14.12.2018 Views

ESTETICA Magazine USA (5/2018)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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create vivid effects while Pearl Blue and Matte Green soften and counteract unwanted<br />

tones.You can see some of these mesmerizing color and reflective effects in the creative<br />

campaign developed to showcase the new products. One of the artists who worked on<br />

the @Pure Pigments campaign is Goldwell Artistic Director Rebecca Hiele. “I collaborated<br />

on the color work for the @Pure Pigments brand photos, and you can see<br />

how much freedom and fun we had! These additives push the limits of traditional hair<br />

color,” says Rebecca. “One of the most exciting things about @Pure Pigments is that<br />

they can take any color palette or look to the next level. With all of the new fall/winter<br />

trends, @Pure Pigments can bring in a prism-like dimension that is simply exquisite!”<br />

When combined with Goldwell’s color<br />

brands –Topchic, Colorance & Nectaya–<br />

@Pure Pigments create truly unique looks.<br />

photoshoot<br />

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