Watts 40 Years 12.3.18

samanthakollasch

Watts Group celebrates 40 years.

1978 2018


Congratulations

to Watts Group on 40 years!

Coralville

401 2nd Street

319-354-4344

Cedar Rapids

280 Blairs Ferry Road NE

319-393-1400

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A Letter From Gary Watts

As Watts Group celebrates 40 years, I am both thankful and humbled by the many

relationships I have built along the way. While the company has grown to where it is today,

it is the people I have come to know and respect that truly make Watts Group successful.

Thank you to the many customers, vendors, business consultants and employees who

are not only my friends, but my biggest supporters helping Watts Group build a better

tomorrow for our communities and families. We are proud to be the Corridor’s “one-stop

shop” for all things real estate.

History of Watts Group

1978 - Gary started his career in real estate embarking on his career adventure

1980 – Gary earned his broker’s license allowing him to own different real estate companies

1993 – Founded his development company

1994 – Founded his residential construction company

2015 – Expanded to include his commercial construction

2015 – Embarked into Property Management including residential and commercial properties

2017 – Started Watts Group Realty (Led by his son, Brian)

2018 – Company celebrates 40 years in business with over 30 employees

Over the years, Watts Group has been responsible for over 23 subdivisions in Iowa City,

Coralville, and North Liberty; built over 2,500 homes, built large commercial projects; and has

grown their realty division to be one of the most competitive in the area.

We believe in projects like the Iowa River Landing, which brings people together to dine,

shop, live, and work. We are proud to help transform this area into a new community hub that

is continuing to grow.

Becky has been my business partner for

the past 40 years and my best friend for

the past 42 years of marriage.

We believe in helping individuals and families find long-term housing. With over 1,200

units throughout Iowa City, Coralville, North Liberty, Coralville and Cedar Rapids, we have a

rich variety of rentals with desirable aspiration for everyone.

We believe in helping clients find or build a house they are proud to call home. We have

extensive real estate listings and an award-winning portfolio of custom homes. No matter the

price point, we believe homeownership should be an attainable aspiration for everyone.

We believe in helping cities grow. When designing a new subdivision, we create a

vibrant neighborhood where happy memories are made. Walling trails, water features and

playground equipment provide residents with places to relax and unwind.

WATTSGROUP.COM

425 E. OAKDALE BLVD. | SUITE 101

CORALVILLE | (319) 338-4100

We believe in helping businesses expand in the Corridor. When we partner with businesses

that want to expand in our markets, we are there to help create a new space. From car

dealerships, hotels, or customized office space, we take the stress away so you can continue

to grow your business.

We believe in giving back to others and our communities. We find ways to volunteer

together as a company by rolling up our sleeves and doing manual work for non-profits

and individuals who can’t do the work themselves. We support different organizations with

financial contributions. We want to help create a better place for those who would not

normally have that opportunity on their own.

We believe in our employees. We want our people to grow personally and professionally.

We have so many talented people who use their strengths to make Watts group successful.

They are the driving force of the company.

December 2018

An advertising supplement of

the Corridor Business Journal

Writer: Jennie Morton

Photographer: Impact Photo / Joe Photo

Designer: Becky Lyons

Media Consultant: Judith Cobb

WATTSGROUP.com 3


Four Decades of Real Estate Excellence

Gary Watts has been “building a better

tomorrow” since 1978. Over four

decades, he has positioned the Watts

Group as the Corridor’s only local firm that offers

land development, residential and commercial

construction, real estate sales and property

Gary Watts, Duane Musser,

Brian Watts and Adam

Hahn at Watts Group’s

newest development The

Preserve in North Liberty.

management. While the real estate industry is

always evolving, Watts has seen one constant – the

importance of strong relationships. It’s an unwavering

mantra for a business owner who started as a real

estate agent, became a broker and moved into

community development.

40

community. commitment. collaboration.

CONGRATULATIONS

Iowa City | Cedar Rapids | Des Moines | Madison

opnarchitects.com

4 WATTSGROUP.com


Congratulations on

40 successful years

from your friends at

Concrete Central

Local concrete contracting company

Exceptional customer service and dependability

Full service

From Excavation to Foundations to Flatwork

services

PROPERTY MAINTENANCE

Coralville | 319-545-4150


Gary Watts in

the early days.

Embracing Change

From shag carpet in yellows and browns to

the minimalist white-and-black kitchens of

today’s homes, Watts has seen many design

styles come and go in his four decades.

Watts and his team are constantly honing

their insights into consumer mindsets so

they can offer designs that match their

clients’ needs and lifestyles.

“Traditional two-story houses and ranches

still stand the test of time,” Watts noted.

“We are also starting to see home buyers

gravitate to a more modern style that

borrows industrial design elements from

commercial architecture, such as gabled

shed roofs and horizontal windows.”

Watts has witnessed how rising costs have

reduced the average size of property lots

and houses. At the start of his career, a

duplex lot was around $9,000-10,000 and a

single-family property was $10,000-12,000.

Today’s prices are nearly eight times higher,

with a duplex starting at $80,000 and

$75,000 minimum for a single-family home.

PAGE 8

Gary and son Brian work closely together,

playing off of each other’s strengths.

6 WATTSGROUP.com


Congratulations

on your

40

TH

Anniversary

We are PROUD to be your longtime partner.

Discovering what’s important to you,

because that’s important to us.

www.awwelt.com

Iowa City | Muscatine | Iowa Falls | Kalona

WATTSGROUP.com 7


“We are also seeing a shift in

demographics. Baby boomers want

a home where they can age in place.

They need features like wider hallways,

zero-step entryways, lever handles on

doors, shower grips and higher counter

heights,” explained Watts. “By contrast,

millennials are attracted to downtown

living in mixed-use properties.”

Watts started as a real estate agent and has

been a broker since 1980. The early 1990s

was his first venture into development and

construction with the Windsor Ridge and

Mormon Trek Village subdivisions.

Brian Watts, Mike VanDyke, Gary Watts and Adam Hahn look over building plans in Gary’s office.

“Our relationship with our customers is unique,

many of our customers start as renters, graduate to

homeownership, upgrade to a larger property and

build a custom home all with us.”

- Gary Watts

“I’ve always seen the advantage of

vertical integration in real estate. After

15 years of selling and working alongside

other developers, I felt it was my time to

move into development. From a business

perspective, creating my own subdivision

means I can control the listings and be

more competitive with prices,” Watts

noted. “Offering an entire progression

of housing needs also has long-term

gains. Our customers can start as renters,

graduate to homeownership, upgrade

to a larger property and build a custom

home all with us.”

PAGE 22

Happy 40th Anniversary to

Gary Watts and the Watts Group!

Happy 40th Anniversary!

Now In Our 70th Year Of Business

425 Highway 1 West | Iowa City, IA 52246 | 319-337-3800

www.slagerappliances.com

The Pinnacle of Quality

and Satisfaction

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Exterior Painting

8 WATTSGROUP.com


Congrats Watts Group

Distributing Top Quality Vinyl, Wood

and Commercial Aluminum Windows and Doors

930 S Market St | Solon, IA 52333 | 319-624-2253


WATTS GROUP DEVELOPMENT

Land & Site Development

As Watts Group’s first

large venture in Windsor

Ridge, this east side

subdivision boasts

sprawling lots, walking

and biking trails, a

sparkling pond, mature

trees, and a serenity

unmatched by many east

side locations.

Watts Group is available to help you in all aspects of land

development, making sure the land reaches its full potential while

providing benefits for the community and owners. The detailed land

development process includes scouting the best parcel of land,

making necessary improvements and subdividing the parcel into lots

for neighborhoods and commercial areas. In addition to designing

the land for optimal use, our expert team serves as a liaison with the

Planning and Zoning Commission and City Council on your behalf.

Old Town, Coralville

Mormon Trek Village offers prime west side location and a myriad

of housing options, including condos and duplexes. This community,

nestled just off of Mormon Trek Boulevard, provides options for all.

10 WATTSGROUP.com


WATTS GROUP DEVELOPMENT

Highland Park, Coralville

Beautiful single-family homes, duplexes, multifamily buildings,

a park, pond and walking trails are just a few of the amenities

available to homeowners in Liberty Centre. Great views,

spacious lots and ample green space make this development a

centerpiece in North Liberty.

Westside Estates, Iowa City

Country Club Estates, Iowa City

Neighborhood Development

Many of the subdivisions created by Watts Group include

walking trails, large ponds perfect for relaxing by or fishing

and convenient access to parks, schools, shopping centers,

restaurants, the interstate and other amenities. We know

how important it is to own a home in an area that you and

your family will love and be able to create memories.

Watts Group broke ground in late 2018 on its latest

venture, The Preserve in North Liberty.

WATTSGROUP.com 11


WATTS GROUP DEVELOPMENT

Riverview Plaza located on First

Avenue in Coralville is a great

example of a redevelopment after the

floods of 2008 (see the inset photo).

Old Town, Coralville

Commercial Development

Focused on growing the local economy and supporting business in

our community, we partner with you to develop land for commercial

use. Our team offers building site analysis, recommendations for best

use and pricing to make sure the development is created to optimize

each business.

Iowa River Landing in Coralville is a flourishing

mixed-use development in a prime location, located

just off Interstate 80. With panoramic views of the

Iowa River, UIHC, Trader Joe’s, the upcoming Iowa

Arena and various hotels, restaurants and retail

stores, this trendy development has a little bit of

something for everyone!

The Austin in Coralville is a

mixed-use development with

a great location on the city

bus route, just off Interstate

80. Amenities include

neighborhood association

and secure entry.

12 WATTSGROUP.com


WATTS GROUP COMMERCIAL CONSTRUCTION

Randy’s Flooring, Cedar Rapids

La Montessori Nurtury, North Liberty

Residence Inn - Hawkeye Hotels, Cedar Rapids

Watts Group, Coralville

Junge, North Liberty

Commercial Construction

Watts Group commercial construction projects range from simple

tenant office space improvements to a complete design and

construction of large developments. We are proud to have built

a variety of projects ranging from our own office space as well as

car dealerships, hotels and more. Go to our website, wattsgroup.

com, to see a complete list and pictures of projects and services.

Lululemon, Coralville

WATTSGROUP.com 13


WATTS GROUP COMMERCIAL CONSTRUCTION

The Madison - Iowa River Landing (2018), Coralville

The Landing - Iowa River Landing (2015)

Melrose Terrace, North Liberty (2015)

Old Town, Coralville (2016)

14 WATTSGROUP.com


WATTS GROUP RESIDENTIAL CONSTRUCTION

Residential Construction

Our team approach to the residential

construction makes the process go

seamlessly from start to finish. We take the

warranty work extremely seriously, ensuring

our customers have a worry-free experience

for years to come.

WATTSGROUP.com 15


WATTS GROUP RESIDENTIAL CONSTRUCTION

16 WATTSGROUP.com


WATTS GROUP REALTY

Realty Services

Whether you are looking to purchase a new home or sell your current one, your

experience with the Watts Group Realty team will make it an easy and seamless

experience as we walk you through every step of the process. Selling homes since

1978, our team will work to find the right home for you and make sure the sale of

your home exceeds your expectations.

As part of the selling process, Watts Group Realty will analyze the market to give

you recommendations on how to prepare and market your home, provide activity

reports and offer complete closing services.

Custom Home

Building

At Watts Group we sincerely believe

a home should be more than just a

dream -- it should be an affordable,

realistic aspiration for everyone. We

put forth every effort to ensure the

home you desire is exactly what you

receive. You know what you want. It’s

our job to make it your reality.

Watts Group Realty

team Karlie Throckmorton

and Brian Watts.

WATTSGROUP.com 17


WATTS GROUP CURRENT PROJECTS

The Austin - Iowa River Landing (2019)

Mixed-Use - First Avenue, Coralville (2019)

Riverview Plaza II, Coralville (2019)

18 WATTSGROUP.com


WATTS GROUP CURRENT PROJECTS

Harvest Estates, North Liberty

The Preserve,

North Liberty

Westside Estates, Iowa City

WATTSGROUP.com 19


WATTS GROUP PROPERTY MANAGEMENT

Residential Leasing

You can choose what best fits you from more than 1,000 rental properties across Iowa

City, Coralville, North Liberty, Cedar Rapids and Tiffin. Whether you are looking for

an apartment, condo, townhome, duplex or single-family home, we help you find a

comfortable rental with all of the amenities you need. Watts Group keeps high standards

with each property, making sure we meet the needs of each renter. We ensure there is

no smoking on our properties and have both pet and non-pet communities available.

Property

Management

Watts Group offers commercial and

residential property management

services, taking the stress off

your hands. Our seasoned team

focuses on helping you minimize

your operational costs, maximize

efficiency and protect your property.

Our full-service operation includes

24/7 facilities management and

maintenance, rent collection and

accounting services, tax management,

insurance maintenance, marketing,

leasing, tenant services and more.

Commercial Leasing

Renting commercial space can be an important

factor in determining the future success of your

business. Our team at Watts Group partners with

you to ensure the lease will fit your business and

its needs. In addition to evaluating what you need

for physical space, length of lease and amount of

rent, Watts Group also provides:

n Market Analysis

n Marketing & Advertising

n Property Management

20 WATTSGROUP.com


Happy 40th Anniversary

to Watts Group!

JUNGE NORTH LIBERTY BUILT BY WATTS GROUP IN 2018

NORTH LIBERTY

525 N. MADISON AVE, NORTH LIBERTY

SALES: (319) 626-9500

Jason Junge


Today, Watts Group has left its mark on

Corridor communities with 23 subdivisions

and more than 2,500 homes and condos.

The company is especially proud of its role

in helping Johnson County to thrive.

Today, Watts Group has left its

mark on Corridor communities

with 23 subdivisions and more

than 2,500 homes and condos.

The company is especially

proud of its role in helping

Johnson County to thrive.

“The Iowa River Landing is a

real highlight in our portfolio.

When I moved to Iowa City

in the ’70s, this area was

mainly industrial and only

had businesses like a truck

stop, towing company, a

country-western bar and

an oil company,” Watts

recalled. “This mixed-used

development is now home

to a vibrant hospital, multiuse

buildings, restaurants,

residential space and the

upcoming Iowa Arena. The

Watts Group is honored to be

part of this revitalization.”

PAGE 24

HAPPY 40TH

ANNIVERSARY

Congratulations

ON 40 YEARS!

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24 HOUR SERVICE, INSTALLATION – INSPECTION

22 WATTSGROUP.com


Happy 40th Anniversary

Landscaping Services

design planting trees & shrubs perennials and groundcovers

brick patios garden ponds retaining and garden walls stonework

landscape lighting arbors, pergolas, fencing

Grounds Care Services

lawn program core aeration tree & shrub care program mulching

pruning mauget tree injections commercial mowing

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● Commercial RE Loans

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● Consumer Loans

● Checking & Savings

Congratulations

to the Watts Group

on 40 years of Success.

WATTSGROUP.com 23


Growing Community Roots

Beyond its real estate contributions to the Corridor, the Watts Group is also invested in

giving back. Employees donate their time and raise funds every year for several local

charities, including Toys for Tots, Shelter House and the Community Foundation of

Johnson County. The company recently completed a service day at Camp Courageous

in Monticello, setting up event tables, building steps and mucking barn stalls.

As a prostate cancer survivor, Watts also has strong connections to the University

of Iowa’s Department of Urology. Indebted to the medical care he received, Watts

created an endowment that has helped the university further its research.

“I am passionate about saying ‘thank you’ and giving back to a community that’s been

so good to us. We simply can’t do enough of it,” he said. “In the business world,

you’re always looking at economics and doing deals. But it’s just as important to have

a mindset of giving and help your neighbors in need.”

PAGE 28

“I am passionate

about saying ‘thank

you’ and giving back

to a community that’s

been so good to us.”

- Gary Watts

Congratulations

Watts Group

on 40 Years of

continued growth!

Member FDIC

NMLS ID:

402178

24 WATTSGROUP.com


Congratulations to

the Watts Group for

40 years of success.

MidWestOne.com

Member FDIC

Congratulations Watts Group

from

40 on years

Congratulations on leading the community in building quality homes. We are

proud to partner with Watts Group in providing dependable Lennox equipment.

WATTSGROUP.com 25


Watts Group Team

BACK ROW: Kye Grenko, Mike Van Dyke, Jerod Lyons, Tyler Todd, Charles Lair, Steve Stewart

SECOND ROW: Dallas Lumpa, Adam Hahn, Donna Coblentz, Olivia Stoutner, Clint Meade, Brian Hagarty, Adam Flockhart, Terry Warder

FRONT ROW: Brandi Webster, Katie Nguyen, Karlie Throckmorton, Becky Watts, Gary Watts, Brian Watts,

Brenda Ferrie, Stevie Dimery, Savannah St. Clair, Don Nichols

KUDOS ON 40 YEARS!

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319-364-5037

26 WATTSGROUP.com


Congrats

ON 40 YEARS!

Congratulations

on 40 years!

FROM YOUR FRIENDS AT

North Liberty, IA

319-626-6855

www.advancemillworkofiowa.com

JOHN

Cress

PAINTING

Since 1984

INTERIOR • EXTERIOR • NEW CONSTRUCTION

319-331-2401 IOWA CITY

Congratulations

Watts Group on 40

years in business!

Your Hometown Electrician since 1959

Congratulations

Watts Group on 40 years in business!

TYPES OF WORK

UNDERGROUND UTILITY INSTALLATION

SITE GRADING

STREET RECONSTRUCTION

Service Calls • New Construction

Remodels • Commercial • Free Estimates

Call: 338-8913

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1320 North 8th Avenue Washington, Iowa 319-653-3334

WATTSGROUP.com 27


Building a Lasting Legacy

Watts Group has no plans of ramping down its real estate growth.

The firm’s immediate vision is focused on two to three years down

the road while the long-term view is 10 years out.

“The developments we are completing now were started several

years ago. Subdivisions aren’t overnight deals – it takes a lot of lead

time to locate available ground, make sure it’s properly zoned and

plotted and build the infrastructure,” Watts explained. “A project’s

financials can also be impacted by increases in construction costs,

tariff changes, oil prices, interest rates and trade labor shortages.

There’s a lot of risk but there’s also a lot of reward.”

Watts credits his staff as the foundation to the firm’s continued

success. His primary role is to use financial resources to secure a

project but then defer to his team to handle development.

“If you are going to sustain a business for

40 years, you also need to have personal

faith to draw on during tough times. If

you’re good at what you are doing, keep at it

and take one step up the ladder at a time.”

- Gary Watts

“I am blessed to be surrounded by outstanding, talented leaders

who are invested in the long-term viability of our company,” he said.

Watts encourages other business owners to form strong

relationships. He recommends not only having one mentor, but two

or three and taking their counsel to heart.

“You can never have enough solid relationships. Shoot straight with

people and be honest with them – you don’t have a second chance

to make a first impression,” Watts emphasized. “If you are going

to sustain a business for 40 years, you also need to have personal

faith to draw on during tough times. If you’re good at what you are

doing, keep at it and take one step up the ladder at a time.” n

Congratulations Watts Group!

Your friends at Pugh Hagan Prahm

When it comes to advising our clients,

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28 WATTSGROUP.com


Happy 40th

Anniversary!

Thank you

to our customers, clients and

vendors. We are proud to be a

part of your community.

Mulford

Plumbing & Heating Inc

Dedicated to your satisfaction!

721 Camp Cardinal Blvd., Coralville

319-338-8366

www.mulfordplumbing.com

1917MmSiNc2017$

Congratulations

to Gary and Watts

Group on 40 years serving

the Corridor

Grow Your People. Grow Your Business. Grow Your Future.

DEVELOP PEOPLE

CREATE ACCOUNTABILITY

ENGAGE TEAMS

DELIVER RESULTS

FROM YOUR FRIENDS AT

Engaging. Proven results.

Award winning programs.

Karen Schumacher, Owner

(319) 431-4148

Sales@CrescendoLD.com

People and organizational

development.

Crescendo

Leadership Development

“Turn your learning into action.”

www.CrescendoLeadershipDevelopment.com

WATTSGROUP.com 29


CONGRATULATIONS

ON 40 YEARS IN THE CORRIDOR

(319) 338-7410

Happy 40TH

ANNIVERSARY

WATTS

GROUP

CORRIDORKITCHENS.COM 650 PACHA PARKWAY, SUITE 6 NORTH LIBERTY 319-665-8300

30 WATTSGROUP.com


CONGRATULATIONS

TO THE WATTS GROUP

The University of Iowa Community Credit Union’s Commercial

Services team would like to congratulate the Watts Group on

their 40th year in business. We look forward to many more years

of working together to serve the needs of our community.

Scott Wilson

NL Financial Center

W: 319.341.3074

C: 319.541.8649

SWilson@uiccu.org

Jen Stull

NL Financial Center

W: 319.248.7047

C: 319.333.8360

jenstull@uiccu.org

Aaron Friederich

NL Financial Center

W: 319.248.5856

C: 641.590.4579

AFriederich@uiccu.org

Sam McSorley

NL Financial Center

W: 319.248.5872

C: 319.850.2928

SMcSorley@uiccu.org

YOU CAN JOIN if you live or work in Iowa.

WATTSGROUP.com 31


Congratulations

on your 40th anniversary!

It has been a pleasure partnering with Watts

Group on so many projects over the years!

Over 25 Years Experience

Services

Commercial Masonry

Brick • Stone • Block

New Construction

Historical Restoration

Serving Iowa City and Surrounding Areas | www.maxsonmasonry.com | 319-631-2183

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