MARIA ROSA ARRARTE
PRESIDENT OF LIMATOURS FOUNDATION
WHERE THE INCA
HOW TO BECOME A
AND PROTECT THE PLANET?
Off the beaten track by the old Inca bridge, in the Machu Picchu Sanctuary.
CURRENT ISSUES / 08
THE IDEAL BALANCE / 10
INFOGRAPHY: TRAVEL DIFFERENTLY,
TRAVEL SUSTAINABLY / 16
INTERVIEW: MARIA ROSA ARRARTE / 18
HUILLOC, SOUL AND TRADITION
FOR THE WORLD / 28
This edition of Ultimate
Journeys - Travel in Peru was
produced by LimaTours’
RESPONSIBILITY / 38
TOURISM IN SUPPORT OF PERU’S
CULTURAL TREASURES / 40
TOURISM THAT LEAVES A MARK / 46
PROGRAM: PERU, LIVING
CULTURE, LEGACY AND
NATURE / 56
UJ GENERAL DIRECTOR
Ana Paula Albín
Juan Diego León
COVER PAGE PHOTO
Kuelap, hidden Fortress of the Chachapoya People, a highlight of Peru’s Northern Circuit.
Tourism is made for enjoying! Millions of people travel around the world to discover new places, new cultures and to gather
experiences that will keep in their memories for the rest of their lives. However, as with every human action, tourism generates
an impact that must be controlled to avoid any negative effect or deterioration of the destinations offer.
In this edition of Ultimate Journeys- Travel in Peru we would like to guide you through sustainable tourism, which searches for the
balance between passenger satisfaction and environmental care. Our responsibility is not only towards nature, but also the
cultural heritage and the communities therein.
If you are looking to create a trip with positive impact in our destination, we suggest eco-friendly activities which strive to be
agents of change within the sector. Likewise, we will explain more about LimaTours and its commitment to Peru, which is
reflected in the management of our resources and the importance given to the enterprise´s social responsibility.
Get to know more of LimaTours Foundation, our NGO that looks after social responsibility projects. Read about its communitybased
tourism in the village of Huilloc, as well as of the rollout of Plan Wallata, a project for tourism development promoted by
Turismo Cuida Association. In this project, LimaTours Foundation is a founding member, and you may also become a sponsor.
Peru´s rich resources serve as a mean to progress for the country and its people. We must protect it and share it responsibly
with the rest of the world for many years to come.
Happy reading and learning!
Your friends at
Diseño y gestión de programas turísticos en todas las actividades de la empresa
(cotización, diseño del producto, gestión de proveedores, operaciones en Lima,
facturación y cobranza)
Two Peruvian cities are among the top 10 in Latin America and the
Caribbean according to the Global Destination Cities Index 2018
index published by a well-known credit card company. Lima and
Cusco reached the fifth and ninth place respectively, according to
its number of visitors and average daily expenses. Peru’s capital
received two million visitors last year who spent an average of 98
US dollars per day. In Cusco, 1.5 million visitors were recorded
with an average of 115 US dollars spent per day.
LIMA AND CUSCO, MOST
IN LATIN AMERICA
The co-owner of Central restaurant and owner of Kjolle, Pia
Leon, will be awarded the title of Best Female Chef in Latin
America in the sixth edition of the Latin America´s 50 Best
Restaurant which will take place on October 30th in Bogota.
William Drew, the editor of these awards, highlighted Leon´s
´culinary strength´ and the work with her husband, chef Virgilio
Martinez, for revealing the biodiversity of Peruvian ingredients
to the world. At 31 years of age, Pia is the youngest ever chef
awarded this title.
LATAM WILL OPERATE
DIRECT FLIGHT FROM
LIMA TO CALI
Latam Airlines will start operating direct flights from Lima to Cali
(Colombia) on January 2nd, 2019. This is part of the airline´s
commitment to improve connectivity between countries in Latin
America and promote the development of tourism within the
region. Initially, the Lima-Cali flight will be twice daily (round trip) on
Wednesdays, Fridays and Sundays. The route to Cali is an addition
to the list of Latam´s direct routes from Lima such as Bogota,
Cartagena and Medellin.
PIA LEON, BEST
FEMALE CHEF OF
Peru shone once again in the South American edition of the World
Travel Awards, which is considered the ´Oscars´ of tourism. Our
country was awarded the ´Leading Culinary Destination´ and
´Leading Cultural Destination´, while Machu Picchu was declared
the ´Best Tourist Attraction´ in the region. Likewise, PromPeru
received for the third consecutive year the award for ´South
America’s Leading Tourist Board´. Hotels like Swissotel, Aranwa
Cusco, JW Marriot El Convento and Sheraton Lima were also
recognised in different categories.
ACKNOWLEDGED IN THE
WORLD TRAVEL AWARDS
AMONG THE BEST 20
IN THE WORLD
The Leading Culture Destinations Awards recognised
the J.C. Tello Museum, located in the National Reserve of
Paracas, as the ´New Culture Destination of the Year´.
Within this category, the Tello Museum was competing
against the Underwater Archaeological Museum of
Campeche in Mexico. Leading Culture Destinations
seeks to connect these places with younger travellers,
promoting their importance and interest.
The social media site, TripAdvisor, placed the Larco Museum
twentieth among the best museums of the world according to
the Travelers’ Choice Awards. With 97% positive comments
received, the Peruvian museum climbs up two places compared
to last year´s results. The Larco Museum, which was established
in 1926, houses a collection of more than forty thousand pieces,
highlighting the Pre-Columbian civilisations of the North of Peru,
like Mochica and Chimu.
Julio C. Tello Museum
J. C. TELLO MUSEUM
IS AWARDED IN THE
SUSTAINABLE TOURISM, THE IDEAL BALANCE
TOURISM, THE IDEAL BALANCE
TOURISM IS ESSENTIAL
TO THE DEVELOPMENT
OF MANY COUNTRIES
AROUND THE WORLD.
HOWEVER, IT CAN
DO MUCH MORE
HARM THAN GOOD.
CULTURAL HERITAGE IS
TOURISM HAS BECOME
MUCH MORE IMPORTANT
– IF NOT CRUCIAL – THEN
of local towns.
SUSTAINABLE TOURISM, THE IDEAL BALANCE
their resources, and thus, position themselves within
the international market. This forces them to invest in
bettering the quality of their services and to rely on
specialised professionals for customer service needs.
Nonetheless, tourism also has a negative side. Pollution,
the exploitation of resources, the loss of cultural heritage,
economic dependency, and chaotic urban development
are only some of the unfortunate outcomes when a
touristic destination fights to comply with the needs and
requirements of tourists, while simultaneously working
to keep up in the race to attract more and more visitors.
Peru’s attractions –
among them, Machu
Picchu – captivate
millions of people.
With all this in mind, sustainable tourism seems to be
a balance between the much anticipated and needed
growth of a given destination, and the protection and
conservation of the attractions that strike global interest
and bring people from around the world.
WHAT IS SUSTAINABLE
The UNWTO defines sustainable tourism as the one “that
takes full account of its current and future economic,
social and environmental impacts, addressing the needs
of visitors, the industry, the environment and host
could be affected by
influx of tourists.
Boasting incredible natural and cultural wealth – with 55
native communities, 12 UNESCO World Heritage Sites,
and over 60 protected natural areas – Peru not only has
the potential to develop numerous programs that fit
into this definition, but also offers a seemingly endless
number of sites that would benefit from this kind of
products helps in the
development of local
communities and is
an important part of
In the last few years, the tourism industry has become
one of the world’s most important, boasting surprising
figures. According to the World Tourism Organization
(UNWTO), the tourism business represents 10% of the
global GDP, generating over 1,340,000 million dollars in
income, in 2017 alone.
With approximately 1,323 million people travelling
around the world each year, one can only expect there
to be some impact. Many of the developing countries
of the world see tourism as a means to better use of
The protection and care of national heritage
are essential to its permanence and longevity.
also essential to highlight what this development would
mean in terms of conserving the national heritage. As
more people visit our country under these vision, more
and more people will come to understand and embrace
the importance of preservation work for both the planet
and our future generations.
The same goes for host communities. Sustainable
tourism is a way for these localities to reinforce their
authenticity and revalue their identity, traditions, and
ways of life. By participating in experiential tourism and
volunteer programs, visitors not only have the chance
to obtain a more solid understanding of the culture, but
they also generate additional income opportunities for
the local population.
Becoming familiar with
the lifestyles of other
cultures enhances a
The potential economic relevance of Peru becoming a
sustainable destination is undeniable. Although, it is
IN 1950, 25 MILLION TOURISTS
TRAVELLED THE WORLD. IN
2017, 1,323 MILLION TOURISTS
TRAVELLED ACROSS THE WORLD.
Tourism is a vehicle
the identification of
tourism is a tool
SUSTAINABLE TOURISM, THE IDEAL BALANCE
enjoy a better
quality of life.
We at LimaTours look to offer our clients the best
possible experiences to learn about and enjoy all the
wonders our amazing country has to offer. Beyond
this, however, we also hope to inspire and motivate
passengers to engage in good tourism practices, with the
intention of contributing to the progress of participating
communities and the conservation of the environment
through social responsibility projects.
traditions in the
town of Huilloc,
a model of
Convinced that tourism is a path to development, the
LimaTours Foundation was established in 2008. This
organisation is in charge of fortifying and guiding our
responsibility and dedication to Peru’s cultural and
natural heritage, through self-sustaining social projects
and encouraging cultural exchanges between foreign
visitors and local community members. The LimaTours
Foundation is passionate about promoting equal
opportunities for all Peruvians.
In 2012, the LimaTours Foundation became part of
the Turismo Cuida Civil Association which is integrated
by some of the most important business within Peru’s
centre of the action of
Plan Wallata, a project
supported by the
tourism sector, that banded together in order to act as
agents for change. Through amazing initiatives – like
the ReCusco recycling campaign, or the Plan Wallata for
sustainable development in the town of Ollantaytambo –
Turismo Cuida works to change the face of tourism to one
of positive impact in many of the places where tourism
is not quite working, and where the local population has
not been benefiting.
Our compromise is not just with Peru’s towns and
villages, but also with the environment and our
collaborators. It is for this reason that LimaTours proudly
holds certifications, like the Rainforest Alliance, the ISO
9001, the OHSAS 18001, and the SA 8000, all of which
guarantee that none of our operations are a threat
to nature and that we work with safe and fair labour
policies. Besides, our work to adequately compensate
for the carbon emissions that our services produce has
earned us recognition as a carbon neutral company.
We acknowledge the role we hold within the tourism
sector, and we work hard to not only create consciousness
about the importance of sustainability and conservation,
but also to do our part for the protection and wellbeing
of our planet and all those who call it home.
Sustainable tourism gives
way to unforgettable
in the town of
As a tourist, you can also help protect the environment and value
the local communities in the places you visit. Sustainable travel
does not have to be complicated, and the satisfaction of travelling
this way will only enrich your journey.
TRAVEL WITH A
Avoid buying water or any other beverages
in plastic bottles. Having your own reusable
container will not only help you save
money, it will also help you save the planet.
TAKE CARE OF YOUR
Do not uproot plants or get too close to wild
animals when travelling through a natural reserve.
Alternately, when visiting archaeological sites,
avoid damaging or leaning against walls.
Give back to the destination with
gratitude. Participate in volunteer
activities and discover the local
culture in a different way.
Opt to ride a bicycle or walk when traversing short
distances. Travelling by train produces less
contamination than travelling by bus, and if you have
to fly, chose direct flights in order to lessen your
Plan your sustainable trip during the low
season to reduce the tourism impact (and
save money). Search out conscience
businesses, eco-friendly hotels and
restaurants that work with local products.
REUSE AND RECYCLE
Do you have maps you will no longer need?
Return them, or leave them at the hotel so
other tourists can reuse them. If you go
shopping, take a cloth bag with you.
RESPECT THE CULTURE
Part of sustainable tourism is aiming for the least
amount of impact on the communities and cities you
visit. Every destination has its customs and
traditions. Respect and consider these when
planning your trip.
FOLLOW THE RULES
The rules are established to protect the
patrimony. Stay on the paths, avoid using a
camera with flash when asked to, and keep
quiet when walking through nature in
order to avoid startling the animals.
Buy handicrafts made by communities rather
than imported goods, and take the time to
visit a local market to check out regional
produce. Act sustainably and eat healthily.
RESEARCH THE COMPANIES
YOU TRAVEL WITH
Contract tours run by legal agencies that work to protect
national heritage and that treat their employees and
clients well. Take their certifications and any actions of
social responsibility into account.
THE PRESIDENT OF THE LIMATOURS FOUNDATION TELLS US ABOUT THE
PLAN WALLATA, A SOCIAL INITIATIVE COMMITTED TO THE SUSTAINABLE
DEVELOPMENT OF OLLANTAYTAMBO THROUGH THE MAXIMISATION OF
THE TOWN’S NATURAL AND ARCHAEOLOGICAL RESOURCES.
When touring the cities of Lima, Cusco, or Arequipa, it is not
unusual to encounter groups of visitors charmed by the rich
plethora of attractions each location has to offer. According
to Lima’s Chamber of Commerce, Peru’s receptive tourism
generated 4,573 million dollars last year alone. This impressive
amount of income reflects the importance of the travel
industry for the country.
With tourism accounting for 3.3% of Peru’s Gross Domestic
Product, it should be expected the industry’s impact on local
communities to be a positive one. This concept, however, is
not a reality for some of the towns and villages that do not
currently benefit from the growing number of foreigners
who make their way through their localities. The town of
one of the
Ollantaytambo, one of the main points of interest in the heart
of Cusco’s Sacred Valley, is one of these destinations.
In response to this predicament, the Turismo Cuida Civil
Association created Plan Wallata as a means to offer the
people of Ollantaytambo and its annexes the tools needed for
them to become agents of their own development while taking
advantage of their ancestral knowledge and monumental
We spoke with Maria Rosa Arrarte, president of the LimaTours
Foundation - founding partner of Turismo Cuida - about this
important project that you, as our client, can be a part of.
project to be
What does the Plan Wallata consist of?
Maria Rosa Arrarte: Plan Wallata was born from a
desire to achieve a real, profound, and transversal
change to protect and strengthen Ollantaytambo
as a “Living Inca Town.” It is a five-year sustainable
development plan (2016 – 2021), with a strategically
formulated guideline to intervene, accompany, and
manage tourism in a participatory way, with a focus on
territory, inclusion, sustainability, and responsibility.
What potential did you see in the town?
Maria Rosa Arrarte: We chose to work with
Ollantaytambo because it is the only remaining living
Inca town in Peru, and it is at risk. It holds important
historical and cultural wealth, yet these things remain
relatively unknown. The town is generally considered
a place to pass through on one’s way to other sites,
despite having so much to offer as a destination with
immense touristic value.
The important thing is to achieve constant, coordinated,
and productive work amongst all players – the
authorities involved, the public institutions, the private
businesses, and the community – and to weave together
the objectives we have in common.
What other entities are you working on this plan with?
Maria Rosa Arrarte: The project was created as the
first foreign ally of Tourism Cares, one of the leading
associations for social responsibility, comprised of
the main American tourism businesses. They were
our “wings” to start this innovative business model,
and they continue to be our mentors and important
patrons. We work with the members of the MINCETUR
(Ministry of External Commerce and Tourism) Innovative
Tourism Board, with the authorities in the Municipality
of Ollantaytambo, and with the Ministry of Production’s
Board of General Corporate Development. Coordinated
labour is essential when attempting to optimise time
looks to amplify
What stage is Plan Wallata currently in?
Maria Rosa Arrarte: It is in the implementation phase,
advancing under the care of very professional project
directors with whom we have developed a detailed plan
of action. To date, we have fortified the work abilities of
the members of surrounding high-Andean communities
in order to assure their insertion into the area’s economic
chain; we have recuperated and renovated a property
that will be converted into an intercultural space, among
The Inca urban
design can still
be found in
and resources. Some organisations like SPI, Ceso Saco,
and Toulouse Lautrec, have also joined in this initiative,
providing their ample experience. We feel tremendously
honoured to have not only received collaboration from
Ayuda en Accion – a leading Spanish organisation that
has maintained its presence in Peru for over 15 years,
but also, to be in the midst of closing a collaborative
contract with UNESCO.
Have there been any changes in the work,
following the passing of Carlos Alberto?
Maria Rosa Arrarte: Carlos Alberto was the visionary
founder, the motor, and the locomotive behind Turismo
Cuida and Plan Wallata. Fortunately, there has always
one of the
ACCORDING TO THE MINISTRY
OF COMMERCE AND TOURISM,
COMMUNITY-BASED TOURISM IS ANY
ACTIVITY THAT TAKES PLACE IN A RURAL
SETTING WITH THE PARTICIPATION
OF THE LOCAL POPULATION AND THE
PROMOTION OF LOCAL CULTURE,
ORGANISED TO THE BENEFIT OF SAID
been active participation from a board of wonderful
professionals from the tourism sector, as well as a local
Board of Directors made up of authorities, business
people, and members of Ollantaytambo’s civil society.
Carlos Alberto broke ground, he established solid
heart and soul
of Turismo Cuida
and Plan Wallata.
Tourists are treated as
part of the community
and learn about
pillars, and he motivated people to commit. Today, the
Turismo Cuida Directive Council – under the presidency
of Enrique Quiñones, and managed by Marlene Espinoza,
who has worked as Carlos Alberto’s right hand in all of
LimaTours’ social responsibility initiatives – continues to
work according to the plans and designs he left, and we
are obtaining the results we hoped for.
Community-Based Tourism can be a valuable tool
for local communities. What problems do you
think it can help resolve?
Maria Rosa Arrarte: Community-Based Tourism is
a virtuous system as it not only serves to protect the
culture, heritage, and traditions of a given town, but it
also helps to make it sustainable. In Ollantaytambo’s
case, of the towns 11,151 inhabitants, only 3,203 of them
are economically active. Furthermore, it allows for many
more local women to become a part of the economic
chain, which subsequently brings with it multifaceted
personal development factors.
Why does LimaTours support sustainable tourism
projects like that of Huilloc and Plan Wallata?
Maria Rosa Arrarte: LimaTours has had a strong social
conscience since its establishment in 1956. Our founder,
Eduardo R. Arrarte, always believed that Peru was
probably the wealthiest country in the world and that we
have the responsibility of caring for it and its people, and
actively contributing to its development.
Some of the initiatives over the years include: donating
bicycles and motorcycles to Maria Reiche when she was
studying the Nasca Lines; being the first in our sector to
value the importance of Doctor Ruth Shady’s work as she
uncovered the ancient city of Caral; helping communities
of artisans organize themselves and display their work
in ways to promote successful sales, and succeeding in
having Lima named a World Heritage Site by UNESCO – a
goal spearheaded by the founder of LimaTours, which
he achieved in only 3 years, a record time. This particular
case is also considered unique by UNESCO itself, as it is
the only city that achieved recognition through a nonprofit
organisation rather than through the state.
Huilloc is another marvellous success story for us, since
the local families of this beautiful community are currently
entirely self-sustaining, and all major problems we initially
encountered relating to health, nutrition, education, and
extreme poverty have improved. It was specifically this
positive experience that encouraged Carlos Alberto to
start thinking about achieving similar things in the town
of Ollantaytambo. So that is where we are headed. We
are inspired by his humble and altruistic example, his love
for Peru, and his all-encompassing greatness as a human
being. The LimaTours Foundation and Turismo Cuida will
continue to keep his legacy alive, always.
Caral was one of the many projects
supported by the LimaTours Foundation.
HOW CAN YOU
Making a direct donation through its online portal
Buying the children’s stories edited by the LimaTours
Foundation: Machu Picchu, Of Gods and Men;
Caral, Adventures in the Sacred City; Nasca, The
Adventures of Achiq and the Golden Mask.
For those interested, there are
three ways to contribute to this
Making an automatic donation of five to ten dollars
per person – or another specified amount – when
booking your reservations with LimaTours.
Both the LimaTours Foundation and Turismo Cuida are
donation-based entities; thus, they emit the corresponding
certificates and follow strict revisions.
PERU NEEDS GOOD
EXAMPLES AND BEST
PRACTICES FOR ITS
PROGRESS AND WELFARE
Message for the launch of the Plan Wallata
by Carlos Alberto Arrarte, president of
Turismo Cuida and LimaTours. March 2017
Good morning to everybody,
Ollantaytambo has the right and the opportunity
to benefit more and better from tourism. The Plan
Wallata seeks that the 12,000 inhabitants that live in
the district, in the town, the three basins and the valley
floor, achieve to improve their quality of life through
better management of tourism, that integrates all the
interested actors, in the community, the public sector
and the private sector. A tourism ‘minka’, which benefits
the population of Ollantaytambo.
The world needs more Ollantaytambo. The Plan Wallata
seeks that the 2 million national and foreign tourists who
visit and/or transit the district annually, also improve
their lives by learning and sharing with the community
its authenticity, its wisdom, its spirituality, its simplicity,
its peace, its communion with nature, its creativity, its
millenary culture. An ‘ayni’ of tourism. A happy and
virtuous barter between the economic value of tourists
and the human value of the people from Ollantaytambo.
his decided personal leadership and his vocation of civil
service for the benefit of Ollantaytambo, and for allowing
us to be part of this great initiative: the Plan Wallata.
Peru needs good examples and best practices for
its progress and welfare. The Plan Wallata seeks to
be a model of teamwork: community, local, regional
and national governments, and private enterprise,
collaborating to achieve an inclusive, sustainable and
responsible development. Ollantaytambo was a ‘tanka’
in the Tahuantinsuyo, connection point between
Cusco and the Antisuyo, it is now a place of union and
exchange between the Andean world and visitors from
outside. It can also be a lever, a new ‘tanka’ between
the disarticulated Peru of today and a more united and
united Peru tomorrow.
On behalf of the Turismo Cuida Civil Association
and its members, I want to thank the community,
its representative associations, the colleagues of
MINCETUR, the excellent team of city councillors and
officials. In particular to the Mayor Elvis Flores Farfan, for
WHAT ARE THE FOUR WORK
The management and development of
products that allow local artisans and
farmers to properly value their merchandise,
and sell it at a fair price.
The urban reconditioning through improved
access routes into the town, better
signage, beautification of the streets, and
The strengthening of the Municipal
management, and establishing unions in
favour of fortifying the relationship between
public and state-run entities.
The commercial articulation and promotion
of Ollantaytambo as a destination with
proper visitor orientation, the development
of multimedia tools, and the implementation
of social tourism programs within the town.
HUILLOC, SOUL AND TRADITION FOR THE WORLD
SOUL AND TRADITION FOR THE WORLD
HUILLOC TAKES ITS
THE BENEFIT OF ITS
OUT HAND IN HAND
AN EXAMPLE OF
Some of the
of the Huilloc
by the LimaTours
HUILLOC, SOUL AND TRADITION FOR THE WORLD
There are villages in the Andes where everything seems
to have stalled in time, where every morning is like a
dawn in the past. The rising sun marks the beginning of
the daily chores; the soil is waiting for the agricultural
men, the schools are waiting for children to learn
their daily lesson and the every-day housework to be
performed by women.
That is the way life passes in Huilloc, a community in the
district of Ollantaytambo in Cusco. However, there is
something special that makes this little village shine with
its own ray of light and is that the way people live now
is as their ancestors did in the past. The ancient Incan
traditions have remained alive throughout the centuries.
Quechua is the sole language spoken by individuals in
the streets, their colourful costumes and clothes and the
distribution of chores follow the old rules and tradition.
All this invaluable heritage became an opportunity for
the development of the community. However, owing to
the lack of education, the isolation and the difficulties
affecting their quality of life, this potential was an
obstacle and it worked against them. How can they turn
this disadvantage into a benefit?
A DOOR IS OPENED
Previously, the main financial activity of the families in
Huilloc was working as porters supporting the trekkers
at the Inca Trail, where only men could participate. In
2008, LimaTours got in contact with this group of men,
and through its Foundation – the institution in charge
of activities of social responsibility— started to carry out
several projects to resolve a lack of necessities for the
Porters on the Inca Trail,
the main economic activity
for many members of
Andean towns of Cusco.
“Thanks to this approach, we began to work together
developing projects that could generate additional
income for the families through the opportunity of
The project has led to the empowerment of
women in the community.
living culture is one of
its main attractions.
between man and
nature is a key factor of
life in the Andes.
showing its traditions to the world”, says Marlene
Espinoza, Executive Director of LimaTours Foundation.
When the pilot plan was ready in September 2012, the
activities began with the participation of 30 families after
following an approved selection by the Foundation and
the local authorities.
“An invitation for families was launched, indicating that
some visible changes had to be carried out in order
to participate. These changes would benefit their ways
of life, such as the cleaning of the streets and the
reorganisation of their dwellings. Each action had a
deadline and following an evaluation, the families that
obtained highest results would be selected”, explains
Espinoza. Even if only one group was selected for the
Six years later, there are 32 families involved in this
project that not only has benefited them financially but
has also made them proud of their heritage locally. This
has had an impact on improving services for the visitors.
to better and
secure the health
of the town’s youth.
program, the final aim was to improve the quality of
life for all the inhabitants of Huilloc. In order to secure
this, it was established that of the sale of each activity, a
percentage would go to the community fund managed
by the members of the assembly.
SOME CLIENTS OF LIMATOURS HAVE
SPONSORED THE COMMUNITY OF
HUILLOC BY MAKING DONATIONS
TO FIT COOKERS IN KITCHENS AND
ALSO FOR THE PRODUCTION OF
INFORMATION PANELS IN THE VILLAGE.
Visitors can participate and
assist in the local daily labours.
THE BIG WINNERS OF
with improved hygienic services, improved
kitchens, furniture for lodging environment, etc.
trained in gastronomy, housekeeping,
ornamentation, reforestation, leadership
and tourism services.
BENEFITED TO YEAR
with donations of school supplies,
educational material, school divers, etc.
in the period 2015 - 2018
CHILDREN HAVE HAD THE
OPPORTUNITY TO TRAVEL
thanks to the support of LimaTours to places like
Machu Picchu, Puno, Trujillo, Chiclayo and Lima.
PEOPLE WITH SUPERIOR STUDIES
in careers such as business administration,
tourism and hospitality, nursing, agricultural
production, accounting, etc.
What are the factors that motivate the Huilloc community to
participate in this initiative?
Make their culture and traditions known to visitors.
Protect their ancestral customs.
Access the training.
Improve their income.
Receive recognition from the community.
HUILLOC, SOUL AND TRADITION FOR THE WORLD
visitors”, reflects Espinoza. Radical change has been seen
as the men can now remain in the community together
with their wives to support and help with whatever is
The mystical aspects
of life in the Andes are
THE BIG CHANGE
The successful implementation of a plan of this kind in
a community brings different changes in all senses. The
greatest, however, are not accountable or measured
physically, these are within each person´s mind and the
way of perceiving the external world.
People in Huilloc are the leaders of their development.
Big decisions are undertaken by the inhabitants who
were capable of sustaining the project over time
and re-evaluating their cultural essence. LimaTours
is happy to keep supporting them by strengthening
the organisational work, offering them a coordinator
that collates and records the information relating
to passengers and reservations. Likewise, they are
night with host
families in the
One of the most significant changes was the empowering
to women. “They are now perceived as agents of change
and providers of resources equal as their husbands. In
the beginning, they were shy and would not look you in
the eye; nowadays, they participate actively, give their
opinion and are always smiling and interacting with
the intermediaries between the community and the
state authorities in charge of providing training and
opportunities for exhibitions at national or international
Experiential tourism is a wonderful
alternative to traditional excursions.
The Andean Culture is rich and inspiring, and rural tourism
is an excellent opportunity to showcase it to the world. “In
Huilloc, they felt like bystanders. Now they feel very proud
of this opportunity and recognition. If this example is
replicated, we could achieve a great development in other
communities”, finishes Espinoza. It is going back in time,
but with a great vision for the future.
JOURNALIST IN TRIPS AND TALES
Visiting the community of Huilloc was definitely one of the most rewarding
experiences we had as a family when travelling in Peru.
To be able to be part of their life for one day is unique. The whole community
welcomed us with flowers and clothes. We participated in the making of the
“pachamanca” or earth pot having the food cooked underground which we later
We learnt about their ancestral weaving techniques as well as the natural
colouring of the wool. Seeing how it’s done and listening to their stories makes
you realize and appreciate the important heritage of the Andean culture.
In such surroundings, we enjoyed the wonderful weather outdoors and the kids
couldn’t stop playing together with the children of Huilloc. Even without speaking
a common language, they managed to communicate with each other, beautifully.
For us coming from Dubai, having the opportunity to be involved in such a way
in another environment was very special. We travel to widen the perspective of
our children and our own from experiences like this. At the end of the day going
back to Cusco city, the kids asked to go back next time we come to Peru, so we
felt it was a mission accomplished.
HUILLOC, SOUL AND TRADITION FOR THE WORLD
LIVE THE LIFE IN HUILLOC BY
PARTICIPATING IN ANY OF THE ACTIVITIES
THAT WE OFFER.
Learn about the ancient knitting techniques in Huilloc.
With the aid of an interpreter, you may watch how
women use special tools to create beautiful garments
with typical designs, and you may also participate in this
work under their supervision.
Become a chasqui or postman of the real Inca Empire
participating in this activity. Receive the quipu or sacred
message and start your walking journey from Huilloc to
the archaeological site of Aya Urqu. The pututu will be
blown to announce your arrival together with the tapunay,
the authority that will accompany you in this route, and
you will be received by the amauta or interpreter.
Learn about the daily routine of the inhabitants in
Huilloc. Dressed up with their typical garments such
as ponchos and blankets, men set off to work in the
land using traditional tools and women stay at home
to cook the products that they bring back from their
harvest. After being part of this living experience, enjoy
a celebration where local food is served followed by
local music and dance.
Share an intercultural experience with children and
their parents at the local school. Have a chat over the
difference of upbringings and their view towards nature
and reciprocity within their community. Mingle with the
children and learn about their clothing garments and
their local food.
Participate in a mystical experience of the Andean world
where the Mother Earth and other deities known as Apus,
are thanked in a ritual ceremony. You will learn about the
close connection between nature and the spiritual ambit
of the community, using coca leaves as offerings in the
stone altars at the bottom of the mountains. Feel that
close and special relationship with the ´Pachamama.´
Since ancient Inca times, the collective work or ´minka´
was an essential pillar of the way of life. Be part of the
labour work of the members of the families, like painting
the schools, planting trees, fixing furniture or others and
generally support the community centre. Activities end
with a farewell with music and dance to thank you for
Tourism is an activity that one way or another will impact on communities as well as
on nature. In LimaTours, we try to reduce this footprint to the minimum. Get to know
more about our commitment to our country and the planet.
WHY DO WE CARE
The Qhapaq Ñan expedition seeks to create
consciousness on the importance and conservation
of the Inca’s road system, promoting the
development of the rural communities nearby by
creating an adventure tourism program.
Since its establishment, LimaTours has been
committed to implementing social initiatives related
to tourism. Our founder, Eduardo R. Arrarte, held that
tourism should benefit the communities that were
involved in some way as a recompense for their
contribution to the industry.
Following this motivation, LimaTours collaborated in
the realization of projects such as:
The nomination of Lima’s Historical Center
as World Heritage by UNESCO
The investigation of the Nasca Lines
The investigation of the Caral
Certifies the ability and effectiveness of
our Quality Management System, which is
reflected in the design and management
of our touristic services.
Regulates the health and safety conditions
of the company. It certifies the management
of risks to avoid accidents and ensures the
wellbeing of the employees.
The construction of the infrastructure for places like
Tambo Colorado in Paracas and Pueblo Nuevo in Chincha
Secures the minimum health and environmentally friendly
conditions at the place of work. It controls topics such as forced
child labour, remuneration, working hours, discrimination, etc.
WE HAVE A RAINFOREST
We were certified first in 2016 and
renewed our certification in 2018.
The Rainforest Alliance is an NGO that supports the
conservation of biodiversity and secures a sustainable
way of living based on the agricultural working of the
land, commercial practices and customer behaviour.
It is essential for us to have a full commitment
to sustainability and the environment, which
are the pillars of our operations.
This certificate means that our business practices promote tourism which is
viable in future, as well as ensuring that our suppliers and customers comply
with the same conditions.
WE ARE A ´CARBON
Carbon footprint is the impact that gas
emissions generated by human beings’
activities have on the environment.
Our goal is to plant 10,000 trees
in the Tambopata National Reserve to offset
our carbon footprints till 2020.
of carbon emissions in the world
generated by tourism.
LimaTours Foundation was established in 2008 to
manage the activities related to social responsibility
developed by the company.
Joint work with the community to offer
them an opportunity for sustainable
development using their traditions and
offering experiential tourism activities.
Project seeking to strengthen the people´s cultural
identity in Ollantaytambo, which has been identified
as a unique destination owing to its Inca legacy, and
which will facilitate their economic growth.
TOURISM IN SUPPORT OF PERU’S CULTURAL TREASURES
TOURISM IN SUPPORT OF
ALWAYS THE MOST
IMPORTANT. SO SAYS
THE SLOGAN OF
TURISMO CUIDA, A
CIVIL ASSOCIATION –
OF WHICH LIMATOURS
FORMS PART – THAT
IS COMMITTED TO THE
AND PROTECTION OF
PERU’S NATURAL AND
TOURISM IN SUPPORT OF PERU’S CULTURAL TREASURES
on these magical places. These very reactions are the
visions behind socially responsible and sustainable
While these concepts began to brew during the 1960’s
thanks to an increase in activism and social movements,
it was not until the 1980’s that they were strengthened
and formalised with the appearance of institutions that
were advocated to promote these ideals. Within the
tourism sector, these organisations look to both benefit
those implicated in the industry, as well as protect
the natural and cultural resources precious to each
Kayak and stand
up paddleboard are
two fun, eco-friendly
According to Newton’s famous third law of physics, with
every action, there is a reaction. While this statement
was originally coined to explain physics, it can be used in
many other contexts as well, like tourism.
Tourism Cares, established in 2003 by the National Tour
Association (NTA) and the United States Tour Operators
Association (USTOA), is one of these organisations. Its
mission is to work for the wellbeing of the people and
destinations tourism depends. To achieve this, it brings
For example, the increasingly popular beaches in
Southeast Asia have seen a massive surge in tourists
in the last few years. The local ecosystem of these
beaches, however, is not at all prepared for such an
increase in human traffic. As tourism depends on the
natural surroundings of destinations – as well as local
communities and cultural heritage sites – we are forced
to react in order to avoid generating negative impacts
Social projects provide
alternatives for some of
the more isolated villages.
locals have the
chance to share
together the efforts of many different companies and
agencies that make up the association. In other words,
competing businesses come together to collectively act
as agents for change through social projects like the fund
to help Nepal after it suffered a devastating earthquake
have a sister organisation – a replica of Tourism Cares –
outside of the United States.
Local fauna also
in 2015, or Tourism Cares Jordan, which promotes the
That is how, in 2012, the Turismo Cuida Civil Association
development of local communities through tourism.
came to be, with the participation of nine founding
partners: Aranwa, Belmond, Coltur, Delfín Cruceros
“After years of good results, Tourism Cares decided to
Amazónicos, Inca Rail, Libertador, LimaTours Foundation,
do a global outreach – that is, to replicate its business
Peru Rail and Viajes Pacífico. At that time, Carlos Alberto
model in other countries so that the same work can be
Arrarte – who was president of LimaTours – was chosen
done: that companies in the tourism sector find common
as the president of the association.
goals to work towards using the funds that they generate
with yearly contributions,” explains Marlene Espinoza,
Turismo Cuida’s mission in Peru is to work towards the
executive director of the LimaTours Foundation and
protection, conservation, and promotion of cultural and
manager of Turismo Cuida.
natural heritage, as well as to invest in tourism-related
education. “It doesn’t matter if they compete in the
commercial market, the members act together with the
goal of achieving a transformation,” assures Espinoza.
Tourism Cares selected five countries to participate
in its global outreach. These five candidate countries
were asked to comply with certain conditions that were
to be evaluated by a given date. The results were then
THE LIMATOURS FOUNDATION NOT ONLY
PLAYED AN IMPORTANT PART IN THE
FOUNDATION OF TURISMO CUIDA, BUT
LIMATOURS AS A BUSINESS HAS BEEN A
CONTRIBUTING ASSOCIATE SINCE 2015.
assessed and debated by the organisation’s directors.
After this process, Peru was chosen as the first county to
TOURISM IN SUPPORT OF PERU’S
one of the
HOW IT CONTRIBUTES
In its first year, Turismo Cuida conducted a national
competition, with the goal of finding ideas relating to
the protection of cultural patrimony to finance. After a
careful evaluation, seven proposals were chosen: the
implementation of an Interpretation Centre for Tourists
at the Tipon Archaeological Site (Cusco), the communal
development of the San Jose de Moro population (La
Libertad), the creation of the Museums of Lima app (Lima),
the development of the Sillar Tourism Route (Arequipa),
the improvement of the storage and exhibition spaces
in the El Brujo Archaeological Complex (La Libertad),
the diversification of the tour options in the district of
Andahuaylillas (Cusco), and the detailed improvement of
the kullpis de Rupac (Lima).
One of Turismo Cuida’s most representative projects
to date is ReCusco, a recycling and re-use awareness
campaign that educates locals about how to manage
plastic, electronic, paper, and cardboard waste. Over 70
businesses in Cusco and the Sacred Valley contributed to
the initiative, and thanks to the collective hard work, this
project has generated dozens of jobs and has formalised
recyclers who now benefit from proper training and waste
management. Additionally, participating businesses also
receive certificates validating the weight and amount of
properly managed rubbish they discard, which they then
present to state entities during revisions.
The decorated walls
of the Huaca de la
Luna in La Libertad.
“When you hear about the achievements obtained by
those participating in the plan, you think about all the
opportunities they have to better their efforts and for
their contributions to be recognised. This is what we at
Turismo Cuida want, to be agents for change,” confirms
the Turismo Cuida representative.
THE RECUSCO PROJECT WAS
CONSIDERED AMONG THE 500
BEST IN THE REGION BY THE
LATINOAMERICA VERDE AWARDS,
RUN BY THE LATINOAMERICA
VERDE FOUNDATION, AND HELD
IN GUAYAQUIL IN AUGUST.
ReCusco looks to keep the region clean
while supporting the environment.
OUR OTHER EXCEPTIONAL PERUVIAN EXPERIENCES
BELMOND MIRAFLORES PARK LIMA | BELMOND HOTEL MONASTERIO CUSCO | BELMOND LAS CASITAS COLCA | BELMOND HOTEL RIO SAGRADO SACRED VALLEY
BELMOND SANCTUARY LODGE MACHU PICCHU | BELMOND ANDEAN EXPLORER CUSCO - PUNO - AREQUIPA | BELMOND HIRAM BINGHAM CUSCO - MACHU PICCHU
Reservations: +51 (1) 610 8300 | email: email@example.com
Sustainable tourism is a way for all of us to grow in life.
It provides a practical means to commit ourselves to
protecting the environment and the planet and to
supporting the communities and providing a financial
resource to help them with their development.
Learn about the experiences that we offer which
follow the above goal. Discover our most rooted
culture, open your eyes to nature and fall in love with
it, or sponsor any project that aims to make a social
Because travelling is not only to explore the world,
but to transform it as well.
Discover Pachacamac, the most important sanctuary
and oracle in the coast of Ancient Peru. In the
archaeological site, you will find remains that range
from the ancient Lima Civilization to the Incas, which
can be clearly noted in the construction style and the
impressiveness of their temples and pyramids.
Complete your visit with a close encounter with the local
living culture together with the female handicraft artists of
the Sisan Group. Participate in an embroidery workshop
where you may appreciate their refined work and the
history behind this social entrepreneurship project.
Walk around Callao Monumental, the new arts location
of Lima. This urban project is trying to recover the area
and integrate the neighbourhoods through activities
that will help their development such as artistic training
and work opportunities.
The historic streets of this port are full of colourful
graffiti as dozens of artists present their work in the
refurbished galleries together with a gastronomic tour
for food lovers. Urban art workshops are also offered
for both adults and children.
Get close to the popular art of Cusco and visit the artists’
workshops in the neighbourhood of San Blas. Participate
in two separate activities where you can make and then
decorate your own Pucara Bull, which is one of the most
famous Peruvian handicrafts that represents prosperity,
fertility and attracts good luck.
Learn about the colonial vitreous ceramic and gilding
techniques, which were inherited from Colonial times.
In the end, you may take your own piece with you as a
GIFTS FROM THE
“From the farm to the table” is the motto of Albergue
Ollantaytambo. That is why they own the land where
they cultivate their products which will then be served
at their restaurant and as part of the traditional
This way, they not only keep alive their old Andean
agricultural techniques such as the oxen ploughing
and rotation of crops but also, they protect their soil by
not using chemicals or synthetic fertilisers. It is simply
love to the Pachamama.
VIEWS OF OLLANTAYTAMBO
Participate in a photographic journey to the town of
Ollantaytambo, which boasts a unique setting and
their streets maintain that Inca essence which allows
you to capture spectacular images. End your tour in a
´chicheria´ to learn more about this traditional drink while
appreciating the work of the local artisans.
When carrying out this activity, you will have contributed
to the Wallata Plan, which seeks to bring value
and secure the sustainability of the community of
Ollantaytambo by encouraging its socio-economic and
LEARN IN ORDER
The Posada Amazonas lodge will open the door to
the Amazon Forest, and it is a clear example of how
tourism can work hand in hand with the communities.
This hotel is owned by the Ese Eja natives of this area,
who receive the support of The Rainforest Expeditions
company in their administration. They work as guides
for the visitors, work in the lodge and have decorated
the common areas themselves with their traditional art.
Take a nocturnal walk in the rain forest looking for unique
and impressive species or spend the day alongside the
members of the community, learning about their ancient
culture and experiencing their daily life.
Be part of a series of workshops in the community of
Maras and learn firsthand the essence of their culture.
You can choose from stopping at a local radio to listen
to Quechua news, their mother tongue, or participate
in an evening of huayno music and be motivated by the
energy of the dancers.
Do you have a restless palate? Sit down at the table
with a local family to have dishes that offer you the
warmth of the Andean home. You may also display your
ability in the flower arrangement workshops or making
hats and other handicrafts.
8 DAYS / 7 NIGHTS
LEGACY AND NATURE
Arrival at Lima and transfer to hotel. Enjoy dinner
with a tasting menu in IK, Peruvian contemporary
restaurant, based on a sustainability goal
rendering respect to the earth that provides the
product for the meals.
Walkbout in Pachacamac, an archaeological
site in the outskirts of Lima. Following this visit,
participate in embroidery workshops with the
female artisans of Sisan.
Sede Nacional Qhapaq Ñan
Flight to Cusco. In the afternoon, attend a ´Toritos
de Pucara´ (Pucara Bulls) pottery workshop in
Visit the towns of Chicheros and Maras, where
you will meet a master milliner and will learn
about the traditional techniques of hat making.
Lunch at the Restaurant-School Parquay, that
offers the opportunity of training and income
to the students in the Sacred Valley. Finish your
day with a photographic excursion and visit the
´chicherías´ in Ollaytantambo.
Transfer to the community of Huilloc. Participate
in sustainable tourism activities such as
´Yachaywasi´ or visit the local school. Following a
traditional lunch, observe the textile work of the
women of the community and have dinner with
a local family.
Breakfast at a local family home. Become part
of the community during agricultural tasks or
´Kusiruna´. Head for Ollantaytambo to have lunch
in El Albergue and enjoy their concept meals
´farm to table´not without first visiting their
sustainable orchard. Board the train towards
Full visit to Machu Picchu, the famous Inca citadel
and one of the New Seven Wonders of the World.
Return to Cusco by train.
Transfer to Cusco Airport.
WHY CHOOSE US FOR YOUR
Because we recycle the waste from our box lunch, like
cartons and papers.
Because we don’t use plastics and we offer biodegradable
Because we seek to reduce the use of paper, working with
electronic gadgets and avoiding the printing of tickets.
Because we have alliances with hotels and restaurants that
work on a sustainable concept.
A SOUVENIR THAT WILL
CHANGE A CHILD'S LIFE!
With the support of generous people like you, the local citizens in the community of Huilloc will have access to the resources they need to
improve their lives.
By purchasing this beautiful story book, ‘Nasca, the adventures of Achiq and the golden mask’ you are making an immediate and
important impact on the health, education, and economy of the residents of Huilloc. 100% of the profit from the sale of every single book
helps fund the LimaTours Foundation which supports many projects in the village.