WebNovDec18

18 | Westender www.westendermagazine.com
Magazine Promotion
What’s in BETTY’S Wardrobe?
Eyewear brand IOLLA are putting all eyes
on you. With the launch of their new
Eyewear Wardrobe campaign, the
brand is putting the spotlight on the IOLLA
community to share what inspires their
eyewear choices each day. Whether it’s for
different sides of your personality, different
seasons or purely for comfort, there’s no
perfect rhyme or reason to which frames you
should wear each day. IOLLA believes your
choice of frames should be just as unique as
you are.
Choosing which pair of glasses to wear
each day is a statement of style, which is why
IOLLA are continuing to make the process
as fun and as easy as possible with their new
Eyewear Wardrobe case. And with space
for four pairs of glasses, it’s the perfect
companion for storing all of your favourite
frames, almost like a mini walk in wardrobe
for the short and long sighted.
To coincide with the launch of the Eyewear
Wardrobe, IOLLA are teaming up with Forever
Yours Betty, who will be hosting four styling
days in their showrooms and inviting you to
come along and ‘Be Styled By Betty’.
Throughout November, you will have the
opportunity to gain some invaluable styling
advice from fashion blogger and style editor
Sheri Scott, who is known for her eyewear
collection and impeccable style. If you are
unsure of which frames may suit you, this true
Scottish style icon will help you to expand
your Eyewear Wardrobe, and you’ll be sure to
have fun doing it!
If you haven’t heard of IOLLA before, it’s
a brand that focuses on bringing fashionable
eyewear within the reach of everyone. Gone
are the days of having to choose a singular
frame to go with every outfit. At IOLLA, the
frames are stylish and affordable. Costing
a flat rate of £65 no matter which frame
you choose (that includes frame cost,
prescription lenses, coatings and even lens
thinning), shopping for a new pair of
glasses has never been easier.
With a wide range of unisex styles to
choose from, there’s something for everyone
at IOLLA. Whether you prefer big, small, bold,
tortoiseshell, cat-eye, metal or round frames,
you’ll be sure to find something that fits
your fancy. Available to purchase
online or instore at their Finnieston
and Stockbridge showrooms,
there’s plenty of choice to create
your own personal Eyewear
Wardrobe. After all, life’s too
short for only one pair!