Hotel & Tourism SMARTreport #40
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INNOVATIONS & TECHNOLOGIES<br />
FCS GLOBAL REACH<br />
With offices around the world,<br />
FCS provides 24/7 support<br />
The reason for hiring hoteliers is twofold:<br />
firstly, to be at the heart of the FCS<br />
innovation, and secondly, to ensure we are<br />
hand-in-hand with the hoteliers as they go<br />
through that transformation.<br />
Successful change management in any<br />
organisation requires complete staff<br />
adoption. Thus it is important for our<br />
clients to feel that we have an in-depth<br />
understanding on how we can best help<br />
them succeed in deploying solutions.<br />
Moreover to best understand how we can<br />
add value to the hotel operations of the<br />
21st century, we need to live and breathe<br />
the hotel operations challenges. Working<br />
with our solutions expands beyond the<br />
scope of implementing technology, it<br />
is changing a lot of the ways the hotel<br />
operates, which is always a challenging<br />
factor on the human side for any hotel<br />
management.<br />
FCS is a very successful business, with<br />
a strong footprint in Asia; how are<br />
you leveraging that success in Western<br />
markets?<br />
Actually, we already have strong presence<br />
in Western markets, and we are further<br />
expanding by opening more offices<br />
around the globe. With our global HQ in<br />
Singapore, we are leveraging the Asian<br />
brands. We have a track record and success<br />
with very prestigious high-end luxury<br />
brands from Asia-Pacific who have helped<br />
us grow in the Western market where they<br />
have expanded. They equally represent a<br />
strong base for the international brands<br />
moving into Asia, which have been very<br />
fast adopters of FCS in the region with our<br />
existing footprint and track record.<br />
The hospitality sector in the Middle East<br />
& Africa region is setting the pace for<br />
innovation, which has generated high<br />
demand for our comprehensive suite of<br />
tools and solutions, thus we opened a new<br />
office and customer service team in Dubai<br />
earlier this year.<br />
An important objective for us is to raise<br />
further awareness of our solutions in the<br />
United States – we aim to gain increased<br />
visibility in the Americas. We have had<br />
some very unique and prestigious recent<br />
wins in the US and we have grown our<br />
operations in the US by opening an<br />
additional office in Washington DC.<br />
How will FCS look to develop its<br />
successful technology platforms<br />
around the globe?<br />
We have 13 sales offices around the world,<br />
and yet we don’t see ourselves as selling<br />
technology. The success of technology<br />
is how people use and adopt it. Good<br />
technology is invisible and the FCS mantra<br />
is innovation at the service of people.<br />
Part of the strategy is in-depth innovation<br />
of the product and to have the handholding<br />
quality of service, not only before, but also<br />
post-deployment. The strategy is also in the<br />
solutions’ footprint – we have expanded<br />
much beyond housekeeping, engineering<br />
and job dispatch. FCS today has laundry,<br />
public space cleaning, and luggage, and<br />
more recently our analytics layer is further<br />
empowering hotelier’s managements.<br />
FCS is an innovative company, what are<br />
its USPs?<br />
What is unique is a combination of large<br />
footprint, solid experience, and constant<br />
reinvestment in research and development.<br />
This is at the heart of FCS go to market,<br />
which goes hand in hand with our<br />
customer intimacy. The hoteliers which<br />
have trusted us for years, appreciate our<br />
agility to grow with their requirements, but<br />
also help them embrace new technologies<br />
and propose innovative solutions to help<br />
achieve their strategies.<br />
Moreover we are an open platform, as such<br />
we can integrate with other innovative<br />
companies on the market, whether IoT or<br />
new service players, our clients appreciate<br />
that openness and flexibility with FCS to<br />
meet their growth strategies.<br />
We offer a business benefit to hotels<br />
around the world<br />
Readers of the <strong>SMARTreport</strong> will find out about<br />
the FCS range of solutions in the next edition.<br />
<strong>SMARTreport</strong> Commercial Content