FoodTurkey-September-October-2018

istmagmagazin

FoodTurkey-September-October-2018

SIAL Paris

is a big

challenge!

Easy to say but takes painstaking efforts through tens of years to

realize such a success! It is not a regular show nor a normal success…

7200 exhibitors come from 105 countries to meet with

around 164,000 visitors from 194 countries. It is an unaccustomed

and extraordinary event. It is legendary SIAL Paris 2018!

Group Chairman

Publisher

Managing Editor

Editor

H.Ferruh ISIK

ISTMAG Magazin Gazetecilik

Yayıncılık İç ve Dış Ticaret Ltd. Şti.

Mehmet SOZTUTAN

(mehmet.soztutan@img.com.tr)

Ayça SARIOĞLU

(ayca.sarioglu@img.com.tr)

In SIAL 2018, Turkey will be represented by over 300 exporters,

a number which is bigger than total exhibitor numbers of more

than half of world fairs.

Turkey is a good food exporting country with a wide variety of

products. It is outstanding in quality and competitive in price. It

is a country which adds value in many industries and the food

industry is no exception.

The young and growing population provides opportunities for

growth and new product introductions in Turkey which has a

well-developed food processing sector that is producing good

quality food items for the Turkish market and for exports. The

share of household expenditure allocated to food, beverages,

and tobacco will remain high by western standards. It was 23.5

percent of household spending in 2017.

In addition to local production, products from European countries

are also important. EU has a customs union with Turkey

where many European processed food items have low or no

customs tariffs to Turkey. Furthermore, proximity is a major benefit

for lower freight and shorter deliver times from Europe.

Trucks are often used for transportation between Europe and

Turkey. European Free Trade Association (EFTA) countries

which are Switzerland, Norway, Iceland, and Liechtenstein also

have a joint FTA with Turkey, giving them preferential customs

advantages as well. In addition, Turkey has FTAs with 19 other

countries with many including preferential tariff rates on food

and agriculture products.

The competitive Turkish presence will be in Dubai for Gulfood

Manufacturing and Food Turkey magazine will be hand-delivered

from its stand for free. We wish lucrative business for all involved.

Responsible

Editor-in-Chief:

Advertisement Manager

Correspondent

Communications Manager

Art Director

Finance Manager

Accounting Manager

Subscription

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Enes KARADAYI

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Ebru PEKEL

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Mustafa AKTAŞ

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4 FOOD TURKEY September/October 2018

Mehmet Söztutan

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No matter what you have on the menu, the dining

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taste

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CONTENTS

8

Chinese investment

potential continues to

focus on agribusiness

sector in Turkey

10

Global halal food

market prospers

more than ever

16

Turkey’s organic

agricultural products

diversified

20

Turkey to dodge the

brunt of global trade

wars

22 48

Turkey’s poultry

production on rise

26

Factory investment

worth of TL 400

million in Kadirli by

Senpiliç

30

Erpiliç wings and flies to

success

36

Tu

Akanlar

Chocolate&Drink

on the way be a

preferred and leading

world brand

52

Candied Chestnut

sweetens the world

58

Turkey offers significant

investment

opportunities in agribusiness

subsectors

66

Visitor flow to

WorldFood Istanbul

in its 26th year

70

Feel the change with

the new image of 26th

edition of ANFAS Food

Product!

74

SIAL Paris opens for

new records

82

Aegean fruits and

vegetable exporters

raised targets

92

Turkey ready to

be a key halal food

exporter

6 FOOD TURKEY September/October 2018


Chinese investment

potential continues to focus

on agribusiness sector in

Turkey

China is keen to

import fruits and

vegetables from

Turkey. Cherry

imports from Turkey

and the Shanghai

Food port can be

entry points for

Turkish cherries to the

Chinese market.

As one of the first and largest direct

investors, China’s interest in Turkey is

increasing while the potential for cooperation

grows.

A delegation of Turkish business people

led by the International Cooperation

Platform (UİP) held meetings in

Shanghai. The organization recently

established an office in Shanghai and

solidified the investment bridge between

Turkey and China.

Moreover, Turkish and Chinese investors

who plan to carry out investments

in Turkey and China came

together at a meeting in

Istanbul organized by the

UİP. Executives from SHMY

HealthDigit and

Shanghai

Le Wei

Info-Tech

and China’s Agricultural

Education

Development Center Director

Zhimin Yan participated

in the meeting. The organizations

reportedly expressed the will to

evaluate investment opportunities

in mining, agriculture, health

and fishing sectors. The executives

of SHMY HealthDigit and Shanghai

Le Wei Info-Tech told that they are

interested in cooperating with Turkish

investors in the electric bus, health,

greenhouse cultivation and solar power

areas and they are keen to import

fruits and vegetables from Turkey. They

said that cherry imports from Turkey

and the Shanghai Food port can be

entry points for Turkish cherries to

the Chinese market. “We want to position

Turkey as a hub and sell Chinese

products to European, Near Eastern

and Middle Eastern markets.

The Belt and Road project that was

launched by Chinese President Xi

Jinping in 2013 has enabled access to

reach Chinese investors and gave a

boost to Chinese investments in Turkey.

UİP Chairman Cengiz Özgencil emphasized

that Turkey is an attractive

country for foreign investors and noted

that UİP works to bring together

Turkish and Chinese investors and expand

their ties.

The bilateral trade between Turkey

and China was recorded at $28 billion

in 2017 and Turkey’s imports from the

country totaled to nearly $26 billion.

Chinese firms that have been operating

in Turkey’s logistics, electronics, energy,

tourism, finance and real estate

sectors are expanding their businesses

in the country. With the entry of Bank

of China and Industrial Commercial

Bank of China (ICBC), the flow of

Chinese companies into Turkey has

accelerated and also expanded into

the e-commerce sector in the recent

period. The number of Chinese firms

operating in Turkey had neared 1,000

by April, according to data from the

Economy Ministry.

10 FOOD TURKEY September/October 2018


Global halal food

market prospers more

than ever

The halal food market has grown quickly over the past

decade, and is now worth an estimated $632 billion

annually on a global scale

According to a recent global market

research, Muslims represent an

estimated 25% of the world’s population,

with around 1.6 billion consumers.

This large consumer market

presents several opportunities for

halal food products. Not only is the

Muslim population growing, but Muslim

consumers are increasingly better

educated, with higher household incomes,

paving the way for a worldwide

demand for mainstream products

and services that conform to

Islamic values. Halal food is prepared

following a set of Islamic dietary laws

and regulations that determine what

is permissible, lawful and clean.

The halal food market has grown

quickly over the past decade, and is

now worth an estimated $632 billion

annually. As such, it represents close

to 17% of the entire global food industry.

In order to conform to Islamic

standards; all Muslims must ensure

that they are only consuming halal

approved food, drink and medicine.

The large population of Muslims

adhering to halal requirements has

fuelled increased global demand for

halal products.

The global halal food market was not

significantly affected by the global financial

recession. Major growth in

Asia has been driven by changing lifestyles

that allow for higher incomes.

The largest contributors to the halal

market in Asia are Indonesia, China,

India, Malaysia and the Gulf Cooperation

Council (GCC) members,

including the United Arab Emirates,

Bahrain, Saudi Arabia, Oman, Qatar

and Kuwait. These countries have all

seen substantial growth in the halal

12 FOOD TURKEY September/October 2018


food industry that is unlikely to be

curbed in the near future.

There is also strong potential for halal

certified products in non-majority

Muslim markets, where consumers

are looking for safe and ethical products.

The increasing popularity of the

halal market in Europe is driven by

Russia, France and the United Kingdom.

The halal market in these countries

has continued growing since

2004, albeit at a slower pace than

Asian markets. A major opportunity

can be found in the Australia/Oceania

region, where the halal food market

saw growth of 33.3% in recent

years.

The most promising halal markets

span over a range of different

countries. As the largest populations

of Muslim’s are located in the

Asia-Pacific region, both majority and

non-majority Muslim countries in this

region would have high demand for

halal products. However, markets in

North Africa and the Middle East are

particularly lucrative markets, as several

countries have majority-Muslim

populations.

The halal food industry is also growing

in countries that have smaller

populations of Muslims, but that have

food quality and safety concerns,

such as Australia, the United States

and European countries.

Key halal markets include Indonesia,

United Arab Emirates, Algeria, Saudi

Arabia, Iraq, Morocco, Iran, Malaysia,

Egypt, Turkey, Tunisia, Kuwait, Jordan,

Lebanon, Yemen, Qatar, Bahrain, Syria,

Oman and Pakistan. Emerging halal

markets with relatively large Muslim

populations include India (177

million Muslims), China (23 million),

Russia (16 million), the Philippines (5

million), France (5 million), Germany

(4 million) and the United Kingdom

(3 million).

To sum up:

- 25% of the world’s population is

Muslim, nearly 1.6 billion people.

- Food products prepared following

a set of Islamic dietary laws and

regulations, which determine what is

permissible, lawful and clean, are classified

as halal.

- The halal food market has grown

quickly over the past decade, and is

now worth an estimated $632 billion

annually on a global scale.

- Strong economic growth and rising

per capita incomes have fuelled demand

for diversified halal products,

enabling higher consumption levels

and more opportunities for halal

food producers.

- Halal consumption is not limited

only to the Muslim population; other

consumer goods are seeking halal

food due to halal food’s excellent

reputation for healthy and safe food

products, and the humane treatment

of animals.

14 FOOD TURKEY September/October 2018


Turkish exporters urge

for building stronger food

brands in Japan

“Turkish bulgur

may replace rice in

Japan.”

Turkish exporters are determined

to strengthen their brand perception

in Japan, said Chairman of the

Mediterranean Exporters’ Association.

“Our aim is to be chosen for our

quality, not for our cheap price. So

we want to strengthen the image of

Turkish goods,” Ali Can Yamanyilmaz

told during the Turkish Food Festival

held in the Japanese capital Tokyo.

Yamanyilmaz said tough markets

such as Japan are an important opportunity

for Turkish food brands to

improve themselves.

“The packaging and presentation

of products is as important as the

product itself in Japanese markets,

which have tight controls and standards,”

he said.

Stating that no country consumes

more rice than Japan, Yamanyilmaz

added: “Turkish bulgur may replace

rice in Japan.”

Yamanyilmaz noted that among Turkey’s

most-exported food products

to Japan are fishery and aquaculture

products, cereals, fresh fruits and

Ali Can Yamanyılmaz,

Chairman of the Mediterranean Exporters’ Association

vegetables, olive oil, juice, and sugar

products. Underlining that foreign

trade between the two countries

is not balanced, he stated that the

ratio of Turkey’s exports to imports

from Japan should be increased to

25 percent from its current figure of

around 10 percent.

In 2017, Turkey’s exports to Japan

stood at $411.5 million, versus imports

from Japan at $4.3 billion, according

to the Turkish Statistical Institute

(TurkStat).

During Turkish Food Festival, some

27 members of the Mediterranean

Exporters’ Association met with

Japanese caterers and supermarket

representatives. More than 300

B2B meetings were held during the

festival, which hosted 44 prominent

Japanese food importers.

16 FOOD TURKEY September/October 2018


Turkey’s organic

agricultural products

diversified

Due to its rich plant variety, Turkey is one of the countries

best suited for organic cultivation. Today, nearly 250 kinds of

agricultural products are organically produced efficiently.

Nowadays consumers are becoming

increasingly interested in environmentally

sound products, as a result

of continuously expanding awareness.

Thus, the desire for healthy

life has oriented consumers toward

healthy food and organic agricultural

products. The movement towards

healthy food has started in 1960’s in

developed countries, spread all over

the world. In line with,

growing demand, organic agricultural

activities began in Turkey in 1985

based on demand of importing

countries. Due to its rich plant variety,

Turkey is one of the countries

18 FOOD TURKEY September/October 2018


est suited for organic cultivation.

Today, nearly 250 kinds of agricultural

products are organically produced

in Turkey and shipped abroad pioneering

with dried fruits and nuts,

olive and olive oil, pulses and spices.

Industrial products such as cotton,

textiles and essential oils have also

be started to be produced organically.

In the Turkish agricultural and food

industry, production is realized in

conformity with all rules of hygiene

in order to produce high quality and

sanitary products. In this regard,

many firms in Turkey have started

to apply internationally recognized

quality and food safety systems like

ISO 9000, ISO 22000, HACCP, BRC,

IFS, SQF or GLOBALGAP. This enables

the Turkish food industry to

export to all countries in the world.

In addition, the similarity of consumers’

preferences with Muslim countries

and the geographic and cultural

proximity to many European markets

allow Turkish food exporters

to penetrate international markets

easily.

However, the Turkish agriculture

and food industry export potential

is not limited with these products.

There are many other products that

are worth experiencing and these

are recommended to all consumers

in the world.

From all of the described products

above, it can be easily seen that Turkey

has become a big potential supplier

of various agricultural and food

products. It is apparent that Turkey

is likely to continue to develop her

trade with world markets as her

products become known and preferred

more and more in the future.

In the meantime, trade between

Turkey and the world markets must

not be solely limited to export and

import business; Foreign investment

is always welcome to Turkey. Joint

ventures in Turkey and other countries

are potential activities, which

are expected to be the major promoting

tool for enhancing trade relations

of Turkey.

20 FOOD TURKEY September/October 2018


Turkey to dodge the

brunt of global trade

wars

Turkey will not bear the brunt of

U.S.-instigated trade wars and could

stand to benefit, according to Ali

Osman Akat, chairman of the Turkish

American Business Association

(TABA).

“Compared with the great actors

of this crisis, as well as import and

export figures of major parties, Turkey

will be among the less affected

countries in trade wars,” Akat said.

Saying that conventional wars nowadays

have been replaced with “global

trade wars,” Akat added that opportunities

can be explored whenever

there is a crisis.

“We would be less affected due

to the big difference between our

exports and imports to the U.S.,

but we would suffer more from

import-based manufacturing problems,”

he added.

Akat proposed to overcome this by

launching Turkish organized industries

in the U.S. for being able to produce

goods there and offer it to the

“huge” American market right away.

“On behalf of Turkey, together with

our investors and the small, medium

and large scale industries, we long

to be among the winners of trade

wars,” he said.

In March, U.S. President Donald

Trump imposed a 25-percent tariff

Ali Osman Akat, Chairman of TABA

on imported iron and steel, and a

10-percent tariff on aluminum --

since then the issue has been discussed

heatedly between the U.S.

and its major trade partners.

As a result, China said it would impose

$3 billion worth of tariffs, between

15 to 25 percent, on 128

American goods.

After Washington’s plan to impose

25 percent tariffs on 1,300 Chinese

goods that are worth $50 billion

in April, Beijing immediately said it

will place 25 percent tariffs on 106

American goods worth $50 billion.

Trump’s eagerness to spark trade

wars, which he predicted would be

“easy to win,” have drawn condemnation

and retaliatory tariffs worldwide.

The U.S. announced that starting

on June 1, 2018, it will impose

additional duties of 25 percent and

10 percent respectively on imports

of steel and aluminum from the EU.

According to the European Commission,

the U.S. measures affect 7.4

billion-worth of EU exports and of

this amount; the EU will rebalance

on $3.2 billion worth of exports immediately.

The U.S. government officially began

implementing tariffs worth $34

billion on Chinese imports, signaling

the start of a trade war.

The U.S.’ trade deficit with China

was around $375 billion in 2017.

22 FOOD TURKEY September/October 2018


Turkey’s poultry

production on rise

Turkey’s seasonally and calendar-adjusted poultry production

grew, year-on-year according to Turkish Statistical Institute

(TurkStat) data.

24 FOOD TURKEY September/October 2018


Turkey ranks eighth in the world for

chicken meat production. Approximately

2.1 million tons of chicken

meat and 54,000 tons of turkey meat

were produced in Turkey in 2016. All

poultry meats totaled 2.3 million tons

of poultry meat. The 2025 production

target is set at 3.5 million tons.

Turkey is established on an area of

783 thousand square kilometers connecting

Asia and Europe. Both climatic

conditions and geographical position

is convenient for agriculture and animal

breeding. In Turkish animal breeding,

poultry is the leading one of the

fastest growing industries.

The poultry industry started to develop

since 1950s and was dominated by

family businesses with expensive and

limited production capacities in 1970s.

In 1980s, it underwent a significant

structural change with the increase

in the number of the integrated facilities

and the implementation of contract

manufacturing model. This paved

the way to poultry industry to be a

major industry capable of carrying

out production planning and meeting

the national demand. In 1990s,

thanks to the big investments made,

poultry industry achieved the world

standards and came to the current

modern and developed situation with

the continuous increase in production.

Starting in 1995, the investments

in turkey breeding were completed

in a short time and made a breakthrough

in 1998. In early 2000s, the

poultry industry started EU harmonization

studies and in 2005 came to

a phase of the resolution to include

Turkey in the list of third world countries

from which the EU States may

import poultry products. 80 percent

(in the figures of 2004) of the white

meat and egg production of the country

is processed in modern facilities,

most of which are twenty year younger

than their peers in the developed

countries. Poultry industry ensures,

by way of export, a significant inflow

of foreign currency to the country

while it, as the healthiest and

cheapest protein, meets

the nutrition needs in

the country.

September/October 2018 FOOD TURKEY 25


In 2017, the consumption of red

meat decreased from 14.8 kilograms

(kg) to 13.2 kg, while consumption of

poultry meat increased from 23.2 kg

to 24.8 kg. In 1990, Turkey’s consumption

of red and poultry meat per capita

was 12.0 kg in 1990, but reached

38.0 kg in 2017. In 2017, the world

average was 42.6 kg with developed

countries’ average at 78 kg. By 2025,

consumption of poultry meat per

capita in Turkey is estimated to be

32.9 kg. Turkey’s poultry industry is

growing rapidly by the year.

Turkey’s poultry production - including

eggs, slaughtered chicken, and

chicken meat -- fell in June this year

on a yearly basis, the country’s statistical

authority announced.

Hen egg production in the country

rose 6.6 percent to reach 19.3 billion

units last year, compared with 2016,

TurkStat data showed. The data revealed

that chicken meat production

also increased to 2.1 million tons

in 2017, up 12.9 percent from the

previous year. The number of slaughtered

chickens and turkeys also rose

11 percent and 9.7 percent, respectively,

over the same period.

26 FOOD TURKEY September/October 2018


Some 1.23 billion chickens and 5.1

million turkeys were slaughtered in

2017, according to the data.

In June, hen egg production in the

country inched down 0.7 percent

compared to the same month last

year, reaching 1.51 billion units, according

to the Turkish Statistical Institute

(TurkStat).

The institute stated that the number

of slaughtered chickens and turkeys

topped 102 million and 572,000

units, respectively. “The number of

slaughtered chickens decreased by

2.5 percent compared with the same

month of the previous year,” it said.

“The number of slaughtered turkeys

increased by 33.3 percent compared

with the same month of the previous

year.”

TurkStat said while chicken meat production

in June was nearly 179,000

tons, turkey meat production was

6,200 tons.

The institute noted that chicken meat

production fell by 1.3 percent in June

year-on-year, adding that turkey meat

production rose 37.8 percent on a

yearly basis.

September/October 2018 FOOD TURKEY 27


Factory investment

worth of TL 400 million in

Kadirli by Senpiliç

One of the biggest producers of Turkey, Senpiliç gets ready

for an investment of a slaughterhouse with 450,000 piece/

day capacity and a day feed factory of 579,500 meter annual

production capacity in Kadirli, Osmaniye.

One of the leader firms of Turkey in

the chicken manufacture, Şenpiliç exports

its annual 30 thousand tons of

production. Attaching importance of

growing healthy people of the future,

the firm possesses Halal Certificate

and all certificates that authorize to

export to European Union, Russian

Federation and Saudi Arabia. We talked

to İpek Üstündağ, Chairwoman of

the Board of Şenpiliç about details of

their new investment. Pointing out

that this investment would be followed

by hatchery farms as parts of

the integrated plant Üstündağ made it

clear that the investment would total

TL 400 million.

Where does Turkey stand in

the world poultry industry?

Turkey is in the major league of poultry

meat sector. The poultry meat sector

grows with the increase in population,

income and education level, and

urbanization. With an annual chicken

meat production around 1,8 million

tons, Turkey ranks 10th in the world.

We predict that this will increase to

a level of 2,5 million tons by 2025,

and the chicken meat consumption

per person will increase from 20,28

kilograms today to 27,8 kilograms by

2025. Export is booming in our sector.

Turkey’s name is now among the

major countries in international chick-

28 FOOD TURKEY September/October 2018


en meat trade. Turkey’s chicken meat

sector is expected to reach an export

figure of 1,5 billion USD over the next

5 years.

Can you tell us about

structure of Şenpiliç?

Şenpiliç is Turkey’s biggest chicken

meat producer with 18% market share

and its 320,000 tons/year production

quantity. As a pioneering brand in the

chicken sector of Turkey, we operate

with 24 breeding farms, 2 hatcheries,

2 feed plants, Söğütlü and Alifuatpaşa

slaughterhouses equipped with cutting-edge

technologies, and further

processing plant. Also have 800 contracted

producers, and contributes to

the Turkish economy by providing employment

to 3,074 people directly and

10,000 people indirectly.

İpek Üstündağ, Chairwoman of the Board of Şenpiliç

We carry out daily chicken meat distribution

and sales to 81 cities of Turkey

with its wide sales network. Distribu-

September/October 2018 FOOD TURKEY 29


tion is performed throughout Turkey

with GPRS vehicle tracking system to

19 regional directorates and 60 dealers

by Senpiliç frigorific fleet.

What is the export share in

your total sales?

Acceleration of exports in Turkey’s

poultry industry and international

trade of chicken meat no longer passes

among the big name, Şenpiliç also

raises its export figures. Currently

exporting 10% of our production, we

export over 30 thousand tons annually

to Iraq, Libya, Russia, Georgia, Africa,

Far East, Gulf countries and Turkic Republics.

Are your products halal

certified?

For the customers who demand ritual

slaughter of meat, requiring halal

certification, is strictly supervised in

Senpiliç slaughterhouses and exports

are made predominantly to Libya, Iran,

Iraq Africa and Azerbaijan. We have all

documents that authorize our company

to export to the EU, Russian Federation

and Saudi Arabia.

We always pay great attention in every

stage from production to the sale

point to provide healthy nutrition for

families.

What are your plans for 2019?

We continue with our growth for further

contributing to our country and

our sector, and strategically developing

ourselves with smart integration.

We are realizing our most recent 400

million TL investment at Kadirli, Osmaniye.

The increase in our export

momentum, the proximity of the region

to maize which is used as the raw

material for feed, and the logistics advantages

both in domestic market and

export have been influential in choosing

this location. In Kadirli, we are

planning to establish a slaughterhouse

with a capacity of 450,000 pieces/day,

as well as a feed plant with an annual

production capacity of 579,500 metric

tons in the first stage. This investment

will be followed with hatcheries and

breeding farms as a requirement of

integrated facility. The total amount of

investment will reach to 400 million

TL. Our Kadirli investment will generate

an ecosystem at a radius of 200

kilometers. We will make agreements

with 840 farms and provide a direct

employment to 3,500 people. As Şenpiliç,

we will continue to grow with

our producers and business partners.

And our Kadirli investment will have

a positive contribution to our steady

growth.

30 FOOD TURKEY September/October 2018


Erpiliç

wings and

flies to

success

One of the biggest

100 industrial

companies of

Turkey, Erpiliç

renders services

in compliance

with European

standards through

its modern

integrated

production

facilities as the 4th

largest chicken

manufacturer of

Turkey.

Erpiliç is one of the most respectful

names in the Turkish

chicken production business.

The brand is known for its

healthy and tasty products. That’s the

main factor lying on the success story

of placing the company among 100-

ten industrial companies in the country.

We learned more details for our

readers by asking some key questions

to Ömer Temel, Corporate Communication

and Advertising Manager of

Erpiliç.

Could you furnish our readers

with details about Erpiliç

which is among 100 largest

industrial firms of Turkey?

Chicken production and sales of Erpiliç

meet approximately 10% of the

market share. Having the first industrial

‘dry-plucking’ technology Erpiliç

makes 100% hand-slaughtering in

accordance with Islamic rules under

the supervision of food engineers

and expert veterinarians and now

produces 500 thousand tons of feed

at its 3 feed factories. Having a wide

portfolio in growing breeder pullet

Erpiliç has 3 growing and 15 breeding

pullet production facilities in three

different regions as Göynük, Mudurnu

and Bolu. These plants realize 1 million

100 thousand breeding pullets in

115 chicken coops on a covered area

of 179,000sqm. With these facilities

Erpiliç offers 2 million 560 thousand

chicks to the grower in the field.

Aiming at becoming one of the leading

poultry producers worldwide by

offering only the best quality products

to consumers, Erpiliç began its

production process with 200 chicks

in 1969 and continued its operations

from 1991 through 1994 under Er

Civciv Inc. Subsequently, in 1995 the

32 FOOD TURKEY September/October 2018


first steps of the integration were

taken with establishment of ERYEM

SAN. a feed company. Currently, Erpiliç

trades with a strong workforce of

3000 employees, 1400 producers and

71 dealers.

Erpilic, the 4th largest chicken producer

in Turkey, operates in modern

integrated facilities in Bolu / Gönyük

and Bolu / Merkez, completely within

nature.

Breeders, Hatcheries, Feed Factories

and Slaughterhouses combine

quality and taste with high technological

infrastructure and structure

in EU standards. Erpilic adds social

and economic value to Turkey with

its 1414 contract manufacturers, 210

subcontractor subcontractors, 93 frigrophic,

117 livestock transport, high

quality standards with ISO 22000, ISO

18001-2008, ISO 14001, ISO 9001-

September/October 2018 FOOD TURKEY 33


2008, TSE Certificate, TSE HELAL

Certificate, GIMDES Halal Food certificates,

61 fodder transport and fleet

of 3000 people consisting of young

and qualified staff.

Could you mention about

the product range of

Erpiliç? Please give us some

information your capacity and

plant?

ERPİLİÇ desires that its consumers

eat healthy and balanced diet products,

and hence the meat chickens are

slaughtered under extreme hygienic

conditions and in accordance with Islam

rules at its facilities, and it offers

uncut whole chicken, chicken meat

portions, delicatessen assortments,

packed chicken products, giblets and

processed chicken products. Erpiliç

integrated production facilities are

a giant organization with 400 thousand

chick cutting capacity per day. In

Erpiliç, all 400 thousand chickens are

produced with 100% Dry Pluck and

100% cutting by hand process. It offers

its consumers 100% health, flavor,

hygiene, quality and confidence in its

products in 70 national dealers and

many sales points as well as in big national

chain markets and local market

chains in Turkey.

What are your basic criteria

and the system you apply in

production?

Our production plant has been certified

with HACCP Food Safety Certification

in addition to ISO 9001-2000

Quality Management System Certificate,

ISO 22000-2005 Food Safety

System Certificate, compliance certificates

with TSE Standards and the Export

Advance-Fixing Certificates

Our production facilities possess

HACCP Food Safety certificate in

addition to ISO 9001-2000 Quality

Management System Certificate, ISO

22000-2005 Food Safety System Cer-

34 FOOD TURKEY September/October 2018


tificate, TSE Certificate, and Export

Prior Consent documents.

Our company, attaching utmost emphasis

on development of new products,

has placed on the market the assortments

of processed chicken pane,

chicken nugget and chicken croquette

in line with its efforts to grow and develop

its market. As a matter of company

principle, only the state-of-arts

technologies have been employed in

this facility.

Erpiliç never gives up on its high quality

approach, and thus, regularly invests

on technology and human resources;

and as a result carries on its business

activities while increasing its market

share coupled with a consistent

growth trend. By making quality and

safe production in hygienic conditions,

personnel health and education continues

to operate with the policy of

continuingIt contributes to the country's

economy by producing in rural

areas with environmentalist approaches

and adopts universal food safety

principles.

Ömer Temel, Corporate Communication and Advertising Manager of Erpiliç

What will you say about halal

slaughtering?

In Dry Pluck method, applied by Erpilic

for the first time in Turkey, hot water

boiler is no longer used to soften the

hair of chicks. In the new Dry Pluck

method, instead of being immersed in

the hot water boiler, the chicks feathers

are loosened by passing through

moist hot air tunnels. The softened

feathers are cleaned with the help of

automatic pluck machines without a

human contact.

In the method of Dry Pluck, since

the chickens are not immersed in the

same hot water boiler, bacteria, dusts

and necassets which may cause cross

contamination between the chickens

by contaminating each other with

September/October 2018 FOOD TURKEY 35


water, do not lead to negative transitions

and a more hygienic product is

obtained.

Due to the low formation of bacterial

burdens, chickens reach their final

destination before carrying any health

risks within the cold chain conditions.

Which countries do you

export?

We are exporting mainly to Libya, Syria,

Qatar, Georgia, Turkmenistan, Tajikistan,

Iraq, Saudi Arabia, Oman, Jordan,

United Arab Emirates, Kyrgyzstan, Liberia,

Ghana, Azerbaijan, TRNC, Angola,

Gabon, Guinea, Democratic Congo,

Hong Kong, Vietnam, Benin, Bosnia

Herzegovina and Haiti.

Which fairs do you attend at

home and abroad?

We participate two largest international

fairs of the World such as

in SIAL Paris and Anuga Cologne. In

domestic market you can find us at

OSMED Antalya, Yerel Zincirler Buluşuyor

Istanbul.

Turkey consumption is

rather lower than chicken

consumption in Turkey. What

are you planning to do to

increase this rate?

Having 24 years of experience in the

sector to produce an annual average

of 1 million turkeys representing 27%

market share Bolca Hindi was acquired

by Erpiliç and now Erpiliç reaches

to the consumers with this production

power, logistic infrastructure and

widespread dealer network in healthy

turkey industry. Erpiliç’s investing in a

domestic brand in its own geography

with an approach of “national capital,

national growth” at a time when economic

stagnancy prevailed has been

considered very important for the national

economy, for the poultry meat

sector and for the consumers.

36 FOOD TURKEY September/October 2018


Bolca turkey products are now

under Erpiliç halal quality.


Bupiliç stands

for poultry

meat

Bupiliç offers not

only products but

also health and

safety with a wide

supply network

from Bosnia

Herzegovina to

Hong Kong.

Taking part among the 500

largest companies Bupiliç pulls

attention with its investment

decision as well as its grow rate in the

poultry sector. Mehmet Yavuz, Member

of the Board of Bupiliç, underlined

that they set sails to big targets by saying,

“Conscious of realities of the industry

Bupiliç is aware of the fact that

growth is only possible by standing

straight and being permanent in the

sector. The 100% growth we realized

during last 4 years our guarantee to

accomplish our plan of growing 100%

next tree years.” We listened details

of their success story from Mehmet

Yavuz.

Could you furnish our readers

with details about Bupiliç

which is among the first

largest 500 companies of

Turkey?

Mehmet Yavuz, Member of the Board of Bupiliç

Bupiliç kurulduğu 2004 yılından itibaren

büyüme yolunda attığı emin

adımlarla kanatlı sektöründe adından

sıkça söz ettiren 180 bin adet kesim

kapasitesine sahip Türkiye’nin 396’ncı

büyük sanayi kuruluşudur. İstihdam

ettiği 810 personel ile bulunduğu

bölgenin en ciddi işverenlerinden bir

38 FOOD TURKEY September/October 2018


tanesidir. Aynı zamanda %44 bayan

istihdamımızla bölgemizde dikkat

çekiyoruz. Damızlık tesislerinden

sofralarınıza tam bir entegre yapıya

sahip, 60 ton/saat kapasiteli bir yem

fabrikası sektördeki en kaliteli yemlerden

birini üretmekte olup en ucuz

hayvansal protein kaynağı olan piliç

etini, en hijyenik ve güvenli yollarla

tüketime arz etmektedir.

Since its foundation in 2004, Bupiliç

has always made its presence felt with

safety steps in the way to growth is

396th largest industrial establishment

of Turkey with a slaughtering capacity

of 180 thousand. It is one of the most

curious establishment of the region

with 810 personnel it employees.

At the same time we pull attention

with employing 44% woman. Having

all necessary integrated facilities from

breeding plants to the dining tables

of the consumers our company has a

feed factory with a capacity of 60 ton/

hour to produce most quality feeds.

We offer the least expensive protein

source as chicken to the consumer at

most hygienic and safety ways.

What will you say about halal

slaughtering policy of Bupiliç?

Bupiliç is a company whose compliance

with halal slaughtering has been

certified with Halal Production Documents

and has been a sought after

brand in Muslim countries.

What do you do to offer

healthy products?

Alanında uzman veteriner kadrosuyla

sürekli olarak hayvanlarının sağlığını

gözeten tüketici sağlığını en üst sırada

tutan Bupiliç, Avrupa Standartlarındaki

hijyen koşullarıyla %100 güvenli

gıda mottosuna sahiptir. Bu konuda

tüketicilerimize üst düzey güven veren

bir firma olmanın haklı gururunu

yaşıyoruz.

Taking maximum care for the health

of the animals with expert veterinari-

September/October 2018 FOOD TURKEY 39


ans and prioritizing human health Bupiliç

has 100% safety food motto with

hygiene conditions at European standards.

We take pride of our well-established

utmost confidence by the

consumers.

Which countries do you

export? What are your target

markets?

We are an active actor of the white

meat industry with our wide supply

network from Bosnia Herzegovina to

Hong Kong. Our top tree export customers

are Iraq, Libya and the UAE.

What will you say about

growing policy of your

company?

We have a goal of fulfilling our mission

in Turkish economy with an export

volume of reaching around 25 million

dollars by the end of 2018. We are taking

secure steps for our future goals

with an infrastructure investment of

TL 20 million and a second slaughtering

line of 12,000 pcs/hour. With this

new slaughtering line, which is planned

to be operational by the end of 2020,

we blink to the upper levels of the industry.

Consumer habits direct

the food sector. Are you

considering to add new

products to your product

range portfolio?

Bupiliç is one of the firms that will play

an important role in the development

of Turkey with the new investment initiations

on its agenda. Proceeding with

the purpose of realizing further processing

production in the near future,

Bupiliç will secure its position in view

of consumer with its new products

soon.

How do you evaluate Turkey’s

position in the poultry sector

and location of Bupiliç in the

industry?

Positioning itself as the 8th largest

chicken producer, Turkey is one of

the most leading countries supplying

the region with protein with 1 million

958 thousand tons of chicken meat. It

is clear fact that the country will go

up to better level step by step with

ever continuing new investments. We

take pride of observing the demands

for this protein source we offer to our

nation and for surrounding nations on

the way we, as Bupiliç, set up in 2004.

40 FOOD TURKEY September/October 2018


Tavuk Dünyası is

‘recommended to all

consumers’

Tavuk Dünyası is

‘Recommended to All

Consumers’ within the scope

of the “Golden Brand Awards”

of EU Consumers Protection

Foundation. Tavuk Dünyası

had been deemed worthy of

the same award back in 2013,

too.

42 FOOD TURKEY September/October 2018


Tavuk Dünyası, which created a difference

in the food & beverage industry

and opened a brand-new field, is

named as ‘the brand to be recommended

to all consumers’ by the EU

Consumers Protection Foundation

(TTKD). Thus, Tavuk Dünyası is certified

with ‘Golden Brand’ title and ‘Recommended

to All Consumers’ label.

At the end of the assessments, Tavuk

Dünyası took its place among ‘the

brands that receive least or none

complaints’ in 2017. And since Tavuk

Dünyası is qualified to be recommended

to all consumers in this sense

and it is aimed to contribute to its

brand value, TTKD jury declared it

a brand to be ‘Recommended to All

Consumers’ in the restaurant category

for ‘September 2018’.

Thus, “Tavuk Dünyası” gained the

right to use the logo and certificate

of “2018 Golden Brand” and “Recommended

to All Consumers.”

In the “Respectful Brand Awards” ceremony

held in the 32nd anniversary

of TTKD, the brands producing high

quality products in various industries

such as food, clothing, cosmetics and

furniture were rewarded with ‘Recommend

to All Consumers’ logo and

certificate. Tavuk Dünyası was awarded

in the restaurant category with this

logo and certificate.

Volkan Mumcu, CEO of Tavuk Dünyası,

made a brief statement regarding this

honor: “Tavuk Dünyası that opened a

brand-new field for itself in the food

& beverage industry managed to attract

the attention of everyone within

a short time frame like 6 years with

its unique concept. With the flavors

that we prepare and present based

on taken from the different cuisines

of the world and the services that

we offer in the pleasant restaurant

atmosphere making our guests feel

comfortable and special, we have carried

our customer satisfaction level to

96%. With this award that we won in

the ‘Respectful Brand Awards’, we are

pleased to prove this success once

again.”

September/October 2018 FOOD TURKEY 43


New

logo and

packaging

of Kilikya

The human-oriented production

concept of Kilikya is highlighted by the

moving human form used in the letter

“i”. Kilikya crowned its brand journey

that started in 2006 and renewed its

logo and packaging in 2018 and presented

its products to its customers

in new packages. While the packaging

that has already taken its place

in the shelves has received positive

feedback from the consumers, the

new logo and packaging labels have

attracted the interest of the consumers.

The letters i in the newly designed

Kilikya logo and the human-oriented

production concept of Kilikya were

brought to the fore with the moving

human form used in the letters i. The

essence of the design of the Kilikya

bottle label was the brand’s leading

feature. A label design was developed

that reflects the vision of the company

that is beyond the borders of

Kilikya. A portion of the Kilikya logo

appears on the label, while the other

part that does not fit the label carries

the new horizons like dreams.

Since its establishment in Turkey and

meet the expectations of customers

around the world Kilikya continues to

develop its product portfolio.

Kilikya is moving towards becoming

the leading beverage company with

its superior quality and taste to produce

100% customer satisfaction by

producing high quality and delicious

products that the customer always

trust.

Kilikya Turnip has been offering a wonderful

drink experience for consumers

made of purple carrots, varieties

of peppers, garlic and red pepper in

its renewed packaging. In addition to

glass and pet bottles, it also offers you

a healthy gift alternative that you can

give to your friends in the form of a

group of stylish gift packages.

Exporting to more than 30 countries,

Kilikya Turnip has renewed all the packaging

of nearly 100 products including

Organic turnip, Special turnip, Lemonade,

Ice tea, Lemon Sauce, Grape Vinegar,

Apple Vinegar, Balsamic Vinegar,

Pomegranate Vinegar, White Vinegar,

Turşukur, 100% Natural Pomegranate

Sour, Pomegranate Sauce, Hot Pepper

Sauce, Vinegar Sauce, Soy Sauce, etc.

44 FOOD TURKEY September/October 2018


and they are ready to take their place

on the shelves with a brand new image.

Since 2007, Kilikya Turnip has been operating

in Adana Organized Industrial

Zone in a factory having 16,000 sqm.

open area and 7,500 sqm. closed area

with a monthly production capacity of

3 million liters.

In addition to the leadership in the

production of turnips, sauce and beverage

industry, Kilikya Turnip, one of

the leading manufacturers with its

production capacity, with plants and

export potential, is among the major

companies in Turkey.

Having annual production capacity

of 36 million liters and an extensive

distribution network that organized

in 9 distribution center Kilikya serves

to 95% of the market in Turkey. Products

are exported to more than 30

countries around the world such as

Europe, America, Russia and Far East.

Kilikya Turnip, having high quality standards,

customer satisfaction, leadership

position in the market, innovative

perspective, technological infrastructure,

R & D investment, high-quality

and safe products continues to produce

an indispensable beverage consumption

habit of turnips.

September/October 2018 FOOD TURKEY 45


Safya never

compromises on

purity

With the motto “pure sunflower

oil”, Safya reinforces its place

in the market by increasing its

sales in the domestic market

and exports by more than 50%

compare d to the data of the

previous year.

Aves is one of the most

leading sunflower oil suppliers

of Turkey known-for

its healthy and tasty product

Safya is attending SIAL Paris to

display its competitive products. We

conducted an exclusive interview

with Kemal Güven, Sales and Marketing

Director of Aves, for details

of their success story. Full text of the

interview follows:

Aves only assumes %35 of

oil supply of Turkey. What

would you say about the

development of the company

in the sector?

Kemal Güven,

Sales and Marketing Director of Aves

With more than 20 years of experience

in international commodity

trade, AVES Inc. operates in the

production and international trade

of vegetable oils, biodiesel production,

warehousing, and real estate

sectors. From 2012, focusing entirely

on agricultural commodities, particularly

oil seeds and the trading of

vegetable oil, Aves has completed the

installation of a fully integrated oilseed

processing and biodiesel plant

of Turkey in 2013. With multiple oilseed

processing, refining, filling and

biodiesel plants, being the sole plant

established in an integrated structure

rarely seen even in Europe, Aves undertakes

the 35% of raw oil supply

of Turkey. Within the framework of

this integration, Aves continues its

domestic and export packaged, bulk,

branded, subcontracted and PL sales

without losing its pace, shows growing

trend in the sales graphs since

the day it was established. According

to the data of 2017, the company

has ranked 225th in the ranking of

ISO500 with a growth rate of over

30% in product sales.

Could you mention about

your product range,

production capacity and your

facilities?

The plant working fully integrated

with crushing, refining and filling facilities,

high protein value oilseeds such

as soybean, sunflower seeds, canola,

safflower, flax, and cottonseed are

processed. Besides edible crude oil,

being one of Turkey’s leading biodiesel

producers, Aves produces renewable

46 FOOD TURKEY September/October 2018


energy from oilseeds such as canola,

soybean, and safflower. Equipped with

the state-of-the-art Desmet Ballestra

technology, the plant produces

450,000 tons of crushing, 210,000

tons of refining, 300,000 tons of filling

and 50,000 tons of biodiesel with a

total annual production capacity of 1

million tons.

Could you give us information

about oil production

processes? Which processes

do they go through?

With the motto Safya “pure sunflower

oil”, reinforcing its place in the marbant-foodturkey-BSK.pdf

1 16/10/2018 16:25

In the plant operating with the “Field

to Table” principle, the raw material

is processed according to TSE and

AOCS methods, and then the products

are stored for production. Refining

processes such as neutralization,

bleaching, wintering, and deodorization

are applied to the crude oil obtained

by breaking and pressing the

stored oilseeds. After the filling process,

the oils are packed and ready

to be presented to the consumer. At

the last stage, Aves Inc. performs biodiesel

production in its fully integrated

plant with the waste oil collected

from the consumers.

When you look at the current

situation of your brand what

would you say about its

position and its share in the

industry?

ket by increasing its sales in the domestic

market and exports by more

than 50% compared to the data of

the previous year. Safya brand, which

is sold in more than 50 countries and

registered in more than 20 countries,

is increasing its place and availability in

the domestic market. With the commissioning

of Erbil Plant in 2015, Safya,

which is a sought after brand in the

Middle East, is taking firm steps towards

branding.

Could you mention about

your R&D activities? What

do you think about add new

products to your product

range?

At the beginning of this year, Aves Inc.

allocated a budget of approximate-

September/October 2018 FOOD TURKEY 47


ly TL 2 million for the R&D center,

where 22 engineers continue to develop

their projects within the scope

of zero waste target. These projects

are very important projects to reduce

carbon footprint, increase competitiveness

and increase energy efficiency

in terms of both the country and

company resources.

In the largest capacity oilseed processing

plant in Turkey, we have no new

product target where we process

almost all oilseeds such as soy, soybean,

sunflower seeds, flax, safflower,

cottonseed. Our goal is “Zero waste”.

In other words, to obtain by-products

from everything with high added value

and to increase energy efficiency.

Which countries do you

export? How many countries

do you export in total and

which regions dominate?

AVES Inc. which mainly sells to the

Middle East and the Asia Pacific regions

and the United Nations, develops

its export network day by day

with the same quality guarantee offered

in the first and one-millionth

bottle. Exports are made to more

than 50 countries.

Which fairs do you attend at

home and abroad? Do you

have any surprises for your

visitors in SIAL 2018?

In order to diversify the market and

develop our customer portfolio, we

attend 6 fairs abroad each year. Trade

fairs in different geographies such as

China, Ethiopia, and Paris are contributing

significantly to the increase in

brand awareness, the realization of

big sales and to our goal of becoming

an international brand. At SIAL Paris,

we aim to meet our vast experience

in sunflower oil sector and our products

that we never compromise on

purity and quality with our customers.

You raise the bar in the

Turkish sunflower oil industry

day by day. What are your

goals to increase your market

share in short, medium and

long terms?

Our next target will be branding. To

increase the awareness and availability

of Safya, distinguished as a pure,

additive-free, light, affordable brand,

in the Turkey market. We will not

leave a city that Safya has not reached

by strengthening our distribution in

all channels. Our goal is to be the 3rd

brand in the sunflower oil industry

within 3 years.

48 FOOD TURKEY September/October 2018


Akanlar

Chocolate&Drink

on the way be a

preferred and leading

world brand

Akanlar Chocolate

& Drink’s products

are demanded by

many countries.

The company

aims to be a

preferred brand at

7 continents.

Having the respectful position with

various products at home, Akanlar

Chocolate&Drink products are quite

liked at abroad also. The firm grows

its product portfolio and increases an

international success bar day by day.

We interviewed about developments

and innovations within the firm with

Ramazan Akan, General Manager of

Akanlar Chocolate & Drink prior to

SIAL Paris.

Could you brief us about

sectoral trip of Akanlar Gıda?

Having started our business activities

with food wholesaling at home in

1978, we continued to start to foreign

trade in 1992. We, as Akanlar Chocolate&Drink,

produce chocolates,

coffee, bullion and fruit aromatized

powdered beverages and export to

35 countries in total. We adapt to

emerging markets day by day.

Could you mention about

your product range and

production capacity?

50 FOOD TURKEY September/October 2018


We produce chocolates, powdered

beverages, coffees, bullions and fruit

aromatized powdered beverages. Our

annual chocolate production is 9000

tons, powdered beverage is 2500 tons

and coffee production is 1000 tons.

What are your main criteria

in production?

We produce by using quality raw materials

and latest technology with our

experienced technic and experienced

team without compromising on quality

under completely hygienic conditionals.

We adopt it a principle to satisfy

the customer by empowering our

capacity and to provide confidence to

our customer in domestic and international

markets.

Are you considering to add

new products to your product

portfolio? What are the

innovations waiting for us on

the shelves?

You will especially see our spreadable

cream cholate products such as Akella

Carob and Akella Macha Tea (Japanese

Tea).

What are the main points

differing from others?

We adapt a modern management,

continuous improvement and innovations

with an understanding of prioritizing

consumer satisfaction and

accept the quality as a part of our life

to achieve big goals quickly. The main

condition in all of our products and

services is to reach the maximum level

on the quality in the direction of total

quality management standards. We

believe that we can obtain our competitive

power with mass and high

quality manufacturing. The success will

be of all of our personnel.

Which countries do you

export?

We export to the USA, Romania,

Chad, Nigeria, Niger, Jordan, Palestine,

Ramazan Akan, General Manager of Akanlar Chocolate & Drink

Iraq, Syria, etc. We produce by combining

a modern production system

and qualified, improving power of

ourselves with our experiences coming

from the past. Our goal is to be a

preferred leader brand at 7 continents

with quality and delicious products

that are produced adding our love.

Could you mention about

your R&D activities?

We won Tubitak Award with Akella

Spreadable Cream Cholate. Our activities

on this and developing similar

products are underway.

September/October 2018 FOOD TURKEY 51


Which fairs do you attend at

home and abroad? What are

the surprises awaiting your

visitors in Sial Paris?

We attend to CNR Food Istanbul,

Gulfood Dubai, ISM Cologne, Sial Paris,

etc. We have new activities and we

have developed new products. We will

display them at the fair for our visitors.

How do you evaluate the

Turkish food industry in

general?

Production of food materials is an

important part of Turkey’s economy.

Almost 20% of the gross domestic

products of Turkey comprise of the

food and beverage industry and this

rate seems to increase more. When

examined on local basis the food industry

of Turkey is quite strong. If you

look at the world food industry in a

wide perspective, international brands

have a big rate in the market.

What are your targets for

expanding your market share?

Adopting “Quality food is the right of

everyone” as a mission our firm, which

uses top-quality raw materials and latest

technologic machinery and equipment

and produces the most delicious

foods, aims to have a part of happiness

of people.

Are there any developments

to highlight you have realized

recently?

We will work to move our brand

up to among the leading ones in the

chocolate world with our Macha Tea

and Akella Carod spreadable cream

cholate.

52 FOOD TURKEY September/October 2018


Candied

Chestnut

sweetens the

world

Chestnut sweet is

one of the symbolic

products produced

locally in Bursa and

sold globally. One of

the major producers of

chestnut based sweets

and desserts in Bursa is

Kardelen (Cardelion)

Company of which

official name is Ilka

Sekerleme.

54 FOOD TURKEY September/October 2018


"32 years with apron!"

Mümin Akgün, General Manager of Cardelion

İlka Şekerleme Mamulleri ve Gıda

Sanayi is one of the leading producers

of candied chestnuts and

chestnut by-products in Turkey

having attained the first ISO 22000-

2005 certification in the sector. The

company has recorded domestic and

international successes and built up a

respectful brand. We asked the details

of their success story to Mümin Akgün,

General Manager of Cardelion:

While the chestnut is not a

product peculiar to Bursa it

has been one of the tastes

that are identified with Bursa.

Contribution of Cardelion

Candied Chestnut in adding

value to Bursa is tremendous.

Could you brief us about

your firm for our readers get

familiar with your company?

In fact, chestnut is a fruit peculiar to

Bursa. Chestnut trees in Bursa have

dried in the last 30 years due to a

bacterial disease. In the meantime, instead

of tending the rest of the trees

in their villages, young farmers living

in the area have moved to newly

emerging industries in the city, at the

end of it, population of chestnut trees

went down. The bacterium has killed

itself while killing our trees, so nature

has found its own solution. We hope

that chestnut trees will be proliferated

in the future and sufficient amount

of fruits will be available in Bursa. Candied

Chestnut is a natural result of this

cultural element. In the past, chestnut

had been preserved and consumed in

villages, as in all other fruits, either directly

or as a jam-like sweeties made

by using grape molasses instead of

sugar. This centuries old tradition has

turned into an industry in the 80’s. In

1991, our company was established

for the production and sale of chestnut

sweetie. In 2007, we moved to

our new facility in the Yaylacik neighborhood

of Nilufer, Bursa. Here we

produce a labor-intensive production

in a very decent and hygienic environment

where we blend traditional production

and technology. Apart from

the classic candied chestnuts, we also

produce various chestnut and other

industrial crushes and purees. The

products we produce are offered to

the appreciation of our valuable consumers

in our retail stores in Turkey

and Saudi Arabia.

September/October 2018 FOOD TURKEY 55


What would you say about

Turkey’s position in candied

chestnut production?

As I have already said at the beginning

Turkey has Europe’s largest chestnut

reserves. However, the market

for chestnut candies is controlled by

French companies worldwide. Italian

companies and some French companies

produce candied chestnut. Of

course, the chestnut processing technology

and raw chestnut and peeled/

frozen chestnut market is still in the

hands of Italians. Turkey, unlike the

world markets, has an active market

for 12 months. Classic Turkish chestnut

candy is sold fresh in the refrigerator

if it is not canned. French products

are relatively durable due to the

higher sugar level but they have not a

genuine chestnut flavor. By considering

the scale of our differences, we can

say that the chestnut market in Turkey

is comparable to Europeans but unfortunately

we have to improve our

technology and marketing skills and

abilities.

Could you mention about

your product range,

production capacity and your

facilities?

Our company is the first company in

Turkey having the food safety certificate

among chestnut producers. We

received our ISO22000: HACCP certificate

in 2008. This is normal for our

success, when the hygiene and the

quality of our production. We have

been fully complying with the requirements

of this document since 2008

and we have been well known among

our peer businesses in terms of hygiene

conditions of our production

facility even and even landscape gardens

we have at the factory. The fact

that every product coming out of this

facility is produced with right is the basic

and absolute priority for us. So this

is reflected in our rich product range;

we currently have chestnut candy,

chocolate chestnut candies, chestnuts,

porridge and boiled chestnut products

for homes. We have a wide range

of packaging suitable for every purse,

serving various purposes. Our consumers

and the public can easily check

our products and prices from our virtual

store can order at costs including

the shipping fee. Finally, let’s talk about

our capacity; capacity issue is not a

situation that can be fully explained

because the machines from different

fields are able to produce only limited

amount of chestnut products.

What are your main

strategies in production and

management? What kind of a

policy have you applied during

your production period?

There are two main topics in terms

of production; the first is to work

whole year around with restricted

raw material. The chestnuts that we

buy in November-December season

are peeled and put in the freeze, that

are processed all year round. First of

all, we should be aware of this because

we can replace every chestnut

we waste only the following year. The

second main subject is very simple;

Price is forgettable but quality always

remembered! I think we can base our

growth in Turkey on these two major

topics. Although production of chestnut

candies is a labor-intensive activity

we have brought all the technology

56 FOOD TURKEY September/October 2018


and machinery necessary for the production

to our company. Still, we have

a heavy investment plan by the year

2021. We want to be a more powerful

brand in retail side as well.

Could you give us information

about candied chestnut

production processes? Which

processes do they go through?

The priority of this process is to start

with the right raw material to suit this

job. The physical properties of raw

chestnut as well as its natural chemical

content; that is, the altitude of the tree,

shell thickness and ease of peeling, are

important. We sort them according to

their size and keep them in our refrigerated

facilities. The first chestnut is

robbed and frozen in our own structure

and frozen and then the cycle of

process is spread to the days up to

the end of the confectionery process.

Even if we use machinery 30 people

are working on this line. Confectionery

process is extremely hard and

labor intensive. The big chestnuts are

selected one by one carefully, 4-5 of

them are put in the cheesecloth then

boiled several times in these swaddles

and boiled water for a long time in a

thin sugar syrup in industrial pressure

cooker. Chestnut candy, which has

been rested for 2-3 days in its own

syrup, is then ready to eat. This can be

a simple explanation for classic chestnut

candy production. Of course, there

are also packaging processes. Even the

food manufacturers who come to visit

us, are admirable and concerned.

Timely delivery of right

product is important as much

as production. Which way do

you usually ship your products

to export market?

In recent years, the product is becoming

far from being a commodity. The

production facility of the product, the

documents that the plant holds and

the requirements it has fulfilled, the

fulfillment of the social responsibilities,

the store where the product is

displayed, the visual elements in the

presentation, the costume of the personnel,

the design of the package and

even the packaging used back suitability

for conversion, fashion colors and

color palette uses, the paper and the

derivative of the sachet you use is nature

friendly, smiling face during and

after sales, etc. all mean the value offered

to the customers as a whole. Believe

me that the product is not only

a simple manufactured material, but is

much more. Service side is also extremely

important including the shipping

and delivery. Logistics companies

that we work with praise us for even

the regular compilation of the load,

even the care we paid while ordering

in the list of delivery documents. Export

is not only the key to economic

growth but is the gate itself. Our department

of exports is working with

this awareness; we are struggling to

overcome the negative perception of

Turkish products. Thankfully, we have

always been proudly successful in this

struggle. Shipping is very sensitive and

risky business. We prefer the highway

transportation on the European route,

and we ship products by air to almost

September/October 2018 FOOD TURKEY 57


all the remaining routes. We are also

sending products to our stores in Saudi

Arabia on air as refrigerated.

Which countries do you

export? How many countries

do you export in total and

which regions dominate?

Total countries that we export are

approached 40, including Saudi Arabia,

USA, Canada, Switzerland, and France.

There is also an spontaneous buyers;

We sent goods to Malaysia in this way.

In recent years, I can say that, Western

Europe and Gulf countries come

fore, we have surprise markets such

as Brazil and Australia, which receive

products once a year. Of course, a

considerable amount of our exports

are delivered to our stores in Saudi

Arabia. We will continue to expand

in Gulf countries, but under economic

conditions, this is not an urgent project.

Are there any new markets

your aiming with a special

policy?

I have said that French products dominate

the world market, so, we have

decided to increase the share of our

Cardelion brand in the global market.

Cardelion is a brand whose main language

is French and has European visual

elements in its brand conception.

There are sales in the Gulf countries,

of course, but emphasis is on Cardelion

and we address more easily to

Western markets. Another strategy is

our Private Label works. We see that

we have successfully grown with discipline

and diligence.

Is candied chestnut suitable

for R & D activities? Do you

need to consider adding new

products to your portfolio?

Frankly I do not want to give too much

detail about our R&D works. Chestnut

candies are now traditional products

both in Turkey and in Europe. It is as

much an innovative product as others

such as baklava, shobiyet, dry beans,

and rice. I hope I can tell what I mean.

Packaging technology and automation

are another matter. We’ve recently

launched several products, I think now

it is the time to evaluate their performance,

not the time to make new

products.

Which fairs do you attend at

home and abroad? You have

been participating in Sial Paris

for many years. What are your

expectation from Sial 2018?

Do you have any surprises for

your visitors?

Yes, we have attended many fairs for

many years, Sial Paris is one of the fairs

as if we were married. We have a very

pleasant surprise at this fair; Kirpis will

meet the consumer. Kirpis Kardelen

is a mascot of our brand of chestnut

candies. For a long time in the media,

the Hedgehog Family has come to life

with our cartoon stuffed toy. Let’s not

boil down the surprise and talk about

the surprise we’ve had; costs of overseas

exhibitions have risen remarkably

because of the incredible rise in

exchange rates. In my opinion, UIB,

BTSO, TIM, IGEME, KOSGEB and related

media should be taken in certain

measures in this regard.

What are your goals and plans

for short run?

In the near future we want to complete

our investment program with

most efficiently and successfully. Unfortunately,

in the following economic

conditions, we must focus on maintenance

and sustainability.

Anything would you like to

highlight?

I wish everyone a lasting and endless

success in the SIAL Paris exhibition

and export markets. We should not

forget that the regaining the health of

our economy depends on our efforts

in exports.

58 FOOD TURKEY September/October 2018


Turkey offers significant

investment opportunities

in agribusiness subsectors

As part of its

targets set for the

agriculture sector

by 2023 Turkey

aims to be among

the top five overall

producers globally

Home to the headwaters of the Tigris

and Euphrates Rivers, Turkey’s

agricultural sector today is echoing

the prosperity of ancient Mesopotamia.

With its favorable geographical

conditions and climate, large arable

lands, and abundant water supplies,

Turkey is considered to be one of

the leading countries in the world in

the field of agriculture and food.

Turkey has a robust agriculture and

food industry that employs almost

20 percent of the country’s working

population and accounts for 6.1 percent

of the country’s GDP.

The strengths of the industry include

the size of the market in relation to

the country’s young population, a

dynamic private sector economy,

substantial tourism income and a favorable

climate.

Turkey is the world’s 7th largest agricultural

producer overall, and is the

world leader in the production of

dried figs, hazelnuts, sultanas/raisins,

and dried apricots. The country is

also one of the leading honey producers

in the world. The recent data

indicate that Turkey boasted production

of 18.5 million tons of milk,

making it the leading milk and dairy

producer in its region. The country

also saw production totals of 35.3

million tons of cereal crops, 30.3

million tons of vegetables, 18.9 million

tons of fruit, 1.9 million tons of

poultry, and 1.2 million tons of red

meat. In addition, Turkey has an estimated

total of 11,000 plant species,

whereas the total number of species

in Europe is 11,500.

This bountiful production allows Turkey

to maintain a significantly positive

trade balance thanks to its position

as one of the largest exporters

of agricultural products in the Eastern

Europe, Middle East, and North

60 FOOD TURKEY September/October 2018


ZEYTİN, ZEYTİNYAĞI,

SÜT ÜRÜNLERİ, ŞARAP VE

TEKNOLOJİLERİ FUARI

Olive, olive oil, dairy products

wine & technologies fair

6-9 MART

MARCH 2019

Yer / Meeting point:

fuarizmir

DESTEKLEYENLER (SUPPORTERS)

THIS FAIR HAS BEEN ARRANGED ACCORDING TO THE LAW OF 5174 BY TOBB (TURKISH UNION OF STOCK EXCHANGES AND CHAMBERS)


Africa (EMENA) region. Globally,

Turkey exported 1,781 kinds of agricultural

products to more than 190

countries accounting for an export

volume of USD 16.9 billion.

Turkey is looking to position itself as

the preferred option for being the

regional headquarters and supply

center of top global players in the

agricultural sector. To encourage

investment in the sector, Turkey offers

a set of incentives for potential

agribusiness investors. According to

McKinsey and Co., Turkey offers significant

investment opportunities in

agribusiness subsectors such as fruit

and vegetable processing, animal

feed, livestock, poultry, dairy, functional

food, fisheries, and enablers

(in particular cold chain distribution,

greenhouses, irrigation, and fertilizer).

As part of its targets set for the agriculture

sector by 2023 Turkey aims

to be among the top five overall

producers globally. Turkey’s vision for

its centenary in 2023 includes other

ambitious goals, such as:

•USD 150 billion gross agricultural

domestic product

•USD 40 billion agricultural exports

•8.5 million hectare irrigable area

(from 5.4 million)

•Ranking number one in fisheries as

compared with the EU

62 FOOD TURKEY September/October 2018


Aktaşlar Lezzet Grubu

introduces Turkish pitta

bread to the world

Established in 1981 Aktaslar Lezzet Grubu keeps it’s

growing with Nelipide in restaurant concept, with Pideor

in fast food concept and with frozen foods in exports.

Shipping its products under the names Nelipide, Aktaslar

and Pidemiss to many parts of the world, Aktaslar Lezzet

Grubu takes the pride of welcoming demands from many

countries

64 FOOD TURKEY September/October 2018


Tamer Aktaş, Chairman of the Board of Aktaşlar

Aktaşlar overflows its domestic

success to foreign

markets by directly exporting

and through its

branches opened abroad. Broadening

its markets every day Aktaşlar has a

major aim to promote Turkish pitta

bread to the world as a known and

sought after taste. We conducted an

exclusive interview with Tamer Aktaş,

Chairman of the Board of Aktaşlar, prior

to SIAL Food Fair.

You, as Aktaşlar Lezzet Grubu,

have been going through a

new structural process. How

is that process going and

how many branches have you

already set up?

As you know, Aktaşlar Lezzetler Grubu

was founded in 1981. We started

to produce various kind of the pitta

breads with branching works and

various investments after 2001. We

manufacture our non-additive products

in Ordu, Turkey. Currently we

have 3 branches in Ordu and 2 in

Istanbul. Our two branches are located

in Beşiktaş and Bomonti with our

fast food and franchise brand Pideor.

We’ll open our new branch in Ankara

in a month. When it comes to abroad

our construction works have started

in Saudi Arabia. Our discussions with

Qatar and Cyprus are in progress.

How many branches do

you aim to open in the new

period?

We have just started to open new

branches in abroad. We are planning

to achieve 6 branches in Saudi Arabia

in 2019. We continue to grow as

decided to go towards new countries

for the new period. We have a target

to reach 25 branches in total with

Pideor at home and abroad by the

end of 2019. We are planning to open

a branch in Ankara with our brand

Nelipide.

What are your expectations

from SIAL Paris?

As firm, our basic point is that we focus

on producing frozen foods products

and selling them to supermarkets,

retail points and HoReCa markets.

We attend to SIAL Paris with

these products.

September/October 2018 FOOD TURKEY 65


“Our goal is to turn the pitta bread to

a global food such as pizza and hamburger.”

What are the new period

goals of Aktaşlar?

We aim to transform the pitta bread

to a global meal such as pizza and

hamburger. We now export our pitta

bread to 13 countries. We want to increase

it to 20 by the yearend and to

40 by the end of 2019. We reach to

an agreement with everyone that we

offer our products.

You said that you want to

make Turkish pitta bread

inured by the world such as

hamburger and pizza. How

is the approach of foreigners

to Turkish pitta bread? We

have a lot of pitta bread types;

are our traditional products

preferred?

We export our pitta bread as 6 kinds.

These are made of cheese, vegetable,

spinach, sheep cheese, mixed and

chocolate types.

Are you planning to open a

dealership in France?

We opened our dealerships in different

countries such as Germany,

Holland and Saudi Arabia. We believe

that we will be active and complete

this work in France with SIAL Paris.

We will complete our next works and

open master franchising at European

countries.

What’s your priority target? Is

it to export or to open a new

place?

Our priority target is to export. Firstly,

we want to open stores afterwards we

want to spread the franchise network.

There are a lot of pastry types made

with dough added cheese or meat in

the world. Only their names change.

The taste of the pitta bread is good

for every palate. So, our pitta breads

“We are

the biggest

pitta bread

producer of

Turkey.”

find room for themselves in all countries

that we go and are spread quickly

in our target markets. Transform of

the pitta bread to a global meal will

not take a long time. Our progresses

and export activities signal this result.

Which countries demand

your pitta breads more?

Germany and USA demand quite a

lot of our pitta breads. England seems

like to come to the fore. Our distributor

made a successful deal with a big

chain store in Germany. We have also

a distributor in the USA. We distribute

to all places of the

USA through our store in

California. We ship products

to the USA almost every

month. Our pitta breads are much

loved in the USA. We already have

NATO code on our products; so,

they can be sold in NATO countries.

We can say that we are a supplier of

NATO in food. Besides, we ship our

products to Belgium. They tasted and

liked very much. We are expecting

orders from there too.

You are in all of chain stores

and airports. What is the

current situation in the place

that you are a supplier?

Our works at home are going very

well. We expand our market share

in domestic market everyday. We

are the biggest pitta bread producer

of Turkey and we continuously grow.

We have various projects about taking

part in different places such as

new chain stores and cafes. We made

a deal with hotels, too. Our products

will be used at most hotels in the Aegean

and Mediterranean regions in

the forthcoming season. Our products

are also used at various airports.

66 FOOD TURKEY September/October 2018


Visitor flow to

WorldFood Istanbul

in its 26th year

This year 16,085

people visited

the International

Food Products

& Processing

Technologies

Exhibition –

WorldFood

Istanbul, organized

for the 26th time

by ITE Turkey.

During the exhibition, sector-related

business and market-oriented seminars

were held within the scope of

‘Food 360 Experience’, and more

than 200 domestic and foreign professional

buyers were hosted within

the framework of the hosted buyer

program. The exhibition was also

home to colorful scenes with plate

presentations and food and beverage

tastings.

During the exhibition, WorldFood

Istanbul, organized for the 26th time

this year from September 5th to 8th,

hosted an exhibitor profile which

included many products, especially

beverages, milk and dairy products,

meat and poultry products, fresh

fruits and vegetables, seafood, frozen

products, basic foods and oils, sugary

products, bakery products and nuts

and food additives.

Supported by the Turkish Ministry

of Agriculture and Forestry, Turkish

Ministry of Trade, Small and Medium

Enterprises Development Organization

(KOSGEB), Gastronomy

Tourism Association (GTD), Federation

of Turkish Retailers (TPF),

All Food Foreign Trade Association

(TÜGİDER), Grain, Legumes and

Agricultural Products Process and

Package Industrialist Association

(PAKDER), Marmara Regional Purchasing

Executives Platform (MAR-

SAP), Private Label Association of

68 FOOD TURKEY September/October 2018


Turkey (PLAT) and Turkish Cooks

Association Association; this exhibition

creates a platform where the

suppliers, retailers and consumers

come together as the links on the

food chain.

During WorldFood Istanbul, which

opened its doors for the 26th time

on September 5th, hosted buyer

programs were implemented by

both ITE Turkey and the Turkish

Ministry of Trade, and more than

200 domestic and foreign professional

buyers from many countries

including Turkey, Saudi Arabia, Qatar,

Russia, Germany, the United Arab

Emirates (UAE), Azerbaijan, Iraq,

Belgium, Kazakhstan and Colombia

were hosted within the scope of the

exhibition this year. During the exhibition,

nearly 1,500 meetings were

held between the exhibitors and

professional buyers, and new cooperations

were developed.

Kemal Ülgen, ITE Group Regional

Director: “We have brought together

over 400 exhibitors from 30

countries with 16,085 visitors”

“WorldFood Istanbul hosted 354

exhibitors and 13,198 visitors from

29 countries last year, and we are

glad to go beyond this number this

year. We have brought together over

September/October 2018 FOOD TURKEY 69


400 exhibitors from 30 countries

with 16,085 visitors in WorldFood

Istanbul this year. There was a huge

participation in the exhibition, and

we are very pleased with this interest.

In the same way, we are also

receiving positive feedback from

our exhibitors and visitors. During

the 4 days, we addressed plenty of

sector-related issues with experts

in their fields. We are very pleased

with the result we have achieved

thanks to the Hosted Buyer Programs

that we have implemented

with the Turkish Ministry of Trade,

being supported by the ITE Group’s

global strength as well.”

Gürkan Boztepe, President of Gastronomy

Tourism Association: “We

will continue our work and cooperation

with WorldFood Istanbul”

“As Gastronomy Tourism Association,

WorldFood Istanbul is a crucial

exhibition for us, and we believe it

is important to support this exhibition.

Next year, our support will

further increase. This exhibition is

unrivalled; maybe we can consider

it together with Sirha, the most

important gastronomical exhibition

held in France’s Lyon region. At the

same time, expert chefs performed

wonderful shows.”

70 FOOD TURKEY September/October 2018


Feel the change with the new

image of 26 th edition of ANFAS

Food Product!

The 26th ANFAS Food Product – International Food and

Beverage Specialized Fair; which will make the change wind

feel the participants and visitors with its renewed image, is

preparing to open its doors under the same roof at the same

time with ANFAS Hotel Equipment, the biggest organization of

the accommodation and entertainment field in Turkey, 16-19

January 2019

72 FOOD TURKEY September/October 2018


26th Food Product by ANFAS - Antalya

Fuarcılık İşletme ve Yatırım A.Ş.

- which contributes to the growth

of the food and beverages sector for

over a quarter of century continues to

work full-fledged on the International

Food and Beverage Specialized Fair.

COMES IN 2019 WITH A

NEW IMAGE!

ANFAS Food Product, which has left

25 years behind in the sector, is preparing

to open the door with a brand

new image this year. 26.Food Product,

which will make feel the participants

and visitors the difference this year,

through new target markets, new synergies,

new events, a new image and

new experience; aims to create leaps

in the industry by signing new and effective

business relationships.

UNDER ONE ROOF WITH

THE BIGGEST HOTEL

EQUIPMENT FAIR IN

TURKEY

26.Food Product – International Food

and Beverage Specialized Fair performs

participant and visitor requests,

with the opportunities given by the

growth of the fair center. 26. Food

Products perform this year as like

the last year simultaneously with the

30.ANFAŞ Hotel Equipment- International

Accommodation and Entertainment

Equipment Specialized Fair,

which is the biggest in its own field in

Turkey.

Through the fairs at Antalya Expo

Centre between 16-19 January 2019,

participants of Food Product will be

able to reach simultaneously all visitors

of Hotel Equipment from tourism

professionals to purchases of hotels.

ALL STAKEHOLDERS ARE

HERE

In result of the visitor works of ANFAŞ

for the 26.Food Product, participants

will come together with domestic hotel

investors from 81 counties, hotel

September/October 2018 FOOD TURKEY 73


managers, buyers, spa centers, interior

architects, contractors, public authorities,

chef and cooks, chain market authorities,

café and restaurant owners,

food wholesalers, retailers, teacherages,

police houses, official institutions

and social facility managements.

EXPORT ROUTE IS

EXPANDING

Food Product brought its participants

especially with distinguished

procurement committees of the

Middle East and Asian market,

in international visitor activities,

together last year. Cooperation

agreements with Germany, Azerbaijan,

Netherlands, Hong Kong, England,

Italy, Poland, Thailand and Ukraine

continue to be carried out, in addition

to the last year.

26th ANFAŞ Food Product, which

will make feel the change to its participants

with their innovator image,

offers them a new start in 2019.

74 FOOD TURKEY September/October 2018


SIAL Paris

opens for new records

7,020 exhibitors

come from 105

countries to meet

with around

164,000 visitors

from 194 countries.

Turkey will be

represented by a

huge number of

exhibitors over 300

companies.

Food innovation is dynamic and new

products emerge every day. SIAL Innovation

selects the most innovative

products displayed for professionals

by SIAL exhibitors.

You can discover products from all

over the world, the latest culinary

trends, attend culinary demonstrations

... On 21-25 October 2018, SIAL Paris

will be the largest international marketplace

for foodservice professionals

seeking inspiration. Did you know?

Yannick ALLENO will be the patron of

SIAL Paris.

In 2018, SIAL Paris will be a bigger

source of inspiration than ever for the

world's food industry. 7,020 companies

from more than 109 countries

will be presenting their products to

retail and foodservice professionals.

All manner of food products, from ingredients

through equipment to end

products, will be on show, across 21

exhibition sectors.

Looking for ideas? SIAL Innovation will

once again be casting the spotlight on

a host of innovative food products. Still

looking for more? Come and attend

the SIAL TV and In-Food Centre conferences,

and discover the studies dedicated

to retail and consumer trends

of the World Tour. All this and so much

76 FOOD TURKEY September/October 2018


more…

Alter’Native Food: a place

apart at the upcoming SIAL

Paris

Something is stirring on planet Food...

a major phenomenon that SIAL Paris

simply had to reflect. It is a mini-revolution

which, almost under the radar, is

throwing a whole new light on what

we put on our plates, and reinventing

the way we feed ourselves: Alternative

Food

– to give it its name - is all about concocting

healthier food, more respectful

of nature and of animal well-being.

The Alter’Native Food Sector, a show

within a show... and multiple events.

What is it exactly?

Today, artisans and manufacturers, the

creators and inventors of the food of

tomorrow, are brimming with ideas

and notions around the concept of

Alternative Food. Basically, it's simple:

you can find it more or less everywhere

and to suit every taste. Example

of this are the shelves of food

stores, which are now full of products

containing plant proteins (wheat, soya,

pulse proteins, etc.), with the desire

September/October 2018 FOOD TURKEY 77


for healthy eating inextricable from

eating pleasure, and manufacturers

focusing in particular on how food

looks and how it tastes. As a result, the

number of innovations based on meat

substitutes now exceeds the number

of meat-based innovations. And consumers

keep coming back for more:

the very essence of popular demand!

Another typical example is the case of

fermented foods, such as Kombucha,

Kefir and Kimchi: foods known since

ancient times and which have once

again become newly-popular among

consumers for their natural properties

and health virtues. Alternative Food:

planetary phenomenon

Health concerns, therefore, may be

what predominantly underlie the

success of Alternative Food. After

the major food crises of the '90s and

early 2000's, consumers are turning

toward food that is perceived, rightly

or wrongly, as healthier and more ethical.

For these consumers, it is not a

question of taking care of their health

through their diet, but rather of taking

care of themselves while taking

pleasure in what they eat! Hence the

success of products with original flavours

and textures, incorporating a

well-being dimension. Plant- based

milks or yoghurts, "free-from" products,

enriched with super fruits or super

vegetables, natural energy drinks:

Alternative Food can be found on the

menu, any time and any place! Worldwide,

one-third of consumers believe

that the presence of organic-origin

products plays a large part in their

purchasing decisions (source: Food

360° Kantar TNS).

The Alter’Native Food Sector,

a show within a show... and

multiple events

Such a phenomenon certainly merited

special attention. SIAL Paris is

therefore giving Alternative Food the

space it deserves. With the creation

78 FOOD TURKEY September/October 2018


of a dedicated sector and events, SIAL

2018, which takes place from 21 to 25

October at Paris- Nord Villepinte, will

be proposing a unique showcase for

Alternative Food stakeholders! This

will be a show within the show, which

will have its own signposting and its

own decor, in a quite simply unique

environment!

A unique pot-pourri of

experiences

As the event highlight, the Sector

will be welcoming many exhibitors

from the Alternative Food planet, renowned

experts on healthy eating,

and the stars of innovation in this field,

whatever their country of origin. "It is

a unique pot-pourri of experiences

that we will be proposing for the first

time in 2018," explains an enthusiastic

Nicolas Trentesaux, Director of the

SIAL network: "SIAL has always been

at the vanguard in food matters, and

this year we wish to go even further

with this Alternative Food sector, organised

against the backdrop of SIAL,

the world's leading food innovation

exhibition."

Alter’Native Food Forum

Over the 5 days of the exhibition,

retail and foodservice professionals,

along with manufacturers, will be able

to exchange with each other and find

out about everything that Alternative

Food has to offer them, in terms of

both innovation and opportunity, by

way of conferences and roundtables.

The Alter’Native Food Forum is also

planned to include bilingual guided

visits to the sector from two perspectives:

alternative ingredients (conducted

by experts from NutriMarketing)

and health (conducted by experts

from Atlantic Santé). The topics proposed

include an overview of superfoods,

the "clean label", agriculture 2.0,

sustainable development, and animal

well-being.

September/October 2018 FOOD TURKEY 79


Future in focus

as innovative

end-to-end

solutions come

to the fore at

5th Gulfood

Manufacturing

Spanning 80,000 square meters of exhibition space across

16 halls, the three-day show will welcome more than 1600

local, regional and international suppliers and industry

service providers from 60 countries including a big national

participating from Turkey, 6-8 November 2018.

The fifth edition of Gulfood Manufacturing

will showcase a raft of innovative

cutting-edge solutions shaping

global production when the region’s

biggest food and beverage processing

event returns to Dubai World Trade

Centre (DWTC) from 6 to 8 November

2018.

Having outperformed itself year-onyear

since launching in 2014, Gulfood

Manufacturing will once again be categorized

into five dedicated industry

sectors:

•Ingredients, showcasing essential ingredients

that improve taste, aroma,

colour, texture, nutrition, production,

storage, transport and shelf life

80 FOOD TURKEY September/October 2018


•Processing, covering everything from

general cross-industry processing lines

and technologies, to industry-specific

equipment

•Packaging, featuring equipment and

machinery for packaging, printing, labeling,

weighing, sorting and decorating

for large, mid and small-scale industries

•Automation & Controls, presenting

technological innovation in automation

– from Robotics, Smart manufacturing

and Digitalization, to Industry

4.0 and Industrial Internet of Things

(IIOT)

•Supply Chain Solutions, showcasing

end-to-end solutions for the food industry

Spanning 80,000 square meters of

exhibition space across 16 halls, the

September/October 2018 FOOD TURKEY 81


three-day show will welcome more

than 1600 local, regional and international

suppliers and industry service

providers from 60 countries showcasing

the latest manufacturing business

improvement tools. With top quality

products and solutions for all budgets

being displayed on the exhibition floor,

Gulfood Manufacturing also serves as

a tailor-made business and sales platform

for networking, knowledge sharing

and enhancing commercial opportunities.

With tens of thousands of visitors

expected to attend the landmark

fifth show, Gulfood Manufacturing Innovation

Tours will outline the future

of the food and beverage processing

and production sector in the expanded

Automation & Controls segment.

Expect to see examples of robots

working among humans at production

lines, or high-speed machines with capacity

to churn out bags at 200 units

per minute.

82 FOOD TURKEY September/October 2018


The show will also feature one of the

region’s largest hosted buyer programs,

with an anticipated contingent

of 2,000 pre-qualified, C-Level management

attendees from across the

Middle East, Africa and South Asia

readying to invest heavily at the exhibition.

Elsewhere, the Gulfood Manufacturing

Industry Excellence Awards will recognize

and reward best practices and

innovation within the food manufacturing

industry value chain. The awards

will be judged by an international

panel of qualified experts representing

food processing and packaging industries,

graphics experts, equipment

suppliers, academia, trade press, governmental,

environmental and trade

organizations.

In addition, the improved and revamped

Gulfood Manufacturing Conference

will bring renowned thought

leaders, market analysts and industry

experts to address, discuss and debate

industry challenges and opportunities.

Gulfood Manufacturing 2018 will be

open from 10 am – 6 pm on 6-7

November, and 10 am – 5 pm on 8

November. The show is only open to

food and beverage industry professionals

and visitor attendance is free

of charge. For more information, visit

www.gulfoodmanufacturing.com/

September/October 2018 FOOD TURKEY 83


Aegean fruits and

vegetable exporters

raised targets

One of the major regions that farm

several produces including lemon, orange,

pomegranate, and tomato, Ortaca

seemed the right venue for the

meeting.

Regional

meeting of Aegean

Fruit and Vegetable Exporters Association

was held in Ortaca town of

Mugla to decide on the long-term targets

and strategies for 2023, centennial

of the Turkish Republic.

Aegean Fresh Fruit and Vegetable

Exporters Association

Chairman Hayrettin AYDEN, General

Director of Food and Control

Ministry of Agriculture and Forestry

General Manager Muharrem SELCUK,

Provincial Director of Agriculture and

Forestry Directorate Firat ERKAL,

Deputy Director of Forestry Department

Okan BİLGİC, Prof. Dr. Fatih

ŞEN of Aegean University, Faculty of

Agriculture, Department of Horticul-

84 FOOD TURKEY September/October 2018


6- 8 Nov 2018

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ture, and Higher Agricultural Engineer

and Agriculture Consultant Huseyin

GULTEKİN attended the meeting.

Hayrettin Ucak, Chairman of Aegean

Fresh Fruit and Vegetable Exporters

Association, said in the meeting, “Our

producers and exporters are our

problem, your problem is our problem.

As the board of directors, we carry

out all our work with this principle,

and we will proceed.” Ucak expressed

his appreciation to the Provincial Directorate

of Agriculture in Mugla, and

Muharrem SELÇUK, Director General

of Food and Control, Ministry of Agriculture

and Forestry, who participated

in the meeting from Ankara, for his

support they provided to both farmers

and exporters.

Muharrem Selcuk stated that the right

methods of production are important

but that the use of the rightful implementations

of the producers alone

does not solve the problems. He said,

“In addition to your traditional knowledge

that you have learned from the

your fathers and grandfathers, we have

to pass on new production methods.

But we must do it all of us together.

If the next neighboring farmer is not

doing right it is useless. That means the

problems are not solved individually.”

Hayrettin Ucak,

Chairman of Aegean Fresh Fruit and Vegetable

Exporters Association

Several problems were discussed in

the meeting; among them are, the reduction

of wastes after harvests, need

for planned farming and farming analysis,

the alternative solutions for improving

quality and productivity.

86 FOOD TURKEY September/October 2018


We love eating

dried fruits with our

beloved ones!

Born in Turkey and exporting to

over 40 countries, Peyman has been

continuing to enrich its product range

in line with trends and consumer

preferences. According to a consumer

research conducted by Peyman 60%

of dried fruit consumption is done by

friend, family or guest groups in Turkey

and it was regarded as an important

social activity.

Peyman prepared a series of mixed

dried fruits upon the fact that was

revealed in the research as consumers

prefer enjoying mixed dried fruits,

which is the third largest segment of

the dried fruit market after sunflower

seed and peanuts, and a fast growing

one, with tea while watching TV, and

with cold drinks while sitting with

friends. The mixed dried fruit series

of Peyman includes four different

contented series namely Klasik

(Classic) İkramlık (To Offer), Soslu

(With Sauce), and Çiğ (Unroasted), all

packed with airproof package system

to keep its freshness and taste of the

first day for a long time.

Peyman Klasik Mix was prepared for

those who love consuming dried fruits

while watching TV with their beloved

ones, İkramlık is for those who would

like to offer the best to their guests

who met for tea hour. Soslu mix stands

for spicy addicts who love enjoying

dried fruits with cold drinks and Çiğ

mix packages for those who care for

healthy nourishment as a snack.

“The consumer prefer plainness

and net offers by seeing and reading

88 FOOD TURKEY September/October 2018


product names easily and they want

to see many choices rather than

packaging intricacy on shelves.

Pointing out that they directed their

new product development R&D

studies with consumer attitudes and

market researches, Nazlı Tandoğan,

Marketing Category Manager of

Peyman, said, “Consumer’s demands

and expectations are of utmost

importance to us. We produce new

tastes and serving systems by listening

them at every occasion. According

to our most recent market research,

the consumer prefers plainness and

many choices rather than packaging

intricacy on shelves. Especially our

target audience who loves mixed

dried fruits wants mixes according

to their own choices among different

choices. When adding sharing desire

of dried fruits with others, that’s how

Peyman Mixed Dried Fruit series was

born. We made the packaging plain in

this series and finished perception and

confusion problems. We developed

4 mixtures by providing plain net

appearance design to respond what

the consumer demands. It is possible

to find a mixture appealing to every

moment and to every atmosphere.

We believe that we will respond

consumer demands and expectations

with our new series in addition to

curren brands as Bahçeden, Dorleo

and Nutzz.”

According to a research conducted

by Peyman 60% of dried fruit

consumption is done by friend, family

or guest groups in Turkey. We prefer

enjoying mixed dried fruits, which is

the third largest segment of the dried

fruit market and a fast growing one,

with tea while watching TV, with cold

drinks while sitting with friends.

September/October 2018 FOOD TURKEY 89


ISM

provides

trendoriented

innovative

young

companies

with a

stage

Herzhafter Snackriegel Mediterranean Style PaPicante

Attractive

participation

models for startups,

newcomers

or companies with

snack alternatives

comprising of

fruit, vegetables

or jerkies - an

interview with

the snack bar

manufacturer

PaPicante

As the leading global trade fair for

sweets and snacks, ISM not only sees

itself as a presentation and networking

platform for companies from the

industry, but also as a trendsetter with

the aim of promoting innovative, future-oriented

ideas from the industry.

Whether a start-up, trade fair newcomer

or supplier in the ISM sections

“Coffee, tea and cocoa” or “New

Snacks” - as the largest and most international

trade fair for sweets and

snacks, ISM 2019 offers numerous

presentation options for young and

also established trend-oriented companies

from the industry.

Start-up Area

The Start-Up Area offers companies

that have been founded within the last

five years a favorably-priced possibility

of presenting their products and

concepts at ISM at a stand measuring

four square meters. The entire startup

area is located in the Trend Section

of Hall 5.2 and is the place for innovations.

ISM additionally offers startups

the opportunity to take part in a

speed-dating or present themselves in

the scope of a start-up pitch on the

Trend Stage.

Newcomer Area

The Newcomer Area is open to firms

of all product categories and ages. The

only prerequisite: The company has

to be exhibiting for the first time at

ISM or have not been represented at

the trade fair for a longer period of

time. For companies that would like

90 FOOD TURKEY September/October 2018


Gründer und Geschäftsführer Nadja Schoser, Tobias Zinßer

to present their products to a larger

audience for the first time, ISM offers

a good opportunity to establish contacts

within the industry with a central

placement in the Newcomer Area of

Hall 11.1. and an attractive stand measuring

six square meters.

New Snacks Area

The young “New Snacks” section at

ISM has its fixed place in Hall 5.2 and

will have a central location in the foyer

in 2019. The suppliers of fruit and

vegetable snacks, breakfast snacks,

jerkies and meat snacks will find precisely

the right environment for their

trade fair participation in the “New

Snacks Area”. Located in a well-visible

place on the central axis of the hall,

the visitors can’t possibly overlook the

“New Snacks Area”. Special marketing

and promotional measures will attract

the visitors’ attention even more. 35

companies from 16 countries will be

exhibiting in this section at ISM 2019

with products like:

- Protein and energy bars

- Beef jerkies

- Fish chips in the flavours chili, sea salt

or BBQ

- Dried fruit and vegetables, compotes

- Raw food bars

- Cereal and oat bars

- Sandwich spreads

- Vegan ice cream and organic ice

cream

- Snacks made of raw cocoa

- Biological, gluten and lactose-free

chocolate snacks

All three areas cover the significant

trends of the international sweets and

snacks industry and offer the visitors

the opportunity to inform themselves

about new trends and establish contacts

to the new companies.

Interview with PaPicante

The ISM exhibitor, PaPicante, underlines

the advantages participation can

have for young start-ups. The company

founded by Nadja Schoser and Tobias

Zinßer in 2017 is already participating

at the leading global trade fair for

sweets and snacks for the third time

in 2019 and as an ISM professional for

the young segment reports about its

experiences at the trade fair in the following

interview.

September/October 2018 FOOD TURKEY 91


Herzhafte Snackriegel PaPicante im Überblick

How did the idea of PaPicante

come about?

Nadja Schoser: We came up with

the idea of PaPicante out of personal

interest and our professional background.

Because both from the view

of a stewardess, who is continually

dealing with travellers and busy people,

and from the perspective of an

athlete, a healthy, savory counterpart

to the well-known sweet cereal bar,

seemed to be an excellent addition.

The name is a direct reference to the

“savory revolution” in the snack bar

section and that is why we came up

with the idea of combining the Spanish

word “Papi”, which means a cool

dude, with picante, i.e. spicy. In other

words, PaPicante is a cool, spicy snack

bar that want simply wants to sink

one’s teeth into.

What is the special feature

about your products?

Tobias Zinßer: As a savory snack bar

PaPicante is based on pea protein

crisps in three international flavors

- American Style, Asian Style & Mediterranean

Style. We didn’t want to

just create an everyday snack bar. It is

much more about producing “international

cuisine in pocket format” - i.e. a

novel lifestyle product with actual added

value, which among others follows

the current food trends and customer

wishes thanks to implementing the domestic

green ‘superfood’ pea protein

crisps as its innovative basic ingredient.

In principle, the bars are the perfect

snack for in-between meals - whether

as a small lunch between strenuous

business meetings, as a healthy foodfor-thought

snack at university or as a

light snack before going to the gym.

PaPicante is also good for people with

food intolerances, vegetarians or vegans,

because the bars are not only gluten

and lactose-free, they are also free

from gene manipulation and comprise

of natural ingredients without conservatives

due to the vegetable protein

sources.

You have been an exhibitor

at ISM since 2017 and

having participated in the

Newcomer Area (2017) and

in the Start-up Area (2018)

have taken advantage of

the options of exhibiting

for newcomers or young

companies. Can you briefly

describe what distinguishes

the respective platform and

which advantages they offer

ISM newcomers?

Nadja Schoser: We had our first sampling/test

panel before the market

launch at ISM 2017 in the Newcomer

Area. The advantage of this area for us:

As an exhibitor one only has to bring

along one’s sample products and the

deco material and you can get going.

Furthermore, all of the stands get the

same amount of attention, which is a

real advantage as a newcomer. Furthermore,

the ISM visitors know that

new products are presented in the

Newcomer Area, so initial good contacts

can definitely be made here. In

2018, we then opted for the Start-Up

Area, first of all to try out a different

section and secondly, because this presentation

option was interesting for us

due to the favorably-priced conditions.

Here too, one more or less just brings

one’s products and some stand design

elements along, which means there is

also little logistical effort involved. This

section is definitely recommendable

for young companies that would like

92 FOOD TURKEY September/October 2018


to present themselves to the industry

for the first time.

What difference has

participating at ISM made for

you and your business?

Tobias Zinßer: After our first participation

we received clear, open feedback

to our product, which we in turn

adapted accordingly. Furthermore, we

were able to get to know the snack

and food industry and its practices

better and faster thanks to ISM. And

of course we engaged in an exchange

with decision-makers at the trade fair,

which subsequently led to initial deals.

Next year you are

participating in the New

Snack Area. What are your

expectations regarding this

section?

Tobias Zinßer: We are expecting to

be more visible to potential B2B customers.

In our opinion, the New Snack

Area should be perfectly suitable for

this purpose.

Herzhafte Snackriegel Zutaten PaPicante

Why is it worthwhile for

newcomers and young

companies to participate at

ISM?

Nadja Schoser: The scheduling of ISM

at the end of January, beginning of February

fits in very well with the timing

of the selection process of buyers for

possible new listings. Very many important

decision-makers - particularly

buyers - actively search for products

at the trade fair and one can build up

good relations. Furthermore, as a food

company specializing in snack items

one gets very good, precise feedback

on one’s own products. And of course

by participating at ISM, but also in

other trade events too, one achieves

more visibility and extends one’s own

level of recognition. In addition to observing

trends, personal networking

and getting to know potential new

business contacts is a real bonus.

September/October 2018 FOOD TURKEY 93


Turkey ready to be

a key halal food

exporter

The officials of the UN

Food and Agriculture Organization

(FAO) Turkey

have said in their report

that Turkey has the capacity

to become a significant halal

food exporter in the region.

“Turkey, as a country with a Muslim

population and high food safety standards,

is a good candidate for exporting

halal food products to neighboring

and other Muslim countries,” they said.

Halal food, food permitted under Islamic

law, is a growing sector around the

world and Muslim consumers globally

spent

$ 1.1 tril- lion in

halal food and beverage consumption

in 2012, which represents 16.6 percent

of the global expenditure for food and

beverage. This expenditure is expected

to grow into a $1.6 trillion market by

2018.

They said that the top

countries in annual food

spending with Muslim

consumers are Indonesia,

with $197 billion; Turkey,

with $100 billion; Pakistan,

with $93 billion; and Egypt, with

$88 billion, based on 2012 data. He

added that the collective global Muslim

food and beverage market is larger

than the biggest single national market

of China.

“We know that certification activities

for halal food started in Turkey. Since

then, hundreds of companies have

knocked on the door of the Turkish

94 FOOD TURKEY September/October 2018


Standards Institute [TSE]. Today, more

than 400 companies have halal food

certificates provided by the TSE. Companies

operating in Iraq, the Gulf States

and the rest of the Middle East are applying

for halal certificates,” they added

Commenting on the increasing importance

of the concepts of food security

and food safety all around the world,

they stated that it is a natural and very

important step to include food security

among the agenda items.

“There is an urgent need for decisive

action to free humankind from hunger

and poverty. Food security, nutrition

and sustainable agriculture must remain

a priority issue on the political agenda,

to be addressed with a cross-cutting

and inclusive approach, involving all

relevant stakeholders at the global, regional

and national levels. Effective food

security actions must be coupled with

adaptation and mitigation measures in

relation to climate change, sustainable

management of water, land, soil and

other natural resources, including the

protection of biodiversity,” added the

FAO representative.

They noted that Turkey is a food-secure

country, considering the data on

per capita food supply in Turkey (3,700

kcal/per capita/per day) and the absence

of records of food aid shipments

to Turkey.

A recent Organization for Economic

Cooperation and Development

(OECD) report shows that Turkey is

a world leader in a number of crops,

with high product diversity and strong

exports that contribute to food security

at the global level. According to the

OECD report, Turkey is the world’s

sixth largest agricultural producer and

a top producer and exporter of crops

ranging from hazelnuts and chestnuts

to apricots, cherries, figs, olives, tobacco

and tea.

As known, the FAO and the Turkish

government, through the Ministry of

Agriculture, concluded a host country

agreement (HCA) in mid-2006 that

also set up a partnership framework

agreement (PFA). Turkey contributed

$10 million over an initial period of

five years from 2007 to 2011 to benefit

the countries assisted by the FAO

Sub¬-Regional Office for Central Asia

(Azerbaijan, Kazakhstan, Kyrgyzstan,

Tajikistan, Turkey, Turkmenistan and Uzbekistan)

through the FAO¬/Turkey

Partnership Program (FTPP).

Regarding Turkey’s efforts in the region,

the FAO officials said that though it is

situated in a disaster-prone region, Turkey

has a strong tradition of responding

to those in need, not only in times

of natural disaster, but also on a periodic

basis. Turkey’s policy has been that

comprehensive development can only

be achieved through a sustainable and

collective strategy.

“With this understanding, Turkey, indiscriminate

of race, religion, language

and gender, strives to rapidly channel

humanitarian assistance to those countries

in dire straits and supports international

efforts to this end. Especially in

recent years, humanitarian assistance

from Turkey has been diversified and

significantly increased. Its participation

in various humanitarian assistance operations

has steered certain international

organizations to name Turkey

as an ‘emerging donor country’,” they

added.

The primary objective of the FTPP is to

provide a substantive financial and operational

framework for active cooperation

in the areas of food security and

rural poverty reduction in beneficiary

countries.

96 FOOD TURKEY September/October 2018


Meet key buyers at the Kingdom’s

premier event for the food and

hospitality industry

21 – 23 April 2019

Jeddah Centre for Forums & Events

To book a stand please contact:

thehotelshowksa@dmgevents.com

or call +971 4 4453721

thehotelshowsaudiarabia.com

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