Estetica Magazine UK (4/2018)

EsteticaNetwork

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

UK

the HairMagazine

GOOD NEWS

Big Hearted Creatives

Share the Love

GROOMING

Guy Stuff: All Aboard

the Male Train!

HAIR GURUS

Demos, Runways and

Teaching Seminars


INTRODUCING THE NEW AND IMPROVED


The colour you love, just got better, now with:

Pure Balance Technology

Me+ technology of the future

Less damage, colour after colour*

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@WellaHairUK

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UPCLOSE

INTERNATIONALLY RENOWNED FOR THEIR CREATIVITY AND FASHION-FORWARD APPROACH,

THE MOST AWARD-WINNING ARTISTIC TEAM IS REPRESENTED BY A

DIVERSE GROUP OF TALENT.

FROM EXCEPTIONAL CUTTING AND COLOURING SKILLS, TO MALE GROOMING EXPERTS,

TO ‘IN DEMAND’ SESSION AND EDITORIAL SPECIALISTS DUE TO THE BRAND’S UNIQUE

ACCESS AT LONDON FASHION WEEK AND INNOVATIVE AVANT GARDE HAIRDRESSERS –

WHAT IS SPECIAL ABOUT TONI GUY EDUCATION

IS OUR BRILLIANT TEAM.

Come and see

the team

in action at

Salon

International!

SILJE VINCENT

INTERNATIONAL

ARTISTIC DIRECTOR

EFI DAVIES

WINNER

British Hairdressing Awards -

Newcomer of the Year and

Avant Garde Hairdresser of the Year

jon wilsdon

FINALIST

British Hairdressing Awards -

North West Hairdresser of the Year

JO O'NEILl

awarded

British Fellowship of Hairdressing,

Fellow with Honors.

L’ORÉAL 20/20 initiative, celebrating the

UK’s most elite colourists

SIOBHAN GOLDEN

WINNER

L’ORÉAL Colour Trophy Young Colourist

NOMINEE

FRANCESCO

FONTANA

NOMINEE

British Hairdressing Awards -

Schwarzkopf Professional

Colour Technician British Hairdressing Awards -

Colour Technician of the Year,

L’ORÉAL Colour Trophy and

Wella Trend Vision

georgie

mathers

WINNER

L’ORÉAL Colour Trophy Young Colourist

FINALIST

British Hairdressing Awards -

Schwarzkopf Professional

Colour Technician


COS SAKKAS

nominee WINNER CHARLIE CULLEN

British Hairdressing Awards -

British Hairdresser of the Year 2018

WINNER

Newcomer of the Year and three time winner of

London Hairdresser of the Year

awarded

British Hairdressing Awards - HALL OF FAME

INDIRA

SCHAUWECKER

British Hairdressing Awards –

London Hairdresser of the Year

Three times winner of Avant Garde Hairdresser of the Year

AIPP Avant Garde Collection and

AIPP Grand Trophy Winner

awarded

British Hairdressing Awards - HALL OF FAME

ARTISTIC DIRECTOR

HEAD OF

MENS EDUCATION

PHILIPp HAUG

LONDON ACADEMY

MANAGER

FINALIST

British Hairdressing Awards -

London Hairdresser of the Year

sophie

springett

WINNER

British Hairdressing Awards -

Newcomer of the Year

Creative Head IT List - The Visionary

FINALIST

British Hairdressing Awards -

Afro Hairdresser of the Year (with Hayley Bishop)

“I COULD NOT BE MORE PROUD OF MY ARTISTIC TEAM,

IT IS THEIR TALENT AND PASSION THAT MAKES OUR

EDUCATIONAL OFFERING TOTALLY UNIQUE,

SO IF YOU WANT TO LEARN FROM THE BEST,

LET US BE YOUR GUIDE.”

DANIELE

DE ANGELIS

LONDON ACADEMY

MANAGER

FINALIST

British Hairdressing Awards -

London Hairdresser of the Year

PERSONAL

FOR A FULL COURSE LISTING OR TO BOOK YOUR EDUCATIONAL JOURNEY WITH TONI&GUY

VISIT WWW.TONIANDGUY.COM OR CONTACT T : 44 (0) 20 7836 0606 E : COURSES@TONIANDGUY.CO.UK

F : /TONIANDGUYLONDONACADEMY T : @TONIANDGUY_ACAD I : @TONIANDGUYLONDONACADEMY

SACHA MASCOLO-TARBUCK

GLOBAL CREATIVE DIRECTOR

ART TEAM

WINNERS

British Hairdressing Awards -

11 times recipients of the

Artistic Team of the Year

AND


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13th - 15th October 2018 | ExCeL London

13th - 15th October 2018 | ExCeL London

THE HEART

OF THE

INDUSTRY

Be inspired at the UK’s biggest show!

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Hair by Lisa Graham and

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editorial

Autumn is something of a get-together season for the hair industry as it features many

Hair Stylist: Renya Xydis

Colourist: Nicola Clarke

Photo: Jacob Sutton

Make-up: Peter Schell

Styling: Aurelia Donaldson

Products: Wella Professionals

opportunities to unite in celebration of the creative achievements for which we’re renowned.

The big one is, of course, Salon

International, which this year takes

place as always at London’s ExCel

centre from 13th -15th October.

A special highlight for many of us will be the TONI&GUY Mainstage event, which is also

being held at ExCel on the Sunday of Salon weekend. Earlier in the day, the first of two

stagings of the Alternative Hair Show ‘Mystique’ will be taking place at the Freemasons’ Hall

in Covent Garden – the early show is at 5pm and the late show at 9pm. As always,

EsteticaNetwork will be at Salon International again this year, so please come and visit us at

our stand so we can share with you some of the beautiful albums and look books which we

have published over the past 12 months. Further afield, we have two very important

international events taking place – The Goldwell Color Zoom international finals in

Toronto, Canada on Sunday 30th September and the International Wella Trend Vision

Awards in Lisbon, Portugal on Saturday, 3rd November. We wish the very best of luck to all

UK and Eire participants at both events!

Gary Kelly,

Editor-in-Chief, Estetica UK

EsteticaNetwork globalises

the wonderful world of hair:

in print, online and on social!


Estetica n. 4/2018

contents

Publisher and Director

Roberto Pissimiglia

INTERNATIONAL

EditorIAL DIRECTOR

Sergi Bancells

sergi@esteticamagazine.com

EDITOR-IN-CHIEF

Gary Kelly

estetica.uk@lineone.net

INTERNATIONAL

Editor-in-Chief

Laura Castelli

l.castelli@estetica.it

International Editorial

Coordinator

Fatima Pilone

f.pilone@estetica.it

Editorial Staff

Alice Gioannini

adtraffic@estetica.it

Layout

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

Production Supervisor

Carlo Tiani

c.tiani@estetica.it

UK SALES & MARKETING

MANAGER

Stefano Migliavacca

estetica@naste.it

Looks Celeb Styles 13

Creativity Showing Off 16

Vision Hair Rebellion 24

Trends Shaping Man 82

Events All-Star Challenge 86

Events Next Stop: Toronto! 88

Events Serious Sparkle 91

Charity Big Respect Guys! 92

Glamour on

and off the

red carpets

and runways.

Contributors

UK

Gary Kelly, Maria Weijers

France

Stéphanie Argentin, Marie Coccoluto

SPAIN

Elisabet Parra,

Bel M. Dolla, Cristina Hernández

Deutsche Ausgabe

Michaela Dee

Italia

Daniela Giambrone, Lucia Preziosi

MÉxico-Latinoamérica

Erika Del Paso,

Héctor RamÍrez, Ernesto Álvarez,

Karla Cuéllar, Fernando Farfán

usa

Alejandra Acuña,

Marie Scarano

digital

Matteo Franceschini Beghini,

Erica Balduini, Ludovica Cavalli,

Erika Marchese, Wilma

Sommariva, Valentina Stella

international trends

#Instavibes 33

Style Masters Awards 2018 68

All-Star Challenge 2018 76

The wonderful world of

hairdressing's community

and events.


Jason Hogan, Celebrity and Associate

Colourist, Josh Wood Atelier

James Taylor, Salon Owner,

Moose House of Hair

Isobel Eaton, Master Colourist,

Russell Eaton Salon

Mark Woolley, Founder & International

Creative Director, Electric

Celeb

styles

Total Look

8.0

Getty Images

Anne Hathaway

MARK WOOLLEY: Love it! Straight and sleek, Mona-Lisa-esque. This look is current and a departure

from the texture and colour pattern we have seen in recent seasons.

Hair: 9/Make-up: 9/Style: 9/Vote 9

ISOBEL EATON: She's always classic and understated with a look that people can relate to and is very

accessible. Her make-up is flawless and minimal allowing her natural beauty to shine through.

Hair: 8 Make-up: 7.5/Style: 8.5/Vote 8

JASON HOGAN: She can pull many different looks, including a blonds pixie crop and feminine bob

but I must say her simple middle-parting long locks are one of my favourites.

Hair: 9/Make-up: 7.5/Style: 9.5/Vote 8.7

JAMES TAYLOR: I prefer Anne’s hair shorter and darker. The colour borderline is too warm next to

her pale complexion. The way her hair has been styled is something we are seeing a lot at the moment.

Hair: 6/Make-up: 6/Style: 7/Vote 6.3

looks

13


Total Look

8.5

Emilia Clarke

MARK WOOLLEY: Strong shape, direction and texture makes this look an all-round winner! During

AW18 I expect to see strong shapes making an appearance.

Hair: 9.5/Make-up: 9.5/Style: 9.5/Vote 9.5

ISOBEL EATON: She has a great young look with her darker roots and lightened ends which is so

current. I love how her hair is styled to give a more modern edge to the overall classic styling.

Hair: 7.5/Make-up: 7.5/Style: 7/Vote 7.3

JASON HOGAN: The Game of Thrones star always has a flawless style, however I have to say that I

much prefer her hair when she had it loose rather than quaffed off her face.

Hair: 6/Make-up: 8/Style: 8/Vote 7.3

JAMES TAYLOR: The lived-in blonde suits her as I always feel if you are on the paler side, make roots

your friend not your enemy. Its effortless in the style and the length suits her face shape perfectly.

Hair: 10/Make-up: 10/Style: 10/Vote 10


Total Look

8.4

Photos: Getty Images

Bella Hadid

MARK WOOLLEY: I love this for the reason that the straight and sleek, low parting gives the overall

look that vital touch of extra detail. Classically beautiful but very on-trend.

Hair: 8.5/Make-up: 8.0/Style: 9/Vote 8.5

ISOBEL EATON: Bella looks really glam. Her hair works really well with her styling and looks healthy and

glossy. Its styled very simply but compliments her total look. I also love her soft, dewy make-up.

Hair: 8/Make-up: 8/Style: 8/Vote 8.0

JASON HOGAN: Beauty Queen Bella can do no wrong when it comes to style! Her deep side-parting

frames her face and her glossy brunette chocolate tones really stand out.

Hair: 10/Make-up: 9/Style: 8.5/Vote 9.2

JAMES TAYLOR: This is not my favourite look on her but she’s is still stunning. The hair is too straight

to go with the make-up and outfit, I'd have liked to have seen a soft wave around her face.

Hair: 7/Make-up: 9/Style: 7.5/Vote 7.8

looks

15


An arresting image

from Blue Tit’s new

Desert Space

collection, with the

fiery red fringe

fusing with cool ash

blonde lengths and

flashes of green.

Showing Off

Top UK hair gurus have been demo-ing their skills and

creativity at shows, seminars & runways across the globe:

here’s a snapshot of 2018 summertime showtime. Maria Weijers


L’Oréal Colour

Trophy audiences

lapped up Ken

Picton’s take on how

we capture beauty in

our ever-changing

media driven world.

Luscious colours,

languid poses and

a louche attitude

oozed stylishly from

Jayson Gray’s show

contribution to Wella’s

Trend Vision events.

Sally and Jamie

Brooks shared

their considerable

experience of editorial

hair for their show at

London’s L’Oréal

Colour Trophy Final.

UK trendsetting hairdressers are always flying the skies to work abroad on demos, runway shows and teaching

seminars. It sounds dreamy glamorous, but the reality of what these commissions demand lands you back on

earth with a thump! There’s little time to take in local sights – just plenty of time to get stuck in and enjoy being

creative both backstage and front of house. A perfect example of such is the TIGI Team which had its work cut out

in Milan when styling hair for Alberta Ferretti’s Resort & Limited Edition 2019 show. To complement dramatic

outfits embellished with crystals and embroidery, the TIGI team, headed by Maria Kovacs, created two different

creativity

17


Hair: Goldwell

The TIGI team used

both Bed Head and

Catwalk to style 40

models in Alberta

Ferretti’s Resort and

Limited Edition

2019 fashion show

in Milan.

Jason Hogan and the

Josh Wood Atelier

team tinted wigs

styled by Guido

Palau to enhance the

couture gowns on the

Valentino runway.


Hair: Jason Hogan, at Josh Wood Atelier for Valentino

looks on each of the 40 show models. Then there’s Jason Hogan, Associate Colourist at Josh Wood Atelier, tasked

with his team to colour 50 wigs for the Valentino Couture Fall 2018 show. It involved 150 hours of prep and 250

colour processes, stimulated by one big inspiration: a dark chocolate bourbon base with soft, rich tea hued ends. The

enormous wigs – styled by catwalk guru Guido Palau – were as impressive as they were voluminous. It’s also been

a busy season for Wella guest artist Jayson Gray. Producing a show for Wella’s Trend Vision UK tour and mentoring

event finalists, his show for Malta’s Trend Vision gala opening took months of prep. And somehow along the way, he

creativity

19


Creating this Dutch

braid attracted an

eager response for

Linton & Mac from

festival girls, along

with warm

acknowledgement

from those nostalgic

ladies in the lowlands.

managed to secure a guest hair colourist gig for Virgin EMI’s featured artists, doing Alice Chater’s hair for her Boy’s

& Girl’s and Heartbreak Hotel video singles. Another Guru on the circuit is Ken Picton, whose ‘Moving Image’

show for London’s L’Oréal Colour Trophy Final conveyed a modern take on capturing the instant image. This was

followed by the Brooks & Brooks ‘Editorial Image’ show which delivered exactly that – fab editorial looks perfect for

front covers. Just a teeny taster to prove the persistent global demand for UK gurus’ skills and creativity remains as

relentless as ever…

20 creativity


THE WORLD’S

MOST

RENOWNED

AWARDS

IN THE

HAIRDRESSING

INDUSTRY

Association Internationale Presse

Professionnelle Coiffure

5, Rue Boudreau

75009 PARIS (France)

www.aipp.net

www.aippcoiffure.com


© 2018 Beautyge Brands USA, Inc. All Rights Reserved.


a winning look

American Crew congratulates Russia’s Vitaly Pimenov

for executing an original and visionary look with on-point

precision, taking the 2018 Global Champion title.

The look Vitaly created balances an attitude of ease

with confident style and texture to form a striking

interpretation of the American Crew man.

For updates and your chance to

be a part of next year’s competition

visit americancrew.com/allstarchallenge

Or follow American Crew on

2018 All-Star Challenge

Global Champion,

Vitaly Pimenov, Russia


A celebration of the

experienced woman.

Cut and colour have been

fused together to create

completely bespoke, iconic

hair, sharing a sense of

power and liberation.

Hair: Mark Mountney at

Zoology, Wanstead, London

Photos: Eddie MacDonald

Make-up: Lauren Mathis

Styling: Clare Frith

Hair

Rebellion


Best of

B ri t

“A celebration of

freedom of expression

through beauty”

vision

25


“Rouge Seduction: a

statement of power,

elegance & sexuality”

26 vision


Best of

B ri t

A collection with a modernday

twist on the concept

of female empowerment,

beautifully created to showcase

that strength and beauty can

combine to great effect.

Hair: Tom O’Brien, Baroque Hair,

Yorkshire

Photos: Tony Le Britton

Make-up: Roseanna Velin

Styling: Tom O’Brien


Short, sharp and chic,

choppy fringes are a perfect

complement to a flawless

complexion.

Hair: Scott Frazer Halsey @

Clipso Watford

Photos: Jamie Blanshard

Make-up: Ellen K Bridger

Styling: Rubina Marchiori


Best of

B ri t

“Style defined without

compromise; perfect

shape with perfect finish”

vision

29


“Individual expressions

of fashion, beauty and

a unique personality”

30 vision


Best of

B ri t

Naturally beautiful shades are

accentuated by soft, contrasting

tones which add autheniticy

and a touch of class.

Hair: Tristan Eves @ Tristan Eves,

Petworth

Photos: Jamie Blanshard

Make-up: Maddie Austin


Best of

B ri t

Opaque translucency

creates intriguing games

of light and shade in this

stunning image from the

collection by one of our

most talented art teams.

Hair: Hooker & Young Art Team

Photos: Michael Young

32 vision


MODA

INT’L

New trends

unveiled

#instavibes

Hair & Photo: Chung-Yang Sun @ rokk ebony/Colour: Sanja Scher/Make-up: Chung-Yang Su and Sarah Baxter/Styling: Jam Baylon

The first fruits of the new season. Already in full bloom, Estetica prepares a splendid collection of the latest hair trends to

offer our readers variegated looks. The common denominator is the highest level of creativity in colour, cut, and styling.

Primizie di stagione. Pronta a rientrare con grinta, Estetica mette sul tavolo degli hair trend tutte le sue carte migliori, offrendo

un panorama variegatissimo di look. Comune denominatore è l’alto livello di creatività, nel colore, nel taglio, nello styling.

Vorsaison. Estetica ist bereit, voller Elan zurückzukommen und spielt seine Trümpfe mit den neuesten Haartrends aus, die

eine große Auswahl an unterschiedlichen Looks bieten. Allen gemeinsam ist eine hohe Kreativität hinsichtlich Farbe, Schnitt und

Styling. Primeurs saisonnières. Prêt pour une rentrée pleine d’énergie, Estetica pose sur la table des tendances de coiffure tous

ses meilleurs atouts, en offrant un panorama très varié de looks. Le dénominateur commun : le haut niveau de créativité, sur le

plan de la couleur, de la coupe et du coiffage. Primicias de temporada. Lista para volver a entrar con fuerza, Estetica pone sobre

la mesa de los hair trend sus mejores cartas, ofreciendo un panorama muy variado de looks. El denominador común es el alto

nivel de creatividad en el color, el corte y el styling.


Hair: Christophe Gaillet

for L’Oréal Professionnel

Photo: Weronika Kosinska

Make-up: Izabela Szelagowska

Styling: Joanna Wolff


Hair: Chung-Yang Su

Colour: Sanja Scher

Photo: Michaela Barca

Make-up: Sarah Baxter


Artistic Direction: Fabien Provost

Hair: Fabien Provost, Alexandrine

Piel Couleur, Denis Fischer

Photo: Adel Awad

Make-up: Charlotte Willer

Styling: Chloé Dugast


#Long&languid

Fringes can make a dramatic

difference - disproportionate

lengths, choppy, side-swept,

or blunt at the bridge

of the nose.

Artistic Team René Furterer Paris/Artistic beauty direction: Gregory Kaoua/Ben Wrobel/Photo: Greg Conraux/Make-up: Julie Nozières/Products: René Furterer

chelseahaircutters

ianmichaelblack

blacksheepparlor

pink_nouveau


Hair: Joey Scandizzo

@ Joey Scandizzo Salon

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Josie McManus


Hair: Tony Ricci

Photo: Richard Miles


Hair Concept: Luigi Martini

& International Creative Team

for Sens.ùs

Creative Director:

Gian Enrico Barbagli

Photo: Mauro Mancioppi

Styling: Luca Termine

Make-up: Raffaella Tabanelli


wearestaffordhair

toniandguylondonacademy

petrapeffer_intercoiffure

Hair: Karine Jackson for Organic Colour System/Photo: Andrew O’Toole/Make-up: Belinda Zollo/Styling: Mel Nixon

mazellaandpalmer_salon bexpfeiffer

elizabethwhibley hans_beers


Hair & Colour: Angelo Seminara

for Davines

Photo: Andrew O’Toole

Make-Up: Daniel Kolaric

Styling: Ashlee Hill


Hair: Cathy Batit

Photo: Latil Pascal

Make-up: Adeline Raffin

Styling: Cathy Batit & Avi


Hair: Hakan Alacali

Photo: G + K

Make-up: Mariska De Jong

Styling: Julia Muller


afaelbuenopeluqueros markleeson68 perezdurne2

xpresioncreativos

nealmhair davidarnalteam eugenesouleiman

blushandmane

darrenambrose gonzalo_zaraua guy_tang

tillnyaschka

kseniakisavna

prettylittleombre

lisetteveldink

uggoff


Hair: Hermiz Daniel

Photo: Andrew O’Toole

Make-up: Janice Wu

Styling: Elaine Marshall


Hair: Angelo Di Pasca

Photo: John Rawson

Make-up: Marika D’Autiel


Hair: Laetitia Guenaou

Photo: Jacek Ura

Make-up: Karolina Supernak

Styling: Joanna Baumgartner

wefts&warps

Envisioning hair as a

creative medium, the

ultimate fibre to be dyed,

tied, woven, braided,

twisted, sculpted, felted,

or carded to define

contours and add

texture.


Hair: SHY+FLO/Photo: Karine&Oliver/Make-up: De Maria/Styling: Patrick Hausermann

_brizabot roxy_roxy_roxy

kyle.redken sukihairdressing


Hair: Matteo Susini

for Loft parrucchieri

Photo: Shkelzen Konxheli

Make-up: Carla Curione

Styling: Anika Esposito


Hair: Rick Roberts

Photo: Desmond Murray

Make-up: Abbie Beaumont

Styling: Bernard Connolly


Artistic Direction: Massimo Corsi

Hair : Chiara Falasca Zamponi

Photo : Andrea Piunti Studio

Make-up : Ghisce C.

Styling: Francesca Marchetti

Products : Paul Mitchell System


hairbymisskellyo samirasjewelry amparocarratala

mmtrfmv

markisweis meleesaluna fadendye

marco.gilento

hotforbeauty stephhstyles _art_of_hair

derekcashstyles

mnk_hairlab

shaydempsey1

guidopalau

elstilespb


Hair: Nathan Cherrington

@ Toni & Guy Concord

Make-up: Chereine Waddell

Styling: Melissa Nixon


Hair: Zoe Wilde

Photo: Carl Keeley

Make-up: Lizzie Sharp


Hair: Just Hair Coiffure

Art Direction and Photo: Latit Pascal

Make-up: Stéphanie Joffroy

Styling: Véronique Suchet

Products: L’Oréal,

Kérastase, ghd

rossmichaelssalon

theconfidentcolorist

Going beyond mere

fashion to create twodimensional

portraits,

Where hair is

the focal point of the

composition. All the

rest is just details.

federico_fashion_style

ryan_u.g


Hair: Caterina Di Biase

Photo: Andrew O’Toole

Styling: Pip Cock

Make-up: Kylie O’Toole

Products: Denman Tools


Hair: Kobi Bokshish

Colour - Stevie English

Photo: David Mannah

Make-up: Chereine Waddell

Styling - Lydia Jane Saunders


Hair: Morgan Richards

@ Toni&Guy North Sydney

Photo: Anniss+Barton

Make-up: Charlotte Revet

Styling: Katy Bloom &

Lydia-Jane Saunders

Products: Wella professionals

& Label M


Hair & Colour: Joeri Rouffa

Photo: G + K

Make-up: Lili Glavan

Styling: Julia Muller


aldo_furfaro blushandmane ashleygamblehair

vyacheslav_balackiy

marinaroy11 lorenzi.stefano jdesancho

damiencarneypro

aldocoppola seidurova christosmichailidis

thehairygodmotherr

mr_marcoiafrate

lysseon

helandloul

anthony_cress


Hair: Sylvestre Finold

Photo: Kevin Luchmun

Make-up: Simon James

Styling: Phonix


Hair Mentor: Sharon Blain

Hair: Box Hill Institute Educators

Photo: Milos Mlynarik

Make-up Mentor: Sarah Laidlaw

Styling: Courtney Humphries


georgiykot

darrenambrose

girlslonghair

Hair & Colour: Joffrey Conings

Photo: G+K

Make-up: Lili Glavan

Styling: Julia Muller

angela_skullptures


Hair: Bianca Van Zwieten

Photo: G + K

Make-up: Magdalena Loza

Styling: Lieve Gerrits

#Cosmic coiffure

Galactic forces create

new dimensions with

prismatic hues and

gravity-defying shapes


Hair: Ine Rooijakkers

Photo: G+K Photo

Make-up: Mireille Bevers Brunt

Styling: Annet Veerbeek


Hair: Gary Hooker

& Michael Young

Photo: Jack Eames

Make-up: Alex Byrne

Styling: Clare Frith


Style Masters

Awards 2018

The Style Masters International Awards are a platform created by Revlon Professional to give hairdressers from all over the

world the chance to express themselves as artists and showcase their most creative work on the prestigious global platform.

For the first time this year, this awe-inspiring competition went a step further and incorporated color in The Style Masters

philosophy: 1 cut, 3 looks. Meet here the award-winning looks presented during the magnificent Style Masters Show that

took place in Barcelona.

Gli Style Master International Awards sono una realtà ideata da Revlon Professional per dare la possibilità ai parrucchieri di

tutto il mondo di esprimere se stessi come artisti e mostrare il loro lavoro più creativo a livello globale. Quest’anno, per la

prima volta, questa straordinaria competizione è andata oltre, includendo il colore nella filosofia Style Master: 1 taglio, 3 look.

In queste pagine, i look premiati e presentati durante il magnifico Style Master Show che si è svolto a Barcellona.

Die Style Masters International Awards sind eine von Revlon Professional geschaffene Plattform, die Friseuren aus aller

Welt die Möglichkeit gibt, sich als Künstler auszudrücken und ihre kreativsten Arbeiten auf einer renommierten globalen

Plattform zu präsentieren. Zum ersten Mal in diesem Jahr ging dieser eindrucksvolle Wettbewerb einen Schritt weiter und

integrierte Farbe in die Philosophie von The Style Masters: 1 Schnitt, 3 Looks. Erleben Sie hier die preisgekrönten Looks,

die während der großartigen Style Masters Show in Barcelona präsentiert wurden.

Les Style Masters International Awards sont la plate-forme créée par Revlon Professional pour donner aux coiffeuses et

coiffeurs du monde entier la chance d’exprimer leur talent d’artiste et d’exposer leur travail créatif sur la prestigieuse scène

internationale. Pour la première fois cette année, cette impressionnante compétition est allée plus loin et a incorporé la

couleur dans la philosophie The Style Masters : 1 coupe, 3 looks. Découvrez ici les looks gagnants présentés durant le

sublime Style Masters Show qui s’est tenu à Barcelone.

The Style Masters International Awards son una plataforma creada por Revlon Professional que ofrece a los estilistas de

todo el mundo la oportunidad de expresarse como artistas y de exhibir sus obras más creativas en la prestigiosa plataforma

global. Por primera vez este año, esta inspiradora competición fue más allá e incorporó el color en la filosofía de Style

Masters: 1 corte, 3 looks. Descubre aquí los looks ganadores presentados durante el magnífico Style Masters Show que tuvo

lugar en Barcelona.


Global

Winner

Maria Montes Campal

Manuel Mon Estilistas

Spain


The Best

Stage

Performance

Award

Mandy Lau Hoi Man

Color Group

Hair Salon Limited

HONG KONG


The Most

Beautiful

Color Award

Natalya Zheglova

Rayskaya Ptitza

russia


The Young

Talent

Award

Jeneta Shekhovich

Studio Master Classs

Russia


Pavlina Gemedzhieva | Polly Style | Bulgaria

INTERNATIONAL

FINALISTS

Carla Fuenzalida Durán | Carla Fuenzalida Parlour | chile


SABINE PÖSL | GM Friseure | GERMANY

Among the winners, the jury chose 9 international finalists who competed to win the Global Style Masters Award, the Best

Stage Performance Award and the Most Beautiful Color Award and showcased their creations live in Barcelona.

Tra i vincitori, la giuria ha scelto 9 finalisti internazionali che hanno gareggiato per aggiudicarsi il Global Style Masters Award,

il Best Stage Performance Award ed il Most Beautiful Color Award e che hanno mostrato le loro creazioni live a Barcellona.

Gianni FUSCHI | In Primo Piano Pineto snc | ITALY


LINDA SCHUSTER | Salong Etage | sweden

Unter den Gewinnern wählte die Jury 9 internationale Finalisten aus, die sich um den Global Style Masters Award, den Best

Stage Performance Award und den Most Beautiful Color Award bewarben und ihre Kreationen live in Barcelona präsentierten.

Le jury a choisi parmi les divers gagnants nationaux les 9 finalistes internationaux qui ont concouru pour remporter le Global Style

Masters Award, le Best Stage Performance Award et le Beautiful Color Award ainsi qu’exposer leurs créations en live à Barcelone.

Entre los ganadores, el jurado escogió a los 9 finalistas internacionales que compitieron para ganar el Global Style Masters

Award, el Best Stage Performance Award y el Most Beautiful Color Award, mostrando sus creaciones en directo en Barcelona.

DAVID rae | David Rae Salons | UK


All-Star

Challenge

2018

After the overwhelming success of the American Crew All-Star Challenge 2017-2018, the most important men’s hairstyling

competition in the world, we are glad to present the work of the 16 global finalists shot by legendary photographer and

American Crew founder, David Raccuglia. The competition finals took place in Barcelona, where a 4000-strong crowd saw

Vitaly Pimenov (Russia) named the Global Winner.

Dopo il travolgente successo dell’American Crew All-Star Challenge 2017-2018, la più importante competizione maschile

per parrucchieri al mondo, siamo lieti di presentare il lavoro dei 16 global finalist immortalato dal leggendario fotografo e

fondatore di American Crew, David Raccuglia. Le finali della competizione si sono svolte a Barcellona, dove un pubblico di

4000 persone ha assistito alla nomina di Vitaly Pimenov (Russia) come vincitore globale.

Nach dem überwältigenden Erfolg der American Crew All-Star Challenge 2017-2018, dem weltweit wichtigsten Wettbewerb

für Männerfrisuren, freuen wir uns, die Arbeiten der 16 Finalisten präsentieren zu können, die von dem legendären

Fotografen und American Crew-Gründer, David Raccuglia aufgenommen wurden. Das Finale des Wettbewerbs fand in

Barcelona statt, wo Vitaly Pimenov (Russland) vor 4000 Zuschauern zum Global Winner gekürt wurde.

Après le succès sans précédent de l’American Crew All-Star Challenge 2017-2018, la compétition de coiffure pour hommes la

plus importante au monde, nous sommes heureux de présenter le travail des 16 finalistes internationaux photographiés par le

photographe légendaire et fondateur d’American Crew, David Raccuglia. Les finales de la compétition se sont tenues à

Barcelone, où une foule en délire de 4000 spectateurs a vu Vitaly Pimenov (Russie) remporter le titre de Champion du monde.

Tras el arrollador éxito del American Crew All-Star Challenge 2017-2018, la competición de peluquería masculina más

importante del mundo, estamos encantados de presentaros el trabajo de los 16 finalistas internacionales capturado por el

legendario fotógrafo y fundador de American Crew, David Raccuglia. La gran final de la competición tuvo lugar en

Barcelona, donde 4.000 asistentes vieron a Vitaly Pimenov (Rusia) coronarse como Global Winner.


Global

WINNER

Vitaly Pimenov

Russia


1 2 3

4 5 6

7 8 9


10 11 12

1-Kelvin Wong (AuSTralia); 2-Hassan Nasser (Canada); 3-Brit Laursen (Denmark);

4-Rabbah Bouzghaia (France); 5-Laura Sierra Garcia (Germany); 6-Mariano Schiano (ItaLY);

7-Daniel Arturo Quinones Elias (Mexico); 8-Wilman Valverde Perez (Peru); 9-Viggo Von Scheliha (S.Africa);

10-Alberto Salvador (Spain); 11-Julien Vacca (Switzerland); 12-Mehmet Ali Denel (Turkey);

13-Sam Wall (UK); 14-Bohdan Vasylevskyi (Ukraine); 15-Jorge Buccio (USA).

13 14 15


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Shaping Man

Fades, short cuts, long curly lengths – there’s a neverending

choice of hip ’n’ trendy ways for guys to wear

their hair. All aboard this male train to find out more. Maria Weijers

Hair: Alter Ego

Hair: Alter Ego

There are so many ways to cut, style (and now) colour men’s hair, the goal of building a solid male clientele is very

achievable – especially as chaps are now far more style aware and receptive to suggestions and advice. They are

also much savvier. Gone are the days of simply using a shower gel for body, face and hair cleansing needs. Men are

taking a significant interest in the condition of their hair, manufacturers reporting an increase in sales of shampoos,

conditioners, scalp treatments and thickening products targeted specifically for blokes.

82 trends


Powerful looks by Ross Charles, York. Guys lay their characters bare to express their

inner selves through intense, in-your-face, impression-making styles.

Chaps are also much less inclined to simply get what they are given at the barbers, now recognising the difference between a perfunctory

haircut and one that’s suitably stylish and created with skill. Men’s haircutting is getting so precise, barbers are having to up their game to match

a salon stylist. Younger chaps are becoming more adventurous, clipper work creating popular design patterns and fades. And for older guys, if

their hair quality and quantity allow it, a fade just on the sides seamlessly connected to a heavier back and top (think many a footballer) is well

liked. Longer, less conventional styles are also making an appearance, as are tousled, textured curls, but arguably the most preferred look is a

shorter cut with a textured cool edge i.e. still shorter at the sides but with some cool texture on top.

Cut tight through the sides and connecting seamlessly

to a heavier top, Blue Tit, London, create men’s looks

which are as timeless as they are popular.


Extreme,

no-nonsense cuts

bordering on the

fierce. Jamie

Stevens, London,

takes precision work

to the wire with

dramatic, statementmaking

haircuts.

Saco

Gender fluidity, creative thinking and product development have all colluded to generate much more style diversity. Using colour in men’s

hair is slowly but surely becoming a much more accepted complement to a great haircut to enhance texture and shape but again, it needs

the skill of an artful colourist to avoid an obvious (and potentially risible) result. And when it comes to the polarising subject of beards –

well they seem entrenched as a firm fixture; there’s no sign of the facial hair trend abating. One thing is for sure though – keeping beards

trimmed and neatly groomed is definitely a must; scruffy tangled confusions are a total no-no.

Hair shows a great cross-section of all that’s cool on these three TONI&GUY

dudes. Go-to vertical stripes and muted colour toned fashions deliver an

understated casual air with an edge of sophistication.


Straight from ‘Love

Island’, model Eyal

Booker’s naturally curly

hair is controlled using

TIGI Bed Head for

Men. And to prove curly

hair needn’t be

problematic, Matte

Separation Wax was

applied to give texture.

Westrow, Leeds, enhances thick, plentiful hair with natural movement by dressing

it with a retro vibe, evoking images of 50s dance halls and street corner smoking.

As with everything in life, education and communication are the foundations for success in the male arena.

That means educating yourself on the latest nuances of men’s work and grooming and, educating your client about

the looks they could potentially wear and the products they’ll need to style it properly. Managing a chap’s expectation

is so important to give them the confidence needed to strut their look with style. Successful men’s grooming rests on

employing all the skills, creativity, fashion freedom and products now so readily available. Not losing sight of the fact

most men are totally up for looking their best helps you present them with the myriad of options now available to

help them – and you – achieve their stylish goal.

trends

85


All-Star Challenge

Known worldwide as the top men’s hair competition, the

American Crew All-Star Challenge brought 16 global finalists

to Barcelona where they put their grooming skills to test.

Crowned as the Global

Winner of the 2017-2018

All-Star Challenge during

an epic hair show in

Barcelona, Vitaly Pimenov

(Russia) received his

award from legendary

hairstylist/photographer

and founder of American

Crew, David Raccuglia.

124 adloremter


In addition to the art of men’s grooming – the All-Star Challenge also focuses on creativity, technique and

the interpretation of the American Crew man. The 16 international finalists flew to Spain, where their

creations were photographed by the founder of American Crew, David Raccuglia. Thousands of stylists

from all over the world entered the competition, but only one gets recognized as the one to represent the

American Crew man. This year, Russian barber Vitaly Pimenov grabbed the gold in the famed global hair

competition – the winning look on the opposite page in black and white. The award ceremony took place

during the The Style Masters Show 2018 in Barcelona, where American Crew presented on stage their latest

men's trends, including the Style for the Road campaign in partnership with Harley Davidson.

The global judging panel for the competition was: Sandra Nygaard, Fashion and Grooming Director, Men’s

Health; Sergi Bancells, International Editorial Director, Estetica Magazine; Adam Mir, 2016-2017 All-Star

Challenge Global Champion; Paul Wilson, Global Artistic Director, American Crew & Co-owner and Creative

Director, Art + Science Salon; and Phoenix Thomson, Senior Education Manager, American Crew.

events

87


Next stop:

Toronto!

After a gruelling and very closely-contested judging

process, we're delighted to announce the names of the 3

category winners at the 2018 Color Zoom UK finals.

Held at The Brewery in the CIty of London, the Goldwell Color Zoom UK finals mark the completion of

the UK-based stage of the competition, with the 15 finalists competing for a place at the International

Finals in Toronto, where they will represent the United Kingdom in the 3 categories: New Talent, Creative

and Partner. The Brewery provided an impressive backdrop to the event, for which over 700 salon

professionals and special guests attended to participate in the celebrations. After enjoying food and

cocktails at the KMS welcome party, the audience took to their seats for a spectacular show led by Goldwell

UK Guests Artists Beverly C, Neil Barton, Lisa Whiteman, Shane Bennett and Mazella & Palmer.

88 events


The names of the gold, silver and bronze winners were announced after all 15 finalists

had had the opportunity to showcase their looks - based on the 'Elemental' theme

- on stage. (opposite page): The three category winners for the UK with (left) Mark

Giannandrea, General Manager of KAO Salon Division UK and (right) Alan Cane,

Associate Director, Education at Goldwell/KMS. (this page above): the winning entry

in the Creative category by Lydia Wolfe of Tony Wood Hairdressing: (left): the New

Talent winning entry by Kasha Havis of Blu Hair; (below): the winning entry in the

Partner category by Stephanie Jones of Toxic Cherry.


The Wella

communications

team, who hosted

several guests

representing

the UK press.

Serious

sparkle

Wella Professionals’ Business Network Live

isn’t all it claims to be, it's much more - it’s

also passionate, exuberant and a lot of fun!

With a packed agenda which included motivational and inspiring sessions with an

array of speakers from a wide range of backgrounds, Wella’s Professionals’ annual 2-day

Business Network Live event delivered a true reflection of the hairdressing industry and

the key challenges it is rising to at the present time. Now in its 21st year the event deserves

its place as a mainstay and highlight of the UK hairdressing calendar. For the 200 delegates

who attended this year at the Belfry in the West Midlands it also provided an insightful

and enjoyable opportunity to network and share ideas with like-minded professionals.

General Manager of Coty Professional

Beauty UK & ROI, Stefan Laux (above),

joined host Michael Douglas and delegates

who included Ben Fogle and Levi Roots.

events

91


Saks says pout,

shout and

#GETLIPPY.

Big respect guys!

We’re an industry whose kindness and generosity is second

only to its creativity. Read on: we’re doing good in big ways!

Team Saks (above) are experts when it comes to raising money for good causes. At the last count they had raised

a staggering £125,827 towards their 2020 target of £250,000 in support of The Eve Appeal’s essential research into the

five women-only cancers. Combined with their #GETLIPPY campaign, they're also raising the profile of smear tests.

Meanwhile, G&E McIntyre in Northampton hosted a glittering fundraising ball, with over 250 guests in attendance, to

help raise much needed funds for two charities closest to their hearts: The Hairdressers’ Charity and Meningitis Now.

G&E McIntyre’s

Fundraising Ball.

Attendees at Gavin and Ella

McIntyre’s fundraising ball

included representatives from

both The Hairdressers’ Charity

and The Fellowship for

British Hairdressing.

92 charity


ghd: Over

£10 million raised

for breast cancer

charities.

Over the last 14 years, ghd (above) has raised £10 million for breast cancer

charities through their limited edition pink ranges; and for 2018, the campaign has

grown thanks to a collaboration with British designer, Lulu Guinness. Schwarzkopf

Professional’s Shaping Futures (below) has broken its own fundraising target as its

UK volunteers donate nearly £19k to help youngsters in Vietnam and the Philippines.

Schwarzkopf

Professional's

Shaping Futures:

Volunteers with

hearts of gold.


Advertorial

Colour

New Koleston Perfect

with ME+ features

an incomparable

colour line-up with

naturals, brunettes,

reds & blondes: with

a special mixing

range included.

perfect

Wella Professionals introduces

Koleston Perfect with ME+ and

Pure Balance Technology , in

celebration of the brand’s most

exciting and revolutionary colour

innovation for over a century.

Loved by both hair

professionals and their

clients for generations,

Koleston Perfect

just got even better!

Following over 7

years of colour science

research and the testing of over

3,000 potential formulations,

Koleston Perfect will now feature

not one, but two new patented

technologies, both proven to

deliver vibrant rich colour with

less damage, colour after colour*.

TWO NEW PATENTED

TECHNOLOGIES

A scientific breakthrough designed

to replace extreme sensitizers

(PPD and PTD), ME+ Technology

reduces the risk by up to 60 times

of developing a new allergy in

people not already allergic to hair

colourants**. “PPD and PTDs were

first patented in the 19th century

and so it’s hard to imagine that for

well over a century our industry

has been basically using the same

dye molecules on permanent hair

colour,” explains Laura Simpson,

Chief Marketing Officer Coty

Professional Beauty. “New Koleston

Perfect with ME+ changes all this:

its breakthrough technologies

deliver vibrant colour with less

damage, colour after colour. We’re

confident this innovative approach

to permanent hair colour will

revolutionise our industry and

strengthen our position as the

leading professional hair colour

brand.” As well as ME+

Technology, new Koleston Perfect

also features Pure Balance

96 products

*compared to previous Koleston Perfect.

Valid for Koleston Perfect with Pure

Balance Technology

** FOR PEOPLE NOT ALLERGIC TO HAIR

COLOURANTS.

Although the risk of developing new allergy is

reduced, there remains a risk of allergic reaction

that can be severe. Always perform an allergy

alert test 48h before each colouration. Strictly

follow safety instructions and consult

www.wella.com. If your client has ever

experienced an allergic reaction to hair

colourants, you should not colour. ME+ is present

in specific shades of Pure Naturals, Rich Naturals,

Vibrant Reds, Special Blonde and Deep Browns

of the Koleston Perfect brand.


Technology. Designed to minimize

the formation of free radicals

during the colour formation by

deactivating impurities like metals

present in hair. Free radicals

interfere with the colour formation

during the colour development and

are a key cause of hair damage.

The result is even purer colour results

with natural depth and shine.

THE SAME COLOUR

BUT EVEN BETTER!

For hair professionals already

experienced in using Koleston

Perfect, the good news is that the

new formula with ME+ requires

no habit change whatsoever:

it features the same mixing ratio,

the same development time

and the same grey coverage, all

enhanced with easier mixing,

more precise application and an

improved fragrance. The result?

A better experience for colourists

and clients alike. “Smooth, gentle

and extremely easy to apply,

Koleston Perfect with ME+

achieves a unique fluidity of

colour,” adds Andreas Kurkowitz,

Wella Professionals’ Global Colour

Ambassador.“

The difference in consistency to

its previous generation creates a

more luxurious experience for the

client and colour professionals can

easily recognise the superior colour

results which are significantly more

even, balanced and true to tone

from root to tip*. This is major step

up in hair colour technology and

a major step up for colourists and

their clients.”

A better experience

for colourists and

clients alike, with

colour that stays true

to tone and provides

significantly less

damage every time,

colour after colour.

New Koleston Perfect with ME+

A complete colour line-up is available

in Wella Salons #AskForWella.

For further information visit

www.wella.com

New colour technologies mark

a historic revolution in the

professional colour industry


Advertorial

Bespoke

TIGI Copyright

wants you to excite

and inspire your

clients with

professional,

personalised, perfect

results... every time!

regime

New TIGI Copyright Care is a salononly,

professional brand created to

work alongside TIGI Copyright©olour.

We asked for feedback from 3 industry

experts who have been deeply involved

in its development and delivery.

The mission of new

TIGI Copyright Care

is to support expert

professionals with a

new and innovative

compact care range

created to meet every

client’s hair need. TIGI

Copyright©olour and TIGI

Copyright Care give hairdressers

tailored professional support to

provide the perfect salon

experience. With a range of

customised treatments, returning

hair to its natural state, and

intermixable colours to push your

creativity, every client can have

their dream personalised result.

THE SALON OWNER

Christel Lundqvist, owner of STIL

salon and TIGI Global Technical

Creative Director, is thrilled with

the bespoke customised services

TIGI Copyright delivers, giving

fantastic results that drive customer

loyalty. “With TIGI

Copyright©olour and new TIGI

Copyright Care, we can leverage

our expertise as professionals to

diagnose hair needs and provide

recommendations for both colour

and care services. This is amazing

for my business and my clients. As

a colourist I know every client’s

hair is unique, TIGI Copyright

allows me to customise our salon

service using the Creative

Consultation Salon Program

ensuring clients always receive a

tailored service designed

exclusively for them.”

THE HAIR ICON

Anthony Mascolo, TIGI

International Artistic Director,

founded TIGI to create the right

products for the hairstyles he was

working on in the salon and his

photographic collections and

shows. Fast-forward to the present

day and his philosophy hasn’t

changed. He wants to provide

98 products


TIGI Copyright

specifically targets

positive change,

helping you achieve

an exclusive customer

experience.

hairdressers with professional

products to progress their work

and develop their clientele and

their businesses. Anthony believes

hairdressers and their clients will

fall in love with TIGI Copyright

Care. “It’s about creating soft,

beautiful hairstyles people want to

wear. In the salon, hairdressers will

be empowered to create

personalised treatments that work

perfectly alongside TIGI

Copyright©olour, as well as

recommending an after-care

regime clients can follow at home.

Talking to salon owners who have

begun to use the range, I can see

TIGI Copyright Care is something

they’ve been waiting for.”

THE R&D EXPERT

Stephen Wire is the Global

Research & Development Director

for TIGI's parent-company,

Unilever. For him the launch of

TIGI Copyright Care signifies a

very exciting time for the brand.

"The mega-trend of personalisation

and customisation can now be

found within a revolutionary

haircare brand. A head of hair can

have over 100,000 fibres. Every

strand of hair has a different, shape,

thickness and elasticity, so

individual haircare needs and

desires will vary. The development

of TIGI Copyright has resulted in a

haircare range that can be

individually tailored to those needs.

We have selected ingredients from

a palette of over 1,000 possibilities

to design products that are

intermixable to enable complete

flexibility for the hairdresser."

TO COPYRIGHT YOUR BUSINESS

PLEASE CONTACT:

info: eu.customerservice@ tigi.com

Tel: 0344 844 0944

www.tigicopyright.com

Instagram: @tigicopyright

TIGI Copyright empowers the hairdresser to deliver tailored

results clients can immediately see and feel. From the

professional's perpective, this is a fantastic opportunity to show

your unique, expert skills in diagnosing and prescribing the

ultimate, personalised treatments in tandem with colour services.


Keep your cool

Knock out orange & red tones

from brunette hair instantly.

Unique bond-building Opti-plEx technology

makes hair 85% stronger in just 1 use.

BE YOUR COOlEST, DEEpEST BRUNETTE

DARE

care

TO BE

DIFFERENT

Banish

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yellow tones in 1 wash.

Unique bond-building Opti-plEx technology reverses

damage & makes hair 90% stronger in just 1 use.

BE YOUR WHITEST, BRIGHTEST BlONDE

Find your stockist At: Fudgeprofessional.com

Fudgehair


Advertorial

Care to be

Different

Help break that hair

damage pattern with

Fudge Professional’s

Aftercare range,

with new hero

Opti-Plex Technology.

aily brushing, chemical

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heat appliances,

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your client’s hair can

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prone to damage. Enter the new

Fudge Professional Aftercare range,

featuring its new Opti-Plex

Technology with a revolutionary

bond-building complex. Its unique

formula:

• Settles into the gaps in the

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and every strand.

With the new 24hr FragranceFuse

each strand is enveloped in a

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whilst Fudge Professional Colour

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The new sulphate free Fudge

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includes Clean Blonde Damage

Rewind to banish brassiness, Cool

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Fudge Professional always dares

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Fudge Professional is showing

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So ‘Dare to Care’ with Fudge

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To find out more, call 020 73845 6333

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Fudge Professional

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products

101


Estetica eCommerce

is now online

Just a simple click, even from your smartphone or tablet,

and you can have the magazine in your salon.

Subscriptions, albums, offers, and special package deals

with discounts you’ll love!

SUBSCRIBE ONLINE at

www.ecommerce.estetica.it

For further info on subscriptions:

EDIZIONI ESAV SRL – Via Cavour, 50 – 10123 Torino (Italy)

Email: customercare@estetica.it

www.esteticanetwork.com


Advertorial

e

Predictive

styling

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the world’s first smart

styler with new

technology that predicts

your hair’s needs.

The ghd platinum+

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styler that takes styling

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effectively for ultimate results and

stronger, healthier hair.

THE TECHNOLOGY

Developed by ghd scientists

and engineers over 5 years,

new ultra-zone with predictive

technology is the latest

breakthrough in heat styling

and guarantees homogeneous

heat across the whole

styler plate:

• Cutting-edge predictive

technology recognises the

thickness of hair, the section size

and the speed at which you style,

adjusting accordingly to maintain

the optimum styling temperature.

• Infinity sensors monitor the

heat 250 times per second, to

always maintain the safer-for-hair

temperature of 185°C.

• No matter what the hair type or

styling technique, ghd platinum+

will ensure perfectly personalised

styling for your hair needs.

PERFORMANCE and

PROVEN RESULTS

The ghd platinum+ is so reliable

and has been so rigorously tested

that it comes with a 3 year

warranty for absolute peace of

mind. “We’ve taken sensing and

heating technology to the physical

maximum with platinum+,”

explains Dr. Tim Moore, ghd

Vice President of Smart Devices.

“By having a sensor which covers

the whole area of the heater,

and algorithms which smartly

predict what the heater needs to

do next, this styler can ensure

definitive styling longevity and

shine, without the damage.

It is the ultimate hair styling tool.”

The extraordinary technological

advancements in the ghd

platinum+ have also made a

hugely positive impression on ghd

Global Ambassador, Adam Reed:

“ghd has just made the best styler

even better,” he exclaims. “The

thing that I love most about ghd

platinum+ is that it features the

most incredible SMART

technology that adapts

to every individual’s hair needs;

this has made styling so easy for

me. No matter whether a client

has super thick hair or incredibly

fine hair, I know that by using

platinum+ I will get a consistent

result and a beautifully smooth

finish across every hair type.”

For more information on the

ghd platinum+ visit:

www.ghdhair.com

#ghdbreakthrough

tools

103


Estetica n. 4/2018

ad index

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