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Hotel & Tourism SMARTreport #40

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INNOVATIONS & TECHNOLOGIES<br />

FCS GLOBAL REACH<br />

With offices around the world,<br />

FCS provides 24/7 support<br />

The reason for hiring hoteliers is twofold:<br />

firstly, to be at the heart of the FCS<br />

innovation, and secondly, to ensure we are<br />

hand-in-hand with the hoteliers as they go<br />

through that transformation.<br />

Successful change management in any<br />

organisation requires complete staff<br />

adoption. Thus it is important for our<br />

clients to feel that we have an in-depth<br />

understanding on how we can best help<br />

them succeed in deploying solutions.<br />

Moreover to best understand how we can<br />

add value to the hotel operations of the<br />

21st century, we need to live and breathe<br />

the hotel operations challenges. Working<br />

with our solutions expands beyond the<br />

scope of implementing technology, it<br />

is changing a lot of the ways the hotel<br />

operates, which is always a challenging<br />

factor on the human side for any hotel<br />

management.<br />

FCS is a very successful business, with<br />

a strong footprint in Asia; how are<br />

you leveraging that success in Western<br />

markets?<br />

Actually, we already have strong presence<br />

in Western markets, and we are further<br />

expanding by opening more offices<br />

around the globe. With our global HQ in<br />

Singapore, we are leveraging the Asian<br />

brands. We have a track record and success<br />

with very prestigious high-end luxury<br />

brands from Asia-Pacific who have helped<br />

us grow in the Western market where they<br />

have expanded. They equally represent a<br />

strong base for the international brands<br />

moving into Asia, which have been very<br />

fast adopters of FCS in the region with our<br />

existing footprint and track record.<br />

The hospitality sector in the Middle East<br />

& Africa region is setting the pace for<br />

innovation, which has generated high<br />

demand for our comprehensive suite of<br />

tools and solutions, thus we opened a new<br />

office and customer service team in Dubai<br />

earlier this year.<br />

An important objective for us is to raise<br />

further awareness of our solutions in the<br />

United States – we aim to gain increased<br />

visibility in the Americas. We have had<br />

some very unique and prestigious recent<br />

wins in the US and we have grown our<br />

operations in the US by opening an<br />

additional office in Washington DC.<br />

How will FCS look to develop its<br />

successful technology platforms<br />

around the globe?<br />

We have 13 sales offices around the world,<br />

and yet we don’t see ourselves as selling<br />

technology. The success of technology<br />

is how people use and adopt it. Good<br />

technology is invisible and the FCS mantra<br />

is innovation at the service of people.<br />

Part of the strategy is in-depth innovation<br />

of the product and to have the handholding<br />

quality of service, not only before, but also<br />

post-deployment. The strategy is also in the<br />

solutions’ footprint – we have expanded<br />

much beyond housekeeping, engineering<br />

and job dispatch. FCS today has laundry,<br />

public space cleaning, and luggage, and<br />

more recently our analytics layer is further<br />

empowering hotelier’s managements.<br />

FCS is an innovative company, what are<br />

its USPs?<br />

What is unique is a combination of large<br />

footprint, solid experience, and constant<br />

reinvestment in research and development.<br />

This is at the heart of FCS go to market,<br />

which goes hand in hand with our<br />

customer intimacy. The hoteliers which<br />

have trusted us for years, appreciate our<br />

agility to grow with their requirements, but<br />

also help them embrace new technologies<br />

and propose innovative solutions to help<br />

achieve their strategies.<br />

Moreover we are an open platform, as such<br />

we can integrate with other innovative<br />

companies on the market, whether IoT or<br />

new service players, our clients appreciate<br />

that openness and flexibility with FCS to<br />

meet their growth strategies.<br />

We offer a business benefit to hotels<br />

around the world<br />

Readers of the <strong>SMARTreport</strong> will find out about<br />

the FCS range of solutions in the next edition.<br />

<strong>SMARTreport</strong> Commercial Content

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