to its rich plant variety, Turkey is one of the countries
best suited for organic cultivation. Today, nearly 250 kinds of
agricultural products are organically produced efficiently.
Nowadays consumers are becoming
increasingly interested in environmentally
sound products, as a result
of continuously expanding awareness.
Thus, the desire for healthy
life has oriented consumers toward
healthy food and organic agricultural
products. The movement towards
healthy food has started in 1960’s in
developed countries, spread all over
the world. In line with,
growing demand, organic agricultural
activities began in Turkey in 1985
based on demand of importing
countries. Due to its rich plant variety,
Turkey is one of the countries
18 FOOD TURKEY September/October 2018
est suited for organic cultivation.
Today, nearly 250 kinds of agricultural
products are organically produced
in Turkey and shipped abroad pioneering
with dried fruits and nuts,
olive and olive oil, pulses and spices.
Industrial products such as cotton,
textiles and essential oils have also
be started to be produced organically.
In the Turkish agricultural and food
industry, production is realized in
conformity with all rules of hygiene
in order to produce high quality and
sanitary products. In this regard,
many firms in Turkey have started
to apply internationally recognized
quality and food safety systems like
ISO 9000, ISO 22000, HACCP, BRC,
IFS, SQF or GLOBALGAP. This enables
the Turkish food industry to
export to all countries in the world.
In addition, the similarity of consumers’
preferences with Muslim countries
and the geographic and cultural
proximity to many European markets
allow Turkish food exporters
to penetrate international markets
easily.
However, the Turkish agriculture
and food industry export potential
is not limited with these products.
There are many other products that
are worth experiencing and these
are recommended to all consumers
in the world.
From all of the described products
above, it can be easily seen that Turkey
has become a big potential supplier
of various agricultural and food
products. It is apparent that Turkey
is likely to continue to develop her
trade with world markets as her
products become known and preferred
more and more in the future.
In the meantime, trade between
Turkey and the world markets must
not be solely limited to export and
import business; Foreign investment
is always welcome to Turkey. Joint
ventures in Turkey and other countries
are potential activities, which
are expected to be the major promoting
tool for enhancing trade relations
of Turkey.
20 FOOD TURKEY September/October 2018
Turkey to dodge the
brunt of global trade
wars
Turkey will not bear the brunt of
U.S.-instigated trade wars and could
stand to benefit, according to Ali
Osman Akat, chairman of the Turkish
American Business Association
(TABA).
“Compared with the great actors
of this crisis, as well as import and
export figures of major parties, Turkey
will be among the less affected
countries in trade wars,” Akat said.
Saying that conventional wars nowadays
have been replaced with “global
trade wars,” Akat added that opportunities
can be explored whenever
there is a crisis.
“We would be less affected due
to the big difference between our
exports and imports to the U.S.,
but we would suffer more from
import-based manufacturing problems,”
he added.
Akat proposed to overcome this by
launching Turkish organized industries
in the U.S. for being able to produce
goods there and offer it to the
“huge” American market right away.
“On behalf of Turkey, together with
our investors and the small, medium
and large scale industries, we long
to be among the winners of trade
wars,” he said.
In March, U.S. President Donald
Trump imposed a 25-percent tariff
Ali Osman Akat, Chairman of TABA
on imported iron and steel, and a
10-percent tariff on aluminum --
since then the issue has been discussed
heatedly between the U.S.
and its major trade partners.
As a result, China said it would impose
$3 billion worth of tariffs, between
15 to 25 percent, on 128
American goods.
After Washington’s plan to impose
25 percent tariffs on 1,300 Chinese
goods that are worth $50 billion
in April, Beijing immediately said it
will place 25 percent tariffs on 106
American goods worth $50 billion.
Trump’s eagerness to spark trade
wars, which he predicted would be
“easy to win,” have drawn condemnation
and retaliatory tariffs worldwide.
The U.S. announced that starting
on June 1, 2018, it will impose
additional duties of 25 percent and
10 percent respectively on imports
of steel and aluminum from the EU.
According to the European Commission,
the U.S. measures affect 7.4
billion-worth of EU exports and of
this amount; the EU will rebalance
on $3.2 billion worth of exports immediately.
The U.S. government officially began
implementing tariffs worth $34
billion on Chinese imports, signaling
the start of a trade war.
The U.S.’ trade deficit with China
was around $375 billion in 2017.
22 FOOD TURKEY September/October 2018
Turkey’s poultry
production on rise
Turkey’s seasonally and calendar-adjusted poultry production
grew, year-on-year according to Turkish Statistical Institute
(TurkStat) data.
24 FOOD TURKEY September/October 2018
Turkey ranks eighth in the world for
chicken meat production. Approximately
2.1 million tons of chicken
meat and 54,000 tons of turkey meat
were produced in Turkey in 2016. All
poultry meats totaled 2.3 million tons
of poultry meat. The 2025 production
target is set at 3.5 million tons.
Turkey is established on an area of
783 thousand square kilometers connecting
Asia and Europe. Both climatic
conditions and geographical position
is convenient for agriculture and animal
breeding. In Turkish animal breeding,
poultry is the leading one of the
fastest growing industries.
The poultry industry started to develop
since 1950s and was dominated by
family businesses with expensive and
limited production capacities in 1970s.
In 1980s, it underwent a significant
structural change with the increase
in the number of the integrated facilities
and the implementation of contract
manufacturing model. This paved
the way to poultry industry to be a
major industry capable of carrying
out production planning and meeting
the national demand. In 1990s,
thanks to the big investments made,
poultry industry achieved the world
standards and came to the current
modern and developed situation with
the continuous increase in production.
Starting in 1995, the investments
in turkey breeding were completed
in a short time and made a breakthrough
in 1998. In early 2000s, the
poultry industry started EU harmonization
studies and in 2005 came to
a phase of the resolution to include
Turkey in the list of third world countries
from which the EU States may
import poultry products. 80 percent
(in the figures of 2004) of the white
meat and egg production of the country
is processed in modern facilities,
most of which are twenty year younger
than their peers in the developed
countries. Poultry industry ensures,
by way of export, a significant inflow
of foreign currency to the country
while it, as the healthiest and
cheapest protein, meets
the nutrition needs in
the country.
September/October 2018 FOOD TURKEY 25
In 2017, the consumption of red
meat decreased from 14.8 kilograms
(kg) to 13.2 kg, while consumption of
poultry meat increased from 23.2 kg
to 24.8 kg. In 1990, Turkey’s consumption
of red and poultry meat per capita
was 12.0 kg in 1990, but reached
38.0 kg in 2017. In 2017, the world
average was 42.6 kg with developed
countries’ average at 78 kg. By 2025,
consumption of poultry meat per
capita in Turkey is estimated to be
32.9 kg. Turkey’s poultry industry is
growing rapidly by the year.
Turkey’s poultry production - including
eggs, slaughtered chicken, and
chicken meat -- fell in June this year
on a yearly basis, the country’s statistical
authority announced.
Hen egg production in the country
rose 6.6 percent to reach 19.3 billion
units last year, compared with 2016,
TurkStat data showed. The data revealed
that chicken meat production
also increased to 2.1 million tons
in 2017, up 12.9 percent from the
previous year. The number of slaughtered
chickens and turkeys also rose
11 percent and 9.7 percent, respectively,
over the same period.
26 FOOD TURKEY September/October 2018
Some 1.23 billion chickens and 5.1
million turkeys were slaughtered in
2017, according to the data.
In June, hen egg production in the
country inched down 0.7 percent
compared to the same month last
year, reaching 1.51 billion units, according
to the Turkish Statistical Institute
(TurkStat).
The institute stated that the number
of slaughtered chickens and turkeys
topped 102 million and 572,000
units, respectively. “The number of
slaughtered chickens decreased by
2.5 percent compared with the same
month of the previous year,” it said.
“The number of slaughtered turkeys
increased by 33.3 percent compared
with the same month of the previous
year.”
TurkStat said while chicken meat production
in June was nearly 179,000
tons, turkey meat production was
6,200 tons.
The institute noted that chicken meat
production fell by 1.3 percent in June
year-on-year, adding that turkey meat
production rose 37.8 percent on a
yearly basis.
September/October 2018 FOOD TURKEY 27
Factory investment
worth of TL 400 million in
Kadirli by Senpiliç
One of the biggest producers of Turkey, Senpiliç gets ready
for an investment of a slaughterhouse with 450,000 piece/
day capacity and a day feed factory of 579,500 meter annual
production capacity in Kadirli, Osmaniye.
One of the leader firms of Turkey in
the chicken manufacture, Şenpiliç exports
its annual 30 thousand tons of
production. Attaching importance of
growing healthy people of the future,
the firm possesses Halal Certificate
and all certificates that authorize to
export to European Union, Russian
Federation and Saudi Arabia. We talked
to İpek Üstündağ, Chairwoman of
the Board of Şenpiliç about details of
their new investment. Pointing out
that this investment would be followed
by hatchery farms as parts of
the integrated plant Üstündağ made it
clear that the investment would total
TL 400 million.
Where does Turkey stand in
the world poultry industry?
Turkey is in the major league of poultry
meat sector. The poultry meat sector
grows with the increase in population,
income and education level, and
urbanization. With an annual chicken
meat production around 1,8 million
tons, Turkey ranks 10th in the world.
We predict that this will increase to
a level of 2,5 million tons by 2025,
and the chicken meat consumption
per person will increase from 20,28
kilograms today to 27,8 kilograms by
2025. Export is booming in our sector.
Turkey’s name is now among the
major countries in international chick-
28 FOOD TURKEY September/October 2018
en meat trade. Turkey’s chicken meat
sector is expected to reach an export
figure of 1,5 billion USD over the next
5 years.
Can you tell us about
structure of Şenpiliç?
Şenpiliç is Turkey’s biggest chicken
meat producer with 18% market share
and its 320,000 tons/year production
quantity. As a pioneering brand in the
chicken sector of Turkey, we operate
with 24 breeding farms, 2 hatcheries,
2 feed plants, Söğütlü and Alifuatpaşa
slaughterhouses equipped with cutting-edge
technologies, and further
processing plant. Also have 800 contracted
producers, and contributes to
the Turkish economy by providing employment
to 3,074 people directly and
10,000 people indirectly.
İpek Üstündağ, Chairwoman of the Board of Şenpiliç
We carry out daily chicken meat distribution
and sales to 81 cities of Turkey
with its wide sales network. Distribu-
September/October 2018 FOOD TURKEY 29
tion is performed throughout Turkey
with GPRS vehicle tracking system to
19 regional directorates and 60 dealers
by Senpiliç frigorific fleet.
What is the export share in
your total sales?
Acceleration of exports in Turkey’s
poultry industry and international
trade of chicken meat no longer passes
among the big name, Şenpiliç also
raises its export figures. Currently
exporting 10% of our production, we
export over 30 thousand tons annually
to Iraq, Libya, Russia, Georgia, Africa,
Far East, Gulf countries and Turkic Republics.
Are your products halal
certified?
For the customers who demand ritual
slaughter of meat, requiring halal
certification, is strictly supervised in
Senpiliç slaughterhouses and exports
are made predominantly to Libya, Iran,
Iraq Africa and Azerbaijan. We have all
documents that authorize our company
to export to the EU, Russian Federation
and Saudi Arabia.
We always pay great attention in every
stage from production to the sale
point to provide healthy nutrition for
families.
What are your plans for 2019?
We continue with our growth for further
contributing to our country and
our sector, and strategically developing
ourselves with smart integration.
We are realizing our most recent 400
million TL investment at Kadirli, Osmaniye.
The increase in our export
momentum, the proximity of the region
to maize which is used as the raw
material for feed, and the logistics advantages
both in domestic market and
export have been influential in choosing
this location. In Kadirli, we are
planning to establish a slaughterhouse
with a capacity of 450,000 pieces/day,
as well as a feed plant with an annual
production capacity of 579,500 metric
tons in the first stage. This investment
will be followed with hatcheries and
breeding farms as a requirement of
integrated facility. The total amount of
investment will reach to 400 million
TL. Our Kadirli investment will generate
an ecosystem at a radius of 200
kilometers. We will make agreements
with 840 farms and provide a direct
employment to 3,500 people. As Şenpiliç,
we will continue to grow with
our producers and business partners.
And our Kadirli investment will have
a positive contribution to our steady
growth.
30 FOOD TURKEY September/October 2018
Erpiliç
wings and
flies to
success
One of the biggest
100 industrial
companies of
Turkey, Erpiliç
renders services
in compliance
with European
standards through
its modern
integrated
production
facilities as the 4th
largest chicken
manufacturer of
Turkey.
Erpiliç is one of the most respectful
names in the Turkish
chicken production business.
The brand is known for its
healthy and tasty products. That’s the
main factor lying on the success story
of placing the company among 100-
ten industrial companies in the country.
We learned more details for our
readers by asking some key questions
to Ömer Temel, Corporate Communication
and Advertising Manager of
Erpiliç.
Could you furnish our readers
with details about Erpiliç
which is among 100 largest
industrial firms of Turkey?
Chicken production and sales of Erpiliç
meet approximately 10% of the
market share. Having the first industrial
‘dry-plucking’ technology Erpiliç
makes 100% hand-slaughtering in
accordance with Islamic rules under
the supervision of food engineers
and expert veterinarians and now
produces 500 thousand tons of feed
at its 3 feed factories. Having a wide
portfolio in growing breeder pullet
Erpiliç has 3 growing and 15 breeding
pullet production facilities in three
different regions as Göynük, Mudurnu
and Bolu. These plants realize 1 million
100 thousand breeding pullets in
115 chicken coops on a covered area
of 179,000sqm. With these facilities
Erpiliç offers 2 million 560 thousand
chicks to the grower in the field.
Aiming at becoming one of the leading
poultry producers worldwide by
offering only the best quality products
to consumers, Erpiliç began its
production process with 200 chicks
in 1969 and continued its operations
from 1991 through 1994 under Er
Civciv Inc. Subsequently, in 1995 the
32 FOOD TURKEY September/October 2018
first steps of the integration were
taken with establishment of ERYEM
SAN. a feed company. Currently, Erpiliç
trades with a strong workforce of
3000 employees, 1400 producers and
71 dealers.
Erpilic, the 4th largest chicken producer
in Turkey, operates in modern
integrated facilities in Bolu / Gönyük
and Bolu / Merkez, completely within
nature.
Breeders, Hatcheries, Feed Factories
and Slaughterhouses combine
quality and taste with high technological
infrastructure and structure
in EU standards. Erpilic adds social
and economic value to Turkey with
its 1414 contract manufacturers, 210
subcontractor subcontractors, 93 frigrophic,
117 livestock transport, high
quality standards with ISO 22000, ISO
18001-2008, ISO 14001, ISO 9001-
September/October 2018 FOOD TURKEY 33
2008, TSE Certificate, TSE HELAL
Certificate, GIMDES Halal Food certificates,
61 fodder transport and fleet
of 3000 people consisting of young
and qualified staff.
Could you mention about
the product range of
Erpiliç? Please give us some
information your capacity and
plant?
ERPİLİÇ desires that its consumers
eat healthy and balanced diet products,
and hence the meat chickens are
slaughtered under extreme hygienic
conditions and in accordance with Islam
rules at its facilities, and it offers
uncut whole chicken, chicken meat
portions, delicatessen assortments,
packed chicken products, giblets and
processed chicken products. Erpiliç
integrated production facilities are
a giant organization with 400 thousand
chick cutting capacity per day. In
Erpiliç, all 400 thousand chickens are
produced with 100% Dry Pluck and
100% cutting by hand process. It offers
its consumers 100% health, flavor,
hygiene, quality and confidence in its
products in 70 national dealers and
many sales points as well as in big national
chain markets and local market
chains in Turkey.
What are your basic criteria
and the system you apply in
production?
Our production plant has been certified
with HACCP Food Safety Certification
in addition to ISO 9001-2000
Quality Management System Certificate,
ISO 22000-2005 Food Safety
System Certificate, compliance certificates
with TSE Standards and the Export
Advance-Fixing Certificates
Our production facilities possess
HACCP Food Safety certificate in
addition to ISO 9001-2000 Quality
Management System Certificate, ISO
22000-2005 Food Safety System Cer-
34 FOOD TURKEY September/October 2018
tificate, TSE Certificate, and Export
Prior Consent documents.
Our company, attaching utmost emphasis
on development of new products,
has placed on the market the assortments
of processed chicken pane,
chicken nugget and chicken croquette
in line with its efforts to grow and develop
its market. As a matter of company
principle, only the state-of-arts
technologies have been employed in
this facility.
Erpiliç never gives up on its high quality
approach, and thus, regularly invests
on technology and human resources;
and as a result carries on its business
activities while increasing its market
share coupled with a consistent
growth trend. By making quality and
safe production in hygienic conditions,
personnel health and education continues
to operate with the policy of
continuingIt contributes to the country's
economy by producing in rural
areas with environmentalist approaches
and adopts universal food safety
principles.
Ömer Temel, Corporate Communication and Advertising Manager of Erpiliç
What will you say about halal
slaughtering?
In Dry Pluck method, applied by Erpilic
for the first time in Turkey, hot water
boiler is no longer used to soften the
hair of chicks. In the new Dry Pluck
method, instead of being immersed in
the hot water boiler, the chicks feathers
are loosened by passing through
moist hot air tunnels. The softened
feathers are cleaned with the help of
automatic pluck machines without a
human contact.
In the method of Dry Pluck, since
the chickens are not immersed in the
same hot water boiler, bacteria, dusts
and necassets which may cause cross
contamination between the chickens
by contaminating each other with
September/October 2018 FOOD TURKEY 35
water, do not lead to negative transitions
and a more hygienic product is
obtained.
Due to the low formation of bacterial
burdens, chickens reach their final
destination before carrying any health
risks within the cold chain conditions.
Which countries do you
export?
We are exporting mainly to Libya, Syria,
Qatar, Georgia, Turkmenistan, Tajikistan,
Iraq, Saudi Arabia, Oman, Jordan,
United Arab Emirates, Kyrgyzstan, Liberia,
Ghana, Azerbaijan, TRNC, Angola,
Gabon, Guinea, Democratic Congo,
Hong Kong, Vietnam, Benin, Bosnia
Herzegovina and Haiti.
Which fairs do you attend at
home and abroad?
We participate two largest international
fairs of the World such as
in SIAL Paris and Anuga Cologne. In
domestic market you can find us at
OSMED Antalya, Yerel Zincirler Buluşuyor
Istanbul.
Turkey consumption is
rather lower than chicken
consumption in Turkey. What
are you planning to do to
increase this rate?
Having 24 years of experience in the
sector to produce an annual average
of 1 million turkeys representing 27%
market share Bolca Hindi was acquired
by Erpiliç and now Erpiliç reaches
to the consumers with this production
power, logistic infrastructure and
widespread dealer network in healthy
turkey industry. Erpiliç’s investing in a
domestic brand in its own geography
with an approach of “national capital,
national growth” at a time when economic
stagnancy prevailed has been
considered very important for the national
economy, for the poultry meat
sector and for the consumers.
36 FOOD TURKEY September/October 2018
Bolca turkey products are now
under Erpiliç halal quality.
Bupiliç stands
for poultry
meat
Bupiliç offers not
only products but
also health and
safety with a wide
supply network
from Bosnia
Herzegovina to
Hong Kong.
Taking part among the 500
largest companies Bupiliç pulls
attention with its investment
decision as well as its grow rate in the
poultry sector. Mehmet Yavuz, Member
of the Board of Bupiliç, underlined
that they set sails to big targets by saying,
“Conscious of realities of the industry
Bupiliç is aware of the fact that
growth is only possible by standing
straight and being permanent in the
sector. The 100% growth we realized
during last 4 years our guarantee to
accomplish our plan of growing 100%
next tree years.” We listened details
of their success story from Mehmet
Yavuz.
Could you furnish our readers
with details about Bupiliç
which is among the first
largest 500 companies of
Turkey?
Mehmet Yavuz, Member of the Board of Bupiliç
Bupiliç kurulduğu 2004 yılından itibaren
büyüme yolunda attığı emin
adımlarla kanatlı sektöründe adından
sıkça söz ettiren 180 bin adet kesim
kapasitesine sahip Türkiye’nin 396’ncı
büyük sanayi kuruluşudur. İstihdam
ettiği 810 personel ile bulunduğu
bölgenin en ciddi işverenlerinden bir
38 FOOD TURKEY September/October 2018
tanesidir. Aynı zamanda %44 bayan
istihdamımızla bölgemizde dikkat
çekiyoruz. Damızlık tesislerinden
sofralarınıza tam bir entegre yapıya
sahip, 60 ton/saat kapasiteli bir yem
fabrikası sektördeki en kaliteli yemlerden
birini üretmekte olup en ucuz
hayvansal protein kaynağı olan piliç
etini, en hijyenik ve güvenli yollarla
tüketime arz etmektedir.
Since its foundation in 2004, Bupiliç
has always made its presence felt with
safety steps in the way to growth is
396th largest industrial establishment
of Turkey with a slaughtering capacity
of 180 thousand. It is one of the most
curious establishment of the region
with 810 personnel it employees.
At the same time we pull attention
with employing 44% woman. Having
all necessary integrated facilities from
breeding plants to the dining tables
of the consumers our company has a
feed factory with a capacity of 60 ton/
hour to produce most quality feeds.
We offer the least expensive protein
source as chicken to the consumer at
most hygienic and safety ways.
What will you say about halal
slaughtering policy of Bupiliç?
Bupiliç is a company whose compliance
with halal slaughtering has been
certified with Halal Production Documents
and has been a sought after
brand in Muslim countries.
What do you do to offer
healthy products?
Alanında uzman veteriner kadrosuyla
sürekli olarak hayvanlarının sağlığını
gözeten tüketici sağlığını en üst sırada
tutan Bupiliç, Avrupa Standartlarındaki
hijyen koşullarıyla %100 güvenli
gıda mottosuna sahiptir. Bu konuda
tüketicilerimize üst düzey güven veren
bir firma olmanın haklı gururunu
yaşıyoruz.
Taking maximum care for the health
of the animals with expert veterinari-
September/October 2018 FOOD TURKEY 39
ans and prioritizing human health Bupiliç
has 100% safety food motto with
hygiene conditions at European standards.
We take pride of our well-established
utmost confidence by the
consumers.
Which countries do you
export? What are your target
markets?
We are an active actor of the white
meat industry with our wide supply
network from Bosnia Herzegovina to
Hong Kong. Our top tree export customers
are Iraq, Libya and the UAE.
What will you say about
growing policy of your
company?
We have a goal of fulfilling our mission
in Turkish economy with an export
volume of reaching around 25 million
dollars by the end of 2018. We are taking
secure steps for our future goals
with an infrastructure investment of
TL 20 million and a second slaughtering
line of 12,000 pcs/hour. With this
new slaughtering line, which is planned
to be operational by the end of 2020,
we blink to the upper levels of the industry.
Consumer habits direct
the food sector. Are you
considering to add new
products to your product
range portfolio?
Bupiliç is one of the firms that will play
an important role in the development
of Turkey with the new investment initiations
on its agenda. Proceeding with
the purpose of realizing further processing
production in the near future,
Bupiliç will secure its position in view
of consumer with its new products
soon.
How do you evaluate Turkey’s
position in the poultry sector
and location of Bupiliç in the
industry?
Positioning itself as the 8th largest
chicken producer, Turkey is one of
the most leading countries supplying
the region with protein with 1 million
958 thousand tons of chicken meat. It
is clear fact that the country will go
up to better level step by step with
ever continuing new investments. We
take pride of observing the demands
for this protein source we offer to our
nation and for surrounding nations on
the way we, as Bupiliç, set up in 2004.
40 FOOD TURKEY September/October 2018
Tavuk Dünyası is
‘recommended to all
consumers’
Tavuk Dünyası is
‘Recommended to All
Consumers’ within the scope
of the “Golden Brand Awards”
of EU Consumers Protection
Foundation. Tavuk Dünyası
had been deemed worthy of
the same award back in 2013,
too.
42 FOOD TURKEY September/October 2018
Tavuk Dünyası, which created a difference
in the food & beverage industry
and opened a brand-new field, is
named as ‘the brand to be recommended
to all consumers’ by the EU
Consumers Protection Foundation
(TTKD). Thus, Tavuk Dünyası is certified
with ‘Golden Brand’ title and ‘Recommended
to All Consumers’ label.
At the end of the assessments, Tavuk
Dünyası took its place among ‘the
brands that receive least or none
complaints’ in 2017. And since Tavuk
Dünyası is qualified to be recommended
to all consumers in this sense
and it is aimed to contribute to its
brand value, TTKD jury declared it
a brand to be ‘Recommended to All
Consumers’ in the restaurant category
for ‘September 2018’.
Thus, “Tavuk Dünyası” gained the
right to use the logo and certificate
of “2018 Golden Brand” and “Recommended
to All Consumers.”
In the “Respectful Brand Awards” ceremony
held in the 32nd anniversary
of TTKD, the brands producing high
quality products in various industries
such as food, clothing, cosmetics and
furniture were rewarded with ‘Recommend
to All Consumers’ logo and
certificate. Tavuk Dünyası was awarded
in the restaurant category with this
logo and certificate.
Volkan Mumcu, CEO of Tavuk Dünyası,
made a brief statement regarding this
honor: “Tavuk Dünyası that opened a
brand-new field for itself in the food
& beverage industry managed to attract
the attention of everyone within
a short time frame like 6 years with
its unique concept. With the flavors
that we prepare and present based
on taken from the different cuisines
of the world and the services that
we offer in the pleasant restaurant
atmosphere making our guests feel
comfortable and special, we have carried
our customer satisfaction level to
96%. With this award that we won in
the ‘Respectful Brand Awards’, we are
pleased to prove this success once
again.”
September/October 2018 FOOD TURKEY 43
New
logo and
packaging
of Kilikya
The human-oriented production
concept of Kilikya is highlighted by the
moving human form used in the letter
“i”. Kilikya crowned its brand journey
that started in 2006 and renewed its
logo and packaging in 2018 and presented
its products to its customers
in new packages. While the packaging
that has already taken its place
in the shelves has received positive
feedback from the consumers, the
new logo and packaging labels have
attracted the interest of the consumers.
The letters i in the newly designed
Kilikya logo and the human-oriented
production concept of Kilikya were
brought to the fore with the moving
human form used in the letters i. The
essence of the design of the Kilikya
bottle label was the brand’s leading
feature. A label design was developed
that reflects the vision of the company
that is beyond the borders of
Kilikya. A portion of the Kilikya logo
appears on the label, while the other
part that does not fit the label carries
the new horizons like dreams.
Since its establishment in Turkey and
meet the expectations of customers
around the world Kilikya continues to
develop its product portfolio.
Kilikya is moving towards becoming
the leading beverage company with
its superior quality and taste to produce
100% customer satisfaction by
producing high quality and delicious
products that the customer always
trust.
Kilikya Turnip has been offering a wonderful
drink experience for consumers
made of purple carrots, varieties
of peppers, garlic and red pepper in
its renewed packaging. In addition to
glass and pet bottles, it also offers you
a healthy gift alternative that you can
give to your friends in the form of a
group of stylish gift packages.
Exporting to more than 30 countries,
Kilikya Turnip has renewed all the packaging
of nearly 100 products including
Organic turnip, Special turnip, Lemonade,
Ice tea, Lemon Sauce, Grape Vinegar,
Apple Vinegar, Balsamic Vinegar,
Pomegranate Vinegar, White Vinegar,
Turşukur, 100% Natural Pomegranate
Sour, Pomegranate Sauce, Hot Pepper
Sauce, Vinegar Sauce, Soy Sauce, etc.
44 FOOD TURKEY September/October 2018
and they are ready to take their place
on the shelves with a brand new image.
Since 2007, Kilikya Turnip has been operating
in Adana Organized Industrial
Zone in a factory having 16,000 sqm.
open area and 7,500 sqm. closed area
with a monthly production capacity of
3 million liters.
In addition to the leadership in the
production of turnips, sauce and beverage
industry, Kilikya Turnip, one of
the leading manufacturers with its
production capacity, with plants and
export potential, is among the major
companies in Turkey.
Having annual production capacity
of 36 million liters and an extensive
distribution network that organized
in 9 distribution center Kilikya serves
to 95% of the market in Turkey. Products
are exported to more than 30
countries around the world such as
Europe, America, Russia and Far East.
Kilikya Turnip, having high quality standards,
customer satisfaction, leadership
position in the market, innovative
perspective, technological infrastructure,
R & D investment, high-quality
and safe products continues to produce
an indispensable beverage consumption
habit of turnips.
September/October 2018 FOOD TURKEY 45
Safya never
compromises on
purity
With the motto “pure sunflower
oil”, Safya reinforces its place
in the market by increasing its
sales in the domestic market
and exports by more than 50%
compare d to the data of the
previous year.
Aves is one of the most
leading sunflower oil suppliers
of Turkey known-for
its healthy and tasty product
Safya is attending SIAL Paris to
display its competitive products. We
conducted an exclusive interview
with Kemal Güven, Sales and Marketing
Director of Aves, for details
of their success story. Full text of the
interview follows:
Aves only assumes %35 of
oil supply of Turkey. What
would you say about the
development of the company
in the sector?
Kemal Güven,
Sales and Marketing Director of Aves
With more than 20 years of experience
in international commodity
trade, AVES Inc. operates in the
production and international trade
of vegetable oils, biodiesel production,
warehousing, and real estate
sectors. From 2012, focusing entirely
on agricultural commodities, particularly
oil seeds and the trading of
vegetable oil, Aves has completed the
installation of a fully integrated oilseed
processing and biodiesel plant
of Turkey in 2013. With multiple oilseed
processing, refining, filling and
biodiesel plants, being the sole plant
established in an integrated structure
rarely seen even in Europe, Aves undertakes
the 35% of raw oil supply
of Turkey. Within the framework of
this integration, Aves continues its
domestic and export packaged, bulk,
branded, subcontracted and PL sales
without losing its pace, shows growing
trend in the sales graphs since
the day it was established. According
to the data of 2017, the company
has ranked 225th in the ranking of
ISO500 with a growth rate of over
30% in product sales.
Could you mention about
your product range,
production capacity and your
facilities?
The plant working fully integrated
with crushing, refining and filling facilities,
high protein value oilseeds such
as soybean, sunflower seeds, canola,
safflower, flax, and cottonseed are
processed. Besides edible crude oil,
being one of Turkey’s leading biodiesel
producers, Aves produces renewable
46 FOOD TURKEY September/October 2018
energy from oilseeds such as canola,
soybean, and safflower. Equipped with
the state-of-the-art Desmet Ballestra
technology, the plant produces
450,000 tons of crushing, 210,000
tons of refining, 300,000 tons of filling
and 50,000 tons of biodiesel with a
total annual production capacity of 1
million tons.
Could you give us information
about oil production
processes? Which processes
do they go through?
With the motto Safya “pure sunflower
oil”, reinforcing its place in the marbant-foodturkey-BSK.pdf
1 16/10/2018 16:25
In the plant operating with the “Field
to Table” principle, the raw material
is processed according to TSE and
AOCS methods, and then the products
are stored for production. Refining
processes such as neutralization,
bleaching, wintering, and deodorization
are applied to the crude oil obtained
by breaking and pressing the
stored oilseeds. After the filling process,
the oils are packed and ready
to be presented to the consumer. At
the last stage, Aves Inc. performs biodiesel
production in its fully integrated
plant with the waste oil collected
from the consumers.
When you look at the current
situation of your brand what
would you say about its
position and its share in the
industry?
ket by increasing its sales in the domestic
market and exports by more
than 50% compared to the data of
the previous year. Safya brand, which
is sold in more than 50 countries and
registered in more than 20 countries,
is increasing its place and availability in
the domestic market. With the commissioning
of Erbil Plant in 2015, Safya,
which is a sought after brand in the
Middle East, is taking firm steps towards
branding.
Could you mention about
your R&D activities? What
do you think about add new
products to your product
range?
At the beginning of this year, Aves Inc.
allocated a budget of approximate-
September/October 2018 FOOD TURKEY 47
ly TL 2 million for the R&D center,
where 22 engineers continue to develop
their projects within the scope
of zero waste target. These projects
are very important projects to reduce
carbon footprint, increase competitiveness
and increase energy efficiency
in terms of both the country and
company resources.
In the largest capacity oilseed processing
plant in Turkey, we have no new
product target where we process
almost all oilseeds such as soy, soybean,
sunflower seeds, flax, safflower,
cottonseed. Our goal is “Zero waste”.
In other words, to obtain by-products
from everything with high added value
and to increase energy efficiency.
Which countries do you
export? How many countries
do you export in total and
which regions dominate?
AVES Inc. which mainly sells to the
Middle East and the Asia Pacific regions
and the United Nations, develops
its export network day by day
with the same quality guarantee offered
in the first and one-millionth
bottle. Exports are made to more
than 50 countries.
Which fairs do you attend at
home and abroad? Do you
have any surprises for your
visitors in SIAL 2018?
In order to diversify the market and
develop our customer portfolio, we
attend 6 fairs abroad each year. Trade
fairs in different geographies such as
China, Ethiopia, and Paris are contributing
significantly to the increase in
brand awareness, the realization of
big sales and to our goal of becoming
an international brand. At SIAL Paris,
we aim to meet our vast experience
in sunflower oil sector and our products
that we never compromise on
purity and quality with our customers.
You raise the bar in the
Turkish sunflower oil industry
day by day. What are your
goals to increase your market
share in short, medium and
long terms?
Our next target will be branding. To
increase the awareness and availability
of Safya, distinguished as a pure,
additive-free, light, affordable brand,
in the Turkey market. We will not
leave a city that Safya has not reached
by strengthening our distribution in
all channels. Our goal is to be the 3rd
brand in the sunflower oil industry
within 3 years.
48 FOOD TURKEY September/October 2018
Akanlar
Chocolate&Drink
on the way be a
preferred and leading
world brand
Akanlar Chocolate
& Drink’s products
are demanded by
many countries.
The company
aims to be a
preferred brand at
7 continents.
Having the respectful position with
various products at home, Akanlar
Chocolate&Drink products are quite
liked at abroad also. The firm grows
its product portfolio and increases an
international success bar day by day.
We interviewed about developments
and innovations within the firm with
Ramazan Akan, General Manager of
Akanlar Chocolate & Drink prior to
SIAL Paris.
Could you brief us about
sectoral trip of Akanlar Gıda?
Having started our business activities
with food wholesaling at home in
1978, we continued to start to foreign
trade in 1992. We, as Akanlar Chocolate&Drink,
produce chocolates,
coffee, bullion and fruit aromatized
powdered beverages and export to
35 countries in total. We adapt to
emerging markets day by day.
Could you mention about
your product range and
production capacity?
50 FOOD TURKEY September/October 2018
We produce chocolates, powdered
beverages, coffees, bullions and fruit
aromatized powdered beverages. Our
annual chocolate production is 9000
tons, powdered beverage is 2500 tons
and coffee production is 1000 tons.
What are your main criteria
in production?
We produce by using quality raw materials
and latest technology with our
experienced technic and experienced
team without compromising on quality
under completely hygienic conditionals.
We adopt it a principle to satisfy
the customer by empowering our
capacity and to provide confidence to
our customer in domestic and international
markets.
Are you considering to add
new products to your product
portfolio? What are the
innovations waiting for us on
the shelves?
You will especially see our spreadable
cream cholate products such as Akella
Carob and Akella Macha Tea (Japanese
Tea).
What are the main points
differing from others?
We adapt a modern management,
continuous improvement and innovations
with an understanding of prioritizing
consumer satisfaction and
accept the quality as a part of our life
to achieve big goals quickly. The main
condition in all of our products and
services is to reach the maximum level
on the quality in the direction of total
quality management standards. We
believe that we can obtain our competitive
power with mass and high
quality manufacturing. The success will
be of all of our personnel.
Which countries do you
export?
We export to the USA, Romania,
Chad, Nigeria, Niger, Jordan, Palestine,
Ramazan Akan, General Manager of Akanlar Chocolate & Drink
Iraq, Syria, etc. We produce by combining
a modern production system
and qualified, improving power of
ourselves with our experiences coming
from the past. Our goal is to be a
preferred leader brand at 7 continents
with quality and delicious products
that are produced adding our love.
Could you mention about
your R&D activities?
We won Tubitak Award with Akella
Spreadable Cream Cholate. Our activities
on this and developing similar
products are underway.
September/October 2018 FOOD TURKEY 51
Which fairs do you attend at
home and abroad? What are
the surprises awaiting your
visitors in Sial Paris?
We attend to CNR Food Istanbul,
Gulfood Dubai, ISM Cologne, Sial Paris,
etc. We have new activities and we
have developed new products. We will
display them at the fair for our visitors.
How do you evaluate the
Turkish food industry in
general?
Production of food materials is an
important part of Turkey’s economy.
Almost 20% of the gross domestic
products of Turkey comprise of the
food and beverage industry and this
rate seems to increase more. When
examined on local basis the food industry
of Turkey is quite strong. If you
look at the world food industry in a
wide perspective, international brands
have a big rate in the market.
What are your targets for
expanding your market share?
Adopting “Quality food is the right of
everyone” as a mission our firm, which
uses top-quality raw materials and latest
technologic machinery and equipment
and produces the most delicious
foods, aims to have a part of happiness
of people.
Are there any developments
to highlight you have realized
recently?
We will work to move our brand
up to among the leading ones in the
chocolate world with our Macha Tea
and Akella Carod spreadable cream
cholate.
52 FOOD TURKEY September/October 2018
Candied
Chestnut
sweetens the
world
Chestnut sweet is
one of the symbolic
products produced
locally in Bursa and
sold globally. One of
the major producers of
chestnut based sweets
and desserts in Bursa is
Kardelen (Cardelion)
Company of which
official name is Ilka
Sekerleme.
54 FOOD TURKEY September/October 2018
"32 years with apron!"
Mümin Akgün, General Manager of Cardelion
İlka Şekerleme Mamulleri ve Gıda
Sanayi is one of the leading producers
of candied chestnuts and
chestnut by-products in Turkey
having attained the first ISO 22000-
2005 certification in the sector. The
company has recorded domestic and
international successes and built up a
respectful brand. We asked the details
of their success story to Mümin Akgün,
General Manager of Cardelion:
While the chestnut is not a
product peculiar to Bursa it
has been one of the tastes
that are identified with Bursa.
Contribution of Cardelion
Candied Chestnut in adding
value to Bursa is tremendous.
Could you brief us about
your firm for our readers get
familiar with your company?
In fact, chestnut is a fruit peculiar to
Bursa. Chestnut trees in Bursa have
dried in the last 30 years due to a
bacterial disease. In the meantime, instead
of tending the rest of the trees
in their villages, young farmers living
in the area have moved to newly
emerging industries in the city, at the
end of it, population of chestnut trees
went down. The bacterium has killed
itself while killing our trees, so nature
has found its own solution. We hope
that chestnut trees will be proliferated
in the future and sufficient amount
of fruits will be available in Bursa. Candied
Chestnut is a natural result of this
cultural element. In the past, chestnut
had been preserved and consumed in
villages, as in all other fruits, either directly
or as a jam-like sweeties made
by using grape molasses instead of
sugar. This centuries old tradition has
turned into an industry in the 80’s. In
1991, our company was established
for the production and sale of chestnut
sweetie. In 2007, we moved to
our new facility in the Yaylacik neighborhood
of Nilufer, Bursa. Here we
produce a labor-intensive production
in a very decent and hygienic environment
where we blend traditional production
and technology. Apart from
the classic candied chestnuts, we also
produce various chestnut and other
industrial crushes and purees. The
products we produce are offered to
the appreciation of our valuable consumers
in our retail stores in Turkey
and Saudi Arabia.
September/October 2018 FOOD TURKEY 55
What would you say about
Turkey’s position in candied
chestnut production?
As I have already said at the beginning
Turkey has Europe’s largest chestnut
reserves. However, the market
for chestnut candies is controlled by
French companies worldwide. Italian
companies and some French companies
produce candied chestnut. Of
course, the chestnut processing technology
and raw chestnut and peeled/
frozen chestnut market is still in the
hands of Italians. Turkey, unlike the
world markets, has an active market
for 12 months. Classic Turkish chestnut
candy is sold fresh in the refrigerator
if it is not canned. French products
are relatively durable due to the
higher sugar level but they have not a
genuine chestnut flavor. By considering
the scale of our differences, we can
say that the chestnut market in Turkey
is comparable to Europeans but unfortunately
we have to improve our
technology and marketing skills and
abilities.
Could you mention about
your product range,
production capacity and your
facilities?
Our company is the first company in
Turkey having the food safety certificate
among chestnut producers. We
received our ISO22000: HACCP certificate
in 2008. This is normal for our
success, when the hygiene and the
quality of our production. We have
been fully complying with the requirements
of this document since 2008
and we have been well known among
our peer businesses in terms of hygiene
conditions of our production
facility even and even landscape gardens
we have at the factory. The fact
that every product coming out of this
facility is produced with right is the basic
and absolute priority for us. So this
is reflected in our rich product range;
we currently have chestnut candy,
chocolate chestnut candies, chestnuts,
porridge and boiled chestnut products
for homes. We have a wide range
of packaging suitable for every purse,
serving various purposes. Our consumers
and the public can easily check
our products and prices from our virtual
store can order at costs including
the shipping fee. Finally, let’s talk about
our capacity; capacity issue is not a
situation that can be fully explained
because the machines from different
fields are able to produce only limited
amount of chestnut products.
What are your main
strategies in production and
management? What kind of a
policy have you applied during
your production period?
There are two main topics in terms
of production; the first is to work
whole year around with restricted
raw material. The chestnuts that we
buy in November-December season
are peeled and put in the freeze, that
are processed all year round. First of
all, we should be aware of this because
we can replace every chestnut
we waste only the following year. The
second main subject is very simple;
Price is forgettable but quality always
remembered! I think we can base our
growth in Turkey on these two major
topics. Although production of chestnut
candies is a labor-intensive activity
we have brought all the technology
56 FOOD TURKEY September/October 2018
and machinery necessary for the production
to our company. Still, we have
a heavy investment plan by the year
2021. We want to be a more powerful
brand in retail side as well.
Could you give us information
about candied chestnut
production processes? Which
processes do they go through?
The priority of this process is to start
with the right raw material to suit this
job. The physical properties of raw
chestnut as well as its natural chemical
content; that is, the altitude of the tree,
shell thickness and ease of peeling, are
important. We sort them according to
their size and keep them in our refrigerated
facilities. The first chestnut is
robbed and frozen in our own structure
and frozen and then the cycle of
process is spread to the days up to
the end of the confectionery process.
Even if we use machinery 30 people
are working on this line. Confectionery
process is extremely hard and
labor intensive. The big chestnuts are
selected one by one carefully, 4-5 of
them are put in the cheesecloth then
boiled several times in these swaddles
and boiled water for a long time in a
thin sugar syrup in industrial pressure
cooker. Chestnut candy, which has
been rested for 2-3 days in its own
syrup, is then ready to eat. This can be
a simple explanation for classic chestnut
candy production. Of course, there
are also packaging processes. Even the
food manufacturers who come to visit
us, are admirable and concerned.
Timely delivery of right
product is important as much
as production. Which way do
you usually ship your products
to export market?
In recent years, the product is becoming
far from being a commodity. The
production facility of the product, the
documents that the plant holds and
the requirements it has fulfilled, the
fulfillment of the social responsibilities,
the store where the product is
displayed, the visual elements in the
presentation, the costume of the personnel,
the design of the package and
even the packaging used back suitability
for conversion, fashion colors and
color palette uses, the paper and the
derivative of the sachet you use is nature
friendly, smiling face during and
after sales, etc. all mean the value offered
to the customers as a whole. Believe
me that the product is not only
a simple manufactured material, but is
much more. Service side is also extremely
important including the shipping
and delivery. Logistics companies
that we work with praise us for even
the regular compilation of the load,
even the care we paid while ordering
in the list of delivery documents. Export
is not only the key to economic
growth but is the gate itself. Our department
of exports is working with
this awareness; we are struggling to
overcome the negative perception of
Turkish products. Thankfully, we have
always been proudly successful in this
struggle. Shipping is very sensitive and
risky business. We prefer the highway
transportation on the European route,
and we ship products by air to almost
September/October 2018 FOOD TURKEY 57
all the remaining routes. We are also
sending products to our stores in Saudi
Arabia on air as refrigerated.
Which countries do you
export? How many countries
do you export in total and
which regions dominate?
Total countries that we export are
approached 40, including Saudi Arabia,
USA, Canada, Switzerland, and France.
There is also an spontaneous buyers;
We sent goods to Malaysia in this way.
In recent years, I can say that, Western
Europe and Gulf countries come
fore, we have surprise markets such
as Brazil and Australia, which receive
products once a year. Of course, a
considerable amount of our exports
are delivered to our stores in Saudi
Arabia. We will continue to expand
in Gulf countries, but under economic
conditions, this is not an urgent project.
Are there any new markets
your aiming with a special
policy?
I have said that French products dominate
the world market, so, we have
decided to increase the share of our
Cardelion brand in the global market.
Cardelion is a brand whose main language
is French and has European visual
elements in its brand conception.
There are sales in the Gulf countries,
of course, but emphasis is on Cardelion
and we address more easily to
Western markets. Another strategy is
our Private Label works. We see that
we have successfully grown with discipline
and diligence.
Is candied chestnut suitable
for R & D activities? Do you
need to consider adding new
products to your portfolio?
Frankly I do not want to give too much
detail about our R&D works. Chestnut
candies are now traditional products
both in Turkey and in Europe. It is as
much an innovative product as others
such as baklava, shobiyet, dry beans,
and rice. I hope I can tell what I mean.
Packaging technology and automation
are another matter. We’ve recently
launched several products, I think now
it is the time to evaluate their performance,
not the time to make new
products.
Which fairs do you attend at
home and abroad? You have
been participating in Sial Paris
for many years. What are your
expectation from Sial 2018?
Do you have any surprises for
your visitors?
Yes, we have attended many fairs for
many years, Sial Paris is one of the fairs
as if we were married. We have a very
pleasant surprise at this fair; Kirpis will
meet the consumer. Kirpis Kardelen
is a mascot of our brand of chestnut
candies. For a long time in the media,
the Hedgehog Family has come to life
with our cartoon stuffed toy. Let’s not
boil down the surprise and talk about
the surprise we’ve had; costs of overseas
exhibitions have risen remarkably
because of the incredible rise in
exchange rates. In my opinion, UIB,
BTSO, TIM, IGEME, KOSGEB and related
media should be taken in certain
measures in this regard.
What are your goals and plans
for short run?
In the near future we want to complete
our investment program with
most efficiently and successfully. Unfortunately,
in the following economic
conditions, we must focus on maintenance
and sustainability.
Anything would you like to
highlight?
I wish everyone a lasting and endless
success in the SIAL Paris exhibition
and export markets. We should not
forget that the regaining the health of
our economy depends on our efforts
in exports.
58 FOOD TURKEY September/October 2018
Turkey offers significant
investment opportunities
in agribusiness subsectors
As part of its
targets set for the
agriculture sector
by 2023 Turkey
aims to be among
the top five overall
producers globally
Home to the headwaters of the Tigris
and Euphrates Rivers, Turkey’s
agricultural sector today is echoing
the prosperity of ancient Mesopotamia.
With its favorable geographical
conditions and climate, large arable
lands, and abundant water supplies,
Turkey is considered to be one of
the leading countries in the world in
the field of agriculture and food.
Turkey has a robust agriculture and
food industry that employs almost
20 percent of the country’s working
population and accounts for 6.1 percent
of the country’s GDP.
The strengths of the industry include
the size of the market in relation to
the country’s young population, a
dynamic private sector economy,
substantial tourism income and a favorable
climate.
Turkey is the world’s 7th largest agricultural
producer overall, and is the
world leader in the production of
dried figs, hazelnuts, sultanas/raisins,
and dried apricots. The country is
also one of the leading honey producers
in the world. The recent data
indicate that Turkey boasted production
of 18.5 million tons of milk,
making it the leading milk and dairy
producer in its region. The country
also saw production totals of 35.3
million tons of cereal crops, 30.3
million tons of vegetables, 18.9 million
tons of fruit, 1.9 million tons of
poultry, and 1.2 million tons of red
meat. In addition, Turkey has an estimated
total of 11,000 plant species,
whereas the total number of species
in Europe is 11,500.
This bountiful production allows Turkey
to maintain a significantly positive
trade balance thanks to its position
as one of the largest exporters
of agricultural products in the Eastern
Europe, Middle East, and North
60 FOOD TURKEY September/October 2018
ZEYTİN, ZEYTİNYAĞI,
SÜT ÜRÜNLERİ, ŞARAP VE
TEKNOLOJİLERİ FUARI
Olive, olive oil, dairy products
wine & technologies fair
6-9 MART
MARCH 2019
Yer / Meeting point:
fuarizmir
DESTEKLEYENLER (SUPPORTERS)
THIS FAIR HAS BEEN ARRANGED ACCORDING TO THE LAW OF 5174 BY TOBB (TURKISH UNION OF STOCK EXCHANGES AND CHAMBERS)
Africa (EMENA) region. Globally,
Turkey exported 1,781 kinds of agricultural
products to more than 190
countries accounting for an export
volume of USD 16.9 billion.
Turkey is looking to position itself as
the preferred option for being the
regional headquarters and supply
center of top global players in the
agricultural sector. To encourage
investment in the sector, Turkey offers
a set of incentives for potential
agribusiness investors. According to
McKinsey and Co., Turkey offers significant
investment opportunities in
agribusiness subsectors such as fruit
and vegetable processing, animal
feed, livestock, poultry, dairy, functional
food, fisheries, and enablers
(in particular cold chain distribution,
greenhouses, irrigation, and fertilizer).
As part of its targets set for the agriculture
sector by 2023 Turkey aims
to be among the top five overall
producers globally. Turkey’s vision for
its centenary in 2023 includes other
ambitious goals, such as:
•USD 150 billion gross agricultural
domestic product
•USD 40 billion agricultural exports
•8.5 million hectare irrigable area
(from 5.4 million)
•Ranking number one in fisheries as
compared with the EU
62 FOOD TURKEY September/October 2018
Aktaşlar Lezzet Grubu
introduces Turkish pitta
bread to the world
Established in 1981 Aktaslar Lezzet Grubu keeps it’s
growing with Nelipide in restaurant concept, with Pideor
in fast food concept and with frozen foods in exports.
Shipping its products under the names Nelipide, Aktaslar
and Pidemiss to many parts of the world, Aktaslar Lezzet
Grubu takes the pride of welcoming demands from many
countries
64 FOOD TURKEY September/October 2018
Tamer Aktaş, Chairman of the Board of Aktaşlar
Aktaşlar overflows its domestic
success to foreign
markets by directly exporting
and through its
branches opened abroad. Broadening
its markets every day Aktaşlar has a
major aim to promote Turkish pitta
bread to the world as a known and
sought after taste. We conducted an
exclusive interview with Tamer Aktaş,
Chairman of the Board of Aktaşlar, prior
to SIAL Food Fair.
You, as Aktaşlar Lezzet Grubu,
have been going through a
new structural process. How
is that process going and
how many branches have you
already set up?
As you know, Aktaşlar Lezzetler Grubu
was founded in 1981. We started
to produce various kind of the pitta
breads with branching works and
various investments after 2001. We
manufacture our non-additive products
in Ordu, Turkey. Currently we
have 3 branches in Ordu and 2 in
Istanbul. Our two branches are located
in Beşiktaş and Bomonti with our
fast food and franchise brand Pideor.
We’ll open our new branch in Ankara
in a month. When it comes to abroad
our construction works have started
in Saudi Arabia. Our discussions with
Qatar and Cyprus are in progress.
How many branches do
you aim to open in the new
period?
We have just started to open new
branches in abroad. We are planning
to achieve 6 branches in Saudi Arabia
in 2019. We continue to grow as
decided to go towards new countries
for the new period. We have a target
to reach 25 branches in total with
Pideor at home and abroad by the
end of 2019. We are planning to open
a branch in Ankara with our brand
Nelipide.
What are your expectations
from SIAL Paris?
As firm, our basic point is that we focus
on producing frozen foods products
and selling them to supermarkets,
retail points and HoReCa markets.
We attend to SIAL Paris with
these products.
September/October 2018 FOOD TURKEY 65
“Our goal is to turn the pitta bread to
a global food such as pizza and hamburger.”
What are the new period
goals of Aktaşlar?
We aim to transform the pitta bread
to a global meal such as pizza and
hamburger. We now export our pitta
bread to 13 countries. We want to increase
it to 20 by the yearend and to
40 by the end of 2019. We reach to
an agreement with everyone that we
offer our products.
You said that you want to
make Turkish pitta bread
inured by the world such as
hamburger and pizza. How
is the approach of foreigners
to Turkish pitta bread? We
have a lot of pitta bread types;
are our traditional products
preferred?
We export our pitta bread as 6 kinds.
These are made of cheese, vegetable,
spinach, sheep cheese, mixed and
chocolate types.
Are you planning to open a
dealership in France?
We opened our dealerships in different
countries such as Germany,
Holland and Saudi Arabia. We believe
that we will be active and complete
this work in France with SIAL Paris.
We will complete our next works and
open master franchising at European
countries.
What’s your priority target? Is
it to export or to open a new
place?
Our priority target is to export. Firstly,
we want to open stores afterwards we
want to spread the franchise network.
There are a lot of pastry types made
with dough added cheese or meat in
the world. Only their names change.
The taste of the pitta bread is good
for every palate. So, our pitta breads
“We are
the biggest
pitta bread
producer of
Turkey.”
find room for themselves in all countries
that we go and are spread quickly
in our target markets. Transform of
the pitta bread to a global meal will
not take a long time. Our progresses
and export activities signal this result.
Which countries demand
your pitta breads more?
Germany and USA demand quite a
lot of our pitta breads. England seems
like to come to the fore. Our distributor
made a successful deal with a big
chain store in Germany. We have also
a distributor in the USA. We distribute
to all places of the
USA through our store in
California. We ship products
to the USA almost every
month. Our pitta breads are much
loved in the USA. We already have
NATO code on our products; so,
they can be sold in NATO countries.
We can say that we are a supplier of
NATO in food. Besides, we ship our
products to Belgium. They tasted and
liked very much. We are expecting
orders from there too.
You are in all of chain stores
and airports. What is the
current situation in the place
that you are a supplier?
Our works at home are going very
well. We expand our market share
in domestic market everyday. We
are the biggest pitta bread producer
of Turkey and we continuously grow.
We have various projects about taking
part in different places such as
new chain stores and cafes. We made
a deal with hotels, too. Our products
will be used at most hotels in the Aegean
and Mediterranean regions in
the forthcoming season. Our products
are also used at various airports.
66 FOOD TURKEY September/October 2018
Visitor flow to
WorldFood Istanbul
in its 26th year
This year 16,085
people visited
the International
Food Products
& Processing
Technologies
Exhibition –
WorldFood
Istanbul, organized
for the 26th time
by ITE Turkey.
During the exhibition, sector-related
business and market-oriented seminars
were held within the scope of
‘Food 360 Experience’, and more
than 200 domestic and foreign professional
buyers were hosted within
the framework of the hosted buyer
program. The exhibition was also
home to colorful scenes with plate
presentations and food and beverage
tastings.
During the exhibition, WorldFood
Istanbul, organized for the 26th time
this year from September 5th to 8th,
hosted an exhibitor profile which
included many products, especially
beverages, milk and dairy products,
meat and poultry products, fresh
fruits and vegetables, seafood, frozen
products, basic foods and oils, sugary
products, bakery products and nuts
and food additives.
Supported by the Turkish Ministry
of Agriculture and Forestry, Turkish
Ministry of Trade, Small and Medium
Enterprises Development Organization
(KOSGEB), Gastronomy
Tourism Association (GTD), Federation
of Turkish Retailers (TPF),
All Food Foreign Trade Association
(TÜGİDER), Grain, Legumes and
Agricultural Products Process and
Package Industrialist Association
(PAKDER), Marmara Regional Purchasing
Executives Platform (MAR-
SAP), Private Label Association of
68 FOOD TURKEY September/October 2018
Turkey (PLAT) and Turkish Cooks
Association Association; this exhibition
creates a platform where the
suppliers, retailers and consumers
come together as the links on the
food chain.
During WorldFood Istanbul, which
opened its doors for the 26th time
on September 5th, hosted buyer
programs were implemented by
both ITE Turkey and the Turkish
Ministry of Trade, and more than
200 domestic and foreign professional
buyers from many countries
including Turkey, Saudi Arabia, Qatar,
Russia, Germany, the United Arab
Emirates (UAE), Azerbaijan, Iraq,
Belgium, Kazakhstan and Colombia
were hosted within the scope of the
exhibition this year. During the exhibition,
nearly 1,500 meetings were
held between the exhibitors and
professional buyers, and new cooperations
were developed.
Kemal Ülgen, ITE Group Regional
Director: “We have brought together
over 400 exhibitors from 30
countries with 16,085 visitors”
“WorldFood Istanbul hosted 354
exhibitors and 13,198 visitors from
29 countries last year, and we are
glad to go beyond this number this
year. We have brought together over
September/October 2018 FOOD TURKEY 69
400 exhibitors from 30 countries
with 16,085 visitors in WorldFood
Istanbul this year. There was a huge
participation in the exhibition, and
we are very pleased with this interest.
In the same way, we are also
receiving positive feedback from
our exhibitors and visitors. During
the 4 days, we addressed plenty of
sector-related issues with experts
in their fields. We are very pleased
with the result we have achieved
thanks to the Hosted Buyer Programs
that we have implemented
with the Turkish Ministry of Trade,
being supported by the ITE Group’s
global strength as well.”
Gürkan Boztepe, President of Gastronomy
Tourism Association: “We
will continue our work and cooperation
with WorldFood Istanbul”
“As Gastronomy Tourism Association,
WorldFood Istanbul is a crucial
exhibition for us, and we believe it
is important to support this exhibition.
Next year, our support will
further increase. This exhibition is
unrivalled; maybe we can consider
it together with Sirha, the most
important gastronomical exhibition
held in France’s Lyon region. At the
same time, expert chefs performed
wonderful shows.”
70 FOOD TURKEY September/October 2018
Feel the change with the new
image of 26 th edition of ANFAS
Food Product!
The 26th ANFAS Food Product – International Food and
Beverage Specialized Fair; which will make the change wind
feel the participants and visitors with its renewed image, is
preparing to open its doors under the same roof at the same
time with ANFAS Hotel Equipment, the biggest organization of
the accommodation and entertainment field in Turkey, 16-19
January 2019
72 FOOD TURKEY September/October 2018
26th Food Product by ANFAS - Antalya
Fuarcılık İşletme ve Yatırım A.Ş.
- which contributes to the growth
of the food and beverages sector for
over a quarter of century continues to
work full-fledged on the International
Food and Beverage Specialized Fair.
COMES IN 2019 WITH A
NEW IMAGE!
ANFAS Food Product, which has left
25 years behind in the sector, is preparing
to open the door with a brand
new image this year. 26.Food Product,
which will make feel the participants
and visitors the difference this year,
through new target markets, new synergies,
new events, a new image and
new experience; aims to create leaps
in the industry by signing new and effective
business relationships.
UNDER ONE ROOF WITH
THE BIGGEST HOTEL
EQUIPMENT FAIR IN
TURKEY
26.Food Product – International Food
and Beverage Specialized Fair performs
participant and visitor requests,
with the opportunities given by the
growth of the fair center. 26. Food
Products perform this year as like
the last year simultaneously with the
30.ANFAŞ Hotel Equipment- International
Accommodation and Entertainment
Equipment Specialized Fair,
which is the biggest in its own field in
Turkey.
Through the fairs at Antalya Expo
Centre between 16-19 January 2019,
participants of Food Product will be
able to reach simultaneously all visitors
of Hotel Equipment from tourism
professionals to purchases of hotels.
ALL STAKEHOLDERS ARE
HERE
In result of the visitor works of ANFAŞ
for the 26.Food Product, participants
will come together with domestic hotel
investors from 81 counties, hotel
September/October 2018 FOOD TURKEY 73
managers, buyers, spa centers, interior
architects, contractors, public authorities,
chef and cooks, chain market authorities,
café and restaurant owners,
food wholesalers, retailers, teacherages,
police houses, official institutions
and social facility managements.
EXPORT ROUTE IS
EXPANDING
Food Product brought its participants
especially with distinguished
procurement committees of the
Middle East and Asian market,
in international visitor activities,
together last year. Cooperation
agreements with Germany, Azerbaijan,
Netherlands, Hong Kong, England,
Italy, Poland, Thailand and Ukraine
continue to be carried out, in addition
to the last year.
26th ANFAŞ Food Product, which
will make feel the change to its participants
with their innovator image,
offers them a new start in 2019.
74 FOOD TURKEY September/October 2018
SIAL Paris
opens for new records
7,020 exhibitors
come from 105
countries to meet
with around
164,000 visitors
from 194 countries.
Turkey will be
represented by a
huge number of
exhibitors over 300
companies.
Food innovation is dynamic and new
products emerge every day. SIAL Innovation
selects the most innovative
products displayed for professionals
by SIAL exhibitors.
You can discover products from all
over the world, the latest culinary
trends, attend culinary demonstrations
... On 21-25 October 2018, SIAL Paris
will be the largest international marketplace
for foodservice professionals
seeking inspiration. Did you know?
Yannick ALLENO will be the patron of
SIAL Paris.
In 2018, SIAL Paris will be a bigger
source of inspiration than ever for the
world's food industry. 7,020 companies
from more than 109 countries
will be presenting their products to
retail and foodservice professionals.
All manner of food products, from ingredients
through equipment to end
products, will be on show, across 21
exhibition sectors.
Looking for ideas? SIAL Innovation will
once again be casting the spotlight on
a host of innovative food products. Still
looking for more? Come and attend
the SIAL TV and In-Food Centre conferences,
and discover the studies dedicated
to retail and consumer trends
of the World Tour. All this and so much
76 FOOD TURKEY September/October 2018
more…
Alter’Native Food: a place
apart at the upcoming SIAL
Paris
Something is stirring on planet Food...
a major phenomenon that SIAL Paris
simply had to reflect. It is a mini-revolution
which, almost under the radar, is
throwing a whole new light on what
we put on our plates, and reinventing
the way we feed ourselves: Alternative
Food
– to give it its name - is all about concocting
healthier food, more respectful
of nature and of animal well-being.
The Alter’Native Food Sector, a show
within a show... and multiple events.
What is it exactly?
Today, artisans and manufacturers, the
creators and inventors of the food of
tomorrow, are brimming with ideas
and notions around the concept of
Alternative Food. Basically, it's simple:
you can find it more or less everywhere
and to suit every taste. Example
of this are the shelves of food
stores, which are now full of products
containing plant proteins (wheat, soya,
pulse proteins, etc.), with the desire
September/October 2018 FOOD TURKEY 77
for healthy eating inextricable from
eating pleasure, and manufacturers
focusing in particular on how food
looks and how it tastes. As a result, the
number of innovations based on meat
substitutes now exceeds the number
of meat-based innovations. And consumers
keep coming back for more:
the very essence of popular demand!
Another typical example is the case of
fermented foods, such as Kombucha,
Kefir and Kimchi: foods known since
ancient times and which have once
again become newly-popular among
consumers for their natural properties
and health virtues. Alternative Food:
planetary phenomenon
Health concerns, therefore, may be
what predominantly underlie the
success of Alternative Food. After
the major food crises of the '90s and
early 2000's, consumers are turning
toward food that is perceived, rightly
or wrongly, as healthier and more ethical.
For these consumers, it is not a
question of taking care of their health
through their diet, but rather of taking
care of themselves while taking
pleasure in what they eat! Hence the
success of products with original flavours
and textures, incorporating a
well-being dimension. Plant- based
milks or yoghurts, "free-from" products,
enriched with super fruits or super
vegetables, natural energy drinks:
Alternative Food can be found on the
menu, any time and any place! Worldwide,
one-third of consumers believe
that the presence of organic-origin
products plays a large part in their
purchasing decisions (source: Food
360° Kantar TNS).
The Alter’Native Food Sector,
a show within a show... and
multiple events
Such a phenomenon certainly merited
special attention. SIAL Paris is
therefore giving Alternative Food the
space it deserves. With the creation
78 FOOD TURKEY September/October 2018
of a dedicated sector and events, SIAL
2018, which takes place from 21 to 25
October at Paris- Nord Villepinte, will
be proposing a unique showcase for
Alternative Food stakeholders! This
will be a show within the show, which
will have its own signposting and its
own decor, in a quite simply unique
environment!
A unique pot-pourri of
experiences
As the event highlight, the Sector
will be welcoming many exhibitors
from the Alternative Food planet, renowned
experts on healthy eating,
and the stars of innovation in this field,
whatever their country of origin. "It is
a unique pot-pourri of experiences
that we will be proposing for the first
time in 2018," explains an enthusiastic
Nicolas Trentesaux, Director of the
SIAL network: "SIAL has always been
at the vanguard in food matters, and
this year we wish to go even further
with this Alternative Food sector, organised
against the backdrop of SIAL,
the world's leading food innovation
exhibition."
Alter’Native Food Forum
Over the 5 days of the exhibition,
retail and foodservice professionals,
along with manufacturers, will be able
to exchange with each other and find
out about everything that Alternative
Food has to offer them, in terms of
both innovation and opportunity, by
way of conferences and roundtables.
The Alter’Native Food Forum is also
planned to include bilingual guided
visits to the sector from two perspectives:
alternative ingredients (conducted
by experts from NutriMarketing)
and health (conducted by experts
from Atlantic Santé). The topics proposed
include an overview of superfoods,
the "clean label", agriculture 2.0,
sustainable development, and animal
well-being.
September/October 2018 FOOD TURKEY 79
Future in focus
as innovative
end-to-end
solutions come
to the fore at
5th Gulfood
Manufacturing
Spanning 80,000 square meters of exhibition space across
16 halls, the three-day show will welcome more than 1600
local, regional and international suppliers and industry
service providers from 60 countries including a big national
participating from Turkey, 6-8 November 2018.
The fifth edition of Gulfood Manufacturing
will showcase a raft of innovative
cutting-edge solutions shaping
global production when the region’s
biggest food and beverage processing
event returns to Dubai World Trade
Centre (DWTC) from 6 to 8 November
2018.
Having outperformed itself year-onyear
since launching in 2014, Gulfood
Manufacturing will once again be categorized
into five dedicated industry
sectors:
•Ingredients, showcasing essential ingredients
that improve taste, aroma,
colour, texture, nutrition, production,
storage, transport and shelf life
80 FOOD TURKEY September/October 2018
•Processing, covering everything from
general cross-industry processing lines
and technologies, to industry-specific
equipment
•Packaging, featuring equipment and
machinery for packaging, printing, labeling,
weighing, sorting and decorating
for large, mid and small-scale industries
•Automation & Controls, presenting
technological innovation in automation
– from Robotics, Smart manufacturing
and Digitalization, to Industry
4.0 and Industrial Internet of Things
(IIOT)
•Supply Chain Solutions, showcasing
end-to-end solutions for the food industry
Spanning 80,000 square meters of
exhibition space across 16 halls, the
September/October 2018 FOOD TURKEY 81
three-day show will welcome more
than 1600 local, regional and international
suppliers and industry service
providers from 60 countries showcasing
the latest manufacturing business
improvement tools. With top quality
products and solutions for all budgets
being displayed on the exhibition floor,
Gulfood Manufacturing also serves as
a tailor-made business and sales platform
for networking, knowledge sharing
and enhancing commercial opportunities.
With tens of thousands of visitors
expected to attend the landmark
fifth show, Gulfood Manufacturing Innovation
Tours will outline the future
of the food and beverage processing
and production sector in the expanded
Automation & Controls segment.
Expect to see examples of robots
working among humans at production
lines, or high-speed machines with capacity
to churn out bags at 200 units
per minute.
82 FOOD TURKEY September/October 2018
The show will also feature one of the
region’s largest hosted buyer programs,
with an anticipated contingent
of 2,000 pre-qualified, C-Level management
attendees from across the
Middle East, Africa and South Asia
readying to invest heavily at the exhibition.
Elsewhere, the Gulfood Manufacturing
Industry Excellence Awards will recognize
and reward best practices and
innovation within the food manufacturing
industry value chain. The awards
will be judged by an international
panel of qualified experts representing
food processing and packaging industries,
graphics experts, equipment
suppliers, academia, trade press, governmental,
environmental and trade
organizations.
In addition, the improved and revamped
Gulfood Manufacturing Conference
will bring renowned thought
leaders, market analysts and industry
experts to address, discuss and debate
industry challenges and opportunities.
Gulfood Manufacturing 2018 will be
open from 10 am – 6 pm on 6-7
November, and 10 am – 5 pm on 8
November. The show is only open to
food and beverage industry professionals
and visitor attendance is free
of charge. For more information, visit
www.gulfoodmanufacturing.com/
September/October 2018 FOOD TURKEY 83
Aegean fruits and
vegetable exporters
raised targets
One of the major regions that farm
several produces including lemon, orange,
pomegranate, and tomato, Ortaca
seemed the right venue for the
meeting.
Regional
meeting of Aegean
Fruit and Vegetable Exporters Association
was held in Ortaca town of
Mugla to decide on the long-term targets
and strategies for 2023, centennial
of the Turkish Republic.
Aegean Fresh Fruit and Vegetable
Exporters Association
Chairman Hayrettin AYDEN, General
Director of Food and Control
Ministry of Agriculture and Forestry
General Manager Muharrem SELCUK,
Provincial Director of Agriculture and
Forestry Directorate Firat ERKAL,
Deputy Director of Forestry Department
Okan BİLGİC, Prof. Dr. Fatih
ŞEN of Aegean University, Faculty of
Agriculture, Department of Horticul-
84 FOOD TURKEY September/October 2018
6- 8 Nov 2018
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ture, and Higher Agricultural Engineer
and Agriculture Consultant Huseyin
GULTEKİN attended the meeting.
Hayrettin Ucak, Chairman of Aegean
Fresh Fruit and Vegetable Exporters
Association, said in the meeting, “Our
producers and exporters are our
problem, your problem is our problem.
As the board of directors, we carry
out all our work with this principle,
and we will proceed.” Ucak expressed
his appreciation to the Provincial Directorate
of Agriculture in Mugla, and
Muharrem SELÇUK, Director General
of Food and Control, Ministry of Agriculture
and Forestry, who participated
in the meeting from Ankara, for his
support they provided to both farmers
and exporters.
Muharrem Selcuk stated that the right
methods of production are important
but that the use of the rightful implementations
of the producers alone
does not solve the problems. He said,
“In addition to your traditional knowledge
that you have learned from the
your fathers and grandfathers, we have
to pass on new production methods.
But we must do it all of us together.
If the next neighboring farmer is not
doing right it is useless. That means the
problems are not solved individually.”
Hayrettin Ucak,
Chairman of Aegean Fresh Fruit and Vegetable
Exporters Association
Several problems were discussed in
the meeting; among them are, the reduction
of wastes after harvests, need
for planned farming and farming analysis,
the alternative solutions for improving
quality and productivity.
86 FOOD TURKEY September/October 2018
We love eating
dried fruits with our
beloved ones!
Born in Turkey and exporting to
over 40 countries, Peyman has been
continuing to enrich its product range
in line with trends and consumer
preferences. According to a consumer
research conducted by Peyman 60%
of dried fruit consumption is done by
friend, family or guest groups in Turkey
and it was regarded as an important
social activity.
Peyman prepared a series of mixed
dried fruits upon the fact that was
revealed in the research as consumers
prefer enjoying mixed dried fruits,
which is the third largest segment of
the dried fruit market after sunflower
seed and peanuts, and a fast growing
one, with tea while watching TV, and
with cold drinks while sitting with
friends. The mixed dried fruit series
of Peyman includes four different
contented series namely Klasik
(Classic) İkramlık (To Offer), Soslu
(With Sauce), and Çiğ (Unroasted), all
packed with airproof package system
to keep its freshness and taste of the
first day for a long time.
Peyman Klasik Mix was prepared for
those who love consuming dried fruits
while watching TV with their beloved
ones, İkramlık is for those who would
like to offer the best to their guests
who met for tea hour. Soslu mix stands
for spicy addicts who love enjoying
dried fruits with cold drinks and Çiğ
mix packages for those who care for
healthy nourishment as a snack.
“The consumer prefer plainness
and net offers by seeing and reading
88 FOOD TURKEY September/October 2018
product names easily and they want
to see many choices rather than
packaging intricacy on shelves.
Pointing out that they directed their
new product development R&D
studies with consumer attitudes and
market researches, Nazlı Tandoğan,
Marketing Category Manager of
Peyman, said, “Consumer’s demands
and expectations are of utmost
importance to us. We produce new
tastes and serving systems by listening
them at every occasion. According
to our most recent market research,
the consumer prefers plainness and
many choices rather than packaging
intricacy on shelves. Especially our
target audience who loves mixed
dried fruits wants mixes according
to their own choices among different
choices. When adding sharing desire
of dried fruits with others, that’s how
Peyman Mixed Dried Fruit series was
born. We made the packaging plain in
this series and finished perception and
confusion problems. We developed
4 mixtures by providing plain net
appearance design to respond what
the consumer demands. It is possible
to find a mixture appealing to every
moment and to every atmosphere.
We believe that we will respond
consumer demands and expectations
with our new series in addition to
curren brands as Bahçeden, Dorleo
and Nutzz.”
According to a research conducted
by Peyman 60% of dried fruit
consumption is done by friend, family
or guest groups in Turkey. We prefer
enjoying mixed dried fruits, which is
the third largest segment of the dried
fruit market and a fast growing one,
with tea while watching TV, with cold
drinks while sitting with friends.
September/October 2018 FOOD TURKEY 89
ISM
provides
trendoriented
innovative
young
companies
with a
stage
Herzhafter Snackriegel Mediterranean Style PaPicante
Attractive
participation
models for startups,
newcomers
or companies with
snack alternatives
comprising of
fruit, vegetables
or jerkies - an
interview with
the snack bar
manufacturer
PaPicante
As the leading global trade fair for
sweets and snacks, ISM not only sees
itself as a presentation and networking
platform for companies from the
industry, but also as a trendsetter with
the aim of promoting innovative, future-oriented
ideas from the industry.
Whether a start-up, trade fair newcomer
or supplier in the ISM sections
“Coffee, tea and cocoa” or “New
Snacks” - as the largest and most international
trade fair for sweets and
snacks, ISM 2019 offers numerous
presentation options for young and
also established trend-oriented companies
from the industry.
Start-up Area
The Start-Up Area offers companies
that have been founded within the last
five years a favorably-priced possibility
of presenting their products and
concepts at ISM at a stand measuring
four square meters. The entire startup
area is located in the Trend Section
of Hall 5.2 and is the place for innovations.
ISM additionally offers startups
the opportunity to take part in a
speed-dating or present themselves in
the scope of a start-up pitch on the
Trend Stage.
Newcomer Area
The Newcomer Area is open to firms
of all product categories and ages. The
only prerequisite: The company has
to be exhibiting for the first time at
ISM or have not been represented at
the trade fair for a longer period of
time. For companies that would like
90 FOOD TURKEY September/October 2018
Gründer und Geschäftsführer Nadja Schoser, Tobias Zinßer
to present their products to a larger
audience for the first time, ISM offers
a good opportunity to establish contacts
within the industry with a central
placement in the Newcomer Area of
Hall 11.1. and an attractive stand measuring
six square meters.
New Snacks Area
The young “New Snacks” section at
ISM has its fixed place in Hall 5.2 and
will have a central location in the foyer
in 2019. The suppliers of fruit and
vegetable snacks, breakfast snacks,
jerkies and meat snacks will find precisely
the right environment for their
trade fair participation in the “New
Snacks Area”. Located in a well-visible
place on the central axis of the hall,
the visitors can’t possibly overlook the
“New Snacks Area”. Special marketing
and promotional measures will attract
the visitors’ attention even more. 35
companies from 16 countries will be
exhibiting in this section at ISM 2019
with products like:
- Protein and energy bars
- Beef jerkies
- Fish chips in the flavours chili, sea salt
or BBQ
- Dried fruit and vegetables, compotes
- Raw food bars
- Cereal and oat bars
- Sandwich spreads
- Vegan ice cream and organic ice
cream
- Snacks made of raw cocoa
- Biological, gluten and lactose-free
chocolate snacks
All three areas cover the significant
trends of the international sweets and
snacks industry and offer the visitors
the opportunity to inform themselves
about new trends and establish contacts
to the new companies.
Interview with PaPicante
The ISM exhibitor, PaPicante, underlines
the advantages participation can
have for young start-ups. The company
founded by Nadja Schoser and Tobias
Zinßer in 2017 is already participating
at the leading global trade fair for
sweets and snacks for the third time
in 2019 and as an ISM professional for
the young segment reports about its
experiences at the trade fair in the following
interview.
September/October 2018 FOOD TURKEY 91
Herzhafte Snackriegel PaPicante im Überblick
How did the idea of PaPicante
come about?
Nadja Schoser: We came up with
the idea of PaPicante out of personal
interest and our professional background.
Because both from the view
of a stewardess, who is continually
dealing with travellers and busy people,
and from the perspective of an
athlete, a healthy, savory counterpart
to the well-known sweet cereal bar,
seemed to be an excellent addition.
The name is a direct reference to the
“savory revolution” in the snack bar
section and that is why we came up
with the idea of combining the Spanish
word “Papi”, which means a cool
dude, with picante, i.e. spicy. In other
words, PaPicante is a cool, spicy snack
bar that want simply wants to sink
one’s teeth into.
What is the special feature
about your products?
Tobias Zinßer: As a savory snack bar
PaPicante is based on pea protein
crisps in three international flavors
- American Style, Asian Style & Mediterranean
Style. We didn’t want to
just create an everyday snack bar. It is
much more about producing “international
cuisine in pocket format” - i.e. a
novel lifestyle product with actual added
value, which among others follows
the current food trends and customer
wishes thanks to implementing the domestic
green ‘superfood’ pea protein
crisps as its innovative basic ingredient.
In principle, the bars are the perfect
snack for in-between meals - whether
as a small lunch between strenuous
business meetings, as a healthy foodfor-thought
snack at university or as a
light snack before going to the gym.
PaPicante is also good for people with
food intolerances, vegetarians or vegans,
because the bars are not only gluten
and lactose-free, they are also free
from gene manipulation and comprise
of natural ingredients without conservatives
due to the vegetable protein
sources.
You have been an exhibitor
at ISM since 2017 and
having participated in the
Newcomer Area (2017) and
in the Start-up Area (2018)
have taken advantage of
the options of exhibiting
for newcomers or young
companies. Can you briefly
describe what distinguishes
the respective platform and
which advantages they offer
ISM newcomers?
Nadja Schoser: We had our first sampling/test
panel before the market
launch at ISM 2017 in the Newcomer
Area. The advantage of this area for us:
As an exhibitor one only has to bring
along one’s sample products and the
deco material and you can get going.
Furthermore, all of the stands get the
same amount of attention, which is a
real advantage as a newcomer. Furthermore,
the ISM visitors know that
new products are presented in the
Newcomer Area, so initial good contacts
can definitely be made here. In
2018, we then opted for the Start-Up
Area, first of all to try out a different
section and secondly, because this presentation
option was interesting for us
due to the favorably-priced conditions.
Here too, one more or less just brings
one’s products and some stand design
elements along, which means there is
also little logistical effort involved. This
section is definitely recommendable
for young companies that would like
92 FOOD TURKEY September/October 2018
to present themselves to the industry
for the first time.
What difference has
participating at ISM made for
you and your business?
Tobias Zinßer: After our first participation
we received clear, open feedback
to our product, which we in turn
adapted accordingly. Furthermore, we
were able to get to know the snack
and food industry and its practices
better and faster thanks to ISM. And
of course we engaged in an exchange
with decision-makers at the trade fair,
which subsequently led to initial deals.
Next year you are
participating in the New
Snack Area. What are your
expectations regarding this
section?
Tobias Zinßer: We are expecting to
be more visible to potential B2B customers.
In our opinion, the New Snack
Area should be perfectly suitable for
this purpose.
Herzhafte Snackriegel Zutaten PaPicante
Why is it worthwhile for
newcomers and young
companies to participate at
ISM?
Nadja Schoser: The scheduling of ISM
at the end of January, beginning of February
fits in very well with the timing
of the selection process of buyers for
possible new listings. Very many important
decision-makers - particularly
buyers - actively search for products
at the trade fair and one can build up
good relations. Furthermore, as a food
company specializing in snack items
one gets very good, precise feedback
on one’s own products. And of course
by participating at ISM, but also in
other trade events too, one achieves
more visibility and extends one’s own
level of recognition. In addition to observing
trends, personal networking
and getting to know potential new
business contacts is a real bonus.
September/October 2018 FOOD TURKEY 93
Turkey ready to be
a key halal food
exporter
The officials of the UN
Food and Agriculture Organization
(FAO) Turkey
have said in their report
that Turkey has the capacity
to become a significant halal
food exporter in the region.
“Turkey, as a country with a Muslim
population and high food safety standards,
is a good candidate for exporting
halal food products to neighboring
and other Muslim countries,” they said.
Halal food, food permitted under Islamic
law, is a growing sector around the
world and Muslim consumers globally
spent
$ 1.1 tril- lion in
halal food and beverage consumption
in 2012, which represents 16.6 percent
of the global expenditure for food and
beverage. This expenditure is expected
to grow into a $1.6 trillion market by
2018.
They said that the top
countries in annual food
spending with Muslim
consumers are Indonesia,
with $197 billion; Turkey,
with $100 billion; Pakistan,
with $93 billion; and Egypt, with
$88 billion, based on 2012 data. He
added that the collective global Muslim
food and beverage market is larger
than the biggest single national market
of China.
“We know that certification activities
for halal food started in Turkey. Since
then, hundreds of companies have
knocked on the door of the Turkish
94 FOOD TURKEY September/October 2018
Standards Institute [TSE]. Today, more
than 400 companies have halal food
certificates provided by the TSE. Companies
operating in Iraq, the Gulf States
and the rest of the Middle East are applying
for halal certificates,” they added
Commenting on the increasing importance
of the concepts of food security
and food safety all around the world,
they stated that it is a natural and very
important step to include food security
among the agenda items.
“There is an urgent need for decisive
action to free humankind from hunger
and poverty. Food security, nutrition
and sustainable agriculture must remain
a priority issue on the political agenda,
to be addressed with a cross-cutting
and inclusive approach, involving all
relevant stakeholders at the global, regional
and national levels. Effective food
security actions must be coupled with
adaptation and mitigation measures in
relation to climate change, sustainable
management of water, land, soil and
other natural resources, including the
protection of biodiversity,” added the
FAO representative.
They noted that Turkey is a food-secure
country, considering the data on
per capita food supply in Turkey (3,700
kcal/per capita/per day) and the absence
of records of food aid shipments
to Turkey.
A recent Organization for Economic
Cooperation and Development
(OECD) report shows that Turkey is
a world leader in a number of crops,
with high product diversity and strong
exports that contribute to food security
at the global level. According to the
OECD report, Turkey is the world’s
sixth largest agricultural producer and
a top producer and exporter of crops
ranging from hazelnuts and chestnuts
to apricots, cherries, figs, olives, tobacco
and tea.
As known, the FAO and the Turkish
government, through the Ministry of
Agriculture, concluded a host country
agreement (HCA) in mid-2006 that
also set up a partnership framework
agreement (PFA). Turkey contributed
$10 million over an initial period of
five years from 2007 to 2011 to benefit
the countries assisted by the FAO
Sub¬-Regional Office for Central Asia
(Azerbaijan, Kazakhstan, Kyrgyzstan,
Tajikistan, Turkey, Turkmenistan and Uzbekistan)
through the FAO¬/Turkey
Partnership Program (FTPP).
Regarding Turkey’s efforts in the region,
the FAO officials said that though it is
situated in a disaster-prone region, Turkey
has a strong tradition of responding
to those in need, not only in times
of natural disaster, but also on a periodic
basis. Turkey’s policy has been that
comprehensive development can only
be achieved through a sustainable and
collective strategy.
“With this understanding, Turkey, indiscriminate
of race, religion, language
and gender, strives to rapidly channel
humanitarian assistance to those countries
in dire straits and supports international
efforts to this end. Especially in
recent years, humanitarian assistance
from Turkey has been diversified and
significantly increased. Its participation
in various humanitarian assistance operations
has steered certain international
organizations to name Turkey
as an ‘emerging donor country’,” they
added.
The primary objective of the FTPP is to
provide a substantive financial and operational
framework for active cooperation
in the areas of food security and
rural poverty reduction in beneficiary
countries.
96 FOOD TURKEY September/October 2018
Meet key buyers at the Kingdom’s
premier event for the food and
hospitality industry
21 – 23 April 2019
Jeddah Centre for Forums & Events
To book a stand please contact:
thehotelshowksa@dmgevents.com
or call +971 4 4453721
thehotelshowsaudiarabia.com
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