Web Proposal

fssmagazine

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WEBSITE DEVELOPMENT PROPOSAL

PREPARED BY:

SARAH GAVIN

PREPARED ON:

2018.11.06

VALID UNTIL:

2018.12.31

FOR FSS STUDENT MAGAZINE

PREPARED FOR:

SIMON WILLIAMS IM

FSS STUDENT MAGAZINE

Issued To: Simon Williams Im, simonwilliamsim@gmail.com, 4500 Kingsway, Burnaby, Canada (604) 629-2882

CoffeeCatsKimchi.com


Sarah Gavin Proposal

Proposal Contents

PROPOSAL CONTENTS 2

INTRODUCTION3

PROJECT BRIEF 5

EXECUTIVE SUMMARY...................... 5

PERSONAL PORTFOLIO................... 6,7

CLIENT FEEDBACK.............................. 8

CLIENT PORTFOLIO............................. 9

PROPOSED SOLUTION 10

HOSTING & MANAGEMENT............ 10

SITE STRUCTURE................................ 10

SITE INTEGRATIONS......................... 10

TIMELINE11

PACKAGES12

PROJECT COSTS & ONGOING FEES 13

TERMS OF AGREEMENT 14

FAQ16

p. 2


Sarah Gavin Proposal

p. 3

INTRODUCTION


Sarah Gavin Proposal

WEB

Since moving to South Korea in

2015, I now run a full-time travel

and food blog.

DESIGN

I have done design work for

clients all over the world. From

logo design, to business cards, to

web design. It’s what I love.

REACH

In the past month my total

online reach has been 203,193

users, a new milestone.

Hello! My name is Sarah Gavin. I am the founder

and writer of CoffeeCatsKimchi.com, and executive

designer for Hakehillah Korea and Kwon’s Corner.

I have been working in webdesign and branding for

the past 5 years, and would love to work with you on

creating a new FSS Magazine website.

Customer satisfaction is my #1 priority. I am dedicated

to building the perfect website for your company ontime

and on-budget.

In this proposal, you’ll find examples of my past work,

what I feel is the optimal solution for your website

development needs, along with the associated delivery

timeline, costs, and project terms.

Thanks again for the opportunity to earn your

business!

Sarah Gavin

Founder, Coffee Cats Kimchi

+82 (010) 9904-1661

sarah@coffeecatskimchi.com

p. 4


PROJECT BRIEF

p. 5

CLIENT

CONTACT

DATE

FSSMagazine.com Simon Williams Im Tuesday, Nov., 2018

EXECUTIVE SUMMARY

FSS Magazine requires a full website build to support your digital growth. This website will

allow you to expose your magazine to organic audiences via search engines, and deploy content

marketing to build awareness.

I am uniquely qualified to build the website that you desire, due to my years of designing, writing,

and developing online content, and my experience working with clients in university, education,

and community organizations.

WEBSITE DEVELOPMENT

A website is a tool for your audience. They are on

your website in search of something, whether it

be specific information or entertainment. My job

is to think like the user and make that search as

effortless and rewarding as possible.

VISUAL IDENTITY

Having a website is step one, but now you need

people to stay on it! Creating a recognizable,

attractive website is key in having your users

enjoy and remember their experience.

OPTIMIZATION

Not only do you need a reliable and user-friendly

website for your audience, you need people

to find it! It’s my job to optimize your website

for search engines, social media sharing, and

responsiveness across devices.

Sarah Gavin Proposal


Sarah Gavin Proposal

PORTFOLIO

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p. 7

“IN OCTOBER

ALONE MY

REACH WAS

202,716 USERS

STRONG.”

CoffeeCatsKimchi.com is a lifestyle blog

that I created after living in South Korea for

2 years to share my experiences, food, and

travel with the world, while also promoting

my design portfolio. After a year and a half

of consistent work it continues to grow

larger every day. I built the website and it’s

social media pages from scratch, and it’s

been an amazing learning experience.

Sarah Gavin Proposal


Sarah Gavin Proposal

CLIENTS FEEDBACK

ANNA TOMBS

Co-Founder/Hakehillah Korea

“When making our calendars, we had a very tight

deadline. Sarah was not only able to make it on

time, she also helped us with follow up review

and edits along the way. We continue to look to

Sarah for our design needs.”

VERNITA PEARL FORT

CEO/TEAco Inc.

“Ms. Gavin has the ability to understand my

design requests unlike any other assistant

that I have ever had. She not only hears my

words about what I want her to create ...But

comprehends them thoroughly so as to create

more than I could have ever imagined.”

WOOSEOK KWON

Creator/Kwon’s Corner

“She is a hard worker and always does more

than what I asked for. When she designed my

YouTube and blog, she brought me a lot of

samples to choose from. Every time she brought

me the final outcome, she made me feel glad that

I chose her as my designer.”

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Sarah Gavin Proposal

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LATEST CLIENTS

Over the past 5 years I have worked extensively on

projects in nonprofit, education, and entertainment.

Hakehillah is a nonprofit Jewish organization in South Korea. I have developed

Hakehillah’s logo, calendar, t-shirts, Facebook page, newsletter, mascot, business cards,

and more.

TEAco is an educational nonprofit that fights for art education in schools. I developed the

organization’s business cards, website, logo, illustrations, presentations, and conference

posters.

Kwon’s Corner is a content creator on YouTube and Twitch. I have designed his YouTube

channel, Twitch channel, Facebook page, and blog posts.


Sarah Gavin Proposal

PROPOSED SOLUTION

The FSS Magazine website already has a good deal of content and a

cohesive design. Although the site is easy to navigate, we can do things

to increase the engagement with, professionalism, and reach of the site.

01 02 03

Hosting & Management

Site Structure

Site Integrations

I will build your website

using the WordPress content

management system (CMS).

WordPress is known for it’s

ease of use, security, and

scalability. It will allow you

to do the following once your

website is launched:

Your new website must be

easy to navigate, intuitive, and

modern. Ideally the new design

will increase time spent on

each page, and optimize for

search engine performance.

It must convey a sense of

professionalism.

To reach the full potential of a

website takes time and hard

work. The best way to do this is

to work smart. That’s why I will

integrate the new website with

tools to save time, optimize

performance, and easily

analyze the website’s data.

• Easily update page content

and images

• Integrate with analytics

software to track page and site

performance

• Post new content to your

company blog

I propose that your site be

hosted with Bluehost using

shared hosting Choice

Plus. This will ensure that

your website is capable of

supporting a high volume

of traffic while remaining

protected from malicious

entities.

Your website will have at

minimum the following pages:

• Home

• About

• Blog

• Contact

• Current Issue

• Archive

• School Search

I will integrate your site with

the following tools:

• Analytics: Google Analytics

• SEO: Yoast SEO

• Automation: Hootsuite

• Book Reader: Yumpu

• Comments: Disqus

• Sharing: Social Warfare

These integrations will allow

you to use your website as a

powerful tool to help you reach

a larger audience.

More features and integrations are available upon request.

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01

ANALYSIS

Defining

the purpose

and goals of

redesigning the

website. Who

is the target

audience?

TIMELINE

PLANNING

p. 11

DESIGN

02

Creating a

sitemap,

developing

the structure,

and deciding

on included

technologies.

03

Begin wireframe

models,

determine the

visual style and

usability of the

website.

CONTENT

HTML + CSS TESTING

04

Begin to

incorporate

copywriting,

photos, videos,

and optimizing

SEO.

05

Final tweaks

to the HTML

& CSS, test

on multiple

browsers and

devices for

responsiveness.

LAUNCH

06

Monitor the

website for

errors and

conduct initial

maintenance.

Sarah Gavin Proposal


Sarah Gavin Proposal

PACKAGES

01

BRONZE PACKAGE

A beautiful customized website. Fully

responsive, 2 rounds of revisions, contact

form, photo sourcing, social media

integration.

* Plus $100/page.

Example: 5 page website (home, about,

contact, blog, gallery) would cost $1,000.

USD500.00$

02

SILVER PACKAGE

Everything that the bronze package has

to offer, plus monthly maintenance: SEO

optimization, missing links, load time,

security updates, browser compatibility.

* Plus $100/page. Plus $50/month.

Example: 5 page website (home, about,

contact, blog, gallery) would cost $900.

USD400.00$

03

BRONZE PACKAGE

Everything included in the silver

package, plus full social media setup.

Facebook Page, Twitter, Pinterest,

Newsletter, Instagram.

* Plus $100/page, $50/month, $150 social

Example: 5 page website (home, about,

contact, blog, gallery) would cost $800.

USD300.00$

04

BASIC

A simple hourly rate if you’d like to keep

things simple. With this method I will

provide hourly reports on what was

worked on and what was accomplished

so you can feel confident that you are

getting a valuable service.

USD65.00$/hr

p. 12


PROJECT COSTS

p. 13

The table below details the costs associated with this project. Invoices

will be sent to FSS Magazine, are payable via credit card, Paypal, or wire

transfer, and are due on a net-30 basis.

DESCRIPTION DATE AMOUNT (USD)

Initial Invoice [kickoff] Half of the package price.

$200.00 if hourly.

Approved Design Invoice [prototype] Second half of the package price.

$100 if hourly.

Final Invoice [launch] Remaining costs.

ONGOING FEES

The table below details monthly fees which will begin once the

prototype is complete.

DESCRIPTION DURATION AMOUNT (USD)

Hosting

Bluehost’s shared hosting Choice Plus

60 months at

$5.45/mo

$374.76

(Optional) Monthly Maintenance

SEO optimization, missing links, back ups, etc.

Minimum 6

months

$50/month

After 60 months of hosting or 6 months of maintenance this plan can be renewed, revised, or cancelled.

Sarah Gavin Proposal


Sarah Gavin Proposal

TERMS OF AGREEMENT

AUTHORIZATION

FSS Magazine is engaging Sarah Gavin, as an independent contractor for the

specific project outlined below:

FSS Magazine website development, launch, hosting, & support.

COMPLETION

Sarah Gavin, and FSS Magazine must work together to complete the project in a timely manner.

Sarah Gavin agrees to work expeditiously to complete the project no later than the due date agreed

upon by both parties.

PAYMENT

Fees to Sarah Gavin are due in accordance with the above listed pricing table. Fees for monthly

services will be invoices on the 1st business day of each calendar month, and are due on a net-30

basis. All payments will be made in USD.

ASSIGNMENT OF PROJECT

Sarah Gavin reserves the right to assign subcontractors to this project to insure the right fit for the

job as well as on-time completion.

REVISION DURING EXECUTION

FSS Magazine may be charged additional fees if it decides to make changes to the agreed upon

project scope and objectives.

LEGAL & LICENSE

Sarah Gavin warrants that the functionality contained in this project will meet FSS Magazine’s

requirements and that the operation will be reasonably error-free. The entire risk as to the quality

and performance of the project is with FSS Magazine. In no event will Sarah Gavin be liable

to FSS Magazine or any third party for any damages, including any lost profits, lost savings or

other incidental, consequential or special damages arising out of the operation of or inability to

operate the website, even if Sarah Gavin has been advised of the possibility of such damages. If

any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then

that provision shall be deemed severable from this agreement and shall not affect the validity and

enforceability of any remaining provisions.

COPYRIGHTS & TRADEMARKS

FSS Magazine represents to Sarah Gavin and unconditionally guarantees that any elements

furnished to Sarah Gavin for inclusion in the project are owned by FSS Magazine, or that FSS

Magazine has permission from the rightful owner to use each of these elements, and will hold

harmless, protect, and defend FSS Magazine and its subcontractors from any claim or suit arising

from the use of such elements furnished by FSS Magazine.

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p. 15

COPYRIGHT TO PROJECT

Sarah Gavin guarantees that all

aspects of design and construction

of the project will be disclosed to FSS

Magazine upon completion, and full

code, copyrights and ownership will

be the sole property of FSS Magazine.

Sarah Gavin retains the

right to display graphics and other

design elements as examples of her

work in her portfolio.

SOLE AGREEMENT

The agreement contained in this

contract constitutes the sole agreement

between Sarah Gavin and FSS Magazine

regarding this project. Any additional

work not specified in this contract

must be authorized by a written

change order. All prices specified in

this contract will be honored for six (6)

months after both parties sign this

contract. Continued services after that

time will require a new agreement.

INITIAL PAYMENT

& REFUND POLICY

This agreement begins with an initial

payment indicated in the pricing table

above. If FSS Magazine halts work and

applies for a refund within 1 week, work

completed shall be billed at the hourly

rate of $65/hour, and deducted from the

initial payment, the balance of which

shall be returned to FSS Magazine. If,

at the time of the request for refund,

work has been completed beyond the

amount covered by the initial payment,

FSS Magazine shall be liable to pay

for all work completed at the hourly

rate stated above. No portion of this

initial payment will be refunded unless

requested within 1 week of signing this

contract.

Sarah Gavin Proposal


Sarah Gavin Proposal

FAQs

What are your payment terms?

I require half of the package price upfront to cover the initial

costs of building the website. The second half of the package

price is due at design approval, and the final costs are due 30

days after post-launch testing begins.

If you choose an hourly rate, I require a deposit of $200 (3 hours)

upfront, $100 at design approval, and the final costs 30 days after

post-launch testing begins.

For monthly maintenance, fees will be invoiced on the first

business day of the calendar month, and are due on a net-30

basis.

How long does it take to build a website?

Once I have all of the content and photos it should take 3-6 weeks

to design and build a 5-10 page website. The longest part of the

process will be creating and collecting content.

Will I be able to make changes to the site

after it is completed?

Absolutely. By using WordPress anyone with basic computer

skills can easily add content to the site. Making adjustments is

simple and intuitive. I will also always be available by e-mail, and

if you choose I will perform maintenance and revisions once a

month to make sure your website is up-to-date.

Yes, I do!

Do you provide copywriting services?

Are your sites mobile-friendly?

Always. I use responsive designs on my sites to ensure they work

perfectly on all browsers, desktops, laptops, tablets, and phones.

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2018

WWW.COFFEECATSKIMCHI.COM

For more information, to contact, or to join in the adventure, visit www.coffeecatskimchi.com

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