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Veera Dhawan<br />
The Gara Designer<br />
A Persian Touch<br />
She has a wide range of collections<br />
to offer to her valued and fashion<br />
conscious women which have<br />
contemporary look and modern<br />
design. Her designed Salwar kameez,<br />
loose outfits and in particular the<br />
popular sari with vibrant shades and<br />
quality fabrics make it exquisite and<br />
a value for money besides a royal<br />
look to you.<br />
She has pioneered a new trend in<br />
the fashion world which is not just<br />
limited to her community. Now it has<br />
made inroads as a unique style for all<br />
irrespective of caste and creed to look<br />
gorgeous for occasions like wedding.<br />
Her hard work and zeal to thrive this<br />
art <strong>final</strong>ly paid off which is evident<br />
from her popularity and success as a<br />
renowned GARA DESIGNER.<br />
Veera Dhawan a Mumbai<br />
based designer of Parsi<br />
origin who was instrumental<br />
to popularize the rich heritage of<br />
Persian embroidery, arts, tradition<br />
and culture through her designs.<br />
Her zest and passion to promote<br />
the craftsmanship and artistry of<br />
her culture especially the GARA<br />
EMBROIDERY to world. She is a<br />
veteran of the fashion world and<br />
for the last nineteen years into the<br />
service with her unique style and<br />
designs.<br />
GARA is the essential element<br />
of a bride’s trousseau from the<br />
Parsi community and popular for<br />
its elegance and vibrancy. GARA<br />
is derived from a Gujarati word<br />
which means SARI. It is handmade<br />
embroidered which makes it classical<br />
and precious outfit for wedding.<br />
Traditionally it has three styles- a<br />
dense one, net pattern and border<br />
and pallu with embroidery work and<br />
it takes few months to make one such<br />
dress. An ardent fashion enthusiast<br />
of Persian art and culture she has<br />
participated in many exhibitions<br />
within India and abroad to show<br />
cause her designs and tradition.<br />
However Parsi embroidery is a<br />
blend of Indian, Persian, European<br />
and Chinese design and patterns. It<br />
evolved over the years and become a<br />
symbol and identity for them.<br />
98 www.weddingmomentsmagazine.com
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