ITB China News 2018 - Preview Edition



Your Official Information Source at ITB China


9 th MAY 2018



Stand No. 500


Stand No.


Stand No. 430

ITB China 2018:

50% Growth in Year 2

Exhibition again fully booked – more floor space for Middle

Eastern and Latin American exhibitors

After its premiere last year, the success of

ITB China is set to continue: China’s new

marketplace for the travel industry, taking

place from 16 to 18 May in Shanghai, was

already fully booked out with a 50% increase

in gross exhibition area compared to last


Rungang Zhang

Secretary General & Vice President, China Tourism

Association (CTA)

CTA is the biggest travel and tourism

industry association of the world’s

second largest economy and we are very

delighted to again work with ITB China

Read page 6


Laurent Holdener

Managing Director, Terre Cambodge – Adventure

Travel Network (ATN)

ATN is presenting the full range of

adventure products that each destination

can offer, from cycling to sailing on a

catamaran, the variety of activities is very


Read page 9

More than 700 exhibitors from 80 countries

will be represented in China’s threeday

B2B travel trade show. In addition

to established exhibitors from last year,

ITB China has been able to secure many

newcomers. Furthermore, a total of 2,700

attendees are expected to take part in the

lectures, discussions and keynotes of ITB

China Conference, given by more than 120

industry speakers.

ITB China is becoming a driving force

behind the Chinese travel industry”, said

David Axiotis, General Manager ITB China.

“Exhibitors and visitors can look forward

to three highly intense business days at the

second edition of ITB China with interesting

opportunities to explore the latest trends in

Chinese travel”. (see our exclusive interview

page 7)

David Axiotis

General Manager, ITB China





Mubarak Al Nuaimi

Director, Promotions and Overseas Offices, DCT Abu


We have actively increased our efforts to

capture the awareness of and convert

Chinese travellers to visit Abu Dhabi.

Read page 11

The Middle East welcomed

an estimated 58 million

international arrivals in 2017,

representing an increase of

5% following a small decline

in 2016. Egypt (+55%) led

growth in the region, both in

absolute and relative terms,

recovering from the decline

it suffered in previous years.

Meanwhile, international

tourist arrivals in Africa

increased an estimated 8%

in 2017 to reach 62 million,

according to the UNWTO.

Read more about some of

the top MEA exhibitors at

ITB China, from page 11.

Arabian Nights Village,

Abu Dhabi






No Experience?

No Problem!

The Right Partner,

the Right Time

Being Partner Destination of ITB China means more than

just having “branding” at the show. This year’s Partner

Destination for ITB China is Finland. From January to

November 2017, the number of overnights from China to

Finland reached 321,172 with a 34.3% growth compared

to January to December 2016, and Chinese nationals now

represent the fifth largest group of travellers to Finland.

As part of the country’s efforts to raise awareness and

create new business ties with outbound operators in China,

around 50 delegates from Finland will be representing the

country at ITB China.








Michael Buller

CEO, Verband Internet Reisevertrieb (VIR)

Finland is running a multitude of visa centres in China,

working on e-visa solutions for Chinese tourists and has

opened up for Chinese mobile payment systems, adding a

lot of convenience for Chinese visiting Finland. Finland is

also taking part in the EU China Tourism Year, for which ITB

China is an official partner event. As David Axiotis, General

Manager ITB China, so rightly explains, Finland has proven

that it is attaching great importance in enhancing Chinese

tourists’ travel experience by “going the extra mile”.


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The ITB China Market Introduction

Programme is making its debut at ITB

China 2018.

The newly launched programme

is planned for international travel

industry professionals who have no

or little experience with the Chinese

travel market so far. Companies or

institutions who aim to gather first

experiences with the Chinese travel

industry, can easily establish first

contacts and get useful information

about this dynamic industry and

market at ITB China 2018.

The inaugural partner is the VIR

(Verband Internet Reisevertrieb),

Germany’s leading association for the

online travel industry, representing the

interests of the digital travel industry.

A large number of the most important

industry players have joined them as

members, such as Amadeus, HRS and

many more. Their members come

from online travel agencies, supplier

& tour operators, service & travel

technology providers as well as startups.

Each participant to the programme will

get an individual ITB China schedule

that is managed by a dedicated contact

person from ITB China and comprises

the following services:

Invitations to various networking

events during ITB China;

Guided tours and appointments with

selected Chinese key players at ITB


Exclusive presentation sessions

organised and tutored by leading

Chinese companies giving first

impressions on how things work in

the Chinese travel industry as well

as guided attendance of selected

sessions of the ITB China Conference.

Michael Buller, CEO Verband Internet

Reisevertrieb (VIR) says that in

addition to Silicon Valley, the digital

travel industry looks more and more

also into the direction of China: “The

role as an important trend market will

increase tremendously over the next

years. Therefore, we are very happy

to offer such an interesting access for

companies focusing on China in the


For more information about the ITB China

market Introduction Programme: contact@ or visit


ITB CHINA NEWS • Wednesday 9 th May 2018




South America Opens Its Arms to Chinese

Travellers – Thanks to Operamerica

Operamerica is a wholesale

incoming tour operator

focused on cultural and

adventure groups in Central,

South America and the

Caribbean. They take the very

best of each city or destination

and present it in 2 or 3 days,

then integrate it to a set of

countries connected to a

region in a short format so

that the tourist knows more

countries and destinations in

the time he has prepared for

his or her travel. We asked

CEO Carlos E. Young to tell us


Our tours include meal, lodging,

entertainment, guides in Chinese

throughout the journey and most

importantly the air ticket throughout

the circuit. That is, as a wholesaler,

we pack the best of America at

a low cost, so that wholesaler in

China can offer a complete product

at a reasonable price. We offer our

products only to outbound tour

operators and we look forward to

work with some or just a handful

wholesalers in China.

How are tourism figures for Chinese

outbound travellers progressing

in South America, what are the

prospects for the future, and why

are more and more Chinese visitors

heading for this region?

I believe the future looks very

promising. It is estimated that more

than 2 million Chinese tourists visited

Latin America last year, and this is

less than 2% of Chinese tourists who

travelled internationally. The main

impediment is the flight distance

and connections that add up to more

than 30 flight hours, but things are

changing rapidly.

Chinese airlines are turning their

focus to Latin America at the

direction of their government,

which wants a global presence from

its airlines. Air China serves São

Paulo, Brazil; La Havana, Cuba; and

now Panama City, Panamá. China

Southern covers Mexico City.

What are your key aims at ITB


Our main objective at ITB-China is

to make agreements with outbound

tours operators, while promoting

Central, South America and the

Caribbean through regional tours,

so that Chinese tourists get the most

out of visiting multiple destinations

in each travel

STAND No. 623

Carlos E. Young

CEO, Operamerica

ITB CHINA NEWS • Wednesday 9 th May 2018


Top-Line Speakers, New Focus Areas

Not to be missed sessions at the 2018 ITB China Conference

A power packed programme at the ITB China

Conference includes sessions by Ctrip, Tencent,

Visit Finland, Wyndham Hotels and many more,

with three new areas of focus: Customised Travel,

Business Travel and Education & Job Day.

The conference runs parallel to ITB China, taking place

from 16 to 18 May in Shanghai, and will form a key element

of the B2B show focusing on Chinese outbound tourism.

Co-hosted by TravelDaily, the travel think tank will invite

business leaders and experts both from China and abroad

to share their expertise and ideas on market hotspots in

the industry.

Top Speakers from major travel companies, such as Ctrip,

one of the biggest online travel agencies in China, as well

as Visit Finland, Wyndham Hotels, Tencent, Meituan, China

Tourism Academy will provide exciting insights into their

expanding markets in the conference of the second edition

of ITB China. This think tank of Chinese travel, co-hosted

by TravelDaily will provide key insights in seven areas:

“Destination”, “Travel Tech”, “Corporate Travel & MICE”,

“Online Travel”, and - for the first time – “Customised

Travel”, “Business Travel” and “Education & Job”.

The ITB China Conference in 2017 had high levels of

attendance, driven by the quality its content. There was

a total of 2,700 attendees for lectures, discussions and

keynotes delivered by 70 industry speakers. This year

again, leading travel organisations and tourism officials

active in the Chinese market are expected at the ITB China

Conference. In addition, other top companies such as

CITS American Express Global Business Travel, Carlson

Wagonlit Travel and BCD Travel, Merlin Entertainments,

Mafengwo, Lushu, and Abercombie & Kent will be sending

speakers to the ITB China Conference.

ITB CHINA NEWS • Wednesday 9 th May 2018

The first sessions of the ITB China

Conference will kick off with opening

keynotes by James Jianzhang Liang,

Co-founder & Executive Chairman of

the Board at Ctrip; Eduardo Santander,

Executive Director of European

Travel Commission will talk about

the “EU-China Tourism Year: A Year

of Opportunities”; Leo Liu, President,

Greater China, Wyndham Hotel Group

gives a talk on “The Invariable Innovation

and Crossover”; Yiyi Jiang, Head of

International Tourism Research, China

Tourism Academy discusses the “Trend

of China Outbound Tourism Market” and

Paavo Virkkunen, Executive Director,

Business Finland Oy & Head of Visit

Finland, will speak about “Sustainability

and Responsibility, Fundamentals in

Travel Industry Development”.

The afternoon sessions of 16 May

are dedicated to “Destination” and

“Customised Travel”. Moderated by

Phocuswright founder Philip C. Wolf,


feature a panel discussion on “EU-China

Tourism Year” (ECTY). Panellists from

major European destinations will discuss

how to upgrade the attractiveness of

Europe as a whole to Chinese tourists.



Fan Zhang, CEO, Mioji; Steven Shu,

CMO, Meituan Dianping; Sunny Wang,

Tourism Industry Director, Tencent

Online Media Group, Tencent, and other

guests will further probe into the topic of

destination marketing.

Joseph Wang, Chief Commercial Officer,

TravelDaily China, will moderate a panel

discussion on “Connecting Destinations

with Chinese Millennials”. Jenna

Qian, CEO of Destination Marketing,

Ctrip as well as panellists from Merlin

Entertainments, the Ministry of Tourism

of Brazil, Turismo de Portugal and the

Israeli Government Tourism Office will

look at marketing strategies targeting

Chinese millennials. For the first time,

the ITB China Conference will feature

a dedicated session on CUSTOMISED

TRAVEL, which has become an

important fast-growing market. Iris Cai,

Co-Founder, UniqueWay will talk about

“The Implementation of AI and Big Data

in Customised Travel” and Executives

from Abercrombie Kent as well as

Lushu will present interesting keynote

speeches on “How to design customised

travel products”. Following this, ITB

China and Qyer will host the “IT’S MY

WORLD Travel Award Ceremony”.



© Messe Berlin

ITB China 2017





“Corporate Travel and MICE”, “Travel Tech”,

“Online Travel” and “Business Travel” will be

on the agenda for the second day of the ITB

China Conference.

The morning sessions of “TRAVEL TECH” will

be presented Beijing Babel Technology CEO

Lei Guan, with the topic of “The Innovative

Application of AI Translation in Cross-border

Tourism”. Allen Chen, Vice President,

JIGUANG will talk about “Big Data Application

of Tourism and Analysis Practice of Tourist

Behaviour”, and Jarhead Gai, CEO, Yundijie.

com will deliver a keynote on “Reform of

Scientific and Technological Innovation in

Supply Side of Customised Travel”. Industry

experts from WeHotel, WebBeds, Hotelbeds,

Jinling Hotels and DerbySoft will participate in

a panel discussion about “The New Dynamics

of Hotel Distribution” from 11 to 11.50 am.

Bin Du, Vice President of

will open the “ONLINE TRAVEL” sessions

with a presentation on “The Strategy of New

Tourism: How to Grow Business in the Time

of Great Changes” followed by a keynote by

Fliggy Vice President Wells Zheng. Following

this, Fisk Yu, CEO, will discuss

“The New Roles of the Travel Agencies in New

Internet Era”. These sessions will conclude

with the second “ITB China Startup Awards”

recognising travel-related start-ups having

introduced innovative products and solutions

over the past year. The winner will be

awarded with a complimentary stand at ITB

China 2019. The jury is comprised of industry

veterans, including Philip C. Wolf, Founder,

Phocuswright; Shiwei Zhou, Vice President,

Ctrip Investments; Herry Han, Partner,

Lightspeed China Partners; Jay You, Partner,

Yuantai Investment Partners Evergreen Fund;

and Fei Ye, VP of Strategic Investment and

Capital Market, China Lodging Group.


Travel Day will kick off with a panel on “How

Technological Innovations Are Transforming

Business Travel”. It will be moderated by

Jonathan Kao, Managing Director from

Greater China/ BCD Travel followed by

discussions with Robert Öhrnberg, General

Manager Greater China, Finnair; Huilian

Duan, Vice President Sales & Marketing,

APAC, Maritim Hotels, Giles Yang, Chairman

of the Board & CEO, Fanjia International

and Charlie Xu, Director of New Business

Development, Greater China, HRS.

This year’s exclusive partners are CITS

American Express Global Business Travel,

Carlson Wagonlit Travel China and BCD


MICE SESSION: Alicia Yao Hong, Regional

Vice President, PCMA ICESAP will set the

scene for the MICE session featuring a

keynote speech and a case study on the

“Belt and Road Initiative – How Does It Affect

the Business Events Industry in China?”.

Moderated by Philip Pang, Marketing and

Membership Manager, PCMA ICESAP, the

following speakers will contribute to an

intensive exchange: Ivanka Xu, Founder

& CEO, Merak; Shane Ullman, Managing

Director, Travel Events Asia; Ike Zhang,

Vice President, Corporate Services, Tempus

Group and Eugene Lin, Asst. President,

Shanghai Jin Jiang Travel.

BUSINESS TRAVEL: Sessions of “Business

Travel” will give insights on the topics of

innovations in business travel, unmanned

services and digital intelligence applications,

such as “The Belt and Road Initiative –

Powering the Business Travel Globalisation”

hosted by Kevin Tan, Vice President &

General Manager, CITS American Express

Global Business Travel.

ITB China 2018 is in search of tomorrow’s talents: The

third Conference Day, 18 May, is dedicated to the new

area “Education and Job”.

THE JOB DAY takes plays throughout the day and

consists of a dedicated area in Conference Room B with

more than 40 companies, institutions and universities,

such as Ctrip, JinJiang, Huazhu, BTG-Homeinn, Sabre,

Carlson Wagonlit Travel China, Wyndham Hotel Group,

Utour and CAISSA Travel presenting themselves in

the fully booked Job Area. The morning sessions in

Conference Room A will deal with in-depth content

sessions about Education organised in partnership

with globally renowned educational institutions,

focusing on topics of tourism education and executive

training This year’s honoured partners of the Education

Day are the Fudan University Shanghai, the Hong Kong

Polytechnic University and The Hospitality Sales and

Marketing Association International (HSMAI). More

than 120 renowned experts from the Chinese and

international travel industry will impart their knowledge

at the second ITB China Conference, taking place from

16 to 18 May 2018 in Shanghai.

Presentations for EDUCATION DAY will include a

keynote by Yunlong Sun, Project Director of MTA

Program at Fudan University, on “Flexibility and

constancy in the cultivation of tourism professional”,

while Mo Zhang, Project Director, QIJIAN Tourism

Planning and Design, will share his ideas on “Straight

A at the office, CEO in ivory tower”, followed by a panel

discussion on “Career development and cultivation of

cultural personality” with Li Han, SVP, Utour Group;

Navy Wang, Founder & CEO, Atour; Tao Jin, Vice

President, Shanghai Shendi Institute and Ms. Laurie

Cheng, Director of Human Resources, The Peninsula


Another not-to-be-missed keynote, on the “Current

and Future of Tourism Education” will be delivered by

Professor Cathy Hsu, Chair Professor of Hospitality

and Tourism Marketing School of Hotel and Tourism

Management – Hong Kong Polytechnic University.

Full details of the conference programme are now available at:

ITB CHINA NEWS • Wednesday 9 th May 2018










Following the recent launch of the Marriott storefront

on Alibaba’s travel service platform, Fliggy, a new

initiative sees Post Post Pay, Fliggy’s innovative hotel

reservation service, allowing qualified users to travel

first and pay after their stay.

Marriott announced its redesigned storefront on Fliggy,

Alibaba’s travel service platform, and the rollout of Post

Post Pay (PPP) functionality across more than 1,000

Marriott hotels globally last month. Through the digital

solutions, Marriott International claims to “elevates

both the online and offline travel experience for

Chinese consumers”.

As part of Marriott’s first phase of service enhancements,

its new storefront on Fliggy (

launched in April 2018, will feature approximately

6,000 hotels from across Marriott International’s global

inventory of 30 brands, presented in a Chinese travellerfriendly


Through the storefront, Fliggy’s innovative

PPP functionality will be offered to qualified Fliggy

users at more than 1,000 hotels globally, including

more than 270 hotels in the Greater China region,

where the service is already available, and in highdemand

locations throughout the Asia Pacific region,

such as Australia, Japan, the Maldives, Singapore,

South Korea and Thailand. To complement these

enhancements, Marriott expects to certify over 1,000

hotels globally in its “Li Yu” program, designed to

provide travellers from China a warm welcome and the

comforts of home anywhere in the world they may go

Some 800 buyers have

been invited to attend

ITB China this year.

This includes 600 top

performers from last year

and hundreds of new

ones, whereas over 250

will represent China’s

largest travel agencies.

Hosted buyers represent

the Chinese Leisure,

MICE and Corporate

travel markets: 97% of

the hosted buyers come

from Mainland China

and 3% are from Hong

Kong, Macau and Taiwan.

ITB China has been

designed as a pure B2B

platform, professionally

matchmaking exhibitors

from all over the world

with Chinese buyers. More

than 15,000 prescheduled

appointments will

maximise the business

opportunities of both the

exhibitors and the buyers.

Leading Chinese travel

industry companies

including Caissa, Fliggy,

Tuniu, Utour Travel

and many others have

confirmed they will be

sending their buyers to

the second edition of

ITB China

Preview Event 2018

Buyers’ Programme: Around 800

Invited to Attend 2018 Event

ITB China next week.

David Axiotis, General

Manager ITB China:

ITB China not only

brings top Chinese travel

buyers together with

world-class tourism

suppliers, but also with

innovative technological

applications. In 2018, we

are increasing our buyers

program by inviting some

850 buyers whereas our

focus is making sure that

the quality and quantity of

buyers meets demanding

exhibitor needs”



Secretary General & Vice

President, China Tourism


ITB China Strengthens Partnership

with China Tourism Association (CTA)

The strategic partnership

forged between ITB China

and the China Tourism

Association has been

extended this year, enabling

access for exhibitors to a

massive base of buyers in

this region.

David Axiotis, General

Manager of ITB China and

Rungang Zhang, Secretary

General & Vice President

China Tourism Association,

signed the extended

partnership agreement in

November 2017.

The China Tourism

Association, founded in

1986, is the largest industry

association for China’s

travel and tourism industry

with its 4,000 members

covering the major travel

verticals including hotels,

destinations, OTAs, TMCs,

tour operators, sharing

accommodations, hostels,

travel media, education

institutions, travel research

agencies & leisure travel.

CTA’s involvement in ITB

China will include numerous

marketing and promotional


Rungang Zhang, Secretary

General & Vice President CTA,

China Tourism Association:

“CTA is the biggest travel and

tourism industry association

of the world’s second largest

economy and we are very

delighted to again work

with ITB China, in order to

boost industry cooperation

and communication

between China and the rest

of the world. With ITB’s

global vision, its high-class

exhibitors and high-standard

exhibition experience, travel

companies in China will

have access to diversified

travel products and will be

able to provide superb travel

experiences for Chinese


ITB CHINA NEWS • Wednesday 9 th May 2018







David Axiotis

General Manager, ITB China

ITB China:

Major Growth for 2 nd Edition

Exclusive Interview: David Axiotis, General Manager, ITB China

At this year’s ITB China, exhibitor demand is way above the

level of last year, with a 50% increase of the gross exhibition

area. ITB China is fully booked out with over 700 exhibitors

from 80 countries presenting themselves to 15,000 attendees.

In addition to established exhibitors from last year, the

organisers have been able to secure many newcomers. We

asked David Axiotis, General Manager, ITB China what else is

“new” this year.

We extended our hosted buyer

programme this year. With around

800 buyers we will have an increase

of more than 30% in the number of

buyers at this year’s show compared

to 2017.

This year’s partner destination

is Finland and ITB China 2018 is

an official partner event of the EU

China Tourism Year. Hotel industry

giant, Wyndham Hotel Group has

become the official partner hotel of

the second edition of ITB China.

We also bring up two strategic

partnerships with The China

Tourism Academy and the China

Tourism Association to enhance

business opportunities and raise

global awareness for the Chinese

tourism industry.

The ITB China Market Introduction

Programme makes its debut at

ITB China this year. The newly

launched programme is planned

for international travel industry

professionals who have no or little

experience with the Chinese travel

market so far.

ITB China Conference will offer

everyone working in the business

travel market an ideal platform for

training and networking at the new

Business Travel Day. The last day

of the ITB China Conference will

be dedicated to the Education &

Job Day in partnership with Fudan

University, Hong Kong Polytechnic

University and the Hospitality

Sales and Marketing Association

International (HSMAI).

Qyer and ITB China will co-organise

the It’s My World Travel Awards

2018, honouring Chinese key

opinion leaders as well as global

destinations at this year’s show.

What will be the highlights of the

ITB China Conference this year?

The exhibition is flanked by a strong

conference programme with 120

top speakers informing about the

latest developments in China. This

think tank of Chinese travel will

provide up-to-date key insights of

these seven areas: ‘Destination’,

‘Travel Tech’, ‘Corporate Travel &

MICE’, ‘Online Travel’, and - for

the first time - ‘Customised Travel’,

‘Business Travel’ and ‘Education

& Job’. The conference kicks off

with the opening keynote speech

by James Liang, Chairman of Ctrip.

In addition, other top companies

such as CITS American Express

Global Business Travel, Carlson

Wagonlit Travel and BCD Travel,

Merlin Entertainments, Mafengwo,

Lushu, Abercrombie & Kent will

provide exciting insights into their

expanding markets. One highlight

will be the ITB China Startup Award

that takes place for the second

time and which acknowledges

outstanding new products and

services that were introduced less

than two years ago and which

anticipate major market potential.

The innovations are vetted by the ITB

China jury based on the uniqueness

of the underlying innovation. The

Pitch and the Award Ceremony will

take place on 17 May 2018 from 3

to 4.30 pm in the Conference Area.

As official partner of EU-China

Tourism year, what will be the

impact of this?

ITB China is the prefect marketplace

to showcase Europe’s unique

and diverse natural and cultural

heritage and to promote mutual

exchanges between Europe and

China. The ECTY will enhance the

visibility of the European countries

as appealing travel destinations in

Greater China.

Please tell us a little more about

this year’s partner destination.

Finland appeals to travellers

searching for unique experiences

in their destinations as well as

convenience and has proven that

it is attaching a great importance

in enhancing Chinese tourists’

travel experience. Finland is

running a multitude of visa centers

in China, working on e-visa

solutions for Chinese tourists and

has opened up for Chinese mobile

payments systems adding a lot of

convenience for Chinese visiting

Finland. Its spectacular natural

wonders, the summer cottages,

the numerous lakes, saunas and

thousands of islands and the land

covered by forests attract travellers

from all over the world. Visitors

to Finland love the friendly and

easy-going lifestyle of the country

and the unique combination of

sophisticated urban living and

incredible natural beauty

ITB CHINA NEWS • Wednesday 9 th May 2018




Poon Tip

G Adventures

Discovery, Thrills and


The spirit of adventure continues to grow




According to Bruce Poon Tip of G

Adventures, “Adventure travel is more than

a vacation. It’s a chance to get to know

your world better by putting yourself on a

first-name basis with the people, places,

and things that make it worth exploring.”

The proof that adventure tourism is

lucrative comes in the track record of

Poon Tip’s company. In 1990, he founded

G Adventures with nothing more than

two credit cards and a burning desire to

create “an authentic, sustainable travel

experience like nothing the world had ever

seen”. 28 years later, they’ve grown from a

one-man show to a company of over 2,000

worldwide in 23 offices, and from a handful

of trips in Latin America to more than 650

adventures spanning the globe

STAND No. 622



More and more adventure lovers want

to challenge themselves to exceed your

limits. To conquer their greatest fears or to

simply step out of their comfort zone. The

world’s highest ropes course challenge in

Penang sees thrill-seekers stepping out

the window on the 65 th floor of the Komtar

building. The Gravityz encourages people

to build their confidence and to take a

leap out of their comfort zone, hence their

tagline: Beyond Confidence

In an era where

experiences trump

ownership, adventure

travel is poised to benefit

from demographic,

technological and

environmental trends

to lead the wider travel

industry on sustainable


Adventure Tourism has grown

exponentially worldwide over

the past years with more

and more tourists visiting

destinations previously


This allows for new

destinations to market

themselves as truly

unique, appealing to those

travellers looking for rare,

incomparable experiences.

In its report on adventure

tourism, the UNWTO stated,

“In a sector that is not only

innovative, it is resilient in

reaping the benefits that

adventure tourism can bring

to an economy, it is necessary

to put in place conditions

that make the country easy

to visit as well as attractive

to develop. Furthermore,

this Report takes a closer

look at the links between

the proper management

of adventure travel and a

sustainable, ethical tourism

which contributes effectively

to community development.”

reports that soft adventure

activities (narrowly defined

as hiking, viewing nature/

ecotourism, kayaking, rafting,

backpacking) constitute

a global market valued

at $470bn involving an

estimated 238 million tourists

per year.





While tourism has been often

recognised as a force for

good as a result of the jobs

and money it can deliver, the

real story for 2018 is, says

So, in a nutshell, how one can

be socially and ecologically

responsible while taking

economic sustainability into

account on one’s travels?

“The original notion of a

‘sustainable traveller’ was the

backpacker”, says Bruce Poon

Tip of G Adventures. “Tourist

boards often maligned them

as they didn’t fall into any

categories, but they were the

first travellers to distribute

wealth as they travelled by

paying for everything locally.

This also proved to be more

cost effective, and today

continues to offer the benefit

of cultural experiences that

can be difficult to attain, while

benefitting local communities

STAND No. 754

Adventure companies

continue to say they anticipate

growth in the coming year:

a recent survey published by

the Adventure Travel Trade

Association highlighted that

more than 70% of businesses

say they are growing; 40%

of those say the reason for

growth is new customers.

International research firm

Euromonitor in collaboration

with the International

Finance Corporation (IFC)

Christina Beckmann, Director,

Education and Research

at the Adventure Travel

Trade Association, adding,

“The adventure industry’s

awakening to the reality of its

deeper and perhaps greatest,

potential: adventure travel

experiences offer the rare

opportunity to communicate

on an emotional level with

hundreds of millions of

travellers about the urgency of

conservation for our planet.”

globally at the same time. My

advice would be to remain

conscious of the benefits you

are creating by travelling and

to be more aware of paying

fair trade prices locally for

services, while travelling”

ITB CHINA NEWS • Wednesday 9 th May 2018









Laurent Holdener

Managing Director – Terre Cambodge,

Adventure Travel Network (ATN)

ATN @ ITB China

The Adventure Travel Network opens the gates to new

experiences throughout Asia

Adventure Travel Network (ATN) is an

international network of DMCs around the

world, primarily specialised in adventure &

nature tours, and focusing on customised trips.

We asked Laurent Holdener – Managing Director

– Terre Cambodge to tell us more about ATN’s

activities in Asia.

We have always been

strong in African and Asian

continents, with numerous

agencies based locally. We

are willing to share our

expertise in creating unique

tours for tour operators

looking for new products.

Laurent, we notice you

have on your booth your

colleague from Laos. Can

you tell us more about

the unique selling points

of Laos for the Chinese


Firstly, geographically,

Laos borders China.

While obviously there

are overland crossing

possibilities in Mohan /

Boten (province of Luang

Namtha). Northern Laos

is particularly suitable to

nature-based activities

like hiking. The slopes

are not steep and the

landscapes are stunning,

with scattered ethnic

minority people villages,

century old wild tea trees

in Phongsaly, hot natural

springs in Muang La area

and amazing forests,

like the Nam Ha National

Protected Area (NPA).

Laos is a safe, secure and

stable destination. It is a

slow-paced, calm, quiet,

serene, relaxing and still

very authentic country.

It also has very little air

pollution, as there are

few industries. These

are strong arguments for

urban Chinese visitors,

often coming from polluted

cities. The Chinese are

building a high-speed

railway across Laos, to

link Kunming / Yunnan

to Vientiane, the capital

of Laos. The railway will

eventually go across

to Thailand to connect

Bangkok and further

south Singapore. In little

over than 3 years from

now, it will be complete

and operational. It is the

right time to visit Laos

while it is still relatively


What about Cambodia?

We offer multi-sport

activities: trekking deep

into the jungle, far from

people, close to the animals

and nature. Then there’s

kayaking, surrounded by

the verdant jungle where

one can navigate through

lush greenery and dense

growth of trees along the

Kampot River.

Explore Cambodian

“Cuisine” with its local

flavours on a journey full

of surprises. Meals are

balanced between cooked

and raw, solid and liquid,

sweet, sour, salty and

bitter. For an interesting

experience, travellers can

stay in a village with the

local people, surrounded

by spectacular primary

jungle offering a wide

panel of possibilities for

nature enthusiasts. Off the

beaten track adventure

journeys are managed by

Terre Cambodge.

Sri Lanka has grown,

over the past 5 years, as a

popular destination for the

Chinese market. What is

on offer here?

People can discover

historic ruins, lush

countryside, mesmerizing

hill country with endless

tea plantations, and white

sand beaches. In a few

days’ time, one can cover

many popular places and

enjoy some adventure

activities such as trekking,

cycling, catamaran

cruising, white water

rafting, boat excursions to

spot dolphins and whales,

snorkelling, jeep safari and

so on.

And Mongolia?

Mongolia is such a

wonderful country to

visit, yet so different from

any other place on earth!

It is a very interesting

country neighbouring the

People’s Republic of China,

providing the right number

of varied landscapes in

so many locations, that

makes this place a pristine

destination for Chinese

citizens who want to

escape the crowd and the

cityscapes. It is a place to

enjoy nature, rest and enjoy

great outdoors activities,

riding camels along the

sand dunes, hiking on the

rocky formations, or just

relaxing at the hot springs.

What are the key aims

of your presence at ITB

China this year?

We are very excited in

entering the Chinese

market, and looking at the

opportunities that it offers.

We all have experience

in arranging tours for

Chinese customers,

and we are looking at

expending our relationship

with additional partners

present at ITB. ATN is

presenting the full range

of adventure products that

each destination can offer,

from cycling to sailing on

a catamaran, the variety of

activities is very diverse. In

addition to nature oriented

activities, each destination

has a rich history to


STAND No. 740

ITB CHINA NEWS • Wednesday 9 th May 2018





What could be more romantic

than gazing hand in hand at

the Northern Lights in Finland?

Situated 250 kilometres

north of the Arctic Circle,

Kakslauttanen is a favourite

for honeymooners. And while

it’s “far from it all”, it is also

easy to reach, as the nearest

international airport is Ivalo,

just a 30-minute ride away.

Finnair and Norwegian fly

regularly from Helsinki to

Ivalo. Lufthansa also flies from

Frankfurt. Airport transfers

can be booked at the same

time one books rooms.

Kakslauttanen are worldrenowned

for their iconic

Glass Igloos and the magical

Northern Lights, visible eight

months a year. The resort

offers numerous unique arctic

excursions – from reindeer

and husky adventures to

meeting Santa or panning for

gold – making one’s stay truly

unforgettable. Visitors are

surrounded by some of the

cleanest nature in the world

and the harmonious sound of

silence soothes the soul

STAND No. 500

A New Look for Robinson

Club Maldives Huvadhu

The Club Maldives Huvadhu has

been extended to 20 new exclusive

water bungalows. In addition, all

terraces of the existing bungalows

have been renovated, the floors

have been completely renewed

and the interior design has been


A beautiful island in the middle of

the Indian ocean, with amazing

blue seas, and white beaches

are the perfect ingredients for

a wedding or honeymoon. The

happy couple will experience an

unforgettable holiday snorkelling

on the coral reef, participating in a

Body & Mind course on one of the

gorgeous beaches, or indulging in

fine cuisine.

The resort’s main focus is on

“FeelGood”: enjoyment for

enjoyment’s sake – with delicious

“WellFood” in their specialty

restaurant or with live cooking,

accompanied by refreshing

drinks: a wonderful opportunity

to recharge one’s batteries and

take a time out with yoga, live

music and sundowner events

STAND No. 332

Facelift for


The Malaysian tropical paradise

island of Penang has long been

a key honeymoon destination,

and discerning travellers will be

pleased to learn that the highly

renowned PARKROYAL Penang

Resort has just undergone a

US$13.7m transformation.

Located on Penang’s famous

Batu Ferringhi beach since

1990, PARKROYAL Penang

Resort has undergone several

refreshments over the years to stay

relevant in Penang’s hospitality

landscape. Each of the resort’s

308 rooms, ranging from 23 to 94

square metres, has been completely

renovated. PARKROYAL Penang

Resort now offers ten room

categories across 284 guestrooms

and 24 suites.

General Manager, Edward Kollmer

said, “Tourism is thriving in Penang.

Malaysians and foreign visitors

flock to Penang for its unrivalled

local food, culture, and even

ecotourism. The state continues to

innovate and develop the tourism

sector to maintain Penang’s pole

position, and we are fortunate to

be part of Penang’s growth. We

are proud of our heritage and

will keep working hard to remain

one of Penang’s top resorts. As

PARKROYAL’s flagship resort, we

will fly the flag high in our continued

commitment to celebrate the best

in people as we bring our utmost

to ensure unwavering sincerity in

service and product”

STAND No. 351

IHG Set to Open Romantic

New Vietnam Island Resort

on 28 June

Combining refined luxury

with beautiful beachfront

surroundings, InterContinental

Phu Quoc Long Beach Resort

offers 459 elegant rooms, suites

and villas on Vietnam’s most

idyllic tropical island.

Offering exceptional luxury

and refinement in Phu Quoc,

InterContinental Phu Quoc

Long Beach Resort, owned

by Syrena Phu Quoc Land Joint

Stock Company, is surrounded

by verdant jungle matted

hills and landscaped gardens

overlooking the azure ocean.

The resort features a series

of private low rise and Sky

Tower accommodation, many

featuring landscaped gardens,

patios, direct access to the

white sandy beach and magical

daily sunsets.

InterContinental Phu Quoc

Long Beach Resort is located

near the tail end of Long Beach,

with a pristine secluded beach

just for our guests. The resort is

a short 15 minutes’ drive from

Phu Quoc International Airport,

and 20 minutes from Duong

Dong – the main town on the


STAND No. 733

ITB CHINA NEWS • Wednesday 9 th May 2018




China is now the leading overseas visitor source market for Abu Dhabi, with the latest

figures revealing a year-to-date 32% increase in visitors from China compared to

2017. We asked Mubarak Al Nuaimi – Director Promotions and Overseas Offices – DCT

Abu Dhabi for more details.

In the first three months of

2018, 127,300 Chinese visited

the emirate, with March alone

(40,800) accounting for an

impressive 31.6% increase

compared to March 2017. The

Department is targeting 600,000

Chinese hotel guests a year by

2021. In 2017, we recorded an

increase of 60% in the number

of Chinese guests – a total of

372,000 – compared to 2016.

What attractions/activities

tend to be the most interesting

for Chinese visitors in Abu


Emirate-wide we have been

focusing on bolstering the

culturally-enriching experiences

which allow us to distinguish

Abu Dhabi from other

destinations and we are acutely

aware our Chinese travellers

seek immersive cultural

experiences. The opening of the

Louvre Abu Dhabi in November

2017 serves to reinforce the

Emirate’s position as a cultural

destination. Additionally,

the emirate boasts soughtafter

attractions such as the

Sheikh Zayed Grand Mosque

which is ranked as the world’s

second favourite landmark by

TripAdvisor. Also, Abu Dhabi

and its neighbouring regions Al

Dhafra and Al Ain offer visitors

the unique opportunity to

experience adventure activities

and get an in-depth experience

into the Emirati culture and

traditions with numerous

activities including falconry

shows, camel races, mangrove

tours, among many others. This

month we also announced the

opening of Warner Bros. World

on Yas Island, due to open in

July which will again add to our

attractions proposition.

What would you say are Abu

Dhabi’s key selling points for

Chinese visitors - setting the

destination apart from others

in the region - and in the


As detailed above we can offer

a unique proposition in an

incredibly safe environment.

Several tourist attractions and

hotels across the emirate have

already received the China

Tourism Academy’s Welcome

Chinese Certification, awarded

to destinations offering high

quality services to Chinese

visitors, including Mandarinspeaking

staff, while recent

legislation now means Chinese

visitors do not need a visa

to visit Abu Dhabi, making

the process of staying in the

emirate even easier. Many

leading destinations and hotels

across Abu Dhabi also now

accept China Union Pay bank

cards making it easier for

Chinese tourists to stay and

travel. With a diverse range

of leisure and entertainment

options and plentiful supply

of high-quality hotels and

shopping malls, Abu Dhabi

will continue to position itself

as an attractive destination

for Chinese travellers. Moving

forward, we will continue to

promote Abu Dhabi’s unique

offerings focused on presenting

the best culturally-enriching

experiences to our Chinese

visitors who are seeking to

experience new cultures. We

have actively increased our

efforts to capture the awareness

of and convert Chinese travellers

to visit Abu Dhabi. The efforts

focused on lowering access

barriers to Chinese travellers

by preparing digital platforms,

including our website and

mobile application to fully

support Mandarin-speaking

users. We have formed

partnerships with the popular

technology companies Weibo,

Wechat and Baidu to help

DCT Abu Dhabi reach millions

of new potential Chinese

travellers. Chinese New Year

is always celebrated here with

festivals and promotions,

which tie-in with our excellent

shopping opportunities.

What are your “star” products

at ITB China?

DCT Abu Dhabi will be joined by

industry stakeholders including

government departments,

hotels, resorts, tourist

attractions, leisure facilities,

destination management

companies, travel and holiday

agents – all gathered to

showcase over tourism services

and products. Much emphasis

will be placed on highlighting

existing and new products

among the Emirate’s expanding

portfolio of attractions,

experiences and event across

the three areas of Abu Dhabi,

Al Ain region and Al Dhafra

region. The Abu Dhabi stand

will also boast specific zones

highlighting its diverse offerings

such as Cruise Tourism, Abu

Dhabi Convention Bureau, Qasr

Al Muwaiji, Louvre Abu Dhabi

and Emirati Experiences

STAND No. 520

Mubarak Al Nuaimi

Director Promotions and Overseas Offices,

DCT Abu Dhabi

China Now Leading Source

Market For Abu Dhabi Tourism

Exclusive Interview: Mubarak Al Nuaimi – Director

Promotions and Overseas Offices – DCT Abu Dhabi















ITB CHINA NEWS • Wednesday 9 th May 2018



New Promotional Trade

Arm for Yas

“Yas Experiences” formally debuts as one-stop promotional

hub for Yas Island in Abu Dhabi






Yas Experiences has been

launched to operate as a “onestop

destination partner”, tailoring

package solutions which inspire,

facilitate and promote leisure

and entertainment itineraries

on Yas Island that appeal to

holidaymakers from around the


Headquartered on Yas Island,

Yas Experiences’ network of

regional offices extends to cover

key markets including the GCC,

India, China, Europe and the CIS.

Its team of more than 30 experts

collaborate with destination

partners to tailor Yas Island

packages for travel companies

based on the latest holiday trends

and travellers’ preferences.

Marina Cipriano, General Manager

of Yas Experiences, said: “The

creation of Yas Experiences will

help play a major role in driving

Yas Island’s aspiration to become

a global holiday destination of

choice in Abu Dhabi. With the

Central Souq

growing number of exciting leisure

and entertainment experiences on

offer, we aim to facilitate the work

of our travel partners by providing

packages that appeal to travellers

in their markets, and promotional

support services that guarantee

their success, all through one

trade hub.”

Since January, Yas Experiences

has participated in roadshows,

trade fairs and sales missions

in key markets, in addition to

implementing more than 20 joint

marketing plans, and opening

new offices in Russia and the UK.

Most recently, Yas Experiences

hosted 50 European travel

partners for a special weekend of

entertainment and discovery on

Yas Island. The three-day FAM

trip was hosted in collaboration

with the Department of Culture

and Tourism Abu Dhabi. Guests

were given a special preview of

Warner Bros. World Abu Dhabi,

set to open on 2 5th of July 2018,

as well as the opportunity to visit

the island’s award-winning theme

parks Ferrari World Abu Dhabi and

Yas Waterworld, and Yas Marina

Circuit, home of the F1 Etihad

Airways Abu Dhabi Grand Prix.

The excursion also included an

introduction to recent attractions

across the emirate, featuring a

guided tour of the Louvre Abu


STAND No. 520

Press Conference


An Arabian

Haven for

Culture Lovers

Cairo governor Engineer Atef abd

elhamed has declared the start

of a new project to redevelop

downtown Cairo, transforming

the area into an open museum.

The project plan aims to

reconstruct buildings and

facades, in order to restore

the Khedive era (18 th and 19 th

century) architectural style of

downtown Cairo and to turn

the area into an open museum.

23 buildings are included in the

renovation plan, in addition

to 12000 square meters of the

surrounding pedestrian streets.






A new exhibition of 300 never

before seen artefacts from the

Cleopatra opened in the Egyptian

museum in downtown Cairo on

April 18. The archaeological

pieces are a clear record of daily

life of Ptolemaic era, showing

the administrative role, religious

activities and the royal life

The Emirate of Sharjah is

increasingly renowned as a

magnet for culture enthusiasts

seeking a deeper understanding of

the civilisation of the Arab region,

both traditional and contemporary

– and for good reason. From its

fairs and festivals to its museums

and universities, Sharjah truly

holds its own as a cultural capital

in the region. Sharjah’s dedication

to preserving its culture can

be seen clearly through the

traditional Arabian and Islamic

architecture that characterises

much of its landmarks. In an effort

to shed light, quite literally, on

that aspect, the emirate organises

the now-world-famous Sharjah

Light Festival, whereby landmarks

across Sharjah bear threedimensional

light displays for ten

days each February.

Tourists can enjoy Sharjah’s

pristine family-friendly beaches

on the Gulf coast. When China is in

the midst of winter, Sharjah basks

in a warm 27 degrees Celsius,

offering the perfect atmosphere

for exploring the outdoors, where

families can enjoy plenty of

activities in charming locations

such as Al Majaz Waterfront, Al

Qasba, and Khalid Lagoon. Visitors

can relax with their families in any

of the nearly 55 parks, which offer

the latest facilities and amenities.

The emirate’s latest destination

for a family day out is the Al

Montazah Park, a 126,000-squaremetre

theme park featuring

eight pulsating rides. For adults

and children seeking an extra

bit of adventure, the park offers

Al Montazah Adventures, which

consists of a number of gladiatorinspired

obstacle courses divided

into varying difficulty levels

STAND No. 530


ITB CHINA NEWS • Wednesday 9 th May 2018






Grand Brasserie



Experience a gastronomic journey of the finest

global cuisines in one magnificent gourmet

destination at the heart of Shanghai. The

Grand Brasserie at Waldorf Astoria Shanghai

on the Bund offers a chic yet casual all-day

dining experience. Guests can observe chefs

at work in the long exhibition kitchen, enjoy

a pre-dinner drink in the wine alcove and sip

a cappuccino at the barista bar. Floor-to-ceiling

windows overlook an interior courtyard garden,

providing a sense of peaceful retreat in urban

Shanghai. For more private gatherings, two

stunning private rooms are available, each

seating up to 10 guests

Grand Brasserie

2 Zhongshan No.1 Rd. (E),

Waldorf Astoria Tower Ground Level

Phone: 021-63229988



Flawlessly restored to the former glory of its

1911 Shanghai Club past, the Long Bar elegantly

graces this Shanghai hotel’s Waldorf Astoria Club

heritage building, providing a blend of classic

sophistication and grandeur. Enjoy a cool

evening beverage at this popular Shanghai bar,

once celebrated for owning the longest bar top

in the Far East, offering over 30 metres of fine

raw mahogany.

Long Bar

Lobby Level,

No.2 Zhong Shan Dong Yi Road,

Huang Pu District

Reservations: +86 21 6322 9988

or email



Yu Garden, with a history of over 400 years,

is the only Ming-dynasty garden preserved in

the old urban area. In it are an assortment of

halls and pavilions, impressive rock works and

glittering water expanses. The garden has the

Exquisite Jade Rock, one of the three most famous

rocks in Jiangnan region, and the Dianchun

Hall, the command centre of the Small Swords

Society. In its neighbourhood are many tourist

attractions including the Chenghuang Temple

and the shopping streets.

Opening hours: 8:30-16:45, clear out at 17:15

Yu Garden

No.132, Anren Street, Huangpu District



Passengers boarded the No. 1 Cruise Ship for the

very first cruise, on May 1, from the renovated

Qinhuangdao Road Cruise Dock in Shanghai for

a sightseeing tour of the Huangpu River. The

Huangpu River is the watery soul of Shanghai.

Travelling along the river on a pleasure-boat,

visitors can see the banks ablaze with lights.

Opening hours: 11:00-21:30





The second outlet to open in China,

Shanghai Florentia Village claims its place today

as the market leader. It is the epitome of classical

Italian architecture with stone bridges, fountains,

plazas and atriums. Customers can find over 200

renowned brands from Europe, the US and Asia,

including a wide range of luxury goods at year

‘round discount prices.

Business Hours: 10:00-21:00 (Monday to Friday)

09:00-21:00 (Saturday, Sunday and Public


Florentia Village

Zhuoyao Road 58, Pudong New Area, Shanghai

© Wang Rongjiang - SHINE

Brand New Huangpu River Cruise

Shiliupu Wharf (1 st zone): B1 floor, No.481,

Zhongshan Rd.(E-2)

For more information or a plethora of other ideas,

go to the Official Shanghai Tourism Website:

ITB CHINA NEWS • Wednesday 9 th May 2018


展 馆 平 面 图

Stand No. 530

Stand No. 283 Stand No. 801

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