VIA_OUTLETS 2018

jorge.loconsole

AMSTERDAM FRANKFURT GOTHENBURG LISBON MALLORCA OSLO

PORTO PRAGUE SEVILLE WROCLAW ZURICH


OSLO

OSLO FASHION OUTLET

GOTHENBURG

HEDE FASHION OUTLET

BATAVIA STAD FASHION OUTLET AMSTERDAM

ZWEIBRÜCKEN FASHION OUTLET FRANKFURT

WROCLAW WROCLAW FASHION OUTLET

PRAGUE

FASHION ARENA PRAGUE OUTLET

VIA OUTLETS

ZURICH

LANDQUART FASHION OUTLET

THE NEWEST AND FASTEST GROWING OWNER OPERATOR IN EUROPE

PORTO

VILA DO CONDE PORTO FASHION OUTLET

A PORTFOLIO OF 11 PREMIUM FASHION OUTLETS STRATEGICALLY

LOCATED IN EUROPE’S MOST EXCITING DESTINATIONS

LISBON

FREEPORT LISBOA FASHION OUTLET

SEVILLE

PALMA

SEVILLA FASHION OUTLET

MALLORCA FASHION OUTLET

Total GLA 262,777 m 2 Total sales over € 1.1 billion Total footfall 30+ million


PRAGUE

WROCLAW

AMSTERDAM

ZURICH FRANKFURT

OSLO

GOTHENBURG

LISBON

MALLORCA

PORTO

SEVILLE


850+ BRAND PARTNERS

30+ MILLION FOOTFALL

ACNE STUDIOS / ADIDAS / ADOLFO DOMINGUEZ / ARMANI / ARC’TERYX / ASICS

BIMBA Y LOLA / BURBERRY / CALVIN KLEIN / CAROLINA HERRERA / CINQUE

COACH / COLUMBIA / CONVERSE / DESIGUAL / DIESEL / ESCADA / ESPRIT / FALKE

FILIPPA K / FOSSIL / FURLA / GANT / GUESS / GEOX / HACKETT / HALLHUBER

HELLY HANSEN / HOME & COOK / HUGO BOSS / HUNKEMÖLLER / IITTALA / INVICTA

J LINDEBERG / KARL LAGERFELD / K.I.D.S. / KIKO / LACOSTE / LA MARTINA / LA PERLA

LE CREUSET / LEVI’S / LIEBESKIND / LINDT / LLOYD / LUISA CERANO / MAMMUT

MANGO / MARC O’POLO / MAXMARA / MICHAEL KORS / MÖVE / MUSTANG / NAPAPIJRI

NEW BALANCE / NIKE / NIKKIE / NORRØNA / NUDIE JEANS / OAKLEY / ODLO

PANDORA / PEAK PERFORMANCE / PEPE JEANS / PETER KAISER / PETIT BATEAU

POLO RALPH LAUREN / PUMA / PURIFICATION GARCIA / QUIKSILVER / RITUALS

SALOMON / SAMSONITE / SCOTCH & SODA / SIGIKID / SKECHERS / STRELLSON

STRENESSE / SUPERDRY / SUNGLASS HUT / SWAROVSKI / SWATCH / TARA JARMON

THE KOOPLES / THE NORTH FACE / THOMAS SABO / TIMBERLAND / TOM TAILOR

TOMMY HILFIGER / TOUS / TRUSSARDI JEANS / TUMI / UGG / UNDER ARMOUR / VANS

VERSACE / VILLEROY & BOCH / WATCH & SEE / WATCH STATION / WELLENSTEYN

WMF / ZWILLING / … AND MANY MORE


The group tourism team works closely with dedicated tourism

teams in each centre, attracting an estimated 6 million

international guests in 2018

Key services

Direct shopping shuttles from / to city centres / Tourist

Information Centres / On-site tax refund and currency exchange /

VIP Day Pass / Multilingual staff / Lounges / Seasonal tourism

campaigns with global appeal, such as Chinese New Year

Comprehensive tourism programme partnering with airlines,

hotels and tourism boards

Focus on MICE and leisure with key agencies in Middle

East, Asia, Latin America

TOURISM

Tax free sales have increased by more than 80%

over the 3 last years (2015-2017)

VIP LOUNGES


DID YOU KNOW?

Portugal was voted Europe’s leading destination in the 2018 World

Travel Awards

Both Palma (Mallorca) and Amsterdam featured among the top

10 most visited European cities with 8.7 and 7.2 million international visitors

respectively in 2017*

Prague was among the top 10 cities for hosting meetings and conferences

in 2017**

The Polish city of Wroclaw was UNESCO European Capital of Culture 2016

The area of Zweibrücken (Rhineland-Palatine) hosted more than 25 million

overnight stays in 2017***17

Seville was named the world’s number 1 city break destination

in 2018 by Lonely Planet’s Best in Travel

*Source: Mastercard’s 2018 Global Destination Cities Index **Source: ICCA *** Source: *Rheinland-Pfalz Statistisches Landesamt


MARKETING

FOOTFALL

30+ million in 2018

DIGITAL

Fashion Club

highly innovative, one of the leading Loyalty &

Engagement Programmes in the industry

High social reach with our own Facebook

and Instagram channels

Strong focus on geo- and

behavioural targeting in our mobile

and digital marketing

CAMPAIGNS & EVENTS

Pan-European hero products thematic

retail campaigns with memorable shopping

events

PARTNERSHIPS

Cross-marketing activities with major

industry leaders in beauty, automotive, and

airlines

TEAMS

Fast-paced, creative, innovative,

dedicated marketing, communications

and digital teams in each centre and a central

group marketing team to partner with the brands


RETAIL

We have dedicated and highly experienced retail teams in each of our centres

and at a pan-European level, to support our brand partners and ensure our customers have the

best shopping experience possible

We deliver on-site training and development for store teams, recruitment

support for fulfilling staffing needs, visual merchandising services, useful exit

surveys / customer feedback, and regular business reviews both locally and in head offices

We provide full transparency and simple reporting solutions to allow our brand

partners to optimise performance in the centre, we create helpful analysis of peers

in each category to draw attention to opportunities and maximise future potential

For new brands and store openings we have an excellent store design team and central

and local, legal and financial teams available to ensure smooth planning and successful launch

Our commitment to the success of our brand partners is our primary focus


LEASING, INVESTMENT

AND DEVELOPMENT

Experienced and agile team that creates retail destinations where leading

brands and discerning customers want to be

Focus on the continual transformation of each centre by carefully referencing

local styles to create exciting, must-visit shopping destinations

Progressive evolving tenant mix to keep guests engaged introducing brands

to new markets complementing a constant pipeline of high quality pop ups,

installations and events


High quality installations,

pop-ups and events offer

an extra dimension to our

guest experience – creating

an environment that is

unexpected, joyous and

rewarding


2018 | STRICTLY PRIVATE AND CONFIDENTIAL © Crédits photos : Adobe stock

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