Audible-Deck_04262015_v6
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POSITIVE GROWTH SEEN ACROSS THE BOARD<br />
2015<br />
182 million<br />
PROSPECT POPULATION<br />
Would advocate audiobooks<br />
Would maybe advocate audiobooks<br />
Would not advocate audiobooks<br />
100%!<br />
90%!<br />
AUDIBLE<br />
IMPROVEMENT<br />
IN AWARENESS<br />
7%<br />
WILLINGNESS TO ADVOCATE AUDIOBOOKS<br />
80%!<br />
70%!<br />
60%!<br />
50%!<br />
40%!<br />
30%!<br />
20%!<br />
10%!<br />
2012<br />
32.30%<br />
Improvement<br />
19.22%<br />
Improvement in consideration<br />
15.55%<br />
Improvement in value sentiment<br />
0%!<br />
0%! 10%! 20%! 30%! 40%! 50%! 60%! 70%! 80%! 90%! 100%!<br />
Source: Primary Research, M&C Saatchi Mobile - Web Survey 2015<br />
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