Cph salgsavis_2019_UK

2019
20-23 JUNE
SHOW GARDENS
20.000
VISITORS
150 EXHIBITITORS
EXITING SHOWS AND EVENTS

Dyrk din haveglæde
Inspirational gardens
Presentations
Activities
Workshops
Show gardens
Stands
Garden humour
Sprouting garden joy
2 HAVESELSKABETS CPH GARDEN

Dyrk din haveglæde
A tribute
to gardening
In June 2017, Valbyparken in Copenhagen was converted
into concentrated garden joy. Everybody involved in the
event were interested in creating a wonderful garden
party. Soon we were asked: “When will you repeat the success?”
It was never really a question of whether we would
do it again, merely a question of when.
The answer is here, and we are proud to present:
Haveselskabets Cph Garden
20th to 23rd of June 2019
Cph Garden is an exhibition created to pay tribute to
life in and around the garden and to share and cultivate
garden joy.
And you are invited to be part of it again, because Cph
Garden cannot exist without the wonderful stands, the
interesting presentations, the fascinating show gardens,
the diverse inspirational gardens – and the good partners.
If you want to join us again, we will once more be able to
provide all our visitors with a very special experience.
We have asked several visitors, exhibitors, volunteers, partners, designers and lecturers from
Cph Garden 2017 to give us their favourable and critical comments, and we have evaluated
their responses to learn what to repeat and what to improve. One modification is that Cph Garden
2019 will run for only four days from 10am to 6pm. Another modification is the ticket price
which will be DKK 200 per day (DKK 125 for members of Haveselskabet) and a special ticket for
all four days.
The concept is basically the same as in 2017: a garden
show made for garden enthusiasts by garden enthusiasts.
#cphgarden2019
We sincerely hope you will join us again – or
maybe join us for the first time. You will find
much more about our thoughts on Cph Garden
2019 in this brochure, and please feel free
to contact us for any and all questions. We
are always open for new ideas.
Yours sincerely
Charlotte Garby
CEO, Haveselskabet
HAVESELSKABETS CPH GARDEN 3

Gardenparty
8
show gardens
Inspirational
gardens
The eight show gardens are between 50 and 80 square
metres. They are presented by a commercial partner and
are designed and build in a co-operation between a garden
designer and a landscape gardener. The show gardens are
rewarded with gold, silver and bronze, and one show garden
will become “Best in Show”.
12-16 Inspirational gardens. The inspirational gardens are
a chance for selected partners to present their brand and
products, and the guests at Cph Garden 2019 elect the
most beautiful garden. In 2017, the winner was Fællesskabshaven
(The Joint Garden) designed and created by
Champost and TagTomat. Together, they had made an
unorthodox urban garden.
4 HAVESELSKABETS CPH GARDEN

Dyrk din haveglæde
Garden adventures
Aa a visitor, you can already look forward to a four day long garden
party. The ticket price is DKK 200, DKK 125 for members of Haveselskabet.
The ticket will give access to a flood of garden treats – eight
show gardens and their designers, twelve to sixteen smaller inspirational
gardens and an elaborate program of presentations and workshops. You have
to plan your days in advance if you want to experience everything. We will
provide a large ”hotel” for plants and other goods bought at the exhibition,
and we will help with transporting larger goods and plants .
Workshops
Stalls
We have planned an elaborate program for all four days - including exciting presentations
and interesting workshops. In 2017, visitors could experience courses
on fermentation, presentations on tomato growing, workshops on compost,
fertilizers, machines, wickerwork, beautiful garden bouquets and much more.
We have invited a number of chosen
Danish and foreign companies to
present and sell their products. The
stands will be evaluated and rewarded
by both professionals and visitors.
Meet our experts
Specialist societies
Show scene
Come and meet our many experts on
roses, plant diseases, soil, compost
and much more. And meet our landscape
architects who will give good
advice and directions for designing
your garden.
I 2017, Hella Joof from the Danish
TV-programme Hellas Garden and
Charles Dowding from Britain visited
Cph Garden. Charles Dowding talked
about his “no dig” principle in the
kitchen garden. The show scene of
2019 will also present both Danish and
foreign names.
Various garden-related specialist societies
and small special nurseries will join us
to talk about their passions and fields of
interest. In 2017, visitors at Cph Garden
had the opportunity to meet Praktisk
Økologi, Frøsamlerne, Kaktusklubben
and many more.
HAVESELSKABETS CPH GARDEN 5

“We’ll be there the next time”
Soil is not just soil. That’s
the talk I want with
people.
of them 45 years or older – but
there’s been a lot of young people
as well.”
“I don’t think I have ever been
at a garden show with so many
people at the same time who are
so interested in gardening. There’s
been a lot of visitors, the location is
good and the facilities at the show
are very good. This means that I’ve
met a lot of happy people – most
“It’s been wonderful to meet a lot of
people interested in gardening. It’s
very easy to establish a contact with
people because they’re interested in
the things you present at the exhibition.
At other exhibitions, there are
often things like arts and crafts, wine
etc., so a lot of people just walk by
your stand. At Cph Garden, you get
What’s in it for you as a company?
“We get the opportunity to tell
about our products, what we can
do and tell our story. To me it’s
important to look people in the eye
and talk to them. A lot of people
don’t know that there are many
kinds of soil, and they don’t know
either, that plants need a good
“lunchbox”. Soil is not just soil.
That’s the talk I want with people.”
Søren Goul, Managing Director
at Champost. Champost was the
partner at an inspirational garden
presented together with TagTomat.
We will be there the
next time.
the experience that everybody wants
to have a look.”
What’s in it for you as a company?
“We get the opportunity to show what
we can do: at our nursery, we produce
our own plants, and we employ a lot
of trained gardeners, so we’re able to
help our customers. We are also very
satisfied with our sales here. It’s hard
to predict how many plants people
want, but if you take a look around the
exhibition, it looks like the visitors are
keen to buy. I can only say, that we’ll
be there at the next Cph Garden.”
Hans-Jørgen Køppen, joint owner at
the garden centre Thymes Planteskole.
Thymes Planteskole had a big stand at
Cph Garden 2017.
You can feel the interest
the minute you meet the
visitors.
“It’s been fantastic being here.
The visitors are 100 per cent
interested in gardening, so there’s
a match between them and
the exhibited items. To us it’s
a unique opportunity to reach
our target group, and you can
feel the interest the minute you
meet the visitors. They obviously
think it’s a great event.”
What’s in it for you as a company?
“We’ve made a lot of new
contacts, and we’ve talked
with many of the other exhibitors.
Danish television stations
covering Cph Garden have
been here, and this has given us
good coverage during our time
here”
Katrine Koustrup Søborg, joint
owner of the publishing firm
Koustrup & Co. Koustrup & Co.
had a stand and many of their
authors participated in our
workshops.
6 HAVESELSKABETS CPH GARDEN

It’s like Chelsea Flower
Show in Denmark.
“It’s really been a good experience.
I’m overwhelmed to be here
because everybody has put a great
effort into everything. Everywhere,
the quality is very high, and that’s
important – it’s really something
like Chelsea Flower Show in Denmark.
I’m really proud to be part
of it”.
“I’m extremely excited. I’m used to attending
garden exhibitions in Britain,
and this is totally wicked! I’ve even
met a British visitor here who said
that the standards here are at least as
high as on the British garden exhibitions.
So that impression isn’t just
mine – it’s the impression of many of
the visitors I meet here. All you need
to do is visit the tents and stands, and
the energy flows from all the super
What’s in it for you as a company?
”People have been very interested
in our stand, and sales have been
good. We’ve talked a lot to people,
and that’s important to us - to
create a network. At the same
time, we’re here to inspire the
visitors and tell them how beautifully
they can decorate with edible
and organic plants – with bloom,
beautiful pots and centrepieces”.
Lene Tvedegaard, owner of the
nursery Gartneri Toftegaard.
Gartneri Toftegaard shared a stand
with Koustrup & Co., and Lene gave
several talks in the workshops, for
instance on tomatoes.
Cph Garden could
become a leading event
in the future
positive people here. I’ll keep my fingers
crossed and wish that Denmark
really gets this. I’ll do what I can to
make this event a success.”
What’s in it for you as a company?
“I’ve brought willow sculptures and
most of them are sold. We have a
turnover, and that’s nice. Cph Garden
is a place for us to show what we do
for a living and present our products
on the high level we wish to. We
simply havn’t had that opportunity
in Denmark before. Of course, there
are loads of lifestyle exhibitions, but
it’s not the same. This is an exhibition
dedicated to garden enthusiasts, and
Cph Garden could become a leading
event in the future.”
Heinrich Braun, owner of Baugaarden
Living Art. Baugaarden Living Art had
a stand, and Heinrich gave talks on
wickerwork and garden design.
I would call this a
festival for garden nerds.
“The atmosphere has been
very positive. I feel, that all the
people from the garden trade,
who are here, love the initiative.
I would call it a festival
for garden nerds with a cool
event programme, where you
can meet people you know, or
whose books you have read. A
place where garden enthusiasts
can be true nerds.”
What’s in it for you as a company?
“This is perfect for our market
segment, and as a company I
experience that we can be part
of raising the interest, creating
dreams and showing people
what we can do. It’s been really
important for us to help creating
this.”
“Among other things, we’ve
sold some of our show glasshouses,
and we have a nice
talk with people who are interested
in greenhouses or who’ve
bought a greenhouse already.
These talks are good for creating
an interest that we might
pick up on later.”
Nikolaj Stærmose, managing director
at the glass house company
Juliana Drivhuse. Juliana
was the partner on the show
garden “Dream a little dream”,
which won the gold medal, and
had a stand next to the show
garden.
HAVESELSKABETS CPH GARDEN 7

Dyrk din haveglæde
Cph Garden takes place in Ballerup/Copenhagen
Food trucks
Backstage
Scene
Food trucks
Toilet
Bar
Drikke
Arbejdende
værksted
Special
teltet
6 x 10
6 x 14
Arbejdende
værksted
Food truck
10 x 10
Arbejdende
værksted
6 x 15
Food
truck
Haveselskabet
Udstillerområde/
backstage
Tale
teltet
Toilet
Plante &
lager hotel
6 x 18
Show garden
INDGANG
Inspirational garden, 4 x 4 m
Pagoda tent, 6 x 6 m
Pagoda tent, 5 x 5 m
Tent stand , 3 x 6 m
Tent stand , 3 x 3 m
Haveselskabet’s stand
8 HAVESELSKABETS CPH GARDEN

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Cph Garden is an
exhibition on life in and
around the garden.
Before an agreement
is signed, all interested parties
will be evaluated to determine
if they and/or their products
are relevant to the visitors.
Meet an audience ready to buy
Would you like
to join us?
There are many ways to participate in Cph Garden and get to
talk to an intereted deep-pocketed audience from all over the
country - ready to buy.
STAND
Reserve a stand. The size and price will be agreed upon later. All
stands are mentioned in our Cph Garden-paper. You can only reserve
a stand if your products are related to life in and around the garden.
SHOW GARDEN PARTNER
Be the company to present a show garden and obtain a number of
commercial advantages, including tickets, VIP-admission, the possibility
to make a special event with the garden designer, and maybe
even the chance to present some of your products in the show garden.
Partners can take ownership of the show garden’s rating and use it for
marketing purposes. Furthermore, a partner gets a stand. A partner
can be part of the garden industry (or of another industry) and through
Cph Garden get a unique access to an interesting audience.
PARTNER OF AN INSPIRATIONAL GARDEN
Present a garden with your own products and brands and get a stand.
The visitors at the exhibition will choose the best inspirational
garden. Partners must be related to the garden industry.
SPECIAL SOCIETIES/SPECIAL NURSERIES
Der kommer et specielt område, der kan rumme små
specialplanteskoler og -foreninger, så Cph Garden viser hele
bredden af havelivet.
TALKS
Are you eager to tell other people about your passion or the
characteristics of a specific product, this could be part of the comprehensive
programme of activities.
HAVESELSKABETS CPH GARDEN 9

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Many opportunities
T
here are many opportunities and no bad locations.
There will be areas for tent stands, areas for invited
participants (for example special societies), a tent
for smaller nurseries and large commercial areas with
extended opportunities. A few, selected stands will have
the opportunity to create a small garden in front of their
stand. The settings cannot be much better.
Gold, silver and stars for the stands
A selected trade jury will assess the stands and select a
gold and a silver medalist. Furthermore, the stands will be
given zero to five stars.
PRICE EXAMPLES FOR PARTNERSHIPS
• Showgarden partner:
DKK 100.000 including a stand. Further
details will be individually arranged.
• Inspirational garden partner:
DKK 30.000 including a stand. Location,
name and contents will be individually
agreed upon.
• Event partnership: DKK 50.000 including
a stand. Contents and terms will be individually
agreed upon.
PRICE EXAMPLES FOR STANDS
• Covered stand, 3 x 3 metres: DKK 10.000.
• Covered stand, 3 x 6 metres: DKK 15.000.
• Single tent stand, 5 x 5 metres: DKK 17.000.
• Single tent stand, 6 x 6 metres: DKK 23.000.
• Tent stand, 3 x 3 metres: DKK 4.000.
• Tent stand, 3 x 6 metres: DKK 7.000.
• Stand without a tent: by appointment.
• Table stand in the societies’ tent: only by
appointment.
The stand prices include insurance, the rental of a tent and the
mounting and dismounting of the tent. The price does not include
a floor and the electricity used. All prices are exclusive of VAT.
All prices are exclusive of VAT.
10 HAVESELSKABETS CPH GARDEN

90 %
of the visitors will visit
Cph Garden again*
Happy visitors
and happy exhibitors
*Resultat fra undersøgelse via email til gæster, udstillere og frivillige.
We’ve asked exhibitors, visitors, speakers, volunteers, partners and
designers about their experience at Cph Garden 2017. 100 per cent
of the exhibitors would recommend others to participate, and that
makes us very proud. So does the fact that 67 per cent of the visitors said that
Cph Garden fulfilled their expectations to a very high degree.
It was a very good festival! I sold more than I’d
expected, and because of the busyness, I hardly left
my tent to see some of all the exciting things that were
going on. But I will be there again the next time! So pat
your own backs – I think you are cool!
An anonymous exhibitor said
When exhibitors are happy, the organizers are happy. We have taken in the
favourable and critical comments and are ready to take even better care of
the exhibitors and partners (and visitors?) in 2019. Haveselskabet can only
carry through this arrangement if the garden trade and the many volunteeres,
who made our event in Valbyparken work, will support us in having
a garden party. Fortunately, 88 per cent of the volunteers want to be part
of Cph Garden 2019, so we promise you to repeat the 2017 success of free
coffee and bread for breakfast for all exhibitors. Furthermore, we will
establish a closed eating area for exhibitors and employees, and we are
working on improving the logistics.
94 %
of the exhibitors
reported back that the
profit was in line with
their expectations*
HAVESELSKABETS CPH GARDEN 11

Inspirations from
Cph Garden 2017
We embrace good
ideas for partnerships
and other initiatives.
Tina Thorsby from Havens Kunst (Art of the Garden) has the sales agency
of Haddonstone’s beautiful garden ornaments, and together they had created
a fine inspirational garden named De 4 elementer (The four elements).
The adventure park Universe from Southern Jutland was partner of the
show garden Den blomstrende have (The Flowering Garden) by Lise Bollhorn
og Erik Dal. From the autumn of 2018, the show garden can be seen in the
science park Universe at Als. The park is a large garden – and at the Cph
Garden Award 2017, Universe were lucky to be entitled ‘Garden Experience of
the year’.
Stig Lauritsen from Paradehuset – the Orangerie at Gisselfeld Castle – made the talk
Garden Gossip. He and Greg Corbett had created the inspirational garden Havens
catwalk (The Catwalk of the garden).
12 HAVESELSKABETS CPH GARDEN

Dyrk din haveglæde
In 2017, Cph Garden was presented in collaboration with Silvan. Together with the Danish tv station TV 2 they also presented The Viewers’ Dream Garden, one of the
eight show gardens. Silvan had a large, impressive stand and a lot of exposure on all marketing material.
Happy gold medalists A very proud
design team from the show garden
Dream a little dream. The team was
awarded the gold medal together with
Juliana Drivhuse, Nybo Planteskole,
Tomas Byg and Thomsens Anlæg.
Gudrun Sjödén sponsored the innovative fashion show created by the Fashion Design
Academy. Young, sprouting designers showed their version of future garden fashion.
Gudrun Sjödén had a few presentations also shown to HRH The Crown Princess.
Botanic Couture and beautiful photos Photographer Ann Malmgren gave
“foto walks” and graded photos in an amateur photo exhibition.
Photographer Stine Heilmann and flower artist Annette von Einem had
created the exhibition Botanic Couture, developed in co-operation with Ro’s
Torv-shoppingcenter.
HAVESELSKABETS CPH GARDEN 13

Dyrk din haveglæde
20.000 visitors do not
come at their own accord
Haveselskabet has already begun promoting Cph Garden 2019.
I
to begin with, we talk to our many local volunteer board members. All 750 of
them are passionate garden enthusiasts with established networks.
In 2019, you will see massive marketing in Danish newspapers, lifestyle magazines
and on TV. Furthermore, we will prioritize an extensive press work to tell
the fact, that Cph Garden is a real garden show.
Through our magazine ’Haven’, we will introduce Cph Garden 2019 to our more
than 30.000 members, and we will further present the event on all our other
platforms.
In Haveselskabet, we will do our best to live up to the visitors’ expectations, and
therefore we will see to it that all events have a professional anchorage to the garden,
that the stands have been carefully chosen among Danish and foreign players
within the trade and that the technical performance is satisfying.
OUR NAME BINDS US TO PERFORM, AND WE PROMISE TO DELIVER
This is why we charge DKK 200 per ticket, only DKK 125 for members of Haveselskabet.
On our opening day, all visitors will receive a goodie bag.
14 HAVESELSKABETS CPH GARDEN

Dyrk din haveglæde
Event
organizers
Cph Garden is introduced by haveselskabet, a national non-profit organisation
for garden owners, organisations and companies with an
interest in gardening.
Haveselskabet was established in 1830. Since 1900, we have published the
magazine ’Haven’ for members only. The magazine is well known for its high
professional level and for inspiring all types of garden owners.
Cph Garden will be carried through in co-operation with a team of external
experts within each their field. Haveselskabet knows about plants and gardens.
The experts know how to build a festival from scratch, how to organize
good food areas and toilets, how to sell stands, take care of press work and
many other things.
Read more on: haveselskabet.dk/cphgarden.
MAIN PARTNER
Cph Garden 2019 is presented in co-operation with a main partner
who will be mentioned in all marketing material, and as an active part
of our marketing of Cph Garden. A possible main partnership will be
agreed upon with Haveselskabet directly.

If life is nothing more than a passage,
let's at least sow flowers along it.
Michel de Montaigne (1533-1592)
For more
information:
haveselskabet.dk/
cphgarden
Additional information
CHARLOTTE GARBY
CEO
Tel.: +45 45 93 60 00
Email:
cg@haveselskabet.dk
BENTE ENERT
Head of PR
Tel.: +45 45 27 11 11
Email:
be@haveselskabet.dk
SHOWGARDENS
LOUISE MØLLER
Horticulturel advisor
Tel.: +45 45 27 11 19
Email: lm@haveselskabet.dk
SALES & SPONSORSHIP
KRISTINA LANGBERG
Tel.: +45 25 97 44 50
Email: kl@haveselskabet.dk
Kristina is employed by
FrontMedia but work for
Haveselskabet on this project.
LECTURES & WORKSHOP
ANJA BARFOD
Horticulturel advisor
Tel.: +45 45 27 11 10
Email:
ab@haveselskabet.dk
TECHNICAL COORDINATION
MORTEN ENGMARK
Tel.: +45 21 75 81 11
Email: cphgarden
@haveselskabet.dk
Morten is employed by CR8
but works for Haveselskabet
on the project.