20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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Consumer Success<br />

<strong>in</strong> the Kitchen<br />

Spicedblog.com food writer David Dial of Saratoga Spr<strong>in</strong>gs, N.Y.,<br />

is immersed <strong>in</strong> a world of <strong>in</strong>gredients, techniques and flavors –<br />

but he knows his readers often look to him and others for help<br />

<strong>in</strong> becom<strong>in</strong>g better cooks. One area where that seems to be<br />

especially true is with beef.<br />

“When you go <strong>in</strong>to a meat case, it’s confus<strong>in</strong>g,” he says. “You’re<br />

faced not only with multiple types of prote<strong>in</strong>s, but also different<br />

cuts, different labels. It can be very difficult to go <strong>in</strong>to a store and<br />

pick out what you want, or even know what you’re look<strong>in</strong>g for.”<br />

He appreciates that the Certified Angus Beef ® brand is a great<br />

start<strong>in</strong>g po<strong>in</strong>t for build<strong>in</strong>g confidence <strong>in</strong> the kitchen.<br />

“When I’m at a store, try<strong>in</strong>g to select a cut of meat, and I see a<br />

case that’s dozens of feet long and I can’t figure out what to do, I<br />

know that if I see that logo, it’s go<strong>in</strong>g to be a quality piece of meat.<br />

That’s step No. 1,” Dial says.<br />

After that? “I have to take it home and know what to do with it,<br />

even though start<strong>in</strong>g with a good product is go<strong>in</strong>g to help me get<br />

good results <strong>in</strong> the end.”<br />

BRAND UPDATE<br />

Chef Gav<strong>in</strong> P<strong>in</strong>to, the brand’s Test Kitchen<br />

manager, and food blogger Jessica Formicola<br />

of SavoryExperiments.com, are filmed as they<br />

walk viewers through a recipe.<br />

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