2019 4WDrive Canada Media Kit
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<strong>2019</strong><br />
MEDIA KIT<br />
NEW<br />
4 Special<br />
OVERLANDING<br />
Isssues<br />
TIPS FROM THE TRAIL - FOOD, GEAR & SURVIVAL<br />
CANADIAN OVERLAND<br />
SPECIAL EDITION 2018<br />
BY 4WDRIVE MAGAZINE<br />
TALES FROM<br />
TUKTOYAKTUK<br />
EXPEDITIONS IN BC<br />
BOXED IN BY FOREST FIRES<br />
HIDDEN ROUTES TO LA POILE, NL<br />
Presented by<br />
MORE THAN JUST ADS. EDITORIAL THAT SUPPORTS. SOCIAL THAT ENGAGES.
4WDRIVE MAGAZINE<br />
ABOUT US:<br />
INDEPENDENT<br />
KNOWLEDGEABLE<br />
CANADIAN<br />
<strong>4WDrive</strong> Magazine was founded in 1998 and is <strong>Canada</strong>’s<br />
premier off-road, sport truck and SUV magazine. The indepth<br />
content is uniquely Canadian; featuring overland<br />
articles, builds, installs and events from across the country<br />
and international events told from the Canadian perspective.<br />
FIND US:<br />
IN PRINT<br />
16 TIPS FOR NAVIGATING AND OVERLANDING<br />
THE HISTORY OF<br />
PIRACY<br />
<strong>Canada</strong>’s premier<br />
off-road, sport truck<br />
and SUV magazine<br />
ANNIVERSARY<br />
Growth has been driven by a Canadian grass roots following<br />
of 4x4 enthusiasts making it the number one Canadian 4x4<br />
magazine, available at over 3,500 newsstand locations from<br />
coast to coast.<br />
<strong>4WDrive</strong> Magazine delivers the best in original, exciting<br />
articles and photographs throughout each issue. From the<br />
latest in off-roading adventures to the newest innovations in<br />
4x4 accessories, we provide in-depth information that makes<br />
this the one publication 4x4 enthusiasts can’t afford to miss.<br />
SunCruiser <strong>Media</strong> is a member of<br />
SEMA and the Light Truck Accessory<br />
Alliance, publishes the Truck, SUV &<br />
Off-Road section of the SEMA Show<br />
Daily for SEMA, and participates as an<br />
International Judge at the Global <strong>Media</strong><br />
Awards for the Product Showcase each<br />
year.<br />
READERSHIP<br />
The <strong>4WDrive</strong> audience is pre-dominantly male, aged 25 to<br />
50, married with an average household income of $80,000+.<br />
They are outdoor enthusiasts who in addition to four<br />
wheeling, engage in camping, hunting, fishing and motorized<br />
sports such as snowmobiling.<br />
REPLACING TJ FENDERS<br />
READYING FOR THE REBELLE RALLY<br />
PRODUCTS AND PROTOTYPES FOR <strong>2019</strong><br />
ONLINE<br />
$5.95 VOLUME 20 ISSUE 5<br />
suncruisermedia.com<br />
<strong>Canada</strong> Pub No: 42201513<br />
With 4WD you reach traditional and new readers<br />
• Overland • Truck Accessories • Installs • Tech Articles<br />
• Truck Reviews • Tools • Product Reviews • Latest Gear<br />
• Build Projects • Travel Destinations • 4x4 Events<br />
• Club News • Reader’s Rides • And More<br />
SOCIALLY<br />
1-866-609-2383 | www.suncruisermedia.com | info@suncruisermedia.com
4WDRIVE MAGAZINE<br />
DISTRIBUTION<br />
MAGAZINE<br />
Circulation 26,231<br />
Newsstand 12,242<br />
Subscribers 9,989<br />
Events 2,000<br />
Automotive Waiting Rooms 2000<br />
Total Audience 112,793*<br />
Frequency<br />
8 X per year<br />
*Based on reader survey pass along rate of<br />
4.3 persons per issue<br />
DIGITAL<br />
Digital Subscriptions 31,223<br />
16 TIPS FOR NAVIGATING AND OVERLANDING<br />
THE HISTORY OF<br />
PIRACY<br />
REPLACING TJ FENDERS<br />
READYING FOR THE REBELLE RALLY<br />
PRODUCTS AND PROTOTYPES FOR <strong>2019</strong><br />
<strong>Canada</strong>’s premier<br />
off-road, sport truck<br />
and SUV magazine<br />
ANNIVERSARY<br />
$5.95 VOLUME 20 ISSUE 5<br />
suncruisermedia.com<br />
<strong>Canada</strong> Pub No: 42201513<br />
Canadian Subscribers 3,324<br />
US Subscribers 27,899<br />
Monthly Page Views 46,137<br />
Unique Visitors 8,126<br />
Opt-in email newsletter<br />
subscribers 10,100<br />
44%<br />
56%<br />
56% Mobile/Tablet<br />
44% Desktop<br />
1-866-609-2383 | www.suncruisermedia.com | info@suncruisermedia.com
suncruisermedia.com<br />
<strong>Canada</strong> Pub No: 42201513<br />
4WDRIVE MAGAZINE<br />
WE ARE SOCIAL<br />
Multiple times every day we promote our advertisers through our popular Social <strong>Media</strong><br />
Channels. This could be through reposting or liking and commenting. We also publish our<br />
editorial on our website and direct our Social <strong>Media</strong> following to them. This is a fantastic<br />
opportunity to capture even more of our following.<br />
youtube.com/<br />
c/4wdmagazine<br />
1.5 Million Views<br />
Last Year<br />
@4wdrivecanada<br />
2,096 Followers<br />
www.facebook.com/<br />
<strong>4WDrive</strong><br />
2,428 Followers<br />
@4WheelDrive<strong>Canada</strong><br />
7,472 Followers<br />
16 TIPS FOR NAVIGATING AND OVERLANDING<br />
<strong>Canada</strong>’s premier<br />
off-road, sport truck<br />
and SUV magazine<br />
KEEP TABS ON EVERYTHING YOU LOVE ABOUT<br />
4WDRIVE MAGAZINE. FOLLOW US THROUGH<br />
OUR GROWING SOCIAL MEDIA CHANNELS.<br />
THE HISTORY OF<br />
PIRACY<br />
ANNIVERSARY<br />
#4wheeldrivecanada<br />
REPLACING TJ FENDERS<br />
READYING FOR THE REBELLE RALLY<br />
PRODUCTS AND PROTOTYPES FOR <strong>2019</strong><br />
$5.95 VOLUME 20 ISSUE 5
4WDRIVE MAGAZINE<br />
INTEGRATED<br />
MARKETING<br />
By combining your display advertising with<br />
editorial support and an expansive distribution<br />
network, 4WD Magazine offers and unparalleled<br />
experience that will maximize your ROI.<br />
EDITORIAL<br />
4WD Magazine’s team produces compelling and<br />
informative editorial content to educate enthusiasts<br />
and reach new customers.<br />
Display Advertising<br />
Display advertising positions your brand and<br />
products powerfully and effectively in front of a<br />
potential audience of 100k readers throughout our<br />
network.<br />
Distribution<br />
4WD Magazine promotes your content. Your<br />
editorial content impacts our qualified audience<br />
multiple times as it moves through our pipeline of<br />
print, digital, web and social media channels.<br />
1-866-609-2383 | www.suncruisermedia.com | info@suncruisermedia.com<br />
1-866-609-2383 www.suncruisermedia.com info@suncruisermedia.com
4WDRIVE MAGAZINE<br />
DIGITAL SOLUTIONS<br />
With over 8,100 unique visitors per month and 46,000 pageviews, <strong>4WDrive</strong><br />
offers several unique opportunities for you to motivate your best new, and<br />
existing customers.<br />
DIGITAL EDITION ONLY ADVERTISING<br />
With 90% of our digital audience being from the US, we must be doing something right.<br />
We have several clients that only want to reach our 32k digital subscribers. If your business<br />
grows through 4x4 readers who connect with 4WD Magazine via their mobile devices or<br />
desktop computers, we can help you out.<br />
Full Page (1x) - $500 per issue<br />
Full Page (8x) - $350 per issue<br />
YOUTUBE SPONSORSHIP<br />
How much more business could you have generated with<br />
1.5 million qualified ad views last year?<br />
VIDEO<br />
Send us your video files or links and we’ll include them<br />
on our YouTube channel as well as in your ads and<br />
editorial in the digital versions of the magazines for<br />
desktops, Apple iOS and Android mobile devices.<br />
DIGITAL MEDIA PRICING<br />
WEBSITE:<br />
Leaderboard $420 per month 728 x 90<br />
Box $300 per month 300 x 250<br />
Tile $175 per month 125 x 125<br />
ENEWSLETTER - MONTHLY:<br />
Leaderboard $420/insertion 728 x 90 (1 Only)<br />
Content $300/insertion 728 x 90 (5 Available)<br />
125 x 125 px<br />
300 x 250 px<br />
Web ads also reach our fishing,<br />
RVing, camping, and boating<br />
enthusiasts.<br />
728 x 90 px<br />
1-866-609-2383 | www.suncruisermedia.com | info@suncruisermedia.com
4WDRIVE MAGAZINE<br />
SPECIAL OVERLAND& TRAVEL ISSUES<br />
ONE OF THE FASTEST GROWING, AND MOST POPULAR<br />
TRENDS AT THE MOMENT IS OVERLANDING. Typically,<br />
this style of travel involves covering long distances in<br />
a motorized - usually off-road - vehicle, with emphasis<br />
placed less on the destination and more on the journey.<br />
As you can imagine, this opens up the possibilities for a<br />
self-reliant adventurer to explore the world in their own<br />
personal way, and at a pace that he or she is completely<br />
comfortable with. And while Overlanding certainly isn’t<br />
for everyone, the opportunities for unique and completely<br />
genuine moments just might be unrivalled.<br />
Our publication caters to both the entry level and expert<br />
overlanding enthusiast. Being one of the fastest growing<br />
retail segments, you don’t want to miss out on our<br />
audience with a tremendous appetite.<br />
TIPS FROM THE TRAIL - FOOD, GEAR & SURVIVAL<br />
CANADIAN OVERLAND<br />
SPECIAL EDITION 2018<br />
BY 4WDRIVE MAGAZINE<br />
TALES FROM<br />
TUKTOYAKTUK<br />
EXPEDITIONS IN BC<br />
BOXED IN BY FOREST FIRES<br />
HIDDEN ROUTES TO LA POILE, NL<br />
Presented by<br />
4WD will be publishing 4 SPECIAL OVERLANDING issues per year.<br />
These are digital only publications with a circulation of 104k throughout North America.<br />
RATES<br />
Back Page $3500<br />
Inside Covers $3000<br />
Page 3 $3200<br />
Full Page $2100<br />
BONUS -<br />
Buy an ad in our Overlanding issue and receive<br />
the same ad in the 4WD issue of your choice.<br />
ISSUE NAME ISSUE # ADS LIVE<br />
Overlanding & Travel Gear & Tire November 2 November 16<br />
Overlanding & Travel Installs & Repairs February 1 February 15<br />
Overlanding & Travel The Essentials May 3 May 17<br />
(All the tips, tricks & advice)<br />
Overlanding & Travel Routes & Adventures August 2 August 16<br />
1-866-609-2383 | www.suncruisermedia.com | info@suncruisermedia.com
4WDRIVE MAGAZINE<br />
RATES & DEADLINES<br />
Ads appear in print & digital editions. 1/3 page and larger includes video link in digital editions.<br />
RATES<br />
Sizes* 1X 4X 8X<br />
Gatefold 9198 7812 6426<br />
Inside Front 3465 3295 3119<br />
Inside Back 3320 3150 2986<br />
Back Cover 3767 3578 3389<br />
Full Page 3018 2867 2715<br />
2/3 Page 2331 2211 2098<br />
1/2 Page 2010 1909 1808<br />
1/3 Page 1537 1455 1380<br />
These sizes are Marketplace only placement ads<br />
1/4 Page 510 485 460<br />
1/6 Page 391 372 347<br />
1/12 Page 246 233 221<br />
Add your YouTube video to your ad.<br />
Don't have one? Let us build one for you.<br />
DEADLINES<br />
16 TIPS FOR NAVIGATING AND OVERLANDING<br />
THE HISTORY OF<br />
PIRACY<br />
REPLACING TJ FENDERS<br />
READYING FOR THE REBELLE RALLY<br />
PRODUCTS AND PROTOTYPES FOR <strong>2019</strong><br />
*All ads are full colour<br />
Prices are in Canadian dollars.<br />
Issue Name Issue # Editorial Ads On Sale<br />
Jan/Feb 4WD 208 Oct 26 Nov 2 Dec 28<br />
Mar/Apr 4WD 211 Jan 4 Jan 11 Feb 22<br />
May 4WD 212 Feb 15 Feb 22 Apr 5<br />
June 4WD 213 Mar 15 Mar 22 May 10<br />
July 4WD 214 Apr 19 Apr 26 June 21<br />
August 4WD 215 June 7 June 14 Aug 2<br />
Sept/Oct 4WD 216 July 19 July 26 Sept 6<br />
Nov/Dec 4WD 217 Aug 23 Aug 30 Oct 25<br />
Jan/Feb 4WD 218 Oct 25 Nov 1 Dec 20<br />
<strong>Canada</strong>’s premier<br />
off-road, sport truck<br />
and SUV magazine<br />
ANNIVERSARY<br />
$5.95 VOLUME 20 ISSUE 5<br />
suncruisermedia.com<br />
<strong>Canada</strong> Pub No: 42201513<br />
1-866-609-2383 | www.suncruisermedia.com | info@suncruisermedia.com
4WDRIVE MAGAZINE<br />
OUR CLIENTS<br />
We deliver for them. We can deliver for you.<br />
FROM OUR CLIENTS<br />
Your magazine is top quality and has certainly helped grow our business there in <strong>Canada</strong>!<br />
Pat Springer | SummitRacing.com<br />
In 2012, we received a call from a Canadian soldier who was in Afghanistan or somewhere out there asking<br />
about upgrading his Jeep. He got our information from the ad in the 4WD that he had with him there. And<br />
eight years later he is still one of our best customers and has become one of our greatest friends.<br />
Karen Toulouse | Rock Spyder 4x4<br />
1-866-609-2383 | www.suncruisermedia.com | info@suncruisermedia.com
Presented by<br />
2018 GEAR GUIDE / 1 / SUNCRUISERMEDIA.COM<br />
$5.95 OCTOBER 2018<br />
VOLUME 15 ISSUE 6<br />
<strong>Canada</strong> Pub No: 42201513<br />
$6.95<br />
www.suncruisermedia.com<br />
www.suncruisermedia.com <strong>Canada</strong> Pub No: 42201513 1<br />
$6.95<br />
www.suncruisermedia.com<br />
<strong>Canada</strong> Pub No: 42201513<br />
$6.95<br />
<strong>Canada</strong> Pub No: 42201513<br />
WWW.SUNCRUISERMEDIA.COM<br />
1<br />
4WDRIVE MAGAZINE<br />
OUR FAMILY OF PRINT MAGAZINES<br />
Our 4WD Clients love the extended reach we can offer<br />
TIPS FROM THE TRAIL - FOOD, GEAR & SURVIVAL<br />
CANADIAN OVERLAND<br />
SPECIAL EDITION 2018<br />
BY 4WDRIVE MAGAZINE<br />
OVERLANDING & TRAVEL.<br />
Our newest member focusing on overlanding in North America. From<br />
entry level enthusiasts to experts, we have you covered.<br />
TALES FROM<br />
TUKTOYAKTUK<br />
EXPEDITIONS IN BC<br />
BOXED IN BY FOREST FIRES<br />
HIDDEN ROUTES TO LA POILE, NL<br />
GET THE BEST: EXCHANGE RATE<br />
SNOWBIRDS<br />
<strong>Canada</strong>'s Active RV Guide<br />
BEST NEW SIGHTS<br />
OF THE SOUTHWEST<br />
Meet the New<br />
Adventurer<br />
& RV<br />
ESCAPE<br />
THE CITY<br />
SNOWBIRDS & RV TRAVELERS<br />
In our 15th year of publishing coast to coast in <strong>Canada</strong>, we are the<br />
nation's favourite RV Publication. Most Class A motorhome owners tow<br />
a vehicle such as a Jeep while the majority of trailers are towed with a<br />
truck. This audience is financially stable and is alway looking to upgrade<br />
for looks, features and reliability.<br />
HIDDEN TREASURES<br />
OF THE SUNSHINE COAST<br />
ULTIMATE FISH FINDING GUIDE<br />
THE<br />
BEST BAIT,<br />
LURES &<br />
LOCATIONS<br />
GUIDE<br />
BC SPORT FISHING GUIDE<br />
According to StatsCan, 92% of anglers in <strong>Canada</strong> own an off-road<br />
vehicle. Imagine the additional business you could generate by speaking<br />
directly to this enthusiast.<br />
TOP LODGES<br />
TO LIMIT OUT<br />
REGION BY REGION<br />
TESTED TECHNIQUES<br />
BEST Rods & Reels for 2018<br />
SPORT FISHING<br />
GEAR GUIDE<br />
TOP<br />
150+<br />
TECH<br />
BENCHMARK<br />
SETTING GEAR<br />
TO LOCATE<br />
& LAND<br />
YOUR LIMIT<br />
CANADIAN SPORT FISHING GEAR GUIDE<br />
Our readers of the Sport Fishing Guide LOVE the Canadian Sport<br />
Fishing Gear Guide. Owners of Jeeps and trucks, buy this guide.<br />
RECORD<br />
BREAKING<br />
BAIT, LURES<br />
& TACKLE<br />
ULTIMATE<br />
ACCESSORIES<br />
BAGS TO BOATS,<br />
CLOTHES TO KAYAKS<br />
36 CHARTS with OVER 600 HAZARDS & POINTS of INTEREST<br />
West Coast<br />
Providing You With Safe<br />
Boating Information Since 1997<br />
SUNCRUISER<br />
MAKE YOUR SAFETY &<br />
NAVIGATION SKILLS<br />
EVEN BETTER!<br />
SUNCRUISER BOATING GUIDES.<br />
Tow, Tow, Tow your boat. You don’t see many boats being towed by<br />
cars. Our readers who own boats have a serious appetite.<br />
MORE THAN<br />
PACIFIC COAST<br />
Adventures<br />
CRUISE TO CAPTIVATING CORTES ISLAND<br />
GOT POWER? WHEN TO REPLACE YOUR INVERTER<br />
COWICHAN BAY A QUICK ESCAPE ON VANCOUVER ISLAND<br />
1-866-609-2383 | www.suncruisermedia.com | info@suncruisermedia.com
4WDRIVE MAGAZINE<br />
CONTACTS<br />
Sales Manager<br />
Jason Tansem<br />
Direct: (250) 451-9676<br />
Tollfree: (866) 609-2383 ext 200<br />
jason@suncruisermedia.com<br />
Sales Director<br />
Matthew Adolfo<br />
Direct (416) 576-3239<br />
Tollfree: (866) 609-2383 Ext. 207<br />
matt@suncruisermedia.com<br />
Sales<br />
Lisa Di Marco<br />
Direct: (778) 355-2061<br />
Tollfree: (866) 609-2383 ext 208<br />
lisa@suncruisersales.com<br />
Kate Parfitt<br />
Direct (250) 537-1006<br />
Tollfree: (866) 609-2383 ext 205<br />
kate@suncruisermedia.com<br />
Art Director<br />
Cassandra Redding<br />
Tollfree: (866) 609-2383 ext 203<br />
graphics@suncruisermedia.com<br />
Editor<br />
Perry Mack<br />
Direct: (250) 718-0177<br />
Tollfree: (866) 609-2383 ext 201<br />
editor@suncruisermedia.com<br />
1-866-609-2383 | www.suncruisermedia.com | info@suncruisermedia.com
4WDRIVE MAGAZINE<br />
SPECS & MECHS<br />
PRINT<br />
Gatefold Please email cass@suncruisermedia.com for gatefold specs<br />
Full Page (including covers) 8.25 X 10.75 plus .25 bleed (all sides)<br />
Please keep live matter within 8 x 10.25<br />
Full Page,<br />
Inside Cover<br />
& Back Cover<br />
1/2 Page<br />
Vertical<br />
1/2 Page horizontal 7.375 X 5.0625<br />
1/2 Page vertical 3.625 X 9.75<br />
2/3 Page 4.875 X 9.75<br />
1/3 Page vertical 2.375 X 9.75<br />
1/3 Page sqare 4.875 X 4.75<br />
1/4 Page vertical 3.625 X 5.0625<br />
1/4 Page horizontal 7.375 X 2.375<br />
1/6 Page horizontal 4.875 X 2.375<br />
2/3 Page<br />
1/6 Page vertical 2.375 X 5.0625<br />
1/2<br />
Page Horizontal<br />
1/12 Page 2.375 X 2.375<br />
ONLINE<br />
Web site banners<br />
Leaderboard: 728 x 90 px: 72 dpi JPG, GIF (static or<br />
animated), SWF (30 frames per second using images of<br />
72dpi, all URLs to be embedded in file).<br />
Box: 300 x 250 px: 72 dpi JPG, GIF (static or animated).<br />
Tile: 125 x 125, px: 72 dpi JPG, GIF (static or animated).<br />
1/3<br />
Page<br />
Vert.<br />
1/3<br />
Page Square<br />
1/6<br />
Page<br />
Vert.<br />
1/6<br />
Page Horiz.<br />
1/4<br />
Page Vertical<br />
1/12<br />
Page<br />
Newsletter banners<br />
Format: JPG, GIF (static or animated).<br />
Size (pixels): 728 x 90 72 dpi<br />
Online file sizes not to exceed 100kb<br />
1/4<br />
Page Horiz.<br />
Supplying Material<br />
The following are guidelines for material supplied to Suncruiser Publishing Inc. An extra charge may apply if files do not meet<br />
these requirements. We will not be held responsible for material that does not meet these requirements. Please send high<br />
resolution PDF files in the sizes indicated. Please match file dimensions to your ad dimension (no crop marks, colour bars,<br />
bleed marks etc). All images must be embedded, CMYK (no RGB, Lab or ICC). Photos should be 220 dpi. Please embed all<br />
fonts. Please do not apply any security to the PDF.<br />
Digital Material may be supplied in one of the following ways:<br />
EMAIL File should be compressed into a ‘Stuffit’ (Mac) or ‘Zip’ (PC) file. Include name of ad and publication '4WD Magazine'.<br />
Email files to Cassandra Redding at cass@suncruisermedia.com<br />
DROPBOX This an easy, free way to get your larger ads to us. If you don't have it yet, please use this link to install it - http://<br />
db.tt/M9bba2CW . It will automatically let us know when you have it installed and we'll take care of creating a folder for you<br />
to drop your ad files in.<br />
1-866-609-2383 | www.suncruisermedia.com | info@suncruisermedia.com
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