Study Skills

A Sample 

On 

STUDY SKILLS 

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EXECUTIVE SUMMARY 

In the current research, it can be analyzed that Ethical Consumerism helps in motivating 

people to think that the products that they purchase should be produced and sourced without 

damaging the society and environment. Also, it has been assessed that consumers are taught that 

they should buy the goods of companies which believe that child labor and ineffective working 

conditions is a crime. Moreover, the study also describes individual behavior that focuses on 

positive buying and considers customers to purchase the goods that are produced through ethical 

investment. Also, research focuses on the top management of firm that needs to provide good 

working conditions to employees so that they can be satisfied and promote business in order to 

enhance the sales of firm. 

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TABLE OF CONTENTS 

INTRODUCTION ............................................................ 1 

BRIEF OVERVIEW AND ANALYSIS OF ETHICAL 

CONSUMERISM ............................................................. 1 

DETAILED OVERVIEW OF OXFAM CLAIMING TO 

OPERATE ETHICALLY ................................................. 3 

FACTORS INFLUENCING CONSUMER BUYING 

BEHAVIOR ...................................................................... 5 

CONCLUSION ................................................................. 6 

RECOMMENDATIONS .................................................. 6 

FINAL REFLECTION AND PDP ................................... 7 

REFERENCES ............................................................... 11 

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ILLUSTRATION INDEX 

Illustration 1: Ethical consumerism .................................................................................................2 

Illustration 2: Oxfam bank ...............................................................................................................3 

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INTRODUCTION 

Ethical consumerism helps in motivating people to think that the products that they 

purchase should be produced and sourced without damaging the society and environment. For 

instance, consumers are taught that should buy the goods of companies which believe that child 

labor and ineffective working conditions are a crime. However, through such type of practice, it 

helps in overcoming the negative impact on society and environment (Cottrell and Morris, 2012). 

In the present study, Oxfam has been undertaken which is working as a NGO for the welfare of 

community in order to provide a better living standard to people. Moreover, the research 

analyzes different areas that claim to operate ethically in the market. It also aims on focusing that 

there are varied factors that influence the purchasing behavior of consumers by carrying out 

primary research (Segers and et.al., 2013). 

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BRIEF OVERVIEW AND ANALYSIS OF ETHICAL CONSUMERISM 

Ethical consumerism can be stated as the moral purchasing which is practiced by 

consumers through positive buying of ethical products and boycotting the negative purchasing 

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that harms or damages the environment or society (Ethical consumerism meaning, 2014). Ethical 

consumerism is a behavior that is adopted by people nowadays in order to promote the buying 

behavior of ethical products and services. The individual behavior focuses on positive buying 

that considers customers to purchase the goods that are produced through ethical investment 

(Edwards and et.al., 2014). Thus, in order to attract ethical buyers, businesses need to promote 

their products with focusing on the labels and standards which state that the purchased product is 

ethical in nature. 

Businesses are also required to focus on eliminating child labor and ineffective working 

conditions to labor. It is because; if business carries out such activity then ethical buyers would 

not move towards purchasing the product and thus, it decreases the sale of companies. Therefore, 

it is essential for the firm to maintain quality standards and labels so that it does not affect the 

decision of consumers and profitability of firm (Griffiths, 2012). Organizations nowadays 

promote ethical consumerism so that they can attract customers and would earn high revenues. 

Thus, top management of firm needs to provide good working conditions to employees so that 

they can be satisfied and promote the business in order to enhance the sales of firm. In the 

present era, ethical consumerism is a emerging market that provides consumers a different 

standard of living in society (Cox and et.al., 2007). It involves different merchandise such as 

banking, finance, energy, food, drinks and fashion etc. 

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DETAILED OVERVIEW OF OXFAM CLAIMING TO OPERATE 

ETHICALLY 

Illustration 1: Ethical consumerism 

(Source: Kneale, 2014) 

Oxfam is directly working with different communities in order to influence the people to 

become powerful. Main aim of business is to provide individual the right to carry out their rights 

and also, to empower them for managing their own lives. Also, it ensures that people living 

below poverty line should enhance their living standard (Moreira and et.al., 2013). Oxfam is an 

international association that involves around 17 businesses working in approximately 94 

countries worldwide in order to overcome and find a solution to poverty. Its main program has 

three motives to improve the upliftment of community that is living in poverty for long time, 

carrying out humanitarian work and providing assistance to people affected from natural disaster. 

Business also obtains specific vision to create the world free from poverty (Koprowska, 2010). 

Thus, in order to fulfill such aim, it organizes varied development programs, workshops, 

campaigns and so on. However, it also helps business to maintain the transparency and 

accountability in order to achieve the desired results. Hence, through carrying out such 

humanitarian activities, business claims to operate its business ethically. 

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ion 2: Oxfam bank 

(Source: Wong, 2014) 

Illustrat 

There are different approaches identified and evaluated by Oxfam with regard to become 

social and ethical. It is as follows- 

Equality act- It is an effective legislation passed in 2010 by UK government. The main 

aim of such act is to provide equality to workers at the workplace by providing equal 

rights and opportunities in order to improve their skills and quality. Thus, Oxfam also 

involves this act in order to develop proper functioning and to execute the best practices 

with attaining the desired results (White, MacDonnell and Ellard, 2012). Business 

provides equality among workers so that they can be satisfied from their job and would 

provide the best results in terms of profitability. 

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Not for profit approach- Here, it can be stated that Oxfam operates its business not for 

profit and provides community a better chance of improving their living standard. Thus, 

working as a not for profit approach, it relays on donations and grants from big corporate 

houses in order to support the community as a social cause. Hence, company uses such 

amount in order to support the poor people to overcome poverty and to enhance their 

standard of living (Singh, Iglesias and Batista-Foguet, 2012). 





FACTORS INFLUENCE CONSUMER BUYING BEHAVIOR 

There are varied factors that affect the individual's buying behavior at the time of 

purchasing merchandise. Thus, in the present study, research has been carried out on students of 

GSM London. The main purpose of carrying out this research is to identify the buying behavior 

of individual (Solomon, Russell-Bennett and Previte, 2012). In relation to this, there are three 

major factors that influence the buying behavior of GSM students. It is as follows- 

Personal factors- It involves different personal factors that affect the purchasing 

behavior of individual such as age, religion and sex. For example, it can be evaluated that 

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the needs and wants of purchasing ethical products differs as per their age. It is a crucial 

factor that influences the tastes and preferences of consumers. Likewise, the aged people 

will prefer to consume food which is not so spicy as compared to young people who 

prefer to try something chilly and spicy. Thus, carrying out survey on the taste and 

preference of GSM students analyzed that they prefer to consume different products but 

which are sold ethically in the market (Davies, Lee and Ahonkhai, 2012). 

Social factors- It is another critical factor that affects the purchasing decision of buyers. 

The families of GSM students are also involved in survey and by analyzing their 

responses; it has been found that they are loyal towards purchasing ethical goods so that 

poor people can be safeguarded (Bucic, Harris and Arli, 2012). Thus, buying behavior of 

people is changing and focusing on adopting ethical goods and services as their main aim 

is to promote poor people to enhance their living standard. 

CONCLUSION 

From the above study, it can be articulated that each and every business is required to 

develop ethical consumerism concept in order to produce products or services. Further, the main 

purpose of adopting such concept by Oxfam is to overcome the poor people from poverty and to 

improve their standard of living. Thus, Oxfam carries out its business which is totally based on 

fair practices that helps in serving the clients well and attains the best results. Business also 

undertakes varied approaches such as unethical practices; equality act etc. in order to serve the 

people better and also, to improve the overall image of enterprise. At last, business carries out 

research on GSM students in order to analyze buying behavior of consumers. 

RECOMMENDATIONS 

It has been suggested that Oxfam is required to generate more transparency and 

sustainability in the firm with an aim that individual is required to be aware about the ethical 

morality concept. Also, business is required to differentiate its corporate brand image from its 

rivals. Through following ethical consumerism, it reflects that business is trying to provide 

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ethical products and services to consumers and overcome the poverty. Enterprise should also 

follow ethical culture within corporation and provide equal opportunities to employees so that 

they can enhance their standard of living and would enhance productivity of firm. Oxfam needs 

to improve its awareness of corporate ethics and should recognize themselves among consumers 

which would help them to build trust among stakeholders. 





FINAL REFLECTION AND PDP 

Through carrying out this particular research, it helped in reflecting my own performance 

and development during the whole semester. Further, there is a lot of learning to be gained by me 

during the complete semester regarding performance (Leonidou and et.al., 2013). It also 

supported me to improve my knowledge and skills so that ethical consumerism concept can be 

effectively understood by me during the whole semester. Further, I have also tried to find 

company that follows ethical morality concept so that it would in improving my knowledge. It 

also developed my communication and analytical skills. Through enhancing such skills, it helped 

me in improving my presentation skill that assisted me to effectively present my views in front of 

them so that they could understand my view point towards ethical consumerism (Carrington, 

Neville and Whitwell, 2010). However, at the time of starting semester, I was not able to find 

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myself competent enough to understand the term related to ethical consumerism. But later, after 

the completion of semester I was skilled enough to analyze the importance of such concept. 

With the help of such study, my communication skills were enhanced. During the 

semester, I found a lot of enhancement in my knowledge regarding ethical consumerism. This 

particular semester supported me in improving my communication skills and helping other 

people to understand the same. Thus, through carrying out this report, it guided me to effectively 

analyze the concept and identify its importance in order to implement it within businesses. In this 

particular semester, my research skills were improved as I searched varied companies that 

implement ethical consumerism in different sectors such as finance, food, fashion etc. It is 

essential for business to follow such concept in order to attract the consumers and to satisfy their 

needs. Furthermore, through carrying out the research, I was able to understand the concept of 

producing ethical merchandise and deliver it to poor people so that they can improve their 

standard of living. 

Further, in order to carry out the selected topic, it helped me to direct my efforts towards 

selecting Oxfam which is a nonprofit enterprise that promotes ethical consumerism concept. 

Thus, such research supported me to improve my analytical and communication skills. It helped 

me to become competent and take decision in order to implement different practices such as 

equality act so that I can effectively overcome the issues faced by individuals working within 

firm. Through attending such session, it also helped me to develop my skills and knowledge and 

attain desired goals and objectives. I also analyzed that I need to enhance my conflict 

management skill so that it would guide me to improve my coordination among team members 

and provide them proper responsibilities in order to achieve the desired results. I also found 

issues at the time of selecting enterprise which claims to run ethically. From the list of ethically 

operating companies, I adopted Oxfam which is a NGO that works ethically in order to serve 

poor people and achieve objectives. 

Through carrying out above practices, it helped me to enhance my performance skills and 

thus, I obtained the best outcomes. Also, this semester helped me to enhance my presentation 

skills as I was needed to prepare an oral presentation which is likely to be given in front of 

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colleagues. Thus, I made sincere efforts to develop such skills and thus, become competent 

enough to overcome the problems faced in order to attain the desired results. Hence, it can be 

assessed that this whole semester helped me to learn different things so that I can improve my 

skills and knowledge in order to build my future endeavor. Moreover, it also helped me to work 

excessively on my inefficiencies so that I can improve them in future and would attain the 

desired goals. It helped me to understand ethical consumerism concept and its importance by 

adopting within enterprises to improve the living standard of poor people. Following are the 

different areas in which I need to enhance my skills. Thus, for that, I need to develop personal 

development plan in order to attain the desired goals. Following is the personal development 

plan- 

Skills to be 

Current 

Desired results 

Activities 

Time required 

developed 

situation 

undertake to 

enhance 

Communication 

I need to improve 

It can be 

Attending 

It requires around 

skills 

my 

enhanced through 

seminars 

and 

12 months. 

communication 

regular learning. 

conferences. 

skill so that I can 

effectively 

communicate 

with my top 

management. 

Impatience 

It is essential for 

For this, I need to 

For this, I need to 

Requires 7-8 

behavior 

me to overcome 

develop 

my 

undertake 

months. 

my 

impatient 

listening 

skills 

different sessions 

behavior so that I 

and thus, required 

for improving my 

can 

effectively 

to analyze the 

skills such as 

work with my 

critical situations 

attending 

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colleagues. 

so that results can 

motivational 

be obtained. 

speaker’s 

sessions. 

Time 

It is crucial for 

Thus, 

managing 

I need to attend 

It needs 4-5 

management 

me to develop my 

the time properly 

workshops 

and months. 

skills 

time management 

helps the firm to 

lectures 

to 

skills so that as 

attain results. 

manage my time. 

per the important 

work, I can 

manage my time 

accordingly 

and 

accomplish 

it 

first. 

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REFERENCES 

Books and Journals 

Bucic, T., Harris, J. and Arli, D., 2012. Ethical consumers among the millennials: A crossnational 

study. Journal of Business Ethics. 110(1). pp. 113-131. 

Carrington, M. J., Neville, B. A. and Whitwell, G. J., 2010. Why ethical consumers don’t walk 

their talk: Towards a framework for understanding the gap between the ethical purchase 

intentions and actual buying behaviour of ethically minded consumers. Journal of 

Business Ethics. 97(1). pp.139-158. 

Cottrell, S. and Morris, N., 2012. Study skills connected: using technology to support your 

studies. Palgrave Macmillan. 

Cox, D. B. and et.al., 2007. A study of managerial derailment characteristics and personality 

preferences. Journal of Management Development. 26(9). pp.857 – 873. 

Davies, I. A., Lee, Z. and Ahonkhai, I., 2012. Do consumers care about ethical-luxury?. Journal 

of Business Ethics. 106(1). pp.37-51. 

Edwards, A. J. and et. al., 2014. Learning and study strategies: Issues in assessment, instruction, 

and evaluation. Elsevier. 

Griffiths, M., 2012. Study skills and dyslexia in the secondary school: a practical approach. 

Routledge. 

Kneale, P. E., 2014. Study Skills for Geography Students: A Practical Guide 2nd Edition. 

Routledge. 

Koprowska, J., 2010. Communication and Interpersonal Skills in Social Work. 3rd. ed. SAGE. 

Leonidou, L. C. and et. al., 2013. Business unethicality as an impediment to consumer trust: The 

moderating role of demographic and cultural characteristics. Journal of business ethics. 

112(3). pp. 397-415. 

Moreira, P. A. and et. al., 2013. Predictors of academic performance and school engagement— 

Integrating persistence, motivation and study skills perspectives using person-centered 

and variable-centered approaches. Learning and Individual Differences. 24. pp. 117-125. 

Segers, M. and et. al., 2013. Employee Motivation for Personal Development Plan Effectiveness. 

European Journal of Training and Development. 37(6). 

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Singh, J. J., Iglesias, O. and Batista-Foguet, J. M., 2012. Does having an ethical brand matter? 

The influence of consumer perceived ethicality on trust, affect and loyalty. Journal of 

Business Ethics. 111(4). pp. 541-549. 

Solomon, M., Russell-Bennett, R. and Previte, J., 2012. Consumer behaviour. Pearson Higher 

Education AU. 

White, K., MacDonnell, R. and Ellard, J. H., 2012. Belief in a just world: Consumer intentions 

and behaviors toward ethical products. Journal of Marketing. 76(1). pp. 103-118. 

Wong, L., 2014. Essential study skills. Cengage Learning. 

Online 

Ethical consumerism meaning. 2014. [Online]. Available through: 

. [Accessed on 

30 th October 2015]. 





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