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news production. Students also upload pictures of events, sports, clubs, and<br />

assemblies.<br />

I love <strong>Instagram</strong> and think every publication should be using it because<br />

it is yet another way to connect to your readers — and people love pictures.<br />

Ethan Dayton, editor, Fossil Ridge High School, Etched In Stone<br />

We use <strong>Instagram</strong> every now and then, almost as a meta-journalism utility<br />

to show the outside world what it is like in the newsroom.<br />

Matt Stamey, staff photographer, the Gainesville (Fla.) Sun<br />

It is important to keep <strong>Instagram</strong> separate <strong>from</strong> editorial work. <strong>Instagram</strong><br />

is a fun way to connect with younger readers. I just use it for fun. None of<br />

the photos are published in the paper or on the site. It is another way to connect<br />

with readers. I’ll put a link to a gallery or something like that to get them<br />

back to the paper somehow. My boss is totally against using it for the paper<br />

and wants to keep it on the social media side only.<br />

Sarah Nichols, MJE, adviser, Whitney High School (Rocklin, Calif.)<br />

Journalists can use <strong>Instagram</strong> to shoot and post spot news, non-traditional<br />

coverage, multiple perspectives of an event, common hashtags, updates to a<br />

story over time and more. They also can use this tool as a way to invite reader<br />

participation.<br />

<strong>Instagram</strong> photos should appear on <strong>Instagram</strong>, not elsewhere.<br />

Make sure you are clear on your mission. Do not create an account simply<br />

because you can. Talk about what value <strong>Instagram</strong> adds and how to use<br />

<strong>Instagram</strong> differently. Adhere to common guidelines. Treat it with the same<br />

attention to detail required for other publishing methods. While <strong>Instagram</strong><br />

has more of a casual identity and can be fun or envelope-pushing, it is important<br />

to remember that a media organization has its credibility at stake.<br />

Leland Mallet, adviser, Legacy High School (Mansfield, Texas)<br />

I don’t think any professional publication, including scholastic programs,<br />

should depend on <strong>Instagram</strong> for photos. It should be an outlet to reach readers.<br />

Readers feel ownership if they can upload their photos to you. Having a<br />

presence on <strong>Instagram</strong> is important, but it should not be your primary photo<br />

outlet.<br />

Lori Oglesbee, MJE, adviser, McKinney (Texas) High School<br />

Students document their lives through <strong>Instagram</strong> and Twitter. The yearbook<br />

claims to document their lives. It’s a natural marriage of ideas. It’s the<br />

inside piece we’ve always needed.<br />

We love that students can post to us so easily with a format they are<br />

already using. It allows us to tell the story of an event <strong>from</strong> both sides of a<br />

camera.<br />

Hang signs at events to let students know where to post their photos for<br />

inclusion in the yearbook. Teachers even have students take pictures of their<br />

class projects and post them to our <strong>Instagram</strong> account.<br />

ROW 1 Tom Fox, photographer, The Dallas Morning<br />

News. ROW 2 Hillary Kunz, outdoor educator,<br />

YMCA. ROW 3 Viking Sports Magazine, Palo Alto<br />

(Calif.) High School. ROW 4 Will Milne, instuctor,<br />

Denton (Texas) Independent School District.<br />

Michael Hernandez, adviser, Mira Costa High School (Manhattan Beach, Calif.)<br />

The recent change to <strong>Instagram</strong>’s terms of service was scary to me and to<br />

many of my photographer friends. They went back to the old terms of service,<br />

but nothing is for certain. It was originally great as a “Twitter for photos”<br />

and as an opportunity for photojournalism in a social way. It was also a great<br />

learning tool as you could follow those you admire and learn <strong>from</strong> them.<br />

There are alternatives, but <strong>Instagram</strong> is popular and has a lot of users.<br />

We have an <strong>Instagram</strong> account for our media, but since we’re broadcast,<br />

we don’t do a lot of reporting with it. Instead, we use it for behind-the-scenes<br />

shots of our staff as a marketing tool. n<br />

Summer 2013 Communication: Journalism Education Today | a publication of the Journalism Education Association | 5

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