Improve User Experience Of Your Website

evansalliance

A well-planned website with good User Experience presents your content in such a way that it increases the workability of your website. UX is one of the most important things to keep in mind in website design, check out what are the elements that make a great User Experience of your website.

IMPROVE

USER

EXPERIENCE

O F Y O U R

WEBSITE

A M O N G A L L T H E F A C T O R S T H A T A F F E C T T H E P E R F O R M A N C E O F T H E

W E B S I T E , A L L T O O O F T E N W E D O N ’ T P L A C E E N O U G H E M P H A S I S O N

W E B S I T E U S E R E X P E R I E N C E O R U X


I N T O D A Y ’ S F A S T - G R O W I N G D I G I T A L E C O N O M Y ,

Y O U R W E B S I T E M A Y B E T H E M O S T P O W E R F U L

T O O L Y O U R B U S I N E S S H A S . N O W , M O R E T H A N

E V E R I T I S T H E K E Y S O U R C E T O E L E V A T E Y O U R

V I S I B I L I T Y , G E N E R A T E M O R E B U S I N E S S , A C Q U I R E

N E W C U S T O M E R S , E X P A N D Y O U R D I G I T A L

F O O T P R I N T , T A P I N T O N E W , E X P A N D E D

G E O G R A P H I E S A N D P R O M O T E Y O U R B R A N D . Y O U R

W E B S I T E H A S I M M E N S E P O T E N T I A L T O T A K E Y O U R

B U S I N E S S T O T H E N E X T L E V E L .

I T M A Y C O M E A S U R P R I S E T O Y O U T H A T U X I S

O N E F A C T O R T H A T G O O G L E L O O K S A T V E R Y

C L O S E L Y . S O Y O U I T I S B E C O M I N G I N C R E A S I N G L Y

I M P O R T A N T T O K E E P T H E W E B S I T E U S E R

E X P E R I E N C E A P R I M A R Y C O N S I D E R A T I O N A S Y O U R

W E B S I T E E V O L V E S A N D C H A N G E S .

L E T ’ S F I N D T H E A N S W E R T O Q U E S T I O N S

L I K E :

H O W D O W E I M P R O V E O U R W E B S I T E U S E R

E X P E R I E N C E ?

W H A T A R E T H E P O I N T S W H E R E Y O U N E E D

T O I M P R O V E ?

W H A T W O U L D B E O U R T I P S F O R

I M P R O V I N G T H E U S E R E X P E R I E N C E ?


H E R E A R E S O M E O F T H E M O S T I M P O R T A N T

P O I N T S T O I M P R O V E T H E O V E R A L L

W E B S I T E U S E R E X P E R I E N C E .

C U S T O M E R F R I E N D L Y U S E R

I N T E R F A C E

I N T U I T I V E F L O W O F I N F O R M A T I O N

C L E A R N A V I G A T I O N

P A G E L O A D I N G S P E E D

R E S P O N S I V E A N D M O B I L E - F R I E N D L Y

C L E A R C A L L T O A C T I O N ( C T A )

B U L L E T P O I N T S

O P T I M I Z E D A N D A P P R O P R I A T E

I M A G E S

F I X E R R O R S

R E G U L A R A U D I T S


W E B S I T E D E S I G N S H O U L D B E

C U S T O M E R F R I E N D L Y

U S E W E L L T H O U G H T O U T C O L O R

C O M B I N A T I O N S , N A V I G A T I O N A N D

D E S I G N T H A T I S C L E A R , C L E A N A N D

V I S U A L L Y A P P E A L I N G T O C U S T O M E R S

Y E T E A S Y T O U N D E R S T A N D . M A K E

G O O D U S E O F S P A C E U S I N G

A P P R O P R I A T E L A Y O U T , D E S I G N , F O N T

S E L E C T I O N S A N D C O L O R -

S C H E M I N G T H A T S U I T S T H E W E B S I T E

D E S I G N . E X P E R T S S U G G E S T K E E P I N G I T

W H I T E A S I T M A K E S I T L O O K M O R E

U S E R - F R I E N D L Y .


O P T I M I Z E P A G E L O A D I N G

S P E E D

O N E O F T H E C L O S E L Y M O N I T O R E D

F A C T O R S F O R A U S E R O F T H E W E B I S

T H E P A G E L O A D T I M E O F T H E S I T E .

E V E R Y C U S T O M E R W A N T S T H E W E B S I T E

T O L O A D A S F A S T A S P O S S I B L E .

G O O G L E A L S O R E W A R D S T H O S E W I T H

F A S T E S T L O A D T I M E A S I T H A S

B E C O M E A P R I M A R Y S E O F A C T O R O V E R

T H E L A S T F E W Y E A R S P O S T T H E

A L G O R I T H M U P D A T E S . S O , I F

Y O U R W E B S I T E T A K E S T O O M U C H T I M E

T O L O A D , I T ’ S T I M E T O D O

S O M E T H I N G T O I M P R O V E I T .


R E S P O N S I V E A N D M O B I L E -

F R I E N D L Y P A G E S

W I T H T H E G R O W I N G N U M B E R O F

M O B I L E P H O N E U S E R S A C R O S S T H E

G L O B E , M O R E T H A N 4 8 % O F

I N T E R N E T T R A F F I C I S F R O M

M O B I L E D E V I C E S , I T I S N O W

I M P E R A T I V E T H A T Y O U R S I T E I S

M O B I L E F R I E N D L Y A N D E A S Y T O

U S E . I T W O U L D N O T O N L Y

I M P R O V E T H E U S E R E X P E R I E N C E

B U T A L S O F E T C H M O R E M O B I L E

T R A F F I C R E S U L T I N G I N T H E

G R O W T H O F Y O U R B U S I N E S S A N D

B R A N D .


U S E C L E A R C A L L T O A C T I O N

B E C O N C I S E I N S H A R I N G

I N F O R M A T I O N . U S E R S S H O U L D B E

A B L E T O C O M P R E H E N D T H E S T E P S A N D

F L O W O F T H E I N S T R U C T I O N S . U S E A

P R O A C T I V E A P P R O A C H , S T R E A M L I N E

T H E P R O C E S S A N D R E M O V E P O S S I B L E

D I S T R A C T I O N S F O R A N I M P R O V E D

C U S T O M E R E X P E R I E N C E . E N G A G E M E N T

F R O M W E B V I S I T O R S I S O N E O F T H E

H A L L M A R K S O F S U P E R I O R W E B D E S I G N

A N D I S P L A Y I N G A N I N C R E A S I N G L Y

I M P O R T A N T R O L E I N T H E U S E R

E X P E R I E N C E Q U O T I E N T . R E M E M B E R , U X

H A S B E C O M E A C E N T R A L F O C A L P O I N T

T H A T S E A R C H E N G I N E S C O N S I D E R

W H E N R A N K I N G Y O U R S I T E I N T H E

S E R P S O R S E A R C H E N G I N E R E S U L T S

P A G E S .


U S E B U L L E T P O I N T S

H I G H L I G H T I M P O R T A N T

I N F O R M A T I O N I N B U L L E T

P O I N T S , I T H E L P S I N F I N D I N G

I N F O R M A T I O N Q U I C K L Y . I F

T H E R E I S A N Y I N F O R M A T I O N

T H A T Y O U W A N T T O H I G H L I G H T

T O U S E R S , T H E N Y O U M I G H T

W A N T T O D I F F E R E N T I A T E T H A T

C O N T E N T W I T H B U L L E T P O I N T S

O R S O M E T H I N G T H A T W I L L M A K E

T H I S I N F O R M A T I O N S T A N D O U T .


U S E I M A G E S C A R E F U L L Y

H I G H L I G H T I M P O R T A N T

I N F O R M A T I O N I N B U L L E T

P O I N T S , I T H E L P S I N F I N D I N G

I N F O R M A T I O N Q U I C K L Y . I F

T H E R E I S A N Y I N F O R M A T I O N

T H A T Y O U W A N T T O H I G H L I G H T

T O U S E R S , T H E N Y O U M I G H T

W A N T T O D I F F E R E N T I A T E T H A T

C O N T E N T W I T H B U L L E T P O I N T S

O R S O M E T H I N G T H A T W I L L M A K E

T H I S I N F O R M A T I O N S T A N D O U T .


F I X E R R O R S

HERE ARE SOME COMMON ERRORS THAT

APPEAR ON EVEN THE MOST ESTABLISHED

AND WELL-DESIGNED WEBSITES

401 ERROR – “UNAUTHORIZED” – OFTEN FOUND ON

WEBSITE THAT REQUIRE AUTHORIZATION TO ACCESS

SPECIFIC WEB PAGES

402 ERROR – “FORBIDDEN” – SIMILAR TO A 401

ERROR BUT INDICATES A USER MAY BE CORRECTLY

LOGGED IN WITH A VALID USER ID AND PASSWORD,

BUT DOES NOT HAVE ACCESS AUTHORIZATION

404 ERROR – “NOT FOUND” – THE MOST COMMON

ERROR THAT APPEARS IF A PAGE NO LONGER EXISTS.

THESE ERRORS SHOULD BE FIXED BY DIRECTING

USERS TO A NEW URL/WEB PAGE LOCATION.

500 ERROR – “INTERNAL SERVER ERROR” – THIS IS A

GENERIC MESSAGE THAT INDICATES THAT SOMETHING

HAS GONE WRONG WITH THE WEBSITE’S SERVER.

IT IS VERY IMPORTANT TO REPAIR OR REMOVE

ANY HTTP ERRORS FROM THE WEBSITE. IT

ANNOYS THE USERS AND SEARCH ENGINES DON’T

LIKE IT EITHER. KEEP CHECKING REGULARLY FOR

BROKEN LINKS.


P E R F O R M R E G U L A R A U D I T S

PERFORM REGULAR AUDITS OF YOUR SITE

AND LOOK FOR ANY ABERRATIONS OR

ERRORS. FIX THE PROBLEMS THAT AFFECT

THE USER EXPERIENCE. LOOK AT THE

BOUNCE RATE, CTR, PAGES PER USERS,

SESSION PER USER, REPEAT VS. NEW

CUSTOMERS AS THESE ANALYTICS HELP

YOUR GET MORE INSIGHT ABOUT THE USER

BEHAVIOR AND EXPERIENCE.

WEB DESIGNERS AT EVANS ALLIANCE HAVE SPENT

YEARS PERFECTING THE ART OF CUSTOM WEB DESIGN.

THEY’RE PASSIONATE ABOUT CREATING CLEAN,

PROFESSIONAL, MOBILE RESPONSIVE, AND USER

FRIENDLY SITES.


Whether you are looking for SEO

services or searching for the

best digital marketing agency, we

are here to help you. Evans Alliance

is passionate to deliver optimum

performance. We believe in not just

meeting but also exceeding our

clients’ expectations to business

leaders worldwide.

evansallianceadvertising

evansalliance.com

+Evansalliance

Evans Alliance

72 Cobbler Square, Sparta Township,

NJ 07871, USA

973-250-4040

More magazines by this user
Similar magazines